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22 Feb 2025#68: Your Weekly Wrap-Up of Social Media News, 23 February 202500:06:16

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

- Meta has shared more info on Community Notes as the roll-out gets closer

- Instagram's new layout is now on desktop

- Facebook to remove live streams after 30 days

- Instagram's new ad feature

- LinkedIn's new newsletter metrics

- YouTube's promote option for Shorts

- LinkedIn's reminders for content creators regarding the use of AI

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: ⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠

- Facebook: ⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠

- YouTube: ⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠

- Website: ⁠⁠⁠⁠www.socialsmarty.co⁠

08 Mar 2025#70: Your Weekly Wrap-Up of Social Media News, 9 March 202500:06:44

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

  • Instagram's latest sneak peek of it's Edits app
  • Facebook's new Reels features
  • TikTok's new Local Services feature for local service businesses
  • New features for Threads
  • LinkedIn's London 'Experience Centre'
  • And the lastest on the US TikTok ban


In this episode, I mention:

  • This article from Jon Loomer: https://www.jonloomer.com/qvt/scaling/
  • The photos of the LinkedIn Experience Centre you can view here: https://news.linkedin.com/2025/london-experience-center


Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: ⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠

- Facebook: ⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠

- YouTube: ⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠

- Website: ⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

26 Apr 2025#75: Your Weekly Wrap-Up of Social Media News, 27 April 202500:05:59

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

  • Facebook's plan to crack down on spammy content
  • Instagram's new app, Edits
  • LinkedIn's upgrade to Premium Company Pages
  • Instagram testing a new feature called 'Storylines' as well as new search filters for Reels
  • LinkedIn is cleaning up inactive accounts


Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

  • Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠
08 Feb 2025#66: Your Weekly Wrap-Up of Social Media News, 9 February 202500:06:11

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

- Shadowbanning on Instagram

- Will we soon be able to re-order our Instagram grid?

- What happens when someone re-posts your Instagram Reel?

- LinkedIn's new 'Where you Appeared"

- Instagram's 'Cut Silences' feature

- And the latest in the US TikTok ban

In this episode I mentioned:

- Instagram's Recommendation Guidelines: https://help.instagram.com/313829416281232

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram:⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠

- Facebook:⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠

- YouTube:⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠- Website:⁠⁠⁠www.socialsmarty.co

23 Mar 2025#72: Your Weekly Wrap-Up of Social Media News, 23 March 202500:08:01

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

  • Instagram testing AI generated comments
  • Meta Business Suite's new editing tools
  • Instagram's Maps feature
  • LinkedIn's integration with Calendly
  • Automatic sharing of Reels to Stories + the ability to zoom in to Stories and archive entire Highlights!
  • Thread's 'Weekly Recap'
  • LinkedIn's Create Video Newsletter
  • And the latest in the US TikTok ban


In this episode, I mention:

  • LinkedIn's new Create Video Newsletter: https://www.linkedin.com/pulse/welcome-create-video-newsletter-linkedin-guide-to-creating-tzp1c/


Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠

- Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠

- YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠

- Website: ⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

29 Mar 2025#73: Your Weekly Wrap-Up of Social Media News, 30 March 202500:06:38

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

  • Instagram’s upcoming Repost feature
  • Facebook’s revampbed friends-only feed
  • Instagram now lets you watch Reels in 2x speed
  • TikTok testing 1-hour uploads — yes, really
  • Instagram removing text notes on posts and Reels
  • Meta ads update — soon you can collect email addresses before sharing promo codes
  • YouTube Shorts changes to how views are calculated


Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠

- Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠

- YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠

- Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

18 Jan 2025#63: Your Weekly Wrap-Up of Social Media News, 19 January 202500:08:06

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.


In this episode, I cover:

- TikTok Ban in the US: TikTok is set to go dark on Sunday, 19 January, as the Biden administration refrains from intervening. What’s next? It’s up to the incoming administration to decide. - Meta’s Controversial Moves: Meta discontinues third-party fact-checkers and adjusts policies, raising concerns about its ad targeting practices. A boycott movement against Meta platforms is gaining traction. - Instagram’s New Reels Feature: Instagram now shows reels your friends liked. This update sparks debate about privacy vs. engagement. Instagram’s 2025 focus is on creativity and fostering connections. - LinkedIn’s Jobs on the Rise Report: AI-related roles dominate the fastest-growing jobs - YouTube’s Support for Creators: YouTube pledges $15M for LA wildfire relief and provides facilities for creators who lost studios or equipment. Resources mentioned in this episode:

1. Adam Mosseri's video update on Instagram's focus for 2025: www.instagram.com/reel/DExLMjZzfdv

2. LinkedIn's Jobs on the Rise Report: www.linkedin.com/pulse/linkedin-jobs-rise-2025-25-fastest-growing-us-linkedin-news-gryie/


Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: www.instagram.com/socialsmarty.co - Facebook: www.facebook.com/socialsmarty.co - YouTube: www.youtube.com/c/SocialSmartyJodineMcIntyre - Website: www.socialsmarty.co

15 Feb 2025#67: Your Weekly Wrap-Up of Social Media News, 16 February 202500:05:29

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

- How to get more reach on Instagram.

