Explore every episode of Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
Dive into the complete episode list for Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Pub. Date
Title
Duration
10 Feb 2022
#32 - Peter Lehrman and Navigating Changes in Marketplace Dynamics
00:53:23
Joining us today will be the one and only, Peter Lehrman. He and John will be discussing how to build up a marketplace, and how buyers are changing over to being SMB owners and retail investors.
We hope that you enjoy the show!
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
16 Feb 2022
#33 - Chris Bakke and How to Manage the Talent Space
00:59:31
Joining John for the podcast this week is Chris Bakke. Chris has worked for companies in the past such as Zillow and Indeed and co-founded the company “Laskie.”
Laskie is in the talent management space designed to help companies fill challenging positions such as engineers, executives, and many other difficult positions. Chris’s name may also sound familiar since he is very a frequent user in the Twitter world.
On this podcast, they’ll dive into the dynamics and setup of Laskie such as how it works, how their capital is used, and so much more. Enjoy!
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
23 Feb 2022
#34 - Stephen Olmon and How to Build 50 Businesses by 2050
00:54:25
On this week's podcast, we’ll have Stephen Olmon joining us. Stephen has an interesting business model and an ambitious goal of aiming to own 50 businesses by the year 2050. Currently, he owns 11 businesses that have all been started from scratch and span across multiple industries.
Today he and John will be diving into his various industries, as well as his due diligence process, business driving key metrics, current challenges, and so much more. You won’t wanna miss it.
Enjoy!
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
02 Mar 2022
#35 - The SMB Land Besties Strike Back
00:54:54
The SMBesties are back! Once again Kelcey Lehrich and Reg Zeller will be joining John to discuss some popular topics in the SMB universe.
They will dive into a discussion about inflation and its importance as well as the impact it has on their companies and on business in general. They will also touch on their individual business models and what they’re all currently investing in.
Enjoy!
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
09 Mar 2022
#36 - HoldCo Conference Coming to Cleveland !!!
00:19:29
Today, Kelcey Lehrich and John will be jumping into an interesting conversation.
This will revolve around a conference happening in Cleveland and how it came to be, what it is, what to expect, and where to find out more information.
We hope to see you there. Enjoy!
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
16 Mar 2022
#37 - Jake Wakely and How to Start A Moving Company Business
00:55:51
Today's Guest star for the podcast is Jake Wakely. With him, John will jump into a discussion about something we’ve never covered before: the moving industry.
Eight months ago Jake partnered up with a lifelong friend to purchase a local moving company in San Antonio, Texas.
He’ll be in the hot seat today answering many questions about how the business works, its average costs and prices, and its overall profitability. Not to mention that you’ll get to hear about the development and designing of his HoldCo as it’s in its early stages.
We hope you enjoy the show!
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
23 Mar 2022
#38 - Justin Burris on How to Buy Companies With OPM
00:45:33
Justin Burris will be joining John for today's podcast episode.
Justin is a co-founder of “Majority Search” a company that partners with operators to both buy and grow small companies. When making purchases with other people's money, a unique business model is created and you’ll get to hear all about it.
They’ll be tackling topics such as how someone gets into the industry, the type of investors involved, and the importance of finding the right fit when finding people to work with.
Enjoy!
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
30 Mar 2022
#39 - Elliott Holland on Being the Quality Earnings King
00:52:48
We are very excited to have Elliot Holland joining us for this week’s podcast.
Originally from Ann Arbor Michigan, Elliot is a reformed engineer turned businessman residing in the greater Atlanta area. He attended Harvard Business school for his MBA and Started “Guardian Due Diligence” in 2017. They help with due diligence and coaching of 3 types of individuals: self-funded searchers, acquisition entrepreneurs, and business buyers.
They’ll be covering multiple topics in relation to Guardian including their provided services, sourcing of clients, scaling of the business, and more.
Enjoy!
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
06 Apr 2022
#40 - Kylon and Teliah Gienger and Being SMB Swiss Army Knives
01:19:19
Today we will have a very exciting podcast as Kylon Gienger joins us along with his wife Teliah. This is the first time we’ll hear about a married couple’s working dynamic and how they’ve balanced each other out throughout the years.
Kylon could be described as a jack of all trades with the many unique SMB companies he’s been involved in. He currently is a podcast founder, band member, President of a company accelerating entrepreneur acquisitions, and a home service business portfolio owner. For many of his ventures, he’s had Teliah right by his side as his co-founder and partner throughout the process.
Today you’ll get to hear in-depth about these many businesses and their shift from starting companies to purchasing them. With 3 exits under their belt, let’s hear more about what their next move will be.
Enjoy!
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
13 Apr 2022
#41 - Chris Edwards and How to Consult to Close Deals
00:47:44
Chris Edwards is a small business owner born and residing in Colorado. After college, he jumped into a finance position but eventually decided to switch out of corporate America and into the SMB world.
So in February of 2021, he closed on a flooring store called Affordable Flooring Warehouse. They have a storefront location as well as a warehouse operation to provide installation services to customers. You’ll get to learn how this has created a competitive advantage and differentiated their business.
You’ll also get to hear about why it seems more consulting guys are purchasing small companies, as well as the trajectory and direction he envisions his company going in. Enjoy the show!
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
20 Apr 2022
#42 - Benton Moss and Finding Success in Real Estate
01:03:02
Benton Moss is a graduate of UNC-Chapel Hill and formerly played professional baseball for 5 years. He married into a family actively involved in real estate and the interest must’ve stuck as he’s now president of a full-service real estate company
He currently runs two different businesses, one in property management and the other in HVAC and Plumbing. Both work commercially and residentially. Today, he’ll discuss multiple topics with John, such as how the development process works, how you scale in the industry, how you develop an existing asset versus a blank slate, and SO much more.
Enjoy!
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
27 Apr 2022
#43 - Lucas Lopatin and How to Create Anti-Unicorn SAAS
00:57:34
Today joining John on the pod will be Lucas Loptain. Lucas has created several companies and currently has a startup studio dedicated to creating anti-unicorns, mainly targeting SAAS companies, which are all tech-enabled.
They'll be diving into what his company investments look like, the scale and pace at which they go through this process, and how they help companies understand how far they can go.
He’ll also break down the format of deciding which founders to work with from their hundreds of monthly applicants. These anti-unicorns are en route to success and you’ll learn how Lucas put them on this path.
Enjoy!
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
04 May 2022
#44 - Josh Schultz on Revolutionizing the Foundry Industry
00:55:54
Josh Schultz will be joining John for today’s podcast. Josh has a background in fields such as supply chain and finance but has ventured into the world of foundries. In fall of 2021 he connected with Reg Zeller and now works as president of Canekast. Canekast is a company acquiring US based non-ferrous foundries and is revolutionizing the foundry industry overall.
He’ll discuss their partnership dynamics and explain how he executes on Reg’s visions as well as the operational aspects and details of the business. You’ll also learn about the importance of problem solving, long term thinking, and autonomy throughout the company.
We hope you enjoy the show.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
11 May 2022
#45 - Jon Matzner and the Anti-Franchise
01:01:56
On today’s podcast, John welcomes in, Jon Matzner. Jon is the CEO of Garage Excell. They are garage remodeling and organization specialists based out of Southern California. Mr. Matzner, originally from the East Coast, came from the National Security world, where he spent time in Africa and the Middle East for the better part of a decade. He went from working for Uncle Sam to marketing to owning businesses, and now into the SMB world.
They’ll dive into how each lesson Jon learned along the way helped and led him to where he is today. You’ll hear his passion and excitement for buying and building businesses as it radiates through his voice while he talks a little bit about the Geographic Growth Model, or as he likes to call it, the Anti-Franchise.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
18 May 2022
#46 - Hayden Slack and the Ups and Downs of Just Getting Started
00:42:16
On the podcast today, John welcomes Hayden Slack to the show. A native of Fort Worth, Texas, he has worked in the Department of Defense and, in 2014, started working for his father-in-law’s foundation repair company, GL Hunt, which he still runs to this day. Then, about four and a half years ago, he started a plumbing business that started slow, but has steadily grown over the past few years.
Hayden will talk about how even the roughest starts to owning a business can turn into a profitable venture, as was the case with his plumbing company, Service Squad Plumbing. He mentions how important a social media presence is for home service businesses. Hayden says it can make you look like a marketing genius by just implementing it. Like most business owners, Hayden has future visions and challenges, and he will share those with John today.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
25 May 2022
#47 - Greg Moran on Working and 'The Founder's Journey' Podcast
00:53:00
Joining John on today’s podcast is Greg Moran. Greg currently runs his own podcast called "The Founder’s Journey." He started in the music industry and realized it wasn’t for him. Then, 13 years ago, he started a company called Check.com. Today he has moved to again work with Early Stage Founders and started a Venture Fund called Evergreen Mountain Equity Partners that focuses on the future of work. Here he works with founders to start companies that are really going to define the next generation of work.
Tune-in as Greg and John discuss his vision for the future of this very new venture fund he just started in January of 2022. He’s got a ways to go to get there, but he has the excitement and steps in place to get to where he wants to be.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
08 Jun 2022
#48 - Emily Holdman and the Challenges of Running a Business
00:59:34
Emily Holdman is the Managing Director at Permanent Equity out of Columbia, MO, where she’s worked with her current business partner for 14 years. Her background is in marketing, as she also went to school for journalism. Hear about her super impressive career as she is going to be a keynote speaker at the HoldCo conference, which is being held in Cleveland, July 24-26. Head over to holdcoconf.com for more details. That’s hold c-o c-o-n-f .com.
In her current position, Emily focuses on marketing and the individual opportunities that come their way, where she moves it towards diligence and takes everything through LOI. Emily talks about her experiences along the way and how they grew up in the market taking punches so young and how that has helped them get to the place they are now. She says, "We love running boring businesses, but running a business is anything but boring." Listen in as she expresses how she loves the intellectual challenges of running businesses and how they handle acquisitions.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
15 Jun 2022
#49 - SMBesties 3: Corporate Vs Entrepreneurship Mindset
00:43:35
It’s SMBesties time again! John, Kelsey Lehrich, and Reg Zellers are joined this time around by Joshua Schultz as they will cover a few topics along the way. They will mention their Q1 struggles and successes, how they occasionally have to wear multiple hats and what can happen when this occurs. The guys touch briefly on mental health with the ups and downs of Small Business.
