Ahead of the Curve with Coco Mocoe (Coco Mocoe)
Explore every episode of Ahead of the Curve with Coco Mocoe
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 28 Aug 2023 | Streamy's 2023 Review: What it foreshadows about the creator space + Dillon Danis goes below the belt | 00:49:59 | |
The Streamy's 2023 aired last night and featured nominees like H3 podcast, Alix Earle, Brittany Broski, Logan Paul and more. Here are my thoughts on what it foreshadows about the creator space and why I think the Streamy's will eventually hit a more prestigious level - once they have this one ingredient. I also talk about the controversy surrounding Taylor Swift impersonator, Ashley Leechin (noitsashley13) who pulled a prank recently by pretending to be Taylor Swift and leading to a mob. Article here. I also touch on the Dillon Danis controversy with Logan Paul. He has attempted to shame Paul's fiance, Nina Agdal, in a smear campaign ahead of their boxing match. Article here. -- Thank you for listening! You can hear more on the Share Your Screen podcast. For business inquiries, email cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 26 Mar 2024 | Taking a break. Follow me on YouTube ❤️ | 00:20:38 | |
This is not goodbye, but see you later ❤️ This podcast has opened so many doors for me and I am eternally grateful. I will be focusing my time on creating the best show I can with "The Middle Row w Coco Mocoe" where every episode, I sit down with a music artist as we watch their music video on the big screen and break it down scene by scene. The first guest of my new show will be Towa Bird. Turn on post notifications on YouTube so you are notified when the episode drops. TAP HERE TO FOLLOW THE SPOTIFY PLAYLIST 💚 Join the #AheadOfTheCurve discord here Watch the #ShareYourScreen podcast with me and Nicky Reardon on YouTube here Email: cocomocoe@gmail.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 04 Feb 2023 | Netflix “Cheer” Drama: La'Darius Marshall exposes Gabi Butler & The Dark Side of the Cheer Industry | 00:40:02 | |
How did a show, that was once on top of the world, crumble so fast? Netflix's hit show "Cheer" featured a competitive collegiate team out of Navarro, Texas. The cast won over millions of hearts. Jerry Harris was a rep for the "Ellen Degeneres Show" at red carpets and the cast had accumulated millions of followers online. But did Netflix bite off more than they could chew when airing the show? And where do they go from here? As of recently, La'Darius Marshall has called out Gabi Butler for black face and other things. And her response is a lesson in what *not* to do during a P.R. crisis. Where do they go from here? Will the lucrative "Cheer" franchise continue on Netflix or is the show officially cursed? This is for educational purposes only! No being mean or dog-piling. When talking about the people and organizations involved in the story this week, it is all my opinions and alleged. Tune into 'Ahead of the Curve' with Coco Mocoe for weekly episodes on pop culture, entertainment and marketing news. If you love the podcast, you will love my socials! Instagram: @cocomocoe TikTok: @cocomocoe YouTube: @cocomocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 03 Apr 2023 | @JZEats: Why Selena Gomez & Paris Hilton have gotten involved with this specific niche of content creation (& why these creators are so lucrative compared to others) | 00:56:27 | |
Today we sit down with a 10-year veteran creator, JZ Eats. I wanted to chat with her because she represents the one niche of creator that is one of the most lucrative niches on the internet - even the biggest celebrities, like Selena Gomez and Paris Hilton, have dipped their toes in. And that would be food creators! Whether it is on Instagram, TikTok, YouTube or Pinterest - they remain some of the highest paid and highest engaged niche out of all creator-types. We dissect why that is in this episode. Hear her advice and story on the podcast today. More recipes on the JZ Eats website: https://jz-eats.com/ The recipe she suggested: Lemon Orzo Salad With Garlic Butter Shrimp - JZ Eats Follow her on Instagram and TikTok (@JZEats) -- Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news. If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 05 Jun 2023 | “The Idol”: Is Life Imitating Art with Lily Rose-Depp? (ft. @jasminedarya) | 00:52:56 | |
