Bitesized: Marketing | Entrepreneurship | Brand Building – Détails, épisodes et analyse

Avoiding lawsuits with ecom and advertising attorney Robert Freund.

Marketing isn't all just high converting creatives, killer partnerships and driving off the chart ROI.

Perhaps the less ‘sexy’ side of marketing, but a really important part of making sure you don't fall foul to the multitude of rules and regulations that have done for many and can trip you up!

If you work in the world of digital and social media marketing, Robert has built a sizable social presence for being the go-to resource for knowing what you can, and cannot do to avoid that very event happening.

Content is shared and repurposed constantly across social media platforms and AI deep fakes are on the rise. Knowing what you can and cannot do and say is something you don't want to take a chance on.

We’ve all seen the ‘best coffee in the world’ signs outside the empty local diner. Unless substantiated, that could be a false advertising lawsuit! (please don’t try that one - you get the point).

Covered in the episode:

• How Robert started his firm - helping creators and clients keep their money!
• Growing his Instagram to be the ‘go to’ legal voice for ecommerce and social media advertising
• Common themes of litigation in business
• Hierarchy of policies - FTV vs policies from platform / service providers
• Do you have the rights? Know the rules and regulations around content sharing and repurposing.
• The most outrageous lawsuits Robert's seen and worked on
• How to stay compliant without the legal bills
• AI and what the future of policies might look like around it
• And loads more…

Connect with Robert on Instagram

Connect with Robert on Twitter

Supercharge your team’s creative workflows with Motion.

Supercharge your team’s workflow to bridge the gap between media buyers and creatives.

Motion has been a game changer the agency and our clients:

1. Visual and customizable creative reporting: get to the insights quicker
2. Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize
3. Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution

Check it out HERE

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Creative is the variable.

Evan Lee is now Head of Partnerships at Motion after previously leading Creative Strategy.

Motion is a creative analytics platform, so Evan is as close as anyone to seeing what works, what doesn't and how important creative is in achieving marketing success. If anyone is qualified to talk about the importance of creative, how to develop killer creative briefs, how to analyze and iterate on creative performance… it’s Evan!

This is a must listen for every brand owner, marketer, creative strategist...anyone in marketing!

Highlights from the episode:

• Creative is the Variable: With data loss, creative is the new targeting. How brands and marketers need to think differently about their creative strategy and production.
• How to structure your creative and media buying teams for the most successful results.

• How Motion helps creative strategists and media buyers with visualized and customizable reporting with easy metrics broken down by funnel stage, making it easy to understand what creative is working, what’s not and how to iterate.

• Research and personas: The creative strategy process starts with thorough research to understand the target audience and target personas.

• How to craft high converting creative: from hooks to CTAs, optimizing for Thumbstop ratio, with the help of Motion Metrics: individual creative reporting by funnel stage
• The importance of a killer creative brief, and how to develop them for maximum results.

• The creative strategy flywheel: A consistent process of research, ideation, briefing, content creation, evaluation, launch, and creative analytics forms a creative strategy flywheel for ongoing success.

• Making "ugly" modular ads: Iteration and modification of creative elements can lead to improved performance, even if the initial creative is working well. Experimenting with different thumbnails, first three seconds, CTAs, and more to optimize creative content.

• What role will AI play in enhancing various aspects of the creative strategy - without replacing human creativity and decision-making.

Supercharge your team’s workflow to bridge the gap between media buyers and creatives: https://tinyurl.com/motioncreative

Follow Evan on LinkedIn: https://www.linkedin.com/in/evanlee14/

• Why DTC isnt a business model
• The creative strategy behind going viral
• Why he’s the face of the brand - and is it sustainable
• The importance of understanding data
• When to hire experts
• The number 1 thing that builds customer loyalty

• Why brands should have a mobile app
• Building customer loyalty/community and acquiring customer data/behavior through app
• Most effective ways of communicating with customers through multiple channels
• Common misconceptions around building an app

• Understanding your customers: who they are & what motivates them
• Rise of 3rd party attribution after 2021 iOS data/privacy changes
• Focus shift from scale/acquisition to customer insights/retention
• The benefits of using post-purchase surveys

In this episode of Bitesized I sat down with Will Nitze, founder and CEO of IQ Bar, the #1 brain + body nutrition company!

We discussed:

• Will’s thoughts on 'building in public'

• Is DTC a business model or a channel?

• How to think through true omnichannel scaling and how to measure success?

• IQ Bars biggest marketing ROI

• How brands should be thinking about customer loyalty

Connect with Will on LinkedIn

Learn more about IQ Bar

Keep in touch with Daniel on LinkedIn

• Influencers & Creators - whats the difference?
• What makes a great performing piece of UGC Ad content?
• How to set yourself up for success?
• Tips for creators

"For Audio Ads, Frequency is your Friend" - Jeromy Sonne Founder & CEO of Audio Ads platform Decibel Ads breaks down:

🔈What makes a successful Audio Ad Campaign

🔈 Why Frequency is your friend

🔈 When do audio ads make sense for brands

🔈 Audio Attribution for performance marketers

https://decibelads.com/

https://www.linkedin.com/in/jeromysonne/

Chris Johnson, ex Common Thread Collective, Fractional CMO and currently Growth Strategist at Mint talks through Growth Marketing for e-commerce brands, where he sees opportunities for brands in 2023 and more.