Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast (Louis Grenier | Marketing & Branding)
Explore every episode of Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 02 Jan 2024 | This Rookie Won Over Celebs, Grew to 300k Fans, & Became #1 in Her Niche [Here’s How] | 00:49:07 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** A mother of three and author, Rosey Davidson is the Founder and CEO of Just Chill Baby Sleep, a UK-based infant sleep consultancy specialising in straightforward, no-BS advice for parents. Starting her business from her kitchen table, Rosey won over celebs, grew to 300k fans, and has risen to become the UK's top Sleep Consultant. Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 23 May 2023 | The Art & Science of Marketing Campaigns that Speak to the Brain | 01:00:55 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In today's episode, I dove headfirst into the thrilling world of effective campaigns with none other than the Queen of behavioral science, Nancy Harhut. Together, we peeled back the curtain to reveal how we marketers can sprinkle some hardwired behavior magic into our messages so they stand the f*ck out. We unpacked the nitty-gritty and unraveled what makes us tick as humans. Topics Covered:
Resources Mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 19 Mar 2024 | The BS-Free Guide to Building Communities That Last More Than 3 Months | 00:57:21 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In this episode, Circle co-founder Andy Guttormsen cuts through the fluff to share his hard-earned lessons on building communities that last. No BS, just real talk and proven tactics to help you create a thriving group that stays engaged past the 3-month mark. Andy exposes the hard truths and gives you the tools to foster genuine, long-term commitment. Whether you're a pro or just starting out, this no-nonsense guide is your key to unlocking the staying power your community needs.
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 05 Mar 2024 | How to Find Undiscovered (Yet Profitable) Niches | 00:54:15 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field. Emily's story is nothing short of inspiring. This episode is a blend of heartfelt storytelling and hardcore business strategy. In this episode, you’ll learn:
Resources and Recommendations:
Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 12 Sep 2023 | 0 to 1M Podcast Downloads: 7 Battle-Tested Tips From Two Expert Hosts | 00:55:28 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Strap in as we dive into the gritty underbelly of podcasting, with hosts who've been in the trenches for years: Phill Agnew from Nudge (UK’s top marketing podcast) and yours truly. We rip apart the myth that a few spare hours a week can make you a podcast sensation, explore the high-wire act of balancing a full-time job and a side hustle, and unearth the kind of grit it takes to keep the mic hot for years. This episode is your wake-up call—it's not just about time; it's about how much of your soul you're ready to invest to grow your audience and get to 1M downloads and beyond. Topics Covered: *** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 09 May 2023 | From Burnout to $30M Success: Lessons in B2B Marketing That Work | 01:01:47 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Everyone Hates Marketers is back after 798 days (!) of radio silence — without a new interview published. In the first episode of Season 3, I chat with Amrita Mathur from Superside. We discuss how investing in mass marketing early can make (or break) a company. Amrita shares how she burnt out at a previous job before joining a creative-as-a-service company, how Superside grew from 450 customers to $30 million in revenue (four times each year), and why marketing is often overlooked in the B2B industry. Topics mentioned:
Resources mentioned: *** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 23 Apr 2024 | Know Your "Enemies" — A Practical Guide to Competitive Intelligence | 00:56:16 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount.
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 13 Feb 2024 | How To Have the B*lls To Do What You REALLY Want | 00:55:34 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Tadhg Hickey is an Irish comedian and the author of the book A Portrait Of A Piss Artist As A Young Man. His satirical humor made him sell out most of his shows touring in the UK and Ireland. Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 06 Jun 2023 | The Dark Horse Effect: How to Create a Brand That Buries Your Competitors Alive | 00:59:00 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In 2023 a weary customer goes missing in the thickly wooded forest of deceased, indistinguishable marketing agencies. All that can be found are decrepit and horrifying websites with ghastly logos, zombified PPC, and the rotting smell of putrid SEO. In today's horror story, there are no safe spaces in the light; instead, we must summon the Dark Horse and ride into the darkness. Cover your eyes as we speak with John Keating and Jennifer Sloan on how polarizing your brand and slashing away the status quo can lead to spine-chilling marketing that buries your competition alive.
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 16 May 2023 | How to Navigate the Most Uncertain Time in History (While Becoming Less Anxious & Avoiding Burnout) | 01:08:51 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In this episode, I chatted with Sam Conniff, the creator of Uncertainty Experts. We dove deep into why it's so crucial to acknowledge and handle life's uncertainties. Sam also shared his unique approach to understanding uncertainty. One of the highlights was learning about his partnership with a science lab focused on making more thoughtful choices during unpredictable times. Topics mentioned: [00:01:41] Coping with uncertainty. Resources mentioned: *** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 19 Dec 2023 | 4 ½ Psychological Biases Every Marketer Needs to Know | 00:49:25 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Richard Shotton is a pioneer in applying behavioural science to marketing. He started his career as a media planner, handling esteemed accounts like Coke, Lexus, and comparethemarket, before founding Astroten, a consultancy dedicated to leveraging behavioural science in marketing. With a robust twenty-three-year tenure in the marketing domain, Richard has been instrumental in helping brands such as Google, Mondelez, and BrewDog navigate their challenges. His book, "The Choice Factory," has captivated readers in fifteen languages, teaching how behavioural science holds the key to resolving business challenges. Following this success, his latest book, "The Illusion of Choice," was released in March 2023, further cementing his influence in the field. Adding to his accomplishments, Richard attained an associate position at the Moller Institute, Churchill College, Cambridge University, in 2021, affirming his dedication to advancing the understanding and application of behavioural science in academia and the marketing landscape. Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 16 Jan 2024 | How April Dunford Built a 7-Figure Solo Consulting Biz | 00:53:53 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In today's episode, you will learn how the most charismatic and no-nonsense consultant in the tech marketing space has built a 7-figure business, flying solo. The story goes like this. On December 15, 2017, an email from a Canadian friend landed in my inbox, “If you're looking for suggestions for upcoming interviews, have you looked into April Dunford? She's a marketing executive who's now focusing on consulting practice and positioning for startups. At every conference I've heard her speak at, she has literally blown everyone else out of the water. She's got a unique mix of saucy wit and laser-sharp insight honed over years with the big boys of the tech space. And I think her communication style would lend itself well to your approach to interviews.” And so I did interview her. Twice. Then, I watched from the sidelines as April rose to the top of the B2B marketing world. But I never got to ask the questions I REALLY wanted to ask her… Mainly: “How did you do it? How did you become the most famous B2B marketing expert in less than five years?” Until today… Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 03 Oct 2023 | The Banana Principle: Why Loyalty Programs Are Rotten To The Core | 00:37:16 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Unlock profitable growth by mastering evidence-based marketing principles shared by a marketing maverick who has been catapulting brands to new heights for over fifteen years. Wiemer Snijders, a sought-after guest lecturer across Europe’s elite business schools and author of a game-changing book, "Eat Your Greens," holds the keys to unlocking profitable growth. Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 09 Jan 2024 | How to Embrace Your Weirdness & Make Money From It | 01:03:14 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Chrissy Flanagan is an innovative and weird political adviser turned "Sausage Queen" and founder of Chaotic Social. After her long-term relationship ended, Chrissy sought new connections in a pottery class but found herself feeling isolated. This inspired her to create a unique social platform for adults to meet and bond over unconventional hobbies. Chrissy's classes, ranging from creepy doll making to beginner's stand-up comedy, are more than just learning experiences; they're a novel way to develop friendships in adulthood. Her approach is a breath of fresh air in adult socializing, making her a visionary in creating new forms of community. Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 24 Oct 2023 | Toxic Hustle: When Business Ambition Eats You Alive (Almost) | 00:56:19 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** What exactly is the stair-stepping approach to succeeding in business? Founders and Co-Founders alike all share similar struggles, no matter what industry they’re in. Whether it’s SaaS, marketing, or eCommerce, there are universal obstacles they all have to overcome. Corey Haines is the Co-Founder of Conversion Factory which, in their own words, is ‘the only product marketing agency for growing SaaS teams accessible on a subscription.’ He’s an impressive guy with an extensive career in marketing, and most importantly, he cuts through the bullsh*t, and he’s not afraid to be open and honest about his entrepreneurial struggles, a breath of fresh air in this ‘grindset’ society. Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 01 Aug 2023 | How to Become THE Apex Marketer (7 Evolutionary Principles) | 00:47:46 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Ditch the jargon jambalaya and grab your mental machetes. We're hacking our way to the primal, thumping core of what your people crave. Tim Ash's a wizard at excavating deep-rooted instincts through evolutionary psychology and weaving them into marketing that works. Strap in for a wild ride to your niche, where we strip back the fluff and awaken the ancient sales tactics lying dormant within us. It's time to become the Apex Marketer. Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 07 Nov 2023 | How to Impress Every Time You Speak (5 Unusual Public Speaking Tips) | 00:47:08 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Even industry experts in any field struggle with public speaking; it’s not something that comes naturally to everyone, so don’t feel disheartened or embarrassed over it. But how do we turn that very fear and anxiety into confidence? Nausheen Chen, Public Speaking Coach at Speak as a Leader, is an absolute legend in the world of public speaking who turns anxiety into confidence within just eight weeks. As luck would have it, she’s also my guest on today’s episode! Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 12 Mar 2024 | Why So Serious? 5 WILD Ways to Generate Money-Making Ideas | 00:54:05 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Throw out the old rules. Jocelyn Brady, the Brain Lady, shows you five wild ways to think up ideas that pay off. This is about getting real results by letting loose. No more boring meetings or dry strategies. Gear up for a straight-talk journey to where the real magic happens in business: your imagination.
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 12 Dec 2023 | How to Build an Authentic Social Presence Without Sounding Like a Bro | 00:47:35 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Meet Erica Schneider, the incredible force and wordsmith phenomenon who's reshaping the marketing world with her authentic, no-BS approach. As the former Head of Content at Grizzle and current Co-Founder and Instructor at Power Your Platform, Erica's impact on the industry is undeniable. With over 3 million words under her belt, she's a revolution in action. Her anti-bro, anti-clickbait stance is not just refreshing; it's a breath of fresh air in a market often clouded by gimmicks. Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 30 Jan 2024 | How to Have Better Ideas (Lessons From The Onion’s Creator) | 00:52:45 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Scott Dikkers, the founder of the world’s first humour publication, The Onion, will teach you to grow your brand the wrong way and still make it stand the f*ck out. Scott wrote and developed TV projects that sold to MTV and Comedy Central, won over 30 Webby Awards, and now teaches others to be funny at howtowritefunny.com. Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 27 Feb 2024 | Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow | 00:57:59 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** For a decade, Heidi Weinberg has been a successful freelance fashion designer. Now, she helps other fashion designers get paid by focusing on a narrow market and going ULTRA-NICHE. She is also the podcast host of Fashion Designer Get Paid who, after going through a rebranding process via market research and strategic positioning, elevated her podcast to the top rank. In this episode, Heidi talks about the importance of not being afraid of niching down and how proper positioning can radically change the growth of your business! Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 31 Oct 2023 | How Jonathan Stark Runs a $400k Business Working "Just 5h/Week" | 00:57:16 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Forty-hour work week? Sack that off. Our recent guest is here to tell me how he achieved pure financial freedom and runs a $400k business working just 3-5 hours a week, all whilst doing away with the concept of charging money for time. I know, I know, it sounds too good to be true, but all amazing stories start off that way. Jonathan Stark is the “ditching hourly” guy, where he teaches independent professionals how to make more money without working more hours. Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 16 Apr 2024 | How to Make Products That Stick (With PepsiCo's Chief Design Officer) | 00:55:07 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything. It sounds a bit cliché, doesn't it?
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 02 Apr 2024 | How to Find SPICY Angles That The Right People Cannot Ignore | 01:02:09 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention. Some key takeaways:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 17 Oct 2023 | Stop The Scroll, Start The Sale: 7 Ways To Build An Audience Of Future Buyers | 00:59:19 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Dive into the 7 F's of building an audience of future buyers with "The Customer Whisperer," Katelyn Bourgoin. The brain behind a newsletter of 58,000 smart marketers, she sheds light on the complex factors influencing buying decisions. Having captivated an audience of 123K followers on Twitter and 60K on LinkedIn, Katelyn stands out. Learn from Katelyn’s insights and transition from simply targeting customers to deeply understanding and resonating with their buying motivations. Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 18 Jul 2023 | How to Write a Business Book With SOUL (AI Can't Touch This!) | 00:47:41 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** I chat with Vicky Quinn Fraser about the vital role of human creativity in writing, even in an AI-dominated world. Vicky emphasizes the significance of micro books, going beyond short-lived blog posts and offering an in-depth exploration of ideas. She shares her belief that a good book should challenge readers' thoughts and offer fresh perspectives. She believes writing isn't about perfection, but starting, accepting initial drafts, and improving over time. This is not your typical writing 101 - it's a heart-to-heart about the art and soul that AI just can't touch. Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 07 May 2024 | How to Build a Content Strategy That "Drives Pipeline" | 00:54:09 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing.