The big topic is the difference between Corporate vs pure bred entrepreneurship in Small Business. They dive into the mindset between the two. The good, the bad, and the ugly of being a part of Corporate America as opposed to the SMB world.
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Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
22 Jun 2022
#50 - SMBesties 4: Talking Economic Struggles and Successes
00:29:16
The SMBesties are back as John and Reg Zellers hop on to cover a few topics on today’s show. They’ll jump into economics and how low demand even in the home services industry has forced some strategy changes. Business to Business is still doing well, but John talks about the struggles of Business to Consumer during Q1.
Reg talks about how his businesses are starting to get busier. He touches on his struggles to find people with labor shortages. The guys also discuss the shipping and freight issues and how they try to deal with it. Episode Hosts:
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
29 Jun 2022
#51 - Holdco Conference Coming to Cleveland!!!
00:19:29
Today, Kelcey Lehrich and John will be jumping into an interesting conversation.
This will revolve around a conference happening in Cleveland and how it came to be, what it is, what to expect, and where to find out more information.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
11 May 2023
#52- Jack Carr on Emu Farms, HVAC Deal Flow, and the Podcast
00:42:06
In this pilot episode of “Owned and Operated”, John Wilson is talking to Jack Carr about his history and how interesting his life adventure was that led him to a residential HVAC commercial company in Nashville. We will get to know his strategies for building his team, and we will see how Jack considers revenue generation if he’s not bringing people in. Why did Jack buy this business if they had no marketing?
What can you expect from our podcast? We will be exploring the ways in which businesses can use B2B and B2C strategies together to achieve their marketing goals, and why an integrated approach to marketing is often the most effective. So whether you're a business owner, marketer, or just curious about the world of B2B and B2C, join us for this introductory episode of our podcast, where we'll explore the basics of these two types of businesses and the essential role they play in the modern economy.
Here are some additional topics we talked about:
● Did Jack Work As An Operator Too?
● How Did Jack Build A Good Team?
● Strategies That Worked For Jack’s Team
● Where Is His Business?
● How Did Jack Get Into Building Maintenance Before He Touched HVAC?
● How Did His Winery Experience Help His Business Right Now?
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
18 May 2023
#53- Flipping The Script, Gum Busters of NY, and Zoom Drains Franchise
00:34:32
In this pilot episode of “Owned and Operated”, John Wilson and Jack Carr discuss their recent business transitions and exciting changes, including moving to a new location, adopting Service Titan, hiring a comfort consultant, and surviving the slow season. They also explore a unique niche business called Gum Busters, a specialized pressure-washing company that removes gum and graffiti from public spaces. They delve into the company's operations, contracts with municipalities, and the potential for expansion. The episode provides insightful and practical business ideas for service-oriented entrepreneurs.
Here are some additional topics we talked about:
The reason why Jack swapped locations
The decline of the plumbing business during cold months
Surviving the slow period in the plumbing business
The service businesses' seasonal decline
Summer's revenue potential
What is Gum Busters?
The advantage of working with the New York Giants
The pricing and economics of Gum Busters' services
Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
24 May 2023
#54- John's Big Move, Residential Water Delivery, and RC Sewer Inspections
00:48:31
In this episode of Owned and Operated, the hosts discuss the business model of water trucking, specifically potable water delivery services. They investigate the difficulties and the costs that are associated with it, such as complying with the regulations and the high costs of equipment and tires. Even though there are problems, they emphasize how profitable the business is.
For example, one interviewee said that each truck was making between $500,000 and $600,000 per year. Jack and John show interest in the industry because they think it could be profitable and help them build long-term customer relationships. These and many more topics will be discussed as you listen to the episode!
Here are some additional topics we talked about:
● Rising demand for renewable energy
● Impact of climate change on agriculture
● Importance of mental health awareness
● Benefits of remote work policies
● Role of technology in healthcare
● Municipality drain scoping and cleaning franchise
Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
08 Jun 2023
#55 - The Niche Handyman Business
00:47:35
In this episode of “Owned and Operated”, John Wilson and Jack Carr discuss a lot of interesting topics including the concept of a mobile tire and oil change service. Get to know why Handyman Business is a special niche!
With the convenience of having a professional come to you, it's a no-brainer for homeowners and fleet companies alike. The profit margins are better for homeowners, but fleets provide a more stable and regular source of income. This business model can be a sure thing in the business-to-business market because it saves money and keeps cars on the road longer.
For B2C, partnering with existing mechanics or tire shops can open up new distribution channels. Do you think this business could be successful if it uses the right marketing strategy and goes after the right customers? Do low costs and high demand make it a good opportunity? Learn more as you listen to the episode!
Here are some additional topics we talked about:
The hosts' respective businesses and recent developments
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
15 Jun 2023
#56- Fixing your Appliances, Towing Vehicles, and High End Catering
00:49:34
In this episode of “Owned and Operated”, hosts Jack and John catch up on their recent activities and dive into the topic of service businesses. They talk about the problems and chances that come with growing service businesses, especially when it comes to plateaus and the need for more infrastructure and management. The hosts also talk about how traditional business models are changing and how roles within organizations might be able to overlap. They look at appliance repair as an example of a possible new service line and think about how it can use their existing leads and add to their current businesses. These and more topics are discussed during the episode. Listen to learn more!
Here are some additional topics we talked about:
● The joy of exploring new businesses
● Success and growth of our team
● What did we do to Arizona?
● Focusing on scaling a specific vertical within the business
● What are our milestones in business growth and the challenges faced
● Organizational change and role mixing
● Increasing team sizes and the need for support and technology
● Investigating the appliance repair business
● Assessing new service lines for scalability and resource allocation
● Assessing business potential with the BCG Growth-Share Matrix
● Buying new verticals vs. green fielding
● Leveraging strengths and generating leads for others
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
19 Oct 2023
#58- Powering Growth in Home Services - Leveraging the Call Center & Diverse Marketing Strategies
00:47:50
Summary:
In this episode of "Owned and Operated," the John and Jack explore key strategies to drive growth in the home service industry. They discuss the immense potential of utilizing a call center and establishing an inside sales team, highlighting the success of membership sales and a range of marketing avenues beyond pay-per-click (PPC) advertising.
Key Takeaways:
The Call Center Advantage: The hosts reveal how shifting membership sales to the call center led to a remarkable spike in sales and significantly higher conversion rates. They discuss the scalability, monitoring, and coaching aspects that make call centers an invaluable asset.
Inside Sales Team: Establishing an inside sales team can be pivotal for driving leads and sales when relying solely on search engine marketing. They emphasize the role of such teams in reaching out to customers for repeat business, lead generation, and a personal touch.
Diversified Marketing Strategies: Beyond PPC advertising, the hosts advocate for diversifying marketing efforts to maintain consistent lead generation. This includes branding, door-to-door outreach, email campaigns, SMS promotions, and postcard campaigns. The goal is to broaden the marketing funnel.
Leveraging Existing Customer Base: Utilize your existing customer base by implementing outreach campaigns to retain and engage them. By increasing customer touchpoints, it's possible to drive repeat business and referrals.
Measuring Success: The hosts plan to explore the impact of their marketing and inside sales strategies on their plumbing services. Stay tuned for results and data as they delve into these new strategies.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
17 Oct 2023
#57- Launching a New Service: Plumbing Essentials for Home Service Pros
00:39:30
Are you a home service entrepreneur looking to scale your business to new heights? In this episode of "Owned and Operated," we delve into a candid conversation between two experienced entrepreneurs, discussing their strategies, challenges, and insights. From pricing to growth plans and the pitfalls of expanding services, this discussion provides valuable nuggets of wisdom for those navigating the home service industry.
Discussion Highlights:
Stability in Home Service: Jack and John kick off with comparing home service stability to the roller-coaster ride of HVAC.
Expanding Beyond HVAC: The hosts explore growth possibilities beyond HVAC, including pool and appliance repair services.
Pay-Per-Click Costs: Dive into the world of advertising costs, where they discuss the varying prices of Pay-Per-Click ads, especially when compared to appliance repair.
Scaling Marketing: Emphasizing the importance of cost-effective lead generation, the hosts share insights into scalable marketing efforts in competitive markets.
Challenges of New Services: Insights into launching new services and navigating Google's backend rating system for Local Services Ads (LSAs).
Pricing Complexities: Discussion on the intricacies of pricing services in a competitive market and researching market rates and competitors.
Future Growth Plans: Jack and John reveal their vision for expanding their plumbing division and discuss their growth plans.
Working Capital & Drain Services: The hosts touch on the significant capital needed for drain services and the considerations before venturing into this area.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
24 Oct 2023
#59- Building a Management Team That Scales In Home Service
00:39:24
Are you a home service entrepreneur looking to scale your business efficiently? In this episode of "Owned and Operated," we delve into the intricacies of middle management, scaling, and the challenges faced by home service companies as they grow. Join us as we explore valuable insights shared by industry experts.
Discussion Highlights:
Recruitment Strategy: Finding the right talent to manage different business pillars, such as plumbing, HVAC, and roofing, requires assessing their prior experience and team size management skills.
Transition Challenges: Adapting employees from cost-saving to revenue-generating mindsets can be a significant hurdle, especially when bringing individuals from other industries.
Organizational Structure: The importance of defining roles and structures as your business grows, including trade managers, field managers, and service managers.
Scaling Call Centers: The growth of call centers is a critical aspect, with the need to adapt to increasing leads and adjust staffing to handle peak call times effectively.
Challenges at $10 Million Mark: Crossing the $10 million mark often leads to operational challenges due to rapid scaling and limited infrastructure, especially in HR and accounting.
Maintaining Momentum: Challenges at $20 million are different but exciting as you have momentum and resources to address issues creatively.
Handling Extreme Events: Managing the call center during extreme weather events or high call volumes requires careful planning and real-time adjustments.
Versatile Call Center: The call center can handle a wide range of home service industries, making it a vital component for comprehensive customer support.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
26 Oct 2023
#60- Mom and Pop To Enterprise, Scaling a Call Center As You Grow
00:40:47
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
In this episode of Owned and Operated, John and Jack dive into optimizing home service call centers. Key takeaways include:
Prioritize Quality: Customer feedback highlights areas for improvement.
