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Pub. DateTitleDuration
16 Jul 2024From Struggle to Success: How Private Practice Ownership Becomes Invaluable00:57:02

In this intimate discussion on the Private Practice Pro podcast, host Kelley delves into the realm of private practice with Josie Ampaw, a therapist based in Denver and the owner of a group practice. They delve into the detailed process of establishing a practice from the ground up, the effort required to develop a clientele, and the significance of having a contingency strategy. Josie shares insights about the impact of her family's entrepreneurial spirit, her enthusiasm for education, and the pursuit of diversified revenue sources in times of adversity, such as during the pandemic. Throughout the conversation, Kelley offers practical tips on capitalizing on one's expertise, harnessing the power of social media, and nurturing interns, all contributing to building a supportive network among therapy professionals. It's an encouraging mix of firsthand insights and professional advice for any therapist aspiring to expand their practice.

Guest Bio:

Hi Everyone! My name is Josie and I am an individual, couples, and family therapist, an adjunct professor in Social Work, and a clinical supervisor for Social Workers and Counselors in Colorado! I specialize and run a group practice that focuses on working with folks who experience marginalization due to their identities by helping them understand/work through their identity-based and relationship trauma. During my downtime, you'll find me crocheting, spending time reading and spending time in bookstores, and savoring much-needed naps.

josephine@ampawpc.com

@theampawpc

In this Episode:

  • Evolution of Josie's private practice
  • Challenges and opportunities in building a successful practice
  • Starting a practice out of necessity
  • Support from family and the importance of having a backup plan
  • Multiple streams of income and offering supervision services
  • Transitioning from clinical role to empowering other therapists
  • Navigating challenges of running a private practice during the pandemic
  • Creating additional income streams through coaching programs, courses, and social media
  • Supporting interns in marketing themselves and building their practices
  • Building long-term referral relationships with other therapists

Highlights:

(00:58) - The evolution of Josie's practice

(04:59) - Starting a private practice

(08:40) - Building a successful private practice

(12:52) - Family influence on entrepreneurship

(16:26) - Multiple streams of income in private practice

(24:19) - Finding Niche and Professional Development

(27:21) - Group Coaching and Course Creation

(30:25) - Social Media and Fear of Failure

(35:20) - Empowering Interns and Marketing

(43:57) - Building Long-Term Referral Relationships

(45:56) - Action Steps for Moving Forward

(51:57) - Improving Client Retention

References:

Mentaya → https://www.mentaya.com/?referrerid=kelley

Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/

Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by thepassivepractice→ thepassivepractice.com

07 Nov 2023Generational Healing: How a Mother-Daughter Therapy Team is Breaking Barriers in Addiction Recovery00:50:34

Looking for a compelling narrative of empathy and growth? Join host Kelley Stevens in this episode of the Private Practice Pro for an honest look into the world of mother-daughter therapy duo, Kimberly and Lyle Wick. Together, they share powerful insights on supporting families affected by substance abuse, discussing their own journeys along the way. Through candid conversations, they dispel shame, inspire resilience, and offer invaluable advice for established and aspiring therapists alike.

Guest Bio:

Kimberly is a licensed Marriage and Family Therapist and holds a master’s in clinical psychology and an MBA. She is a former adjunct faculty member at Pepperdine University in the Graduate School of Psychology.

Throughout years of her own therapy (both individual and family) she became passionate about the process of self-growth, discovering how her behaviors were creating patterns in her life, landing her in similar situations with different storylines. It was during her experiences with family addiction/mental health that she learned to take contrary action, setting boundaries with loved ones from a place of clarity versus fear. She noticed changes taking place not only in her relationships with loved ones but also in her relationship with herself.

Lyle is a licensed Marriage and Family Therapist and a licensed Advanced Alcohol Drug Counselor (LAADC). Co-owner of Bridge The Gap, a therapeutic mentoring company, and has an extensive work history with treatment centers. Her personal journey in recovery, both as an adult child of and her own addiction, equips her with the rare ability to engage clinical savvy and distinct empathy in the way she supports family members through their recovery process. It has become her passion to help individuals and families who are struggling with their loved one’s addiction and mental health issues, find their own personal empowerment through education and insight.

kimberlyandlyle.com

@kimberlyandlyle

therapywithlyle.com

(310) 903-1386

lyle@therapywithlyle.com

bridgethegapservices.com

(805) 558-4599

lyle@bridgethegapservices.com

@bridgethegapservices

In this Episode:

  • Supporting individuals whose loved ones struggle with substance abuse
  • Rebuilding relationships after substance abuse recovery
  • What is therapeutic mentorship?
  • Opening up about your personal struggles to help others
  • Building connections to grow your business
  • The benefits of sharing vulnerability and authenticity with your clients

Highlights:

(1:01) – Erin’s introduction

(8:12) – Erin’s journey from burnout to private practice

(16:15) – Various approaches to monetizing your online presence

(24:50) – Helping non-birthing parents empathize with the motherhood experience

(38:27) – Balancing a demanding schedule as a working mother and private practice owner

(41:59) – The benefit of making your values and beliefs known as a therapist

(44:10) – Kelley answers a listener’s question about bypassing consultation calls

References:

Engage → https://engagetherapy.com/ 

Al-Anon → https://al-anon.org/

LMU → https://www.lmu.edu/

Boys and Girls Club → https://www.bgca.org/

Glennon Doyle Podcast → https://wecandohardthingspodcast.com/

Mentaya → https://www.mentaya.com/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

21 Mar 2023TikTok Therapists: How to Grow Your Private Practice on Social Media00:48:43

Too many therapists are afraid of creating content on social media because they think the market is too saturated. Do you resonate? Well, we’re here to tell you that is completely untrue! In fact, there’s never been a better time to create therapy content and market yourself on social media. Tune in to this episode as we welcome Maddie Spear, LCSW, a content creator and trauma therapist who works with children, teens, and young adults. Maddie joins Kelley to talk about the risks and rewards of using social media and TikTok to grow your private practice, connect with clients, and make extra money. She also details the process, benefits, and challenges of creating an online course.

Guest Bio:

Maddie Spear, LCSW, is a trauma therapist located in North Carolina who works with children, teens, and young adults. In addition to her work in direct trauma care, Maddie additionally works to bring mental health tips worldwide. With a following of well over 200,000 on social media, Maddie strives to eliminate the stigma around mental health and promote healing for all with accessible mental health tips and tricks to promote self-growth and self-care. Learn more about her practice at www.flourishwellnesspllc.com or email her at FlourishWellnessPLLC@gmail.com.

In this Episode:

  • How to use social media and TikTok to grow your private practice, connect with clients, and make extra money
  • Is it appropriate to engage with clients on social media?
  • Gaining confidence in your services and overcoming imposter syndrome
  • The power of combining self-disclosure with psychoeducation
  • The pros and cons of creating an online course
  • Traveling abroad and working remotely as a therapist
  • Ask Kelley Anything: Can I give a referral gifts?

Highlights:

(01:40) - Why Maddie’s creating an online course for therapists

(03:22) - Traveling and working remotely as a therapist

(07:49) - Why and how she launched her own private practice

(14:15) - Feeling confident as a therapist

(15:42) - Using social media & TikTok to grow your private practice 

(21:58) - Combining self-disclosure and psychoeducation

(28:54) - Creating an online course

(38:50) - Is therapy content oversaturated?

(43:16) - How to connect with Maddie

(45:47) - Kelley answers a listener‘s question about giving referral gifts

 

References:

Maddie Spear on Instagram → www.instagram.com/LoveYourLittleVictories

Maddie Spear on TikTok → www.tiktok.com/@therapy_thoughts

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

 

24 Jan 2023Overcoming Myths: Private Practice, Motherhood, and Online Courses01:01:21

What happens when two therapists, course creators, and longtime friends come together to discuss the importance of values, identifying your target audience, and embracing the trial and error of it all? A profound and heartfelt conversation unfolds.

Join host Kelley Stevens as she reflects with Sasha McPherson on their parallel career journeys, how they stay grounded as working moms, and what’s made the most difference as they evolve in their lives and careers. The enduring connection between host and guest allows for a candid and informative discussion – with some laughter in between!

Guest Bio:

Sasha is a therapist and mom of two. Her practice focuses on supporting mothers and women to live the life they want. She specializes in perinatal mental health, anxiety, ADHD, and depression in women.

In this episode:

  • The transition to parenthood and its impact on mental/emotional wellbeing
  • Creating content catered to your target audience
  • Trial and error as necessary for professional growth
  • The value of virtual mental health resources and offerings
  • Assessing barriers for your target community to identify the most effective support
  • The personal work around creating a brand (letting go of expectations, fostering patience)
  • The importance of mental health providers practicing the principles they encourage
  • Locating your values, aligning your actions with those values

Highlights:

(0:40) – Guest introduction

(10:30) – Origins of the course creation process

(17:28) – The importance of intentional and specific messaging: “The more specific I become, the more people I can reach.”

(20:57) – Letting go of expectations to create space for what actually works

(23:35) – Utilizing your values to navigate work/life balance

(35:10) – Telehealth vs. in-person

(37:02) – The myths that prevent therapists from starting their own practices

(42:05) – The expansion of the therapist role into a wide variety of paths/income streams

(48:38) –  Asking yourself “What do I need right now in my life?” in order to discern future goals and steps

(56:45) – Kelley responds to listener Sarah’s question about how to overcome fears about establishing an online following

References:

Sasha’s first course: Roadmap to Parenthood → https://www.thriveafterbaby.com/roadmap-to-parenthood

Sasha’s second course: The Connected Couples Guide → https://www.thriveafterbaby.com/connected-couples-guide 

Postpartum Support International (PSI → https://www.postpartum.net/

Sunny Lenarduzzi on YouTube → https://www.youtube.com/@SunnyLenarduzzi

Elizabeth Gilbert quote → https://www.elizabethgilbert.com/the-creativity-conversation-continued-todays-subject-stolen-time-dear-o/ 

Robert Scholz, LMFT → www.RobertTherapy.com

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

18 Jul 2023Prelicensure Chronicles: Insights and Inspiration from a Therapist in the Trenches00:36:55

Does the world of prelicensure have you feeling overwhelmed? In this episode, host Kelley Stevens sits down with therapist Angelie Wallace to discuss the challenges and triumphs of prelicensure. Discover valuable insights on managing your schedule and setting boundaries, the power of networking to advance your career, and navigating the financial obstacles of prelicensure. Angelie’s story will inspire you to embrace vulnerability and manage impostor syndrome, preparing you for the next steps of your journey as a successful therapist.

Guest Bio:

Angelie Wallace is an Associate Marriage and Family Therapist, and fire wife. She earned her Masters in Clinical Psychology from Antioch University in Santa Barbara, CA which is where she currently works in private practice under the supervision of Cara Behan, LMFT. Angelie has a deep passion for holistic wellness and the outdoors which informs her work with clients. She loves supporting individuals and couples in times of transition, specializing in Perinatal Mental Health.

www.angeliewallace.com

angelie@angeliewallace.com

In This Episode:

  • Managing your schedule during prelicensure
  • Building connections to advance your career
  • Navigating financial challenges of prelicensure
  • Allowing vulnerability and accepting support
  • Finding a private practice associateship
  • Managing imposter syndrome

Highlights:

(1:15) - Angelie’s introduction

(4:08) - Managing schedule and boundaries during prelicensure

(12:24) - Angelie’s prior career and decision to become a therapist

(17:13) - Navigating the financial challenges of prelicensure

(19:11) - Using networking to find a private practice associateship

(21:22) - How Angelie’s therapeutic style has changed throughout her journey

(23:20) - Managing imposter syndrome thoughts

(29:14) - Angelie’s vision for her personal and professional life five years from now

(32:06) - Kelley answers consultation client’s question about setting a speaker fee

References:

Student Counselor Podcast → https://open.spotify.com/show/5WNntszsjzgWNcnloQcsko?si=4c8b3313a6e04d38

Pepperdine University → https://www.pepperdine.edu/ 

Community Couseling and Education Center → https://ccecsb.org/

Cara Behan → https://therapyinsantabarbara.com/

Sarah Buck → https://www.sarahbucktherapy.com/

Andrew Teton, MA, LMFT → https://www.antioch.edu/faculty/andrew-teton/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

29 Aug 2023Expectations vs Reality: The Journey to Private Practice00:55:04

The path isn’t rarely what we expect it to be, and that isn't always a bad thing! Whether you are in pre-licensure or a seasoned therapist, this episode will resonate and offer support. Join Kelley and The Private Practice Pro Alum Kate Sayers MS LPC as they take you through their personal experiences navigating expectations vs reality in prelicensure, hospitals, group practices and finally private practice. Share in the vulnerable moments and personal triumphs of a fellow clinician as she found her strength to bet on herself and came to realize that she had what it takes to market and grow her business all along.

Guest Bio:

Kate Sayers, MS, LPC - Owner & Therapist: Safe Space Therapies

Kate Sayers is a licensed therapist with over a decade of clinical experience. She is the owner of Safe Space Therapies, a private practice based in Glendale, WI. Kate specializes in treating adults who've experienced trauma, serving her peers in the LGBTQ+ community, and working with young professionals experiencing anxiety disorders. She identifies as queer and is a proud member of the LGBTQ+ community.