- Instagram's new desktop dashboard plus a new ad format.

- New nudity protection settings for Instagram DMs.

- Updates on the Instagram Edits app.

- An amazing YouTube stat!

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: ⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠

- Facebook: ⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠

- YouTube: ⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠

- Website: ⁠⁠⁠www.socialsmarty.co

02 Feb 2025#65: Your Weekly Wrap-Up of Social Media News, 2 February 202500:07:48

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

- How Instagram Stories are ranked in 2025.

- New metrics for Instagram Reels.

- A new moderation setting for Facebook Business Pages.

- New Instagram features in testing.

- LinkedIn's record engagement.

- The latest news in the US TikTok ban.

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: ⁠⁠www.instagram.com/socialsmarty.co⁠⁠ - Facebook: ⁠⁠www.facebook.com/socialsmarty.co⁠⁠ - YouTube: ⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠ - Website: ⁠⁠www.socialsmarty.co

01 Mar 2025#69: Your Weekly Wrap-Up of Social Media News, 2 March 202500:06:57

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

  • LinkedIn's new Comment Impressions feature – See how many times your comments are viewed and why it matters.
  • Instagram considering a separate Reels app – Would you use it?
  • YouTube hits 1 billion monthly podcast listeners – Is your podcast on YouTube?
  • Instagram myth busted – Saving posts as drafts does NOT affect reach.
  • Reels performance tip – Your audience size doesn’t impact reach; focus on engagement and consistency.
  • LinkedIn testing a connections-only feed – What could this mean for content visibility?
  • Instagram delays new editing app 'Edits' – New launch date update.
  • TikTok's refreshed desktop version – What’s changed?


Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: ⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠

- Facebook: ⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠

- YouTube: ⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠

- Website: ⁠⁠⁠⁠⁠www.socialsmarty.co⁠

13 Apr 2025#75: Your Weekly Wrap-Up of Social Media News, 13 April 202500:05:35

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

  • Instagram's new 'Lockable Posts'
  • Instagram's monthly recap summary
  • Threads' weekly insights recap
  • New fonts available for Instagram Reels
  • Sending videos via DM on LinkedIn
  • LinkedIn's new video trends feature
  • Canva's LinkedIn Video templates


Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

  • Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠
15 Mar 2025#71: Your Weekly Wrap-Up of Social Media News, 16 March 202500:06:19

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

  • Instagram's new feature, Blends
  • Another delay for the Edits app by Instagram
  • The integration between Meta ads and Google Analytics
  • A new 'Touch Up' feature for Instagram Reels
  • Stories now included in the Facebook Creator Monetization Program
  • LinkedIn adding the ability to upload videos to articles/newsletters
  • Community Notes finally in live testing for Facebook, Instagram and Threads
  • And the latest in the US TikTok ban


In this episode, I mention:

  • This guide from TikTok: https://www.tiktok.com/creator-academy/en/article/photo-posting


Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: ⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠

- Facebook: ⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠

- YouTube: ⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠

- Website: ⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

03 May 2025#76: Your Weekly Wrap-Up of Social Media News, 4 May 202500:08:58

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

  • Updates to the Edits by Instagram app
  • Instagram's new features and features in test mode
  • LinkedIn's new Company Pages prompt
  • Threads continued efforts to encourage cross-posting
  • A new domain for Threads
  • Meta's new AI app


Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

  • Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠
25 Jan 2025#64: Your Weekly Wrap-Up of Social Media News, 26 January 202500:07:40

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

- Instagram’s new video editing app, Edits, and its standout features.

- Changes to Instagram’s grid layout and how to adapt your content.

- The relocation of highlights on Instagram profiles.

- Ads rolling out on Threads in select regions.

- Instagram extending Reel lengths to 3 minutes and what it means for engagement.

- Meta’s bonus programme to attract TikTok creators. Resources mentioned in this episode:

1. My Reel on what size to use for the new Instagram grid: www.instagram.com/p/DFJ7iOnSKes

2. My Reel on how to fix your grid if it doesn't look great: www.instagram.com/p/DFJ71kFyNOD

3. LinkedIn's guide to Thought-Leadership Myths: www.linkedin.com/business/marketing/blog/marketing-collective/thought-leadership-myths-holding-you-back

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: ⁠www.instagram.com/socialsmarty.co⁠ - Facebook: ⁠www.facebook.com/socialsmarty.co⁠ - YouTube: ⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠ - Website: ⁠www.socialsmarty.co

10 Feb 2022#001 - Five Reasons I NEVER Thought I would launch a Podcast!00:05:10

It's here - the very first episode of The Social Smarty Show!