Accept Turnover: Focus on training and accountability to tackle high turnover.
In-House vs. Remote: Evaluate roles for the best fit.
Maintain Brand Consistency: Consider separate phone lines during mergers.
Evolve Continuously: Stay flexible with software, training, and quality control.
Unique Challenges: High volume, unpredictable calls, and employee dynamics define call centers.
Tune in to Owned and Operated for more insights into the world of home service entrepreneurship. Subscribe and stay connected for valuable discussions on various aspects of running a successful home service business.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
31 Oct 2023
#61- Tech Stack in Your Home Service Business
00:42:42
In this episode of Owned and Operated, join hosts John Wilson and Jack Carr as they discuss the world of bidding software and pricing strategies tailored for home service companies. Drawing from their own experiences, they share insights about various CRM systems, with a particular emphasis on ServiceTitan. The discussion underscores the significance of streamlining your tech stack and the undeniable advantages of adopting a flat-rate pricing system.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
02 Nov 2023
#62- Building a Funnel for Hiring Million Dollar Employees
00:42:21
In this episode, hosts John Wilson and Jack Carr discuss the art of recruiting top-tier talent that can help your home service business grow and thrive.
The key? Build an organized, sales-like approach for recruiting top-tier talent. Tune in to see just how it's done!
The discussion also includes when to bring in Human Resources or a recruitment hire, how to build an appealing business culture for potential hires, methods to identify and close on high-level candidates, and the benefits of consistent hiring practices.
Discussion Highlights:
The Importance of Recruitment: Discover why recruiting the right talent is crucial for your home service business.
Creating a Recruitment Funnel: Learn how to build a robust recruitment pipeline to attract top candidates.
Identifying Technician Archetypes: Find out how defining specific technician archetypes can help you better understand your ideal hires.
Setting Clear Expectations: Understand why it's essential to set expectations for candidates and align them with your company's culture.
The Role of Recruiters: Explore the impact of having dedicated recruiters in your team and how they can improve your hiring process.
Selling Your Company: Shift your focus from selling the role to selling the company culture and vision.
Red Flags in Hiring: Discover warning signs and red flags when evaluating potential candidates.
The Snowball Effect: Understand how hiring the right people can lead to revenue growth and an additive company culture.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
07 Nov 2023
#63- Recruiting Top Talent Plumbers with Aizik Zimerman
00:35:25
In today's episode, we welcome Aizik Zimerman, a home service entrepreneur who owns a fast-growing plumbing company called J Blanton in Chicago. The conversation covers topics such as the success of their businesses, the use of marketing and recruitment strategies, the influence of private equity on the market, and how tailoring their businesses around marketing has led to success.
John and Aizik exchange insights about their recruitment processes and the role that competitive pay and a healthy work culture play in attracting and retaining top talent. Finally, they get into the importance of digital marketing and owning digital real estate.
Key Discussion Highlights:
The Power of Local Ownership: Being a local, owner-operated home service business can be a significant advantage in recruitment.
Private Equity (PE) Ownership: The influence of private equity ownership on recruitment is discussed. Many technicians and employees may be wary of PE-owned companies, making it easier for owner-operated businesses to attract talent.
Recruitment Tailwinds: The recruitment landscape for home service businesses is improving due to various factors, including increased demand for services, the retirement of older companies, and technicians seeking more permanent positions.
High-Quality Recruitment: Hiring top talent requires adapting to their unique expectations. Skilled professionals want to understand lead flow, opportunities, and the inner workings of the business, leading to a different interview experience.
Lead Flow Importance: For commission-based employees, the quantity and quality of lead flow can be more critical than the commission percentage. It's crucial to provide a consistent flow of potential customers to keep salespeople motivated.
Generosity with Employees: Being generous with employees can have a positive impact on recruitment and retention. Employees who feel well-treated and fairly compensated are more likely to stay with a company.
Cultural Fit and Expectations: Managing employee expectations and ensuring cultural fit becomes crucial as the business grows. Holding employees to basic standards and expectations, even if it means parting with some legacy employees, is essential.
Decline in Lead Flow: Some PE-owned home service companies are experiencing a decline in lead flow, potentially due to mismanagement, bad integration, or unrealistic expectations.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discov
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
09 Nov 2023
#64- Mastering Marketing For Your Plumbing Business with Aizik Zimerman
00:29:46
In today's episode, John Wilson is joined by Aizik Zimmerman to discuss strategies for home service businesses, particularly focusing on membership programs, marketing, and reviews. They emphasize the importance of providing value to customers and owning the customer relationship. The conversation touches on various marketing approaches, including digital marketing, reviews, and guerrilla marketing.
Discussion Highlights:
Value-Packed Membership Program: Creating a membership program that offers a range of services, discounts, and benefits to homeowners to build long-term relationships.
Adding Extra Trades: Discussing the benefits of offering multi-trade protection plans within memberships to increase their value.
Sales Incentives: Implementing sales incentives for technicians to promote and sell membership programs, including leaderboards and prizes.
Frequency of Touches: Emphasizing the importance of consistent and varied communication with potential customers to increase brand visibility and trust.
Digital Presence and Branding: The significance of having a strong online presence, including website, branding, and Google reviews, to stand out in the market.
Review Generation: Strategies to incentivize technicians to ask for and generate customer reviews, highlighting the value of online reviews.
Location in the Digital World: Comparing digital marketing to physical location and the need to be where your customers are online.
Pushing the Envelope: Encouraging businesses to go beyond standard digital marketing practices and strive for excellence in customer service and marketing efforts.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
14 Nov 2023
#65- Rick Vazza - Adding a Franchise to Your Business
00:32:46
In this episode, John Wilson is joined by Rick Vazza, an owner and operator of plumbing companies in the San Diego area. Rick Vazza discusses his journey of purchasing and launching a drain franchise, Zoom Drain in San Diego, as part of his existing plumbing business. He highlights the positive impact it had on his business.
Additionally, they look at essential growth strategies involving B2B business development and explore the potential of introducing a restoration service. Later in the episode, Jack Carr joins in, providing useful information on franchise problems, business growth considerations, and the effects on current operations.
Discussion Highlights:
Franchising Expansion: Rick outlines the unexpected but successful venture into franchising, sharing experiences from acquiring locations in different states.
B2B Business Development: The focus on B2B, particularly in the drain industry, is highlighted as a key strategy for growth, with an emphasis on targeting restaurants, hotels, and property management.
Preventative Maintenance Plans: Rick discusses the implementation of preventative maintenance plans for high-end restaurants, emphasizing regular inspections and eco-friendly solutions.
Challenges in B2B Sales: The challenges of B2B sales, especially dealing with gatekeepers in restaurants, are acknowledged. The importance of strategic approaches, such as scheduling in-person meetings, is discussed.
Top of Funnel Strategies: The podcast delves into the challenges of generating leads, with Rick sharing insights into their evolving top-of-funnel strategies, including Google, digital marketing, and Local Services Ads (LSA).
Utilizing Google My Business (GMB): Rick explains the advantage of running two GMBs, leveraging the flexibility provided by having a plumbing company in addition to the drain business.
Exploring New Opportunities: The potential for synergy between plumbing and drain services is explored, along with the consideration of adding restoration services, demonstrating a diversified approach to business expansion.
Strategic Business Development: Rick refines business development, stressing a focused and systematic strategy with dedicated individuals targeting sectors like hotels, restaurants, and property management.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Disc
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
16 Nov 2023
#66- Buying a Franchise States Away with Rick Vazza
00:29:27
In this episode, John Wilson and Jack Carr sit down with Rick Vazza as he shares his experience acquiring a second Zoom Drain franchise location. Rick sheds light on his journey, tackling challenges from leases to managing operations remotely.
Discover the details of franchise growth, learning about the strategies and lessons alongside Rick. Tune in for a clear exploration of the ups and downs in expanding a franchise!
Discussion Highlights:
Lease Assumption: Rick outlines the unexpected but successful venture into franchising, sharing experiences from acquiring locations in different states.
Licensing Requirements: The importance of meeting licensing requirements when expanding a franchise is discussed, with Rick sharing insights on the strategies employed.
Franchise Support: Rick provides valuable insights into the level of support offered by the franchisor, touching on potential financial assistance during the initial phases of expansion.
Operational Concerns: The discussion unfolds on managing operations remotely, emphasizing the role of technology in bridging the gap and ensuring efficient communication and oversight.
Business Development Muscle: Rick outlines the strategies for building a robust business development infrastructure that facilitates remote expansion, offering valuable lessons for entrepreneurs in similar situations.
Territory Expansion: The conversation explores options for future growth, weighing the pros and cons of greenfielding new locations versus acquiring existing territories. Rick provides a comprehensive view of strategic expansion considerations.
Logistics Game: Practical challenges of overseeing multiple sites are discussed, focusing on effective planning and resource management.
Diversification: Rick suggests branching into complementary services like window cleaning for strategic expansion.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
21 Nov 2023
#67- How To Scale Your SMB and Go Seven Days a Week
00:30:09
In this episode, John dives into the unexpected challenges faced by Jack while managing his plumbing business during an exceptionally tough week. Rather than shying away from setbacks, the episode explores how these experiences paved the way for strategic decisions, including the bold move to transition their home service business into a seven-day operation.
Listen and learn about the bold transition of John's home service business into a seven-day operation. Don't miss a beat – hit play and gain valuable insights today!
Discussion Highlights:
Jack's Hard-Hitting Week: They highlight the challenges Jack faced in a tough week, emphasizing the importance of resilience and adaptability in the home service industry.
Turning Setbacks into Strategy: Insights are shared on how the difficulties faced by Jack have contributed to the decision-making process, leading to a strategic shift in operations.
Revenue Boost from Seven Days: They converse about the financial considerations, projecting a substantial $9 million top-line change in the upcoming year by unlocking weekends.
Operational Infrastructure: Detailed plans are outlined for restructuring the business to accommodate a seven-day schedule, including extending call center hours and adding weekend-specific roles.
Recruitment Challenges: The episode explores challenges in recruiting for weekend shifts, touching on the drawbacks of on-call systems and the advantages of scheduled shifts.