Learn more at: www.safespacemke.com / IG: @safespacemke

In This Episode:

  • The unexpected truths about work in prelicensure
  • What it’s like working in the hospital setting
  • Key steps to marketing your private practice and building a client base
  • Overcoming challenges during the Pandemic
  • Ethics of non compete clauses
  • Importance of professional relationships
  • Work life balance in private practice

    Highlights:

    (0:00) - Episode Intro

    (0:53) - Kate Sayers Introduction

    (9:22) - Working as a therapist in a hospital (Kelley and Kate’s experiences)

    (14:57) - Leaving the hospital or group practice and starting a private practice

    (21:38) - Telehealth and in-person therapy during Pandemic

    (24:17) - Noncompete clauses, ethics and opinions

    (28:03) - Marketing your private practice, relying on the power of networking

    (35:00) - Being a young therapist, managing insecurity when ability questioned

    (37:53) - The private practice lifestyle and balancing workload

    (44:06) - LGBTQ+ representatives in the therapist community

    (47:57) - Kelley answers a listener’s question about handling late cancellations or no shows.

    References:

    Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

    Ask Kelley Anything → (805) 243-8241

    This podcast is produced and managed by Jenga Creative → jengacreative.com

30 May 2023The Power of Instagram: Using Social Media to Grow Your Private Practice00:49:30

Did you know that it’s possible to launch a thriving career in therapy using Instagram? In this episode of The Private Practice Pro Podcast, host Kelley Stevens sits down with licensed therapist and business coach for therapists, Kelly McKenna, to show you how it’s done. With an impressive Instagram following of over 50,000, Kelly McKenna has established herself as an expert in her field online. However, her vision for her business extends far beyond accumulating a large number of followers. In this episode she explains how she utilizes social media for marketing, networking, and acquiring referrals – all while helping other therapists do the same. If you’ve ever considered leveraging social media as a platform for your career, this episode is a must-listen!

Guest Bio:

Kelly McKenna, LCSW, MBA

Kelly McKenna is a licensed therapist and business coach for therapists.  Kelly built her private practice totally on Instagram @sitwithkelly. By providing educational and relatable content and Reels about anxiety, she's been able to help millions of anxious women. Kelly also coaches other therapists, helping them to find their voice online and grow thriving private practices @businessoftherapy.

Instagram: @businessoftherapy @sitwithkelly

website: www.sitwithkelly.com

In this Episode:

  • How Instagram can help with networking
  • Using Instagram to acquire new client referrals
  • Navigating licensing when working across multiple states
  • Pricing structures and mindset around money
  • Practical advice for establishing an online presence as a therapist

Highlights:

(0:35) - Kelly McKenna’s introduction

(8:00) - Kelly’s journey from starting out on Instagram to gaining over 50,000 followers

(12:33) - How Instagram helps with networking and acquiring new referrals

(14:30) - Navigating licensing and business requirements when working across different states

(22:10) - Therapist rates, pricing structures, and mindset around money

(30:23) - Comparing tech apps, group practice, and private practice

(39:01) - Kelly’s advice to therapists starting their own private practice

(41:24) - Kelley answers a listener’s question about ethical concerns when you have crossover clients as a private practice therapist and yoga instructor

References:

Business Insider article featuring Kelly McKenna → https://www.businessinsider.com/how-to-become-therapist-double-your-salary-start-virtual-business-2022-3

Open Path →https://openpathcollective.org/

Uber →https://www.uber.com/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

31 Oct 2023Beyond Expectations: A Transformative Approach to Motherhood00:48:21

Join host Kelley Stevens in this episode of the Private Practice Pro as she celebrates strength and authenticity in motherhood with licensed therapist Erin Spahr. Tune in to hear Erin's empowering journey, from overcoming burnout to helping mothers liberate themselves from societal pressures. This episode is a testament to the transformative power of authenticity, reminding us to embrace our true selves and inspire others along the way.

Guest Bio:

Erin is a licensed therapist in private practice located outside of Raleigh, North Carolina. She specializes in helping mothers navigate the complex transition to motherhood. Erin uses a feminist lens in her work with mothers and strives to help mothers free themselves from oppressive societal expectations and find more self-compassion. She is married and is a mother of 2 boys, ages 10 and 5.

https://erinspahrtherapy.com/

erin@erinspahrtherapy.com

In this Episode:

  • Challenging societal expectations of motherhood
  • Monetizing your online presence
  • The power of authenticity as a therapist
  • Managing the demands of motherhood and private practice
  • Nurturing empathy in non-birthing parents
  • Overcoming burnout and finding your true path
  • Expressing core values and beliefs for transformative change

Highlights:

(1:01) – Erin’s introduction

(8:12) – Erin’s journey from burnout to private practice

(16:15) – Various approaches to monetizing your online presence

(24:50) – Helping non-birthing parents empathize with the motherhood experience

(38:27) – Balancing a demanding schedule as a working mother and private practice owner

(41:59) – The benefit of making your values and beliefs known as a therapist

(44:10) – Kelley answers a listener’s question about bypassing consultation calls

References:

Mom Uncharted → https://www.momuncharted.com/

Amazon Prime Day → https://www.amazon.com/primeday

Amazon Affiliate Marketing Program → https://affiliate-program.amazon.com/

Zoom → https://zoom.us/ 

Postpartum Support International → https://www.postpartum.net/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

23 Jul 2024The Therapist Hustle: From Grad School to Group Practice00:26:29

Dive into the heart of Manhattan's therapy scene as Kelley Stevens warmly welcomes the pioneering Reina Zelonky to the Private Practice Pro podcast. Reina opens up about her innovative group practice, which tackles challenges such as addiction and anxiety with the aid of three other seasoned experts. She's a staunch advocate for the irreplaceable value of face-to-face therapy while also accommodating the modern need for online sessions. From her early ambitions in graduate school to her rise as a thriving private practice entrepreneur, Reina acknowledges the crucial role her support network has played. Juggling the hats of both manager and therapist, she emphasizes the importance of genuine connections and a vibrant team environment. Listen in as Reina offers priceless wisdom for those starting their journey in the therapy profession. Prepare to be inspired! 🎙️💡

Guest Bio:

Reina Zelonky is a Marriage and Family Therapist who runs a busy group private practice on the Upper West Side of Manhattan, New York. Reina specializes in addiction, couples and families. She has additional training from the Ackerman Institute and is trained in Emotion Focused Couples Therapy. Reina's approach is strength based and relational. She is committed to helping individuals have stronger bonds and healthier relationships in order to decrease unhealthy habits and behaviors. She believes in the power of stories and works with her clients to re-write their narratives to highlight resilience and hope.

ReinaZelonky@gmail.com

ReinaZelonky.com

In this Episode:

  • Treating addiction, mental health, and relationships.
  • Reina shares her story of building a successful practice against the odds.
  • The hurdles of starting private practice.
  • The role of support, hard work, and resilience in growing Reina's clientele.
  • Shifting to managing a group practice while juggling family life.
  • Strategies for recruiting and mentoring a therapy team.
  • Insights into running a group practice, including staffing choices.
  • The advantages of seasoned therapists and managing clinical vs. administrative duties.
  • Reflections on personal growth and the essence of therapy.

Highlights:

(00:00) - Building a Practice in New York City

(03:22) - Transition to Private Practice

(09:21) - Growing a Private Practice

(13:01) - Collaboration and Referral Sources

(15:52) - Transition to Group Practice

(18:01) - Hiring and Supervising Therapists

(20:48) - Belief in Yourself and Patience

(22:35) - Marketing via Social Media

(23:19) - Oversaturation of Therapist Content

(25:11) - Excuses and Putting Yourself Out There

(25:27) - Promoting and Filling Private Practice

(25:50) - Ask Kelly Anything

References:

Mentaya → https://www.mentaya.com/?referrerid=kelley

Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/

Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

02 May 2023Trademarking for Growth00:42:56

To trademark or not to trademark? If you’re on the fence, this episode is for you! Join host Kelley Stevens as she breaks down the basics of trademarking with intellectual property lawyer, Lauren Boyd. You will learn how trademarking can help you scale your business, how and when to consult with a lawyer, and valuable tips on choosing a trade name that leaves room for future growth. Don’t miss out on this episode that just might change the trajectory of your business.

Guest Bio:

Lauren Boyd kicked off her legal career leading international contract negotiations for a Fortune 100 technology company before founding her first venture Guide My Business. Her boutique law firm specializes in intellectual property and employment law to empower entrepreneurs to grow their business with the confidence of a strong legal foundation built on a brand they own.

Being in the messy middle herself, she recognized that non-”corporate” employers lacked the tools to implement sustainable management practices that would take monotonous delegation to empowered ownership to foster resiliency within their team, so Lauren recently founded Quinn, a modern team management solution built for the way employers actually communicate.

Learn more at https://www.guidemybusiness.co/

In this Episode:

  • What is trademarking and how can it benefit your business?
  • When to consult a lawyer about launching a new brand
  • Choosing an opportune name for your business
  • Cautionary tales about trademarking decisions
  • How trademarking can bring your business long-term security and success

Highlights:

(0:49) - Lauren Boyd Introduction

(6:46) - Benefits of trademarking your business

(21:19) - Growing your business with a registered trademark

(29:16) - Consulting a lawyer prior to the branding process

(31:20) - Choosing a trade name that leaves room for business growth

(35:43) - How to schedule a consultation with Lauren Boyd

(40:01) - Kelley answers a listener’s question about handling missed calls when clients do not leave a voicemail

References:

Guide My Business → www.guidemybusiness.co

Hire Quinn → hirequinn.com

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

31 Jan 2023Career Success: Building a Practice That Supports You in the Long Term01:15:03

In this treasure trove of an episode, Dr. Charlene Underhill Miller shares her own career journey, which began when she first became licensed in 1988. She discusses which components of a practice (from degrees to community building) are most valuable in establishing a practice that not only endures, but evolves.

Guest Bio:

Dr. Charlene Underhill Miller is a licensed marriage and family therapist, professor, clinical supervisor, and public speaker. Licensed just shy of 40 years, Dr. Miller’s unparalleled insight, clinical expertise, and expansive career evolution enables her to provide wisdom on a variety of aspects of private practice to a diverse population of practitioners. Learn more about her at www.underhillmiller.com

In This Episode:

  • The benefits of a growing teletherapy practice
  • The power of networking (and not just for referrals!)
  • How to begin building community relationships from square one
  • Education levels and degrees, how they play out long-term in career

Highlights:

(2:15) – Charlene’s decision to go almost entirely virtual, using Zoom prior to the pandemic

(4:13) – Growing a virtual practice through out of state licensing

(9:05) – "Is a PhD necessary for a successful and fulfilling practice?”

(16:54) – The value of networking, and how it connected her to her first practice

(23:15) – “I promise you, if you give a referral, you’ll get a referral. If you never give referrals, you’re not gonna get many referrals from your colleagues,[...] what goes around comes around.”

(24:15) – “Say, I’m new in town. This was my catchphrase when I moved. [Relationship building] had to be authentic.”

(35:21) – The bonuses of opening a group practice

(39:00) - Beyond income, the benefits of supervising, teaching, speaking and other "extra jobs" for therapist

(47:23) - Marketing has to be intentional, but also organic

(52:58) - Boundary setting when you practice within your community

(1:05:10) - Kelley answers listener, Alex's question about how to set and stick to your prices

References:

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

02 Jul 2024Unleashing the Power of Email Marketing for Therapists: Insights from a Marketing Professional00:39:13

In this engaging episode of the Private Practice Pro podcast, Kelley Stevens chats with Michael Fulwiler, a seasoned marketing expert in the mental health field. They explore the nuances of email marketing for therapists, emphasizing the significance of a well-maintained email list. Michael recounts his journey from the Gottman Institute to Heard, sharing valuable tips on growing an email newsletter, "Therapy Marketer," and the impact of social media trends on marketing strategies. The duo also addresses ethical considerations in email marketing for therapists, highlighting the channel's effectiveness for selling products and services. Michael underscores the importance of building an audience and specializing in a niche for more effective marketing. For more insights and to subscribe to Michael's newsletter.

