Behind Design – Détails, épisodes et analyse
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Behind Design
Rachel Pesso
Fréquence : 1 épisode/10j. Total Éps: 31

Ever wished for a first-hand look into the soul of brand creation, user experience, and the impact of design? "Behind Design," hosted by Rachel Pesso, offers exactly that. Rachel, known for her work with icons like Laverne Cox, Lori Harder, and Jonathan Fields brings you into the world of impactful brand creation and user experience. Each episode is a journey into creating a brand that not only stands out but also resonates deeply with its audience. Rachel curates epic conversations with visionary entrepreneurs and creators, exploring the internal and energetic shifts necessary to truly align with a brand's essence. From firsthand client stories to soul-led, mission-driven discussions, discover the transformative power of understanding oneself to create a brand that makes people FEEL something.
Uncover the evolutions of your brand, delve into the intricate process, and understand what shapes impactful emotional experiences within a brand. Discover how personal alignment and strategic insight can transform your brand into an emotionally powerful presence online. Tune in to 'Behind Design' for a masterclass in crafting a brand that's not just visible, but unforgettable.
Classements récents
Dernières positions dans les classements Apple Podcasts et Spotify.
Apple Podcasts
🇨🇦 Canada - design
03/09/2025#95🇨🇦 Canada - design
02/09/2025#81🇨🇦 Canada - design
01/09/2025#70🇨🇦 Canada - design
31/08/2025#59🇨🇦 Canada - design
30/08/2025#49🇨🇦 Canada - design
29/08/2025#34🇺🇸 États-Unis - design
11/01/2025#78
Spotify
Aucun classement récent disponible
Liens partagés entre épisodes et podcasts
Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.
See all- https://www.instagram.com/thesocialsnippet
755 partages
- https://www.instagram.com/kristina.bartold
182 partages
- https://www.instagram.com/rachelpesso
69 partages
- https://jadahsellner.com/
33 partages
- http://www.rachelpesso.com/
33 partages
- https://stellamix.com/
33 partages
Qualité et score du flux RSS
Évaluation technique de la qualité et de la structure du flux RSS.
See allScore global : 53%
Historique des publications
Répartition mensuelle des publications d'épisodes au fil des années.
Ep. 30 - Unlock Next-Level Growth: Kristina Bartold On Building Thriving Communities And Leveraging Social Media For Real Impact
mardi 24 septembre 2024 • Durée 29:29
Is your social media strategy missing the mark? On this episode of Behind Design, host Rachel Pesso sits down with Kristina Bartold, CEO and co-founder of The Social Snippet, to dive deep into the art of community-driven growth. Kristina reveals why focusing on connection over followers is the key to sustainable success in today’s digital landscape. From growing a loyal network to using platforms like Instagram and LinkedIn strategically, Kristina offers high-impact insights for entrepreneurs ready to scale their influence and build communities that convert. Tune in to learn how to stop chasing vanity metrics and start creating real, lasting impact online!
Connect with Kristina Bartold:
Instagram: instagram.com/kristina.bartold/
Instagram: instagram.com/thesocialsnippet/
Website: thesocialsnippet.com
Special Offer:
Your audience can join thesocialbusinessclub.ca and use the code PODCAST for a $1 first month!
Freebie:
https://thesocialsnippet.com/storystarterguide/
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/
EP. 29 - Mastering Brand Positioning and High-Ticket Sales: A Conversation with Julie Cabezas
mardi 27 août 2024 • Durée 25:02
What truly sets a brand apart in a crowded market? In this episode of Behind Design, I sit down with Julie Cabezas, the "copywriter to the stars," to uncover the secrets behind creating a brand that not only stands out but also drives high-ticket sales. Julie shares her journey from launching her copywriting agency, Copycrimes, to building a high-ticket sales company that focuses on long-term results and authentic brand experiences. We dive into her unique approach to brand positioning, why brand voice is critical in conversion copy, and how collaborating with the right partners can elevate your brand to new heights. Whether you're struggling with your brand's messaging or looking to up your sales game, this episode is packed with actionable insights that will inspire you to think differently about your brand and its impact.
