
Startups For the Rest of Us (Rob Walling)
Explore every episode of Startups For the Rest of Us
Pub. Date | Title | Duration | |||||
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04 Oct 2022 | Episode 628 | The 5 PM Pre-Validation Framework | 00:29:32 | |||||
In episode 628, join Rob Walling on a solo adventure where he dives into his newest framework. The 5 PM Pre-Validation Framework is a helpful way to evaluate different startup ideas through a set of criteria to gauge the size of the opportunity. Want to download the PDF version the the 5 PM Pre-Validation Framework? Join the Startups For The Rest Us Mailing List, and we'll send you the link in the first email. Look for the orange email opt-in widget on the page. Topics we cover:
Links from the Show:If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
11 Oct 2022 | Episode 630 | Approaching $1M ARR as a Niche SaaS Founder | 00:33:56 | |||||
In episode 630, Rob Walling chats with Jonathan Weinberg, who is the founder of Builder Prime, a CRM software for home improvement contractors. We chat about how he came up with the idea for Builder Prime, getting early traction, and finding product-market fit. Topics we cover:
Links from the Show:If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
18 Oct 2022 | Episode 631 | Re-writing Your Codebase, Stair Stepping, and Difficult Founder Decisions | 00:28:11 | |||||
In episode 631, join Rob Walling for a solo adventure as he answers listener questions on topics ranging from when to rewrite your codebase to founder salaries and balancing your founder vs. developer mindset. Episode SponsorFind your perfect developer or a team at Lemon.io The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
25 Oct 2022 | Episode 632 | Hot Take Tuesday: Figma Exit, Side Project Distraction, No Code Dogma | 00:37:32 | |||||
In episode 632, join Rob Walling and Einar Vollset for Hot Take Tuesday, where they analyze and discuss some of the latest news. Some topics covered include the Figma exit, side project distractions, no-code apps, and more. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io/ helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io/, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
01 Nov 2022 | Episode 633 | Building SaaS Plus a Two-Sided Marketplace | 00:34:47 | |||||
In episode 633, Rob Walling chats with Matt Wensing, the founder of Summit. Matt is no stranger on the podcast. And we talk about Matt's decision to change Summit's brand positioning and the far-reaching impact on his business. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
08 Nov 2022 | Episode 634 | Naming Your Startup, Tapping Out a Niche, and Licensing Your IP | 00:31:19 | |||||
In episode 634, join Rob Walling for another solo adventure where he answers listener questions on topics ranging from naming your startup to initial aha moments and how to know if you have tapped out a specific niche. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
15 Nov 2022 | Episode 635 | Where Are They Now? Catching up with TinySeed Tales' Tony Chan | 00:32:27 | |||||
In episode 635, Rob Walling catches up with Tony Chan, the co-founder of CloudForecast, an AWS cost monitoring tool. Tony shared his victories, challenges, and failures in TinySeed Tales Season 3. It has been over eight months since we recorded the final episode. In this episode, we reflect and catch up on what’s been happening with Tony and CloudForecast. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
22 Nov 2022 | Episode 636 | A Customer-Led Approach to Driving More Recurring Revenue | 00:27:26 | |||||
In episode 636, Rob Walling chats with Claire Suellentrop about the new book she co-wrote with her co-founder, Georgiana Laudi. The book is called Forget the Funnel: A Customer-Led Approach to Driving Predictable Recurring Revenue. Gia and Claire have run a consulting firm for the past several years where they are working with startups and SaaS companies to help them learn more about their customers in order to drive more revenue. And this book is a distillation of their learnings. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
29 Nov 2022 | Episode 637 | B2B vs. B2C, Hiring for Sales, and Bootstrapping a 2-Sided Marketplace | 00:23:35 | |||||
In episode 637, join Rob Walling for another solo adventure as he answers a handful of listener questions. Topics covered range from hiring your first salesperson and acquiring a web app to dealing with the fear of having your idea copied and why bootstrapping a two-sided marketplace is usually a bad idea. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
06 Dec 2022 | Episode 638 | How to Generate Startup Ideas (Plus 8 Ideas You Can Steal) | 00:38:31 | |||||
In episode 638, Rob Walling chats with Justin Vincent about how to generate startup ideas. They share 8 startup ideas in this episode along with Justin’s approach for coming up with thousands of startup ideas. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
13 Dec 2022 | Episode 639 | The Secret Sauce to Building Happy, Motivated Teams | 00:38:02 | |||||
In episode 639, Rob Walling chats with Andrew Berkowitz, the co-founder and CEO of Suggestion Ox, about the secret sauce to building happy, high-performing teams and how we as founders need to unlearn some of the strict policies that have been in place for hundreds of years. Suggestion Ox is a feedback platform that helps HR teams build candid communication between leadership and employees. And before that, Andrew co-founded a sports management platform that was acquired in 2021. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:Andrew Berkowitz I Twitter | |||||||
20 Dec 2022 | Episode 640 | Hot Take Tuesday: Recession and Bootstrappers, ChatGPT, Twitter Drama | 00:44:53 | |||||
In episode 640, join Rob Walling, Einar Vollset, and Tracy Osborn for Hot Take Tuesday, where they analyze and discuss some of the latest news. We dig into ChatGPT, the new tool everyone is talking about from OpenAI. We also discuss Elon Musk acquiring Twitter and the drama around this entire endeavor and whether or not the U.S. is in a recession right now. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
27 Dec 2022 | Episode 641 | Dealing with High Churn, Rolling Out an MVP, and More Listener Questions | 00:31:27 | |||||
In episode 641, join Rob Walling for a solo adventure as he answers more listener questions. Topics covered range from dealing with high churn when your tool is project-based, what product feedback to listen to in the early days, and when to hire project-level thinkers vs. task-level thinkers. Topics we cover:
Links from the Show:If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
03 Jan 2023 | Episode 642 | The Pros and Cons of Building a No-Code MVP | 00:37:55 | |||||
In episode 642, Rob Walling chats with Tara Reed, who is the founder of Apps Without Code. We talk about her journey getting into no-code, bootstrapping Apps Without Code to $5M ARR, and the decision she made last year to throttle growth to become more profitable. In our conversation, we also cover some of the pros and cons of no-code tools, along with some entrepreneurial mindset shifts that new entrepreneurs need to make. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
10 Jan 2023 | Episode 643 | Feature Flags, Impostor Syndrome, and More Listener Questions with Derrick Reimer | 00:41:25 | |||||
In episode 643, Rob Walling chats with fan favorite Derrick Reimer, the founder of SavvyCal, as they answer listener questions. They cover topics ranging from SaaS feature flags to communicating product needs to a technical founder and combating imposter syndrome. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
17 Jan 2023 | Episode 644 | Buying Back Your Time with Dan Martell | 00:36:28 | |||||
In episode 644, Rob Walling chats with Dan Martell about founder productivity, delegating, and the difference between being effective and efficient. Dan also shares the key frameworks from his first book, Buy Back Your Time, which was released this week. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
24 Jan 2023 | Episode 645 | Anti-Bro, Nuanced Thinking, and Being Good vs. Being Great (A Rob Solo Adventure) | 00:24:08 | |||||
