Acupuncture Marketing School – Détails, épisodes et analyse

Have you ever felt like you’re doing everything right in your clinic, yet you still don’t have the practice you envisioned?

What if the missing ingredient isn’t more marketing, but a clearer bridge between where you are and where you want to be? In this episode, I’m joined by Dr. Michelle Wendling, chiropractor and business coach for wellness practitioners. 

Michelle shares her refreshing approach to building a practice that actually fits you and not someone else’s version of success. We dive into how to stay curious instead of fearful, how to communicate your value so patients understand their progress, and how to support them through stressful seasons. Michelle also breaks down simple systems that help acupuncturists create practices that feel lighter, more aligned, and genuinely sustainable.

What you'll learn:

• How to reframe success so your practice matches your personality and values
• Simple ways to communicate patient progress that strengthen trust and retention
• How acupuncturists and other wellness professionals can guide patients through stressful seasons with care

Find it quickly:

• 3:41 - Meet Dr. Michelle Wendling
• 7:34 - Finding your business recipe
• 10:25 - Stay in the curious and reframe your stories
• 21:08 - When you want to make more money
• 25:14 - The four step patient conversation for growth mindset
• 34:06 -Booking clients for the holiday season
• 42:41 - Michelle’s definition of success

Mentioned in this episode:

• Email: info@bethebestchiropractor.com
• Website: bethebestchiropractor.com
• Facebook: https://www.facebook.com/michelle.wendling.96

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Ever feel like SEO is a foreign language? You're not alone and you're not stuck. In this episode, Maria-Katerina Yohanneson joins us to highlight the power of link building that makes search engine visibility feel human and doable, especially for acupuncturists.

We talk about what link building actually is, how it boosts your Google ranking, and how you can approach it in a way that feels aligned with your values and voice. Plus, we dig deep into authentic branding, visibility for introverts, and how to let your quirks and passions make your marketing better, not harder.

What you'll learn:

• Link building is all about relationships, not techy jargon.
• You don’t need to change who you are to stand out online.
• Introverts can shine in marketing by creating structure, boundaries, and asking for help.

Find it quickly:

• 00:33 - Meet Maria-Katerina
• 01:08 - Understanding Link Building and SEO
• 03:53 - The Power of Authentic Branding
• 07:24 - Building Connections Through Personal Touch
• 10:47 - Overcoming Marketing Challenges
• 19:15 - Humanizing Your Marketing Approach
• 23:44 - Starting with Kindness and Incremental Steps
• 24:09 - Asking for Help and Delegating Tasks
• 25:35 - Overcoming Overwhelm with Social Media
• 28:33 - Effective Link Building Strategies
• 31:47 - Building Authentic Relationships for Backlinks
• 33:44 - Local Link Building Tactics
• 38:29 - Defining Success

Mentioned in this episode:

• Get Found on Google Bundle

This episode is sponsored by the Get Found on Google Bundle: two live, step-by-step workshops designed for acupuncturists and wellness pros who want to show up higher in local searches and attract the right patients consistently. Join us on November 12 and 19th, plus snag the replays! Learn more >>

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In today’s episode, I’m joined by Robin Valadares, a physical therapist and financial literacy educator with a passion for helping self-employed healthcare professionals—including acupuncturists—navigate their financial future.

In this conversation, Robin shares:

• Actionable advice on debt strategies for acupuncturists
• Why it’s essential to start saving for retirement—even if the contributions are small
• His answer to the common debate: should you prioritize paying off debt or start saving for retirement first?
• Ideas for diversifying your income for security
• How to build a solid financial foundation
• And more

Show Notes:

• Robin’s Website: http://www.financiallyfulfilledphysio.com
• Instagram: @financiallyfulfilledphysio
• Submit your financial info to be added to the database: Healthcare Anonymous
• Robin's email: info@financiallyfulfilledphysio.com

🩵 This episode is brought to you by Jane, a clinic management software built to help you focus on what matters most — your patients.

Building rapport with your patients is important during appointments, and that can be challenging when you’re also trying to take timely and detailed documentation. That’s why Jane built AI Scribe – to help you document important information, without the manual note-taking.

