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Growth In Reverse (Newsletter Growth & Email Marketing) (Chenell Basilio and Dylan Redekop)

chenell@growthinreverse.com
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Pub. DateTitleDuration
07 May 2025Behind the Scenes of a Free 30-Day Newsletter Growth Sprint00:35:15

Get 30 proven strategies to grow and optimize your email list FREE >>

"This might be the most fun I've had growing my newsletter." — Chenell

And here's how Chenell's doing it.

We're giving you a behind-the-scenes look at how 30 Days of Growth is going—and how we’re planning to make the most of the final stretch! With over 2,600 signups already and a massive giveaway in motion, this mini-launch is becoming more than expected… but can it be even bigger?

In this episode, Chenell & Dylan break down what’s working, what could be better, and where we’re focusing our energy in the back half of the campaign. We get into the growth levers we’ve pulled so far—like cross-promotions, private podcast feeds, and Substack experiments—and brainstorm ways to maximize reach and increase referrals. It’s a total fly-on-the-wall session, so you’ll hear the real-time ideas, dilemmas, and strategies we’re exploring to keep this momentum going.

→ Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

  • What 30 Days of Growth "pop-up" newsletter is and how the idea took shape
  • The $8,000+ prize giveaway and how it’s fueling referrals
  • What’s working so far: referral stats, private podcast feed, and community response
  • The LinkedIn engagement slump and what we’re testing to fix it
  • Re-engaging on Substack and using it as a second distribution channel
  • Optimizing the welcome email and sharing page for better conversions
  • Ideas for bonus incentives: mini audits, workshop invites, and shoutouts
  • Using testimonials, carousels, and short experiments as additional content
  • Discussing the future: paid product potential and post-campaign plans

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

05 Mar 2025From 0 to 100K: The Science of Writing, Learning & Experimentation with Anne-Laure Le Cunff00:44:55

Get 30 proven strategies to grow and optimize your email list FREE >>

"I didn’t have a goal—I just committed to showing up every day for 100 days." — Anne-Laure Le Cunff, Ness Labs

After publishing 100 articles in 100 days, Anne-Laure drove 6,000 subscribers to her Maker Mind newsletter.

It was the tiny experiment that kickstarted her newsletter journey.

But it was just the beginning.

Today, her Maker Mind newsletter reaches over 100k subscribers' inboxes, and her Ness Labs community brings in over 6 figures in revenue every year. But what's even more impressive is that she's accomplished this while completing her PhD in neuroscience and publishing a book, Tiny Experiments.

Chenell & Dylan sit down with Anne-Laure to discuss everything from how she got her first 6,000 subscribers to growing and monetizing a newsletter to six figures.

Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/
Join a community of like-minded newsletter creators: https://growthinreverse.com/pro/

KEY TAKEAWAYS

  • The 100-day writing challenge: How Anne-Laure gained 6,000 subscribers in just three months
  • The psychological hack that makes newsletters a powerful tool for learning (instead of just teaching)
  • The pros & cons of building in public (and why it’s more work than you think!)
  • The neuroscience-backed reason why quantity leads to quality in creative work
  • What exactly is a "tiny experiment"—and how you can apply it to content creation
  • The most sustainable way to grow your newsletter (hint: it’s not social media) 
  • ...and much more!

DEEP DIVES & LINKS MENTIONED


FOLLOW ON SOCIAL


OUR NEWSLETTERS

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

23 Feb 2025The 7-Figure Newsletter Teaching People “Why We Buy”00:32:13

Get 30 proven strategies to grow and optimize your email list FREE >>

Katelyn Bourgoin has amassed over 63k subscribers and earned $1M in revenue—in 2024 alone!

She runs the popular newsletter Why We Buy. It's my favorite newsletter when it comes to buyer psychology.

And in this deep dive walkthrough, I'm giving you a rundown of how she's built and monetized her newsletter. And then later this week, Dylan and I have Katelyn on the show talking all about how she's pivoting her consulting business to a full-on newsletter business. 

Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/
Join a community of others building their newsletters: https://growthinreverse.com/pro/

***

LINKS MENTIONED

***

Connect with Chenell:
→ Chenell on LinkedIn
→ Chenell on Bluesky
→ Chenell on Twitter
📬 https://growthinreverse.com

18 Dec 2024Building His Newsletter to 75k Subscribers with Eddie Shleyner of Very Good Copy (#003)00:54:05

Get 30 proven strategies to grow and optimize your email list FREE >>

#003 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan host a special guest: Eddie Shleyner, the creator behind Very Good Copy.

Eddie has built a successful newsletter and blog focused on micro lessons in copywriting, creativity, and marketing, garnering the attention of over 70,000 subscribers and leading brands.