In episode 645, join Rob Walling for a solo adventure where he covers whether bootstrapping is the anti-bro movement, the difference between working with someone good vs. someone great, and the rise of outrage culture on social media and how that doesn’t leave much room for nuanced thinking. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
31 Jan 2023 | Episode 646 | Building a Recurring, Annual Price Increase Into Your SaaS | 00:26:24 | |||||
In episode 646, Rob Walling catches up with James Kennedy, the founder of ProcurementExpress, about James’s unconventional approach to price increases. Every year, James does an annual price increase across the board. He talks about how he communicates it to both leads and customers, the pros and cons of this approach, and why it is been a net positive for the business. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
26 Jan 2023 | Episode 645.5 | Bonus Episode: Mastermind Matching Applications Are Open | 00:06:17 | |||||
Mastermind Matching applications are now open. Whether you are in the process of validating your SaaS idea and looking for product-market fit to finding a scalable marketing channel, or maybe you are looking for an extra dose of accountability and support as you grow the company, joining a mastermind can help. With hundreds of successful matches under our belt, we have brought together founders from all walks of life, from over 50 countries across 20 time zones, with a collective $150M+ in ARR. To do this, we focus on a number of key data points to get a feel for each entrepreneur’s experience level, expectations, work and personality styles, and other key criteria that allow us to make informed matches, including:
We've also made some big updates to the content in our mastermind program, including adding a series of 3 mentor sessions to tackle topics and challenges you are likely to experience based on where you are currently at with your business. These mentor sessions range from how to structure and get the most value out of your mastermind to mastering customer interviews, building a marketing flywheel, and hiring and onboarding your first few employees. For those of you who sign up for a mastermind and are doing more than $500k in ARR, you'll be invited to attend three virtual office hours with Rob Walling, Co-Founder of TinySeed + MicroConf & Einar Vollset, Co-Founder of TinySeed. Links from the Show: | |||||||
07 Feb 2023 | Episode 647 | Equipping Sales & Support With Critical Product Knowledge As You Grow | 00:40:56 | |||||
In episode 647, Rob Walling chats with Whitney Deterding about product marketing and how to equip sales, support, and your entire team with critical product knowledge as you grow. We dive into how to communicate all aspects of your product, from individual features to benefits and use cases. When you're one or two people, you're doing all of this as a founder, but the moment you have three, four, or more people on your team, you have to figure out a way to communicate how the product is changing effectively. Otherwise, your prospects, sales, and support won't know that. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
02 Feb 2023 | Episode 646.5 | Bonus Episode: A Big Change to MicroConf | 00:05:13 | |||||
In this bonus episode of Startups For the Rest of Us, we realized that we have never talked about the refocusing of MicroConf US and MicroConf Europe and growing our extended hallway track to focus on helping founders build more connections. Since we started the event in 2011, we've done 35 of them now. The feedback we've always gotten is that the hallway track is the best part of MicroConf, and the speakers are an excuse to get us all in a room so that we can meet one another and build those relationships. After Covid hit, we decided to take a chance and adjust our traditional format. We cut down the number of speakers and focused more on additional ways to grow the hallway track. In MicroConf US - Denver - this April, we’re at 5 speakers. All the rest of the time is spent doing activities and connecting with other founders, including through offsite adventures, roundtables, workshops, etc. Finally, we’ve also introduced Founder by Founder, which is like speed networking. We set a seven-minute timer and encouraged everyone to talk to someone they don't know and introduce themselves. Whether it's at the workshops, the offsite adventures, or Founder by Founder, we've found getting out of your bubble and connecting with other founders has been an extremely valuable change and a shift to the way that the MicroConf in-person events happen. Head over to Microconf.com/events to see all of our events happening this year. | |||||||
14 Feb 2023 | Episode 648 | Competing with a Non-Profit, Driving Traffic to A Landing Page, and More Listener Questions | 00:27:46 | |||||
In episode 648, join Rob Walling for a solo adventure where he answers a bunch of listener questions. Some topics covered include competing against a nonprofit, validating step 1 app marketplace businesses, and driving traffic to idea validation landing pages. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
09 Feb 2023 | Episode 647.5 | Bonus Episode: TinySeed Application Q&A Livestream | 00:58:58 | |||||
In this bonus episode, we are playing back the audio from yesterday’s TinySeed Application Q&A livestream. The TinySeed team (Rob Walling, Tracy Osborn, and Alex McQuade) answers questions from the audience about the application process. TinySeed is a year-long, remote accelerator designed for early-stage SaaS founders. Our program is designed to help founders with a revenue-generating SaaS optimize product-market fit and grow faster. Spring 2023 applications are open until from February 6th to February 19th, 2023. For more information about the program and application process, check out https://tinyseed.com/program Links from the Pod
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21 Feb 2023 | Episode 649 | Learning to Sell SaaS as a Founder (Book Recommendation) | 00:39:13 | |||||
In episode 649, Rob Walling chats with Pete Kazanjy about his book Founding Sales, which is designed to help SaaS founders learn how to sell as well as how to hire and scale sales. We cover a lot, including objection handling, how to ask for the sale, and mindset shifts you need to make when learning how to sell. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
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In episode 650, Rob Walling answers more listener questions. We cover topics like how to get more customers while working a full-time job, talking to users when there is a language barrier, and whether to buy vs. build a SaaS product. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
07 Mar 2023 | Episode 651 | From Side Hustle to Full-time & Profitable (with Mike Taber) | 00:36:29 | |||||
In episode 651, Rob Walling catches up with fan favorite Mike Taber, who co-hosted the first 448 episodes of Startups For the Rest of Us. The last time he was on the podcast, Bluetick was still a side hustle. Now, 15 months later, he shares that the app is now profitable, supporting him full-time, and gives an update on some key parts of his entrepreneurial journey. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
14 Mar 2023 | Episode 652 | Mixing No-code with Code, Developer Superpowers, $5k Angel Check, and More Listener Questions | 00:42:51 | |||||
In episode 652, Rob Walling answers more listener questions with Derrick Reimer, the founder of SavvyCal. They cover topics from the most important superpower for developers to the best resources for learning how to code and should you ever mix no-code with code. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
21 Mar 2023 | Episode 653 | Armageddon Beer, Developing Taste, and What if I Succeed? (A Rob Solo Adventure) | 00:24:25 | |||||
In episode 653, join Rob Walling for a solo adventure where he talks through three topics, including the story of an Armageddon beer, developing taste, and an important question that all entrepreneurs should ask themselves. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
28 Mar 2023 | Episode 654 | Shipping Every Day for 10 Years with Tom Merritt | 00:46:57 | |||||