Shift Structure and Management: They share their thoughts on implementing shifts for weekend teams, including the importance of weekend management for effective operations.
Strategic Messaging for Call Volume: Plans are discussed to address the drop in call volumes on Sundays through strategic messaging as the business gears up for seven-day operations.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
23 Nov 2023
#68- From Meta to GMB: How to Leverage Marketing Strategies For Your Home Service Co
00:26:40
In this episode of Owned and Operated, Jack and John kick off with a positive update on Jack’s flourishing plumbing department—it's doing really well, and they talk about what's been working. They also share insights on using US Census data for precise list curation in targeted marketing. Emphasizing the significance of strategic list formation, they detail how it positively impacts conversion rates. They then introduce an upcoming event at John's new headquarters designed for home service businesses aiming to break the five-million-dollar revenue mark.
Give it a listen for some real talk on the home service marketing scene, tackling challenges, and picking up strategies for business growth!
Discussion Highlights:
Plumbing Department Triumph: The episode digs into the success of Jack's plumbing department, discussing key achievements and the strategies that propelled its impressive performance.
Navigating Marketing Strategies: They share insights on navigating the competitive landscape through effective marketing strategies for home service companies.
Utilizing US Census Data: The discussion highlights the use of US Census data in list curation for targeted marketing and how leveraging this data provides detailed information on home age, value, and other demographics.
Diversified Marketing Approaches: They explore the concept of diversifying marketing approaches, combining digital strategies with traditional methods.
Breaking 5 Million Workshop: Listeners learn about an upcoming event at John's headquarters, targeting home service companies aiming for a five million revenue mark.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
John Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check out the agenda and get all the details right here
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
28 Nov 2023
#69- Home Service Marketing: Shoulder Season Strategies
00:37:05
Join John and Jack in this episode as they share practical strategies for thriving in the home services industry's shoulder seasons. From tech tips to customer connections, learn how to boost your business year-round with proactive and strategic marketing methods.
Ready to up your home service game? Tune in now for actionable tips to enhance your business during shoulder seasons and master strategic marketing methods!
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
John Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check out the agenda and get all the detailsright here!
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
30 Nov 2023
#70- Breaking 3 Million in Your Home Service Business
00:32:06
Navigating the challenges of scaling a business beyond $3 million, John and Jack emphasize the importance of additional resources and share personal experiences. They advocate for strategic company acquisitions to streamline growth, covering topics such as debt management and the value of learning from challenges.
Curious to learn from these seasoned entrepreneurs and unlock the secrets to scaling your home services business beyond $3 million? Don't miss out – listen now and discover the keys to successful scaling!
Discussion Highlights:
Scaling Struggles: Unpacking the challenges of scaling beyond $3 million, they stress the demand for increased resources.
Acquisition Advantage: They highlight the benefits of acquiring home services companies, enhancing resources, talent pools, and operational efficiency.
Smart Debt Approach: They share their strategy of utilizing SBA debt and its impact on maintaining a favorable debt-to-revenue ratio.
Hands-On Involvement: Emphasizing the reality of personal involvement, especially in smaller home services companies, they draw from personal experiences to emphasize the importance of direct involvement.
Balancing Regret and Learning: Reflecting on their journeys, they touch on the potential challenges of buying businesses under $3 million.
Accountability Matters: The conversation highlights the crucial role of taking responsibility and being accountable for the success of your home services business.
Small Business Struggles: This episode explores the challenges that small businesses encounter, such as hiring skilled talent, managing heavy workloads and navigating the intricacies of running a home services business.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
John Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check ou
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
04 Dec 2023
Owned and Operated Podcast Trailer
00:01:39
Welcome to 'Owned and Operated' – the podcast that dives deep into the world of home service entrepreneurship.
Hosted by John Wilson, a third-generation home service entrepreneur and CEO of The Wilson Companies, this podcast was launched in 2021 to bridge the gap between industry experts and listeners.
Join us every Tuesday and Thursday for topical conversations that unlock the potential for your business growth. Covering topics from top-tier talent recruitment to mastering marketing strategies and scaling your home service business, the podcast aims to be your guide on the path to entrepreneurial success.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
05 Dec 2023
#71- Exploring Business Ventures: Chimney Sweeping and Generator Service
00:33:21
In this episode, experience John and Jack's journey as they explore two unique business opportunities in the home services sector: chimney sweeping and generator service and installation. They also share some key factors like cost per click, labor acquisition, and overall business viability. Additionally, they discuss the challenges they've faced dealing with unexpected issues in their daily operations within the home services industry.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
John Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check out the agenda and get all the detailsright here!
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
07 Dec 2023
#72- The Best Passive Income Businesses with Minimal Maintenance
00:30:00
In this episode of Owned and Operated, Jack brings a business to the table that provides passive income with minimal maintenance: Hydroelectric Plants. This unique and niche business breakdown explores the challenges and benefits of owning these facilities. From regulatory hurdles to potential synergies with solar and wind energy, this type of business is definitely one that John is now keeping on his radar.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
John Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check out the agenda and get all the details right here!
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
12 Dec 2023
#73- Damon Chlarson Tackling Challenges in the Construction Industry
00:33:50
In this episode, John and Jack interview Damon Chlarson, an entrepreneur who shares his experiences in the construction industry. Damon openly discusses the financial challenges, industry fluctuations, and even instances of fraud he encountered. His story provides valuable real-world lessons for aspiring business owners, especially those considering the construction sector.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
John Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check out the agenda and get all the details right here!
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
14 Dec 2023
#74- Business Breakdown: Pool Service and Repair
00:26:16
In this episode, John and Jack immerse themselves into the world of pool service businesses. They discuss the appeal of hyper-focused route-based services, the potential for upselling in the industry, and the challenges of scaling in different regions. Tune in for a detailed exploration of customer acquisition strategies, seasonal considerations, and the overall dynamics of acquiring, or starting, and growing a pool service company.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
John Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check out the agenda and get all the detailsright here!
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
16 Dec 2023
#75- Job Posts, Interviewing, and Onboarding That Attracts A-Players
00:09:49
Talking about recruitment for home services, John Wilson breaks it down in this Owned and Operated episode. He says focus on what you need, set clear expectations, and make the pay enticing. Skip the long task lists; have real conversations in interviews about how your business runs. He also highlights the significance of a strong onboarding process, emphasizing its role in preventing new hires from feeling left to figure things out. For additional tips, subscribe and stay tuned for upcoming videos!
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
19 Dec 2023
#76- Maximizing the Daily Potential of Your Business
00:29:24
In this episode, John and Jack discuss how home service businesses handle their capacity. As a service, you are selling the time and expertise of your techs. The job is to fill capacity, and you should think about filling capacity like this: if you have a tech for eight hours, you want them to be working hands on the tools as much of those eight hours as possible. Strategic zoning, targeting marketing, and led gen are all a part of it! Tune in to learn how you can fill your capacity with the most efficient tactics.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
John Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check out the agenda and get all the detailsright here!
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
21 Dec 2023
#77- Using Compensation to Drive Business Growth
00:31:05
Uncover the principles of a successful compensation model on this episode with John and Jack. They dive into the structures they’re using for all roles on the team including: managers, technicians, and philosophy. Learn how to set goals, use bonuses wisely, and consider flat-rate incentives to boost productivity. Whether you run a business or are leading a team, get practical tips on tailoring compensation for different roles. Listen now for advice that could reshape your approach to motivating and rewarding employees.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
John Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check out the agenda and get all the detailsright here!
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
23 Dec 2023
#78- Google Search: Are you Number 1?
00:15:28
In this episode, John discusses the four pillars of dominating search for your home service business—from the competitive LSAs and the comeback of PPC to the lasting benefits of SEO and the vital impact of your GMB location and reviews. If you're a home service entrepreneur looking to boost your online presence, this episode is your guide. Tune in, follow, and level up your home service business!
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
26 Dec 2023
#79- Infrastructure Breakdown: Key Roles for Growth from 3 to 20 Million
00:35:55
Join John and Jack in this episode as they discuss the essential core of any business: support staff. They talk about the evolution of your accounting team as your revenue grows from 3 to 20 million. Prepare to learn about smart hiring in accounting and why it's not just about filling seats but finding the perfect fit for your growing venture. From proactive recruitment strategies to the real deal about theft prevention, they share practical tips for handling business growth like pros. This episode acts as a valuable roadmap for business owners. Tune in as they highlight often overlooked yet essential roles that can lead to a thriving future in your business journey.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
28 Dec 2023
#80- How to Create a Winning Culture for Your Business
00:21:22
In this episode, John and Jack are exchanging ideas about building and keeping a thriving company culture. They stress how the leader's actions and choices shape the vibe for the whole organization. It's not just about rules; it's more about the day-to-day attitudes and behaviors of everyone. They share their own experiences in creating a culture that's all about accountability, growth, and success. Don't miss out on strategies for understanding the impact of your daily actions on your company's culture.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
30 Dec 2023
#81- Business Acquisition in the Home Service Industry
00:04:55
In this episode, John shares his advice when it comes to acquiring a service company. From plumbing to HVAC, John's got the playbook on what to scout, where to scout it, and how to make it yours. His advice? Start small, focus on residential, and prioritize service-oriented businesses for the win. And before you think about uprooting your life for that business dream, John suggests staying rooted in your current community. Leverage your existing connections and make waves right where you are.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
06 Jan 2024
#84- Breaking $5Million in Your Business
00:08:11
In this episode, John shares his strategy for scaling your home service business to reach the $5 million mark. Picture this: an exceptional team, a steady lead flow, and a business rhythm that just clicks. John gets straight to the point, offering practical advice like keeping a close eye on personal spending to reinvest in your business. But hitting the $5 million mark is more than just a number or making money. It's a reflection of your company's growth and the real impact it's making. Stick around as John talks about the strategies to reach this goal and why it's worth aiming for.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
John Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check out the agenda and get all the detailsright here!
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
02 Jan 2024
#82- Power Washing Part 1-Franchise and Business Model with Aaron Harper
00:30:50
Ever wondered how power washing can turn into a booming business? Join Aaron Harper from Rolling Suds as he reveals the secrets behind turning power washing into a thriving business in this episode. Believe it or not, most of their customers are actually other businesses! Aaron walks us through his journey, from his beginnings to jumping into various franchises. Learn about the power washing industry and how Rolling Suds is making an impact by serving other businesses. If you thought power washing was just about driveways, think again!