Get Chenell's FULL deep dive on Eddie Shleyner here: https://growthinreverse.com/eddie-shleyner
Start collecting testimonials like Eddie did —for free— with Senja: https://growthinreverse.com/senja


KEY TAKEAWAYS

  • The Journey to Growth: How Eddie transitioned from a personal writing project to intentional audience-building starting in 2018.
  • From HubSpot to Solo Success: The pivotal moments that skyrocketed Eddie’s subscriber base and how a single article led to his first 2,000 subscribers.
  • The Well of Ideas: Eddie’s system for capturing fleeting creative sparks and turning them into compelling content.
  • Growth Loops and Marketing Strategies: The powerful LinkedIn growth loop Eddie used to amplify his reach and grow his newsletter audience.
  • Sabbaticals and Balance: Why Eddie takes months-long breaks from content creation and how it fuels his biggest projects, like his book and courses.
  • Repurposing Content: How Eddie leverages his content library to stay consistent without burning out.

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

05 Feb 2025Small changes that could 10x your newsletter.00:45:21

Get 30 proven strategies to grow and optimize your email list FREE >>

Could these small changes have a 10x impact on your newsletter's success?

Chenell & Dylan reveal 15+ little newsletter changes you can make today that could have massive results.

→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

  • The minimalist landing page tip that can help boost conversions
  • 9 small ways to improve your welcome email—and increase engagement
  • The missed opportunity with “almost there” & "thank-you" pages
  • Referral programs: a simple way to make them work
  • Cross-promotions without the hassle: a set-it-and-forget-it approach
  • Smart ways to monetize, even with a small audience
  • Retention strategies: keep your subscribers engaged and coming back
  • ...and more!

DEEP DIVES & LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

16 Apr 2025The #1 Thing These 3 Newsletters Got Wrong (and How to Fix It) — Newsletter Roasts Vol. 200:41:19

Get 30 proven strategies to grow and optimize your email list FREE >>

Three roasts are better than one!

Our first Newsletter Roast was last month, and we only roasted ONE newsletter.
Today we're bringing back the heat—but roasting THREE newsletters instead of just one.

These newsletters are all in different phases of their journey but all share one common problem (you'll have to listen to find out). In this episode, we review each newsletter's sign-up page, their welcome email & onboarding, and one edition of their newsletters. While you *can* listen to this one, you'll get much more out of watching it on YouTube (see YT link in the show notes below).

Why newsletter roasts?

We're doing these roasts as a way to give back to our listeners—especially those who leave this podcast a rating & review—and to help every listener improve their newsletter by learning from the mistakes others have made.

Want to get your newsletter roasted? Submit it for a full-on roasting here 🔥

→ Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

  • Why we chose three newsletters from the same platform.
  • FIRST: From Europe With Love – beautiful products, but who is it for?
  • The missed opportunity to showcase credibility.
  • Gated content woes and how that hurts signups and trust.
  • Breaking down the welcome email—and why it almost works.
  • SECOND: AutoGPT – again... what’s the focus?
  • Trying to find the audience avatar (spoiler: “AI enthusiasts” is too broad).
  • Smart monetization tactics... but maybe too much happening at once?
  • THIRD: The Curious Procrastinator – clever name, but what’s it about?
  • The dangers of trying to do too much.
  • Tips for creating a more engaging welcome email and onboarding flow.
  • Final 3 takeaways that all newsletter operators can learn from.

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

04 Jun 2025Creators Are Flocking to Substack—but Should You Join Them?00:39:21

“You can pretty much do anything on Substack—which is good and also makes me nervous.” – Chenell Basilio

We've seen a wave of creators flocking to Substack over the last month and couldn’t help but wonder... what’s really going on here?

In this episode, Chenell & Dylan unpack the why we believe this migration is happening. Are creators just chasing the next shiny thing, or is Substack genuinely offering something new and powerful?

We dive into the benefits, red flags, and the not-so-obvious consequences of going all in on the platform. We cover how Substack is evolving from a newsletter tool into a full-blown creator ecosystem, and whether that’s a blessing or curse—or a bit of both? If you've been thinking about launching (or leaving) a Substack, this episode is your guide to making an informed decision—minus the hype.


→ Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

  • Why big-name creators like Justin Welsh, Dan Koe, and Jay Clouse are experimenting with paid Substack newsletters
  • Substack’s Creator Fund and how it might be influencing the migration
  • What makes Substack’s all-in-one platform appealing—and the tradeoffs you make using it
  • Our concerns about data control, platform dependency, and reach
  • How recommendations and native distribution can supercharge growth (but also create subscriber quality issues)
  • Whether Substack’s 10% revenue cut is worth it for smaller vs. larger creators
  • Substack’s limitations when it comes to API access, segmentation, automation, and list hygiene
  • How we personally use Substack (or don’t), and what we’d do differently if we started newsletters there today

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

23 Dec 2024What I’d Change If I Started Over (#004)00:43:14

Get 30 proven strategies to grow and optimize your email list FREE >>

In this episode of the Growth In Reverse podcast: after hitting 40,000 subscribers in 2 years of publishing her Growth In Reverse newsletter, Chenell reflects on how she operated, grew, and monetized her newsletter—and what she would do differently if starting from scratch.

