The Business of Apparel (Rachel Erickson)
Explore every episode of The Business of Apparel
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| 07 Mar 2024 | The Truth Behind Size Inclusivity from Different Perspectives with Raquel Vélez | 00:28:51 | |
In today’s special episode, Rachel is thrilled to welcome back the trailblazer in size-inclusivity, Raquel Vélez! As we reflect on the ever-evolving fashion landscape, Raquel’s insights into the shift from body positivity to body neutrality are not only timely but revolutionary. She eloquently dissects the sensitive nature of industry jargon, advocating for language that uplifts without alienating. Our conversation is a masterclass in thoughtfulness, as we explore the profound implications of embracing our bodies for their strength and ability, rather than their physical form. Raquel's return shines a spotlight on the essential need for mindful communication, ensuring that every individual feels seen and cherished in the world of fashion. This episode isn't just a discussion; it's a journey through the complex narrative of clothing sizes and the unique hurdles faced by the plus-size market. Together, we confront the myths that shroud clothing tags, stressing that comfort and confidence should always eclipse the arbitrary numbers that dictate size. We tackle the quandaries of vanity sizing and the elusive concept of "true to size" in a world where variety in body shape demands diverse sizing options. We delve into the challenging terrain of sustainable plus-size fashion, addressing consumer reservation, market misconceptions, and the ethical conundrum of crafting affordable yet ethical apparel. Raquel Vélez is the Founder and CEO of Alpine Parrot, an outdoor apparel company whose mission is to celebrate and foster equitable access to the outside for people of size. In a previous life she was a robotics engineer and software engineering manager, but now she spends her time focusing on great fit, finding amazing materials, and building an inclusive community centered around body neutrality, spending time in nature, and finding joy in any environment. She was named one of Outside Magazine's Outsiders of the Year in 2021 and Well+Good Magazine's Changemakers in 2023. To connect with Raquel, you can go to her website: Alpine Parrot
In this episode, you’ll hear: -A discussion around sizing terminology and embracing body neutrality, while understanding that everyone is on their own journey. -The importance of education and knowing that what the tag says does not matter. -True-to-size – what does this even mean?? -What happens when brands bring in additional sizes, but don’t sell them? -How quality of apparel affects your experience in the activities you’re doing.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/ Learn more at https://www.thebusinessofapparel.com
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| 19 Jan 2024 | The Business of Apparel Podcast Series: Numbers Don’t Lie! | 00:17:21 | |
The Business of Apparel Podcast Series: Numbers Don’t Lie! In this episode of the Business of Apparel Series, Rachel explores the crucial numbers that will drive your apparel brand towards success. Listen in as I break down the importance of understanding margin percentages, a vital indicator of product health and profitability. I'll share why a margin of 35% or lower could spell trouble for your business when considering the full spectrum of expenses, and offer you an opportunity to further your knowledge through an upcoming free workshop. You won't want to miss the chance to participate in this workshop so that you can immediately impact your business strategy.
We then discuss actionable strategies to increase profitability, from renegotiating with factories to selecting more cost-effective materials, and even adjusting retail prices when necessary. Grasp the intricacies of direct-to-consumer and wholesale margins, and learn how calculating profit margins with both retail price and landed cost in mind is a fundamental driver for growth and financial independence. This conversation is tailored to empower you with the tools and knowledge to help you grow a profitable apparel business.
Sign up for the FREE workshop: https://www.thebusinessofapparel.com/freeworkshop
In this episode, you’ll hear: -Are you bringing in the profits you need to grow your business? -Why it’s hard for small businesses to compete with the big box brands. -Working backwards to figure out your profit margin and the factors that go into the process. -The importance of SKU rationalization and how this ties into setting appropriate profit margins.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com | |||
| 12 Dec 2024 | New Potential Tariffs, How They Will Impact the Apparel Industry | 00:21:49 | |
EP 93 - New Potential Tariffs, How They Will Impact the Apparel IndustryIn this episode, Rachel is tackling a subject that's been on everyone's minds, tariffs and what that means for businesses AND consumers. We start by unraveling the concept of duty rates, how tariffs are calculated based on the manufacturer's cost rather than the retail price, highlighting how this affects brand expenses and consumer prices. Rachel also touches on the importance of sourcing materials strategically to maintain favorable rates and make informed manufacturing decisions. We'll explore the challenges of U.S. apparel manufacturing amidst recent tariff announcements and examine the hurdles of domestic production due to limited infrastructure and workforce. Finally, we'll look at strategies for businesses to mitigate these effects of tariffs, such as pre-purchasing materials and planning long-term production needs. By holding inventory or raw goods, companies can help avoid future tariff-related expenses to a degree. While this episode was pre-recorded and information may change by the day, it's important that we stay informed and proactive as we navigate these potential economic changes together. In this episode, you’ll hear:-Tariffs are not a new concept, but what exactly are they and how do they affect businesses and buyers? -Different areas are subjected to different duty rates. -The challenges of manufacturing in the U.S. is largely due to our infrastructure. -Ultimately, it's up to the brand whether or not to pass along the additional costs to the buyer. -What steps can we take now to minimize impact of these new, potential tariffs.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 14 Apr 2023 | Part 1: How 3D Development is Changing the Game in the Apparel Industry with Ben Gerding | 00:23:56 | |
In this episode, Rachel chats with her good friend Ben Gerding about how 3D development and design are impacting the apparel industry. Ben takes us through how he started his company, Retopo Dev., the positives and negatives of certain software, the process of 3D development, and the importance of sustainability in the apparel industry. Stay tuned for part 2 of Ben’s interview!
Ben Gerding has taken his 10 years of technical design experience into 3D apparel design and visuals to bring brands hyper-realistic renders to elevate marketing, sales, and concepts.
In this episode, you’ll hear: -A 3D printing backstory and how Ben got started with Retopo Dev. -The misconception behind 3D printing. -The software Ben uses and explains both the positives and negatives of them. -The process, from beginning to end, of 3D development. -What it’s like working with a new designer. -The importance of discussing sustainability within the apparel industry.
We can’t wait to hear what you think of this episode! To connect with Rachel, you can connect with her: To visit her website, go to: www.unmarkedstreet.com.
To connect with Ben, you can visit his website here: retopodev.com or access his free 3D CloSet tools here: https://connect.clo-set.com/ Check out the Retopo YouTube channel to learn real world skills to use 3D in your apparel business and designs. To connect and follow Ben on social media, check out his Youtube channel here: https://www.youtube.com/channel/UCo20bJ4MWPAw-860qtd7KWw To connect and follow Ben on social media, check out his Instagram here: @retopodev
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| 09 Feb 2024 | The Business of Apparel Podcast Series: Timelines for Success! | 00:16:27 | |
The Business of Apparel Podcast Series: Timelines for Success! In this last episode of the Business of Apparel Series, Rachel wraps up our enlightening journey into the secrets of billion-dollar apparel brands. In this grand finale, we pull back the curtain on the project management side of fashion, exploring the often misunderstood yet crucial world of timelines and calendars. I debunk the myth of the quick turnaround and explain why a nine-month period is the golden window for launching a custom apparel line from concept to consumer. You'll also get a glimpse into the meticulous pre-production phase, understanding the significance of tech packs, prototypes, and how the project management triangle—quality, timeline, and budget—plays a vital role in crafting your brand's success.
Sign up for the FREE workshop: https://www.thebusinessofapparel.com/freeworkshop
In this episode, you’ll hear: -Why timelines are one of the most hated topics in the apparel industry! -Why starting with the end date in mind is ideal when preparing to launch a line. -Each of the processes involved and their roles. -A breakdown of the suggested 9-month timeline. -A deep dive into the Project Management Triangle.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com | |||
| 15 May 2025 | 3 CEO Mistakes That Are Killing Apparel Brands (And How to Avoid Them) | 00:38:23 | |
3 CEO Mistakes That Are Killing Apparel Brands (And How to Avoid Them)In this episode, Rachel is going deep into the hidden challenges facing apparel brand CEOs—and the critical mistakes that can sabotage even the most promising businesses. Drawing from years of firsthand experience at Unmarked Street and working with dozens of clients, Rachel shares real stories (with names changed) of three distinct CEO types: the over-scaler, the financially unstable, and the relentless micromanager. You’ll learn what red flags to watch for in your own leadership style, how scaling too fast, neglecting finances, or holding on too tightly can derail your brand—and most importantly, how to step fully into the CEO role you were meant for. Whether you’re an emerging designer or an established founder, this episode is a hard dose of reality, but so needed to keep your business sustainable, profitable, and growing. In this episode, you’ll hear:- How scaling too fast confuses customers and crushes cash flow. - Why financial management is THE make-or-break for apparel brands. - The high cost of micromanagement and employee turnover. - How to step back and empower your expert team.
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 18 Apr 2024 | Light the Fire in Your Apparel Business vs. Putting the Fire Out with Yushkova Design Founder, YAY | 00:21:38 | |
Light the Fire in Your Apparel Business vs. Putting the Fire Out with Yushkova Design Founder, YAY In today’s special episode, Rachel chats with industry maven Yevgeniya Yushkova, known to the industry as YAY.. With over two decades of apparel industry experience and a boutique approach to client relations, YAY articulates the unique challenges and successes that come with scaling strategies down from the corporate giants to the individual entrepreneur's atelier. She so generously imparts wisdom on the necessity of having a robust project management roadmap, designed to avoid the pitfalls that many new apparel brands encounter, paving the way for a journey marked by growth and sustainability. The conversation eventually turns toward the transformative power of collaboration and system integration within the apparel business. Through a series of real-life examples, we unravel the tangled web of blame and inefficiency that often plagues multi-team processes. By asking yourself WHY and fostering communication across departments, we reveal how businesses can enhance their ultimate efficiency, reducing procurement times drastically and staying competitive. Rounding off the episode, we delve into the heart of fashion entrepreneurship with an in-depth look at the YAY Method, designed to empower up-and-coming fashion business owners. Beyond the allure of design and branding, these courses prioritize foundational planning and a deep dive into the operational dynamics of the industry, from supply chain management to value chain mapping.
In this episode, you’ll hear: -The importance of having a process in advance to anticipate challenges instead of putting fires out constantly. -Ask yourself at least 5 “whys” when you do experience a fire that needs to be put out. -The most common root causes of “fires” in the industry. -Knowing what is happening within your business is essential, no matter what role you have in the business.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Introducing a visionary leader and expert in the fashion industry - the founder of Yushkova Design Inc. dba YAY Designs, providing fashion business coaching and consulting services tailored specifically for startups in their initial phases or those seeking expansion. As a boutique consulting business, YAY and her team dedicate their focus to one large project at a time, partnering with mid to large-scale retail companies with Private Label initiatives.
With over 25 years of invaluable industry experience, YAY brings a unique perspective to the table. Her journey includes successfully building 14 multimillion-dollar Private- label brands from the ground up. Having held executive roles on both the manufacturing and retail sides of the industry, YAY’s understanding of the challenges and victories inherent in building a successful fashion brand is unparalleled. Additionally, her Lean Six Sigma Black Belt certification enables her to design and redesign end-to-end processes to eliminate waste and drive profitability growth.
But YAY’s expertise isn’t just theoretical - it’s grounded in real-world experience. As a solo entrepreneur, she faced the same hurdles and triumphs that many of her clients encounter. From managing lean budgets to crafting assortments and pitches that resonate with buyers, YAY has navigated it all.
Drawing on her own experiences, YAY developed the YAY METHOD - an end-to-end roadmap designed to minimize risks, preserve initial funding, and achieve a positive return on investment. Since then, she has successfully guided dozens of entrepreneurs to exceptional results, helping them avoid common pitfalls and optimize their processes. With expertise in merchandising, design, product development, operations, private label development, and supply chain management, YAY has collaborated with some of the biggest names in the apparel, fashion, college, and sports licensing retail industries. Her customized solutions are tailored to each client’s unique needs, ensuring that their product stands out from the competition and deeply resonates with customers.
But YAY’s mission goes beyond just creating successful fashion products - she’s committed to building businesses that last. Whether you’re a startup entrepreneur or an established brand, YAY and her experienced team are here to help you achieve your fashion business goals.
Schedule a free Brainstorming call with YAY today to take the first step toward realizing your vision. Remember to mention the Unmarked Street’s Podcast show to receive a special offer of 20% off any services you need. Let’s transform your fashion dreams into reality Together.
Links: Learn more: https://yushkovadesign.com
Case Studies: https://yushkovadesign.com/case-studies/ Self Starter Online Program for Fashion Entrepreneurs Who Want to Win: https://yushkovadesign.com/products/self-starter/ We share tips and strategies in our weekly articles on https://www.linkedin.com/company/yushkovadesign/posts/?feedView=articles&viewAsM Roundtable with YAY we host it every first Tuesday of the month at 9:30 am PST. Topics are published on our linked in company page https://www.linkedin.com/company/yushkovadesign and you can RSVP as any point at https://calendly.com/yushkovadesign/executive-roundtable-with-yay
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| 20 Mar 2025 | Efficient PLM Solutions for Emerging Apparel Brands with OnBrand Founder, Preston Plowman | 00:34:02 | |
Efficient PLM Solutions for Emerging Apparel Brands with OnBrand Founder, Preston PlowmanIn today's episode, Rachel sits down with Preston Plowman, co-founder and CEO of OnBrand PLM System! Preston has crafted a PLM system that uniquely serves small and emerging fashion brands alike. This episode uncovers how OnBrand PLM stands apart by slashing high costs and enhancing user experience, offering project management capabilities that empower startups to employ sophisticated tools once out of reach (and budget) reserved for larger enterprises. We touch on the cutting-edge features of OnBrand's PLM software designed for the apparel industry. Particularly noteworthy is the tech pack functionality that allows seamless unit conversions—although maybe slightly nerdy according to Rachel, it's really an invaluable asset for technical designers. These thoughtful elements simplify complex tasks, elevating productivity and providing a competitive edge to fashion professionals. Preston also shares insights on how integrating design tools and PLM systems can streamline workflows for designers. By creating modern PLM solutions, we are revolutionizing team interactions and workflows, setting new standards in the apparel industry. Do you think OnBrand's PLM System might be the right solution for you? Head to https://www.thebusinessofapparel.com/onbrand to discover more!d to discover more! In this episode, you’ll hear:-Yes, a PLM system is accessible for you! Hear why. -The common problem not a lot of people know about when you need to customize your software. -It's the simple things about this program that make the biggest impact. -Hear a story about how OnBrand helped one client save DAYS worth of work!
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 05 May 2023 | Building a Supportive Community for Fashion Entrepreneurs with Sandra Mateu | 00:14:26 | |
Building a Supportive Community for Fashion Entrepreneurs with Sandra Mateu In this episode, Rachel had the pleasure of talking with Sandra about the importance of building a supportive community for fashion entrepreneurs. Sandra shares her journey of starting a Facebook group for fashion entrepreneurs that has grown into a thriving community of designers, stylists, and many more in the fashion industry. The conversation also touches on the importance of changing the mindset of fashion entrepreneurs to focus on media exposure, interviews, and social media reach, rather than just sales. Additionally, we discussed her creation of digital and paper planners to help fashion entrepreneurs stay organized and focused on their business goals. Sandra Mateu is the founder of Gitana Styling, Fashion Entrepreneur Club, and host of the Fashionpreneur Talk Podcast. Her focus is on building community, helping fashion entrepreneurs build successful businesses, and of course, helping people feel stylish and empowered!
In this episode, you’ll hear: -The importance of building community within the fashion space. -A discussion of how Sandra transitioned from a 9-to-5 job to freelancing and the challenges she faced in finding support within the fashion industry. -How relevant the stereotypes created by the media we consume in the world of fashion are vs. real-life experiences. -The purpose behind creating the community, Facebook group, and podcast. -Sandra talks about the products she has created like the fashion planner and the business plan template.
We can’t wait to hear what you think of this episode!To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
To connect with Sandra, you can visit his website here: http://www.gitanastyling.com/ To connect and become a part of the Fashion Entrepreneur Club on social media, check out her Facebook group here: https://www.facebook.com/groups/FashionEntrepreneurClub To purchase any of Sandra’s products, check out her Etsy store here: https://www.etsy.com/shop/gitanastyling To connect and follow Sandra on social media, check out her Instagram here: https://www.instagram.com/fashionentrepreneurclub/
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| 23 Jun 2023 | The Secrets to Successful Garment Fittings in Your Apparel Business | 00:19:03 | |
The Secrets to Successful Garment Fittings in Your Apparel Business In this episode, Rachel dives into the nitty-gritty of what it takes to run a successful garment fitting. Rachel reveals important protocols she recommends and the critical role each person plays in the fitting. She also opens up on how to efficiently fit and pin garments, engage with fit models, and what tools to bring, plus, learn how small incremental changes during the fitting process can lead to the best results. With Rachel’s guidance, you'll be able to master the art of garment fitting and create better products for your apparel business. In this episode, you’ll hear: - Rachel’s experience with garment fittings and her passion for them. - Particular protocols that are detrimental to the efficiency of a garment fitting. - The importance of each role in the fitting. - Specific tools Rachel recommends to help you be successful. - Bonus tips on how to make your next fittings even better.
We can’t wait to hear what you think of this episode!