Rather than dive right into taking action, let's start out slow - just like we're on a first date. Let's get to know each other a little.

To ease into it, in this episode I share the 5 reasons I NEVER thought I would start a podcast. (Spoiler: I did it anyway.)

Come and grab some of my social know-how for free over at  www.socialsmarty.co/freebies

 

10 Feb 2022#002 - Six Things that are working REALLY well in Social Media right now!00:08:25

Do you feel like you're just spinning your wheels when it comes to your social media marketing?

It's easy to fall into a bit of a rut with posting the same types of content over and over, and using the same, outdated tactics.

Well, 2022 is here and it's time to shake things up online!

In this episode you'll learn the 6 things that are working well in social media right now that will help you reach more of your target audience online, build deeper connections and ultimately grow your business!

And if you want to grab some of my social media know-how for free, head to www.socialsmarty.co/freebies

13 Feb 2022#003 - Why you need to STOP obsessing over your Follower Count!00:04:58

We're all guilty of it - watching our social media follower count like a hawk and hoping that it would just go up!

But guess what? More followers is not the silver bullet for business success.

In this episode I break down my top reasons why you need to stop obsessing over your follower count!

Remember, you can grab some of my social media marketing know-how for free over at www.socialsmarty.co/freebies

And if you'd like to find out more about how you can work with me, check out www.socialsmarty.co/work-with-me 

19 Feb 2022#004 - My top 5 Tools and Resources for Social Media Marketing00:13:43

When it comes to marketing your business on social media I want you working smarter not harder!

There are so many great tools and resources out there that can help you achieve this - sooo many it's overwhelming! So where do you start?

In this episode, you will hear about my top 5 tools and resources for social media marketing. These are the tools and resources I use in my own business and I recommend to my clients.

Before I share the links to the tools just a heads up: some of the links below are affiliate links which means that if you do decide to try the tool or resource I have shared I may receive a payment or reward from the company at no cost or no additional cost to you. A win-win for both of us!

Right, the tools and resources I recommend in the episode are:

 

#1 MY MOBILE PHONE

I use an older iPhone but I also use these accessories:

#2 CANVA (Click here)

The most amazing online graphic design software - I'm obsessed!

#3 PUBLER (Click here)

Social media scheduling tool - set and forget, baby!

#4 SPLICE (Click here)

Simple yet powerful video editing mobile app

#5 YOUR TEMPLATE CLUB (Click here)

For the most amazing social media Canva templates

 

Come and find me on Instagram @socialsmarty.co and let me know if you try any of these tools, if you like them or if there are others that you think I should check out!

 

If you'd like to find out more about working with me head to www.socialsmarty.co/work-with-me or to check out the Social Smarty Training Hub visit www.socialsmarty.co/hub 

12 Mar 2022#005 - How to get your Customers or Clients Talking about YOU Online00:11:50

In this episode, I share four tactics you can use right now to get your clients or customers talking about you online.

What's more powerful than having your clients or customers tell their online networks how great you are? Sounds like a dream, right? Well, it's actually easier than you might think!

09 Apr 2022#006 - My Top Tips for Saving Time on your Social Media Marketing00:14:28

In episode number 6 I will be sharing with you my top time-saving tips when it comes to your social media marketing.

We all know that social media can be a massive time waster! We often spend far more time scrolling than we do actually creating content.

My top 8 tips will help you save time when marketing your business on social media.

During the episode, I mention a social media scheduling tool called Publer. I often recommend this tool and it has some great features to help you save time. In fact, I love it so much that I have become an affiliate which means that if you do decide to try it out and click on the link below I may receive a payment from the company at no additional cost to you. A win-win for both of us!

Click here to try out Publer.

16 Apr 2022#007 - Are Instagram Hashtags Dead?00:12:14

Is there any point in adding hashtags to your Instagram posts? Do they increase your reach? Or are they a waste of time?

In this episode, I give you my thoughts on whether or not Instagram hashtags are dead.

I also discuss:

  • How Instagram hashtags work
  • Whether you should include them in your caption or the first comments
  • Should you include hashtags in Stories?
23 Apr 2022#008 - Five things you need to STOP doing right now on social media!00:17:15

Working with hundreds of clients and students I see the same mistakes over and over.

And while I can admit to doing some of them myself, I thought I would drop in this week with a reminder for both you and me on the 5 things you (we) need to STOP doing right now on social media!

In the episode, I mention a few tools and resources. You can find these here:

30 Apr 2022#009 - Six Resources for Generating Ideas for your Social Media Content00:10:39

We all suffer from the 'what to post paralysis' from time to time. When it hits, I have a list of resources I use to get those creative juices flowing!