Get free access to 75+ newsletter Growth Levers here: https://growthinreverse.com/growth-levers-library/
Start collecting testimonials for free with Senja: https://growthinreverse.com/senja

KEY TAKEAWAYS

  • Starting Strong: Why beginning with curiosity and passion set the foundation for success.
  • Content vs. Marketing: Striking the right balance between creating high-quality content and promoting it effectively.
  • Social Media Insights: How engaging strategically on platforms like Twitter helped Chenell build early momentum.
  • Avoiding Burnout: Lessons learned about pacing, sustainability, and avoiding overcommitment.
  • Monetization Reflections: Why Chenell decided against turning GIR into a paid newsletter (and if she regrets not doing it).
  • Sponsorship Beginnings: The story behind her first sponsor and the lessons she’d apply moving forward.
  • The Power of Relationships: How building and maintaining meaningful connections contributed to long-term growth.
  • Scaling Smarter: Why bringing in help earlier would have improved workflow and scalability.

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

26 Feb 2025Building a $2M Newsletter While Getting Lazier with Katelyn Bourgoin00:52:33

Get 30 proven strategies to grow and optimize your email list FREE >>

"Less is more. The key to growing Why We Buy wasn’t doing more—it was doubling down on what worked and cutting the rest.”
— Katelyn Bourgoin

Chenell & Dylan are joined by Katelyn Bourgoin of the Why We Buy newsletter.

Chenell researched & wrote a GIR Deep Dive on Katelyn back in 2023. At that point, Katelyn's Why We Buy newsletter had just surpassed the 50k-subscriber mark and she was in the midst of earning $300k with her newsletter.

Fast-forward 18 months: Why We Buy is approaching 70k subscribers and nearly hit $1M in revenue during 2024.

That's nearly 1.5x subscriber growth and over 3x revenue in only 18 months. In our chat, we talk about what's driving revenue these days for Katelyn, and how she's approaching newsletter growth. 

→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

  • Katelyn’s newsletter journey: from launch to nearly $1M revenue
  • The strategy behind using flash sales to smooth out revenue spikes
  • How Katelyn segments her audience for more targeted sales
  • The mix of paid and organic growth strategies fueling Why We Buy
  • Why repurposing content is key (and how Katelyn does it effortlessly)
  • AI-powered tools Katelyn is building to help businesses craft better messaging
  • Introducing Friyay—a new interactive, gamified newsletter experiment (and how Katelyn is gauging success)
  • The balance between sponsorships and product revenue
  • ...and much more!

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

19 Mar 2025Brutally Honest Newsletter Roast: What Works, What Doesn't, and What to Fix00:34:41

Get 30 proven strategies to grow and optimize your email list FREE >>

“The easiest way to lose potential subscribers is to make them work too hard to understand what they’re signing up for.”
(Watch this episode on YouTube -->)

We sent out the call to get your newsletter roasted. Over 20 listeners submitted their newsletters.

And today we're roasting the first one: Craftsman Films

Shout-out to Daren Smith of Craftsman Creative and Craftsman Films for being our first guinea pig with this experimental episode. 

→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

  • Why we're doing a newsletter roast & how you to submit yours
  • Roasting Daren’s newsletter landing page—what *not* to do with yours
  • The thank-you page mistake that might be costing subscribers
  • Breaking down the welcome email—what works, what’s missing
  • A surprising tagline Daren should be using everywhere
  • The power of storytelling and why Daren should lean into his expertise
  • Social media strategy: what he's getting right and what could be better
  •  Final takeaways: How Daren (and you!) can optimize your newsletter experience 
  • ...and more!

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

22 Jan 2025Turn Your Newsletter Into a Sponsor Magnet - with Justin Moore (#008)00:51:41

Get 30 proven strategies to grow and optimize your email list FREE >>

"I made $2,000 with a newsletter list of only 3,000 subscribers."

In this episode of the Growth In Reverse podcast, Chenell & Dylan sit down with Justin Moore and discuss how to nail brand sponsorships. Justin is the founder of Creator Wizard where he coaches creators to earn more with their brand deals. He has also written and pre-launched his book on the same topic called Sponsor Magnet. 

→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

  • Justin's journey: From YouTube husband to sponsorship expert.
  • A lesson in newsletter nurturing: How Justin lost 97% of his email list.
  • Unscalable tactics that worked: Personalized outreach with a twist. 
  • The power of niching down: Why Justin pivoted to sponsorships exclusively.
  • How to send more emails but limit unsubscribes: advice for Justin's newsletter churn issue. 
  • Justin's secret to long-term newsletter growth.
  • How Justin landed a $2,000 newsletter sponsorship—with only 3k subscribers.
  • Justin's A.R.C. framework for building creative sponsorship packages that sell.

