Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do.
If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked.
That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours.
We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up.
I'm Alyssa Jones. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Member Education and Strategy at Coffee & Contracts. This show is where I break down what's working, what's changing, and how to move your business forward through it all.
If you're ready to think differently, cut through the noise, and build a brand you're obsessed with, hit play!
Popular Topics Include: Content marketing for real estate agents, real estate branding, real estate marketing strategy, social media marketing for realtors, how to stand out as a real estate agent, real estate agent content strategy, real estate marketing that actually works, modern real estate marketing, personal branding as a real estate agent, content that converts in real estate, building a brand on Instagram, generating real estate leads on social media
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Données mises à jour le 06/11/2026
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Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents, podcast de Alyssa Jones - Statistiques, épisodes et classements - My Podcast Data
What Real Estate Agents Should Actually Automate in Their Marketing with Haley Ingram
Épisode 40
jeudi 5 novembre 2026 • Durée 34:30
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.
What happens after you post? How does that content turn into a conversation, and how does that conversation actually turn into a lead?
In this episode, Haley Ingram, founder of Coffee and Contracts, is back with me, and we're getting into what marketing automation should actually look like for real estate agents. We're talking about what's worth automating, why your marketing doesn't need a million different tools, and how to use AI to create content that still sounds like you. Plus, we're spilling the beans on some exciting new features coming to Coffee & Contracts designed to simplify content creation, capture more leads, and turn engagement into actual conversations with potential clients.
So if you're ready to spend less time figuring out your marketing and more time connecting with people you actually want to work with, hit play and let's get into it.
0:22 – What Happens After You Post Your Content?
2:24 – Why More Marketing Tools Are Making Your Life Harder
6:59 – How to Use AI Without Creating Generic Content
14:01 – What Real Estate Agents Should Actually Be Automating
17:30 – How AI Can Become Your Personal Marketing Assistant
23:29 – How to Stop Second-Guessing Your Content Before Posting
25:00 – How to Turn Instagram Engagement Into Actual Leads
Want to put these ideas into action?Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras
💭 Got any questions? Submit your question for advice from me on the show HERE
FOLLOW & REVIEW:
Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:
👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.
👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify
This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.
Thanks for tuning in to the Above Asking podcast! I'll catch you next week.
New episodes drop every Thursday!
Real Estate Marketing Icks: Are You Guilty of These? With Haley Ingram
Épisode 39
jeudi 29 octobre 2026 • Durée 29:08
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.
Are you creating content that actually attracts future clients, or are you guilty of some of these real estate marketing icks?
In today's episode, I'm joined by Haley Ingram, founder of Coffee and Contracts, for one of our most unfiltered conversations yet. We're calling out the real estate marketing trends that need to retire, why going viral doesn't always mean you're attracting the right audience, and the common content mistakes that could be hurting your brand without you even realizing it.
So if you're ready to stop overcomplicating your content, quit chasing every new trend, and build a marketing strategy that feels authentic to you and attracts the right clients, hit play and let's get into it.
2:05 – Why Flashy Home Tours Aren't Always Attracting the Right Audience
5:00 – Why Overly Polished Reels Could Be Making You Blend In
10:00 – The Real Estate Content That Could Be Turning Potential Clients Away
13:19 – How to Share Hot Takes That Build Trust With Future Clients
19:03 – Why Going Viral Doesn't Always Mean More Business
22:00 – How to Create Content That Actually Attracts Your Ideal Clients
Want to put these ideas into action?Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras
Why Real Estate Agents Need to Pay Attention to This Social Media Shift
Épisode 38
jeudi 22 octobre 2026 • Durée 30:57
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.
I have a prediction about where social media is headed, and I think it's going to make a lot of real estate agents rethink how they're creating content.
In today's episode, I'm sharing a shift I've been noticing on social media and why I think it could completely change the way we think about content creation and personal branding. I’m breaking down why so many agents feel pressure to show up a certain way, what actually makes people want to follow and connect with you, and how to build a content strategy that gives you more freedom to be yourself without sacrificing results.