My top six resources for generating ideas for your social media content are:

  1. Answer the Public (https://answerthepublic.com/)
  2. Your Google and Facebook reviews
  3. Google related searches
  4. Facebook groups
  5. Your direct/private messages
  6. Snazzy AI (https://snazzy.ai/)

And if you're keen to check out my social media planning guide, head to: www.socialsmarty.co/planner

21 May 2022#010 - What is TikTok and Should You be on it?00:14:04

In this episode, I share my thoughts on the super popular social media platform, TikTok, and whether or not I believe you should be using it to market your business.

During the episode I reference an article published by The Guardian - this is the article: www.theguardian.com/technology/2022/apr/09/rise-of-tiktok-why-facebook-is-worried-booming-social-app 

I also mention 4 very niche, very creative TikTok Creators who are:

If you would like some help getting started with TikTok, feel free to reach out to me here: www.socialsmarty.co/contact

04 Jun 2022#011 - Six Tactics to Increase your Instagram Engagement00:18:24

In this episode, I am sharing with you 6 tactics you can use to increase your Instagram engagement.

In this episode, I also cover the reason why engagement is so important.

The two resources I mention are:

You can find all of my freebies on my website at: www.socialsmarty.co/freebies 

And come and connect with me on Instagram: www.instagram.com/socialsmarty.co 

18 Jun 2022#012 - Showing your Face Online is Hard00:05:43

Showing your face online can be hard. Really hard.

In this episode, I'm sharing with you my own struggle with showing up online and how I'm working to shift that voice in my head from critical to kind.

If this episode resonates with you, I would love to hear from you. You can find me on Instagram here: https://www.instagram.com/socialsmarty.co/ Facebook here: https://www.facebook.com/socialsmarty.co and TikTok here: https://www.tiktok.com/@socialsmarty.co

25 Jun 2022#013 - Should you be using LinkedIn to Market your Business?00:11:56

When it comes to marketing your business on social media, it can really feel like a full-time job. But when you're running a business, wearing all the hats, you need to use your time wisely, in the places that will have the biggest impact. 

If you're wondering whether LinkedIn is worth your time, this episode is for you! I will walk you through 4 questions to ask yourself when making the decision to add the platform to your marketing mix:

  • Who is using the platform – are they your target audience?
  • How does it differ from the social media platforms you’re already using?
  • How do you use the platform effectively?
  • Can you repurpose content you’re already creating?

I also give you my top tip on how to leverage the platform even if you decide it's not the right fit for your business.

During the episode, I mention my Learn LinkedIn in 2 Hours online course. You can the waitlist here: www.socialsmarty.co/waitlist-learn-linkedin

Come and find me on LinkedIn here: https://www.linkedin.com/in/jodine-mcintyre/ 

03 Dec 2022#014 - Posts vs. Reels vs. Stories - What should you be Creating?00:08:26

So you’re ready to show up on social media, reach more people, build your business and make more money. But where do you start?

Do you jump into creating posts? Should you be creating videos and sharing them as Reels? Should you be sharing Stories? It’s all a bit confusing, right?

In this episode of The Social Smarty Show, I’ll be discussing the differences between Reels, Posts and Stories, the purpose of each and which type of social media content you should focus on creating for your business.

10 Dec 2022#015 - Social Media Content for each Stage of your Customer's Journey00:11:21

In this episode, I will continue with my thoughts on creating social media content, specifically content for each phase in your customer or client's journey.

As we move our way through the marketing funnel, from awareness to conversion, what type of social media content is best?

Grab a pen and paper and get ready to plan out some epic content ideas for your business!

17 Dec 2022#016 - Steal my Social Media Content Framework00:15:39

I’m continuing with the theme of social media content taking you on a bit of a deep dive into my Social Media Content Planning Guide.

Before you dive into the episode, it would be a great idea to grab your own copy of the planning guide. You don’t have to steal it - you’ll find it available for free at www.socialsmarty.co/planner

During the episode I also mention a couple of tools I love and use in my own social media content planning:

1. My favourite social media scheduling tool, Publer. You can check it out here: https://publer.io/socialsmarty (this is an affiliate link)

2. Canva, an epic and simple-to-use graphic design tool, which you can check out here: https://partner.canva.com/socialsmarty (this is also an affiliate link)

24 Dec 2022#017 - Using Social Media to Grow your Email Community00:15:37

In this episode, I’ll be teaching you how you can leverage the power of social media to grow your email community and drive more sales for your business.

I will run through my advice for 

Check out my email community sign-up page that I mention during the episode here: www.socialsmarty.co/sign-up 

You can view the page I link to from my Instagram account here: www.socialsmarty.co/link-in-bio

And if you want to use Linktree, you can sign up for a free account here: https://linktr.ee

31 Dec 2022#018 - My Social Media Marketing Predictions for 202300:19:25

So what does 2023 hold for social media marketing?

In this episode, I share with you my predictions on where social media marketing is heading in the new year as well as practical tips on how you can use these predicted trends in your own business.

