The SIGRUN Show (SIGRUN)
Explore every episode of The SIGRUN Show
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 07 Sep 2018 | How to Quit Your Job, Move to Italy and Start an Online Business with Sif Traustadottir | 00:25:58 | |
Sif Traustadóttir is a veterinarian, pet behaviourist, and entrepreneur originally from Iceland who now lives in Italy. She opened her own veterinary clinic in 2007 but after taking a sabbatical, she realized she was no longer passionate about her work. Through her online business, she uses her expertise to educate dog owners on canine health, training, and behavior.
Sif shares how taking a leave of absence from her job as a veterinarian made her realize she wanted to make a career change and move to another country. She describes what she did to discover who her audience was and what kind of services or products they wanted. She also explains why she doesn’t regret starting her business in her native Icelandic language and how she pivoted to offer products in English.
In This Episode of The Sigrun Show:
Resources Mentioned:
Connect with Sif:
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Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! | |||
| 15 Jan 2018 | [Client Case Study] From a New Business Idea to a First Sale with Insa Künkel | 00:14:01 | |
Insa Künkel used to work for a public relations company, where she wrote content such as blog posts, press releases, and newsletters for corporations and businesses. She has now decided to follow her passion of helping overcome fear of public as professional speaker-trainer. In addition to helping people improve their public speaking skills, she also conducts “How-to” online workshops.
In this client case study episode, Insa shares the business breakthroughs she had in less than six months after joining a curriculum-based mastermind. She also shares how she went from being a writer-editor to a speaker-trainer, how she discovered her passion that led her to the right business idea to pursue, and how she landed her first client in her new role.
“What’s more valuable than money is that your mindset has changed.” - Sigrun
In this Client Case Study Episode of The Sigrun Show:
Key Takeaways:
Connect with Insa Künkel:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
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| 06 Mar 2020 | How to Go From Being an Unknown Expert to a Household Name with Selena Soo | 00:25:52 | |
Selena Soo is a marketing strategist, publicity coach, and CEO & Founder of Impacting Millions. While going through a challenging time in her life, Selena discovered her gift of seeing the potential relationships between people and making connections happen. Over the last few years, Selena has translated this gift into a 7-figure business that helps visionaries, experts, and authors connect with millions of people. Selena has worked with over 2,000 students and clients, helping entrepreneurs cultivate relationships with influencers, thought leaders, and their audiences. Selena explains how to establish yourself as an expert through publicity and marketing. She defines what publicity is and how it’s different from advertising. We talk about how she became passionate about publicity and helping people share their work and the different steps and approaches to publicity. Selena also shares what the right kind of publicity is for entrepreneurs selling online courses. “Every entrepreneur can get publicity. If you have an important message or an idea, you want to reach people.” - Selena Soo In This Episode of The Sigrun Show:
Resources mentioned:
Connect with Selena Soo:
Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!
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| 23 Jan 2019 | How to Stop using Excuses and Achieve Anything in Life | 00:17:54 | |
Have you ever wondered why it seems easier for men to realize their dreams than it does for women? In our society, women are expected to take care of their children, their home, and the people around them while men are supposed to be the providers for the family. And while some cultural societies may be more accepting of women focusing on their career dreams and goals, these expectations still seem to creep up for many ambitious women - often manifesting as excuses for not reaching their goals or achieving their dreams.
As a little girl, my parents taught me to believe in myself and that anything was possible. As I got older, I had the shocking realization that not everyone shares this belief.
In this episode, I tell the story of how I discovered that many ambitious women in business struggle to believe in themselves and how they make excuses that result in not achieving their dreams. I also discuss the impact that society’s expectations have on the mindset of many women in business, my perspective on how not following your dreams can impact and influence the people around you, and the importance of getting rid of your excuses once and for all and begin following your passion and achieving your dreams.
“Excuses are just a way for you to kill your dream.” - Sigrun
In This Episode of The Sigrun Show:
Key Takeaway:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 22 Aug 2018 | Why Most Online Businesses Fail | 00:20:26 | |
One of the great things about the world wide web is that it makes starting an online business accessible and affordable for more people. The downside is that many people jump in and start an online business without a clear plan or idea of what they want to do. Unfortunately, this means that it is fairly common for online businesses to fail but the good news is: there are steps you can take to avoid becoming another failed online entrepreneur.
On today’s episode, I share the top ten reasons businesses fail and share actionable advice on how you can avoid those mistakes. I share the four criteria a business idea needs to meet before you move ahead and begin implementing your idea and explain why a business model and business plan are crucial to your success. I also explain why I believe your mindset is the most important piece of the puzzle.
In This Episode of The Sigrun Show:
4 Criteria for a Successful Business Idea:
Resources Mentioned:
Access Your Free Plan Your Profits Success Guide Are you avoiding making a business plan or don’t know where to start? I can help you quickly and easily create a business plan that suits your needs and enables you to build a profitable business that you love. Download your free Plan Your Profits Success Guide today and get started!
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! | |||
| 09 Apr 2018 | GDPR: What Online Business Owners Need to Know With Martin Steiger | 00:57:58 | |
Martin Steiger is an attorney and the founder of Steiger Legal, a law firm dedicated to offering legal advice to individuals, organizations, and entrepreneurs regarding intellectual property laws, IT laws, media laws, and data protection laws - particularly with the General Data Protection Regulations (GDPR). He is the spokesperson of Digital Society Switzerland and the co-founder of Papiertiger and VGS Datenschutzpartner —legal tech startups located in Switzerland and Germany respectively. Martin joins me today to share what GDPR is and the essential details that business owners need to know about it. He also talks about data privacy in Europe, the new laws that are coming into effect in the European Union, and how these laws affect small business owners and entrepreneurs.
“You should be aware of your risks so you can make informed decisions.” - Martin Steiger
In This Episode of The Sigrun Show:
Key Takeaways:
Resources Mentioned:
Connect with Martin Steiger:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 22 Sep 2017 | Build an Online Business on the Side as a Teacher with Gyda Gudjonsdottir | 00:21:07 | |
Gyda Gudjonsdottir is an online teacher who created a 5-week math course in Icelandic that serves as training for the standardized tests in math. Her courses are designed to help students as young as 11 excel in Math. She started her online course in 2013, and is now working on creating other courses and looking forward to launching her membership site. Gyda joins me on this episode to talk about how she started her online business from scratch with only a borrowed computer, a tablet, and ingenious ideas for an online math course. She also shares how she balances full-time teaching while working on a side business and the rewards she gets for her hard work. “Everything is possible.” - Gyda Gudjonsdottir
In This Episode of The Sigrun Show:
Key Takeaways:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 26 Aug 2020 | How I Made €20K with My First Ever Launch with Vanessa Laszlo | 00:21:48 | |
Vanessa is a psychologist who has worked as a consultant for corporate clients since 20 years. Her business was very successful offline, and even though she didn’t have a large number of clients, the client base she had was loyal to her. However, when COVID19 hit the businesses of these clients, Vanessa’s own business came to a grinding halt. Unable to afford her services anymore, they cancelled their appointments with Vanessa. Back in March, she was actually happy to have some time off to spend with her daughter. She enjoyed not having to follow up with all the obligations she usually had. But after a few weeks, Vanessa realised that this wasn’t just a short vacation - she wasn’t able to go back to her normal at all. 2020 was supposed to be her biggest year financially, but that goal seemed impossible to reach now the Corona crisis was here. The shock of it made her feel depressed and fall into self-pity. But Vanessa remembered an experiment she did when she was a psychologist student at university, involving a rat and a maze that reflected the complexity of everyday life for a human being. The result was that the rat became motivated to keep looking for food, even when the maze changed and it didn’t find the food at its usual place. Vanessa realised that much like the rat, she wasn’t supposed to expect her business to take off again where she left it, but had to explore new ways. That’s when she signed up for SOMBA Accelerator and took her offline business online. In this episode of the Sigrun Show, Vanessa talks about her experience joining SOMBA Accelerator and what she learned taking her first steps online. She shares how her very first 20K launch made her feel, and what’s next for her business. If you're thinking about taking your business online, are scared of your first launch or just want to be inspired by an amazing success story, this episode is a must-listen!
“I can’t wait to learn more and launch more.”- Vanessa Laszlo
What you will get out of this episode:
Want to hear more amazing stories from women who decided to take their business online? Discover how Lena Kussner went from zero subscribers to over $10K in online business revenue in 8 weeks, or what Lilli Koisser did to go from freelancer to owning her own online business.
Did this episode inspire you? I would love to hear about your first launch experiences. You can follow and connect with me on Facebook, Twitter, and Instagram.
Free 5-Day Online Course NEXT NORMAL The free 5-day online course How to Succeed in the NEXT NORMAL is taking place for the second time from September 7th to 11th. If you’re ready to set your business up for the next normal and long term business success, this is for you. Over 5 days, you’ll learn how to craft unique content for your audience, decide what you should be selling right now, how to build and grow a loyal audience and much more. If you’re ready to take bold action, join us and secure your free spot now. Sign up here.
Connect with Vanessa Laszlo
Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!
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| 19 Aug 2020 | Lessons from a $650K launch with 80% profit | 00:41:15 | |
Have you ever been in awe of people who have six figure launches and wonder what secret super power they possess to reach such results? When I started my online business, I deeply admired these online entrepreneurs. Never in a million years did I think that one day I would become one of them. The first 9 months in online business I didn’t have a clue what I was doing. I didn’t have a strategy and just did what I saw other people doing. I knew about freebies, landing pages, webinars and Facebook groups but I still didn’t grasp the idea of launching or just generally how to sell online. My biggest issue was this: I didn’t know how to go from helping for free to asking for the sale, strategically and mindset-wise. I had my first sale and was building my list with weekly webinars, but I was getting increasingly frustrated with myself for not knowing how to launch. I knew I needed help, both for my mindset and for the right strategy, so I hired a business coach who specialised in launching. My first launch was the mindset shift I needed to understand how to market and sell online. Since then I have done over 20 multiple 5- and multiple 6-figure launches, plus I have done dozens of promotions that I don’t count as launches but have generated a lot of revenue. In the last 3 years all my launches have been multiple six figures, ranging from 100K to over 500K and conversion rates from 2% to 5%. But my latest launch was the biggest and most profitable launch I’ve done so far with $665K in revenue and 82% launch profit. In this episode of the Sigrun Show, I want to share with you the lessons I learned from this biggest and best launch I just did. Don’t miss out on this episode if you want to know how you can improve your own launch! “If there’s one lesson to be learnt from this launch, it’s creating a runway.”- Sigrun
What you will get out of this episode:
Want to learn more about launching? Discover how to learn from your launch and do it better next time or listen to some more launch lessons from a $450k launch.
Main Take-Aways from a $650K Launch You don’t typically have a multiple six figure launch just out of the gate. For most of us, It’s a gradual process. Here are the main take-aways from my latest $650K launch, which was my biggest launch yet.
Brand Having a brand people are talking about is important if you aim for a six figure launch. Create content in the form of a podcast or blog posts to keep people engaged and talking about what it is you do. If you don’t have already, start collecting success stories and use them as testimonials on your sales page. They will give you credibility and strengthen your brand.
Runway The longer your launch runway is, the bigger your launch could potentially be. A launch runway is a launch activity that prepares your ideal client for your launch without them knowing that you are already launching. The goal is to give your ideal client content that makes them want to buy your program once you launch it. You don’t have to talk about your program all the time or constantly try to sell during this time, but it’s a great opportunity for seeding.
Offer Having an offer that makes sense price-wise is essential. I’ve sold SOMBA multiple times for $2997, but this time, I’ve decided it’s the last time I would sell it for this price. SOMBA started out as a 12 month program but now, I’ve created two 10-week programs out of it to tailor to my client’s needs. It doesn’t make sense to sell SOMBA as a 12 month program anymore. The fact that I will increase the price from now on might have added to the conversion rate of this particular launch.
Upsell Five days after closing cart and people starting with SOMBA, I did an information call for my Momentum group coaching program and several people ended up joining that program. At the same time, a few people renewed their SOMBA access for another year. In total, the upsells and renewals made out 25% of my launch revenue. Doing renewals and upsells at the same time you’re launching is a great way to show your current clients or clients who want to go further and get more support what other possibilities they have working with you. Are you about to launch yourself? I would love to hear how you are preparing your launch, the difficulties you might have encountered and the lessons you have learned. You can follow and connect with me on Facebook, Twitter, and Instagram.
Launch Workshop Tomorrow, August 20th Have you signed up for my launch workshop tomorrow, August 20th? In this live workshop, I will teach you my launch method so that you can have your best launch yet. Then sign up here. Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift! | |||
| 06 Jun 2018 | [On Air Coaching] How to Attract Action-Takers with Ivana Drobek | 00:23:08 | |
Ivana Drobek is a Personal Development Coach focused on supporting women who are in the second phase of their lives. After working in various HR departments while working in the corporate world, she now helps women rediscover their purpose when they are stuck and uncertain about how to move forward. She also helps them rediscover their purpose so they can lead joyful and fulfilling lives. Ivana joins me in this On Air Coaching episode to learn how to attract action-takers - clients willing to engage and act on the services she offers. I share the difference between action-takers and freebie-hunters as well as strategies on how to attract action-takers to grow your online business. I also explain the different benefits clients receive or experience when they decide to purchase a product or service as well as the reason why people settle for the freebies you share over the services you offer.
“Give people something they think they need, then deliver what they ACTUALLY need.” - Sigrun
In This Episode of The Sigrun Show:
Key Takeaways:
Resources Mentioned:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 09 Feb 2018 | How to Acquire Clients Through Facebook Groups | 00:19:50 | |
As an online entrepreneur, you may wonder where and how to get clients. Since Facebook is one of the most used social media tools today, you may be tempted to create an account, join some groups, and immediately send private messages to potential clients. But what are the chances that this strategy will work? How should you approach members so they will be responsive towards you and not reactive against you? In this episode, I share strategies on how to acquire clients through Facebook groups. I discuss how to be authentic in a non-self-promoting manner, how to build authority as someone credible in your industry, and the significance of helping from a place of giving. “When you don’t try to sell, you are building up trust.” - Sigrun
In This Episode of The Sigrun Show:
Key Takeaways:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 20 Aug 2018 | How Multi-passionate Entrepreneurs Can Triple Their Income Within Weeks with Esther de Charon | 00:29:55 | |
Esther de Charon is the Wonderfully Weird Branding Queen and founded a powerful movement for fiercely bright, sensitive, multi-passionate, ambitious female entrepreneurs. She is passionate about helping women turn their uniqueness and authenticity into the focal point of building a profitable business and brand and creating an environment of inclusivity where everyone is seen and represented.
Esther shares how her rocky path to entrepreneurship inspired her to help other multi-passionate women overcome their fears and become successful entrepreneurs. She talks about some of the breakthrough moments that happened along her journey, from realizing that she needed a coach to a comment from someone on social media. She also explains how she came to realize that her fear that entrepreneurship would hamper her creativity was unwarranted.
In This Episode of The Sigrun Show:
Connect with Esther de Charon:
Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! | |||
| 21 Aug 2019 | The Unspoken Fears Around Email and How to Get Past Them with Tarzan Kay | 00:49:44 | |
Tarzan Kay is a copywriter and launch strategist specializing in helping freelancers and service providers create fun-to-read course launch copy. She is recognized as the Empress of Email and has taught thousands of entrepreneurs how to “package up their magic” and turn it into a profitable launch. Tarzan holds two Bachelor’s degrees and is currently living in Niagara.
Tarzan joins me today to share how she became known as the Empress of Email and why she believes many solopreneurs and entrepreneurs feel uncomfortable about emailing their list. She discusses why your overarching strategy is critically important to your success with email marketing and why email is the best marketing tool for launching new products and services. She also shares what entrepreneurs should - and shouldn’t - consider when measuring your email metrics, the advantages of having a small subscriber list, and how scrubbing your list impacts your open rate.
“Doing well with email is so much more than just writing great email. That’s only one part of it.” - Tarzan Kay
In This Episode of The Sigrun Show:
Resources Mentioned:
Connect with Tarzan Kay:
Grab Your FREE Plan Your Profits Success Guide Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift! | |||
| 07 Jul 2021 | Failed Launch? Here's What You Can Do to Save Your Launch and Improve the Next One | 00:38:44 | |
Are you building your online business using launches to sell your programs? Then sooner or later, this will happen to you: A launch just doesn’t go your way. You might have launched successfully before, or maybe you’re just starting out. But that launch you carefully prepared and planned? It’s just not taking off. I’ve been there, and in this episode, I share all my tips on what you can do to save your launch, and how you can improve your next launch.
Whether you’re in the middle of a launch right now, or preparing for the next one, or just had a failed launch — this episode is for you. In this Episode of The Sigrun Show:
Leave a Review I love sharing my business experience with you, and give you actionable tips you can immediately implement in your online business. If you appreciate my content, let me know by taking a minute and leaving your review on Apple Podcasts. If you don’t know how, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us. | |||
| 13 Sep 2017 | [On Air Coaching] How to Build My Email List from Zero with Nathalie Wiederkehr | 00:13:26 | |
Nathalie Wiederkehr is the owner of Swiss Medical Travel, a company focused on helping travellers and tourists find affordable medical clinics and practitioners throughout Thailand, Antalya, Istanbul, and Cyprus. Her entrepreneurial dream began while working as a Swiss tour operator when she received numerous inquiries from her customers for her recommendations for good quality, affordable medical services such as laser eye surgery, dental surgery, hair transplantation surgery, in-vitro fertilization treatment, and plastic surgery.
