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Explore every episode of Startups For the Rest of Us

Dive into the complete episode list for Startups For the Rest of Us. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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Pub. DateTitleDuration
04 Oct 2022Episode 628 | The 5 PM Pre-Validation Framework00:29:32

In episode 628, join Rob Walling on a solo adventure where he dives into his newest framework. The 5 PM Pre-Validation Framework is a helpful way to evaluate different startup ideas through a set of criteria to gauge the size of the opportunity.

Want to download the PDF version the the 5 PM Pre-Validation Framework? Join the Startups For The Rest Us Mailing List, and we'll send you the link in the first email. Look for the orange email opt-in widget on the page.

Topics we cover: 

  • 3:37 - Why is it called The 5 P.M. Idea Validation Framework?
  • 4:06 - Problem
  • 6:23 - Purchaser
  • 8:17 - Pricing Model
  • 9:00 -  Market
  • 12:48 - Product-Founder Fit
  • 13:21 - Pain to validate the product
  • 13:59 - Evaluating two business ideas through Rob’s 5PM framework

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

11 Oct 2022Episode 630 | Approaching $1M ARR as a Niche SaaS Founder00:33:56

In episode 630, Rob Walling chats with Jonathan Weinberg, who is the founder of Builder Prime, a CRM software for home improvement contractors. We chat about how he came up with the idea for Builder Prime, getting early traction, and finding product-market fit.

Topics we cover: 

  • 2:46 - Getting Builder Prime to almost $1M ARR
  • 3:32 - Deciding who to hire next
  • 4:40 - How did Jonathan come up with the idea for Builder Prime?
  • 8:29 - Jonathan's decision to quit his day job and work on Builder Prime before it made any money
  • 10:55 - The unique steps that Jonathan took to get early traction
  • 17:05 - When did Jonathan realize he had product-market fit?
  • 24:04 - Jonathan’s hockey stick growth moment
  • 28:31 - What’s next for Jonathan?

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

18 Oct 2022Episode 631 | Re-writing Your Codebase, Stair Stepping, and Difficult Founder Decisions00:28:11

In episode 631, join Rob Walling for a solo adventure as he answers listener questions on topics ranging from when to rewrite your codebase to founder salaries and balancing your founder vs. developer mindset.

Episode Sponsor

Find your perfect developer or a team at Lemon.io

The competition for incredible engineers and developers has never been more fierce.  Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months.  With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 2:32 - Is there any validity that rewriting our code and changing our tech stack will get us to a higher multiple at a future exit?
  • 8:08 - Founder salaries
  • 12:16 - Using the stair step approach to create a course
  • 15:20 - Can you sell a Zapier-type connection between several products as an early MVP for your target market?
  • 20:06 - Founder mindset vs. developer mindset

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

25 Oct 2022Episode 632 | Hot Take Tuesday: Figma Exit, Side Project Distraction, No Code Dogma00:37:32

In episode 632, join Rob Walling and Einar Vollset for Hot Take Tuesday, where they analyze and discuss some of the latest news. Some topics covered include the Figma exit, side project distractions, no-code apps, and more.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce.  Lemon.io/ helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months.  With Lemon.io/, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 2:35 - Adobe acquires Figma
  • 8:20 - Growing one product to $20k MRR vs. launching a bunch of side projects
  • 18:43 - Apple’s anti-ad tracking crackdown
  • 25:58 - Building no-code apps
  • 31:12 - Watching movies at 1.5x speed

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

01 Nov 2022Episode 633 | Building SaaS Plus a Two-Sided Marketplace00:34:47

In episode 633, Rob Walling chats with Matt Wensing, the founder of Summit. Matt is no stranger on the podcast. And we talk about Matt's decision to change Summit's brand positioning and the far-reaching impact on his business.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce.  Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months.  With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 2:24 - Matt’s decision to change Summit’s positioning
  • 15:22 - Redesigning Summit’s website
  • 22:39 - The dangers of scaling up before you have product-market fit
  • 24:43 - The response to Summit’s relaunch
  • 29:33 - How Summit is evolving into a 2-sided marketplace

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

08 Nov 2022Episode 634 | Naming Your Startup, Tapping Out a Niche, and Licensing Your IP00:31:19

In episode 634, join Rob Walling for another solo adventure where he answers listener questions on topics ranging from naming your startup to initial aha moments and how to know if you have tapped out a specific niche.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce.  Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months.  With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 2:38 - Naming your startup
  • 6:02 - How to know if you tapped out a specific niche?
  • 13:21 - Did you have an initial aha moment when you felt that this was the winning idea to start up?
  • 22:25 - How would you value your time if you have a client that is gonna be competing in the same space?

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

15 Nov 2022Episode 635 | Where Are They Now? Catching up with TinySeed Tales' Tony Chan00:32:27

In episode 635, Rob Walling catches up with Tony Chan, the co-founder of CloudForecast, an AWS cost monitoring tool. Tony shared his victories, challenges, and failures in TinySeed Tales Season 3. It has been over eight months since we recorded the final episode.

In this episode, we reflect and catch up on what’s been happening with Tony and CloudForecast.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce.  Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months.  With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 3:03 - Losing one of CloudForecast’s engineers
  • 5:35 - Tony’s approach to hiring engineers
  • 8:31 - Did Tony end up hiring someone to help with content marketing?
  • 17:32 - What is Tony struggling with right now?
  • 21:07 - Managing your founder psychology
  • 25:08 - Tony’s recent conundrum

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

22 Nov 2022Episode 636 | A Customer-Led Approach to Driving More Recurring Revenue00:27:26

In episode 636, Rob Walling chats with Claire Suellentrop about the new book she co-wrote with her co-founder, Georgiana Laudi. The book is called Forget the Funnel: A Customer-Led Approach to Driving Predictable Recurring Revenue. Gia and Claire have run a consulting firm for the past several years where they are working with startups and SaaS companies to help them learn more about their customers in order to drive more revenue. And this book is a distillation of their learnings.

Topics we cover:

  • 1:09 - Why did Claire name their new book, Forget the Funnel?
  • 2:36 - A three-step approach for unlocking customer-led growth
  • 3:09 - A framework for getting inside your customers’ heads
  • 14:01 - How to learn from future customers
  • 20:21 - Applying and operationalizing all your customer insights

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

29 Nov 2022Episode 637 | B2B vs. B2C, Hiring for Sales, and Bootstrapping a 2-Sided Marketplace00:23:35

In episode 637, join Rob Walling for another solo adventure as he answers a handful of listener questions. Topics covered range from hiring your first salesperson and acquiring a web app to dealing with the fear of having your idea copied and why bootstrapping a two-sided marketplace is usually a bad idea.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce.  Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months.  With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 1:14 - You either die a consumer startup hero, or you live long enough to see yourself become a B2B SaaS founder.
  • 2:40 - Hiring your first salesperson
  • 9:36 - Bootstrapping a talent marketplace
  • 15:10 - Acquiring a web app
  • 19:40 - Getting over your fear of being copied when doing idea validation interviews

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

06 Dec 2022Episode 638 | How to Generate Startup Ideas (Plus 8 Ideas You Can Steal)00:38:31

In episode 638, Rob Walling chats with Justin Vincent about how to generate startup ideas. They share 8 startup ideas in this episode along with Justin’s approach for coming up with thousands of startup ideas.

Topics we cover: 

  • 1:58 - Coming up with SaaS ideas
  • 3:51 - Transcription for team meetings
  • 11:42 - Online time capsule
  • 15:41 - Pest control using drones
  • 20:29 - Prerecorded live interviews
  • 25:06 - Special diet builder
  • 26:30 - AI-casting director
  • 29:53 - Cash burn alert for VC
  • 31:47 - database modeling tool

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

13 Dec 2022Episode 639 | The Secret Sauce to Building Happy, Motivated Teams00:38:02

In episode 639, Rob Walling chats with Andrew Berkowitz, the co-founder and CEO of Suggestion Ox, about the secret sauce to building happy, high-performing teams and how we as founders need to unlearn some of the strict policies that have been in place for hundreds of years.

Suggestion Ox is a feedback platform that helps HR teams build candid communication between leadership and employees. And before that, Andrew co-founded a sports management platform that was acquired in 2021.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce.  Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months.  With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 2:10 - Why trust is the key ingredient when building high-performing teams
  • 6:56 - Flexible vacation policies
  • 9:17 - Flexible work hours
  • 15:08 - The link between remote work and hiring and retaining great employees
  • 18:14 - Using transparency to build trust with your team
  • 19:43 - How transparent should you be with your team for temporary issues?
  • 21:55 - Does this approach to trust and transparency work at scale?
  • 25:57 - Getting better at giving constructive feedback as a manager
  • 28:20 - Is it possible to hire the best people at scale?
  • 32:08 - Andrew’s approach to dealing with bad apples or people who slack off
  • 36:41 - Building a company culture where employees feel safe to give candid feedback

Links from the Show:

Andrew Berkowitz I Twitter

Suggestion Ox

20 Dec 2022Episode 640 | Hot Take Tuesday: Recession and Bootstrappers, ChatGPT, Twitter Drama00:44:53

In episode 640, join Rob Walling, Einar Vollset, and Tracy Osborn for Hot Take Tuesday, where they analyze and discuss some of the latest news. We dig into ChatGPT, the new tool everyone is talking about from OpenAI. We also discuss Elon Musk acquiring Twitter and the drama around this entire endeavor and whether or not the U.S. is in a recession right now.

Topics we cover: 

  • 2:06 - ChatGPT
  • 14:29 - Is there a path to bootstrap an AI startup?
  • 18:59 - Is the U.S. in a recession right now?
  • 29:37 - Elon Musk acquiring Twitter and the drama around his early moves

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

27 Dec 2022Episode 641 | Dealing with High Churn, Rolling Out an MVP, and More Listener Questions00:31:27

In episode 641, join Rob Walling for a solo adventure as he answers more listener questions. Topics covered range from dealing with high churn when your tool is project-based, what product feedback to listen to in the early days, and when to hire project-level thinkers vs. task-level thinkers.

Topics we cover: 

  • 3:18 - Dealing with high churn when your tool is project-based
  • 8:38 - Going upmarket
  • 9:42 - Who to listen to in the early days to improve your product
  • 15:47 - Should I worry about people copying my business idea?
  • 24:26 - Should I join MicroConf Connect if I’m still in the idea validation phase?
  • 25:54 - Hiring project-level thinkers vs. task-level workers

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

03 Jan 2023Episode 642 | The Pros and Cons of Building a No-Code MVP00:37:55

In episode 642, Rob Walling chats with Tara Reed, who is the founder of Apps Without Code. We talk about her journey getting into no-code, bootstrapping Apps Without Code to $5M ARR, and the decision she made last year to throttle growth to become more profitable. In our conversation, we also cover some of the pros and cons of no-code tools, along with some entrepreneurial mindset shifts that new entrepreneurs need to make.

Topics we cover: 

  • 1:46 - How Tara came up with the idea for Apps Without Code
  • 3:56 - Why Tara deliberately scaled the business back from $5M to $3M in ARR
  • 5:35 - Tara’s approach to building the Apps Without Code Team
  • 6:04 - Two ways that Apps Without Code makes money
  • 10:50 - The biggest no-code limitations today
  • 16:29 - Using no-code tools to build MVPs and internal apps
  • 19:07 - Tara’s preferred no-code platform
  • 20:24 - The biggest positives of building with no-code tools
  • 22:40 - The biggest drawbacks of building with no-code tools
  • 26:56 - 3 entrepreneurial mindset shifts that new founders need to make

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

10 Jan 2023Episode 643 | Feature Flags, Impostor Syndrome, and More Listener Questions with Derrick Reimer00:41:25

In episode 643, Rob Walling chats with fan favorite Derrick Reimer, the founder of SavvyCal, as they answer listener questions. They cover topics ranging from SaaS feature flags to communicating product needs to a technical founder and combating imposter syndrome.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 2:17 - How to think about feature flags for different pricing tiers
  • 10:31 - How to communicate product needs to a technical cofounder
  • 22:03 - When to put your main SaaS on the backburner
  • 28:13 - Combating developer imposter syndrome

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

17 Jan 2023Episode 644 | Buying Back Your Time with Dan Martell00:36:28

In episode 644, Rob Walling chats with Dan Martell about founder productivity, delegating, and the difference between being effective and efficient. Dan also shares the key frameworks from his first book, Buy Back Your Time, which was released this week.