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 26 Sep 2023 | How To Get a Damn Marketing Job | 00:43:22 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Step into the arena with Erika Klics, “a self-proclaimed SaaS nerd, unapologetic LinkedIn addict, and Job Search Strategist for the Tech Industry”. With a track record of spearheading talent drives for powerhouses like Zapier, she's not your average strategist; she's the real-deal guide for cutting through the cluttered job market. In this episode, Erika spills the beans on landing top-tier marketing roles in a highly competitive field. If you're a marketer tired of fluff and looking for a clear path to success, this episode is your no-bullshit battle plan! Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 19 Sep 2023 | Joe Pulizzi's 10 Commandments: How to Build Your Content Marketing Empire (Godfather Style) | 00:39:30 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Ready to be the Don of content entrepreneurship? Sit with Joe Pulizzi, the man who wrote the playbook. No B.S., just raw, actionable steps to dominate. Learn the common pitfalls, nailing your audience, and the "listening post" tactic. It's not just an episode; it's your roadmap to being the godfather of your content empire. Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 23 Jan 2024 | How to Shake Up Industries That Hate Change (4 Principles) | 00:40:02 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Stacey Schumacher, founder of the Texas Coalition for Animal Protection (TCAP), knows how tough it is to bring new ideas to old-school industries. In this episode, she shares four basic rules that helped her change animal protection for the better. If you're trying to shake things up, Stacey's story and advice might just be what you need. Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 25 Jul 2023 | Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging | 00:40:01 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Join me as I dive into the trenches with wordsmith Eden Bidani. Forget the buzzword baloney. Today, we're getting our hands dirty with the raw, pulsating heart of what your B2B customers truly hunger for. Eden's an ace at unearthing deep-seated desires through brand archetypes and spinning them into a messaging web that catches customers rather than scaring them off. Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 21 Nov 2023 | A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business) | 00:47:13 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** He transformed his online education business from losing money to profiting several million dollars in a year by revisiting and refining his strengths in personal branding. After a bold and probably crazy decision, including a complete team restructuring, he turned his business around. His name? Jonathan Goodman. The Founder of Personal Trainer Development Center and Author of Ignite the Fire joins me today to share how he managed to save his business and reach success. Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 30 May 2023 | The Viagra for Lifeless B2B Messaging: How to Keep Your Clients Satisfied & Coming Back for More | 01:07:03 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In this episode, we examine why projectile vomiting the voice of your customer and getting lost in the fringe keeps you from finding the tender spots. Our guest is a no-nonsense B2B messaging strategist, extrovert, and multilingual wine snob who understands what it means to gain visibility in a sea of choices. Diane shares how impactful messaging comes from joining the conversation in the customer's mind while stripping away layers of traditional strategies that blunt your edge. [00:01:01] Messaging vs. copywriting. *** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 21 May 2024 | Professionalism is Killing Your Brand: Here's the Cure | 00:59:40 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Corporate speak sucks. Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand.
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 30 Apr 2024 | 25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin | 01:04:52 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn.
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 06 Oct 2023 | [BONUS] The Secret Psychology Behind Movie Trailers | 00:37:57 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** This is a bonus episode courtesy of my brother from another British mother, Phill Agnew, host of the Nudge Podcast. Turns out, there's a winning formula that turns any trailer into a blockbuster smash hit. And today, Phill reveals what it is. He's spent way too long watching trailers, and way too much money creating his own faux-trailer for my imaginary Hollywood hit. Tune in to hear it. - Blindsight book https://www.popneuro.com/book *** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 06 Feb 2024 | How to Build an UNIGNORABLE Personal Brand | 00:46:35 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Matthew Lesko, America’s #1 grant expert known for always wearing a question mark suit, will help you carve a niche for yourself in a super boring and "professional" industry by "throwing your own party." For over 48 years now, Matthew has been helping Americans get free money. He has also written 100 books on how to get money from the US government. Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 14 Nov 2023 | How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz | 00:55:14 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan. Allan Dib is my latest guest on Everyone Hates Marketers, and, as an entrepreneur who built a multi-million dollar coaching business on the back of a book, there’s no one better for me to talk to this week. Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 27 Jun 2023 | Elevate Your Voice: How to Craft a Brand Presence That Clings Like a Fart in a Lift | 00:53:56 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** "Your brand voice should be like a fart in a lift... Absolutely, inescapably, everywhere." This quote sets the stage for this episode with Bethany Joy, a brand voice strategist. We talk about finding your voice as a brand and making it stick, the symptoms of a poor brand voice, the importance of authenticity, and how to embed your voice into your business. Tune in to learn how to find your brand's voice and make it... absolutely, inescapably, everywhere. Topics covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 09 Apr 2024 | Stop Wrestling With Pricing: How to Set Prices Customers Want | 01:01:24 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It’s not about changing the price but how you show it.
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 20 Feb 2024 | How to Grow an Audience When No One Seems to Listen | 00:53:05 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In the eye of the pandemic storm, Zeke Sky didn't just keep his music alive; he transformed it into a powerhouse brand. This episode dives into how a metal guitarist mastered the art of branding and marketing amidst global chaos. From crafting a unique brand identity to engaging a dedicated fanbase, Zeke's journey is a masterclass in marketing resilience and creativity under pressure. In this episode you'll discover:
Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 10 Oct 2023 | Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging | 00:50:04 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Delve into the insights of the Jobs-To-Be-Done theory with its advocate, Bob Moesta. As the mastermind behind over 3,500 product launches and the President & CEO of The ReWired Group, he offers a fresh perspective on understanding customer needs. Having worked alongside the renowned Professor Clayton Christensen and as the Co-Founder of Laser Ventures, Bob is here to guide you on how to transition from just selling to genuinely helping customers in their journey. Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 26 Mar 2024 | How to Craft a Life & Career That Lights You Up (F*ck The Playbooks) | 00:56:53 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Paul Millerd, author of "The Pathless Path," shares his unconventional journey of designing a life and career that lights him up. Tune in for some eye-opening insights and refreshingly honest perspectives, including:
If you're looking to blaze your own unique career path and create a life that lights you up, Paul's experiences and insights offer valuable food for thought. His story challenges conventional notions of success and invites you to consider what really matters to you in your work and life.
