Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & SEO (GHA Marketing Ltd)

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com

Welcome to Podcast Gurus!

Andy Brown is the founder of Great Circle, a company that helps train companies to take their coaching and online courses to the next level through Kajabi, the ultimate all-in-one course and content platform. Today, Andy shares his transformative journey going from the corporate grind to a life full of adventure and flexibility and finding your tribe

Expect to learn:

1. How Andy's podcast was a strategic move that led to business growth and audience expansion

2. How consistent messaging is important to building your brand's voice

3. Why SEO is crucial for your online presence.

4. Discover the importance of building community and the rise of the Great Circle

5. How Andy became a Kajabi expert after his own horror stories

You can find Andy Brown on LinkedIn here: https://www.linkedin.com/in/andybrownentrepreneur/

Checkout his podcast here:

ONE LIFE PODCAST: https://www.onelifers.com/podcasts/one-life-podcast

Brought to you by https://ghapodcast.com/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) 

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

If you’re putting time into creating podcast episodes but struggling to get traction, this episode is for you. Today, I’ll show you how to turn just one podcast episode into an entire month of content—helping you grow your audience, increase engagement, and generate leads effortlessly. Whether you’re a new podcaster or already have episodes published, these strategies will help you work smarter, not harder.

What You’ll Learn in This Episode

• How to turn podcast episodes into blog posts for SEO and audience reach
• The power of trailers and highlight reels to attract more listeners
• Why key quotes and reaction videos boost engagement on social media
• How to use LinkedIn and email newsletters to establish authority
• The secret to leveraging guest testimonials and bloopers for audience connection 

Episode Breakdown

 [00:00:00] - Introduction: Why Most Podcasts Don’t Get Enough Listeners

[00:01:00] - Turning Podcast Episodes into Blog Posts for Maximum Visibility

[00:02:00] - How to Create Short-Form Video Trailers That Drive Traffic

[00:03:00] - Extracting Key Quotes to Use Across Social Media

[00:04:00] - Why Highlight Reels Are a Must-Have for Podcast Promotion

[00:05:00] - Repurposing Podcast Content into Engaging Email Newsletters

[00:06:00] - How LinkedIn Posts Can Help You Build Authority and Community

[00:07:00] - Creating Reaction Videos to Spark More Conversations

[00:08:00] - Leveraging Guest Testimonials for Social Proof

[00:09:00] - The Power of Carousel Posts and Behind-the-Scenes Bloopers

[00:10:00] - Final Call to Action: How to Start Repurposing Your Content Today 

Resources & Links

• Free Podcast Growth Guide: https://ghapodcast.com 
• Podcast Adobe Enhance (for improving guest audio): https://podcast.adobe.com/enhance 
• Track Podcast Rankings with Podstatus: https://www.podstatus.com
• Buzzsprout Podcast Statistics: https://www.buzzsprout.com/global_stats

Follow Guillaume Jouvencel’s social media:

• YouTube Channel: http://www.youtube.com/@Guillaume_Jouvencel 
• Instagram: https://www.instagram.com/guillaume.jouvencel 
• LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 

Follow Us on Social Media

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• TikTok:

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re diving into the world of corporate podcasting with Jacob Hollabaugh, host of PayPod and a professional podcast presenter for SoarPay. Jacob shares how he built credibility and connection in the highly specialized world of fintech, despite having no background in finance. He breaks down how podcasting has become his tool for navigating complex industries, asking the right questions, and creating meaningful conversations with top-level executives.

Jacob has redefined how non-experts can thrive as hosts in the B2B space, not by faking authority, but by preparing rigorously and reading guests with precision. He explains how podcasting creates long-term brand equity, opens doors for strategic networking, and delivers value far beyond downloads. From managing sales-driven guests to building a scalable prep system, Jacob shows how thoughtful podcasting can make any brand sound like a leader.

What You’ll Learn in This Episode

• How to host a podcast outside your own industry with confidence and credibility.
• A clear framework for preparing and leading interviews with industry leaders.
• Ways to keep B2B guests from falling into sales mode and drive richer conversations.
• How podcasts contribute to brand visibility, relationship-building, and reputation.
• Practical tips on research, scripting, and reflecting on each episode to improve over time.

Episode Breakdown with Timestamps

• [00:00] - Meet Jacob Hollabaugh: From Reality TV Recaps to Fintech Hosting
• [01:44] - Landing a Corporate Hosting Gig Without a Finance Background
• [04:13] - Building Relationships with High-Level Industry Guests
• [06:11] - How to Learn a New Industry and Prepare Like a Pro
• [09:22] - What Makes a Great Podcast Host in B2B
• [13:14] - Differences Between Entertainment and Corporate Podcasts
• [19:36] - Making Professional Guests Feel Comfortable and Candid
• [24:02] - Strategies for Avoiding Sales Pitches in Interviews
• [38:02] - Research Methods and Guest Preparation Process
• [49:10] - The Marketing Benefits of Corporate Podcasting
• [56:46] - Why Podcasts Are More Authentic Than Traditional Content
• [01:01:53] - Do All Companies Need Content?
• [01:08:33] - Final Takeaways on Strategy, Quality, and Brand Impact

Follow Jacob Hollabaugh

• LinkedIn: https://www.linkedin.com/in/jacobhollabaugh 
• PayPod Podcast: https://www.soarpay.com/podcast 

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ 
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 
• Gha Marketing Website: https://ghapodcast.com/ 

Follow us on our Social Media:

• LinkedIn:

Our guest today is Claybrin McMath, comedian and host of Welcome to the Poddy. He brings his sharp observational humor to film reviews, creating a blend of comedy and insightful discussions.

Expect to learn:

1. How to leverage podcasting as a powerful marketing tool for business growth.

2. The benefits of creating content tailored to a specific audience rather than chasing trends

3. Why quality in podcast production should always be prioritized over the number of episodes.

… and many more!

You can find Claybrin McMath's LinkedIn here: 

https://www.linkedin.com/in/claybrin-mcmath-84118350/ 

Check out his podcast here: 

Welcome to the Poddy: https://www.claymcmathcomedy.com/podcast 

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd 

Instagram: https://www.instagram.com/gha_marketing/ 

Tiktok: https://www.tiktok.com/@gha_marketing 

Twitter: https://twitter.com/GHAMarketing_ 

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Barry O Reilly, the co-founder and chief incubation officer at Nobody Studios, a venture studio that de-risks pre-seed stage business ideas by validating scalable business models before significant venture investment.

Expect to learn:

1. The importance of how leaders play a critical role in guiding their teams through unlearning.

2. Explore the concept of "unlearning" as a key skill for navigating constant change.

3.  Discover the approach of assessing problem-solving experiences to identify talent

4.  The importance of continuous growth and self-awareness in achieving success.

….and many more!

You can find Barry O Reilly’s linkedin here:

https://www.linkedin.com/in/barryoreilly/?originalSubdomain=sg

Check out his podcast here:

Unlearn: https://www.unlearn.online/podcast

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Jack Sweeney, Host and Creator of the CFO Thought Leader podcast and Senior Contributor at Forbes. With decades of experience in business journalism, Jack shares the leadership stories and career insights of top finance professionals.

Expect to learn:

1. Techniques for connecting with executives during interviews.

2. Insights into building authority and relevance in a niche market.

3. Strategies for staying focused and engaged as a podcast host.

… and many more!

You can find Jack Sweeney's LinkedIn here: 

https://www.linkedin.com/in/jack-sweeney-cfo-thought-leader/ 

Check out his podcast here: 

CFO Thought Leader podcast: https://muckrack.com/podcast/cfothoughtleader/ 

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) 

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

If you love podcasting but find the post-production process overwhelming, this episode is for you. Managing 40+ podcasts, I’ve mastered automation tools that will save you hours every week. Whether you’re a solo podcaster or a content team, these automation techniques will take your workflow to the next level—so you can focus on what truly matters: creating great content.

What You’ll Learn in This Episode

• How to automate editing, transcription, and post-production
• The best tools for creating short-form video content for social media
• How to auto-generate highlights, reaction clips, and trailers
• The power of AI-assisted show notes, titles, and LinkedIn posts
• How to connect automation tools for a seamless workflow

Episode Breakdown

[00:00:00] - Introduction: Why Most Podcasters Waste Hours on Post-Production

[00:01:00] - The Challenge: Common Podcast Production Bottlenecks

[00:03:00] - Riverside Overview: Automate Recording, Editing, and Audio Enhancement

[00:05:30] - How Riverside’s AI Producer Can Cut Your Editing Time in Half

[00:08:00] - Creating a Fully Edited Podcast Episode With One Click

[00:10:00] - Opus Clip: AI-Powered Social Media Clips for Maximum Reach

[00:12:00] - The Role of Short-Form Videos in Podcast Growth

[00:14:30] - How to Auto-Generate Engaging Reaction Clips and Trailers

[00:16:00] - CastMagic: AI-Generated Show Notes, Titles, and Blog Content

[00:18:30] - How AI Can Help You Write Podcast Descriptions and Episode Summaries

[00:21:00] - Zapier: Connecting Automation Tools for a Seamless Workflow

[00:24:00] - How to Set Up Automated Workflows for Publishing and Promotion

[00:26:00] - The Balance Between Automation and Quality Control

[00:28:00] - Final Thoughts: How to Work Smarter, Not Harder in Podcasting

Resources & Links

• Riverside – Record, edit, and enhance audio automatically: https://riverside.fm/ 
• Opus Clip – AI-powered video snippets for social media: https://www.opus.pro/ 
• CastMagic – AI-generated show notes & written content: https://www.castmagic.io/ 
• Zapier – Automate workflows between tools: https://zapier.com/ 

Follow Guillaume Jouvencel’s social media:

• YouTube Channel: http://www.youtube.com/@Guillaume_Jouvencel 
• Instagram: https://www.instagram.com/guillaume.jouvencel 
• LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 

Follow Us on Social Media

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram:

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com

Welcome to Podcast Gurus!

Paul is the founder of the FPandA guy providing world-class content and training for FPandA and finance professionals. Paul wore many hats as a thought leader host and entrepreneur. Today, Paul reveals how his adaptability growth strategy and meaningful collaborations propelled his podcast and career forward.