Guest Bio:

Michael operates at the intersection of marketing and mental health. He is the Director of Brand at Heard, the financial back office for therapists. He's also the founder of Fulwiler Media, a marketing consultancy for mental health companies, and the creator of Therapy Marketer, a popular weekly newsletter for therapists. Previously, he was the Chief Marketing Officer of the Gottman Institute.

https://www.therapymarketer.co/

In this Episode:

  • Importance of email marketing for therapists
  • Strategies for creating and growing an email list
  • Leveraging social media for email list growth
  • Changing landscape of social media platforms
  • Challenges and opportunities of social media platforms like TikTok and Instagram
  • Organic reach and engagement on social media
  • Ethical concerns around email marketing for therapists
  • Value of email marketing for therapists with other income streams
  • Niche marketing and audience targeting for therapists

Highlights:

(00:00) Introduction of Michael

(02:32) Michael's career background

(08:35) Starting the Therapy Marketer newsletter

(14:07) Growing the email list

(20:16) Twitter as a distribution channel

(21:18) Consideration of other social media platforms

(27:12) Ethical considerations and benefits of email newsletters for therapists

(30:59) Niche marketing and audience targeting

(34:21) Considerations for couples in private practice

References:

Gottman Institute → https://www.gottman.com/

Mentaya → https://www.mentaya.com/?referrerid=kelley

Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/

Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/

Free Email Marketing Prompts for Therapists → https://theprivatepracticepro.com/newsletter-prompts-freebie/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

01 Jul 2024The Critical Role of Strategic Marketing and Referrals in Teen Therapy Success01:07:05

In today's fun episode, host Kelley Stevens engages in a deep conversation with Sara, a therapist and group practice owner who excels in assisting teens and adults. They delve into Sara's journey toward establishing a practice centered on adolescents, her clever marketing strategies, and the complexities of running a practice while maintaining a family life balance. Sara conveys her enthusiasm for group therapy and her proficiency in guiding other therapists in starting their own therapy groups. They also discuss the hurdles and strategies for maintaining therapy continuity with clients transitioning to college, and the significance of cultivating a reliable network of specialists for referrals. Sara's creative marketing efforts in a local Jewish publication and her commitment to offering services tailored to her community are highlighted as they conclude with a laugh about being mutual supporters in their professional development.

Guest Bio:

Sara Schreiber is a licensed clinical social worker specialized in working with teens and young adults through both individual and group therapy. Sara started her solo private practice in 2021 in order to have more financial freedom and serve her clients in a way that felt more authentic to herself and her values. Sara became a group private practice one year later as another values-driven decision, when her family’s needs began to change and she needed to have fewer clinical hours, but didn’t want to sacrifice her income from her solo practice. Sara is passionate about helping other therapists meet their goals in private practice, whether those goals are growing their solo practice, building a group practice, adding on groups and workshops to their practice, or building more financial security within their businesses. When not seeing clients or working on her practice, you can find Sara hanging out with her husband and three children in their home in New Jersey.

www.collaborativeminds.net

www.collaborativemconsulting.net

saraschreiber@collaborativeminds.net

@teen_group_therapy

 

In this Episode:

  • Teen Practice Journey
  • Marketing and Referrals
  • Licensing, College Support
  • Private Practice Consultation
  • Teen and Adult Specialization
  • Scheduling, Parent-Therapist Balance
  • Virtual Group Therapy
  • Local and Word-of-Mouth Marketing
  • Professional Collaboration

 

Highlights:

(00:00) Introduction

(00:59) Specializing in Working with Teens

(05:37) Scheduling and Client Shifts

(08:12) Referrals and Collaboration with Schools

(20:35) Team Building and Collaboration

(21:12) Offering Group Therapy

(22:22) Supporting Business Growth

(27:47) Parent Coaching and Separation Anxiety

(38:05) Collaborating with Other Therapists

(40:13) Marketing in Local Jewish Newspaper

(44:09) Unique Offerings and Long-Term Impact

(47:24) Investing in Mentorship and Learning

(55:29) Setting Boundaries and Valuing Time

(56:33) Maximizing Time and Business Growth

References:

American Group Psychotherapy Association → https://www.agpa.org/

Stabilize and Scale → https://www.becomeagroupguru.com/scale

Back Your Time → https://www.buybackyourtime.com/

Mentaya → https://www.mentaya.com/?referrerid=kelley

Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/

Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by The Passive Practice - www.thepassivepractice.com

 

14 Feb 2023Formulas Over Fear: A Systematic Approach to Your Dream Career00:29:59

“Fear doesn’t mean you stop.” In this galvanizing episode, Nicole McCance shares the means and the methods she identified to transcend beyond a cycle of professional and personal fatigue and into a new quality of life. From mindset to implementation, host and guest leave no stone unturned as they discuss not only the why, but the how, of entering new territory.

Guest Bio:

Nicole is a sought after Psychologist and Business coach who teaches Psychotherapists how to scale to a 7 figure group practice, like she did in 3 years, with toddler twins at home. She is also a Forbes Business council member. You can find her on Instagram at @nicole.mccancemethod or by visiting her website, mccancemethod.com. 

In This Episode:

  • Moments of breakdown that yield great change
  • The importance of shifting to a business-mentality when starting a group practice
  • The whack-a-mole nature of finding a setup that works for you
  • Integrating self-care into your daily routine
  • Finding the right inspiration and mentorship for your needs
  • The balance between inspiration and accountability
  • The power in seeing others do what you want to do, letting that fuel you

-

Highlights:

0:35) - Guest introduction

(2:07) - “I was sick of hitting this ceiling…where the only way I could make more was to work more.”

(5:27) - The first step into group practice

(8:48) - “Don’t make your decisions from where you are. Make your decisions from 2x to 4x bigger than you are.”

(9:25) - How to create movement through fear

(12:50) - The shifts in personal life when you’re not working solely to make ends meet

(16:23) - “You need to find someone that did what you want to do.”

(19:01) - How utilizing templates promotes productivity

(21:08) - Mindset = the make or break

(23:00) - “If you have a formula, you will get the results you desire…we need to remove the emotion piece, or we will never take risks.”

(26:06) - Kelley responds to a listener’s inquiry on how to ethically provide non-therapeutic services outside of her state of licensure

References:

The Clinic Growth Map → https://mccancemethod.com/clinic-growth-map/

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

14 Nov 2023Mindful Motherhood: Growing a Material Mental Health Practice00:59:11

Are you searching for that spark to ignite your passion and advance your career? Host Kelley Stevens delivers just that in this latest episode of the Private Practice Pro Podcast. Meet Krysta Schroeder, a dedicated Motherhood Therapist and private practice owner, as she shares her journey in guiding mothers through pregnancy and postpartum. Dive into her shift from insurance-based services and discover social media success strategies. Krysta shares actionable steps and ambitious five-year goals, offering inspiration for your own professional growth. Tune in for a concise and powerful exploration of supporting maternal mental health.

Guest Bio:

Krysta is a passionate Motherhood Therapist and owner of a virtual group practice located in Central Florida, which specializes in guiding mothers through the transformative journey of pregnancy and postpartum. She is dedicated to ensuring a smooth transition into their new maternal identity, while also preserving their individuality. With a particular knack for working with high achievers, Krysta excels in helping them traverse the challenges of motherhood, all while shedding the often burdensome cloak of perfectionism.

www.fulfillingmotherhood.com

info@harlowecounseling.com

In this Episode:

  • Transitioning off insurance panels
  • Growing your social media following
  • Becoming an authority in your niche
  • Expanding your practice to multiple states
  • Tips to gain your audience’s trust
  • Growing your business through workshops, podcasts, speaking events, and more!

Highlights:

(0:58) – Krysta’s introduction

(2:39) – Transitioning off insurance panels 

(19:19) – Getting started on social media and growing your audience 

(28:27) – Krysta’s steps to becoming an authority in the maternal mental health space

(40:39) – Krysta discusses her goals for expanding her practice

(53:12) – What Krysta wishes she had known to get to where she is today

(54:46) – Kelley answers listener Rochelle’s question about obtaining quality referrals

References:

Kym Tolson→ https://kymtolson.kartra.com/page/multistate

Prego Expo → https://www.thepregoexpo.com/

Kelly McKenna → https://www.instagram.com/sitwithkelly/

Taking Cara Babies → https://takingcarababies.com/

Feeding Littles → https://feedinglittles.com/

Mom Well → https://www.momwell.com/

Speech Sisters → https://www.speechsisters.com/

Postpartum Support International → https://www.postpartum.net/

CE Broker → https://cebroker.com/

Scary Mommy → https://www.scarymommy.com/

Bustle → https://www.bustle.com/

Psychology Today → https://www.psychologytoday.com/

Reflect → https://www.joinreflect.com/

Mentaya → https://www.mentaya.com/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

06 Aug 2024Individual Roles to Team Dynamics: How Can Collaborating with Psych NPs Offer Valuable Insights?00:36:20

In this engaging episode of the Private Practice Pro podcast, Kelley Stevens converses with Rachel and Lindsay, two dynamic Psych NPs. Rachel shares insights about her Milwaukee practice and her work with anxious millennials, while Lindsay discusses holistic care and her innovative Boot Camp for new graduates. They dive into the intricacies of life as a Psych NP, from prescribing medications to collaborating with therapists. Moreover, they focus on making mental health care highly accessible. They also offer advice on utilizing technology, such as the Spruce app, to maintain communication with clients. For those aspiring entrepreneurs, Rachel and Lindsay inspire listeners to take the plunge and accept the chaotic aspects of starting a business. Kelley concludes with some valuable guidance for young therapists like Juliet who aspire to leave their mark. Make sure you tune in to this episode for a mix of technology insights, entrepreneurial acumen, and expert tips for the next generation of therapists!

Guest Bio:

Rachel started her career as an inpatient psych nurse in 2015, and became a psychiatric mental health nurse practitioner (PMHNP) in 2020. Her experiences working in acute, residential, and correctional treatment settings sparked her passion for humanizing and de-stigmatizing psychiatric care. She is a private practice owner in Wisconsin, providing integrative psychiatric care with a focus on caring for anxious millennial women and caregivers, and works part time in a pediatric clinic. She lives in Milwaukee with her partner Dan, and her dog-ter, Nessie (a beagle-dachshund mix with anxious-avoidant attachment and one crooked front paw). She loves connecting with and learning from other entrepreneurial women in the mental health space.

Rachel Jones, MSN, PMHNP-BC

rachel@cupofteapsych.com

Cupofteapsych.com

Lindsay is a female entrepreneur, psych NP with 9 years of experience, and passionate mentor! Having personal experiences with ADHD, depression, and anxiety she is passionate about reimagining how psychiatry is delivered. Her approach is patient centric and she values intellectual humility. She weaves in brief psychotherapy and holistic approaches. She has a knack for empowering other women and getting creative when it comes to repurposing and repackaging skill sets to reduce burn out, live more fulfilled lives and get more aligned with our ‘whys’ that brought us in this field to begin with. Her why is her family - 3 bonus sons and a toddler, amazing hubby Ryan and goldendoodle! They can be found soaking up the AZ sun most of year.

Lindsay Hill DNP, PMHNP-BC

lindsay@klear.care

www.klear.care

In this Episode:

  • Role of psychiatric nurse practitioners (Psych NPs) in private practice
  • Collaborative relationship between therapists and Psych NPs
  • Services provided by Psych NPs
  • Psych NP Network and its significance
  • Best practices for therapists to consult with Psych NPs
  • Use of HIPAA-compliant texting app in private practices
  • Experiences of entrepreneurship in the mental health field
  • Networking and collaboration opportunities for therapists and mental health professionals
  • Navigating the challenges of being a young therapist

Highlights:

(00:00) - Introduction

(01:06) - Rachel's Background and Private Practice

(02:59) - The Psych NP Network

(05:10) - Lindsay's Background and Private Practice

(07:04) - Lindsay's Psych NP New Grad Boot Camp

(10:10) - Collaborative Relationship with Therapists

(18:20) - Role of Psych NPs in Private Practice

(21:25) - Consultation Best Practices for Therapists

(22:32) - The role of technology in private practice

(23:27) - Challenges and advice for starting a private practice

(26:19) - Building relationships with therapists

(30:06) - Advice for a young therapist starting a private practice

(35:19) - Promoting and filling a private practice

(28:37) - Ask Kelly Anything

References:

Psych NP Network → https://thepsychnpnetwork.org/

Psych NP New Grad Boot Camp → https://klear.care/mentorship/

Spruce → https://sprucehealth.com/

Mentaya → https://www.mentaya.com/?referrerid=kelley

Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/

Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

 

07 Feb 2023Goodbye to Burnout: Cultivating Sustainability in Private Practice00:44:39

How can therapists establish success and abundance in the field without sacrificing their time, energy, or overall well-being? Host Kelley Stevens tackles this important question with the help of mental health counselor, host of her own podcast, and Anti Work Therapist founder Megan Kelly. Listeners will hear a candid summary of Megan’s own burnout experience, the changes she made, in both mindset and action, to move past the patterns of disillusionment, and applicable strategies for those eager to identify a different way.

Guest Bio:

Megan Kelly, MA is a Licensed Mental Health Counselor (LMHC) in the state of Indiana, where she owns and operates a 100% telehealth private practice. She received her master's degree in 2019 from Antioch University, New England's online Clinical Mental Health Counseling (CMHC) program, and has worked in various non-profit and private practice settings throughout her career. She specializes in treating mental health workers and healthcare workers who are experiencing burnout, vicarious trauma, and compassion fatigue. Meg is the host of the Mental Status Podcast, and spends her time advocating for the personal and professional well-being of mental health workers worldwide on Instagram @antiworktherapist.