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 14 May 2024 | Funnels Don't Build Businesses: Here's What Does | 00:59:13 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 28 Nov 2023 | Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries | 00:48:54 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Imagine starting a business with just $250 in your account, no knowledge of the industry you want to get into, and then turning it into a multi-million dollar brand with marketing that will blow the competition out of the water.
Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 13 Jun 2023 | How to Create Things People Want to Pay For in 24 Hours (Or Less) | 01:04:26 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In this episode, we dig our heels deeply into our strokes of brilliance and return to our native instincts. Our guest, farm animal whisperer, K-pop fan, and brain-dead ex-entrepreneur, Ryan Kulp, ruptures conventional thinking by leveraging our emotional and analytical brains to quiet our inner imposter. Ryan challenges our forethought and unearths the magic in spontaneous thinking to cultivate meaningful products. He unveils practical strategies for creating things (and selling them) within 24 hours. Topics mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 20 Jun 2023 | The Maverick's Guide to a Healthy Consulting Practice (6 Principles) | 00:59:59 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In today's episode, we pull up a chair with David Baker, "the expert's expert." Watch out for the siren call of unhealthy practices — the slim profits, the trickle of referrals, the specter of ennui. Baker, armed with the wisdom earned across multiple consulting battlegrounds, teaches us the potent duo of listening and insightful questioning. Draw from the well of Baker's knowledge as he shares battle scars and trophies from his dynamic career. Topics covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 04 Jul 2023 | 'Oh SH*T, That's Good!' — 5 Ways to Craft Unignorable Content | 00:46:48 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** "I don't write the things like, "Are you struggling to get more leads?" That's not interesting or fun. I don't think anyone reads that and says, "Oh, I need to read more!!" Content marketing powerhouse Amanda Natividad joins me to discuss how to create "Oh sh*t, that's good" content. She's the VP of Marketing for SparkToro (Rand Fishkin's latest baby). She has ten years of experience in marketing across many, many different fields. But don't call her an influencer. Topics covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 05 Dec 2023 | How to Build A Marketing Community (Without Spam Or Pyramid Schemes) | 00:50:09 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** There’s nothing wrong with setting up a community and making money from it, but it should never be built with that at the forefront, otherwise, you run the risk of it becoming a cesspit of spam, pyramid schemes, and affiliates. A community is in no way a sales funnel – it’s a place for people to connect, talk, and network. Today, we’re joined by Lottie Unwin, Founder of Up World & Brand Hackers, to discuss why she set up her community, how marketing has impacted her life, and the lessons she’s learned from her extensive career in the industry. She also delves into her organic growth plan, which turned out to be rather successful! Topics Covered:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 11 Jul 2023 | How To Come Up With Love-At-First Sight Brand Names (+ The Rookie Mistakes To Avoid) | 00:46:23 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** We're plunging headfirst into the riveting world of brand name mastery with Alexandra Watkins, the ingenious, rule-defying force behind the naming company Eat My Words. She's sharing her high-voltage secrets on avoiding amateur missteps that stink worse than a forgotten lunch box, the unexpected peril of focus groups, and the ultimate, nerve-racking acid test for your brand name.
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 08 Oct 2019 | 10 Steps to Reposition Your Product When Your Customers Don’t “Get it” | 01:01:37 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** What do you do if your customers just don't "get" your product? My guest today is Jane Portman, UI design expert, and co-founder of Userlis. We talked about why Userlist initial positioning didn't work, and the ten steps Jane and the Userlist team took to develop a new product positioning. From recruiting customers, to running customer interviews, and discovering the patterns and themes amongst qualitative data. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 26 Dec 2017 | 2017 in Review: Stats, Mistakes Made, Lessons Learned | 00:46:43 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Today’s episode is a special edition of Everyone Hates Marketers where I will share behind the scenes knowledge such as the story behind the podcast, never before shared listener stats, and go through the main lessons I’ve learned since starting the show. I’ll also make special mention to those who have reached out to me and given feedback to help improve the podcast along the way. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 10 Jul 2018 | 26 Ways to Stand Out In Your Customer’s Mind with Ulli Appelbaum | 01:03:12 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Why should companies and marketers care about brand positioning? Positioning is one of those “marketing buzzwords” that gets tossed around a lot. But if you dig into what the term really means, it’s about making your company occupy a distinct place in people’s minds. After analyzing 1,200 case studies, Ulli Appelbaum identified 26 types of brand positioning you can use to stand out. My guest in episode 70 is Ulli Appelbaum. He’s lead the strategy departments for some of the world’s biggest marketing agencies over the last 20 years and has created a brilliant method for determining your positioning: Positioning-Roulette. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 18 Apr 2017 | 3 Content Marketing Techniques to Get More Visitors & Leads | 00:58:45 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Do you want more online visitors and more leads? Justin McGill describes in this episode 3 content marketing techniques to help you achieve this result. Justin McGill is the Founder of LeadFuze, an online service to help businesses to generate more leads online. He’s also the host of the podcast Zero to Scale, where he and his co-host discuss their journey building profitable businesses. Listen in as Justin shares his experiences as an entrepreneur and specific marketing techniques he’s used to grow his business. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 16 Apr 2019 | 3 Mistakes Growth Marketing Teams Make (+ How to Avoid Them) | 00:56:57 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Building a marketing team is hard—especially when you're in the early growth stages of your business. In the beginning, you're still identifying which marketing activities work while you're building a team at the same time. But there a few common mistakes you can avoid with your team that we're going to discuss today. We're joined by Jake Stainer, the former Head of Growth at Typeform and current Head of Digital Growth for TravelPerk. In this episode, Jake shares the biggest lessons he learned about growing a marketing team during his time at Typeform. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 26 Jun 2018 | 3 No-BS Principles for Unforgettable Marketing with Margo Aaron | 00:57:21 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Why are so many marketers bad at marketing themselves? This episode of the podcast tackles an issue most entrepreneurs face at some point: the art of self-promotion. When it comes to marketing ourselves we get uncomfortable. Nobody wants to be another asshole selling our products or services online. That’s why when I came across Margo Aaron’s website, I knew I had to get her on the podcast. She’s a copywriter who fell into marketing by accident after beginning her career in psychological research. If you’ve ever felt guilty about marketing, not giving your hustle enough time or self-promotion--I think you’re going to gain a lot from this interview.
