Missions to Movements (Dana Snyder)
Explore every episode of Missions to Movements
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 28 Feb 2022 | Missions To Movements Podcast - Trailer | 00:01:55 | |
Digital marketing and social media trends seem to change every day. It can be hard to know where to spend your time, energy, and money to make an impact. Launching March 16th, join Dana Snyder, digital strategist for nonprofits and CEO and Founder of Positive Equation, as she interviews guests sharing real world digital marketing case studies from organizations making a positive impact in the world and short form episodes with actionable social media tips to implement right away. Whether you’re looking to enhance your social media strategies, launch a big campaign or just hear some great advice to feel inspired, this is the podcast for you. Let’s turn your mission into a movement! Instagram: @positivequation This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 16 Mar 2022 | How New Story Charity Went Viral on TikTok with Sierra LaDuke | 00:43:26 | |
Welcome to the Missions to Movements Podcast, a show that highlights the digital strategies of organizations making a positive impact in the world. Ready to learn the latest trends, actionable tips, and the real stories behind the feed? In our first episode, you’ll hear how New Story Charity went viral on TikTok (and no, the videos didn’t involve any silly dance moves!) Social Media Manager Sierra LaDuke and I unpack how New Story creates their social media content strategy, behind the scenes of two of their viral TikTok videos, and how they redefined what social media success means to them. This conversation is sure to spark so many fun conversations for your organization. Enjoy! “That’s what I love about TikTok, is that raw, janky kind of edits that resonates with the audience. You can really throw something together and people enjoy it more than a super polished video.” Resources & Links Learn more about New Story Charity and their mission to house 1 million people by 2030. Follow New Story Charity on Instagram, LinkedIn, TikTok, Twitter, and YouTube. Connect with Sierra LaDuke on LinkedIn. Learn about Seed Spot and their incubator programs for entrepreneurs. Check out Duolingo’s TikTok account. Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration! Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you! This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 16 Mar 2022 | 3 Tips to Become a Thought Leader on LinkedIn | 00:11:22 | |
Where should you focus your time, money and energy in 2022 to grow your personal brand and thought leadership? Hint: LinkedIn! Based on data from FindStack.com, of the 310+ million monthly active users on LinkedIn, only 3 million share content weekly. That’s less than 1% of monthly active users! So with far less noise and competition on LinkedIn, how can you seize the opportunity and create standout content that builds your thought leadership? In today’s episode, I’m breaking down three of my favorite best practices that you can start implementing right away. “So often, we only focus on, “How do we expand the brand awareness of our organization?” But let’s be real - people connect with people. So I challenge you to also consider asking, “How do we expand the personal brand awareness of our staff and team to share their stories, that therefore lead more people to our mission?” Resources & Links Check out my viral post on LinkedIn that received over 50,000 views and started a lot of conversations! Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration! Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you! Do you have a hot digital marketing topic that you’d like to learn more about? Message me on LinkedIn and let me know. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 16 Mar 2022 | The Power of Video with Dressember's Blythe Hill and Stephanie Schindler | 00:51:21 | |
Video is one of the most powerful storytelling tools that’s worth the investment to excite and educate others about your mission. Today I’m joined by two amazing women from Dressember, a collaborative movement leveraging fashion and creativity to restore dignity to victims and survivors of human trafficking. Founder Blythe Hill and Communications Coordinator Stephanie Schindler share the strategies behind their 2021 documentary launch, how they integrated the film as a tool for their advocates, and what they focus on as a small and mighty team of 4 to help end human trafficking. Notable Quote from Blythe “Video is so powerful, and it’s such a powerful tool for quickly getting people familiar with your work and extending a powerful invitation into your work.” Resources & Links Donate as little as $5 per month to Dressember’s mission by joining The Collective. Learn more about Dressember on their website and watch the trailer of The Dressember Documentary. Follow @dressember on Instagram. Sign up for Dressember’s 5th annual virtual 5K, taking place on April 9th, 2022 and consider hosting one in your neighborhood. Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 18 Mar 2022 | 1 Digital Idea To Create Meaningful Corporate Partnerships | 00:12:44 | |
If you're looking for more innovative ways to authentically integrate partners with your cause, amplify stories, and increase impact, this is the episode for you. Resources & Links Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration! Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you! Do you have a hot digital marketing topic that you’d like to learn more about? Message me on LinkedIn and let me know. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 23 Mar 2022 | The Magic of Staying Curious and Goal Setting with Mark Dombkins | 00:47:30 | |
From launching an annual grassroots peer-to-peer campaign, to developing a gift box for the holidays, Mark Dombkins and his team at Forever Projects are on a mission to help Tanzanian women break the cycle of poverty and create a self-sustaining future for their family. Inspired by his own journey of adopting 3 children and wanting to create a big impact, Mark and I dig into the seeds of his story, from the early days of hosting small fundraisers at cafes to large-scale campaigns generating $176,000 with just 285 advocates! Lean in and get ready to take some serious notes on staffing, internal goal setting, taking calculated risks, and staying curious when it comes to digital marketing. Mark was so generous in taking us behind the scenes that I left this conversation with so many takeaways! Notable Quote from Mark “If you’re not in the trenches with your users in the early stages, you’re not going to build anything that’s actually going to scale because they are the ones that will show you the way. I think that’s a really important lesson for anyone running a campaign.” Resources & Links Learn more about Mark Dombkins and Forever Projects here. Your monthly gift will fund projects in Tanzania and provide local partners reliable and unrestricted funding. Check out Forever Projects’ campaign, My Kilimanjaro, which raised $176,000 with 285 participants. Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 30 Mar 2022 | Ask Me Anything: My Top Canva and Online Fundraising 101 Tips | 00:10:10 | |
Let’s transform your mission into a movement. In this solo episode, I’m doing an Ask Me Anything and we’re diving into the power of Canva (including the best ways to create animated content for social media!) and my favorite online fundraising tips. If you have a question about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business, let me know! I may feature you in a future episode. “Blog posts live on and they constantly garner web traffic years after it's posted to your site. There are things that I have written 3 years ago as a blog post that continually bring new people and website traffic that are searching for those keywords on Google.” Resources & Links Download Canva and check out their free resources for nonprofits. Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Do you have a hot digital marketing topic that you’d like to learn more about? Message me on LinkedIn and let me know. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 06 Apr 2022 | How To Attract New Donors with a Quiz and Social Media Ads with The Adventure Project's Tesi Klipsch | 00:37:31 | |
Do you spend time thinking about how your organization can automate the process of attracting new donors? The Adventure Project did just that with a quiz that received more than 26,000 shares (!), positioning them as leaders in their industry and generating immediate one-time donations, plus recurring gifts. Marketing and Engagement Consultant Tesi Klipsch takes us behind the scenes. You’ll hear how she’s converting leads for less than $1 using Facebook ads, the importance of A/B testing, and the mechanics of creating a successful lead generation campaign. Enjoy! “I just can’t stress testing enough. One of the first ads I was testing was $4.13. But getting it down to $1 obviously, is infinitely better.” Resources & Links Learn more about The Adventure Project and their mission to create jobs in developing countries and follow them on Facebook, Instagram, and LinkedIn. Take The Adventure Project’s 3-Question Quiz and an anonymous donor will donate $2.40 on your behalf to help one woman gain access to life-saving services. Follow our guest Tesi Klipsch on Instagram and Twitter and share how you’re bringing in and pitching monthly donors. Create your own lead generation quiz using Interact. Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 13 Apr 2022 | Replicate My 10-Step Podcast Launch Strategy For Any Campaign | 00:15:56 | |
