Brandwidth® Big Ideas on Small Business…

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Creating Demand

lundi 2 septembre 2024 • Durée 24:45

Did you know that smart marketing decisions during a downturn can change your business forever? During the Great Depression, Kellogg’s dominated the market with one bold move: they doubled down on their marketing budget when others were cutting back. But how can small businesses with limited budgets thrive during a recession? In this episode of...

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Instabrands

lundi 26 août 2024 • Durée 50:30

Is your brand ready for the online-only marketplace? In this episode of the Brandwidth® Podcast, Sam McEwin and Dean Millson shine the light on “InstaBrands.” The rise of these online-only brands opens doors of opportunities and profitability, but it also raises an important question: Should the branding approach for Insta Brands differ from traditional methods?...

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Slip Slop Shame: The undoing of Australia’s longest running ad campaign

mercredi 1 novembre 2023 • Durée 24:28

Summary:Sam and Dean discuss the long-lasting and memorable Australian ad campaign, Cancer Councils “Slip Slop Slap.” They analyse the recent update to the campaign, which added two more actions, “Seek” and “Slide,” and discuss how it has affected the effectiveness of the original message. Emphasising the power of the rule of threes in branding, marketing,...

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How to Brand Guideline Like a Boss

mardi 24 octobre 2023 • Durée 43:28

In this episode of the Brandwidth podcast, Dean Millson discusses the importance of brand guidelines and how they can benefit businesses, explaining that brand guidelines are more than just visual standards and should encompass the vision, purpose, target audience, communication style, values, and visual identity of a brand.

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Do Loyalty Programs Work?

Épisode 24

mercredi 29 juin 2022 • Durée 46:16

Get ready for another insightful episode of Brandwidth – ‘Big Ideas on Small Business Marketing’! In this episode, we delve into the topic of brand loyalty and loyalty programs with our knowledgeable hosts, Sam McEwin and Dean Millson. They initiate an engaging conversation by discussing the significance of providing superior service to customers in order...

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Is the 95:5 rule the new 60:40 for B2B?

Épisode 23

mercredi 8 juin 2022 • Durée 35:41

Get ready for another insightful episode of Brandwidth – ‘Big Ideas on Small Business Marketing’! In this episode, we introduce you to the 95:5 rule and discuss key marketing strategies that can help you grow your small business. Throughout the episode, we cover topics such as why focusing too much on immediate engagement or downloads can...

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How to build a B2B brand and the problem with LinkedIn Ads

Épisode 22

dimanche 23 janvier 2022 • Durée 41:37

In this episode we discuss: Why is so much marketing literature focussed on B2C What does Jenni Romaniuk have to say about B2B? Does the law of double jeopardy matter for B2B as much as it does for B2C? Benefits of ling term brand building for B2B businesses Priming a buyer for your B2B brand...

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What is the leading brand of politics in Australia

Épisode 21

vendredi 26 novembre 2021 • Durée 51:00

In this episode we discuss: Why you don’t mess with social media influencers on social media. If not sales, what should marketing be ultimately measured by? What is the leading brand of politics in Australia? What really is “the Murdoch press” anyway? Is news media a product and if so, should they tailor that product...

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The 5 Best Digital Channels (that are not Facebook or Google)

Épisode 20

mercredi 15 septembre 2021 • Durée 50:28

In this episode we discuss: The scary fact that 60% of digital advertising spend is spent with just two companies, Facebook & Google. How did Google ads evolve and why are they now dominated by big brands? Are we now seeing a golden age for new digital channels? What are the top 5 digital channels...

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Can you be strategic about word of mouth?

Épisode 19

lundi 26 avril 2021 • Durée 51:27

In this episode we discuss: Word of mouth is always seen as important, but why aren’t we more strategic about it? What is a Talk Trigger? What’s the difference between a USP and a Talk Trigger? Types of Talk Triggers – Talkable Empathy, Talkable Usefulness, Talkable Generosity, Talkable Speed, Talkable Attitude Talk Trigger Criteria – Be Remarkable,...

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Brandwidth® Big Ideas on Small Business Marketing – Détails, épisodes et analyse

Détails du podcast

Classements récents

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Spotify

Liens partagés entre épisodes et podcasts

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

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Apple Podcasts

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Brandwidth® Big Ideas on Small Business Marketing – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other7

Amazon1

Wikipedia1

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other7

Amazon1

Wikipedia1