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 29 Oct 2019 | 3 Principles to Future-Proof Your SEO Strategy | 00:54:58 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Is your SEO strategy specific enough? Are you trying to reach your customers, or solely tricking Google’s algorithm? My guest today is SEO expert and growth consultant Eli Schwartz. We talked about the importance of specificity in SEO, why over-reliance on paid acquisition can backfire, why SEO is less about marketing and more about the user experience, and more.
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 12 Feb 2019 | 3 Reasons Why Your Content Sucks (And How to Fix It) | 00:51:11 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In this episode, you'll learn tips for sharing content that makes a dramatic impact on your business. Kevin Lund joins the podcast to explain what companies usually get wrong in their content marketing, and ways to create content that attracts customers and drives results. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 19 May 2020 | 3 Steps to Repurposing Your Content for Every Channel | 00:56:03 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In this episode, I talk to a real risk-taker, Harry Dry. He's done his research, knows his channels, and he's even grabbed the attention of Kanye West.He also runs Marketing Examples, a company who, surprisingly enough, provides a selection of real-world marketing examples. He has a gift for repurposing content depending on the channel and in today's podcast, he takes you through the process step-by-step. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 30 Jan 2018 | 3 Steps to Write Copy That Converts with Joanna Wiebe | 00:59:47 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Who is Joanna Wiebe? Joanna Wiebe is the original conversion copywriter. She’s the co-founder of Copyhackers and Airstory.co, and she’s written for companies like Wistia, Buffer, Crazy Egg, Shopify, and more.If you’ve ever struggled to write copy for your landing page, you’ll want to learn from Joanna. Tune into our interview for her step-by-step guide to better customer research, more authentic writing, and increased conversions for your business. What is Copy Hackers? Copy Hackers is where startups and marketers go to learn how to write persuasive website and email copy. Joanna teaches all things copywriting, growth marketing, and how to run a profitable freelancing business. Topics covered: Conversion copywriting is about moving somebody to take action. Your role is to convince someone to say yes to your offer—whether it’s buying your product, signing up for your email list, or clicking a link to read your latest blog post. According to Joanna Wiebe, it’s all about getting inside people’s heads.The difference between writing persuasive copy and “meh” copy is how much you focus on your audience. You should be thinking about your audience the entire time you’re writing copy. It’s not about the words you would use to describe your product.What words does your audience use? How do they talk about what you’re selling? Writing copy that converts means you find out how your prospects talk about their objections, their problems, and what they’re going through in life. You find those words and phrases in your research—and put them into a framework that’s designed to make people say yes.In this interview, Joanne walks you through all three steps in detail. Step 1: The best copywriting starts with research and discovery.In fact, this is the most significant part of the entire process. It’s simple. Start with customer interviews and zero in on the parts you hear that are interesting. What are the things that make you pause and take notice?When you’re really looking for messages and the order you want to put them in.If you can’t do one-on-one customer interviews, you can send out surveys or dig into a process Joanna calls review mining. The point is, you’re never starting from scratch when it comes to copy. You’re just organizing raw, voice-of-customer data. Step 2: How do you organize your messages on the page?In this step, Joanna shares the frameworks she uses to pull the copy together. Her favorite is PAS, or Problem, Solve, Agitate. This method opens with the problem that’s being solved—and agitates it so your reader really feels these pain points.If there’s no major pain point, you can turn the classic framework AIDA. It stands for Attention, Interest, Desire, and Action. You start organizing messages based on what will grab your reader’s attention. Step 3: The final step is editing. This is where you sweep through your messaging and edit it to prepare for AB testing. All you’re doing is taking the clunky voice-of-customer data and making sure it sounds smooth (but still sticky).In this interview, Joanna reveals her process called The Seven Sweeps. You’ll learn the 7-step framework for executing a fast-moving copy review, so you can edit quickly and confidently. Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 29 Jan 2021 | ["Hot Seat" Group Coaching Replay] Learn to Stand Out in 113 Minutes | 01:57:26 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** "How do you make people instantly understand what you do? How to become an authority in my field? How to create content that doesn't sound like everyone else? How to stand out as a job candidate? How to stand out from massive competition?" This is a sample of the questions I've answered during a free + live "hot seat" coaching session (that took place on Jan 27, 2021). I was so frustrated by empty advice from so-called experts on differentiation that I organized this webinar to help consultants, entrepreneurs, in-house marketers get unstuck and stand out with real, actionable advice tailored to their needs. If you want to go further to make your product/service radically stand out, check out my 8-week high-intensity program (applications for the next cohort open Monday, Feb 1st): EveryoneHatesMarketers.com/stfo *** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 15 Aug 2017 | 4 Ethical Growth Marketing Ideas to Test in Your Business | 00:52:57 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** My guest today is marketer Josh Fechter, formerly of Autopilot marketing automation tool, who has recently created his own agency Badass Marketers and Founders. He is also an entrepreneur who has learned many lessons from his previous startup ventures. I found Josh on his agency’s Facebook Group and was blown away by the amount of free information he shared, including google drive folders full of google docs with his tactics, strategies and thoughts. If you are looking for new and innovative marketing ideas to test and grow your business, this episode is for you.
