What is the secret to growing your LinkedIn presence?

I’ve invited LinkedIn genius Lea Turner to chat about how she grew exponentially on LinkedIn and turned it into her business. Lea joined LinkedIn in October 2019 with no prior knowledge of the platform, but her humorous, relatable, and uplifting posts quickly drove countless leads to her original small transcription business, and over 10,000 followers in her direction.

She has gone on to grow a massive network of more than 170,000 people and three years ago started a LinkedIn training business which hit six figures within the first ten months. She now focuses her time on teaching others how to build their personal brands and attract inbound leads on LinkedIn with her lively corporate workshops, and digital resources.

Lea also runs a business membership community with over 500 members globally, providing expert masterclasses from a variety of accomplished professionals, supporting new and established business owners with a range of essential skills to grow their companies.

We discuss what Lea did to grow her following, the benefits of LinkedIn premium, what top voice badges really mean and much more.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Lea:

https://www.linkedin.com/in/lea-turner/

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

Get Sophie’s new book: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=

How do you get recognised and shortlisted for some of the most prestigious business awards?

In this episode, I invited COO of Moja, Rachael Cook, to the podcast to discuss all things awards. When it comes to writing awards, Rachael is our guru; she knows exactly what it takes to write an awesome application.

Rachael helps our clients by writing award applications, and she’s seen many of them win some of the most prestigious in their industries. Being recognised by awards is a great way to establish yourself as an authoritative voice in your industry, so this episode is a must-listen for anyone wanting to get themselves shortlisted!

We discuss how to spot scammy awards, what to include in your application, why awards are brilliant for your personal and professional brand as well as how to share your awards successes.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Rachael:

https://www.linkedin.com/in/rachaelcook-moja/

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

My new book: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr=

Are you struggling with what to include in your partnership pitch to make it stand out from the crowd?

In this episode, I’m joined by Topher Morrison. Topher is the founder of Personofi, a firm that specialises in brand messaging for small business owners. He is the author of 4 best-selling books and was voted one of the top 10 business speakers in Tampa Bay. In 2017, he was one of 3 finalists for Business Leader of the Year through the Greater Tampa Chamber of Commerce.

We’re talking about all things partnership pitches with Topher’s expert advice on making your pitches bold and unforgettable. He covers what to include in your pitch, what not to include, and which platforms are best to pitch them on. He also shares an example of when one of his partnership pitches became an impressive success.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Topher:

Website: https://www.tophermorrison.com/

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

Imposter syndrome is something many of us encounter at various points in our professional journeys. But how can we manage it, so it doesn’t hinder our success?

In this episode, I’m joined by Jude Daunt to talk about getting past imposter syndrome. Jude is the founder of the Unbreakable Mindset®. A methodology that transforms clients' mindsets, allowing them to remove the constraints and mental barriers for them to get out of their own way and thrive.

Jude has spent over a decade working 1-1 with clients that include entrepreneurs, CEOs, Olympic athletes and Celebrities. She is now sharing her work by allowing others to become certified accredited Life Coaches in the Unbreakable Mindset® Academy.

Jude opens up about her own experiences with imposter syndrome and shares practical strategies to get through it. She provides real-life examples of how imposter syndrome has impacted her and offers valuable advice on overcoming it. She also explores how to conquer limiting beliefs and thrive in our personal and professional lives.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Jude:

Instagram: https://www.instagram.com/judedauntcoaching?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Activated Mindset: www.activatedmindset.co.uk

Podcast: https://podcasts.apple.com/gb/podcast/unbreakable-mindset/id1596772010

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

References:

030: Personal Branding Decoded with Ash Jones

How can you launch your book with a bang?

Dan Bradbury has joined me to talk all about book launches. Dan is the owner of a private equity group and his primary focus is as an investor who specialises in taking companies already producing seven figures in revenue and accelerates their growth to over 10 million. He has founded, built and sold two companies for seven figures and has invested in over a dozen other companies on top of the five businesses that he has purchased outright.

Dan’s speciality is maximising the value of a business, whether it be simply to keep the business and reap the rewards or to exit the business for a big payout he has done on seven different occasions. During his professional career, he has shared his knowledge and expertise through authoring two books; Breeding Gazelles & Turnover is Vanity, Profit is Sanity.

In this episode I chat to Dan about the interesting ways he launched his books, including his story on how Sir Richard Branson accidentally attended his book launch. Dan shares some nifty ideas on how to gain traction before your book launch and gives some super handy tips and tricks for anyone doing their first ever book launch.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Dan:

Website: https://danbradbury.com/

Books: https://www.amazon.co.uk/stores/Dan-Bradbury/author/B01ETJMN8O?ref=dbs_a_mng_rwt_scns_share&isDramIntegrated=true&shoppingPortalEnabled=true

Podcast: https://www.buzzsprout.com/1193879

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

How can recommendations boost your LinkedIn profile?

LinkedIn recommendations can give your profile a real boost of authenticity and trust. Someone who knows all about this is Adam Strong.

Adam is known as the ‘Business Strategist’, Best Selling Author, Entrepreneur, International Speaker and Host of ‘The Business Strategist’ podcast.

He currently runs three different businesses and works with leaders and entrepreneurs in the professional services industry to empower them to scale up through his business mastermind programme. Adam is hugely passionate about helping his clients in growing and scaling their businesses in a fast and strategic way.

In this episode, Adam shares how recommendations can boost your LinkedIn profile. He also discusses how to get recommendations, what to include in them, and shares some insights into how they benefit people based on proven experience.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Adam:

LinkedIn: https://www.linkedin.com/in/adamistrong/

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

On Beyond the Bio, we cover a range of things that you can do to contribute to your bio and make it awesome. But have you actually written your bio?