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
John Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check out the agenda and get all the detailsright here!
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
04 Jan 2024
#83- Power Washing Part 2-Franchising a Path to Wealth Generation with Aaron Harper
00:19:56
Ready to explore more about franchises? If you didn't catch the last episode, Aaron Harper of Rolling Suds gave a peek into his world of franchises, and now he gets into the details. He generously shares all his knowledge about the challenges and victories of starting a power washing business, the importance of selecting the right franchisees, and the potential for growth within the industry. This episode is basically like your manual for acing the franchising game! Find out how, within just six months, half of Rolling Suds' franchisees have ordered their next truck, setting an ambitious pace for business expansion.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
09 Jan 2024
#85- Mike Botkin Dominating Central Florida's Home Services
00:59:34
Tune in again to Mike Botkin's incredible journey! Back when this episode first aired, he was just starting out, acquiring various businesses. Fast forward to 2023, and guess what? Mike sold his business! It's a fun episode to listen to, seeing how he went from figuring things out in the early days to turning his business into a Goliath landscaping company in just a couple of years and eventually selling it. Enjoy the replay!
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
John Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check out the agenda and get all the detailsright here!
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
11 Jan 2024
#86- Johnny SqueegeeGod - Starting and Running a Window Washing Business
00:55:51
In this special flashback episode of the Owned and Operated HVAC, electrical, and plumbing growth podcast, we're revisiting a chat with Johnny SqueegeeGod from 2021. Why the throwback? Well, following a recent discussion with Aaron Harper about power washing, it seemed like the perfect time to go back to Johnny's episode. He talks about running Orange Window Cleaning and reflects on how his business has grown in the four years since he started at 19, kicking off with just $150, a bucket, a squeegee, and his trusty RAV4. Now, with his partner, Sergio, has successfully expanded their operation to three trucks.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
16 Jan 2024
#87- Business Breakdown with Pool Care SMB Expert Tim Ryan (Part 1)
00:28:19
A few weeks back John and Jack did a business breakdown on pool service. Tim Ryan caught us on X, did a review and said “It wasn't too bad for two outsiders looking in. Pool care is strangely complicated.” So we asked him to come on and tell us what exactly we got right and what we got wrong. Tim breaks down all the essentials in this episode including navigating competition, building genuine connections with customers, and picking up smart hiring tips.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
John Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check out the agenda and get all the detailsright here!
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
18 Jan 2024
#88- How To Run a Pool Service SMB with Tim Ryan (Part 2)
00:20:53
Tim Ryan is back to talk more about running a pool care service business. He shares useful tips for newbies, the tricky parts of taking care of pools, and why having a mentor is so important. If you liked the first episode with Tim, you won't want to miss this insightful part two!
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
When you work in a weather-enhanced business, there are tons of opportunities when you’re prepared. John and Jack share their game places to make sure operations run smoothly. The extreme temperatures and cold, wet, and windy weather encompass all facets of John's 5 trades: Cold impacts HVAC, wet affects plumbing, drains, and remediation, and wind plays a crucial role in power-related electrical services. This significantly influences how you should be thinking about scheduling, capacity, and your ability to serve your customers.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
25 Jan 2024
#90- Listener Q&A: HVAC Pricing Strategies and Plumbing Business Valuations
00:26:40
In this episode, John and Jack address two listener questions. The first question comes from an HVAC business owner facing weeks of fully booked schedules. Jack recommends expanding the team, while John proposes a strategic increase in prices. The second question revolves around valuing a plumbing company and the potential risks associated with acquiring a new construction business.
Have a question you’d like to have answered on Owned and Operated? Send a DM to John or Jack or email us here info@ownedandoperated.com.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
John Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check out the agenda and get all the detailsright here!
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
30 Jan 2024
#91- How to Run a B2B ServiceTitan Consultancy with Danny Peavey
00:35:09
In this episode, we welcome Danny Peavey, who has a long family history in the trades. He is the owner of Home Service Engine, a B2B consultancy that helps home service companies maximize their investment in Service Titan software. Danny shares his background in the trades and tech, explaining how he helps clients with data analysis, onboarding, and performance management.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
01 Feb 2024
#92- Managing HVAC Demand in Extreme Cold Weather
00:19:34
In the home service industry, extreme weather can significantly impact business. In this episode, John and Jack dive into the challenges posed by freezing temperatures and discuss effective strategies to manage the increased demand that accompanies such weather events.
They cover the high demand for HVAC services during cold weather, the benefits of offering whole-home memberships, and the growth of their electrical department. Additionally, they touch on revenue opportunities from maintenance calls, and share valuable lessons learned in driving growth and profit in a weather-dependent industry.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
06 Feb 2024
#93- The Secrets of Startup Window Washing and Cleaning Businesses With Johnny Robinson
00:25:19
In this episode of Owned and Operated, we bring back Johnny Robinson aka SqueegeeGod as a guest, who shares updates detailing his start-up journey from window cleaning to launching several businesses and generating impressive revenue.
Johnny also shares insights into hiring, marketing, and sales within the cleaning business, painting a vivid picture of the industry's challenges and opportunities. They also do a run-through on how they measure business performance and deal with competition and market changes, particularly in the wake of greater online visibility.
To get the full picture of Johnny's journey, check out his previous episode before diving into this one.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
John Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check out the agenda and get all the detailsright here!
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
08 Feb 2024
#94- From Startup to Success: Johnny Robinson's Information-Based Enterprise
00:27:23
Our discussion with Johnny Robinson aka SqueegeeGod continues in this episode as he talks about his experiences launching a new business, selling his previous venture, and switching to an information-based enterprise. We learn the difficulties of running a program-style company, addressing problems such as growing advertising expenses and putting in place an accelerator program to increase customer lifetime value.
Johnny also shares a remarkable success story on how he played a key role in kick starting over 1500 cleaning companies!
Get the full scope of Johnny’s journey here: Listen to the first episode with Johnny, tune in to the flashback, and be sure to watch the first part of this episode for the complete experience.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
John Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check out the agenda and get all the detailsright here!
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
13 Feb 2024
#95- Listener Q&A: Five Keys to Scaling Your Home Service Business
00:33:38
John and Jack tackle a listener-submitted question addressing the five crucial aspects every business must master to scale successfully: the importance of daily reporting, tech transparency, job costing, lead attribution, and the monitoring of phone call interactions. Whether you're a Service Titan user or not, these principles are essential for any company looking to achieve sustainable growth.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
John Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check out the agenda and get all the detailsright here!
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
15 Feb 2024
#96 - Business Breakdown: How to Make $8.4M with Well Drilling
00:33:50
In this episode, John and Jack discuss well drilling and do a business breakdown. Jack reveals that his friend earned $8.4 million last year from drilling wells. They underscore the significant financial investment, specific licensing requirements, and mechanical expertise needed to establish a well drilling company. Despite these obstacles, they remain optimistic about the potential for future business opportunities in the industry.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
John Wilson is hosting a workshop in March! Join us March 19th-21st for the Breaking $5 Million Workshop! It’s specifically crafted to help you take your home service business to the next level. Seats are limited and tickets are selling fast. You can check out the agenda and get all the detailsright here!
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
20 Feb 2024
#97- From Tech Startups to HVAC News: Alec Stevanovski's Niche B2B Model
00:36:38
John Wilson and Jack Carr interview Alec Stevanovski, founder of Homepros, a niche-focused B2B media business. His newsletter goes out once a week and you can check out the HVAC industry news here. Stevanovski discusses his journey into the industry, highlighting his background in technology startups and his pivot to focusing on HVAC industry news. He elaborates on his strategies for audience building, including leveraging personal contacts and maximizing platforms like LinkedIn.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
22 Feb 2024
#98- Milestones to $5M: Separating Dispatch and CSR Roles in Your Home Service Business
00:19:55
In this episode, John and Jack talk about when and how to separate Dispatch and Call Center Representative roles for your home service business. It's a pretty pivotal moment for home service businesses that seems to happen around two and a half to three million of revenue, where these two fundamental positions become two different positions. They discuss what qualities to look for when hiring people for these roles. John also provides his perspective, describing CSRs as "bucket fillers" and dispatchers as the "organizers of the bucket."
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
27 Feb 2024
#99- The Best Communication Strategies That Professionalize Your Home Service Business
00:25:10
Today, John and Jack are diving into the crucial role communication plays as businesses grow. They're sharing practical strategies to boost team collaboration and alignment, covering everything from one-on-one meetings to huddles, L10s, and skip-level meetings.
John stresses the ongoing challenge of sharpening communication within his team, highlighting its pivotal role in the year ahead. Together, they're dishing out valuable insights on how to foster effective communication and build a strong organizational culture.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
29 Feb 2024
#100- Using AI in Home Service Businesses
00:18:19
In this episode, John and Jack exchange views on integrating Artificial Intelligence into their home service business. John elaborates on their utilization of AI for various tasks such as data analysis, marketing, communication, and improving written estimates for customers. They both share experiences with AI, emphasizing its role as an enhancer rather than a complete solution.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
05 Mar 2024
#101- The 10 Best Home Service Business: John and Jack’s Ultimate Wishlist
00:22:32
John and Jack outline their ideal businesses. John is interested in asset-heavy ventures like HVAC, electric, landscaping, tree removal, and driveway replacements, while Jack favors commercial endeavors such as bank equipment maintenance, telephone pole replacement, animal removal, and hydroelectric plants.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
07 Mar 2024
#102- Guerilla Marketing Tactics: Standing Out in Overcrowded Home Service Markets
00:25:33
In the competitive world of home service businesses, it can often feel daunting for smaller companies to go up against industry giants with massive budgets and resources. But in this episode, John and Jack share that there are strategic approaches that small businesses can take to not only compete but thrive in the market. By embracing community engagement and employing creative marketing strategies like guerrilla marketing, small home service businesses have the chance to compete against industry giants and stand out.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
12 Mar 2024
#103- Navigating Marketing Challenges and Expansion in Business
00:15:28
In this episode, John and Jack address the marketing challenges faced by home service businesses. John shares insights from a marketing planning workshop, emphasizing a common issue businesses encounter: reaching spending limits on demand channels such as LSA (Local Services Ads), regardless of their size. Jack also expresses his excitement about a recent plumbing deal, detailing the integration and communication strategies needed for merging businesses.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
14 Mar 2024
#104- How To Run a Remote Cleaning Business with Neel Parekh
00:42:20
In this episode, John and Jack interview Neel Parekh, the founder of MaidThis Franchise, a remote cleaning business. Neel shares his journey from leaving a 9-to-5 job in private equity to starting a cleaning company after being inspired by a Reddit post. With a passion for travel, Neel optimized his business for remote operations, allowing him to explore 50 countries over seven years. MaidThis Franchise has now expanded into the first and only Airbnb cleaning franchise, with about 23 locations across the U.S.