Nathalie is currently in Stage 1 of her business. She joins me in this On Air Coaching segment to learn strategies and techniques to help her grow her email list, gain visibility in her niche, and become a recognized expert in her field.
“People are not interested in signing up for a newsletter. You need some kind of free offer against the email address.” - Sigrun
In this On Air Coaching on The Sigrun Show:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 03 Mar 2021 | Why Messaging is More than a Tagline with Michelle Mazur | 00:26:51 | |
Messaging is the foundation of your business – it influences your positioning, your client journey and marketing. If you don’t attract your ideal clients, it often comes down to the wrong messaging. Michelle Mazur is my guest this week on The Sigrun Show and she is passionate about messaging. She came up with the 3 Word Rebellion, a concept that not only helps entrepreneurs capture their powerful, intriguing message, but also become thought leaders. We spoke about what messaging is, how you can find and define your message, and Michelle’s 3 Word Rebellion and how it can work for your business. Are you wondering how you can make your message more captivating and intriguing? Then dive right in! “Anybody can have red or blue hair – but when you have your own three word rebellion, that is your unique mark on the world.” - Michelle Mazur
Are you more of a reader? Scroll down to read about the 3 Word Rebellion and how it can make your messaging more powerful!
In this Episode of The Sigrun Show:
How to Make Your Messaging More Powerful Messaging is a foundational piece of your business. It’s where your copy, your marketing and PR efforts, and ultimately your sales come from. Figuring out how you communicate your offer is key to reaching people and get them into your orbit. But what is the key to powerful messaging? Michelle says it starts with your audience. Understand who they are, what their challenges are, and why they’re hesitant about going all in on the change you could create for them with your business. Truly emphasize with their needs, fears and objections. Client journey Audience growth comes from people who are still unaware of you. If you’re not speaking to them and reaching where they are, think how you can capture their attention, make an offer that’s compelling, figur eout what your lead magnet should be to get them into your community. The 3 Word Rebellion With the 3 Word Rebellion, Michelle came up with a concept to position entrepreneurs as thought leaders, create a message that is spreadable because it’s not about you, it creates intrigue and captures attention. It’s job is to capture people’s attention, garner curiosity and make them think.
Get people’s attention, make them lean forward and wonder what it means. The next step is to make them think about what it means for themselves and their business.
Once you have their attention, how do you keep it with the content and conversations you’re providing?
It’s gabbing that first attention that doesn’t mean you have to have a crazy haircolour or do funny dances on tick-tock. It’s a powerful way to own your space in your industry. It’s powerful. The challenge is how do you make what you do your own and then offer that up in your industry? That’s how you create a category of one. Connect with Michelle Mazur:
Do you want to learn how to launch? In Sigrun’s 12-month group coaching program Momentum, you get the coaching, accountability and support you need to take your business to $250K and beyond. You’ll create scalable programs to leverage your time, learn how to launch so you can sell more in less time, and create your ascension model. Find out more about Momentum here. Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift! | |||
| 14 Sep 2017 | How to Attract Raving Fans on Social Media with Jasmine Star | 00:19:37 | |
Jasmine Star, owner of Jasmine Star Photography, left law school to follow her creative passion - photography. Through her journey, she built a 6-figure, worldwide brand by leveraging the power of social media marketing. She became recognized as one of the Top 10 Wedding Photographers in the world with countless images published in magazines. After diversifying her business, she began helping other creative entrepreneurs build the businesses of their dreams.
Jasmine shares her story and provides insight on how entrepreneurs can grow their businesses and attract raving fans through social media. She gives tips on how to grow your followers and increase engagement as well as how she converts followers into customers.
“Social media is a real conversation. It’s just happening on the internet.” - Jasmine Star
In This Episode of The Sigrun Show:
Key Takeaways:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 20 Dec 2022 | [Best of] How to Start and Scale Your Online Business without Overwhelm and Excuses | 00:17:33 | |
Are you on the fence about starting your online business? Even if you know you need to? Online is here to stay - we all know it. Having an online business is more important than ever in times when everything is uncertain and another lockdown could happen at any moment. I hear many women who want to go online, yet they feel overwhelmed and come up with excuses. Starting and scaling an online business can seem scary. But if you have the right process and are willing to take action, you’ve already gone half the way. My business has grown over 30% compared to the same period last year, and in this episode of the Sigrun Show, I will break down how easy it is to get started and scale your online business without getting overwhelmed. If you know that online is the way to go but you’re stuck, overthinking or are scared of taking the next step, this episode is for you.
“People don’t really take action on their own.”- Sigrun
What you will get out of this episode:
Want to dive deeper? If you're just getting started, find out if you can start a business without a business idea or how to stop overthinking and start doing today.
Start and Scale Your Online Business: Finding the Right Process We will not go back to the way things were before. Online is here to stay - and having an online business has become more important than ever before. Most business owners understand the importance of being able to go 100% online. What if a second wave hits us? What if there is another lockdown? But what is the easiest way to get started and scale your online business without getting stuck, procrastinating, overcoming perfectionism? Over the years I have come up with a process I apply in my 8 and 10 week challenges that helps my clients get out of their overwhelm and makes them take action. Here, I’m revealing the key components of this process to you:
When people see all the possibilities, when they start to worry about freebies, landing pages, email lists, websites, their social media presence, launches - they quickly give up because it overwhelms them. Of course these are things you need to do when creating and scaling your online business, but you don’t necessarily have to do them today, or tomorrow, or even this week. For my challenge, I came up with 26 tiny steps to follow, and suddenly, everyone could do it, even the ones who were the most scared. The overwhelm was gone.
I encourage my clients to fill out a form on a regular basis throughout the program. That’s how I get them to commit to the process. It also creates a sense of responsibility. A lot of people buy courses and never finish them. By filling out forms, they are committing to do the work. And when someone has doubts, people in the community surround them with inspiration and motivation, and the positive group pressure keeps them going.
When you decide to start and scale your online business, you have to find a process and stick with it. When you start to doubt this process, you won’t keep up and get stuck, and eventually give up. That’s why everyday, I tell my clients to just trust the process.
It’s so important to celebrate success. After 10 weeks, I do a celebration call where I highlight all the wins of my clients, and they can share what went well for them and what they want to improve. Celebrating success makes them see their progress and inspires them to go even further.
With this process, I’ve helped hundreds of women get unstuck. They stopped being overwhelmed, using excuses and got their work done. If you want to start your online business, I encourage you to find a way to be a part of such a process. Because even though I’m very self-motivated myself, I wish I had found a process like this to guide me when I was starting out in my business. Are you ready to start and scale your own online business? Let me know if this episode inspired you to take action. You can follow and connect with me on Facebook, Twitter, and Instagram.
12 Days of Masterclasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts | |||
| 17 Nov 2017 | How Resilience and Coping Skills Help Us to Overcome Unexpected Stress with Sarah Boyd | 00:24:39 | |
Sarah Boyd has a Master’s Degree in Educational Psychology, as well as a diploma in Neuroscience of Leadership. She was diagnosed with an aggressive form of thyroid cancer, effectively turning her whole world upside down. Today, she considers her cancer diagnosis a gift that has allowed her to be free of her fears and live a fuller, more purposeful life. She currently plays a vital international role as an authority on Leadership & Emotional Resilience and is the creator of E-School, a 6-week online transformational course for leaders and influencers and based on neuroscience research. Sarah talks about how she coped with life-changing circumstances and how she faced these challenges head-on. She shares what she did to make her big dreams a reality despite the physical, emotional, and psychological pain she was experiencing. Sarah also explains how you, as an entrepreneur, can cope with stress using practical skills you can learn and apply during trying times.
“Resilience is the ability to adapt and transform your stress into positive power and purpose to move forward.” - Sarah Boyd
In This Episode of The Sigrun Show:
Key Takeaways:
Connect with Sarah Boyd:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 31 Oct 2017 | Lessons From 100 Episodes in 100 Days | 00:30:24 | |
When I started this podcast journey, I set a goal for myself: to release 100 episodes in 100 days. I knew it would be quite an accomplishment, but what I didn’t realize was how much of a learning experience it would be! To commemorate achieving 100 episodes in 100 days, I want to celebrate with you - my amazing listeners and subscribers. In this episode, I share all of the lessons of my podcasting journey, what inspired me to create 100 episodes in 100 days, and the tools and people that have helped me turn this dream into a successful reality. “Even if you have a weakness, it doesn’t mean you can’t do it.” - Sigrun In This 100th Episode of The Sigrun Show What it takes to create 100 episodes in 100 days Challenges I encountered and pushed through Balancing strengths and weaknesses The importance of creating a great process Why having a great team was critical The importance of having high quality audio and content for your show How I repurposed content to create new podcast content Creating a list of topic ideas What to do if you run out of topic ideas Strategies for getting great podcast guests Challenges of creating solo episodes and dealing with mistakes The monetary investment of creating 100 episodes in 100 days What to expect next from The Sigrun Show Resources Mentioned: Episode 12: Behind the Scenes of a Podcast Launch with 100 Episodes in 100 Days DropBox ScheduleOnce Typeform Professional Audio Editing - Art of Podcast Professional Show Notes - Lidwell Writing Services, LLC Custom-Made Music - 2BillionBeats Zoom Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 25 Dec 2017 | Wonderfully Weird Traditions of Christmas in Iceland | 00:23:37 | |
Merry Christmas! Now is the perfect time to share why Christmas is one of the most awaited seasons of the year in Iceland. People prepare for Iceland’s wonderfully weird traditions that many get excited about as they look forward to good food, a festive mood, and both quality and quantity time spent with loved ones.
In this episode, I share the wonderfully weird traditions of Christmas in Iceland like the Book Flood of Christmas, the story of Iceland’s “Santa Claus” -- the Yule Lads, and the strange delicacies we prepare during this time of the year. I’m going to talk about the activities you can do and the reasons why Icelanders celebrate such customs and practices during this special time of the year.
“On January third, if anyone asks me, ‘How WAS your Christmas?” I say, ‘Christmas is not over yet.’” - Sigrun
In This Episode of The Sigrun Show:
Please share, subscribe and review on iTunes
Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
12 Days of Webinars! I’m sharing twelve of my most powerful, strategy-packed webinars from my membership site - for FREE! Everything you need to turn your passion into a profitable online business will be in there. You'll get your first webinar on December 25th. Click here to sign up. | |||
| 16 Oct 2017 | How to Create Your Online Course | 00:11:36 | |
Maybe you are employed, and you want to work fewer hours while earning more. Or you may be an entrepreneur who is thinking of making passive income or upgrading your services from one-on-one to group mentoring. If this is you, consider mapping out your content and designing an online course. In this episode, I cover the fundamental questions you should ask yourself before you create your online course. I also explain how to identify the program you should create, what a beta round is and how to do it, and how you can benefit from doing a beta before creating and launching your online course.
“The best way to know if somebody wants a course that you’re thinking about is to talk with your ideal client.” - Sigrun
In This Episode of The Sigrun Show:
Key Takeaways:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 08 Aug 2018 | [On Air Coaching] How to Crack the Secrets of Digital Marketing in a Small Niche Market with Vivi-Ann Stubergh | 00:14:36 | |
Vivi-Ann Stubergh is a packaging designer, online course creator, and membership site facilitator based in Sweden. She is passionate about helping others learn the art of using computer programs and specific cutting machines to create beautiful packaging designs through her YouTube channel, online courses, and local training workshops.
Vivi-Ann joins me on this On-Air Coaching episode to learn digital marketing strategies to sell more online courses in a small niche market. I explain the pros and cons of creating online courses with built-in prerequisites, such as requiring specific products or equipment to complete your course, and how it can impact your sales potential. I also share strategies for using Facebook ads to promote your online course to a niche audience, the difference between an online course program and a membership site, and the importance of focusing on selling a lot of one product before creating new products.
In This Episode of The Sigrun Show:
Key Takeaways:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 15 Oct 2018 | [On Air Coaching] How to Take a Copywriting Business to the Next Level with Lilli Koisser | 00:20:09 | |
Lilli Koisser is a freelance copywriter and blogger for self-employed business owners, entrepreneurs, and mid-size companies. As a freelance writer with over 5 years of experience, she has developed the skills to help her clients unlock the power of SEO and content marketing to promote their businesses, gain traction on search engines, and attract new customers through their websites and blog posts. From the skills she has acquired throughout her journey, she created her first online course to help entrepreneurs and small business owners learn how to structure their websites and create website copy that attracts their dream clients.
Lilli joins me for this On Air Coaching episode to learn strategies to take her copywriting business to the next level by promoting her online course and replacing her freelance writing income with online products. We discuss the importance of focusing on a single launch strategy and staying consistent to scale your online course and the impact of trying too many launch strategies. We also discuss the importance of segmenting your email list as well as how to calculate your launch conversion rate and automating your launch process.
In This Episode of The Sigrun Show:
Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!
What are you waiting for?
Sign up now to begin your journey to building a profitable online business!
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! | |||
| 04 Nov 2020 | How to Be Category of One with Eleanor Beaton | 00:35:25 | |
I’m so excited to speak with this week’s guest on The Sigrun Show, Eleanor Beaton. Eleanor and I met in Ali Brown’s premier program over a year ago. She stood up and spoke so elegantly in front of everyone that I thought she looked and sounded like a queen, and I just had to invite her on my podcast.
Eleanor is a business coach helping women entrepreneurs unleash the power of their voices. Her mission is to double the number of female entrepreneurs who scale past 7 figures in revenue, and she believes finding their voice is a huge part of that.
Eleanor has a background in communications, having advised politicians, CEOs and organisations on effective communication and helping them change public policy, influence political decisions or have a powerful voice in the boardroom.
During her work, she increasingly started to engage with women leaders and saw an opportunity and need to coach women. At the same time, Eleanor realised that she was hiding her own voice by acting behind the scenes as an advisor. Going online was the perfect opportunity to get her message out to the world, and so she founded her coaching business in 2014.
Today, we talk about leadership and why people struggle to find their voice. Eleanor shares how you can differentiate yourself from others and be category of one. Don’t miss out on this episode to find out which steps you can take to become a true leader who stands out. “If you don’t understand how to evolve as a leader, it can compromise your business growth.” - Eleanor Beaton
In This Episode of The Sigrun Show:
Need more inspiration on leadership and standing out with your business? Understand why you should speak your mind even if your voice shakes, or how you can step up as a true leader in times of crisis. 3 Key Areas to Focus on if You Want to Be in a Category of One
If you want to stand out from the crowd, become a leader and be in a category of one, Eleanor says there are three key areas you should focus on: niche, leadership voice and positioning.
Niche Niching is the act of focusing your offer on a specific group of people. Think about who it is you specifically want to help and target your offer towards them. If you think about how much stimulus the average person receives on a day to day basis, it’s important that you are memorable and that your target group is clear about what you do and how you help them. Being category of one begins with niching, and it’s something you can start right away.
Leadership Voice If you don’t have your own voice, you’re going to default and sound like everyone else. Without a voice you can never be a category leader, but instead are a category follower. If your website and images look exactly the same as everyone else’s, or if you use the same language and expressions other people use, you will never be memorable. That’s why right after niching, you need to find your leadership voice and distinct yourself from others. Socialise, educate and inform people about your niche. Understand how to be a spokesperson for your company. This takes more time than niching, but it’s a skill you can practice and get better at over a period of time.
Positioning The third area you need to focus on is positioning. Solidify your position by attracting the right audience and position yourself at the high-end. It becomes about what you don’t do, about who you’re associated and aligned with. Be intentional about showing up as a premium brand. You don’t become category of one overnight. It takes at least a year until the market begins to see that you are sticking out. But the good thing is: You can start doing it right away. Are you inspired to be category of one? I’m curious to know what you’re doing to stand out in your area of expertise. You can follow and connect with me on Facebook, Twitter, and Instagram.
Information Call On Wednesday, November 11th, I’m doing an information call where I will be talking about my Red Circle and Momentum group coaching programs. Whether it’s your goal to achieve consistent $10-$20K months or your business is already more advanced and you want to go for the 7 figures, be sure to join me for this call on November 11th. You will find out exactly how you can work with me, plus you will get access to special offers. To participate in the call, sign up here.
Live Bootcamp If you are ready to take action now, free up your calendar for November 21st and 22nd. After two successful rounds last spring, I’m bringing back my Live Bootcamp where you will create your recession proof offer in 48 hours! You will walk away with a solid offer your clients actually want to buy during these challenging times and you will be ready to sell it after only two days. Sign up here for the Live Bootcamp.
Connect with Eleanor Beaton
Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift! | |||
| 19 Sep 2018 | [Client Case Study] How I Took a Leap of Faith and Created My First Online Course with Sandra Djukanovic-Wolbers | 00:13:58 | |
Sandra Djukanovic-Wolbers is a leadership coach who is passionate about helping entrepreneurs, business owners, and managers take their leadership skills to the next level while improving their lives and the lives of their team. She helps high-achieving leaders learn strategies to manage stress, increase productivity, and create an environment that encourages inspiration, motivation, and visualization that will move the needle and push their business forward. Sandra joins me for this Client Case Study episode to share how taking a leap of faith and creating her first online course allowed her to finally gain a sense of freedom, enjoyment, and excitement for her entrepreneurial journey while building her dream business. She explains how she quit her full-time job to become a freelancer and how she changed her mindset to build a successful online business. She also shares how her money mindset and limiting beliefs were preventing her from achieving her goals and launching her online course sooner, how she overcame those mindset challenges, and how believing in herself has impacted the growth of her business.