So if you're ready to rethink how you're showing up online and create content that feels more natural, sustainable, and true to you, hit play and let's get into it.
0:30 – Why the Next Social Media Shift Matters for Real Estate Agents
2:16 – How Overproduced Content Is Making Social Media Harder Than It Needs to Be
5:00 – Why Confidence and Personality Matter More Than Perfectly Polished Content
13:12 – How to Create More Natural Content Without Overthinking Every Detail
17:39 – How to Find a Content Strategy That Actually Works for You
22:10 – Simple Ways to Experiment With Content and Show Up More Naturally
Want to put these ideas into action?Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras
The Millennial Agent’s Guide to Becoming Known in Your Market with Andrew Jevin
Épisode 37
jeudi 15 octobre 2026 • Durée 57:17
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.
You don't need to be the biggest agent in your market to become the one everyone knows. You just need to give people a reason to remember you.
I'm sitting down with LA real estate agent and social media coach Andrew Jevin to talk about what it actually takes to stand out in a highly competitive market. We're getting into why relocation content is one of the best types of content agents can be posting, how to turn relationships with other agents into referrals, and why building a personal brand people feel connected to is so much more valuable than chasing followers.
So if you're ready to get in front of more potential clients, stay top of mind, and become known in your market, hit play and let's get into it.
5:19 – Why Trial Reels Are a Game Changer for Local Visibility
7:28 – How to Attract More Relocation Clients Through Your Content
10:25 – Why Other Agents Could Be Your Biggest Source of Referrals
18:17 – What Makes a Personal Brand Stand Out and Stay Memorable
27:35 – The Key to Turning Instagram Followers Into Future Clients
31:28 – How to Become Known in a Competitive Real Estate Market
39:05 – What's Really Holding You Back From Showing Up Online
Want to put these ideas into action?Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras
EPISODE LINKS:
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Why the Best Real Estate Content Doesn’t Feel Like Real Estate Content with Katherine Kirkland
Épisode 36
jeudi 8 octobre 2026 • Durée 32:18
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.
What if the real estate content that gets you clients barely feels like real estate content at all?
In today’s episode, I’m sitting down with Nashville agent, Katherine Kirkland (KK), to unpack how she’s built a brand people genuinely want to follow by sharing the lifestyle behind where she lives, not just the homes she sells. We’re talking relocation content, why selling the city comes before selling the house, how to make everyday life part of your content strategy, and the simple DM habit that helped Katherine turn followers into real conversations and clients.
So if you want to create content people actually enjoy following while making yourself the agent they think of when they’re ready to move, hit play and let’s get into it!
5:16 – Why Relocation Content Is More Than Just Real Estate
7:39 – Why You Need to Sell the City Before the House
9:00 – The Relocation Content Katherine Thinks Agents Get Wrong
11:41 – How New Agents Can Become the Local Go-To
13:05 – How to Stay Consistent Without a Content Schedule
17:20 – The Simple DM Strategy That Increased Katherine’s Business
21:52 – How to Make Followers Feel Comfortable Starting Conversations
22:59 – Why Simple Content Can Work Better Than Polished Videos
25:31 – How to Take Content Inspiration Without Copying Other Agents
Want to put these ideas into action?Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras
The Content System That Turned Social Media Into 90% of Her Business with Selene Hanna
Épisode 35
jeudi 1 octobre 2026 • Durée 35:29
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.
What if the reason you’re struggling to stay consistent on social media is because you’re still trying to wing your content instead of building a system around it?
In this episode, I’m sitting down with real estate and mortgage broker Selene Hanna, who has built roughly $100 million in business and now gets 90% of her business from social media. We’re getting into what her filming days actually look like, how she makes educational content interesting, why you don’t need professional video to get results, and how to make your content your own instead of copying what everyone else is doing.