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

02 Apr 2025From 40 Followers to $1m: Dave & Marsden Kline Built a Creator Business in 3.5 Years00:45:33

Get 30 proven strategies to grow and optimize your email list FREE >>

"Quantity leads to quality, but when you find a winner, you have to double down." — Dave Kline, MGMT Playbook

Dave Kline went from leading teams at Bridgewater to building a million-dollar creator business—with zero prior experience on social media. But the real secret behind the success? His wife, Marsden (Mar). While Dave built a public-facing brand on Twitter and LinkedIn, Mar worked behind the scenes to shape the vision, voice, and strategy of their business.


Then, she stepped into the spotlight.


In just five months, Mar grew her LinkedIn following from 0 to now over 74,000—outpacing Dave’s own growth trajectory. Together, they’ve built a powerhouse content engine, a six-figure cohort-based course, and a 40,000+ subscriber newsletter—all without a big team or flashy tech stack.


In this episode, we dive into how Dave and Mar got started, the pivots they made (including why Mar had to force Dave into launching a newsletter), and the systems they’ve built to keep their creator business lean and profitable.


Join us as we go behind the scenes with the duo behind the MGMT Playbook.


Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/
Join a community of like-minded newsletter creators: https://growthinreverse.com/pro/


KEY TAKEAWAYS

  • The moment that forced them to pivot from SEO to social—and what happened next
  • How a single thread about delegation sparked their entire course business
  • A huge lesson learned by not turning "OFF" their double opt-in setting
  • Mar’s “quiet MVP” role, and why she finally hard-launched her brand
  • The reason they waited a full year to launch their newsletter (and why that was a mistake)
  • How they’re using sports metaphors and storytelling to keep content engaging
  • The surprising stat that made Mar pick up the pen and start posting
  • What they would’ve done differently if starting from scratch
  • ...and much more!

DEEP DIVES & LINKS MENTIONED


FOLLOW ON SOCIAL


OUR NEWSLETTERS

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

12 Mar 2025The Future For Newsletters: Biggest Lessons from the Newsletter Marketing Summit00:41:59

Get 30 proven strategies to grow and optimize your email list FREE >>

"The future of newsletters isn’t just email." — Chenell Basilio

Missed the Newsletter Marketing Summit in Austin?

Well, Chenell didn't!

She was there IRL—and she's sharing her biggest takeaways from the first annual summit.

Not only did Chenell attend the event, she was a speaker! Listen in to find out more about her talk and the insights and trends she discovered while in Austin TX. 

→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

  • Podcasting and YouTube as trust builders: why audio & video deepen audience connections
  • The rise of deep-dive content and why in-depth research matters more than ever
  • IV Content: Why this type of content is the real growth hack for newsletters
  • AI, newsletters, and the future of content: what’s changing and how to adapt
  • Steph Smith’s best tools for discovering trending content and hidden insights
  • The power of community: how meetups and online groups are shaping the industry
  • Social media fatigue: why creators are shifting away from platform dependency
  • A smarter way to grow: how top newsletters are scaling without social media
  • ...and more!

DEEP DIVES & LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

12 Feb 2025How To Revive a Stalled Newsletter — with Ben Collins00:46:46

Get 30 proven strategies to grow and optimize your email list FREE >>

What happens when an established newsletter hits a growth plateau?
And can anything be done to revive it?

Chenell & Dylan sit down with Ben Collins of BenLCollins.com and his Google Sheets Tips newsletter.

When Chenell researched & wrote her GIR Deep Dive on Ben last year, all appeared to be going well for Ben and his Google Sheets Tips newsletter. But when we invited Ben to join us on the podcast, he was apprehensive: "Are you sure you want me to come on? Growth has been very flat." So we took this as an opportunity to flex our growth strategy muscles and provide Ben with some newsletter growth coaching.

→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

  • How Ben's grown his newsletter to 55k and his recent growth plateau
  • The impact of burnout and shifting business models
  • Growth Strategy #1: Could a ChatGPT-powered tool be a game-changer for growth?
  • Growth Strategy #2: The untapped potential of YouTube and short-form content
  • Growth Strategy #3: Why LinkedIn could be a goldmine for audience engagement
  • Growth Strategy #4: The power of a content flywheel
  • Growth Strategy #5: Collaboration and partnerships: The power of teaming up
  • Growth Strategy #6: The hidden power of Reddit
  • Growth Strategy #7: Customizing and creating a powerful referral program
  • How to convert more subscribers to community members
  • Balancing creating vs. selling as a content creator
  • Ways to promote Ben's paid membership 
  • Ben's final decision on our growth strategies

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

14 May 2025From Confusion to Clarity: How to Fix an Overwhelming Newsletter00:31:12

Get 30 proven newsletter strategies to grow and optimize your email list FREE >>

"Faceless brands are forgettable. Put your name on it. Make it human."

In this episode, Dylan and Chenell are back for another Newsletter Roast! Get out your marshmallows 🔥

This week we're roasting a newsletter all about podcast discovery. The Find That Pod newsletter promises to help readers uncover the best shows out there, but does it actually do that? 