In This Client Case Study Episode of The Sigrun Show:
Connect with Sandra:
Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more! Access to this powerful video series is only available until September 19th.
What are you waiting for?
Sign up now to begin your journey to building a profitable online business!
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! | |||
| 10 Jun 2020 | How to Turn Cold Leads into Raving Fans through Email Marketing with Bobby Klinck | 00:37:04 | |
We’ve all been there: You just published your blog post or put live your latest podcast episode and sent out an email to your whole list, letting them know about the amazing content you’ve prepared. The response? Crickets. Bobby Klinck knows that kind of deafening silence all too well. He graduated from Harvard law school, worked in prestigious law firms and for the government. He suited up, but soon realised it wasn’t for him. That’s when he decided to pivot and build up his own online business. At first he struggled. He made the classic entrepreneurial mistake of thinking he knew exactly what his audience needed. “It was a total flop,” he remembers his first launch, for he only made one sale, and the person who bought asked for a refund the day before the end of his course. But he didn’t give up. Bobby took the time to get to know other online entrepreneurs and understand what their fears and needs are. When the GDPR law was introduced, Amy Porterfield interviewed him on her podcast as an expert, and things started rolling. He was giving free advice on legal issues and selling legal templates when people started asking him how he managed to get all these raving fans. At the time, Bobby had switched to only doing email launches, and had discovered something very important: People didn’t want a weekly summary of his legal content. They wanted to read his stories. In this episode of the Sigrun Show, Bobby shares how he uses storytelling in his email marketing to connect with his audience and turn cold leads into raving fans. Are you wondering what will make your audience read your weekly emails? If you’re frustrated about your low opening rates, this episode is a must-listen!
“Every single week, I send my email list a story of my life.”- Bobby Klinck
What you will get out of this episode:
Want to know more about storytelling and creating epic content? Read the story behind my biggest email mistake or learn how to make your content stand out in a crowded marketplace.
How to Boost Your Email Marketing with Storytelling Don’t think you’re a good storyteller? I never thought of myself as a good copywriter. I started to write newsletters and did what I saw everybody else doing. The result? I got no responses to my emails. Even I started to think that my newsletters were boring. I decided to start telling stories instead, and that’s when everything changed.
A story doesn’t have to be grand or epic. Most stories can be something that happened to you in 15 seconds but you still learned a lesson from. It’s about the small things that happen to you throughout the day. There’s nothing like storytelling to create a connection with your audience and boost your email marketing. To help you write great stories, here are some tips:
Everything that happens to you is a potential story - special and weird moments, but also when you make a mistake. Start collecting these story ideas in a journal or on a spreadsheet so you can use them for future newsletters. You don’t have to write up the whole story, just write down the topic and what the story is about so it will jog your memory. Put down some bullet points with lessons or themes you could take out of that story that are related to your business. The key here is: Share your story when you feel ready to share the lesson you’ve learned from it.
When you’re telling stories, tell them as if you’re talking to a friend, not to an email list of people you might not know. Be yourself, authentic, real and vulnerable. However: Be sure the point of your story comes across. If it doesn’t have a clear message, it’s like telling a joke without revealing its ending. The joke won’t work.
It’s important that you start and finish your story strong. Start with a sentence that immediately grabs the attention of your readers, and only then explain the circumstances around it. Choose an exciting subject line to make sure the people on your list want to know more. Are you inspired to start telling your stories and use them for your email marketing? Let me know if this episode was helpful to you. You can follow and connect with me on Facebook, Twitter, and Instagram.
Free 5-day Course If you’re ready to set your business up for the next normal and long term business success, this free live 5-day course is for you. Over 5 days, you’ll learn how to craft unique content for your audience, decide what you should be selling right now, how to build and grow a loyal audience and much more. This is not just another of these virtual summits that are popping up like mushrooms everywhere - it’s an actionable 5-day live course full of inspiration, implementation and opportunities. If you’re ready to take bold action, join us and secure your free spot now. Click here to sign up for the free 5-day course.
Connect with Bobby Klinck:
Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!
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| 09 May 2018 | [On Air Coaching] How to Run Two Businesses at the Same Time with Saskia Bussink | 00:19:40 | |
Saskia Bussink is a real estate investor and business coach with over a decade of experience. She is the founder of Smart Money Investing and is on a mission to help others pursue financial freedom through passive income. She helps entrepreneurs grow their businesses and offers real estate programs for those wanting to grow their wealth as they invest in the UK. Saskia joins me in this On Air Coaching episode to learn how to run and focus on two businesses at the same time. I share how you can split your schedule to accommodate two businesses and how to frame your tagline to attract the clients that need you. I also discuss how to be creative about your business framework and the importance of running each business, simultaneously, as two separate organizations.
“If you’ve already built a profitable business, maybe it’s time for a second department.” - Sigrun
In This Episode of The Sigrun Show:
Key Takeaways:
Resources Mentioned:
Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 27 Jul 2018 | The Dark Side of Online Business | 00:12:37 | |
Like many things in life, online business has a bright side and a darker side. For years, I’ve shared the ups and downs of running an online business, but there is a darker side that many people don’t talk about.
As entrepreneurs, we want to increase our online visibility. We want to grow our email lists and engage with our followers, fans, and subscribers. But sometimes, running an online business can attract the wrong kind of attention.
In this episode, I share my experience with the dark side of running an online business. I talk about receiving creepy emails and rude comments on my Facebook posts and ads as well as the strategies I used to handle these situations. I also explain why ignoring rude comments on your Facebook business page posts is often the best solution for dealing with online trolls and how those trolls are actually helping you grow your online business without realizing it.
In This Episode of The Sigrun Show:
Key Takeaways:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 25 Jun 2021 | 6-Figure Breakthrough Series with Hannah Mang | 00:18:18 | |
Hannah Mang’s copywriting business was going well, but she felt as if she was trading time for money and never got around to do what she really wanted. She decided to sign up for SOMBA Kickstart in 2020, and even though she wasn’t new to online business, she started over with building her email list and client base, and created a whole new online course. In this episode, she shares how by following the SOMBA Kickstart process, she reached the 6 figures much faster than she could ever have done on her own. In this Episode of The Sigrun Show:
Doors to SOMBA Kickstart Open Today! I’m starting another round of SOMBA Kickstart on July 5th, and the doors to sign up open today. With SOMBA Kickstart, you'll create your first or next online course to attract your ideal clients and build your list with the proven step-by-step process, all in just 10 weeks. Do you want to eliminate procrastination and fast track your online business this summer? Find out all about SOMBA Kickstart here. | |||
| 28 Jun 2021 | 6-Figure Breakthrough Series with Monika Stolina | 00:19:30 | |
Monika Stolina was going through a period of struggle after suffering tragedies in her private and professional life. She was looking for a new way to live her life and do business, and in September 2019, she decided to take a leap and participated in SOMBA Kickstart. In this episode, she shares how she found her life’s purpose while participating in Kickstart. Now, she has consistent 5-figure launches and has built a business she loves and can live off. In this Episode of The Sigrun Show:
The doors for SOMBA Kickstart are open for a limited amount of time! SOMBA Kickstart is the only program you need to eliminate procrastination and overwhelm and fast-track your online business. In just 10 weeks, you'll create your first or next online course, attract your ideal client, and build your list with my proven step-by-step process that has helped over 1000 entrepreneurs sell highly successful online programs. I truly wish this program existed when I started out. Do you wish someone could just tell you exactly what to do to get results in your online business? Then SOMBA Kickstart is for you. FInd out more here. | |||
| 23 Jun 2021 | 6-Figure Breakthrough Series with Maria Bonilha | 00:16:26 | |
Maria Bonilha used to be a freelancer trying to make ends meet. When she joined SOMBA Accelerator in the spring of 2020, she had a list with only 20 names on it and zero 1-1 clients. Today, she runs a 6 figure business, has built a team and created an ascension model with several successful programs. In this episode of the 6 Figure Breakthrough Series, Maria shares how she successfully launched her first mastermind program and signature academy, scaling her business to 6 figures in 12 months. In this Episode of The Sigrun Show:
If Maria can do it, so can you! This week I’m running a FREE 5-day training, and there’s still time for you to catch up and get on board. I’m offering this training to get you to take action so you can succeed with your online business this summer and beyond. Instead of overwhelming you with information, you will be immersed in actionable workshops, practical exercises, Q&A and hot seats with me — all for FREE. To watch the replays and participate in the next live training, sign up here. | |||
| 02 Jul 2021 | 6-Figure Breakthrough Series with Judith Peters | 00:23:12 | |
Judith used to be a typical trade-her-hours-for-money copywriter until she had her first breakthrough during SOMBA Kickstart in 2018, when she realised that she could scale her business. In this episode, she shares the highlights of her online business journey, how her life has changed once she went online, and how she scaled her business, achieving a 6-figure launch at the beginning of the year. In this Episode of The Sigrun Show:
Are you ready to grow your business and scale to consistent $10K - $20K months? In my 12-month group coaching program Momentum, you get the coaching, accountability and support you need to take your business to $250K and beyond. You’ll create scalable programs to leverage your time, learn how to launch so you can sell more in less time, and create your ascension model. Curious to find out more about Momentum? Then participate in the Momentum Information call on July 5th. | |||
| 30 Jun 2021 | 6-Figure Breakthrough Series with Iris Seng | 00:22:12 | |
Iris has worked as an architect for over 30 years when she decided to start an online business on the side. When she took part in SOMBA Kickstart, she created her first online course, immediately had over 200 participants and made her first sales. In this episode, she shares how she said goodbye to her corporate job, turned her side-business into her full-time business, and went her own way. In this Episode of The Sigrun Show:
The doors to SOMBA Kickstart are open until tomorrow If you want to fast-track your online business by following a proven process that has helped over 1000 entrepreneurs create and sell online courses, Kickstart is for you. If Iris can do it, you can too. Go here for more information on SOMBA Kickstart. | |||
| 07 Oct 2020 | How to Figure Out Your Brand Personality with Kira Hug | 00:39:04 | |
If you’re a writer, you can’t make a living - this was the belief Kira Hug grew up with, so rather than pursuing a writing career, she became an artist. By 2015, Kira had tried out many ideas, even started a business in the wedding industry, but nothing quite fit. It wasn’t until a friend told her that she could actually make money writing copy for other people that she decided to go down this road. She put a transition plan into place, joined a mastermind group, surrounded herself with other copywriters and learned as much as she could, all the while building up her business and creating her own brand. Now, she specialises in writing conversion copy and helps small businesses to define their brand personality. Kira and I worked together two years ago and I loved the process we went through. She surveyed and interviewed my clients in order to create emails and sales pages that really spoke to my audience. Everytime I want to write a sales page I think back to the process she used, which I’m still benefiting from today. This week on The Sigrun Show, Kira talks about how she invested in herself from the very beginning and how she started focusing on branding. She also shares her brand living room framework and how you can use it to define your own brand personality. If you ever wanted to get clear on your branding, don’t miss out on this episode! “To write copy, you need to understand your messaging, your voice, your tone and your audience.” - Kira Hug
In This Episode of The Sigrun Show:
Do you want to learn more about branding? Find out how to create a standout brand and website or how to build your personal brand on LinkedIn.
Creating Your Brand Personality: The Brand Living Room Framework To create brand personality, Kira came up with a framework where she tells her clients to envision a figurative living room and slowly fill it with things that represent them. To envision your own brand living room and create your brand personality, follow the following steps:
Step 1: You Imagine yourself in your brand living room. You are the face of your brand. How are you showing up? What is your energy and what are you wearing? Some people are very clear on what they would have in their living room, down to their signature colour and tiny details. If you don’t have a clear mental picture of your living room and yourself in it, think about who you are and how you want to come across to others. Are you more casual or elegant? Loud or mellow? Then think of details you could add that represent you. What’s your favourite animal? To finish off step one, imagine you have to give a toast. What would you say? What do you care about most? This will uncover your core values, which you then will incorporate in your messaging.
Step 2: Your guests Imagine you have guests in your living room. They represent your audience, and you need to figure out what their level of awareness is. How well do they know you and what you’re offering? Try to determine your proximity to your guests by understanding into which of the following categories they fit in:
Category 1: These are the people who are most aware of you. They are the ones who buy all your products, constantly talk about you and refer you to others.
Category 2: These are the people who are product-aware, meaning they know about you and your offer but they haven’t bought it yet. They are the people who aren’t sure yet if you are the best solution for them, and you’re trying to convert them. Think about what kind of questions these people might ask you.
Category 3: These are people who know that there are solutions to their problems out there, but they may not know about your solution yet. They know somebody can help them, but they haven’t heard of you yet.
Category 4: These are the people who are problem-aware, meaning somebody told them that they can show up with their problems and you can fix them.
Category 5: These are people who are completely unaware. They don’t know they have a problem and are not looking for a solution. In order to get them into your living room, you would have to stand on your porch and shout at them to get their attention.
It’s important to determine into which categories your audience fits, because it will affect the way you will talk to them.
Step 3: Nailing your setting What you’re offering and who you are needs to be of relevance to your audience, that’s why you need to understand what is happening outside of your living room. What are your guests thinking about when they walk into your living room? What stresses them, what moves them? What’s on TV, what’s on the news? Having a deep understanding of what is going on outside before you start writing your copy helps you to speak in a human way to your audience.
Step 4: Your advantage Imagine your living room and the guests (your audience) sitting in it. What are you teaching them that makes you different from everybody else? When are people leaning in and listening to you? Figuring out what you do differently will set you apart from others and give you an advantage.
Step 5: Standing out in your marketplace And finally, evaluate how well your audience is paying attention to you. How crowded is your marketspace? Do your competitors use the same words you do and make the same claim? While at times it’s great to ignore your competitors, there’s also a point where you need to pay attention to what they are doing. Analyse them and understand their message, their offers, their mechanisms and how they deliver - not to copy them, but to understand what you need to do to pivot your own message. Did this exercise help you with your brand personality? I would love to hear what you came up with. You can follow and connect with me on Facebook, Twitter, and Instagram.
Sigrun LIVE Every year in October, I host a live event in Zurich, Switzerland, where my SOMBA students and Mastermind members meet in person to mastermind, get new ideas, catch up with like-minded people, get inspired by guest speakers and leave feeling ready to take action on their dreams. Due to the Coronavirus, this year I’m holding the event online and it will take place from October 23rd to 24th. But there is more: For the first time, anyone who is not in SOMBA, Momentum or one of my mastermind programs can join the event! To find out all about Sigrun LIVE and how you can join, click here.
Connect with Kira Hug:
Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift! | |||
| 19 Jan 2018 | How to Create and Run a Successful Membership Site with Mike Morrison | 00:45:09 | |
Mike Morrison discovered the potential of having an online business when he made his first dollar online more than a decade and a half ago. He is the co-founder of the company, The Membership Guys, where he plays a crucial role in the growth of successful 6 to 7-figure memberships. He has worked with big brands such as McDonald’s, ITV and Ancestry.com and owns the largest free Facebook group for membership site owners.
Mike talks about the factors to consider in creating and running a successful and growing membership site. He explains how you can establish relationships in your community and how to reduce member overwhelm and site owner overwhelm. He also goes over how you can make the experience -- both yours and that of your customers -- more relevant and personal despite the number of members.
“A membership should be this interconnecting ecosystem where your membership makes sense in the context of other things that you’re doing.” - Mike Morrison
In This Episode of The Sigrun Show:
Key Takeaways:
Connect with Mike Morrison:
Please share, subscribe and review on iTunes
Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 12 Dec 2018 | Creating a Thriving Online Business with Baby Sleep Trainer Tamiko Kelly | 00:29:03 | |
Tamiko Kelly has been helping families as a baby sleep trainer since 2008. She assists tired parents through in-home services or her online course so that they can learn how to get their babies to sleep like an angel through the night. With more than 50,000 hours of training experience, she has perfected the system of getting children aged zero to seven to sleep without tears.
In This Episode of The Sigrun Show:
Resources Mentioned:
Connect with Tamiko Kelly:
12 Days of Masterclasses! Uplevel your business through the holidays! Join us as we celebrate the 12 Days of Christmas. Throughout the Christmas holiday, we’re giving away 12 of our most popular, strategy-packed masterclasses - FREE!
You’ll get one free 60-minute masterclass delivered right to your inbox each day for 12 days! It’s my Christmas gift to you - so, what are you waiting for? Let’s take your online business to the next level this Christmas. Click here to sign up.
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! | |||
| 19 Sep 2017 | How to Create Your Core Message and Deliver a Signature Talk with Carol Cox | 00:24:38 | |
Carol Cox founded Speaking Your Brand to help determined and highly driven women entrepreneurs put their message - their core idea - out in the world in their desire not only to succeed in business but also to inspire and affect change. Aside from teaching business and marketing at a university for more than 15 years, Carol also does speaking engagements and conducts training on leadership for women, branding, and public speaking. Carol shares how she came up with a framework that can make a presentation attention-grabbing and compelling while providing useful information to the audience. She also shares the process to help others discover their core story so they can use it in highlighting their topic. She explains how you can turn your core message into a signature talk and provides some helpful and practical advice on how you make your presentation compelling.
