Your no-BS guide to social media, marketing, content and AI for real estate agents. Every week I break down what's actually working right now so you can stop guessing and start growing (with a little bit of sarcasm and humor).
Build a brand people actually follow
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Create content that generates leads
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I'm Eric Simon, co-founder of BAM Media and founder of The Broke Agent, real estate's #1 humor brand. I have over 1.5 million followers across platforms and I'm in the trenches every day posting, testing, and figuring this out.
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Donnรฉes mises ร jour le 27/10/2026
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Derniรจres positions dans les classements Apple Podcasts et Spotify.
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How To Make Your Real Estate Content Stand Out When Everyone Uses AI
jeudi 22 octobre 2026 โข Durรฉe 31:16
Tessa Jelten, Head of Member Content at Coffee & Contracts, joins The Broke Agent to discuss how agents can stand out in a sea of AI content slop, using the โyou filterโ and personal storytelling to differentiate their brand, and holiday trend-jacking ideas.
๐ ๐๐๐ฆ๐ข๐ง๐๐๐ซ๐๐๐๐ข๐: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. Thatโs what we do for you โ https://remindermedia.com/bamsample/
๐๐จ๐จ๐๐๐๐ฅ๐ข๐จ: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! โ https://www.skool.com/bamx/about
๐๐๐ฒ๐ฌ๐: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. โ https://www.rayse.com/
๐๐ก๐ข๐ฅ๐จ: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence โ https://shilo.ai/
๐๐ซ๐จ๐ฉ๐๐ญ๐ซ๐๐๐ฆ: The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ https://trial.propstreampro.com/bam/
How To Create A Real Estate Newsletter People Actually Read
jeudi 15 octobre 2026 โข Durรฉe 55:58
In this BAM Masterclass, Alyssa Curnutt and Eric Simon break down how to build a hyperlocal newsletter your community actually reads, and more importantly, how to turn those readers into conversations and closings.
๐ ๐๐๐ฆ๐ข๐ง๐๐๐ซ๐๐๐๐ข๐: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. Thatโs what we do for you โ https://remindermedia.com/bamsample/
๐๐จ๐จ๐๐๐๐ฅ๐ข๐จ: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! โ https://www.skool.com/bamx/about
How To Create the Perfect Real Estate Post (4 Ingredients)
jeudi 8 octobre 2026 โข Durรฉe 12:34
The Broke Agent discusses the four ingredients behind successful real estate content, from finding new local topics and targeting the right neighborhoods to using timely trends and personal opinions to turn social media views into real estate business.
๐ ๐๐๐ฆ๐ข๐ง๐๐๐ซ๐๐๐๐ข๐: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. Thatโs what we do for you โ https://remindermedia.com/bamsample/
00:00 - 01:49 Intro (The 4-Ingredient Formula for the Perfect Real Estate Post)
01:50 Ingredient #1: Why "New" Gets Shared
03:35 Ingredient #2: Make Content In The Area You Sell In
06:13 Ingredient #3: The Art of Classy Trend Jacking
08:55 Ingredient #4: Your Opinion Is the Anti-AI Strategy
10:35 The Perfect Post, Built Start to Finish
12:03 Get Your Content Audited by The Broke Agent
โ Stay Connected With Us โ
How This Agent Turned Instagram Into $100M+ In Real Estate Deals
jeudi 1 octobre 2026 โข Durรฉe 47:13
Robert Cedeno, Founder and Team Leader of the Cedeno Group, joins The Broke Agent to discuss the strategy behind posting 10 times a day, separating audiences across niche Instagram accounts, creating scroll-stopping listing videos, converting engagement into leads, and building a content system agents can repeat.
๐ ๐๐๐ฆ๐ข๐ง๐๐๐ซ๐๐๐๐ข๐: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. Thatโs what we do for you โ https://remindermedia.com/bamsample/
02:24 - Why This Agent Made 3 Separate Instagram Accounts
04:21 - Gary Vee's Niche Account Gospel, Applied to Real Estate
06:02 - Stop Confusing the Algorithm With Mixed Content
12:20 - The POV Hand-Pointing Listing Video That Stops the Scroll
14:02 - Four CTAs in One Caption: Breaking the Rules on Purpose
17:46 - Why "Text Me" Reaches a Buyer ManyChat Never Will
5 Reasons Youโre Not Gaining Instagram Followers (& How To Fix It)
jeudi 24 septembre 2026 โข Durรฉe 11:16
The Broke Agent breaks down why views do not always translate into followers and what real estate agents need to change in their content strategy. He breaks down how to optimize your profile, give people a clear reason to follow, build recurring content, and create posts that could only come from you.
