Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold (GURU Media Hub)

In this episode of Do This, Not That, host Jay Schwedelson welcomes Nancy Harhut, co‑founder of HBT Marketing and bestselling author of Using Behavioral Science in Marketing. Nancy unpacks cognitive shortcuts—like autonomy bias and magnitude encoding—that marketers can leverage to lift response rates even in shaky economic times.

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Best Moments:

(00:40) Introduction of behavioral‑science expert Nancy Harhut

(01:50) Marketing during uncertain economic times

(03:25) Autonomy bias—why giving choices boosts conversions

(04:39) BYAF (“But You Are Free”) technique can double response

(07:27) Magnitude encoding: how price positioning shapes perception

(09:20) Physical space the price takes up influences value perception

(10:18) Correct placement of original vs. sale prices for max impact

(13:24) The reciprocity principle—favors that compel customers to repay

(14:35) Where to connect with Nancy and grab her book

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In this episode of Do This, Not That, host Jay Schwedelson welcomes bestselling author and StoryBrand founder Donald Miller, who shares how brands can clarify their messaging using story structure, the power of soundbites, and why customer-centric storytelling wins.

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Check out Donald Miller’s free website analyzer and more resources at storybrand.ai and storybrand.com. For questions or to connect directly, email DM@storybrand.com.

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Best Moments:

(00:35) Do you realize collectively his books have spent more than a year on the New York Times bestseller list?

(06:22) What is the mistake that brands make most often when they're trying to tell their story? What should they be doing instead?

(08:05) You need soundbites, and those soundbites need to be about your customer survival. They don't need to be about you.

(09:57) Kids love aquariums—they saw a 99% increase in sales when they put that soundbite everywhere

(17:06) Social proof is about showing you're good at getting people out of a hole—customers want to know if you care and if you're competent

(21:32) A good story is actually, it has a very succinct plot and a million subplots

(28:00) Take your domain, go to storybrand.ai, and for free, enter your domain into our website analyzer tool

(30:30) AI is the best thought partner I've ever worked with

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In this episode of Do This, Not That, Jay Schwedelson shares a key LinkedIn analytics update, explains why his events use “earned on demand,” and talks about the end of supermarket gossip magazines.

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Best Moments:

(00:17) LinkedIn just had a major, major update to some analytics

(01:06) Now you can see if your LinkedIn post brought profile viewers or new followers

(02:22) More impressions doesn’t always mean more followers or profile views

(05:14) We do “earned on demand”—attend live to get access to recordings

(05:46) Our show up rates hit 70% with this model

(07:22) People who show up live convert to pipeline 400% more than on-demand viewers

(10:04) Big gossip magazines are shutting down

(11:22) Tabloid headlines? “We just make up what will sell magazines”

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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

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In this episode of Do This, Not That, host Jay Schwedelson interviews Steffen Schebesta, Chairman of the Advisory Board at Brevo (formerly Sendinblue). They explore Steffen's inspiring journey from a teenage programmer to a successful entrepreneur in the email marketing software industry.

• Connect with Steffen on LinkedIn: https://www.linkedin.com/in/schebesta/
• Use code "GuruMedia" for a 50% discount on Brevo's Starter and Business Plan for the first three months.  https://www.brevo.com/partners/guru/

Best Moments:

(01:52) Steffen's current roles and ventures

(03:27) The origin story of Steffen's entrepreneurial journey

(05:24) Challenges faced during the early years of the business

(07:57) Advice for aspiring SaaS entrepreneurs

(12:53) The importance of starting small and focusing on a niche market

(16:26) The impact of AI on SaaS companies and coding

(20:28) Encouragement for others to take the first step in becoming founders

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Guest Bio:

Steffen Schebesta is the Chairman of the Advisory Board at Brevo, a global leader in email marketing and CRM tools. Starting his entrepreneurial journey as a teenage programmer, he co-founded Newsletter2Go, an email marketing software company acquired by Sendinblue (now Brevo) in 2019. Steffen’s extensive experience spans software development, business growth, and startup mentorship, where he advises young entrepreneurs and supports venture capital firms.

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In this episode of The Bathroom Break, hosts Daniel Murray of Marketing Millennials and Jay Schwedelson of Do This Not That podcast dive deep into the evolving landscape of social media marketing in 2025. They share practical tactics for leveraging social media algorithms to accelerate content reach without relying solely on follower counts. Expect candid stories—including Jay’s recent colonoscopy experience that humorously ties into their podcast's theme—and a detailed breakdown of how to optimize organic content and smartly invest in paid boosts on platforms like TikTok, Instagram, Reddit, and Pinterest.

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Best Moments:

(00:59) Jay’s colonoscopy story & PSA about Ozempic and anesthesia

(03:04) Main Topic: Social media algorithms & follower count relevance

(05:03) Jay’s example of YouTube channel success with minimal subscribers

(06:00) Daniel’s tips on amplifying organic content and paid boosting strategies

(07:39) Jay’s agency perspective on boost budgets & exploring alternative ad platforms

(09:51) Importance of allocating budget for ad testing and scaling successful campaigns

(10:55) TikTok trends and how hosts engage with the platform

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Marigold: May 30th 11am est. More info coming soon!

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Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week.

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Best Moments:

(00:31) Micro events in the summer is where it is at

(01:20) 15-minute micro events have a 60% higher show up rate

(02:03) LinkedIn desktop max video upload is 15 minutes

(03:08) Instagram Live drop-off after 15 minutes is 70%

(04:23) Holiday campaigns are launching now in June

(05:11) OpenAI teams up with Apple’s former hardware design legend

(06:41) AI pin device expected within 24 months

(07:41) Jennifer Aniston producing 9 to 5 reboot, Dolly Parton won’t star but approves the script

(08:30) Students lighting Chromebooks on fire for TikTok trend

(09:13) Sprite launches “Sprite + Tea” based on viral social trend

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6/24 11am – 12pm ET.

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In this episode of Do This, Not That, host Jay Schwedelson sits down with Carly Baker, the powerhouse leading media partnerships at HubSpot Media Network. From scrappy collaboration tactics to making shows binge‑worthy, Carly shares how partnerships unlock growth for businesses of any size—and why creative souls thrive in modern marketing.

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Best Moments:

(04:02) Partnerships as an under‑utilized growth hack for businesses of all sizes

(05:20) How smaller companies can effectively partner with larger organizations

(08:14) What makes a podcast “bingeable” — consistent, audience‑first value

(09:15) Should you release podcast episodes you’re not 100 % satisfied with?

(11:30) Paid‑media strategies and when they really move the needle

(14:03) The blurring line between creators and media companies

(15:54) Prediction: online communities are the next big wave in the creator economy

(17:55) How creative professionals can find fulfillment—and longevity—in marketing

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Guest Bio

Carly Baker develops podcast partnerships and media strategies for HubSpot Media Network, working on shows like My First Million and Marketing Against the Grain. A former professional classical oboist, she brings a unique creative lens to B2B media, championing personality‑led content and win‑win collaborations that expand reach and revenue.

CONNECT WITH CARLY!! - Carly Baker

More on Hubspot Media Network - https://creators.hubspot.com/

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In this episode of Do This, Not That, host Jay Schwedelson talks with Leigh King, Director of Special Projects and Events at the Council of Fashion Designers of America. Leigh shares how she broke into the fashion world, what it’s really like behind the scenes of major events like New York Fashion Week, and why success in fashion takes more than a good outfit.

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Best Moments:

(01:18) That's a good question. So like you said, I'm the Director of Special Projects and Events at CFDA

(03:41) The short answer is no, it's not easy. It was a lot of hustling

(07:20) I did get that internship. It was really great because it was actually a full time internship

(08:46) That designer is Zach Posen. And I went and worked with Zach Posen as his assistant

(11:45) I've been there for about ten and a half years now, working my way up

(13:00) It is very hard to break into fashion in any role

(14:11) You have to be super assertive and network and meet people and DM people on Instagram

(15:04) Really, it's 95% Excel sheets and table charts and colors of linen or flowers

(16:20) The industry is working to make Fashion Week more democratic

(17:47) Jenna, if you're watching this, you know how much I love you

(18:58) Find me on Instagram. Because apparently I don't LinkedIn or update my LinkedIn very well

=================================================

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=================================================

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Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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In this episode of Do This, Not That, Jay Schwedelson answers a listener’s question on how to “un-AI” your marketing content, then shares his latest reality TV favorites.

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Best Moments:

(00:30) Are there anti-AI things we should be doing to stand out?

(01:40) Avoid the green check mark and party popper emojis—they signal AI-written content

(03:00) Avoid words like unlock, discover, boost, grow, optimize at the start of subject lines or posts

(04:15) Use expressive spelling, intentional typos, and no caps—AI will never suggest this

(07:10) Below Deck season 12 just started—reality TV recommendations

(08:09) Bachelor in Paradise is back July 7th—countdown begins

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=================================================

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Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

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In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting.

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Best Moments:

(00:59) You can ask ChatGPT to audit things

(02:05) Compare your homepage to your top 3 competitors

(02:38) Audit your LinkedIn profile as a personal brand coach

(03:06) Curate gifts under $50 that are clever, unique, and shipped fast

(04:07) Audit my site for AEO—what's missing?

(05:20) Radiologists at Mayo Clinic increased headcount by 55% because of AI

(08:10) Black coffee is not a flex

(08:50) Not taking a vacation for 6 years is not impressive

(09:38) I don't watch TV—go play with rocks

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“Audit my homepage for conversion leaks.”

➤ Add: You’re a CRO expert. Critique this homepage [insert URL] and list 5 quick wins—headlines, CTAs, social proof, trust signals—to bump conversion by 15%.