“What’s important is that you took your personal story and you universalized it so the audience can see themselves in you.” - Carol Cox
In This Episode of The Sigrun Show:
Key Takeaways:
Acts of a Signature Talk:
Resources Mentioned:
Connect with Carol Cox:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 09 Oct 2017 | How to Launch and Sell Out a Mastermind Program | 00:25:56 | |
If you’re thinking about starting a mastermind program, there are many things you need to consider to ensure you have a successful launch. Starting a mastermind is not something you create and then sell out after a week. You have to seed for a long period of time.
Over the last two years, I have hosted over 20 different mastermind programs - each of various sizes and structures. In this episode, I share what I’ve learned about launching and selling out a mastermind program, why it’s important to determine if your audience wants your program before you launch, and the steps you need to take to ensure your program sells out. “Be willing to go all in and follow up.” - Sigrun In This Episode of The Sigrun Show:
How to Ensure You Sell Out Your Mastermind Program:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
Create Your Best Year Yet! It’s never time, money or skills that stop you from achieving your dreams. It’s your excuses. It’s the stories you tell yourself. Now is your chance to create a new story.
Are you ready to create your best year yet in business? Are you ready to ramp up your business, take it to the next level, and achieve your business goals and dreams? Join one of my mastermind groups now! | |||
| 06 Aug 2018 | What to See and Do in Iceland | 00:17:19 | |
For many years, tourism wasn’t a growing industry in Iceland. In fact, for a very long time there were only about 500,000 tourists visiting this beautiful nation each year - at least until the Eyjafjallajökull volcano erupted in 2010, which made international headlines for stopping air traffic over Europe and the Atlantic for two weeks.
Since then, Iceland has made international headlines several times, which has caused a significant spike in tourists visiting as well as people scouring Google to learn more about it.
I love Iceland, and as a native Icelander, I am frequently asked about the activities you can do and places you can see while visiting the country. So, in this episode, I share a behind-the-scenes glimpse of what it is like to visit Iceland, the events and festivities you can attend, and the beautiful scenery you can explore while touring my homeland. I also share some of my favorite scenic landscapes and activities I enjoy with my family and the participants of the Mastermind Retreat Iceland.
In This Episode of The Sigrun Show:
Resources Mentioned:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
Have the Business Breakthroughs You Deserve! Book Your Mastermind Retreat Iceland Spot Today. Are you ready to explore your horizons and take your business to the NEXT LEVEL? Ready to scale your business, make new and meaningful relationships with other ambitious online entrepreneurs, and design a business plan that will help you reach your next level of success? Join us for 6 days in the Land of Fire and Ice for an experience that will change your business - and life - like never before!
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| 29 Jul 2020 | How I Became a Teenage Activist and Entrepreneur by Living Lively with Haile Thomas | 00:38:06 | |
Haile Thomas is the youngest person to ever appear on the Sigrun Show, and she has an inspiring story to tell.
At only 19 years old, she is an international speaker, activist and CEO of her own non-profit HAPPY, which she founded when she was 12. She has been featured on TV and highlighted in publications like O Magazine and Teen Vogue.
Her journey started when she was a very young child and her parents welcomed her to joining conversations they had with other adults instead of sending her away to play. It made her very secure at an early age.
When Haile’s father was diagnosed with diabetes and the medications he had to take caused severe side effects, her family started looking for alternative treatments. Haile was fully involved in the process of healing her dad and in the process learned about the power of healthy nutrition and coming together as a community for a cause. In the end, her family was able to reverse the condition of her father without the use of medication.
Haile felt so inspired, but was also increasingly shocked that children aren’t learning more about leading a healthy life. She made it her mission to motivate and empower young people to prioritize self-care and pursue healthy and purpose filled lives, impacting thousands in the process.
“When you follow that intention and purpose behind what you’re doing, all else that you need follows suit.”- Haile Thomas
Speaker at the Selfmade Summit I came across Haile when I was planning the Selfmade Summit in Iceland. It would have been this year, but because of the ongoing pandemic I postponed it to June 2021. I had most of my speakers lined up, but I wanted to also have someone speak on stage who was younger. Haile was recommended to me by other entrepreneurs, and when I checked out her website, I knew she was the one.
In this episode of the Sigrun Show, she talks about the moment she became an activist, the time she worked with Michelle Obama and how this year has affected her work so far. She also introduces her new book Living Lively.
If you want to be inspired by a young woman who has achieved incredible things at a very young age, lean back and hit play.
What you will get out of this episode:
Do you want to know more about speaking up and making yourself heard? Learn how to speak your mind even if your voice shakes.
The Incredible Journey of Haile Thomas
When Haile was a child, her father was diagnosed with diabetes. The medication he had to take caused severe side effects, and the family thought of alternative ways to treat him, including a healthier nutrition. They were able to reverse his condition, and Haile felt so inspired that she wanted to do more to promote wellbeing and healthy living.
She joined the youth advisory board for the Alliance for a Healthier Generation, a non-profit in the US. It was the first step in what would become an unique journey.
Haile underwent extensive training, was taught what was going on in the world and what she could do to help her community. The organisation saw her potential for public speaking, and at the age of 10, Haile had her first speaking engagement at a big health conference in Washington D.C.
She was speaking in front of corporate leaders, people from the health and wellness industry, chefs she had always admired on TV, and former First Lady Michelle Obama.
After the event, Haile was approached by representatives of hotels who liked the idea of children being involved in their own wellbeing so much that they wanted her to revise their kid’s menu which was being served across the country and in the Caribbean.
It was this partnership that got the media’s attention. Haile spoke on national TV, was invited to podcasts and interviewed by local news stations. She attended big events and met high-profile people, but she started to realise that she was losing the ability to really make an impact in the way she originally intended to.
Book release of Living Lively and Keynote Speaker at the Selfmade Summit
Together with her mother, she started brainstorming about how she could be more community centred and came up with the idea to create a non-profit where she could talk to children and educate her peers.
Even though she had a lot of knowledge, she felt she needed to get an external certification in order to validate her before others. However, what really drove her was the desire to learn as much as she possibly could in the field. She attended the Institute for Integrative Nutrition and was the youngest to graduate as a nutrition health coach. She was 16 years old at the time.
More confident with her education and ability to speak, Haile was able to infuse her expertise into her non-profit HAPPY. Her work today includes talking about nutrition and cooking, but also mental health and self-care.
Her most recent step is the release of her book Living Lively. She was collecting ideas for years, and has now combined the topics of self-growth and wellness with nutrition. “It feels like a human 101 guide from the perspective of a young person - that’s exactly what Living Lively is.”
We can doubtlessly expect many more great things from Haile, and I’m proud she will be attending the Selfmade Summit in Iceland next year as a keynote speaker.
Did this episode inspire you? I would love to hear your thoughts! You can follow and connect with me on Facebook, Twitter, and Instagram.
LIVE Workshop: How to Launch in the Next Normal Secure your spot for the brand new live workshop: How to Launch in the Next Normal. Launching is the foundation of my 7 figure business, and I want to teach you how you can launch your own products or services to be successful in the next normal. Do you want to discover the tested and proven launch method that works in any economy, even during a recession? In this live workshop, I am going to show you what you should and should not do to have your best launch yet. The workshop will take place on August 7th.
Sign up here.
Connect with Haile Thomas:
Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift! | |||
| 15 Aug 2018 | The Story Behind My Biggest Email Mistake | 00:13:29 | |
Building an email list is essential for building a profitable business but doing it does take some effort and is not without risks. Depending on the size of your list, you may have to manage multiple segments or sales funnels - and you might even end up sending the wrong email by mistake!
Rest assured that you are not the first person to make this mistake and most of your subscribers will be understanding.
I chat about some of the most common email mistakes entrepreneurs make when interacting with their email subscribers. I share the story of the worst email mistake I ever made, how my subscribers reacted, and how I dealt with it. I also explain how this experience gave me the confidence to know that I can deal with any email blunders that may pop up in the future. “Even if we send it to another person on our team, we might overlook mistakes. Hey, we’re just human. Like you.” - Sigrun
In This Episode of The Sigrun Show:
Resources Mentioned:
Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! | |||
| 02 Jun 2021 | How to Create a Compelling Vision with Blanca Vergara | 00:21:16 | |
Do you have a compelling vision for your online business? Having a vision doesn’t only give your business purpose and direction, it also helps you define your goals. A powerful vision plays a big role in leading your business to success. Last summer, Blanca Vergara participated in my 10-week program SOMBA Kickstart. She started the program thinking she wanted to be a business coach, but during the 10 weeks, she underwent a big transformation and found her true calling. In this episode, she shares how she discovered what she was truly meant to do in this world and how she created a compelling vision for her new business. We also talk about the importance of giving yourself permission to move forward, and what you can do if you’re struggling to nail down your vision. “What Sigrun has done for me is put a big mirror in front of me and tell me I can do it.” - Blanca Vergara In this Episode of The Sigrun Show:
Jump into June by joining Online Business Summer School! If creating a compelling vision is something you struggle with, I have just the thing for you: I’m currently running Online Business Summer School, a FREE program for anyone who wants to build their business during the summer, put themselves out there and grow their audience and revenue. This week, we’re working on creating a powerful and compelling vision, and it’s not too late for you to sign up. If you’re serious about your online business, join us and make massive progress this summer. | |||
| 26 Jun 2019 | How to Humanise Your Marketing for Business Success with Mark Schaefer | 00:38:58 | |
Mark Schaefer is a world-renowned speaker and educator of graduate marketing subjects at Rutgers University. His clients include global brands such as Dell, Adidas, and the US Air Force to name a few. He has also made guest appearances on national media channels such as CNN, CBS News, and The New York Times. He is also a best-selling author of seven books, which he wrote in the last ten years, that has been translated into 12 different languages and used as study materials in over 50 universities. Mark recently launched his book Marketing Rebellion, which ranks as number one in the Marketing and Advertising categories on Amazon.
Mark joins me today to share the basic principles discussed in his new book, Marketing Rebellion, where he identifies the lies and secrets in the marketing industry. He explains the crucial mindset change that today’s marketers and advertisers need to make as well as what to do as business leaders about adjusting to the changes in marketing trends. Mark also shares the root of what businesses should be doing in marketing and what’s missing in today’s marketing according to the Father of Marketing himself, Philip Kotler. “Psychology, sociology, anthropology - marketing is all things human.” - Mark Schaefer
In This Episode of The Sigrun Show:
Resources Mentioned:
Connect with Mark Schaefer:
Build a WIldly Successful Online Business - Join SOMBA Today!
Are you ready to make this year your best year in online business? Learn the business framework and strategy that has been proven to help entrepreneurs like you grow their business to become wildly successful, six-figure businesses! Join SOMBA, the only year-long MBA course and mastermind program designed to help you avoid the pitfalls that most entrepreneurs face, learn the proven strategies and techniques that have helped countless entrepreneurs go from business idea to wildly successful online businesses, and a proven path to successfully launch your business and consistently gain and keep new clients.
If you’re ready to take control of your business and see massive results, register today to join SOMBA - The Online MBA Program for online entrepreneurs. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!
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| 01 Sep 2021 | Use Neuroscience to Reprogram Your Brain and Break Through Your Blocks with Jill McAbe | 00:36:22 | |
Jill McAbe is a bestselling author, teacher and coach in the fields of business success, finding one's purpose, and the science of high performance and change. Her best-selling book, It’s Go Time: Build the Business and Life You Really Want, helps people build expertise-based businesses doing what they love. In this episode, Jill shares how she became interested in goals and what we need to do to reach them. She explains what hot goals are and how neuroscience helps us to understand these subconscious goals. Jill is particularly interested in how people in their 50s and 60s can reprogram their brains to have more meaningful lives and live with purpose. We talk about the relatively easy things that we can do to make this happen. We also discuss what she included in her book - It’s Go Time: Build the Business and Life You Really Want - to help entrepreneurs succeed and reach goals they may have felt were previously unachievable. In this Episode of The Sigrun Show:
Connect with Jill McAbe Are you tired of working too much and making too little? I can help. If you’re a freelancer or coach with as many clients as you can handle but you can’t seem to get out of this overworked trap, I can help. I invite you to apply to receive a personal assessment from one of my expert coaches where they’ll help you figure out the steps to take to get out of the trap. | |||
| 23 Apr 2018 | GDPR: Online Marketing Changes with Suzanne Dibble | 00:36:16 | |
Suzanne Dibble is a multiple award-winning business attorney and an expert on data protection and GDPR regulation with a strong passion for helping small business owners and entrepreneurs protect and grow their online businesses. She has worked closely with many famous entrepreneurial leaders and innovators including Richard Branson and Simon Woodroffe. She is recognized as one of the few lawyers that truly understand the online business world as well as regulatory law and policy and how it affects small business. Suzanne joins me in this episode and explains what online entrepreneurs need to do to become compliant with the GDPR laws and regulations. She talks about the difference between the GDPR’s general consent requirements and freely given consent, how to encourage current subscribers to re-engage with your content while meeting the GDPR requirements, and how entrepreneurs can continue to use freebies to grow their list. She also explains the importance of conducting a Legitimate Interest Assessment, whether using a double opt-in approach to your list building strategy is enough to comply with the GDPR requirements, and how to prepare for potential complaints regarding the data privacy of your email list.
“You have got to take steps to be compliant with GDPR, but don’t stress about every single, tiny detail.” - Suzanne Dibble
In This Episode of The Sigrun Show:
Key Takeaways:
Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 08 Jul 2020 | How You Need to Pivot Your Content in the Age of COVID with Celinne da Costa | 00:31:56 | |
Have you ever felt you’re living your life according to what other people expect of you?
Celinne da Costa felt exactly like this when she was working a corporate job around the clock for a big agency in New York. When she was a child, she immigrated to the US from Italy and felt she had to work extra hard to achieve the American dream.
She had big expectations about who she needed to become, but when she started feeling miserable and without purpose, she realised that all this time she had worked to become a version of who others wanted her to be. She had been living other people’s dreams.
Then she fell into a low. Her grandfather died, her boyfriend broke up with her on her birthday, she didn’t get the promotion she expected and her rent went up by 30%. That’s when she knew things had to change. Nine months later, she was on a one-way flight to Europe.
Celinne embarked on a social experiment. She challenged herself to travel the world through couch surfing, never going to a hotel but sleeping in the homes of strangers. She ended up staying with 100 people in 20 countries. The experience has brought her to where she is today.
In this episode of the Sigrun Show, Celinne talks about how interviewing all the people she met around the world made her discover that every single person has a story to tell. She shares how she took this insight to start her own business, helping others find out who they are and who they want to become, and creating a powerful brand story around them. Celinne also talks about how she shifted her content to align with the changing times we live in.
This episode is for you if you want to find out what the essence of a good story is, and if you want some tips on how you can pivot your content in the age of COVID.
“Every single day, my goal was to share a story.”- Celinne da Costa 12:36-13:04
What you will get out of this episode:
Ready to pivot your content or discover your own story? Learn to tell your story or check out how you can connect with your dream client through storytelling.
How to Pivot Your Content Right Now
Since the outbreak of the Coronavirus, Celinne observed that people are mostly reactive with their content, posting and publishing it without thinking how it relates to their business and the people they’re trying to serve. “It was as if everyone was running towards something, climbing on top of each other, creating a mess.”
With the changing situation, it’s become clear that your content needs to change to be able to speak to the needs of your audience. The best way to do that is by being proactive and showing up as a leader in your niche. Here, Celinne shares tips how you can shift your content in the age of COVID.
Come back to your bigger “why” This is the key to creating your content. Ask yourself why your business exists, why you get out of bed in the morning, what your bigger purpose is. Dig deep within and reconnect with your vision and mission.
The needs of your audience Once you have your “why” clear in front of you, think about what kind of content would serve your audience right now. It should be content that is still relating to your why, but also isn’t blind to the events that are happening. Say focused on the bigger message you want to share and how that can benefit your audience. Stories about 100k months or going on travelling adventures were inspirational when people believed that it was possible for them, too. But right now, these big stories feel untouchable for people who are in survival mode. Make your content shift and speak to the problems people have right now.
Vulnerability Share your challenges and struggles with your audience. Tell them you understand what they are going through because it’s affecting you, too. Make them see how you’re showing up during these times, and how they can deal with the situation.
Short-term comfort A lot of entrepreneurs are thriving right now because they’re offering short-term solutions. What people need right now are quick wins, so it’s not the best time to offer year long programs or processes where they won’t see results early on. Give your audience something they can implement and see results right away.
Brand building Not everyone has the resources to invest in you right now. But you should still think about creating connections and inspiration by sharing your vision and giving people value. You can do this through a freebie, a masterclass or even your higher end content. Because when the crisis passes and people have the resources again to invest, they are going to remember the brands that gave them inspiration and guidance during this difficult time, and turn to them.
Did this episode help you get ideas on how to pivot your content? Let me know if you made any shifts with your content. You can follow and connect with me on Facebook, Twitter, and Instagram.