The Missions to Movements Podcast debuted at #29 of ALL marketing podcasts during launch week! I am still getting over the excitement and support. But how exactly did I do it as a team of one and a half? In this episode, I’m going to give you the full peek behind the curtain as I unveil the 10 strategies I used to launch the podcast and rally together hundreds of people behind our mission. The best part? Some of these strategies literally cost $0. I’m also sharing more about the $40 suit that everyone was commenting on (and how it was actually a strategic outfit choice), and how we got creative with snail mail postcards and voice DMs on Instagram to attract the masses on launch day. This episode is sure to inspire you as you plan a future launch of your own! “When you bring positive energy into a launch, people can feel that.” Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration. Try Handwrytten and use code DANA at checkout to get some free credits. Check out Listen Notes, the best podcast search engine. Peerspace is what I used to find a beautiful photo shoot location. Use Postable to collect your audience’s mailing addresses. Podcasting for Creatives is the team I hired to support us with our launch, including editing, sound, and show notes. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 20 Apr 2022 | The Marketing Secrets Behind Imani Collective's 595% 5-Year Growth | 00:48:11 | |
Imani Collective is an ethical impact brand crafting beautiful homewares from over 130 empowered artisans in Kenya. Through strategic partnerships, an ambassador program and paid advertising, they grew their Instagram account from a following of 900 to over 38,000! There is so much magic in this conversation I’m about to bring to you today with Jenny Nuccio, Founder & CEO, and Annette Wilson, Director of Marketing & Events. We chat through the power of social proof through user-generated content, how they launched paid ads with a $1,000 budget, the successful collaborations they’ve done, and the inside scoop on their Giving Tuesday campaigns (the last one generated over $16,000!) Resources & Links Learn more about Imani Collective, follow them on Instagram at @imanicollective, and shop their artisan goods, including the “Be Kind” hang sign I have in my office. Check out Imani Collective’s 2021 Impact Report and become a part of their collective for as little as $15 per month. Follow @jennynuccio on Instagram and check out The Moxie Podcast which shares more about individuals, organizations, and movements doing good in this world. Follow Annette on Instagram at @annette.marie.wilson. Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 27 Apr 2022 | 5 Signs You Need to Hire a Social Media Manager and Where To Find Them | 00:14:46 | |
Too many companies treat social media like a hobby, rather than a pillar of their digital marketing strategy. There, I said it. If you’ve been thinking about growing your marketing team to include a social media role and you’re wondering, where do I find a social media unicorn? And, what does realistic compensation look like? You’re in the right place. Social media is hands down the most cost-effective way to increase visibility and online exposure for your organization. And only 44% of nonprofits have just ONE team member managing their social media presence. In this episode, I’m sharing the five signs you absolutely NEED to hire a social media manager (and how to find them!) Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More. Check out my list of recommended Creative Consultants and Agencies that you should hire. Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 04 May 2022 | Rock Your Social Media Strategy with Part-Time Resources with Ally Global Foundation's Jamie Watson | 00:44:48 | |
Within just one year, Ally Global Foundation raised $1.8 million dollars to prevent human trafficking and help survivors find healing through safe housing, education, and aftercare. How? By investing in telling their story and building community. I’m so excited to bring you this inspiring conversation with Jamie Watson, who truly shines leading their small, yet mighty marketing team. Jamie shares how she took a grassroots approach to building a monthly giving community, the creative sign-up strategy behind their annual peer-to-peer campaign “Move for Freedom”, plus her approach to building a strategic, annual social media plan. Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More. Move for Freedom takes place on August 6, 2022. Discover more about Ally Global’s fundraising event. Watch the film The Twelve Thousand, based on the true story of one survivor. Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 11 May 2022 | Ask Me Anything: How To Create Content That Converts | 00:15:53 | |
Today’s episode is one of my favorites. It’s another Ask Me Anything! We’re going to get real nitty gritty into what exactly can drive donor action on social media and how to deal when you’re posting every single day on multiple platforms and not seeing traction. How can you build interest and momentum in your cause? Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More. FREE Webinar: The Top 5 "Set It and Forget It" Marketing Tips for Building Momentum During the Summer on May 19th at 2 pm ET | 11 am PT with Feathr's President and Co-founder Aidan Augustin and Dana Snyder. Click here to RSVP! Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Watch my YouTube video to learn the Ideal Donor Avatar exercise. Check out the free Facebook Ad Library for inspiration. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 18 May 2022 | Every 7 Seconds Matters - How To Move the Masses with Invisible Children Co-Founder Jason Russell | 00:43:28 | |
Jason Russell is a creative director powerhouse and the visionary behind viral videos for Invisible Children’s KONY 2012 which amassed a staggering 103 million views on YouTube, and charity: water, which skyrocketed their monthly donors from 800 to over 80,000. During our conversation today, Jason gets into the nitty gritty of his video creation process, including the key components that make up a piece of content to inspire action. We also debunk the myths about video length and how to be really creative with your marketing and media budget. It was an honor for me to host this conversation - let’s go! Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More. FREE Webinar: The Top 5 "Set It and Forget It" Marketing Tips for Building Momentum During the Summer on May 19th at 2 pm ET | 11 am PT with Feathr's President and Co-founder Aidan Augustin and Dana Snyder. Click here to RSVP! Follow Jason at his agency, Broomstick Engine, where he partners with brands and organizations to tell their story and learn more about his children’s book, A Little Radical. Want to work with Jason? Email him at jason@broomstickengine.com. Watch Invisible Children’s viral KONY 2012 campaign video, The Spring, a charity: water story, and Preemptive Love’s Love Anyway. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 25 May 2022 | The Pursuit of Justice Through Digital with The Innocence Project's Alicia Maule | 00:40:00 | |
Ready for a powerful conversation that gets to the root of why creating an online digital community matters? I could have talked to today’s guest for HOURS. Alicia Maule is The Innocence Project’s (“IP”) first Digital Engagement Director and since 2015, she has led the nonprofit organization to exponential audience growth, revenue, and advocacy. Even more amazing? The content she’s creating has the power to stop wrongful executions and reform the criminal justice system. In this episode, we talk about why branding matters, behind the scenes of The Innocence Project’s viral video campaign, and why you should take a people-first approach to your website and digital presence. Let’s go meet Alicia! Resources & Links Support The Innocence Project and help them put an end to wrongful convictions. If you enjoyed today’s conversation with Alicia, you can follow her on Instagram, LinkedIn, and Twitter. She invites you to reach out to if you’re interested in the Web3 movement or have prospects there. Watch The Innocence Project’s Happiest Moments video on YouTube, which won a Webby Award. Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 25 May 2022 | Gain National Media Exposure with a Small Social Following with Laura Beck from LottoLove | 00:41:48 | |
How does a small startup business get featured on Ellen, The Today Show, PopSugar, and Real Simple Magazine? Laura Beck from LottoLove has brought the fun into gifting and giving back with charity scratch-off tickets. During this episode, you’ll learn that a vanity social media following does not resonate with your success, how to pitch the media and create a PR blitz about your brand (no matter the size of your organization), and y’all, it’s really about powerful storytelling! Check out LottoLove on their website or Instagram (@lottolove) and reach out to Laura directly at laura@givelottolove.com if you’d like to be considered as a charity partner when they go digital! If you’re ready to get the press and publicity you deserve, Laura highly recommends the course Press for Success. Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 01 Jun 2022 | What's Working Right Now on Instagram with Expert Natasha Samuel | 00:43:53 | |