Having a bio readily available is super helpful to be able to share with people for speaking events, awards, podcasts, and much more. It’s good to have a short and a long bio, as different lengths may be required for different purposes. Your bio tells people who you are and should be completely unique to you.

In this episode, I’m discussing why bios are so important, and some key things to think about when crafting one. This is a must-listen for anyone wanting to make their bio really stand out.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

Should you turn your book into an audiobook?

Audiobooks have seen a massive rise in popularity over recent years, with many people opting to listen rather than read. But have you ever thought about publishing an audiobook yourself?

In a previous episode of Beyond the Bio, Marianne Page spoke about how she’d published an audio version of her book. This led me to think about the importance of audiobooks in today’s publishing world, and how they can be such a benefit to your audience. To chat about this, I invited Elisabeth Valentine on to tell us all about audiobooks.

Elisabeth is a voice over artist, singer, speaker and performance coach. She has been a professional performer since the age of 8, and lends her voice, expertise and coaching to some of the biggest brands in the world like Disney, Apple, Netflix, Just Eat and more. Elisabeth coaches people on their public speaking, pitching, presentation and networking skills, so they can confidently make the biggest positive impact on the world.

In this conversation, Elisabeth discusses the importance of audiobooks for authors, the rise in audiobook consumption, and the process of recording an audiobook. She emphasises the benefits of authors narrating their own books and provides tips for anyone looking to record their own.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Elisabeth:

Instagram: @elisabethvalentine_

Facebook: www.facebook.com/elisabeth.valentine/

LinkedIn: www.linkedin.com/in/elisabethvalentinekristiansen/

How to Record an Audiobook course: https://elisabeth-valentine-kristiansen-s-school.teachable.com/p/how-to-record-an-audiobook

Discount code: BEYONDTHEBIO

www.elisabethvalentine.com

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

References:

033: How Books Boost Business with Marianne Page

How do you define your personal brand?

Raising your personal brand is super important for becoming a trusted presence in your industry, and it can be done in a multitude of different ways. However, do you know what your personal brand is? Or what you want it to be?

In this episode, I’m discussing how to find out what your personal brand looks like from an outsider's perspective, what invisible PR is, and how to define your core values to reflect in your brand.

Whether you're just diving into personal branding or you're already pretty well-known, keeping up with regular audits is a smart move. This episode is full of helpful tips and tricks on exactly how to do just that.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

References:

032: Strategies for SEO Success with Andrew Armitage

Have you ever thought about writing your own book?

In this episode, I’m thrilled to welcome Susan Routledge back to join me in talking all things books. Susan is an award-winning beauty & aesthetic clinic owner, leading industry speaker, author and member of numerous beauty industry steering groups and judging panels.

Having written five books, and with plenty of enthusiasm to write more, Susan is well-versed on the whole writing process. Susan shares how beneficial publishing a book can be for your profile and the opportunities that it can lead to. We discuss the books Susan has written, how she prefers to write, and tips on how to get started on your very first book.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Susan:

LinkedIn: https://www.linkedin.com/in/susan-routledge-51729013/

Website: https://susanroutledge.com/

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

Do you want to get a speaking gig, but don’t know where to start?

Speaking is a brilliant way to establish yourself as a voice to be trusted within your industry. And, if you’re speaking in front of the right audience, it can also generate leads for your business, so it’s definitely something that you should be thinking about doing to raise your profile.

In this episode, I’m taking you through the steps of how to create an awesome speaker kit. I’ll cover what you need to include, how you can promote it in different ways, and touch on some key points to think about when thinking of starting your speaker journey.

If you’re enjoying the podcast, don’t forget to leave me a review!

So, let's get stuck in…

References:

017: Elevate your Speaking Game with Dani Wallace

011: Speaking as a Strategy with Camilla Collins

005: TEDx: From Idea to Spotlight with Michaela Reaney

https://www.sophiemilliken.co.uk/

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

What does it feel like to have 7 million+ views on an Instagram reel?

Having experienced this herself, Jo Hutton is here to tell us all about it.

When Jo walked into a yoga class for the first time over 15 years ago, she didn’t know her whole world would change forever. After seeing the transformational results that yoga brought to herself, she decided to dedicate her life to sharing the gift of yoga with others. Jo runs Happy Yoga Newcastle, an online yoga membership and studio, and Newcastle Yoga School where she trains people to become yoga teachers themselves. She was awarded Senior Yoga Teacher status by the Yoga Alliance Professionals in 2019.

After posting a video showing how to do a ‘magic neck stretch’ on Instagram, her online following grew exponentially. We learn how this happened, what she felt like to go viral, and how she maintains her social media platforms now. We also cover Jo’s thoughts about monetising her content, and some top tips on what to post for Instagram’s algorithms liking.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Jo:

Instagram: https://www.instagram.com/happyyoganewcastle?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

TikTok: https://www.tiktok.com/@happyyoganewcastle?is_from_webapp=1&sender_device=pc

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

How do you build and maintain networks nationwide?

In this episode, I’m chatting about how to build networks in cities and places beyond your own. Inspired by a recent conversation with my friend and previous guest, Jo Feeley, I’m sharing my top tips and strategies for creating and maintaining networks far from home.

While much of this involves networking and attending the right events, I go into the details on how to form lasting friendships with reliable and wonderful people. You'll learn everything you need to know about expanding your network nationwide.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

How do you pitch to a journalist?

In this episode, I’m joined by Liz Perkins. Liz has experience working across the national press and is currently the night news editor at the Daily Express. Liz is multi-award winning for her journalism and has made significant changes through her work including successfully changing the law through the End This Injustice campaign that led the Government to pledge to overhaul the Family Court through the Domestic Abuse Bill.