๐ ๐๐๐ฆ๐ข๐ง๐๐๐ซ๐๐๐๐ข๐: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. Thatโs what we do for you โ https://remindermedia.com/bamsample/
00:00 - 01:17 Intro 01:21 Reason #1: Nobody Needs to Follow You Anymore 02:26 Reason #2: Your Profile Isn't Giving People A Reason to Follow 02:58 3 Hyperlocal Bios That Nail the Follow 03:38 Reason #3: Youโre Not Telling People To Follow You 04:22 "Follow Me" vs. a Value Proposition 05:33 Reason #4: Your Content Doesnโt Give People A Reason To Come Back 06:18 Breaking Down Shannon Gillette's 10-Day Mini Series 07:59 Reason #5: Youโre Posting Content That Could Have Come From Anyone 08:40 The 1.1M-View Meme That Lost to a 250K Opinion Post 09:56 The 5-Step Recap to Turn Viewers Into Followers
Why AI Recommends Other Real Estate Agents (And Not You)
jeudi 17 septembre 2026 โข Durรฉe 39:36
Will Draper, Real Estate Marketing Coach, joins The Broke Agent to discuss how real estate agents can increase their visibility in ChatGPT and AI search. They also discuss the five-step framework to optimize their online profiles and turn past transactions, client reviews, and social content into proof that helps them get discovered.
๐ ๐๐๐ฆ๐ข๐ง๐๐๐ซ๐๐๐๐ข๐: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. Thatโs what we do for you โ https://remindermedia.com/bamsample/
01:30 Will Draper's 5 Step Framework to Rank in AI Search
01:54 Step 1: Foundation
08:08 The One Tool to Audit Every Real Estate Bio at Once
10:04 Step 2: Authority
17:22 Step 3: Relevance
17:51 How to Turn One Past Deal Into a Case Study AI Can Find
21:04 The Birthday Gift Example That Explains How People Search Now
6 Real Estate Content Trends That Are Killing Your Brand
jeudi 10 septembre 2026 โข Durรฉe 13:11
The Broke Agent discusses six real estate content trends that need to die, from robotic AI scripts and fake podcast setups to generic homebuying tips, overproduced listing videos, and copied AI image trends. He breaks down why agents should stop creating content that looks like everyone else's and start leaning into their own stories, opinions, local knowledge, and perspective.
๐ ๐๐๐ฆ๐ข๐ง๐๐๐ซ๐๐๐๐ข๐: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. Thatโs what we do for you โ https://remindermedia.com/bamsample/
01:08 Trend #1: The AI Script Trend That Makes Agents Sound Like Hostages
03:17 Trend #2: The Fake Podcast Setup With No Actual Podcast
04:47 Trend #3: Ranking Real Estate Influencers Instead of Local Stuff
07:13 Trend #4: Generic Homebuying Tips and Educational Content
08:24 Trend #5: The Overly Cinematic Listing Video
09:48 Trend #6: The AI Slop Image Trend
Want More Listings? Start Posting This Type of Content
jeudi 3 septembre 2026 โข Durรฉe 41:47
Marie Lee joins The Broke Agent to discuss how real estate agents can turn client experiences into storytelling content that builds trust, proves their expertise, and helps win more listings.
She breaks down the case studies behind her best posts, from saving a client $3,000 to selling a home in 14 days and taking on a seven-day off-market listing challenge.
๐ ๐๐๐ฆ๐ข๐ง๐๐๐ซ๐๐๐๐ข๐: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. Thatโs what we do for you โ https://remindermedia.com/bamsample/
The Worst Advice Social Media Gurus Are Teaching You
jeudi 27 aoรปt 2026 โข Durรฉe 15:37
The Broke Agent discusses the three worst tips from real estate conference panels, from โjust be authenticโ to โdone is better than perfectโ to โhow you look and sound doesnโt matter.โ
๐ ๐๐๐ฆ๐ข๐ง๐๐๐ซ๐๐๐๐ข๐: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. Thatโs what we do for you โ https://remindermedia.com/bamsample/
00:00 โ Intro 01:21 โ The Epidemic Ruining Real Estate Conferences 01:40 โ โJust Be Authenticโ Is Officially Useless Advice 03:08 โ The Question List That Replaces โJust Be Yourselfโ 04:19 โ The 8-Second Video That Nails Personal Branding06:05 โ Whatโs in Your Background Is Telling Your Story Too07:44 โ โDone Is Better Than Perfectโ Is Toxic09:46 โ The Free App Combo That Fixes Your Delivery11:01 โ BAMโs AI Tool That Writes Hyper-Local Scripts for You11:35 โ โHow You Look, Sound, and Feel Doesnโt Matterโ Is a Lie12:48 โ The Mini Mic That Changes Everything14:17 โ The Three-Point Recap: What Actually Works
The 2026 Social Media Playbook For Real Estate Agents
jeudi 20 aoรปt 2026 โข Durรฉe 40:14
Alyssa Stalker joins The Broke Agent to discuss how to escape 500 view jail by auditing your outlier content and finding the niche that gets you followers, plus the social media playbook for real estate agents for the rest of 2026.