“The Idol” recently premiered on HBO Max featuring Lily Rose-Depp, The Weeknd, Jennie Kim and more. It is created by Sam Levinson who also created “Euphoria” and has been hit hard by critics, at one point having 10% on Rotten Tomatoes. I personally liked the first episode and I am interested to see more. Here is an article from Hollywood Reporter on Lily Rose-Depp's defense of the show. I talk to Jasmine Darya in this episode about the intersection of celebrities and fashion. And how the use fashion as a tool to elevate their image. We compare the old money approach of Sofia Richie vs the new age, somewhat exploitative approach of Lily Rose Depp on ‘The Idol’. Follow Jasmine on TikTok (@jasminedarya) — Thank you for reviewing the podcast! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 13 Mar 2023 | How a 30-day challenge made her TikTok's favorite pilates instructor & noticed by Billie Eilish: Wellness By Norah | 00:36:47 | |
Today's guest is a special friend and famed pilates instructor on TikTok, Wellness By Norah (@wellnessbynorah). We talk about how a 30-day challenge recently blew up her account and even got love from Billie Eilish. She has a background in marketing and we found some gems in her specific strategies that anyone can use, regardless of your niche. If you want to subscribe to her playbook pilates classes, you can do that here: https://my.playbookapp.io/norah-myers/checkout If you like my podcast, you'll love my socials: TikTok: @cocomocoe Instagram: @cocomocoe YouTube: @cocomocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 15 Aug 2023 | Bethenny Frankel calls for reality star union and receives support from SAG-AFTRA (Marketing Expert Reacts) | 00:47:32 | |
Bethenny Frankel has been speaking out against the treatment of reality stars recently and says she was inspired by the WGA and SAG-AFTRA strikes. While there was some initial pushback, it seems that she is gaining momentum. SAG-AFTRA publicly expressed support to Bethenny and reality stars fight to unionize against networks like Netflix, NBC Bravo and more. I recently talked about the treatment and exploitation of reality stars on an episode of #ShareYourScreen with Nicky Reardon. You can watch the slideshow, deep dive here. You can also listen to Share Your Screen wherever you find your favorite podcasts. Momentum has been growing for reality stars and their fight for better treatment during and after filming. This comes after former 'Love is Blind' star, Nick Thompson, filed a lawsuit against Netflix last year and launched U.C.A.N. (Unscripted Cast Advocacy Network). There seem to be many parallels with how reality stars are treated across multiple networks - hinting at an institutional problem that needs change. TAGS: Real Housewives VPR Vanderpump Rules Bravo Love is Blind Big Brother CBS Survivor MTV Teen Mom Reality TV SAG-AFTRA Union Strike Nick Thompson Bethenny Frankel Marketing PR Public Relations Lawsuit Pop Culture News I got the statistics about reality TV programming from gitnux For business or interview inquiries, email cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 22 Mar 2023 | Will TikTok get banned? How it could change the social media landscape | 00:32:15 | |
Hi guys, Coco Mocoe here. Today's episode is all about the potential TikTok ban in the U.S. and the different ways this scenario could play out if it comes to fruition. For more context on the TikTok ban, read this CNBC article: https://www.cbsnews.com/news/tiktok-ban-whats-next-company-purchase/ Here is an up-to-date article about the TikTok CEO testifying before congress: https://www.cnn.com/2023/03/23/tech/tiktok-ceo-hearing/index.html Some topics covered in this episode: Why the TikTok ban might be xenophobic Why the TikTok ban could officially mark the end of Instagram, Facebook and Meta, as well Is history repeating itself like how Vine ended then we saw some creators jump to YouTube What platform could replace TikTok in it's absense? What creators will come out on top if the ban goes through? How can you best prepare and adapt? Let me know your thoughts on the TikTok ban on my recent TikTok about the topic. My goal is to prepare for the worst but hope for the best. New episodes every Monday morning. If you like my podcast, you will love my socials: Instagram: @cocomocoe TikTok: @cocomocoe YouTube: @coco mocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 17 Jul 2023 | The talent manager behind your favorite reality stars (ft. Courtney Bagby Lupilin) | 00:44:31 | |
Today's episode is on a guilty pleasure of mine, which is reality stars! Meet Courtney Bagby Lupilin (@courtneybagby), the founder of Little Red Management. She works as a talent manager to some of the biggest reality stars to come out of The Bachelor, Love is Blind, Teen Mom and more. Some topics we cover are: 1. How does she know what stars will have the biggest audience once a show ends 2. How do reality stars make money and stay in the limelight even after their season has come and gone 3. She talks about a reality star who was fired from a network show then re-hired 4. We talk about what people do once their fame fades away 5. We talk about why so many reality stars are turning to podcasting 6. She talks about why some stars go broke and what they do afterwards You can find Courtney on TikTok (@courtneybagby) For business inquiries, email cocomocoe@whalartalent.com Thank you for listening and rating my podcast! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 11 Sep 2023 | The Holly Madison Interview | 01:02:17 | |
