Brand Tuned - Rounded Business Design – Détails, épisodes et analyse

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Brand Tuned - Rounded Business Design

Shireen Smith

Business & Entrepreneuriat

Fréquence : 1 épisode/10j. Total Éps: 156

The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.

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https://www.linkedin.com/in/davidaaker/
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Exploring IP Internationally via Puerto Rico's Legal Landscape

vendredi 6 septembre 2024 • Durée 30:09

In this episode, Paola Zaragoza Cardenales, a dual qualified New York and Puerto Rico attorney discusses the similarities and differences between intellectual property laws in Puerto Rico and the UK. We discuss:

Intellectual Property Issues Faced By Farmers
Importance Of Integrating IP Into Business Plans
Legal Checks to clear names
Collaborating with Branding Agencies On Trademark matters
Misconception around IP

LinkedIn: Paola Gabriela Zaragoza Cardenales

Facebook: Paola G Zaragoza Cardenales

Website: Zaragoza Cardenales

Instagram: zaragoza_cardenales

Valuable Resources:⁠⁠⁠⁠⁠

Brand Tuned Newsletter ⁠⁠⁠ ⁠⁠⁠⁠

Brand Tuned Training Courses

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Are IP Principles Different in Latin America?

vendredi 5 juillet 2024 • Durée 48:27

IP is much less formal in Latin America's economy according to Alberto Ramirez Bonilla, founder of BR Latin America. Tune in to explore how trademark practices differ in the South American economic landscape and why that matters.

Among other things the episode discusses:

How business design and naming unfold across Latin America
Branding and intellectual property in Latin America
Copyright protection for software and guidelines for naming conventions
Branding and naming strategies for businesses
Importance of understanding IP law for businesses

LinkedIn: Alvaro Ramirez Bonilla

Website: BR Latin America

Valuable Resources:⁠⁠⁠⁠

⁠Brand Tuned Newsletter⁠⁠⁠ ⁠⁠⁠⁠

⁠Brand Tuned Training Courses

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Strategic Creativity - Being Relevant and Resonating

vendredi 14 octobre 2022 • Durée 53:42

In this episode Robin Landa explains strategic creativity.

Robin Landa is a Distinguished Professor in the Michael Graves College at Kean University. She specializes in advertising ideas and art direction, creative thinking, graphic design and branding and has written bestselling books including Graphic Design Solutions, 6th ed., Build Your Own Brand, and Nimble: Thinking Creatively in the Digital Age.

What's the first thing you think of when you hear the phrase "brand identity"? A logo, color palette, and characters right? But that's only a small part of the story.

To have a successful brand identity be strategically creative. A brand identity is the representation of the brand and it is the strategic position in the marketplace. So, it has to be strategically creative in order to gel with the target audience.

Brand identity does more than just build an imaginary world, it creates a relationship between people who have heard you and made your name part of their lives. A logo mark is more than just a logo. It's the entry point for your brand and its identity. It's your name and the way you're perceived by customers, and it's the foundation for everything else you do. It's what sets you apart from other brands and allows you to stand out from the crowd. It has to be memorable, differentiating, imprinting on people, and most importantly, it needs to be easy to remember—and ideally, emotionally inspiring.

It's really hard to make a brand identity that is personal and unique when you're working with a company that has thousands of designers and their work is available for all to see. This is why we need to be careful that we don't just lift someone else's work and use it without permission. Brand identity must be unique and personable!

In this episode, we discuss:

Brand Identity and how to make it memorable and distinctive
Brand construct and manifesto
Basic design principle you need to know
The idea behind balance design and color associations
Sonic branding
How to identify talent in identity design
Intellectual property law
Identifiers in brand design

Valuable Resources:

For the latest insights on branding, and brand strategy sign up to receive TUNED news weekly.

Shireen Smith (from YouTube) - Why is Failing to Capture Your Intellectual Property a Costly Problem?

lundi 30 novembre 2020 • Durée 09:33

Have you successfully captured your intellectual property? Why is failing to do so a costly problem? Let’s look in more detail at the disastrous consequences of failing to capture your IP.

Topics Discussed in this Episode:

Why it’s not enough to simply register a trade mark
Why it’s important to take great care of trade marks
Why failing to address IP can result in lost opportunities
What to do when you discover gaps in your trade mark protection

Key Takeaways:

It is surprisingly easy to overlook the importance of IP in the early stages of the creative process. Some people believe that tasks like choosing a business name for a new product or service do not involve legal considerations, that they can pick any name, do a check on Google, and if nothing untoward is found, proceed to use the name.
It’s actually trade marks that govern ownership rights in names, so it’s essential to search the trade mark registers. A Google search is not enough. Not everything you need to know about a name shows up on Google. People risk losing everything overnight when they use names that don’t take account of registered trade marks of others.
Online searching has its place but it’s no substitute for information focused on transforming ideas into reality. While there’s a wealth of information on the web, a crucial issue when it comes to intellectual property advice online is that much of what you find is generic, sometimes outdated, inaccurate, conflicting, and may vary depending on where you’re based.

Action Steps:

If you’re an inventor, writer, coach, marketer, creative or entrepreneur, you need to know how to identify the various IP rights you’ll be creating as you turn ideas into reality. Some basic tools at your fingertips will help you take initial steps to protect IP like doing due diligence.
When you have new ideas to implement, you’ll need to know the right actions to take, the right processes to use to protect IP that’s being created.
If you discover gaps in your trade mark protection, find out how to address them with the help of education and DIY. And consult a lawyer if you have remaining questions.

