Why Your Business Is Invisible Online (invisibleonline)

Building Client Relationships: Strategy First, Tactics Later

This episode is all about prioritizing strategy when working with clients.

John, Kelly, and Jim explain why understanding a client’s business goals is essential before jumping into tactics like SEO, PPC, or social media. They discuss how to listen, learn, and develop customized strategies that align with long-term objectives.

Tune in to hear how balancing short-term tactics with strategic planning leads to sustainable growth.

Show Notes

Hosts:

• John Maniatis: Digital marketing strategist, focused on helping businesses grow through strategic planning.
• Jim Falotico: Digital marketing expert known for aligning tactics with clients' long-term goals.
• Kelly Biggs: Marketing consultant that creates client-centered strategies that drive success.

Episode Highlights:

•  Introduction to the podcast's focus on strategy in digital marketing.
•  The origin of their weekly meetings and how collaboration led to growth.
•  Jim explains why tactics alone aren't enough for digital success.
•  Kelly breaks down strategy vs. tactics and how businesses can better align with long-term goals.
•  John shares how building client relationships starts with understanding their business struggles.
•  The importance of having realistic budgets and long-term planning.

Key Strategies Discussed:

• Differentiating between quick-win tactics and sustainable strategies.
• Understanding client goals to create personalized marketing plans.
• Why strategic planning leads to more effective digital marketing.
• Building trust and relationships with clients through holistic approaches.

Contact Information: Website: RUInvisibleOnline.com LinkedIn: https://www.linkedin.com/company/ruinvisibleonline

#RUInvisibleOnline, #DigitalMarketing, #BusinessStrategy, #MarketingTips, #MarketingStrategy, #SEO, #BusinessGrowth, #ClientRelationships, #MarketingTips, #PPC,

From Corporate to Clicks: Debunking Myths and Getting Found Online

In this episode, John Maniatis, Jim Falotico, and Kelly Biggs share their transition from corporate roles to digital marketing entrepreneurs.

They reveal the common myths about online visibility and the importance of a strategic approach over a tactical one. The hosts discuss why a beautiful website isn’t enough without technical optimization, how to navigate social media platforms effectively, and why connecting with your target audience is critical.

This episode provides actionable advice for those looking to maximize their online visibility and connect better with their audience.

Hosts:

• John Maniatis: A digital marketing strategist, focusing on creating strong online foundations.
• Jim Falotico: A Digital Marketer dedicated to optimizing websites for visibility and conversion.
• Kelly Biggs: Marketer with a passion for aligning strategies to achieve business goals.

Episode Highlights:

•  Introduction and the hosts’ backgrounds in corporate America and Canada
•  The shift from corporate roles to digital entrepreneurship.
•  Common myths about digital marketing and online visibility.
•  Why a beautiful website alone isn't enough without technical optimization.
•  Kelly’s insights on social media alignment and branding.
•  Jim’s strategies for using LinkedIn and networking effectively during the pandemic.
•  John’s approach to building long-term client relationships through strategic planning.

Key Strategies Discussed:

• Why tactics alone won’t drive growth; strategy is essential.
• How website technical optimization impacts online visibility.
• The role of social media in connecting with target audiences.
• Tips for leveraging business networking during challenging times.

Contact Information: Website: RUInvisibleOnline.com LinkedIn: https://www.linkedin.com/company/ruinvisibleonline

#RUInvisibleOnline #DigitalMarketing #OnlineVisibility #MarketingStrategy #WebOptimization #SEO #BusinessGrowth #DigitalGrowth #LinkedInTips  #OnlineGrowth

Join John, Jim, and Kelly as they discuss their transition from established corporate careers to founding their own digital marketing businesses with WSI. In this episode, they recount their early days in Toronto just before the COVID-19 pandemic hit. 

Kelly talks about leaving a successful sales career and navigating entrepreneurship with her husband. Jim shares how he pivoted from corporate sales to franchising, and John reflects on his decision to move from running a marketing department to running his agency. 

Hear their insights on starting a business amid a global crisis. The hosts discuss the importance of relationships and resilience in building their businesses. Tune in to learn how they overcame unexpected challenges and grew their agencies by staying connected and adaptable.

Show Notes:

Hosts:

• John Maniatis – Digital marketing strategist from Oakville, Ontario.
• Jim Falotico – Former corporate sales leader turned digital marketing entrepreneur.
• Kelly Biggs – Sales expert and co-founder of a digital marketing agency with her husband.

Key Highlights:

•  Introduction to the podcast and how the hosts met at WSI in January 2020.
•  Kelly’s transition from corporate sales to launching a digital marketing agency.
•  Jim’s background in corporate sales and how franchising changed his career path.
•  John’s journey from managing a marketing department to starting his own business.
•  The impact of the COVID-19 pandemic and the pivot to virtual networking and BNI.
•  Final thoughts on the power of adaptability and relationships in business.

Key Strategies Discussed:

• Leveraging LinkedIn and BNI for remote networking during the pandemic.
• Transitioning from corporate roles to digital entrepreneurship.
• Building strong client relationships to grow a business.
• Adapting digital marketing strategies in uncertain times.

Contact Information:

Website: RUInvisibleOnline.com

LinkedIn: https://www.linkedin.com/company/ruinvisibleonline

 #DigitalMarketing #Entrepreneurship #RUInvisibleOnline #Digitalmarketing #BrandStrategy #DigitalMarketingJourney #WSI #EmbraceDigitalStayHuman #GetFound #BNI #LinkedIn

Why Isn’t My Website Working? FAQs, Scaling and SEO Realities

Join John, Jim, and Kelly as they tackle the most frequent questions businesses have about digital marketing.

They break down why good design isn’t enough for website success and highlight the role of SEO in online visibility. Kelly shares insights on setting realistic expectations, while Jim explains the balance between short-term paid ads and long-term organic growth.

Tune in to learn how to manage client expectations, optimize marketing strategies, and scale your business.

Hosts:

• John Maniatis: Digital marketing strategist, focused on optimizing online presence.
• Jim Falotico: A Digital Marketing expert dedicated to building technically sound websites.
• Kelly Biggs: A Marketing consultant passionate about aligning strategies with business growth goals.

Episode Highlights:

•  Introduction to common client questions about digital marketing.
•  Jim explains why a beautiful website may not be effective if not optimized for SEO.
•  Kelly discusses managing expectations around SEO costs and results.
•  John talks about the importance of long-term strategies for scaling businesses.
•  The team explains how to balance paid ads and organic growth for sustainable success.
•  Final thoughts on setting realistic goals and scaling effectively.

Key Strategies Discussed:

• Aligning digital marketing strategies with overall business goals.
• The importance of technically sound websites for effective SEO.
• Managing expectations regarding the cost and timeline of SEO and paid ads.
• Balancing immediate results (PPC) with long-term growth (SEO).

Contact Information: Website: RUInvisibleOnline.com LinkedIn: https://www.linkedin.com/company/ruinvisibleonline

#RUInvisibleOnline #SEO #Digital Marketing #Scaling #BusinessGrowth #DigitalStrategy #PPC #MarketingTips #WebDevelopment #MarketingStrategy