Holly Madison on "Ahead of the Curve with Coco Mocoe". This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 06 Mar 2023 | "Why imposter syndrome is a good thing" Interview with former VICE journalist & founder of Juniper Media, Madeline Moitozo | 00:42:55 | |
Have you ever wondered how people get started, and excel, in the entertainment and media industry? It sometimes can seem like the hardest industry to crack without prior experience or connections. Well, today we talk to former VICE & MSNBC journalist and founder of Juniper Media, Madeline Moitozo, on her unconventional path into the industry. From allowing herself to be an intern again at 28 to running campaigns for the biggest companies in the world -- Madeline shares it all. We talk about imposter syndrome, what she looks for when hiring new people for her media company, favorite campaigns she has worked on, and more. You can find out more about Madeline Moitozo and Juniper Media here: @msmoitozo on Instagram @juniper__media on Instagram Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news. If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 29 Jan 2024 | The TMZ Interview (ft. Wyld Young) | 00:51:22 | |
Today we are talking to TMZ journalist, Wyld Young, about how they break the biggest stories in entertainment news, the biggest Grammy's controversies, the Nicki Minaj & Meg thee Stallion beef and more. Follow Wyld Young on socials: Listen to the TMZ Verified podcast here: https://podcasts.apple.com/us/podcast/tmz-verified/id1614545941 Thank you for watching, rating and subscribing to the podcast ❤️ Follow Coco Mocoe on TikTok and Instagram: instagram.com/cocomocoe EMAIL: TAGS: grammys tmz entertainment news megan thee stallion hiss nicki minaj big foot the weeknd will smith interview celebrity news tmz sza lana del rey best new artist album of the year This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 10 Apr 2023 | Timm Chiusano: How a Marketing Exec Became TikTok's Favorite Vlogger | 00:57:35 | |
Today's episode is with one of TikTok's favorite vloggers, Timm Chiusano (@timmchiusano). He has been compared to one of the greatest vloggers and storytellers of all time, Casey Neistat. We talk about his rise on the app, his background working in media and winning an Emmy while he was at ESPN, his process for creating his most viral vlogs, his thoughts on the future of influencer brand collabs and more. My favorite thing about Timm is his ability to remain curious. So often, people think they must have a video planned out or educate in every second in order to provide value. But Timm's videos act as a reminder that sometimes people just want companionship and don't go on social media to be lectured at. Usually, that is what they are escaping by opening their phones. Thank you so much for listening to this episode and giving it a rating! That helps me so much as my podcast grows. Let me know who you want me to interview in the future! Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news. If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 15 Oct 2023 | Breaking Down the Biggest Scandals of 2023 w/ Molly McPherson (P.R. Crisis Expert) | 00:51:11 | |
Today's interview is with celebrity P.R. crisis manager, Molly McPherson. We talk about the biggest scandals of the year from Lizzo to Ashton Kutcher to Colleen Ballinger. tiktok.com/@cocomocoe
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 04 Sep 2023 | From TanaCon to Hype House: The Biggest Moments on the Internet w/ Taylor Lorenz (author of Extremely Online) | 00:56:00 | |
Pre-Order #ExtremelyOnline here: https://www.amazon.com/exec/obidos/ASIN/1982146869?tag=extremelyonlinecom Did you know YouTube was originally a dating app?! I didn’t know either but I learned that in Taylor Lorenz’s new book ‘Extremely Online’. Taylor Lorenz is a journalist who has written some of the most viral stories about the internet on New York Times, Washington Post, The Atlantic and more. You can learn more about her and her stories here. A few topics that Talyor and I discuss in this episode are:
"Ahead of the Curve with Coco Mocoe" is a podcast about marketing, pop culture and rising internet trends + stars. You can find Coco Mocoe on your favorite socials media apps here: Instagram: @cocomocoe TikTok: @cocomocoe LinkedIn: @cocomocoe YouTube: @cocomocoe Join the Discord and chat about the internet's biggest stories here: https://discord.gg/k94JJmqc For business inquiries, email cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 20 Nov 2023 | How Selena Gomez Became Gen-Z's Favorite Pop Star (ft. @adamtheflop) | 00:39:33 | |