Today we’re getting tactical and nitty gritty with Instagram. From how to build authority with a small audience, the ins and outs of reels, Instagram Lives, why you shouldn’t freak out over hashtags, and what metrics to track. Natasha Samuel is an Instagram Strategist, podcaster, and YouTuber who helps small businesses shine online and her content is so inspirational and intentional. If you’ve been intimidated by Instagram Reels, keeping up with posting consistently, and engaging intentionally with your audience, there are so many gems in this episode that you’re going to love. Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More. Connect with Natasha on her Instagram, @shinewithnatasha, subscribe to her YouTube channel, and tune in to The Shine Online Podcast. You can also grab her FREE 3-minute video lesson, 3 Steps to Repurpose Instagram Content. Check out Natasha’s 3 favorite social media scheduling tools: Buffer, Later, and Planoly. She also recommends InShot for video editing and Canva for graphics. Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 08 Jun 2022 | How To Get What You Want with Julie Solomon | 01:02:26 | |
You’re about to get a front row seat into what my personal coaching and mastermind experience has been like working with Julie Solomon. One word? Transformational. Julie and I go deep today on limiting beliefs, how to work through and understand our origin stories, the #1 thing we HAVE to invest in to grow our business, and the secrets and strategies behind the launch of her brand new book, Get What You Want. Julie is also the host of the top charting Influencer Podcast, which has completely shaped my business over the last 4 years. I can’t wait for you to learn from Julie’s tactical wisdom and magic! Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 15 Jun 2022 | My Process to Plan and Reach Quarterly Goals | 00:12:18 | |
As Michael Hyatt famously says, “To accomplish our goals, we must distill our dreams into daily actions.” Now that Q3 is just around the corner, I’m diving into my quarterly planning process and sharing a recap of how well I actually did on my Q2 goals. Hear about the planner that has changed my life tremendously, how to break down your goals into actionable steps, and the importance of celebrating your achievements along the way. Ready to dig into some power-packed goal setting? Let’s do this. Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More. My mastermind is SOLD out for 2022, but you can get on the waitlist for next year. If you’re a nonprofit looking to build and launch a recurring donor program, add your name to the list here. Michael Hyatt’s Full Focus Planner has been a game changer for me in setting quarterly goals. Try out RocketReach to easily find out almost anyone’s email address. Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 22 Jun 2022 | Creating a New Revenue Stream During COVID with The Birthday Party Project's Paige Chenault | 00:50:22 | |
Paige Chenault and her team of birthday enthusiasts celebrate the lives of children experiencing homelessness by throwing birthday parties and providing a “birthday in a bag” so no child goes without feeling celebrated on their special day. To date, The Birthday Party Project has hosted over 2,500 parties! Paige gets into the nitty gritty of their nonprofit’s social media strategy, how they curate meaningful brand partnerships with household names like Dr. Suess, Milkbar, and Southwest Airlines, and how in the heart of COVID, they created an entirely new revenue stream and expanded from 48 agency partners to 70! You’re going to LOVE the energy and joy Paige brings to this conversation. Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More. Support The Birthday Party Project on their website and consider donating to support their 10 for 10 campaign, where they’re calling on 10,000 birthday enthusiasts to take action and help them raise $100,000. Follow them on Facebook, Instagram, and Twitter. Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 29 Jun 2022 | 3 Tips On How To Make Your Content Stand Out | 00:12:25 | |
We spend so much time on the hamster wheel of content creation, but oftentimes only 1-3% of our audience are actually seeing our posts. Not to mention - Instagram is starting to heavily prioritize reels and vertical content. What if we started asking ourselves, what would my audience find valuable today? How can I start a conversation and generate engagement? If you’re a content creator OR you’re tasked with creating content for your organization, this is the episode for you as I dive into 3 of my favorite tips to make your content stand out. Hint: you’ll want a pen and paper ready for tip #3! Ask me anything! Click here to send me your questions about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business. Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 06 Jul 2022 | Creating an Influencer Strategy with LoudCrowd's Lacey Miller | 00:44:34 | |
Today, we’re exploring the world of influencer marketing. Specifically, what does influencer marketing look like in today’s landscape? And how can we engage with user-generated content to increase retention and loyalty? Having worn almost every hat in marketing, Lacey Miller, Head of Marketing for LoudCrowd, is not slowing down. Tune in as we talk about brand ambassador programs, macro vs. micro influencers, TikTok, and how LoudCrowd has helped over 80 of their most active brands reach 8 billion impressions collectively. Join me the rest of this month as we continue our series on influencer marketing! Lacey invites us to connect with her over email at lacey@loudcrowd.com. Lacey encourages us to follow @carriec on Instagram who invests in women-owned businesses. Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 13 Jul 2022 | Building Influencer Partnerships with Preemptive Love's Kalindi Cordero | 00:52:58 | |
Get ready to hear how Preemptive Love garnered partnerships with some of the biggest influencers in the world - from Kristen Bell, Bella Hadid, Morgan Harper Nicols, to convert some of their followers into new donors, and raised $50,000 during their first peer-to-peer fundraiser. Kalindi Cordero joined the Preemptive Love team at just 22 years old. As their Major Gifts Officer, Kalindi shares how she landed such a powerful role at a young age, the inner workings of their Move for Peace fundraiser (now an annual tradition!), plus the two platforms that are intriguing her the most right now. You’re going to want to have this one on repeat because there are SO many good takeaways. Resources & Links Support the work Preemptive Love is doing by making a donation or following them on Instagram, Facebook, or Twitter. You can also sign up for Move for Peace and participate this September. Registration opens July 18th. To connect with Kalindi, email her at kalindi.cordero@preemptivelove.org. You can also connect with her on LinkedIn or follow her Instagram @kal_is_your_pal. Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 20 Jul 2022 | How To Pitch Influencers and SEO Tips with What The Fab's Elise Armitage | 00:42:45 | |
Lifestyle blogger, podcaster, and SEO expert Elise Armitage of What The Fab took a big risk when she quit her corporate job at Google to launch her own business. I now live vicariously through Elise’s Instagram account @wtfab, where she’s amassed over 142,000 followers, skyrocketed her website traffic to 160,000 page views a month, and gets approached left and right for influencer opportunities. This episode is chock full of so many tips and tools to help you increase your brand awareness and build meaningful influencer relationships. Plus, we’ll dive into SEO, UTM links, and how to actually rank on search engines. Resources & Links Connect with Elise on her website What The Fab, follow her on Instagram at @wtfab, tune in to her podcast, and check out her free webinar which will teach you how to create passive revenue from your blog. Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Check out Elise’s favorite tools: Google Analytics’ URL Campaign Builder, Google Search Console, Google Analytics, and Keysearch for conducting keyword research. Elise also shared some of her favorite podcasts, including theSkimm, The Skinny Confidential Him & Her, Cubicle to CEO, and This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 27 Jul 2022 | How GoNanas Cultivated 2,000+ Brand Ambassadors with Co-Founder Morgan Lerner | 00:35:47 | |
When a 2 year old business launches during the pandemic, sells millions of dollars in product, and attracts more than 2,000 ambassadors reaching a collective 20 million people every single month, you know they’re onto something. Morgan Lerner, CEO and Co-Founder of GoNanas (the #1 banana bread mix in the world), does it all - from strategy, to sales, to product development. I am SO impressed with how Morgan runs her company while making time to cultivate genuine appreciation for their thousands of ambassadors. If you’ve ever wondered whether an ambassador program makes sense for your organization, this is the episode for you! Resources & Links Shop GoNanas delicious banana bread mixes on their website and follow them on Instagram at @go_nanas. You can connect with Morgan at morgan@eatgonanas.com or on Instagram at @morgan.lerner. Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Check out some of Morgan’s favorite people to follow: fitness influencer @aubrewinters, @healthygirlkitchen for amazing recipes, and @oat.haus, a female-founded company that makes delicious granola butter. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 03 Aug 2022 | Amplify Your Mission on Social Media with charity: water's Cubby Graham | 00:49:35 | |