In this episode:

  • Burnout and seeking sustainability in the mental health field
  • Proactively planning for your practice during pre-licensure
  • The value of networking/examples networking modalities
  • The evolution of referral relationships
  • Alternative methods to promote accessibility in private practice
  • The importance of having a community of mental health professionals for support
  • Helpful perspective shifts involving cash-pay status

 

Highlights:

(0:39) - Guest introduction

(4:09) - Overcoming burnout

(9:32) - Establishing your business during group-practice/pre-licensure

(11:35) - The benefit of reminding yourself you always have choices

(15:40) - How to implement a longer-term strategy, overcome fear of delayed return on investments

(18:20) - The hurdles that arise in the first few months of private practice

(22:53) - Proactive thinking and willingness to self-promote

(25:23) - Private pay as it relates to accessibility

(32:25) - Rebranding failures into course corrections

(39:20) - Kelley responds to listener Lauren’s inquiry about starting her own practice after supervision as it relates to paying back student loans

References:

Anti-Work Therapist Love Letters Substack → https://antiworktherapist.substack.com/

The Abundance Party → https://www.abundanceparty.com/

Jeff Guenther, LPC (@therapyjeff) → https://www.instagram.com/therapyjeff/

Open Path Psychotherapy Collective → https://openpathcollective.org

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

23 May 2023Slaying the Gram: Expert Insights into Leveraging Social Media for Success as a Therapist01:11:37

Can we interest you in some free insider tips on maximizing your social media presence?

In this episode of the Private Practice Pro Podcast, host Kelley Stevens talks strategy with Feminist Therapist and Women’s Wellness Coach, Nastassia “Stassi” Betcher. Stassi reveals her tactics for growing her Instagram audience through various types of content and discusses the challenges of managing a social media presence across multiple platforms. The episode also features insights on effectively serving your audience, creating and managing content, and selling products or services via social media. Tune in for a behind the scenes look into how Stassi uses social media to boost her thriving career.

Guest Bio:

Nastassia Betcher, LPC, EdM, MA

betcher@evergreenwellnesstherapy.com

Stassi is a Feminist Therapist and Women's Wellness Coach based out of Portland, OR. Stassi is passionate about bringing awareness to the ambitious, "rushing woman's" functioning and disentangle her self-worth from her achievements. Stassi's dream is to shine a light on over-functioning so women can freely access ease and joy in everyday life.

Email: betcher@evergreenwellnesstherapy.com

Instagram: @BossyStassi

website: www.EvergreenWellnessTherapy.com

In this Episode:

  • Growing your audience through various forms of content on social media
  • Building genuine connections with your followers
  • Tools to help you create, manage, and schedule social media content
  • Managing your social media presence across various platforms
  • Shaping your social media content strategy

Highlights:

(0:58) – Stassi gives updates about her life and career off and on Instagram 

(16:09) – How Stassi uses different types of content to grow her Instagram audience

(20:16) – Managing a social media presence across various platforms

(31:00) – How Stassi’s team helps with her content strategy

(38:56) – Stassi’s plans and goals for maintaining momentum and growth on social media

(53:09) - Strategies and tools to help create, manage and schedule content, including outsourcing tasks

(1:05:56) - Kelley answers a listener’s question about social media and branding

References:

Karrie Locher→ https://www.karingforpostpartum.com/

Chris Loves Julia→ https://www.chrislovesjulia.com/

Adult Children of Emotionally Immature Parents→ https://www.goodreads.com/book/show/23129659-adult-children-of-emotionally-immature-parents

Laura Danger→ https://www.thatdarnchat.com/

SocialBee→ https://socialbee.com/#:~:text=SocialBee is an AI-powered social media management tool,high-converting social posts based on your product descriptions.

Splice→ https://www.spliceapp.com/

Hannah Bennion→ https://www.kwproductions.org/

Simon Sinek→ https://simonsinek.com/

Later→ https://later.com/

Facebook Business Suite → https://business.facebook.com/

Grammerly → https://www.grammarly.com

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

16 May 2023Self-Care for Therapists: Balancing Mental Health and Personal Life with Private Practice00:56:08

Get ready for some real talk! In this insightful episode, Kelley Stevens chats with Bilingual Licensed Clinical Therapist, Jacqueline Garcia, about maintaining your sanity as a therapist, navigating the impact of social media on the mental health field, and handling career burnout. Discover how Instagram inspired Jacqueline to create her own company, Therapy Lux, and how it can help you connect with your ideal clients. Plus, learn practical tips for managing the demands of your career and personal life, and get expert advice for building a thriving private practice. Don’t miss this informative conversation that is sure to leave you feeling empowered and inspired!

Guest Bio:

Jacqueline Garcia, LCSW – Licensed Clinical Therapist, Mental Health Content Creator

Jacqueline is a Bilingual Licensed Clinical Therapist in Private Practice with experience in using Evidence Based Practices such as Behavioral Therapies, Crisis Intervention, Motivational interviewing, Dialectical Behavioral Therapy, Harm Reduction and utilizing the Recovery Model. In her work, she believes that creating a safe environment for her clients will help them overcome their challenges. She specializes in working with and treating teens and adults who suffer from depression, anxiety, trauma, and a variety of life stressors. With dedication and passion, she believes that therapy is a powerful tool that can assist you in improving your quality of life while dealing with life’s adversities.

Website: Therapylux.org

IG: @therapylux

Email: jacqueline@therapylux.org

In this Episode:

  • Maintaining your mental health as a therapist
  • How social media is impacting the mental health field
  • Handling stress and career burnout
  • Tips for building your own private practice
  • Managing the demands of work and personal life

Highlights:

(0:55) - Jackie Garcia Introduction

(3:35) - Jackie’s career history prior to transitioning to private practice

(7:01) - How social media inspired Jackie to create Therapy Lux

(22:37) - Taking care of your mental health as a therapist

(25:29) - How social media has allowed Jackie to connect with her ideal clients

(37:20) - Kelley’s tips for balancing the demands of a thriving career with home life

(44:04) - Jackie’s advice to those starting out in private practice

(50:42) - Kelley answers listener Jessica’s question about building a private practice as a pre-licensed therapist

References:

Riverside County Mental Health → https://www.rcdmh.org

Tessie Cleveland Community Services → https://www.tccsc.org

Therapy Lux → https://therapylux.org

Kaiser Permanente → https://healthy.kaiserpermanente.org/front-door

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

18 Jun 2024Therapy SEO: Making Online Marketing Less Stressful for Therapists00:39:25

Hey there, fellow therapists! You don't want to skip our fab host Kelley Stevens, LMFT chatting with Kristie Plantinga, MA, the whiz behind Therapy SEO and Best Therapists directory. They dive into the nitty-gritty of online marketing for therapists and how AI's shaking things up. Christy spills the beans on using AI for crafting content and why a therapist's online rep is super important. Plus, they give us the scoop on the new Best Therapists directory, which is all about boosting therapists' online game and helping them find the right clients. Don't miss out on these pro tips! 

Guest Bio:

I founded TherapieSEO to help you reach more clients on Google one search at a time. After working in the digital marketing industry, I became inspired to serve a population close to my heart: therapists. I have personally experienced the benefits of therapy and have a degree in psychology. I founded TherapieSEO to serve in the space where my passion and people’s needs meet: writing, designing, and marketing for therapists, so they can serve people looking for help.

https://www.therapieseo.com/

https://www.besttherapists.com/

info@therapieseo.com

In this Episode:

  • Challenges therapists face in marketing their practices online
  • Impact of AI on digital marketing for therapists
  • Evolving standards in the therapy industry
  • Need for therapists to adapt to changes in marketing
  • Use of AI tools like ChatGPT for content creation
  • Importance of individual reputation online
  • Launch of the Best Therapists directory to improve online presence
  • Connecting therapists with potential clients
  • Interview with Christy Plantinga, founder of Therapy SEO and Best Therapists directory
  • Discussion on the solutions for therapists to improve their online presence

Highlights:

(00:00) Introduction (01:10) Introduction of Christy Plantinga

(04:05) Impact of AI and Rising Standards

(06:16) Challenges in Marketing and Solutions

(08:24) ChatGPT and Blog Content

(09:24) Individual Reputation and E-E-A-T

(10:39) Google's Helpful Content Update

(12:44) Adapting to Industry Changes

(18:48) Launch of Best Therapists Directory

(20:44) Exclusivity and Vetting Process

(23:47) Marketing costs and the importance of online advertising

(27:27) Long-term digital marketing strategies

References:

ChatGPT → https://chat.openai.com

Therapy SEO → https://www.therapieseo.com/

BestTherapist → https://www.besttherapists.com/

Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/

Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

 

 

06 Jun 2023Redefining Success: Expert Insights on the Modern Mental Health Field00:44:51

Prepare to be inspired as host Kelley Stevens takes you on a captivating journey into the dynamic world of modern mental health. In this week's episode, Kelley engages in a thought-provoking conversation with Mary Beth Somich, a licensed therapist and an expert in social media and marketing coaching for therapists. As an invaluable resource for mental health professionals seeking to expand their businesses, Mary Beth shares her insights on maintaining authenticity amidst a busy schedule, harnessing the power of Instagram for professional growth, and unlocking the secrets to thriving in both personal and professional spheres.

Guest Bio:

Mary Beth Somich is a licensed therapist with a group private practice located in North Carolina called Your Journey Through. She completed her graduate training at Columbia University and specializes in family dynamic work with teens and adults. Mary Beth is passionate about promoting modern mental health and making therapy accessible and relatable. She offers courses and business coaching to therapists to help them expand their reach on social media, build thriving private practices, and generate passive income streams. Check out her podcast, "My Therapist Thinks."

Email: marybeth@yourjourneythrough.com

Instagram: @businessoftherapy

TIkTok: @yourjourneythrough

website: yourjourneythrough.com

In this Episode:

  • Resources for landing paid collabs on social media
  • Balancing your career and personal life with a busy schedule
  • Things they didn’t teach you in grad school
  • Embracing your entrepreneurial spirit as a therapist
  • Using social media to grow your business

Highlights:

(0:32) - Mary Beth’s Introduction

(5:50) - Mary explains why and how she created her course to help therapists land paid collaborations on social media

(14:30) - Juggling work and personal life while wearing many hats

(22:02) - Staying true to your values while growing your career and managing a busy schedule

(27:46) - Mary Beth’s aspirations for the future, including writing a book, expanding her group practice, and creating more courses

(38:45) - Mary Beth’s advice for new therapists

(41:06) - Kelley answers a listener’s question about managing the emotional highs and lows of being a therapist

References:

Set Boundaries, Find Peace: A Guide to Reclaiming Yourself By Nedra Tawwab → https://www.nedratawwab.com/set-boundaries-find-peace-1

Sit With Whit → @sitwithwhit → https://sitwithwhit.com/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

11 Jul 2023Passion Meets Purpose: Expert Insights on Serving Your Client Niche and Amplifying Your Impact01:00:45

Want to amplify your impact? Join host Kelley Stevens as she sits down with Jenna Overbaugh, a therapist who has become a beacon of resilience, helping to shatter stigmas surrounding OCD and anxiety. Throughout the episode, we explore the power of multiple revenue streams, social media, and course-building platforms while embracing your purpose of making a lasting impact in the mental health world. With an unwavering passion for inspiring and empowering others, Jenna’s story will leave you eager to take on your next challenge with confidence.

Guest Bio:

Jenna Overbaugh is a licensed professional counselor based in Wisconsin and has been working with people who have OCD and anxiety since 2008. Previously, she worked at world renowned facilities including Johns Hopkins Hospital and Rogers Memorial Hospital, where she treated some of the most debilitating cases of OCD and anxiety in the world. She has contributed to several peer reviewed literature articles as well as spoken at national conferences on OCD, anxiety, hoarding, and related issues. She’s also a mom to a 5 year old and has lived experience with postpartum OCD, anxiety, and depression.

www.jennaoverbaughlpc.com

All The Hard Things - podcast

jenna.overbaugh on Instagram

In this Episode:

  • Allowing yourself to have career aspirations outside of therapy
  • Normalizing postpartum anxiety and intrusive thoughts
  • Using multiple revenue streams to grow your business
  • Navigating various website and course-building platforms
  • Misconceptions about OCD and barriers to therapy
  • Utilizing social media to gain clients and grow your business

Highlights:

(1:03) - Jenna’s introduction

(11:11) - Misconceptions about OCD and how Jenna’s resources increase accessibility to help for those suffering from OCD

(17:06) - How Jenna’s personal struggles drove her to reach more clients via social media

(21:20) - Jenna’s transformation from Instagram newbie to now having over 44,000 followers

(28:02) - Jenna’s decision to make her business her full-time job; and her various revenue streams

(35:10) - Navigating the plethora of different platform options to build your website and host courses

(49:13) - Jenna’s goals and aspirations for the future of her business

(58:06) - Kelley answers listener Samantha’s question about automating initial client phone calls

References:

Johns Hopkins Hospital → https://www.hopkinsmedicine.org/the_johns_hopkins_hospital/

Rogers Memorial Hospital → https://rogersbh.org/

Digital Course Hive → https://digitalcoursehive.com

Kajabi → https://kajabi.com/

Social Bungalow → thesocialbungalow.com

Live Launch Academy → https://thesocialbungalow.com/live-launch-academy

Thrivecart → https://thrivecart.com/

Showit → https://showit.com/

ConvertKit → https://convertkit.com/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

13 Jun 2023Dare to Dream: Navigating Uncharted Territory to Find Your Calling00:45:51

Calling all aspiring therapists and seasoned practitioners alike! Don’t miss this inspiring episode where host Kelley Stevens uncovers the serendipitous private practice journey of Internal Family Systems therapist, Justin Martin. Justin hadn’t always planned on becoming a therapist. In fact, he obtained his undergraduate degree in business. However, after a series of personal life events ignited a passion for mental health, he switched gears. Get the full scoop on his path to success, complete with candid accounts of his decisions and mindset along the way. Justin’s story is a powerful reminder that there is no one “right” way to build a thriving career in private practice.