How did Selena Gomez become Gen-Z's favorite pop star? We are dissecting her 10+ year long music career in today's episode of 'Ahead of the Curve with Coco Mocoe'. Our special guest is Adam The Flop! From Revival to Rare to Kiss & Tell...we talk about it all. Join the #AheadOfTheCurve Discord here: https://discord.gg/FWjnNmCnRu This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 18 Sep 2023 | Ashton Kutcher Situation Gets Worse, Drew Barrymore’s “Apology”, + VMA’s 2023 was a Mess | 00:27:39 | |
What a WILD week for celebrities! It seems like everyone is in a race to the bottom of the barrel. This episode was going to be solely dedicated to the 2023 VMA's but we had lots of other things to cover at the end.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 13 Feb 2023 | "Why going viral can be a type of trauma": From true crime victims to online harassment | 00:44:09 | |
On todays episode, we take on a bit of a deeper topic than the usual pop culture and marketing. We talk about the potential trauma of going viral online. From the privacy that can be lost when you are the victim of a horrendous crime to the online harassment that people face when people see your videos. It seems no one is safe. I still believe the internet is 90% good and can change your life for the better. But I also think it is my responsibility to warn others of the down side. Some cases that seemed to have trickled into exploitation, when it comes to the harm of true crime, are the "Idaho Four" and Gabby Petito. At what point does overconsumption of a case no longer help in raising awareness but rather becomes re-traumatizating for anyone close to the victims? Another extension of the harm of the internet was the New Jersey teen who committed suicide after being bullied online for a video of her getting hurt by fellow classmates. Suicides in U.S. for people aged 13-24 increased by 7% in 2021 (Center for Disease Control and Prevention). How much of the internet plays a role in that? Thank you so much for listening! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 30 Mar 2023 | Gwyneth Paltrow: How a Ski Trial Helped Her Re-Brand as Relatable (ft. FluentlyForward) | 00:45:05 | |
Gwyneth Paltrow has become the most famous "almond mom" with her brand 'Goop' and her odd eating habits. But when it seemed like tides were turning against her, she began a trial for a ski accident in Utah. The trial has made her more relatable than ever, and seemingly by "accident". For more information on the trial, you can read this BuzzFeedNews article here. Shannon (aka FluentlyForward) and I talk about the dichotomy of Gwyneth Paltrow. What we can learn from a celebrity who doesn't try to be 'relatable' but rather leans into how out of touch she is. We also talk about this marketing approach in relation to other trending celebrities like Selena Gomez, Hailey Bieber, Ellen DeGeneres and more. Everything is our opinions and all alleged. -- If you want more from FluentlyForward, you can find her podcast landing page here. Instagram: @FluentlyForward -- If you like the podcast, you will love my socials: TikTok @CocoMocoe Instagram @CocoMocoe YouTube @CocoMocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 31 Jul 2023 | Doja Cat: When Celebrities Turn on Their Fans (ft. @nicky.reardon) | 00:40:22 | |
Listen to Nicky and Coco's new show 'Share Your Screen' on YouTube, Spotify or Apple Podcasts! Follow Nicky on TikTok @nicky.reardon In this episode, we talk about the science behind fandoms. Refinery29 wrote a great article about this topic. We specifically focus on the fandoms around Doja Cat and Taylor Swift and their differing approach to handling that relationship. For business inquiries, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 02 Oct 2023 | The Trevi Moran Interview | 00:50:33 | |
Today we are sitting down with Trevi Moran. Trevi is known for having one of the most viewed auditions on X Factor of all-time, for being a part of the first content house ever (O2L) and now for putting out dark pop music.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 20 Mar 2023 | Madi B Webb: How she turned a job at a record label into a following of over 2 million on TikTok | 00:42:08 | |