Momentum This week, I’m starting a new sprint inside my Momentum group coaching and accountability program. Most online entrepreneurs plan and prepare their launches too late or just a couple of weeks before they want to launch. With this new 60 day sprint, our Momentum members will create a runway so their launches can take off in the fall. I always have a runway in my launches and this is the first time I break down exactly what you need to do to have a multiple 6 or 7 figure launch.
I’m so excited to see everyone in Momentum take off with a great runway. If you’re making money in your online business but not yet at $20K/month then Momentum might be something for you.
Click here for more information. Connect with Celinne da Costa:
Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift! | |||
| 28 Jul 2017 | How to Become Known in 30 Months or Less with Mark Schaefer | 00:28:01 | |
Mark Schaefer is the Executive Director of Schaefer Marketing Solutions, LLC., a social media marketing consultant and keynote speaker. He is the author of several books including Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age and The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business. His speech at the Social Media Marketing World 2017 conference was one that inspired me to launch The Sigrun Show with 100 episodes in 100 days. He joins me today to share his entrepreneurial journey, how he transitioned from the corporate world to becoming a recognized consultant, speaker, and author, and what inspired him to write the book Known. He also shares many valuable tips and strategies for aspiring, new entrepreneurs to become recognized in their fields, necessary steps to take to become recognized as an expert, and why determining which medium to use is important in your content marketing strategy.
“Everybody starts as a nobody, so you shouldn’t be afraid of that.” – Mark Schaefer
In This Episode of The Sigrun Show:
Mark’s 4 Strategies for Becoming Known in Your Industry:
Connect with Mark Schaefer:
Be Inspired. Think Big. Take Action & Turn Your Passion Into Profits. Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode and want to be inspired, think big, and take action, head over to iTunes to subscribe to the show and leave your honest review! Help us inspire more people to think big, take action, and turn their passions into profits by sharing your favorite episodes with your friends on your social media sites.
Grab Your Free Training! Want to turn your passion into profits? Grab my free video training course that includes my 7-step formula to finding your true passion and identify the business idea that’s right for you! Click here to start turning your passions into profits today! | |||
| 04 Jun 2021 | How to Think Bigger with Don Hobbs | 00:29:14 | |
A big vision and a small vision take exactly the same amount of time, effort and energy — so why not think big? Don Hobbs, my guest this week on The Sigrun Show, really inspired me with these words. Don began a successful sales and leadership career when he was just 18 years old, working with personal development legend Jim Rohn. He built and owned several companies and is a speaker, influencer, and president of Success magazine. His ultimate vision is to inspire people to change their lives and businesses and in this episode, we talk about how you can think bigger, act bigger, and really show up — because the world has never been changed by anyone who’s played small. In this Episode of The Sigrun Show:
Don’s most inspirational thoughts from this episode A big vision and a small vision take exactly the same amount of time, effort and energy. But if you think small, no one wants to join or follow you. If you think big, everyone wants to join you and be inspired. The only difference between these two results is how big you think, the vision you have. Quoting Cherie Carter-Scott. Commitment is what turns dreams into reality. Your choice is what you want, and your commitment is what allows you to have it. It doesn’t matter what you commit to, what matters is the relationship you develop with yourself by committing to what you want. When you commit, you know you can be counted on to do what you say you will do. For people who have a strong investment in not getting what they want, commitment is extremely uncomfortable and sometimes painful. The painful part is letting go of the attachment to not getting what you want. Commitment means getting out there and making it happen. When you have committed to someone or something, there is no more confusion or doubt. You have direction, focus and purpose. Commitment gives you freedom and great power. Commitment means that you back yourself and that you stand behind your choices. Commitment means giving yourself all the power in your life. It means being committed to you. Quoting Marianne Williamson. Our deepest fear is not that we’re inadequate. Our deepest fear is that we are powerful beyond measure. It’s our light, not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous? Actually, who are you not to be? Your playing small doesn’t serve the world. There’s nothing enlightening about shrinking so that other people won’t feel insecure around you. As we let our own light shine, we unconsciously give others permission to do the same. As we are liberated from our fears, our presence automatically liberates others. Playing small doesn’t serve anybody. The world has never been changed by somebody who played small. The world has been changed by people who said: It’s not ok that it’s like this. People deserve more. If you’re inspired and have a vision for doing something, make it a big vision. Let’s not live as an example of what not to do, but what to do. Knowing that you are enough is the core of it. Are you ready to think big? Showing up, thinking big and putting yourself out there starts with one simple thing: Taking action. I invite you to take action this summer. I’m currently running Online Business Summer School, the best and biggest FREE program I’ve ever done, and it’s for anyone who wants to make massive progress in their online business this summer. We’re one week in and already worked on creating a powerful and compelling vision. So many summer schoolers have already shared amazing breakthroughs! And… … it’s not too late for you to catch up! If you’re serious about your online business, join us and make massive progress this summer. Sign up for Online Business Summer School now.
Don on Instagram | |||
| 16 Jun 2021 | My Origin Story: The Path to 8 Figures | 01:06:25 | |
This is a very special episode of The Sigrun Show. For the first time ever, I switched seats and instead of being the interviewer, I’m the one being interviewed. My dear friend Selena Soo agreed to help me tell my story from a different angle: By asking me questions you always wanted to know the answers to. My biggest struggles, setbacks and low points, but also my most powerful epiphanies, lessons and wins — we’re going over a lot I’ve never shared publicly before. Not just to tell you an entertaining story, but to provide value and inspiration for everyone who finds themselves on the rocky road of entrepreneurship. Here’s my path to 8 figures. In this Episode of The Sigrun Show:
Are you ready for real progress in your online business? Then my upcoming FREE 5-Day Course: Your Ultimate Business Success Path — 5 Milestones in 5 Days is perfect for you!
If you want to take action and get traction in your online business this summer, join me for 5 days where you’ll learn the specific steps to take in your online business to get the clients, income and impact you want — and achieve your goals without wasting your time on “busy work”. | |||
| 08 Apr 2020 | How to Build Your Personal Brand on LinkedIn with Dr. Natalia Wiechowski | 00:31:26 | |
Have you ever received one of those connection requests on LinkedIn from a person who obviously has no idea what your business is about?
I have, many times.
Growing your connections on LinkedIn can really pay off, but your success lies in how you go about doing it. And Natalia Wiechowski, LinkedIn strategist, knows exactly how to avoid making mistakes.
I came across Natalia when I was scrolling through the podcast charts looking for an interesting guest, and her name popped up. I immediately knew she has valuable information to share with you.
Before Natalia became a LinkedIn strategist and personal branding expert, she was a doctor of philosophy and worked as a library manager in the United Arab Emirates, but soon moved into marketing. By the time she was 29, she realized that she was living an illusion. “I always thought I’ll be happy in my next job, without understanding what happiness really means to me.” She felt miserable, quit her job, went on a 9-month sabbatical and finally found her dream lifestyle and career.
When Natalia was looking for a professional platform through which she could bring traffic to her blog, she discovered LinkedIn. Today, she is known as the LinkedIn marketing unicorn, was invited by Forbes to join their coaches council and has become a LinkedIn learning author, creating online courses for LinkedIn.
So if you want to grow your audience on LinkedIn but don’t know how, this interview with Natalia is for you.
On this episode of the Sigrun Show, she reveals the strategy behind growing your connections and the 5 steps to increase your following on LinkedIn, plus she talks about how she manages to run her business in two languages.
If you want to learn how to approach a person you want to connect with on LinkedIn using the right message, this episode will help you.
“I needed a platform where people have a brain, where they want to learn and listen to me, not only look at pictures. LinkedIn was it.” - Natalia Wiechowski
What you will get out of this episode:
Are you inspired to grow your following on LinkedIn? Let me know what strategy you are using and if Natalia’s advice was helpful for you. You can follow and connect with me on Facebook, Twitter, and Instagram.
Connect with Natalia Wiechowski:
Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift! | |||
| 02 Feb 2018 | Selling Anything Without Being Salesy with Matthew Kimberley | 00:25:59 | |
Matthew Kimberley is a keynote speaker, entrepreneur, sales trainer, and sales expert helping small business owners grow their businesses from low 6 figures to 7 figures and beyond. He is the founder and developer of the Professional Persuasive Sales Improvement Program and has been the keynote speaker at numerous events including Chris Ducker’s Youpreneur Summit. In this episode, Matthew shares how he became interested in helping small businesses and entrepreneurs improve their sales process. He goes over the process of selling any product, service, or program without being salesy, the value of being able to sell yourself, and the importance of using testimonials and social proof in your sales copy. He also explains the importance of infusing authenticity, personality, and integrity in your sales process and how it can affect your ability to convert prospective clients into lifelong customers. “If you can show the world what you’re about from day one, then you’re going to become more magnetic.” - Matthew Kimberley In This Episode of The Sigrun Show: The value of being able to sell yourself The importance of chronologically working through each stage of the sales process How using social proof in your sales copy can impact your conversion rate Using testimonials to mitigate objections and fears Leveraging people’s “fear of missing out” in your sales process The importance of using FAQs to handle objections Injecting energy, curiosity, and personality into your sales copy Infusing authenticity and integrity into your sales copy and process Resources Mentioned: Book Yourself Solid by Michael Port Key Takeaways: It’s not about closing 100% of the deals. It’s about giving yourself the best competitive edge in the marketplace. You need to focus on identifying opportunities, then diligently following the process as well as you can. You want to be the best version of yourself. If you have nothing to hide, you can ask for more. Connect with Matthew Kimberley: MatthewKimberley.com Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 17 Jun 2019 | [Client Success Story] How Investing in Yourself Helps You and Your Clients Grow | 00:17:17 | |
Juliane Banner helps alternative medicine practitioners create a sustainable business by teaching them how to find patients through online marketing. Her desire to help and mentor others is fired up by her passion for alternative medicine partnered with a decade of experience in marketing and business administration. Juliane is an online entrepreneur who loves the freedom and control that entrepreneurship provides.
In today’s client success story episode, Juliane shares how investing in herself has helped her business and her clients get better results. She shares how she discovered SOMBA and what inspired her to join the program. She shares how her joining SOMBA has provided the ideal environment she was looking and the significance of having an available and accessible coach, as well as a supportive community, that offers valuable guidance. She also shares how joining SOMBA and investing in herself has impacted her online business.
“Now I feel that I have even more to give to my clients. Thanks to the fact that I invested in myself and I grew, my clients can grow more, as well.” - Juliane Banner
In This Episode of The Sigrun Show:
Free Masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success
Are you ready to get serious about building and scaling your service-based business for long-term success? Join me for my free masterclass: The 3 Secrets to Growing Your Online Business for Long-Term Success. In this free masterclass, you’ll learn the proven growth plan for creating a sustainable online business and the key mistakes you should avoid while scaling your business. It’s time to make a bigger impact doing what you love, to continuously grow your online business, and to be the kind of person who turns your dreams into reality.
So if you’re ready to scale your online business to new heights, click here to sign up for this free masterclass: 3 Secrets to Growing Your Online Business for Long-Term Success.
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift! | |||
| 14 Oct 2017 | How to Write Emails That Inspire and Convert | 00:21:17 | |
There are many ways to write emails as you reach out and try to connect with your audience. I have determined that the best strategy —among the different email writing styles and techniques— is storytelling. Storytelling has been a powerful way for me to make an impact and connect with people. In this episode, I share how you can find ideas for stories to include in your emails that will inspire and convert to leads and sales. I also go over how to connect your story to what you’re selling, how you can effectively tell a story in two minutes, and the benefits of imagining you’re talking to a friend when telling your story. “Storytelling builds amazing connections and relationships, and makes sales so much easier.” - Sigrun
In This Episode of The Sigrun Show:
Key Takeaways:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 30 Nov 2018 | How to Master Live Video with Ian Anderson Gray | 00:34:40 | |
Ian Anderson Gray is serious about social media marketing and passionate about helping entrepreneurs take their marketing game to the next level and increase their impact, authority, and profits through live stream videos. Nicknamed “The Tools Guy,” he is an international keynote speaker on topics related to social media and marketing tools. He has been featured on multiple marketing podcasts including the Social Media Marketing podcast, Soulful PR podcast, and Chris Ducker’s Youpreneur show.
Ian joins me in this episode to share some helpful tips on how you can effectively master live video streaming. He shares tricks to remember when going live, what to do with the evergreen content you create, and why you need to be smart about posting video clips on social media platforms. He also shares the tools and resources he uses in scheduling and planning for his own live videos and explains what “talk triggers” are and how you can use them to improve your marketing strategy.
“It’s all about authenticity.” - Ian Anderson Gray
In This Episode of The Sigrun Show:
Resources Mentioned:
Connect with Ian Anderson Gray:
Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!
What are you waiting for?
Sign up now to begin your journey to building a profitable online business!
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! | |||
| 18 Aug 2017 | [On Air Coaching] How Do I Spend Less Time on Marketing? with Birgit Pestalozzi | 00:17:41 | |
Marketing is one of the most important parts of running your business. Without it, your potential clients won’t find you or your services. While marketing is key to a business’s success, many entrepreneurs spend too much time marketing their services and not enough time on activities that directly result in revenue to scale their business. Birgit Pestalozzi is the owner of The Happy Heart Coach, a relationship coaching business focused on helping successful women in business find their “Mr. Right” in a time-efficient manner. Over the last several months, she has spent more time and energy on nurturing her growing audience than she has focusing on creating revenue-producing products. She joins me to learn strategies that can help her spend less time on marketing, overcome the “shiny objects syndrome,” and focus on the right things that will help her grow her business. “You don’t have to do everything.” - Sigrun In This Episode of The Sigrun Show:
Resources Mentioned: Key Takeaways:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 28 Nov 2018 | Sneak Peek Into SOMBA Weekly Q&A | 00:24:54 | |
Have you ever wondered what it’s like behind the scenes of our SOMBA program? One of the benefits of being a student in my SOMBA masterclass is the weekly live Q&A session where I address various questions and concerns posted by the members of our community. During these sessions, SOMBA students can ask me anything - from questions regarding certain program modules to specific questions on how to improve their business.
In this episode, I share an insider’s glimpse of our SOMBA weekly Q&A session. This past week, we discussed various social media platforms entrepreneurs should explore to increase their online visibility as well as the key to maximizing the success of your social media marketing across multiple platforms. I also shared the tools and equipment I use to host successful webinars, the best approach to selling your products and services around holiday seasons, and email marketing strategies you can use to segment and categorize your email lists.
In This Episode of The Sigrun Show:
Resources Mentioned: Build a Wildly Successful Online Business - Join SOMBA! Are you ready to make this year your best year in online business? Join the waitlist for SOMBA, the only 12-month personalized growth system designed to build your business with a proven 7-STAGE SUCCESS BLUEPRINT.
If you’re ready for passion, money and freedom and to trampoline yourself into the BIGGEST, wildest version of your success, join the waitlist now and get updates on when SOMBA re-opens! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! | |||
| 23 Sep 2019 | How to Get 137 Sign-Ups for Your Brand New Online Course with Juliane Davidshofer | 00:24:16 | |
Juliane Davidshofer is a thriving female entrepreneur who empowers women through holistic coaching and mentoring. In her mission to equip women to experience happier and empowered lives, Juliane organizes retreats, runs transformation centers, and created the Wonder Woman program. She is a successful network marketer and nutritional coach who has been self-employed for three decades and has inspired thousands of women across the globe.
Juliane joins me today to share how she pursued financial and lifestyle freedom when she decided to be a woman entrepreneur. She explains how she discovered her bigger calling and how this has encouraged her to take the necessary steps to impact more women in different parts of the world. Juliane also shares how she trusted the mastermind group process she was in to maximize her impact and how it led to receiving 137 sign-ups for her brand new online course.
In This Episode of The Sigrun Show:
Build a Wildly Successful Online Business - Join SOMBA!
Are you ready to make this year your best year in online business? Join the wait list for SOMBA, the only 12-month personalized growth system designed to build your business with a proven 7-STAGE SUCCESS BLUEPRINT.
If you’re ready for passion, money and freedom and to trampoline yourself into the BIGGEST, wildest version of your success, join the waitlist now and get updates on when SOMBA re-opens!
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift! | |||
| 10 Nov 2017 | Social Media for Small Businesses with Peg Fitzpatrick | 00:34:17 | |
Peg Fitzpatrick is a social media expert who follows fascinating people on social media regardless of the number of their followers. Peg specializes in visual marketing and creating content on Instagram and Pinterest. She is also the author of the best-selling book The Art of Social Media. Peg joins me to share the advantages and drawbacks of using three of the most popular social media platforms - Facebook, Instagram, and Pinterest. She compares them and shares what small businesses can do to take advantage of these social media channels as they build and promote their business.
“People are building a community, and they want to talk to people they're interested in.” - Peg Fitzpatrick
In This Episode of The Sigrun Show:
Key Takeaways:
Resources Mentioned:
Connect with Peg Fitzpatrick:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 01 Jun 2018 | How to Scale Without You with Alex Navas | 00:43:36 | |
Alex Navas is the founder of Amplified Results, Inc., an ad agency that is passionate about helping entrepreneurs and small businesses thrive through digital marketing. He is also a specialist and strategist who helps his clients see things from a different perspective so they are able to overcome obstacles that are holding them back from maximizing their impact and potential. He has been in the marketing industry for the last 18 years and is passionate about helping others grow financially and spiritually. In this episode, Alex shares the crucial conversation about premium offerings and how to scale your business without you. He discusses how to get to the place where you can charge premium rates on prime programs and still have people sign up as well as what the Premium Client Experience Process is and how it works. He explains the concierge experience he provides, how he customizes the client experience, and why the environment plays a crucial role in the prime programs.