Guest Bio:

Justin Martin is a trauma therapist that works with couples and individuals using Internal Family Systems Therapy. He enjoys. writing poetry, playing sports, going to the gym and reading a good book. “I try not to take myself too seriously and love the playfulness life has to offer me.”

IG: https://instagram.com/partsofmetherapy?igshid=YmMyMTA2M2Y=

Website: www.partsofmetherapy.com

Email: justinmartin@partsofmetherapy.com

In this Episode:

  • Leaning into challenges and risks to further your personal and professional growth
  • Embracing unexpected opportunities on your road to success
  • Using social media to market yourself
  • Staying true to your values while growing a business
  • Methods for organically growing your network

Highlights:

(0:31) - Justin’s introduction

(2:24) - Justin’s unexpected journey from business school to the therapy field

(13:55) - Justin’s transition to going full time with his private practice

(22:16) - Marketing yourself and expanding your network

(33:25) - Justin’s vision for the future of his private practice

(37:35) - A reminder not to lose sight of your values

(42:27) - Kelley answers a listener’s question about keeping a session from going over the allotted time

References:

University of Central Florida → https://www.ucf.edu/

Internal Family Systems → https://ifs-institute.com/

The Power of Broke by Daymond John → https://daymondjohn.com/products/power-of-broke-amazon

Kristie Plantinga → https://kristieplantinga.podia.com/

Nicole McCance → https://mccancemethod.com/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

12 Sep 2023Retreat Hosting 101: Expand Your Business Through Unforgettable Experiences00:49:42

If you've ever considered hosting your own retreats, this episode is a must! Host Kelley Stevens sits down with Patrick Casale, founder of All Things Private Practice, to uncover insights into running a successful retreat-based business. Patrick, an expert in serving neurodivergent LGBTQA and BIPOC communities, shares tips for profitable and memorable retreats. Learn about common mistakes to avoid, including the importance of social media presence, niche understanding, and unique value. With his expert guidance, you'll gain the confidence to dive into the world of retreat hosting, ensuring that your next one is a resounding success. And if you are still uneasy about stepping out of your comfort zone by the end of this episode, heed Patrick’s advice to “doubt yourself and do it anyway.”

In This Episode:

  • Hosting successful retreats
  • Ensuring profitability for your retreat-based business
  • Understanding your niche and target audience
  • Avoiding common pitfalls while running retreats
  • Using social media to engage with your audience
  • Believing in your own value to get ticket sales

Highlights:

(0:59) – Patrick’s introduction

(5:22) – Patrick shares his journey and current process for managing successful retreats

(12:54) – How to ensure that you are profitable while running a retreat-based business

(15:44) – Three common mistakes therapists make hosting retreats for the first time

(19:35) – Using social media to build and engage with your audience

(25:17) – The importance of believing in your own value rather than relying on your guest speakers’ audience and reputation to sell tickets

(36:41) – Understanding your customer avatar and niche

(43:11) – How to attend one of Patrick’s upcoming retreats

(45:53) – Kelley answers a listener’s question about the best way to communicate limited availability to potential clients

References:

EventBrite → https://www.eventbrite.com/

Onsite Workshops → https://onsiteworkshops.com/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

24 Jan 2023Hashtags to Perfectionism: Why Social Media is So Scary for Therapists01:13:43

What is it about displaying oneself and one’s business on social platforms that just feels so intimidating? A workshop unfolding in real time, listeners are given a front row seat as host Kelley Stevens talks with therapist Stassi Betcher to identify and unpack Stassi’s own barriers to an online presence that cultivates her professional success rather than inducing anxiety. The result is a raw, collaborative, and dynamic episode that peels back the layers on social media and self-promotion in a way that is equal parts affirming and applicable.

Guest Bio:

Stassi Betcher is a Feminist Therapist and international women’s wellness coach in Portland, Oregon. She specializes in systemic oppression and multicultural counseling, and has over 15 years of experience. You can view her website here: https://evergreenwellnesstherapy.com/.

In this episode:

  • Beginning steps for putting yourself out there online
  • Means of income other than 1-to-1 therapy
  • The importance of consistency
  • Honest takes on how dreadful social media can feel at times
  • How to discern which platform suits you best
  • Trends, hashtags, and calls to action
  • How to identify your creative process (and where to go from there)
  • The benefit to documenting everything
  • Why perfectionism has to go

Highlights:

(0:11) – Kelley introduces the guest and presents the episode’s topics

(1:31) – The benefits of providing telehealth services

(10:49) – Stassi’s online course and how previous promotional efforts went

(13:43) – Online platform sales: “You can estimate that 1% of your audience is going to buy from you.”

(20:13) – A starting point for social media marketing: “Sit down, put a 10 minute timer on your phone, and start writing out the pain points of your ideal audience.”

(24:01) – The key goal for developing online content

(28:41) – “If you always give the solution, you run the risk of there being no need for the [product]… Not that you’re withholding, it’s just that truly there are some things you can’t convey through social media.”

(32:15) – The shift of Instagram from aesthetics towards reels and videos (content above form)

(37:55) – “The thing that makes you a really good therapist is going to be the thing that makes you a really good content creator.”

(42:36) – Converting followers to email subscribers

(46:49) – Considering what level of online presence is sustainable for you

(54:28) – “Every single day when you get ready to film your shit, it’s like, Who am I talking to? What does SHE need to hear today?”

(1:06:19) – Pros and cons of outsourcing support for social media

(1:13:30) – Kelley responds to a listener’s inquiry about reaching out to doctors for referrals

References:

Intentional Living Workshop → https://designed-living-guide.lpages.co/guide-opt-in-intentional-living/

Elyse Myers (@elyse_myers) → https://www.instagram.com/elyse_myers/?hl=en

Brock Johnson (@brock11johnson) → https://www.instagram.com/brock11johnson/

Kelly McKenna (@sitwithkelly) → https://www.instagram.com/sitwithkelly/

Karrie Locher (@karrie_locher) → https://www.instagram.com/karrie_locher/

Smarthash App → https://www.smarthashapp.com/

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

07 Mar 2023Finding Congruence: Integrating the Therapist and the Human00:48:43

Being a human AND a therapist is challenging! Despite having our own issues to deal with, our purpose is still to help others. That’s where congruence is key. Whether you’re an associate therapist or decades into your career, it’s important to find congruence between your therapist self and your human self. But what does that mean? In this episode, we welcome Lacy Tannous, a psychotherapist and artist who specializes in working with teens, adults, and couples seeking greater emotional health and congruent connection. Lacy joins Kelley to talk about how to build more congruence in your therapy practice, especially if you’re an associate therapist in a private practice.

Guest Bio:

Lacy Tannous is a psychotherapist and artist located in Sierra Madre, California. She specializes in working with teens, adults, and couples seeking emotional health and congruent connection to themselves, the people they love, and the world around them. She's passionate about exploring the connection between trauma recovery and creativity and enjoys singing, songwriting, and recording in tandem with clinical work. Learn more about her practice at www.lacytannoustherapy.com or on Instagram @lacytannous.

In This Episode:

  • Therapy as a second career
  • Dressing professionally or authentically: Which is best?
  • How to get an associateship or internship at a private practice
  • The mental challenges of being a therapist
  • How to integrate the therapist and the human
  • Marketing tips for getting clients as an associate therapist
  • Ask Kelley Anything: Going on maternity leave with a private practice

Highlights:

00:50 What types of clients do you work with?

02:19 Why Lacy went back to school to be a therapist

07:00 Benefits of therapists dressing more casually for appointments

10:41 How Lacy is navigating the pre-licensed AMFT journey

15:00 Getting clients as an associate therapist 

21:17 Using your intuition to build a list of ideal clients

25:25 Imposter syndrome & Couples therapy

34:10 Lacy’s long-term career goals & retirement goals

41:31 How to connect with Lacy

41:57 Sponsored by SimplePractice

43:10 Kelley answers listener Maggie’s question about going on maternity leave with a private practice.

References:

This podcast is produced by Jenga Creative → JengaCreative.com

11 Jun 2024Unleashing the Power of Facebook for Therapists: A Comprehensive Guide00:38:41

Diving into the digital networking sphere, Kelley Stevens engages with Patrick Casale, a seasoned group practice owner and private practice coach hailing from Asheville, North Carolina, on the Private Practice Pro podcast. They explore the dynamic role of Facebook in connecting therapists, highlighting the influence of local therapist Facebook groups for forging valuable networks and generating referrals. Patrick imparts his wisdom on becoming a pivotal figure in one's community by initiating such groups when they're absent. The dialogue navigates the nuances between personal and business pages on Facebook, with Patrick leaning towards personal pages for more authentic community engagement. They delve into the art of content creation and the strategic importance of setting clear objectives for social media engagement. Additionally, they shine a spotlight on Patrick's sought-after retreats, which are booked solid years ahead, suggesting listeners secure their spots promptly.

Guest Bio:

Patrick Casale is not only a licensed Mental Health & Addiction Therapist and a group practice owner but also a Private Practice Coach & Strategist for therapists. With experience in both the clinical mental health world and the business world, he has helped hundreds of therapists around the United States leave their agencies behind and create their ideal private practices.

patrick@casalecoaching.com

https://www.allthingspractice.com/

In this Episode:

  • Discussion about the guests' background and experience
  • The importance of Facebook for therapists in promoting their private practices
  • The difference between using Facebook and Instagram for marketing
  • The usefulness of local therapists' Facebook groups for networking and referrals
  • The role of personal and business pages on Facebook
  • The time and effort required to create content for Facebook
  • The impact of creating content on brand awareness and reaching a wider audience
  • The importance of setting clear goals for social media usage
  • Repurposing content across different social media platforms

Highlights:

(00:00) - Introduction to the podcast and sponsorship by Simple Practice.

(01:04) - Patrick Casale introduces himself and discusses his retreats, including their popularity and future availability.

(04:16) - Patrick discusses the value of local therapist Facebook groups for building community and networking.

(09:31) - Patrick explains the differences between personal and business Facebook pages and their relevance for therapists.

(11:40) - Patrick discusses the time and effort required to create content for Facebook and the impact of content creation on business goals.

(18:17) - Patrick and Kelly discuss Facebook friend requests, personal boundaries, and best practices for engaging in Facebook groups.

(20:16) - The episode concludes with a promotion for Kelly's private practice roadmap course and a final discussion on best practices for Facebook groups.

(22:02) - Discussion about marketing focused on building relationships, not just promoting one's own products.

(30:38) - Advice on the essential steps for therapists starting a private practice on Facebook, including profile presentation and purposeful engagement.

References:

Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/

Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

26 Sep 2023Beyond State Lines: Expanding Your Therapy Practice to Maximize Your Potential00:41:21

If you’ve ever thought about expanding your practice across multiple states, the idea may seem daunting. But it doesn’t have to be! Join host Kelley Stevens in this episode of The Private Practice Pro to delve into the world of therapy and business expansion with two inspiring guests, Kym and Lisa. With their combined experience as a globetrotting therapist and the visionary behind a thriving virtual group practice, these two have collaborated to create an innovative course for therapists seeking to expand their practice across state lines. Tune in to hear how Kym’s nomadic lifestyle showcases that therapy knows no geographical bounds and learn to embrace your authentic self to realize your deepest goals and aspirations.

Guest Bios:

Kym Tolson, LCSW, The Traveling Therapist

As a therapist who has transformed my love for travel into an exciting digital nomad lifestyle, I've been on a thrilling journey of exploration while residing in Airbnb's around the world. Along the way, I created a close-knit community called "Bill Like A Boss," where insurance-based therapists come together to learn and elevate their practices. In addition to that, I've curated a vibrant membership community specifically tailored to support therapists who are balancing work and travel. Discover more about these empowering communities at www.thetravelingtherapist.com. I'm eagerly looking forward to guiding you in embracing your dreams and making a positive impact from any corner of the globe. Let's embark on this incredible adventure together!

The Multistate Private Practice Expansion → https://kymtolson.kartra.com/page/multistate

The Traveling Therapist Membership → http://kymtolson.kartra.com/page/travelingtherapistmembership

Bill Like a Boss → https://kymtolson.kartra.com/page/blab

info@kymtolson.com

www.thetravelingtherapist.com

Lisa Lovelace, PsyD, LP - Licensed Clinical Psychologist and owner of an online group practice called Synergy eTherapy.
Dr. Lisa is a licensed clinical psychologist and founder of Synergy eTherapy, one of the first fully remote group practices that began way back in 2017! Dr. Lisa has over 20 years of post graduate level clinical experience working with children, adolescents and adults who suffer from a wide range of mental health concerns. She now teaches other therapists how to expand their online practices AND is also a new author of a children's book called, "Bubble Breathing Adventures: Find Your Superpower!"

www.SynergyEtherapy.com

DrLisa@SynergyEtherapy.com

612-642-1355

@synergyetherapy on fb and insta

In this Episode:

  • Expanding your practice to multiple states
  • Life as a nomadic therapist
  • Realizing your true goals and aspirations
  • What is PSYPACT?
  • The freedom of virtual group practice
  • Navigating the ever-changing landscape of state licensure

Highlights:

(1:03) – Kym’s introduction

(1:48) – Lisa’s introduction and their decision to collaborate

(3:34:) – Kym and Lisa provide an overview of their innovative course that supports therapists who want to grow their business to multiple states

(11:00) – How Lisa’s multi-state practice operates in almost all 50 states

(13:16) – What is PSYPACT?