To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel and learn more at https://www.thebusinessofapparel.com | |||
| 03 Apr 2025 | Should You Start A Trend or Innovation-Based Apparel Business? How To Decide What Is Right For You | 00:20:56 | |
Should You Start A Trend or Innovation-Based Apparel Business? How To Decide What Is Right For YouIn today's episode, Rachel is comparing a trend vs. innovation-based business in the apparel industry and helping you decide which is right for you. She goes through the process of how high-end runway styles trickle down into ready-to-wear collections. Rachel even recommends a resource like WGSN that are essential for trend forecasting and planning. Rachel also talks about navigating the apparel industry's patent process presents unique challenges, particularly for innovations-based products. We're weighing the benefits and costs of patenting, and learning the importance of understanding consumer needs before investing in development. We'll finally explore the advantages of starting as a trends-based business to quickly establish a customer base and how integrating innovative products can strengthen your lineup. Whichever you decide is the right path for you, our community here at The Business of Apparel and Unmarked Street is here to support you. In this episode, you’ll hear:-Worries fall away when you put the right processes in place. -How trends are decided in the fashion industry. -Hold on to the key pieces in your line if you are an innovation-based business. -Our recommendations for deciding on the right path.
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 01 Aug 2024 | 40 to 40 Series, Week 1: Confessions! | 00:22:00 | |
40 to 40 Series, Week 1: Confessions! In today’s episode, Rachel is embarking on a special six-week "40 to 40 Countdown" series to celebrate her 40th birthday! In this inaugural episode, Rachel candidly shares her journey of overcoming discomfort with social media and highlighting her commitment to honesty, as it is consistently one of her most treasured values. She bravely opens up about personal experiences, including the need to occasionally lie for security reasons and a traumatic home robbery. In the second part of the episode, Rachel goes deeper into the critical importance of cybersecurity in her daily routine from secure password managers to avoiding the sharing of sensitive details, Rachel outlines practical steps to protect personal information. She also busts the myth of the "CEO lifestyle" by sharing her own balanced morning routine, NOT starting at 5am like all of the gurus tell you to do to be successful. Stay tuned and get to know Rachel much more in the remainder of this series!
In this episode, you’ll hear: -This series is all about transparency and honesty and will help you decide if Rachel is the right fit for you! -How an experience with a home robbery helped Rachel learn to lie for safety reasons. -Pro tip: Take photos of everything you own in your home! -Rachel is not a morning person! And you don’t have to be either.
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| 02 Jun 2023 | Empowering Women and Sustainability in Outdoor Apparel with Alpine Fit Founder, Jen Loofbourrow | 00:29:24 | |
Empowering Women and Sustainability in Outdoor Apparel with Alpine Fit Founder, Jen Loofbourrow In this episode, Rachel brings in Alpine Fit founder, Jen Loofbourrow to explore the challenges and successes of starting a clothing manufacturing business in Alaska, from Jen's determination to own her own facility to how Jen approached a fiber supplier to make her dream come true. Finally, Rachel and Jen delve into the importance of women supporting women in business, particularly in the outdoor apparel industry. Hear about Jen's experience as a female business leader, her leadership's positive impact on her daughter, and the supportive network of women-founded outdoor product businesses she's helping to create. Jen Loofbourrow launched Alpine Fit as an outdoor activewear brand in line with her customer’s values offering fit options for body proportions, odor-resistant fabrics for longer adventures, and domestic manufacturing, producing Made in USA and Made in Alaska outdoor gear. In this episode, you’ll hear: -Jen’s journey with Alpine Fit and how it came to be. -The technology behind Ionic Plus Silver and why it does not work well with Merino wool. -The challenges behind operating an apparel business in Alaska. -The story of how Jen found herself owning her own facility. -Why Jen is passionate about leadership for women and how being a woman founder has changed her life.
We can’t wait to hear what you think of this episode! To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com. To connect with Jen, you can visit his website here: https://alpinefit.com/ To connect and follow Jen on social media, check out her Facebook and Instagram here: https://www.facebook.com/alpinefitco https://www.instagram.com/alpinefitco/ To connect and follow Jen on Linked In, check out her profile here: https://www.linkedin.com/company/alpinefitco
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| 08 Aug 2024 | 40 to 40 Series, Week 2: You Can Take the Girl Out of the Midwest, but You Can’t Take the Midwest Out of the Girl | 00:17:06 | |
40 to 40 Series, Week 2: You Can Take the Girl Out of the Midwest, but You Can’t Take the Midwest Out of the Girl In today’s episode, Rachel is continuing the 40 to 40 series with an intimate exploration of how her Midwest upbringing and large family dynamics have shaped her journey as a fashion entrepreneur. Growing up in Ohio with a strong German Catholic background and a very large family, reminiscent of Hulu’s “The Bear,” Rachel certainly took on a few unique experiences and values. She touches on how living near her grandparents' farm instilled a deep respect for nature and animals. Additionally, Rachel reflects on the initial instinct to pursue a career in medicine due to her family's strong medical background, and how she ultimately found my passion for apparel design.
Rachel also discusses her personal journey of stepping outside traditional life expectations as a geriatric millennial. From attending art school to moving to New York City for internships, these experiences broadened her horizons and opened up new opportunities. She started to miss the sense of belonging and community in the fast-paced life of big cities, which led her to seek out the warmth and friendliness of the Midwest which ultimately landed her looking for a balanced lifestyle in Colorado.
In this episode, you’ll hear: -How “The Bear” relates to many of Rachel’s childhood experiences. -Why Rachel tended to feel like the family oddball. -The importance of feeling like you’re ready to move on from where you grew up, but always having an appreciation for it. -Why Colorado feels really fulfilling right now! -THE Ohio State culture and how it influenced Rachel’s college career.
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here:
Learn more at https://www.thebusinessofapparel.com | |||
| 26 Sep 2024 | Fashion Freelancer vs. High-End Consultant: How to Choose the Right Industry Professional For You | 00:17:22 | |
Fashion Freelancer vs. High-End Consultant: How to Choose the Right Industry Professional For You Welcome back to The Business of Apparel Podcast! In this episode, Rachel is breaking down the characteristics of both freelancers and high-end consultants in the Fashion industry, and what to think about when making this choice. There is an infectious enthusiasm to freelancers new to the industry, but one thing is for sure, real-world experiences will absolutely come into play here, which you will find out why when we use our recent project with a cycling apparel brand that struggled with fit and communication issues as an example. There is an art to finding the best fashion freelancers for your projects using platforms like Upwork and LinkedIn, which you will learn. We’ll also talk about which tasks can be efficiently handled by less experienced freelancers and why partnering with a consulting agency like Unmarked Street can save you time and money. We'll get into the importance of understanding factory operations and the order of operations to ensure your designs are production-ready. Whether you're new to the fashion industry or a seasoned professional, this episode has something for everyone looking to optimize their approach to apparel design and production.
In this episode, you’ll hear: -How Rachel classifies Unmarked Street in the realm of freelancing and high-end consulting. -Something that Rachel has noticed among freelancers who are fairly new to the industry. -The perks of hiring freelancers and where to find them. -There are details only a high-end, experienced consulting agency can help you with.
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com. | |||
| 05 Sep 2024 | 40 to 40 Series, Week 6: Confirming and Questioning My Stance on Religion | 00:18:04 | |
40 to 40 Series, Week 6: Confirming and Questioning My Stance on Religion In this episode, Rachel is wrapping up the 40 to 40 series with the controversial topic of Religion. Rachel grew up in a devout Catholic family, and was accustomed to the rituals and traditions that defined her early years—attending Catholic school, participating in weekly mass, and going through various sacraments like baptism and first communion. She recounts her journey through Catholicism, the doubts that surfaced, and how these experiences prompted her to question if this faith truly resonated with her personal beliefs and values. Transitioning from a strictly religious upbringing to an agnostic stance opened Rachel’s mind to a broader spectrum of belief systems, allowing her to maintain a non-judgmental outlook. We explore the significance of cultivating personal spirituality outside the confines of organized religion, and how moral and ethical values have consistently guided her life. Emphasizing the importance of self-pride and authenticity, she reflects on how these principles contribute to a fulfilling existence. Finally, prepare for an exciting future at The Business of Apparel Podcast, which will kick off with a rebranding announcement! So, stay tuned, and don’t miss it!
In this episode, you’ll hear: -Rachel’s Catholic background and a history of sacraments in the Catholic church. -When Rachel started to question her relationship with Catholicism and the church. -Some of the challenges Rachel started to see in regard to her values. -Why Rachel was devastated after being told she couldn’t be saved and was going to Hell. -How being Agnostic is a much better fit at the moment for Rachel.
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| 01 May 2025 | How to Use MOQs to Budget Smarter & Grow Your Apparel Brand | 00:19:44 | |
How to Use MOQs to Budget Smarter & Grow Your Apparel BrandIn this episode, Rachel is addressing the subject of Minimum Order Quantities (MOQs) and how they can make or break your apparel brand. As one of the most asked-about (and most misunderstood) topics in the industry, Rachel goes over how MOQs impact your production, budget, and growth strategy. Rachel breaks down exactly what an MOQ is, why it exists, and how to use this number to your advantage when negotiating with manufacturers. She also explores minimum color quantities (MCQs), the connection between MOQs and fabric suppliers, and how to forecast production costs with real-life examples. Plus, you'll learn how to avoid common pitfalls that can cost you thousands. This episode is not to be missed! In this episode, you’ll hear:-What MOQs (and MCQs) are and what they really mean for your apparel business. -How to ask manufacturers the right questions during the sourcing process. -Why MOQ's impact your profit margin, quality control, and scalability. -How to forecast production needs and negotiate effectively -Tips for choosing a factory that can grow with your brand!
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 20 Feb 2025 | How to Run Your Business Like An Elite Athlete | 00:15:29 | |
How to Run Your Business Like An Elite AthleteIn this episode, Rachel is channeling her inner athlete as an entrepreneur? Yes, you read that right! Rachel realized that the lessons learned on the field could transform anyone's approach to business success. This episode offers a fresh perspective on structuring ambitious goals, breaking them down into actionable steps, implementing strategies, and maintaining consistency, even when you may not be feeling like getting up and doing the thing. We also highlight the importance of teamwork, positivity, and well-being—qualities essential for both athletes and business leaders. Rachel shares how building a cohesive, resilient team can lead to the production of not just superior products but also mold a healthier work environment. Don't miss how adopting the mindset of an elite athlete can lead to creating impactful change within your business. In this episode, you’ll hear:-Being an entrepreneur is a lot like being an elite athlete. Hear how. -Athletes and entrepreneurs alike all need to be doing the incremental work each month, week, and day. -Watching film vs. evaluating KPI's. It's essentially the same. -Your team is everything!
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 24 Mar 2023 | Unraveling the Benefits of The Best Fabric for Travel Apparel Lines | 00:25:11 | |
In this episode, Rachel shares what fellow travelers in her community tell her they feel when it comes to not getting sustainable travel comfort.
She talks about the frustration from investing in travel apparel that isn't delivering the quality that consumers need and how to provide apparel that is comfortable, made well and even provides support on travel days so that you have happy, repeat customers – which she is tackling herself in her own travel apparel line, RTQ Apparel.
In this episode, you’ll hear:
-How she went from a fashion industry professional to creating her travel apparel line -The process of fully understanding the needs of small brands -How having in person meetings can bring so much clarity and clear communication -The surprising benefit of compression apparel (and how it can help you in traveling) -Fabric technology and how some of the international facilities that she has visited
If you’ve been feeling the same frustration, then the latest episode of The Business of Apparel podcast is just for you!
To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com. | |||
| 04 Apr 2024 | International vs. Domestic Manufacturing, What You Need To Think About | 00:16:56 | |
International vs. Domestic Manufacturing, What You Need To Think About In today’s episode, Rachel is exploring the nuanced debate of international versus domestic apparel manufacturing. Drawing from Rachel’s extensive experience, we tackle the pressing question of which manufacturing route is best for your apparel brand. We dig into the complexities of cost comparisons, not just focusing on base unit prices but expanding to the additional fees like customs and duties that can heavily influence overall expenses. Using a women's cycling jersey as a practical example, we illuminate how customs codes and duty rates are assigned and their subsequent impact on pricing.
In the realm of manufacturing quality and international shipping, we address common misconceptions and stress that quality isn't solely dependent on the location but on diligent research and forming solid relationships with manufacturers. Rachel is also busting myths about international production, particularly in China, and emphasize the need for visiting production sites to assure quality, regardless of whether they're domestic or overseas.
In this episode, you’ll hear: -Cost differences and what to consider when working with overseas manufacturers. -An in-depth explanation of customs and duties fees. -International shipping options, but be sure to explore the advantages of manufacturing locally. -The big red flag for why you shouldn’t manufacture in a particular region.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here:
Learn more at https://www.thebusinessofapparel.com | |||
| 28 Jul 2023 | Redefining Success on a Journey of Personal and Professional Growth | 00:27:52 | |
Redefining Success on a Journey of Personal and Professional Growth In this episode, Rachel recounts her journey of how she learned to redefine success after losing two major contracts in early 2023.
She goes into detail about the struggles and anxiety she felt after feeling like she was in a great place in her business, the books that helped her work through different processes, and how going through this situation helped her realize what truly makes her happy and that there’s more to success than money.
In this episode, you’ll hear: -The struggle and mindset after losing two major contracts. -Details of each book that helped Rachel arrive to the place she is today. -The systems and processes Rachel put into place after reading these books. -How everything she has learned has taught her to focus on what truly makes her happy. -Rachel’s new definition of success and how it does not revolve around money.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to Rachel's channel here: https://www.youtube.com/@unmarkedstreet/videos And learn more at: https://www.thebusinessofapparel.com | |||
| 08 May 2025 | The Truth About Apparel Manufacturer Sourcing & Factory Partnerships | 00:23:19 | |
The Truth About Apparel Manufacturer Sourcing & Factory PartnershipsIn this episode, Rachel breaks down everything you need to know about sourcing an apparel manufacturer and choosing the right factory partner. We go into the key differences between FOB, X-Works, and CMT production models—and why understanding these terms is critical to your brand’s success. If you're still unclear on MOQs (minimum order quantities) and MCQs (minimum color quantities), be sure to catch last week's episode for a full explanation here: https://youtu.be/z7d7_kjmWxE. We also talk about sustainability certifications like Bluesign and Oeko-Tex, how to assess factory conditions (hint: check out those floors), and why clear communication with your vendors can make or break your production process. Whether you're just starting out or looking to improve existing supplier relationships, this episode gives you actionable steps to build strong, lasting partnerships. Plus, learn why visiting your factory in person can reveal the real story behind their practices. In this episode, you’ll hear:- FOB vs. X-Works vs. CMT pricing models. - Sustainability certifications, specifically Bluesign & Oeko-Tex. - The importance of building strong factory & supplier relationships. - What to look for on a factory visit and why a clean floor says more than you think.
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 22 Sep 2023 | Mentorship vs. Management: Mastering the Dynamics | 00:13:32 | |
Mentorship vs. Management: Mastering the Dynamics In this episode, Rachel unlocks the secrets of personal and professional growth through a unique exploration of mentorship and management in the corporate world. Rachel shares valuable insights from her two-decade-long corporate journey and recent consulting experiences. We will be delving into the distinctive roles of a manager and a mentor, and how each one can influence your career trajectory significantly. This episode is brimming with personal anecdotes, clear definitions, and practical tips. Learn how a single compliment can be the spark to a productive mentor-mentee relationship or how to find the perfect mentor for you. For those of you who are managers, we'll show you how setting clear expectations for your team could be a game-changer. And for the bookworms, I've got some great book recommendations to further explore this topic. So tune in, and let's unravel the power of mentorship and effective management in propelling your career to new heights!
In this episode, you’ll hear: -What is management and how to define it; clarification on different roles. -The power of letting go and trusting in your team. -The responsibilities of a good manager. -How to define mentorship. -Tips Rachel recommends to encourage mentorship, from personal experience.
We can’t wait to hear what you think of this episode! Like, comment & subscribe to Rachel's channel here: https://www.youtube.com/@unmarkedstreet/videos And learn more at: https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with her: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 | |||
| 30 Jan 2025 | Celebrating Episode 100 with Rachel’s Husband! | 00:24:46 | |
EP 100 - Celebrating Episode 100 with Rachel’s Husband!In this episode, Rachel welcomes her husband to the podcast to help celebrate our 100th episode of the Business of Apparel! We go from the playful dynamics of being each other's supporters—like when Rachel thought she’d be a "sugar mama"—while sharing tips for maintaining sanity and a healthy marriage. The secrets to a successful partnership? A good dose of humor, effective communication, and continuously challenging each other to grow. After numerous adventures have taken them all over the country and back to Colorado, each move has brought a few challenges, but also allowed for connection with various communities. Topics such as the decision to be childfree come up, which fuels decisions, allowing Rachel and her husband to pursue their passions without regret. Wrapping up, a huge thanks to our listeners! We couldn’t be at episode 100 without you and we invite you to explore further resources on our website tailored to help apparel professionals scale their businesses. In this episode, you’ll hear:-Meet Rachel’s husband! -Some sage marriage advice from Rachel and her husband. -How choosing to be childfree has opened up opportunities in their careers, but also in lifestyle. -Time to get vulnerable - the challenging times, especially with multiple moves.
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 16 Feb 2024 | Building and Scaling an Apparel Brand With a Purpose, featuring Kelly Roach | 00:23:09 | |
Building and Scaling an Apparel Brand With a Purpose, featuring Kelly Roach In this episode, Rachel sits down with the Founder & CEO of Kelly Roach International, Kelly Roach! Kelly is also the co-founder of the Give Her Courage movement and The Courageous Brand. Together, we unwrap the essence of what it takes to empower young girls through fashion and leadership development. Listen in as Kelly shares the journey of creating a performance apparel line that stands as a wearable sign of courage, designed to instill confidence and self-worth in both women and girls. Embarking on an apparel brand is no small feat, and this episode is brimming with insights on the hurdles and strategies integral to brand development. We delve into the painstaking process of sample refinement and the unforeseen complexities of working with overseas vendors. Kelly and Rachel dissect the importance of quality, fit, and customer loyalty, offering firsthand experiences that illuminate the significance of patience and a meticulous approach to launching a successful apparel line. Building a successful brand is akin to playing chess; every move must be strategic and thoughtful. Tune in as we discuss the critical role of ambassador programs, community building, and the shift from creator to marketer. We emphasize the necessity of understanding the financials of inventory investment, pricing strategies, and the power of learning from the missteps of others. Whether you're an emerging designer or an established entrepreneur, this conversation is packed with actionable advice to steer your brand toward enduring success.