This feature transforms your session recordings into chart entries. All you have to do is  review your notes, sign the chart, and you’re done!

And since security is a top priority at Jane, AI Scribe was built securely in-house to be fully HIPAA and PIPEDA-compliant.

With a tool you can trust, Jane helps you spend more time on [patients/clients*] care.

To learn more about how Jane can help change how you feel about documentation, head to meet.jane.app/documentation to book a demo or sign up.

And if you’re ready to go, don’t forget to use my code ACUSCHOOL1MO for a one-month grace period on your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

The number one question I get from my marketing students is, "How can get more local followers for my Instagram account?"

A lot of people ask this because their followers are primarily their family, friends from acupuncture school, or people from the other side of the country. In other words, people who are unlikely to become paying patients.

If this is you, you're not alone! I hear this ALL THE TIME from  my students.

Luckily there are quite a few ways to get your Instagram account in front of real people in your community and get them to decide to follow you.

Today we're talking about seven ways you can do just that.

And remember: Getting more followers is NOT a vanity metric. It's not about the number. It's about getting in front of new local people so you have the opportunity to teach them about acupuncture and how much it can help them.

The more followers you have, the more people you can reach with your message, the wider pool of potential patients you have. It's that simple.

Let's get into the episode and talk about these seven simple and effective methods!

Show Notes:
- Free Workbook: How to Optimize Your Instagram Bio for More Acupuncture Patients
- Instagram Marketing for Acupuncturists online course

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back!

This week we're talking about repurposing content: what it is, why it's so helpful, and how to get started.

If you're already familiar with repurposing content to streamline your digital marketing, high five! I hope this episode gives you some ideas for new ways to repurpose content.

Repurposing content is basically taking something that you created for one digital platform (for example, a blog post) and copy-pasting it and editing it slightly for a different platform (for example, an Instagram post).

You can repurpose content for different platforms (like the example above, blog post to Instagram post) or you can repurpose content into different formats (like re-sharing the message from a written post as a video or an IG Reel, for example).

The beautiful thing about repurposing content is that it makes your marketing much more efficient. Trust me when I say that you've already created a ton of valuable content - there's no need to keep reinventing the wheel!

And this works well for pretty much every digital platform or format - social media, email marketing, blogging, podcasting, creating video for any purpose (like IGTV or a YouTube channel), etc.

Take the educational content you've already spent time and energy creating, and get it in front of new audiences by repurposing it. Let's dive in!

Show Notes:

• Register for Free: Email Marketing Webinar: 3-Email Campaign to Get More Patients on Your Schedule, July 10th, 10am-11am, part of Lhasa OMS and FSOMA's "Love Your Practice" Marketing Event
  • A replay will be sent to everyone who registers, in case you can't attend live.
  • Hope to see you there!

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back!

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Before we dive in, I want to share that Marketing Ethics for Acupuncturists (2 NCCAOM PDAs in the Ethics category) is on sale this week for 30% off!

>> Click here and use code ETHICS30 to save!

My goal for this course was to make it:

1) Quick and easy to complete!
2) Interesting and fun, with info that we don't usually learn in an Ethics class.

I know Ethics PDAs can be pretty dry, so I did my best to inject some fun into this one! We even watch a short Monty Python skit in the "Ethics of Email Marketing" chapter.

This is a pre-recorded online course, so you can go through it at your own pace.

If you need to get your Ethics PDAs out of the way, this is a great choice!

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Let's talk networking.

If you're an introvert like me, you probably don't LOVE networking events.

But there ARE steps you can take to make them easier, more comfortable, and more productive. And that's what I want to share with you today.

I've noticed that, at least where I'm located, in-person events are slowly making a comeback.

My local Chamber of Commerce hosted an in-person networking event this month, for the first time in over a year.

But my marketing students who identify as introverts have let me know that they're not exactly prepared to dive back into networking events - they're out of practice!

I'll be honest - I feel the same. It doesn't matter how long I've been in business or how long I've been teaching marketing, networking isn't my strength.