You’ll walk away with a system that makes showing up feel way less overwhelming. So if you’re ready to find what works for you and stay consistent with it, hit play and let’s get into it.
3:48 – How Social Media Became 90% of Her Business
5:25 – Why Consistency Matters More Than Professional Content
9:05 – How to Make Educational Content Actually Interesting
15:09 – Why You Shouldn’t Outsource Your Content Ideas
28:04 – Why Sharing Your Personal Life Can Win Clients
31:18 – The Simple Content System Any Agent Can Start With
Want to put these ideas into action?Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras
The Content Rules I Used to Teach Agents… and Why I Break Them Now
Épisode 34
jeudi 24 septembre 2026 • Durée 21:43
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.
What if the content rules you’ve been trying so hard to follow are actually the reason your content feels so hard to create?
I used to be the person teaching agents these rules, and now I break basically all of them on purpose. In this episode, I’m getting into the rules I’ve changed my mind about, from rigid content calendars and always having a CTA to perfect hooks, trending audio, playing it safe, and only sharing the highlight reel. We’re talking about what actually matters when you want content that connects, builds trust, and still grows your business.
So if you’re ready to stop overthinking the rules and feel more like yourself when you post, hit play and let’s get into it.
1:32 – The Secret Difference Between Rules and Frameworks
3:06 – How Strict Content Calendars Kill Your Creativity
6:28 – The Most Optimal Time to Post
6:46 – Why You Don’t Need a CTA in Every Post
13:18 – Why Staying Neutral Is Hurting Your Brand
14:06 – How Owning Your Opinions Attracts Your Ideal Clients
15:12 – Why Trending Audio Isn’t Required for Growth
16:50 – Why Posting Your Struggles Earns More Trust
Want to put these ideas into action?Explore free guides, templates, and tools from Above Asking and featured podcast guests at
The Real Estate Content Nobody Else Is Making (And Why It Works) with Shauna McCoy & McCoy Hursh
Épisode 33
jeudi 17 septembre 2026 • Durée 48:47
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.
What if the content that gets the most likes isn’t actually the content getting you clients?
In this episode, I’m sitting down with Orange County real estate agents and mother daughter duo Shauna McCoy and McCoy Hursh to talk about what really happens when you stop chasing virality and start building a brand around your lived experience.
We’re getting into why your story is your secret sauce, how showing up as a real human builds trust, and why the posts that feel the least exciting might actually be doing the most for your business.
You’ll walk away with a completely different perspective on what makes people choose you in a sea of agents. So if you want to build a brand that attracts the right people without trying to be everyone’s cup of tea, hit play and let’s get into it.
0:26 – Why Selling the Lifestyle You Actually Live Attracts Dream Clients
5:09 – The Reality of Relocating Home: Sacrifices No One Shares
6:38 – What Happens When You Share Unfiltered Hot Takes on Instagram
10:10 – The Biggest Mistake Agents Make Chasing Viral Content
17:32 – How Being Honest Filters Out the Wrong Clients
26:23 – Why Your Hardest Failures Come Right Before Breakthroughs
45:06 – The Fastest Way Agents Can Avoid Burnout and Desperation
Want to put these ideas into action?Explore free guides, templates, and tools from Above Asking and featured podcast guests at
The Audacity to Be Cringe: Why Fear of Judgment Is Keeping You Invisible with Shelby St. Clair
Épisode 32
jeudi 10 septembre 2026 • Durée 48:31
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.
What if the biggest thing keeping you invisible isn’t your strategy, but your fear of what other people will think?
In this episode, I’m sitting down with Shelby St. Clair, business coach, energetic strategist, and founder of Shelby St. Clair and Co., to unpack the audacity to be cringe and why worrying about being judged by people from your past, other agents in your market, or even your own inner critic can keep you playing small. We’re diving into how to get out of your own way, finding the right rooms, and bringing more of who you actually are into your brand without sacrificing your credibility.