In this episode, you’ll hear: -The story behind the Give Her Courage movement and The Courageous Brand. -Reasoning and explanation behind the route chosen to start building the apparel brand. -Mistakes were made - what Kelly would do differently the next time around. -Realistic timelines and costs associated with building an apparel brand slated for success. -Spend just as much time on advertising and marketing as you do creating!
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com
About Kelly Roach: Kelly Roach is one of the only female founders in the online space to build her company from 0 to 8 figures with 0 debt, investors, or outside funding. Kelly is a former NFL cheerleader and Fortune 500 executive turned 8-figure+ entrepreneur empowering thousands around the globe to achieve financial and lifestyle freedom through entrepreneurship.
Kelly is an 11x international best-selling author, Top 20 podcast host, and philanthropist who has been featured in major media such as ABC, NBC, Fox, and Forbes - as well as the recipient of prestigious awards such as #287 on the Inc. 5000 list, The Stevie® Awards Woman of the Year, TITAN CEO of the Year, and Inc.’s Best in Business.
Connect with Kelly: Website: https://kellyroachcoaching.com Instagram: https://www.instagram.com/kellyroachofficial/?hl=en LinkedIn: https://www.linkedin.com/in/kellyroachint/ Facebook: https://www.facebook.com/kelly.roach.520 Twitter: https://x.com/kellyroachlive?s=20 Youtube: https://www.youtube.com/c/kellyroach Podcast: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id1052353755
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| 18 Aug 2023 | Unearthing Sustainability and Innovation in the Apparel Industry | 00:03:10 | |
Unearthing Sustainability and Innovation in the Apparel Industry In this episode, Rachel unearths the hidden facets of sustainability in the apparel industry with us! She reveals the unsaid truth about the sample process and you'll be surprised to learn how much these samples contribute to landfill waste! We're going to dissect the potential of repair systems and their ability to reduce discarded garments significantly.
We'll weigh its merits and demerits, and discuss the potential for recycling to create performance garments without contributing to plastic waste. Plus, we're looking at making sustainability more accessible by introducing a nutrition-like label on garments to educate consumers about the materials used and their recyclability. There’s so much to take away from this episode!
In this episode, you’ll hear: -All about the sampling process and the different types of samples. -The salesman sample process and why it’s detrimental to let go of this particular process. -How 3D Renderings can be used instead of some samples. -What to look for in brands in regard to their sustainability programs. -Exciting solutions within the industry that are being explored to help with sustainability and the questions they raise.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to Rachel's channel here: https://www.youtube.com/@unmarkedstreet/videos And learn more at: https://www.thebusinessofapparel.com | |||
| 09 May 2024 | How to Train for Running A Successful Business with Martha Schoenewe | 00:30:04 | |
How to Train for Running A Successful Business with Martha Schoenewe In today’s episode, Rachel is sitting down with Martha Schoenewe, the creative force behind Tangent Tees, who joins us to weave her personal narrative of overcoming doubt to become a staunch advocate for runners and human beings of every shape and size. We will discover the vibrancy of community and empowerment that color Martha's journey, setting a new standard in the industry that celebrates diversity without penalizing it financially. Both Rachel and Martha share stories of triumph over trials, and even learning, yes, learning how to love running. We dive into the art of perfecting your pitch, especially in the competitive ring of entrepreneurship. From the small victories like securing that dream domain to discerning between the must-haves and nice-to-haves, every detail matters. Whether you're stitching together the beginnings of your brand or scaling to new heights, this episode is your tailor-made guide to navigating the course of the apparel industry. Martha Schoenewe is the founder and owner of Tangent Tees. At Tangent Tees, we believe running is for EVERYONE, regardless of size. We design bold, performance-driven apparel that celebrates your curves, supports your every stride, and lets you unleash your inner athlete. No more hiding, no more settling - join the movement and run your way, on your terms. Tangent Tees was founded to connect people and communities through intentional inclusion. We offer plus-size athletic apparel so that everyone can feel that same sense of community and involvement with small group activities. Community and people. We all belong.
In this episode, you’ll hear: -The WHY behind Martha’s mission for starting Tangent Tees. -Both Martha and Rachel hated running when they first started! -Martha’s crazy history with running - a testament to how amazing the running community truly is. -What helped Martha win her pitch competitions? -How to appropriately build the foundation for your business.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com To connect with Martha and the Tangent Tees brand: https://www.instagram.com/tangent_tees/
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| 20 Jun 2024 | Best Of: The Top 3 Business of Apparel Podcast Episodes | 00:24:32 | |
Best Of: The Top 3 Business of Apparel Podcast Episodes In today’s episode, Rachel is giving us something a little unique. We’ve compiled the top 3 performing Business of Apparel Podcast episodes for you! This episode includes snippets of the following episodes: -International vs. Domestic Manufacturing, What You Need to Think About -Light the Fire in Your Apparel Business vs. Putting the Fire Out with Yushkova Design Founder, YAY -How to Get Your First Promotion at Work
Like what you hear? We encourage you to go back and listen to the full episodes to get the full experience of why each of these episodes garnered their top spots!
In this episode, you’ll hear: -Pros and cons between manufacturing internationally and domestically. -Real-life examples for considering cost, timing, shipping, and quality when it comes to deciding where to manufacture. -YAY’s background and history within the apparel business and the mistakes she made, while learning how to use those experiences to her advantage. -Learning to be proactive in your business instead of reactive. -Promotions are earned, not given. -Learn to love learning and accept that what seems like the most mundane of tasks is actually helping to get ahead in your career.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| 27 Oct 2023 | Elevating Your Apparel Brand with Evergreen Products | 00:15:23 | |
Elevating Your Apparel Brand with Evergreen Products In this episode, Rachel is flying solo to talk about evergreen products for your apparel brand. We’ll dive into how evergreen apparel product lines can boost your brand’s market relevance, customer loyalty, and steady revenue. Our discussion unveils the secrets of keeping your products vibrant with new colors each season and the significant role of core brand colors in maintaining product novelty. We explore the art of cultivating brand loyalty and streamlining production stress through a reliable product line. Learn why regular check-ins with your manufacturer are vital to staying on top of your game. We also dive into the concept of steady revenue and the power of an evergreen apparel line in ensuring a constant flow of income. Closing the episode, we remind our budding entrepreneurs and seasoned business owners, about the everlasting importance of creating high-quality products.
In this episode, you’ll hear: -The definition of Evergreen in business and how it applies to the apparel industry. -The importance of maintaining foundational products in your line. -How to plan for the end-of-life for an evergreen product. -Examples of great evergreen products and poor evergreen product handling within the industry.
We can’t wait to hear what you think of this episode! Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com | |||
| 27 Feb 2025 | Learn to Be A Successful Fashion Freelancer with Heidi Weinberg | 00:33:08 | |
Learn to Be A Successful Fashion Freelancer with Heidi WeinbergIn today's episode, Rachel welcomes, by popular demand, successful fashion freelancer, Heidi Weinberg, aka "Sew Heidi" to the podcast! Heidi is sharing her journey from industry insider to earning 6 figures as a successful freelancer. Heidi compares niche in the fashion industry to mall food courts and cuisine-specific restaurants, offering some context as to why it's best to not take the "everything for everyone" approach. She talks about her FAST program, a game-changer for fashion professionals aiming to transition from surviving to thriving in freelancing. Honing in on a specific area, like sustainable denim or gender-neutral activewear, can distinguish you from the masses. Heidi explains how a focused approach can enhance connections with clients and justify higher rates. A platform like Upwork plays a pivotal role in this strategy, helping freelancers establish niche-specific profiles that attract the right projects and clients. Throughout our conversation, Heidi shares invaluable tips on optimizing freelance opportunities, from crafting compelling cold pitches to leveraging LinkedIn effectively. This episode is tailored to those looking to focus on freelancing in their fashion career, but with techniques that can be applied in many other industries. In this episode, you’ll hear:-How freelancing can quickly become exploited by brands. -Why you need to focus on niche in your career. -Your portfolio needs to visually make sense for a potential client. -Upwork can be a great place to get started - how to use it strategically.
Connect with Heidi: Website: https://successfulfashiondesigner.com LinkedIn: https://www.linkedin.com/in/sew-heidi/ Podcast: https://successfulfashiondesigner.com/podcast/
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 22 May 2025 | Smart Product Naming Strategies to Elevate Your Apparel Brand | 00:12:30 | |
Smart Product Naming Strategies to Elevate Your Apparel BrandIn this episode, Rachel is touching on the underestimated challenge of naming your apparel products—and why getting it wrong can cost you time, clarity, and customer trust. Drawing from her corporate experience (including a years-long product renaming project), Rachel shares how naming impacts everything from marketing to scalability, and why founders need to set up a thoughtful naming structure from day one. You’ll learn why descriptive names matter, how to avoid bottlenecking expanding your product line, and creative approaches (like using personal names or themes) to stand out while staying clear. Plus, Rachel offers practical advice for startup brands to build a naming system that grows with them—so you won’t get stuck redoing your entire product catalog later. In this episode, you’ll hear:- Why product naming is more complicated than it looks - Lessons from a corporate renaming nightmare - How naming affects marketing, product expansion, and customer understanding - Tips to avoid common naming mistakes as a new apparel brand
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 06 Feb 2025 | Lessons in Teamwork and Leadership from ‘Top Gun: Maverick’ | 00:15:03 | |
Lessons in Teamwork and Leadership from ‘Top Gun: Maverick’In this episode, Rachel has come up with a pretty cool parallel between the movie, Top Gun: Maverick and Teamwork in the apparel industry. Just like Maverick and his team of elite pilots, success in this industry demands more than just technical skill—it calls for powerful collaboration and the ability to thrive under pressure. As I share stories from my experiences, I hope to inspire you to see how teamwork can elevate not just your career, but the entire creative process. Whether you're an assistant designer or a technical designer, your ability to engage and work effectively with others offers a unique edge in this industry. It's a space where resilience, self-motivation, and leadership are not just buzzwords but essential for success. I discuss the critical need to cultivate internal drive and the ability to lead amidst fierce competition.
In this episode, you’ll hear:-You can still be a leader even if you’re not in a leadership role yet. -How ‘Top Gun: Maverick’ is a great example of the process of teamwork. -The importance of communication in this intensely competitive industry. -You have to commit to your job and yourself to be able to get to where you want to be.
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 05 Dec 2024 | Answering All of Your Apparel Sourcing Questions with Expert, Cheryl Tzeng | 00:28:25 | |
EP 92 - Answering All of Your Apparel Sourcing Questions with Expert, Cheryl TzengIn this episode, I'm sitting down with Cheryl Tzeng from Short Street Company to answer all of your questions about apparel sourcing! We explore the critical factors for selecting the right factory, including evaluating capabilities for your specific product type and ensuring alignment with your brand’s production needs. Cheryl is an expert in sourcing and is sharing her wealth of knowledge on building strong factory partnerships through open communication and mutual respect. Cheryl also shares how strategic decisions about the country of origin to optimize costs and enhance product value are essential. Sustainability and social responsibility come to the forefront as we discuss the importance of certifications like Blue Sign, fair wages, and community involvement when choosing your manufacturing partners. Cheryl offers advice on negotiating vendor contracts to foster mutually beneficial relationships, such as tailoring minimum order quantities (MOQ's) and lead times to fit your brand’s unique needs. We get into production planning strategies like establishing clear Service Level Agreements (SLA's) and maintaining organized processes to mitigate risks and ensure quality standards. This episode is packed with so much valuable information to help you streamline your production process and cultivate lasting partnerships in the apparel industry. In this episode, you’ll hear:-The top 3 things you need to consider when choosing a factory to work with. -Don't sleep on Country of Origin! Hear why it's so important. -How sustainability factors into your manufacturing starts with where YOU want to be. -Lead times and MOQ's are essential when it comes to negotiating terms of a contract with your factory. -You must set expectations with your factory...it helps everyone involved. We can’t wait to hear what you think of this episode!
Connect with Cheryl: LinkedIn: https://www.linkedin.com/in/cheryltzeng/
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 13 Feb 2025 | Struggling In Your Business? This One is For You | 00:26:10 | |
Struggling In Your Business? This One is For YouIn this episode, Rachel is raw and real. The struggles of maintaining optimism amidst the pressures of business growth, especially in the wake of the pandemic and all of the other obstacles we have in front of us are REAL. This episode explores the realities of entrepreneurship, where trust is tested, and expectations aren't always met. From challenging interactions with old friends to the frustration of investing in opportunities that don't deliver, Rachel is not holding back from the emotional highs and lows that many of us face daily. Resilience is so needed to persevere in these turbulent times, and the gratitude Rachel feels for her dedicated team who continue to push forward is also real, but that doesn't negate the complexities of refining backend systems and acquiring the mental toughness required to sustain a positive mindset. If you're struggling and just need a few minutes to listen to someone that is in the trenches with you, this episode is for you. In this episode, you’ll hear:-Unmarked Street hasn't hit the goals intended or reached all of the right people yet, but headed in the right direction. -The reality of what is happening inside the industry. -Having a positive mindset is required for success. Ultimately, what you believe is what will happen. -Frustration is normal. It happens and it's okay.
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 01 Dec 2023 | Streamlining the Future of Fashion with Apparelmark Co-founder, Andrew Drigola, Part 1 | 00:26:05 | |
Streamlining the Future of Fashion with Apparelmark Co-founder, Andrew Drigola, Part 1 In part one of this discussion, Rachel sits down with entrepreneur Andrew Drigola, co-founder of Apparelmark, and journey through his unconventional entry into the world of fashion entrepreneurship and his mission to deconstruct the industry's barriers. Andrew's unique perspective, fuelled by a passion sparked by his partner Cara, a former Lululemon associate, uncovers the behind-the-scenes challenges, secrets, and complexities of the fashion world. Their joint venture, Apparelmark, aims to empower other entrepreneurs, freelancers, and forward-thinkers navigating the fashion industry. As business owners, we sometimes need to take a step back to see the bigger picture. This episode emphasizes the importance of outsourcing and how it can benefit your mental energy, allowing you to focus on your vision. We delve into how consulting agencies can take off some of that pressure, allowing smoother, more successful operations. We discuss how aligning with our client's goals can lead to stronger relationships and personal growth within the industry. Finally, we focus on the dynamics of freelancing. We highlight the importance of gaining corporate experience before stepping into the realm of freelance. We shed light on the potential of collaboration and growth within the industry, and the valuable contributions freelancers can make to both corporate and start-up brands. Stay tuned for an equally exciting part 2 of this discussion! Apparelmark is a full-service technical design & development firm servicing startup, emerging and established apparel brands around the globe. Our small but nimble team designs for, manages, develops and executes an ever-increasing portfolio of brands in performance apparel, ready-to-wear, and accessories. If you are serious about growing your fashion brand drop us a line or contact us to get a free expert consultation on your project.
https://www.instagram.com/apparelmark/
In this episode, you’ll hear: -Andrew’s unconventional story about his initial entry into the world of fashion. -How outsourcing helps to protect your peace as a business owner - Step into your CEO role! -The value of building lasting relationships within the industry. -The role that corporate experience plays in freelancing.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to my YouTube channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com | |||
| 26 Dec 2024 | What to Expect in The Fashion Industry in 2025 (Happy Holidays) | 00:09:32 | |
What to Expect in The Fashion Industry in 2025 (Happy Holidays)Happy Holidays and welcome back! In this episode, Rachel is reflecting on personal traditions for this time of year along with goal setting and what to expect in 2025 in the fashion industry. As we approach 2025, it's a perfect opportunity to hit the reset button, close the books on 2024, and set fresh goals for the coming year. Despite the challenges faced by the fashion industry in 2024, Rachel offers encouragement and reminds you that we are all in this together, with signs of economic improvement on the horizon. Let's embrace a positive outlook together and express gratitude for the past year's experiences. In this episode, you’ll hear:-The very peaceful tradition Rachel has on Christmas morning. -The new year is a great time to start fresh, despite what you hear! -Things are looking up in the fashion industry in 2025. What to expect. -Make those resolutions if you want to - do you!
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 29 Aug 2024 | 40 to 40 Series, Week 5: My Gender Discrimination Story | 00:28:27 | |
40 to 40 Series, Week 5: My Gender Discrimination Story In this episode, Rachel is discussing another hard-hitting topic in the 40 to 40 Series, this time…gender discrimination. Growing up, Rachel was always told that hard work would pave the way to success, but her journey in the corporate fashion industry has shown a harsher reality. Rachel shares very personal stories of confronting gender discrimination and the systemic biases that undermine women’s ambitions. She touches on the harsh perceptions and roadblocks she faced, especially when her choice to be child-free led to judgments and obstacles that no amount of hard work could change. The fight for pay equality is a tough battle, one that Rachel knows all too well. She recounts a struggle when she was offered a promotion with a glaring pay gap compared to my male predecessor. With the help of the DEI department, they unearthed shocking systemic pay disparities affecting women in their company. The resistance they faced will shock you. Finally, Rachel shares a significant personal experience with gender discrimination from a female manager, highlighting how deeply hurtful words can be. Do not miss this episode and prepare to gain valuable insights and learn how we can all contribute to a more inclusive and sustainable world.