๐ ๐๐๐ฆ๐ข๐ง๐๐๐ซ๐๐๐๐ข๐: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. Thatโs what we do for you โ https://remindermedia.com/bamsample/
01:02 - Building The Complete 2026 Content Playbook For Agents
03:17 - The First Move: Audit Your Outlier Content
04:28 - Finding Your Niche Starts With One Simple Question
10:01 - Why Lo-Fi Content Is Beating Highly Produced Videos Now
12:10 - The Hook Framing Secret Behind Every Viral Clip
18:22 - The Carousel Hook Formula For Agents Stuck In View Jail
๐๐๐ฒ๐ฌ๐: Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged. โ https://www.rayse.com/
๐๐ก๐ข๐ฅ๐จ: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence. โ https://shilo.ai/
๐๐ซ๐จ๐ฉ๐๐ญ๐ซ๐๐๐ฆ: The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ https://trial.propstreampro.com/bam/
๐๐๐ฆ๐ข๐ง๐๐๐ซ๐๐๐๐ข๐: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. Thatโs what we do for you โ https://remindermedia.com/bamsample/
๐๐จ๐จ๐๐๐๐ฅ๐ข๐จ: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! โ https://www.skool.com/bamx/about
๐๐๐ฒ๐ฌ๐: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. โ https://www.rayse.com/
๐๐ก๐ข๐ฅ๐จ is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence โ https://shilo.ai/
๐๐ซ๐จ๐ฉ๐๐ญ๐ซ๐๐๐ฆ: The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ https://trial.propstreampro.com/bam/
๐๐จ๐จ๐๐๐๐ฅ๐ข๐จ: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! โ https://www.skool.com/bamx/about
๐๐๐ฒ๐ฌ๐: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. โ https://www.rayse.com/
๐๐ก๐ข๐ฅ๐จ is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence โ https://shilo.ai/
๐๐ซ๐จ๐ฉ๐๐ญ๐ซ๐๐๐ฆ: The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ https://trial.propstreampro.com/bam/
๐๐จ๐จ๐๐๐๐ฅ๐ข๐จ: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! โ https://www.skool.com/bamx/about
๐๐๐ฒ๐ฌ๐: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. โ https://www.rayse.com/
๐๐ก๐ข๐ฅ๐จ: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence โ https://shilo.ai/
๐๐ซ๐จ๐ฉ๐๐ญ๐ซ๐๐๐ฆ: The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ https://trial.propstreampro.com/bam/
๐๐จ๐จ๐๐๐๐ฅ๐ข๐จ: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! โ https://www.skool.com/bamx/about
๐๐๐ฒ๐ฌ๐: Rayse gives agents the tools to make their value undeniable. From Buyer Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. โ https://www.rayse.com/
๐๐ก๐ข๐ฅ๐จ: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence โ https://shilo.ai/
๐๐ซ๐จ๐ฉ๐๐ญ๐ซ๐๐๐ฆ: The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ https://trial.propstreampro.com/bam/
๐๐จ๐จ๐๐๐๐ฅ๐ข๐จ: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! โ https://www.skool.com/bamx/about
๐๐๐ฒ๐ฌ๐: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. โ https://www.rayse.com/
๐๐ก๐ข๐ฅ๐จ: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence โ https://shilo.ai/
๐๐ซ๐จ๐ฉ๐๐ญ๐ซ๐๐๐ฆ: The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ https://trial.propstreampro.com/bam/
๐๐จ๐จ๐๐๐๐ฅ๐ข๐จ: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! โ https://www.skool.com/bamx/about
๐๐๐ฒ๐ฌ๐: Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged. โ https://www.rayse.com/
๐๐ก๐ข๐ฅ๐จ: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence โ https://shilo.ai/
๐๐ซ๐จ๐ฉ๐๐ญ๐ซ๐๐๐ฆ: The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ https://trial.propstreampro.com/bam/
๐๐จ๐จ๐๐๐๐ฅ๐ข๐จ: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at Zoodealio.com. Or join BAMx and get access for free! โ https://www.skool.com/bamx/about
๐๐๐ฒ๐ฌ๐: Rayse gives agents the tools to make their value undeniable. From buyer presentations to client collaboration and closing reports, Rayse ensures every effort is seen and every client stays engaged โ https://www.rayse.com/
๐๐ก๐ข๐ฅ๐จ: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence โ https://shilo.ai/
๐๐ซ๐จ๐ฉ๐๐ญ๐ซ๐๐๐ฆ: The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ https://trial.propstreampro.com/bam/
๐๐จ๐จ๐๐๐๐ฅ๐ข๐จ: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! โ https://www.skool.com/bamx/about
๐๐๐ฒ๐ฌ๐: Rayse gives agents the tools to make their value undeniable. From Buyers Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. โ https://www.rayse.com/
๐๐ก๐ข๐ฅ๐จ: Shilo is the intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence โ https://shilo.ai/
๐๐ซ๐จ๐ฉ๐๐ญ๐ซ๐๐๐ฆ: The most trusted provider of comprehensive real estate data nationwide. Try it FREE โ https://trial.propstreampro.com/bam/
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