Tech Bound Podcast (by Kevin Indig)
Explore every episode of Tech Bound Podcast
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 31 Aug 2021 | Luke Carthy on DTC and making the world better with e-commerce | 00:43:24 | |
TIMESTAMPS 0:00 Introduction 0:50 Fighting injustice and prejudices with e-commerce 7:44 What it's like to start a DTC business as an SEO 10:48 The vision for Afrodrops 15:25 Improving internal search for e-commerce 20:05 Internal search best practices 21:11 The DTC brands and marketplaces that are killing it right now 26:40 The impact of the pandemic on e-commerce 30:41 Growth categories in e-commerce 35:19 The next generation of e-commerce 37:58 The challenge of going from offline retail to e-commerce
SHOW NOTES
FOR MORE Subscribe to the Youtube channel This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 20 Aug 2021 | July AMA - Category domination, Alchemy, and SEO salaries | 00:13:49 | |
TIMESTAMPS 0:31 How to dominate a category in SEO? 4:01 The best book for promoting your first e-commerce store 6:54 Does Google love Shopify? 8:18 How much can you earn as SEO? 9:54 Do topic clusters still work? 11:04 Joining Shopify
SHOW NOTES
FOR MORE Subscribe to the channel for more videos This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 05 Aug 2022 | Tim Soulo - Marketing bets, the future of SEO tools, and ethical marketing | 01:01:46 | |
Timestamps 0:00 Warmup questions 5:27 Important metrics SEO tools can’t provide 10:20 How will Yep make Ahrefs better? 16:35 The biggest bet Tim took that paid off 20:13 How Ahrefs manages to not run out of keywords to write about 22:28 How to decide when to refresh content 27:06 Is SEO becoming more product than marketing? 33:33 Ahrefs most underutilized feature 40:29 How to differentiate from all the other SEO tools 44:15 The future of SEO tools 49:07 Tim’s secret believe 51:22 The place of social media in today’s marketing 56:23 What Tim wishes for the SEO community This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 23 Sep 2021 | The future of content on the internet w/ Bill King | 00:50:44 | |
TIMESTAMPS 1:09 SEO guidelines for writers in 2021 7:59 Creativity when writing for SEO 10:43 Mediocre vs. top-notch content briefs 17:00 Content briefs for inhouse vs freelance writers 20:22 How to motivate writers 23:34 How GPT-3 will change the content landscape forever 31:25 How to develop the best piece of content on the web for a certain topic 35:36 What data to put into a content brief 38:55 How machine learning changes the Google search results 41:11 Is there a place for websites in Google’s future?
SHOW NOTES Bill King’s podcast: www.billkingtm.com/podcast Frase: www.frase.io GPT 3: https://openai.com/blog/openai-api/
FOR MORE Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Growth Memo: https://www.kevin-indig.com/ Follow me on Twitter: https://twitter.com/thegrowthmemo iTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1 Simplecast: https://tech-bound-podcast.simplecast.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 27 Jul 2022 | Trung Phan - mastering memes, going viral, and Elon's tree of knowledge | 00:42:20 | |
TIMESTAMPS2:06 How Trung thinks about what he’s doing 4:20 Trung’s content creation process 7:56 Working on the headline vs. the rest of a story 8:36 How long it takes to write a Twitter thread 10:02 How to add humor to content 12:01 Standup comedy 14:12 How Trung creates memes 18:09 Elon Musk’s tree trunk theory for building knowledge 21:48 Trung’s book recommendations 24:24 The unique benefit of audio content 28:35 The value of anchor content 31:25 Workweek - a new media company 34:19 Monetizing content 35:23 Shopify and equity
SHOW NOTESAsml Twitter thread: https://twitter.com/trungtphan/status/1429464889307762688?lang=en Imgflip: https://imgflip.com/ Mematic app: https://play.google.com/store/apps/details?id=net.trilliarden.mematic&hl=en_US&gl=US The Prize by Daniel Yergin: https://bookshop.org/books/the-prize-the-epic-quest-for-oil-money-power/9781439110126 Trung Phan Bloomberg articles: https://www.bloomberg.com/opinion/authors/AVrHdCE3O1I/trung-phan Trung on Twitter: https://twitter.com/TrungTPhan?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor SatPost: https://trungtphan.com/subscribe/ Not Investment Advice podcast: https://www.youtube.com/channel/UC3r8rBjnMzsdgYC3b1sziwA This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 26 Aug 2022 | 6 ideas for growing the largest luxury brand conglomerate in the world w/ Eric Siu | 00:38:37 | |