(16:10) – Kym and Lisa’s course format, resources, and features

(26:20) – Kym gives insight into her life as a traveling therapist

(31:24) – Where to go for more information about Kym and Lisa’s course for therapists

(32:54) – Connecting with your authentic self to realize your true goals and aspirations

(35:35) – Kelley answers a listener’s question about becoming a college professor

References:

The Multistate Private Practice Expansion → https://kymtolson.kartra.com/page/multistate

PSYPACT → http://www.verifypsypact.org/PsypactDirectory

Kartra → https://home.kartra.com/

Pepperdine University → https://www.pepperdine.edu/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

03 Oct 2023From Trauma to Triumph: Finding Hope, Strength, and Success After a Near-Death Experience00:59:14

Embark on an empowering journey with host Kelley Stevens and guest Kayleigh Summers, a resilient clinical social worker and private practice owner specializing in perinatal trauma. Kayleigh’s inspiring story of overcoming life-threatening complications during childbirth is just the beginning. Learn how she used her experience to help other women deal with birth trauma, gain over 150K loyal followers on social media, and open her own successful private practice.

Guest Bio:

Kayleigh Summers is a licensed clinical social worker and private practice owner in Downingtown, PA. She specializes in perinatal trauma and has specific training in both perinatal mental health and EMDR. Kayleigh uses her training as a licensed therapist and her lived experience as an Amniotic Fluid Embolism survivor to treat and support families experiencing perinatal trauma. Kayleigh has also created thriving birth trauma support communities through Instagram and Tik Tok, as well as her podcast, where she provides connection, story sharing, and resources to support those experiencing birth and other trauma

Kayleigh Summers, LCSW

www.thebirthtraumamama.com

In this Episode:

  • Finding support after birth trauma
  • Does a large social media following help when opening a private practice?
  • Valuing yourself as a therapist and individual
  • Monetizing online content
  • Tips for organically growing your social media following
  • Taking baby steps to reach your goals

Highlights:

(1:17) – Kayleigh’s introduction

(3:31) – Kayleigh shares her toward finding her specialty

(9:36) – Kayleigh’s personal birth trauma story

(17:26) – Kayleigh shares how she found and received the support she needed after her birth trauma event

(19:25) – Transitioning back to work after birth trauma

(20:44) – How Kayleigh grew her social media following organically over time

(26:29) – Kayleigh’s experience opening her own private practice as someone with a large social media following

(36:01) – Monetizing online content through ads, workshops, and more

(49:01) – Kayleigh’s advice for those just starting out in private practice

(51:43) –Kelley answers a listener’s question about setting boundaries with clients around texting in between sessions

References:

University of Pennsylvania → https://www.upenn.edu/

Philadelphia College of Medicine → https://www.pcom.edu/

Temple University → https://www.temple.edu/

The Hill School of Pottstown → https://www.thehill.org/

The Postpartum Stress Center → https://www.postpartumstress.com/

Bundlebirth Nurse → https://www.bundlebirth.com/

SocialBee → https://socialbee.com/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

19 Sep 2023Hustle and Heart: The Path to Achieving Your Entrepreneurial and Life Goals00:42:09

Thinking about the pros and cons of going fully virtual? In this episode Kelley sits down with Jessica Vickers, a perinatal health specialist with a fully virtual private practice, serving clients across California. Jessica discusses her journey from starting in therapy to being a mom and therapist. She shares her insights and experience on working in group practices, virtual therapy benefits, being a woman of color in the field, and managing clients during motherhood. This episode offers valuable advice for therapists at all stages of their careers.

Guest Bio:
Jessica Vickers, LMFT, PMH-C

Jessica Vickers is a licensed marriage & family therapist, and certified perinatal mental health counselor, living in Orange County, CA. Her practice is virtual, and focuses on the perinatal population, especially women of color, who are navigating the major life adjustments this phase brings. As a mother herself, you can find Jessica spending time (usually outdoors) with her children, maintaining the work/life balance.

Learn more at: www.jessicavickersmft.com / IG: @jessicavickersmft

Link to headshot

In This Episode:

  • Balancing the schedule of a part-time practice
  • How working in a group practice can be a source of support
  • Imposter Syndrome as a woman of color in therapy
  • Managing working and motherhood: What to do with your clients when you have a baby
  • How to get involved in an Employee Assistance Program (EAP)
  • Starting out as a therapist and side-jobs

Highlights:

(0:00) - Episode Intro

(1:07) - Jessica Vickers Introduction

(5:25) - Balancing a part time private practice schedule

(9:10) - Jessica’s backstory and career beginnings

(12:27) - Dynamics and benefits of working in a group practice

(15:45) - Being a Woman of Color in Therapy

(20:26) - Pregnancy while working as a therapist

(23:05) - Other sources of income when starting out

(26:38) - Getting involved in an Employee Assistance Program (EAP)

(28:58) - Managing clients and motherhood

(38:47) - Kelley answers a listener’s question about how to address changing prices for clients when moving from a community mental health center to a private practice.

References:

The Connective (formerly Wellspace SF)→ https://theconnective.com/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

28 Feb 2023Getting Sh*t Done: The Rewards of Resourcefulness00:39:57

What if trying something new didn’t have to be so intimidating? Would you start today? In this episode, Kelley talks with Kaitlyn Kenealy and Elizabeth Nelson about the power of diving in – to writing that book, to starting that business, to building that following – regardless of how unprepared or unqualified you think you are. The incredibly relatable content this episode presents is sure to leave listeners with a renewed confidence that says: “I might not know right now, but I will figure it out.”

Guest Bio:

Winner of numerous awards, including Top Psychotherapist 2023, Kaitlyn Kenealy is a Licensed Professional Counselor and holds degrees in History and Women’s Studies, Gender and Women’s Studies, and Counseling (Community and Mental Health). As a psychotherapist, she specializes in trauma and PTSD, domestic violence, sexual abuse, anxiety, depression, and self-esteem. Her podcast, Tea Time with the Psychos, aims to break the stigma surrounding mental illness. Kaitlyn has also written her first book titled, “Healing is Messy AF” which won the Canadian Book Club Award. You can follow Kaitlyn on Instagram at @kaitlynkenealy or email her at kenealycounseling@gmail.com. Check out Kaitlyn’s book here: https://www.amazon.com/Healing-Messy-AF-Investing-Addressing/dp/B09WQ4SJ34

Elizabeth Nelson is a Licensed Professional Counselor In-Training and received her bachelor’s degree from the University of Wisconsin Stevens Point and her Master’s in Clinical Mental Health from Lakeland University. She recently served as the Executive Director of NAMI- Fond du lac and now is a full-time clinician at Kenealy Counseling. Elizabeth is also the co-host of the podcast Tea Time with the Psychos and provides mental health presentations and resources throughout the community. You can email Elizabeth at elizabethnelson.fdl@gmail.com.

You can follow Kaitlyn and Elizabeth’s podcast on Instagram at @teatimewiththepsychos.

In This Episode:

  • Tips for navigating the supervisor/supervisee relationship effectively
  • The balance of professionalism and connection
  • How a podcast can benefit your private practice
  • Creating a blueprint when one doesn’t exist
  • Overcoming fear and taking that first step

Highlights:

(0:31) - Guest introductions

(6:00) - Acknowledging the unique strengths and limitations of each individual in a professional relationship

(13:34) - The true logistics of a podcast launch

(20:03) - How entities like podcasts enable therapists to not only present explicit methods to grow, but actually model healthy, realistic relationship dynamics subconsciously

(24:51) - Expanding the therapist role to include author

(30:42) - The willingness to improvise when it hasn’t been done before

(34:36) - Kelley responds to a listener’s question about what protocol and policies are best for handling late clients

References: 

Jess Eckerstrom → https://jessekstrom.com/

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

28 Mar 2023Demystifying the Financial Perplexities of Private Practice with Heard00:36:38

Feeling intimidated by the financial aspects of starting your own private practice? Let Heard help! In this episode, Heard CEO, Andrew Riesen, explains how his company provides financial assistance to therapists breaking out on their own. Host Kelley Stevens asks all the right questions as they walk through solutions to all the “scary stuff” –from paying yourself and creating bank accounts to setting up your business entity and filing taxes.

Guest Bio:

Andrew Riesen is a mission-driven entrepreneur, financial accountant, and CEO of Heard, the financial back-office for therapists in private practice. Prior to Heard, Andrew worked at PWC, where he worked as a financial accountant, helped build an internal software incubator, and co-founded an affordable sales tax solution for small to medium-sized businesses. When not supporting mental health professionals in private practice, Andrew can be found exploring the nooks and crannies of the Pacific Northwest trail-running, cycling, or snowboarding, or at home with his nose in a book or journal.

About Heard:

Heard combines smart software with real humans to manage bookkeeping, taxes, and payroll for therapists. On average, Heard saves therapists 60 hours per year in financial record-keeping and $5,400 per year in taxes.

In this Episode:

  • The value of speaking with a professional
  • How to separate your personal self with your business self financially
  • The different types of business entities and how to determine yours
  • How Heard can help private practice therapists with bookkeeping, taxes, payroll and financial reporting
  • Paying yourself and saving for taxes
  • Planning for PTO and maternity leave
  • Operating in multiple states

Highlights:

(0:36) – Guest introduction

(1:15) – Introduction of Heard

(2:50) – Navigating the different types of business entities

(10:35) – Planning for payroll while saving for taxes

(16:46) – Utilizing SimplePractice or TherapyNotes in conjunction with Heard

(20:08) – Operating in multiple states

(23:25) – The process of paying yourself

(29:11) – How to get started working with Heard

(32:06) – Kelley responds to listener’s question about going back to an office space vs. telehealth after the pandemic

References:

Book your FREE Consultation Heard → https://www.joinheard.com/partners/kelley

Check out Heard's free Facebook group → https://m.facebook.com/groups/5348635868578291/?ref=share&mibextid=SDPelY

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

20 Jun 2023From Clicks to Clients: Mastering Your Therapist Profile for Business Growth00:36:36

Unleash your therapist directory profile power! Today we get to sit down with Ryan Schwartz, the mastermind behind Mental Health Match. Ryan’s passion for supporting independent therapists was the driving force behind creating his groundbreaking modern therapist directory. Throughout our conversation, he explains how to craft an engaging and effective therapist profile. Want expert insights into converting directory browsers into clients? You’ll get that and more in this can’t-miss episode!

Guest Bio:

Ryan Schwartz believes that therapists can heal our world, but only if they feel supported, connected, and able to thrive. That’s why he created a modern therapist directory that helps therapists grow their practice with the clients they love to work with. Prior to founding Mental Health Match, he was a communications strategist who used words and stories to bring people together and create social change. Ryan is also a co-founder of TherapistsDAO, a therapist community building the first large-scale clinic completely owned, governed, and designed by therapists. Ryan and his husband live in Portland, Oregon.

Mental Health Match is a therapist directory that knows the therapeutic relationship starts with your online presence - before a client even contacts you. Their smart matching technology makes sure you hear from only the clients who are a fit for your practice. And referrals come with insightful information about the client, their presenting issues, and what they seek in a therapist. With over 50,000 clients coming every month, Mental Health Match is a great way to find the therapists you want. That's why a recent survey by VeryWellMind found that 91% of therapists would recommend Mental Health Match to their colleagues. And now, you can try Mental Health Match for free for 90 days - just use referral code PPPro when you sign up.

https://mentalhealthmatch.com

info@mentalhealthmatch.com

Instagram: https://www.instagram.com/mentalhealthmatch/

In this Episode:

  • The truth about therapist directory ranking
  • Creating a therapist directory profile that attracts new clients
  • Considering the message your headshot sends
  • Using your profile to communicate with potential clients effectively
  • Crafting effective profile content
  • The importance of finding your niche

Highlights:

(3:14) - Three tips for creating a therapist directory profile that converts viewers into clients

(10:42) - The key elements of effective headshots and profile videos

(18:32) - Tips for crafting compelling profile content

(22:02) - The importance of establishing your niche

(27:03) - Recap of the main components that make up an engaging therapist profile

(31:54) - Kelley answers a listener’s question about AI’s impact on the therapy field

References:

ChatGPT → https://chat.openai.com

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

09 Jul 2024From Counseling to Composition: Utilizing Therapeutic Expertise to Writing for the Masses00:42:37

In this cozy chat on the Private Practice Pro podcast, host Kelley Stevens catches up with Lindsay Gibson PsyD, a clinical psychologist and author known for her work on adult children of emotionally immature parents. Lindsay spills the beans on her latest book and upcoming tools for therapists, while sharing her journey from aspiring novelist to psychology pro. She dishes out some real talk on finding your niche in therapy and the creative process. Kelley wraps up with a down-to-earth discussion on raising fees and invites listeners to get involved with their burning questions. It's a heart-to-heart filled with wisdom for therapists and writers alike!