Expect to learn:

1. How building a podcast is a long-term endeavor, especially a successful one

2. The strategies for expanding audience reach and leveraging social media for outreach

3. The importance of building genuine relationships with your sponsors

5. The critical role of content quality and consistency

You can find Paul Barnhurst on LinkedIn here: https://www.linkedin.com/in/thefpandaguy/

Checkout his podcasts here:

FP&A today: https://fpatoday.podbean.com/

Financial Modeller’s Corner: https://www.thefpandaguy.com/blog-3-1

Brought to you by https://ghapodcast.com/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com

Welcome to Podcast Gurus!

Our guest today is Keith Griggs, the dynamic Podcast Host of "The Entrepreneurial Lab Podcast" and a seasoned Strategic Growth Consultant and Fractional CFO. With a passion for empowering entrepreneurs, Keith is dedicated to guiding businesses toward scalable success through strong financial insight and data-driven strategies.

Expect to learn:

1. The power of podcasting in creating organic traffic and authentic connections

2. The value of repurposing content by starting with video and converting it into audio

3. The Tiktok strategy, trial-and-error process and algorithm’s role

4. The significance of strong hooks, emphasizing the first few seconds' impact on viewer engagement.

…and many more!

You can find Keith Grigg’s LinkedIn here: https://www.linkedin.com/in/keithgriggs/

Tiktok: https://www.tiktok.com/@ukcfo

Check out his podcast here:

The Entrepreneurial Lab Show: https://podcasters.spotify.com/pod/show/keith-griggs

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Jason Barnard  the CEO of Kalicube, and Podcast Host of Branded Search (and Beyond) Podcast. Jason is also a writer and a digital marketer known as the “The Brand SERP Guy.”

Expect to learn:

1.  The importance of knowledge panels on Google, representing factual information about individuals or companies.

2. The importance of creating a personal website as an "entity home" for verification and consolidation of information.

3. The role of SEO in packaging and presenting branding efforts for visibility in search results.

….and many more!

You can find Jason Barnard’s linkedin here:

https://www.linkedin.com/in/jasonmbarnard/

Check out his podcast here:

Branded Search (and Beyond) Podcast: https://brandedsearchandbeyond.com/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! https://ghapodcast.com

Welcome to B2B Podcast Stories!

Our guest today is Shawn Flynn, Principal of Global Capital Markets and Podcast host of The Silicon Valley Podcast. Shawn is highly engaged in the Silicon Valley technological ecosystem of rapidly expanding, high-potential companies and works with institutions, governments, and diverse financial sources to support economic growth on a worldwide scale.

Expect to learn:

1. The importance of meticulous guest acquisition, where personal connections and strategic outreach converge to secure high-profile interviews.

2. The transformative power of podcasting as a tool for building relationships and expanding networks

3. The significance of continuous learning and mentorship in personal and professional growth.

….and many more!

You can find Shawn Flynn’s LinkedIn here:

Shawn Flynn: https://www.linkedin.com/in/shawnpflynn/

Check out his podcast here:

The Silicon Valley Podcast: https://thesiliconvalleypodcast.com/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) 

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

If you’re not using YouTube for your podcast, you’re missing out on massive audience growth. In this episode, we break down why YouTube is the #1 podcast platform, how top podcasters are crushing it with video, and the 3 G’s Strategy that can skyrocket your podcast’s reach and engagement.

What You’ll Learn in This Episode:

• Why YouTube now dominates podcast consumption (with stats to prove it)
• How YouTube’s algorithm helps you attract new listeners
• The 3 G’s Strategy – Thumbnails, Titles & Hooks that drive clicks
• How to properly publish and optimize your podcast for YouTube & YouTube Music
• Why YouTube traffic converts 3X better than other platforms

Episode Breakdown:

 [00:00] - Introduction – Why YouTube is essential for podcasters

[01:30] - YouTube vs. Traditional Podcast Platforms – The key stats

[04:18] - Case Study: Explosive Growth – How podcasters are thriving on YouTube

[05:38] - The 3 G’s Strategy – Thumbnails, Titles & Hooks explained

[08:00] - The Secret to High-Performing Thumbnails – What works & what doesn’t

[10:17] - Clickbait Done Right – How to write compelling podcast titles

[13:57] - The First 5 Seconds Rule – Why the right hook keeps listeners engaged

[16:25] - Business Benefits of YouTube Podcasting – How it Drives Leads & sales

[19:03] - How to Publish on YouTube & YouTube Music – A step-by-step guide

[22:34] - Final Thoughts & Next Steps – Implement these strategies today

Follow Guillaume Jouvencel:

• YouTube: http://www.youtube.com/@Guillaume_Jouvencel
• Instagram: https://www.instagram.com/guillaume.jouvencel
• LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

Follow GHA Marketing:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• TikTok: https://www.tiktok.com/@gha_marketing
• Twitter/X: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Chuck Jager, host of the Survival and Basic Badass Podcast. He brings his expertise in survival and preparedness, helping individuals and families stay ready for any crisis.

Expect to learn:

1. How understanding who listens to your podcast helps shape your content.

2. The importance of having "evergreen" episodes that stay relevant over time.

3. Why you need to focus on a niche to provide you with better monetization potential.

… and many more!

Check out his podcast here: 

Survival and Basic Badass Podcast: https://podcasts.apple.com/us/podcast/survival-and-basic-badass-podcast/id1071703718 

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest for today is Chris Walker, a Serial Entrepreneur, CEO of Refine Labs, Founder at Passetto, and Podcast Host of B2B Revenue Vitals. Chris also hosts the State of Demand Gen podcast where he chats with today’s top B2B leaders to share tangible advice and tactics to over 15,000 marketers.

Expect to learn:

1.  How to scale a business rapidly, focusing on value delivery and customer acquisition.

2.  The strategies for businesses to adapt to economic changes, focus on profitable growth, and make necessary financial and operational adjustments.

3. The effective ways to repurpose content from podcasts to maximize reach and engagement across different platforms.

… and many more!

You can find Chris Walker LinkedIn here: 

https://www.linkedin.com/in/chriswalker171/ 

Check out his podcast here: 

B2B Revenue Vitals: https://www.refinelabs.com/podcast

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re diving into the power of podcasting as a strategic content engine for niche B2B industries with Tony Mormino, host of HVAC TV and Director of Marketing at Air Control Concepts. Tony breaks down how podcasts can be used not just for brand visibility, but also to educate technical audiences, build industry trust, and create long-term engagement in traditional sectors like commercial HVAC. He shares how his show went from internal Teams meetings during COVID to a full-scale video-first podcast reaching thousands of engineers and contractors.

Tony has helped position his company as a leader in the HVAC space by consistently showing up with high-value educational, engaging, and approachable content. He walks us through how to get started even without fancy equipment, why showing up scared is still better than waiting, and how creating authentic, useful content can turn your brand into the go-to expert in your field.

What You’ll Learn in This Episode:

• Why every niche, even HVAC, has room for a great podcast.
• How to use video and audio content to educate your buyers at scale.
• Why don’t you need perfect equipment to get started? Just your phone.
• The role of PDH credits and webinars in growing a B2B audience.
• Why being the “face” of a brand podcast matters, even if you’re not the CEO.
• How to get podcast guests (even in traditional industries).
• The mindset shift: do it scared, do it scrappy, and focus on value.

Episode Breakdown with Timestamps:

 [00:00] - Introduction & Why Podcasting in a Niche Still Works

[00:34] - Meet Tony Mormino: Marketing Director at Air Control Concepts

[01:26] - What Is HVAC TV & How It Supports the HVAC Community

[03:15] - Origin Story: Launching HVAC TV During Covid

[05:11] - From Zoom Fatigue to LinkedIn Live: Adapting to Digital

[08:44] - Making HVAC Engaging: “Better Than Boring” Philosophy

[10:44] - Overcoming Fear & Just Starting the Podcast

[13:34] - Tactical Tips: Gear, Guests & Simplicity in Production

[16:47] - Why Self-Awareness Matters for Content Creators

[21:58] - Managing Guest Expectations & Finding a Co-Host

[25:06] - Reframing Success in a Niche Industry

[28:19] - Trade Show Interviews & Keeping It Real

[31:16] - Being the Face of a Company-Owned Podcast

[34:04] - Tracking ROI: Sales Team Buy-In & Event Recognition

[40:24] - Factory Tours & Building Industry Authority

[43:42] - What Will Always Matter: Providing Real Value

[45:45] - Where to Find Tony & HVAC TV

Follow Tony Mormino:

• LinkedIn: https://www.linkedin.com/in/tony-mormino/
• Website: https://www.aircontrolconcepts.com/ 
• YouTube Channel: www.youtube.com/@HVAC-TV
• TikTok:

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website!

(https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest for today is Chloe Thomas, a globally recognised eCommerce Marketing Problem Solver and Podcast Host of both the award-winning eCommerce MasterPlan Podcast and the Keep Optimising Marketing podcast.

Expect to learn:

1. How to adapt podcasting strategies in response to changes in the market and listener behavior.

2. The effective ways to use cross-promotion with other shows and platforms to grow a podcast's audience.

3. The different monetization strategies, including sponsorship acquisition and managing sponsor relationships.

….and many more!

You can find Chloe Thomas LinkedIn here: 

https://www.linkedin.com/in/chloethomasecommerce/

Check out her podcast here: 

eCommerce MasterPlan Podcast: https://ecommercemasterplan.com/podcast/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Guru, we explore the dynamics of running a business and podcast as a couple, focusing on how to navigate challenges, maintain boundaries, and foster authentic connections. Zach Carlin and Audrina Blackburn, co-founders of Summit Chasers Network, share their experiences building a business that thrives on trust and community while leveraging podcasting as a platform for growth and genuine relationship-building. Zach and Audrina discuss the importance of being true to yourself in both business and podcasting, offering actionable insights for entrepreneurs and podcasters alike.

Our guests, Zach Carlin and Audrina Blackburn, are the founders of Summit Chasers Network, a platform dedicated to empowering small- and medium-sized businesses with strategies for sustainable growth. Both seasoned podcasters, Zach and Audrina bring authenticity, passion, and a wealth of knowledge about leveraging storytelling and connection to drive success in both their personal and professional lives.

Expect to Learn

• How to separate personal and professional relationships when running a business as a couple.
• The role of authenticity and trust in creating engaging podcasts and building a loyal audience.
• How live podcasting fosters transparency and strengthens audience relationships.
• Tips for evolving your podcast format and purpose as your goals change.
• The enduring importance of storytelling and community-building in podcasting.