In this episode, you’ll hear: -The TRUE definition of feminism. -Equity vs Equality. -The amount of pushback from female leadership Rachel encountered while fighting for equal pay. -How the fear of being walked all over creates a persona you don’t want to develop. -The one thing Rachel was told that she still can’t believe to this day!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| 17 Oct 2024 | Finding the Real Treasures in the Struggles with Youer Founder, Mallory Ottariano | 00:28:56 | |
Finding the Real Treasures in the Struggles with Youer Founder, Mallory Ottariano In this episode, Rachel sits down for a fascinating conversation with Mallory Ottariano about her unexpected journey into fashion entrepreneurship and the creation of her brand, Youer.. From dreaming of architecture to finding her true calling in design, Mallory’s story is one of creativity, resilience, and innovation. She recounts her beginnings with a simple Etsy shop and the eventual evolution of her previous brand, Kind Apparel, ultimately leading to the creation of Youer. Her journey is filled with passion and the determination to ultimately make it work, no matter what it took. In the early days of the pandemic, Mallory faced overwhelming supply chain disruptions, like many, that threatened the very survival of her business. This episode details her struggle to maintain production, operate from a basement, and even code a crowdfunding page from scratch. Through incredible perseverance, she successfully rebranded her business and pivoted to in-house production, setting the stage for a triumphant product launch that would change the trajectory of her business as she knows it. We also explore the unique marketing strategies that have set Youer apart, including an annual treasure hunt event and various other marketing tactics. Mallory’s approach to being the face of her brand, her engaging social media presence, and her carefully-crafted content make her a must-follow and stand-out in the community of apparel.
More about Youer:
In this episode, you’ll hear: -Mallory’s incredible journey that led to her starting her brands. -The tough journey through the pandemic and the one product launch that turned everything around. -Some of the biggest obstacles in manufacturing in the US, particularly from a remote location in Montana. -The marketing advice Mallory did not take that ultimately worked out for the better.
We can’t wait to hear what you think of this episode! Connect with Youer: IG: @shopyouer Website: https://www.shopyouer.com/
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 22 Aug 2024 | 40 to 40 Series, Week 4: Adrenaline Junkie! | 00:16:37 | |
40 to 40 Series, Week 4: Adrenaline Junkie! In this episode, Rachel is taking us along for the ride in the next part of the 40 to 40 Series! What happens when a skydiving enthusiast, a Formula 1 fanatic, and a triathlete steps into the business world? Rachel is sharing the more thrilling side of her life — from the heart-pounding jump out of a plane to the high-speed excitement of following Lewis Hamilton on the Formula 1 circuit. Plus, Rachel shares details about her journey back into triathlon training and her mutual love for cycling. Let’s also not forget the giant leap from leaving a corporate 6-figure income and benefits behind to solopreneurship - the ultimate calculated risk! This episode promises to offer a unique glimpse into the adventurous side that fuels Rachel’s passion, both in and outside of the business.
In this episode, you’ll hear: -There is NOTHING like skydiving! -How incredible it is to feel your heart pounding at a Formula 1 race. -As an avid cyclist, Rachel begins training again for another adventure! -An explanation of how walking away from a 6-figure income, podcasting, and owning a business alone is the ultimate calculated risk.
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| 11 Apr 2024 | The Values That Define Who We Are | 00:14:09 | |
The Values That Define Who We Are In today’s episode, Rachel opens up about a recent personal discovery based on a VIA (Values In Action) test that she took and how it led her to understand her true values. We reflect on the wealth of roles Rachel embraced in the industry, from technical design to product management, and how these varied experiences now empower the brands and corporations we support through Unmarked Street. The profound impact that recognizing love as her #1 core value has been monumental in pacing the path forward in personal and professional growth. Today’s current challenges within fashion are discussed as we move through the remaining values. Rachel gives her take on how the increased cost of living, particularly the rising price of groceries, is pushing consumers towards cheaper clothing options and how this shift is influencing the sustainable apparel market.
In this episode, you’ll hear: -Allow us to reintroduce ourselves! -How therapy has been a positive experience for Rachel and the role it played in determining core values. -In-depth explanation of the values of Love, Learning, Honesty, Humor, and Hope. -How can we impact the world more positively?
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here:
Learn more at https://www.thebusinessofapparel.com
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| 26 Jan 2024 | Beyond the Size Tag: Exploring Self-Confidence Through Apparel and Hypnosis with Leslie Thornton | 00:17:01 | |
Beyond the Size Tag: Exploring Self-Confidence Through Apparel and Hypnosis with Leslie Thornton In this episode, Rachel chats with Leslie Thornton, to discuss the transformative journey of self-love and emotional mastery in not just shedding pounds but also cultivating a lasting appreciation for our bodies.. Discovering that perfect outfit in your closet that makes you feel unstoppable can be a game-changer, but what happens when your body changes and the clothes don't fit the same way anymore? We unravel the complex ties between fashion, self-esteem, and health, emphasizing the power of size inclusivity and the need to shift focus from the numbers to a reflection of confidence and comfort in the mirror. Leslie provides insight into the emotional roadblocks of accepting our changing bodies, and together, we underscore the fashion industry's potential to fuel personal empowerment. During our travels, we've learned firsthand how diverse the world's sizing systems are where our usual size is just a number, and fit is the only universal language. We explore the idea of detaching from the labels and sizes that so often define us, diving into personal stories and cultural insights that highlight the variety of perceptions surrounding body image across the globe. As we close, I invite you to join me in discussing how apparel professionals can harness these insights to foster inclusive brands that encourage self-acceptance and holistic health. Leslie is the Founder and CEO of Hypnosis for Permanent Weight Loss, an international health coaching program for people seeking mental freedom from food, body, and weight, and is a leading expert in the holistic health space. Leslie is an NLP Trainer, Hypnotist, & certified coach, who has helped 100's of people around the world - overcome the mental obsession with food, body, and weight for good!
In this episode, you’ll hear: -The importance of having really well-fitting apparel and its impact on your day-to-day life. -Size numbers mean nothing! -The difference in sizing across other areas of the world and cultures. -The process behind learning to transform your thoughts through hypnosis.
We can’t wait to hear what you think of this episode!
Connect with Leslie: https://hpwl.co/ Leslie’s Instagram: https://www.instagram.com/lesliemthornton/
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos
Learn more at https://www.thebusinessofapparel.com | |||
| 26 May 2023 | Create Your Business Plan: From Startup To Success In The Apparel Industry | 00:22:51 | |
Create Your Business Plan: From Startup To Success In The Apparel Industry In this episode, Rachel shares her personal journey of founding Unmarked Street and the invaluable lessons she has learned along the way. From the importance of crafting a robust business plan to leveraging contractor dollars and fit education, this episode is packed with insights and practical tips for aspiring entrepreneurs ready to make their mark. Discover the decisive factors that led her to manufacture her first production run of RTQ Apparel right here in the US, such as lower minimum order quantities and reduced transit costs. She also shares her strategies for estimating shipping and retail prices, and the significance of researching customs and duty rates when sourcing materials. With these tips in hand, you'll be well-equipped to navigate the complex world of apparel manufacturing and costing.
In this episode, you’ll hear: -How the business plan for Unmarked Street came to be. -Pivoting is inevitable as an entrepreneur. -Unique things about building a plan in the apparel industry. -The importance of focusing on your margins.
We can’t wait to hear what you think of this episode! To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 31 Oct 2024 | Embracing Empathy and Comfort Through the Apparel Business with Barely Canadian Founder, Kelly Slattery | 00:28:57 | |
Embracing Empathy and Comfort Through the Apparel Business with Barely Canadian Founder, Kelly Slattery In this episode, Rachel is chatting with Kelly Slattery, the visionary co-founder of Barely Canadian, who is sharing insights from her journey on establishing a brand with a heartfelt mission. Cozy apparel is only part of the story as Kelly forges a brighter future for youth in the foster care system. Through her nonprofit, Fosterpreneur, she empowers youth to build their own brands and secure stable futures, all while instilling the values of gratitude and positivity that are foundational to her life and work. Barely Canadian's commitment to using high-quality materials and maintaining high standards sets it apart, even attracting partnerships with major retailers like Neiman Marcus. Kelly's dedication extends beyond business as she fosters and mentors youth, and builds community networks like "Power Ladies" to support women in Los Angeles. Her motto, “the more we give, the more we get back” is a testament to how this episode highlights the power of community, emphasizing how these connections can drive both personal and professional growth.
More about Barely Canadian: Barely Canadian is all about giving back through extreme softness. We're redefining premium apparel and accessories by combining unbeatable softness, sheer luxury, and sustainable practices. We locally source and craft our garments and accessories from unbelievably soft, sustainable materials that leave you feeling as good as you look. But here's the exciting part: we don't just offer pre-made pieces! We invite you to be part of the creative process, infusing your unique branding and style into our high-quality, custom creations.
In this episode, you’ll hear: -The mission behind the brand, Barely Canadian. -Always be kind, even when something has gone wrong. -How the chosen fabric for the brand embodies the mission of comfort and empathy. -Mistakes Kelly has made in her business, but always keeping in mind - there’s always an answer.
We can’t wait to hear what you think of this episode! Connect with Barely Canadian: IG: https://www.instagram.com/barelycanadian/ Website: https://barelycanadian.com/
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com. | |||
| 14 Mar 2024 | How to Get Your First Promotion at Work | 00:19:25 | |
In today’s special episode, Rachel reflects on the insights she’s gained from a 20-year career in the corporate world, especially when it comes to climbing the ladder with promotions and raises. It's a journey that demands more than just showing up – it's about ambition, curiosity, and a proactive mindset. I open up about the misconceptions that growth opportunities are a given and how demonstrating your ability to shoulder more responsibility is crucial for moving up. If you're hungry for that next step in your career, this is a conversation you won't want to miss.
Rachel also reflects on the personal growth that comes with navigating career challenges. She gets candid about her own early success and the pitfalls of overconfidence, learning the hard way the value of humility and tact. Through stories of coaching others and learning from feedback, we explore the continuous process of learning and the power of kindness and respect in professional settings. We tackle the common myths around workplace communication and productivity. Rachel recounts a personal story about improving the tone of written communications and how quality trumps speed when it comes to work that gets noticed.
In this episode, you’ll hear: -Rachel talks about her “fiery” side during her corporate experience. -What helped Rachel get promoted and all of the skills she acquired on the journey. -Understand the importance of performing the tasks you don’t want to do. -Gratitude goes a long way! -Real-life example of working through the promotion process. -Bonus tip - Quality of work over quantity, always.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet
Learn more at https://www.thebusinessofapparel.com | |||
| 15 Dec 2023 | Introduction to the New Business of Apparel Podcast Series! | 00:17:16 | |
Introduction to the New Business of Apparel Podcast Series! Exciting news! We are launching a brand-new podcast series where we unlock the secrets of the billion-dollar apparel industry! Rachel Erickson, owner and CEO of Unmarked Street and seasoned industry expert, is eager to share her 17 years of experience with you, and reveal how understanding your target customer can immensely impact your decision-making processes.
We'll also explore the dynamics of brand standards and discuss trends versus innovation. Rachel's intimate knowledge of the industry is set to provide you with a comprehensive understanding of the crucial role the right people play in product naming. Not to mention, we'll crunch the numbers behind the brand, and break down target costing and margin percentages. The knowledge you'll gain from this series will empower you to start and scale your own profitable apparel brand while making a significant positive impact. This is a journey you don't want to miss!
In this episode, you’ll hear: -New series announcement! -Rachel’s experience working with billion-dollar brands such as Abercrombie & Fitch and Fossil. -The lack of information within the industry and why its imperative to share information. -What to expect in this series. -Additional learning and educational opportunities from Unmarked Street in 2024.
We can’t wait to hear what you think of this episode! Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos
Learn more at https://www.thebusinessofapparel.com | |||
| 08 Sep 2023 | Negotiating Your Way to Success in the Apparel Business | 00:17:58 | |
Negotiating Your Way to Success in the Apparel Business In this episode, Rachel steps into the fascinating world of apparel costing and negotiation in the apparel business. Get ready to gain valuable insights and practical strategies to navigate the complex apparel industry successfully. We will guide you through the essentials of apparel costing, revealing the hidden elements that constitute the cost of a garment - from materials and trims to production time - to ensure you never find yourself in the dark again.
In the second half of our discussion, we dive into the art of cost negotiation with manufacturers and the critical role of building robust relationships. We will equip you with the strategies you need to secure the best prices for your products. We'll also share with you what to do if the factory doesn't readily provide a cost breakdown sheet and how to apply your newly acquired skills in budgeting, retail pricing, and negotiation to your advantage.
In this episode, you’ll hear: -The importance of asking for a Cost Breakdown Sheet (CBD) from your factory. -What to expect average costs to be and remember…numbers don’t lie! -The key points in negotiation. -How to work with target costs instead of a CBD and advice on how to handle your factory costs not being met. -It’s all about building relationships.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to Rachel's channel here: https://www.youtube.com/@unmarkedstreet/videos And learn more at: https://www.thebusinessofapparel.com | |||
| 07 Nov 2024 | California’s New Legislation for Apparel Sustainability | 00:30:29 | |
California’s New Legislation for Apparel SustainabilityIn this episode, Rachel is getting into the nitty gritty about California’s new legislation coming into place that focuses on apparel sustainability, AB 347 and SB 707.. These regulations are not just another legal hurdle but a driving force compelling brands to rethink their materials and processes, particularly in reducing reliance on harmful PFAS (forever chemicals). European precedents have actually been pushing the U.S. to adapt swiftly for years now and we’re examining the innovations emerging from this challenge and the industry's race to maintain product quality without compromising on these new environmental standards. Rachel breaks down all of the information she has received and goes into detail, helping us to understand what some of the terminology really means. We also focus a bit more on the potential of SB 707 in addressing textile waste. It’s not just about recycling but about building a sustainable framework for the future. We'll dissect how SB 707 is paving the way by encouraging community involvement and innovation in garment recycling. Perfection does not exist though and Rachel is sharing what her personal concerns are regarding the recycling of particular types of goods.
For more information about the new legislation, please visit http://www.californiaoutdoor.org/.
In this episode, you’ll hear:
-What exactly are PFAS? -How does the fashion industry use PFAS and what the industry is doing to lessen the use of these forever chemicals. -Why you need to take action NOW. -Detailed breakdown of each bill and the concerns Rachel has about future recycling plans.
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 29 Dec 2023 | The Business of Apparel Podcast Series: The Importance of Brand Standards | 00:13:48 | |
The Business of Apparel Podcast Series: The Importance of Brand Standards In this episode of the Business of Apparel Series, Rachel continues to unlock the mystery behind the success of billion-dollar apparel brands. Now that we’ve identified your target audience, we can focus on brand standards and how resources such as WGSN can help you stay ahead of the curve. Let's delve into the intriguing world of trends-based versus innovation-based businesses, and uncover where your brand could fit into this dynamic landscape.
We’ll then switch gears to the fascinating realm of product naming, a process that might seem simple but can often turn into a labyrinth of challenges. I’ll walk you through my past experiences and the painstaking process of renaming a product line at a corporate job. Learn why the involvement of all team members is vital. Lastly, let’s spread the knowledge of this podcast, because the better we understand the business of apparel, the better we can shape the world of fashion together.
In this episode, you’ll hear: -The two main types of apparel brands and an invaluable resource that can help no matter what. -What is Blue Sky? -The importance on really focusing on product naming. -Rachel shares a valuable story from her time in corporate apparel.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com | |||
| 19 Sep 2024 | Jumping Into Size-Inclusive, Sustainable Fashion with Hayley Matthews-Jones | 00:25:37 | |
Jumping Into Size-Inclusive, Sustainable Fashion with Hayley Matthews-Jones In today’s episode, we are back with a brand-new guest interview! This time, Rachel is chatting with Hayley Matthews-Jones, the visionary founder behind The Jump. Discover how Hayley has shaped her understanding of local economies and sustainability, and why her personal struggles with finding the perfect jumpsuit fit inspired her to launch The Jump. We’ll also learn about the importance of domestic manufacturing and the critical role of engaging with customers through surveys can be so helpful in the product development process. One of the most challenging aspects for any small business is finding funding, which Hayley dives into, including the rigorous application and pitch process of the Hatch Bloomington contest. Additionally, we touch on the importance of business planning, self-accountability, and maintaining a strategic vision for entrepreneurial success. We'll also explore the significance of building an email list from the get-go to ensure reliable customer communication despite the volatility of social media platforms.
About The Jump: The Jump is a size-inclusive jumpsuit brand that will be sustainably made in the US. We're currently in the research and development phase, with a goal to launch in Fall, 2025. Although we didn't make it to the final round of Hatch Bloomington, we're moving ahead with planning. We're currently conducting a user survey to learn more about our customer needs.
Take the survey here: https://docs.google.com/forms/d/e/1FAIpQLSe03FzrSq-jk8rSBNdXF-OtPr9G9V_tVB0tHOkr9k8ECb9SAQ/viewform
In this episode, you’ll hear: -How The Jump got started and what Hayley noticed in her own collection of jumpsuits. -Recent survey findings! -How Hayley was able to reach the Top 10 in her Pitch Fest! -It’s so important to stay focused on where you’re going when you’re in the trenches of the day-to-day in your business. -Always check your local community (Library, Chamber of Commerce, etc.) for free resources in the small business realm.