“Compare our homepage to our top 3 competitors.”

➤ Add: Here are 3 URLs of our competition. Tell me where they outperform us in copy, social proof, clarity, offer, and CTA.

“Audit my promo emails.”

➤ Add: You’re the world’s greatest promotional email expert for webinars—shred my email and tell me how to improve the subject line, CTA button, preheader, image placement, the whole thing.

“Audit my LinkedIn profile like a personal brand coach.”

➤ Add: Based on my industry, tell me what’s missing from my profile to attract leads or speaking gigs.

“Find 5 creative birthday gift ideas from Etsy or Uncommon Goods for my [friend/boss/sister] who loves [insert interest].”

➤ Add: You’re a gift concierge. Curate gifts under $50 that are clever, unique, and ship fast. Don’t give me basic stuff. Be quirky but useful.

AEO PROMPT:

“Audit my site at https://your-site.com for AEO (Answer Engine Optimization). What’s missing that would stop my content from showing up in ChatGPT answers? Tell me exactly what to fix or add—FAQs, schema, internal links, headings, etc.”

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WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

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In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder.

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Best Moments:

(01:05) The hosts play a fun 10-second game before diving into the main topic

(03:00) Discussion begins on getting emails back into the inbox instead of spam/junk folders

(03:20) Guy explains that fixing deliverability isn't easy but there are strategies that work

(03:41) Focus on data quality at both beginning and end of subscriber journey

(04:27) Rule of thumb: subscribers who haven't engaged within a year become risky

(05:26) Debunking the myth about only sending to engaged users to rebuild reputation

(06:30) Open rates still provide value despite Apple MPP challenges

(06:50) Importance of collecting customer feedback to improve email performance

(07:15) Discussion of "hidden metrics" mailbox providers track that senders can't see

(08:38) B2B marketers should separate cold email programs from promotional emails

(09:44) Reference to a subreddit about cold emails that provides examples of what not to do

=================================================

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=================================================

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Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

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MASSIVE thank you to our Sponsor, Marigold!!

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Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray dive into how marketers should respond during economic uncertainty. They share tactical tips on messaging, pricing, and customer communication to stay relevant and retain customers when times are unpredictable.

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Best Moments:

(01:18) What is that personality trait that you're that person that doesn't read the room and realize everybody's ready to go?

(01:37) There is no debate on the planet that for the next few months, there's uncertainty in the economy.

(02:13) One thing is transparency and it can go both ways.

(03:21) Be very aware of what's going on in your category.

(04:15) If you can't go too far on discounting, the way to do this is double down on messaging on value.

(05:08) If you haven't revised your own internal expectations in terms of sales and pipeline, you are making a huge mistake.

(06:05) Double down on your existing client base.

(07:16) You need to be transparent... on your own channels as well.

(07:52) Talk about uncertainty... Have downloadable information, webinars.

(08:32) If you're locally sourcing and locally doing things... go hard with that messaging right now.

(09:30) He does not know what's going on in his social plans, just FYI.

(10:24) Why haven't you made your skin check with so and so, doctor, and I gotta do that?

=================================================

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=================================================

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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

June 24th 11am – 12pm ET.

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In this What’s Up This Week edition of Do This, Not That, host Jay Schwedelson fires through the freshest marketing trends, tech headlines, and pop‑culture quirks—from Meta’s AI‑powered ad push to TikTok’s “Dinosaur Time” foodie craze.

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Best Moments:

(00:51) Meta’s earnings call: AI‑generated ads take center stage

(02:41) Mark Zuckerberg’s vision for the future of AI advertising

(03:28) Why May is the prime month for emojis in email subject lines

(04:54) Meta’s controversial “MovieMate” test encouraging phone use in theaters

(06:44) Jay’s personal boycott of Blake Lively’s new film Another Simple Favor

(08:00) The ridiculous “Dinosaur Time” food trend sweeping TikTok

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WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

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Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma.

In this episode of Do This, Not That, host Jay Schwedelson answers a listener feeling stuck at work with real talk on job hunting while employed. Then he dishes out takes on upcoming reboots—from Smurfs to Scarlet Johansson vs. dinosaurs.

=================================================

Best Moments:

(01:31) Don't quit your job until you have another one

(02:25) Employed candidates get 3x more offers than unemployed ones

(04:03) DM people for advice—not jobs—to start real conversations

(05:02) Your next job just needs to suck less

(07:05) Use PTO for free courses—add them to LinkedIn

(09:34) Fantastic Four reboot might be the best superhero movie ever

(10:55) Jurassic World again? Why are we doing this?

=================================================

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=================================================

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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

=================================================

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Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

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In this episode of Spamageddon, hosts Jay Schwedelson, Danielle Gallant, and Guy Hanson debate whether swapping email-sending platforms will magically solve deliverability woes—or if bad practices simply follow you.

📧📧📧📧📧📧📧📧📧📧

PODCAST CROSSOVER WITH: 

➡️Email After Hours Podcast by Validity.

Hosted by: 

SHOW LINK: https://podcasts.apple.com/us/podcast/email-after-hours-the-podcast-for-email-senders/id1660022263

Danielle Gallant, Senior Email Strategist at Validity 

Guy Hanson, VP of Customer Engagement at Validity, Inc.

=================================================================

Best Moments:

(01:04) Topic introduction: Will switching your email sending platform solve all your email problems?

(03:29) Question of whether changing email platforms improves performance

(03:47) Platform functionality is key when selecting an ESP, not a one-size-fits-all solution

(04:29) Discussion on whether certain platforms are better for specific industries

(05:19) Will switching platforms solve deliverability issues?

(06:18) Bad practices will follow you regardless of platform change

(07:24) Discussion on migrating IP addresses and domains when switching platforms

(08:48) Tip to leverage existing platform capabilities before switching

(08:57) Most marketers only use about 20 % of their ESP's capabilities

=================================================

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=================================================

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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

May 30th 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/shouldiswitchemailplatforms-5tr7325947932031991808/theater/

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma.

In this episode of Do This, Not That, host Jay Schwedelson answers a listener’s question about declining email metrics—and shares real performance trends and what tactics are actually working right now. He also dives into a rapid-fire batch of dating dilemmas with his usual off-the-cuff honesty.

=================================================

Best Moments:

(01:21) They have a... fluff festival, a marshmallow fluff festival. It's called, What The Fluff?

(04:05) Vanity metrics are not going to ring the bell. You're not going to drive revenue with vanity metrics during these uncertain times.

(05:20) Non engaged contacts... about a 15% decline in open rates and about a 20% decline... in click through rates.

(06:03) If you only market... to your engaged database... we're actually seeing a rise... of about 15% overall.

(08:08) Weekend email performance... Sunday do really, really well.

(08:40) Click through rates are up... consumer emails... about 20%... B2B emails on weekends are up about 35%.

(09:30) Flash sales are doing incredibly well in the last ninety days.

(10:00) Webinar show up rates have gone up really high for Fridays... increased about 25% year over year.

(10:56) This is not the time to try to wake the dead in your database.

(12:08) Jay, what do you do when someone is perfect on paper, but boring in real life?

(13:03) If your friend really likes the person... they're not really asking your opinion.

(14:07) If you don't like the person, get out of it. Life's too short.

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=================================================

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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” format, sharing down-to-earth marketing tactics—like how to boost webinar attendance—and veering off into pop culture commentary as only he can.

=================================================

Best Moments:

(01:30) Addressing declining show-up rates for events and webinars

(02:23) The power of remarketing to people who have already signed up

(03:33) Using Instagram Reel ads for remarketing (even for B2B)

(05:24) Creating incentives for live attendance with exclusive content

(07:05) "Ridiculous question" about Dr. Pimple Popper and Lifetime TV

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=================================================

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Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

May 30th 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma.

In this episode of Do This, Not That, host Jay Schwedelson welcomes back Brian Minick, Chief Operating Officer at ZeroBounce, to demystify the world of email spam traps. They break down what spam traps are, why they exist, how they affect email deliverability, and practical strategies to avoid them.

=================================================================

Best Moments:

(01:03) Introduction to spam traps – a topic that causes marketers to “freak out”

(02:28) Spam traps affect everyone – B2B and consumer marketers alike

(02:49) Pristine spam traps explained – email addresses created specifically as traps

(06:46) Recycled spam traps – abandoned accounts converted into traps

(08:18) The importance of recency in email marketing practices

(09:57) How often should you be validating your email lists?

(12:33) Why email validation is critical when switching ESPs

(13:39) The “switch” ESPs pull – how they categorize senders into quality tiers

(15:12) Resources available through ZeroBounce

=================================================================

Guest Bio

Brian Minick is the Chief Operating Officer at ZeroBounce, the industry leader in email validation, data improvement, and data hygiene. With extensive expertise in email deliverability, Brian specializes in helping marketers identify and eliminate issues like spam traps that can damage sender reputation. He’s particularly passionate about bridging the communication gap between sales and marketing teams to ensure email success. Connect with him on LinkedIn to tackle your deliverability challenges!

=================================================================

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WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos...

In this episode of Do This, Not That, host Jay Schwedelson shares a powerful email marketing tactic that’s helped transform his business—revealing a simple strategy for gathering valuable customer feedback through email and how to leverage AI to analyze responses.

=================================================

Best Moments:

(01:04) The email strategy: sending a basic feedback request email to your database

(01:46) Subject line technique: using only the word "question" with no preheader

(02:37) How to adapt this strategy for different business types and database sizes

(04:00) Using AI to synthesize and analyze customer feedback responses

(05:38) Why this approach works better than traditional surveys

(05:55) Bonus benefit: improved email deliverability through reply engagement

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=================================================

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Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

May 30th 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma.