“Your prices—they are a reflection of the impact that you make on people.” - Alex Navas
In This Episode of The Sigrun Show:
Key Takeaways:
Resources Mentioned:
Connect with Alex Navas:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 03 Jan 2018 | From Zero to a Seven-Figure Online Business | 00:45:50 | |
Starting an online business can be exciting, challenging, and a little scary. Starting out with zero subscribers, zero followers, and just an idea and a passion can feel a little intimidating. We often hear about businesses becoming an ‘overnight success,’ but what we often don’t stop to think about is that, in reality, there is really no such thing as being an ‘overnight success’ in business.
Four years ago, when I started my online business journey, I started from zero - zero subscribers and zero revenue. In this episode, I share how I took my business from zero to 7 figures in four years, the key strategies I used to grow my online business to where it is today, and hard lessons I’ve learned about growing an online business.
“What helped me the most was to have a clear goal, and focus everything on my goal.” - Sigrun
In This Episode of The Sigrun Show:
Resources Mentioned:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
Save Your Spot for My Exclusive 100K Framework Free Live Webinar! Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don’t miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You’ll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business! Visit Sigrun.com/100K to register for your spot! | |||
| 24 Apr 2019 | 8 Lessons from Michelle Obama’s Book Tour for Becoming | 00:22:22 | |
I recently flew to Amsterdam for one night to meet with over 20 SOMBA participants. One of the stops on Michelle Obama’s tour for her book Becoming was being held there in the Ziggo Dome with over 15,000 fans, and I simply could not pass up the opportunity to see the former US First Lady in person.
In this episode, I share 8 lessons from attending Michelle Obama’s book tour. I discuss how my values and beliefs on raising children align with Michelle Obama’s and why entrepreneurs need to focus on their health and wellness. As well as sharing how Michelle has inspired me to let go of perfectionism and ask for help. I also share the mantra Michelle used as First Lady when faced with political attacks and why I’ve decided to adopt this mantra when reacting to comments and feedback online.
“You can have it all. But you need to ask for help - or hire help.” - Sigrun
In This Episode of The Sigrun Show:
Resources Mentioned:
Grab Your FREE Plan Your Profits Success Guide Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift! | |||
| 07 Nov 2018 | [On Air Coaching] How to Find a Name and Tagline for a Program with Angelika Schlinger | 00:18:10 | |
Angelika Schlinger is a natural healing practitioner focused on helping female entrepreneurs live their most fulfilled lives through quantum medicine, aura surgery, and homeopathic treatment as well as Successful Mind Coaching programs. She holds a degree in economics and is a Certified Naturopath. She has created the Successful Mind System which helps her clients seamlessly integrate their health and success into their lives and business.
Angelika joins me on this On Air Coaching episode to learn how to create an attention-grabbing name and tagline for her new program. We discuss the difference between a program title and tagline and how identifying the problem your program solves can help you create a name that will attract your ideal clients. I also explain the characteristics of a great tagline and the importance of infusing words that describe what you do into your tagline.
If you can infuse what you do into the sub-title of your program without long sentences - that is great!” - Sigrun
In This Episode of The Sigrun Show:
Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!
What are you waiting for?
Sign up now to begin your journey to building a profitable online business!
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! | |||
| 26 Oct 2017 | Mastermind Programs 2018 | 00:29:39 | |
Have you ever wondered what makes some people more successful in business than others? Some believe it’s due to how each person markets their products or services while others may simply attribute their success to having a lot of luck. The truth is that luck has very little to do with your success and although hard work, proper planning, and a great marketing strategy can help you achieve your goals, these are not the only factors that lead to your success. After running over 20 mastermind programs in the last two years, I have learned that the secret to success is participating in mastermind programs.
In this episode, I share why joining a mastermind program is critical to the success of your business. I also explain what each of my mastermind groups have to offer, what’s included in each of my groups and programs, and how you can apply make your 2018 your best year yet!
“If you are not in a mastermind for 2018, then make sure you join one now!” - Sigrun
In This Episode of The Sigrun Show:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
Let’s Make 2018 Your Best Year Yet! Are you ready to take your business to the next level? We’re not accepting applications for more fabulous women like you to join our Mastermind Programs in 2018! Visit the website to learn more about each of the amazing mastermind programs we have to offer and apply today! Applications are reviewed and approved on a first come, first serve basis and the application deadline is November 1, 2017.
Don’t put your success on the back burner! Apply today! | |||
| 04 Aug 2021 | How to Get Fit as an Online Entrepreneur with Jeff McMahon | 00:34:41 | |
As online entrepreneurs, we often sit in front of our computer all day and don’t move a lot. I ended up gaining 10 kilos after starting my online business. It’s important for our physical and mental health to stay active, especially when working from home. Trust me, I learned this the hard way. Yet still I had difficulties motivating myself to work out. That’s why I hired Jeff McMahon. Jeff works with well-known online entrepreneurs all over the world and has been my virtual trainer for over two years. He’s the reason I work out three times a week. In this episode, he shares his top tips on how to get fit as an online entrepreneur. (Last year, I won my family’s plank competition thanks to him. You don’t want to miss this.) In this Episode of The Sigrun Show:
Discover Jeff’s new online community Do you want to get fit as an online entrepreneur? Try out Jeff’s new virtual membership for FREE for 7 days. Connect with Jeff
Have you left a review for The Sigrun Show yet? Reviews are what keep podcast going and help other people find The Sigrun Show. They allow us to keep creating free quality content on a regular basis and invite high-profile guests. Go here to find out how you can leave a review on Apple Podcasts and receive a thank you gift from us. | |||
| 05 Jul 2021 | 6-Figure Breakthrough Series with Merilyn Beretta | 00:21:24 | |
When Merilyn joined Momentum in January 2019 she was frustrated and burned out from all the conflicting advice out there about online business. One month after she joined, she’d earned back her investment. In this episode, she shares how she went on to quintupled her online revenue during her first year in Momentum, and doubled it again the following year, reaching multiple six figures. In this Episode of The Sigrun Show:
Do you want to have the same success in online business like Merilyn? Then my group coaching program Momentum is for you. You get the coaching, accountability and support you need to take your business to $250K and beyond. You’ll create scalable programs to leverage your time, learn how to launch so you can sell more in less time, and create your ascension model. Does that sound like something your online business needs? Then participate in the Momentum Information call tonight. | |||
| 05 Jan 2018 | [Client Case Study] How Finding My Zone of Genius Led to Five Figures with Pepa Cobos | 00:19:10 | |
Pepa Cobos created her first podcasting adventure with Mac para Todos (which means Mac for Everybody in Spanish) in 2009 where she teaches about Apple computers. Due to the success of her first podcast, which ranked first in Spain six months ago, people kept asking her how she started her successful online business. This led Pepa to create her second “baby,” Pepa Cobos, where she talks about how to create a profitable online business.
Pepa joins me in this episode to share how she discovered her zone of genius that led to five-figure profits. She shares how she solved her dilemma to monetize something that started as a hobby and the significant effects of realizing her potential.
“Isn’t it interesting how something might be right in front of us, and we don’t see it ourselves?” - Sigrun
In This Episode of The Sigrun Show:
Key Takeaways:
Connect with Pepa Cobos:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
Save Your Spot for My Exclusive 100K Framework Free Live Webinar!
Are you ready to take your online business to the next level and achieve your lifestyle dreams? Don’t miss this exciting webinar where I teach you the exact framework you need to build a six-figure business! You’ll learn the common mistakes you need to avoid to build and scale your online business to achieve six-figure months - and beyond, the essentials behind multiple six and seven figure launches, and the framework you need to successfully scale your business!
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| 31 Aug 2018 | How to Be on Maternity Leave and Run a Six-Figure Business with Katrin Hill | 00:30:30 | |
Katrin Hill is one of the leading Facebook marketing experts in the German-speaking market. She began her business by helping local organizations with web development, social media, and online marketing strategies. She now focuses primarily on Facebook and offers online courses on increasing your reach, growing your Facebook audience, and using Messenger bots.
Katrin shares how she saw the birth of her two children as opportunities to restructure and baby-proof her business. She talks about the strategies she used to have her most profitable year yet despite not selling her signature program and why building a team has been essential to her success. She also shares advice on how to genuinely be of service to your audience before selling your product and how this can be beneficial.
“I saw pregnancy as an opportunity to change my business and become successful.” - Katrin Hill
Are you ready to maximize your profits as an online entrepreneur? Scaling your business and increasing your revenue doesn’t magically happen! It takes planning and strategy to make it happen. Learn how smart, savvy entrepreneurs plan their business for success with my free Plan Your Profits Success Guide.
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! | |||
| 27 Jun 2018 | [On Air Coaching] How to Test Your New Business Idea with Selina Kempf | 00:15:56 | |
Selina Kempf currently works in a full-time job outside her home but has a burning desire to turn her passion into profits by starting an online business. After a period of time where she wasn’t well, feeling stuck on the hamster-wheel of life, she turned her life around and found joy. Now she dreams of becoming a mindfulness coach and helping clients find joy and happiness in their personal and professional lives the same way she rekindled joy and happiness in her own life. Selina joins me in this On Air Coaching episode to learn the steps she needs to take to turn her business idea into a profitable online business. I discuss the importance of testing your idea to determine what your clients truly want from your services and how to develop a framework around your idea. I also share how to create compelling, authentic sales copy that resonates with your future ideal clients and how to gain feedback and testimonials from your test clients.
“When you have a business idea, the next step is to test if it is really a good business idea.” - Sigrun
In This Episode of The Sigrun Show:
Key Takeaways:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 28 Dec 2018 | How I Found Love at a Tony Robbins Event | 00:13:31 | |
You’ve probably heard of Tony Robbins. He’s a well-known inspirational life coach and business strategist who has impacted thousands of people through his self-help books, seminars, and speaking engagements. When I first attended a Tony Robbins seminar in 2008 called Unleash the Power Within, I was still working in the corporate world as the CEO of a large company. I had heard a lot about him and wanted to learn more.
What I didn’t expect was that my life would be transformed from attending this event!
In this episode, I share how this life-changing seminar helped me discover my passion to be an entrepreneur and find my true love.
“Love is like passion. You have to be open and vulnerable to find both.” - Sigrun
In This Episode of The Sigrun Show:
Key Takeaways:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
Get Free Access to My Most Exciting Live Training Yet Are you ready to create your lifestyle business? Join my FREE online training workshop to learn my proven blueprint to start, grow, and scale a profitable online business to six or seven figures! Visit Sigrun.com/LiveTraining to sign up for this free live training now! | |||
| 20 Feb 2019 | How You Can Attract Wealth and Abundance with Your Money Story with Holly Signorelli | 00:32:32 | |
Holly Signorelli is a certified public accountant (CPA), financial adviser, and wealth strategist for seven- and eight-figure professionals such as doctors, lawyers, and real estate investors. She is the author of multiple books including Do You Know Where Your Money Is® and The Secret to Wealth: How to Change Your Money Story. In addition to managing her business, she also currently works as an Investment Advisor Representative of Cabana LLC.
Holly joins me to share how your money story can attract wealth and abundance in your life. She discusses the background that influenced her to have a positive mindset about money, the different types of clients and how they differ from one another, and why she uses the boutique firm approach in her business. She also shares the relationship between the law of attraction and your brain as well as the concept of frequency illusion and why this concept is crucial with money.
In This Episode of The Sigrun Show:
Resource Mentioned:
Connect with Holly Signorelli:
Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!
What are you waiting for?
Sign up now to begin your journey to building a profitable online business!
Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift! | |||
| 27 Mar 2019 | 10 Lessons from a Multiple Million Dollar Business - 5-Year Anniversary Episode | 00:41:07 | |
It’s been five years since I had my first sale in my online business. Over the years I’ve been building my business, I’ve met remarkable people who’ve influenced me, impacted the direction of my business, and contributed to the growth of both my company and my role as a leader and entrepreneur. I’ve learned a lot along the way and look forward to the ways my business will impact and better the lives of others in the exciting years to come.
In this 5-Year anniversary episode, I share ten valuable lessons that helped me build my business from zero to multi-million dollars in only five years. I share relevant tools and experiences that helped me build my online business, and increase my efficiency and following.
“It’s your willingness to invest that’s going to determine how successful you’ll become as an entrepreneur." - Sigrun
In This Episode of The Sigrun Show:
Resources Mentioned:
My Challenge for You:
As I celebrate my fifth anniversary in online business, I’m giving away FIVE 30-minute coaching sessions - each one valued at $500!
If you’ve already left us a review, you can still participate. Follow the instructions mentioned above and use the review you have already left us.
Build Your Dream Business FREE Video Series
Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!
What are you waiting for?
Sign up now to begin your journey to building a profitable online business!
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift! | |||
| 17 Jan 2018 | [Client Case Study] From $30K to $100K in One Year with Hunter Clarke-Fields | 00:18:51 | |
Hunter Clarke-Fields is a mindfulness mentor, certified Parent Effectiveness Training teacher, and meditation and yoga instructor who coaches mindfulness to thousands of stressed moms across the globe. Aside from making an impact through her Mindful Parenting Course and Mindful Mama Podcast, Hunter continually develops her niche as she raises two active and adorable daughters.
In this client case study episode, Hunter shares how she hit the six-figure mark in her business. She also shares the challenge of worthiness among mothers, the critical factor that influenced excellent results in her courses, and how investing in herself changed her attitude and outlook for her business.
“Looking at the numbers was so reassuring for me.” - Hunter Clarke-Fields
In This Episode of The Sigrun Show:
Key Takeaways:
Connect with Hunter Clarke-Fields:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
Build a WIldly Successful Online Business - Join SOMBA Today!
Are you ready to make this year your best year in online business? Learn the business framework and strategy that has been proven to help entrepreneurs like you grow their business to become wildly successful, six-figure businesses! Join SOMBA, the only year-long MBA course and mastermind program designed to help you avoid the pitfalls that most entrepreneurs face, learn the proven strategies and techniques that have helped countless entrepreneurs go from business idea to wildly successful online businesses, and a proven path to successfully launch your business and consistently gain and keep new clients.
If you’re ready to take control of your business and see massive results, register today to join SOMBA - The Online MBA Program for online entrepreneurs. | |||
| 14 Mar 2018 | How Celebrating Milestones Grows Your Business | 00:23:48 | |
Whether you reached your first seven-figure mark, had your first sale, or acquired your first client, it is important that you celebrate the milestones in your business. Don’t just toast to your success, make a way to remind yourself of your progress and make sure to rejoice and mark your victories no matter how small. In this episode, I share why it’s essential for entrepreneurs and online business owners to celebrate the firsts and the milestones in their business. I explain what it means to have a physical representation of your milestones and how this practice will lead to the continued growth of your business. I also share examples of how I celebrate my accomplishments with my family.
“We attract more of what we celebrate.” - Sigrun
In This Episode of The Sigrun Show:
Key Takeaways:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 12 May 2021 | The Real Reason Your Business Isn’t Growing with Nada Lena | 00:26:33 | |
Why are some people successful in online business and some aren’t? Nada Lena, my guest this week on The Sigrun Show, says it’s all about confidence. Building an online business isn’t rocket science – all the information, tools and strategies are out there. According to Nada, there’s another reason why most people aren’t running million dollar online businesses: Something stands between them and taking action in a way that’s going to make a difference in their business. In this episode, she talks about the difference between micro- and macro-confidence, where her own confidence came from and how you can build yours. “It’s OK to let fear get in the car, but don’t let that sucker take the wheel.” - Nada Lena In this Episode of The Sigrun Show:
How to Build Your Confidence when Growing Your Business Having confidence as an online entrepreneur can be crucial to your success. Confidence can make you more motivated and ambitious, but more importantly, it can help you overcome fear and anxiety so you can take action. This week, I spoke to Nada Lena, founder and CEO of Rise Up For You, about how you can build your confidence so it doesn’t stand in the way of you growing your business. Nada proposed three steps that can help you boost your confidence. Self-Awareness Understand your own resistance. Are you taking the actions needed to reach your goal, and if not, why? Many online entrepreneurs spend lots of time coming up with strategies and ideas, but never implement them. Whether you’re not using video, not investing in yourself, or aren’t following up with your sales – get to the core of why you’re not taking action. Nada says that our thoughts and feelings drive our behaviour. Understanding them is the first step in order to change our behaviour from being passive to taking action. Self-Compassion When online entrepreneurs start putting themselves out there, fear of failure is often right around the corner. Many of us struggle with perfectionist mindsets – we are scared of making a mistake. This fear can be paralysing and lead us to simply stop doing things. The reality is: Everyone fails at some point. It’s part of being successful and building a business. What you should be doing is recognise and remember that you’re a human being, not a robot. Jump in, and if you make a mistake, it doesn’t matter. You’re human. You’ll learn from it. And then you can get up and try again. Self-Management Every person on the planet has negative thoughts at some point. The key is how you decide to manage these thoughts. As Nada puts it: It’s ok to let fear into the car, but don’t let that sucker take the wheel. Because the second it does, it will drive you into a wall or go off in a direction you don’t want. Take control over what you know is right, and the action you should be taking. Nada says that most of the beliefs and thoughts in our mind don’t actually belong to us. They belong to other people who have projected them onto us. As human beings, we accept them, and can end up behaving according to these beliefs that aren’t even ours. That’s why when you want to be successful, it’s so important to be aware of what is stopping you, be compassionate with yourself when you make a mistake, and understand how to manage negative thoughts. What do you do to boost your confidence? I’d love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn. Sign Up for the SOMBA VIP Notification List SOMBA Kickstart is the only program you need to fast-track your online business. In just 10 weeks, you’ll create your first or next online course to attract your ideal client and build your list using my proven step-by-step process. By signing up for the VIP notification list now, you’ll get access to exclusive early bird offers! Connect with Nada Lena: Nada on Facebook Nada’s free Confidence Kit Nada’s book | |||
| 17 Oct 2017 | Self-Sabotage is Real. Are You Sabotaging Your Success? | 00:12:03 | |
What are self-sabotaging behaviors? According to many psychology experts, sabotaging behaviors are those that create problems and interfere with your ability to achieve your long-standing goals. For many business owners, self-sabotaging behavior often manifests as procrastination and blaming others.