We can’t wait to hear what you think of this episode! Connect with The Jump: https://shopthejump.com/
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com. | |||
| 22 Dec 2023 | The Business of Apparel Podcast Series: Your Target Customer | 00:17:05 | |
The Business of Apparel Podcast Series: Your Target Customer In this episode of the series, Rachel unlocks the secret to thriving in the apparel industry as she walks us through the crucial role of identifying and understanding your target customer. She shares a memorable fitting experience that triggered a profound question - who exactly is our target customer? Recollecting this insightful moment, we spotlight how successful billion-dollar brands consistently keep their target customer in the heart of their business operations, reinforcing their importance through regular meetings.
The narrative continues with our candid confession about the struggles we encountered in pinpointing specific customers within our own team. We take you through our transformative journey of how an offsite meeting brought clarity in defining our target customers, fostering significant improvement in our product line and team effectiveness. We also share our brand's unique tagline, a testament to our commitment towards fitting performance apparel and aiding clients in their business growth.
In this episode, you’ll hear: -The visualization through the fitting process. -Rachel recalls this first experience with questioning who the target customer is. -A recall of a past process on how to figure out just who the target customer is and how Rachel applies it to her own brand. -How to build brand loyalty. -Understanding nuances and the many traits of your target customer.
We can’t wait to hear what you think of this episode! Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos
Learn more at https://www.thebusinessofapparel.com
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| 05 Jan 2024 | The Business of Apparel Podcast Series: All About Sourcing | 00:17:41 | |
The Business of Apparel Podcast Series: All About Sourcing In this episode of the Business of Apparel Series, Rachel pulls back the curtain on apparel sourcing. This episode packs a punch with firsthand experiences and expert insights on navigating the complex web of manufacturer partnerships, cost negotiations, and the crucial dance with minimum order quantities (MOQs). Whether it's weighing the pros and cons of local versus overseas production or the art of funding those first crucial purchase orders, this conversation is a goldmine for anyone ready to take their apparel business from concept to closet. Embark on a journey of financial savvy and strategic sourcing as we tackle the challenges of funding a startup and the allure of low MOQs.. Discover how side hustles can be more than just income diversifiers—they can be the lifeline for your brand's inception and growth. We're not just sharing experiences here; we're equipping you with actionable strategies and highlighting invaluable resources to ensure you can forge ahead with confidence in your manufacturing choices and sustainable practices. To wrap up, we delve into the ethical and practical facets of manufacturing that can define or derail your brand's legacy. Learn how to establish a robust relationship with your factory, ensure your products are ethically sourced, and maintain that crucial balance between cost and quality.
In this episode, you’ll hear: -Unmarked Street’s role in sourcing for your company. -The importance of understanding Minimum Order Quantities (MOQs). -Where is your funding coming from? -Ethics in factories and cleanliness should be top priority.
We can’t wait to hear what you think of this episode! Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com | |||
| 29 Feb 2024 | Celebrating One Year of Podcasting! | 00:17:43 | |
Celebrating One Year of Podcasting! In today’s episode, we celebrate an incredible milestone – a full year of the Business of Apparel podcast and Rachel is reflecting on the journey! We've weathered the ups and downs of the apparel industry in 2023, including the loss of significant contracts. These setbacks have only fueled our commitment to resilience and growth, both for Unmarked Street and the industry as a whole. Our conversation also tackles the complex issue of fast fashion and sustainability. As we explore the high environmental costs of brands like Shein and Amazon apparel, we confront the hard truth about consumer behavior – the gap between the desire for sustainability and the allure of low-cost fashion. It's a poignant reminder of the challenges we face in the industry, from job losses to heavy workloads. Yet, there's hope. Unmarked Street stands firm in its mission to equip apparel professionals with the tools to shine in a competitive job market, advocating for eco-friendly practices. Wrapping up the episode, we share the evolution of Unmarked Street from our humble beginnings on social media to developing a comprehensive platform, we've tackled budget constraints and the demands of content creation head-on. As Rachel reflects on her growth as a business leader, we invite you to connect with us for all of our social media, podcast, and YouTube content that pave the way for a more informed and sustainable industry. And if this conversation strikes a chord, pass it along to someone who can benefit from our collective insights into the ever-evolving world of apparel. In this episode, you’ll hear: -Shout outs and thanks to all of those involved with the podcast and a little glimpse of what goes into creating consistent podcast content. -Beginner’s luck and the steps beyond - the role it played specifically in Unmarked Street. -The challenges the apparel industry faced in 2023. -The importance of creating true demand for sustainability in fashion, not just demanding it without follow-through. -The unwavering commitment to providing free content and the personal growth Rachel has experienced over the past year.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos
Learn more at https://www.thebusinessofapparel.com
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| 24 Nov 2023 | What I Would’ve Done Differently, A Journey of Gratitude and Growth | 00:28:11 | |
What I Would’ve Done Differently, A Journey of Gratitude and Growth In this episode, Rachel tells us about a time when she found herself stretched thinly between her growing business, Unmarked Street, and her ambitions in the real estate industry. It was a chaotic period of juggling responsibilities, but it was also a time of tremendous growth and learning. This episode unpacks that journey, exploring the trials and triumphs, the mistakes and the lessons that have shaped Rachel as an entrepreneur. We uncover the potent power of gratitude in transforming our daily experiences. We talk about the beauty in acknowledging the simple everyday joys and how it leads to a more fulfilled life. As we move forward, Rachel shares the pivotal decision of stepping away from real estate to fully commit to Unmarked Street. She outlines her three-pillar focus for 2024: client servicing, education, and sustainability advocacy in the apparel industry. We also discuss the Business of Apparel Podcast, an invaluable resource for fellow entrepreneurs offering insights, advice, and lessons. This episode is a treasure trove of entrepreneurial wisdom - a blend of personal experiences, hard-learned lessons, and forward-looking strategies. So, tune in and let's embark on this learning journey together.
In this episode, you’ll hear: -The power of establishing a gratitude practice, its purpose and how to start. -One of the biggest things Rachel wishes she did differently while building Unmarked Street and how it was ultimately fueled by fear. -How starting RTQ Apparel pulled focus away from Unmarked Street. -Rachel’s experience with coaching programs and reflects on how they affected her current focus. -The three pillars for 2024 and remember…focus on one thing at a time!
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/ --------------------------------------------------------------------------------------------------- | |||
| 16 Jun 2023 | Transforming Connection in the Fashion World with the Fashion Index | 00:25:46 | |
Transforming Connection in the Fashion World with the Fashion Index In this episode, Rachel talks to Marge and Tirsa, co-owners of the Fashion Index, as they share their path from college roommates to fashion industry revolutionaries. Uncover the power of friendship and the importance of internships in shaping their experiences, and learn how their platform is transforming the way small businesses and entrepreneurs connect within the fashion world. Fashion Index is a B2B and B2C web platform that eliminates the need for guesswork. We are the game-changing, seamless connection between fashion businesses and the suppliers they need. Fashion Index is focused on connecting new or emerging brands and those ready to expand. Fashion Index can help whether you are looking for a designer, patternmaker, seamstress, sales rep, factory, or creatives, or if you need a coach to guide you through starting your own brand. In this episode, you’ll hear: - The birth of the Fashion Index - Success stories of those who’ve been a part of the Fashion Index platform - The importance of sustainability in the fashion industry, especially in the denim space - How challenging the fashion industry can really be - Promoting apparel industry education and shareability We can’t wait to hear what you think of this episode!
Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/ --------------------------------------------------------------------------------------------------- To connect with the Fashion Index, you can visit their website here: https://www.fashionindex.com/ Like, follow, comment, & subscribe on these platforms: https://www.linkedin.com/company/real-fashion-index https://www.instagram.com/realfashionindex/ https://www.facebook.com/realfashionindex https://twitter.com/FashionIndex4RL https://www.tiktok.com/@fashionindex https://www.youtube.com/channel/UCyuKYyeLqIlB_OPxh3xv2hg
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| 03 Nov 2023 | Mastering Supply Chain Management with Industry Expert, Brittney Tupa | 00:22:41 | |
Mastering Supply Chain Management with Industry Expert, Brittney Tupa In this episode, Rachel sits down with the extraordinary Brittney Tupa, a seasoned supply chain expert in the apparel industry. Her diverse career, spanning from the sparkling world of jewelry to the intricate world of product development, quality assurance, and supply chain management, is a fascinating narrative that demands attention. We delve deep into the importance of relationships in the business world, the various roles required in product creation, and Brittney’s personal experiences during a time when "supply chain" became part of every conversation. Venture with us as we navigate the labyrinth of supply chain management in the fashion industry, where the only thing constant is change. Brittney enlightens us on the significance of demand signals, forecasting, and lead times, especially in the face of a global pandemic that has shaken supply chain operations to the core. We'll also discuss the industry's adaptations and the precarious act of balancing the need for forecasting amidst an unpredictable environment. As we move forward in this discussion, we turn our attention to the critical element of vendor scorecards. Discover how this tool can be utilized in sourcing and quality assurance, rewarding successful vendors and identifying potential problems with those struggling. Get ready to gain a profound understanding of the apparel industry from an undisputed expert. Brittney is a leader in the operations space bringing almost a decade's worth of experience in consumer goods Supply Chain, Sourcing, Quality, and Project Management. With expertise in Apparel, she has worked for some of the biggest names in both the active and outdoor industries.
In this episode, you’ll hear: - Brittney’s multi-faceted journey towards working with the supply chain in the apparel industry. - What is supply and demand and how it applies within the industry? - ”Supply Chain” became a household name during the pandemic. - The shift towards sustainability. - Vendor scorecards and how they help build good relationships.
We can’t wait to hear what you think of this episode!
To connect with Brittney, visit her LinkedIn page here: http://linkedin.com/in/brittney-tupa
Like, comment & subscribe to the Unmarked Street YouTube channel here: https://www.youtube.com/@unmarkedstreet/videos --------------------------------------------------------------------------------------------------- | |||
| 09 Jan 2025 | Behind the Scenes of Podcasting | 00:28:37 | |
Behind the Scenes of PodcastingIn this episode, Rachel is sharing her personal journey of starting this podcast in a way that suited her introverted nature. From choosing the right equipment to mastering camera engagement techniques, get an insider's look at the essential tools and strategies that keep the content fresh, engaging, and flowing. Consistency is key, and Rachel shares how life happening, like moving, makes it a little challenging to maintain a regular release schedule filled with diverse content—from solo episodes to industry leader interviews. Plus, get a sneak peek into exciting changes coming in 2025 that promise to elevate your listening experience. In this episode, you’ll hear:-Reasons why Rachel started the Business of Apparel Podcast. -How to start your own podcast - get recording! -Consistency is key. The strategy behind the structure of the podcast that makes the consistency happen. -Challenges Rachel has experienced, especially with guest interviews and what to expect in 2025!
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 21 Jul 2023 | Transforming Dreams Into A Thriving Brand with Conquest Works CEO, Parker Coppins | 00:26:11 | |
Transforming Dreams Into A Thriving Brand with Conquest Works CEO, Parker Coppins In this episode, Rachel chats with Parker Coppins, the CEO of Conquest Works and they delve into the art of custom packaging, discuss strategies that turn first-time buyers into repeat customers, and give a fresh spin on how to make corporate apparel captivating. But it's not all about the products. We also take a hard look at the role of an easy-to-navigate website and explore how bundle deals can pump up your average order value. So buckle up for an intriguing, insightful conversation with one of the industry's best, and get ready to elevate your brand to new heights! Conquest focuses on E-commerce Merchandising, Branding, and Marketing. The mission is to give creatives what they need, to be able to focus on what they love. See how we/they can turn your creative vision into a reality.
In this episode, you’ll hear: -Parker’s journey from YouTube, being in the Merch space and how this has helped scale his own brand. -How merch helps to increase sales on apparel, branding tips, and how to create products and an exceptional experience for your target audience. -The importance of collecting data to show the value of custom packaging. -What to keep in mind when creating your website. -Tips for sourcing from all aspects.
Like, comment & subscribe to my YouTube channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com
To turn your creative vision into reality, check out Conquest’s website here: https://conquest.works/ Follow Conquest Works on socials: @ConquestWorks
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| 21 Mar 2024 | Why Your Leadership Style is Key in The Hiring and Firing Process | 00:18:16 | |
In today’s special episode, Rachel takes us through the crucial process of hiring for success in apparel brands. Rachel shares how she crafted a dream team by connecting with former colleagues, stressing the value of nurturing a supportive and family-like work environment. At Unmarked Street, Rachel lays out her strategy for recognizing when it's time to bring in additional help to sustain growth, a proactive approach that has proven essential in the journey. Navigating the complexities of hiring presents unique challenges, especially for entrepreneurs. We explore the hurdles of recruiting for roles outside your expertise, like marketing and social media in Rachel’s case, and the lessons learned in identifying the skill sets these positions demand. The chapter emphasizes the importance of knowing your leadership style and the criticality of making swift personnel decisions to uphold company standards, encapsulating the philosophy of "hire slow, fire fast." We also dive into the delicate balance small business owners must strike between the need for expert consultants and budget realities. We even talk about the necessity of adapting leadership styles, cultivating patience, and developing standard operating procedures with new team members. Transparency and constant strategy evaluation with the team are underscored, along with the aspiration to eventually attract and afford top-tier talent capable of leading departments.
In this episode, you’ll hear: -If you have an amazing team, you become that much more enthralled with the work you do every day. -How to recognize talent and when to choose someone with your demeanor and when not to. -Bring back testing for interviews! -What Rachel has realized in herself as she hires in areas she does not consider herself to be an expert in. -Hire slow, fire fast and remember that transparency is key!
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here:
Learn more at https://www.thebusinessofapparel.com | |||
| 11 Jul 2024 | Don’t Just Survive, Learn How to Thrive in Your Apparel Business! | 00:25:05 | |
Don’t Just Survive, Learn How to Thrive in Your Apparel Business! In today’s episode, Rachel is showing us that it is absolutely possible to thrive in the apparel industry during challenging economic times. She doesn’t hold back on the real struggles—and welcomes triumphs, of running an apparel business. Even as Rachel enters her third year at Unmarked Street, making great money doesn't necessarily translate to annual profit. This episode explores the importance of scrutinizing every dollar spent and assessing the ROI to finally achieve that elusive profitability. We'll also dive into topics like making sure you’re always learning and brand messaging. Spoiler alert! It’s crucial for increasing visibility and establishing your brand as an industry leader. Finally, we address nurturing brand loyalty, especially in the sustainable apparel sector, and how locking down your systems and processes is essential for future growth. Don't miss out on actionable tips for maintaining customer loyalty, enhancing brand messaging, and fostering collective growth within the apparel industry.
In this episode, you’ll hear: -Make sure you’re bringing in more money than you are spending. -Rachel’s huge goal for the year! -Think about your ROI on anything that you do in your business and really hone in on your brand’s messaging. -Hard truth: You will not always have new customers coming in. -Lock down those systems and processes, yes, even the boring stuff, so you are prepared for that growth in the future.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| 03 Oct 2024 | How An Unconventional Childhood Experience Shaped A True Fashion Visionary with Crystal Cave | 00:39:26 | |
How An Unconventional Childhood Experience Shaped A True Fashion Visionary with Crystal Cave In today’s episode, Rachel has the pleasure of welcoming Crystal Cave, former celebrity stylist and entrepreneur to the podcast! Crystal is a third-generation entrepreneur with an impressive lineage in the apparel and retail world. From her grandfather's trailblazing efforts in the music industry to her own early achievements, Crystal's story is a masterclass in innovation and perseverance. Along her storied path, Crystal created Poppy Row, one of the pioneering size-inclusive apparel brands. Through candid stories about managing the brand, coping with a head injury, and navigating a health diagnosis, Crystal shares how coaching and faith have helped her use style as a tool for empowerment. We then tackle the complexities of running a size-inclusive fashion brand, touching on financial pressures, critical feedback, and market realities. Plus, get a sneak peek into the 7-Day Challenge that The Product Visionary is hosting! This episode is NOT to be missed.
About The Product Visionary: Crystal grew up in upstate New York, where she was lucky enough to spend her childhood creating and dreaming up products for her Poppy’s national retail chain—a place where she discovered her passion for retail, product development + marketing.
Now, with several award-winning products to her name and features in ELLE, SELF, and NBC, She’s made it her mission to help visionary entrepreneurs like you take that leap from dreaming to doing.
In this episode, you’ll hear: -Crystal’s unconventional upbringing, surrounded by entrepreneurs and being exposed to all facets of retail and business. -How Crystal was led to start her own size-inclusive apparel company after working on Madison Avenue in New York City, L.A., and on Taylor Swift’s Red Tour. -The REAL challenges of being in the size-inclusive apparel space. -Crystal shares actual data she collected from sales in the size-inclusive space with her line, Poppy Row. -A sneak peek into the 7-Day Challenge, hosted by The Product Visionary!
We can’t wait to hear what you think of this episode! Connect with The Product Visionary: https://theproductvisionary.com/ Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 12 Sep 2024 | New Rebrand Announcement + Exciting Updates for Unmarked Street! | 00:31:37 | |
New Rebrand Announcement + Exciting Updates for Unmarked Street! We are so excited!! In this episode, Rachel is announcing the new rebrand of The Business of Apparel and Unmarked Street! You may notice a few changes as you’re watching this new episode and going forward, but that’s not all that’s happening. Rachel and her team have been working around the clock to bring a much-needed refresh including color palette changes and content updates. The episode begins with a little bit of a personal update and how Rachel is approaching this new era and what exactly led to the change. We also update you on why the brand's visual identity and marketing strategy will change to better reflect Rachel’s personal style. This episode also covers updates to our website and marketing efforts, including fresh ad campaigns and the continued commitment to weekly podcast episodes, including getting back to guest interviews! We’re thrilled to introduce our new live show, "Money Mondays" on YouTube, where Rachel will share budget, finance, and money stories in regards to the fashion and apparel industry. There’s much more going on behind the scenes as we roll out our new weekly content schedule designed to keep you informed and engaged across multiple platforms. Tune in for more unique content and valuable industry insights as we head into the future!