Introduction and overview

•  [00:00:33] – Welcome & Introduction
•  [00:01:40] – Running a Business & Podcast as a Couple
•  [00:06:01] – Podcasting as a Medium for Authenticity
•  [00:09:22] – Using Podcasts to Build Business Relationships
•  [00:12:25] – Live Podcasts vs. Webinars: What Works Best?
•  [00:16:26] – The Evolution of Summit Chasers Network Podcast
•  [00:19:09] – Scripted vs. Unscripted Interviews: What’s Best?
•  [00:26:26] – Lessons from Voice of Impact
•  [00:31:20] – How to Use Podcasting to Showcase Expertise
•  [00:34:31] – Challenges in Podcasting
•  [00:40:47] – What Will Stay True in Podcasting Over the Next 10 Years?
•  [00:42:57] – Where to Find Zach & Audrina 

Follow Zach and Audrina on Social:

• Summit Chasers Network: https://summitchasersnetwork.com/ 
• Zach Carlin on LinkedIn: https://www.linkedin.com/in/zach-carlin-799955228/ 
• Audrina Blackburn on LinkedIn: https://www.linkedin.com/in/audrina-blackburn-670598208/ 

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ 
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 
• Gha Marketing Website:

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re diving into how niche B2B content can become a long-term growth engine with David Robison, host of The Electrical Building Design Show and CEO of Design Master Software. David breaks down how he uses video-first content, SEO, and monthly webinars to drive sales in the hyper-specific world of electrical building design, an industry so narrow that traditional marketing data barely exists.

David has positioned his company as a go-to expert in electrical design by consistently publishing practical, insightful, and highly targeted content. He walks us through how he built a YouTube-first content system, why he still runs a live webinar every month after two years, and how talking to customers daily fuels everything from product strategy to lead generation. Whether you're in SaaS, B2B tech, or any niche market, this episode shows how smart, scrappy content marketing can scale even in the smallest of spaces.

What You’ll Learn in This Episode:

• How David markets electrical design software with no search volume to guide him.
• The strategy behind running the same live webinar every month, and why it still works.
• Why YouTube is his core content channel and how it feeds his podcast and SEO.
• What makes a niche SEO strategy work when everyone else is chasing volume.
• How cold outreach and email lists from trade publications still crush it in 2025.
• Why David stripped marketing CTAs from high-traffic pages to avoid unqualified leads.
• His take on desktop vs. SaaS and why some tools belong offline.
• How his company nurtures leads over years, not weeks, with simple systems.

 Episode Breakdown with Timestamps:

 [00:00] – Introduction: Why David Breaks Traditional Marketing Rules (and It Works)

[00:26] – Meet David Robison: CEO of Design Master Software & Podcast Host

[01:31] – What Design Master Does & The Revit/AutoCAD Advantage

[03:21] – Repurposing Content from YouTube to Podcast & Blog

[04:37] – Creating Without Data: Marketing in a Hyper-Niche

[06:56] – Staying an Expert: Listening Instead of Guessing

[09:00] – Small Team Superpower: CEO Still Talks to Customers

[09:53] – Anatomy of a Lean Yet Powerful B2B SaaS Funnel

[11:04] – The Secret Weapon: Running the Same Webinar for 2+ Years

[13:10] – Webinar as a Loyalty & Support Signal

[14:26] – Dual CTA Strategy: Free Trial vs Webinar (and Why It Works)

[17:05] – Why Long Delays in B2B Sales Aren’t Always Bad

[19:40] – The ROI of a Lean Content Engine (1–2 Sales Monthly)

[21:37] – HVAC vs Electrical: Why Views Don't Always Equal Revenue

[24:11] – Niche Marketing Victory: High LTV with Low Volume

[25:47] – Outbound Email with Trade Lists: The Real Volume Driver

[27:35] – Call to Action Clarity: Always Drive to the Webinar

[29:07] – Why One Video Per Month is Enough for Long-Term Play

[31:07] – SEO in a Data Desert: Winning Micro-Keywords with Intent

[33:10] – Competing with Autodesk (and Winning in France!)

[35:42] – Why Some Software Still Belongs on the Desktop

[35:40] – Where to Find David Robison & Sign Up for the Webinar

 Follow David...

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Lucinda Carney, the CEO of Actus software and host at HR Uprising Podcast. In this podcast she shares insights and interviews with industry experts on topics related to HR, leadership, and personal development. 

Expect to learn:

1. The importance of podcasts in elevating personal brand visibility, generating inbound leads and enhancing credibility.

2. The strategies for launching a podcast, including the importance of having multiple episodes available at launch. 

3. The techniques for keeping discussions on track, summarizing key points and ensuring digestible content for listeners.

….and many more!

You can find Lucinda Carney’s linkedin here:

https://www.linkedin.com/in/lucindacarney/

Check out her podcast here:

HRUprising Podcast:https://hruprising.com/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Ernest Wayde, the Founder and CEO of Wayde Consulting and Host of the Psych in Business Podcast. Dr. Wayde combines his passion for people, processes, and technology to help you grow your organization. 

Expect to learn:

1. The techniques for using storytelling in podcasts and other content formats to create more engaging and educational experiences.

2. The role of AI as a tool in business and its implications for the future of work, especially in enhancing human capabilities.

3. The techniques for integrating psychological principles into business practices to improve leadership and team dynamics.

… and many more!

You can find Ernest Wayde LinkedIn here: 

https://www.linkedin.com/in/ernest-wayde-ph-d-m-i-s-324415111/

Check out his podcast here: 

Psych in Business: https://www.psychinbusiness.com/yourhost

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd 

Instagram: https://www.instagram.com/gha_marketing/ 

Tiktok: https://www.tiktok.com/@gha_marketing 

Twitter: https://twitter.com/GHAMarketing_ 

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Just some cool music for you to vibe to :)

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus! 

Our guest today is Peter Tessier, Host of The Insurance Podcast and President of Taycon Risk. He brings his innovative strategies to the insurance industry, helping individuals and businesses thrive.

Expect to learn:

1. Learn how podcasting can be a platform to showcase deep industry knowledge and create value for listeners within your chosen niche.

2. Discover why creating engaging content leads to steady growth.

3. How to keep listeners interested, even when covering complex topics.

… and many more!

You can find Peter Tessier LinkedIn here:

https://www.linkedin.com/in/peter-tessier/?originalSubdomain=ca 

Check out his podcast here: 

The Insurance Podcast: https://www.theinsurancepodcast.com/ 

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd 

Instagram: https://www.instagram.com/gha_marketing/ 

Tiktok: https://www.tiktok.com/@gha_marketing 

Twitter: https://twitter.com/GHAMarketing_ 

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Michael Lodge, an entrepreneurial leader with over 17 years verifiable regional and international B2B experience. Michael has demonstrated a deep understanding of the intricacies of the tech landscape and a passion for delivering valuable insights to audiences worldwide.

Expect to learn:

1. The importance of engaging speakers in podcasting to articulate complex tech topics for better audience comprehension.

2. The high returns on investment offered by podcasts and why focusing on producing great quality content is more effective than prioritizing quantity.

3. The challenges involved in transitioning from traditional print media to digital content creation.

….and many more!

You can find Michael Lodge’s linkedin here: 

https://www.linkedin.com/in/michaelslodge/

Check out his podcast here: 

EM360 Podcast: https://em360tech.com/tech-podcast

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! 

(https://ghapodcast.com) 

Our guest for today is Sean Steele, The Founder of ScaleHQ. His experience spans over 17 years in buying, building, transforming, and educating businesses working extensively with founders, providing them with the tools and knowledge needed to expand their enterprises successfully​.

Expect to learn:

1. How to develop and implement a robust growth strategy tailored to different business models and industries

2.  The techniques to refine and enhance the business model for better scalability and profitability

3. How to align podcast goals with business needs, whether for marketing, client education, or thought leadership.

… and many more!

You can find Sean Steele's LinkedIn here: 

https://www.linkedin.com/in/seansteeleprofile/

Check out his podcast here: 

Scale HQ Podcast: https://www.scalehq.com.au/podcast

Check us out on our Social Media: 

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd 

Instagram: https://www.instagram.com/gha_marketing/ 

Tiktok: https://www.tiktok.com/@gha_marketing 

Twitter: https://twitter.com/GHAMarketing_ 

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Mike Blumenthal, co-founder of NearMedia.co and host of the Near Memo Podcast. Mike specializes in understanding consumer behavior on Google and optimizing Local SEO strategies to help multi-location brands thrive.

Expect to learn:

1. The unique aspects of local SEO, including the focus on entities and local knowledge graphs.

2. How AI tools may impact local search in the future, and the challenges companies face in implementing AI effectively.

3. The critical role that reviews play in influencing local search rankings and customer decisions.

… and many more!

You can find Mike Blumenthal LinkedIn here: 

linkedin.com/in/mblumenthal

Check out his podcast here: 

Near Memo Podcast: https://www.nearmedia.co/memo/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd 

Instagram: https://www.instagram.com/gha_marketing/ 

Tiktok: https://www.tiktok.com/@gha_marketing 

Twitter: https://twitter.com/GHAMarketing_ 

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com

Welcome to Podcast Gurus!

Jacob Hollabaugh is a professional podcast host of Paypod, a Payments and Fintech Podcast by Soarpay.

After spending a year running his own podcast, Jacob refined his editing skills. However, Jacob always nursed an aspiration to be on the talent side as well, voicing his desire to be 'on the microphone in any way possible.’

Expect to learn:

1. How to improve as a podcast host

2. The benefits of podcasting for corporates

3. The differences between hosting a corporate and non-corporate podcasts

4. The strategies in how to handle salesy guests on your show

You can find Jacob on Linkedin here: https://www.linkedin.com/in/jacobhollabaugh/

Checkout the Paypod podcast here: https://www.soarpay.com/podcast/

Brought to you by https://ghapodcast.com/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Jim Hedger, an SEO expert and digital strategist known for his deep insights into search algorithms and commitment to ethical SEO practices. He also co-hosts the live weekly podcast Webcology and serves as an announcer at WebmasterRadio.FM. 

Expect to learn:

1. How SEO practices are evolving with the rise of AI and what strategies are needed to remain relevant

2.   Discover the potential future of the web, including the rise of virtual reality and more closed, controlled environments

3. Explore how AI is changing the search engine landscape, particularly Google's efforts and challenges with AI integration

… and many more!