Connect with Julie:
The High-Ticket Income Accelerator Facebook Group:
https://www.facebook.com/groups/iacquantum
Free 3-day sales training masterclass
https://www.bigwithoutapology.com/register
Instagram: https://www.instagram.com/selfmadesales
LinkedIn:
https://www.linkedin.com/in/juliecabezas/
https://www.linkedin.com/in/thechriskenney/
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/
Ep. 20 - Creating Connections: Jenni Schwartz on Niche Branding and Building a Design Business
mardi 23 avril 2024 • Durée 26:59
How do you turn a passion for design into a thriving business? This episode of Behind Design features Jenni Schwartz, founder of Solmark Creative, as she shares her unique journey from freelance gigs to establishing a specialized branding and digital design studio. Dive into the conversation with host Rachel Pesso, as Jenni discusses the importance of niching down, leveraging partnerships, and the transformative impact of integrating business with creativity. Tune in to explore how Jenni’s focus on the fitness and wellness industry has shaped her approach and led to success. A must-listen for any creative looking to carve out their own space in the design world!
Show Notes:
https://www.solmarkcreative.com/
Instagram: @solmarkcreative, @jennischwartz13
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/
Ep. 19 - Unlocking the Power of Storytelling with Chris Ward: Transform Your Brand's Narrative
mardi 16 avril 2024 • Durée 26:59
How can the art of storytelling redefine your brand and deepen connections with your audience? Find out in this captivating episode of "Behind Design," where host Rachel Pesso welcomes storytelling expert Chris Ward. Discover Chris's profound insights into the role of authenticity and emotional engagement in storytelling, essential for personal and business branding success. Learn about the transformative journey Rachel embarked on with Chris's guidance, stemming from an unexpected TikTok interaction, and how it brought unparalleled clarity to her brand's message. This episode is a must-listen for anyone keen to leverage the dynamic power of storytelling to elevate their brand's impact and forge genuine relationships with their audience. Dive into the narrative magic with Chris Ward and revolutionize how you communicate your brand's essence.
Show Notes:
Social Media: @ChrisWardjr on all platforms
Website: chriswardjr.com
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/
Ep. 18 - From Recovery to Success: The Inspiring Journey of Matt Williams and Fro-Pro
mardi 9 avril 2024 • Durée 32:26
Have you ever wondered how personal challenges and a passion for change can lead to unexpected success? In this compelling episode of Behind Design, host Rachel Pesso sits down with Matt Williams, the founder of Fro-Pro, an organic, plant-based protein snack bar company. Matt shares his remarkable journey from starting his life over in South Florida, overcoming personal struggles, to creating a product that resonates with people nationwide. Learn how Matt transformed his life, one peanut butter snack bar at a time, growing his passion project into a thriving business now featured in over 1,000 retailers across 36 states. Discover the power of community support, resilience, and the impact of sharing one's story. Tune in to get inspired by Matt's dedication to betterment, his entrepreneurial spirit, and how he's using his success to give back and support others in their journeys.
Show Notes:
Website: Www.fropro.com
Social:
@mwarwilliams
@froprosnacks
@wakeupthesun
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/
Ep. 17 - Elevate Your Branding Game: Master How to Create a Standout Brand Online
mardi 2 avril 2024 • Durée 15:28
How can you create a brand that truly stands out online? Discover the secrets in this episode of Behind Design with your host Rachel Pesso. Dive into an insightful discussion on building a unique digital presence, where Rachel shares her expertise on achieving brand clarity, embracing authenticity, and telling a compelling story that connects with your audience. Whether you're redefining an existing brand or starting from scratch, learn how to differentiate yourself in a crowded digital landscape, establish emotional connections, and develop a brand that not only resonates but also endures. Tune in for actionable advice and start your journey towards a standout brand today!"