We go deep into what’s working and what’s not. 

We share actionable insights for creators looking to grow and monetize newsletters. Especially those targeting broad or interest-diverse audiences. Whether you're a newsletter writer, a podcaster, or someone just trying to better connect with your audience, this roast is packed with lessons on simplicity, specificity, and the power of personalization.


→ Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

  • The challenge of curating content when the niche is too broad—and how to fix it
  • Why segmentation is essential for better subscriber engagement and ad relevance
  • How the thank-you page is an overlooked goldmine for audience data
  • How to think about ad placement and user experience in email design
  • Ideas to improve personalization with surveys and click-based tagging
  • Why humanizing the brand with a face and story makes a difference
  • Inspiration drawn from other successful content platforms
  • How to evolve a side project into something scalable and sponsor-friendly

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

04 Dec 2024The Wildest Newsletter Growth Strategies From 3,000 Hours of Research (#001)00:25:29

Get 30 proven strategies to grow and optimize your email list FREE >>

#001 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan dig into some of the wildest ways to grow your newsletter after looking back on over 3,000 hours of research into creators.

Get the full list and 75+ newsletter growth tactics here: https://growthinreverse.com/wild
Start collecting testimonials for free with Senja: https://growthinreverse.com/senja

KEY TAKEAWAYS

  • Codie Sanchez’s Playbook: How buying and growing newsletters helped her build a massive audience.
  • Yossi Levi (Car Dealership Guy): Building a powerful brand—100% anonymously.
  • Ali from First 1000: Breaking down intentional, daily growth strategies.
  • Tom Alder’s Prelaunch Strategy: Using social media to validate your newsletter idea to the tune of 5k subscribers.
  • Justin Welsh’s Content OS: A behind-the-scenes look at the system that powers Justin’s consistent content creation—and how it's earned him over 7 figures.
  • Cross-Promotion Tactics: How creators like Alex Garcia used newsletter-video swaps to grow their lists by thousands.

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

02 Mar 2025This Student Grew a Newsletter & Community to 6-Figure Subscribers & Revenue00:23:52

Get 30 proven strategies to grow and optimize your email list FREE >>

Anne-Laure got her first 6,000 subscribers by posting 100 articles in 100 days. But that was back in 2019.

Today, her Maker Mind newsletter hits over 100k subscriber inboxes, and her Ness Labs community brings in over 6 figures in revenue every year. So, in this deep dive walkthrough, I share how Anne-Laure went from 6k subscribers to 100k+.

Then later this week, Dylan and I chat with Anne-Laure about her recent journey of getting her PhD in neuroscience and publishing a book, all while still operating a successful newsletter and online community.

Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/
Join a community of others building their newsletters: https://growthinreverse.com/pro/

***

LINKS MENTIONED

***

Connect with Chenell:
→ Chenell on LinkedIn
→ Chenell on Bluesky
→ Chenell on Twitter
📬 https://growthinreverse.com

30 Apr 2025Steal These 5 Newsletter Growth Levers You Can Start Today00:38:44

Get 30 proven strategies to grow and optimize your email list FREE >>

In this episode, we’re unpacking five high-performing newsletter growth levers that creators are using right now to grow smarter—not harder.

Each tactic comes straight from Chenell's 30 Days of Growth series, where creators shared the exact strategies that helped them attract thousands of new subscribers, improve engagement, and build more loyal audiences. From a clever “four-hour follow-up email” to a Google Doc that helped generate over $1.2 million in revenue, we’re dissecting what made these plays work—and how you can apply them to your own newsletter strategy today. 

If you're looking for real-world examples, simple execution, and no-fluff tactics that get results, this one’s for you.


→ Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

  • What 30 Days of Growth is and WHY Chenell launched it as a daily pop-up newsletter and podcast
  • Jason Resnick’s “4-hour email” strategy that boosted his engaged subscriber rate by 40%
  • Eddie Shleyner's social proof avalanche: how powerful testimonials alone drove conversions
  • The comment-to-growth hack that helped Tom Orbach gain over 650 subscribers from one post
  • The $1.2M Google Doc: How Olly Richards turned a free resource into a massive growth and revenue machine
  • Amy Nelson’s “speaking circuit strategy” and how she gained 1,000+ subscribers from a single virtual event

GROWTH LEVERS & LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

15 Jan 20257 of the Best Newsletter Growth Strategies of 2024 (#007)00:36:25

Get 30 proven strategies to grow and optimize your email list FREE >>

In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into the best and most unique growth strategies they saw in 2024.