You can find Jim Hedger's LinkedIn here:

https://www.linkedin.com/in/jimhedger/

Check out his podcast here: 

Webcology Podcast: https://podcasts.apple.com/us/podcast/webcology/id280183059 

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_ 

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com

Welcome to Podcast Gurus!

In this episode, we dive into our conversation with Yvette and George from Glennbrook Partners on their popular podcast "Payments on Fire” by Glennbrook Partners. This duo are both experienced consultants on their field who enjoys educating people on the latest developments in the payments space.

Payments On Fire was started 9 years ago by George, at the time a Partner at Glenbrooks. It has since grown to one of the largest podcasts in the payments space, now with a new host: Yvette.

Expect to learn:

1. How George and Yvette approach the podcast and it’s alignment with the educational values of Glenbrooks
2. The direct and indirect benefits of podcasting for their consulting practice
3. Why George started his new podcast called Making Data Better
4. Why the conversational aspect of podcasting puts it at a stronger medium of content than written and visual

You can find them both on LinkedIn here:

Yvette Bohanan: https://www.linkedin.com/in/yvettebohanan/

George Peabody: https://www.linkedin.com/in/georgepeabody/

Checkout the Payments on Fire podcast here: https://glenbrook.com/payments-on-fire-podcasts/

Brought to you by GHAPodcast.com

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Les Raymond, Manager and Trainer at Coreworks Fitness and host of The Mindful Movement Podcast. Les brings a wealth of knowledge on integrating mindfulness practices into daily life.

Expect to learn:

1. How a compelling story can form the backbone of a podcast.

2. Why podcasting can guide content creation and help attract the right audience. 

3. How podcasting offers listeners a sense of companionship, making them feel part of a larger conversation.

… and many more!

You can find Les Raymond's LinkedIn here: 

https://www.linkedin.com/in/les-raymond-46997334/

Check out his podcast here:

Mindful Movement Podcast: https://redcircle.com/shows/ad0886c4-7bde-4890-ad51-6f85d33cb753

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Tyler Campbell, Chief Executive Officer of Storybuilder and Podcast Host and Producer of the Construction Brothers Podcast. With a decade of experience in construction and a passion for video production, Tyler combines his expertise to bring a unique approach to both industries.

Expect to learn:

1. Learn the steps to create a podcast idea that resonates with listeners and fits your goals.

2. Discover strategies for securing high-quality guests and keeping them engaged in your podcast's success.

3. Learn how to leverage data to adjust content and improve listener engagement.

… and many more!

You can find Tyler Campbell's LinkedIn here: 

https://www.linkedin.com/in/tylerscottcampbell/ 

Check out his podcast here: 

Construction Brothers Podcast: https://www.brospodcast.com/ 

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Peter Renton, the chairman and co-founder of Fintech Nexus, a diversified media company providing essential knowledge, connections and inspiration to the entire financial services industry. 

Expect to learn:

1. The guest outreach strategies and building relationships with industry leaders.

2. The role of event preview shows in event marketing

3. How to leverage your podcast audience for promotional purposes

….and many more!

You can find Peter Rentom’s linkedin here:

https://www.linkedin.com/in/peterrenton/

Check out his podcast here:

Fintech One-on-One Podcast: https://www.fintechnexus.com/fintech-one-on-one/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com

Welcome to Podcast Gurus!

Jeff Sample who is known as the Iron Man of IT and currently the host of Contech Crew Podcast. The podcast traces its roots back to the Contact Trio, founded by James Benham, Josh Bowen, and Rob McKinney to educate the construction industry about technology.

Expect to learn:

1.The effectiveness of storytelling in connecting with listeners

2. The potential of podcasts to build connections and networks within a specific industry.

3 Discover the value of strategic decision-making in podcast development.

4. The importance of embracing innovation and staying abreast of technological developments in any industry.

You can find Jeff Sample's Linkedin link here: https://www.linkedin.com/in/ironmanofit/

Check out his podcast here: https://thecontechcrew.com/episode-guide

Brought to you by https://ghapodcast.com/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Bill Caskey, a renowned sales coach, author, and speaker known for his expertise in sales training and development. With over 30 years of experience in the field, Bill has established himself as a leading authority on sales strategy, communication, and business growth.

Expect to learn:

1. The importance of keeping the content fresh and engaging to stand out in the crowded podcasting landscape.

2. Discover insights into real-world sales scenarios and coaching techniques. 

3. Explore the importance of podcasting as a tool for improving communication skills.

….and many more!

You can find Bill Caskey’s LinkedIn here:

https://www.linkedin.com/in/billcaskey/

Check out his podcast here:

Advanced Selling podcast  : https://advancedsellingpodcast.com/

Bill Caskey Podcast: https://billcaskey.com/podcast/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com

Welcome to Podcast Gurus!

Mike Richards is the CEO of The Treasury Recruitment Company, and Host of the Treasury Career Corner.

Mike started the Treasury Career Corner 5 years ago, and with almost 300 episodes under his belt and never missing a single week, he knows a thing or two about corporate podcasts.

Expect to learn:

1. How Mike made his company over £1million in revenue from his podcast
2. The value-orientated mindset you need to have at all times with your podcast
3. How recruiters can use their podcast in creative ways to offer a better candidate experience
4. Why quality matters

You can find Mike on LinkedIn here: https://www.linkedin.com/in/mrtreasury/

Checkout the Treasury Career Corner podcast here: https://treasuryrecruitment.com/podcasts/

Brought to you by https://ghapodcast.com/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com

Welcome to Podcast Gurus!

Dr. Jeremy Sharp is a licensed psychologist and host of the Testing Psychologist Podcast. Dr. Sharp shares his journey from starting a private practice to expanding into podcasting and consulting.

Expect to learn:

1. The importance of finding passion and purpose in your work

2. How his love for teaching helps other mental health professionals grow and scale their practices

3. How he ventured into software development creating a tool to help psychologists streamline their work

4. The power of community which drives both his content creation and business growth

You can find Dr. Jeremy Sharp on LinkedIn here: https://www.linkedin.com/in/drjeremysharp/

Checkout his podcast here:

The Testing Psychologist Podcast: https://www.thetestingpsychologist.com/category/podcast/

Brought to you by https://ghapodcast.com/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Rob Alvarez, host of the Professor Game podcast and a gamification expert. He brings innovative strategies to boost engagement and loyalty through game-inspired solutions.

Expect to learn:

1. How to stay consistent with podcasting, even when facing obstacles like illness or burnout.

2.  How to build a structured workflow for podcast production, from finding guests to editing and publishing.

3. The importance of continuously learning and applying new methods to stay relevant in the podcasting space.

… and many more!

You can find Rob Alvarez's LinkedIn here: 

https://www.linkedin.com/in/rob-alvarez-bucholska/ 

Check out his podcast here: 

Professor Game: https://www.professorgame.com/ 

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd 

Instagram: https://www.instagram.com/gha_marketing/ 

Tiktok: https://www.tiktok.com/@gha_marketing 

Twitter: https://twitter.com/GHAMarketing_ 

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com

Welcome to Podcast Gurus!

Our guest today is Seth Goldstein, the founder of Goldstein Media and the host of Entrepreneurs Enigma. Seth is a seasoned entrepreneur and thought leader known for his insightful perspectives on business, entrepreneurship, and technology.

Expect to learn:

1. The significance of podcasting as a marketing tool, emphasizing brand awareness, and content creation.

2. Discover how his podcast serves as a business acquisition tool bringing clients and making their services more appealing.

3. Explore the importance of persistence, organization, and having a game plan when running a podcast.

and many more!

You can find Seth Goldstein’s LinkedIn link here: https://www.linkedin.com/in/sethmgoldstein/

Goldstein Media LLC: https://goldsteinmedia.com/

Check out his podcast here:

Entrepreneurs Media Podcast: https://goldsteinmedia.com/podcasts/

Brought to you by https://ghapodcast.com/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium. 

Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections.

Expect to learn:

1. How to define a niche to stand out and attract a loyal audience

2. Why optimizing for podcast SEO matters and how to get started

3. The right way to use social media without relying solely on snippets

4. How to build an engaged audience with email marketing

5. The impact of paid ads and choosing the right platforms to maximize reach

… and many more!

Follow Guillaume Jouvencel’s social media:

YouTube Channel: www.youtube.com/@Guillaume_Jouvencel

Instagram: https://www.instagram.com/guillaume.jouvencel

LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd 

Instagram: https://www.instagram.com/gha_marketing/ 

Tiktok: https://www.tiktok.com/@gha_marketing 

Twitter: https://twitter.com/GHAMarketing_ 

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/  

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com

Welcome to Podcast Gurus!

Our guest today is Matt Bailey, the host of Endless Coffee Cup Podcast and the Founder of Site Logic Marketing. In this episode, the guest shares the story behind the inception of his podcast, inspired by his collection of domain names.

Expect to learn:

1. How he transitioned from running a website about coffee to hosting a podcast focused on digital marketing

2. How backlinks through guest appearances contribute to the overall SEO Optimization Strategy

3. The importance of adapting to changing circumstances and interests

4. The importance of acknowledging the need for breaks to prevent burnout

…and many more!

You can find Matt Bailey’s LinkedIn here: https://www.linkedin.com/in/mattbaileysitelogic/

Check out his podcast here:

Endless Coffee Cup Podcast: https://www.sitelogicmarketing.com/category/podcast/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Daran Herrman, the CEO of Goboto and host of Establishing Your Empire podcast. Establishing Your Empire is a filmed podcast that inspires entrepreneurs, creatives and future business owners to pursue their passions, grow their organizations and build their empire.

Expect to learn:

1. The importance of taking action and starting rather than waiting for everything to be perfect

2. The ability of podcasts to facilitate connections, build relationships, and expand one's network

3. Why prioritize creating a unique visual identity for your podcast

4. How to optimize for audience engagement and retention

….and many more!

You can find Daran Herrman’s LinkedIn here: https://www.linkedin.com/in/daranherrman/

Check out his podcast here:

Establishing Your Empire: https://establishingyourempire.com/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/the importance of taking action and starting rather than waiting for everything to be perfect

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) 

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

Joe Rogan’s podcast dominates the industry with 190 million downloads per month. But what are the key factors that led to its massive success? In this episode, we break down the six pillars that made The Joe Rogan Experience a global phenomenon. Whether you’re starting out or looking to scale your show, these insights will help you refine your strategy, improve discoverability, and accelerate your podcast growth.