Liz was the defence reporter for the South Wales Evening Post/Wales Online where she regularly reported from Afghanistan between 2008 and 2014. She was also elected as a chapter leader of the Oxford Business Alumni Network in London, leading her to single-handedly organise events at Blenheim Palace and the Houses of Parliament. She is also a member of European Women on Boards and Women in Journalism.

We’ll be covering Liz’s varied career, hearing about the exciting opportunities she’s had to work on and her advice on how you can pitch effectively to journalists.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Liz:

LinkedIn: https://www.linkedin.com/in/liz-perkins-7b667b75/

X: https://twitter.com/lizperkinsmedia

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

Ever wondered what goes on behind the scenes of top BBC business show, The Apprentice?

In this episode, I’m joined by Mark Moseley to give us all the goss. Mark is the founder of the London based pest control business, PestGone Environmental, whose clients include the rich and famous and members of the Royal Family. He is also the published author of the book Pests to Peace, and last year he appeared as a candidate on The Apprentice.

We’ll be talking about the process of going on the show, the benefits it has brought, as well as some of the negatives. We’ll also delve into Mark’s business, and some of the things he’s done to raise his profile within his industry.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Mark:

LinkedIn: https://www.linkedin.com/in/mark-moseley-0434b3123/

Pests to Peace Book: https://www.amazon.co.uk/Pests-Peace-Military-grade-control-secrets/dp/178133742X

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

The GBEA awards are now officially OPEN for 2024 entry!

In this episode, I’m joined by Francesca James, founder of the Great British Entrepreneur Awards and Community & Ideas Fest which has been described as the ‘Glastonbury for Business’.

With a background in publishing and events, Francesca is passionate about telling the stories of entrepreneurs to support and champion their endeavours. She has built an incredible community of entrepreneurs and creates inspiration for business leaders across the nation.

Francesca shares her top tips and tricks on entering the GBEAs, the powerful stories behind the GBEA community, and the authentic ways in which the awards are judged, proving that they really are the ‘Grammys of Entrepreneurship’ as labelled by Steven Bartlett.

So, let's get stuck in…

Need a bit of help with your GBEA entry? We’ve just launched our online awards course which will help you craft your winning-award entry. Check it out HERE.

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Enter the GBEAs:

https://greatbritishentrepreneurawards.com/

Connect with Francesca:

LinkedIn - https://www.linkedin.com/in/frangbea/

Ideas Fest: https://ideasfest.uk/

Start Up Awards: https://startupawards.uk/

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

How can books boost your business? 

In this episode, I’m joined by Marianne Page to talk all about books. Marianne runs a global small business focused on helping other successful small business owners, in any industry, to build an operation that runs like clockwork without them needing to be there. 

For 27 years she worked as a senior manager with McDonald’s, a business famous for its systems, structure and scalability. Her mission is to help successful small business owners to build the systems and the structure that will double their team’s productivity and halve the time they spend working in their business. 

Marianne is the author of 4 books on the subject and she has created several unique programmes, that have helped business owners worldwide, to build a consistent operation. 

Marianne shares her love for writing, how she has published her books and how they can help boost business success. 

So, let's get stuck in…

This podcast is brought to you by Moja.      

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.     

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…       

Connect with Marianne: 

LinkedIn - https://www.linkedin.com/in/mariannepage/

Website - https://mariannepage.com/

Books - https://mariannepage.com/books/

Connect with Sophie:      

LinkedIn: www.linkedin.com/in/sophie-milliken      

Instagram: www.instagram.com/moja_sophie/      

X/Twitter: www.twitter.com/Moja_Sophie    

What do you know about Search Engine Optimisation? 

In this episode, Andrew Armitage is giving us a rundown of how to be more visible online. 

Andrew is the founder of multi-award-winning digital agency A Digital. With over twenty years’ experience building websites for organisations in the public, private and third sectors, Andrew works at a strategic level to ensure they are maximising their online opportunities and performance.

Being able to navigate SEO properly will enable you and your brand to be more visible online. Andrew delves into the finer details of how to ensure your online content will reach your intended audience. 

So, let's get stuck in…

This podcast is brought to you by Moja.      

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.     

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…       

Connect with Andrew: 

LinkedIn - https://www.linkedin.com/in/andrewarmitage/

A Digital - https://adigital.agency/

Andrew's Book - Holistic Website Planning

Connect with Sophie:      

LinkedIn: www.linkedin.com/in/sophie-milliken      

Instagram: www.instagram.com/moja_sophie/      

X/Twitter: www.twitter.com/Moja_Sophie  

What is it actually like in the Dragons' Den?

In this episode, I’m joined by Matt Jones, founder and CEO of Rebel Lion Advertising. Matt has cemented his reputation as a trailblazer with multiple prestigious awards and industry recognition, including the Creative Entrepreneur of the Year at the Great British Entrepreneur Awards, not once but THREE times! He has also been awarded fellowships by the Chartered Institute of Marketing and the Royal Society of Arts and become a Companion of the Chartered Management Institute.

In 2018, Matt founded MESOA skincare, offering premium products that help men look, smell and feel great. In April 2022, Matt appeared on the season finale of Dragons' Den to pitch for investment. He shared his business journey and vulnerabilities in front of the Dragons, as well as the 3 million+ people who were watching at home.

In our conversation, Matt shares his insights from his experience in the Den. We’ll cover the whole process from application to airing, what goes on behind the scenes, and what being on the show has done for him since the episode aired.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Matt’s Pitch:

https://www.youtube.com/watch?v=3d5rXyFYx1c

Connect with Matt:

https://www.linkedin.com/in/mattjonesceo/

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

How should we brand ourselves and our businesses?  