During the episode I mention the following:

1. This Joby Griptight Mount to turn any tripod into a smartphone tripod: https://amzn.to/3WyEZO0 (this is an affiliate link)

2. This Ringlight: https://amzn.to/3vprMLm (this is also affiliate link)

3. This Rode Wireless Mic for your smartphone: https://amzn.to/3Q3pI5w (another affiliate link)

4. My free training on creating Instagram Reels without showing your face: www.socialsmarty.co/canva-reels

5. I highly recommend the book Marketing Rebellion by Mark Schaefer - grab a copy here: https://amzn.to/3i5lgq3 (and this is also an affiliate link)

07 Jan 2023#019 - What you need to consider before Investing in Facebook Ads00:23:57

Facebook ads - do they work? Are they necessary to achieve results on Facebook? How much should you spend? Should you outsource or learn to manage them yourself?

These are all questions I have been asked a tonne over the years!

In this episode, I answer these questions plus give you some advice on what you really need to consider before you start investing your cold hard cash into advertising your business on social media.

I will also cover in detail the 4 key components to an effective Facebook ad campaign:

  1. A clearly defined audience
  2. Attention-grabbing creative
  3. A compelling offer
  4. A clear and easy next step

If you would like to book a 1:1 training session with me to get started with Facebook ads or if you would like me to review your current campaigns, head to https://www.socialsmarty.co/book

14 Jan 2023#020 - Eight Ways to use AI to Create Content for your Business00:16:01

In this episode, I am sharing 8 ways you can use AI (artificial intelligence) to create content for your business marketing!

The tools I mention during the episode are:

 

21 Jan 2023#021 - How to use Storytelling in your Social Media Marketing00:15:55

"Stories are data with a soul" - Brené Brown.

In this episode of The Social Smarty Show, I discuss tips and examples on how you can use the power of storytelling in your social media marketing. I also explain why storytelling is just so darn effective!

During the episode, I mention Donald Miller and StoryBrand. I recommend checking out the free tool available at www.mystorybrand.com to help you develop your brand script.

28 Jan 2023#022 - 10 Mistakes you could be making in your Social Media Marketing00:12:26

In this episode, I cover the 10 most common mistakes business owners make in their social media marketing.

Whether you're just starting social media marketing or looking to improve your existing efforts, this episode is for you.

During the episode, I mention a Social Media Strategy Template you can work through in your own business. You can check it out on my online store here: www.socialsmartystore.com/social-media-strategy-guide

03 Feb 2023#023 - Five Reasons I Love TikTok00:14:23

In this episode, I am sharing with you the five reasons I love TikTok.

If you're keen to check out the TikTok Tutorial Vault head to: https://www.socialsmarty.co/tiktok

And come and connect with me on TikTok - you'll find me @socialsmarty.co

11 Feb 2023#024 - How to Prevent Social Media Fatigue as a Business Owner00:13:07

As a business owner, it's understandable to feel overwhelmed by the constant demands of social media. This can easily lead to social media fatigue.

In this episode of The Social Smarty Show, I am sharing my top tips on how you can prevent (or maybe just better manage) social media fatigue.

In this episode I mention my favourite social media scheduling tools:

04 Apr 2023#025 - Meta Verified: what is it and is it worth paying for?00:17:47

In this podcast, I discuss Meta's recent rollout of paid subscriptions for Facebook and Instagram, including what it means, what it offers, and whether it is worth paying for.

Meta Verified is a paid subscription that offers account verification, impersonation protections, increased visibility (for Australia and New Zealand users) and support for both Facebook and Instagram.

The key benefits of Meta Verified are for creators, public figures, and individuals. It is not a key product for businesses unless you wanting to build your own personal brand.

In this episode I will discuss:

  • What is Meta Verified?
  • What benefits do you get when you sign up to Meta Verified?
  • Who can sign up for Meta Verified?
  • Is Meta Verified worth the money?
11 Aug 2023#026 - What is Threads? And should you be using it for your business?00:16:35

In this episode of The Social Smarty Show, I'm taking you on a deep dive into Meta Threads – the latest from Meta, the brains behind Facebook and Instagram.

We'll explore Threads' features, its connection to Twitter (X), and its emphasis on meaningful conversations.

Join me as we delve into Threads:

  • Explore Threads' features - Understand Threads' user growth and integration with Instagram
  • Evaluate Threads' potential for fostering authentic interactions in your business strategy
  • Plus, as an added bonus, grab 31 days of content prompts for your Threads journey!

Continue the conversation on Threads @socialsmarty.co

Resources:

17 Aug 2023#027 - Back to Basics: The 8 Steps of Social Media Marketing00:13:09

In this episode, I'm taking it 'Back to Basics' with 'The 8 Steps to Social Media Marketing.'

Whether you're a beginner or seeking a refresher, I've got you covered.