Stories have the power to change the world, and this is exactly what Cubby Graham has been doing at charity: water for the last 9 years as their social media lead. Cubby and I get into what truly makes a great story, where to find great storytellers, how their incredible World Water Day campaign came to life (including a successful cold pitch to Pantone), and how they retain 70,000 members in their monthly giving program, The Spring. Are you fired up yet? I know you’re going to hear so many mic drop moments on this episode. Resources & Links For help onboarding Fundraise Up visit: https://positiveequation.com/fundraise-up-onboarding Connect with Cubby on Instagram at @cubbygraham and consider joining charity: water’s monthly donor program, The Spring, where you can support their mission to end the water crisis. Follow @charitywater on Instagram, Twitter, and Facebook. Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 10 Aug 2022 | Navigating the Metaverse, Web 3.0 & NFTS with Sasha Wallinger | 00:29:16 | |
Are you fascinated by the endless possibilities that Web3, NFTs, and the Metaverse hold for us? I promise you - after hearing this conversation with Sasha Wallinger, your head will be spinning with ideas! Sasha is the Head of Web3 and Metaverse Strategy for Journey, an innovation and design consultancy, and has pioneered new ways of connecting brands with consumers at H&M, Nike, and Superplastic. Her definition of the Metaverse? “It’s infinite, so highly creative, highly exploratory, and a lot of fun, too.” If you’re wondering how this new world can play a part in your organization, you’ll LOVE this conversation. Episode Partner: This episode is presented by Fundraise Up, a technology company unlocking the world’s generosity potential by optimizing the way people give. The company’s donation platform helps nonprofits engage more supporters and grow revenue by providing easy ways to increase conversion, enable modern payment methods, and personalize the giving experience for every donor. Fundraise Up is the partner of choice for UNICEF USA, The Salvation Army UK, American Heart Association, and other impactful organizations across the globe. For more information, visit fundraiseup.com/generosity For help onboarding Fundraise Up visit: https://positiveequation.com/fundraise-up-onboarding Connect with Sasha on LinkedIn and Twitter and explore the work Journey is doing at journey.world. Check out the godmother of the Metaverse, Cathy Hackl, including her books. Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 17 Aug 2022 | 1 Website Update = A 300% Increase in Monthly Donations with Shannon McLaughlin from Animal Haven | 00:34:46 | |
We’re about to talk about a cause that’s near and dear to my heart. Shannon McLaughlin Kirkman is one of two development employees at Animal Haven, a nonprofit organization that finds loving homes for abandoned cats and dogs throughout the Tri-State area. In today’s discussion, Shannon breaks down how she is completely rocking it in her role as Director of Development and Communications. She’ll give us the scoop on how she increased monthly donations by 300% (and saw a 40% increase in online fundraising!), PLUS how their Instagram grew from 57,000 followers to 150,000 followers in just a few years. Resources & Links For help onboarding Fundraise Up visit: https://positiveequation.com/fundraise-up-onboarding Learn more about Animal Haven and support their cause by following them on their website, Instagram, or on TikTok. Check out my $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 24 Aug 2022 | AMA: Why A/B Testing Matters with Social Ads | 00:08:51 | |
A/B testing is absolutely critical if you’re running ads on social media. How do you know what the best combination of copy and visuals is going to be for your audience? In this minisode of Ask Me Anything, we’re getting to the heart of how you can reframe your mindset and frustrations around ads. It’s easy to say, “I didn’t see the result I wanted, so my ad failed”, but there is SO much in the data that can teach us something. I’m ready to break it all down for ya and share my favorite A/B testing strategies. Let’s go! Resources & Links Ask me anything! Click here to send me your questions about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business. Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. Get on the interest list now to learn more and have a successful giving season. My mastermind is reopening in January! If you’re ready to build and launch an impactful monthly donor program in just 3 months, apply here. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 31 Aug 2022 | Your TikTok Questions Answered With Expert Samantha Vlasceanu | 00:38:11 | |
TikTok is where it’s at. In fact, it’s the #1 platform nearly ALL of my podcast guests have said they’re the most intrigued about. So today I’m talking to Samantha Vlasceanu, a TikTok coach on a mission to convince you that TikTok is NOT just for teenagers and silly dance videos. In fact, it’s an incredible platform (yes, even for nonprofits), that has taken the world by storm. Samantha blew me away when she told me that there are over 400 million active users on TikTok every single week that are over the age of 30! Intrigued yet? Samantha has over 130,000 followers on TikTok and shares her favorite TikTok content ideas, the differences between TikTok and Instagram’s algorithms, and the top metrics we should be paying attention to. Follow Samantha on Instagram at @thetiktokcoach or on TikTok @thetiktokcoachsamv. Samantha’s favorite brands to follow on TikTok are Duolingo, BarkBox, Amazon, and Red Bull. Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. Get on the interest list now to learn more and have a successful giving season. My mastermind is reopening in January! If you’re ready to build and launch an impactful monthly donor program in just 3 months, apply here. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 07 Sep 2022 | Prepare for Google Analytics 4 with SEO Consultant Pri Kruijen | 00:46:13 | |
I can’t stress the importance of having access to data AND understanding your data to drive important business decisions. So that’s why I’m bringing on SEO and marketing expert Pri Kruijen who has spent over 15 years working across a ton of different marketing disciplines. Pri and I go deep today on what exactly data driven marketing is, the 3 essential questions you have to ask yourself when reviewing your data, and what you must know about the new Google Analytics tool, GA4. Ready to nerd out with me? Let’s do it! Resources & Links Is your CRM working for you? Join me at my FREE webinar with Instil on September 28th where you’ll learn how to audit your existing CRM technology and understand what features are important to have. Learn more about Pri on her website. You can also check out her blog post, Are Vanity Metrics Ruining Your Business? Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 12 Sep 2022 | The #1 Strategy To Increase Your Visibility & Brand Awareness | 00:09:06 | |
There are countless ways to raise brand awareness, increase your visibility, your sales, your donations, but there has been ONE secret along my own journey that has exponentially increased the notoriety of my business more than anything. Can you guess what it is? You’ll have to tune in to find out. Today’s episode concept actually came from a reflection of my business over the past two years that I want to share with you. This strategy has brought me so much joy, and the best part? There are so many different ways to try it for yourself. Resources & Links Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. Get on the interest list now to learn more and have a successful giving season. My mastermind is reopening in January! If you’re ready to build and launch an impactful monthly donor program in just 3 months, apply here. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 14 Sep 2022 | What Makes a Good Story Turn Into $$$ with Shereese Floyd | 00:36:42 | |
Storytelling is a FUNDAMENTAL part of marketing. But what actually makes a good story? When we hear stories, we feel compelled to give and to care about certain issues. And this is where today’s guest Shereese Floyd shines. Shereese is an award-winning speech writer, TEDx speaker, and businesswoman who has been recognized for her creativity in storytelling and brand messaging. In fact, she’s helped organizations raise over $2 million dollars. Get your notepads ready, y'all! This conversation is jam-packed with a ton of tactical tips to integrate into your organization. Episode Partner: This episode is presented by Instil, a nonprofit platform built to leverage the power of modern technology to help nonprofits do their best work. Instil holistically manages supporters including donors, members, and volunteers to deepen nonprofit connections with their community, increase revenue, and maximize impact. Learn more here. Is your CRM working for you? Join me at my FREE webinar with Instil on September 28th where you’ll learn how to audit your existing CRM technology and understand what features are important to have. Learn more about Shereese and her work at Witness My Life and connect with her on LinkedIn. Episode 14: The Pursuit of Justice Through Digital with Alicia Maule Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 21 Sep 2022 | Increase Your Email Open Rate & Clicks with 5 Expert Email Marketing Tips | 00:12:24 | |