In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in an "Ask Us Anything" segment, sharing smart email marketing tactics for win-back campaigns and his current TV picks.

=================================================

Best Moments:

(01:46) Win-back campaigns should start much earlier than one year of inactivity

(02:11) 70% of people who haven't engaged with emails after 60 days never will again

(03:00) 30-day win-back strategy: value-driven special content

(03:57) 60-day win-back strategy: create FOMO with mistake messaging

(04:33) 90-day win-back strategy: confirmation status emails

(05:41) 120-day win-back strategy: go nuclear with timing and sender changes

(06:17) Sponsor segment: Emma from Marigold email platform

(07:27) TV show recommendations including Paradise, Love Hotel, and House Hunters

=================================================

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Register here: www.GuruConference.com

=================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma.

In this episode of Do This, Not That, host Jay Schwedelson covers the rise of Answer Engine Optimization (AEO), new data on webinar marketing trends, and quirky industry news—from AI-driven Safari updates to Chuck E. Cheese going media mogul.

=================================================

Best Moments:

(00:54) The shift from SEO to AEO (Answer Engine Optimization) due to AI's impact on search

(02:19) ChatGPT's user growth to 800 million weekly active users, doubling from February

(02:39) How websites need to include listicles and answer core questions to appear in AI search results

(04:06) Apple's plan to redesign Safari to focus on AI search engines

(05:03) Chuck E. Cheese launching its own branded media network

(06:46) Webinar marketing data showing Wednesdays and Fridays have highest registration rates

(07:32) 2PM identified as the optimal webinar time with highest attendance rates

(08:05) Most webinar registrations happen in the week before the event (78.9% within two weeks)

(08:30) Update on Meghan Markle's podcast performance and comparisons to "Do This, Not That"

=================================================

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Register here: www.GuruConference.com

=================================================

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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

May 6/24 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

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In this episode of Do This, Not That, host Jay Schwedelson talks with Chris Carver, CEO of Sessionboard, about why faceless marketing is fading fast—and how brands can win by putting real people front and center. They dig into E-E-A-T, brand trust, and the rise of subject matter experts in B2B.

• Email Chris at chris@SessionBoard.com
• Check out Sessionboard at https://www.sessionboard.com/
• Connect with Chris on LinkedIn at https://www.linkedin.com/in/chrisicarver/

Best Moments:

(01:35) Chris explains his background and how Sessionboard was created

(03:13) The Google E-E-A-T algorithm and why it matters to marketers

(04:03) How speakers provide expertise, experience, authority, and trust that AI lacks

(06:21) Jay's "hot take" on every brand needing human brand ambassadors within 24 months

(07:08) Statistics showing the effectiveness of influencer marketing in B2B

(08:48) The shift from transactional speaking engagements to ongoing brand partnerships

(10:20) Why smaller companies need to invest in brand ambassadors too

(11:41) Overview of Sessionboard's platform and capabilities

(13:31) Jay's endorsement of Sessionboard for event management

=================================================

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Register here: www.GuruConference.com

=================================================

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Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

=================================================

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Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/

=================================================

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

In this enlightening episode of 'Do This, Not That,' host Jay chats with best-selling author and marketing leader Ann Handley in a podcast that's brimming with wisdom on content marketing, writing strategies, and the increasing role of AI in the modern marketing world.

Prepare to contemplate crucial questions such as:
- How does Artificial Intelligence serve as a tool for faster and more effective content creation?
- How can newsletters be launched from scratch and made successful even without a large existing audience?
- What travel hacks does Ann recommend, based on her global speaking schedules?
- What is the significance of the upcoming B2B Forum for those in B2B marketing?

Get an insightful peek into an exciting discussion, where Ann changes the perspective on AI from being a potential writing replacement to "efficiency accelerators."

Let's dive in!

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Join us on this week's episode as Jay discusses the essential need for marketers to adapt to changing consumer behaviors and preferences.

"Sometimes marketers be like, oh, this channel doesn't work. Search doesn't work for us, or social or email doesn't work for us, when in fact it's the offer they're promoting,"

Jay explains, emphasizing the importance of identifying what truly works in the contemporary marketing landscape.

In this episode, Jay dives into:
- The least effective marketing offers and why they’ve lost traction?
- What type of content is working now compared to before?
- Is the power of using 'most read', 'most liked', or 'most popular' just a myth or reality?
- What is the importance of properly managing expectations in marketing?

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In this episode, Jay unveils his approach to elevating LinkedIn engagement, promising real-time and measurable improvements.

His approach includes unconventional advice like "Nobody cares about whatever greatness your company is doing. Nobody cares whatever greatness you're doing."

Offering actionable steps, Jay prioritizes providing value before promoting, while also leveraging the LinkedIn algorithm. He critiques the common self-promotion strategies and offers a valuable 'give, give, give, then ask' marketing methodology.

He also reveals how having a few friends on LinkedIn to help you out can be a game-changing strategy.

Tune into this episode if you're wondering:
- How can you increase your visibility on LinkedIn?
- What are the common mistakes to avoid on this platform?
- How can you provide value to your LinkedIn audience?
- How does the LinkedIn algorithm really work?
- How to steer clear from overused self-promotion strategies?
- What strategies can you adopt from influencers for better engagement on LinkedIn?
- And why is Jay confused by The Bachelorette?

Jay's insights are sure to provide you with an actionable approach to enhance your LinkedIn game, while also delivering a good laugh!

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In this episode of Do This Not That, host Jay provides tips and strategies for creating more engaging email newsletters. He first advocates for the importance of having a newsletter, even if you don't have a large following, as it helps build your skills as a writer and content creator. Jay then offers specific tactics to increase open and click rates, including sending your newsletter twice, changing the subject line and send time for the second version, making it more personal by having it come from an individual rather than a brand, and creating compelling subject lines focused on the content itself rather than meta information. Listeners can expect to learn easy ways to optimize their email newsletters for higher engagement.

Key Points:

• Start a newsletter even if your following is small - it will improve with practice and serves as a content engine
• Send your newsletter twice - first on Tuesday, then Thursday to non-openers with a new subject line like "Oops, you missed it!"
• Have the newsletter come from a person, not just your brand - open rates are 30% higher!
• Avoid boring subject lines like newsletter name, number or date - use a compelling stat or question from the content

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In this episode of the Do This Not That podcast, host Jay Schwedelson speaks with Brian Minick, COO of Zero Bounce, about email validation and ways to improve email marketing performance. They discuss the importance of validating email lists, tips for maintaining good sending reputation, and segmentation strategies. Listeners can expect to learn best practices for ensuring email deliverability.

Brian Minick is the COO of Zero Bounce, an email validation and verification service. Brian has extensive experience in technology, marketing, integrations, and leading customer-facing teams.

In this episode of Do This, NOT That, Jay shares simple yet impactful marketing tips that can help increase engagement and performance for email, social media, and other campaigns. Listeners can expect to learn quick hacks to try in their own marketing efforts.

Jay shares proven tips for optimizing your email campaigns, including changing the sent time, adding a powerful PS at the end of your emails, and mindfully omitting social sharing links that don't align with your campaign goals. These simple tweaks can lead to higher engagement and better results for your marketing efforts.

Key Takeaways:

• Send email logo clicks to offer page, not just homepage (19% go to logo)
• Avoid sending email on the hour when inboxes are crowded (open rates up 15% when off-hour)
• Add a PS line with offer link to boost clicks in email (14% lift)
• Every email element should work towards your goal, remove anything unnecessary
• Small tweaks can have a big impact overall

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In this episode of Do This Not That, Jay dives into the importance of call-to-action (CTA) buttons in marketing campaigns. He explains why the specific wording you use on CTA buttons can greatly impact performance, and shares tips for optimizing your buttons to drive more clicks and conversions. Listeners can expect to learn easy ways to improve their CTAs.

Main Discussion Points:

- Using words that focus on the benefit to the recipient rather than words about the action itself can increase CTA click-through rates by over 20%

- CTAs should highlight what's in it for the prospect or customer by clearly stating the offer or benefit

- Avoid generic verbs like "submit", "download", "register" - these are overused and don't compel action

- Restate the offer in your CTA language to reinforce the benefit

- CTAs can be full sentences or phrases, not just single words

- Use AI tools like ChatGPT to easily generate new CTA language

In this episode, Jay dives into the world of content marketing and the power of repurposing. 

Learn why you don't need to constantly come up with new ideas and how to make the most of your best-performing posts. 

Jay introduces the game-changing strategy of operating on a 60-day cycle for repurposing successful LinkedIn content. 

Plus, get ready for some fascinating discussions on pop culture! From movie recommendations to superhero movie frustrations, teen romance surprises, and even impactful food documentaries that shape our choices – this episode has it all!

• Marketers only need 5-10 core topic ideas that resonate with their target audience. They can go in-depth on those topics continuously over time.
• Content that performs well on social media or email can be recycled and repurposed every 60 days by making small tweaks. Very little of your audience will see the same content twice.
• Take existing content like newsletters or social posts and use ChatGPT to instantly spin it into long or short-form content optimized for different channels.

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In this episode of Do This, NOT That, Jay interviews email marketing expert Andrew Kordek from iPost. They discuss best practices for email engagement, including sending more targeted emails instead of just more emails, watching for drops in engagement sooner rather than later, and "secret shopping" your own email signup flows. 