In episode 654, Rob Walling chats with Tom Merritt, who is the host of multiple shows, including Daily Tech News, Know A Little More, Sword & Laser, Cordkillers, and more. Tom has more podcasts than anyone I know, and this episode will be a little different since Tom is not a SaaS founder or someone who wrote a book for founders. Instead, you’ll learn about the systems, processes, and discipline that Tom has set up so that he can be such a prolific creator. You’ll also learn more about his innate ability to summarize complex situations and then talk about both sides in a fair and balanced way. Topics we cover:
Links from the Show:If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
04 Apr 2023 | Episode 655 | Seat-Based Pricing, Can Churn Be Too Low? and More Listener Questions (A Rob Solo Adventure) | 00:38:58 | |||||
In episode 655, Rob Walling answers listener questions on enterprise pricing frameworks, validating a business idea, and if it is possible for your churn rate to be too low. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
11 Apr 2023 | Episode 656 | Taste vs. Shipping + Being First vs. Being the Best (A Rob Solo Adventure) | 00:25:23 | |||||
In episode 656, join Rob Walling for another solo adventure, where he revisits a few topics from earlier episodes. These topics range from balancing having taste while shipping consistently to the only two keys to being remembered for something. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
18 Apr 2023 | Episode 657 | Concierge Onboarding, Building a Great Brand, and More Listener Questions | 00:27:42 | |||||
In episode 657, join Rob Walling as he answers more listener questions. Topics range from concierge onboarding to getting higher engagement rates on cold emails. He also covers how to think about balancing product improvements vs. marketing. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
25 Apr 2023 | Episode 658 | As a SaaS Founder, When Should You Care About Sales Tax? | 00:30:01 | |||||
In episode 658, Rob Walling speaks with Geoff Roberts, co-founder of Outseta, about global sales tax compliance for SaaS founders. Geoff wrote a 4,400 article on the topic about when SaaS founders should care about sales tax not only within their own country but globally, along with the pros and cons of various solutions. We also dive into a bit of Geoff’s own story as the cofounder of Outseta. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
02 May 2023 | Episode 659 | Indie Hackers' Newfound Independence + The SaaS Playbook with Courtland and Channing | 01:10:30 | |||||
In episode 659, Rob Walling speaks with Courtland Allen and Channing Allen, the co-founders of Indie Hackers, to talk about their newfound independence since they are no longer owned by Stripe. For the first half of the episode, they turn the tables and interview Rob about his new book, The SaaS Playbook. They also share a bunch of theories about entrepreneurship and investing. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
09 May 2023 | Episode 660 | Make Ever-Increasing and Manageably-Sized Mistakes (A Rob Solo Adventure) | 00:24:31 | |||||
In episode 660, join Rob Walling for another solo listening adventure where he talks about the tradeoffs of hiring a team vs. contractors, when to raise funding as a bootstrapper, and the importance of knowing what you are bad at. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
16 May 2023 | Episode 661 | Millions in Revenue As a One-Person Software Company | 00:29:10 | |||||
In episode 661, Rob Walling chats with Mike Perham, the founder of Sidekiq, who is a solo founder doing millions in revenue as a one-person business. If this isn’t unique enough, Sidekiq originally started as an open-source project before he later monetized it by selling features that aren't available in the core product. You'll also hear how it took him ten years to become "an overnight success" because of all the things Mike tried before launching Sidekiq. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
23 May 2023 | Episode 662 | Selling for Five Years of Runway, Profit vs. Revenue Multiples, and More Listener Questions (Rob Solo) | 00:33:49 | |||||
In episode 662, join Rob Walling for a solo listening adventure where he talks through the key factors to consider in an acquisition, whether to sell a business for five years of runway and knowing when to move on from a SaaS app you built. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
30 May 2023 | Episode 663 | 5 Insights SaaS Founders Should Know About A.I. (Ignore at Your Peril) | 00:36:02 | |||||
In episode 663, Rob Walling and Einar Vollset share five insights SaaS founders should know about the state of AI. They offer a unique perspective by sharing a mental model around the four categories of AI and how to use this to think about the impact on your business. Topics we cover:
Links from the Show:If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
06 Jun 2023 | Episode 664 | The Challenges of Horizontal SaaS, Adding Services to a SaaS, and More Listener Questions | 00:34:47 | |||||
In episode 664, join Rob Walling for a solo adventure where he answers more listener questions. These questions range from positioning a new SaaS product with many use cases to consumption vs. seat-based pricing and managing your time as a single parent. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
13 Jun 2023 | Episode 665 | How to Find More "Best Fit" Customers for Your SaaS | 00:33:13 | |||||
In episode 665, Rob Walling chats with Georgiana Laudi, who is the co-author of the new book, Forget the Funnel. They dive deep into key concepts from the book, including specific Jobs-to-be-done interview examples and how to apply these insights to your marketing strategy. They also chat a bit about the process of writing a book. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. | |||||||
20 Jun 2023 | Episode 666 | Entering a Competitive Market, Books for SaaS Founders, and More Listener Questions with Derrick Reimer | 00:53:18 | |||||
In episode 666, Rob Walling chats with fan favorite Derrick Reimer, the founder of SavvyCal, as they answer listener questions. They cover topics ranging from idea validation in competitive spaces to book recommendations to development strategies for non-technical founders. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
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27 Jun 2023 | Episode 667 | Increase Your Exit Price by Decoupling Yourself from Your Business with John Warrillow | 00:30:51 | |||||
In episode 667, Rob Walling speaks with John Warrillow, author of Built to Sell, about validating and launching his second SaaS business, VidGuide. They cover how Standard Operating Procedures can help your business, from leading toward better exits to easing your burden as a founder. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
06 Apr 2023 | Startups For The Rest Of Us Podcast Trailer | 00:01:23 | |||||
It’s possible to build a multimillion dollar startup without venture capital. I know this, because I’ve done it myself and I’ve watched hundreds of other founders do the same. This podcast is all about the strategies and frameworks that can get you there too.
Welcome to Startups For the Rest of Us, a podcast that’s focused on helping developers, designers and entrepreneurs build life-changing businesses without begging venture capitalists for money. You’re in the right place if you’re a bootstrapped or mostly bootstrapped SaaS founder who wants to build and grow your company faster.
I’m your host, Rob Walling. I’m a serial entrepreneur with multiple exits, I’ve written 4 books about starting companies, and I’ve invested in more than 150 startups.
For over 13 years, I’ve shown up here every Tuesday sharing my experience starting, growing, and mentoring startups, so you can avoid the mistakes others have made.
When I first got started, I realized that most of the startup advice I could find online was aimed at companies focused on billion dollar exits, or founders looking to build a slide deck instead of a real business. I was constantly frustrated that no one was providing stories, strategies and tactics for founders who just want to build a real product for real customers who pay them real money.