What You’ll Learn in This Episode:

• How a strong mission and brand identity drive podcast success
• Why audio, video, and content quality are crucial for growth
• The impact of guest selection and social media clips on organic reach
• Joe Rogan’s ranking strategy and how to optimize podcast discoverability
• Proven monetization methods used by top podcasts

Episode Breakdown:

 [00:00:00] - Introduction – How Joe Rogan Built a Podcast Empire

[00:01:30] - The Power of a Strong Podcast Mission & Brand Identity

[00:04:00] - Why People Tune Into Joe Rogan’s Show & What You Can Learn

[00:06:30] - Joe Rogan’s Audio Setup: How to Achieve Studio-Quality Sound

[00:09:00] - The Role of Video in Podcasting & How Joe Leveraged It Early

[00:12:00] - Guest Selection: How Big Names Drive Audience Growth

[00:15:00] - Ranking on Spotify & Apple: The Secret to Staying on Top

[00:18:00] - Monetization Strategies: Ads, Sponsorships, and Direct Offers

[00:21:00] - Joe Rogan’s Spotify Deal & What It Means for Podcasters

[00:24:30] - Show Notes, Titles & SEO: How to Optimize for Discoverability

[00:28:00] - Final Thoughts: Key Takeaways & Next Steps for Your Podcast

Resources & Links:

Adobe Enhance Speech – Improve podcast audio quality with AI: https://podcast-enhancements.adobe.com/

Google Trends & Keyword Planner – Find trending topics for your niche: https://trends.google.com/

Riverside – Record, edit, and enhance audio automatically: https://riverside.fm/

Opus Clip – AI-powered video snippets for social media: https://www.opus.pro/

CastMagic – AI-generated show notes & written content: https://www.castmagic.io/

Zapier – Automate workflows between tools: https://zapier.com/

Follow Guillaume Jouvencel’s social media:

• YouTube Channel: http://www.youtube.com/@Guillaume_Jouvencel 
• Instagram: https://www.instagram.com/guillaume.jouvencel 
• LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 

Follow Us on Social Media

• LinkedIn:

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Craig Hewitt , the founder and CEO of Castos, a platform dedicated to helping brands craft incredible podcasts. With a deep passion for podcasting and a keen understanding of the creator economy, Craig has built Castos into a comprehensive solution for podcasters of all levels.

Expect to learn:

1. The story of Castos and how it evolved from a personal podcast to a significant business.

2. The growing significance of video content in podcasting and how platforms like YouTube are becoming significant.

3. The emerging technologies and trends that will shape the future of podcasting, such as AI and video integration.

….and many more!

You can find Craig Hewitt’s linkedin here:

https://www.linkedin.com/in/craig-hewitt-78386a66/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com

Welcome to Podcast Gurus!

Jason Falls is a speaker and author best known for his groundbreaking work in strategic influence marketing. Today, Jason shares the journey behind his book and podcast, "Winfluence" and the subsequent growth of his influence marketing consultancy practice, Falls and Partners.

Expect to learn:

1. The difference between influencers who just amplify brand messages and those who drive genuine conversions and sales

2. How to build trust through consistent content

3. How to structure your campaigns to impact change in your target audience

4. Discover Marketing Podcast Network, an initiative aimed at creating a supportive community for podcasters

You can find Jason Falls on LinkedIn here: https://www.linkedin.com/in/jasonfalls/

Checkout his podcast here:

Winfluence Influence Marketing Podcast: https://jasonfalls.com/influence-mark...

Brought to you by https://ghapodcast.com/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest is Adam Posner, a seasoned talent acquisition expert and founder of NHP Talent Group. Adam is known for his expertise in helping businesses secure top talent, Adam brings a wealth of experience in recruitment, personal branding, and career development.

Expect to learn:

1. The strategic use of a podcast as a tool for business development and relationship building.

2. The best practices for managing guest relations in a way that enhances brand reputation and client trust.

3. The balance between preparation and flexibility in conducting engaging podcast interviews.

… and many more!

You can find Adam Posner LinkedIn here: https://www.linkedin.com/in/adamjposner/

Check out his podcast here: 

Pozcast: https://www.thepozcast.com/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com

Welcome to Podcast Gurus!

Our guest today is Mick Hawes, CEO of Builders Business Blackbelt and host of the Toolshed Podcast. Mick is a #1 bestselling author and coach, helping builders boost productivity, profitability, and enjoy the fruits of their labor with more time freedom.

Expect to learn:

1. The importance of having a clear purpose for your podcast

2. The significance of aligning podcast content with the challenges and aspirations of your target audience

3. The unique advantages of both interview-based and solo podcast formats.

4. The commitment to continuous learning and growth, exemplified through having coaches and community support.

….and many more!

You can find Mick Hawes’ LinkedIn here:

Mick Hawes: https://www.linkedin.com/in/mickhawes/?originalSubdomain=au

Check out his podcast here:

Toolshed Podcast: https://buildersbusinessblackbelt.com.au/toolshed-podcast/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com

Welcome to Podcast Gurus!

Our guest today is Andrew Ginter, Co-host of the Industrial Security Podcast and VP of Industrial Security for Waterfall Security Solution. Positioned as a public service, the podcast focuses on industrial cybersecurity, particularly safeguarding critical infrastructure like power plants and rail systems.

Expect to learn:

1. The importance of showcasing expert guests

2. The value of soft selling, without turning episodes into sales pitches

3. How to build a community around a niche podcast

4. The potential benefits of cultivating a specialized audience

You can find Andrew Ginter’s LinkedIn here: https://www.linkedin.com/in/andrewginter/

Waterfall Security Solutions: https://waterfall-security.com/

Check out his podcast here:

Industrial Security Podcast: https://waterfall-security.com/ot-insights-center/?type=podcast

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com

Welcome to the B2B Podcast Stories!

Our guest today is Thomas Hickey, founder and host of the MedTech Gurus Podcast. Motivated by the potential to share valuable insights and stories, the podcast serves as a platform to educate and share information within the medtech niche, offering a unique perspective on an industry with significant intersections between technology and healthcare.

Expect to learn:

1. The importance of passion in podcasting

2. How to embrace a learning mindset

3. How building an audience and desired results require patience and perseverance

4. The significance of discipline in maintaining a regular podcasting schedule

5. How to establish a process for more efficient podcast production

and many more!

You can find Thomas Hickey’s LinkedIn link here: https://www.linkedin.com/in/thomas-l-hickey/

Excelerant Consulting: https://www.excelerantconsulting.com/

Check out his podcast here:

The Medtech Gurus Podcast: https://www.medtechgurus.com/

Brought to you by https://ghapodcast.com/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! https://ghapodcast.com

Welcome to Podcast Gurus!

Our guest today is Thiefaine Magre,Co-Founder and COO of PROUDUCT, and the host of "The Product Guy Podcast". Prouduct helps entrepreneurs go from idea to market with full service global sourcing and an end-to-end supply chain.

Expect to learn:

1. How a single podcast episode led to $1.5 million in sales
2. How podcasting can facilitate the diversification of revenue streams for businesses
3. How partnering with podcasters can open up new revenue opportunities.
4. The importance of commitment to excellence for client satisfaction going above and beyond to ensure quality and customization.

….and many more!

You can find Thiefaine Magre’s LinkedIn here: https://www.linkedin.com/in/thiefainemagre/

Check out his podcast here:

The Product Guy Podcast:

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium. 

Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections.

Expect to learn:

1. Why audience trust matters and how to balance content with calls to action

2. How to attract high-value ads and sponsors by focusing on niche audiences

3. The four main ways to earn: ads, subscriptions, sponsorships, and affiliate marketing

4. The benefits of promoting your own product or service through your show

5. How to set up live events to build community and attract sponsors

… and many more!

Follow Guillaume Jouvencel’s social media:

YouTube Channel: www.youtube.com/@Guillaume_Jouvencel

Instagram:instagram.com/guillaume.jouvencel

LinkedIn: linkedin.com/in/guillaume-jouvencel 

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd 

Instagram: https://www.instagram.com/gha_marketing/ 

Tiktok: https://www.tiktok.com/@gha_marketing 

Twitter: https://twitter.com/GHAMarketing_ 

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Erin Sparks, the founder of Site Strategics and the host of the Edge of the Web podcast, where he shares his deep expertise in search engine optimization and digital marketing strategies.

Expect to learn:

1. The strategies for growing a podcast audience, include the benefits of interviewing influencers and leveraging guest appearances to boost recognition.

2. Discover how AI can be used in content creation, the limitations of AI-generated content, and the need for human oversight.

3. Explore the key differences between early SEO practices and the current emphasis on content depth, subject matter expertise, and user intent. 

… and many more!

You can find Erin Sparks LinkedIn here: 

https://www.linkedin.com/in/erinsparks/

Check out his podcast here: 

Edge of the Web Radio: https://podcasts.apple.com/us/podcast/edge-of-the-web-the-best-seo-podcast-for/id500483656

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd 

Instagram: https://www.instagram.com/gha_marketing/ 

Tiktok: https://www.tiktok.com/@gha_marketing 

Twitter: https://twitter.com/GHAMarketing_ 

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest for today is Kunle Campbell, a renowned eCommerce growth consultant and advisor, known for his expertise in scaling direct-to-consumer (DTC) brands, with a wealth of experience in digital marketing and strategy.

Expect to learn:

1. How podcasting can help to build a personal brand and create valuable audience content.

2. The importance of connecting with industry experts through podcasting

3. The significance of in-person events and how they can enhance professional relationships and trust

… and many more!

You can find Kunle Campbell's LinkedIn here:

https://www.linkedin.com/in/kunlecampbell/

Check out his podcast here: 

2X eCommerce: https://2xecommerce.com/podcast/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re talking about what really makes a podcast resonate: being real. Our guest is Becky Fountain, a professional voice-over artist and founder of Becky Fountain Voiceovers, who knows how much your tone, energy, and honesty matter. She shares why cutting the fluff and showing up as your true self is the key to building trust and standing out, especially now when AI is everywhere.

Becky brings stories from her career, like learning the hard way through a botched client recording, and shows how embracing mistakes, using your voice with intention, and staying curious can make all the difference. This one’s full of relatable advice that’ll help you show up more confidently and connect with your audience in a way that sticks.

What You’ll Learn in This Episode:

• Why authenticity is more critical than ever in the AI era.
• How to use vocal tone and pacing to sound more natural and compelling.
• The secret to not being boring, even if your topic is technical.
• How to turn podcasting mistakes into loyalty-building moments.
• Simple ways to make your audience feel inspired and capable.