In this episode, I’m joined by Ash Jones. Ash is the Founder at Great Influence where they work with entrepreneurs to help them tell their story and share their ideas to millions of people on social. He has been leading the strategy, social and content for some of the best in business for the past 10 years, including Steven Bartlett and Gary Neville.  

Ash and I discuss our perceptions of the term personal branding, how it differentiates but also interlinks to your company branding, and where the future of ‘personal branding’ is going.  

We cover some of the most notable personal branding moves, what is important when thinking about your personal brand, as well as touching on the way algorithms can affect the content we share. 

So, let's get stuck in… 

...  

This podcast is brought to you by Moja.       

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.      

See how your profile is currently performing: https://mym-btb.scoreapp.com/  

…        

Connect with Ash:  

https://www.linkedin.com/in/ash-jones-85363975/ 

Connect with Sophie:       

LinkedIn: www.linkedin.com/in/sophie-milliken       

Instagram: www.instagram.com/moja_sophie/       

X/Twitter: www.twitter.com/Moja_Sophie     

Is there a right time to enter awards?  

In this episode, I’m talking to Emma Chandler, the award-winning leadership coach, inspirational speaker, and author. Emma is passionate about developing people, creating inclusive working communities, and generally improving the lot of leaders everywhere. Her goal is to increase wellness and wisdom, and she’s always finding new ways to win at work.

Emma and I chat about when in your career to enter awards. We talk about the awards Emma has won, and how she’s used those wins to elevate her profile. 

We take a deep dive into Emma’s THREE award wins in 3 months. Did winning make Emma and her team hungry for more success? We also talk about the networking opportunities that came as a result of winning and explore how they can elevate the profile of you and your business. 

So, stick around and find out more… 

This podcast is brought to you by Moja.      

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.     

See how your profile is currently performing: https://mym-btb.scoreapp.com/ 

…       

Connect with Emma:

https://www.linkedin.com/in/emma-j-chandler-ctg/

Connect with Sophie:      

LinkedIn: www.linkedin.com/in/sophie-milliken      

Instagram: www.instagram.com/moja_sophie/      

X/Twitter: www.twitter.com/Moja_Sophie     

If you’re a follower of Beyond the Bio, you’ve probably heard me talk about my love for LinkedIn, but I’ve never fully delved into it.  

A lot of people ask me about LinkedIn, so I thought what better way to share some of my best takeaway tips than to talk about it on a podcast episode. Out of all the social media platforms, I feel that LinkedIn is THE best platform to connect, network and gain business leads.  

In this episode, I’m sharing some advice on how to elevate your LinkedIn page, and how to use it strategically to raise your profile. There are loads of cool things you can do easily, so look no further for your one-stop guide to upping your LinkedIn game.   

This podcast is brought to you by Moja.       

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.      

See how your profile is currently performing: https://mym-btb.scoreapp.com/  

…        

References:  

Dan Kelsall on LinkedIn 

Let's connect:       

LinkedIn: www.linkedin.com/in/sophie-milliken       

Instagram: www.instagram.com/moja_sophie/       

X/Twitter: www.twitter.com/Moja_Sophie      

We’ve talked about how to become a non-executive director, but what does being a non-executive director actually look like?  

In this episode, I’m joined by trend forecaster, Joanna Feeley. Joanna is founder and CEO of TrendBible, a UK based trend forecasting agency predicting the future of life at home. TrendBible predicts how householders will live and what they’ll do at home in two to five years’ time. She also holds 12 years of experience of being a non-executive director for two companies. 

Earlier in the series, I spoke to Peter Neal about how to become a non-executive director. But once you’ve obtained that role, what does it actually feel like? I invited Joanna along to talk us through her roles as a non-exec, how she learnt to be patient, and the useful insights she learnt from fellow board members throughout her roles.   

This podcast is brought to you by Moja.      

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.     

See how your profile is currently performing: https://mym-btb.scoreapp.com/ 

…       

References: 

021: Becoming a Non-Exec with Peter Neal

Connect with Joanna:  

LinkedIn: https://www.linkedin.com/in/joanna-feeley-85919716/

Instagram: https://www.instagram.com/trendbible?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Website: https://www.trendbible.com/

Let's connect:      

LinkedIn: www.linkedin.com/in/sophie-milliken      

Instagram: www.instagram.com/moja_sophie/      

X/Twitter: www.twitter.com/Moja_Sophie     

How can you boost your book reviews and get it in front of more people?

With the launch of my new book coming very soon, I invited Robin Waite on the show to talk about how he did some amazing things to make his books stand out and get in front of the eyes of the right audience.

Robin is the Founder of Fearless Business where he puts his two decades of experience to work, providing business coaching to coaches, consultants and freelancers worldwide helping them to productise their service, articulate their value and confidently charge more.

Robin is also a regular speaker at various business events and the bestselling author of several books, including Online Business Startup, Marketing Machine and his most recent popular release, Take Your Shot.

After seeing how amazingly well his books have done, I was eager to chat to him about how he published his books, what he did for the launch and how he became a bestseller, as well as exploring how he got the crazy numbers of over 1200 reviews for his books. Robin shares his biggest tips on how to share your book with the right audience, so this is a must-listen for anyone thinking about, or in the process of, publishing a book.

So, let's get stuck in…

This podcast is brought to you by Moja. Interested in publishing your own book? Moja Publishing can bring your idea to life.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Robin:

LinkedIn: https://www.linkedin.com/in/robinmwaite/

Free book: https://fearless.biz/tys/

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

Want to know how profile-raising can truly benefit your business?

This episode is proof of how building your profile and becoming well-known in your industry can make your business thrive. This week, I’m joined by Niki Hutchison to discuss the profile-raising strategies she uses, how they’ve worked for her, and the ones she’s ditched.