If you want to launch a startup, or grow your SaaS startup so it supports you full-time, OR you’re already making six or seven figures and want to grow your business faster, the stories, strategies, and tactics on this show will help you do just that.
Go ahead and subscribe and I’ll be in your ears next Tuesday.
Links from the Pod:
Rob Walling | Twitter
Startups For the Rest of Us | Twitter
MicroConf YouTube Channel | |||||||
04 Jul 2023 | Episode 668 | 9 Key Takeaways from MicroConf U.S. 2023 in Denver | 00:49:58 | |||||
In episode 668, Rob Walling and Arvid Kahl share nine key takeaways from MicroConf US 2023 in Denver. They cover topics ranging from founder mental health, shared motivations for bootstrapping, the value of in-person conferences, and the MicroConf experimentation that led to the “Chaos Lunch”. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | 11 Jul 2023 | Episode 669 | 10 Years to Overnight Success: Bootstrapping to a Multi-Million Dollar Exit | 00:36:30 | | ||||
In episode 669, Rob Walling chats with Rick Hymanson, founder of detamoov and previously Shugo. They discuss Rick’s exit from Shugo in 2018 in what Rob calls “ten years to overnight success”. Rick recounts an early pivot for the company in finding product market fit, building the business with a day job, the logistics of the exit, and why he’s excited to join TinySeed with detamoov. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
18 Jul 2023 | Episode 670 | Relying on Luck, Avoiding Burnout, and Bad Player vs. Bad Instrument (A Rob Solo Adventure) | 00:26:25 | |||||
In episode 670, join Rob Walling for another solo adventure, where he discusses why, while striking luck in your SaaS journey is great, working hard and building skills is the sustainable way to build businesses for the long haul. He also shares his personal approach to work when burnout is on the horizon and finally an anecdote relating to SaaS marketing approaches. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
25 Jul 2023 | Episode 671 | Working on What Matters, Left-handed Threads, and Being Lucky (A Rob Solo Adventure) | 00:23:45 | |||||
In episode 671, join Rob Walling for another solo adventure where he covers a variety of topics. First, he shares an example of why successful founders move the needle rather than staying in their comfort zone. He shares an anecdote about discovering left-handed threads and how it applies to startups, and wraps up with some thoughts on the role of luck in audience building. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
01 Aug 2023 | Episode 672 | Bootstrapping, Building, Buying, and Selling SaaS Companies | 00:41:28 | |||||
In episode 672, Rob Walling speaks with Jon Hainstock, M&A advisor at Quiet Light and previously ZoomShift. They discuss Jon’s bootstrapper journey, his exit from ZoomShift, the benefits of buying versus building, and how he helps other founders sell their businesses at Quiet Light. To wrap up, Jon exposes some common pitfalls to avoid when buying businesses. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
08 Aug 2023 | Episode 673 | Lifetime Plans vs Subscriptions, Testing an Idea With a Landing Page, and More Listener Questions | 00:51:14 | |||||
In episode 673, Rob Walling chats with Ruben Gamez, the founder of SignWell, as they answer listener questions. They cover topics related to pricing models for SaaS products, marketing strategies for new products, the concept of copycat apps, and the challenges of balancing customer requests with product development. Additionally, they address a question about choosing between working at a startup or a big tech company. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please | |||||||
15 Aug 2023 | Episode 674 | SparkToro Pays Back Investors, When to Raise Funding, and X.com (Hot Take Tuesday) | 00:43:47 | |||||
In episode 674, join Rob Walling, Einar Vollset, and Tracy Osborn for Hot Take Tuesday, where they analyze and discuss some of the latest news. They talk about Elon rebranding Twitter to X and the emergence of Instagram's Threads. They also cover the pros and cons of taking VC and SparkToro's unique funding model and paying back investors. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Google | |||||||
22 Aug 2023 | Episode 675 | Storytelling as a Sales Superpower (Book Recommendation) | 00:34:03 | |||||
In episode 675, Rob Walling interviews Stephen Steers, author of "Superpower Storytelling." They discuss Stephen’s experience in selling and teaching startups how to sell better. They cover Stephen’s storytelling “AREA” framework and the concept of the problem stack. They also talk about when founders should consider delegating sales, the importance of documenting successful sales processes, and using humor in the sales process. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! 29 Aug 2023 | Episode 676 | Exit Valuations, Choosing Between Ideas, and More Listener Questions | 00:33:46 | | ||||
In episode 676, join Rob Walling for a solo adventure where he answers more listener questions. He answers questions around the inflated valuations in the B2B SaaS market, choosing between ideas, and validating a SaaS idea before building. Rob wraps up evaluating the effectiveness of building a podcast or YouTube following prior to launch. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | 05 Sep 2023 | Episode 677 | Design Faster and More Effectively With Wireframing | 00:35:36 | | ||||
In episode 677, Tracy Osborn interviews Leon Barnard from Balsamiq about wireframing and design. They discuss the book "Wireframing for Everyone" written by Leon and his co-authors from Balsamiq and they emphasize the value of low-fidelity wireframes for founders. They also cover how wireframing can improve ideation and communication processes among teams. To wrap up, they recommend resources for non-designers interested in learning more about wireframing and design. Episode Sponsor:Life as a founder can put a strain on even the strongest relationships, but spending dedicated quality time with your better half can help you recharge and refocus. If you’re ready to unwind from the daily startup grind, head over to cratedwithlove.com to level up your next date night. And for listeners of this podcast, you can use code STARTUPS during checkout for an exclusive 15% off your first order. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
12 Sep 2023 | Episode 678 | Selling a Half-Finished Product, Phased Launches, and More Listener Questions (Rob Solo Adventure) | 00:26:37 | |||||
In episode 678, join Rob Walling for another solo adventure where he answers listener questions. He answers how he might find buyers for a half-done SaaS product, addresses platform risk that accompanies no-code development, and shares insights on bookkeeping for SaaS startups. Rob also details what frameworks new marketers should be looking into and gives advice on launching a new SaaS tool to an email list. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
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In episode 679, join Rob Walling for another solo adventure where he answers listener questions. He discusses how “mock features” can be implemented to close deals with certain buying dynamics, how to recover from a failed launch, and the benefits of phased launches to minimize those. Rob also gives advice on creating organic content for a SaaS and suggests alternative marketing strategies to content creation. Finally, he covers what an engineer might encounter during an acquisition in a small startup and how to dive into consulting and contracting. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
26 Sep 2023 | Episode 680 | Problems vs. Solutions, Doing What it Takes, and More Listener Questions (A Rob Solo Adventure) | 00:23:43 | |||||
In episode 680, Rob Walling goes solo again, covering a wide variety of topics including listening to customers, but not necessarily their solutions. He also cautions against making decisions based on one customer's feedback, but listening to the crowd. Finally, Rob highlights the importance of doing whatever it takes to succeed as a founder. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
21 Sep 2023 | Episode 679.5 | The Future of MicroConf (7 Announcements!) | 00:07:13 | |||||