Main Discussion Points

- Sending more targeted, personalized emails instead of just sending more emails in general
- Watching for drops in engagement within the first few weeks, rather than months
- Having someone unfamiliar with your emails/site go through your signup process to uncover issues

In this episode of Do This, NOT That, Jay discusses the power of LinkedIn newsletters and why every marketer should be taking advantage of this feature. Jay explains how LinkedIn newsletters work, their benefits, and tips for getting started.

Key Points:

- LinkedIn allows you to publish a newsletter directly on their platform if you have over 150 connections. This gives you instant access to your network.

- When you publish your first newsletter, LinkedIn will automatically invite all of your connections to subscribe. This gives you a built-in audience.

- On average, 10% will subscribe instantly, growing to 20% over 30 days. With 1,000 connections, you could gain 100-200 subscribers without any extra work.

- Every new connection gets the invite, helping you build your subscriber list passively over time.

- There are under 100k newsletters on LinkedIn so far, giving you a huge opportunity.

- Each newsletter you publish will be emailed directly to your subscribers' inboxes, bypassing algorithms.

- Click-through rates tend to be 20% higher than regular email newsletters.

- It's completely free and only takes copying and pasting your existing newsletter.

In this episode of Do This, NOT That Jay chats with Pierce Ujjainwalla, co-founder and CEO of email design platform Knak, about email marketing. They bust myths around embedding videos in emails and discuss how animated GIFs can increase engagement. Listeners will learn tips for creating effective animated GIFs, as well as when and how to use them in emails for both B2B and B2C audiences.

Main Discussion Points:

• Animated GIFs can increase clickthrough rates by over 20% in emails
• You cannot embed videos directly in emails, but animated GIFs create a similar effect
• Subtle animated GIFs can work for any brand to grab attention
• Keep animated GIF file size under 2MB to ensure quick load times
• Use a service like EzGIF.com to create properly sized GIFs

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In this episode of Do This, NOT That, Jay discusses how your marketing strategy and messaging should shift once October hits to maximize engagement and performance. He provides tips on optimizing content, email marketing, and promotions for the busy Q4 period through tactics like focusing on the upcoming year, leveraging seasonal and holiday-related keywords, and creating 2024 calendars.

As we enter October, Jay explains that consumers and business professionals become focused on Q4 and the new year ahead. Their interests and responsiveness shift away from the current year. Jay provides data showing how simply adding "2024" to your content and campaigns lead to a 25-30% boost in engagement. He outlines specific ways to update your marketing assets and messaging to capitalize on this seasonal change.

Main Discussion Points:

• Don't rely on content and campaigns highlighting "2023" after October 1st - it will drag down engagement. Either remove the year entirely or shift to "2024."
• For email subject lines, holiday and Christmas-related keywords see a 30% higher open rate when used in Q4.
• Calendars are the top performing content type starting in October through January - consider creating one tailored to your industry or audience.
• Some examples: local event calendars, industry conference calendars, small business tip calendars, email marketing best practice calendars.
• Calendars see 40% higher engagement over other content types during Q4.

In this episode, Jay delves into the powerful concept of social proofing and how it can be effectively incorporated into marketing strategies. Discover how the collective societal brain influences consumer decisions and learn tips for leveraging the word 'most' and customer testimonials to drive higher engagement. Listeners will learn specific tactics to use social proof in emails, landing pages, ads, and more to boost engagement and conversions. Tune in and gain valuable insights that will enhance your marketing efforts!

Main Discussion Points:

- The power of social proof and why we rely on others' opinions for decision-making
- Using "most" and other superlative words in email subject lines
- Putting a testimonial near the call-to-action button in emails to increase click-through rate
- Adding a testimonial next to the submission button on landing pages
- Implementing social proof across every stage of the marketing funnel

In this episode of the Do This, NOT That podcast, Jay busts some common email marketing myths that he believes are holding marketers back. Jay tackles misconceptions around Gmail's promotions tab, using the word "free" in subject lines, and more. Listeners can expect to learn the truth behind these email marketing myths and walk away with tips to improve their marketing performance.

- Jay explains the myth that you want to avoid having your emails go to Gmail's promotions tab. He shares stats showing that only 15% of Gmail users have tabs enabled and 50% of those users read their promotions tab daily. His takeaway - the promotions tab is good, not bad.

- Jay busts the biggest email myth - that using "free" in subject lines will cause you to go to the spam folder. He explains how years ago this was true due to content filtering, but now sending reputation is determined mostly by technical factors.

- Jay emphasizes paying attention to small details in email, sharing a test where title casing subject lines lifted open rates by 10%.

Lastly, Jay talks about the free virtual Email Guru Conference, coming up on November 8-9 featuring speakers like Martha Stewart!

Introduction:

This podcast episode is hosted by Jay, who discusses the importance of the first email you send to new subscribers or customers. He explains why this initial email is so critical for establishing a relationship and getting your future emails delivered to the inbox. Jay also shares tips on crafting compelling subject lines and content to get high open and click rates.

Main Points:

- The first email you send when acquiring a new subscriber establishes a technical relationship between you and the recipient's email provider. If they open and click, future emails are 80% more likely to go to the inbox.

- Thank you emails get low engagement. Craft compelling subject lines like "VIP gift inside" to increase opens.

- Include awesome content in the first email to get them to click and fully engage - this "closes the loop".

- Send the first email within 15 minutes or open rates drop 50%. People check to see if it went through.

In this episode, Jay talks about the importance of not ignoring your best prospects in email marketing. He shares data showing that a significant percentage of clicks happen after an offer expires, and that those late responders have much higher lifetime value. Jay stresses the need to provide relevant follow-up content to these late responders instead of just showing a generic "offer expired" page.

Main Discussion Points

- 22% of click through traffic happens after an offer expires

- Lifetime value of late responders is about 200% higher than those who respond during the offer window

- Late responders are more engaged since they are consciously going back to the email later

- Don't just show a boring "sorry you missed it" page to these valuable prospects

- Provide other relevant offers or content that would interest them

- This valuable traffic lasts for up to 150 days after offer expires

This short episode of Ask Us ANYTHING features Jay answering two listener questions - one about getting a promotion at work in marketing, and one asking for fantasy football advice. Listeners can expect tips from Jay on making the most of work software subscriptions to stand out at work, as well as a humorous take on Jay's own lack of fantasy football knowledge.

Main Discussion Points:

- Many companies use only 10% of the capabilities of the expensive software they subscribe to. Doing a deep dive demo into these platforms and reporting back on unused features can help you get a promotion or improve productivity.

- Fantasy football advice - both Jay and the listener have struggling teams. Jay suggests having fun and embracing the losing team rather than getting frustrated.

This week's podcast episode features advice from Jay on how companies can better position their offerings when pitching to prospects. Jay discusses why trying to showcase all of your services and capabilities at once can actually hurt your chances of closing deals.

Main discussion points:

- Leading with too many offerings can overwhelm prospects and make it hard for them to understand what your company really does.

- Successful brands are known for one core thing - like Bombas for socks or Ring for video doorbells.

- Trying to be known for everything means you end up being known for nothing.

- Lead with your most recognizable offering when pitching prospects. Once you establish expertise there, you can cross-sell additional services.

- Even if only a fraction of your revenue comes from your leading product or service, it gives prospects a clear understanding of your core competency.

- After winning business with your primary offering, you can showcase your other capabilities and expand the relationship.

In this short episode of "Do This, NOT That- Ask Us ANYTHING", host Jay talks with producer Kristen Nagel about improving webinar registration and who they would want to play themselves in a movie about their lives.

Main Discussion Points:

- Why continuously pushing for internal changes to improve webinar registration is not always the right approach

- Key things to consider before trying to optimize conversion rates

- Who Jay would want to play himself in a hypothetical biopic and why it's kind of depressing

- Who Kristen would want to play her in a biopic


And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

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In this episode of Do This Not That, Jay is joined by pop culture & marketing expert Brianne Fleming. They discuss how brands and marketers can leverage trending pop culture topics and effectively tie them into content marketing and social media efforts. Listeners will learn creative strategies for capitalizing on pop culture moments to engage audiences.

Key Discussion Points:

- Pop culture can make unfamiliar topics feel familiar and accessible for audiences by tying them to trending moments people already know about

- Choose pop culture topics that fit your brand voice and industry; forced associations don't work

- Personal brands can benefit from sharing pop culture loves to build deeper connections

- Twitter’s real-time nature makes it great for initial pop culture commentary

- Get creative about subtle associations between pop culture and your content goals

In this episode of Do This Not That, Jay chats with Ashley Faus, Head of Lifecycle Marketing at Atlassian, about the importance of capturing intent and using explicit CTAs in B2B marketing. They discuss common misconceptions around intent, how to design content and CTAs that attract high-intent leads, and why relying on marketing-qualified leads (MQLs) can hurt both marketing and sales teams.

Key Discussion Points

- The difference between inferred intent and explicit, stated intent
- Titling and promoting content in a way that attracts the right intent levels
- Why number-based lead targets can result in low-quality leads
- Being explicit and prominent with sales CTAs instead of hiding them
- Why "learn more" is a harmful CTA
- Tips for creating CTAs that drive the desired action



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of Do This, NOT That, Jay discusses the value of email tracking metrics like open and clickthrough rates. He explains why open rates are still important directional metrics, despite claims they are inflated by bots. Jay also provides a tip for detecting bot clicks in your email campaigns.

Main Discussion Points:

- Open rates are still valuable as directional metrics, even though absolute numbers may be inflated by bots
- You can compare open rates between A/B test email campaigns to see which performs better
- Sending a test email campaign at 3 AM can help identify bot click activity in the first 30 minutes
- Forget industry benchmark averages - track your own email-type averages over time as a benchmark

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of the Do This, NOT That podcast, Jay Schwedelson answers two questions: one work question, and one ridiculous question.