Niki Hutchison has spent her career using marketing to grow businesses, both within ad agencies, then her own businesses and now running her own agency, supporting clients. She has grown two high six-figure businesses using organic marketing and is passionate about teaching other entrepreneurial women how to grow their audiences and businesses without paying for ads.

We’re chatting about hosting and being a guest on podcasts, which awards to enter, how beneficial networking is and why being intentional on social media is so important.

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.   

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…     

Connect with Niki:

LinkedIn: https://www.linkedin.com/in/nikihutchison/

Website: https://www.nikihutchison.com/

Adventures in Marketing: http://www.adventuresinmarketing.uk/

Adobe Affiliate Link: https://adobe.ly/47DFf2U

Connect with me:

LinkedIn: www.linkedin.com/in/sophie-milliken    

Instagram: www.instagram.com/moja_sophie/    

X/Twitter: www.twitter.com/Moja_Sophie    

Are you a yes-person who feels they never have enough time to themselves?

This episode is a little different to the usual profile-raising topics we cover, but I think it’s something wholly important that we all need to learn to do more of - say NO.

I’ve been sharing on LinkedIn about how I was feeling burnt out by the end of last year, and by only saying yes to specific opportunities that benefit you, it can massively help in reducing the risk of burnout.

That’s why I’ve decided that this year is my year of no. Unless opportunities come along that can help me grow and scale my business, it has to be a no. I’ve created a handy little decision tree to help me decide what to say yes to, and I’m going to share it with you on this episode. If you want to see the graphic, drop me a DM.

By saying no more, you can be available to say yes to the opportunities that really matter. Let’s figure out what’s important to dedicate our time to.

This podcast is brought to you by Moja.    

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…     

Let's connect:   

LinkedIn: www.linkedin.com/in/sophie-milliken    

Instagram: www.instagram.com/moja_sophie/    

X/Twitter: www.twitter.com/Moja_Sophie    

Have you set networking goals?

In this episode, Jeni Smith is back to share more of her nifty networking tips. Jeni is THE guru of networking and with it being the start of the New Year, we’ve been chatting about networking aims, especially with that recharged 2024 motivation.

We discuss changing trends in networking, achieving your networking aims, why it’s important to put yourself out there, and you may even stumble across some dating tips...

Networking is such a brilliant way to meet people and raise your profile, so what are you waiting for?!

This podcast is brought to you by Moja.    

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.   

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…     

Listen:

002: The Necessity of Networking with Jeni Smith

Connect:

Jeni

LinkedIn: https://www.linkedin.com/in/jeni-smith/

Website: https://www.netkno.co.uk/

Sophie

LinkedIn: www.linkedin.com/in/sophie-milliken    

Instagram: www.instagram.com/moja_sophie/    

X/Twitter: www.twitter.com/Moja_Sophie    

In this episode of Beyond the Bio I’m talking to Martin and Lyndsay from Jammy Digital about their best-selling book; Content Fortress.

Martin and Lyndsay, business partners (and a married couple), co-wrote their book during the lockdown. When it came to selling their book, they did some pretty nifty stuff, such as pre-selling copies before they had even completed the draft. Some way to motivate you to finish writing it!

We cover everything about writing your first book including self-publishing, tips on printing, launching, marketing, how writing a book builds authority as well as the other opportunities it can lead to.

Martin and Lyndsay share the fantastic results they’ve had since publishing their book, making this a must-listen for aspiring authors.

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

…

Connect with Martin & Lyndsay:

Jammy Digital: https://jammydigital.com/

Martin Huntbach: https://www.linkedin.com/in/martin-huntbach/

Lyndsay Cambridge: https://www.linkedin.com/in/lyndsaycambridge/

Content Fortress: https://jammydigital.com/content-fortress-book-bundle/

Let's connect:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

Happy New Year!

I hope you’ve had a wonderful festive period, and what better way to start the year than to set out some personal goals?

In this episode, I go through some ideas of how to raise your profile in 2024. We’ll cover the best ways to become visible within your industry and set achievable goals for the year ahead.

Let's make 2024 your most visible year yet!

Take the profile quiz I refer to: https://mym-btb.scoreapp.com/

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

…

Let's connect:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

Have you ever thought about becoming a non-executive director? But don’t know the ins-and-outs of what it entails?

In this episode, Peter Neal is here to give you all the information you need on obtaining a non-exec role. We speak about what a non-executive director is, the responsibilities involved, how much they get paid and where to find these opportunities.

Peter is a Business Founder, Non-Executive Director, Trustee and Board Advisor and is committed to supporting as many North East based SMEs and Charities as possible to achieve sustainable growth, create more jobs, and generate maximum economic wealth and social prosperity in the North East.

He is the founder of Experience Bank Group. The Experience Bank Group partners with SME Shareholders, Charity Trustees, and their Executive Teams to champion the value of excellent governance and help them assemble, develop and maintain high value-adding boards and senior management teams.

So, let’s get stuck in!

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Peter:

LinkedIn: https://www.linkedin.com/in/peterneal/

The Experience Bank: https://theexperiencebank.co.uk

Let's connect:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

In this episode of Beyond the Bio, I’m joined by Lisa Johnson. We delve into her business journey to date, the benefits that raising her profile has brought, as well as how she’s handled some of the negatives.

We’ll be talking books, podcasts, social media, online vs in-person events, and much more.

Lisa is a Global Business Strategist and best-selling author who makes 90% of her money through passive or semi-passive income streams. 

Her business made over £10m in the first five years. 

She has over 60,000 followers across social media and a number one business podcast, Making Money Online which has been listened to across 119 countries and has over 315,000 downloads to date.  So, we can trust that Lisa knows what it takes to raise your profile! 

Let’s go Beyond the Bio.  

This podcast is brought to you by Moja.  

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.  