Topics we cover: 

  • 2:40 - Dan’s process for writing his first book
  • 7:56 - The Buyback Principle
  • 12:31 - Hiring and delegating to an assistant
  • 18:02 - The Buyback Loop: Audit, Transfer, and Fill
  • 25:19 - Why no one does it right, and I can’t afford to hire are limiting beliefs
  • 30:53 - 1-3-1 hack

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

24 Jan 2023Episode 645 | Anti-Bro, Nuanced Thinking, and Being Good vs. Being Great (A Rob Solo Adventure)00:24:08

In episode 645, join Rob Walling for a solo adventure where he covers whether bootstrapping is the anti-bro movement, the difference between working with someone good vs. someone great, and the rise of outrage culture on social media and how that doesn’t leave much room for nuanced thinking.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 3:28 - The anti-bro startup movement
  • 8:58 - Outrage culture on social media
  • 12:49 - Declining a $9M acquisition at 18
  • 16:14 - What startup founders can learn from outlier performers
  • 22:23- The difference between being good vs. being great

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

31 Jan 2023Episode 646 | Building a Recurring, Annual Price Increase Into Your SaaS00:26:24

In episode 646, Rob Walling catches up with James Kennedy, the founder of ProcurementExpress, about James’s unconventional approach to price increases. Every year, James does an annual price increase across the board. He talks about how he communicates it to both leads and customers, the pros and cons of this approach, and why it is been a net positive for the business.

Topics we cover: 

  • 2:03 - About ProcurementExpress
  • 4:41 - How big is the ProcurementExpress team?
  • 7:43 - Why did James change the company name?
  • 9:48 - What led James to settle on an 8% annual price increase for all customers
  • 15:02 - Communicating the annual price increase to new customers
  • 17:01- How James uses these annual price increases to close more deals
  • 17:36 - When you shouldn’t do annual price increases
  • 23:04 - SaaS buying patterns that James sees
  • 24:00 - The best subject line that James has ever written

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

26 Jan 2023Episode 645.5 | Bonus Episode: Mastermind Matching Applications Are Open00:06:17

Mastermind Matching applications are now open. 

Whether you are in the process of validating your SaaS idea and looking for product-market fit to finding a scalable marketing channel, or maybe you are looking for an extra dose of accountability and support as you grow the company, joining a mastermind can help.

With hundreds of successful matches under our belt, we have brought together founders from all walks of life, from over 50 countries across 20 time zones, with a collective $150M+ in ARR.

To do this, we focus on a number of key data points to get a feel for each entrepreneur’s experience level, expectations, work and personality styles, and other key criteria that allow us to make informed matches, including:

  • Location
  • Time zone
  • Language
  • Experience Level
  • Current Revenue Level
  • Goals
  • Skill Set
  • Industry served
  • Whether or not this is your first business
  • If you already have 1 or more established businesses (like an agency) and building a SaaS as a 2nd business, etc.

We've also made some big updates to the content in our mastermind program, including adding a series of 3 mentor sessions to tackle topics and challenges you are likely to experience based on where you are currently at with your business. These mentor sessions range from how to structure and get the most value out of your mastermind to mastering customer interviews, building a marketing flywheel, and hiring and onboarding your first few employees.

For those of you who sign up for a mastermind and are doing more than $500k in ARR, you'll be invited to attend three virtual office hours with Rob Walling, Co-Founder of TinySeed + MicroConf & Einar Vollset, Co-Founder of TinySeed.

Links from the Show:

07 Feb 2023Episode 647 | Equipping Sales & Support With Critical Product Knowledge As You Grow00:40:56

In episode 647, Rob Walling chats with Whitney Deterding about product marketing and how to equip sales, support, and your entire team with critical product knowledge as you grow. We dive into how to communicate all aspects of your product, from individual features to benefits and use cases.

When you're one or two people, you're doing all of this as a founder, but the moment you have three, four, or more people on your team, you have to figure out a way to communicate how the product is changing effectively. Otherwise, your prospects, sales, and support won't know that.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 4:08 - What is product marketing?
  • 8:56 - How do you implement cross team knowledge sharing?
  • 14:54 - When should you start writing product or launch briefs?
  • 16:35 - Training new sales and customer success people
  • 23:05 - How to equip your salespeople
  • 31:18 - Product positioning
  • 35:13 - How to navigate positioning changes over times

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

02 Feb 2023Episode 646.5 | Bonus Episode: A Big Change to MicroConf00:05:13

In this bonus episode of Startups For the Rest of Us, we realized that we have never talked about the refocusing of MicroConf US and MicroConf Europe and growing our extended hallway track to focus on helping founders build more connections.

Since we started the event in 2011, we've done 35 of them now. The feedback we've always gotten is that the hallway track is the best part of MicroConf, and the speakers are an excuse to get us all in a room so that we can meet one another and build those relationships.

After Covid hit, we decided to take a chance and adjust our traditional format. We cut down the number of speakers and focused more on additional ways to grow the hallway track. In MicroConf US - Denver - this April, we’re at 5 speakers. All the rest of the time is spent doing activities and connecting with other founders, including through offsite adventures, roundtables, workshops, etc.

Finally, we’ve also introduced Founder by Founder, which is like speed networking. We set a seven-minute timer and encouraged everyone to talk to someone they don't know and introduce themselves.

Whether it's at the workshops, the offsite adventures, or Founder by Founder, we've found getting out of your bubble and connecting with other founders has been an extremely valuable change and a shift to the way that the MicroConf in-person events happen.

Head over to Microconf.com/events to see all of our events happening this year.

14 Feb 2023Episode 648 | Competing with a Non-Profit, Driving Traffic to A Landing Page, and More Listener Questions00:27:46

In episode 648, join Rob Walling for a solo adventure where he answers a bunch of listener questions. Some topics covered include competing against a nonprofit, validating step 1 app marketplace businesses, and driving traffic to idea validation landing pages.

Topics we cover: 

  • 2:02 - Competing against a nonprofit as a startup
  • 4:11 - The trend of bigger companies building more projects in adjacent verticals
  • 8:03 - Incorporating as a Delaware C Corp
  • 9:57 - Bootstrapping a spinoff startup from a dev agency
  • 14:27 - How to go to market when solving a latent pain
  • 19:09 - How to validate step 1 app marketplace businesses
  • 22:19 - Driving traffic to an idea validation landing page

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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09 Feb 2023Episode 647.5 | Bonus Episode: TinySeed Application Q&A Livestream00:58:58

In this bonus episode, we are playing back the audio from yesterday’s TinySeed Application Q&A livestream.

The TinySeed team (Rob Walling, Tracy Osborn, and Alex McQuade) answers questions from the audience about the application process.

TinySeed is a year-long, remote accelerator designed for early-stage SaaS founders. Our program is designed to help founders with a revenue-generating SaaS optimize product-market fit and grow faster. 

Spring 2023 applications are open until from February 6th to February 19th, 2023.

For more information about the program and application process, check out https://tinyseed.com/program

Links from the Pod

21 Feb 2023Episode 649 | Learning to Sell SaaS as a Founder (Book Recommendation)00:39:13

In episode 649, Rob Walling chats with Pete Kazanjy about his book Founding Sales, which is designed to help SaaS founders learn how to sell as well as how to hire and scale sales. We cover a lot, including objection handling, how to ask for the sale, and mindset shifts you need to make when learning how to sell.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 3:53 - Overview of Founding Sales
  • 7:54 - Growing TalentBin to $6M ARR
  • 10:28 - What Pete is working on today with Atrium
  • 12:28 - Mindset changes when doing sales for the first time
  • 19:26 - Speed vs. production value for sales materials
  • 22:46 - Handling objections
  • 26:50 - Asking for the sale
  • 31:03 - Relentless execution
  • 32:15 - What sets good sales reps apart from those that struggle?

Links from the Show:

28 Feb 2023Episode 650 | Building vs. Buying a SaaS, Day Job Constraints, and More Listener Questions00:25:41

In episode 650, Rob Walling answers more listener questions. We cover topics like how to get more customers while working a full-time job, talking to users when there is a language barrier, and whether to buy vs. build a SaaS product.

Topics we cover: 

  • 1:59 - Buying a small SaaS for $10,000 vs. getting financing and buying a SaaS for 6-figures
  • 8:00 - How to get more customers while working full-time
  • 13:33 - Can you hire someone to find an established SaaS business for you to buy?
  • 16:40 - Diverse entrepreneurship podcast recommendations
  • 20:08 - Talking to users when there is a language barrier

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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07 Mar 2023Episode 651 | From Side Hustle to Full-time & Profitable (with Mike Taber)00:36:29

In episode 651, Rob Walling catches up with fan favorite Mike Taber, who co-hosted the first 448 episodes of Startups For the Rest of Us. The last time he was on the podcast, Bluetick was still a side hustle. Now, 15 months later, he shares that the app is now profitable, supporting him full-time, and gives an update on some key parts of his entrepreneurial journey.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 1:34 - An update on Bluetick
  • 6:26 - Is Bluetick a profitable business?
  • 8:59 - Why Mike decided to pivot his company to supporting agencies
  • 13:34 - Setting up Bluetick to scale from 1x to 500x volume
  • 15:33 - Is Mike doing much marketing these days?
  • 19:12 - Mike’s celebration moment in the past 15 months
  • 20:40 - When Mike realized he had product-market fit
  • 23:54 - How Mike thinks about implementing new features
  • 24:55 - Mike’s low point in the past 15 months
  • 26:27 - What changed that allowed Mike’s business to grow so dramatically over the past year?
  • 32:50 - Is Mike planning to update his marketing to position the product to agencies?

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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14 Mar 2023Episode 652 | Mixing No-code with Code, Developer Superpowers, $5k Angel Check, and More Listener Questions00:42:51

In episode 652, Rob Walling answers more listener questions with Derrick Reimer, the founder of SavvyCal. They cover topics from the most important superpower for developers to the best resources for learning how to code and should you ever mix no-code with code.

Topics we cover: 

  • 2:03 - The most important superpower for developers
  • 11:39 - Combining no-code with code
  • 20:31- Should you take a $5k angel investment?
  • 25:30 - How to do outreach for initial idea validation calls
  • 29:09 - How should bootstrapped founders handle the Section 174 changes
  • 33:50 - Best resources to learn how to code

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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21 Mar 2023Episode 653 | Armageddon Beer, Developing Taste, and What if I Succeed? (A Rob Solo Adventure)00:24:25

In episode 653, join Rob Walling for a solo adventure where he talks through three topics, including the story of an Armageddon beer, developing taste, and an important question that all entrepreneurs should ask themselves.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 1:41 - The Armageddon beer story
  • 10:49 - Developing taste as an entrepreneur
  • 18:25 - What if I succeed?

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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28 Mar 2023Episode 654 | Shipping Every Day for 10 Years with Tom Merritt00:46:57

In episode 654, Rob Walling chats with Tom Merritt, who is the host of multiple shows, including Daily Tech News, Know A Little More, Sword & Laser, Cordkillers, and more. Tom has more podcasts than anyone I know, and this episode will be a little different since Tom is not a SaaS founder or someone who wrote a book for founders.