In episode 679.5, Rob shares seven announcements about the future of MicroConf in the upcoming year. Whether you're a long-time supporter or a new member of our crew of misfits, you know we're all about empowering bootstrapped SaaS entrepreneurs. For nearly a decade, we've been fueling the permissionless entrepreneurship movement that's gripped founders worldwide - and we're nowhere close to finished. Our next big leap is coming, and you won't want to miss it. If you want to get the inside scoop, and to keep up to date as we roll out all of these offerings, head over to https://www.futureofmicroconf.com/. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
03 Oct 2023 | Episode 681 | Why Launching a Second Product is Usually a Bad Idea | 00:50:24 | |||||
In episode 681, Rob Walling and Ruben Gamez go deep on the drawbacks of launching a second product. They both generally advise against doing so, as it can distract from the existing product. However they do share some successful attempts, strategic insights, how to approach feedback on second ideas, and the benefits for founders that beat the odds. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
10 Oct 2023 | Episode 682 | The Pros and Cons of Large vs. Small Startup Events | 00:27:55 | |||||
In episode 682, Rob Walling interviews Alex Theuma, the founder of SaaStock, a conference for SaaS founders. They discuss the challenges of bootstrapping an event and the pros and cons of large startup events versus small startup events. Alex also shares his experience of building credibility and authority in the industry, the importance of maintaining a positive attendee experience, and ensuring financial sustainability. Episode Sponsor:Tired of searching endlessly for highly skilled software developers? CloudDevs is your solution. Gain access to over 8000 pre-vetted senior devs distributed across their Latin America and global talent pools. All their remote developers work within your own time zone and can get onboarded within 24 hours. The CloudDevs team can help you recruit full time hires, or part time, project based freelancers. And every hire comes with a week-long free trial, making sure you get the right person for the job. All of our listeners get a 15% discount on their first month of collaboration. Hire trusted tech talent efficiently without breaking the bank by visiting CloudDevs.com. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! 17 Oct 2023 | Episode 683 | Bringing on a Partner, Attending Trade Shows, Pre-launch Discounts, and More Listener Questions | 00:28:48 | | ||||
In episode 683, join Rob Walling for another solo adventure where he answers listener questions. He addresses gathering feedback from customers that are reluctant to give it to you, whether to bring on a partner, and the value of going to in-person events. Rob also covers topics such as equity for advisors, pricing strategies, & productized services. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
24 Oct 2023 | Episode 684 | Key Takeaways from MicroConf Europe 2023 | 00:26:25 | |||||
In episode 684, Rob Walling is joined by Dr. Sherry Walling to share their experience from MicroConf Europe 2023 in Lisbon. They discuss a continued shift in MicroConf’s focus towards fostering founder connections and networking, and the value of face-to-face interactions. Rob and Sherry reflect on their own talks and highlight others by fellow founders and attendees. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
31 Oct 2023 | Episode 685 | 7 Things You Should Never Do (A Rob Solo Adventure) | 00:36:03 | |||||
In episode 685, Rob Walling goes solo to share his insights on 7 common mistakes that SaaS founders make. Be sure to listen to the end to hear Rob’s spicy take on launching a portfolio of products to see what sticks. Episode Sponsor:As a founder your plate is full. So when you have to hire devs, there’s no time to search for that perfect culture-fit, get-things-done developer. Lemon.io’s new product, Lemon Hire saves founders time by connecting them with a pipeline of 80K+ senior engineers. Each dev is filtered through a 4-step vetting process, available to interview within 48 hours of choosing, and backed by a 30-day replacement guarantee. Find your great-fit candidates fast with Lemon Hire. Claim a special discount for our fans. Visit https://lemon.io/hire/, sign up, and mention “Startups” to receive $2000 off your first hire. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
14 Nov 2023 | Episode 687 | An 8th Thing You Should Never Do, Things That Don't Scale, and More Rob Solo Topics | 00:23:24 | |||||
In episode 687, join Rob Walling for a solo adventure where discusses a variety of topics. He revisits a recent episode to add one more item to the list of things founders should never do. Rob also offers a hot take on Meta’s new subscription plans and weighs in on a Hacker News post about doing things that don’t scale. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
07 Nov 2023 | Episode 686 | How Much is Enough?, Outsourcing Marketing, and More Listener Questions | 00:33:06 | |||||
In episode 686, join Rob Walling for another solo adventure where he answers listener questions. He answers how to evaluate monetary success, combat hedonic adaptation, and how to evaluate the capabilities of technical co-founders. Rob also discusses whether outsourcing sales and marketing is possible and considers some alternative no-code approaches. Topics we cover:
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If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
21 Nov 2023 | Episode 688 | Growing Boot.dev From $6k to $110k in Monthly Revenue in 15 Months | 00:32:08 | |||||
In episode 688, Rob Walling interviews Lane Wagner, founder of Boot.dev. Boot.dev is a learning platform gamified to teach backend development. They discuss the journey of bootstrapping Boot.dev, its explosive growth, and its unique business model. Lane also shares challenges of running a B2C business, why he took some funding, and the significance of customer lifetime value over MRR in his business. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
28 Nov 2023 | Episode 689 | How to Keep Your Remote Team Motivated and Engaged | 00:30:12 | |||||
In episode 689, Rob Walling interviews Robert Cserti, co-founder of SessionLab. Robert and his team provide tools and resources for designing workshops and SessionLab operates fully remote. Rob and Robert discuss strategies for motivating remote teams, fostering team culture and communication, and being intentional about synchronous meetings and team bonding. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
If you have questions about start | |||||||
05 Dec 2023 | Episode 690 | When Opt-in Email Could Be Spam, Collecting Customer Feedback, and More Listener Questions | 00:33:22 | |||||
In episode 690, join Rob Walling for another solo adventure where he answers listener questions. He advises on the ethical considerations of email marketing and answers how he would value a business when buying out a partner. He also addresses the best ways to collect customer feedback and the value of high-fidelity customer calls. Episode Sponsor:Going from an idea sketched on the back of a napkin to a robust, stable product requires a wide range of skills. You can spend ages looking for a one-in-a-million developer who can do it all, or you can quickly ramp up an entire product team to help you build and launch your product with our sponsor - DevSquad. DevSquad provides an entire development team packed with top talent from Latin America. Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success. You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. Take the hassle out of assembling and managing a sprawling team of freelancers and work with a group that’s ready to hit the ground running. Visit DevSquad.com/startups and get 10% off your engagement. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submi | |||||||
12 Dec 2023 | Episode 691 | Freemium, High-touch vs. Low-touch, Selling as an Introvert, and More Listener Questions | 00:23:04 | |||||
In episode 691, join Rob Walling for another solo adventure where he answers listener questions. He evaluates freemium as it relates to paying by the “honor system”, competing against big incumbents, and whether to sell using high-touch vs. low-touch strategies. Rob also recommends books for introverts looking for sales advice. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please 19 Dec 2023 | Episode 692 | Learn the Rules Like a Pro So You Can Break Them Like an Artist (A Rob Solo Adventure) | 00:23:24 | | ||||