In today's episode, we talk to Madi B Webb about how a job at a record label turned into a huge following on TikTok of over 2 million followers and counting. We dive into: 1. The future of influencers as the face of fashion campaigns, like Alix Earle's campaign with Juicy Couture and Ken Eurich's campaign with Louis Vuitton. 2. How to be unapologetic when creating content online 3. Her background at a record label and paying influencers to post trending music 4. The filming of her current reality show ...and much more! You can follow Madi B Webb here: Instagram: @madibwebb TikTok: @madibwebb Thank you for rating the podcast wherever you listen! Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news. If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. Instagram: @cocomocoe TikTok: @cocomocoe YouTube: @cocomocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 23 Oct 2023 | How a viral pickle sweatshirt made TikTok Shop millions (ft. Jess Slone) | 00:41:37 | |
In this exclusive interview, we dive deep into the story behind the viral success of the Pickle Sweatshirt, created by Jess Slone of Bad Addiction Boutique. Discover how an inside joke turned into TikTok Shop's best-selling item, as Jess shares her journey from concept to market dominance. We also explore the impact of influential figures like Mikayla Noguiera who have contributed to the pickle sweatshirt's viral fame. For more celebrity and creator interviews, marketing insights and TikTok trends - subscribe to the channel! Follow Bad Addiction Boutique: tiktok.com/@badaddictionboutique instagram.com/badaddictionboutique "Why is the pickle sweatshirt taking over TikTok?" Today Show Article: https://www.today.com/food/trends/pickle-sweatshirt-tiktok-rcna100656 Buy the pickle sweatshirt: https://shopbadaddiction.com/products/pickle-jars-sweatshirt -- You can find more episodes of “Ahead of the Curve with Coco Mocoe” wherever you find your favorite podcasts or on YouTube. Tune in weekly for pop culture news, marketing trends and interviews with people making waves on the internet. Follow Coco on socials: tiktok.com/@cocomocoe instagram.com/cocomocoe For business inquiries, email: cocomocoe@whalartalent.com TAGS: #JessSlone #BadAddictionBoutique #PickleSweatshirt #TikTokShop #MikaylaNoguiera #FashionTrends #Entrepreneurship #Interview This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 15 Jan 2024 | The "Mean Girls" Review | 00:35:23 | |
Did the world need a “Mean Girls” musical movie? Let's discuss... Source: Watch “Hollywood Has a Musical Problem” here For business inquiries or interviews, email Coco’s team: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 29 May 2023 | The Many Missteps of a Tarte Brand Trip (ft. @culturework) | 01:22:57 | |
Today’s episode is with media & branding expert @culturework who I found after her coverage of the Tarte F1 trip debacle that took over the FYP recently. Here is an article by Refinery29 that summarizes what happened, for extra reference. Her insights were super valuable and I wanted to dive deeper with her to highlight the often unfair treatment of POC creators - not just by algorithms but by brands, as well. We also discuss the ‘Horses’ restaurant drama that started in West Hollywood and took over the internet. In this, we dive into the ethics of reporting on often gory crimes and where to draw the line when discussing true crime. Everything in this podcast is our opinion based on the public videos shared by the discussed party. Everything is alleged. You can find more about @CultureWork via her newsletter or TikTok. — For business inquiries and podcast sponsor requests, email cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 26 Jan 2023 | Mikayla Nogueira Accused of Wearing False Lashes in Mascara Ad: What might happen next? | 00:29:42 | |
Did Mikayla Nogueira use false lashes when promoting the new L'Oreal mascara? If so, it's not looking good and the beauty community is mad. Here is what I think she should do next from a marketing and media standpoint. What do you think? This is for educational purposes only! No being mean or dog-piling. When talking about Mikayla Nogueira, it is all my opinions and alleged. Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news. If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 09 Mar 2023 | Vanderpump Rules: Why Tom Sandoval & Raquel Leviss' Affair Stopped The World | 00:32:00 | |
Hi guys! Today's episode is about two topics that are hitting close to home. The Vanderpump Rules cast drama with Tom Sandoval, Ariana Madix and Raquel Leviss. I wanted to play hypothetical and give my advice on the few ways that they can save their reputations, even though it would be a tough one. Plus, my perspective on why this cheating scandal rocked the world in a way that we don't even see with professional musicians, athletes, etc... There is one common denominator with Tom Sandoval and Ned Fulmer from Try Guys. Plus, I want to talk about the stray bullets I got on TikTok recently. A few TikTokers, who I have watched and enjoyed, decided to put me and a few others down to make a point about why views are so important on TikTok. I have worked on this app for years and I know that views come in hills and valleys -- and that's okay! But what is not okay