Instead, you’ll learn about the systems, processes, and discipline that Tom has set up so that he can be such a prolific creator. You’ll also learn more about his innate ability to summarize complex situations and then talk about both sides in a fair and balanced way.

Topics we cover: 

  • 3:13 - Tom’s decision to go into business for himself in 2013
  • 7:10 - Being an early adopter of Patreon
  • 9:29 - Dealing with the emotional aspect in the early days
  • 10:40 - The hardest parts of launching a daily show in the early days
  • 13:01 - Tom’s approach to dealing with public criticism
  • 19:07 - Tom’s process for shipping new content every day for 10 years
  • 24:00 - Has Tom missed a day for recording The Daily Tech News Show in 10 years?
  • 25:01 - Tom’s ability to see and communicate both sides of a story
  • 28:22 - Is Tom using AI in his workflow?
  • 34:10 - The Secret Hidden Track

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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04 Apr 2023Episode 655 | Seat-Based Pricing, Can Churn Be Too Low? and More Listener Questions (A Rob Solo Adventure)00:38:58

In episode 655, Rob Walling answers listener questions on enterprise pricing frameworks, validating a business idea, and if it is possible for your churn rate to be too low.

Topics we cover: 

  • 2:17 - How to avoid login abuse on individual plans
  • 8:12 - How to validate a business idea before committing to it
  • 15:26 - Enterprise pricing frameworks
  • 19:34 - What Rob learned in the early days as a consultant and building early products pre-Drip
  • 26:22 - Finding role fit in a SaaS
  • 32:21 - Is it possible to have a churn rate that is too low?
  • 33:41 - How much should you pay yourself vs. investing back into the business?

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

11 Apr 2023Episode 656 | Taste vs. Shipping + Being First vs. Being the Best (A Rob Solo Adventure)00:25:23

In episode 656, join Rob Walling for another solo adventure, where he revisits a few topics from earlier episodes. These topics range from balancing having taste while shipping consistently to the only two keys to being remembered for something.

Topics we cover:

  • 1:39 - What founders need to know about the Section 174 tax change
  • 5:03 - Balancing developing taste with shipping
  • 10:47 - If you want to be remembered for something, you either have to be the first or the best.
  • 17:13 - Lifestyle bootstrapper vs. ambitious bootstrapper vs. the billion-dollar entrepreneur and why you need to get clear on the path you aspire to take.

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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18 Apr 2023Episode 657 | Concierge Onboarding, Building a Great Brand, and More Listener Questions00:27:42

In episode 657, join Rob Walling as he answers more listener questions. Topics range from concierge onboarding to getting higher engagement rates on cold emails. He also covers how to think about balancing product improvements vs. marketing.

Topics we cover:

  • 1:00 - Concierge onboarding
  • 7:34 - Branding tips for a new business
  • 14:42 - Getting higher engagement rates on cold outreach emails
  • 21:29 - Prioritizing product improvements vs. funnel-building
  • 14:42 - Getting higher engagement rates on cold outreach emails
  • 21:29 - Prioritizing product improvements vs. funnel-building

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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25 Apr 2023Episode 658 | As a SaaS Founder, When Should You Care About Sales Tax?00:30:01

In episode 658, Rob Walling speaks with Geoff Roberts, co-founder of Outseta, about global sales tax compliance for SaaS founders. Geoff wrote a 4,400 article on the topic about when SaaS founders should care about sales tax not only within their own country but globally, along with the pros and cons of various solutions. We also dive into a bit of Geoff’s own story as the cofounder of Outseta.

Topics we cover:

  • 3:01 - Why should SaaS founders care about sales tax?
  • 4:20 - At what revenue level does sales tax become important?
  • 6:28 - Country-specific sales tax obligations
  • 7:50 - The added tax complexities of running a membership platform
  • 9:07 - What is a merchant of record?
  • 14:28 - Why did Geoff write this 4,000-word post on sales tax compliance?
  • 16:05 - The pros and cons of using a third-party merchant of record
  • 17:39 - Alternative solutions where you are your own merchant of record
  • 20:38 - How does a foreign government enforce tax requirements for an American small business?
  • 21:48 - Mitigating sales tax risks if you take on funding or sell the company
  • 23:34 - About Outseta
  • 24:27 - The impact of the pandemic on Outseta
  • 25:20 - The challenge of speaking to two very different audiences

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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02 May 2023Episode 659 | Indie Hackers' Newfound Independence + The SaaS Playbook with Courtland and Channing01:10:30

In episode 659, Rob Walling speaks with Courtland Allen and Channing Allen, the co-founders of Indie Hackers, to talk about their newfound independence since they are no longer owned by Stripe.

For the first half of the episode, they turn the tables and interview Rob about his new book, The SaaS Playbook.

They also share a bunch of theories about entrepreneurship and investing.

Topics we cover:

  • 4:46 - About Rob’s new book - The SaaS Playbook
  • 6:47 - Why did Rob hire a writing coach?
  • 12:35 - Rob’s decision to launch a Kickstarter for his book
  • 20:39- Rob’s thought process for what to include in his book
  • 28:31 - Startup positioning
  • 31:07 - Founder mindset
  • 35:51 - Is it possible to find a business idea that both makes money and aligns with the things you enjoy doing?
  • 42:38 - What motivates Rob these days?
  • 48:18 - Courtland and Channing’s approach to going indie again with Indie Hackers
  • 53:46 - Did Courtland and Channing have hesitations about going independent again?
  • 57:44 - What does Rob want to see Courtland and Channing do next?
  • 1:01:07 - Indie hackers investing in other indie hackers

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

09 May 2023Episode 660 | Make Ever-Increasing and Manageably-Sized Mistakes (A Rob Solo Adventure)00:24:31

In episode 660, join Rob Walling for another solo listening adventure where he talks about the tradeoffs of hiring a team vs. contractors, when to raise funding as a bootstrapper, and the importance of knowing what you are bad at.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover:

  • 1:57 - Hiring full-time employees vs. contractors
  • 6:12 - The danger of thinking your customers are just like you
  • 11:19 - Buying souvenirs
  • 14:34 - Raising funding if you are a bootstrapper
  • 18:18- On career progression
  • 21:51 - The importance of knowing what you are bad at

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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16 May 2023Episode 661 | Millions in Revenue As a One-Person Software Company00:29:10

In episode 661, Rob Walling chats with Mike Perham, the founder of Sidekiq, who is a solo founder doing millions in revenue as a one-person business.

If this isn’t unique enough, Sidekiq originally started as an open-source project before he later monetized it by selling features that aren't available in the core product. You'll also hear how it took him ten years to become "an overnight success" because of all the things Mike tried before launching Sidekiq.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover:

  • 2:51 - Sidekiq’s unique business model
  • 5:24 - Running a multimillion-dollar software company with no employees
  • 6:41 - How did Mike get here?
  • 8:23 - Mike’s approach to monetizing Sidekiq
  • 12:58- The 10-year overnight success story
  • 14:13 - Did Mike ever have any doubts about this not working?
  • 16:54- Mike’s thoughts around building on top of the Ruby ecosystem
  • 19:26 - Why doesn't Mike hire any employees?
  • 23:31- Mike’s approach to competitors
  • 26:08 - Mike’s response to open-source purists on Hacker News

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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23 May 2023Episode 662 | Selling for Five Years of Runway, Profit vs. Revenue Multiples, and More Listener Questions (Rob Solo)00:33:49

In episode 662, join Rob Walling for a solo listening adventure where he talks through the key factors to consider in an acquisition, whether to sell a business for five years of runway and knowing when to move on from a SaaS app you built.

Topics we cover:

  • 1:15 - Switching jobs while bootstrapping
  • 7:36 - Key factors to consider for an acquisition
  • 18:57 - Taking a job as a founding engineer vs. starting a lifestyle business?
  • 23:49 - Selling a business for five years of runway
  • 27:47- Knowing when it is time to move on from a SaaS app you’ve built

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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30 May 2023Episode 663 | 5 Insights SaaS Founders Should Know About A.I. (Ignore at Your Peril)00:36:02

In episode 663, Rob Walling and Einar Vollset share five insights SaaS founders should know about the state of AI. They offer a unique perspective by sharing a mental model around the four categories of AI and how to use this to think about the impact on your business.

Topics we cover:

  • 2:08 - Einar’s thoughts on the state of AI
  • 7:11 - Why you shouldn’t ignore AI
  • 9:33 - The 4 categories of AI
  • 18:36 - AI is not a product differentiator
  • 22:01- Should bootstrapped companies try to build their own LLMs?
  • 24:41- Using AI internally in your company
  • 30:03 - Is my business model a ticking time bomb?

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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06 Jun 2023Episode 664 | The Challenges of Horizontal SaaS, Adding Services to a SaaS, and More Listener Questions00:34:47

In episode 664, join Rob Walling for a solo adventure where he answers more listener questions. These questions range from positioning a new SaaS product with many use cases to consumption vs. seat-based pricing and managing your time as a single parent.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover:

  • 2:07 - Positioning a new SaaS business with multiple use cases
  • 9:22 - Consumption vs. seat-based pricing
  • 13:00 - When to expand a SaaS business outside of the core problem it solves
  • 19:07 - Building a marketing flywheel for a 2-sided marketplace
  • 22:23- Managing your time as a single parent

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

Subscribe & Review: iTunes | Spotify | Stitcher

13 Jun 2023Episode 665 | How to Find More "Best Fit" Customers for Your SaaS00:33:13

In episode 665, Rob Walling chats with Georgiana Laudi, who is the co-author of the new book, Forget the Funnel. They dive deep into key concepts from the book, including specific Jobs-to-be-done interview examples and how to apply these insights to your marketing strategy.

They also chat a bit about the process of writing a book.

Topics we cover:

  • 2:37 - Gia and Claire's intentional decision to keep the book under 200 pages
  • 5:28 - What size SaaS companies will get the most value from Claire and Gia’s new book?
  • 9:49 - The customer-led growth framework
  • 11:29 - Why you shouldn’t think in terms of marketing funnels
  • 15:51- Jobs-to-be done interviews
  • 20:27- An approach for founders who are skeptical about customer research and JTBD interviews
  • 25:15- How to use information gathered from customer interviews to inform your marketing strategy
  • 29:47- What was the experience like recording the audiobook?

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you.

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20 Jun 2023Episode 666 | Entering a Competitive Market, Books for SaaS Founders, and More Listener Questions with Derrick Reimer00:53:18

In episode 666, Rob Walling chats with fan favorite Derrick Reimer, the founder of SavvyCal, as they answer listener questions. They cover topics ranging from idea validation in competitive spaces to book recommendations to development strategies for non-technical founders.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 1:05 – How to validate ideas in competitive markets
  • 7:49 – How to manage stress when growing a small SaaS business
  • 15:48 – Finding a technical co-founder vs. outsourcing development
  • 28:24 – How to decide between doubling down on a current project or starting a new SaaS app
  • 34:15 – Tools for tracking traffic, conversions, and A/B test results
  • 40:21 – Recommended reading for SaaS startups

Links from the Show:

27 Jun 2023Episode 667 | Increase Your Exit Price by Decoupling Yourself from Your Business with John Warrillow00:30:51

In episode 667, Rob Walling speaks with John Warrillow, author of Built to Sell, about validating and launching his second SaaS business, VidGuide. They cover how Standard Operating Procedures can help your business, from leading toward better exits to easing your burden as a founder.