How to Turn Blogging Into a Huge Income

vendredi 27 novembre 2020 • Durée 28:47

Dominic Wells, the founder of Onfolio helps his clients to invest in websites buying and building content websites, he explains the hardest part about a content website is getting it to rank highly in Google in the first place and how he manages to do it.

He also discusses podcasting how it’s a growing media, finding a niche is super important and the ability to execute and create content that people would want to read and getting it in front of people. We discuss:

How Dominic started and launched his business
What is a content website?
Buying quality content websites
The price range of content websites
How you can turn blogging into something profitable
Podcasting & video — a growing medium for content
Why having a niche is super important
His experience creating his brand
Turning an active investment into a passive investment with selling websites

LinkedIn - Dom Wells
Twitter - @TeamOnFolio
onfolio.co

Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.

Brand Tuned's Newsletter

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Shireen Smith (from YouTube) - Intellectual Property – The Challenges of Protecting Ideas

lundi 23 novembre 2020 • Durée 15:09

In this episode, I talk about how intellectual property comprises copyright, trademark, design, patent, and confidentiality it means that the actions necessary to turn an idea into reality will differ depending on the type of IP that idea would generate once it’s implemented.

I share how everything begins with an idea, every idea invariably results in an intangible manifestation of it once it’s brought into the real world. In this episode I cover:

Leveraging IP and its value
Turning an idea into IP – namely a trade mark
The significance of intellectual property in today’s digital world
Personal experiences in handling intellectual property matters
The overall objective of building a brand, product or business
How you can approach intellectual property
Addressing intellectual property by doing an IP audit & take corrective action
Intellectual property – being proactive at the early stages of any project

Links to my books:

Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.

Brand Tuned's Newsletter

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Alex Bodini - How to Manage a Successful Digital Marketing Agency

vendredi 20 novembre 2020 • Durée 29:18

Alex Bodini is an e-commerce entrepreneur running 5 businesses including the UK’s #1 social media agency, Spin Brands. He explains how he helps business scale using digital marketing and how to achieve engagement on your social media.

He shares their business and brand journey, how they evolved their business, their mission and the values that created their identity. In this episode we cover:

Alex’s views on branding
What is ambassador marketing?
Spin Brand’s business and brand journey
His background and how he started his five businesses
How they work with clients and the challenges they had
The power of social media platforms to put yourself on the map
Achieving scale in terms of digital footprint
Social media management and measuring of engagement
Three things they help client’s with — organic social management, paid social media and ambassador marketing/influencer marketing

LinkedIn - Alex Bodini
www.spinbrands.co.uk

Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.

Brand Tuned's Newsletter

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Shireen Smith (from YouTube) - What is Copyright?

lundi 16 novembre 2020 • Durée 26:09

My aim in this episode is to answer 3 essential questions about what copyright is by giving you:

Examples of copyright
Reasons why you might want to have copyright
Some ideas for how to avoid some common copyright problems

Photographs
Maps
Drawings
Typefaces, music and videos
Works of art and performances
Software
Books
Content on websites
Videos
Logos

It is important to note that copyright is a property right and think of copyright as you might think of a plot of land, even though the example of copyright are intangible, they are nevertheless considered assets.

Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.

Brand Tuned's Newsletter

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Simon Banks - Using Video to Scale Your Business

vendredi 13 novembre 2020 • Durée 24:11

In this episode, Simon Banks, a video strategist with 30 years of experience in the media & video industries and the author of 'How to Get Video Right' - The essential guide to video strategy explains how he helps business owners to get video right and create effective video content to increase sales to grow their business.

He shares that people associate brand with the visual identity, video brand guidelines, how he started his career and the challenges he had in setting up his business. We discuss:

The journey of his career and business
Challenges that he had at the start of his business
Helping business grow with video
Video brand guidelines
How to make a video effective by having a plan or strategy
Video as the most effective way of communicating
Simon’s experience of creating his brand and how did he develop it
Tips for businesses that are trying to get video right
What you need to keep in mind when creating video content

LinkedIn - Simon Banks
Twitter - @tallboytweets
Facebook - Tallboy Video Production
www.tallboy.co.uk

Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.

Brand Tuned's Newsletter

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Shireen Smith (from YouTube) - Why Understanding Intellectual Property Limitations Helps You to Be More Commercially Savvy

lundi 9 novembre 2020 • Durée 21:27

In this episode, I share the fundamentals to understand if you are serious about your business. IP is business, it’s not just laws you can leave to the lawyers which is such a misconception. I share my insights on securing a trade mark, the importance of developing IP skills and the knowledge that you need in your business.

Once you let the world know your ideas; such as by publishing them, then the law will protect the way you have expressed your idea. This is so important to understand as a limitation of IP rights because it will help you to protect your business. In this episode I cover:

Securing a trade mark
Copyright protection
Deep understanding of intellectual property
Protecting you’re business against copycats
How Google built itself as one of the largest brands thanks to intellectual property
Developing IP skills and knowledge that you need in your business
Developing your commercial awareness — understanding IP and its limitations
Intellectual property — avoiding the need to sue or the risk of being sued

Access the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.

Brand Tuned's Newsletter

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