In this episode, you’ll hear: -Rachel’s personal update and how she’s approaching this new era. -Why it was important to come back to Colorado -All of the visual changes you will see for The Business of Apparel and Unmarked Street. -So much content coming - new LIVE videos, Facebook group, and an automated “Secrets Behind Billion Dollar Brands” Workshop, just to name a few!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com. | |||
| 23 Feb 2024 | What Does it Cost to Build an Apparel Line? | 00:21:31 | |
What Does it Cost to Build an Apparel Line? In this episode, Rachel delves into the nitty gritty of launching a custom apparel line. Inspired by last week’s episode with Kelly Roach, we touch on initial funding, gauged customer preferences with merchandising methods like drop shipping, and learned the importance of unique designs. We then dive deep into the realities of the fashion industry, offering a behind-the-scenes look at the steps involved in creating a clothing line, and the strategic planning needed for budgeting and development. You'll come away with a newfound understanding of the costs, from material sourcing to pricing garments for profitability. Build a solid foundation for your fashion venture by learning the advantages of hourly rates and monthly retainers in apparel development. In this episode, Rachel shares how tapping into the wisdom of industry veterans can change the trajectory of your apparel project. We also discuss the necessity of tech packs and professional guidance when working with manufacturers. With these insights, you're equipped to make informed decisions about hiring the right talent, structuring payment, and allocating your budget for maximum impact on your apparel line.
In this episode, you’ll hear: -How merchandising is a great way to gauge what your customer wants before diving into creating a custom line. -The importance of hiring people on your team who have experience and truly know what they’re doing. -The realities of what costs you will be looking at and the time you should plan to invest in building an apparel line. -Monthly retainer vs. Hourly costs + real costs associated with each step of the development process. -How profit can be used correctly to help push your brand forward.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com | |||
| 08 Dec 2023 | Streamlining the Future of Fashion with Apparelmark Co-founder, Andrew Drigola, Part 2 | 00:24:23 | |
Streamlining the Future of Fashion with Apparelmark Co-founder, Andrew Drigola, Part 2 In the final part of this discussion, Rachel continues the conversation with entrepreneur Andrew Drigola, co-founder of Apparelmark and throw the spotlight on the critical aspect of running a successful apparel brand: the courage to hire experts to guide your journey, and avoid the pitfall of trying to go solo. We're talking about strategic hiring, forecasting inventory, and adhering to timelines - all vital in creating a thriving brand. Listen in as we unfold the proven system for brand success that doesn't involve hastily pushing products to the market.
Next, we dissect the heart of the fashion industry: strategy. It's not just about how your clothes look, but understanding your market and designing accordingly. We discuss the financials and prepare you for the reality of launching a fashion brand - with a budget range between $80,000 to $100,000. High returns and scalability are possible, but they come with perseverance, secure funding, healthy margins, and a solid business plan to avoid future fundraising. We don't shy away from the challenges; we embrace them because it's all part of the fashion journey, which involves careful strategy and financial planning. But fear not, we're here to encourage strategic planning, leveraging expertise, and supporting the fashion community in these challenging times. Let's redefine what 'failure' means in the fashion industry and celebrate the power of resilience and innovation.
If you are serious about growing your fashion brand drop us a line or contact us to get a free expert consultation on your project.
https://www.instagram.com/apparelmark/
In this episode, you’ll hear: -The importance of delegating tasks to experts, particularly when it comes to tasks like inventory forecasting, understanding market trends, and timeline management in the fashion industry. -Why a well-thought-out plan and securing sufficient funding is essential in starting a brand in the industry. -A reflection on 2023 and the challenges faced by the industry in a post-COVID atmosphere. -Resilience and perseverance is a must in these tough times, and be prepared for eventual recovery!
We can’t wait to hear what you think of this episode! Like, comment & subscribe to my YouTube channel and learn more at https://www.thebusinessofapparel.com https://www.youtube.com/@unmarkedstreet/ --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
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| 06 Jun 2024 | How to Play The Office Politics Game | 00:22:49 | |
How to Play The Office Politics Game In today’s episode, Rachel diving right into corporate office politics and in the industry of apparel, Rachel has learned a thing or two about securing that next promotion or pay raise. It's a journey layered with challenges and requires a combination of strategy, education, and sometimes defensive measures when things go haywire. Rachel goes into how to distinguish yourself from your peers through self-motivated learning in a sector that rewards but doesn't always require it, and offers insights into how a savvy supervisor can be the key to shielding their team from the whirlwind of office politics. Rachel also gets real about taming a fiery temperament and the transformative power of humility. The road to becoming an effective leader was paved with tough conversations, weekly sit-downs, and accepting the kind of feedback that can sting. Tune in for practical tips on tapping into company resources like tuition reimbursement to fuel your journey without emptying your wallet and why embracing criticism as a catalyst for growth is a move that will continue to provide value in your career for the long haul.
In this episode, you’ll hear: -You have to learn how to play the corporate office politics game whether you want to or not. -Actionable tips to set yourself apart and get ahead. -Ask about tuition reimbursement for continued education! -Document things being said and incidents if you’re having an issue as work.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| 28 Mar 2024 | Getting Into Details About Project Management Certification | 00:21:22 | |
Getting Into Details About Project Management Certification In today’s special episode, Rachel is shining light on the benefits of project management skills, specifically Project Management Professional (PMP) Certification in the apparel industry. We get into the details about what exactly PMP is and why it can bring value to your career and business. Rachel’s evolution at Specialized serves as a testament to how a robust project management toolkit can elevate one's professional journey, regardless of the industry.
The road to PMP certification is an intellectually rigorous one, and we’re pulling back the veil on that challenging endeavor. We recall those nights of intense study, the vast array of textbooks and flashcards, which is reality as Rachel prepped for the PMP exam. Rachel’s path, carved out of a background in fashion design, illustrates that a diverse foundation can not only meet the stringent PMP prerequisites but also enrich the field of project management with fresh perspectives.
As we guide you through the winding application process for PMP certification, Rachel shares the three stringent requirements for applying to take the exam and explores the profound impact that a project management mindset can have on your professional and personal life, all within the vibrant realm of the apparel industry.
In this episode, you’ll hear: -What Project Management Professional (PMP) Certification is and why you should consider it. -How Rachel became involved in project management. -What’s required for eligibility to take the exam? The three requirements! -A professional perspective on the benefits of having the certification.
We can’t wait to hear what you think of this episode! For more information about PMP Certification, visit https://www.pmi.org/ Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here:
Learn more at https://www.thebusinessofapparel.com | |||
| 21 Nov 2024 | Chasing Revenue vs. Chasing Consistency | 00:18:53 | |
Chasing Revenue vs. Chasing ConsistencyIn this episode, Rachel is aiming to shift focus from immediate revenue to long-term stability through consistency and tips on how to modify your approach. After her experience with hiring a bookkeeper and seeing how they transformed her financial management views, it helped Rachel gain perspective and remain positive, even if revenue targets for 2024 remain unmet. Laying a rock-solid foundation is crucial for achieving future success. We also touch on the impact of patience and routine tasks that we do every day and how these tasks are actually what set us up for true success in the long run. Rachel provides tips for organizing roles and responsibilities as well as how analyzing data can enhance business operations. By shifting your mindset from chasing revenue to chasing consistency, your apparel brand will have a better chance to flourish in the industry. In this episode, you’ll hear:-Rachel opens up about not hitting her financial goals for this year. -It takes time to lay a good foundation for your business. -It's the work you don't want to do daily that moves the needle forward. -Keys to focus on: Clearly defining team roles and data analytics.
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 02 May 2024 | Grade Rules vs. Body Size Charts | 00:11:17 | |
Grade Rules vs. Body Size Charts In today’s episode, Rachel is addressing a topic that’s been garnering some questions from clients and social media followers, Grade Rules and how they’re different from Body Size Charts. Knowing this difference is a crucial aspect for any apparel brand looking to ensure their clothing fits their customers just right. Rachel goes through the distinctions between body size charts and garment grade rules, emphasizing the need for non-linear grade rules in apparel to accommodate the varied ways body proportions change with size. Brands like Alpine Parrot have mastered size charts, and have demonstrated how utilizing the standards set by industry leaders such as Alvanon and ASTM can aid in achieving a superior fit across all sizes.
In this episode, you’ll hear: -How grade rules are very different from body size chart rules for a garment. -Body size charts are more informative for the customer! -A garment grade rule should measure the garment, not necessarily a body. -The fabric, amount of stretch, and constantly measuring how bodies are changing plays a huge part in grade rules!
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to her channel here: Learn more at https://www.thebusinessofapparel.com | |||
| 24 Mar 2023 | My Unexpected Path to Fashion Design and How It Led Me to Becoming a Founder | 00:29:26 | |
In this episode, Rachel shares her story of how she made the transition from academia to fashion design. She shares about her roots, her family’s involvement, her tech design skills, and the story of how she landed her dream job.
In this episode, you’ll hear:
-How she transitioned from a medical-focused academic path to one that led to a career in fashion design -How her upbringing shaped her values and outlook on life -How she gathered skills and experience at well-known brands and the evolutions she went through at each job -The birth of her consulting company, Unmarked Street
Tune in to discover the key to unlocking your own creative potential!
To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 10 Nov 2023 | All About Tech Packs: The Ultimate Guide | 00:34:57 | |
All About Tech Packs, The Ultimate Guide In this episode, Rachel is geeking out and spilling the secrets of creating a professional tech pack that successfully communicates your apparel design vision. With a tech pack, you can ensure your product meets the quality and production standards that you and your customers demand. Throughout the episode, Rachel offers insights into what details are critical to include in a tech pack, the essential tools for creating one, and the importance of specificity. We expand on the significance of flat sketch designs and the ‘nine heads technique’. Learn the advantages of employing a style number over using English words when communicating with factories. Also, discover the key information to be included in the header of a tech pack and how to modify it as the tech pack progresses.
We will also venture into the world of BOM’s (Bills of Materials) for a tech pack. Understand the complexity of YKK codes and learn how to decipher the right combination code that your tech pack requires. We’ll dive into the nitty-gritty of creating a measurement spreadsheet for your tech pack and how it could save you time and reduce back-and-forth emails. Rachel also shares additional insights on grade rules and graded measurements, and what to include in the tech pack to ensure a professional and complete product.
Overall, this episode is a comprehensive guide to understanding and creating tech packs, ensuring you know exactly what to include in your tech pack to communicate clearly with factories, streamline the production process, and end up with a product that meets your high standards. Don’t forget, Unmarked Street can help you create your very own, professional tech pack. Contact us for details!
In this episode, you’ll hear: -What exactly a tech pack is and the details of how it will protect you in your apparel business? -The importance of having an accurate flat sketch. -Tech pack breakdown, an explanation of what should be included. -How to properly detail sketches inside the pack. -BOM breakdown. -Different schools of thought on measurement spreadsheets. -The final pieces to round out an exceptional tech pack.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos --------------------------------------------------------------------------------------------------- https://www.thebusinessofapparel.com | |||
| 25 Aug 2023 | Behind The Scenes On Apparel Industry Work Travel | 00:20:28 | |
Behind The Scenes On Apparel Industry Work Travel In this episode, Rachel takes us on an enlightening journey, from Istanbul's bustling bazaars, through Northern Italy's serene landscapes, to Southeast Asia's vibrant streets, all while navigating the world of apparel. Hear Rachel’s firsthand account of working with international manufacturers to create the perfect Abercrombie and Fitch leather jackets and the amazing cultural discoveries along the way.
That's not all. As we traverse across borders, indulge in the rich stories from my expeditions to research high-end cycling gear and the culinary delights I savored. But it's not all fun and games though. Tune in as I share the real challenges of work travel – the lost luggage, the need for breaks, and learning when to say 'no'. Embark on this episode filled with invaluable insights, personal stories, and handy tips, whether you're an apparel industry enthusiast or a curious soul eager to understand the nitty-gritty of work travel.
In this episode, you’ll hear: -A look into what the reality of traveling for work in the apparel industry. -Rachel’s experiences, including her very first trip with Abercrombie & Fitch to Istanbul, Turkey. -The benefits and positives of traveling for work within the industry. -Lessons that Rachel learned and things to look out for. -More of Rachel’s travel experiences and pieces of advice for your own journey.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to Rachel's channel here: https://www.youtube.com/@unmarkedstreet/videos And learn more at: https://www.thebusinessofapparel.com
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| 29 Sep 2023 | From Student to Scaling with StartUp FASHION Founder, Nicole Giordano | 00:20:43 | |
From Student to Scaling with StartUp FASHION Founder, Nicole Giordano In this episode, Rachel welcomes Nicole Giordano, the mastermind behind Startup Fashion, to the podcast! Nicole's impressive journey from a textile design student to a successful entrepreneur in the apparel industry is nothing short of inspiring. We dive into a variety of subjects, from the nitty-gritty of business operations and fabric sourcing to the art of content creation and marketing, all aimed at helping you navigate the complex fashion landscape. Nicole opens up about her unique membership program at Startup Fashion, providing aspiring fashion brand owners with a roadmap to transform their ideas into solid products. We also explore her three-month program, specially crafted to guide new brands toward achieving consistent sales and audience growth. Nicole imparts some golden advice on forging meaningful connections with potential customers and the value of local communities for networking opportunities. StartUp FASHION helps independent fashion brands around the world to launch and grow through education, mentorship, and community. You can learn from their educational blog here and connect on Instagram here.
In this episode, you’ll hear: -Nicole’s blogging journey and what drove her to start. -Details about the membership program at StartUp FASHION. -The significance of mindset work within the program. -The most common blocks and how to get yourself out! -Tips for launching and how to make your first sale.
We can’t wait to hear what you think of this episode! Like, comment & subscribe to Rachel's channel here: https://www.youtube.com/@unmarkedstreet/videos And learn more at: https://www.thebusinessofapparel.com | |||
| 28 Apr 2023 | Apparel Continuing Education: A Sneak Preview of the Work Rachel is doing at Unmarked Street | 00:18:58 | |
In this episode, Rachel takes you through her passion regarding the need for more options in continuing education within the apparel industry.
She describes her own experiences with feeling like there were points when she could have used continuing education to further her career in a shorter time span as well as her desire to help those either coming out of school or in leadership roles with courses she’s creating through Unmarked Street.
In this episode, you’ll hear: -The commonality of continuing education in different industries. -Rachel’s challenge for the apparel industry. -Her desire is to help students understand the wide variety of options for roles within the apparel industry. -Rachel’s personal experience after graduation from design school. -The realities of how continued education can help you be successful whether you’re just starting your career or you are in a leadership role. -The plans for courses developed by Unmarked Street.
We can’t wait to hear what you think of this episode! Like, comment & subscribe to my channel and learn more at https://www.youtube.com/@unmarkedstreet/
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| 24 Mar 2023 | Part 1: From Engineering Manager to Outdoor Apparel for Plus Sizes Founder with Raquel Vélez | 00:21:48 | |
In this episode, Rachel chats with her friend and client, Raquel Vélez, a Puerto Rican woman from New Jersey, who discovered a passion for skiing only to be hindered by the lack of plus-size outdoor apparel. Raquel took matters into her own hands, launching a successful Kickstarter for her flagship product: The Ponderosa Pants.
Raquel Vélez is now the founder of Alpine Parrot, an outdoor apparel company making clothes for bigger bodies. She is a mechanical engineer and roboticist turned software engineer turned CEO, who loves hiking and created Alpine Parrot to make the outdoors more inclusive and accessible to the plus-sized community.
In part 1 of this interview with Raquel, you’ll hear:
-The ancestral stigma and stereotypes around outdoor sports that she broke through -The surprising percentage of apparel that is made in plus sizes (leaving massive opportunity in serving this market) -How she went from engineering to starting a company making outdoor apparel for plus-sized clientele practically overnight -An insider's peek into making a successful Kickstarter project that helps your brand grow
We can’t wait to hear what you think of this episode!
To connect with Rachel, you can join her LinkedIn community here: LinkedIn. Or Connect with us on Social Media: https://www.instagram.com/unmarkedstreet/
To connect with Raquel, you can go to her website: Alpine Parrot Or Connect with her on Social Media: | |||
| 01 Sep 2023 | Mastering Love and Fear While Building a Brand: Simon Fisher, Headspace Design Lab Founder | 00:29:51 | |
Mastering Love and Fear While Building a Brand with Headspace Design Lab Founder, Simon Fisher In this episode, Rachel wanders through the intriguing maze of brand creation and scaling with her past mentor, the seasoned Simon Fisher. The voyage unveils Simon's trials with corporate restructuring, illuminating the pivotal decisions that sculpted his journey. We explore his unique New Year's resolution and how this philosophy propelled him to face daunting tasks for his exciting new venture, Headspace Design Lab.
Simon offers compelling insights from the field of project management, shedding light on its multifaceted role in harmonizing different business elements. The conversation takes a turn as we peel back the layers of starting a business, with Simon offering candid accounts of his exhilaration and trepidation. He reveals the magic of setting a North Star, the unexpected mentorships that guided his path, and the powerful momentum of taking small, daily strides toward success.