→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

  • How Khe Hy used lead magnets "in disguise"
  • Aakash Gupta discovered a massive growth hack
  • Kyla Scanlon drives over 69k subscribers with short-form content
  • Yossi Levi creates irresistible content with "exclusives"
  • How Julie Gurner extracts value, then pivots
  • Ben Tossell replied to *everyone*
  • How Tom Alder systematized LinkedIn engagement

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

27 Jan 2025$624k/Year From a Newsletter - How Aakash Gupta Grew His Newsletter From 0 to 105k in 3 Years. (#009)00:18:00

Get 30 proven strategies to grow and optimize your email list FREE >>

In 3 years, Aakash Gupta went from 0 to over 300k followers, 105k email subscribers, and $624k in annual revenue. This is a walkthrough of a deep dive I wrote into his growth story, which you can read here: https://growthinreverse.com/aakash-gupta/

On Wednesday, we're releasing the full interview with Aakash Gupta here, so stay tuned!

21 May 2025How He Turned a Free Google Doc into $1.2M + 18,000 Newsletter Subscribers00:50:29

Get 30 proven newsletter strategies to grow and optimize your email list FREE >>

"There is a strong, undeniable correlation between the number of emails you send and the amount of money you make." — Olly Richards

In this episode, Chenell & Dylan chat with Olly Richards — the founder of Storylearning.com and now a fast-growing personal brand — about exactly how he grew his personal brand from $0 and 0 audience to $1.2m and over 18,000 subscribers in 18 months. 

From his early days as a broke jazz musician to building a multi-million dollar language learning business, Olly walks us through the evolution of his business brain, the intentional pivot into mentorship, and the role of his newsletter in scaling it all.

We go deep into his email strategy, the content philosophies behind his newsletter, and how he leveraged high-leverage, low-effort marketing techniques to build a loyal audience — and then turn that audience into over $1.2m in revenue. If you’re building a business around your newsletter or thinking about launching a premium offer, you’ll want to hear how Olly layered mentorship, digital products, and events to create a flywheel that fuels itself.


→ Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

  • Olly’s transformation from language teacher to seven-figure business mentor
  • The origin and impact of his now-famous 118-page Google Doc
  • How that doc helped him attract 18,000 subscribers and generate $1.2M+
  • Why brand is the ultimate “cheat code” in an AI-driven world
  • His email newsletter philosophy — from long-form essays to raw, daily thoughts
  • The tools and cadence he uses to stay consistent (and inspired)
  • How he structures mentorship, masterminds, and digital products into a scalable business
  • The 60/20/20 revenue breakdown that funds his growth flywheel
  • Why most creators are missing the fundamentals of internet marketing
  • The one skill Olly believes every creator must learn to build a sustainable business

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

08 Jan 2025Spicy Newsletter Takes: Should You Really Do This? (#006)00:51:57

Get 30 proven strategies to grow and optimize your email list FREE >>

In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into some of the most polarizing newsletter topics. They share their experiences and opinions AND potentially *hot* takes.

Take your newsletter to the next level with GIR Pro >>
Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

  • Lead Magnets: Yes or No? How to make them work for you.
  • Double Opt-In Debate: Does it help engagement or kill your subscriber growth?
  • Cleaning Your Email List: 100% necessary—or more harm than good?
  • Referral Programs: Once a growth hack—do they still work today?
  • Paid Growth Strategies: Why you shouldn’t spend a dime on ads until you’ve nailed this one thing.
  • Newsletter Giveaways: Smart tactic or open-rate killer?
  • ...and more!

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

29 Jan 2025Scaling to 150k: The Secrets to More Paid Subscribers with Aakash Gupta (#010)00:47:45

Get 30 proven strategies to grow and optimize your email list FREE >>

"Collaborations are not optional. They’re the fastest way to grow a newsletter.” — Aakash Gupta, Product Growth

Chenell & Dylan sit down with Aakash Gupta of the Product Growth newsletter in this episode.

When Chenell researched & wrote her GIR Deep Dive on Aakash last year, he had just hit 100k subscribers. He's now grown to over 150k subscribers, publishes multiple times per week—and started a new podcast this past August. Aakash shares how he's grown his newsletter, where he focuses his energy, and how he manages the massive amount of content he's publishing. 

→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

  • Aakash’s intentional strategy for creating a durable business that he loves—why he’s in it for the long haul
  • The surprising role of collaborations in newsletter growth (and what Twitch creators taught him about success)
  • How Aakash is "optimizing for the internal share" and why he's doubling down on the strategy
  • Growth experiments: How sending more content affects paid subscriber growth
  • Launching a podcast while managing a newsletter: The trade-offs, lessons, and unexpected benefits.
  • Mastering SEO basics: How Aakash ensures his content stays discoverable (and what role backlinks play).
  • The paid newsletter promise: Why Aakash guarantees 10x ROI—or your money back.
  • What Aakash has planned for growth and product in 2025.

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

28 May 202530 Creators. 30 Days. 3,700+ Subscribers: How She Did It00:42:03

"I thought this would grow my list. It did—but the real win was something else entirely." — Chenell Basilio on her 30 Days of Growth experiment.

In this special episode of Growth In Reverse, Chenell & Dylan break down the whirlwind that was Chenell's 30 Days of Growth experiment. 

What started as a simple idea to improve my cross-promotions quickly snowballed into a full-fledged daily popup newsletter, complete with giveaways, podcast episodes, and a ton of valuable insights.