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 11 Feb 2020 | 4 No-BS Steps to Launch A Successful Newsletter | 01:03:57 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Do you have a newsletter, or thinking about creating one? If you’re still unsure about how to start or grow it, then this episode is for you. This week we are joined by Josh Spector, social media marketing and business consultant who has worked with The Oscars, New Line Cinema, actors, podcasters, and more. In this episode, you’ll learn how to position your newsletter, research your audience, and design your value proposition. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 25 Apr 2017 | 4 Proven Ways to Become a Better, More Authentic Copywriter | 00:58:32 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Want to become a better, more authentic copywriter? On today’s episode, I’m talking to Dave Schneider, Founder of Ninja Outreach, a software tool to get in touch with influencers and bloggers [Note: Dave no longer runs these websites, but can be found at lesschurn.io and daveschneider.me] He’s studied applied mathematics at Harvard, traveled the world and now manages a team remotely to run his company. Listen in for Dave’s top recommended resources to learn how to become a better copywriter and improve your marketing. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 15 Oct 2019 | 4 Questions to Design High-Converting Landing Pages | 01:00:14 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** You might find it hard to explain what your product actually does. This leads to a weak messaging on your landing pages, which leads to people not signing up, and ultimately lower revenue. My guest today is Pedro Cortés, a SaaS marketing and design consultant. We talked about why companies struggle with positioning, Pedro’s framework to discover his clients’ most valuable selling points, and how he translates it to a well-crafted landing page. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 25 Feb 2020 | 4 Steps to Build a Successful Content Program (Without Sh*tty Hacks) | 00:55:22 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Do you find it hard to find fresh ideas for your content? My guest today is John Collins, Director of Content at Intercom. He tells us how to generate content that will resonate with your audience. In this episode, you will learn how to spark emotion through content, get buy-ins from your boss, and the methods to produce bold content ideas. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 22 May 2018 | 4 Steps to Creating a Rock-Solid Marketing Strategy With Mark Ritson | 00:56:53 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** When it comes to your strategy, nothing is more important than market research. My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer for Marketing Week. Mark sat down with me to share his principles for developing a marketing strategy and how to execute market research. Mark dug into several fascinating tactics that I’d never heard before this interview. I know you’re going to gain a ton of value from this episode. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 20 Aug 2019 | 4 Steps to Launch Your Next Digital Product (Without Sh*tty Growth Hacks) | 01:10:27 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** It can be intimidating when it’s time to launch a new product for your business. Tom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting marketing campaign. Tom has helped over 100 companies grow their traffic, leads, and sales using his own launch methodology and in this episode, shares the four steps you must execute before launching your product. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 05 Dec 2017 | 4 Vital Things To Do Before Marketing Your New Startup | 00:50:09 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Today I’m joined by my guest Nichole Elizabeth DeMeré, an esteemed SaaS consultant, customer service evangelist, writer and community moderator. Her work has been featured in leading industry media such as Hubspot, Moz, CopyHackers, Forbes, Canva and more. Nichole is going to walk us through the four things you need to do before you can start marketing your startup or new business. Founders tend to skip the basics of marketing foundations, and this crucial step can make or break your business. Listen in for Nichole’s four most important pre-marketing initiatives that you need to know for your startup or to refresh the marketing of an existing business. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 08 Aug 2017 | 5 Content Marketing Promotion Tactics You Should Try Today | 00:53:36 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** My guest this episode is Sujan Patel, a brilliant marketer with many years of internet marketing experience who has strategized for Fortune 500 companies such as Salesforce, Mint, Intuit and more. He is also an entrepreneur with his own marketing agency, Web Profits, and multiple Saas businesses such as Mailshake, Quuu and Pick. Listen in to our discussion about content promotion, why it is the biggest point of failure for marketers today, and how you can do it better. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 02 Oct 2018 | 5 Proven Methods for Positioning Your New Product | 01:01:16 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** How can we get customers to understand the value of our product when it’s new in the market?That’s where your product positioning comes in. In this episode, we’re joined by April Dunford to talk about how to get a new product in front of your target audience.She’s a keynote speaker and a consultant for growth-stage startups in the tech industry. April has worked on 16 successful product launches and shares her lessons learned from the experience in this interview. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 09 Apr 2019 | 7 Honest Ways to Break Through the Noise (Using the Principles Behind Drift’s Success) | 00:50:54 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Picture this. You've just accepted a new role as the head of marketing with a company. Your ultimate job is to get them noticed. What steps do you take to attract attention and interest? In today's episode, you'll learn how to stand out and break through using the principles behind Drift's success. Listen in for a special episode, as we welcome Dave Gerhardt back to the show. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 12 Mar 2019 | 7 Insider Secrets of Video Marketing (With the CEO of Wistia) | 00:54:45 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel -- these are just a few benefits of video marketing. In this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero). Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 05 Jun 2018 | 7 Simple Ideas for Repurposing Your Content (And Why It Matters) with Brittany Berger | 00:51:54 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Want to spend less time on content creation? I know the feeling. Producing high-quality content isn’t easy work. But according to content marketing expert Brittany Berger, there’s a better way to make the most of your marketing: content repurposing. Repurposing content doesn’t mean recycling or reusing old ideas. It’s about reinventing your best content to expand your reach to a new audience. Brittany joins us on this episode to explain her approach to content marketing and share the solid framework she built for repurposing. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 28 Nov 2017 | 7 Steps To Launch Your First Outreach Marketing Campaign | 00:53:33 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** My guest today is Kai Davis, host of the Make Money Online and Get More Clients podcasts, and author of The Outreach Blueprint and Podcast Outreach. In this episode Kai will teach you the importance to building relationships with people and the 7 steps to launching your first marketing outreach campaign. Marketing outreach is one of the most important marketing skills today, so listen in to learn the best ways to approach it as well as Kai’s recommended resources and software tools. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 05 Mar 2019 | 7 Ways to Win the Hearts and Minds of Your Users | 00:57:02 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Wouldn't you love to turn every blog post into an acquisition machine? In today's episode, you'll learn how you can use content to acquire users that will stick around. Kieran Flanagan joins the podcast to share what it means to win the hearts and minds of your audience, why the cost of content has grown faster than any other medium in the last five years, and what brands must do to compete in content marketing today. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 19 Feb 2019 | An In-Depth Guide to Content Marketing for Long-Term Growth | 00:51:00 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Want to learn how one B2B marketing campaign made $64 million from a $6,000 budget? Ryan Bonnici joins the podcast to share the exact steps he took and how you can follow his strategy. Listen in to hear us talk content marketing, search engine optimization, and how to drive tangible results without using growth hacks. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 20 Jul 2021 | Are You Missing That One Ingredient to Turn Perfect Strangers Into Buyers? | 00:35:39 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** An explosive, 6-step recipe you can use to capture demand... using one ingredient you've probably been missing. *** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 21 Apr 2020 | Balancing Between Brand, Performance, and Creative Marketing In 5 Key Concepts | 00:56:02 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** My guest today is Matt Kerbel. Matt previously worked for General Mills, Activision, Lyft, and MeUndies and is now head of marketing and brand strategy at Canoo, so he has a lot of diverse experience under his belt. And if you’ve not yet heard of Canoo, they create electric vehicles for subscription and are due to launch in 2021. In this episode, he talks about developing a marketing organization where brand, performance, and creative marketers all work together in balance. Plus the importance of the entire team getting involved with the end goal. Topics covered:
Resources mentioned
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 22 Feb 2022 | [BEST OF] 3 Steps to Write Copy That Converts | 00:59:47 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Who is Joanna Wiebe? Joanna Wiebe is the original conversion copywriter. She’s the co-founder of Copyhackers and Airstory.co, and she’s written for companies like Wistia, Buffer, Crazy Egg, Shopify, and more.If you’ve ever struggled to write copy for your landing page, you’ll want to learn from Joanna. Tune into our interview for her step-by-step guide to better customer research, more authentic writing, and increased conversions for your business. What is Copy Hackers? Copy Hackers is where startups and marketers go to learn how to write persuasive website and email copy. Joanna teaches all things copywriting, growth marketing, and how to run a profitable freelancing business. Topics covered: 3 Steps to Writing Copy That Converts Conversion copywriting is about moving somebody to take action. Your role is to convince someone to say yes to your offer—whether it’s buying your product, signing up for your email list, or clicking a link to read your latest blog post. According to Joanna Wiebe, it’s all about getting inside people’s heads.The difference between writing persuasive copy and “meh” copy is how much you focus on your audience. You should be thinking about your audience the entire time you’re writing copy. It’s not about the words you would use to describe your product.What words does your audience use? How do they talk about what you’re selling? Writing copy that converts means you find out how your prospects talk about their objections, their problems, and what they’re going through in life. You find those words and phrases in your research—and put them into a framework that’s designed to make people say yes.In this interview, Joanne walks you through all three steps in detail. Step 1: The best copywriting starts with research and discovery.In fact, this is the most significant part of the entire process. It’s simple. Start with customer interviews and zero in on the parts you hear that are interesting. What are the things that make you pause and take notice?When you’re really looking for messages and the order you want to put them in.If you can’t do one-on-one customer interviews, you can send out surveys or dig into a process Joanna calls review mining. The point is, you’re never starting from scratch when it comes to copy. You’re just organizing raw, voice-of-customer data. Step 2: How do you organize your messages on the page?In this step, Joanna shares the frameworks she uses to pull the copy together. Her favorite is PAS, or Problem, Solve, Agitate. This method opens with the problem that’s being solved—and agitates it so your reader really feels these pain points.If there’s no major pain point, you can turn the classic framework AIDA. It stands for Attention, Interest, Desire, and Action. You start organizing messages based on what will grab your reader’s attention. Step 3: The final step is editing. This is where you sweep through your messaging and edit it to prepare for AB testing. All you’re doing is taking the clunky voice-of-customer data and making sure it sounds smooth (but still sticky).In this interview, Joanna reveals her process called The Seven Sweeps. You’ll learn the 7-step framework for executing a fast-moving copy review, so you can edit quickly and confidently. Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 08 Feb 2022 | [BEST OF] 5 Drivers That Motivates Human Behavior | 00:58:49 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** What motivates human behavior? My guest today is Susan Weinschenk, behavioral scientist, author, speaker, consultant, and mentor. She is an expert in understanding, predicting and directing human behavior. Her books include How to Get People to Do Stuff, 100 Things Every Designer Needs to Know About People, 100 Things Every Presenter Needs to Know About People, and Neuro Web Design. In this episode, we’re going to talk about what motivates people in this complex modern world, and how we can use behavioral science to become better marketers. Susan will explain five drivers of human behavior backed by scientific studies and what you should know about them in order to get people to do what you want. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 15 Feb 2022 | [BEST OF] 5 Little-Known Facts About Consumer Behavior | 00:52:10 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** What is marketing psychology? When it comes to digital marketing it's easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only--humans. Marketing psychology is the study of consumer psychology and the reasoning behind why we make decisions. Who is Richard Shotton? My guest today is Richard Shotton, the author of The Choice Factory: 25 Behavioral Biases That Influence What We Buy. He's also the head of behavioral science for Manning Gottlieb OMD, the #1 advertising agency in Europe. Topics covered: 5 Little-Known Facts About Consumer Behavior
The Pratfall Effect The pratfall effect is a counter-intuitive idea that was first discussed by Eliott Aronson, a professor of psychology at Harvard in the 1960s. According to this theory, you become more appealing after you admit a weakness or you exhibit a flaw.In marketing, this applies because one of the biggest issues we face is that people don't trust brands. Once you’ve admitted a flaw, you're demonstrating your honesty and the rest of your claims suddenly become more believable.
Our brain instinctively resist new information due to confirmation bias. As Richard Shotton explains, if you already dislike a brand, your brain will continue to come up with counter arguments to maintain its existing point of view. You can counteract this in marketing by reaching your audience at moments of distraction, because they’re potentially persuadable at this point. And you can do this by thinking about the body language and the tone of your advertising. Our Habits What are the moments when people’s habits become destabilized? According to consumer psychology, we can encourage people to buy our products during major life events. Richard Shotton conducted research where he discovered that people are 2-3 times more likely to try a new brand after undergoing a life event.These life events can include getting married, divorced, retiring, moving, having your first child, or starting a new job. These are when our habits are in flux and we're open to buying new products to fit these changes.
There’s a current trend in marketing at the moment where companies are trying to find a single way of answering briefs. This can go wrong in a lot ways. Because the problems that your target market will face are varied -- and one solution is impossible.Richard explains brand purpose as an example. In some circumstances, brands should have a higher order beyond profit but it can also lead to the wrong approach if you try to apply purpose to everything. Remember the infamous Pepsi protest campaign? That's proof on how this tactic can fail.