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/
Ep. 16 - Mastering Wellness and Entrepreneurship with Dr. Elan Schrier
mardi 26 mars 2024 • Durée 22:50
How does a chiropractor leverage entrepreneurial skills to create a unique business model? Dive into this episode of "Behind Design" with Rachel Pesso as she explores Dr. Elan Schrier's innovative business strategies that go beyond traditional healthcare. Uncover how Dr. Schrier intertwines wellness with business acumen through ventures like his distinctive "Sizzle and Chill" podcast, local masterminds, and strategic community collaborations. Learn how he harnesses the power of giveaways and Google reviews to boost engagement and trust. This episode is a treasure trove for anyone interested in entrepreneurship, community building, or innovative business strategies, offering a deep dive into Dr. Schrier's successful integration of health and business.
Show Notes:
Website: www.drelan.com
Instagram: https://www.instagram.com/drelanschrier?utm_source=qr%20%2C
Facebook: https://www.facebook.com/chiropracticservices
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/
Ep. 15 - Mastering Sales and Authenticity: Jillian Murphy's Strategy for Online Business Success
mardi 19 mars 2024 • Durée 36:49
Join us on Behind Design, where Rachel Pesso sits down with Jillian Murphy to discuss the art of effective and authentic sales strategies for online businesses. Find out how Jillian leverages her extensive experience to help entrepreneurs not just enhance their sales skills, but also to grow their businesses in a way that's true to their values. Discover practical advice on creating genuine connections, the significance of mentorship, and how to stand out in the online world. Whether you're new to online business or looking to refine your approach, Jillian's insights offer a relatable and actionable path to success. Tune in and learn how to transform your sales strategy and align it with your core principles.
Show Notes:
Social @Thejillianmurphy
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/
Ep. 14 - Mastering the Art of User Experience: Transform Your Brand's Digital Presence
mardi 12 mars 2024 • Durée 14:38
Ever wondered how your website's user experience can be a game-changer for your brand's impact? Join Rachel Pesso in this incredible solo episode of Behind Design as she delves into the magic of crafting a user experience that speaks to your ideal audience. Discover the secrets to a website that doesn't just catch the eye but captures the soul, ensuring every visitor feels a deep, personal connection with your brand. With Rachel's warm, engaging guidance, explore how to blend aesthetics with functionality, creating a digital presence that's not just seen but felt. Learn about the subtleties that foster trust and build a loyal community online. Whether you're a creator, entrepreneur, or simply passionate about bringing your digital vision to life, this episode is your canvas to a more meaningful and memorable online brand experience. Tune in, get inspired, and transform the way your audience interacts with your brand—where every click leads to a connection.
Show Notes:
This week you can catch the LIVE screen share for this episode here: https://vimeo.com/922043014/d8772e6ac3?share=copy
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/
Ep. 13 - Unlocking the Power of Content and Connection: A Conversation with Alison Hummel
mardi 5 mars 2024 • Durée 45:59
Have you ever wondered what drives a successful digital marketing strategy or how to inject authenticity into your brand's voice? This week on "Behind Design," join host Rachel Pesso as she dives deep into the world of digital sales, marketing, and personal branding with Alison Hummel, a mastermind in the field. Alison, a seasoned digital sales and marketing strategist, small business owner, and devoted mom, shares her journey from the corporate world to launching her own businesses, WMI Media. Discover the pivotal role of content creation in today's digital landscape, learn the secrets behind building a brand that resonates with audiences, and get an insider's perspective on the evolving trends in online marketing. Whether you're a small business owner, a budding entrepreneur, or simply curious about the behind-the-scenes of digital marketing, this episode offers invaluable insights and practical tips to connect with your audience and amplify your brand's impact. Don't miss this opportunity to learn from one of the industry's best and discover how you can leverage her strategies to elevate your own brand.
Show Notes:
Social Links:
@wmi_media
@aktivatedhealth - Coming soon!
Free Shot List:
Go to @wmi_media and comment "podcast" under the photo sharing this podcast and Alison will send you a Free Shot list for your Broll content.
Want to learn more about where to connect with Rachel?
Websites: www.rachelpesso.com | www.soulthemes.com
Instagram: https://www.instagram.com/rachelpesso/
TikTok: https://www.tiktok.com/@rachelpesso
Facebook: https://www.facebook.com/rachelpessodesign/
LinkedIn: https://www.linkedin.com/in/rachelpesso/