Episode Breakdown with Timestamps:

• [00:00] – Why Authenticity Feels Risky But Matters More Than Ever
• [00:34] – Meet Becky Fountain: Voiceover Artist & Podcasting Pro
• [01:20] – What Authenticity Really Looks Like in a Podcast
• [06:20] – Transparency, Flexibility & Admitting What You Don’t Know
• [09:30] – Being Curious & Delivering Value Without Boring Your Listeners
• [13:00] – Using Your Voice: Vocal Dynamics for Better Listener Engagement
• [17:55] – Owning Your Mistakes: The Power of Vulnerability
• [25:04] – When Refunds Aren’t Enough: Going Above & Beyond
• [31:15] – Inspiring Your Audience With Simple, Achievable Advice
• [33:34] – The “Charisma Fingerprint” & Final Advice from Becky
• [34:13] – Where to Find Becky Online

Follow Becky Fountain:

• LinkedIn: https://www.linkedin.com/in/becky-fountain-932861274/ 
• Website: https://www.beckyfountainvo.com/ 

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ 
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 
• Gha Marketing Website: https://ghapodcast.com/ 

Follow us on our Social Media:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok:

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Guru, we’re talking about branding with Lorraine Carter, founder of Persona Design. She breaks down why branding isn’t just about a logo but about building a strategy that shapes how people see and connect with your business. From standing out in a crowded market to creating a brand people trust and love, Lorraine shares practical advice for businesses, entrepreneurs, and podcasters looking to make an impact.

Lorraine has helped businesses of all sizes, from small startups to large organizations like the EU, develop strong, profitable brands. She’s passionate about making brand strategy simple and accessible, and she shares how to define your audience, stand out from the competition, and use storytelling to build a brand that truly resonates.

What You’ll Learn in This Episode:

• Why branding is critical beyond just visuals, and it’s about aligning with business strategy.
• How emotional triggers shape how people perceive and connect with your brand.
• The power of differentiation and why standing for something matters.
• The strategic steps to defining your brand, include mapping out target audiences.
• How to apply branding principles to personal brands and podcasts for long-term success.

Episode Breakdown with Timestamps:

 [00:00:31] - Introduction to Lorraine Carter

[00:01:19] - Why Branding Matters

[00:03:14] - The Power of Brand Association

[00:08:51] - Understanding Your Audience & Their Pain Points

[00:12:59] - Personal Branding vs. Podcast Branding

[00:16:01] - Strategic Steps to Build a Strong Podcast Brand

[00:22:19] - Maintaining Brand Consistency Over Time

[00:24:57] - Differentiation in a Competitive Market

[00:28:13] - The Risks of Not Investing in Branding

[00:31:40] - Lorraine’s Mission & Where to Find Her

Follow Lorraine Carter on Social:

• Website: https://www.personadesign.ie/international-speaker/ 
• Lorraine Carter on LinkedIn: https://www.linkedin.com/in/lorrainecarterpersonadesign/
• Lorraine Carter on Twitter: https://x.com/PersonaDesign 
• Lorraine Carter on Facebook: https://www.facebook.com/PersonaDesign/ 
• Lorraine Carter on Youtube: https://www.youtube.com/@LorraineCarter 

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ 
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 
• Gha Marketing Website: https://ghapodcast.com/ 

Follow us on our Social...

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus! Our guest today is James Cridland, Editor of Podnews. James is a radio futurologist - a writer, speaker and consultant concentrating on the effect that new platforms and technology are having on the radio business across the world.

Expect to learn:

1. The importance of open podcasting for future growth and accessibility 

2. Discover the difficulty in monetizing podcasts due to the inherent limitations in tracking listenership

3. The importance of open podcasting for future growth and accessibility.

4. YouTube's entry into the podcasting space and its potential impact on the industry.

….and many more!

You can find James Cridland’s LinkedIn here: https://www.linkedin.com/in/jamescridland/

Check out the famous newsletter in podcasting here: 

Podnews : https://podnews.net/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is David Savage is a  Group Technology Evangelist at Nash Squared and Editor and Host of “Tech Talks”. Tech Talks is a podcast that unravels the minds of tech leaders and delves deep into the startup stories, financing, growth, innovation, and cultural transformations that drive the tech industry.   

Expect to learn:

1. The role of podcasting as a networking tool and its potential for facilitating connections with industry leaders.

2. The importance of a supportive company culture in fostering experimental projects allowing for innovation.

3. The strategies for staying updated on technical aspects and industry trends, especially for professionals with diverse backgrounds.

….and many more!

You can find David Savage’s Linkedin here:

https://www.linkedin.com/in/davidajsavage/

Check out his podcast here:

Tech Talks Podcast:

https://www.tech-talks.co.uk/podcast-archive

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re creating meaningful results in podcasting as a strategic tool for B2B businesses with Michael Buzinski, CEO of Buzzworthy Integrated Marketing and an expert in B2B marketing. Michael breaks down how podcasts can be used not only to build authority in your niche but also as a networking tool to connect with ideal clients. He shares his insights into why podcasts are a long-game strategy for growing your business, building relationships, and driving meaningful results, especially in professional services.

Michael has helped numerous businesses leverage the power of podcasting to grow their brand and develop deeper, lasting relationships with their target audience. He walks through the critical steps to successfully integrate podcasts into your marketing strategy, and why consistency, niche focus, and strategic automation are key.

What You’ll Learn in This Episode:

• Why podcasting is one of the best ways to build authority and trust in your industry.
• The two primary ways podcasts can serve businesses are as tools for thought leadership and networking.
• How to find and define your niche to maximize the effectiveness of your podcast.
• The importance of consistency and automation in growing your podcast’s audience and impact.
• How podcasting fits into a larger B2B marketing strategy and why it’s a long-term investment.

Episode Breakdown with Timestamps:

[00:00] - Introduction & Why Podcasts Matter

[00:28] - Meet Michael Buzinski: Buzzworthy's CEO & Marketing Strategist

[01:16] - Authority Building Through Podcasting

[03:15] - Podcasting as a Strategic Networking Tool

[05:46] - Why Voice and Video Beat Text for Trust Building

[08:19] - How Specific Should Your Niche Be?

[10:04] - Case Study: Building an Eight-Figure Business from a 4500-Person Niche

[15:45] - Short Game vs. Long Game: Planting Marketing Seeds

[21:58] - Integrating Podcasts Into the Marketing Mix

[31:45] - Automating Lead Capture & Nurture with a CRM

[38:17] - Creating Urgency and Evergreen Content

[44:47] - Final Tips on Podcasting Consistency & Flexibility

[45:03] - Where to Get Michael’s Book "The Rule of 26"

Follow Michael Buzinski:

• Website: https://buzzworthy.biz/ 
• LinkedIn: https://www.linkedin.com/in/michaelbuzinski/ 
• Podcast:  https://buzzworthymarketing.show/ 

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ 
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 
• Gha Marketing Website:

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com

Welcome to Podcast Gurus!

Our guests today are Barbara Strain and Colleen Patterson, from the Medtech Business Academy Podcast. In this episode, both hosts unravel the profound journey of their podcast, navigating the complexities of the healthcare industry, particularly the MedTech sector.

Expect to learn:

1. The podcast’s role in creating awareness, fostering mentorship and driving positive change within the healthcare industry

2. The importance of having a team that cares about the podcast’s message and mission.

3. How to overcame challenges, such as dealing with imposter syndrome, finding one's voice, and persevering in the face of setbacks.

…and many more!

You can find Barbara and Colleen’s LinkedIn here:

Barbara Strain: https://www.linkedin.com/in/barbara-strain-76473113/

Colleen Patterson: https://www.linkedin.com/in/colleen-patterson/

Check out her podcast here:

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Guru, we explore mindset, success habits, and the unconscious mind with Teri Holland, an NLP trainer, hypnotherapist, and podcasting expert. Teri explains how 95% of our actions are driven by the unconscious mind and shares strategies for setting goals, overcoming mental blocks, and using podcasting to grow your brand. Whether you're an entrepreneur or podcaster, this episode offers actionable insights for lasting success.

Our guest, Teri Holland, is a high-performance coach, TEDx speaker, and host of the Success in Mind podcast. With expertise in NLP and hypnotherapy, she helps individuals reprogram their mindset for peak performance and is known for her TEDx talk on secondary trauma.

Expect to Learn:

• How your unconscious mind controls 95% of your habits—and how to take control.
• Why most people fail at achieving their goals and how to use the SMART framework for success.
• How social media and dopamine addiction impact your productivity.
• The role of storytelling in business and podcasting to build lasting connections.
• How Teri built a top-ranked podcast and leveraged it for business growth. 

Episode Breakdown:

[00:00:37] - Introduction to Teri Holland

[00:01:33] - Defining Success and Keeping It in Mind

[00:02:52] - Conscious vs. Unconscious Mind: Who’s Driving Your Success?

[00:06:46] - Practical Ways to Work with Your Unconscious Mind

[00:13:25] - What Does Success Mean? Setting the Right Goals

[00:19:05] - Teri's Podcasting Journey: From Creative Outlet to Global Platform

[00:23:16] - The Power of Authenticity: How Raw, Unfiltered Content Resonates

[00:28:14] - Building a Coaching Business Through Podcasting

[00:32:53] - Advice for Aspiring Podcasters in 2025

[00:38:11] - The Timeless Power of Storytelling in Podcasting 

Follow Teri Holland on Social:

• Website: https://www.teriholland.ca/ 
• Podcast: https://www.teriholland.ca/my-podcast 
• Teri Holland on LinkedIn: https://www.linkedin.com/in/theteriholland/ 
• Teri Holland on Instagram: https://www.instagram.com/teriholland 

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ 
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 
• Gha Marketing Website: https://ghapodcast.com/ 

Follow us on our Social Media:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram:

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Our guest today is Mark Asquith, the co-founder of Captivate, a leading podcast hosting platform. With a background in digital marketing and technology, Mark has made significant contributions to the podcasting community through his innovative approach and dedication to enhancing the podcasting experience.

Expect to learn:

1. The evolution of Captivate and its significance in the podcasting industry.

2. The importance of personal branding and how podcasting facilitates it.

3. How continuous improvement and feature releases based on user feedback drive a company’s success. 

….and many more!