Guest Bio:

After obtaining two graduate degrees in clinical psychology – a Master’s degree from Central Michigan University, and a Doctorate of Psychology from the Virginia Consortium Program in Clinical Psychology – I became licensed as a clinical psychologist in the Commonwealth of Virginia. For many years I was also an Assistant Adjunct Professor for the College of William and Mary and Old Dominion University, teaching classes of doctoral students in the Virginia Consortium Program in Clinical Psychology. I have specialized in adult psychotherapy and personal growth counseling, as well as doing years of intensive personality and intellectual testing. In-depth psychodynamic training helped me understand people’s problems from a developmental perspective, leading to my livelong fascination with the striking differences between adults in their levels of psychological maturity.

www.lindsaygibsonpsyd.com

In this Episode:

  • Discussion of Lindsay's latest book, "Disentangling from Emotionally Immature People"
  • Managing time between writing, promoting books, and seeing clients
  • Lindsay's career journey and writing process
  • Advice for aspiring therapists, psychologists, and authors
  • Insights and advice for therapists and individuals looking to develop their careers
  • Importance of recognizing potential to offer solutions to others' problems
  • Advice for therapists to pay attention to their interests and the type of clients they enjoy working with
  • Practical advice for therapists considering fee raises for new and existing clients

Highlights:

(01:03) - Guest Introduction and Background

(02:49) - Discussion on Lindsay's Books

(05:41) - Balancing Writing and Therapy

(09:57) - Career Trajectory and Writing Journey

(11:59) - Publishing Process

(16:14) - Book Writing and Editing Process

(21:34) - Impact of Mental Health Conversations

(23:59) - Advice for Aspiring Writers

(25:45) - Starting to write and taking notes

(29:40) - Choosing clients and career path

(32:28) - Career decisions and professional satisfaction

(34:39) - Office arrangements and professional support

References:

Mentaya → https://www.mentaya.com/?referrerid=kelley

Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/

Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

21 Feb 2023Blazers to Trailblazing: A New Era for Therapists00:53:44

Lacy Warne, LMFT left the blazer behind in pursuit of widespread, authentic connection. But don’t worry – if you love your blazer, we won't judge. Kelley and Lacy share their own self-made barriers to success: from decision paralysis to plateaus in passion. How personal and professional triumph over them becomes the most powerful asset in each individual’s quest for fulfillment. But don’t worry – if you love your blazer, this podcast is still for you.

Guest Bio:

Lacy Warne is a licensed marriage and family therapist living in the Santa Cruz mountains with her husband, two kids, two dogs, two chickens and a big fluffy cat.  Lacy empowers anxious millennials to transform imposter syndrome, perfectionism, and people-pleasing so they can feel confident in who they authentically are.  Outside of session, Lacy can be found savoring nature or thrifting with an iced coffee in hand. You can visit her website at www.lacywarne.com or find her on Instagram and TikTok at @heylacywarne.

In This Episode:

  • The possibilities of passive income
  • How dreams and goals evolve as we do
  • The interplay of ethics and social media
  • Email marketing strategies
  • Overcoming limiting mindsets
  • Finding your voice and learning how to use it
  • Useful entrepreneurial resources for therapists

Highlights:

(0:29) - Guest introduction

(2:45) - “I was always someone who was totally content to play it safe…And then all of the sudden, something shifted. I was like, I want more.”

(6:49) - “Being an entrepreneur is this opportunity to actually experience personal transformation.”

(8:19) - Deconstructing the rigid belief system surrounding professionalism and ethics as a therapist

(12:39) - Normalizing alternative career approaches for new therapists

(14:19) - “As therapists we are taught to meet our clients where they’re at. My clients are on their phones at midnight, on TikTok.”

(16:39) - Self-care as the antidote for negative feedback/mean comments online

(21:13) - The various phases of monetizing your platform

(35:01) - “The pain point becomes the gift. It becomes your service to the world.”

(43:05) - Kelley responds to a listener’s inquiry on the possibility of building a successful telehealth practice (and virtual referral network) without first committing to a city of residence, and what legal logistics should be considered in this process.

References: 

Elizabeth Gilbert’s Big Magic → https://www.elizabethgilbert.com/books/big-magic/

ThriveCart → https://thrivecart.com

ConvertKit → https://convertkit.com/

Upwork → https://www.upwork.com/

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

13 Aug 2024Therapy Without Limits: Tailoring Care and Finding Your Niche in Private Practice00:44:02

In this podcast episode, Dr. Taylor Day discusses her transition from academia to establishing a concierge child psychology practice, focusing on neurodivergent affirming care. She details her practice's logistics, emphasizing personalized support and the importance of setting boundaries for therapists' well-being. Dr. Day shares her experiences with the financial challenges of starting a practice, the significance of valuing one's expertise, and the benefits of a tailored approach to client care. She also advises on finding a niche, being adaptable in therapy methods, and the importance of specialized marketing to attract the right clients, underscoring the value of specialization in private practice.

Guest Bio:

Dr. Taylor Day is a licensed psychologist specializing in neurodivergent affirming care for autistic children and their families, including very early diagnosis and early intervention. She has a Ph.D. in clinical psychology and is the CEO and founder of Dr. Tay Concierge Clinical Care. Her practice integrates The Whole Family Approach, a process she created utilizing evidence-informed principles after seeing a gap in autism care. Dr. Tay’s passion for child psychology and her focus on autism is in many ways tied to her own personal experience growing up with a brother who was diagnosed at 23 months of age. Over the course of her career, Dr. Tay has worked with 100s of autistic children, providing diagnosis and support services. She is passionate about coordination and advocacy with schools, therapists, and other medical providers to help them learn about neurodiversity.

admin@drtaylorday.com

the.dr.tay@gmail.com

In this Episode:

  • The concierge practice model, with greater access and care coordination.
  • Doctor Tay discusses her communication boundaries.
  • Financial conversations with clients and the importance of setting boundaries to avoid burnout.
  • Doctor Tay encourages therapists to challenge the traditional mindset around pricing and accessibility in therapy.
  • Finding joy in clinical work and transitioning from academia to private practice
  • Navigating money mindset and foundational business elements in private practice.
  • Dr. Taylor encourages therapists to break the status quo, put themselves at the center of their practice, and proactively design the practice they want to have.
  • Picking a niche and marketing oneself, emphasizing the importance of understanding clients' needs.

Highlights:

(01:03) ‐ Introduction to Doctor Tay

(02:37) ‐ Unique Practice Model

(05:11) ‐ Client Consultation Process

(08:11) ‐ Communication and Boundaries

(11:13) ‐ Financial Considerations and Boundaries

(14:55) ‐ Challenging the Status Quo

(20:27) ‐ Prior Experience in Academia

(22:50) ‐ Transitioning to Private Practice

(25:41) ‐ Business Foundations and Value

(30:07) ‐ Tailoring Care to Client Needs

(34:29) ‐ Breaking Status Quo and Designing Practice

(39:12) ‐ Niche Selection and Marketing

(43:24) - Ask Kelly Anything: Niche Selection and Marketing

References:

MD VIP Program → https://www.mdvip.com/

Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/

Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

14 Mar 2023Entrepreneurship & Motherhood: The Real Costs of Starting a Business00:42:08

Building a thriving private practice (or any business) doesn’t happen overnight… and you certainly can’t do it alone! Aside from a genuine passion for the business you’re starting, you’ll need lots of support to get it up and running. Support from your partner, family, and other therapists who want to grow and succeed just like you. In this episode, we welcome Dr. Kathryn Esquer, a Licensed Psychologist, MBA graduate, and Founder of the Teletherapist Network, a consultation community for the next generation of therapists. Kathryn joins Kelley to shine light on the real costs of starting a business, especially as a working mom, and how to find the community support you need to thrive in a private practice.

Guest Bio:

Dr. Kathryn Esquer is a Licensed Psychologist, MBA graduate, and founder of the Teletherapist Network, a consultation community for the next generation of therapists. She is passionate about eliminating isolation and burnout in the field of mental health. By prioritizing connection and community, the Teletherapist Network brings together forward-thinking therapists to achieve their big goals in work and life. Listen to her podcast - Am I a Bad Therapist? - at www.abadtherapist.com and follow her on Instagram @teletherapist.network and @abadtherapistpod.

In this Episode:

  • Why it’s crucial to have community support when starting a private practice
  • Finding a business model you love
  • The real challenges and costs of starting a business
  • Navigating motherhood and entrepreneurship
  • The benefits of joining the Teletherapist Network
  • Ask Kelley Anything: How do I market two niches for my private practice?

Highlights:

(03:35) - Why Kathryn decided to start a business

(07:20) - Starting the Teletherapist Network

(09:00) - Benefits of joining the Teletherapist Network

(15:25) - Entrepreneurship is not a quick win

(27:22) - How do you find time to start a business as a working mom?

References:

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

09 May 2023Insights from Experts: Navigating the Twists and Turns of Your Career Path00:50:10

Are you feeling overwhelmed by the many career paths available to professionals in the therapy field? In this episode, Kelley Stevens interviews Robert Scholz, who shares his journey to success as a therapist, trainer, and crisis management consultant (among other things). With his extensive experience in the mental health field, Robert provides valuable insights on navigating the early stages of a career, making room for growth and shifts, and leaving a legacy you can be proud of.

Guest Bio:

Robert Scholz – LMFT, LPCC – Psychotherapist, Trainer, Crisis Management Consulting and Certified Executive Coach

Robert is a licensed marriage and family therapist and professional clinical counselor, having served in many clinical and leadership roles over his twenty-five years working in university, community mental health, forensic and private practice settings. Robert is well-known for his work as a trainer and consultant in assisting schools/ universities and communities prepare for and respond to major crisis events like wildfires, mass shootings, and other tragedies. Robert has served as an Adjunct Professor of Psychology at Pepperdine’s Graduate School of Education and Psychology for many years and has authored numerous publications on the topics of disaster mental health, addiction treatment, and men's mental health. He is an active member of the threat management community, and has held positions within leading organizations such as DPrep Safety, the National Association of Behavioral Intervention and Threat Assessment (NABITA) and the International Alliance for Care and Threat Teams (InterACCT).

Email: Robert@RobertTherapy.com

Website: www.RobertTherapy.com

LinkedIn: linkedin.com/in/robert-scholz-0a082a9

In this Episode:

  • How to carry yourself as a young professional
  • The pros and cons of social media as a marketing tool
  • Navigating the different paths to a successful career
  • Tips for early career professionals
  • Normalizing life and career shifts

Highlights:

(0:30) - Robert Scholz Introduction

(11:38) - Carrying yourself as a young professional

(16:42) - Pros and cons of social media as a marketing strategy

(21:26) - Professional training and degrees for various career paths

(31:35) - Giving back to early-career professionals

(38:02) - Normalizing life and career shifts

(43:58) - Robert’s final key takeaways

(45:25) - Kelley answers a listener’s question about handling dips in your caseload

References:

Charlene Underhill Miller Interview (Episode 3) → https://sites.libsyn.com/431784/building-a-practice-that-supports-your-growth-in-the-long-term-with-dr-charlene-underhill-miller

Pepperdine University → https://www.pepperdine.edu/

American Counseling Association → https://www.counseling.org/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

27 Jun 2023Insights From a Mompreneur: Balancing Family, Clients and Ambitions00:48:24

Discover the art and power of mompreneurship! In this episode, host Kelley Stevens speaks with Alex Steric, a private practice therapist who fearlessly embarked on the path of entrepreneurship while balancing the joys and challenges of motherhood. Follow her journey from the early weeks of establishing her private practice to navigating maternity leave, postpartum anxiety, and harmonizing work and family life. Prepare to be inspired as she unveils Thrive After Baby, an online community co-founded by Alex, offering transformative courses, personalized therapy, and coaching to empower new parents. Don’t miss out on her expert advice for launching your own course and stepping into your entrepreneurial potential!

Guest Bio:

Alex is a mom of two and an LCSW in private practice with offices in Westlake Village and Ventura, CA. Alex specializes in working with new and expecting parents and women facing symptoms of anxiety, perfectionism, feelings of not enough, and trauma. She is certified in perinatal mental health (PMH-C) and utilizes Brainspotting in her work with clients. Alex also enjoys supervising associates and offers consultation to licensed therapists. She is also the co-founder of Thrive After Baby.

Website alexstericlcsw.com

Email: alexstericlcsw@gmail.com

IG: @alexstericlcsw @thriveafterbaby

In this Episode:

  • Balancing parenthood and running a business
  • Navigating the early days of private practice
  • Tips for launching your own online course
  • Planning maternity leave to fit your unique needs
  • Coping with postpartum anxiety and the transition back to work

Highlights:

(0:52) - Alex Steric’s introduction

(8:42) - Alex’s experience during the first few weeks of starting her private practice

(16:01) - How Alex chose an office space that made her feel at peace

(22:00) - Balancing parenthood and relationships with running a business

(27:31) - Alex’s experiences with maternity leave, postpartum anxiety and transitioning back to work

(34:43) - What Alex wishes she had known when she first started her private practice
(36:04) - Thrive After Baby and Alex’s advice to therapists who want to launch an online course

(45:04) - Kelley answers listener Annabelle’s question about what kind of job to take after graduation

References:

Jennifer Elder → http://jenniferelder.com/home/

Your Roadmap → https://theprivatepracticepro.com/roadmap/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

04 Apr 2023Effective Networking: Using your Passions to Build Your Dream Private Practice01:12:58

When it comes to building a private practice, let’s be real… we can’t do it alone. You need friends, mentors, and other therapists to have your back and push you to do the uncomfortable (but necessary) things. Today’s guest has essentially been Kelley’s right-hand woman through her entire entrepreneurial journey. Tune in to this episode as we welcome JuliAnn Crommelin MA, AAC, an executive functioning and ADHD coach. JuliAnn joins Kelley to help her reflect on how she started her private practice, as well as Private Practice Pro, and the most effective tips and strategies they’ve learned for networking, marketing, referrals, and more.

