Adspend with Ash Melwani and Rabah Rahil – Détails, épisodes et analyse

Known as the "King of LTV," Cooper Camak brings a wealth of knowledge from his 12 years at Coca Cola and his current role at Amorous, a biotech company. 🌟

Cooper shares invaluable insights on how businesses can strategize around LTV, emphasizing the importance of repeat rate, time to repeat, and Average Order Value (AOV). With the current economic climate posing challenges, understanding LTV becomes paramount. 📊

Don't forget to subscribe for more episodes!

Samantha Kozuch is a powerhouse entrepreneur who once dreamt of med school but found her true calling in empowering women.

Discover her journey from modeling, becoming a fitness influencer, to creating the 'manuscripting Journal' - a tool designed to help women crystalize their goals and aspirations.

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

In this episode of Adspend, Nick Shackelford, Co-Founder and CRO at Konstant Kreative, joins the show to discuss the impact of AI on the marketing industry and the future of agency work. They also cover topics such as managing ad campaign crises, navigating event sponsorship, and the need for creative strategist assistance. Listen in to gain insights on the potential of AI tools, the limits of current capabilities, and the balance between efficiency and humanity in the workplace.

Connect with Nick: https://twitter.com/iamshackelford

Check out Konstant Kreative: https://konstantkreative.com/

Check out Agency Algorithm: https://podcasts.apple.com/us/podcast/agency-algorithm/id1675098676

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

In this episode of Adspend, Nate Poulin, COO at Feat Clothing, joins the conversation to discuss the recent Facebook Ad Manager outage and the impact on DTC brands, the importance of founder energy in apparel and lifestyle brands, and the difficulties of merging businesses and cultures. He also touches on the issues with Facebook's monopoly and the impact on smaller brands and marketing budgets.

Connect with Nate: https://twitter.com/digitallynativ

Check out Feat Clothing: https://featclothing.com/

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

In this episode of Adspend, Nate Lagos, Director of Growth Marketing at Original Grain, shares insights on how to find the right people to work with and offers tips on how to use interest-based targeting, discount codes, and price anchoring to increase conversion rates. He also discusses the importance of testing, setting thresholds for free shipping, and working with creators to promote products. Additionally, Nate shares advice for those looking to get into the cannabis industry and emphasizes the importance of spending more money on Facebook ads.

Get in touch with Nate here: https://twitter.com/natelagos

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

In this episode of Adspend, Jess Cervellon, Head of Customer Experience at Feastables, shares her insights on the future of customer experience, highlighting how it's the only place in the funnel where you can make an evangelist or an enemy for life. We discuss the post-purchase journey, the next evolution of bots, and the importance of having a feedback loop in your business to continuously deliver an exceptional customer experience.

Get in touch with our guest here: https://www.linkedin.com/in/jess-cervellon/

Check out the Oopsie Podcast here: https://www.oopsiepodcast.co/

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

On this special episode of "Adspend", in a live recording at SXSW 2023, we're joined by Mike Lee, Michael Shewmake and Rick Wittenbraker to discuss the importance of having a community-first brand, strategies for acquisition and retention, playing with chat-gpt scripts, Amazon, non-CBD products, selling a business, and the use of branded searches in marketing mixes. Tune in for insights and discussions on these exciting topics!

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

In this episode of Adspend, we're joined by Adam Robinson, Founder and CEO of Retention.com, as we discuss the importance of product-market fit and creating content for success, the challenges of building a brand and improving products, and the benefits of living in London, including remote work possibilities and easy access to Europe.

Connect with Adam: https://www.linkedin.com/in/adam-robinson-64409348/

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.

In this episode of Adspend, we are joined by Brett Curry, CEO of OMG Commerce, to discuss the importance of understanding the differences between Facebook and YouTube ads, measuring campaign success, and optimizing non-branded ads on Amazon. We also delve into the topic of SEO and the significance of branded search. Tune in to learn more from Brett's expertise in e-commerce marketing.

Connect with Brett: https://www.linkedin.com/in/thebrettcurry/

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Oh. And before we forget...

Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.

Connect with us on social! 📲

Follow Triple Whale on Twitter - https://twitter.com/triplewhale

Follow Ash on Twitter - https://twitter.com/ashvinmelwani

Follow Rabah on Twitter - https://twitter.com/rabahrahil

See you next Monday at 9AM EST 👋

Adspend is brought to you by Retention.com

In this episode of "Adspend", we have two distinguished guests joining us: Saunder Schroeder from Triple Whale and Alex Greifeld from No Best Practices. Saunder and Alex share their insights on a wide range of topics related to the direct-to-consumer industry, including creating demand, building brand equity, retention programs, community building, and AI use in marketing. We also dive into the world of luxury branding, discussing strategies for differentiation, distribution control, and counterfeiting prevention. Don't miss this engaging conversation filled with practical tips and innovative ideas from two highly accomplished professionals in the field of DTC!

Connect with Alex: https://www.linkedin.com/in/alexandra-greifeld-18507411/

Connect with Saunder: https://www.linkedin.com/in/saunderschroed/

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.