Jay shares valuable tips and advice for email marketers looking to enhance their strategies for the holiday season. From doubling down on promotional emails to leveraging auto-responses for indirect networking opportunities, Jay reveals tactics and quick wins that can make a significant impact on your marketing efforts.

Main discussion points:

- For consumer marketing, send your offer emails twice in one day as you approach offer expiration dates. This can increase response rates by over 20%.

- For B2B, have salespeople send emails right around Thanksgiving, Christmas, or New Year's. This will trigger a flood of auto-reply "out of office" messages that provide contact info for others to reach out to. Follow up with those contacts.

- Jay argues that Mean Girls and Die Hard are absolutely holiday movies, since they have central holiday themes and components.

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of 'Do This, Not That', Jay delves into the power of multi-identities and testing various from names, drawing inspiration from big players like Apple. Don't miss out on leveraging this overlooked aspect of email marketing to enhance engagement without annoying your recipients. Discover how adding specific offers in the 'From Name' section can increase opens by up to 25% and why certain names outperform brand names.

Main Discussion Points:

- The “from name” is what shows up for the recipient, while the email address remains the same. You can customize it on any email platform.

- Including your offer in the from name (e.g. “Acme 20% Off”) boosts open rates 25%+ over just having your brand name.

- “Person from Brand” (e.g. “Jen from Acme”) improves open rates 20% over just the brand name.

- Testing different from names allows you to send more emails without seeming repetitive.

- Apple sends 5-6 emails in a day by using different from names for each product/service.



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode, Jay interviews Kris Rudeegraap, Co-Founder and CEO of Sendoso, about using gifting and direct mail to stand out in sales and marketing. They discuss the power of sending physical gifts versus just relying on digital outreach, how Sendoso automates and scales gifting for companies of all sizes, creative ways to select meaningful gifts, and how gifting ultimately boosts sales by building stronger connections.

Main Discussion Points:

- Kris founded Sendoso 7 years ago after realizing physical gifts help sales reps stand out from constant email outreach. Sendoso handles sourcing, packing, shipping, and tracking to automate gifting at scale.

- Tangible gifts in the mail grab more attention than digital messages in our saturated world. The creativity and surprise of an unexpected gift can really engage prospects.

- Sendoso works for companies both big and small. Low cost gifts or offers can work if timed right and personalized based on the recipient's interests.

- The key is using gifts to demonstrate understanding your customers and prospects as humans, not just targets. Sendoso can even automatically pull in interests from social media to suggest relevant gifts.



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this short episode of the "Do This, Not That" podcast, hosts Jay Schwedelson and Kristin Nagel tackle one business question and one fun question related to Thanksgiving. Listeners can expect tips on re-engaging dormant email subscribers and a lively debate on classic Thanksgiving dishes.

Main Discussion Points:

- Strategies for re-engaging dormant email subscribers through "verification" style subject lines (e.g. "Are you still with [company]?"). This leads to high open and click rates.

- Ideas for effective verification emails for both B2B (focused on company or role) and consumer (focused on discounts/VIP status).

- Debate over whether mac and cheese counts as a Thanksgiving dish (yes), and hosts' thoughts on best (cornbread) and worst (candied yams) Thanksgiving foods.

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

This podcast is all about using emojis effectively in marketing emails and other digital content. Jay provides data and convincing examples of how emojis can help grab attention and boost engagement, even in professional business-to-business communications. Listeners can expect to learn best practices for utilizing emojis in subject lines, preheaders, social media, and more to stand out and connect with their audience.

Key Discussion Points:

- Over 95% of email recipients can view emojis, so technical display issues are not a concern.

- Emojis in subject lines can increase open rates by over 20% for business emails and 25% for consumer emails versus the same subject without an emoji.

- Conservatively branded companies like Goldman Sachs, ISACA, and AARP use emojis successfully in their email marketing.

- For business emails, use emojis like the calendar, clock, and checkmark that act as graphical symbols rather than emotional icons.

- Emojis that convey urgency like the hourglass perform best, increasing subject line open rates.

- Always put the emoji as the first character of the subject line for maximum impact.

- Despite increased use around holidays, under 5% of emails actually use emojis currently so they still stand out.

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this short midweek episode of the "Do This, Not That" podcast, host Jay Schwedelson and producer Kristen Nagle answer one work-related question and one ridiculous question submitted by listeners. They discuss whether selfies are appropriate for LinkedIn and what they plan to buy themselves this holiday season.

Main Discussion Points:

- Non-formatted, authentic social media content (like selfies) gets more engagement than slick, polished posts

- Overcoming feeling awkward publicly posting about yourself is necessary in modern marketing

- What silly or practical things Jay and Kristen plan to buy themselves for the holidays

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this short episode of "Do This, Not That", host Jay Schwedelson and producer Kristen Nagle answer one work-related question and one ridiculous question submitted by listeners. They discuss when you should give up on a business idea or product, and Jay shares the last thing he searched on YouTube.

Main Discussion Points:

- Don't set a strict timeline for when you'll give up on a new business idea or product - be flexible based on traction and progress

- Consider offering your product or service for free initially to test demand - if no one wants it free, they likely won't buy it

- Be careful searching random things online - algorithms will continue showing related content for a long time after

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of the Do This, Not That marketing podcast, Jay interviews Courtney Bagby, founder of Little Red Management, an influencer talent management agency. They discuss how the influencer marketing industry works, how much influencers charge for branded content, FTC disclosure guidelines, and predictions for the upcoming finale of "The Golden Bachelor." Listeners can expect to learn insider tips about the influencer business.

Key Discussion Points:

- How Courtney got into talent management for reality stars and influencers

- Typical rates influencers charge brands per social media post based on followers

- Legal requirements around disclosing sponsored posts as ads

- Whether reality show contestants plan to become full-time influencers

- The job-like hustle required for influencers to earn a living

- Courtney's thoughts on "The Golden Bachelor" and predictions for the finale

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this podcast episode, Jay discusses key marketing strategies and trends for December, including changes coming to Gmail that marketers need to be aware of. He also shares best practices for B2B and consumer email campaigns this time of year, as well as the content that tends to perform well.

Discussion Points:

- On December 1st, Google is deleting inactive Gmail accounts that haven't been logged into for 2+ years. This will likely lead to an increase in bounce rates.

- For B2B, letter format emails to directors and above see a 28% higher reply rate Dec 1-15 since executives have more availability. Also promote any 2024 planning content.

- For consumers, specifically call out "Free Shipping Day" on Dec 14th to lift open rates 24%. List-focused content also works very well.

- Jay encourages viewing the flood of holiday marketing as an opportunity to gather creative ideas and inspiration.

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of "Do This, NOT That.", host Jay Schwedelson talks about how to grow your email list using contact capture forms (also known as popups). He makes the argument that while some people find popups annoying, they are a highly effective tactic for capturing leads and growing your list at no additional cost. Jay also shares stats on the high conversion rates of popups. Plus, get ready to discuss holiday films as Jay shares his favorite picks, including the ultimate holiday classic, 'Elf.'

Main Discussion Points:

- Why you should use popups/contact capture forms even if some people find them annoying

- How easy it is to set up popups

- Stats on high conversion rates of popups: 7-9% for first-time site visitors, up to 14% for return visitors

- Why popups work especially well this time of year with increased site traffic

- Getting internal buy-in can be the biggest obstacle

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this short episode of "Do This, NOT That", host Jay Schwedelson first answers a work-related question. He shares valuable advice on enhancing your LinkedIn feed experience. Discover how to avoid repetitive content and stay updated with the latest posts from people you find interesting.  He then shares an embarrassing reveal of the music artists and songs that showed up in his annual Spotify Wrapped.

Key Discussion Points:

How to make your LinkedIn feed more relevant by changing the default "Top" posts to "Recent" posts

Using the notification "bell" feature on LinkedIn to follow specific people whose content you find valuable

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode, host Jay Schwedelson explores the significant impact of time in the marketing sphere. Discover how the value people place on their time influences their decision-making process and learn key strategies to optimize engagement. Jay shares fascinating studies that reveal the power of time indicators in promotional materials, including webinars, email newsletters, subject lines, and pre-headers. Tune into this episode to boost your marketing efforts and to learn where to have the best steak knife-buying experience!

Key Discussion Points:

- A study found promoting a 30-minute webinar instead of a 60-minute one on the same topic led to a 35% higher registration rate. Telling people something will take less of their time makes them more likely to commit.

- Putting "3 min read" or "4 min read" after blurbs in newsletters vastly improves clickthrough rate, by over 30%. Again, this convinces readers they won't have to invest much time.

- The trend applies to on-demand videos too. Boldly stating a short length upfront leads to more views.

- This podcast keeps segments short since people are drawn to quick hits of content.



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this short midweek podcast episode, host Jay Schwedelson tackles a work question about deciding when to redo your company's email newsletter program. Tune in to find out if it's time for a redo of your company's newsletter program and learn tips and tricks to make it more engaging. Jay shares his own experiences, including variations in delivery, subject lines, and content, to help you rethink and revamp your email newsletter strategy. He also addresses a ridiculous question about what to do with holiday gifts you don't like from someone close to you.

Key Discussion Points:

- Deciding when your email newsletter needs rethinking

- Keeping ugly holiday gifts to avoid offending the gift giver



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of his podcast, host Jay Schwedelson discusses the importance of email preheaders. He defines what preheaders are, common mistakes marketers make with them, and best practices for leveraging preheaders to improve email open and click-through rates.