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…   

Connect with Lisa:   

Instagram: https://www.instagram.com/lisajohnsonstrategist/?utm_source=ig_web_button_share_sheet&igshid=OGQ5ZDc2ODk2ZA==

Website: https://www.lisajohnson.com/

Podcast: https://www.lisajohnson.com/podcast

Let's connect:  

LinkedIn: www.linkedin.com/in/sophie-milliken  

Instagram: www.instagram.com/moja_sophie/  

X/Twitter: www.twitter.com/Moja_Sophie  

Have you ever thought about starting a podcast, but don’t know where on Earth to begin?

Our very own Podcast and Marketing Executive, Lottie Steele, is here to help you with all the basics you need to start recording.

In this episode, we start at the very beginning of podcasts. We’ll look at how to record, how to distribute, how to launch and much more. It’s not as scary as you think, the hardest part is making a start! So let your starting point be here.

Let’s go Beyond the Bio. 

This podcast is brought to you by Moja. 

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. 

References:

Buzzsprout: https://www.buzzsprout.com/?gad_source=1&gclid=EAIaIQobChMIn9XY5dPpggMV2hAGAB3QGwU6EAAYASAAEgJDbvD_BwE

Jason Graystone Episode: https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/1171449/

…  

Connect with Lottie:  

LinkedIn: https://www.linkedin.com/in/lottie-steele/

Connect with Sophie: 

LinkedIn: www.linkedin.com/in/sophie-milliken 

Instagram: www.instagram.com/moja_sophie/ 

X/Twitter: www.twitter.com/Moja_Sophie 

Raising your profile within your industry can do amazing things for your career and business. But sometimes it can seem like a daunting task.

In this episode, I’m debunking some of the myths that people think about raising your profile. Getting people known is the life and blood of what we do at Moja, so I’ve got a pretty good sense of it all!

If you’re wanting to know how to raise your profile, scared of taking the first step, or are already on the way, then this is where you need to be.  

Let’s go Beyond the Bio.  

References in this episode:

Listen to ‘crisis-proofing your profile with Jonathan Hemus’ here: https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/1191822/

Values quiz:

  https://drive.google.com/file/d/1lC6c4MaTbP-Qgi7rCx4gq8hbYUTIAvhP/view?usp=sharing

This podcast is brought to you by Moja.  

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. Take our free profile quiz.

…   

Let's connect:  

LinkedIn: www.linkedin.com/in/sophie-milliken  

Instagram: www.instagram.com/moja_sophie/  

X/Twitter: www.twitter.com/Moja_Sophie

Do you want to elevate your speaking game and become a confident, superstar-speaker on the stage? Well, this is EXACTLY where you need to be.

For this episode, there was no one better to speak to than the Queen Bee herself; Dani Wallace. Dani has survived the adversity of domestic violence, homelessness and single parenthood to become a leading voice in empowerment and has quickly become one of the most exciting motivational speakers to hit the UK stage in a long time!

We’ll cover the dos and don’ts of public speaking, as well as uncovering some pretty interesting facts. Ever heard of glossophobia? Listen in to find out more!

Let’s go Beyond the Bio. 

This podcast is brought to you by Moja. 

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. Take our free profile quiz.

…  

Connect with Dani:  

LinkedIn: https://www.linkedin.com/in/iamthequeenbee/

Instagram: https://www.instagram.com/thequeenbeedani/?utm_source=ig_web_button_share_sheet&igshid=OGQ5ZDc2ODk2ZA==

Facebook: https://www.facebook.com/thequeenbeedani

Website: https://www.iamthequeenbee.co.uk/

Will Stephen Tedx: https://www.youtube.com/watch?v=8S0FDjFBj8o

Let's connect: 

LinkedIn: www.linkedin.com/in/sophie-milliken 

Instagram: www.instagram.com/moja_sophie/ 

X/Twitter: www.twitter.com/Moja_Sophie

Why should we invest in our personal brand?

The perfect guest to join me in talking about this is profit strategist, Jo Simpson. Since setting up her business consultancy and accounts practice in 2002, she has helped hundreds of entrepreneurs create and scale their businesses.

Jo’s passion is to support ambitious entrepreneurs in building businesses that are profitable while living a life they love. As an accredited Profit First Professional and multiple business owner, she has taken all of her knowledge and expertise to create a range of courses, a membership, and a bespoke mastermind, which launched into the online world in 2016 as the Financial Growth Academy.

Jo’s mission is simple: she wants to help thousands of entrepreneurs overcome their fear of finance and become the most profitable version they can be.

We’ll cover all the details on why it is so important to invest in your branding early on and all the way through your entrepreneurial journey, how to make yourself stand out and be distinctive and how you can invest in your professional profile even on a tight budget.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

…

Connect with Jo:

Instagram: https://www.instagram.com/financialgrowthacademyuk/?hl=en

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

PR: we have all heard of it, but what does it really mean? How is it different to advertising? And how can SMEs use it to get noticed in the right places?

In this episode I catch up with our very own PR Manager here at Moja: Aoife Forbes. Aoife has worked in all types of Public Relations for over 20 years and is a dab hand at leaving the lingo aside and simply getting results.

Aoife guides us through her version of ‘what is PR’ and gives lots of insider tips and tricks for businesses to start getting press coverage, publicity and lots of eyes on their brands.

Let’s go Beyond the Bio.

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

…

Connect with Aoife:

LinkedIn: https://www.linkedin.com/in/aoife-forbes/

Let's connect:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

This podcast is brought to you by Moja.

Winning awards gives you credibility and helps take your business and brand to the next level, but do you know how to craft award-winning entries?

In this episode I am joined by Susan Routledge, award-winning beauty & aesthetic clinic owner, leading industry speaker, author and member of numerous beauty industry steering groups and judging panels. When it comes to awards, Susan really knows her stuff!