If you take personalization in marketing too far, there can be huge implications. In this interview, Richard shares a theory from Kevin Simler that explains the value of a brand is in it’s shared cultural meaning.If you're targeting your audience with different messages it can be great in the beginning. However, eventually people will overhear those messages and understand that your brand actually stands for nothing. Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 25 Jan 2022 | [BEST OF] Buyer Personas Need to Die of a Violent Death | 00:27:13 | |
| 01 Mar 2022 | [BEST OF] Hiten Shah on Choosing the Right Value Proposition | 00:56:07 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** You should be very familiar with my guest today. As a serial entrepreneur, he’s founded and co-founded multiple companies over the past 20 years including, KISSmetrics and Crazy Egg. He’s now CEO of FYI, a solution for having all of your documents in one place. In this episode, Hiten talks about value proposition and why keeping it simple is the key to making it successful. Topics covered:
Resources mentioned: *** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 29 Mar 2022 | [BEST OF] How Noah Kagan Would Launch a Business With $1k Anonymously | 00:42:24 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Today I’m talking to Noah Kagan, a successful entrepreneur and founder of two multi-million dollar businesses including AppSumo, Sumo and Briefcase. Noah is someone who does marketing all day long, but rarely calls it marketing. He has a successful blog, podcast, YouTube channel, and over 700,000 subscribers on his email list. He has worked for Intel, Facebook and Mean.com before striking out on his own. Listen in as Noah takes us through how he would launch a business with $1000 anonymously and his thoughts on marketing today. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 17 May 2022 | [BEST OF] How to Blow Shit Up And Make a Difference | 00:55:03 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** My guest this episode is Cindy Gallop, a former advertiser who has worked for brands such as Coca-Cola, Ray-Ban and Polaroid. In 2009 she launched makelovenotporn.tv to make real world sex socially acceptable and shareable. If you are dissatisfied with your marketing 9-5 job, or want to transform your business, this is the episode for you. Listen in to learn how to “blue-sky” your dreams and take your work to the next level Topics covered
Resources mentioned
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 10 May 2022 | [BEST OF] How to Break Through The Clutter by Doing LESS (Not More) | 00:29:01 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Traditional marketers make you believe that you're competing against products in the same category (direct competitors) or tangent categories (competitive alternatives). This is far from being the truth. Here's why. *** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 15 Mar 2022 | [BEST OF] How to Build a Credible Personal Brand from Zero | 00:53:16 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day. Within three years of making that decision, he’d written a book, built a coaching program, and launched the Product-Lead Institute. In this episode, Wes tells me how he got to that point in his career and the influences behind his decisions. He also reveals his 16-step guide to building credibility. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 31 May 2022 | [BEST OF] How to Come Up With Endless Unconventional Ideas | 00:23:31 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** All you need is to ask yourself and your customers one simple question. *** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 05 Jul 2022 | [BEST OF] How to Create a Go-to-Market Strategy (5 Steps) | 01:02:06 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** What is a go-to-market strategy, exactly? In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy. My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven. We’re going to dive into what exactly is a go-to-market strategy, when you need one, and how to create one from scratch. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 01 Feb 2022 | [BEST OF] How to Create ACCURATE Buyer Persona | 00:54:21 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** How to create 100% accurate and detailed buyer persona. My guest this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five business book by Fortune magazine of 2015, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. Adele is the perfect person with whom to discuss relating to customers and creating meaningful buyer personas. Listen in for our insightful conversation and Adele’s step-by-step methodology to better understand your customers and improve your sales. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 19 Jul 2022 | [BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps) | 01:03:57 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Is your organization too afraid of trying new things? Do you have an idea for an experiment but are not sure how to pitch it to your boss? Let’s change that. My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins.
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 18 Jan 2022 | [BEST OF] How to Find out What Triggers Customers to Buy | 00:58:20 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy. We discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better products market them more effectively. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 24 May 2022 | [BEST OF] How to Offend People & Create Great F*cking Content | 00:52:53 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** My guest today is not afraid to push boundaries or take risks and is most definitely not boring. In this episode, Dan Kelsall, founder of Offended Marketing, talks about not playing it safe, thinking laterally, and learning from your mistakes. He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business. Topics covered
Resources mentioned *** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 05 Apr 2022 | [BEST OF] How to Start a Marketing Agency (a Practical, No-Bull Guide) | 00:51:27 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** How do you start a marketing agency? My guest today is David Baker, author of The Business of Expertise and speaker, who has worked with 750+ firms and in house departments and is an expert on our topic today. David will share with us a practical, no bullshit guide to starting a marketing agency and wisely choosing your target market. He brings so many different ideas and approaches to this discussion that you will not want to miss it and his remarkable advice. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 28 Jun 2022 | [BEST OF] How to Stay Relevant in Business: 3 Tips to Remain Competitive | 00:56:44 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** How do some companies stay on the top while others go out of business? The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it's always been this way. Technology is just advancing at a faster pace than ever now. In this episode, we're joined by branding expert Allen Adamson. He explains what steps companies need to take to stay relevant, how to successfully evolve with the times, and why diversity matters when it comes to your team. Topics covered
Resources mentioned
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 21 Jun 2022 | [BEST OF] How to Stop Marketing With Your Ego | 01:01:00 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.” This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly. In this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success. Topics covered
Resources mentioned
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 04 Jan 2022 | [BEST OF] How to Talk to Customers When Everyone Is Lying to You | 00:56:23 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first. In this episode, Rob Fitzpatrick joins us on the podcast to share how you can validate your business idea by getting better feedback. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 11 Jan 2022 | [BEST OF] How to Use Jobs-To-Be-Done to Read Your Customers' Minds | 00:51:48 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** How to use Jobs to be done. On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co. Claire is also a published author and the former Director of Marketing for Calendly. In this episode she will introduce us to the “Jobs to be done” methodology that is replacing the old method of creating customer personas. Listen in for a step-by-step practical guide on this method, why you should be using it, and how you can implement it in your business. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||
| 26 Apr 2022 | [BEST OF] How to Use Marketing Stunts to Get Noticed | 00:43:58 | |
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Tony Award-winner Ken Davenport has produced a long list of Off-Broadway and Broadway shows. He's also known for his innovative marketing stunts, and we delve deeper into these during the episode. His marketing methods may not be conventional, but they are inspirational and can be adapted to raise awareness no matter what your product or market. Topics covered:
Resources mentioned:
*** → Buy my book: https://book.stfo.io
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io 🤘 | |||