You can find Mark Asquith’s linkedin here: 

Linkedin: https://www.linkedin.com/in/markasquith/

Check out his podcast here: https://www.markasquith.com/podcasts/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Ron Nussbaum, Chief Executive Officer of BuilderComs and Host of the Construction Champions Podcast. With over 15 years of experience in construction and a dedication to driving innovation, Ron is challenging industry norms and inspiring change across the sector.

Expect to learn:

1. Learn the techniques to market your podcast effectively on social media, newsletters, and through collaborations.

2.  Discover how to approach potential sponsors and build mutually beneficial partnerships.

3. Explore predictions and trends that will shape the podcasting industry and how to stay ahead.

… and many more!

You can find Ron Nussbaum's LinkedIn here: 

https://www.linkedin.com/in/ron-nussbaum/ 

Check out his podcast here: 

Construction Champions Podcast: https://www.buildercoms.com/ 

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com/)

Welcome to Podcast Gurus!

Our guest today is John Lee Dumas the host of Entrepreneurs on Fire, an award winning podcast where he interviews inspiring Entrepreneurs who are truly ON FIRE.

Expect to learn:

1. The importance of prioritizing quality of life over relentless pursuit of wealth.

2.  The tips for aspiring podcasters on finding niche topics and standing out in a competitive market.

3. The value of consistency, intensity, and continuous improvement in podcasting and entrepreneurship.

….and many more!

You can find John Lee Dumas’ linkedin here: https://www.linkedin.com/in/eofire/

Check out his podcast here: 

Entrepreneur’s On Fire: https://www.eofire.com/podcast/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Daniel Stillman, Executive Coach and Host of The Conversation Factory podcast. With over a decade in the product design and innovation world, Daniel helps leaders drive change through impactful conversations.

Expect to learn:

1. Learn what goes into defining your podcast’s theme, voice, and branding to build a recognizable identity

2.  Discover different ways to make money from your podcast, from sponsorships to premium content.

3. Learn strategies for gaining a loyal listener base without relying solely on paid advertising.

… and many more!

You can find Daniel Stillman's LinkedIn here: 

https://www.linkedin.com/in/danielstillman/ 

Check out his podcast here: 

The Conversation Factory: https://theconversationfactory.com/ 

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com

Welcome to Podcast Gurus!

Blake Oliver is the founder and CMO of Earmark and the co-host of The Accounting Podcast. Today, Blakes shares his journey from music major to leading a top podcast for accountants worldwide.

Expect to learn:

1. How his passion for accounting led to advocacy and education through podcasting.

2. How targeting a specific audience can lead to a thriving podcast business

3. The development of Earmark app offering CPE credits

4. How AI tools help transform content creation.

You can find Blake Oliver on LinkedIn here: https://www.linkedin.com/in/blaketoliver/

Checkout his podcast here:

The Accounting Podcast: https://accounting.show/

Brought to you by https://ghapodcast.com/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Devon Tilly, Host of The Art of Construction podcast and leader of the Art of Construction Master Facilitators. With years of experience in project management, Devon connects cutting-edge technology with craftsmanship to empower professionals in the building industry.

Expect to learn:

1. Practical tips on building a podcast from scratch, even with no prior experience.

2.  Insights into staying consistent and engaged, especially during the early, challenging phases of podcasting.

3. How to create impactful and authentic narratives that engage audiences.

… and many more!

You can find Devon Tilly's LinkedIn here: 

https://www.linkedin.com/in/devon-tilly-5a407a20/

Check out his podcast here: 

The Art of Construction Master Facilitators: https://www.theartofconstruction.net/ 

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re diving into the world of niche podcasting with Mike Richards, CEO of the Treasury Recruitment Company and host of the Treasury Career Corner. Mike shares how he turned a podcast in the hyper-specialized field of Treasury into a core business driver, bringing in over £1 million in revenue. He breaks down how podcasting has become a key channel for building authority, deepening relationships, and creating inbound opportunities in B2B.

Mike has helped redefine how podcasts function in a professional services context—not just as content but as strategic assets. He outlines how consistent storytelling, guest empowerment, and community-building have elevated both his brand and his guests’ careers. From booking global keynote stages to recruiting entire teams, Mike shows why niche-focused podcasting delivers high-value results.

What You’ll Learn in This Episode:

• Why niche podcasts don’t need millions of downloads to drive massive business outcomes.
• How podcasting helps build authority, deepen industry relationships, and create new client pathways.
• The behind-the-scenes process Mike uses to produce consistent, high-quality weekly episodes.
• How to use podcast episodes to enhance recruiting, personal branding, and inbound marketing.
• Tips for staying consistent, batching episodes, and maintaining high standards over the long term.

  Episode Breakdown with Timestamps:

• [00:00] - Meet Mike Richards & the Power of Niche Podcasting
• [01:10] - Podcasting as a Relationship Tool, Not Just a Sales Funnel
• [03:51] - What Treasurers Do & Why Their Stories Matter
• [06:05] - From Guest to Keynote: Helping Guests Grow Their Brand
• [09:10] - Niche Audience, Major Results: Why 250 Listeners Is Plenty
• [12:10] - Sound Quality, Listener Experience & Hosting Like a Pro
• [17:04] - Taking the Podcast on the Road: Treasury Career Corner Live
• [22:06] - Surviving the First 20 Episodes: The Consistency Factor
• [32:17] - Should Every Recruiter Have a Podcast? Mike’s Take
• [42:44] - ROI Breakdown: Over £1 Million in Revenue from Podcasting
• [54:45] - What’s Next: Live Events, International Growth, and Episode 300

 Follow Mike Richards:

• Website: https://treasuryrecruitment.com
• LinkedIn: https://www.linkedin.com/in/mrtreasury/ 
• Podcast: https://treasuryrecruitment.com/podcasts/ 

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ 
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 
• Gha Marketing Website:

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Tom Rossi, co-founder and developer of Buzzsprout. Buzzsprout is a podcast hosting platform that helps businesses and people to distribute their podcasts on streaming services.

Expect to learn:

1. The multiple ways to extract value from a podcast beyond traditional advertising.

2. How Buzzsprout offers dynamic ad insertion and cost-benefit analysis of podcast advertising from both the podcaster’s and advertiser’s perspectives.

3. How Buzzsprout conducts manual audits to ensure download accuracy, blocking non-legit downloads but not retroactively adjusting statistics.

….and many more!

You can find Tom Rossi’s linkedin here:

https://www.linkedin.com/in/tomrossi7/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) 

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

If you're planning to launch a B2B podcast that actually drives results, this episode is your full blueprint. I walk you through the 6 essential steps to go from an idea to a high-performing podcast that builds your brand, attracts ideal clients, and generates qualified leads. Whether you’re a founder, marketer, or sales leader, this one’s for you.

What You’ll Learn in This Episode:

• The 6-step podcast launch framework that drives real business results
• How to position your show to stand out and attract your ideal listener
• Smart guest strategies that double as lead generation tactics
• Tools, gear, and workflows to record and edit like a pro
• How to distribute and promote your podcast for maximum reach and engagement

Episode Breakdown:

[00:00] - Introduction – What makes a B2B podcast successful

[01:26] - Step 1: Positioning – Nailing your niche and audience

[06:26] - Step 2: Branding – Titles, artwork, and SEO strategy

[18:10] - Step 3: Guests – Finding, pitching, and booking the right people

[25:08] - Step 4: Recording & Editing – Tools, audio quality, and trailers

[31:52] - Step 5: Distribution – YouTube, Spotify, and maximizing reach

[44:52] - Step 6: Launch – Building buzz, early reviews & social proof

[54:59] - Step 7: Consistency – Why most podcasters fail and how not to

[56:15] - Final Thoughts – Long-term wins and why this matters

Follow Guillaume Jouvencel:

• YouTube: http://www.youtube.com/@Guillaume_Jouvencel
• Instagram: https://www.instagram.com/guillaume.jouvencel
• LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

Follow GHA Marketing:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• TikTok: https://www.tiktok.com/@gha_marketing
• Twitter/X: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) 

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

In this episode, Guillaume Jouvencel takes Pastor Joseph Spurgeon through a step-by-step process to bring his podcast, The Patriarchy Podcast, back to 10,000 downloads per month. They discuss strategies for content creation, guest outreach, and discoverability that can help grow an audience and monetize a podcast. Whether you're looking to grow your own show or revamp an existing one, this episode provides actionable advice that you can implement immediately.

What You’ll Learn in This Episode:

• How to identify and optimize podcast content for your target audience
• Tips on increasing discoverability through the right keywords and episode titles
• Strategies for booking guests with large audiences to boost your podcast's reach
• The importance of leveraging an email list for podcast growth and monetization
• How to create content that resonates and drives long-term engagement

Episode Breakdown:

• [00:00] - Introduction – The state of The Patriarchy Podcast and goals for growth
• [01:32] - Step 1: Content Strategy – Identifying what works and how to refine your podcast niche
• [06:00] - Step 2: Guests – How to approach and pitch high-quality guests for maximum impact
• [18:00] - Step 3: Discoverability – Optimizing your podcast’s title and description for search
• [27:45] - Step 4: Email List Building – The importance of collecting emails for future growth
• [38:15] - Step 5: YouTube Thumbnails – Best practices for designing thumbnails that drive engagement
• [50:30] - Step 6: Marketing – How to promote your podcast across platforms and increase visibility
• [55:00] - Final Thoughts – Strategies for sustaining momentum and growing your audience over time

Follow Guillaume Jouvencel:

• YouTube: http://www.youtube.com/@Guillaume_Jouvencel
• Instagram: https://www.instagram.com/guillaume.jouvencel
• LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

Follow GHA Marketing:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• TikTok: https://www.tiktok.com/@gha_marketing
• Twitter/X: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website!

(https://ghapodcast.com)

Our guest today is Cliff Ravenscraft, a Master Business Coach, Mentor & Speaker. Cliff has published a total of 48 podcast shows with over 4,700 podcast episodes. Topics include Online Business/Entrepreneurship, The Profession of Coaching, Mastermind Groups, Podcasting and more.

Expect to learn:

1. The strategies for building a successful podcast network and monetizing podcast content.

2.  The role of social media in promoting and expanding podcast audiences.

3. The importance of community engagement and listener feedback in shaping podcast content and direction.

….and many more!