If you’ve written awards before, or are looking to enter your first, this episode will give you all the tips and tricks you need to write that winning application.

Let’s go Beyond the Bio.

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing with the Moja quiz: https://mym-btb.scoreapp.com/

…

Connect with Susan:

LinkedIn: https://www.linkedin.com/in/susan-routledge-51729013/

Website: https://susanroutledge.com/

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie

Have you thought about planning for a crisis that may damage your brand or business’ reputation?

In this episode, I chat to Jonathan Hemus, founder of crisis management consultancy Insignia. He works with leaders of businesses around the world to ensure they do and say the right things under the intense pressure of a crisis.

Jonathan is a trusted media commentator on breaking crises for media including Al Jazeera, BBC TV and radio, CNBC, CNN, the Daily Telegraph, Management Today, Sky News, the Sunday Times and the Wall Street Journal.

We cover good and bad brand management, along with useful hints and tips on how to prepare for a crisis. Whether it’s social media trolling or a cyber-attacker demanding a ransom, Jonathan has got you covered.

Let’s go Beyond the Bio.

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing with the Moja quiz: https://mym-btb.scoreapp.com/

…

Connect with Jonathan: LinkedIn: https://www.linkedin.com/in/jonathanhemus/?originalSubdomain=uk

Insignia: https://insigniacrisis.com/

Crisis Proof book: https://insigniacrisis.com/crisis-proof

Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie

Do you have something you could share with other people that you think would benefit their lives in some way? Have you ever thought of writing it in a book? In this episode of Beyond the Bio, Vicki Wusche talks about the books she has written, how she promoted them and the opportunities that arose since publishing them. Vicki’s background is in helping people understand how money works and giving them real financial security. She started her property investment journey in 2004. Now she is an author of five books and was a finalist in the Business Book Awards in 2020. Vicki has also been named in The Telegraph’s Top UK 25 Most Influential People in Property and is the host of A Wealthy Life podcast as well as international speaker. Vicki lets us in on some top writing tips, explains the publishing process and how to get an Amazon best-selling label to boost your book’s success. Let’s go Beyond the Bio. This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. Connect with Vicki: Website: https://vickiwusche.com/LinkedIn: https://www.linkedin.com/in/vickiwusche/Youtube: https://www.youtube.com/@VickiWuschePodcast: https://podcasts.apple.com/gb/podcast/a-wealthy-life/id1617293196 See how your profile is currently performing with our quick, free quiz: https://mym-btb.scoreapp.com/ Connect with Sophie:LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie

We’re all about podcasting here...if you hadn’t already guessed. But there’s much more to a podcast than just the recording.

This week the fabulous Jason Graystone is back for another episode of Beyond the Bio and discussing the best ways to hype your podcast up.

With his own ‘Always Free’ podcast dominating the charts, Jason is certainly the go-to podcasting master. Join me as I ask Jason the questions we all want to know about how to create the next best thing in the podcast world, and how this can raise your profile.

Pondering over podcasts? Let’s go Beyond the Bio.

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

Connect with Jason:

YouTube: @JasonGraystone

Always Free Podcast: https://www.alwaysfreepodcast.com/

Instagram: @j_graystone

Let's connect:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

Twitter: www.twitter.com/Moja_Sophie

Sustainability: we’ve all heard about it. But what does this really mean to us, and how can this impact our personal brand? In this episode I catch up with Tamma Carel, senior environmental consultant and founder of Imvelo. As a specialist in the field, Tamma provides key insights and experience regarding personal identities and how our audiences are shifting to an eco-friendly focus. Join us as we discuss ethics, authenticity, and what on earth the Kardashians have to do with all of this...! If you’re interested in learning more about ethical personal branding, this one’s for you. Let’s go Beyond the Bio. This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. … Connect with Tamma: LinkedIn: linkedin.com/in/tamma-carel Imvelo: imveloltd.co.uk Let's connect: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ Twitter: www.twitter.com/Moja_Sophie

Your dream feature might be a Vogue front cover or stealing the headlines on BBC news, but this episode of Beyond the Bio will convince you not to underestimate the power of local press.

Join me, Sophie Milliken, as I chat to Cassie Moyse, magazine publisher, board director, and marketing and brand expert, all about how to leverage local press. As the co-owner and director of Portfolio North, a property, business, and luxury lifestyle print and online publication, Cassie’s got loads of experience to share.

If you’re thinking about press and PR as part of your marketing strategy, this episode is full of useful advice. We share tips on how to pitch to local press, how to stand out for the right reasons, and how to build relationships with journalists.

Let’s go Beyond the Bio.

…

Connect with Cassie:

LinkedIn: www.linkedin.com/in/cassiemoyse/

Portfolio North: www.portfolionorth.co.uk/

See how your profile is currently performing: https://mym-btb.scoreapp.com/

Let's connect:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

Twitter: www.twitter.com/Moja_Sophie

YouTube is the second largest search engine in the world. Is that not enough to convince you that you and your business need to have a presence there?

In this episode of Beyond the Bio, we're talking all things YouTube with currency trader and investor Jason Graystone. Jason has successfully built and run multi-million-pound businesses both digitally and in the service sector.

With over 130K YouTube subscribers, millions of views, and one video that made £2M revenue in three months, Jason knows his stuff when it comes to success on YouTube. On this podcast, he's sharing his secrets.

We discuss how to choose the right niche for your channel, how to create engaging content, and how to promote your videos to reach a wider audience. Jason also gives tips on how to use YouTube to build your personal brand and monetise your content.

Let’s go Beyond the Bio.