SHOW NOTESEric Siu on Twitter: @ericosiu or https://twitter.com/ericosiu Leveling up: https://www.levelingup.com/ Single Grain: https://www.singlegrain.com/ Leveling up NFT: https://heroes.levelingup.com/heroes/ LVMH: https://en.wikipedia.org/wiki/LVMH TIMESTAMPS0:00 Intro 1:30 What LVMH is and why you should care 6:26 Arnault Bernard’s growth thesis 7:30 Idea 1 = collaborations with big NFT brands 9:40 Idea 2 = cross and upselling between brands 13:36 Idea 3 = insurance as added service 16:36 Idea 4 = product refurbishing 20:40 Idea 5 = attention M&A 27:20 Idea 6 = gaming skins 32:04 Leveling up 33:35 founder skills 35:10 gamifying life This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 30 Sep 2022 | Creating content that grabs attention - Amanda Natividad | 00:49:13 | |
TIMESTAMPS 0:00 introduction 1:07 Amanda’s path from chef to content marketer 5:48 Mise en place in content marketing 6:28 How to write amazing Twitter threads 12:44 Repurposing content 18:52 Powerful mental models 25:53 How to grab attention 30:07 How to find your target audience’s pain points 38:41 How to balance work and family 41:45 How Memes fit into content strategy 45:41 Starting vs planning
SHOW NOTES Amanda's website: https://amandanat.com/ Amanda on Twitter: https://twitter.com/amandanat Sparktoro: https://sparktoro.com/
FOR MORE Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Growth Memo: https://www.kevin-indig.com/ Follow me on Twitter: https://twitter.com/thegrowthmemo iTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1 Simplecast: https://tech-bound-podcast.simplecast.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 04 Feb 2022 | Ross Simmonds on Content Marketing and Hustle Culture | 00:44:53 | |
TIMESTAMPS 1:07 The definition of a hustler 2:45 Is “hustle culture” wrong? 9:51 What hustle looks like for Ross day-to-day 11:18 Ross’ schedule and productivity routine 14:09 How Ross runs Foundation Marketing 17:16 How Ross writes break-downs 19:24 Adobe - doing great content marketing 22:04 How to breakthrough content marketing plateaus 25:42 Thinking of Content Marketing as an investment 28:05 Content Marketing Trends 33:46 How to stand out in a content commodity world 37:31 Every SaaS company looks the same 40:43 Advice for anyone who is struggling or broke
SHOW NOTES https://foundationinc.co/lab/adobes-200-billion-unshakeable-moat/ Convo with peep laja: https://www.youtube.com/watch?v=b89EefIrt_E Google Duplex: https://ai.googleblog.com/2018/05/duplex-ai-system-for-natural-conversation.html Product Hunt: https://www.producthunt.com/ Stand out guide: https://content.rosssimmonds.com/stand-out-guide1 Foundation marketing Adobe case study: https://foundationinc.co/lab/adobes-200-billion-unshakeable-moat/
FOR MORE Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Growth Memo: https://www.kevin-indig.com/ Follow me on Twitter: https://twitter.com/thegrowthmemo iTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1 Simplecast: https://tech-bound-podcast.simplecast.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 22 Jul 2021 | Eli Schwartz on Product-Led SEO | 00:48:18 | |
TIMESTAMPS 0:00 Introduction 0:52 The key message of the book Product-Led SEO 3:09 Common misconceptions about SEO 7:37 Getting things done in SEO 10:18 SEO Product Managers 13:29 Should SEO be part of Marketing or Product? 18:18 Is stack ranking projects still up to date? 20:01 How to create more awareness for SEO inhouse 23:18 How to learn from the competition 30:59 Getting better at opportunity sizing 34:54 How much should you invest in SEO? 37:42 The compounding effect of SEO 40:00 The process of writing Product-Led SEO
SHOW NOTES https://bookshop.org/a/24650/9781544519579 https://www.elischwartz.co/dave-goldberg-the-kindest-leader-i-ever-met/ https://www.linkedin.com/in/schwartze/ https://www.elischwartz.co/product-led-seo/
FOR MORE Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Growth Memo: https://www.kevin-indig.com/ Follow me on Twitter: https://twitter.com/thegrowthmemo iTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 11 Aug 2021 | Jay Acunzo on the premise of podcasting | 00:53:07 | |
TIMESTAMPS 0:00 Introduction 0:53 Marketing Showrunners 4:09 How to come up with topics that capture people 6:09 The top 3 podcasting mistakes 10:34 Jay's formula for good premises 22:53 How much personality plays a role in podcasting 25:53 Bringing an established podcast to the next level 30:26 The best metrics to evaluate podcasts 35:20 What tools Jay recommends to use 37:46 Examples of great shows 39:38 Jay coaches me for Tech Bound 49:44 The Growable Shows course