In episode 692, join Rob Walling for a solo adventure where he addresses a variety of topics. He stresses revisiting your onboarding to evaluate your product’s “minimum path to awesome” and warns of conducting “mirror research” instead of market research. Rob also tackles why being the cheapest option is not always the best positioning. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! 26 Dec 2023 | Episode 693 | Building a Mid-Six-Figure SaaS in Less Than 3 Years | 00:28:40 | | ||||
In episode 693, Rob Walling interviews Grant McConnaughey, founder of Postpone, a social media scheduling tool. They discuss the app's growth from inception to mid six figures, early growth tactics, a successful price increase, and platform risks with Reddit and Twitter. Grant also shares his experience going all-in on one idea, joining TinySeed, and reveals what he can still improve upon. Topics we cover:
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If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
02 Jan 2024 | Episode 694 | 2023 In Review: Amazing Growth & Fighting Burnout | 00:19:55 | |||||
In episode 694, join Rob Walling as he recaps 2023. He reflects on growing TinySeed, MicroConf, the YouTube channel and this podcast. Rob also addresses his struggle with "arrival fallacy" and the continuous journey of success. Alongside the growth, he describes seeing burnout on the horizon, emphasizes the importances of addressing that early, and what it means for him and his team in 2024. Episode Sponsor:Going from an idea sketched on the back of a napkin to a robust, stable product requires a wide range of skills. You can spend ages looking for a one-in-a-million developer who can do it all, or you can quickly ramp up an entire product team to help you build and launch your product with our sponsor - DevSquad. DevSquad provides an entire development team packed with top talent from Latin America. Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success. You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. Take the hassle out of assembling and managing a sprawling team of freelancers and work with a group that’s ready to hit the ground running. Visit DevSquad.com/startups and get 10% off your engagement. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
09 Jan 2024 | Episode 695 | Ideal Customers, Moving from B2C to B2B, and More Listener Questions (with Asia Orangio) | 00:53:17 | |||||
In episode 695, Rob Walling and Asia Orangio answer listener questions. They take questions about ideal target customers, moving from B2C to B2B, and how to advertise for a product in a new space. They wrap up discussing the challenges of making freemium work while bootstrapping. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us | |||||||
16 Jan 2024 | Episode 696 | The Truth about Product-Market Fit + Doing Sales as an Introvert (With Ruben Gamez) | 00:50:04 | |||||
In episode 696, Rob Walling and Ruben Gamez cover a variety of topics. They discuss how product market fit is achieved across customer segments and use cases, not simply broadly. Ruben shares how he approaches effective decision making and sales as an introvert. They wrap up by sharing how they evaluate candidates when hiring to build their teams. Topics we cover:
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If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
23 Jan 2024 | Episode 697 | 7 Predictions for SaaS Bootstrappers in 2024 | 00:31:48 | |||||
In episode 697, join Rob Walling for a solo adventure where he makes predictions for SaaS in 2024. His predictions focus on Vertical SaaS, emerging markets, the professionalization of No-Code, subscription fatigue, AI and more. At the end of the episode, he evaluates predictions he made over the past 10 years to see if they held up. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
30 Jan 2024 | Episode 698 | How to Launch a Million Dollar Business (With Noah Kagan) | 00:44:41 | |||||
In episode 698, Rob Walling interviews Noah Kagan, CEO of AppSumo. They discuss the importance of eliminating distractions, cover strategies that led to growth in Noah’s businesses, and share insights from growing YouTube channels. Noah also shares why he decided to write his new book, Million Dollar Weekend. Episode Sponsor:Is your outsourced development team dropping the ball? Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad. DevSquad provides an entire development team packed with top talent from Latin America. Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success. You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. Get the committed, responsive development team that your business deserves. Visit DevSquad.com/startups and get 10% off the first three months of your engagement. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit | |||||||
06 Feb 2024 | Episode 699 | How to Build Elegant, Scalable Software Products with Derrick Reimer | 00:47:40 | |||||
In episode 699, Rob Walling chats with fan favorite Derrick Reimer, the founder of SavvyCal, about scaling products tastefully. Derrick offers his perspective on maintaining a tidy UX and deciding which features to implement. They also cover best practices for maintaining knowledge bases, changelogs, and documentation. As a bonus, Rob and Derrick offer podcasting advice to their past selves. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show: | |||||||
13 Feb 2024 | Episode 700 | Playing the Long Game | 00:30:47 | |||||
In episode 700, Rob goes solo to celebrate another milestone of Startups For the Rest of Us. He reflects on playing the long game and doing so publicly enough to create larger luck surface area. He also emphasizes building skills in the process, and highlights several founders who have done this well. Episode Sponsor:Is your outsourced development team dropping the ball? Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad. DevSquad provides an entire development team packed with top talent from Latin America. Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success. You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. Get the committed, responsive development team that your business deserves. Visit DevSquad.com/startups and get 10% off the first three months of your engagement. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | 20 Feb 2024 | Episode 701 | The Long Journey to Product-Market Fit | 00:33:19 | | ||||
In episode 701, Rob Walling interviews Matt Wensing, founder of Summit, a SaaS platform for lead scoring and qualification. Matt shares insights on finding product-market fit, the importance of following customer workflows to get there, and the challenges of marketing and positioning. Rob asks about his choice to raise venture capital, and how keeping a lean team maximizes that opportunity. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please | |||||||
27 Feb 2024 | Episode 702 | Revenue vs. Profit Multiples, When to Lower Prices, and More Listener Questions | 00:31:58 | |||||
In episode 702, join Rob Walling for another solo adventure where he answers listener questions. He answers how to introduce friends to bootstrapping, when to lower your prices, and addresses the difference in revenue and profit multiple valuations. Rob also offers advice when weighing a career move versus building side projects and scaling your MVP. Episode Sponsor:Is your outsourced development team dropping the ball? Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad. DevSquad provides an entire development team packed with top talent from Latin America. Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success. You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. Get the committed, responsive development team that your business deserves. Visit DevSquad.com/startups and get 10% off the first three months of your engagement. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for u | |||||||
05 Mar 2024 | Episode 703 | The Accidental SaaS Entrepreneur | 00:34:18 | |||||
In episode 703, Rob Walling interviews Jordan Hansen, founder of Cobalt Intelligence. They dive into Jordan's unexpected journey into SaaS and the growth of his company, which specializes in business verification through API. Jordan reflects on quitting his job to pursue his startup and the benefits of community and mentorship he has received from TinySeed. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