Guest Bio:

JuliAnn Crommelin is an executive functioning and ADHD coach in Los Angeles, California and has worked in the mental health industry since 2006. JuliAnn is certified Drug and Alcohol Counselor, certified ADHD coach, has a master’s degree in clinical psychology and is currently working toward her doctorate in psychology. Learn more about her practice at www.julianncrommelin.com or email her at crommelin.juliann@gmail.com.

In this Episode:

  • Why Kelley turned down a huge salary to open a private practice
  • Overcoming fears and breaking down barriers to starting a private practice
  • The benefits of being in marketing before building a private practice
  • Effective strategies for getting and making referrals
  • Tips for networking and marketing your private practice
  • Ask Kelley Anything: Should I redo a client intake session after it was cut short from technical difficulties on Zoom?

Highlights:

(02:00) - About JuliAnn & her ADHD coaching practice

(07:47) - How they met

(15:36) - How Kelley got into entrepreneurship, content creation, & PPP

(32:14) - “Fear is not fact”

(37:28) - Marketing tips for therapists

(42:52) - How to talk about a therapist or treatment center you’ve had a negative experience with

(48:12) - Referral etiquette for therapists

(55:51) - Therapists need therapy, too

(1:01:43) - Advice on starting your own private practice

(1:11:35) - Kelley answers a listener‘s question about Zoom technical difficulties

References:

Ask Kelley Anything → (805) 243-8241

This podcast is produced and manged by Jenga Creative → jengacreative.com

 

14 Jan 2023Welcome to The Private Practice Pro Podcast00:01:23

Kelley Stevens, LMFT teaches therapists how to build thriving private practices.

Learn how to launch a therapy practice, expand your caseload, market your brand, and grow outside of 1-1 appointments.

Free downloads, online courses, and more → https://linktr.ee/theprivatepracticepro

 

This podcast is produced and manged by Jenga Creative → jengacreative.com

04 Jul 2023Overcoming Setbacks: Choosing a Career Path that Works for You00:55:18

Success favors the bold! If you want proof, tune into this episode where host Kelley Stevens delves into the unique career trajectory of Justin Gillespie, a therapist, social media coach, and therapist consultant. Justin tells first hand how he filled his. practice and more through social media, his strategies for making long-term plans a reality, and his role in helping other therapists level up their businesses. If you need some inspiration to propel your career to new heights, you will definitely get it here!

Guest Bio:

I had gotten fired in 2022 while trying to build myself further as a content creator and private therapist and was not ready to go into business for myself full time. I decided to swim and hope I did not sink which brought me 20 million TikTok views over the last year and over 200 therapy inquiries.

justingillespiemsw@gmail.com

Thriving Enhanced Services, LLC

www.thrivingenhancedservices.com/socialmediacoaching

IG: @justingillespielmsw

TikTok: @justingillespielmsw

In this Episode:

  • How social media can impact your career path
  • Making your five-year plan a reality
  • Starting small to grow your business steadily over time
  • Using authentic social media content to gain clients
  • Achieving your goals while supporting fellow therapists
  • Designing your own blueprint for success

Highlights:

(0:35) - Justin’s introduction

(3:40) - The current structure of Justin’s private practice

(5:16) - How Justin’s social media presence has influenced his career trajectory and business growth

(22:26) - Using courses to start small and grow your business over time

(26:15) - Justin’s current job schedule, responsibilities, and aspirations

(29:57) - Justin’s secrets for making a five-year plan a reality

(40:24) - How Justin plans to run his business and help other therapists achieve their personal goals

(48:00) - Justin’s vision for his business and personal life five years from now

(52:13) - Kelley answers a listener’s question about launching a private practice in the summer.

References:

Kelsey Warren (Business Coach) → Kelsea Warren • The Seamless Coach | LinkedIn

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

05 Sep 2023Beyond One to One: Expanding Your Practice Through Online Services00:46:37

Dreaming about moving beyond one to one therapy? Join Kelley and guest Stephanie Clairmont MHSc (The Leveraged Practice), as they discuss the process of expanding your brand and making the jump into the e-learning world. Stephanie shares her personal experience and earned expertise to get you dreaming and planning for the next steps in your journey.

Guest Bio:

Stephanie Clairmont, MHSc - Founder, The Leveraged Practice

Stephanie Clairmont is a retired registered dietitian, entrepreneur, and mom of three young kids. She is the founder and lead facilitator at The Leveraged Practice, where she supports other health practitioners in developing an online program for their practice. Supporting hundreds of colleagues with her webinars and online programs, Stephanie combines her unique experience with research and best practices to change how health education is provided worldwide.

Learn more at: www.theleveragedpractice.com

IG:@TheLeveragedPractice

In this Episode:

  • The do’s and don'ts of starting online therapy services
  • Starting from scratch vs. a branded expert
  • Models of delivery for online programs
  • Types of service to offer online
  • Benefits of online programming
  • Steps to get started expanding your practice

Highlights:

(0:00) - Episode Intro

(0:53) - Stephanie Clairmont Introduction

(4:08) - Online learning and courses

(6:10) - Launching Stephanie’s first online program

(7:00) - The early days of online work

(8:45) - How a therapist can start to build their online program

(11:01) - Running a group program online

(13:25) - Free Training

(14:25) - The 4 proven delivery models of online therapy programs

(16:15) - The 3 different types of therapy offerings/ products online

(22:10) - The best time to start launching online programs

(30:50) - Connecting shared content to your offerings

(44:10) - Kelley answers a listener’s question about having a social media presence prior to starting your private practice.

References:

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

30 Jul 2024From Practice to Prowess: How One Therapist Blends Therapy, Coaching, and Social Justice00:42:13

In this episode of the Private Practice Pro podcast, host Kelley Stevens chats with Jessie Proia, a licensed marriage and family therapist, about the ins and outs of running a successful private practice. Jessie shares his journey, including the initial hurdles of financial planning and tax management. They also touch on Jessie's writing on LGBTQ+ mental health and his commitment to social justice. The duo discusses the importance of accessibility in therapy, exploring sliding scale fees and pro bono work. Jessie's passion for his work and community shines through, offering valuable advice for fellow therapists. Kelley answers a listener's question about combining therapy and coaching services, highlighting the need to maintain clear boundaries for legal and ethical practice.

Guest Bio:

Jesse Proia is an LGBTQ+ Specialized Therapist and Writer. Queer mental health, LGBTQ+ community wellness, and social justice is his passion. He has dedicated his life to serving LGBTQ+ communities through his therapy practice, writing/research, Instagram account Holistic.Homosexual and community outreach projects. The core motivation for his work is to disseminate empowering information to Queer populations in efforts toward liberation.

@Holistic.Homosexual

jesseproia@jesseproia.com

213-538-8714

jesseproia.com

 

In this Episode:

  • Necessity of practical experience
  • Business skills in practice
  • Overcoming startup fears
  • Jessie's LGBTQ+ advocacy writing
  • Balancing practice and writing
  • Sliding scale fee accessibility
  • Managing diverse client fees
  • Tackling mental health disparities
  • Empowering community-focused therapists

 

Highlights:

(00:00) - Guest Introduction

(01:11) - Jessie's Background and Specialization

(04:14) - Living in Los Angeles and Education

(10:49) - Feelings Fort: A Shed in Vermont

(14:33) - Practice Locations and Licensing

(18:51) - Transition to Full-Time Private Practice

(22:01) - Taxes and Accounting

(23:45) - Writing for Publications

(26:00) - Creating Accessibility in Private Practice

(29:59) - Unique Therapy Schedule

(35:45) - Ask Kelly Anything

References:

The Wellness Arts Collective → https://www.thewellnessartscollective.com/

Zeelool → https://www.zeelool.com/

Pacifica Graduate Institute → https://www.pacifica.edu/

Outfront Magazine → https://www.outfrontmagazine.com/?s=Jesse+proia

Mentaya → https://www.mentaya.com/?referrerid=kelley

Private Practice Roadmap Course → https://members.theprivatepracticepro.com/privatepracticeroadmap/

Marketing for Therapists Course → https://members.theprivatepracticepro.com/marketing-course/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

10 Oct 2023The Instagram Hustle: A Raw Dive into Social Media Entrepreneurship00:52:43

In this latest episode of The Private Practice Pro Podcast, host Kelley Stevens welcomes back the inspiring Stassi Betcher. Stassi is a therapist and content creator who candidly shares her journey in the world of Instagram and online business. Diving deep into the intricacies of social media entrepreneurship, including the challenges of balancing various roles, the importance of self-care, and unlocking secrets of monetizing Instagram with patience and persistence, this episode offers a genuine account of the trials and triumphs of the digital landscape. Staci’s story is a testament to resilience, passion, and the unwavering determination to transform dreams into reality.

Guest Bio:

Nastassia Betcher, LPC, EdM, MA is a Feminist Therapist and Women's Wellness Coach based out of Portland, OR. Stassi is passionate about bringing awareness to the ambitious, "rushing woman's" functioning and disentangle her self-worth from her achievements. Stassi's dream is to shine a light on over-functioning so women can freely access ease and joy in everyday life. Find her on Instagram @BossyStassi and her website at www.EvergreenWellnessTherapy.com.

@BossyStassi
betcher@evergreenwellnesstherapy.com

In this Episode:

  • Taking your business outside the one-to-one
  • Handling burnout and combating rushing woman’s syndrome
  • What is takes to earn money on Instagram
  • Obtaining brand partnerships and affiliate deals
  • The benefits of sharing authentic and self-reflective content on social media
  • Strategies for long-term success on Instagram

Highlights:

(0:59) – Stassi’s introduction

(4:19) – Avoiding burnout while juggling a dynamic career and motherhood

(8:27) – The journey toward making money from Instagram content

(16:15) – Stassi’s Instagram growth, trajectory, and strategy moving forward

(32:23) – Discussing the risks and rewards of Instagram and strategies for long-term success

(36:47) – Navigating brand partnerships and affiliate deals

(46:00) – Stassi’s online business goals for the next time she visits Kelley’s podcast

(48:50) – Kelley answers listener’s question about marketing herself and getting new clients during pre-licensure

References:

KW Productions → https://www.kwproductions.org/

Grown and Flown → https://www.instagram.com/grownandflown/

Kelley Hampton → https://kellehampton.com/bloom-finding-beauty-in-the-unexpected

Repost → https://apps.apple.com/app/repost-for-instagram/id1120744554

Good Influencer → https://good-influencer.com/

Chris Loves Julia → https://www.chrislovesjulia.com/

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

17 Oct 2023The Money Mindset: Creating a Sustainable Private Practice00:39:22

Ready to take control of your financial future and build a thriving, ethical private practice? Linzy Bonham runs a coaching service that helps private practice owners and health professionals find peace of mind in the often-tumultuous world of finances. In this episode of The Private Practice Pro Podcast, she dishes out all the details alongside host Kelley Stevens. So, listen up and take notes – your prosperous future awaits!

Guest Bio:

Linzy Bonham is a private practice therapist turned money coach who helps private practice owners and health professionals feel calm and in control of their finances through her coaching at Money Nuts & Bolts and her podcast Money Skills for Therapists. It all started when she saw her extremely skilled colleagues struggle with the money side of business. Some had even left private practice, or were avoiding starting one, because the financial side was too stressful. So Linzy decided to help therapists and health professionals develop peace of mind about their money. Since so many were never taught these skills, she focuses on the “how” of making the business side of private practice doable, and even super satisfying.

www.moneynutsandbolts.com

www.instagram.com/moneynutsandbolts/

www.facebook.com/moneynutsandbolts

In this Episode:

  • How to build a prosperous business that aligns with your values
  • Making financial decisions with confidence
  • Attracting and retaining employees in group practice
  • Getting in touch with your numbers for long-term success
  • Overcoming guilt experienced with making a profit
  • Practical financial strategies for business growth

Highlights:

(2:46) – Financial strategies and mindset for private practice owners

(12:57) – Attracting and retaining long-term employees as a group practice owner

(18:55) – Getting in touch with your numbers for long-term success

(23:03) – Overcoming guilt associated with “profiting off of other people”

(30:41) – How to get in touch with Linzy and access her resources

(32:23) – Kelley answers a listener’s question about the pros and cons of having a private practice waitlist

References:

Radical Candor → https://www.radicalcandor.com/the-book

Get 2 months FREE with Simple Practice → https://partners.simplepractice.com/tppp

Ask Kelley Anything → (805) 243-8241

This podcast is produced and managed by Jenga Creative → jengacreative.com

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