I discuss the various ways that many entrepreneurs sabotage their success. I share some of the excuses we use to place the blame of our lack of success on others and how to identify - and overcome - self-sabotaging behaviors.
“When you self-sabotage, you are confirming to yourself what you already believed was true.” - Sigrun
In This Episode of The Sigrun Show:
Resources Mentioned:
Key Takeaways:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.
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| 29 Aug 2017 | From Zero to 6 Figures in 12 Months - My First Year in Online Business | 00:32:16 | |
Growing a business from the ground up is no easy task. There’s a lot to learn, a lot to plan and a lot to do to make it work. My first year in online business was 2014. I had been writing blog posts about how entrepreneurs can find their passion and find the right business idea. Then I realized I needed to create a freebie, figure out a way to drive more traffic to my blog posts to grow my email list, and - of course - find new clients. In this episode, I share how I built a successful online business, the lessons I learned about creating freebies and growing an email list, and how my business went from zero to six figures in 12 short months. “No matter how great online business can be, nothing trumps meeting people face to face.” - Sigrun
In This Episode of The Sigrun Show:
3 Keys to Achieving Success in Online Business:
Resources Mentioned:
Are you ready to create your lifestyle business? Join my FREE online training workshop to learn my proven blueprint to start, grow, and scale a profitable online business to six or seven figures! Visit Sigrun.com/LiveTraining to sign up for this free live training now!
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! | |||
| 06 Nov 2017 | Insights from an Abraham-Hicks Cruise in Alaska | 00:24:58 | |
Have you ever wondered what it’s like to go on a cruise? I used to think that only old people go on a cruise - older adults who like to stay in one place while the ship takes them on a trip around the different parts of the world. Not knowing what to expect when I went on an Abraham-Hicks Cruise in Alaska, I am thankful that I accepted the invitation and am now a big fan of cruising. I share my experience from when I went on an Abraham Hicks Cruise a few years back. I talk about why I’m so fascinated with the business model of cruise ships and how they continue to create revenue while on the sea. I also explain how the Abraham-Hicks seminar works and share what I learned from the seminar’s fantastic life coach, Esther Hicks.
“We have this tendency of wanting to go back in time to fix things. What is the point of that?” - Sigrun
In This Episode of The Sigrun Show:
Key Takeaways:
Resources Mentioned:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 28 Mar 2018 | [On Air Coaching] How to Improve a Webinar Launch with Stephanie Fiteni | 00:14:25 | |
Stephanie Fiteni is a Content Marketing Coach, writer, and the co-owner of Defined Branding Ltd. She helps business owners and entrepreneurs deliver engaging, high-quality tech articles and blog posts as well as create a content strategy suitable for their businesses and audience. Additionally, Stephanie offers one-on-one coaching packages as well as a 6-week online mastermind with the intention of launching a second mastermind program in April.
Stephanie joins me on today’s on air coaching session to learn how to improve the results of her webinar launch. We discuss how to scale the success of your webinars, the importance of monitoring the sign-up and conversion rates of your landing pages, and how to improve the “show up” of your webinars. We also discuss the benefits of “above-the-fold” and “below-the-fold” call-to-action buttons and the importance of continuing to set and increase your sign-up goals with each new webinar you produce.
Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 07 Mar 2018 | Lessons from a $450K Launch | 00:31:44 | |
When you’re just starting your business, you often hear about other entrepreneurs having massively successful launches. We hear about the 6-figure launches and 7-figure launches and often ask ourselves “How is that possible?” and “What can I learn from that person’s success to achieve the same results?” We often overlook the significant amount of work that is involved in making these launches so successful.
In this episode, I share the behind-the-scenes events and steps I took before I achieved a $450,000 launch. I walk you through my launching experience, explain the difference between properly launching and simply promoting, and share lessons you can learn from my experience to help you achieve a six figure launch.
“I have not seen a launch where everything failed. There is always something that worked. Always.” - Sigrun
In This Episode of The Sigrun Show:
Key Takeaways:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 06 Sep 2017 | Find Out What Your Clients Want, Go Get It and Give It To Them | 00:11:03 | |
A good business idea either solves a pain or provides a pleasure, but how do you identify what pain or pleasure points your clients want? After all, you don’t know what you don’t know! Finding out what your clients really want from you is often easier than you may think. Your clients often want to see you succeed and are eager to share their problems, their pain points, and possible new product or service ideas with you. In this episode, I talk about why it’s important to identify what your clients want and how to figure it out. I also share strategies on how you can identify your clients’ pain points or pleasure points so you can give them what they want.
In This Episode of The Sigrun Show:
Keith Cunningham’s Formula for Success:
Resources Mentioned:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram!
Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 16 Sep 2019 | From Zero Subscribers to Over $10K in Online Business Revenue in 8 Weeks with Lena Küssner | 00:21:29 | |
Lena Küssner has been in the advertising industry for more than 15 years. After years of working in the corporate world, Lena realized that her passion is to help solopreneurs develop their personal brands. Her educational background in Business Psychology helps in the success of her clients as she creates successful attention-grabbing brands.
Lena joins me today to share how she started her online business journey from having zero email subscribers to earning over $10k in revenue within her first 8 weeks and the marketing tools she used to achieve it. She explains the significance of having a few good mentors as role models as you become a role model yourself. She discusses why it’s not possible to determine your capability as an entrepreneur if you’re still working in a corporate setting or if you’re dealings are B2B. She also shares how she transitioned from being a hobbyist or a “good friend who does the job” into a serious and bold online entrepreneur.
“When you have the right tools and the right community and the right mindset, so much is possible.” - Lena Küssner
In This Episode of The Sigrun Show:
2X Your Online Business Results in 90 Days!
Are you ready to get better results in your online business? Ready to get super clear on your niche and finally get more done than ever before? Join me on September 22, 2019 for the free 90-Day Strategy to 2X Your Results Class! You’ll learn the exact 3 tools you need to scale your online business and focus on the activities that will get you the most results.
So if you’re ready to scale your online business to the next level, click here to save your seat for the 90-Day Strategy to 2X Your Results free live training.
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift! | |||
| 18 Apr 2018 | Taking Imperfect Actions to Achieve Business Success with Tiffany Lee Bymaster | 00:42:47 | |
Tiffany Lee Bymaster is the owner of Coach Glitter and the creator of Lights Camera Branding, an online course designed to help entrepreneurs create, brand, and grow their personal brand on social media through live video. She has over 18 years of experience as a makeup artist, wardrobe stylist, and set designer for television, movies, and commercials and has worked closely with several top online marketers, authors, speakers, and entrepreneurs including fitness celebrity Chalene Johnson. Tiffany joins me to share how she got started as a “camera confidence” coach, how she became known as Coach Glitter, and how she pivoted her offline brand and services into the online space. She explains the importance of overcoming your fears and taking small steps each day to achieve the success you desire, how confidence impacts your ability to succeed, and the importance of gaining credibility and experience by working for others. She also explains how taking imperfect actions when you are trying something new can impact the trajectory of your business and why viewing failures as opportunities to learn and grow are critical to your success as an online entrepreneur.
“Business is about stumbling to your greatness. It’s not about having all your ducks in a row or the perfect blueprint.” - Tiffany Lee Bymaster
In This Episode of The Sigrun Show:
Key Takeaways:
Connect with Tiffany Lee Bymaster:
Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 19 Dec 2018 | How to Work with Me in 2019 | 00:26:03 | |
BOLD. That’s my Word of the Year for 2019. With this boldness in mind, I have decided to redesign my programs for the upcoming year to provide more impact and support for female entrepreneurs. My inspiration for these programs is the mantra, “More is more.” And this is exactly what you’re going to get if you work with me in 2019 —MORE.
In this episode, I discuss the different ways you can work with me and my team in the upcoming year. I share the life-altering experiences that led me to become an entrepreneur, the benefits of joining support and accountability groups like a Mastermind Group as well as the action required when you think BIG as an entrepreneur. I also share why I’m embracing the “More is More” mantra and the exciting details of the group programs we’re offering in 2019.
In This Episode of The Sigrun Show:
Resources Mentioned:
Let’s Make 2019 Your Best Year Yet!Are you ready to take your business to the next level? We’re now accepting applications for more fabulous women like you to join our Mastermind Programs in 2019! Applications are reviewed and approved on a first come, first serve basis.
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! | |||
| 02 Aug 2017 | [On-Air Coaching] How to Create One Program for Two Different Target Groups with Ingrid Huskens | 00:15:00 | |
On today’s episode, I’m coaching Ingrid Huskens who is a hypnotist, psychotherapist, trainer, and coach. She is the owner of Leef je Passie (Eng. Live Your Passion) with a passion for helping others on their personal or intuitional growth journey live to be happier and healthier through her one-on-one treatments, coaching programs, and workshops. Ingrid has decided to expand her business by offering her online programs to a wider audience, but she’s not sure what the next steps should be to make it happen. “It’s about taking them on a path without creating four different programs.” - Sigrun In This Episode of The Sigrun Show:
Resources Mentioned in This Episode:
Key Takeaways:
Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.
Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes so more people can enjoy the show. | |||
| 18 May 2018 | How to Create Alexa Briefings for Your Business | 00:17:15 | |
The world of audio broadcasting has significantly evolved over the last decade and with these new changes, business owners and online entrepreneurs have new, exciting avenues to explore. There are new ways to connect with their target audience, promote their products or services, and build an engaged community of followers and fans. Included in the evolution of innovation for the audio broadcasting industry are Alexa Briefings.
In this episode, I share the step-by-step process of how I created Sigrun Sparks Alexa Briefing to promote my business. I explain what Alexa Briefings and Skills are, how you can use them to redirect listeners back to your website, products, or services, and how to identify the optimal length of your Briefings. I also explain how you can reuse or repurpose other content you are creating to create Alexa Briefings, how to become registered as an Alexa developer, Amazon’s requirements regarding Skill and Briefing languages and country availability, and how to use keywords to make Briefings searchable.
“The timing is perfect to jump on board with Alexa Briefings.” - Sigrun
In This Episode of The Sigrun Show:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 06 Jan 2021 | Work with Your Dream Clients Regardless of Language, Location or List Size with Prerna and Mayank Malik | 00:30:56 | |
There comes a time in your business when you’re able to choose who you work with. Maybe you’ve already identified who your dream client is. But what can you do when that dream client seems far beyond your reach? How do you convince someone who’s more known than you to trust in your services?
Prerna and Mayank Malik, my guests this week on the Sigrun Show, have been offering their copywriting services to their dream clients for years and have managed to work with some of the biggest names in the industry.
I met Prerna in 2013. Back then, she was offering social media management and digital media services for small business owners together with her husband Mayank. English isn’t their first language, but already back then they were working with clients in the US, Canada and Australia.
When more and more clients asked them to write their sales copy for landing pages and emails, Prerna joined copywriting courses and a mastermind to be able to offer their clients this service.
Today, they pivoted entirely from social media management to offering conversion copywriting and launch strategies for online course creators, and their business is thriving.
In this episode, Prerna and Malik share how they used warm email pitches to get clients, how you can land clients from all over the world, and how you can get out of the 1-1 hamster wheel.
Are you ready to go after your dream clients? Then tune in for some helpful strategies and advice!
“Warm email pitches were our number one marketing strategy and helped us get our first clients.” - Prerna Malik
In this Episode of The Sigrun Show:
Want to dive deeper? Learn how to connect with your dream client through storytelling or how to get clear on your ideal client.
How to Land Dream Clients Sometimes your dream clients seem far out of reach - especially if you have an international business and want to enter the market of other countries. While building their copywriting business, Prerna and Mayank came up with strategies on how they could reach their dream clients and start working with people all around the world. Here’s what worked for them:
Step 1 Start with prepared pitches. Learn about the business of the person you’re reaching out to. How can you bring value to it? Invest your time in understanding what goes on in your dream client’s business. In your pitch, come up with a specific way your service can help. Don’t fear to reach out and don’t be insulted if there’s no reply.
Step 2 The best in the industry more often than not want to work with the best in the industry, so you need to be good at what you do. This means continuously investing in your skills so that you can bring more value to the table. The confidence this gives you will become visible to your dream client.
Step 3 The connection you forge with your dream clients should be genuine and built over time. Don’t just connect and immediately pitch your service. Respect them for what they do and the skills they have. Maybe even join their network - it gives them a chance to get interested in what you’re doing and see your success. As soon as you feel you can add value to their business, pitch your services.
How do you connect with your dream clients? I’d love to know! You can follow, connect and share with me on Facebook, Twitter, and Instagram.
Free 5-Day Online Course Have you already signed up for my free 5-day online course? If you’re not sure which steps to take to build and grow your online business, this is for you. Whether you’re just starting out or are ready to scale, this free course will give you the clarity, inspiration and motivation you need to make 2021 your best year yet. From January 11th to 15th, I’ll teach you how to get clear on an offer your clients actually want to buy, how to craft unique content and how to build and grow a loyal audience - and much more! If you’re ready to take bold action, secure your free spot now.
Connect with Prerna and Mayank Malik
Did you like this episode? If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift! | |||
| 14 Jul 2021 | How to Reach for Excellence with Juliet Ehimuan | 00:27:34 | |
Have you ever looked at the achievements of others and thought: If only I could do that, too? Here’s a simple truth: Successful people aren’t naturally excellent at what they do — they work to be that way. Excellence is a way of life. This week, I had a very interesting chat with Juliet Ehimuan about excellence. Juliet leads Google’s business strategy in West Africa, is an Executive Leadership Coach and member of the Forbes Coaches Council. Forbes named her one of the top 20 power women in Africa, and London Business School “one of 30 people changing the world”. She has received numerous awards for her outstanding contribution to the digital landscape in Africa.
In short, Juliet truly knows how to reach for excellence, and in this episode of The Sigrun Show, she’s going to tell you how you can become the best version of yourself and reach for excellence, too. In this Episode of The Sigrun Show:
How to Reach for Excellence Have you ever wished that you could earn more money, make more friends, have better health, reach a higher level of success? Achieve excellence at whatever you do? Here’s a simple truth: Successful people aren’t naturally excellent at what they do — they work to be that way. In a very inspiring chat with Juliet Ehimuan, we spoke about how to reach for excellence. Juliet leads Google’s business strategy in West Africa, is a member of the Forbes Coaches Council, and has received numerous awards for her outstanding contribution to the digital landscape in Africa. Forbes named her one of the top 20 power women in Africa, and London Business School “one of 30 people changing the world”. In other words, Juliet knows how to reach for excellence. According to her, excellence is a way of being. You decide to make it your north star. She shared her top 5 tips on how you can become the best version of yourself with me: #1 Clarity of purpose Juliet says that the best way to influence the future is to create it. Life isn’t a series of random events. It’s important to be deliberate and to know where you’re going. If you’re not clear on what your destination is, you’re not going to go very far. Being clear on your purpose energises and fuels you. #2 Clarity of vision There’s more to life than your job, and your purpose might go beyond your work. Think of the areas in your life that matter the most. Create a picture of what is most important to you. What are your aspirations, your desires? Juliet says to never let yourself be limited by the HOW, because it stops you from dreaming. Focus on the WHAT. What is the thing that calls and inspires you?
#3 Robust plan of execution A vision without a plan is wishful thinking. Think about what is strategic and tangible. Create a concrete plan and structure that moves you from where you are to where you want to be. #4 Mobilisation The key to mobilise yourself lies in your belief-system. Limiting beliefs keep you back, while empowering beliefs lift you up. Be aware that there are facts, and there are the stories around the facts that you tell yourself. That’s where your beliefs come from. If a limiting belief holds you back, question the story you created around it, and create a new, empowering belief. #5 Time Everyone’s day is 24 hours long. You can’t change that. But you can prioritise. Spend your time on things that move you closer to your vision. When you’re very clear about your vision, it makes it easier for you to decide what’s important and what isn’t. Start spending your energy in a way that serves you. Did these tips inspire you to reach for excellence? I’d love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn. Connect with Juliet
Have you subscribed to The Sigrun Show yet? I have some amazing guests coming up you don’t want to miss out on! If you subscribe to the show, you’ll be the first to know when a new episode comes out. Here’s how you subscribe. If you want to support The Sigrun Show, you'll also find instructions on how to leave your review. | |||
| 29 Apr 2020 | Stepping Up as a True Leader in Times of Crisis with Kirsten Stendevad | 00:39:10 | |
Do you see yourself as a leader?