So I use these five tips myself to make networking more comfortable and help me get visible in my community.

I think they're going to help you a ton. Enjoy!

Show Notes:

• Acupuncture Marketing for Introverts (2 PDAs)
• Save 30% on Marketing Ethics for Acupuncturists (2 PDAs) with discount code ETHICS30 (Expires 6/28 at midnight PST)

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Ever wonder how the acupuncturist down the street has so many darn Google reviews, while you have only three?

The secret to getting more Google reviews for your acupuncture practice is actually super simple, and I'm begging you to add this easy routine to your regular marketing calendar.

There are only two steps for getting more Google reviews, and I can't wait to share them with you.

This is information that I usually only teach inside Acupuncture Marketing School. It's Chapter 8, all about Google Reviews and Testimonials.

I wanted to share this easy and very effective marketing tactic with you today because I really want to support your practice and help you get new patients. Let's make it easy for new patients to choose YOU over the competition.

Get ready to outpace your competition online!

Show Notes:

• Acupuncture Marketing School

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Show Notes:

• Instagram Marketing for Acupuncturists
• Acupuncture Marketing School
• Join me on Instagram @michellegrasek
• Free Acupuncture Social Media Templates

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Are ideal patients found, or made? I've got to say, I think it's the latter!

Let's talk about how to get patients who are already committed to acupuncture, before they even become your patients. 

Those elusive, “ideal” patients who don’t require convincing about acupuncture. Patients who are ready to commit to a course of treatment, to invest in their health, and to make an effort and do their part in achieving their wellness goals.

So how the heck do you cultivate this kind of patient? Where do they come from?

The number one way I’ve found to do this is to constantly educate your audience about how acupuncture works in your marketing. 

When I say "how it works," I mean everything that you find yourself repeating to your new patients on a regular basis. So this would include, primarily, treatment frequency, i.e., the fact that acupuncture is cumulative, as well as how you practice and what your unique expectations are of your patients.

In this episode I talk about how I've seen this play out in my own clinic marketing, and two marketing examples that made this really clear to me.

When I spend time teaching people about treatment frequency and what to expect at my office in my marketing, then I get patients who are already "on board" with how acupuncture works and they're much more likely to commit to a series of treatments. They don't have to be convinced.

Let's dig in deep, as I compare patients from Google Ads vs. those who follow me on Instagram, and their readiness to become long-term patients. Not that I have anything against Google ads - this comparison simply made this concept crystal clear for me.

At the end I leave with you my best suggestions for what to talk about in your marketing to cultivate patients who are on board with acupuncture AND the unique way that you practice - aka, your ideal patients!

Show Notes:

- Scholarship competition for Acupuncture Marketing School (Accepting applications 5/10-5/13)
- Episode #9: You Are Not Annoying People with Your Marketing
- Forgot to mention this in the episode, but the Free Acupuncture Social Media Templates are ready! Click here to download.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

It's time to talk about a really common misconception about marketing: the worry that you’re annoying people with your marketing.

I’ve been teaching marketing to other acupuncturists for almost seven years, and in that time I’ve taught almost 2500 acupuncturists, and I’ve discovered that there’s one thing that unites almost all of us – that we’re often afraid to annoy people by being visible with our marketing, which is holding us back from marketing to the best of our ability.

And this is really a shame, to let this fear prevent you from marketing and getting out there in your community. But it’s a really pervasive mindset, so we need to talk about it.

In this episode we cover:

- Why you're not actually annoying people with your marketing
- Why you need to keep showing up consistently and repeating your marketing message, and how you are not "too much"
- Why marketing requires repetition to be effective
- And more!

Tune in for a fresh perspective on marketing this week.

Acupuncture is such a powerful medicine that has ability to change lives. It's time to get out there and share you message, so you can impact more people in your community!

Show Notes:

- ADA Website Compliance for Acupuncturists online course (1 PDA credit pending!)
- Episode #3: Use These Three Rules to Make Your Marketing More Effective
- Website of my business coach, Sarah Morgan: xosarah.com and her 12-week coaching program (which I have now been in for a year, because it's that good!)

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.