SHOWNOTES Jay's Book "break the wheel": https://bookshop.org/a/24650/9781544501055 Helpscout documentary Against the Grain: https://www.helpscout.com/blog/introducing-against-the-grain 3 clips: https://3clipspodcast.com/ Unthinkable: https://jayacunzo.com/unthinkable-podcast Radiolab podcast: https://www.wnycstudios.org/podcasts/radiolab The moment podcast: https://podcasts.apple.com/us/podcast/the-moment-with-brian-koppelman/id814550071 Working it out: https://www.birbigs.com/working-it-out-pod Reply all: https://gimletmedia.com/shows/reply-all Binge Mode: https://www.theringer.com/binge-mode Jay's course: growable shows https://jayacunzo.com/growable-shows
FOR MORE Subscribe to the channel for more videos Subscribe to Growth Memo for more content This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 28 Jan 2022 | Peep Laja on building an audience and dominating your category | 00:46:17 | |
TIMESTAMPS 0:00 Introduction 1:08 Why is it crucial to build an audience 1:53 The best way to build an audience 3:52 The importance of a strategic narrative 8:08 How to build a strategic narrative step-by-step 13:20 The power of category generation 17:48 Serving an underserved niche in a big market 19:37 The Cambrian SaaS explosion 22:50 Building brand salience 25:34 Product Expansion and transient advantages 30:24 How Google is a monopoly and stuck at the same time 33:12 Competing on price 41:00 How to combine messaging and narrative
SHOW NOTES The end of competitive advantage: https://hbr.org/2013/08/the-end-of-competitive-advanta Wynter: https://wynter.com/ CXL: https://cxl.com/ Peep on Twitter: https://twitter.com/peeplaja
FOR MORE Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Growth Memo: https://www.kevin-indig.com/ Follow me on Twitter: https://twitter.com/thegrowthmemo iTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1 Simplecast: https://tech-bound-podcast.simplecast.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 20 Apr 2023 | The Eureka Model: A Framework for Effective Onboarding with Ramli John | 00:41:47 | |
In this episode, I chat with Ramli John, onboarding expert and author of the book "Product-Led Onboarding." Ramli shares his journey into the field of onboarding and the importance of effective onboarding for customer retention. We talk about the difference between product-led and sales-led onboarding and the Eureka model, which includes three stages: the aha moment, activation, and habituation. Ramli provides insights into setting goals and metrics for successful onboarding, creating user personas, and the importance of a seamless user experience. We also venture into his process for writing a book and the role of beta readers. Tune in to learn how to optimize your onboarding process for growth and success. Why onboarding is critical for Growth Onboarding is critical for Growth because it helps users understand the value of a product and sets the foundation for a positive user experience. Done well, onboarding can lead to increased customer retention and, ultimately, revenue. 5 takeaways about onboarding * Focus on onboarding as a crucial aspect of customer retention. * Consider the difference between product-led and sales-led onboarding. * Use the Eureka model for onboarding, which includes three stages: aha moment, activation, and habituation. * Set clear goals and metrics for onboarding success. * Create user personas and provide a seamless user experience in onboarding. The Eureka model for onboarding The Euroka model includes three stages: * The aha moment: the user realizes the value of the product or service * Activation: activation is when the user takes action to start using the product * Habituation: habituation is when the user becomes a regular and habitual user of the product These stages should be thought of as a journey that the user goes through in order to fully engage with and benefit from the product. Show Notes * https://www.linkedin.com/in/ramlijohn/ Timestamps 02:20 - Ramli John's journey into onboarding and expertise in the field 07:30 - The impact of onboarding on customer retention 11:10 - Product-led vs sales-led onboarding: which is better? 14:30 - The Eureka model for onboarding and its three stages 18:20 - Setting goals and metrics for successful onboarding 21:20 - Creating user personas for effective onboarding 25:10 - The importance of a seamless user experience in onboarding 29:00 - Different types of onboarding teams and their responsibilities 35:00 - The role of customer success and marketing teams in onboarding 37:00 - The process of writing a book and the importance of beta readers This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 12 May 2023 | 3 Bets for Spotify's future of Growth w/ Tommy Walker | 00:42:25 | |