The average person receives over 100 emails a DAY! But what is it that gets you to open an email? Was it the juicy subject line? Was it because you trust that person? Or was there an urgency factor? Having strategies for your email marketing, acquisition and email design are so important, which is why I’ve tapped five of my favorite email marketing experts to share a quick fire tip with you. You’ll hear about the importance of personalization and why we need to avoid boring subject lines if we want our open rates to increase. A special thank you to Hannah Lipschutz, John Walsh, Patty Breech, Katelyn Baughan, and Christina Tzavaras Edwards for sharing their wisdom with us. Let’s get started! Resources & Links Where do you struggle with your email marketing efforts? Is it in the acquisition of getting new people on your email list? Is it in drafting the emails? Is it getting those open rates? Or do you have an incredible email story to share that everyone should hear? Drop me a note on LinkedIn or Instagram either way. I look forward to hearing from you. Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. Get on the interest list now to learn more and have a successful giving season. My mastermind is reopening in January! If you’re ready to build and launch an impactful monthly donor program in just 3 months, apply here. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 21 Sep 2022 | Establish Your Personal Brand and Become An In-Demand Paid Speaker with Jess Ekstrom | 00:38:53 | |
Have you ever thought about boosting your thought leadership and getting paid to speak? I have followed the career of influential keynote speaker Jess Ekstrom for years. I've purchased headbands from her company Headbands of Hope, I subscribe to her email newsletter, and now she's here to share her wisdom on entrepreneurship, thought leadership, how to build a brand as a speaker and so much more! We also cover the big mistake speakers make, the impact of powerful journaling prompts, and how to get yourself booked for well-paying gigs (Jess shares so many juicy tips). Resources & Links Is your CRM working for you? Join me at my FREE webinar with Instil on September 28th where you’ll learn how to audit your existing CRM technology and understand what features are important to have. Follow Jess Ekstrom on her website and at @jess_ekstrom on Instagram or on TikTok. You can also learn more about Headbands of Hope. For every item purchased, a headband is donated to a child with an illness. Get on the list for Jess’s Monday morning Hype texts! Text the word HYPE to 704-228-9495. Mic Drop Workshop is where Jess offers courses to help you sell and tell your story as a paid keynote speaker and author. Check out Jess’s book, Chasing the Bright Side: Embrace Optimism, Activate Your Purpose, and Write Your Own Story and explore her other company, Prompted, that offers guided journaling prompts to help you achieve your goals. Want to make Missions to Movements even better? Take a screenshot This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 28 Sep 2022 | How To Find Success Using YouTube with Jamar Diggs | 00:42:12 | |
Did you know YouTube is the 2nd largest search engine in the world? And yet many of us aren’t taking full advantage of it. That’s why my YouTube Coach Jamar Diggs is here to share why YouTube's evergreen search strategy works for ANY organization, how to draft intentional content for the platform, and one of the key foundations for success. We also talk about the power of utilizing chapters, YouTube shorts, what metrics to measure, and why you need to pay attention to low competition keywords when titling your videos. If you're ready to learn how to take your YouTube channel to the next level, this episode will give you the inspiration to get started! Learn more about Jamar’s YouTube strategy and management services on his website. You can also follow him on YouTube and on Instagram at @jamardiggs. Jamar also recommends Filmora for inexpensive video editing software. See the video Jamar and I referenced in this conversation, How to Get Donors for a Nonprofit Organization With Social Media Ads in 2022. Jamar’s favorite YouTuber is Jonna Jinton, a Swedish artist, musician, and filmmaker. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 05 Oct 2022 | 2 Facebook & Instagram Ads I Recommend Running in Q4 | 00:14:06 | |
This year, I’ve spent $3,000 on paid ads, and reached 135,723 people, received 150 new email leads, and 47 purchases (that FB accounted for)! Was it worth it? My answer is a clear and resounding YES. If you've never ran an ad before or are hesitant to spend the funds, this episode will help you change your mindset. I’m going to break down two of my favorite ad types that will help you have a successful Q4 and beyond. And if you want to dig into this even more, join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. The first workshop begins October 19th. Ask me anything! Click here to send me your questions about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business. Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. The first workshop begins October 19th. Get on the interest list now to learn more and have a successful giving season. My mastermind is reopening in January! If you’re ready to build and launch an impactful monthly donor program in just 3 months, apply here. Episode 18: My Process to Plan and Reach Quarterly Goals Episode 28: Why A/B Testing Matters with Social Ads Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 12 Oct 2022 | How To Maintain a 98% Monthly Donor Retention Rate with Chive Charities's Erika Carley | 00:47:17 | |
Chive Charities has a dedicated monthly giving community of 4,000 donors that creates 70% of their revenue with a 98% month over month retention rate. Holy cow! If you're like me, you're thinking: What's their acquisition for new supporters? What do giving amounts look like? What's the plan for retention? So of course, I had to bring in Senior Director of Operations, Erika Carley, to share more about the incredible behind the scenes impact of their monthly giving program, the Green Ribbon Fund, which supports underserved veterans, military families, and first responders. Together, we talk about the power of social impact storytelling, handwritten notes as a killer retention strategy, and how you can craft a successful, high-touch giving program. Learn more about Erika’s work at Chive Charities and connect with her on LinkedIn or via email at erika@chivecharities.org. If you've been waiting for a sign to start your monthly giving program, this is it. Applications are now open for my 2023 mastermind to help 5 organizations build and launch their monthly giving programs! Find out more and apply here. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 19 Oct 2022 | 3 Months, 1 Monthly Giving Program Launch: How Roots Ethiopia's Meghan Walsh Made It Happen | 00:31:04 | |
I am truly honored to have Meghan Walsh, the Founder and Board Chair for Roots Ethiopia on the podcast today. Not only is Meghan a trained cultural anthropologist and former social studies teacher, she was also a member of my monthly giving program mastermind this summer, and I am SO proud of what she's created! Today we're talking about WHY a monthly giving program was a priority for her organization, the goals for their program, and some juicy behind the scenes stories of what happened once the program went live. Roots Ethiopia is doing amazing things in the world as they help children living in extreme poverty go to school. Let's go meet Meghan! Resources & Links Learn more about the incredible mission of Roots Ethiopia and check out their monthly giving program, The Roots or follow them on Instagram at @rootsethiopia. You can also connect with Meghan at meghan@rootsethiopia.org. Check out Roots Ethiopia’s tech stack: FundraiseUp, Flodesk, and Zapier. Applications are now open for my 2023 mastermind to help 5 organizations build and launch their monthly giving programs! Find out more and apply here. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 26 Oct 2022 | From Drybar to Squeeze: Brittany Driscoll Shares How To Make A Brand A Household Name | 00:35:29 | |
Brittany Driscoll is building the feel good revolution… and who doesn't want to be a part of that?! Before launching her incredible massage franchise called Squeeze that now has 45+ locations (my FAVORITE place to get massages), Brittany spent 4 years at Drybar as Vice President of Marketing, where she helped skyrocket the company from $30 million to more than $100 million dollars in revenue! Do I have your attention yet? Now in her new venture at Squeeze, we talk about what it takes to actually grow brand awareness in new markets, the importance of marketing and branding, and a few key steps you can take right now to improve your self-care routine. Resources & Links Applications are now open for my 2023 mastermind to help 5 organizations build and launch their monthly giving programs! Find out more and apply here. Follow Brittany on Instagram at @britdrisc and check out Squeeze on their website and Instagram at @squeeze. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 02 Nov 2022 | What The Findings From GivingTuesday Tell Us with Chief Data Officer Woodrow Rosenbaum | 00:32:52 | |
Generosity beams across the globe on every GivingTuesday, and 2022 will be no different (it’s backed by data!) Last year, roughly 35 million adults participated, raising $2.7 billion dollars, just in the US! Woodrow Rosenbaum is the Chief Data Officer for GivingTuesday, and in this episode, we discuss why it's so important for organizations to play an active role in the day, the need for more diverse donors, and the incredible potential for what this year could hold. Let’s make this the best GivingTuesday yet! Nonprofits use Givebutter to replace multiple tools so they can launch fundraising campaigns, events, and auctions, communicate with their donors through email and free text blasts, update their websites’ donate buttons and collection forms, and access a built-in CRM—all in one place. Resources & Links If you want to make this Giving Tuesday even butter than last year, join Floyd Jones and I for a fun and free webinar: How To Set Up Your GivingTuesday Campaign in 1 Hour Without Pulling Your Hair Out! on November 10th. Go to positiveequation.com/givebutter to sign up and find out how your organization can qualify for $50,000! Set up a demo with one of MemoryFox’s Set storytelling experts at memoryfox.io/dana, plus get 10% off! Learn more about GivingTuesday on their website, and you can also explore the work Woodrow is doing with the This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 09 Nov 2022 | #1 Way To Grow Better Relationships with Your Donors AND Increase Gifts with Floyd Jones | 00:34:30 | |