is looking at your followers like currency and putting people down to sell a course. Putting down other creators who are open enough to put their ideas out there should never be a means to an end. As a creator, I am vulnerable enough to put my thoughts and ideas out there -- even when they aren't getting millions of views. And that is okay! We have to give our favorite creators grace to try new things, to grow and to fail in the process -- or else their viral content will be stale in 6 months. If you like my podcast, you will love my socials: Instagram: @cocomocoe TikTok: @cocomocoe YouTube: Coco Mocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 18 May 2023 | Vanderpump Rules: What the cast zodiac signs say about their personalities + finale reaction | 00:57:55 | |
The long-awaited Vanderpump Rules finale to season 10 (episode 15) is here. This is bigger than a super bowl. Super bowls happen once a year. This 'Scandoval' was once-in-a-lifetime! We break down the episode scene by painful scene. And then we end the episode with a deep dive into the cast zodiac signs and what it could all potentially mean. For context, here are the cast zodiac signs from what I could find online: Virgo: Lisa Vanderpump, Lala Kent, Raquel Leviss Cancer: Ariana Maddix, Tom S*ndoval, Jax Taylor, Stassi Schroeder Aquarius: James Kennedy, Kristen Doute, Charli Capricorn: Katie Maloney, Ally Lewber Taurus: Scheana Shay Libra: Tom Schwartz Gemini: Andy Cohen No Leos, Aries or Scorpios on this cast You can listen to my deep-dive episode on the original Scandoval when it broke and why it took over the world from a media-perspective here If you like the podcast, you will love my socials: Instagram: @cocomocoe TikTok: @cocomocoe YouTube: Coco Mocoe For business inquiries and sponsorships, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 25 Sep 2023 | Greg Goodfried: From managing the D’Amelio family to creating Lonelygirl15 | 01:03:41 | |
You can watch the third season of 'The D'Amelio Show' on Hulu or Disney+. New episodes every Wednesday #TheDAmelioShow You can watch old videos from the original Lonelygirl15 youtube channel here: https://www.youtube.com/@UCVEfyEuLJpgw_y4jSgV8Rtg Did you know the man who created Lonelygirl15 is the same man who has managed the D'Amelios since their rise to fame in 2020? Today we are interviewing top talent manager, Greg Goodfried. I call him the "Tom Brady" of the internet. I have never met someone with a better resume and genuine curiosity for the world and the art of storytelling. For business inquiries, email cocomocoe@whalartalent.com Join the #AheadOfTheCurve discord here: https://discord.gg/n6qc4gcYf5 TIME STAMPS: Introduction 0:00 - 1:05 The Origin of LG15 1:05 - 3:50 How they cast “Bree” aka Jessica Rose 3:50 - 7:20 How to go viral 7:20 - 8:07 Why they created LG15 8:07 - 10:20 The business model of LG15 10:20 - 12:20 The first LG15 video 12:20 - 14:50 The cult elements of LG15 14:50 - 17:35 The moment someone recognized LG15 17:35 - 19:05 LG15 was first brand deal on YouTube 19:05 - 24:10 How the fans found out LG15 wasn’t real 24:10 - 27:50 What happened after LG15 was revealed 27:50 - 30:00 How Greg got into talent management 30:00 - 31:08 Could there be a LG15 today 31:08 - 33:20 The Grand Finale of LG15 33:20 - 39:21 How Greg signed the D’Amelios 39:21 - 46:10 Why certain people become famous 46:10 - 50:10 The moment I realized TikTok would be big 50:10 - 51:43 Greg’s favorite thing about each D’Amelio 51:43 - 53:57 Dancing With The Stars 53:57 - 55:30 Charli D’Amelio in 5 years from now 55:30 - 56:40 D’Amelios Vs. Kardashians 56:40 - 59:23 Predictions about the internet 59:23 - 1:03:41 Thank you for watching, commenting and subscribing! ❤️ -- TAGS: lonelygirl15, charli d'amelio, the d'amelio show, greg goodfried, dixie d'amelio, d'amelio hulu, landon barker, podcast, interview, influencers, celebrity, entertainment news, kardashians, kuwtk, ahead of the curve, coco mocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 05 Feb 2024 | TikTok vs. UMG, Taylor Swift at the Grammy's | 00:36:11 | |
Join the #AheadOfTheCurve discord here: https://discord.gg/QUx2h72q Thank you for reviewing the podcast! Today's episode of "Ahead of the Curve with Coco Mocoe" is about the Grammy's 2024 award ceremony where Taylor Swift won big! Some of the most talked about moments of the night include; Olivia Rodrigo and Taylor Swift rooting each other on, Lana Del Rey joining Taylor Swift on stage, Victoria Monet wins for "Best New Artist" of the year and more! We also cover the biggest tech story of the week which was that Universal Music Group pulled all of their artists from the TikTok music library; which includes, Ariana Grande, Taylor Swift, Miley Cyrus, Lana Del Rey, SZA and more. What does this mean for the future of the music industry and how new artists are discovered on social media? Listen to the latest episode of #ShareYourScreen with Sulinna Ong from Spotify here: https://open.spotify.com/episode/2znWBVShVCGJY93yTjHkFJ?si=loBTe87iQFiSuKukhl3hCA Cody Fry's interview with Rolling Stones about his music being pulled off TikTok by UMG: https://www.rollingstone.com/music/music-features/cody-fry-universal-music-tiktok-fight-1234959520/ For business inquiries, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 04 Dec 2023 | 2023: The Year the Influencer Bubble Burst (ft. Infinite Scroll Podcast) | 01:07:24 | |