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In episode 704, join Rob Walling for another solo adventure where he answers listener questions. He weighs in on buying a SaaS, how to validate ideas using landing pages, and what tech stack to choose. Rob also provides guidance for those considering leaving their comfortable day jobs in favor of being a founder. Episode Sponsor:Is your outsourced development team dropping the ball? Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad. DevSquad provides an entire development team packed with top talent from Latin America. Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success. You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. Get the committed, responsive development team that your business deserves. Visit DevSquad.com/startups and get 10% off the first three months of your engagement. Topics we cover:
Links from the Show:
If you have questions about sta | |||||||
19 Mar 2024 | Episode 705 | From Bootstrapped to Mostly Bootstrapped to Venture Backed | 00:36:08 | |||||
In episode 705, Rob Walling interviews Braden Dennis, co-founder and CEO of FinChat. They discuss Braden’s journey going from fully bootstrapped, all the way to taking venture capital as FinChat scaled. Braden shares his experience in initially launching to an audience, how they successfully launched a second product, and how FinChat operates well with multiple co-founders. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! 26 Mar 2024 | Episode 706 | 2/20/200 Validation, Prior Art, and Designing by Committee (A Rob Solo Adventure) | 00:25:36 | | ||||
In episode 706, join Rob Walling for a solo adventure where he discusses a variety of topics. He starts with why it’s important to both consider and credit “prior art” in business. Rob outlines his 2/20/200 idea validation framework used to repeatedly evaluate ideas. He also covers why, though there are some advantages, designing by committee has some significant downsides. Episode Sponsor:Is your outsourced development team dropping the ball? Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad. DevSquad provides an entire development team packed with top talent from Latin America. Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success. You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. Get the committed, responsive development team that your business deserves. Visit DevSquad.com/startups and get 10% off the first three months of your engagement. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Google | |||||||
01 Apr 2024 | Episode 706.5 | Rethinking My Most Common Advice | 00:13:02 | |||||
In episode 706.5, join Rob Walling as he reconsiders some of his most common advice. He explores why lowering prices might make sense and discusses the benefits of a B2C business model. Rob also walks back his prior advice on bootstrapping two-sided marketplaces and launching multiple products to see what sticks. Topics we cover:
Links from the Show:If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
02 Apr 2024 | Episode 707 | Once.com, Open Source to FT Income, and More (Hot Take Tuesday) | 00:37:08 | |||||
In episode 707, Rob Walling, alongside guests Tracy Osborn and Einar Vollset, give their hot takes on some recent news in the world of SaaS. They discuss Once.com’s launch, liquidation preference nuances in startup buyouts, with moving from open source to full time income and more. Episode Sponsor:Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
28 Mar 2024 | Episode 706.1 | MicroConf US Tickets Will Sell Out Soon! | 00:02:42 | |||||
MicroConf US in Atlanta is here in just a couple weeks, and this is your last call to buy tickets. We've sold more than 90% of the tickets, and we will sell this event out as we have for many years. The event is April 21st through the 23rd in Atlanta, Georgia at the amazing Starling Atlanta. There are going to be 200-ish of your closest bootstrapped and mostly bootstrapped founder friends who are showing up to hear talks from folks like Rand Fishkin of SparkToro, Asia Orangio of DemandMaven. I'm giving a talk as well, and Dr. Sherry Walling will be talking about staying motivated as an entrepreneur. We have a special guest MC, Lianna Patch, and we'll have a very special guest who has never appeared on the MicroConf stage before- Ben Chestnut, the co-founder of MailChimp. Get all the details and secure your ticket before they run out at microconf.com/americas. | |||||||
09 Apr 2024 | Episode 708 | Outsourcing Marketing, Competitive Markets, and More Listener Questions (with Derrick Reimer) | 00:47:55 | |||||
In episode 708, Rob Walling and Derrick Reimer tackle listener questions about building development skills vs. business skills and strategies for entering competitive markets. They also chat about building on top of AI services, addressing the risks of platform dependency and the importance of managing infrastructure costs. Episode Sponsor:Is your outsourced development team dropping the ball? Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad. DevSquad provides an entire development team packed with top talent from Latin America. Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success. You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. Get the committed, responsive development team that your business deserves. Visit DevSquad.com/startups and get 10% off the first three months of your engagement. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | |||||||
16 Apr 2024 | Episode 709 | The 7 Greatest Investments of My Life | 00:32:06 | |||||
In episode 709, join Rob Walling for a solo adventure as he shares his story of growing his personal wealth over the past few decades. Selling companies was the major driver of wealth, but he also explores the role of cryptocurrency, running profitable companies, and angel investing. Rob emphasizes the power of entrepreneurship in achieving financial freedom, while acknowledging there are ways to do so while keeping risk relatively low. Episode Sponsor:We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project. Here are five reasons why you should consider working with Lemon.io.
Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results. Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io. As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups Topics we cover:
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If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. | |||||||
23 Apr 2024 | Episode 710 | Is Coding Dead?, The "Right" Tech Stack, Funded Competition, and More Listener Questions | 00:34:11 | |||||
In episode 710, join Rob Walling for another solo adventure where he answers listener questions. He answers whether you need a burning passion to be successful in entrepreneurship, and how that relates to developing a product alongside a day job. Rob also discusses competing against VC-backed companies, learning to code in the age of AI, and how much risk lies in IP theft when building your SaaS. Episode Sponsor:Is your outsourced development team dropping the ball? Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad. DevSquad provides an entire development team packed with top talent from Latin America. Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success. You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. Get the committed, responsive development team that your business deserves. Visit DevSquad.com/startups and get 10% off the first three months of your engagement. Topics we cover:
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30 Apr 2024 | Episode 711 | Finding Early Customers, Horizontal vs. Vertical, Prosumer SaaS, and More Listener Questions (with Ruben Gamez) | 00:51:32 | |||||
In episode 711, join Rob Walling and Ruben Gamez as they answer listener questions. They chat about finding early customers without an audience, how to approach horizontal vs. vertical product spinoffs, and some considerations for No Code development. They also discuss the challenges of serving prosumer SaaS, the importance of understanding customer segments for pricing strategies, and the dual funnel approach for catering to different customer tiers. Episode Sponsor:We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project. Here are five reasons why you should consider working with Lemon.io.
Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results. Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io. As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups Topics we cover:
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In episode 712, join Rob Walling for another solo adventure. He starts by revisiting past predictions and provides an update on how he successfully staved off full burnout. Rob then gives updates on this podcast, the progress of TinySeed and MicroConf, and teases two new books that he’s working on. Episode Sponsor:Is your outsourced development team dropping the ball? Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad. DevSquad provides an entire development team packed with top talent from Latin America. Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success. You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. Get the committed, responsive development team that your business deserves. Visit DevSquad.com/startups and get 10% off the first three months of your engagement. Topics we cover:
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In episode 713, Rob Walling is joined by Arvid Kahl to share their experience from MicroConf US 2024 in Atlanta. They each discuss their top 5 moments, ranging from Dr. Sherry Walling’s talk on motivation to Ben Chestnut’s chat with Rob onstage. They agree that there’s nothing quite like being in the room with everyone and soaking in all the interactions outside of the official talks. If you missed the event and had some MicroConf FOMO, make sure to sign up for our email list to be notified when the tickets for our next event go on sale.! Click here to watch Rob’s Fireside Chat with Ben Chestnut! Episode Sponsor:We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project. Here are five reasons why you should consider working with Lemon.io.
Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results. Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io. As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups Topics we cover:
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In episode 714, join Rob Walling for another solo adventure where he answers listener questions. He talks about what to expect when acquiring a competitor and how he might integrate their business. Rob also covers navigating HIPAA compliance as a bootstrapper, how to find a developer co-founder, and he explores the concept of Total Reachable Market (TRM). Episode Sponsor:Is your outsourced development team dropping the ball? Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad. DevSquad provides an entire development team packed with top talent from Latin America. Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success. You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. Get the committed, responsive development team that your business deserves. Visit DevSquad.com/startups and get 10% off the first three months of your engagement. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
28 May 2024 | Episode 715 | Best Uses of the Internet, a Book about Selling Your Company, and a Circus Show | 00:35:47 | |||||
In episode 715, Rob Walling is joined by Dr. Sherry Walling to discuss a variety of topics. They chat about two recent and meaningful interactions made possible by the Internet, the motivations behind organizing and performing a circus show, and they chat about upcoming launches on the horizon – new books and courses for SaaS founders. Episode Sponsor:We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project. Here are five reasons why you should consider working with Lemon.io.
Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results. Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io. As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups Topics we cover:
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04 Jun 2024 | Episode 716 | Positioning Against Incumbents, Changing Your H1, How Tech Stack Affects Valuation, and More Listener Questions | 00:31:13 | |||||
In episode 716, join Rob Walling for another solo adventure where he answers listener questions. He shares how he would position against incumbents, when to change an H1, and how choosing a tech stack affects your business valuation. Rob also weighs whether to skip a “Step 1” or “Step 2” business and start directly with a standalone SaaS in the Stair Step Method of Bootstrapping. Episode Sponsor:Is your outsourced development team dropping the ball? Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad. DevSquad provides an entire development team packed with top talent from Latin America. Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success. You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. Get the committed, responsive development team that your business deserves. Visit DevSquad.com/startups and get 10% off the first three months of your engagement. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please 11 Jun 2024 | Episode 717 | Bootstrapping to $1.3M ARR and 300,000 Free Users | 00:34:22 | | ||||
In episode 717, Rob Walling interviews Marie Martin, co-founder of Tally. They discuss the company’s journey to $1.3M ARR and the unusual pricing strategy that got them there. Marie details how they keep their support volume low, how they differentiate Tally from other form builders, and how they grew to over 300,000 free users. Episode Sponsor:We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project. Here are five reasons why you should consider working with Lemon.io.
Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results. Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io. As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! | |||||||
18 Jun 2024 | Episode 718 | When to Give Up, Open Source Competition, Painful Features, and More (with Derrick Reimer) | 00:43:08 | |||||
In episode 718, Rob Walling and Derrick Reimer tackle listener questions about giving up on ideas, competing in crowded markets, and developing painful features. They also chat about SavvyCal’s recent design refresh, finding founder-market fit, and whether Derrick has retired from podcasting. Episode Sponsor:Is your outsourced development team dropping the ball? Maybe you’ve worked with a team that just couldn't grasp your vision and needed constant oversight because they weren’t thinking strategically. Or maybe you ended up wasting hours micromanaging, often needing to jump on late-night calls across massive time zone differences to get alignment. And in the end, they delivered a sluggish app with a frustrating UI that didn’t come close to the solution you had envisioned. If any of that sounds familiar, you need to reach out to our sponsor - DevSquad. DevSquad provides an entire development team packed with top talent from Latin America. Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success. You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. Get the committed, responsive development team that your business deserves. Visit DevSquad.com/startups and get 10% off the first three months of your engagement. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cove | |||||||
25 Jun 2024 | Episode 719 | How to Test Pricing, Lifetime Deals, and Building Something for Everyone (A Rob Solo Adventure) | 00:26:43 | |||||
In episode 719, join Rob Walling as he embarks on another solo adventure, tackling listener questions. He discusses how to test pricing, addresses the pitfalls of one-time payments vs. SaaS, and he reflects on “building something for everyone.” He wraps up with advice on making better recommendations. Episode Sponsor:We have been partnering with Lemon.io for several years, and they’ve proven to be a great choice when it comes to hiring for a highly skilled developer to work on your project. Here are five reasons why you should consider working with Lemon.io.
Customers of Lemon.io typically stick around for at least a year, proving they know how to gain your trust by delivering consistent results. Quit wasting time searching for a solid developer at a great price. Get in touch with Lemon.io. As a bonus for our podcast listeners, you’ll get a 15% discount on your first four weeks of working with a developer at lemon.io/startups. That’s lemon.io/startups Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! 02 Jul 2024 | Episode 720 | How to Prioritize Your Focus (In Both Your Startup and Personal Life) | 00:46:20 | | ||||
In episode 720, Rob Walling is joined by Craig Hewitt to discuss the intricacies of prioritization in both business and in life. In addition to running Castos, Craig has started coaching founders in sales and marketing, and describes how he strives to focus on the right things. They talk about buying back their time, creating family-focused time, and share their solo podcasting experience after previously having co-hosts. Episode Sponsor:If you need help hiring great talent from Latin America and the Philippines, but don’t want to pay ongoing recruitment fees, check out Outwork Staffing. Outwork Staffing can help you hire customer support, virtual assistants, developers - or whoever you need! You pay a one-time hiring fee after they find your ideal candidate, and that’s it- there’s no additional costs, even if your new hire stays for years. If your new hire doesn’t work out, Outwork Staffing will find you a replacement, free of charge within the first 6 months of their employment. They also provide coaching to help you find, manage, and grow your global team efficiently. Visit outworkstaffing.com/startups to book a call and get $500 off your first placement by mentioning Startups For the Rest of Us. Topics we cover:
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In episode 721, Rob Walling and Asia Orangio analyze the results of MicroConf’s 2024 State of Independent SaaS Report. They share their key takeaways including the impact of business models on growth, requiring credit cards for free trials, and how the number of founders affects performance. Additionally, they delve into growth by target markets and the data behind bootstrapped SaaS companies taking funding. To get your copy of the full report, head to stateofindiesaas.com. Topics we cover:
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! |