Discover more about Neel by tuning in to his podcast, The Freedom Formula. On the show, he engages in conversations with individuals who have achieved Time, Location, or Financial Freedom, exploring their stories in depth.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
19 Mar 2024
#105- Week 1 of Jack's Plumbing Business Acquisition
00:25:31
Expanding a business can be both exciting and challenging, with new opportunities and complexities to consider. In this episode, John and Jack explored the nuances of blending two businesses together and the key strategies involved in managing the transition effectively.
Jack also discusses his recent plumbing business acquisition, detailing his initial successes and challenges within just one week. They explore the complexities of integrating purchase order systems and optimizing QuickBooks to manage income and expenses efficiently as Jack introduces new departments. Furthermore, they tackle the practical strategies for overseeing departmental finances, stressing the importance of simplicity in bookkeeping and operations.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
John and Jack explore the strategies fueling success in sales and warehouse management in this episode. They emphasize the role of sales folders in informing customers effectively and facilitating sales, as well as the concept of "Packout Kits” for enhancing job efficiency and speeding up installations. Moreover, John stresses the importance of selecting the right vendors and building strong relationships with them, and how this can affect business growth and service quality.
Don't forget to watch John's warehouse video walkthrough here to get a visual glimpse of its operations.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
26 Mar 2024
#107- Rich Jordan's Entrepreneurial Journey in Plumbing
00:55:53
In this re-kick episode, we revisit a timeless conversation with entrepreneur Rich Jordan who has impressively scaled Garon T Pumbing from $800,000 to a projected $17 million in revenue over three years. Starting with no industry experience, Rich's military background as a Marine infantry officer played a significant role in his success. This episode covers Rich's initial plunge into the business world through real estate before purchasing Garon T Plumbing in New Jersey. Rich shares the operational challenges he faced, such as scaling the team, systematizing operations, dealing with parking logistics, and the nuances of purchasing and growing a small business.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
28 Mar 2024
#108- Cassie Niekamp: Scaling New Heights in the Fencing Industry
00:50:35
In this re-kick episode, Cassie Niekamp recounts her transition from the startup world to purchasing and running Bowden Fence Company. Cassie discusses the growth of the company, including revenue details, employee expansion, and system improvements. With a strong background in sales and recruiting for startups, Cassie provides valuable perspectives on business acquisition, scaling strategies, and effective management practices.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
02 Apr 2024
#109- The $100M Goal: Why I'm Growing My Home Services Businesses
00:41:33
John and Jack engage in an in-depth conversation about scaling home service businesses, aiming for the $100 million goal. They discuss the importance of strategic hires, transitioning from generalists to specialists and experts, and the impact of proper staffing on business growth. They also share their experiences with a workshop they hosted, sharing success stories, and the challenges they face, including maintaining revenue during tough quarters, the significance of cultural fits in hiring, and long-term goals for their businesses.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
04 Apr 2024
#110- Avoid These Mistakes and Save Money with Your Home Service Business
00:17:56
John and Jack share their top three business mistakes, emphasizing lessons learned from these expensive errors. John highlights missteps like adopting a cost-saving-first philosophy by relocating the entire call center operations to the Philippines, expanding to multiple locations prematurely, and appointing the wrong person for crucial accounting roles. Meanwhile, Jack discusses his mistakes, including inadequate due diligence in acquisitions, underestimating the value of customer lists, and flaws in hiring practices. Both hosts explore how these mistakes, often driven by short-term cost-saving measures, resulted in significant financial losses and operational challenges. Join the Owned and Operated podcast for the best in electrical, plumbing, and HVAC growth information!
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
09 Apr 2024
#111- Acquisitions vs. Startups: Deciding to Buy or Build in Home Services
00:30:37
In this episode of the Owned and Operated podcast, John and Jack discuss the merits of buying versus building a business from their new studios. They emphasize the importance of reinvesting in the business rather than prioritizing personal expenses, and how such decisions impact growth and stability. They also explore the differing skill sets required for each approach and examine the concept of 'personal drag,' illustrating how personal lifestyle demands can affect business growth and strategy. Get all your plumbing, electrical, and hvac podcast information from the source!
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
11 Apr 2024
#112- Breaking Down One of the Largest Home Service Companies in America
00:27:15
John and Jack highlight the importance and benefits of focusing on just one main service in a home service business to boost growth and success. John points to Leaf Filter as a standout example of a company that thrived by focusing exclusively on a specific service, implying that adopting a similar model of specialization and distribution could greatly benefit their business. Throughout their conversation, they contemplate how simplification could potentially accelerate their progress toward achieving significant revenue goals.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
16 Apr 2024
#113 - Fraud Unveiled: Navigating Small Business Scams & Safeguards
00:19:40
Join John and Jack as they delve into the topic of business fraud within small companies, focusing on home service industries. Discover how to identify and prevent fraud in this insightful podcast episode. Learn from John's firsthand encounters with external and internal fraud attempts, such as a shocking incident involving attempted blackmail via Google reviews. Jack also shares his experiences, including subcontractor misconduct and service theft. Gain valuable insights and practical strategies to protect your business from fraud. Tune in to the top HVAC, plumbing, and electrical growth podcast for essential tips on safeguarding your small business against potential threats.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
18 Apr 2024
#114 - Find Your Score! NPS, Customer Satisfaction, and Righting Wrongs
00:19:16
In this episode, John and Jack discuss their strategies for enhancing customer satisfaction through the implementation of the Net Promoter Score (NPS) system. They detail the comprehensive process of gathering feedback across every customer touchpoint, from marketing to accounting, aiming to turn customers into promoters. They also cover the practical changes they’ve implemented in their business, such as improving call center operations and post-service cleaning protocols, to ensure a remarkable customer experience.
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
23 Apr 2024
#115 - Turf, Territory, and Scaling Your Business with Johannes Hock
00:37:59
Today on the Owned and Operated podcast, the boys interview entrepreneur Johannes Hock, the Owner of an artificial turf company who lives in Austin, Texas. They discuss Johannes's background, how he got into the turf industry, the business model of turf companies, expansion plans, challenges of scaling, and the factors influencing the choice of new locations. If you’re looking to learn more about the world of self-funded search and small business acquisitions then your favorite electrical, HVAC, and plumbing growth podcast has exactly what you need.
Chapters 00:00 Introduction to Owned and Operated 00:34 AD - Transforming PPC Despair into Success 01:08 Deep Dive with Johannes Haack: From Track to Turf 02:54 Choosing Artificial Turf in Home Services 05:33 Exploring the Business Model of Turf Installation 07:57 Marketing Strategies and Customer Acquisition in Turf Industry 12:03 Scaling Up: Processes and Expansion Strategies 15:33 Vision for the Future: Aiming for a National Brand 19:11 The Operational Blueprint: Systems, Processes, and People 26:52 Expansion Strategy and Market Selection 30:40 Final Thoughts and Where to Find Johannes
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/
Check out Owned and Operated Weekly Insights: a newsletter that’s jam-packed with actionable growth strategies to level up your home service business. Subscribe Here: http://tinyurl.com/ownedopnews
Don't forget to subscribe! Youtube: @OwnedandOperatedPodcast X: @ownedoperatedco SPOTIFY: https://open.spotify.com/show/10mwKIq35xzVz5qHcju3Kb?si=a2eb1f177053402d&nd=1 APPLE PODCAST: https://podcasts.apple.com/us/podcast/owned-and-operated/id1560999545 www.ownedandoperated.com
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
25 Apr 2024
#116 - SCORE! Navigating Success in Home Service Growth with Scorecarding
00:22:32
In this episode of Owned and Operated, John and Jack explore the intricacies of running a home service business, focusing particularly on residential plumbing, HVAC, and electric services. The episode kicks off with a nod to Service Scalers for their exemplary assistance in managing digital advertising for home service companies. The discussion delves into the challenges and triumphs faced by entrepreneurs in the home service industry, highlighting the importance of adapting business strategies to different platforms, like LinkedIn, for growth and engagement. A significant portion of the episode is devoted to an in-depth discussion on the use of scorecards - a tool for evaluating employee performance based on key success metrics. Do you want to grow or start your plumbing, HVAC, or electrical business like these podcast pros? Then take your business tips and advice from the best and learn today what being 'Owned and Operated' is all about!
00:00 Introduction to Owned and Operated
00:26 Sponsor Spotlight: Service Scalers
01:02 Casual Conversations and Business Updates
01:54 Exploring LinkedIn for Business Growth
03:03 Navigating Business Challenges and Successes
04:45 Deep Dive into Scorecards for Business Management
09:33 Exploring the Impact of Seasonality on Business Metrics
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/
Check out Owned and Operated Weekly Insights: a newsletter that’s jam-packed with actionable growth strategies to level up your home service business. Subscribe Here: http://tinyurl.com/ownedopnews
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
30 Apr 2024
#117 - Leads and LSAs: The Post-Acquisition Journey to 5 Million
00:34:24
In this episode of Owned and Operated, John and Jack explores the intricacies of running a home service business, focusing particularly on residential plumbing, HVAC, and electric services. The episode kicks off with a nod to Service Scalers for their exemplary assistance in managing digital advertising for home service companies. The discussion delves into the challenges and triumphs faced by entrepreneurs in the home service industry, highlighting the importance of adapting business strategies to different platforms, like LinkedIn, for growth and engagement. A significant portion of the episode is devoted to an in-depth discussion on the use of scorecards - a tool for evaluating employee performance based on key success metrics. The dialogue covers the implementation, benefits, and potential pitfalls of scorecarding, emphasizing its role in fostering accountability and improvement within teams. This practical conversation is aimed at offering insights and strategies to other home service business owners looking to optimize their operations and steer their businesses towards greater success.