Join me as we dive into the essentials of understanding your audience, setting realistic goals, choosing the right platforms, crafting compelling content, maintaining consistency, engaging with your audience, analyzing and adapting, and staying informed about trends.

Link:

02 Sep 2023#028 - Selling your Products with Social Media - Part 100:19:05

If you sell products this episode is for you! 

In light of Meta's recent policy changes for Instagram and Facebook Shops and product-tagging, promoting your products on social media may be feeling harder than ever! In this episode, I cover the key things you can do to optimise your Facebook and Instagram accounts for selling products. 

 

Facebook Tips:

  • Use keywords in your page name for discoverability.
  • Design a cover image that speaks to your brand.
  • Make your intro clear and engaging.
  • Use a CTA button to direct users to your site.

 

Instagram Tips:

  • Include search-friendly keywords in your account name.
  • Craft a sharp bio that showcases your offerings.
  • Use your bio link wisely, directing to product pages or using Linktree.
  • Pin your top three posts to highlight your best content.

 

Links:

 

In the next episode, I'll discuss content you can create to sell your products on social media, so make sure to tune in for that!

07 Sep 2023#029 - Selling your Products with Social Media - Part 200:15:53

In this episode of The Social Smarty Show I focus on sharing tips and ideas for social media content you can create for your business to sell your products.

I share with you 5 key types of social media content that can help boost your product sales:

  • Product Demos
  • Testimonials
  • Behind-the-scenes
  • User-generated content (UGC)
  • Interactive Content

Links:

16 Mar 2024The Social Smarty Scoop - 17 March 202400:08:53

Welcome to the very first episode of The Social Smarty Scoop, a new series for The Social Smarty Show, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 17 March 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

23 Mar 2024The Social Smarty Scoop - 24 March 202400:07:18

Welcome to this week's episode of The Social Smarty Scoop, a new series for The Social Smarty Show, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 24 March 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

30 Mar 2024The Social Smarty Scoop - 31 March 202400:07:25

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 31 March 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

06 Apr 2024The Social Smarty Scoop - 7 April 202400:05:15

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 7 April 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

27 Apr 2024The Social Smarty Scoop - 28 April 202400:10:01

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 28 April 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

04 May 2024The Social Smarty Scoop - 5 May 202400:12:42

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 5 May 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

12 May 2024The Social Smarty Scoop - 12 May 202400:08:38

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 12 May 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

18 May 2024The Social Smarty Scoop - 19 May 202400:07:09

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 19 May 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

And check out the Pinterest Traffic Driving Bundle here: https://www.socialsmarty.co/offers/xdPbL43p/checkout 

25 May 2024The Social Smarty Scoop - 26 May 202400:08:11

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 26 May 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

01 Jun 2024The Social Smarty Scoop - 2 June 202400:09:53

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 2 June 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

08 Jun 2024The Social Smarty Scoop - 9 June 202400:04:34

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 9 June 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

22 Jun 2024The Social Smarty Scoop - 23 June 202400:07:00

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 23 June 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

29 Jun 2024The Social Smarty Scoop - 30 June 202400:05:43

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 30 June 2024...

During the session I mentioned:

  • The latest TikTok report which you can access here: https://www.tiktok.com/business/en-US/trends-whats-next
  • My guest appearance on the 'Business Your Way' podcast: https://sandrajulian.co/how-do-i-market-my-small-business-on-social-media/

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

06 Jul 2024The Social Smarty Scoop - 7 July 202400:08:00

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 7 July 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

13 Jul 2024The Social Smarty Scoop - 14 July 202400:07:51

Welcome to this week's episode of The Social Smarty Scoop, where I share the latest updates in social media marketing.

I've sifted through all the news from the past week and selected the highlights that matter to self-made business owners like you.

So, let's dive into the news for the week ending 14 July 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

10 Aug 2024The Social Smarty Scoop - 11 August 202400:08:55

Welcome to this week's episode of The Social Smarty Scoop, where I share the latest updates in social media marketing.

I've trawled through all the social media marketing news from the past week and selected just the highlights that matter to self-made business owners like you.

So, let's dive into this week's episode...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

17 Aug 2024The Social Smarty Scoop - 18 August 202400:07:34

Welcome to this week's episode of The Social Smarty Scoop, where I share the latest updates in social media marketing.

I've trawled through all the social media marketing news from the past week and selected just the highlights you need to know!

So, let's dive into this week's episode...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

24 Aug 2024The Social Smarty Scoop - 25 August 202400:05:44

Welcome to this week's episode of The Social Smarty Scoop, where I share the latest updates in social media marketing.

I've compiled all the social media marketing news from the past week and selected just the highlights you need to know! So, let's dive into this week's episode...

If you have a minute, I'd love for you to vote for me in the Hawke's Bay Business Awards here: https://hbbusinessawards.nz/vote/

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

07 Sep 2024The Social Smarty Scoop - 8 September 202400:09:03

Welcome to this week's episode of The Social Smarty Scoop, where I share the latest updates in social media marketing.