We have definitely seen leaders emerge lately. Some heads of state are handling this crisis in a remarkable way, showing their human side. Others run around like headless chickens. What can you do as an entrepreneur to step up as a leader?
Kirsten Stendevad will tell you. I met her shortly before one of my SOMBA launches when one of my team members introduced us, and true to my nature of creating projects fast and messy, she became one of my affiliates just days before the launch.
Kirsten has spent half her life outside her native Denmark, reporting to Scandinavian media how to create businesses and lives that don’t require the hard price a lot of people are paying. When she came back to Denmark, she started writing books and looked for role models for feminine power.
She was at the height of her career and about to launch her feminine leadership training internationally when she was hit by a tragedy.
She discovered that her six year old son had a tumor. The cancer turned out to be highly aggressive and not curable, and she lost her son.
Kirsten didn’t give up because she wanted her other children to believe that there are happy endings. She decided to go up instead of down and looking back, says: “I had to continue - I’m an entrepreneur.” She published her book “The Future is Feminine”, which will come out in English in January 2021, and started specializing in 21st century leadership.
Today, Kirsten is a popular speaker and has published seven books. In this episode of the Sigrun Show, she shares what true leadership means and how going through a personal crisis has helped her prepare for the challenges that lie ahead.
If you want to know what you can do to align your business with your purpose and become a true leader, this episode is for you.
“We live in a transparent world. If you don’t do what you say it will be very obvious. Eat your own medicine. That’s how you become a lighthouse.” - Kirsten Stendevad
What you will get out of this episode:
How are you being a leader during these challenging times? I would love for you to share your story. You can follow and connect with me on Facebook, Twitter, and Instagram.
Live Bootcamp During our last live bootcamp, Create Your Recession Proof Offer in a Weekend, hundreds of entrepreneurs, both offline and online, created a new offer for their business in 48 hours. We have since received amazing feedback and messages asking if we would do it again - and the answer is yes, the next live Bootcamp will take place on May 2-3. Walk away with a solid offer your clients actually want to buy during these challenging times and start selling it after just 48 hours.
Sign up at sigrun.com/bootcamp
Connect with Kisten Stendevad:
Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift! | |||
| 20 Dec 2022 | [Best of] From Unemployable to a Selfmade Millionaire | 01:05:22 | |
It’s going to be very hard for you to find a job. These were the words of my advisor when I went to the unemployment office after having been fired twice in a short period of time. I kept applying for positions I thought were a perfect fit but never got a reply. My hopes were down. I was also still feeling the pain from my chronic illness, and the thought of working a full-time job scared me. When I read that the unemployment office helps people start their own business, I saw it as my chance. I quickly created a business plan for selling Icelandic design online and did a three week start up course where I learned all the basics of setting up a business in Switzerland. But when I ended the course, I started doubting my own idea. Seven years have passed since then, and (spoiler!) I haven’t gone on to build an Icelandic design trading empire. I have done something better: I found my passion, entered my zone of genius and become a top female business coach. In this episode of the Sigrun Show, I share how I finally found my calling and started scaling my business to multiple seven figures, and the roadblocks and successes I experienced along the way. This is my story of how I went from unemployed to a selfmade millionaire. With this episode, I want to inspire you to think bigger and take action. Make your dream come true. “The beginning years are the most important ones: that’s where a business is born.”- Sigrun
What you will get out of this episode:
Do you want more inspiration for building your online business? Find out how I got from zero to six figures in 12 months and avoid making any mistakes by reading the top 10 reasons why most online businesses fail.
How to Build an Online Business (and Scale It the Right Way)I was making a good living doing one on one coaching, but I always knew that if I wanted to take my online business to the next level, I had to start scaling it. From my times as a CEO, I remembered that the only way to grow a business was to hire more people. I swore to myself that if I ever started my own business, I wouldn’t want its growth to be dependent on the number of employees. I wanted the business itself to be scalable.
At the time, I had no idea that my own business would make multiple 7 figures one day. My goal had been to get to 6 figures and in March 2015, I reached that goal, exactly 12 months after my first sale. It was a huge milestone, but I knew that I had to take the next step. Constantly raising my prices or taking on more clients wasn’t going to be sustainable. What I had to do is scale, and here is how I did it:
I had been thinking about group coaching for a while and got this idea that I wanted to prove that I can sell in July, in the middle of the summer, when most coaches feel it’s not a good time to sell. I came up with an idea for a coaching program, created a sales page, did some seeding in my free Facebook group and ended up selling 6 spots, two times. It opened my eyes: I was able to scale!
I started selling multiple group coaching programs and made them longer, first 8 weeks and then 3 months, and called them masterminds. There was no need to create tons of content, because the groups were about helping people with whatever was going on in their business at the time. I focused on coaching in the moment.
I realised that I could have more than 6 people in my groups and launched a 9 month mastermind group with 10 people. But I wanted to go further. I thought about how much time I really spend per person and decided that I could launch a new group with 18 people and still offer the same value to them. These same people went on to stay with me for years. At this point, my group programs were generating more revenue than my one on one coaching and I decided to only keep on a few selected people as my one on one clients.
I started gearing up for a massive launch of my group coaching programs. My idea was to do multiple groups of 18 people on different levels, depending on where they were at in their businesses. The further along people were, the less people would be in the group so I could assure them enough time with me.
When I sold out 4 group coaching programs, I told my business coach very proudly that I just had my biggest launch ever. This is what he said to me: And you have nothing else to sell now? His words were a turning point for me, because they made me come up with the idea for SOMBA - Sigrun’s Online MBA, a new one year program where I would teach women (and a few men) everything they need to know about online business. I’ve been running SOMBA for 3 years now, increased the price from $1000 to $3000 and my launches have grown from $50k to $575k.
My coach’s comment was crucial for me. I thought I was scaling my business with group programs, but to really reach the next level, you have to have an online course or program where you can have as many people as you want in it, without having to spend extra resources. In 2017, I finally created that course which is now my signature program, and it’s a fantastic feeling.
Are you inspired to grow and scale your own online business? If my story sparked any ideas or dreams in you, I would love to hear about it. You can follow and connect with me on Facebook, Twitter, and Instagram.
12 Days of Masterclasses for FREE! Ho ho ho! I have a gift for you! Not just one but 12 gifts for the 12 Days of Christmas. I’m inviting you to join our annual tradition, 12 Days of Masterclasses for free. The masterclasses are on a variety of topics in online business everything from mindset to marketing and sales and how to scale your online business to 6 and 7 figures. Now go ahead and grab your gifts by going to www.sigrun.com/12gifts
Please share, subscribe and review Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift! | |||
| 11 Aug 2021 | How Women Network Differently with Anke Beeren | 00:33:33 | |
If you’re at a certain point in your online business, networking and being in the room with like-minded people becomes one of the most important things to grow. I’m fascinated by masterminds, but my dear friend Anke Beeren went a step further. She founded Joint Forces, a club with a totally new concept to give 6- and 7-figure female online entrepreneurs a space to network strategically and accelerate innovative thinking. In this episode of The Sigrun Show, we talk about the difference between a network and a mastermind, how women network differently than men, and what you can do to start networking strategically. In this Episode of The Sigrun Show:
Connect with Anke Beeren
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| 03 Apr 2019 | How to Create an Engaging Community Ready to Buy in Your Facebook Group with Christina Jandali | 00:31:28 | |
Christina Jandali is a business growth strategist who helps boost her clients’ profits through the power of Facebook. She’s passionate about helping those who want to do more and be more outside of their 9-to-5 jobs. She also helps entrepreneurs get seen and make their business stand out in today’s busy market.
Christina joins me to share how to create an engaged Facebook community ready to buy your offerings. She explains why seemingly popular Facebook groups sometimes close down, the importance of paying attention to the kind of content you share in your Facebook community and the metrics you should - and should not - pay attention to as a Facebook group owner. She also shares how Facebook groups benefit new business owners as well as multiple six-figure entrepreneurs, and how your Facebook members can become ambassadors of your group.
“Business is about creating relationships with your audience and your community and creating connection.” - Christina Jandali
In This Episode of The Sigrun Show:
Connect with Christina Jandali:
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As I celebrate my fifth anniversary in online business, I’m giving away FIVE 30-minute coaching sessions - each one valued at $500!
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Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift! | |||
| 13 Jul 2018 | Why Your Facebook Ads Are Not Working with Amanda Bond | 00:39:36 | |
Amanda Bond is a Facebook Ads strategist, creator of the StrADegy System, and the owner of The Ad Strategist. SHe has been recognized as a “Facebook advertising genius” by Entrepreneur Magazine and “the brightest mind in Facebook advertising today” by Social Media Examiner. With a bachelor’s degree in Commerce and Marketing Management, she has extensive experience helping thousands of online entrepreneurs master the art of creating Facebook ads that convert.
Amanda joins me today to share her entrepreneurial journey and some of the most common mistakes many online entrepreneurs make when advertising on Facebook,. She explains the importance of nurturing your audience and how it can impact the success of your Facebook ads, why being realistic and knowing your numbers is critical to reducing your advertising cost, and how taking your audience through a customer journey can impact your ad spend. She also shares her “stealth ad” strategy and explains how taking advantage of underutilized advertising platforms can be a cost-effective solution to growing and promoting your online business.
“When you nurture your audience, when you create a strategy that moves them through all three phases of the customer journey, the cost to acquire a new customer drastically drops.” - Amanda Bond
In This Episode of The Sigrun Show:
Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 25 Sep 2019 | How to Achieve 35% Conversion on an Upsell with Therese Blom | 00:15:51 | |
Therese Blom is a Swedish massage therapist who found a way to be an online entrepreneur while pursuing her passion for healing. In addition to having an online shop where she sells healing items, Therese’s client demands paved the way for her to expand her business online even more, which led to the creation of her first courses in 2012. Today, Therese continues to help her clients by offering meditation and intuition classes in the Swedish language and looks forward to developing online courses in English.
Therese joins me today to share how she grew her email list by 400% in half a year and how she converted 35% of her audience into paying clients. She dives into how her health condition enabled her to reassess her business and consider other ways of growing it. She also shares how she found a way to convert her offline business, which seemed impossible to do virtually, online.
In This Episode of The Sigrun Show:
Build a Wildly Successful Online Business - Join SOMBA!
Are you ready to make this year your best year in online business? Join the wait list for SOMBA, the only 12-month personalized growth system designed to build your business with a proven 7-STAGE SUCCESS BLUEPRINT.
If you’re ready for passion, money and freedom and to trampoline yourself into the BIGGEST, wildest version of your success, join the waitlist now and get updates on when SOMBA re-opens!
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift! | |||
| 24 Jun 2019 | [Client Success Story] How I Had a 23K Launch 2 Months After Joining SOMBA Momentum | 00:18:19 | |
Merilyn Wilson Beretta is a business advisor and mentor for self-made entrepreneurs and CEOs. For over 25 years, she has helped business leaders develop their leadership skills, implement change management strategies, and increase their personal and professional effectiveness. Today, she focuses on helping female entrepreneurs transform into powerhouse female leaders in their industry through her group coaching program.
Merilyn joins me on today’s client success story episode to share how she achieved 23K in revenue within two months of joining SOMBA Momentum. We talk about why she decided to join SOMBA and the aspects she found most enjoyable and helpful for her business. Merilyn shares with me how she structured the launch of her group coaching program, why she offered free strategy call sessions during her launch, and how those sessions impacted her conversion rates for her launch.
“You can’t do it alone. You do need like-minded people around you - and people at different levels of their journeys.” - Merilyn Wilson Beretta
In This Episode of The Sigrun Show:
Build a WIldly Successful Online Business - Join SOMBA Today!
Are you ready to make this year your best year in online business? Learn the business framework and strategy that has been proven to help entrepreneurs like you grow their business to become wildly successful, six-figure businesses! Join SOMBA, the only year-long MBA course and mastermind program designed to help you avoid the pitfalls that most entrepreneurs face, learn the proven strategies and techniques that have helped countless entrepreneurs go from business idea to wildly successful online businesses, and a proven path to successfully launch your business and consistently gain and keep new clients.
If you’re ready to take control of your business and see massive results, register today to join SOMBA - The Online MBA Program for online entrepreneurs.
Please share, subscribe and review on Apple Podcasts Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift! | |||
| 05 Dec 2018 | How to Step into Your Zone of Genius and Become Iconic with Ali Brown | 00:39:12 | |
Ali Brown is known as the ‘Godmother of Online Business for Women.’ She has successfully built an Inc. 500-ranked global enterprise where she coaches thousands of female entrepreneurs to feel equipped and empowered to increase their revenue, build influence, and become preeminent leaders in their industry. She has been named as one of the Women to Watch by Forbes Magazine, one of Ernst & Young’s Winning Women Entrepreneurs, and one of Entrepreneur Magazine’s Top 10 Twitter Accounts Every Entrepreneur Should Be Following. Additionally, she has been featured in countless print publications and primetime television shows including ABC’s Secret Millionaire.
“You have to be tapped into your genius to really tap into your iconic work.” - Ali Brown
In This Episode of The Sigrun Show:
Resources Mentioned:
Connect with Ali Brown:
Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!
What are you waiting for?
Sign up now to begin your journey to building a profitable online business!
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! | |||
| 26 Nov 2018 | How to Create Your Best Year Yet with Jinny S. Ditzler | 00:25:55 | |
Jinny Ditzler is the founder of Best Year Yet®, an excellent system that has reached a million people and organizations in 36 countries in her passion for helping people use their gifts and supporting them in making their dreams come true. She is a coach, a regular contributing writer for Medium, LinkedIn, Thrive Global, and - for eight years - at Huffington Post. Additionally, she is the author of the bestselling book Your Best Year Yet! Jinny joins me to share how she created the Best Year Yet® system. She explains how to turn your biggest limiting paradigm into the most empowering paradigm as well as the five steps in personal transformation that also work to transform your business. She explains what to do when you discover the doubts, fears, and limiting beliefs that keep you from having your best year yet.
“People make up all kinds of stories about themselves - and then that’s who we think we are.” - Jinny Ditzler
In This Episode of The Sigrun Show:
Connect with Jinny:
Build Your Dream Business FREE Video Series Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You’ll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!
What are you waiting for?
Sign up now to begin your journey to building a profitable online business! Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! | |||
| 30 Apr 2018 | [On Air Coaching] How to Transition From Done-For-You Services to Online Courses with Cathy Wassell | 00:19:41 | |
Cathy Wessel is a social media strategy and marketing expert with over 20 years of experience helping clients improve their performance across multiple social media platforms. She is the founder of Socially Contented, a social media consultancy company where she offers social media strategy and management services for her clients. Additionally, she helps dozens of small local businesses improve their social media performance through workshops and training seminars. Cathy joins me in this On Air Coaching episode to learn how to transition her business from done-for-you services to creating and providing online courses. I also explain the relevance of raising your prices, the downside of being fully booked, and the process of creating an online course that your clients would want to buy.
“When we are really good at what we do, basically there is no competition.” - Sigrun
In This On Air Coaching Episode of The Sigrun Show:
Key Takeaways:
Resources Mentioned:
Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 23 May 2018 | Focus on Your Strengths Instead of Your Weaknesses With Diana Gabriel | 00:28:47 | |
Diana Gabriel is a Certified Strengths Coach who is passionate about inspiring people to go beyond their limits as they aim to create their best life—both personally and professionally. She helps others through the Strengths-Based Sustainable Leadership Coaching model that she developed, which includes vital elements such as resilience, integration, and adaptability. Throughout her career, she has received several awards for her excellent service, including the Minnesota Coach of the Year award and the Elaine Gaston Award for Distinguished Service. Diana joins me on this episode to share what it means to find your strengths and focus on them instead of your weaknesses. She discusses why you should leverage and maximize your strengths and why you gravitate towards people with the same strengths as yours. She also shares how to use your knowledge on strength-finding when hiring people and how to take full advantage of your strengths in running your business.
“We are all hardwired to succeed.” - Diana Gabriel
In This Episode of The Sigrun Show:
Key Takeaways:
Connect with Diana Gabriel:
Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I’ve identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage. | |||
| 16 Jan 2019 | [Client Case Study] The Entrepreneurial Roller Coaster and Then 80 Sales of My First Online Course with Claudia Nichterl | 00:27:30 | |
Claudia Nichterl is a nutritionist and Traditional Chinese Medicine (TCM) expert who did more than 7,000 nutrition consultations and created over 1,000 cooking courses in the last 17 years. She is also a lecturer at the Danube University and Viennese School of TCM. She encourages others to be healthy and fit and offers simple yet delightful meals through hundreds of recipes from the cookbooks she has written. In this Client Case Study episode, Claudia shares the entrepreneurial roller coaster ride she went through as she discusses the ups and downs of her business. She shares how she got 80 sales on her first online course, explains who she writes the books for, and what happened after she left her day job to become a full-time entrepreneur. She also shares the importance of asking for help as you simplify your business model and how her mastermind group helped her not only in the direction of her business but also during one of the toughest times in her personal life.
In This Episode of The Sigrun Show:
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Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don’t forget to follow and connect with me on Facebook, Twitter, and Instagram! | |||