Simon has been riding, working, and generally kicking around the bike and outdoor industry for over 30 years. His career started building helmets for Giro Sport Design in 1992 and most recently was the Category Manager of Bell Helmets for bike and motorcycle riders. Recently he founded Headspace Design Lab, Inc. with four other industry veterans to help consult, test, innovate, and engineer better head protection for a wide range of industries.
In this episode, you’ll hear: -The unique New Year’s resolution that helped drive the force behind Simon’s newest endeavors. -A detailed human account of the realities of leaving corporate life behind to jump into entrepreneurship. -How working in project management acted as some of the best training for moving forward in building a business. -The importance of having a coach to guide you on a path after coming from such a structure in the corporate world. -The differences between independent innovation and factory innovation.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to Rachel's channel here: https://www.youtube.com/@unmarkedstreet/videos And learn more at: https://www.thebusinessofapparel.com
@headspacedesignlab LinkedIn: linkedin.com/company/headspace-design-lab | |||
| 13 Feb 2023 | Trailer Episode | 00:03:59 | |
Are you looking to build a sustainable apparel brand but don't know where to start? Do you feel overwhelmed by the burden of fast fashion and want to make a positive change? You're not alone.
With two decades of experience in the fashion industry, Rachel Erickson has seen it all. From her time as a technical designer for a billion dollar brand to launching her own business consulting company, Unmarked Street, Rachel is passionate about helping brands develop sustainable practices that don't include fast fashion and excess waste.
In this trailer, Rachel shares a bit more about who she is and her intention for creating this space to share value with you each week.
With The Business of Apparel Podcast, you’ll unearth how one woman is using her expertise to help brands become self-sustaining and profitable
Stay tuned for the upcoming episodes, guests, and stories coming to you very soon!
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| 31 Mar 2023 | Part 2: From Engineering Manager to Outdoor Apparel for Plus Sizes Company Founder with Raquel Vélez | 00:33:53 | |
Part 2: From Engineering Manager to Outdoor Apparel for Plus Sizes Company Founder with Raquel Vélez In this episode, Rachel chats with her friend and client, Raquel Vélez, a Puerto Rican woman from New Jersey, who discovered a passion for skiing only to be hindered by the lack of plus-size outdoor apparel. Raquel took matters into her own hands, launching a successful Kickstarter for her flagship product: The Ponderosa Pants. Raquel Vélez is now the founder of Alpine Parrot, an outdoor apparel company making clothes for bigger bodies. She is a mechanical engineer and roboticist turned software engineer turned CEO, who loves hiking and created Alpine Parrot to make the outdoors more inclusive and accessible to the plus-sized community. In part 2 of this interview with Raquel, you’ll hear: -Raquel’s experience with Kickstarter, and does it actually work? -Why Shark Tank is a huge marketing opportunity -Raquel walks us through her wear-test program and grading process that are being sought after by other companies -Explanation of how the industry is handling body changes and sizing -What’s coming up in 2023 for Alpine Parrot
We can’t wait to hear what you think of this episode
From: https://www.thebusinessofapparel.com To connect with Rachel, you can join her LinkedIn community here: LinkedIn. Or Connect with us on Social Media: https://www.instagram.com/unmarkedstreet/
To connect with Raquel, you can go to her website: Alpine Parrot Or Connect with her on Social Media: | |||
| 24 Apr 2025 | How to Start An Apparel Brand the Right Way | 00:22:52 | |
How to Start An Apparel Brand the Right WayIn this episode, Rachel strips it all down and gets real about what it actually takes to start an apparel brand. If you've ever typed "how to start a clothing line" into Google or YouTube, this is the episode you’ve been waiting for. Rachel breaks down the pros and cons of drop shipping, and what sets a real apparel brand apart — especially when your goal is long-term success and not just selling tees with a trendy logo. She explains why drop shipping might be a good learning tool, but also why so many founders choose to go deeper by designing bespoke garments that make a real impact in the fashion space. From understanding your startup budget to writing your business plan and claiming your brand name online, Rachel walks you through every key step. She also shares industry insights on topics like target costing, production timelines, and why it’s smarter to launch with just one standout product instead of a dozen at a time. If you're dreaming of building a brand that lasts, this episode is packed with the exact strategies, frameworks, and encouragement you need to move from idea to execution. In this episode, you’ll hear:-What is drop shipping? Pros and cons. -If you want to create custom, bespoke pieces, hear why you're in the right place! -First step: find a community and start building those relationships. -Start small...all the big brands do it.
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 30 May 2024 | Tailoring to Modern Moms in The Apparel Industry with Magda Lasota | 00:41:24 | |
Tailoring to Modern Moms in The Apparel Industry with Magda Lasota In today’s episode, Rachel is chatting with the very talented, Magda Lasota, the force behind MLM Brand! When Magda traded her corporate badge for the entrepreneurial rollercoaster, she didn't just start a business; she sparked a movement for mothers in the workplace. Magda recounts her evolution from a new mom in the corporate grind to an innovator in maternity apparel. She opens up about the postpartum challenges that led her to create a line of stylish nursing wear designed for the modern working mother. Magda's passion shines through as she discusses the support new moms need and how her brand aims to celebrate and empower them every day.
Building a brand from scratch is no small feat, especially when you're committed to sustainability and local production. Magda shares the behind-the-scenes of her journey with MLM Brand, from celebrating the complexities of manufacturing in LA to finding a sweet spot between ethical production costs and her company's core values. The conversation navigates the highs and lows of entrepreneurship and the crucial role of community backing for small businesses like hers. Magda's story is a testament to the resilience and dedication required to craft a brand that not only looks good but feels good—from the manufacturing floor to the boardroom to the playground. Magdalena Lasota founded MLM BRAND in 2019 because she wanted to make the fourth trimester easier for moms by creating a collection of elevated, timeless maternity pieces. MLM Brand's mission is to create a fewer, better maternity wardrobe so you can feel good and focus on what truly matters in those early months, years of motherhood. MLM Brand's elevated high quality basics are thoughtfully designed to seamlessly fit into your pre-pregnancy style and to achieve stylish, comfortable, motherhood-friendly outfits — in the office and at the playground.
In this episode, you’ll hear: -How being a mom in the corporate world inspired the MLM Brand. -Get comfortable with things going wrong as an entrepreneur. -What it’s really like to manufacture your apparel locally, as opposed to overseas. -The story behind the innovative Preloved collection within MLM. -The reality of the costs of returns that most people don’t think about.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
To connect with Magda and the MLM brand: https://mlmbrand.com/
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| 13 Mar 2025 | Grow a 7-Figure Apparel Business Using These Budget Tools | 00:20:13 | |
Grow a 7-Figure Apparel Business Using These Budget ToolsIn today's episode, Rachel is announcing brand-new budget tools to help you grow to a 7-figure apparel business! We all know, growing any business takes realistic budgeting and strategic planning. Using these new tools will help you reach your goals in less time. Forget the myths of beginning your venture with just a few thousand dollars; learn why a well-planned budget and early team hiring are crucial for long-term growth and sustainability. Have limited funds to start? We explore the challenges of launching with limited capital, from managing multiple roles to avoiding burnout, and why a substantial investment can position you for greater success. By allocating your budget wisely between inventory and hiring, your brand could reach milestones like $1 million in revenue within six years, and it doesn't stop there. Make sure to head to https://www.thebusinessofapparel.com/pie to get started! In this episode, you’ll hear:-Announcement of our new budget tools! -There is so much more to starting an apparel brand than you might think. -Sure, you can do it for $10-15K, but the bandwidth required for keeping up isn't sustainable. -Most people think they will sell out in the first week of launching. They're wrong.
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 17 Apr 2025 | Are Patents Worth It? Deciding on Legal Protection for Your Brand with Tamany Vinson Bentz | 00:30:22 | |
Are Patents Worth It? Deciding on Legal Protection for Your Brand with Tamany Vinson BentzIn today's episode, Rachel sits down with legal expert, Tamany Vinson Bentz about intellectual property in fashion and apparel. There have been a ton of questions regarding the critical role patents, trademarks, and trade dress play in safeguarding and enhancing brand identity and today, those questions are getting answered. We get into the subtle nuances of patents, including how to discern if an idea is patentable and whether a utility or design patent is the best fit. With examples from major corporate brands, we tackle the challenges of defending patents against slight modifications and explore when alternative forms of intellectual property might be more advantageous. Trademark and trade dress become our focal points as we discuss their power in forging a recognizable brand identity. We also cover the role of copyrights in protecting creative works. Apparel and fashion entrepreneurs will find valuable insights in our conversation about the cost, timing, and strategic benefits of securing trademarks and patents. Emphasizing the necessity of expert legal guidance, this episode acts as a guide to help designers navigate the competitive landscape of the fashion industry, ensuring their creative expressions remain protected and their brands stand out. to discover more! In this episode, you’ll hear:-Patents aren't always the right fit. Hear why. -The 2 types of patents and a breakdown of alternative legal protections available. -What the process of obtaining a trademark really looks like. -Actual costs associated with filing for legal protections.
Connect with Tamany: Website: https://www.caiplawyer.com TikTok: @tamanyvinsonbentz LinkedIn: https://www.linkedin.com/in/tamanyvinsonbentz/
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 30 Jun 2023 | Behind the Scenes of Product Development in the Apparel Industry with Jessica Ledin, Part 1 | 00:22:29 | |
Behind the Scenes of Product Development in the Apparel Industry with Jessica Ledin, Part 1 In this episode, Rachel sits down with good friend and fellow industry veteran, Jessica Ledin, to uncover the often underappreciated role of apparel product developers. We'll take you on a journey through our experiences in design, production, product management, costing, and more, revealing the critical part developers play in understanding and making decisions on everything from design to margin goals. Jessica Ledin is the owner of Paive Apparel Consulting where the mission is to help bring apparel to life in a clean, concise, and efficient way.
In this episode, you’ll hear: -Jessica’s personal experiences in product development in the apparel industry. -The vast role of product developers and how developing is different from technical design. -The importance of being open and willing to learn new roles. -Crazy travel stories from both Jessica and Rachel, define just how much travel affects both business and personal lives. We can’t wait to hear what you think of this episode!
Like, comment & subscribe to my channel and learn more at https://www.thebusinessofapparel.com To connect with Jessica for consulting work, check out her website here: https://www.paiveapparel.com/ ------------------------------ You can also connect with her at Intentional Architecture:
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| 10 Apr 2025 | Behind the Scenes of a Fashion Photoshoot! | 00:22:27 | |
Behind the Scenes of a Fashion Photoshoot!In this episode, Rachel offers a backstage pass into the world of fashion photography, revealing the realities of what to expect, but also how to prepare to have a successful photoshoot for your own brand. Learn how tools like shot lists can help you be more efficient and ensure you capture every necessary image. As the industry shifts towards digital advancements, Rachel throws out the exciting potential of AI and 3D renderings as sustainable and cost-effective alternatives to traditional methods. The spotlight shifts to the crucial team roles during a photo shoot, emphasizing the stylist's impact and the magic of hair and makeup in aligning with brand visions. Let's not forget your role of empowering everyone on set so the vision and the why remains clear for everyone involved. In this episode, you’ll hear:-Why a detailed shot list is essential in a successful photoshoot. -AI is changing the game - can you omit a photoshoot altogether? -Who should be at the photoshoot? -Photoshoots are FUN. It's your job to cultivate the energy and maintain the vision.
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 23 Jan 2025 | Generational Ideas on Success, How to Grow Your Salary | 00:25:45 | |
Generational Ideas on Success, How to Grow Your SalaryIn this episode, Rachel is approaching the viewpoints of what salaries each generation feels is necessary to be successful and how it shapes the wildly different perceptions of financial success. The fascinating disparities in salary and net worth expectations among these age groups is staggering. What's even more fascinating is how these figures reveal the broader economic challenges and aspirations defining each generation’s unique view of success. We'll also unpack what the average salary looks like in comparison to what average salaries look like in the fashion and apparel industry. No matter what, patience, persistence, continued education, and professional growth can lead to financial success in the challenging yet rewarding world of fashion, as well as other industries in our society. In this episode, you’ll hear:-The amount each generation thinks they need is very indicative of how they define success. -There's a huge misconception about "overnight" success. -How to earn more and grow your salary in the fashion industry. -Average salaries in the fashion industry.
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 28 Nov 2024 | Thanksgiving Gratitude and Being Grateful For What’s Next | 00:13:03 | |
Thanksgiving Gratitude and Being Grateful For What’s NextHappy Thanksgiving! In today's episode, Rachel is giving thanks and reflecting on her daily practice of gratitude that truly transforms her mindset, as well as expressing how grateful she is for what's coming up! Focusing on small, daily joys can lead to a more positive outlook, even when life gets tough. Recently, Rachel was inspired by the vibrant energy of students at Colorado State University, where she had a fulfilling experience of engaging with these future industry leaders through speaking engagements and mock interviews.
This collaboration is a key part of Unmarked Street's upcoming initiatives, highlighting the impact of giving back and building a supportive community as we build something special for 2025. Make sure you listen to the full episode for all the details about what's next at Unmarked Street! In this episode, you’ll hear:-Happy Thanksgiving! What I love so much about this holiday. -How a consistent gratitude practice can really make a huge difference in your life. -The intention behind practicing daily gratitude. -One thing I'm grateful for that is coming up at Unmarked Street!
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 02 Feb 2024 | The Business of Apparel Podcast Series: The Forecasting Process | 00:14:04 | |
The Business of Apparel Podcast Series: The Forecasting Process In this episode of the Business of Apparel Series, Rachel takes us through the intricate art of forecasting in the apparel industry, a task that's as challenging as it is vital for the balance of inventory and customer satisfaction. From the complexities that arise during unforeseen events, like the COVID-19 pandemic, to the essential role of historical sales data in planning for new seasons, we unpack the elements that make forecasting a formidable yet indispensable process. We also delve into the three-tiered strategy of forecasting that can align production with sales targets, a technique especially relevant for those working closely with sales teams or selling directly to consumers. This episode really sheds light on how a solid forecasting approach is key to sustaining manufacturing relationships and ensuring the timely production of quality goods, insights that could be pivotal to the growth and success of any apparel brand.
Sign up for the FREE workshop: https://www.thebusinessofapparel.com/freeworkshop
In this episode, you’ll hear: -How forecasting has changed in the industry, especially since the pandemic. -The 3 types of forecasts you need to put together for your apparel brand. -How to use historical data in an initial sales forecast. -Never send a false forecast - the downsides. -Learning to lean on your community for helpful feedback and using this in your forecasting.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos
Learn more at https://www.thebusinessofapparel.com | |||
| 04 Aug 2023 | Exploring Size Inclusivity and Redefining Standards in The Apparel Industry | 00:27:12 | |
Exploring Size Inclusivity and Redefining Standards in the Apparel Industry In this episode, Rachel prepares you to have your perspective shifted as we shine a bright light on the murky world of apparel size inclusivity and standards. You're about to understand why you could be a size 12 in one shop and a size 16 in another, as we expose the vanity sizing issue and the wild inconsistencies between brands. The discussion won't stop there - we'll break down the complex process of fitting garments for a vast array of body types, and highlight the central role of a size medium fit model in establishing a grade rule. Remember, size 16 isn't a ceiling - it’s the average, and it's high time all brands acknowledged this by offering a full, inclusive size range.
In this episode, you’ll hear: -Why sizing is not consistent from brand to brand and how brands create and decide on their sizing. -How to properly determine sizing in your own brand. -Why involving real bodies in research is key to understanding a full-size range. -Alvanon - how to use it beyond determining a “standard.” -Why grade rules are misunderstood and the need for standardization.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to Rachel's channel here: https://www.youtube.com/@unmarkedstreet/videos And learn more at: https://www.thebusinessofapparel.com | |||
| 16 May 2024 | Girl Math: Shatter the Stigma and Make It Work For You | 00:19:33 | |
Girl Math: Shatter the Stigma and Make It Work For You In today’s episode, Rachel is approaching the ever-so-popular subject of Girl Math, the stereotype along with it and how to make it work FOR you. We are reclaiming the term as a symbol of women's financial acumen. Rachel describes how, *gasp,* women are actually good with numbers! We will touch on Nicole Lapin's empowering reads and we navigate the misconceptions that often undermine women's abilities in math and money management. Here, being a 'boss bitch' is a badge of honor, symbolizing control over your own life and finances. Further into our discussion, we explore the smart economics behind fashion and apparel investments and the long-term value of quality apparel. By applying the concept of cost-per-use, we shed light on how luxury items can align with your budgeting practices, ultimately supporting sustainable shopping habits. Rachel also shares valuable industry insights and describes how supporting sustainable brands can not only work for you, but also for the economy, and planet.
In this episode, you’ll hear: -Guess what!? Girls are good at math too! Don’t buy into the stigma. -Recommended reading from Nicole Lapin, the inspiration behind Rachel’s leadership style. -How to figure out if an item is worth purchasing. -Think about the quality of what you are purchasing. -Supporting sustainable brands will help you, your budget, the planet, and so much more.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| 17 Nov 2023 | Harnessing the Power of Mindset with Mentor and Coach, Brigette Sobus | 00:26:17 | |
Harnessing the Power of Mindset with Mentor and Coach, Brigette Sobus In this episode, Rachel engages in a transformative conversation with the dynamic Brigette Sobus, owner of the Power & Joy Coaching Academy. Brigette shares her enthralling journey from hair colorist to flourishing entrepreneur, underlining the vital role of mindset in both personal and professional realms. As we probe into the overlooked significance of mindset in corporate America, it becomes increasingly clear how mastering it can drastically change your life. We then navigate the intriguing world of Neuro-Linguistic Programming (NLP). As the foundation of excellent communication and behavior modification, Brigette illustrates the power of NLP through the awe-inspiring success stories of her clients, Shelby and Mary. Their narratives reveal how shattering limiting beliefs and negative emotions can bring about a paradigm shift toward boundless success. The nuances of shifting one's mindset for success are highlighted, and Brigette's passion for the subject becomes truly infectious. Brigette Sobus is the Power, Joy & Profits Mentor - and founder & CEO of the Power & Joy Coaching Academy, helping women and men reach their highest levels of success. Her Powerful Breakthrough Sessions clear the stops, allowing you to own your power and take control of your future. Her Power & Joy Coaching Academy trains coaches & consultants to achieve exponential growth for themselves and their clients. She certifies coaches in 4 NLP Certifications in her in-demand 7-Day Intensives. She loves helping her clients reach bigger goals than they ever imagined and the success in life they dream about.