Topics we cover: 

  • 2:59 – Why John decided to launch VidGuide
  • 7:23 – Validating and positioning a “scratch-your-own-itch” SaaS idea
  • 13:45 – Considerations for novel software solutions
  • 18:27 – Success stories of others and their SOPs
  • 22:42 – John’s early validation for VidGuide
  • 26:13 – Following April Dunford’s methodology for positioning

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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06 Apr 2023Startups For The Rest Of Us Podcast Trailer00:01:23
It’s possible to build a multimillion dollar startup without venture capital. I know this, because I’ve done it myself and I’ve watched hundreds of other founders do the same. This podcast is all about the strategies and frameworks that can get you there too. Welcome to Startups For the Rest of Us, a podcast that’s focused on helping developers, designers and entrepreneurs build life-changing businesses without begging venture capitalists for money. You’re in the right place if you’re a bootstrapped or mostly bootstrapped SaaS founder who wants to build and grow your company faster. I’m your host, Rob Walling. I’m a serial entrepreneur with multiple exits, I’ve written 4 books about starting companies, and I’ve invested in more than 150 startups. For over 13 years, I’ve shown up here every Tuesday sharing my experience starting, growing, and mentoring startups, so you can avoid the mistakes others have made. When I first got started, I realized that most of the startup advice I could find online was aimed at companies focused on billion dollar exits, or founders looking to build a slide deck instead of a real business. I was constantly frustrated that no one was providing stories, strategies and tactics for founders who just want to build a real product for real customers who pay them real money. If you want to launch a startup, or grow your SaaS startup so it supports you full-time, OR you’re already making six or seven figures and want to grow your business faster, the stories, strategies, and tactics on this show will help you do just that. Go ahead and subscribe and I’ll be in your ears next Tuesday. Links from the Pod: Rob Walling | Twitter Startups For the Rest of Us | Twitter MicroConf YouTube Channel
04 Jul 2023Episode 668 | 9 Key Takeaways from MicroConf U.S. 2023 in Denver00:49:58

In episode 668, Rob Walling and Arvid Kahl share nine key takeaways from MicroConf US 2023 in Denver. They cover topics ranging from founder mental health, shared motivations for bootstrapping, the value of in-person conferences, and the MicroConf experimentation that led to the “Chaos Lunch”.

Topics we cover: 

  • 2:04 – MicroConf 2023 in Denver, building back after COVID
  • 9:09 – Founders are sharing an experience of struggles and pivots
  • 11:21 – Why nothing beats being in a room together
  • 14:07 – Discussing mental health in a welcoming environment
  • 17:07 – How experimentation on the MicroConf format led to “Chaos Lunch”
  • 21:03  – Sharing strategies and tactics, Dev Basu’s talk on product marketing
  • 24:28 – What motivations do founders have for running their SaaS businesses
  • 27:27 – Arvid’s workshop encourages discussion of founder mental health  
  • 30:22 – MicroConf’s powerful Hallway track
  • 32:45 – Patrick Campbell’s talk on mental frameworks and founder paths
  • 36:47 – Upcoming MicroConf events
  • 40:05 – The not-so-hidden track: Arvid’s Twitter growth and strategy

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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11 Jul 2023Episode 669 | 10 Years to Overnight Success: Bootstrapping to a Multi-Million Dollar Exit00:36:30

In episode 669, Rob Walling chats with Rick Hymanson, founder of detamoov and previously Shugo. They discuss Rick’s exit from Shugo in 2018 in what Rob calls “ten years to overnight success”. Rick recounts an early pivot for the company in finding product market fit, building the business with a day job, the logistics of the exit, and why he’s excited to join TinySeed with detamoov.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 1:59 – How Rick felt after exiting Shugo
  • 5:10 – Deciding to start detamoov after the exit
  • 7:09 – Creating a Shugo MVP and pivoting
  • 11:15 – Building a SaaS product while working a day job
  • 15:34 – Transitioning to full time and growing Shugo ARR
  • 20:28 – Expanding the product feature set
  • 22:11 – When did you know you had product-market fit?
  • 23:28 – Finding an acquirer and navigating the process
  • 27:38 – Starting and growing datamoov
  • 31:12 – The value of relationship building
  • 34:43 – IP ownership agreements

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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18 Jul 2023Episode 670 | Relying on Luck, Avoiding Burnout, and Bad Player vs. Bad Instrument (A Rob Solo Adventure)00:26:25

In episode 670, join Rob Walling for another solo adventure, where he discusses why, while striking luck in your SaaS journey is great, working hard and building skills is the sustainable way to build businesses for the long haul. He also shares his personal approach to work when burnout is on the horizon and finally an anecdote relating to SaaS marketing approaches.

Topics we cover: 

  • 0:41 – RSS feed issues, undesirable startup tasks
  • 2:52 – Two exclusive episodes of Startups For the Rest of Us
  • 3:39 – Success takes hard work, luck, and skill
  • 11:00 – The grind of content creation, burnout on the horizon
  • 21:38 – Bad player or bad instrument?

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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25 Jul 2023Episode 671 | Working on What Matters, Left-handed Threads, and Being Lucky (A Rob Solo Adventure)00:23:45

In episode 671, join Rob Walling for another solo adventure where he covers a variety of topics. First, he shares an example of why successful founders move the needle rather than staying in their comfort zone. He shares an anecdote about discovering left-handed threads and how it applies to startups, and wraps up with some thoughts on the role of luck in audience building. 

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 1:56 – Moving the needle rather than staying comfortable
  • 11:10 – First time discovering left-handed threads
  • 19:15 – Building an audience doesn’t require luck

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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01 Aug 2023Episode 672 | Bootstrapping, Building, Buying, and Selling SaaS Companies00:41:28

In episode 672, Rob Walling speaks with Jon Hainstock, M&A advisor at Quiet Light and previously ZoomShift. They discuss Jon’s bootstrapper journey, his exit from ZoomShift, the benefits of buying versus building, and how he helps other founders sell their businesses at Quiet Light. To wrap up, Jon exposes some common pitfalls to avoid when buying businesses.

Topics we cover: 

  • 2:17 – Timeline of building and selling ZoomShift
  • 6:07 – Deciding to sell ZoomShift
  • 11:06 – Jumping into a new project immediately after exit
  • 17:16 – Acquiring small assets
  • 19:16 – Picking Quiet Light Brokerage over smaller acquisitions
  • 26:23 – “Broker” vs. “Advisor”
  • 30:26 – What to avoid when buying a business

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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08 Aug 2023Episode 673 | Lifetime Plans vs Subscriptions, Testing an Idea With a Landing Page, and More Listener Questions00:51:14

In episode 673, Rob Walling chats with Ruben Gamez, the founder of SignWell, as they answer listener questions. They cover topics related to pricing models for SaaS products, marketing strategies for new products, the concept of copycat apps, and the challenges of balancing customer requests with product development. Additionally, they address a question about choosing between working at a startup or a big tech company.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 2:06 – Lifetime value pricing vs. monthly recurring revenue
  • 11:33 – Pay-as-you-go as an alternative to lifetime or SaaS pricing
  • 14:30 – Testing the market with a landing page
  • 22:16 – Getting feedback from landing page signups
  • 25:11 – Marketing strategies for SaaS
  • 32:53 – Building copycat apps
  • 38:51 – Startup roles vs. roles in a big tech company as a software engineer
  • 43:33 – Balancing customer needs with our strategic roadmap

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please

15 Aug 2023Episode 674 | SparkToro Pays Back Investors, When to Raise Funding, and X.com (Hot Take Tuesday)00:43:47

In episode 674, ​​join Rob Walling, Einar Vollset, and Tracy Osborn for Hot Take Tuesday, where they analyze and discuss some of the latest news. They talk about Elon rebranding Twitter to X and the emergence of Instagram's Threads. They also cover the pros and cons of taking VC and SparkToro's unique funding model and paying back investors.

Topics we cover: 

  • 2:49 – Twitter is now X
  • 5:53 – Does the rebranding make sense?
  • 12:15 – Instagram launches Threads
  • 19:18 – SparkToro pays back investors
  • 26:04 – Planning ahead for the payback
  • 28:53 – “Don’t take VC funding”
  • 35:11 – “We Raised a Bunch of Money”

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Google

22 Aug 2023Episode 675 | Storytelling as a Sales Superpower (Book Recommendation)00:34:03

In episode 675, Rob Walling interviews Stephen Steers, author of "Superpower Storytelling." They discuss Stephen’s experience in selling and teaching startups how to sell better. They cover Stephen’s storytelling “AREA” framework and the concept of the problem stack. They also talk about when founders should consider delegating sales, the importance of documenting successful sales processes, and using humor in the sales process.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 1:36 – Start Small, Stay Small
  • 3:21 – Stephen’s book, Superpower Storytelling, and how to tell the story of you and your company
  • 4:30 – Why is storytelling important for startups
  • 7:47 – A valuable background in sales consulting
  • 10:35 – The AREA mental framework
  • 13:21 – The “problem stack”
  • 18:42 – When to outsource sales in your organization
  • 22:37 – The four reasons that businesses buy, consultative selling
  • 28:01 – Using humor to your advantage when selling or as a founder

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review:

29 Aug 2023Episode 676 | Exit Valuations, Choosing Between Ideas, and More Listener Questions00:33:46

In episode 676, join Rob Walling for a solo adventure where he answers more listener questions. He answers questions around the inflated valuations in the B2B SaaS market, choosing between ideas, and validating a SaaS idea before building. Rob wraps up evaluating the effectiveness of building a podcast or YouTube following prior to launch.

Topics we cover: 

  • 0:56 – TinySeed applications for fall 2023 batch
  • 1:42 – The Future of MicroConf announcement event
  • 2:13 – Why are B2B SaaS valuations so high?
  • 10:43 – Choosing between two software ideas
  • 15:02 – Don’t start a two-sided marketplace
  • 17:04 – Do my “Stair Steps” have to be related?
  • 19:47 – Co-founder equity splits and founder agreements
  • 24:56 – Idea validation techniques
  • 28:02 – Starting a podcast to building an audience

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify |

05 Sep 2023Episode 677 | Design Faster and More Effectively With Wireframing00:35:36

In episode 677, Tracy Osborn interviews Leon Barnard from Balsamiq about wireframing and design. They discuss the book "Wireframing for Everyone" written by Leon and his co-authors from Balsamiq and they emphasize the value of low-fidelity wireframes for founders. They also cover how wireframing can improve ideation and communication processes among teams. To wrap up, they recommend resources for non-designers interested in learning more about wireframing and design.

Episode Sponsor:

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Topics we cover: 

  • 3:29 – TinySeed applications for Fall 2023 are open
  • 5:00 – Leon’s passion for wireframing 
  • 8:32 – Designing in low fidelity wireframes
  • 11:03 – Wireframing, ideation, and iteration
  • 16:21 – Communicating design with wireframing
  • 21:22 – Using wireframing to iterate on already existing, high fidelity content
  • 24:35 – Writing about wireframing within the broader context of general design principles
  • 28:16 – Additional resources for non-designers to gain confidence in design
  • 32:36 – Asking questions informs good design

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify | Google

12 Sep 2023Episode 678 | Selling a Half-Finished Product, Phased Launches, and More Listener Questions (Rob Solo Adventure)00:26:37

In episode 678, join Rob Walling for another solo adventure where he answers listener questions. He answers how he might find buyers for a half-done SaaS product, addresses platform risk that accompanies no-code development, and shares insights on bookkeeping for SaaS startups. Rob also details what frameworks new marketers should be looking into and gives advice on launching a new SaaS tool to an email list.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 3:10 – Where can I sell partially developed SaaS apps?
  • 7:42 – Evaluating higher platform risk inherent in no-code apps
  • 11:44 – Approaches to bookkeeping early on in your SaaS business 
  • 14:47 – Setting up a marketing engine for those with little experience
  • 20:43 – Launching a new product to an email list with a phased approach

Links from the Show: 

19 Sep 2023Episode 679 | Mock Features, A Failed Launch, Becoming a Freelancer, and More Listener Questions (A Rob Solo Adventure)00:26:58

In episode 679, join Rob Walling for another solo adventure where he answers listener questions. He discusses how “mock features” can be implemented to close deals with certain buying dynamics, how to recover from a failed launch, and the benefits of phased launches to minimize those. Rob also gives advice on creating organic content for a SaaS and suggests alternative marketing strategies to content creation. Finally, he covers what an engineer might encounter during an acquisition in a small startup and how to dive into consulting and contracting.