Main Discussion Points:

- What is an email preheader and why it's important

- Common mistake - only testing emails on desktop and not phones, resulting in preheader code issues

- Tips for effective preheaders

- Using continuation preheaders starting with "and", "but", or "plus"

- Testing no preheader at all



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this short episode, Jay and  Kristin discuss some interesting news and happenings from the past week, including SmileDirectClub going out of business, Meta's Threads app expanding into the EU, and the never-ending barrage of holiday sales.

Key Discussion Points:
- SmileDirectClub abruptly shutting down despite huge marketing campaigns and leaving customers on payment plans responsible for finishing payments

- Meta's Threads app launching in the EU and why it's an opportunity to get in early on a platform that could grow substantially

- The constant sales after Black Friday making Jay feel like he bought too early



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this short holiday episode of "Ask Us Anything", Jay and Kristin Nagel tackle a work question about proving the effectiveness of email marketing and a lighthearted question about whether there's anything Jay doesn't like about the holidays. Listeners can expect tips on using "holdout groups" to quantify email marketing performance and a funny discussion about Jay's inability to properly wrap presents.

Main Discussion Points:
- Using a "holdout group" to prove email marketing effectiveness by isolating a segment of your list and not sending any emails to them, allowing you to clearly see the incremental lift generated by the emails.
- Jay shouts out Houston and recalls an odd experience ice skating at a mall there.
- The podcast is sponsored by Marigold, an email marketing and loyalty platform.
- Jay reminisces about growing up near the Long Island town Sayasset.
- Jay admits he's terrible at wrapping holiday gifts, no matter how hard he tries. He uses too much tape and paper but is oblivious to his lack of skill.

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this wide-ranging episode, Jay discusses key marketing trends and strategies for 2024. He talks about what to expect in the first few weeks of January when marketing performance tends to dip, how to account for depressed performance during the 2024 election year, and shares some chaotic personal stories.

Main Discussion Points:

- First 2 weeks of January see low marketing performance; don't expect much from webinars or high-number lists
- Back in stock and massive discounts work in early January
- Unsubscribes remain high in early January
- Good tactic: Email existing contacts about new hires and request adding them to your lists
- 2024 is a presidential election year which brings high noise levels and depressed marketing performance
- Jay's events company moved its November event earlier to avoid proximity to election
- Chaotic personal story about awkward dinner conversations

And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this short Tuesday episode, Jay and Kristin Nagel discuss some of the interesting things going on this week, including a new EU AI law, their thoughts on the hit Netflix movie "Leave the World Behind", and more.

Main Discussion Points:

- The EU has reached a deal on a sweeping AI law called the AI Act. It will require companies to label AI-generated content and design systems so AI content can be detected. This could have major implications as EU laws often make their way to the US.

-The current #1 Netflix movie in the US is "Leave the World Behind" starring Julia Roberts, Mahershala Ali, and Ethan Hawke. Jay did not like the movie but Kristin gave it an 8/10. There seems to be two camps - people who liked it and people who think it absolutely sucked.


And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of "Ask Us Anything", host Jay and Kristin Nagel tackle listener questions - one about work and one more lighthearted. Jay shares his approach to consistently posting on LinkedIn over time to grow his network. They also debate whether it's appropriate for families to send out holiday cards once the kids are grown.

Main Discussion Points:
- Jay spends 15 minutes a day, 3-4 days a week, posting on LinkedIn to consistently grow his network over time
- Key to success on LinkedIn is consistency over time - "Just don't stop" - and not overthinking what you post
- Debate whether holiday cards from families should stop once kids are older or is that "old school"?



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Description:
In this special edition episode, host Jay Schwedelson and director of Guru Events, Stania Antoine, recap behind-the-scenes details from Guru Conference 2023. They discuss highlights like having Martha Stewart as a keynote speaker, challenges with not offering on-demand access, and ideas for improving the event in 2024. Tune in for industry insights and behind-the-scenes stories from the minds behind Guru Conference!

Key Discussion Points:

- Having Martha Stewart as a big name keynote was a major highlight. Her session featured her miniature donkeys in the background.

- They got backlash for not offering on-demand access to sessions after the live event. Trying to find a middle ground approach for 2024.

- Tried innovations like a "Hot Ones" chicken wing challenge and surprise reality TV guests. Some hits and some misses.

- Email marketing is critical for driving registrations and attendance. Sent many reminder emails.

- Social media efforts were weak overall. Will focus more on Instagram and LinkedIn moving forward.

- Fun swag giveaways like hoodies were more popular than expected. Shipment delayed but coming soon.



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of 'Do This, Not That', Jay Schwedelson reveals the latest subject line trends to maximize email open rates. As an email marketer, boosting your open rate is crucial for success. Join Jay as he shares actionable tips and real-life examples on crafting compelling subject lines that grab attention and drive engagement. From pain point marketing to leveraging the power of comparison, learn how to optimize your subject lines for the highest email open rates in the new year. Don't miss out on this valuable insight that will supercharge your email marketing campaigns!

Key Discussion Points:

- Pain point marketing in subject lines lifts open rates by 25% on average

- Comparison subject lines asking "how do you measure up" boosts open rates by 30%

- Using 1-3 word subject lines increases open rates by over 25%

- "Secrets of" subject lines also lift rates over 20%



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this week's "What's Up This Week" episode, Jay discusses key insights from a recent study on optimal platforms for short-form video content. He also shares updates on the latest season of The Bachelor.

Main Discussion Points:

- A study by Amplify analyzing 1300 brands on TikTok and Instagram found Instagram Reels delivers significantly higher reach and engagement for short-form video compared to other platforms.

- Instagram Reels delivers 6x the reach compared to Instagram Stories, yet brands are posting 5x more Stories.

- Business brands should lean more into Instagram Reels for short-form video instead of assuming it's only for consumer audiences.



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this week's Ask Us Anything episode, Jay tackles a work question about the biggest marketing mistake marketers make and a fun question asking which coffee chain has the best coffee - Starbucks, Dunkin' or McDonald's.

Main Discussion Points:

- The biggest marketing mistake is related to speed - not getting back to leads and customers fast enough (around 24 hours for business, 5 minutes for consumers)

- For business leads, follow up within 24 hours or open and response rates drop 30%+

- For consumers getting discounts and promo codes, send within 5 minutes or usage drops 40%

- Abandoned shopping carts - send email around 6 hours later for best re-engagement

- Jay drinks too much coffee and doesn't want to hear about it

- Dunkin' coffee tastes better but Starbucks pulls you in more



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of his podcast, host Jay Schwedelson shares some effective email marketing tips for increasing open and click-through rates. He provides specific advice around using hero stats in subject lines, optimizing email length, structuring paragraphs, and limiting form fields. Listeners can expect to learn data-driven best practices to improve email campaign performance.


Main Discussion Points:

- Using a compelling "hero stat" instead of promotional language in subject lines lifts open rates over 20% (00:00:34)
- Keep emails under 75 words for prospects and 100 words for customers for the best click-through rates on offers (00:04:29, 00:05:02)
- Shorter paragraphs perform better - 3 lines per paragraph boosts clicks 25% vs 5 lines (00:06:11)
- Every additional required form field reduces form completion rate by 8% (00:07:08)


And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode, Jay interviews Alina Vandenberghe, the co-founder and CEO of Chili Piper, a unicorn startup that helps companies book more meetings and increase inbound conversion. They discuss entrepreneurship, marketing strategies, company culture, personal development tips, and more.

Main Discussion Points:
- Getting initial customer validation by having prospects sign up and pay for a product idea before it's built
- Taking on the role of CMO to better understand marketing even though her background was in engineering and product
- The power of customer marketing and customer advocacy
- Building a community and culture focused on helping others
- Consistency being key in content creation and social media
- Constantly seeking customer feedback to improve



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this week's "What's Up this Week" episode, host Jay Schwedelson provides updates on recent changes and trends in marketing platforms like Twitter (now Elon Musk's X), LinkedIn, and more. He discusses how shifts in one platform create ripple effects across other platforms, the decline in X's performance, LinkedIn's increasing ad costs, and the growth of AI-generated content.

Main Discussion Points:

- X (formerly Twitter) has seen drops in performance and major brands pulling back spend. They cut verification costs to attract small biz customers.

- The shifts with X have led to more ad dollars moving to LinkedIn. LinkedIn ad costs are up 30% in some cases.

- LinkedIn is prioritizing AI-generated "collaborative articles" as top traffic drivers. Interacting with these articles can boost reach/engagement.

- It's the time of year when most people bail on New Year's resolutions - 23% in the first week of January and 43% by end of January.




And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Welcome to another exciting episode of Ask Us ANTHING, where Jay Schwedelson answers burning work-related questions and indulges in some hilariously ridiculous ones. In this episode, we dive into the crucial topic of email signatures and how they can be a game-changer for your marketing efforts! Discover the key tactics and tips to maximize the impact of your email signatures, including adding call-to-actions and banner ads to generate higher click-through rates. Learn how to track performance and regularly update your signatures for optimal results.

Main Discussion Points:

- Email signatures have low tracking rates but high engagement when optimized

- Including calls-to-action and banner ads in email signatures can drastically increase clickthrough rates

- Changing email signatures 2-3 times per year is key to keeping engagement high

- Jay's top show to rewatch for the first time is Sons of Anarchy



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode, host Jay Schwedelson discusses how staying in tune with current trends, such as AI and the Super Bowl, can skyrocket your engagement rates. Jay also dives into the benefits of leveraging Pinterest Predicts, a trend predictor that helps marketers stay ahead of the game.