On their latest investor day, Founder and CEO Daniel EK presented 6 bets for the future, of which 3 are unknown. In this Tech Bound episode, Tommy Walker and Kevin discuss the 3 unknown bets Spotify might pursue as part of its strategy. They discuss the importance of infrastructure for live streaming and the potential for an incubator program to help discover new artists. They also discuss the possibility of independent artists being able to provide a Patreon equivalent on Spotify and concert streaming. SHOW NOTES TIME STAMPS 00:01:25 - The six bets for Spotify's future 00:02:45 - Live streaming 00:11:15 - An incubator program for new artists 00:16:35 - A Patreon equivalent on Spotify 00:21:45 - Concerts 00:27:15 - Data analysis and personalization in the music industry 00:32:00 - Marketing music in the digital age 00:37:00 - How Spotify could test artists for their potential This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 19 Jun 2023 | Growth ideas for Calendly w/ Kieran Flanagan, CMO @ Zapier | 00:35:12 | |
Today, I’m unpacking a fascinating conversation with Kieran Flanagan, CMO at Zapier and former SVP of Marketing at HubSpot. This discussion centers on Calendly, a scheduling app used by millions, and its strategic acquisition of Prelude. We talk about the critical role of platforms in product-led growth (PLG) businesses. AI tools, for instance, are seen not as standalone products but platform features. Canva's freemium text image generator exemplifies a platform disrupting the market. Grammarly and Jasper also come up in the context of branding and market disruption. Distribution is vital for platforms. Calendly's acquisition of Prelude, an HR enterprise tool, is a case in point. Flanagan compares Calendly's potential growth strategy to HubSpot's approach of building individual hubs around the contact record, each catering to different roles like marketing, sales, customer success, and operations. We also explore the idea of Calendly morphing into a platform and integrating with other established products to multiply its value, for example, Gong, Outreach, Chorus, Jira, Monday, Asana, Dovetail, and Qualtrics. Lastly, Flanagan shares some intriguing marketing ideas for Calendly, including acquiring a company like Lyre for its distribution capabilities and using Calendly to understand where time gets wasted or lost within an organization, thereby helping to optimize productivity. About Kieran Flanagan Introducing Kieran Flanagan: * Current Chief Marketing Officer at Zapier and former Senior Vice President of Marketing at HubSpot. * Known for strategic insights and innovative ideas in the tech industry. * Expert in product-led growth (PLG) businesses and the importance of becoming a platform. * https://www.linkedin.com/in/kieranjflanagan/ * https://twitter.com/searchbrat Notes on the product, market, company and challenges Product * Calendly = scheduling app used by +10M people, from tech workers to yoga class instructors * Vision: be THE go-to platform for work and leisure life planning * Basic explanation: you want to schedule time with someone → all you need to do is share your Calendly, and they can pick a time * You can set a time limit, charge them for your time, and define time slots Company * Founded in 2013 by Tope Awotona * profitable today * Valued at $3b in 2020 by raising $350M from investors + Awotona’s life savings Growth * Massive growth during the pandemic: 50% Y/Y revenue growth in 2021 (about $85M) * growing faster than companies like Zapier or DocuSign * 53% market share in the US Market * appointment scheduling market: ~$300M in 2021 * 13-19% CAGR (compound annual growth rate) * predicted to reach $500-$700M in 2027 * Direct competitors: calendar.com, Setmore, Timetrade * Indirect competitors: Google, Hubspot, Drift * Trends: * big players like Google getting into the market * remote work = accelerant for scheduling software * More professions use scheduling software, e.g. doctors Challenges * Google entered the market: Google Workspace customers ($7.99) can provide scheduling with their Google Calendar * 2nd largest calendar app after Outlook, > 500M people * If Google Calendar was a social network, it would be bigger than Twitter or Snapchat * Calendly needs to win the enterprise segment * Calendly needs to build more features for verticals like Sales, HR or Productivity Context of the episode * Calendly acquired Prelude * Predule = enterprise interview scheduling app for recruiting * Prelude raised $2.4M and has hundreds of customers * makes it easier to schedule a series of interviews (journey) with several stakeholders without the typical back and forth * more than just scheduling: provides information to applicants, Interviewer prep, and hiring analytics This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 11 Apr 2021 | Guillaume Cabane about Growth and becoming the VC of your time | 00:38:54 | |
Guillaume Cabane comes on the Tech Bound podcast to talk about investing your time like a VC, building Growth roadmaps, and running experiments. A true master of his craft, Guillaume is the former VP of Growth at Drift, Segment, and Mention, current VP of Growth Gorgias, and advisor to G2, Abstract, Metadata, Madkudu, MonkeyLearn. Timestamps: Show notes Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 #growth #growthmarketing #vc This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 05 May 2021 | April AMA: Startup SEO, reviving flat traffic, starting a new job, developing ideas & more | 00:26:53 | |
All questions: https://twitter.com/Kevin_Indig/status/1382460583564480512 Timestamps Shownotes Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 14 Jul 2021 | Joost de Valk on improving the web, schema, and the CMS market | 00:38:39 | |
In this Tech Bound podcast, I speak with legendary founder Joost de Valk about the importance of Schema for the web, the CMS landscape, and SEO Fitness. You probably know him from Yoast, the #1 WordPress plugin for SEO, but Joost has to offer way more. TIMESTAMPS SHOW NOTES This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 20 Nov 2019 | What SEOs should learn from Product Development | 01:00:58 | |
In this episode of Tech Bound Conversations, I talk to Malte Landwehr (VP of Product at Searchmetrics, a German SEO platform) about: 0:00 How Germans show their love by forcing foreigners to drink Club-Mate. www.kevin-indig.com/tech-bound/ #seo #product #software #saas #techbound This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 20 Nov 2019 | Why SEO Ranking Factors are category-specific | 00:37:29 | |
In this episode of Tech Bound Conversations, I talk to Jordan Koene (CEO of Searchmetrics Inc.) about: 0:00 Intro www.kevin-indig.com/tech-bound/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 20 Nov 2019 | How to build killer online businesses w/ Nick Eubanks | 00:54:19 | |
Everybody wants to build profitable online businesses but it's tough as nails. In this Tech Bound Conversation, I talk to Nick Eubanks from FromTheFuture about what makes an online business successful and how to build one. Timestamps: https://www.kevin-indig.com/tech-bound/ #SEO #nickeubanks #onlinemarketing #onlinebusiness #internetbusiness #keywordresearch This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 20 Nov 2019 | Measuring site performance the right way w/ Bartosz Goralewicz | 01:12:11 | |
In this episode of Tech Bound Conversations, I talk to Bartosz Goralewicz, CEO and founder of Onely, about: 0:00 Intro https://www.kevin-indig.com/tech-bound/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 20 Nov 2019 | Learning machine learning for SEO w/ Britney Muller | 00:53:24 | |
Birtney Muller, Senior SEO Scientist at Moz, talks about Machine Learning, learning in general, elephants, and crazy chess stories! 0:00 Intro
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 11 Dec 2019 | The future of entities, Fraggles, and API indexing w/ Cindy Krum | 00:55:33 | |
In this Tech Bound Conversation, I talk with Cindy Krum about Google's Indexing API, Fraggles, and entity recognition with machine learning. 0:00 Introduction Show notes: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 18 Dec 2019 | How to dominate Influencer Marketing and Social Engineering w/ Joe Sinkwitz | 01:09:16 | |
In this Tech Bound Conversation, I speak to Joe Sinkwitz about Influencer Marketing, Social Engineering, and Black Hat SEO. Joe is the founder and CEO of Intellifluence and Digital Heretix, SEO legend, and Influencer Marketing expert. Timestamps Show notes This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 29 Jan 2020 | The ins and outs of Quora for Marketers with JD Prater | 01:06:35 | |