🎥🎥🎥 00:00 Introduction to Owned and Operated 00:26 Sponsor Spotlight: Service Scalers 01:02 Casual Conversations and Business Updates 01:54 Exploring LinkedIn for Business Growth 03:03 Navigating Business Challenges and Successes 04:45 Deep Dive into Scorecards for Business Management 09:33 Exploring the Impact of Seasonality on Business Metrics 13:34 The Art of Scorecarding in Business 19:02 Closing Thoughts and Workshop Announcement 19:44 Farewell and Podcast Outro
Episode Host: 🎤 John Wilson: @WilsonCompanies on Twitter Jack Carr: @TheHVACJack on Twitter
Special thanks to our sponsor: Service Scalers: 📈 Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/
Check out Owned and Operated Weekly Insights: a newsletter that’s jam-packed with actionable growth strategies to level up your home service business. Subscribe Here: http://tinyurl.com/ownedopnews
Don't forget to subscribe! 🙏 Youtube: @OwnedandOperatedPodcast X: @ownedoperatedco SPOTIFY: https://open.spotify.com/show/10mwKIq35xzVz5qHcju3Kb?si=a2eb1f177053402d&nd=1 APPLE PODCAST: https://podcasts.apple.com/us/podcast/owned-and-operated/id1560999545 www.ownedandoperated.com
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
02 May 2024
#118 - 'Jack'ed' Up Leadership: Powering Through Home Service Business Challenges
00:26:23
In this episode of 'Owned and Operated', hosts John Wilson and Jack Carr dive into the critical topic of developing leadership within home service businesses. Sharing insights from their experiences in residential plumbing, HVAC, and electric services, they discuss the importance of evolving as a leader to meet the needs of a growing business. They highlight the challenges of instilling core values and accountability throughout the organizational structure, from executives to lower-level managers. The episode emphasizes the significance of peer groups and mentorship for both technical and emotional support in the business journey. Additionally, they talk about their newsletter 'Weekly Insights' and the engagement in their newly launched Facebook group aimed at connecting home service entrepreneurs.
CHAPTERS 00:00 Introduction to Owned and Operated 00:30 Weekly Insights Newsletter Promo 01:27 Developing Leadership in Home Service Businesses 02:55 Challenges of Rapid Business Growth and Leadership 04:23 The Importance of Accountability in Leadership 05:34 Promotional Offer from Service Scalers 06:00 Deep Dive into Leadership and Accountability 21:27 The Emotional and Mental Aspects of Running a Business 25:58 Closing Thoughts and Invitation to Engage
Episode Host: 🎤 John Wilson: @WilsonCompanies on Twitter Jack Carr: @TheHVACJack on Twitter
Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.
Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business. Subscribe to the newsletter here.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
07 May 2024
#119 - Surviving and Thriving in HVAC with Rich Jordan
00:26:20
In this episode of 'Owned and Operated,' host John Wilson and special guest Rich Jordan look into the specific challenges and strategies for home service businesses and HVAC, to navigate and thrive during the shoulder seasons.
They explore Rich Jordan's journey from operating a business with $800,000 in sales to achieving nearly $20 million through strategic acquisitions and effective scaling techniques. His tips include the importance of memberships, the concept of proactive buyers, and tactics for managing the off-peak, mild weather seasons that typically see a decline in HVAC system sales and installations.
00:00 Introduction to Owned and Operated 00:28 Exclusive Service Scalers Promo 00:50 Catching Up with Rich Jordan: Growth and Acquisitions 04:46 Navigating Shoulder Season in HVAC 07:14 Leveraging Memberships for Business Growth 16:43 Strategies for HVAC Sales and Proactive Buyers 27:25 Concluding Thoughts and Future Directions
Episode Host: 🎤 John Wilson: @WilsonCompanies on Twitter Jack Carr: @TheHVACJack on Twitter Rich Jordan: @StrongPointRich on Twitter
Special thanks to our sponsor: Service Scalers: 📈 Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/
Check out Owned and Operated Weekly Insights: a newsletter that’s jam-packed with actionable growth strategies to level up your home service business. Subscribe Here: http://tinyurl.com/ownedopnews
Don't forget to subscribe! 🙏 Youtube: @OwnedandOperatedPodcast X: @ownedoperatedco SPOTIFY: https://open.spotify.com/show/10mwKIq35xzVz5qHcju3Kb?si=a2eb1f177053402d&nd=1 APPLE PODCAST: https://podcasts.apple.com/us/podcast/owned-and-operated/id1560999545 www.ownedandoperated.com
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
09 May 2024
#120 - Rich Jordan and Knowing What Your Real Business Is In Home Service
00:35:11
In this episode of 'Owned and Operated,' host John Wilson and guest Rich Jordan discuss the intricacies of running a home service business, focusing on the residential plumbing, HVAC, and electric sectors.
They delve into the challenges of maintaining profitability in the HVAC installation sector, exploring the unpredictability of business demands, material cost fluctuations, and the impact of seasonal changes. The conversation highlights the importance of precise job costing, optimizing gross margins, and strategic planning to stabilize and grow the business.
They touch upon the dynamics of partnerships, acquisitions, and the decision-making process between being a big fish in a small pond or a small fish in a big pond within the competitive landscape of home service businesses.
00:00 Introduction to Owned and Operated 00:30 Weekly Insights Newsletter Promo 01:05 Special Guest: Rich Jordan's Second Appearance 01:24 Navigating the HVAC Business Landscape 03:32 The Unpredictability of HVAC Install Business 05:14 Strategies for Smoothing Out Seasonal Variations 07:13 Leveraging Technology for Business Efficiency 10:06 Exploring Gross Margin Challenges in HVAC 14:48 The Journey of Business Expansion and Acquisitions 16:55 Shared Services: A Double-Edged Sword 20:05 The Power of a Strong Business Partnership 23:20 Future Plans and Organic Growth Strategies 25:53 Big Fish in a Small Pond vs. Small Fish in a Big Pond 29:54 Closing Thoughts and Workshop Announcement
Episode Host: 🎤 John Wilson: @WilsonCompanies on Twitter Jack Carr: @TheHVACJack on Twitter Rich Jordan: @StrongPointRich on Twitter
Special thanks to our sponsor: Service Scalers: 📈 Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/
Check out Owned and Operated Weekly Insights: a newsletter that’s jam-packed with actionable growth strategies to level up your home service business. Subscribe Here: http://tinyurl.com/ownedopnews
Don't forget to subscribe! 🙏 Youtube: @OwnedandOperatedPodcast X: @ownedoperatedco SPOTIFY: https://open.spotify.com/show/10mwKIq35xzVz5qHcju3Kb?si=a2eb1f177053402d&nd=1 APPLE PODCAST: https://podcasts.apple.com/us/podcast/owned-and-operated/id1560999545 www.ownedandoperated.com
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
14 May 2024
#121 - Getting Off The Fence and Into Growth with Cassi Niekamp
00:32:37
In this episode of Owned and Operated, John and Jack welcome back Cassi Niekamp to the show, a home service entrepreneur who has significantly grown her business in the fencing business. Cassi shares her experience acquiring a 39-year-old home service business in Columbus, Ohio, and transforming it from a small-scale operation with outdated practices into a successful company with a revenue of 3 million and aiming for 5 million.
Cassi details the pivotal changes that propelled her growth, including hiring an operations manager, incorporating software tools, and focusing on commercial over residential services for better margins and scalability. The crew also discusses challenges like customer segmentation, hiring, and managing cash flow for growth projects, all while navigating the complexities of small business ownership and personal milestones, such as having a baby.
00:00 Introduction to Owned and Operated 00:42 Cassi's Business Journey: From Acquisition to Growth 02:25 Operational Changes and Team Expansion 04:35 The Impact of Personal Milestones on Business Growth 04:47 Strategic Pivots and Key Business Decisions 09:41 The Role of an Ops Manager in Scaling the Business 13:09 Navigating Business Challenges and Opportunities 13:45 Embracing Legal Marijuana: A Business Perspective 14:33 Certifications and Business Operations Insights 15:02 Promo: Engaging with Weekly Business Insights 15:25 The Power of Internal Promotion and Department Success 16:23 Strategic Customer Segmentation and Market Expansion 18:19 Navigating Commercial Projects and Financial Strategies 23:09 The Excitement of Large-Scale Projects and Company Growth 26:55 Exploring New Markets and the Challenges of Government Bids 27:46 Personal Reflections on Business Strategy and Culture 30:33 Closing Remarks and Invitation for Engagement
Episode Host: 🎤 John Wilson: @WilsonCompanies on Twitter Jack Carr: @TheHVACJack on Twitter Cassi Niekamp: @cassiniekamp on Twitter
Special thanks to our sponsor: Service Scalers: 📈 Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/
Check out Owned and Operated Weekly Insights: a newsletter that’s jam-packed with actionable growth strategies to level up your home service business. Subscribe Here: http://tinyurl.com/ownedopnews
Don't forget to subscribe! 🙏 Youtube: @OwnedandOperatedPodcast X: @ownedoperatedco
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
16 May 2024
#122 - Unlocking Fencing Business Success: Insights from Cassie Niekamp
00:30:20
Cassie Niekamp returns for round two! The owner of a fencing business in Columbus, she and Jack Carr discuss the unique challenges and opportunities in the fencing industry, especially in relation to the economy and market diversification. They’ll also look into business models, B2B marketing strategies, operational efficiencies, and the significance of customer service.
What are the risks and rewards of government contracts, the utility of digital tools for improving sales processes, and the vital role of subcontractors in managing workloads? The Owned and Operated podcast has got your answers, so stick around for more information in the world of HVAC, electrical, plumbing, and fencing growth!