Was 2023 the year the influencer bubble burst? Today we are joined by the Lauren and Jordyn from the Infinite Scroll Podcast to talk about the biggest influencer stories and controversies of 2023 and how they will shape the industry for years to come. You can listen to the “Infinite Scroll”podcast episode here: https://podcasts.apple.com/us/podcast/infinite-scroll/id1499785732 You can watch the “Infinite Scroll” YouTube video with me here: https://www.youtube.com/watch?v=hp1d_uSLdhE&pp=ygUPaW5maW5pdGUgc2Nyb2xs Time Stamps + Topics:
Thank you so much for listening! Share the podcast with a friend who loves pop culture and marketing just as much as we do. Review the podcast on Apple: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369 Review the podcast on Spotify: https://open.spotify.com/show/3WMVk1vVWPwjTDuvCR45KJ Follow Coco on YouTube: https://www.youtube.com/@CocoMocoe/videos Join the Discord here: https://discord.gg/wTg3PtBkjs EMAIL: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 25 Feb 2023 | Selena Gomez & Hailey Bieber: How the TikTok algorithm blew their feud out of proportion | 00:31:35 | |
Selena Gomez deletes social media after "feud" with Kylie Jenner and Hailey Bieber on TikTok. When does stan culture take drama and blow it out of proportion? What about TikTok, compared to other platforms, makes the drama even worse because of the nature of the algorithm? Let's talk about it from a media literacy lens and what it means for women in media. Here is a summary of the history behind the Selena Gomez and Hailey Bieber drama for anyone who is just as confused as I am: https://www.complex.com/pop-culture/selena-gomez-hailey-bieber-reignited-tiktok-feud-explained Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news. If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. Instagram: @cocomocoe TikTok: @cocomocoe YouTube: @cocomocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 05 Mar 2024 | "Why trends go viral": What I learned from "The Tipping Point" by Malcolm Gladwell | 00:26:07 | |
Today's episode of #AheadOfTheCurve with Coco Mocoe is all about what makes content or trends go viral, and most importantly become memorable, according to "The Tipping Point" by Malcolm Gladwell. The book was written in 2000 but I apply his brilliant concepts to how to go viral on TikTok, YouTube and more in 2024 and beyond. In this episode, we discuss 3 of my major takeaways after reading the book:
Let me know in the reviews what book I should read next as part of our new marketing book club! I will dedicate a new episode of this podcast anytime I finish reading an interesting book that I think you will enjoy. Get "The Tipping Point" by Malcolm Gladwell using my Amazon link here: https://amzn.to/3V44WHj Subscribe to Coco's YouTube channel 📺 Follow Coco Mocoe on social media: Join the Discord here: https://discord.gg/PjJuA7JehE Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do! Email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 13 Feb 2024 | How women took over the NFL: From Taylor Swift to Alix Earle | 00:32:59 | |
Join the #AheadOfTheCurve Discord: https://discord.gg/uUkRh4qfAU Follow Coco Mocoe on social media @cocomocoe For business inquiries, email: cocomocoe@whalartalent.com Summary of Episode: The first Super Bowl was hosted in 1967 and the average cost of a commercial was between $35.000 and $40,000 according to Sportico. This year more than ever, the NFL had their eyes set on a female audience. This came with the addition of player’s girlfriends in the stands like Alix Earle, Taylor Swift and Hailee Seinfield. Alix Earle was even a presenter at the NFL Honors ceremony in Vegas a few days ahead of the superbowl and her boyfriend is Miami Dolphin’s wide receiver Braxton Berrios. While in Vegas this week, there was chatter that the NFL expected this to be the most watched Super Bowl in history. Thanks to the female fans tuning in for a look at Taylor Swift. And boy was there a show! She had Blake Lively, Ice Spice and Lana Del Rey in her box and there was even betting sites that had entire bets based around how many times the camera would pan to her during the game. There was also a 49’ers wife who made