I've compiled all the social media marketing news from the past week and selected just the highlights you need to know! So, let's dive into this week's episode...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

14 Sep 2024The Social Smarty Scoop - 15 September 202400:06:08

Welcome to this week's episode of The Social Smarty Scoop, where I share the latest updates that you need to know in the world social media marketing.

I've compiled all the social media marketing news from the past week and selected just the highlights for business owners like you! So, let's dive into this week's episode...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

21 Sep 2024The Social Smarty Scoop - 22 September 202400:07:18

Welcome to this week’s edition of The Social Smarty Scoop, where I bring you the most important social media marketing updates you need to stay ahead.

I’ve sifted through the latest news and trends in social media to highlight what matters most for business owners like you. Let’s get into what’s new this week!

In the episode I mention:

For more tips and strategies to help you show up confidently and consistently on social media, head over to https://www.socialsmarty.co

28 Sep 2024The Social Smarty Scoop - 29 September 202400:08:10

Welcome to this week’s Social Smarty update, where I’ve gathered the top social media news you need to stay ahead.

I’ve sifted through the latest trends to highlight what really matters for business owners like you. Let’s dive into what’s new and noteworthy this week!

For more insights and strategies to help you confidently and consistently show up on social media, head to https://www.socialsmarty.co.

05 Oct 2024The Social Smarty Scoop - 6 October 202400:06:16

Welcome to this week’s edition of The Social Smarty Scoop, where I bring you the most important social media marketing updates you need to stay ahead.

I’ve sifted through the latest news and trends in social media to highlight what matters most for business owners like you. BUT there's something different about this week's episode...

I used Google's NotebookLM (https://notebooklm.google.com/) to record this episode! It's not me presenting, it's two AI-generated presenters on the mic.

I basically just uploaded my weekly newsletter and asked it to create a podcast! It's not my style, a couple of the stories are not quite accurate but given it took about 3 minutes to create, I am blown away! Make sure to let me know what you think!

For more tips and strategies to help you show up confidently and consistently on social media, head over to https://www.socialsmarty.co

12 Oct 2024The Social Smarty Scoop - 13 October 202400:08:41

Welcome to this week’s edition of The Social Smarty Scoop, where I bring you the most important social media marketing updates you need to stay ahead.

I’ve sifted through the latest news and trends in social media to highlight what matters most for business owners and marketing professionals like you!

For more tips and strategies to help you show up confidently and consistently on social media, head over to https://www.socialsmarty.co

19 Oct 2024The Social Smarty Scoop - 20 October 202400:08:11

Welcome to another edition of The Social Smarty Scoop! This week, I’ve gathered the latest and greatest social media marketing updates that you need to know to stay on top of your game.

I’ve combed through all the news and trends to bring you the most relevant insights for business owners and marketing pros just like you.

Looking for more advice to help you confidently show up on social media? Visit https://www.socialsmarty.co for more tips and strategies.

27 Oct 2024The Social Smarty Scoop - 28 October 202400:06:23

Welcome to this week’s edition of The Social Smarty Scoop! I’m bringing you the latest updates and insights from the world of social media marketing, so you can stay ahead and feel confident in your strategy.

Whether you’re a business owner or a marketing pro, these updates are here to help you keep your finger on the pulse.

During the episode, I mention:

1. This tool for downloading YouTube and TikTok videos (and Reels) without the watermark: https://publer.io/tools/instagram-reel-downloader/socialsmarty (don't let the name fool you - it works with Instagram Reels, YouTube Shorts and TikToks).

2. This guide to DMs from Instagram: https://about.instagram.com/blog/tips-and-tricks/instagram-dms-tips-tricks 

For more tips and strategies to help you show up with confidence on social media, head over to https://www.socialsmarty.co.

16 Nov 2024The Social Smarty Scoop - 16 November 202400:09:21

Welcome to this week’s edition of The Social Smarty Scoop! I’m bringing you the latest updates and insights from the world of social media marketing, so you can stay ahead and feel confident in your strategy.

Whether you’re a business owner or a marketing pro, these updates are here to help you keep your finger on the pulse.

During the episode, I mention this tool for downloading your Reels without the watermark to then share to LinkedIn: https://publer.io/tools/instagram-reel-downloader/socialsmarty

For more tips to help you show up confidently on social media, visit: https://www.socialsmarty.co.

23 Nov 2024The Social Smarty Scoop - 24 November 202400:10:09

Welcome to this week’s edition of The Social Smarty Scoop! I’m sharing all the latest updates and insights from the social media marketing world, so you can stay up to date!

Whether you’re a business owner or a marketing professional, these updates are here to help you keep your finger on the pulse.

During the episode I mentioned LinkedIn's new Create page. Here is the link: https://members.linkedin.com/create 

For more tips to help you show up confidently on social media, visit: https://www.socialsmarty.co.