Main Discussion Points:

- Talking about current events and trends like AI can dramatically boost engagement

- Including "AI" in email subject lines has increased open rates 20% recently

- Using Super Bowl related words like "MVP" and "touchdown" in emails the week before the big game can increase open rates 30%

- Monitor Google Trends and sites like What's Trending to identify rising topics to discuss

- Check out Pinterest's "Pinterest Predicts" to get ahead of emerging trends


And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of Do This, NOT That, host Jay Schwedelson interviews Alison Cooley, the Director of Growth Marketing at Marigold, about upcoming changes to Gmail and Yahoo's email deliverability requirements that go into effect on February 1st. They explain the four key requirements, dispel myths about the changes, and share resources to help listeners ensure compliance. Expect to learn practical steps to authenticate your emails, keep spam complaints low, implement one-click unsubscribe links, and process unsubscribes faster.

Key Discussion Points
- The 4 key deliverability requirements from Gmail and Yahoo
- Authenticating your emails (SPF, DKIM, DMARC)
- Keeping spam complaints under 0.3%
- Adding a one-click unsubscribe header
- Processing unsubscribes within 2 days



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of What's Up This Week, host Jay Schwedelson discusses the upcoming presidential primaries and marketing tactics used in political campaigns. He shares insights into the massive volume of political text messages and emails sent to voters, as well as innovative and aggressive strategies used such as emojis that may influence marketing best practices in the future.

Main Discussion Points:

- 15 billion political text messages were sent leading up to the 2022 midterm elections, about 50 texts for every phone in the US

- Over 50% of donations for presidential candidates come from email marketing efforts

- Political marketers use aggressive and spammy tactics because they work to get engagement and donations

- Jay signs up for text and email updates from all political parties and PACs to observe innovative marketing tactics

- Emojis in email marketing grew from political email campaigns testing new strategies

- Political marketers are testing using emojis in email from names, which may expand to business marketing


And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of "Ask Us Anything", host Jay Schwedelson answers a work question about whether to remove non-engaged email addresses from email lists, and a "ridiculous question" about his thoughts on waiters not writing down orders at restaurants.

Key Discussion Points:

- Removing non-engaged email addresses after 2+ years of inactivity to improve metrics and deliverability

- Still using non-engaged emails for targeting on platforms like LinkedIn and Meta

- An anecdote about a frustrating restaurant experience with a waiter not writing down the order

- Jay's strong belief that it's not impressive for waiters to memorize orders, it often leads to mistakes, and he will continue requesting written orders



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode, Jay interviews Daniel Disney, a LinkedIn expert and bestselling author who shares his top tips for leveraging LinkedIn to generate more sales. Listeners will learn specific tactics for personalizing outreach, using audio/video messages, and creating engaging content on the platform. PLUS! Check out Daniel's podcast!

Key Discussion Points:

- Personalization is key - taking just 30-60 seconds to reference someone's content goes a long way

- 94% of salespeople don't use audio/video messages on LinkedIn, presenting a big opportunity

- Connecting with others at a prospect's company increases your chances of connecting with the decision maker

- Posting original content builds confidence and connections over time


And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this week's "Ask Us Anything" episode, Jay tackles a work question about improving email engagement and a fun question about the strangest job he's had. Listeners will learn tips for making their email campaigns less like wallpaper to stand out and drive more clicks. Jay also shares a humorous story from his high school job.

Main Discussion Points:

- Why high open rates but low click through rates happen in email campaigns

- Study showing inserting a letter format email between template emails lifts engagement

- Doing a format departure from your template for 1 out of every 3 emails

- Jay's high school job putting sensors on clothing at The Limited to try and meet girls



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this week's "What's Up This Week" episode, host Jay Schwedelson discusses some of the big happenings this week, including Apple's new VR headset, using email marketing to promote video content, and the upcoming season of The Bachelor reality TV show.

Main Discussion Points:

- Apple's Vision VR headset presales sell out in 18 minutes

- The best way to get video content watched via email marketing is using a screenshot with a big red "play" button

- Jay is excited for the upcoming 28th season of The Bachelor with the new Bachelor, Joey the tennis pro



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

https://jayschwedelson.com/marigold/

In this episode of the podcast, host Jay Schwedelson discusses the importance of the "after they do the thing" pages on websites. These are the pages users land on after taking a desired action like subscribing to a newsletter, registering for a webinar, or making a purchase. Jay explains why these pages represent the most valuable real estate on a website and shares statistics on how additional offers on these pages can convert extremely well.

Main Discussion Points:

- After newsletter subscription pages, additional newsletter sign-up boxes convert at over 50%

- Offers on "Thank you for downloading" pages after content downloads convert at 13% for business marketers

- Additional content downloads on webinar registration confirmation pages convert at over 35%

- Additional offers on post-purchase confirmation pages convert at 18% for consumers



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this short weekly update episode, host Jay Schwedelson discusses what's happening in the marketing and social media world this week, including major TikTok updates, the attempted comeback of BeReal, Gmail and Yahoo's email authentication rollout, and more.

Key Discussion Points:

- TikTok rolling out ability to upload 30 minute long videos (huge for future of marketing webinars and business content)

- BeReal social media app allowing celebrity and brand accounts starting February 6th (important for influencer marketing)

- Gmail and Yahoo requiring email authentication starting February 1st (check with your email platform to ensure compliance)

- Vanderpump Rules returns this week (according to Jay)

- Guru conference opening registration soon (world's largest free virtual email marketing conference)



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this short episode of the Ask Us Anything podcast, host Jay Schwedelson answers two listener questions - one about email marketing tactics involving misspelled or informal words, and one asking for his thoughts on the recent Oscar nominations and snubs. Tune in to hear Jay's direct, honest opinions and some tactical email marketing advice.

Main Discussion Points:

- Using "interjections" like "yikes!", "oh no", etc in email subject lines can significantly lift open rates for both business and consumer email campaigns

- Jay thinks the Barbie movie director Greta Gerwig was snubbed and should have been nominated for major awards for managing to make the Barbie concept into an awesome movie

- Jay doesn't think it makes sense that Ryan Gosling was nominated for an Oscar for Barbie but Margot Robbie wasn't, since the whole cast did great but it wasn't due to any particularly standout acting performances



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of "Do This, NOT That," host Jay discusses best practices around email marketing, specifically focusing on determining the optimal time to send emails. He tackles common issues that marketers face when trying to find the "best" email send time, and explains why generic advice often doesn't apply. Jay shares data-driven tips for both B2B and consumer email timing based on industry, audience demographics, email type, and more.

Main Discussion Points:

- Why generic "best time to email" advice doesn't work

- Separating your audience into "early riser" vs "midday warrior" industries

- Consumer email engagement broken down by generation

- How the optimal send time changes for newsletters vs offers

- Sending emails "off the hour" to stand out

- The importance of benchmarking your email performance



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this week's "What's Up" episode, host Jay Schwedelson discusses some of the big marketing and social media happenings related to the upcoming Super Bowl. He covers Meta's latest user numbers for Threads and why it could take off soon, the huge costs of Super Bowl ads, a new spherical LED display in Las Vegas that brands can advertise on, and how emojis can boost email open rates this week.

Key Discussion Points:

- Meta's Threads app now has 130 million monthly active users and could grow more once they add a trends tab feature

- A 32-second Super Bowl ad costs $7 million this year, but can be worth it for the exposure

- Verizon is paying $2 million to advertise on Vegas' new Sphere display during Super Bowl week

- Using a football or trophy emoji as the first character in email subject lines this week can lift open rates 20-30%



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of the "Ask Us Anything" podcast, host Jay Schwedelson answers listener questions - one work-related and one ridiculous. Jay discusses why he started a YouTube channel and the importance of building an audience over time for new channels/platforms. He also shares a funny story about his laziness when filling up his gas tank.

Main Discussion Points:

- Why Jay started a YouTube channel despite not having a big plan for it yet

- Jay's philosophy of starting new channels/platforms before you necessarily "need" them so that you have an audience already built up when you do want to leverage them



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode, Jay Schwedelson discusses how marketers can optimize results by carefully considering what they name their content and promotions. He shares research on how subtle naming differences can lead to big improvements in engagement and conversion rates.

Main Discussion Points:

- Naming content "guides" vs "ebooks" leads to 30% higher consumption rates

- "Cheat sheets" outperformed "checklists" by 40%

- Early access promotions convert 25% better than previews

- "Almost gone" crushes "last chance" by 30% more sales



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this week's "What's Up" episode, host Jay discusses several interesting marketing and tech developments, including Google's new AI chatbot Gemini, a report on optimal ways to share content on LinkedIn, and the premiere of a new season of the reality show "Love is Blind."

Key Discussion Points:

- Google launches Gemini chatbot- Gemini uses more up-to-date information than ChatGPT and allows users to generate graphics and quizzes.

- LinkedIn algorithm report- Putting external links in LinkedIn posts can reduce reach significantly. Waiting 10 minutes before editing in a link avoids the reach penalty.

- Love is Blind Season 6 premieres- The reality show about couples getting engaged before seeing each other returns for a new season.



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this week's episode of "Ask Us Anything," Jay Schwedelson answers questions about using contests and giveaways in marketing, as well as sharing his take on red carpet fashion. He provides tips on structuring effective contests and choosing compelling prizes. Listeners can expect to learn best practices for contests and giveaways to help drive engagement and grow their audience.

Main Discussion Points:

- Giving away access and time with key people in your company or industry can result in higher quality leads than typical prizes

- Having 25 winners instead of just 1 leads to over a 400% increase in contest entries

- Contests focused on speed, like rewards for the first 100 people, create excitement

- Jay finds red carpet interviews about celebrity fashion disingenuous



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That", host Jay talks about improving landing page conversion rates. He shares 6 simple but effective tips that can increase conversions by over 40%. Listeners will learn small tweaks they can make to their landing pages, such as using the same image from their email/ad campaigns, speeding up load times, minimizing form fields, and more.