Topics we cover: 

  • 3:43 – Mock features for B2B SaaS
  • 6:20 – Recovering from a failed launch
  • 10:37 – Advice for a consumer-facing “vitamin” product
  • 12:53 – Creating content to market SaaS tools
  • 17:13 – Acquisitions for startups with small engineering teams
  • 20:24 – Consulting for junior and mid-level engineers

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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26 Sep 2023Episode 680 | Problems vs. Solutions, Doing What it Takes, and More Listener Questions (A Rob Solo Adventure)00:23:43

In episode 680, Rob Walling goes solo again, covering a wide variety of topics including listening to customers, but not necessarily their solutions. He also cautions against making decisions based on one customer's feedback, but listening to the crowd. Finally, Rob highlights the importance of doing whatever it takes to succeed as a founder.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 1:52 – Paying attention to customer problems, not customer solutions
  • 6:52 – Don’t listen to a customer, always listen to your customers
  • 9:42 – Finding product market fit with limited information
  • 13:01 – Identifying the appropriate time to grind out the work
  • 19:18 – Don’t be above “taking out the trash”

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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21 Sep 2023Episode 679.5 | The Future of MicroConf (7 Announcements!)00:07:13

In episode 679.5, Rob shares seven announcements about the future of MicroConf in the upcoming year. 

Whether you're a long-time supporter or a new member of our crew of misfits, you know we're all about empowering bootstrapped SaaS entrepreneurs.

For nearly a decade, we've been fueling the permissionless entrepreneurship movement that's gripped founders worldwide - and we're nowhere close to finished.

Our next big leap is coming, and you won't want to miss it.

If you want to get the inside scoop, and to keep up to date as we roll out all of these offerings, head over to https://www.futureofmicroconf.com/.

Topics we cover: 

  • 2:03 – MicroConf Connect has leveled up, and is accepting new signups
  • 2:41 – The return of The State of Independent SaaS Report
  • 3:21 – Community voting for MicroConf Local 2024 cities
  • 3:50 – New course launch, “Starting Up From Idea to Traction”
  • 4:21 – MicroConf co-founder matching coming soon
  • 4:58 – Host your team retreat with MicroConf’s Team Sync
  • 5:28 – MicroConf Platinum Events for an exclusive and intimate experience

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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03 Oct 2023Episode 681 | Why Launching a Second Product is Usually a Bad Idea00:50:24

In episode 681, Rob Walling and Ruben Gamez go deep on the drawbacks of launching a second product. They both generally advise against doing so, as it can distract from the existing product. However they do share some successful attempts, strategic insights, how to approach feedback on second ideas, and the benefits for founders that beat the odds.

Topics we cover: 

  • 1:31 – When you should launch a second product
  • 5:32 – Ruben’s experience growing Bidsketch and SignWell
  • 9:45 – Responding to market pull, avoid the sunk cost fallacy
  • 12:26 – Dividing attention between multiple products
  • 16:40 – Choosing when to split focus
  • 21:13 – Why a second product worked for Ruben and others
  • 28:54 – Gauging your product intuition and getting outside feedback
  • 32:50 – Avoiding bias when receiving feedback on your ideas
  • 38:21 – Strategies and goals for adding a second product
  • 42:50 – Cross selling multiple products

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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10 Oct 2023Episode 682 | The Pros and Cons of Large vs. Small Startup Events00:27:55

In episode 682, Rob Walling interviews Alex Theuma, the founder of SaaStock, a conference for SaaS founders. They discuss the challenges of bootstrapping an event and the pros and cons of large startup events versus small startup events. Alex also shares his experience of building credibility and authority in the industry, the importance of maintaining a positive attendee experience, and ensuring financial sustainability.

Episode Sponsor:

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Topics we cover: 

  • 2:44 – How Alex bootstrapped SaaStock in the early stages
  • 4:32 – Laying the groundwork and building credibility
  • 6:59 – Figuring out sponsor subsidies
  • 8:53 – Reflecting on the first event, growing afterwards
  • 12:59 – Event sizing and event types
  • 19:44 – Setting up event programming
  • 23:00 – Swapping crazy event stories

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review:

17 Oct 2023Episode 683 | Bringing on a Partner, Attending Trade Shows, Pre-launch Discounts, and More Listener Questions00:28:48

In episode 683, join Rob Walling for another solo adventure where he answers listener questions. He addresses gathering feedback from customers that are reluctant to give it to you, whether to bring on a partner, and the value of going to in-person events. Rob also covers topics such as equity for advisors, pricing strategies, & productized services.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 1:56 – Gathering feedback from reluctant customers
  • 8:47 – When to bring in other partners
  • 12:45 – Weighing the positives and negatives of going to trade shows
  • 15:36 – Staying energized and motivated
  • 17:51 – Offering pre-launch discounts vs. offering value-added product
  • 22:08 – Charging for products in different currencies
  • 23:37 – Productized service, pricing, and pausing
  • 26:40 – Fractional CTOs and equity grants 

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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24 Oct 2023Episode 684 | Key Takeaways from MicroConf Europe 202300:26:25

In episode 684, Rob Walling is joined by Dr. Sherry Walling to share their experience from MicroConf Europe 2023 in Lisbon. They discuss a continued shift in MicroConf’s focus towards fostering founder connections and networking, and the value of face-to-face interactions. Rob and Sherry reflect on their own talks and highlight others by fellow founders and attendees. 

Topics we cover: 

  • 1:28 – Reflecting on MicroConf locations
  • 6:28 – Continuous event improvements, focus on community
  • 9:41 – Michelle Hanson’s talk “Frameworks For Making Product and Strategic Company Decisions”
  • 10:38 – Rob’s talk about the five stages of customer awareness
  • 13:21 – Einar Vollset’s talk on applying AI iteratively to solve problems
  • 15:07 – QuietLight’s live business valuation
  • 16:39 – Attendee talks from Sophie, Johannes Akhison, and more
  • 19:25 – Dr. Sherry Walling discusses motivational archetypes
  • 22:46 – Steven Craven’s founder story

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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31 Oct 2023Episode 685 | 7 Things You Should Never Do (A Rob Solo Adventure)00:36:03

In episode 685, Rob Walling goes solo to share his insights on 7 common mistakes that SaaS founders make. Be sure to listen to the end to hear Rob’s spicy take on launching a portfolio of products to see what sticks.

Episode Sponsor:

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Topics we cover: 

  • 1:29 – Sign the National Association of Manufacturers Letter, Section 174
  • 3:52 – Compiling a list of things founders shouldn’t do
  • 6:49 – B2C applications, “the worst of all the worlds”
  • 9:42 – Don’t build a second product if your first has stopped growing
  • 10:40 – Defining a new category of software is usually a bad idea 
  • 19:59 – Avoid multi-language support
  • 24:13 – Dig deep to find root causes beyond the symptoms
  • 27:41 – The portfolio approach

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify | Google

14 Nov 2023Episode 687 | An 8th Thing You Should Never Do, Things That Don't Scale, and More Rob Solo Topics00:23:24

In episode 687, join Rob Walling for a solo adventure where discusses a variety of topics. He revisits a recent episode to add one more item to the list of things founders should never do. Rob also offers a hot take on Meta’s new subscription plans and weighs in on a Hacker News post about doing things that don’t scale.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 1:50 – There’s one more thing that founders should never do
  • 8:44 – Facebook and Instagram will offer a subscription for no ads
  • 12:42 – Ask HN: Paul Graham’s “Do Things That Don’t Scale”
  • 19:53 – Lugg, doing what it takes to prove out an idea

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify

07 Nov 2023Episode 686 | How Much is Enough?, Outsourcing Marketing, and More Listener Questions00:33:06

In episode 686, join Rob Walling for another solo adventure where he answers listener questions. He answers how to evaluate monetary success, combat hedonic adaptation, and how to evaluate the capabilities of technical co-founders. Rob also discusses whether outsourcing sales and marketing is possible and considers some alternative no-code approaches. 

Topics we cover: 

  • 4:20 – Success after stair-stepping, confronting hedonic adaptation
  • 15:35 – Sales funnels, friction before demos, and collecting email addresses
  • 19:24 – Outsourcing marketing and sales
  • 23:54 – Evaluating the technical capabilities of your technical co-founder(s)
  • 29:41 – Reducing the platform risk of developing in typical no-code tools

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify | Google

21 Nov 2023Episode 688 | Growing Boot.dev From $6k to $110k in Monthly Revenue in 15 Months00:32:08

In episode 688, Rob Walling interviews Lane Wagner, founder of Boot.dev. Boot.dev is a learning platform gamified to teach backend development. They discuss the journey of bootstrapping Boot.dev, its explosive growth, and its unique business model. Lane also shares challenges of running a B2C business, why he took some funding, and the significance of customer lifetime value over MRR in his business.

Topics we cover: 

  • 2:38 – Boot.dev seeing incredible growth
  • 3:35 – Growing on YouTube with partnerships
  • 5:42 – Teaching Python and Go as a B2C business
  • 7:49 – “This is not really SaaS”, considering JTBD
  • 11:18 – The beginnings of Boot.dev, serving the backend niche
  • 14:21 – Gaining the confidence to quit the day job
  • 15:51 – Deciding to raise funding and “mostly” bootstrap
  • 20:31 – Enduring hardship before turning the corner on growth
  • 26:38 – Finding the right revenue metric for the business

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify | Google

28 Nov 2023Episode 689 | How to Keep Your Remote Team Motivated and Engaged00:30:12

In episode 689, Rob Walling interviews Robert Cserti, co-founder of SessionLab. Robert and his team provide tools and resources for designing workshops and SessionLab operates fully remote. Rob and Robert discuss strategies for motivating remote teams, fostering team culture and communication, and being intentional about synchronous meetings and team bonding.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 2:01 – SessionLab, for creating workshops 
  • 3:42 – Keeping employee engagement high in remote teams, intentionally creating a workplace culture.
  • 7:15 – Daily check-ins, synchronous vs. asynchronous communication
  • 10:32 – Finding a cadence for synchronous calls and “all-hands”
  • 13:20 – Planning in team retreats
  • 15:18 – Meetings specifically for team bonding
  • 18:42 – Regularly scheduled, random 1:1 social chats
  • 21:05 – Experimenting with tools to facilitate communication and identify issues early
  • 26:02 – Managing synchronous working overlap across time zones

Links from the Show: 

If you have questions about start

05 Dec 2023Episode 690 | When Opt-in Email Could Be Spam, Collecting Customer Feedback, and More Listener Questions00:33:22

In episode 690, join Rob Walling for another solo adventure where he answers listener questions. He advises on the ethical considerations of email marketing and answers how he would value a business when buying out a partner. He also addresses the best ways to collect customer feedback and the value of high-fidelity customer calls.

Episode Sponsor:

Going from an idea sketched on the back of a napkin to a robust, stable product requires a wide range of skills. You can spend ages looking for a one-in-a-million developer who can do it all, or you can quickly ramp up an entire product team to help you build and launch your product with our sponsor - DevSquad.

DevSquad provides an entire development team packed with top talent from Latin America. 

Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.

You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. 

Take the hassle out of assembling and managing a sprawling team of freelancers and work with a group that’s ready to hit the ground running.

Visit DevSquad.com/startups and get 10% off your engagement. 

Topics we cover: 

  • 2:59 – Emailing users about other projects you are working on
  • 9:26 – Avoid sending spam-like emails
  • 12:55 – Building a service vs. selling it as an affiliate
  • 17:34 – SaaS evaluation after business partner falling out
  • 21:25 – The best ways to collect customer feedback
  • 25:36 – Determining which group of buyers to sell to, HOA’s or property managers

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submi

12 Dec 2023Episode 691 | Freemium, High-touch vs. Low-touch, Selling as an Introvert, and More Listener Questions00:23:04

In episode 691, join Rob Walling for another solo adventure where he answers listener questions. He evaluates freemium as it relates to paying by the “honor system”, competing  against big incumbents, and whether to sell using high-touch vs. low-touch strategies. Rob also recommends books for introverts looking for sales advice.  