We dive into the gritty details—from the unexpected chaos of daily publishing and coordinating with 30 creators to the strategic plays that made the campaign a success. I also share the raw numbers, what I’d do differently, and how this experience has reshaped my approach to newsletter growth and content creation.

→ Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

  • Why Chenell launched a 30-day pop-up newsletter to improve cross-promotion tactics—and how she pulled it off in just two weeks
  • The exact structure and format she used to keep each daily edition short, tactical, and engaging
  • The referral system that brought in 20% of new subscribers and why the private podcast feed became a surprisingly powerful incentive
  • What worked and didn’t work with cross-promotion strategies, Substack distribution, and leveraging LinkedIn newsletters
  • How Chenell handled massive reader engagement, including 200+ thoughtful replies to a single welcome email
  • Lessons learned about launching under pressure, collaborating with other creators, and building a flywheel from content
  • The future of the 30 Days of Growth content—and how others can repurpose similar efforts for their own growth campaigns

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

26 Mar 2025One man. One newsletter. One Million subscribers: How Lenny Rachitsky did it.00:44:15

Get 30 proven strategies to grow and optimize your email list FREE >>

Lenny Rachitsky just crossed 1 million subscribers with his Substack newsletter, aptly named Lenny's Newsletter.

Chenell has written a few deep dives on Lenny (How he reached 377k subscribers, and how he got 18k paid subscribers).

So we thought it would be interesting to see what he's done to accelerate his growth to over 1M subscribers over the past few years—and share our biggest takeaways and reasons for his growth.

→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

  • Why we’re obsessed with Lenny’s story—and the moment his growth exploded
  • What separates his content from the rest (hint: exclusivity + deep research)
  • Using a mini-series as a content inflection point
  • Lenny’s “Ikigai” and expanding beyond just product content
  • The puzzle-piece approach to building a content library
  • His exact strategy to get from 100 to 1M subscribers
  • Substack recommendations: how 5,000+ newsletters helped him explode
  • Podcasting as a high-ROI content machine
  • Why guest posts became his growth and quality engine
  • Key takeaways you can apply: quality, consistency & “stick-with-it-ness”

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

22 Nov 2024Coming soon... the Growth In Reverse podcast!00:00:50

Hitting 50k newsletter subscribers isn't easy. But the Growth In Reverse podcast reveals how newsletters are doing it. Chenell Basilio has spent the past 2+ years and thousands of hours reverse engineering how the biggest newsletter creators in the world have grown audiences of 50,000 to 1M subscribers—and beyond. Join Chenell and her cohost Dylan Redekop every week to learn the most effective and unique newsletter growth strategies, hear from other newsletter experts, and figure out how to turn your newsletter into a profitable business. Check out the newsletter of the same name at growthinreverse.com → 

11 Dec 2024The Biggest Mistakes We See Newsletters Making (#002)00:31:14

Get 30 proven strategies to grow and optimize your email list FREE >>

#002 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan cover the 12 most common mistakes they see newsletter creators making—and how to fix them.

Get the full list of mistakes and 75+ newsletter growth tactics here: https://growthinreverse.com/mistakes
Start collecting testimonials for free with Senja: https://growthinreverse.com/senja

KEY TAKEAWAYS

  • Mistake #1: Poor Format & Content
  • Mistake #2: Hiding your subscribe form
  • Mistake #3: Too many other links
  • Mistake #4: Unclear value
  • BONUS Mistake: Not collecting social proof
  • Mistake #5: Not sending a welcome email
  • Mistake #6: Using the same welcome sequence for everyone
  • Mistake #7: Ignoring social media
  • Mistake #8: Not partnering with other creators
  • Mistake #9: Not using lead magnets
  • Mistake #10: Not thinking about revenue soon enough
  • Mistake #11: Too many revenue streams (at first)
  • Mistake #12: Promoting with sponsors & affiliates you don’t believe in

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

09 Apr 2025How “IV Content” Fuels the Fastest-Growing Newsletters—to 50k and Beyond (NMS Talk)00:25:43

Get 30 proven strategies to grow and optimize your email list FREE >>

This special edition of the Growth In Reverse podcast is the full live talk I gave at the Newsletter Marketing Summit in Austin TX this past February.

Over the past two years, I’ve studied the growth of the most successful newsletters in the world—those who’ve hit 50,000+ subscribers—and I noticed something interesting.

There's one thing every single one of them has in common. It's not some sexy growth hack or a secret referral program. It’s something way more powerful and often overlooked.

In this episode, I walk you through that key insight, plus I break down the proven tactics that top creators are using today to grow their lists without relying on social media.


This talk might just change how you think about newsletter growth entirely.