Main Discussion Points:

- Use the same primary image from your email/ad campaign on your landing page for continuity. This leads to a 15% increase in conversions.

- Speed up load times from click to landing page. Over 30% of traffic is lost if it takes more than 3 seconds.

- Minimize the number of required form fields. Every additional must-fill field leads to an 8% loss of registrants.

- Use a two-step form process if collecting over 8 fields.

- Straight down forms convert better than zig-zag forms by 15%.

- Repeat the offer wording in the call to action button. This leads to a 17% increase.

- Include a supporting testimonial next to the call to action button.



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this engaging podcast episode, Jay invites Brianna Doe, the CMO of Influence by Verbatim, a leading B2B influencer marketing agency, to take us on a journey through the world of influencer marketing. Bri shares their expertise and discusses the often overlooked realm of business to business influencer marketing. Discover the explosive growth of this industry, the creative freedom it entails, and the secrets to successful collaborations with LinkedIn influencers. Don't miss out on this insightful conversation that could transform your marketing strategies! And check our Bri's new podcast, Stop The Scroll!

As promised in the episode, you can click HERE to find influencers trending in certain industries and locations!


And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this week's episode of "What's Up This Week", host Jay discusses some of the latest trends and news in tech, ecommerce, and media, including the explosive growth of shopping app Temu, the beta launch of text-to-video generator Sora from OpenAI, and the abundance of popular reality TV shows airing new seasons.

Key Discussion Points:

- Temu shopping app hits 100 million daily active users after spending $21 million on Super Bowl ads. Jay analyzes Temu's strategy of leveraging social media and shipping loopholes to achieve rapid growth.

- OpenAI previews Soora, an AI that can generate videos from text descriptions. This technology could disrupt media creation. Jay urges listeners to see the preview videos showcasing Soora's current abilities.

- An overload of hit reality shows like The Bachelor, Love is Blind season 3, and more makes it hard to keep up with them all. Jay jokes about having too many options for quality reality TV entertainment.



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of "Ask Us Anything", host Jay Schwedelson answers listener questions about an email tactic he recently used to crowdsource ideas for his podcast, as well as some fun hypothetical questions submitted by listeners.

Key Discussion Points:

- Why Jay finds it valuable to occasionally send emails asking listeners for direct input and ideas. It helps build relationships, get useful feedback, and increase future email open rates.

- Examples of effective questions brands and companies can ask their email lists to spur engagement

- Jay's picks for his last fast food meal, whether he'd rather watch The Bachelor or Love is Blind, how long he'd last on Naked and Afraid, and which reality cooking show host he'd most like to hang out with




And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of "Do This Not That," Jay Schwedelson shares new AI tips and ideas to help improve your marketing and content. He talks about using AI tools like ChatGPT and Gemini in practical ways, such as summarizing YouTube videos, improving call-to-action button copy, and planning travel itineraries.

Main Discussion Points:

- Using Gemini to summarize YouTube videos into different types of content (newsletters, blogs, social posts)

- Improving call-to-action button copy in emails and social posts by asking ChatGPT to rewrite them with urgency and in first-person

- Being very detailed when prompt ChatGPT to get the most useful information back

- Using ChatGPT to analyze your writing style and generate content ideas

- Asking ChatGPT to create detailed travel itineraries



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

This episode of Do This, Not That features guest Amanda Cole, Chief Marketing Officer at Bloomreach, an AI and E-commerce company. Amanda discusses how AI is used in E-commerce to provide personalized and relevant shopping experiences. Host Jay and Amanda talk about the future of AI in areas like video creation and how it will transform online shopping.

Key Discussion Points:
- How AI recommends products, surfaces relevant items in searches, and optimizes the shopping experience
- Making AI more accessible and affordable for small E-commerce businesses
- Using AI for data analysis and insights even as an individual
- The potential of AI to have conversational interactions about products
- Ensuring marketing and brand stories resonate emotionally in an AI world

To register for the Bloomreach Experience Conference, check out http://jayschwedelson.com/AI!

To register for GURU Conference, the world's LARGEST virtual email conference, check out guruconference.com!!



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold

In this episode of "Do This, Not That," host Jay Schwedelson shares 5 marketing mistakes you should avoid that may be hurting your performance. He covers common email marketing errors like using certain words in subject lines that lower open rates, sending to an unused email list, having too many offers in one email, using outdated automation content, and putting formatting information in email preheaders.

Main Discussion Points:

- Avoid these words in email subject lines that lower open rates: learn, reminder, meeting, find out, chat

- Never email an unused list without cleaning and validating it first

- Don't have more than 2-3 offers per email or it will dilute performance of your main offer

- Ensure content in your marketing automation streams is evergreen and not dated

- Don't put viewing formatting information like "If you're having trouble viewing..." in your email preheaders



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

This episode of Do This, Not That features bestselling business author Scott Jeffrey Miller discussing strategies for taking your career from accidental to intentional. Host Jay and Scott discuss practical tips on self-reflection, long-term career planning, articulating professional values, and studying both oneself and others to grow in your career. And check out Scott's new podcast, Career on Course!

Main Discussion Points

- Know your professional values and determine what matters most to you in your career

- Study yourself through introspection and by asking for candid feedback from others

- Have a long-term plan for your career by envisioning the end goal and backing into the incremental steps


Remember to register for Guru Conference 2024, the World's LARGEST Virtual Email Marketing Conference- it's free!!


And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this episode of the Do This, Not That podcast with Jay, President at SeQuel Response, Erik Koenig discusses how to leverage offline data to improve marketing campaigns, particularly for online advertising. Koenig explains how offline derived targeting performs significantly better than online targeting and how direct mail is still a powerful channel despite popular belief it is dying.

Key Discussion Points:

- How direct mail remains a viable and effective marketing channel for acquisition campaigns, particularly for companies with repeat purchase models

- Techniques for utilizing identity graphs to connect offline postal address data to online devices and executing integrated marketing campaigns across direct mail and digital

- Testing showing 2x better conversion rates and 25% lower cost per click when targeting online ads using offline vs. online derived data

- Advice that brands just starting out should leverage experts like agencies or data providers to execute these integrated strategies cost-effectively



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

This episode of "What's Up This Week" host Jay Schwedelson provides updates on the latest trends and developments in influencer marketing, Reddit's plans to go public, and LinkedIn's push into consumer marketing targeting high-value customers.

Key Discussion Points:

- Influencer marketing spend is predicted to reach $24B by 2024, up 50% in 2 years. However, some practices like Nike's deal with a 13-year old raise ethical questions.

- Weight Watchers' GLP-1 House campaign with influencers backfired when it was revealed the influencers never actually used the product. Shows the need for authenticity.

- Reddit plans to go public and is launching new ad creative certifications to grow advertising revenue. Opportunity to become an expert in Reddit ads early.

- LinkedIn is aggressively positioning itself for consumer marketing targeting high-income households, citing stats like 19% higher average household income than other platforms.



And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this short "Ask Us Anything" episode, Jay Schwedelson answers listener questions about keeping an eye on the competition and what to watch if you accidentally see reality show spoilers on social media. He shares tips on tracking competitors across channels and platforms as well as his favorite reality and non-reality shows.

Key Discussion Points:

- Sign up for all of your competitors' email lists, social media, etc. to follow their content cadence and offerings

- Use the free tool Sendview.io to discover what email marketing platforms your competitors use by forwarding their emails to esp@sendview.io

- Set up Google Alerts for companies and people you want to keep tabs on, like potential employers

- Jay's favorite non-reality show is My Lottery Dream Home




And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this week's "What's Up This Week" podcast episode, host Jay Schwedelson provides updates on the latest trends in social media, marketing, and reality TV shows. He discusses new features coming to Instagram and TikTok, an interesting email marketing statistic to test, and gives his predictions for the season finales of Love is Blind and The Bachelor.

Main Discussion Points:

- Instagram rolling out a "Friend Map" feature similar to Snapchat's, allowing users to see where their friends are at any given moment

- TikTok launched a monthly "Trends Digest" that analyzes the latest content formats, audio files, and other trends on the platform that marketers can leverage

- A stat from HubSpot that personalized call-to-action buttons in emails perform 202% better than basic CTAs

- Predictions for the Love is Blind finale airing on Wednesday and the Bachelor hometown dates episode where contestant Joey will likely end up alone


Remember to register for Guru Conference 2024, the World's LARGEST Virtual Email Marketing Conference- it's free!!


And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/

In this lighthearted "Ask Us ANYTHING" episode, Jay Schwedelson answers listener questions about using suspense in marketing offers to drive engagement, and gives his predictions for the couples on the latest season of the Netflix reality show Love is Blind.

Main Discussion Points:

- Using mystery and exclusivity in subject lines can lift open and click-through rates
- Suspense is an effective tactic to stand out and drive engagement
- Suspense offers drive 40-50% higher click-through rates
- Starting subject lines with "exclusive" lifts open rates by over 20%

!!SPOILER ALERT!!


Jay's Love is Blind Couple Predictions:

- AD and Clay: Will NOT get married
- Amy and Johnny: WiILL get married
- Chelsea and Jimmy: Will NOT get married


Remember to register for Guru Conference 2024, the World's LARGEST Virtual Email Marketing Conference- it's free!!


And MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Get this podcast EXCLUSIVE offer today!

https://jayschwedelson.com/marigold/