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 2:01 – Charging for your product using the “honor system”
  • 6:16 – Competing against big, entrenched incumbents
  • 12:36 – Low-touch vs. high-touch sales strategies
  • 17:01 – Selling as an introverted founder
  • 20:45 – Skipping the “Stair Step” approach to quickly validate a SaaS

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please

19 Dec 2023Episode 692 | Learn the Rules Like a Pro So You Can Break Them Like an Artist (A Rob Solo Adventure)00:23:24

In episode 692, join Rob Walling for a solo adventure where he addresses a variety of topics. He stresses revisiting your onboarding to evaluate your product’s “minimum path to awesome” and warns of conducting “mirror research” instead of market research. Rob also tackles why being the cheapest option is not always the best positioning.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 1:33 – Walking customers through signup to first value, revisit your onboarding
  • 4:29 – The early entrepreneur’s trap: "We are pre-revenue still…”
  • 8:31 – Not being the cheapest option
  • 14:31 – Mirror research vs. market research
  • 17:16 – Learn the rules like a pro so you can break them like an artist

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review:

26 Dec 2023Episode 693 | Building a Mid-Six-Figure SaaS in Less Than 3 Years00:28:40

In episode 693, Rob Walling interviews Grant McConnaughey, founder of Postpone, a social media scheduling tool. They discuss the app's growth from inception to mid six figures, early growth tactics, a successful price increase, and platform risks with Reddit and Twitter. Grant also shares his experience going all-in on one idea, joining TinySeed, and reveals what he can still improve upon.

Topics we cover: 

  • 2:04 – Postpone starts off as part of a New Year’s resolution
  • 4:13 – Validating and building the MVP to schedule content for Reddit 
  • 6:44 – Launching lean to slow growth in the beginning
  • 9:10 – Doing things that don’t scale 
  • 10:53 – What were the reasons for joining TinySeed
  • 13:06 – Full time focus and pricing changes enabled strong growth for Postpone
  • 17:15 – Initial hesitation for raising prices at first
  • 22:08 – Experiencing and overcoming Reddit platform risk
  • 26:00 – What could Grant be doing better?

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify | Google

02 Jan 2024Episode 694 | 2023 In Review: Amazing Growth & Fighting Burnout00:19:55

In episode 694, join Rob Walling as he recaps 2023. He reflects on growing TinySeed, MicroConf, the YouTube channel and this podcast. Rob also addresses his struggle with "arrival fallacy" and the continuous journey of success. Alongside the growth, he describes seeing burnout on the horizon, emphasizes the importances of addressing that early, and what it means for him and his team in 2024.

Episode Sponsor:

Going from an idea sketched on the back of a napkin to a robust, stable product requires a wide range of skills. You can spend ages looking for a one-in-a-million developer who can do it all, or you can quickly ramp up an entire product team to help you build and launch your product with our sponsor - DevSquad.

DevSquad provides an entire development team packed with top talent from Latin America. 

Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.

You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. 

Take the hassle out of assembling and managing a sprawling team of freelancers and work with a group that’s ready to hit the ground running.

Visit DevSquad.com/startups and get 10% off your engagement. 

Topics we cover: 

  • 4:20 – 2023 growth, launch of The SaaS Playbook
  • 6:04 – Audience growth and supporting the mission
  • 7:24 – Seeing burnout on the horizon, content calendars, and travel
  • 11:49 – Dealing with burnout if you are experiencing it
  • 14:18 – Adjusting travel schedules and amount
  • 15:39 – Doing the things that “give me life”, sustainably

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

09 Jan 2024Episode 695 | Ideal Customers, Moving from B2C to B2B, and More Listener Questions (with Asia Orangio)00:53:17

In episode 695, Rob Walling and Asia Orangio answer listener questions. They take questions about ideal target customers, moving from B2C to B2B, and how to advertise for a product in a new space. They wrap up discussing the challenges of making freemium work while bootstrapping.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 4:06 – Adjusting your target customers to chase an opportunity
  • 11:58 – Is translating marketing or educational content worth it?
  • 16:46 – Moving from B2C to B2B
  • 25:53 – Defining a cross-channel marketing approach
  • 33:22 – Advertising for a product in new product category
  • 41:40 – The issues with making freemium work while bootstrapping.

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us

16 Jan 2024Episode 696 | The Truth about Product-Market Fit + Doing Sales as an Introvert (With Ruben Gamez)00:50:04

In episode 696, Rob Walling and Ruben Gamez cover a variety of topics. They discuss how product market fit is achieved across customer segments and use cases, not simply broadly. Ruben shares how he approaches effective decision making and sales as an introvert. They wrap up by sharing how they evaluate candidates when hiring to build their teams.

Topics we cover: 

  • 4:47 – Product market fit, increasing average revenue per customer
  • 7:58 – When did you know you had product market fit?
  • 11:03 – Product market fit is a continuum, and use case specific
  • 14:27 – Making hard decisions around product market fit
  • 19:01 – Getting better at prioritizing and making hard decisions
  • 27:38 – Doing sales as an introvert
  • 33:09 – Building a functional team that gets stuff done
  • 40:10 – Evaluating potential hires

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify | Google

23 Jan 2024Episode 697 | 7 Predictions for SaaS Bootstrappers in 202400:31:48

In episode 697, join Rob Walling for a solo adventure where he makes predictions for SaaS in 2024. His predictions focus on Vertical SaaS, emerging markets, the professionalization of No-Code, subscription fatigue,  AI and more. At the end of the episode, he evaluates predictions he made over the past 10 years to see if they held up.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 1:32 – Opportunity in vertical SaaS
  • 3:48 – SaaS will continue to grow in emerging markets
  • 5:08 – Twitter changes hands in 2024?
  • 6:56 – Subscription fatigue has little impact on adoption of B2B SaaS
  • 8:13 – No-Code and Low-Code will undergo “professionalization”
  • 10:24 – Is it hype, or is it not? How AI will continue to develop this year
  • 14:11 – Will Stripe go public?
  • 17:08 – Revisiting past predictions: SaaS, Twitter, VR, crypto, markets, & gadgets

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify | Google

30 Jan 2024Episode 698 | How to Launch a Million Dollar Business (With Noah Kagan)00:44:41

In episode 698, Rob Walling interviews Noah Kagan, CEO of AppSumo. They discuss the importance of eliminating distractions, cover strategies that led to growth in Noah’s businesses, and share insights from growing YouTube channels. Noah also shares why he decided to write his new book, Million Dollar Weekend.

Episode Sponsor:

Is your outsourced development team dropping the ball?

Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad.

DevSquad provides an entire development team packed with top talent from Latin America. 

Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.

You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. 

Get the committed, responsive development team that your business deserves.  

Visit DevSquad.com/startups and get 10% off the first three months of your engagement.

Topics we cover: 

  • 2:38 – Making good decisions, consistently
  • 5:47 – Noah’s disappointment in selling Sumo
  • 13:20 – Strategies and decisions that led to growth
  • 15:46 – Focus on eliminating distractions
  • 20:15 – Noah returns as AppSumo CEO
  • 23:20 – Making the mistake of not listening to customers
  • 26:55 –Growing a YouTube Channel to 1M+ subscribers 
  • 35:03 – The role of YouTube content in supporting AppSumo
  • 37:11 – Building a million dollar business in a weekend

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit

06 Feb 2024Episode 699 | How to Build Elegant, Scalable Software Products with Derrick Reimer00:47:40

In episode 699, Rob Walling chats with fan favorite Derrick Reimer, the founder of SavvyCal, about scaling products tastefully. Derrick offers his perspective on maintaining a tidy UX and deciding which features to implement. They also cover best practices for maintaining knowledge bases, changelogs, and documentation. As a bonus, Rob and Derrick offer podcasting advice to their past selves.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 2:35 – Establish design systems and language as you scale your product
  • 8:36 – Building out a front-end directory to maintain consistency
  • 10:17 – Truly understand how customers are moving through your product
  • 16:28 – Naming convention dilemmas, industry norms vs. accuracy
  • 19:22 – Hiding product features with feature flags
  • 23:04 – Scaling new products that serve different verticals
  • 31:12 – Best practices for maintaining a product knowledge base
  • 37:11 – Bonus: What advice would you give to your prior self starting a podcast?

Links from the Show: 

13 Feb 2024Episode 700 | Playing the Long Game00:30:47

In episode 700, Rob goes solo to celebrate another milestone of Startups For the Rest of Us. He reflects on playing the long game and doing so publicly enough to create larger luck surface area. He also emphasizes building skills in the process, and highlights several founders who have done this well.

Episode Sponsor:

Is your outsourced development team dropping the ball?

Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad.

DevSquad provides an entire development team packed with top talent from Latin America. 

Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.

You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. 

Get the committed, responsive development team that your business deserves.  

Visit DevSquad.com/startups and get 10% off the first three months of your engagement.

Topics we cover: 

  • 2:41 – Balancing short vs. long term thinking and decision making
  • 7:30 – Examples of founders leaning into the long game
  • 12:18 – Putting in the time, and doing it publicly (enough)
  • 16:42 – Lucky or smart?
  • 21:22 – How do I know if I’m playing the correct long game?
  • 23:54 – Acquiring skills as you play the long game
  • 27:13 – Cheers to 700!

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify |

20 Feb 2024Episode 701 | The Long Journey to Product-Market Fit00:33:19

In episode 701, Rob Walling interviews Matt Wensing, founder of Summit, a SaaS platform for lead scoring and qualification. Matt shares insights on finding product-market fit, the importance of following customer workflows to get there, and the challenges of marketing and positioning. Rob asks about his choice to raise venture capital, and how keeping a lean team maximizes that opportunity.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 2:27 – “Traveling many H1’s”, refining a target market 
  • 5:44 – Moving back to a self-serve model
  • 10:52 – Niching down to achieve stronger product-market fit
  • 12:53 – Tactics that Matt used to achieve traction
  • 16:54 – Lead scoring by behavior and persona-fit 
  • 19:20 – Scoring as a whole product vs. as only a feature
  • 23:31 – Pursuing VC with a lean team
  • 29:09 – Who is your ideal customer profile?

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please

27 Feb 2024Episode 702 | Revenue vs. Profit Multiples, When to Lower Prices, and More Listener Questions00:31:58

In episode 702, join Rob Walling for another solo adventure where he answers listener questions. He answers how to introduce friends to bootstrapping, when to lower your prices, and addresses the difference in revenue and profit multiple valuations. Rob also offers advice when weighing a career move versus building side projects and scaling your MVP.

Episode Sponsor:

Is your outsourced development team dropping the ball?

Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad.

DevSquad provides an entire development team packed with top talent from Latin America. 

Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.

You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. 

Get the committed, responsive development team that your business deserves.  

Visit DevSquad.com/startups and get 10% off the first three months of your engagement.

Topics we cover: 

  • 3:15 – How to introduce friends to entrepreneurship and bootstrapping 
  • 6:00 – When to focus on profit vs. top-line revenue
  • 10:40 – Considerations for building, scaling, and differentiating an MVP
  • 15:45 – Rare circumstances where you should lower prices
  • 20:25 – Pursuing career moves vs. building on the side
  • 23:43 – Managing cap tables and equity vesting

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for u

05 Mar 2024Episode 703 | The Accidental SaaS Entrepreneur00:34:18

In episode 703, Rob Walling interviews Jordan Hansen, founder of Cobalt Intelligence. They dive into Jordan's unexpected journey into SaaS and the growth of his company, which specializes in business verification through API. Jordan reflects on quitting his job to pursue his startup and the benefits of community and mentorship he has received from TinySeed. 

