AdTechGod Pod – Détails, épisodes et analyse

AdTechGod sits down with Joshua Palau

Joshua Palau is the VP, Performance Media at Pfizer.

He is a seasoned marketer and has a ton of experience spanning some of the world's most iconic brands including Johnson & Johnson, Disney, Comcast, Bayer, and LendingTree.

On this episode of our podcast, Joshua Palau dives into a topic he feels strongly about: the artificial separation of brand and performance marketing. Drawing from his experience at Pfizer and other major companies, Joshua argues that everything in marketing drives performance—it's just a matter of how you measure it.

He emphasizes the importance of integrating brand-building efforts with performance channels rather than treating them as separate entities.

Joshua shares insights on why building a strong brand is crucial for driving sales and why marketers should avoid putting brand and performance into separate buckets.

Tune in for a compelling discussion on why "everything is performance."

Thank you to LiveIntent for sponsoring this episode.

Takeaways

• Networking and building connections at industry events like Cannes can be valuable for marketers.
• Creativity is essential in marketing, and the focus on creative thinking is increasing.
• The healthcare industry requires a thoughtful and targeted approach to marketing due to privacy and compliance regulations.
• Understanding the value you bring to the conversation and focusing on solving business problems can help build strong relationships with clients.
• The separation of brand and performance marketing is a controversial topic, and it's important to recognize that building a brand can lead to performance outcomes.

Chapters

• 00:00 Introduction and Background of Joshua Palau
• 02:15 The Value of Networking and Building Connections
• 06:04 The Importance of Creativity in Marketing
• 10:17 Navigating the Challenges of Marketing in the Healthcare Industry
• 29:22 The Controversy of Separating Brand and Performance Marketing

AdTechGod sits down with Kristina Prokop

Kristina Prokop was the CEO and founder of Eyeota, a global provider of privacy-compliant audience data for marketers and advertisers. Eyeota's innovative approach to delivering high-quality, actionable data significantly impacted the industry. In recognition of its success, Dun & Bradstreet acquired Eyeota in November 2021 for an impressive $165 million.

Thanks to LiveIntent for sponsoring this episode.

Takeaways

• There is no one formula for success in the ad tech industry. Each entrepreneur's journey is unique.
• Expanding into international markets requires understanding cultural nuances, regulations, and market maturity.
• Data is a crucial aspect of digital marketing and advertising, and its importance will continue to grow.
• The cookie deprecation and changing regulatory landscape present challenges and opportunities for the data and audience sector.
• Enrichment, measurement, analytics, modeling, CTV, and digital out-of-home are areas of growth for data application in advertising.

Chapters

• 00:00 Introduction to Kristina Prokop
• 03:01 The Journey of Building IOTA and the Acquisition by Dun and Bradstreet
• 07:13 Challenges and Opportunities of International Expansion
• 18:36 The Complexity of Integration and Post-Acquisition Success
• 24:20 The Future of Audience Data and Data-Driven Advertising

AdTechGod sits down with Dave Morgan.

Dave Morgan, Founder and Chairman at Simulmedia. Dave has a storied history in adtech, marked by innovation and leadership.

Dave is known not just for his executive leadership and founding companies but also for his thought leadership, writing extensively on the future of media and advertising in multiple publications.

Thank you RainBarrel for advertising on this episode.

AdTechGod sits down with Doug Knopper.

Doug is the co-founder of Freewheel and serves on the board of several adtech companies, including Magnite, Extreme Reach, and Locality, and has previously been on the boards of TripleLift and WURL.

Freewheel, which was acquired by Comcast for $360 million in 2014 remains a major player in the CTV space, offering a comprehensive platform for buyers and sellers working with CTV and video partners globally.

Thank you RainBarrel for advertising on this episode.

AdTechGod sits down with Melanie Eckl from Attributy.

Melanie is the General Manager at Attributy.

Melanie brings a wealth of experience from her previous roles at TV Squared, Tealium, and Cloudflare, where she developed a profound understanding of how data and technology intersect to propel business growth.

Join us as Melanie shares her journey, explores the evolving role of data analytics, and offers insights into the future of AdTech.

Thank you RainBarrel for advertising on this episode.

AdTechGod sits down with Stacy Willis From Playwire.

Stacy is the Chief Operating Officer at Playwire.

Stacy's career journey is remarkably diverse, encompassing roles in both marketing and engineering. This unique blend of skills has been pivotal in her leadership at Playwire and her navigation through the complexities of our industry industry.

Thank you RainBarrel for advertising on this episode.

AdTechGod sits down with Katie Evans from Magnite.

Katie is the Chief Operating Officer at Magnite.

Her journey to the top is incredible. Embodying dedication, strategic foresight, and a passion for leadership.

Starting her career with a humble beginning at Mindshare/Maxxus, Katie quickly demonstrated her exceptional capabilities and drive. Now, at Magnite, Katie continues to break barriers and push the envelope, leading her team with a vision that's setting new standards in the space. Her story is a testament to her resilience, adaptability, and her relentless pursuit of excellence.

Thank you Innovid for advertising on this episode.

AdTechGod sits down with Lauren Fisher from Advertiser Perceptions.

Lauren is the General Manager of Business Intelligence at Advertiser Perceptions.

Lauren spent over nine years at eMarketer prior to this role and her keen analysis and forward-thinking insights have made her a go-to expert for understanding the digital advertising landscape's current trends and future direction.

Lauren is currently the General Manager, a role where she leads efforts to decode the complexities of our industry, providing actionable intelligence that helps companies navigate market dynamics. Her work is not just about data; it's about crafting stories that resonate, guiding strategic decisions that shape the industry.

Thank you Innovid for advertising on this episode.

AdTechGod sits down with Rick Holtman from HUMAN.

Rick serves as the Vice President of Sales at HUMAN.

Rick has a robust career spanning more than a decade, he has significantly influenced several high-profile companies before his tenure at HUMAN, including nearly seven years at Freewheel, Watchwith, and AMC. He is known for his deep industry knowledge and extensive experience and unique perspective.

Thank you to Innovid for advertising on this episode.

We are thrilled to introduce our guest, Jay Sears a distinguished figure in the advertising technology industry. With an impressive background that includes pivotal roles at the Rubicon Project, Contextweb and Iab.

Jays expertise is well recognized. However, today’s conversation takes a different turn, focusing on a cause close to his heart.

A few weeks ago, Jay reached out with the desire to share about Team Daya, a charity he’s passionately involved with. After looking into what Team Dayā stands for, I was compelled by the remarkable transition Jay has made from ad tech to philanthropy.

Team Dayā is supported by influential figures like Nicolle Pangis, formerly of Ampersand, Lauren Rose from OpenWeb and Jaryd Knutsen from TrustX and many many more.

Just a disclosure that I am not personally involved in this charity but rather am having him here as a gesture of goodwill.

Enjoy the episode!