00:00 Introduction to Owned and Operated 00:26 Transforming PPC Despair into Success 01:03 Deep Dive with Cassie Niekamp on Fencing Business Dynamics 03:57 Exploring B2B Marketing Strategies and Challenges 05:56 Navigating Business Growth and Operational Challenges 16:33 Leveraging Technology for Efficiency in Sales 20:13 Subcontracting Dynamics and Quality Control in Business 22:58 Empowering Women in the Trades and Customer Communication 25:35 Closing Remarks and Invitation to Breaking 5 Million Camp"
Episode Host: 🎤 John Wilson: @WilsonCompanies on Twitter Jack Carr: @TheHVACJack on Twitter Cassi Niekamp: @cassiniekamp on Twitter
Special thanks to our sponsor: Service Scalers: 📈 Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
21 May 2024
#123 - Overselling, Whiplash, and Capacity: Optimization in Home Service Businesses
00:39:21
In this episode of Owned and Operated, hosts John Wilson and Jack Carr share insights from running a home service business specializing in residential plumbing, HVAC, and electric growth, in podcast form. This week, the two talk strategies for managing capacity and fulfillment to keep up with sales, with the importance of focusing on core services for optimization, and setting up efficient business models to drive growth. Don’t let May whiplash get you into a bottleneck!
00:00 Welcome to Owned and Operated: A Home Service Business Deep Dive 00:28 Exclusive Service Scalers Promo: Boost Your Business 00:51 The Dream Team: John Wilson and HVAC Jack 01:25 Navigating Business Challenges: From Whiplash to Winning Strategies 04:38 The Power of Accountability and Training in Business Recovery 09:19 Unlocking Hidden Revenue: The Impact of Optimizing Service Options 17:35 Sustaining Success: Implementing New Compensation Structures 18:07 From Disaster to Triumph: The Springboard Effect of a Challenging Month 19:37 The Capacity Conundrum: Overselling and Its Implications 20:00 Understanding Sales and Fulfillment Dynamics 20:21 The Impact of Fulfillment Delays on Cash Flow 21:00 Navigating Capacity Challenges in Residential Services 22:00 Strategic Adjustments to Manage Backlogs 22:16 The Perils of Overcommitting in Service Businesses 22:59 Optimizing Operations by Focusing on Core Services 26:09 Balancing Capacity and Demand in Busy Seasons 26:58 Maximizing Revenue Through Operational Efficiency 30:58 Preparing for Growth and Managing Expectations 37:14 Reflections and Future Plans
Episode Host: 🎤 John Wilson: @WilsonCompanies on Twitter Jack Carr: @TheHVACJack on Twitter Cassi Niekamp: @cassiniekamp on Twitter
Special thanks to our sponsor: Service Scalers: 📈 Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
23 May 2024
#124 - How to Survive Disaster in Home Service Business Ownership
00:21:32
What happens when your Home Service Business ownership hits disaster, and how do you survive business hardship? Hard questions this week, as Owned and Operated hosts Jack and John tackle a question from the Owned and Operated private business owner group on Facebook to talk about navigating the murky water of when things go badly for your business.
John also talks about the challenges of managing a business in hard times, such as deciding to shut down parts of the operation to focus on large projects, as well as the benefits of incentive trips for employees. If you’re looking for advice on avoiding the death knell then only one HVAC, electrical, and plumbing Home Service Business growth podcast has the answers!
00:00 Introduction to Owned and Operated 00:27 Transforming PPC Despair into Success 01:01 A Glimpse into the Hosts' Business Ventures 01:19 Navigating Business Challenges and Growth 03:25 Tackling Tough Questions: Lead Generation Strategies 05:08 Surviving Business Hardships: Strategies and Insights 13:05 The Importance of Preparing for the Worst 21:04 Closing Thoughts: Resilience in Business
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
28 May 2024
#125 - Enhancing Team Performance: The Role of Training and EOS
00:27:49
Is your home service using EOS and training to their full potential? Today on Owned and Operated, John and Jack talk about the need to replace unreliable vehicles with new vans, the benefits of leasing, and the recent whole company staff meeting aimed at clarifying company goals and values. They also explore the complexities of managing capacity issues, the nuance required in making significant business decisions, and the importance of continuous training and meetings to maintain high performance across teams.
00:00 Opening Banter and Vehicle Troubles 01:01 Company Growth and Staffing Strategies 03:20 Evaluating Business Deals and Acquisition Strategy 07:22 The Importance of Company Meetings and Core Values 08:42 Training, EOS Meetings, and Operational Nuance 14:54 Navigating Business Growth and Systematic Changes 24:38 Closing Thoughts and Invitation to Engage
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
30 May 2024
#126 - Plumbing Dreams, Million Dollar Goals: How to Grow Your Home Service Business
00:29:31
Join John Wilson and Jack Carr in another episode of 'Owned and Operated,' where they dive deep into how to grow in the home service business; specifically residential plumbing, HVAC, and electric services. John discusses the challenges of thinking too small, the benefits of having substantial goals, and the potential of raising capital to scale operations. With insights on securing C-level talent and optimizing business growth, this session is packed with valuable advice for home service entrepreneurs looking to elevate their companies.
Don't forget to leave a five-star review and subscribe for more expert tips and engaging discussions!
00:00 Introduction to Owned and Operated 00:54 The Journey of John Wilson: From Bedtime Stories to Plumbing Pro 01:35 Exploring the Mindset of Thinking Big in Business 03:28 The Challenges and Opportunities of Business Growth 10:59 Considering the Impact of Raising Capital and Strategic Partnerships 14:16 Navigating Business Constraints and the Path to Expansion 21:30 The Role of Talent and Expertise in Scaling a Business 27:32 Concluding Thoughts on Business Growth and Listener Engagement
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
04 Jun 2024
#127 - May Q&A Session with John Wilson
00:34:12
Join John Wilson on this special episode of 'Owned and Operated' as he dives into the world of home service businesses, focusing on plumbing, HVAC, and electric growth. It’s the end of the month and that means it’s time for John’s first Live Q&A with questions from the OaO private Facebook group! He answers pre-submitted questions about building business blueprints, recruiting for small operations, pricing during slow periods, and integrating new brands after acquisitions. Want to be there live for the next Q&A? Look below for a link to joining the Facebook group!
00:00 Introduction to Owned and Operated 00:28 Service Scalers Promo 00:52 First Live Stream and Q&A Introduction 01:28 Building a Blueprint for Growth 04:40 Competitive Advantages for Small Operations 08:45 Dynamic Pricing Strategies 12:45 Acquisition and Fleet Management 25:54 Outbound Strategy and Customer Retention 28:13 Evaluating New Business Opportunities 30:00 The End
Episode Hosts: 🎤 John Wilson: @WilsonCompanies on Twitter Jack Carr: @TheHVACJack on Twitter
Special thanks to our sponsor: Service Scalers: 📈 Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
11 Jun 2024
#128 - How to Use AI for Home Service Business Success
00:44:16
In this episode of 'Owned and Operated,' Jack and John revisit their previous discussion on how to use and integrate AI into their home service business endeavors, analyzing its transformative impact over the past few months. They reflect into their experience with Avoca, an AI-driven call center software, and discuss its role in enhancing CSR coaching and overall call center efficiency. The hosts highlight initial successes seen in just a few weeks, the potential for field operations, and their aspirations for AI in marketing. The discussion also explores the broader implications of AI on business scalability and future industry trends. Tune in to hear about their journey, insights, and a special promo code for Avoca's services.
00:00 Introduction and AI in Home Services 01:35 Business Performance and Growth 12:47 Leveraging AI in Call Centers 23:32 Exciting AI Developments in Recent Months 24:18 The Future of AI in Home Services 25:13 AI's Impact on Marketing and Call Centers 26:26 Exploring Full AI Call Centers 28:20 Challenges and Adoption of AI in Call Centers 32:38 AI in the Field: Early Stages and Potential 39:10 Community Engagement and Resources
Looking to train your call center and technicians back on their calls? Get better performance today with the power of Avoca AI, as your staff learns their pain points and improves end-to-end. We have a special promo code available if you schedule now: ‘OWNED’.Click here to schedule your demo today.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
18 Jun 2024
#129 - Generating Leads for Home Service Businesses: Digital Marketing with Sam Preston
00:32:17
Today's episode features a special guest, Sam Preston, CEO of Service Scalers. Join us as Sam visits our shop and shares his insights on revolutionizing home service marketing. We discuss the evolution from traditional marketing methods to leveraging digital strategies, AI, and SEO to drive leads and business growth. Learn about the challenges and successes in the industry, fresh marketing approaches, and how Service Scalers is setting new standards. If you're in the home service industry or considering entering it, this episode is packed with valuable insights and practical advice.
Chapters 00:00 Introduction and Guest Welcome 00:16 Tour of the Shop 01:07 Comparing Home Service Companies 01:48 Digital Marketing Journey 02:26 Specialized Marketing Campaigns 02:58 Building an Agency for Home Services 03:57 Challenges in Home Service Marketing 07:44 Client Success Stories 13:52 Future of Home Service Marketing 15:00 Management Fees and PPC Commissions 15:36 Ownership Issues with Marketing Assets 16:20 Exploring New Marketing Options 17:32 The Importance of Lead Generation 19:17 Leveraging Technology and AI in Marketing 21:09 Building a Competitive Advantage 24:08 Client Success Stories and Referrals 25:26 Conclusion and Final Thoughts
Guest: Sam Preston of Service Scalers: @HeySamPreston If you want to learn more about Service Scalers, get your own home services business website, and dominate the SEO and Google Ads game, then check them out today. www.servicescalers.com
Special Thanks to Avoca AI Coaching and Training Looking to train your call center and technicians back on their calls? Get better performance today with the power of Avoca AI, as your staff learns their pain points and improves end-to-end.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
25 Jun 2024
#130 - Unlocking High Average Ticket Sales in HVAC and Plumbing
00:39:48
Join John and Jack as they talk about hitting major milestones, training programs, and strategies that have significantly increased their average ticket sales. Learn about the importance of call-by-call management, creating effective options for customers, and improving service quality. We also discuss exploring customer needs early, the impact of nuanced training, and optimizing service processes.
Service Scalers If you want to learn more about Service Scalers, get your own home services business website, and dominate the SEO and Google Ads game, then check them out today. www.servicescalers.com
Special Thanks to Avoca AI Coaching and Training Looking to train your call center and technicians back on their calls? Get better performance today with the power of Avoca AI, as your staff learns their pain points and improves end-to-end.
📌 Disclaimer: Some links may include UTM parameters for tracking. Episodes may feature paid sponsors, but all opinions are our own. Always do your own research before making business decisions.
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