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

Connect with Jason

YouTube: @JasonGraystone

Always Free Podcast: https://www.alwaysfreepodcast.com/

Instagram: @j_graystone

See how your profile is currently performing with our quick, free quiz: https://mym-btb.scoreapp.com/

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

How can we use AI to help raise our professional profile?

To join me in discussing all things AI is Athena Todd. With over 16 years of cross-cultural expertise, Athena has become a trusted advisor for esteemed organisations worldwide. She blends Eastern and Western perspectives, providing clarity and strategic insights that have increased companies' ROI by 50%.

As the co-founder of Launch Lab Academy in 2018, she has trained over 1,000 new coaches globally by integrating AI-powered marketing strategies that save 60% of their time. Athena's journey as an expat entrepreneur showcases her ability to surpass limited resources and create a personal brand that attracts rare opportunities.

We’re going to explore different AI tools which can aid you in building your professional profile, discuss how to use them strategically, and what the future of AI and personal branding looks like.

So, let's get stuck in…

This podcast is brought to you by Moja.

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/

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Connect with Athena:

LinkedIn: https://www.linkedin.com/in/athenatodd/

Email: findme@athenatodd.com

Website: https://www.launchlabhub.com/home

Connect with Sophie:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

Not all television appearances are like X Factor: you don’t have to embarrass yourself, or share a sob story for a chance to get your face on the telly.In this episode of Beyond the Bio, I’m chatting with Emma Fielding, a property investor and developer who was a finalist on Sky's ‘The Property Graduate’. Emma shares her journey from applicant to candidate to finalist, and the steps she took to prepare for the show. She also discusses how TV appearances build your community, using fellow finalists as both a support system and a sounding board for upcoming projects and ideas.This episode is a must-listen for anyone who is thinking about applying for a TV show. Emma's story is inspiring and motivating, and she provides valuable insights into both what it takes to succeed and how to make the most of a TV appearance.Let’s go Beyond the Bio.This podcast is brought to you by Moja.Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.-Connect with Emma:Instagram: https://www.instagram.com/emmapropertydevelopments/LinkedIn: https://www.linkedin.com/in/emma-fielding/ See how your profile is currently performing with our quick, free quiz: https://mym-btb.scoreapp.com/ Let's connect:LinkedIn: www.linkedin.com/in/sophie-millikenInstagram: www.instagram.com/moja_sophie/X/Twitter: www.twitter.com/Moja_Sophie

Getting involved in TEDx allows you to join an international community which is spreading ideas and curating conversations.

On this episode of Beyond the Bio, join me, as I talk TEDx with Michaela Reaney, co-founder at Opportunity Global and organiser of TEDx TeessideWomen. As a TEDx organiser, Michaela has so much valuable information for anyone who has a curiosity about TED and TEDx.

In this episode, she shares the journey to organising a TEDx event, the magic and ideas TEDx brings to cities across the globe, along with the power of the TED community and connections it facilitates.And if you’re an aspiring TEDx speaker, you won’t want to miss Michaela’s expert advice on how to secure a TEDx talk. She also shares top tips to help you speak with impact.

Let’s go Beyond the Bio.

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

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Connect with Michaela:

LinkedIn: www.linkedin.com/in/michaelareaney/

If you join Cesar Cervantes mailing list, you can receive TEDx application openings to your inbox https://www.cesarcervantes.tv/

For TEDxTeessideWomen Tickets https://www.tedxteessidewomen.com/

To apply to speak at TEDxTeessideWomen 2024 https://docs.google.com/forms/d/e/1FAIpQLSeT3gBbl9XW39qVibQ2BWqu_3fsDNjZIINWOGgjBXCfdKxrjQ/viewform-

See how your profile is currently performing: https://mym-btb.scoreapp.com/

Let's connect:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

Authoring a book is a powerful way to reach new audiences and share your expertise. Everyone I know who has written a book experiences Book Magic, where crazy things happen once the book is out there and this episode is the perfect illustration of that.

On this episode of Beyond the Bio, join me as I chat to bestselling author Marina Pearson. Marina is an Embodied Love Guide for women who are ready to unshackle themselves from their people pleasing chains to manifest loving and healthy relationships with themselves and the masculine.

Marina’s book, Goodbye Mr Ex, led her to be featured in Marie Claire, The Guardian, and on This Morning (to name but a few!).

Marina talks us through the inspiration for writing her book, the publishing process, and how to market to create impact. She also shares some of the incredible opportunities that have come off the back of the book and how defining her niche was key to make her book a success.

Let’s go Beyond the Bio.

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Connect with Marina:

Facebook: https://www.facebook.com/fromfrazzledtofree/

Website: https://www.marinapearson.com/

Goodbye Mr Ex: https://www.amazon.co.uk/Goodbye-Mr-Ex-Womans-Moving/dp/1908746629

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See how your profile is currently performing: https://mym-btb.scoreapp.com/

Let's connect:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

X/Twitter: www.twitter.com/Moja_Sophie

Business awards are divisive. Some awards have a bad rap. It takes time to craft an entry. They’re not a priority amongst the million other things you must do. All these things can leave you wondering – are awards really worth it?

On this episode of Beyond the Bio, join me, Sophie Milliken, as I convince you why awards are mint. I talk the good, the bad, and the ugly of awards, giving you the whole truth to send you in the right direction.

I share how awards have been key in boosting my profile, along with opportunities that have come my way and the connections I’ve made because of entering awards. You’ll also get my top tips to build an awards strategy so you can start reaping the benefits too.

Let’s go Beyond the Bio

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Complete our free quiz to see how your profile is currently performing: https://mym-btb.scoreapp.com/

Let's connect:

LinkedIn: www.linkedin.com/in/sophie-milliken

Instagram: www.instagram.com/moja_sophie/

Twitter: www.twitter.com/Moja_Sophie