B2B Revenue Leaders – Détails, épisodes et analyse

In the final episode of the year, Dustin Tysick, VP of Revenue at Testimonial Hero, presents a 10-minute masterclass on mastering the art of selling through video testimonials. He shares a step-by-step guide on how to create authentic customer stories that resonate with buyers, build trust, and drive sales success. Whether you’re looking to capture attention, engage prospects, or close deals, Dustin reveals how to use video testimonials effectively at every stage of the sales funnel. Key takeaways include: crafting short, impactful top-of-funnel videos to grab attention, structuring mid-funnel testimonials to showcase real customer results, creating bottom-funnel content to crush objections, and integrating video and written testimonials for maximum impact. Dustin also explains how to distribute and measure testimonials to ensure they drive results for your business.

You can reach out to Dustin via his LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out Testimonial Hero's website to learn more about their work.

In this episode, Dustin sits down with Nikita Bykadarov, co-founder of Maildoso, to break down the ultimate blueprint for B2B email deliverability. They explore how improving email outreach strategies can maximize response rates and drive success in cold email campaigns. Nikita shares his journey of building Maildoso and how solving his own deliverability challenges led to the creation of a platform that empowers businesses to scale their outbound efforts effectively.

Key takeaways include: the importance of refreshing email copy regularly, using plain text emails to avoid spam filters, leveraging spintax to extend campaign performance, and crafting offers that resonate with recipients to boost reply rates.

Connect with Nikita on LinkedIn for more insights on email deliverability, and explore how Maildoso’s innovative tools can transform your email campaigns by visiting their website.

This week, Naomi Soman, Senior Copywriter at Similarweb, joins Dustin to discuss the importance of balancing creativity and strategy in Marketing and why understanding your target audience and their journey is crucial for developing effective campaigns. Naomi shares a lot of knowledge around creating practical personas that focus on pain points rather than demographics, and highlights the need for continuous testing and research. They also touch on the importance of clear differentiation in competitive markets and offer tips on aligning marketing, sales, and customer success teams around a unified message.

If you have any questions or thoughts, you can reach out to Naomi through LinkedIn. Also, check out Similarweb's website to learn more about their work.

On this week's episode, Dustin is joined by Michael Cole, VP of Marketing at Everflow. In this episode, Michael and Dustin chat about all things partner marketing, from using partnerships and referrals as a growth engine to what B2B companies can learn from B2C partnerships.

You can connect with Michael over on LinkedIn to chat and learn more about partner marketing. You can also Check out Everflow on LinkedIn and join their fireside chats, or try a demo of their partner marketing platform here.

On this week's episode, Dustin is joined by Collin Mitchell, Chief Evangelist at Humantic AI. This episode covers the importance of selling to people and their specific personality, not just the personas you've created. Dustin and Collin also discuss how the emergence of AI is helping salespeople do this at scale.

You can connect with Collin over on LinkedIn or other socials to chat and learn more. You can also check out Humantic AI and get a free trial of their service here.

On this week's episode, Dustin is joined by Jonathan Bland, Co-Founder of Omni lab Consulting. This episode covers the ever-changing landscape of LinkedIn ads and how you can optimize your strategy with document ads, micro-influencers, and overall quality content.

You can connect with Jonathan over on LinkedIn to say hi or learn more about these topics. To see more info on Omni Lab Consulting, check out their website here.

On today's episode, Dustin is joined by Adam Holmgren, Global Demand Generation Lead at GetAccept. This episode covers the importance of aligning your revenue teams with the same KPI's, Adam's LinkedIn Ads playbook, and how to measure success in your demand generation campaigns.

You can connect with Adam over on LinkedIn to see what he's posting daily on demand gen. To see more info on GetAccept and their digital salesroom, check out their website here

On today's episode, Dustin is joined by Tyler Lessard, VP of Marketing and Chief Video strategist at Vidyard and the Chief Feeder over at Sales Feed. This episode covers why you're probably doing your content marketing all wrong, how to use humor in your content marketing and the benefits of utilizing multiple media brands.

You can connect with Tyler and shoot him a DM over on LinkedIn to chat all things content marketing. To see what Sales Feed Media is doing or to sign up for their newsletter check out the website here. To learn more about how a great video hosting and messaging tool can help you check out Vidyard's website.

On this week's episode, Dustin is joined by Nick Bennett, Director of Evangelism & Customer Marketing at Alyce. This episode covers all things customer marketing, including the importance of net revenue retention vs annual recurring revenue. Nick also talks about events and how you can leverage them to build affinity with customers.

You can connect with Nick and shoot him a DM over on LinkedIn, or find out more about corporate gifting and the work being done at Alyce over at their website.

On today's episode, Dustin is joined by Dan Sanchez, Director of Audience Growth at Sweet Fish Media and co-host of the B2B Growth Show. Dan joins the show to give his thoughts on how to grow your podcast audience and how to adapt to the changing landscape of SEO content.

You can connect with Dan over on LinkedIn, check out his writing on his blog or see all of his podcasting work over at Sweet Fish Media's website.