30 Nov 2024The Social Smarty Scoop - 1 December 202400:05:55

Here’s your fresh edition of The Social Smarty Scoop! This week, I’m bringing you the latest social media updates and insights to keep you in the loop.

Whether you’re a business owner or a marketing pro, these updates are designed to help you stay ahead in the ever-changing world of social media.

During the episode, I mentioned:

Need more tips to show up confidently and consistently online? Head over to https://www.socialsmarty.co.

07 Dec 2024The Social Smarty Scoop: This Week's Social Media Updates including Instagram, Facebook, LinkedIn & More - 8 Dec 202400:09:02

Stay ahead in social media marketing with this week's Social Smarty Scoop! Discover:

  • Why your Instagram content isn't reaching followers and how to fix it.
  • Facebook's new auto-clipping feature for Reels.
  • LinkedIn's auto-revolving slideshow banners.
  • The latest on Threads post analytics.
  • Updates on TikTok, YouTube Shorts, and Meta Ads Manager.

Get actionable insights, tips, and strategies to elevate your social media game.

During the episode, I mentioned:

Need more tips to show up confidently and consistently online? Head over to https://www.socialsmarty.co.

14 Dec 2024The Social Smarty Scoop: This Week's Social Media News & Updates - 15 Dec 202400:08:38

Stay ahead in social media marketing with this week's Social Smarty Scoop!

Discover:

  • Instagram's new Trial Reels feature for testing content before sharing.
  • Scheduling Instagram DMs for future dates and times.
  • Facebook's new birthday/founding date option for business pages to boost engagement.
  • Tips to avoid Instagram’s 30% Apple tax when boosting posts.
  • LinkedIn's new video view counts and Threads' trending topics feature.
  • Pinterest's bold 2025 trends.
  • The latest updates on the TikTok ban in the U.S.

During the episode, I mentioned:

Need help planning your 2025 content? Head over to https://www.socialsmarty.co.

21 Dec 2024The Social Smarty Scoop: This Week's Social Media News & Updates - 22 Dec 202400:08:19

Stay ahead in social media marketing with this week's Social Smarty Scoop!

Discover:

  • Instagram's AI tools sneak peek, including Movigen for video transformations.
  • A new optimised mix of goals for Instagram-boosted posts.
  • Facebook's experimental thought sticker for Stories.
  • LinkedIn's playback for gamers, showcasing 2024 highlights.
  • Instagram's 12 new filters and Threads' native scheduling tool.
  • Instagram Reels' cover art feature for text overlays.
  • Facebook's improved visibility for affiliate links in Reels and videos.
  • YouTube's new voice note replies for comments.
  • The latest on the TikTok ban appeal in the US.

During the episode, I mentioned:

Thank you for an amazing 2024! Don’t forget to leave a review and share the episode. See you in 2025!

11 Jan 2025#62: Your Weekly Wrap-Up of Social Media News, 12 January 202500:08:32

Stay ahead in social media marketing with this week's Social Smarty Scoop - the first episode for 2025!

In this episode, I cover:

[00:15] - Meta’s announcement on shutting down its fact-checking program

[01:57] - Meta’s decision to increase political content and ease restrictions on sensitive topics

[03:34] - Instagram's new feature encouraging post scheduling for better engagement

[03:53] - Threads testing music features and Instagram introducing music fade options

[04:26] - YouTube Shorts update: Longer videos up to three minutes now available

[04:40] - Meta testing eBay listings integration with Facebook Marketplace in select countries

[05:42] - The US Supreme Court case on TikTok’s future amidst data privacy concerns


Resources mentioned in this episode:

Mark Zuckerberg's video regarding the changes to Meta fact-checking: https://www.instagram.com/p/DEhf2uTJUs0/

Adam Mosseri's video regarding the changes to Meta fact-checking: https://www.instagram.com/p/DEkTJ8lJluk/


Looking for more advice to help you confidently show up on social media? Connect with Jodine: Instagram: https://www.instagram.com/socialsmarty.co Facebook: https://www.facebook.com/socialsmarty.co YouTube: https://www.youtube.com/c/SocialSmartyJodineMcIntyre Website: https://www.socialsmarty.co/

06 Apr 2025#74: Your Weekly Wrap-Up of Social Media News, 6 April 202500:06:30

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

  • Meta Business Suite now supports photo + video posts
  • Instagram makes it easier to reshare Reels to Facebook
  • Instagram Edits app launching soon (and it’ll be free - mostly)
  • Facebook testing voice mode for Stories
  • LinkedIn trials video carousels
  • TikTok adds alt text for still image posts
  • Threads now lets you mute profiles
  • YouTube’s new AI Hook Generator for creators
  • Meta working on app-enabled smart glasses
  • TikTok’s US deadline extended - again


Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

- Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

- YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

- Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

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