In this Tech Bound Conversation, I speak to JD Prater, Evangelist at Quora. I was stunned by the depth of transparency JD provides in his answers on Quora ranking factors and the algorithm. If you care about Quora in any sense, you need to check this episode out! Timestamps: Shownotes:
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 12 Feb 2020 | How to grow your marketing career with Scott Tousley | 00:39:10 | |
In this Tech Bound Conversation, I speak with Scott Tousley, Senior Team Lead of User Acquisition at Hubspot, about growing your career in marketing. If you want to progress faster or pivot the trajectory you’re on, this conversation is for you! Timestamps Show notes
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 04 Mar 2020 | Widget links, goldmines and Sergey Brin | 01:02:08 | |
In this Tech Bound Conversation, I speak to Jim Christian, Found and CEO of Advanced Search Summit and Blush Digital, about the crazy link building tactics he pulled off at Head of SEO at Godaddy, buying Sergey Brin dinner, and starting a vastly successful SEO conference. Timestamps Show notes
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 15 Jun 2020 | What makes a good SEO? W/ Andy Crestodina | 00:39:18 | |
What makes people good at Search? Lifestyle business vs. scale - what are the pros and cons? What can you learn from starting a well-established web dev agency? Andy Crestodina and I covered all of these questions and more in this Tech Bound podcast. Timestamps: Show notes:
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 22 Jun 2020 | Alexis Sanders on Tech Bound | 00:53:24 | |
In this Tech Bound Conversation, I speak to Alexis Sanders, senior SEO at Merkle and creator of many excellent SEO articles and presentations, about mathematic, the joy of learning, and solving complex SEO problems. 0:00 Introduction Alexis on Twitter: https://twitter.com/AlexisKSanders This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 24 Jul 2020 | Sam Oh - The art of video storytelling | 00:50:01 | |
Sam Oh is the mastermind behind Ahrefs’ video channel. Without any prior experience, he “figured out” how to grow it from 0 to 500,000 viewers and 150,000 subscribers! Let that sizzle on your tongue. In this interview, I talk with Sam about
Do not - I repeat: DO NOT - miss this one. It’s a treat. A juicy, chocolate-wrapped story of a true Marketer. 0:00 Introduction Subscribe: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Peter Mckinnon: https://www.youtube.com/channel/UC3DkFux8Iv-aYnTRWzwaiBA This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 18 Aug 2020 | Weekly Finds - Week 34 | 00:06:22 | |
Weekly Finds episode #34 https://www.kevin-indig.com/weekly-finds-week-34-2020/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 26 Aug 2020 | Weekly Finds - Week 35 | 00:04:30 | |
Weekly Finds - Week 35 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 02 Sep 2020 | Weekly Finds - Week 36 | 00:06:51 | |
Weekly Finds - Week 36 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 09 Sep 2020 | Weekly Finds - Week 37 | 00:07:10 | |
Weekly Finds - Week 37 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 10 Sep 2020 | Making enterprise SEO work w/ Jared Gardner | 00:53:40 | |
Enterprise SEO is extremely tough but there is a guy who figured it out with an $8b company: Jared Gardner. In this episode, Jared shares how he gets things done, how to develop your in-house career, and the difference between agency vs. in-house work. Timestamps: Show notes: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 15 Sep 2020 | Weekly Finds - Week 38 | 00:09:06 | |
Find the subscription and articles on This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 22 Sep 2020 | The state of AI and SEO w/ Christopher Penn | 00:50:49 | |
Christopher Penn is the co-founder/Chief Data Scientist at Trust Insights, co-host of Marketing Over Coffee, and three-time IBM Champion in IBM Analytics. In this Tech Bound podcast, Christopher Penn lays it all out: the impact of GPT-3 on SEO, what you can do with machine learning and what not, and the tools he uses for the AI-powered SEO process. Timestamps Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Show notes #marketing #ai #machinelearning #seo This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 28 Sep 2020 | Making SEO more inclusive w/ Areej AbuAli | 00:37:42 | |