You can find Cliff Ravenscraft’s LinkedIn here:

https://www.linkedin.com/in/cliffravenscraft/

Check out his podcast here: 

Cliff Ravenscraft: https://www.cliffravenscraft.com/podcast

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

Over the last two years, I’ve personally analyzed over 1300 podcasts and spoken with 500+ podcasters to uncover what truly drives success in this space. In this episode, I’m diving deep into Entrepreneurs on Fire by John Lee Dumas—a top-ranked business podcast generating over $100K per month.

John has built a powerhouse brand, but even the most successful podcasts have untapped potential. In this breakdown, I’ll reveal how Entrepreneurs on Fire could triple its audience, increase revenue, and expand its reach with a few strategic changes. If you’re a podcaster, content creator, or entrepreneur looking to grow your show, this episode is packed with insights you can apply today.

What You’ll Learn in This Episode

• The business model behind Entrepreneurs on Fire and how John monetizes his audience
• Why YouTube is the biggest missed opportunity in podcasting today
• The SEO and keyword strategy that helps podcasts rank higher
• How Spotify is now the leading podcast platform and why most podcasters overlook it
• The call-to-action framework that increases engagement and leads
• The power of short-form content and how to repurpose your episodes into 21+ social media posts

Episode Breakdown

 [00:00:00] - Introduction: Why This Podcast Breakdown Matters

[00:01:17] - The Entrepreneurs on Fire Business Model Explained

[00:02:35] - How Audience Growth Directly Impacts Podcast Revenue

[00:03:50] - The Three Pillars of Podcast Quality: Audio, Video, and Content

[00:05:01] - How to Optimize Your Podcast for Search and Discoverability

[00:06:21] - Why YouTube is a Game-Changer for Podcast Growth

[00:08:49] - How Spotify is Overtaking Apple Podcasts and What It Means for You

[00:10:06] - The Best Call-to-Action Strategies to Convert Listeners

[00:12:17] - How to Rank in Apple Podcasts and Spotify Charts

[00:14:32] - Why Entrepreneurs on Fire Has 3800 Apple Reviews but Only 30 on Spotify

[00:17:19] - The Role of Show Notes in Podcast Growth and SEO

[00:19:36] - Social Media Strategy: How to Repurpose Podcast Content for Maximum Reach

[00:24:07] - The Power of Consistency: Why a Release Schedule Matters

[00:30:07] - How a Podcast Website Can Become Your Biggest Growth Asset

[00:32:45] - Leveraging Short-Form Video to Boost Your Podcast’s Visibility

[00:37:32] - The Missing Social Media Strategy: LinkedIn, Twitter, and TikTok

[00:38:47] - Final Takeaways and Action Steps

Resources & Links

• Entrepreneurs on Fire Website: https://www.eofire.com
• Podcast Adobe Enhance: https://podcast.adobe.com/enhance (for improving guest audio)
• Podstatus: https://www.podstatus.com (track podcast rankings)
• Buzzsprout Podcast Statistics: https://www.buzzsprout.com/global_stats (track industry trends)
• YouTube Podcast Study: https://www.signalhillinsights.com (listener behavior research)

Follow Guillaume Jouvencel’s social media:

• YouTube Channel:

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Philippe Chapot, the founder of "La lettre Pro de la Radio," a French publication for radio professionals and the creative force behind Le POD, the first curation magazine dedicated to French-speaking podcasts.

Expect to learn:

1. How the media landscape has shifted from traditional radio to the growing popularity of podcasts.

2.  Techniques for building a dedicated community of listeners who engage regularly and support the podcast.

3.  The challenges and strategies involved in monetizing podcasts and the differences in financial success across various markets.

… and many more!

You can find Philippe Chapot LinkedIn here: 

https://www.linkedin.com/in/philippechapot/

Check out his podcast here: 

Podcast Magazine: https://podcastmagazine.fr/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Stacy Grinsfelder, a Freelance Writer, Window Restoration Educator, and Host of True Tales from Old Houses. She brings her deep expertise and passion for historical homes, sharing stories and lessons learned from her own restoration journey. 

Expect to learn:

1. How to build a podcast around a niche audience and sustain growth by focusing on specific passions and stories.

2. The role of social media in promoting podcasts and how platforms like Instagram can be crucial for audience engagement.

3. The effective strategies for monetizing a podcast by directly reaching out to relevant businesses in your niche

… and many more!

You can find Stacy Grinsfelder LinkedIn here: 

https://www.linkedin.com/in/stacy-grinsfelder-62698278/ 

Check out her podcast here: 

True Tales from Old Houses: https://www.truetalesfromoldhouses.com/ 

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd 

Instagram: https://www.instagram.com/gha_marketing/ 

Tiktok: https://www.tiktok.com/@gha_marketing 

Twitter: https://twitter.com/GHAMarketing_ 

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com

Welcome to Podcast Gurus!

Today, we sit down with Ian Truscott, an influential voice in the marketing space with over 25 years of B2B technology marketing expertise. In this episode, we unpacked the crucial trio of revenue, awareness, and trust in the context of business growth and scalability.

Expect to learn:

1. The elements that drive B2B Marketing Success: Revenue, Awareness, and Trust

2. The importance of marketing's contribution to revenue

3. The significance of a clear content strategy before starting a podcast

4. The benefits of catering to a niche audience

You can find Ian Truscott on LinkedIn here: https://www.linkedin.com/in/iantruscott/

Checkout his podcast here:

Rockstar CMO Podcast: https://rockstarcmo.com/podcast/

Brought to you by GHAPodcast.com

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com

Welcome to Podcast Gurus!

Nancy Marshall is the CEO of Marshall Communications and Host of The PR Maven Podcast. Growing up as an extrovert, Nancy developed a keen interest in people and cultures, fostering connections worldwide.

Expect to learn:

1. The importance of storytelling, emphasizing its memorability and power in building trust

2. The impact of podcasting as a democratized form, allowing individuals to share stories authentically.

3. How she leverages her podcast for business growth

4. The importance of perseverance in her podcasting journey.

You can find Nancy Marshall on LinkedIn here: https://www.linkedin.com/in/nancymarshall/

Checkout her podcast here:

PR Maven Podcast: https://marshallpr.com/prmaven/podcast/

Brought to you by https://ghapodcast.com/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Our guest today is Jason Becker, Host of the Arc Junkies Podcast and a passionate welding educator. With 23+ years in the industry, he's committed to closing the skills gap by teaching the next generation of welders. His mission is to equip students with the expertise employers need.

Expect to learn:

1. The importance of consistency, preparation, and backlog management to ensure smooth and steady episode releases. 

2. The effective interviewing techniques, like "interview chicken"

3. How podcasters can monetize their shows through sponsorships, partnerships, or direct audience support.

… and many more!

You can find Jason Becker's LinkedIn here: 

https://www.linkedin.com/in/jason-becker-45407b72/ 

Check out his podcast here: 

Arc Junkies Podcast: https://arcjunkies.com/ 

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd 

Instagram: https://www.instagram.com/gha_marketing/ 

Tiktok: https://www.tiktok.com/@gha_marketing 

Twitter: https://twitter.com/GHAMarketing_ 

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus! Our guest today is Adam Shepherd, Head of podcasts for marcoms and editor of the British Podcast Awards.

Expect to learn:

1. The role of podcasting in advertising and its effectiveness compared to traditional media.

2. Explore the strategies for monetizing podcasts through subscription models and the landscape of creative partnerships.

3.  Discover how the British Podcast Awards celebrate excellence in the UK podcasting scene.

….and many more!

You can find Adam Shepherd’s here: https://www.linkedin.com/in/adamshepherduk/

Check out his Podcasts here: 

• Apply to the British Podcast Awards -> Click here
• Visit Campaign's website -> Click here

British Podcast Awards 2024 - Organisation Selector

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.com

Welcome to Podcast Gurus!

Our guest today are Josh Crouch and Tersh Blissett, veterans in the home service industry, hosting Service Business Mastery Podcast since 2017. Centered on the business aspects rather than technicalities, it caters to HVAC, plumbing, and electrical services. With over 300 episodes, it offers valuable advice applicable beyond its niche.

Expect to learn:

1. Why managing a podcast alongside businesses requires strategic planning.

2. The shift in podcast monetization dynamics, with sponsors expressing interest and willingness to invest in the podcast's growth.

3. The value of learning from business communities through platforms like Facebook.

4. The importance of sharing insights and experiences, as everyone in business possesses valuable information that can benefit others.

You can find Josh Crouch and Tersh Blissett on LinkedIn here:

Josh Crouch: https://www.linkedin.com/in/josh-crouch/

Tersh Blissett: https://www.linkedin.com/in/tershblissett/

Checkout her podcast here:

Service Business Mastery: https://www.servicebusinessmastery.com/

Brought to you by https://ghapodcast.com/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd

Instagram: https://www.instagram.com/gha_marketing/

Tiktok: https://www.tiktok.com/@gha_marketing

Twitter: https://twitter.com/GHAMarketing_

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium. 

Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections.

Expect to learn:

1. Why niching down is the key to attracting the right audience

2. How to establish trust and authority through your podcast

3. The importance of high-quality lead magnets (and how to create them)

4. Tips for content repurposing across multiple platforms

5. How to nurture leads into paying clients

… and many more!

Follow Guillaume Jouvencel’s social media:

YouTube Channel: www.youtube.com/@Guillaume_Jouvencel

Instagram: https://www.instagram.com/guillaume.jouvencel

LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd 

Instagram: https://www.instagram.com/gha_marketing/ 

Tiktok: https://www.tiktok.com/@gha_marketing 

Twitter: https://twitter.com/GHAMarketing_ 

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Welcome to Podcast Gurus!

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium. 

Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections.

Expect to learn: 

1. Why content quality outweighs fancy gear and elaborate setups.

2. The truth about short-form content and its impact on podcast growth.

3. Why niching down is critical for sustainable podcast growth.

4. How consistency builds trust and audience retention.

5. The role of video in podcasting’s future.

6. Tips for leveraging SEO and creating binge-worthy back catalogs.

7. Why your podcast titles might be costing you listeners.

… and many more!

Follow Guillaume Jouvencel’s social media:

YouTube Channel: www.youtube.com/@Guillaume_Jouvencel

Instagram:instagram.com/guillaume.jouvencel

LinkedIn: linkedin.com/in/guillaume-jouvencel 

Check us out on our Social Media:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd 

Instagram: https://www.instagram.com/gha_marketing/ 

Tiktok: https://www.tiktok.com/@gha_marketing 

Twitter: https://twitter.com/GHAMarketing_ 

Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/