→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

  • Why it’s easier than ever to hit 50k subscribers (and what’s changed in the last 3 years)
  • The “IV Content” framework: what insanely valuable content really looks like
  • The 5 (maybe 6!) categories of content that trigger growth
  • How top creators like Yossi Levi and Justin Moore craft content people have to share
  • The secret weapon of every successful newsletter? People.
  • Creative collabs and the genius of Maya Voje’s newsletter placement strategy
  • CJ Gustafson’s “triple stack” approach to paid guest content (so smart)
  • Crowdsource your way to credibility: what Chris Hutchins did to build a top 10 business podcast
  • The final takeaway: Be subscribe-worthy (and stop chasing the wrong questions)

DEEP DIVES & LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

19 Feb 2025Beyond Sponsorships: The Most Unique Newsletter Revenue Streams00:37:57

Get 30 proven strategies to grow and optimize your email list FREE >>

What are the most popular revenue streams for newsletters?
And how many revenue streams do most newsletters have?

Chenell & Dylan review the revenue stream stats from the 66 Deep Dives that Chenell's published for Growth In Reverse. They reveal what the 3 most common revenue streams are—but then they unearth the lesser-known revenue streams that newsletter creators are sleeping on.

→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

  • The top three revenue streams from 66 newsletter case studies
  • Why courses are the natural next step for many creators
  • The genius of paid guest posts: The triple-stack approach
  • How software tools can be powerful lead magnets and revenue streams
  • Flipping newsletters for profit
  • The secret paid newsletter model that generated $50K from 471 subscribers
  • ...and more!

DEEP DIVES & LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

10 Feb 2025He Built a 6-Figure Empire Teaching Google Sheets: Ben Collins Deep Dive00:21:43

Get 30 proven strategies to grow and optimize your email list FREE >>

Ben Collins has built a successful business and a newsletter with over 50k subscribers that earns him a comfortable living. Later this week, Dylan and I talk to Ben about how he can continue to grow the newsletter and get over the growth plateau he's currently facing. 

Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/
Join a community of others building their newsletters: https://growthinreverse.com/pro/

***

LINKS MENTIONED
• Ben's newsletter and website: https://www.benlcollins.com/
• Ben's deep dive: https://growthinreverse.com/ben-collins/
• Check out ALL the Growth In Reverse Deep Dives → https://growthinreverse.com/archive/

***

Subscribe to the Podcast 👇
• See all podcast episodes: https://growthinreverse.com/podcast/
• Apple Podcasts: https://podcasts.apple.com/us/podcast/growth-in-reverse/id1781118823
• Spotify: https://open.spotify.com/show/5jVjX6RUEFy3vlfr8RGxlF

***

Connect with Chenell:
→ https://www.linkedin.com/in/chenellco/
→ https://bsky.app/profile/growthinreverse.com
→ https://x.com/chenellco
📬 https://growthinreverse.com

30 Dec 2024Grow Your Newsletter WITHOUT Social Media (#005)00:44:12

Get 30 proven strategies to grow and optimize your email list FREE >>

In this episode of the Growth In Reverse podcast, Chenell & Dylan review how some popular newsletters grew without social media —and share how you can do the same.

Get free access to 75+ newsletter Growth Levers here: https://growthinreverse.com/growth-levers-library/
Start collecting testimonials for free with Senja: https://growthinreverse.com/senja

LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

23 Apr 2025The Cross-Promo Playbook: Strategies That Actually Work (Without Wasting Time)00:48:04

Get 30 proven strategies to grow and optimize your email list FREE >>

We're diving into one of the most underrated growth strategies out there: collaborations and cross-promotions. 

Whether you're building a newsletter, launching a podcast, or growing a YouTube channel, collabs are one of the most high-leverage plays you can run — and we break down exactly how to do them right.

We get into real-life examples, from simple newsletter swaps to co-created content that drives thousands of subscribers (even when you're the smaller creator). We also talk through common mistakes we’ve made, what to watch out for, and how to build a repeatable system that makes these partnerships easy and effective. If you're feeling burned out by social algorithms or just want more control over your growth, this one’s for you.

→ Take your newsletter to the next level with GIR Pro >>

KEY TAKEAWAYS

  • Why social platforms aren't cutting it anymore—and why we're bullish on collaborations
  • The basic newsletter swap (and why it's still effective)
  • Creative cross-promo formats beyond the typical swap—articles, email courses, and more
  • The Alex Garcia x Pat Walls YouTube/article collab that brought in thousands of subscribers
  • Why adjacent audiences are the sweet spot
  • The myth of audience size: why alignment > numbers
  • Chenell's horror story: zero subscribers from a 4K list cross-promo
  • Co-created content: The powerhouse play that helped Maja Voje go from 3K to 15K subs
  • CJ Gustafson’s “quadruple stack” strategy that gets him paid + subscribers
  • How to keep collab partners happy (especially if things don’t go as planned)
  • The no-BS guide to tracking your collab results
  • Tools, systems, and blurb templates that’ll save you time and headaches 

DEEP DIVES & LINKS MENTIONED

FOLLOW ON SOCIAL

OUR NEWSLETTERS

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

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