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 2:30 – What does Cobalt Intelligence offer?
  • 5:45 – Team scale, market, and business origins 
  • 9:55 – Starting YouTube and finding motivation to continually publish
  • 13:27 – Working with a savings runway and applying to TinySeed
  • 23:50 – Finding product-market fit
  • 26:58 – Unlisting content to align with business goals
  • 31:50 – “Accidental” SaaS founder

Links from the Show: 

12 Mar 2024Episode 704 | Landing Pages, Buying a SaaS, the Right Tech Stack, and More Listener Questions00:37:31

In episode 704, join Rob Walling for another solo adventure where he answers listener questions. He weighs in on buying a SaaS, how to validate ideas using landing pages, and what tech stack to choose. Rob also provides guidance for those considering leaving their comfortable day jobs in favor of being a founder.

Episode Sponsor:

Is your outsourced development team dropping the ball?

Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad.

DevSquad provides an entire development team packed with top talent from Latin America. 

Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.

You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. 

Get the committed, responsive development team that your business deserves.  

Visit DevSquad.com/startups and get 10% off the first three months of your engagement.

Topics we cover: 

  • 4:00 – Comparing your business to successful outliers
  • 9:50 – Exploring business outside of a comfortable day job
  • 15:45 – Early access landing pages prior to development
  • 20:00 – How do you vet SaaS businesses that you are trying to acquire? 
  • 27:16 – Evaluating a seller’s intentions
  • 29:50 – Choosing a tech stack for your SaaS

Links from the Show: 

If you have questions about sta

19 Mar 2024Episode 705 | From Bootstrapped to Mostly Bootstrapped to Venture Backed00:36:08

In episode 705, Rob Walling interviews Braden Dennis, co-founder and CEO of FinChat. They discuss Braden’s journey going from fully bootstrapped, all the way to taking venture capital as FinChat scaled. Braden shares his experience in initially launching to an audience, how they successfully launched a second product, and how FinChat operates well with multiple co-founders.

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 2:55 – What does FinChat look like today?
  • 4:00 – Starting with an audience and building a SaaS
  • 6:40 – Formulating the product and moving upmarket
  • 8:35 – Launching a second product
  • 12:25 – The common pitfall of launching a second product
  • 16:25 – How FinChat found explosive growth
  • 19:27 – Deciding to take venture funding 
  • 26:13 – Making hard decisions with incomplete information
  • 30:31 – Working with multiple co-founders

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review:

26 Mar 2024Episode 706 | 2/20/200 Validation, Prior Art, and Designing by Committee (A Rob Solo Adventure)00:25:36

In episode 706, join Rob Walling for a solo adventure where he discusses a variety of topics. He starts with why it’s important to both consider and credit “prior art” in business. Rob outlines his 2/20/200 idea validation framework used to repeatedly evaluate ideas. He also covers why, though there are some advantages, designing by committee has some significant downsides. 

Episode Sponsor:

Is your outsourced development team dropping the ball?

Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad.

DevSquad provides an entire development team packed with top talent from Latin America. 

Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.

You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. 

Get the committed, responsive development team that your business deserves.  

Visit DevSquad.com/startups and get 10% off the first three months of your engagement.

Topics we cover: 

  • 2:37 – Learning from, and crediting, prior art
  • 10:27 – The 2/20/200 Idea Validation Framework
  • 16:03 – Be wary when designing by committee
  • 21:09 – When to crowdsource feedback

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Google

01 Apr 2024Episode 706.5 | Rethinking My Most Common Advice00:13:02

In episode 706.5, join Rob Walling as he reconsiders some of his most common advice. He explores why lowering prices might make sense and discusses the benefits of a B2C business model. Rob also walks back his prior advice on bootstrapping two-sided marketplaces and launching multiple products to see what sticks. 

Topics we cover: 

  • 1:04 – What would happen if you lowered prices?
  • 3:56 – Benefits of a B2C approach
  • 7:05 – Two-sided marketplaces allow to reach two audiences
  • 8:47 – Launch a bunch of products to see what sticks
  • 10:52 – This episode was released April 1, 2024

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify | Google

02 Apr 2024Episode 707 | Once.com, Open Source to FT Income, and More (Hot Take Tuesday)00:37:08

In episode 707, Rob Walling, alongside guests Tracy Osborn and Einar Vollset, give their hot takes on some recent news in the world of SaaS. They discuss Once.com’s launch, liquidation preference nuances in startup buyouts, with moving from open source to full time income and more. 

Episode Sponsor:

Find your perfect developer or a team at Lemon.io/startups

The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.

They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.

When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.

And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups

Topics we cover: 

  • 2:18 - Once.com and the Implications of One-Time Software Sales
  • 10:39 - Liquidation Preferences in Startup Acquisitions
  • 21:59 - Turning an open source project into a business
  • 24:32 - Book recommendations
  • 30:30 - Is building a startup actually hard?
  • 32:46 - Startups vs. lifestyle businesses

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify | Google

28 Mar 2024Episode 706.1 | MicroConf US Tickets Will Sell Out Soon!00:02:42

MicroConf US in Atlanta is here in just a couple weeks, and this is your last call to buy tickets. We've sold more than 90% of the tickets, and we will sell this event out as we have for many years. The event is April 21st through the 23rd in Atlanta, Georgia at the amazing Starling Atlanta.

There are going to be 200-ish of your closest bootstrapped and mostly bootstrapped founder friends who are showing up to hear talks from folks like Rand Fishkin of SparkToro, Asia Orangio of DemandMaven. I'm giving a talk as well, and Dr. Sherry Walling will be talking about staying motivated as an entrepreneur. We have a special guest MC, Lianna Patch, and we'll have a very special guest who has never appeared on the MicroConf stage before- Ben Chestnut, the co-founder of MailChimp.

Get all the details and secure your ticket before they run out at microconf.com/americas.

09 Apr 2024Episode 708 | Outsourcing Marketing, Competitive Markets, and More Listener Questions (with Derrick Reimer)00:47:55

In episode 708, Rob Walling and Derrick Reimer tackle listener questions about building development skills vs. business skills and strategies for entering competitive markets. They also chat about building on top of AI services, addressing the risks of platform dependency and the importance of managing infrastructure costs. 

Episode Sponsor:

Is your outsourced development team dropping the ball?

Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad.

DevSquad provides an entire development team packed with top talent from Latin America. 

Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.

You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. 

Get the committed, responsive development team that your business deserves.  

Visit DevSquad.com/startups and get 10% off the first three months of your engagement.

Topics we cover: 

  • 02:38 - Should you build technical skills or business skills?
  • 11:41- Entering a competitive market
  • 21:14 - Building a valuable analytics dashboard tool
  • 29:29 - When should a solo founder hire for marketing roles?
  • 36:29 - The rare skillset of a full-stack marketer 
  • 38:18 - Implications of building on openAI and scaling infrastructure costs

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify

16 Apr 2024Episode 709 | The 7 Greatest Investments of My Life00:32:06

In episode 709, join Rob Walling for a solo adventure as he shares his story of growing his personal wealth over the past few decades. Selling companies was the major driver of wealth, but he also explores the role of cryptocurrency, running profitable companies, and angel investing. Rob emphasizes the power of entrepreneurship in achieving financial freedom, while acknowledging there are ways to do so while keeping risk relatively low.

Episode Sponsor:

We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project.

Here are five reasons why you should consider working with Lemon.io.

  1. The time from your request to getting a candidate is just 48 hours.
  2. Developers have previously worked with tech giants such as Apple, Google, Netflix, Airbnb, Intel, and LEGO. 
  3. They only provide senior devs, with an average of 7 years' experience.
  4. Their talent pool covers more than 300 dev languages & frameworks.
  5. Your hire comes with a zero-risk, replacement guarantee.

Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results.

Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io.

As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups

Topics we cover: 

  • 2:50 – A lesson on how to build wealth
  • 4:31 – Entrepreneurship was our biggest tool
  • 6:37 – Building, acquiring, then selling companies
  • 10:45 – Building slowly while staying risk-averse
  • 13:27 – Investing in riskier assets like cryptocurrency
  • 19:39 – Running profitable companies
  • 20:56 – Angel investing, and WP Engine
  • 23:44 – Traditional, salaried employment
  • 24:53 – Typical investments: stocks, bonds, REITs
  • 27:36 – Real estate investing

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode.

23 Apr 2024Episode 710 | Is Coding Dead?, The "Right" Tech Stack, Funded Competition, and More Listener Questions00:34:11

In episode 710, join Rob Walling for another solo adventure where he answers listener questions. He answers whether you need a burning passion to be successful in entrepreneurship, and how that relates to developing a product alongside a day job. Rob also discusses competing against VC-backed companies, learning to code in the age of AI, and how much risk lies in IP theft when building your SaaS.

Episode Sponsor:

Is your outsourced development team dropping the ball?

Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad.

DevSquad provides an entire development team packed with top talent from Latin America. 

Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.

You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. 

Get the committed, responsive development team that your business deserves.  

Visit DevSquad.com/startups and get 10% off the first three months of your engagement.

Topics we cover: 

  • 3:00 – Reacting to needing a burning desire for entrepreneurship
  • 5:20 – Maintaining a day job to enable space for entrepreneurial pursuits
  • 8:52 – Balancing build speed vs. scalability with your tech stack
  • 10:30 – The April Fools Episode
  • 12:55 – Competing against VC-backed companies in a “hot” space
  • 18:34 – Is learning to code dead?
  • 27:33 – Risk in SaaS of IP theft

Links from the Show: 

30 Apr 2024Episode 711 | Finding Early Customers, Horizontal vs. Vertical, Prosumer SaaS, and More Listener Questions (with Ruben Gamez)00:51:32

In episode 711, join Rob Walling and Ruben Gamez as they answer listener questions. They chat about finding early customers without an audience, how to approach horizontal vs. vertical product spinoffs, and some considerations for No Code development. They also discuss the challenges of serving prosumer SaaS, the importance of understanding customer segments for pricing strategies, and the dual funnel approach for catering to different customer tiers.

Episode Sponsor:

We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project.

Here are five reasons why you should consider working with Lemon.io.

  1. The time from your request to getting a candidate is just 48 hours.
  2. Developers have previously worked with tech giants such as Apple, Google, Netflix, Airbnb, Intel, and LEGO. 
  3. They only provide senior devs, with an average of 7 years' experience.
  4. Their talent pool covers more than 300 dev languages & frameworks.
  5. Your hire comes with a zero-risk, replacement guarantee.

Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results.

Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io.

As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups

Topics we cover: 

  • 2:00 – Strategies for finding your first users when you don’t have an audience
  • 10:42 – Positioning yourself to compete well against others
  • 12:25 – Jumping into SEO before having a product
  • 18:42 – Exporting No Code projects
  • 24:15 – Choosing between a vertical or horizontal product spinoff
  • 33:55 – Building a B2P, “business to prosumer” product
  • 42:53 – How to make lower pricing tiers work outside of B2B

Links from the Show: 

07 May 2024Episode 712 | Revisiting Burnout + Updates on My Progress in 2024 (A Rob Solo Adventure)00:28:00

In episode 712, join Rob Walling for another solo adventure. He starts by revisiting past predictions and provides an update on how he successfully staved off full burnout. Rob then gives updates on this podcast, the progress of TinySeed and MicroConf, and teases two new books that he’s working on.

Episode Sponsor:

Is your outsourced development team dropping the ball?

Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad.

DevSquad provides an entire development team packed with top talent from Latin America. 

Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.

You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. 

Get the committed, responsive development team that your business deserves.  

Visit DevSquad.com/startups and get 10% off the first three months of your engagement.