You’ll walk away with permission to stop performing and start trusting yourself. So if you’re ready to be fully seen and build a brand that actually feels like you, hit play and let’s get into it.
0:25 – Why Having Audacity to Be Cringe Sets You Free
4:42 – How Fear of Judgment Keeps Agents Invisible Online
8:28 – Why Worrying About the Past Holds You Back
11:09 – What Happens When Agents Fear Competition on Social Media
13:51 – How to Fact-Check Your Thoughts and Reframe Doubt
20:04 – Why Finding Your Community Takes More Tries Than You Think
39:14 – The Three Must-Have Systems for a 6-Figure Brand
Want to put these ideas into action?Explore free guides, templates, and tools from Above Asking and featured podcast guests at
How to Build a Real Estate Brand People Recognize Before They See Your Name with BryAnn Buhl
Épisode 31
jeudi 3 septembre 2026 • Durée 49:59
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.
The most memorable real estate brands aren’t built on better content. They’re built on being instantly recognizable.
In this episode, I’m sitting down with BryAnn Buhl, a California real estate agent, brand strategist, and the founder ofBryAnn Buhl Studio, to unpack how she built a brand people recognize before they even see her name. We’re getting into how to find what actually feels like you, create consistency without copying everyone else, and carry your brand through your content, client experience, relationships, and business.
We also talk about staying approachable while elevating your brand and why authenticity builds the kind of trust that turns into lifelong clients and referrals. So if you’re ready to build a brand people instantly recognize and trust, hit play and let's get into it.
4:00 – The Secret to Authentic Branding That Feels Effortless
7:46 – What It Takes to Visually Stand Out Without Copying
12:45 – Why Personal Touch Creates True Brand Recognition
14:36 – How to Attract Dream Clients by Being Yourself
19:14 – Simple Ways to Bring Your Brand Into Every Client Experience
27:22 – Why AI Tools Make You Blend In (and How to Stand Out)
35:18 – BryAnn’s Turning Point From Burnout to Brand Elevation
Want to put these ideas into action?Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras
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💭 Got any questions? Submit your question for advice from me on the show HERE
FOLLOW & REVIEW:
Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:
👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.
👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify
This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.
Thanks for tuning in to the Above Asking podcast! I'll catch you next week.
💭 Got any questions? Submit your question for advice from me on the show HERE
FOLLOW & REVIEW:
Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:
👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.
👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify
This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.
Thanks for tuning in to the Above Asking podcast! I'll catch you next week.
💭 Got any questions? Submit your question for advice from me on the show HERE
FOLLOW & REVIEW:
Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:
👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.
👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify
This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.
Thanks for tuning in to the Above Asking podcast! I'll catch you next week.
💭 Got any questions? Submit your question for advice from me on the show HERE
FOLLOW & REVIEW:
Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:
👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.
👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify
This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.
Thanks for tuning in to the Above Asking podcast! I'll catch you next week.
💭 Got any questions? Submit your question for advice from me on the show HERE
FOLLOW & REVIEW:
Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:
👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.
👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify
This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.
Thanks for tuning in to the Above Asking podcast! I'll catch you next week.
💭 Got any questions? Submit your question for advice from me on the show HERE
FOLLOW & REVIEW:
Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:
👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.
👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify
This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.
Thanks for tuning in to the Above Asking podcast! I'll catch you next week.
💭 Got any questions? Submit your question for advice from me on the show HERE
FOLLOW & REVIEW:
Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:
👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.
👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify
This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.
Thanks for tuning in to the Above Asking podcast! I'll catch you next week.
💭 Got any questions? Submit your question for advice from me on the show HERE
FOLLOW & REVIEW:
Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:
👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.
👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify
This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.
Thanks for tuning in to the Above Asking podcast! I'll catch you next week.
💭 Got any questions? Submit your question for advice from me on the show HERE
FOLLOW & REVIEW:
Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:
👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.
👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify
This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.
Thanks for tuning in to the Above Asking podcast! I'll catch you next week.