If you are not familiar with Floyd Jones, Community and Partnerships Lead at Givebutter, allow me to introduce you to one of my FAVORITE people on this planet! Floyd’s energy and kindness radiates when you're in his presence, and today, we sat down in real life (in my podcast studio in Atlanta!) to talk about segmenting your audiences for GivingTuesday success, social media as a catalyst for growth, and how Givebutter is going big this year (hint: you could win up to $5,000, but you have to act fast). Episode Partner: This episode is presented by Givebutter and MemoryFox. Nonprofits use Givebutter to replace multiple tools so they can launch fundraising campaigns, events, and auctions, communicate with their donors through email and free text blasts, update their websites’ donate buttons and collection forms, and access a built-in CRM—all in one place. Learn more about Givebutter’s Giving Tuesday hub and submit your own campaign for a chance to win! You can also connect with Floyd on LinkedIn. Set up a demo with one of MemoryFox’s Set storytelling experts at memoryfox.io/dana, plus get 10% off! Curious about UTM parameters and how you can use them? This article is a great place to start. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 16 Nov 2022 | Creating Immersive Experiences with VR and NFTs with Hope for Haiti | 00:48:35 | |
If there is an organization to watch, Hope for Haiti is it, and today, you’ll meet Community Director of Innovative Philanthropy, Sarah Porter, and CMO Taylor Hebble. Nonprofits use Givebutter to replace multiple tools so they can launch fundraising campaigns, events, and auctions, communicate with their donors through email and free text blasts, update their websites’ donate buttons and collection forms, and access a built-in CRM—all in one place. Learn more about the incredible work Hope for Haiti is doing on their website. You can also check out their VR experience on SideQuest. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 23 Nov 2022 | How To Build Super Fans with Jon McCoy and Becky Endicott | 00:52:40 | |
If you're not an avid listener of the We Are for Good Podcast, you will be today after this episode! I have been so fortunate to become close friends with Jon McCoy and Becky Endicott over the past two years. With 35 combined years of experience in nonprofit development and marketing, they launched the We Are for Good brand and podcast in 2020. Ever since, their community has taken off like wildfire and they have quickly scaled to a top 1% “bingeable” podcast with more than 300 episodes and 250,000 downloads! Jon, Becky, and I talk about the power of community (including the magic of one-on-one interactions), the importance of cultural moments and using them as an invitation to spark conversation with your advocates and donors, and how they use their podcast as a springboard to fuel more content. Episode Partner: This episode is presented by Givebutter and MemoryFox. Nonprofits use Givebutter to replace multiple tools so they can launch fundraising campaigns, events, and auctions, communicate with their donors through email and free text blasts, update their websites’ donate buttons and collection forms, and access a built-in CRM—all in one place. Resources & Links If you want to make this Giving Tuesday even butter than last year, catch the replay of my free webinar with Floyd Jones, How To Set Up Your GivingTuesday Campaign in 1 Hour Without Pulling Your Hair Out! Go to positiveequation.com/givebutter to watch it and find out how your organization can qualify for $50,000! Connect with Jon and Becky on LinkedIn or via email: jon@weareforgood.com and becky@weareforgood.com. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 30 Nov 2022 | Working On Your Branding & Website? Start Here with Marketing Expert Jane Pfeiffer | 00:38:21 | |
Get your notepads ready because Jane Pfeiffer, Founder and President of branding, web, and advertising agency Fieldtrip, is teaching us how to make our branding stand out, level up our marketing efforts, and why we need to start with a job description if we’re thinking about revamping our website. In this episode, we go in-depth on three core topics: branding, websites, and advertising. Jane and I also discuss a fun “Triple A” exercise that will help you define your audiences, improve your conversion rates, and help your audiences much more effectively become advocates (you won’t want to miss this part). If you’ve ever thought your brand is too complex or not “sexy”, Jane is about to prove you wrong! Resources & Links ‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend. Check out Jane’s client, The National Stem Cell Foundation and see their beautiful branding work. Jane also has an in-depth case study you can read about. See the work Jane did with the Kentucky State Parks Foundation. Watch Jane’s video about the Mission Multiplier, which breaks down more of her framework around awareness, alignment, and advocacy. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 30 Nov 2022 | My 2023 Q1 Content Plan + A Few of My Favorite Things That Help Automate & Scale My Business | 00:20:25 | |
We are officially nearing the end of 2022. And what a year it has been. I feel like the word I've been saying on repeat lately is “wild!”
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 07 Dec 2022 | A Google Ad Grant Strategy That Generated 250 New Leads with Chris Barlow | 00:26:28 | |
Google Ad Grants are an INCREDIBLE resource for nonprofits! Imagine having $10,000 every single month to amplify awareness, generate leads and hopefully new donors, too! But it takes some finesse to make it all work. Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 07 Dec 2022 | The Secret to Generating 40+ Media Hits in 1 Year with Krista Ferrara | 00:28:02 | |
If you've been looking for an episode on how to pitch the media, here it is! Krista Ferrara made the switch from TV news to in-house PR at HHM Health and year to date, she has put her small nonprofit in the news 45 times! This press has led to increased social media growth, new donors, and a significant jump in donations during their annual North Texas Giving Day. Resources & Links ‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 14 Dec 2022 | You Have 45 Days to Raise $8 Million Dollars. What Would You Do? Vance Roush Shares How He Did It. | 00:31:05 | |
Picture this - you have a deadline of 45 days to raise $8 million dollars. What would you do? This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 14 Dec 2022 | This One Art Exhibit Is Changing Lives & Raising Awareness Around The Country with Gabrielle Martin | 00:28:06 | |
This episode speaks to the soul of this podcast, which is turning your mission into a living and breathing movement. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 19 Dec 2022 | 600+ New Email Leads for LESS than $.50 Using Social Media Ads | 00:10:44 | |
Having a passionate group of email subscribers is SO important for ANY business.
Have questions about which course might be best for you or want more details about 1:1 VIP Ad Days? DM me on Instagram @positivequation or send me a note on LinkedIn! This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 04 Jan 2023 | Let's Get Intentional: Money, Mindset & Marketing with Ellen Yin, Renee Bowen, Tiffany Napper & Elise Armitage | 00:33:38 | |
Are you ready to get intentional with your money, mindset, and marketing? Well, I can’t wait to introduce you to some of my best friends in business, Ellen, Renee, Tiffany, and Elise.
Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 11 Jan 2023 | Ryan Reynolds, Dionna Dorsey Calloway & David Griner Are On A Mission To Change The Face of The Creative Industry - Are You In? | 00:33:45 | |
What happens when you combine the genius of Ryan Reynolds, David Griner (Adweek's International Editor and Host of the Adweek Podcast), and Dionna Dorsey Calloway (Founder of District of Clothing)?
Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 18 Jan 2023 | Branding vs Marketing - Where Should You Start with Taylor Shanklin | 00:37:12 | |
Taylor Shanklin is THE perfect person to talk to about creative trends, branding, and marketing. As the CEO & Founder of Barlele, a brand strategy and content marketing agency, she helps mission-minded companies and nonprofits create the most interesting and powerful brands possible.
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 25 Jan 2023 | How VING & The Archewell Foundation Will Provide 1,000 Teens with $1,000 Each To Instill A New Generation of Philanthropy | 00:37:58 | |
One of my favorite things to do is kick off the year with positive, inspiring individuals like Liz Lefkofsky, a philanthropist and founder of the VING project, a giving movement that empowers 14-18 year old teens to help others. In this episode, Liz takes us behind the scenes into how she established a collaborative partnership with the one and only Meghan Markle, and why they’re on a mission to give 1,000 “VINGs” to uplift amazing women in need.
Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 01 Feb 2023 | Creative Ideas To Build An Engaged Board with Sabrina Walker Hernandez | 00:39:20 | |
Sabrina Walker Hernandez has spent a whopping 25 years working in nonprofit management, fundraising and leadership. Listen to this success metric: she increased operational revenue from $750,000 to $2.5 million dollars and completed a $12 million comprehensive capital campaign in the third poorest county in the United States.
Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 08 Feb 2023 | How To Activate the Thought Leader Within You with Joey Womack from Goodie Nation | 00:26:04 | |
Joey Womack has done an exceptional job developing his personal brand, in addition to founding Goodie Nation, a nonprofit agency that celebrates diverse founders and social entrepreneurs.
Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 15 Feb 2023 | Using Social Marketing to Attract, Retain & Convert Supporters with the NAACP & Red Cross | 00:32:58 | |
Who says TikTok and Instagram are just for dancing videos? And more importantly, how do you create an impactful social media strategy to retain your supporters?
Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 22 Feb 2023 | Outline Your Personal Brand Story with Tania Bhattacharyya | 00:36:39 | |
There's 50 million people worldwide that claim themselves as creators. Even more fascinating? That equates to a $100 BILLION dollar industry, which leads me into today’s conversation with Tania Bhattacharyya, founder of Lumos Marketing, all about personal branding and the importance and relevance of it.
Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 01 Mar 2023 | 1 Website Update That Can Drastically Improve Conversions | 00:10:44 | |
There's ONE word that might be hindering your conversion rate on your website and your emails, and you'll be shocked to know what it is.
Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 08 Mar 2023 | The Latest LinkedIn Updates for Nonprofits with Jazmin Garcia | 00:36:00 | |
Today we’re diving into one of my favorite platforms… LinkedIn!
Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 15 Mar 2023 | 5 Marketing Ideas to Try Right Now | 00:23:33 | |
Spring is the perfect time of year to be testing and iterating. We all want to work smarter, right? In this episode, I’m sharing 5 marketing ideas that I am either in the process of testing or using consistently in my own business.
Resources & Links Episode Partners: This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 22 Mar 2023 | Solving the US Water Problem with Grassroots Marketing with DigDeep's George McGraw | 00:34:34 | |
2.2 million Americans are without sinks, bathtubs, toilets, and water - something that feels so hard to fathom in 2023. The even crazier thing? Every year, we're adding more to that number. George McGraw is the founder and CEO behind DigDeep, an organization who brings clean, running water to hundreds of American families.
Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 29 Mar 2023 | The Key Findings from Salesforce's Nonprofit Trends Report with John Jensen | 00:29:22 | |
If you’re a data driven person, get ready for a nitty gritty breakdown of the fifth edition release of the Nonprofit Trends Report, which answers a fundamental question:
Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 05 Apr 2023 | Secrets to a 40-50% Email Open Rate with Jess Campbell | 00:37:39 | |
Newflash: You’re probably not emailing your list enough!
Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 12 Apr 2023 | Making Good Cool with Afdhel Aziz | 00:35:00 | |
I read Good is the New Cool: Market Like You Give a Damn by Afdhel Aziz five years ago. And let me tell ya - reading his book lit a FIRE inside of me to work for purpose-driven organizations full-time.
Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 19 Apr 2023 | How Rebranding Led to a Nike Grant with Lauren Atherton | 00:34:35 | |
Your branding is living and breathing ALL the time. No matter the stage you’re in, there’s always something you can be massaging. In This Episode:
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 26 Apr 2023 | How To Ask For That Next Level Gift & Find Your Power Partners with Mallory Erickson | 00:46:03 | |
Have you ever found yourself nervous or vulnerable around making an ask to a major donor?
Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 03 May 2023 | How Culture Influences Marketing with Marcus Collins, Wieden+Kennedy | 00:32:01 | |
“No lever influences people more consistently than culture.”
Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 10 May 2023 | The Magic Behind Scaling Black Girls Code with Kimberly Bryant | 00:34:11 | |
Kimberly Bryant started a movement out of a passion project. Black Girls Code has scaled significantly over the years and now has over 15 chapters across the United States and DREAM partnerships with brands like Google, TikTok, Verizon, the NBA, and Capital One.
Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 17 May 2023 | The 3-Step Marketing Engine Every Org Should Use with Vik Harrison | 00:33:40 | |
Marketing can be a very misunderstood word, but hands down, it’s a necessity if you want to create a consistent stream of lifelong donors and supporters. Do you have a strong creative strategy? Have you gotten stuck committing the dreaded “random acts of marketing”?
Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 24 May 2023 | The Big Change to Google Analytics & What You Need to Do with Caroline Griffin | 00:23:38 | |
Google Analytics is getting a HUGE facelift to GA4 on July 1st and today, we’re breaking down everything you need to know so you’re prepared for all of the changes. I promise it’ll be well worth the effort.
Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 31 May 2023 | How To Build High Quality Connections with Martine Resnick | 00:32:31 | |
Martine Resnick believes that if you intentionally build your community and your network with high-quality connections, you can go so much farther, quicker, faster. And it’s also a lot more fun.
Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 07 Jun 2023 | Embracing the Wild Journey of Self-Publishing with Jenny Nuccio: Writing, Marketing, and Growth for Aspiring Authors and Entrepreneurs | 00:32:18 | |
Ever wondered about the ins and outs of self-publishing a book and the journey that comes with it? I'm so thrilled to have Imani Collective founder and CEO Jenny Nuccio back on the show to share the story behind her incredible accomplishment of writing her second book, Let It Be Wild. Join us as we dive into the writing process, the growth of Imani Collective, and how postpartum anxiety and traveling across the country in an RV to over 42 states fueled her journey. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 07 Jun 2023 | Breaking Through The Marketing Noise with Hawke Media's Erik Huberman | 00:35:22 | |
Are you ready to elevate your marketing game and achieve maximum results? We sat down with Erik Huberman from Hawke Media, a digital marketing agency that has been revolutionizing the industry with their cost-effective, a la carte marketing solutions. Eric shares his journey of building and growing his marketing business over the last nine years, and the innovative approach his team takes toward digital marketing - you can think of him as your outsourced CMO. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 14 Jun 2023 | Being a Fearless Leader in a Moment of Crisis with Steve Johns, OneCause | 00:29:11 | |
What does it actually take to navigate a business through the challenges of a global pandemic? I'm so excited to be speaking with Steve Johns, CEO of OneCause, about the importance of open communication and innovation as they faced unprecedented obstacles in 2020. Steve's inspiring story of resilience and adaptability offers valuable insights for organizations facing their own storms. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 21 Jun 2023 | Maximizing Impact: Digital Strategies and Monthly Giving Programs for Nonprofits | 00:20:44 | |
I'm back from maternity leave and more excited than ever to share with you the latest digital strategies for organizations making a positive impact in the world. As I return to work, I'll be discussing the importance of time efficiency and the amazing insights I've had from guests like Vik Harrison, Marcus Collins, and Caroline Griffin.
Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now! This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 28 Jun 2023 | Unlocking the Secrets of My Q1 and Q2 Social Media Traffic to Boost Your Digital Marketing Game | 00:10:06 | |
Ever wondered which social media channels are truly driving the most traffic to your website? In today's episode, I reveal my journey of analyzing social media traffic data from February 1st to June 25th using Google Analytics GA4 to uncover the BEST primary and secondary channels for driving quality traffic. Spoiler alert? LinkedIn takes the cake, followed closely by Instagram and YouTube. But there's more to this story (and understanding it could be a game-changer for your online presence!) This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 05 Jul 2023 | The SEO Strategy Driving Acquisition for SODA with Nicole Nidea | 00:23:58 | |
Nicole Nidea is an inspiring advocate and program director at Student Organ Donation Advocates (SODA). Her journey from personal experience to dedicated activism touches the heart and stirs the soul. She has done AMAZING work in promoting organ donation, with SODA educating over 77,000 people and registering nearly 6,000 organ donors since 2014! Add to this the invaluable resources and support provided to students and the impact of Nicole and SODA is truly awe-inspiring. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 12 Jul 2023 | An Inside Look At charity: water's Paid Ad Approach with Megan Toscano | 00:43:12 | |
Megan Toscano, Director of Performance Marketing at charity: water, is about to generously share her journey from the for-profit sector to now leading social ads, paid search, and email marketing to promote their monthly giving program, 'The Spring'. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 19 Jul 2023 | From Running a $1.3B Corp to Growing Homeboy Industries to $35M with CEO Tom Vozzo | 00:36:40 | |
Bringing a unique blend of non-profit ethos and for-profit business acumen to the table, Tom Vozzo shares how his corporate background prepared him to make a significant impact as CEO of Homeboy Industries. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 26 Jul 2023 | How this Nonprofit Event Attracts 25k Registrants via Digital Marketing with Cameron Ripley | 00:32:56 | |
Want to explore the exciting nexus of digital marketing and the nonprofit world? Join me and the insightful Cameron Ripley from Community Boost as we navigate this intricate landscape. Together, we reveal strategies to elevate your nonprofit's online presence, discuss the fine art of balancing core channels with new ones, and shed light on the upcoming Nonprofit Marketing Summit (click here to register for FREE!). This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 09 Aug 2023 | What is Measurement Marketing & Why Do You Need It Before Giving Season with Chris Mercer | 00:37:29 | |
Get ready to elevate your marketing game by mastering this often ignored aspect - MEASUREMENT! Chris Mercer, the founder of MeasurementMarketing.io, is joining us to show you how to set up a foolproof measurement funnel and use data to draft game-changing strategies for your nonprofit. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 02 Aug 2023 | Want 100 New Email Subscribers in 7 Days? Here's How. | 00:13:42 | |
What if you could grow your email list by 100 NEW subscribers in just one week? How about mastering the art of digital marketing to expand your reach? This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 16 Aug 2023 | How To Integrate AI in Your Nonprofit with Dena Vongchanh | 00:23:19 | |
Want to make AI tools feel like a thought partner or a friend? Imagine using AI to craft personalized thank you letters to major donors, or to write grant letters in half the time. Join me on a captivating journey with Dena Vongchanh from the Family Giving Tree as we delve into the fascinating world of artificial intelligence in the nonprofit sector. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 23 Aug 2023 | Think Beyond the Moment & Focus on Your Movement This Giving Season with Floyd Jones | 00:39:38 | |
Are you ready to level up your community building and fundraising efforts with expert insights from Floyd Jones, the Director of Community at Givebutter? We're peeling back the layers on the power of community, its role in our lives and how it fuels the work of nonprofits. Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 30 Aug 2023 | Cracking the Code: How 4 Givebutter Campaigns Dominated GivingTuesday & Reached Their Goals | 00:20:08 | |
Ready to supercharge your GivingTuesday campaign? I'm about to break down FOUR campaigns conducted on the Givebutter platform and we're delving into the nitty-gritty: dissecting each campaign element, including the compelling headlines and sub-headlines, to high-quality video storytelling and creative donation buttons. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 06 Sep 2023 | 5 Creative Ways to Say Thank You | 00:12:26 | |
Ever wondered how a simple ‘thank you’ can foster meaningful connections with your community? Let's delve into the delightful world of creative appreciation, inspired by Taylor Swift’s unforgettable act of kindness. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 13 Sep 2023 | What Creates or Crumbles Donor Trust with Amanda Wasson | 00:24:14 | |
Are you ready to get to the heart of donor trust and its impact on the nonprofit sector? Amanda Wasson, EVP of Client Experiences at RKD Group, is here to shed light on this crucial topic. Amanda explores the trust deficit within the nonprofit sector, a revelation brought to light by the trust report conducted by her organization in collaboration with McQueen Mackin & Associates. This conversation takes you on a journey through the implications this trust deficit could have on the future of the industry, while also offering valuable insights on effective donor messaging and strategic tactics. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 20 Sep 2023 | How To Create More Engaging Fundraising Emails with Tim Sarrantonio and Cherian Koshy | 00:43:12 | |
What would it mean for your nonprofit if you could unlock the secrets of email marketing and increase your fundraising exponentially? That's precisely what we're unpacking in this episode with Tim Sarrantonio, Director of Corporate Brand at Neon One, and Cherian Koshy, VP of Development at Merit America. Neon One has analyzed over 30,000 campaigns and 150 million emails from 1,500 nonprofits - all to discover the trends and benchmarks that will take your email marketing to the next level. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 27 Sep 2023 | The GivingTuesday Strategies You Need To Try In 2023 with Woodrow Rosenbaum | 00:31:44 | |
Woodrow Rosenbaum, the Chief Data Officer for GivingTuesday, is BACK and he's offering us incredible insights from their team's research to support your 2023 GivingTuesday efforts. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 04 Oct 2023 | Consulting Call: Increasing Monthly Gifts & GivingTuesday Ideas with Every Shelter's Lauren Hanson | 00:47:13 | |
We're doing something a little different to kick off October. These next few episodes feature consulting calls with nonprofits of all sizes and we will cover it ALL - from GivingTuesday, to end-of-year campaigns, to social media and email marketing. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 04 Oct 2023 | Navigating Changes in Meta's Fundraising Platforms | 00:14:22 | |
Hold onto your seats as we unravel the intricate world of changes in fundraising platforms on Facebook and Instagram. Wonder how the new policies implemented by Meta could potentially disrupt the donation flow for nonprofit organizations? I've got you covered!
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 11 Oct 2023 | 182 New Potential Supporters in One Week - Here's How! | 00:13:14 | |
Imagine gaining over 100 new emails in just one week. Sounds impossible, right?! Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 18 Oct 2023 | Consulting Call: Asking The Same Donors To Give Over & Over Again? Tips On How To Attract New Supporters + Encourage Your Current Advocates with Lindsey Molander, Seed India | 00:42:13 | |
If you're thinking about how to maximize your GivingTuesday and year-end fundraising efforts, you'll want to join me for this in-depth consulting call with Lindsay Melander, the executive director of Seed India. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 23 Oct 2023 | Copy My LinkedIn Strategy That Generated 70k Impressions in 90 Days | 00:14:41 | |
This episode explores strategies on how to stand out on LinkedIn. Specifically, the top posts that have generated 70,000 impressions for me in the past 90 days! This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 25 Oct 2023 | Best of: 5 Things Nonprofit Marketers Need to Hear Right Now | 00:23:57 | |
Get ready for some motivation and timely wisdom as we head into giving season from four of our amazing guests, plus a bonus tip from me that you won’t want to miss!
This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 01 Nov 2023 | The Content & Influencer Strategy That Grew BlinkNow's Instagram Account to 29.2k Followers with Maggie Doyne | 00:33:21 | |
Imagine embarking on a journey to a new country, with the mission to make a profound impact on the lives of children in need. That's exactly what Maggie Doyne, co-founder and CEO of the BlinkNow Foundation, did when she moved to Nepal in 2008. Resources & Links This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 08 Nov 2023 | What Are Donors Craving with Classy's Elizabeth Ruikka | 00:32:21 | |
Struggling to capture the attention of Gen Z donors amidst today's oversaturated digital landscape? This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||
| 15 Nov 2023 | Unlocking the Power of LinkedIn for Your Nonprofit with Ariana Younai, Head of LinkedIn for Nonprofits | 00:39:34 | |
Get ready for a treasure trove of insights on how millions of nonprofit organizations can tap into the power of LinkedIn for maximum success. This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply. My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
| |||