Topics we cover: 

  • 1:21 – Revisiting past predictions and reporting back on burnout
  • 2:45 – Revisiting predictions for SaaS bootstrappers in 2024
  • 5:29 – Twitter changes hands in 2024?
  • 6:29 – Reducing travel to quell burnout on the horizon
  • 11:45 – State of Startups For the Rest of Us 
  • 14:40 – TinySeed invested in over 170+ companies
  • 17:54 – First annual TinyFest
  • 18:42 – TinySeed Tales Season 5
  • 19:50 – The SaaS Playbook and my next two books

Links from the Show: 

14 May 2024Episode 713 | Our Top 5 Takeaways from MicroConf US 2024 (with Arvid Kahl)00:34:25

In episode 713, Rob Walling is joined by Arvid Kahl to share their experience from MicroConf US 2024 in Atlanta. They each discuss their top 5 moments, ranging from Dr. Sherry Walling’s talk on motivation to Ben Chestnut’s chat with Rob onstage. They agree that there’s nothing quite like being in the room with everyone and soaking in all the interactions outside of the official talks. 

If you missed the event and had some MicroConf FOMO, make sure to sign up for our email list to be notified when the tickets for our next event go on sale.! 

Click here to watch Rob’s Fireside Chat with Ben Chestnut!

Episode Sponsor:

We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project.

Here are five reasons why you should consider working with Lemon.io.

  1. The time from your request to getting a candidate is just 48 hours.
  2. Developers have previously worked with tech giants such as Apple, Google, Netflix, Airbnb, Intel, and LEGO. 
  3. They only provide senior devs, with an average of 7 years' experience.
  4. Their talent pool covers more than 300 dev languages & frameworks.
  5. Your hire comes with a zero-risk, replacement guarantee.

Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results.

Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io.

As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups

Topics we cover: 

  • 1:05 – Key takeaways from MicroConf 2024
  • 3:45 – Dr. Sherry Walling’s talk on motivation
  • 7:02 – Stephen Steer’s sales scripts talk
  • 9:25 – Live valuation of a business by Quiet Light Brokerage
  • 12:23 – Micro excursions that allow founders to connect with one another
  • 14:09 – The hallway track outside of the venue
  • 15:53 – ”Nothing beats being in a room”
  • 19:22 – Lack of hierarchy among founders
  • 22:38 – Lianna Patch’s copywriting swipe file
  • 23:50 – Ben Chestnut is just like one of us
  • 29:50 – Don’t get stuck with MicroConf FOMO

Links from the Show: 

21 May 2024Episode 714 | TRM not TAM, Acquiring a Competitor, and Finding a Developer Co-founder (A Rob Solo Adventure)00:31:22

In episode 714, join Rob Walling for another solo adventure where he answers listener questions. He talks about what to expect when acquiring a competitor and how he might integrate their business. Rob also covers navigating HIPAA compliance as a bootstrapper, how to find a developer co-founder, and he explores the concept of Total Reachable Market (TRM).

Episode Sponsor:

Is your outsourced development team dropping the ball?

Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad.

DevSquad provides an entire development team packed with top talent from Latin America. 

Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.

You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. 

Get the committed, responsive development team that your business deserves.  

Visit DevSquad.com/startups and get 10% off the first three months of your engagement.

Topics we cover: 

  • 3:45 – How to navigate acquiring a competitor
  • 6:34 – How to transition the newly acquired customers into your product
  • 9:58 – HIPAA compliance for a bootstrapped MVP
  • 13:07 – Total Addressable Market (TAM) vs. Total Reachable Market (TRM)
  • 19:01 – How do I find a developer co-founder?
  • 28:03 – Can I find data on SaaS app store spending?

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify | Google

28 May 2024Episode 715 | Best Uses of the Internet, a Book about Selling Your Company, and a Circus Show00:35:47

In episode 715, Rob Walling is joined by Dr. Sherry Walling to discuss a variety of topics. They chat about two recent and meaningful interactions made possible by the Internet, the motivations behind organizing and performing a circus show, and they chat about upcoming launches on the horizon – new books and courses for SaaS founders.

Episode Sponsor:

We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project.

Here are five reasons why you should consider working with Lemon.io.

  1. The time from your request to getting a candidate is just 48 hours.
  2. Developers have previously worked with tech giants such as Apple, Google, Netflix, Airbnb, Intel, and LEGO. 
  3. They only provide senior devs, with an average of 7 years' experience.
  4. Their talent pool covers more than 300 dev languages & frameworks.
  5. Your hire comes with a zero-risk, replacement guarantee.

Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results.

Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io.

As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups

Topics we cover: 

  • 4:00 – Examples of thoughtful, nuanced Internet interactions
  • 8:12 – Impacting people you otherwise couldn’t online
  • 15:12 – Dr. Sherry Walling’s circus show motivation
  • 21:53 – The psychology of business exits
  • 25:27 – Commonalities across founders considering exits
  • 31:11 – Speaking to the whole lifecycle of a SaaS business

Links from the Show: 

If y

04 Jun 2024Episode 716 | Positioning Against Incumbents, Changing Your H1, How Tech Stack Affects Valuation, and More Listener Questions00:31:13

In episode 716, join Rob Walling for another solo adventure where he answers listener questions. He shares how he would position against incumbents, when to change an H1, and how choosing a tech stack affects your business valuation. Rob also weighs whether to skip a “Step 1” or “Step 2” business and start directly with a standalone SaaS in the Stair Step Method of Bootstrapping.

Episode Sponsor:

Is your outsourced development team dropping the ball?

Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad.

DevSquad provides an entire development team packed with top talent from Latin America. 

Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success.

You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. 

Get the committed, responsive development team that your business deserves.  

Visit DevSquad.com/startups and get 10% off the first three months of your engagement.

Topics we cover: 

  • 4:07 – How directly should I position my product against incumbents?
  • 8:25 – Making and testing changes to your H1
  • 12:22 – Identifying and qualifying niches based on traffic
  • 18:07 – Should I skip a “Step 1” or “Step 2” business to start a SaaS?
  • 20:16 – How a tech stack affects valuations
  • 27:29 – Differentiating between B2B and B2C

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please

11 Jun 2024Episode 717 | Bootstrapping to $1.3M ARR and 300,000 Free Users00:34:22

In episode 717, Rob Walling interviews Marie Martin, co-founder of Tally. They discuss the company’s journey to $1.3M ARR and the unusual pricing strategy that got them there. Marie details how they keep their support volume low, how they differentiate Tally from other form builders, and how they grew to over 300,000 free users.

Episode Sponsor:

We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project.

Here are five reasons why you should consider working with Lemon.io.

  1. The time from your request to getting a candidate is just 48 hours.
  2. Developers have previously worked with tech giants such as Apple, Google, Netflix, Airbnb, Intel, and LEGO. 
  3. They only provide senior devs, with an average of 7 years' experience.
  4. Their talent pool covers more than 300 dev languages & frameworks.
  5. Your hire comes with a zero-risk, replacement guarantee.

Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results.

Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io.

As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups

Topics we cover: 

  • 2:22 – Where Tally is today
  • 3:53 – Keeping customer support volume low
  • 7:12 – Differentiating Tally from other form builders
  • 10:55 – The ingredients needed to make “free” work
  • 18:31 – ”Shrinking a Market”
  • 24:27 – Growing to 300,000+ free users
  • 26:47 – Dealing with bad actors
  • 29:37 – Applying the learnings from Tally’s success

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify | G

18 Jun 2024Episode 718 | When to Give Up, Open Source Competition, Painful Features, and More (with Derrick Reimer)00:43:08

In episode 718, Rob Walling and Derrick Reimer tackle listener questions about giving up on ideas, competing in crowded markets, and developing painful features. They also chat about SavvyCal’s recent design refresh, finding founder-market fit, and whether Derrick has retired from podcasting.

Episode Sponsor:

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Topics we cover: 

  • 3:59 – Which feature felt harder and took longer than imagined?
  • 9:14 – When is time to give up on a SaaS idea and move on?
  • 17:51 – Finding customers in crowded markets with large incumbents
  • 23:32 – Has Derrick officially retired from podcasting?
  • 25:57 – Handling competitors that are copying differentiating product features
  • 28:48 – Evaluating SavvyCal’s refreshed design
  • 31:10 – Considering vertical vs. horizontal SaaS for SavvyCal
  • 34:05 – Why did Derrick decide to pursue the idea for SavvyCal?
  • 40:19 – Finding “founder-fit”

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cove

25 Jun 2024Episode 719 | How to Test Pricing, Lifetime Deals, and Building Something for Everyone (A Rob Solo Adventure)00:26:43

In episode 719, join Rob Walling as he embarks on another solo adventure, tackling listener questions. He discusses how to test pricing, addresses the pitfalls of one-time payments vs. SaaS, and he reflects on “building something for everyone.” He wraps up with advice on making better recommendations.

Episode Sponsor:

We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project.

Here are five reasons why you should consider working with Lemon.io.

  1. The time from your request to getting a candidate is just 48 hours.
  2. Developers have previously worked with tech giants such as Apple, Google, Netflix, Airbnb, Intel, and LEGO. 
  3. They only provide senior devs, with an average of 7 years' experience.
  4. Their talent pool covers more than 300 dev languages & frameworks.
  5. Your hire comes with a zero-risk, replacement guarantee.

Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results.

Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io.

As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups

Topics we cover: 

  • 0:58 – Testing different prices for your product
  • 8:12 – One-time or lifetime payments 
  • 15:02 – Horizontal products, building something for everyone
  • 21:43 – Making descriptive recommendations

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review:

02 Jul 2024Episode 720 | How to Prioritize Your Focus (In Both Your Startup and Personal Life)00:46:20

In episode 720, Rob Walling is joined by Craig Hewitt to discuss the intricacies of prioritization in both business and in life. In addition to running Castos, Craig has started coaching founders in sales and marketing, and describes how he strives to focus on the right things. They talk about buying back their time, creating family-focused time, and share their solo podcasting experience after previously having co-hosts.

Episode Sponsor:

If you need help hiring great talent from Latin America and the Philippines, but don’t want to pay ongoing recruitment fees, check out Outwork Staffing.

Outwork Staffing can help you hire customer support, virtual assistants, developers - or whoever you need! You pay a one-time hiring fee after they find your ideal candidate, and that’s it-  there’s no additional costs, even if your new hire stays for years.

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They also provide coaching to help you find, manage, and grow your global team efficiently.

Visit outworkstaffing.com/startups to book a call and get $500 off your first placement by mentioning Startups For the Rest of Us.

Topics we cover: 

  • 3:34 – Prioritizing marketing growth and work-life balance outside of work
  • 7:07 – Buying back your time and optimizing for convenience
  • 10:08 – Identifying the right things to work on with coaches and masterminds
  • 19:42 – Making fewer, bigger decisions as a founder
  • 22:01 – Making intentional family-focused time
  • 30:03 – How Craig started his coaching
  • 36:11 – Podcasting with co-hosts vs. podcasting solo

Links from the Show: 

09 Jul 2024Episode 721 | 7 Key Takeaways from the 2024 State of Independent SaaS Report00:35:18

In episode 721, Rob Walling and Asia Orangio analyze the results of MicroConf’s 2024 State of Independent SaaS Report. They share their key takeaways including the impact of business models on growth, requiring credit cards for free trials, and how the number of founders affects performance. Additionally, they delve into growth by target markets and the data behind bootstrapped SaaS companies taking funding.

To get your copy of the full report, head to stateofindiesaas.com.

Topics we cover: 

  • 2:03 – The State of Independent SaaS Report
  • 7:36 – Requiring a credit card upfront
  • 10:27 – Three founders perform best
  • 14:31 – Free trials and credit cards
  • 19:11 – Average growth by target market
  • 22:46 – Plans for outside funding
  • 25:10 – Credit cards, trials, and churn 
  • 32:10 – Advertising channels that are working

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify

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