In this episode, you’ll hear: -Brigette’s background and how it inspired her to become a coach. -One of the most important things that helped Brigette grow her business right away. -What is NLP? The breakdown. -The first steps of learning to focus on your mindset. -Behaviors you can adopt that will put you where you want to be.
We can’t wait to hear what you think of this episode!
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/ --------------------------------------------------------------------------------------------------- Connect with Brigette: https://www.instagram.com/brigettesobus/
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| 27 Jun 2024 | Crossing the Goal Line: From Corporate to Consulting with Prashanth Peketi | 00:33:56 | |
Crossing the Goal Line: From Corporate to Consulting with Prashanth Peketi In today’s episode, Rachel is sitting down for a chat with Prashanth Paketi, an experienced project manager and consultant who has worked with corporate giants like Adidas and Nike, to share his career journey and insights from the world of apparel. Prashanth takes us through his fascinating transition from Ohio to Germany, painting a realistic picture of the innovative environment and immense resources at major companies like Adidas and Nike. He also candidly discusses the trade-offs of working in large corporations, where roles can be highly specialized, compared to the more varied experience in smaller spaces. Shifting gears, we explore the dynamic shift from big corporations to the fast-paced world of startups. Prashanth opens up about the initial shock of moving from a well-defined role to a multifaceted one, emphasizing the importance of acquiring diverse skills early on. Drawing parallels to the sports world, we highlight how professionals, much like athletes, benefit from a broad skill set, paving the way for career success through diverse experiences. Finally, we tackle the transition from corporate roles to consulting, highlighting the unique challenges and opportunities that come with it. Prashanth shares his wisdom on the necessity of flexibility, continuous learning, and confidence when addressing complex challenges in consulting. We discuss the immense value of industry experience, particularly in apparel, and how it shapes a successful consulting career. Wrapping up, we share practical tips on building trust and effective project management, emphasizing the importance of understanding team members as individuals and establishing a shared vision for success.
In this episode, you’ll hear: -What it’s like to be involved with corporate giants like Adidas and Nike. -The experience in transitioning from the corporate space to a smaller company in the apparel business. -How your career experience helps you to be a better consultant. -Tips on how to build trust within your team!
About Prashanth: Prashanth is a creative and driven consultant with a passion for finding unique solutions to complex problems. He’s an experienced leader that drives progress - from food manufacturing to sports product development, to ecommerce customization. He has a proven track record of absorbing complexity and discovering new opportunities for his teams. With a background in engineering and innovation, Prashanth is excited to dive into technical conversations while ensuring that all learnings and outcomes are clearly communicable to a broader audience. Originally from Ohio (go Bucks!), Prashanth landed in Portland, Oregon after a few years of living abroad, and spends his free time enjoying the amazing food, beer, and nature that the Pacific Northwest has to offer with his partner, Rachel, and his dog, Remy.
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| 13 Jun 2024 | On the Way to Hellville: My Brandy Melville Documentary Review | 00:24:44 | |
On the Way to Hellville: My Brandy Melville Documentary Review In today’s episode, Rachel is putting a twist on the subject of sustainability and fast fashion by offering her review of a popular HBO MAX documentary, Brandy Hellville & The Cult of Fast Fashion. Having spent her fair share of time in the trenches of manufacturing with Abercrombie & Fitch, the exclusive yet criticized world of brands like Brandy Melville feels all too familiar. In the “glamor” of fashion, we often ignore the pressing issues of sustainability and inclusivity. These experiences have sharpened Rachel’s skills in creating attire for those who want to be able to have movement and quality in their garments and refuse to settle for anything less than the best. Today, we're pulling some threads, exposing truths behind 'Made in Italy' and diving into global manufacturing realities. It's not just about the labels; it's about understanding the cultural and economic landscapes that define the apparel industry. And as we stand at the crossroads of consumerism and conservation, the adverse effects of fast fashion become glaringly apparent. Join Rachel in her mission to create awareness so we can begin to make differences and impact the world inside, and outside of the apparel industry.
In this episode, you’ll hear: -The correlation between the documentary and Rachel’s experiences at Abercrombie & Fitch. -How the exclusionary nature behind the practices at Brandy Melville and other brands shape societal thinking, especially among certain demographics of young women. -An explanation of distinct practices used that indicate super low quality in fast fashion brands. -How fast fashion is continuing to deteriorate sustainability in the apparel industry.
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| 27 Mar 2025 | Watch Your Business Thrive By Simplifying Your Product Offers | 00:21:41 | |
Watch Your Business Thrive By Simplifying Your Product OffersIn today's episode, I'm teaching you about the one thing that will help your business thrive! You'll discover the power of simplicity and focus in connecting with your ideal customer. At Unmarked Street, we shifted our focus from appealing to a broad audience to appealing to a singular target customer by making our communication crystal clear and simplifying our product offers. Brand refinement, inspired by Russell Brunson's funnel strategy, highlights the chaos that comes from trying to please too many people at once and how narrowing down your audience and product line can revolutionize customer engagement. This approach isn't just theory; it's a practice we're implementing and building along with what our target customer wants. In this episode, you’ll hear:-How simplifying your product offers makes a HUGE impact. -It's very normal to feel like your business is being spread too thin. -How you're confusing people and driving them away. -It's not possible to create a product for everyone to love.
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 21 Apr 2023 | Part 2: How 3D Development is Changing the Game in the Apparel Industry with Ben Gerding | 00:17:23 | |
In this episode, Rachel chats with her good friend Ben Gerding about how 3D development and design are impacting the apparel industry. Ben takes us through his thought process on the importance of sharing knowledge within the industry, his own ideas for an apparel line, and the importance of sustainability in the apparel industry.
Ben Gerding has taken his 10 years of technical design experience into 3D apparel design and visuals to bring brands hyper-realistic renders to elevate marketing, sales, and concepts. In this episode, you’ll hear: -Ben’s thoughts on the importance of sharing knowledge within the industry. -A discussion of quality pieces vs. fast fashion. -Deliberating whether or not high-end fabrics are worth it. -Ben’s ultimate goal behind the concept for his own apparel line. -The importance of sustainability within the apparel industry.
We can’t wait to hear what you think of this episode! To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
To connect with Ben, you can visit his website here: retopodev.com To connect and follow Ben on social media, check out his Youtube channel here: https://www.youtube.com/channel/UCo20bJ4MWPAw-860qtd7KWw To connect and follow Ben on social media, check out his Instagram here: @retopodev | |||
| 11 Aug 2023 | Breaking Down The Intricacies of SKU Rationalization with Merchandising Expert Sarah White | 00:21:39 | |
Breaking Down The Intricacies of SKU Rationalization with Merchandising Expert Sarah White In this episode, Rachel chats with Sarah White, a seasoned buyer and merchandiser. Sarah provides us with an insider's look into the world of merchandising, giving us valuable insights into the nitty-gritty from product selection to pricing management. Discover how the art of merchandising shapes the lifecycle of products and differs significantly from product line management.
In the second half of our insightful chat, Sarah unveils the crucial role of SKU rationalization in successful merchandising. She shares intriguing examples of how a significant line reduction can surprisingly lead to a surge in revenue, thereby emphasizing the importance of informed decision-making and team communication. Sarah's expertise shines through as she talks about the necessity of staying on the cutting edge and harnessing data to guide merchandising decisions.
Sarah White is the Mountain Experience Merchandiser at Specialized Bicycle Components and is an expert in teaching SKU Rationalization processes to teams, companies, and individuals.
In this episode, you’ll hear: -Sarah’s journey through merchandising, buying, and e-commerce. -An explanation of merchandising and the different areas that are involved. -A detailed breakdown of what SKU Rationalization is. -How to have a tough conversation with your team about setting products free. -What happens to your revenue when you do SKU Rationalization?
We can’t wait to hear what you think of this episode! Like, comment & subscribe to Rachel's channel here: https://www.youtube.com/@unmarkedstreet/videos And learn more at: https://www.thebusinessofapparel.com
To connect with Sarah, you can most often find her on her bike or on Instagram @sarah.in.the.sunshine | |||
| 13 Oct 2023 | Blueprint For Successful Apparel Product Development | 00:14:13 | |
Blueprint For Successful Apparel Product Development In this episode, Rachel shares the details of a unique blueprint for creating a successful apparel brand, which is now being offered as a free gift! Rachel’s special approach emphasizes the importance of understanding your numbers before diving into the creative process. That's a game-changer! She will be guiding you through the ins and outs of financial planning for your line and explain why launching with one or two products can be a wise strategy.
Learn how the groundbreaking technology of 3D design can significantly cut your carbon footprint while accelerating your development timeline. Plus, Rachel shares valuable resources for those of you interested in this innovative field. Unravel the secret to a profitable brand with the free development roadmap available at https://www.thebusinessofapparel.com/.
In this episode, you’ll hear: -How Rachel’s approach to the development process is different, thus acting as the catalyst for a different type of blueprint. -Explanation of how the blueprint is designed. -Why it’s important not to start with the creative process when developing products…numbers don’t lie! -3D Design and why it’s essential for your future in the apparel industry.
We can’t wait to hear what you think of this episode! Like, comment & subscribe to Rachel's channel here: https://www.youtube.com/@unmarkedstreet/videos And learn more at: https://www.thebusinessofapparel.com
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| 15 Aug 2024 | 40 to 40 Series, Week 3: Our Childfree by Choice Story | 00:22:53 | |
40 to 40 Series, Week 3: Our Childfree by Choice Story In today’s episode, Rachel is going a little deeper in the 40 to 40 Series and approaching the subject she and her husband rarely, if ever, talk about publicly…the decision to be Childfree by choice. Together with her husband Kyle, Rachel navigated the realm of societal expectations and internal struggles to make a conscious decision that aligns with their values and aspirations. Rachel reflects on her early experiences with babysitting and being a nanny, and how much she absolutely adores kids and supports the lifestyle choice to have them. Rachel also sheds light on how this life choice has profoundly impacted her personal and professional goals, granting the liberty to scale her business and travel spontaneously, without thinking about school schedules, and other intricacies involved when children are in the mix. In this episode, Rachel truly emphasizes that having children is an extremely personal choice that you get to make and there is support for your choice. We encourage you to listen to the episode in its entirety and embrace perspectives of those contemplating similar decisions. Feel free to connect with Rachel about any of the points discussed in this episode as we encourage dialog and conversation to move forward and achieve success in any area of our lives and businesses.
In this episode, you’ll hear: -Defining why the term “childfree” over “childless” is preferred in this community. -How incredibly difficult this decision was and Rachel’s history with babysitting and children, including being certified with the Red Cross! -The importance of opening up to the discussion about following the feeling of not being ready for kids. -The opportunities Rachel and Kyle have created for themselves related to the choice they’ve made. -Utilize resources to help guide you in your own decisions and always know there is support and compassion for whatever choice to do make.
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
Like, comment & subscribe to my channel here: Learn more at https://www.thebusinessofapparel.com | |||
| 06 Mar 2025 | Use These Tools to Build A Tech Pack in 2025 (The Great Tech Pack Debate) | 00:19:01 | |
Use These Tools to Build A Tech Pack in 2025 (The Great Tech Pack Debate)In this episode, Rachel turns to the Great Tech Pack Debate and clarifying what the best tools actually are to build an amazing tech pack. Essential tools shaping the industry's future, like Adobe Illustrator, Excel, Google Sheets are all great, but that's not all. Our focus is the art of transforming stylized fashion sketches into precise technical drawings, a critical step for accurate communication with manufacturers. We also break down the technical aspects of creating efficient and clear tech packs. Adobe Illustrator's role in sketching is unmatched, but we highlight its limitations when handling complex data. Learn how integrating spreadsheets like Excel or Google Sheets can bridge this gap, resulting in tech packs that communicate every detail needed for manufacturing success. For the grand finale, Rachel reveals how Product Line Management (PLM) systems are the ideal, offering solutions that streamline processes and provide seamless updates. We're proud to announce our affiliation with Onbrand PLM! Head to https://www.thebusinessofapparel.com/onbrand to discover more about why a PLM is right for you! In this episode, you’ll hear:-The best tools to use for building clear and concise tech packs. -Why Adobe Illustrator is industry standard for fashion sketching. -It's important to create as many sketches as possible. Hear why. -Investing in a PLM system is ideal. New affiliation announcement!
Book your call with Onbrand!: https://www.thebusinessofapparel.com/onbrand
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 02 Jan 2025 | Goal Setting 101: How to Set Goals for 2025 | 00:27:28 | |
Goal Setting 101: How to Set Goals for 2025Happy New Year! In this episode, Rachel is walking us through how to set goals for 2025, and even sharing a few of her own goals with unmarked Street. Rachel also talks about her inspiration from Rachel Hollis's audiobooks and discusses the significance of envisioning long-term goals and working backward to create actionable steps. Whether you're an entrepreneur, a small business owner, or someone with personal aspirations, you'll discover the importance of setting realistic targets in the pursuit of success. Finally, Rachel shares effective strategies for improving conversion rates through goal setting. Emphasizing the value of testing different messaging approaches, she explains how building rapport by offering valuable content can foster trust and familiarity with potential clients. By breaking down goals into smaller, manageable steps, you can set achievable targets that lead to meaningful outcomes. In this episode, you’ll hear:-The tools you have to be equipped with to be an entrepreneur. -Look forward in your goal setting to work backwards. -Actionable steps you need to take to help reach your goals. -Our goals at Unmarked Street for 2025.
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 16 Jan 2025 | 3 of The Biggest Myths About The Fashion Industry | 00:23:24 | |
3 of The Biggest Myths About The Fashion IndustryIn this episode, Rachel is revealing the 3 biggest myths and misconceptions like starting a line with a lot of products or making something for everyone. There’s actually a lot of bad information out there about the fashion and apparel industry that can stifle growth for new brands and fashion professionals and we’re here to set the record straight. This episode is a bit of a sneak peek into our upcoming FREE, yes, free workshop series set for 2025, tailored for fashion design students, startups, and seasoned industry veterans. The workshop provides actionable steps and frameworks to help you navigate these misconceptions and forge a successful path in fashion. Don't miss out on our 90-minute Friday sessions designed to boost your industry knowledge and career prospects. In this episode, you’ll hear:-There’s a lot of bad information out there about the fashion and apparel industry. Get a leg up on the competition by attending our free workshops! -Whether you’re a student, industry pro, or startup brand, there is something everyone can take away from this. -The 3 biggest myths about the fashion industry, explained!
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 09 Jun 2023 | Decoding Apparel Industry Jargon: A Comprehensive Guide to Industry Terminology and Acronyms | 00:23:52 | |
Decoding Apparel Industry Jargon: A Comprehensive Guide to Industry Terminology and Acronyms In this episode, Rachel breaks down the meaning behind acronyms and terms widely used in the apparel industry like AOP, CMT, Grading, MOQ, and many more. Fear not, we'll help you understand these terms and their importance in the quality of your fabric, garments, and overall product construction and fitting. Don't let the jargon overwhelm you! By the end of this episode, you'll be well-versed in industry lingo and ready to conquer your apparel business journey.
In this episode, you’ll hear: -Definitions of acronyms like AOP, BOM, CAD, CMT, FOB, LDP, MOQ, MCQ, PO, and WIP. -More detailed information and examples of what these acronyms mean. -Definitions of terms like Cut and Sew, Detail Sketch, Fabric Construction, Flats, Full-Fashioned, Grading, Graded Nest, Knit, Marker, Pattern, Proto, Sourcing, Tech Pack, and Woven. More detailed information and examples of what these terms mean.
We can’t wait to hear what you think of this episode! To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.
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| 14 Jul 2023 | The Top 5 Things I Wish I Knew Sooner In The Apparel Industry | 00:16:42 | |
The Top 5 Things I Wish I Knew Sooner In The Apparel Industry In this episode, Rachel reveals the secrets to career growth in the apparel industry, as she shares her personal journey and the valuable lessons she’s learned along the way. From her time at the University of Cincinnati's Co-op Program to internships in graphic design, merchandising, and technical design, she’ll guide you through the various paths in the fashion world and help you find the perfect fit for your career ambitions. Rachel also reveals essential tips on how to strengthen your presence in the fashion industry, focusing on high-quality garments and strategic marketing. Learn how to identify your ideal customer, understand the cost dynamics of ordering units, and master marketing tactics to build customer loyalty. Plus, don't miss the opportunity to join our thriving apparel community by downloading a free resource and signing up for her newsletter. We hope you enjoy this episode! In this episode, you’ll hear: - Rachel’s list of the top 5 things she wishes she knew sooner in the apparel industry. - The importance of learning different areas in the industry. - Common misconceptions associated with what society thinks the fashion world looks like. - How learning costing early on can make you better earlier in your career. - The less products you make, the more you will sell! We can’t wait to hear what you think of this episode!
Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos And learn more at https://www.thebusinessofapparel.com | |||