Areej AbuAli is the founder of "Women in Tech SEO" and technical SEO at Zoopla. In this conversation, we speak about the goal and background of Women in Tech SEO, the inequality women and members of minority groups face, and how we can change that. Timestamps Show notes #marketing #seo #womenintechseo #equality This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 23 Sep 2020 | Weekly Finds - Week 39 | 00:11:26 | |
Weekly Finds - Week 39 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 30 Sep 2020 | Weekly Finds - Week 40, 2020 | 00:09:40 | |
This week with partially indexed sites, search performance patterns, guest posting done right, short vs. long copy, and the entertainment/value curve. https://www.kevin-indig.com/tech-bound/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 07 Oct 2020 | Weekly Finds - Week 41, 2020 | 00:08:16 | |
Weekly Finds - Week 41, 2020 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 14 Oct 2020 | Weekly Finds - Week 42, 2020 | 00:08:40 | |
This week with "boring niche" link building, making analytics successful in your company, good welcome emails, and the impact of loading the main content first. www.kevin-indig.com/tech-bound This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 21 Oct 2020 | Weekly Finds - Week 43, 2020 | 00:10:01 | |
Weekly Finds - Week 43, 2020 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 27 Oct 2020 | Weekly Finds - Week 44, 2020 | 00:07:05 | |
Subscribe to get the notes and more content: www.kevin-indig.com/tech-bound This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 04 Nov 2020 | Weekly Finds - Week 45, 2020 | 00:06:08 | |
Get the full notes and more under https://www.kevin-indig.com/weekly-finds-week-45-2020/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 13 Nov 2020 | Tech Bound - Phil Nottingham - Audio | 00:40:19 | |
Phil Nottingham is the Brand & Marketing strategist at Wistia, a Youtube competitor. In this conversation, I speak with Phil about the power of long-form video, audience targeting, brand building, Shakespeare, and more. Timestamps: Show notes: Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 10 Nov 2020 | Weekly Finds - Week 46, 2020 | 00:10:30 | |
Read it here: https://www.kevin-indig.com/weekly-finds-week-46-2020 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 18 Nov 2020 | Weekly Finds - 47 | 00:09:09 | |
Weekly Finds - 47 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 18 Nov 2020 | Aaron Orendorff on best-in-class Content Marketing, e-commerce, and the "Sticking Point" | 00:51:34 | |
Aaron Orendorff is the VP of Marketing at Common Thread Collective and overall Content Marketing and Copy genius. In this podcast, we speak about non-linear buyer journeys, "The Sticking Point", best in class Content Marketing, and "Ground Zero" keywords. This podcast is a legit treasure trove of knowledge for any marketer! Timestamps: Show notes: Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 25 Nov 2020 | Weekly Finds - Week 48, 2020 | 00:11:28 | |
Weekly Finds - Week 48, 2020 by Kevin Indig This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 06 Jan 2021 | SEO Testing 101 with Will Critchlow | 00:48:06 | |
Will Critchlow, founder and CEO of Searchpilot and organizer of Search Love, talks about the ins and outs of SEO testing. We also cover how SEO changed over the last 15 years and how curiosity is the key to last a long time in the game. Timestamps Show notes This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 20 Jan 2021 | Jimmy Daly: Succeeding at Content Marketing, Superpath, and career-building | 00:43:48 | |
Jimmy Daly is the founder of Superpath and former VP of Growth at animals, one of the leading agencies and advocates of content marketing. Jimmy and I speak about being successful at the business side of content marketing, his new company Superpath, and how content marketers can build a six-figure income career. Timestamps: Show notes: Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||
| 05 Feb 2021 | Nigel Stevens on SEO data, forecasting, and agency value | 00:39:19 | |
Nigel Stevens, CEO & Founder of Organic Growth Marketing and former Head of SEO of BigCommerce, talks to me about using SEO data the right way, SEO forecasting, and how agencies can provide real value to their customers. Timestamps: Show notes: Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com | |||