headlines, Krysten You-Sh-Check. Wife of full back Kyle You-Sh-Check. She went viral online for creating custom pieces to wear to games in support of Kyle. In fact, she was propositioned by Brittany Mahomes to create a look for her and she sent Brittany a jacket for Taylor Swift, as well. Stressing that it was no pressure. If Taylor wanted to wear it then great. Taylor showed up to one of the Kansas City play-off games in the jacket and the story went viral. Because of the exposure from this moment, she turned this into a licensing deal with the NFL (according to USA Today). She inked the first women-led licensing deal with the NFL which means she can sell merch using their team logos. She told Today that this has been in the works for years but the exposure of Taylor Swift wearing one of her creations catapulted her. A puffer vest that she is auctioning for the National Breast Cancer Foundation currently has a bid of $52,000+. This also leads us to the shift towards female-focused advertising at the super bowl this year. It typically caters to men or tows an even line. But this year, they knew the Swift fans were watching. The first commercial to hit the screen was for the upcoming Wicked movie featuring Ariana Grande. I could be mistaken but you don’t often see movie trailers as commercials at the Superbowl. Especially one for a movie coming out almost a year later and one that is a musical adaptation with two female leads. This was also the first year that two beauty brands went toe-to-toe. E.l.f.and NYX. Both very different commercials. I am fascinated at Elf’s aggressive approach to marketing the last year or so. They had a superbowl spot last year with Jennifer Coolidge. They built a world in Roblox and were all over the new Mean Girls movie. In a way that was off-putting, in my opinion. I love elf but it was the first time I felt an adverse reaction to them. Their commercial featured a Judge Judy bit. The NYX commercial was simpler and featured Cardi B. It was to promote their duck lips plumper. At the end, it showed a QR code and the longer commercial was much more NSFW. I actually liked the ad. It felt like a secret treat for those who got to the QR code quick enough. Another commercial that I loved was with Beyonce for Verizon. At the end of it, she hinted at new music. A few moments later, she dropped two new country singles, "Texas Hold 'Em" and "16 Carraiges". There is a rise of “off-camera” experiences when it comes to the best superbowl ads. People know that other’s are watching the superbowl on their phones Thank you for reviewing the podcast and sharing it with a friend! Tune in every Monday for a pop culture and marketing deep dive. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 20 Feb 2024 | Billie Eilish vs. TikTokers + “Who the F Did I Marry?” Series Changes TikTok Algorithm Forever | 00:36:48 | |
Reesa Teesa has taken over the FYP with her storytime, "Who the F Did I Marry?" (@reesamteesa on TikTok). She grew from 100k followers to 600k overnight. Then jumped to 700k+ while I was at the gym! I have not seen growth this fast since Khaby Lame, Charli D'Amelio and Addison Rae. After writing the script and going to bed, I woke up to Reesa having over 1 million followers! It has been so long since a new creator has reminded me of the magic of this app. Reesa is not following trends or viral hooks. Instead she is using the 10-minute feature and with UMG pulling their music off the app, I wouldn't be surprised if the algorithm is seeking out longer storytellers, like Reesa, to push out instead of trending audios. "The Tipping Point" by Malcolm Gladwell: https://amzn.to/3UN5D7L In this episode, I also discuss Billie Eilish vs. TikTokers at the "People's Choice Awards" and why I...kind of agreed with her? Let me know your thoughts in the reviews! Join the #AheadOfTheCurve discord: https://discord.gg/W7rdag5AkE Subscribe to Coco Mocoe's YouTube here Email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 22 May 2023 | Why the Kardashian’s are turning their show into a real-life Succession (ft. @alegría.irl) | 01:34:44 | |
This was an episode for the history books! I found Alegría on TikTok when she posted a TikTok about Succession and the Kardashians. I had to have her on the podcast to pick her brain even further. Find Alegría on social: TikTok: @alegría.irl Instagram: @wawa.jpg In this episode, we talk about:
For business inquiries or interview requests, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 27 Nov 2023 | Is Barstool Sports the next BuzzFeed? | 00:42:17 | |
Did you know Jenna Marbles got her start at Barstool Sports? We discuss that and more on this episode of #AheadOfTheCurve with Coco Mocoe. Let's dive into the parallels of BuzzFeed and Barstool Sports and what can go wrong when you become the "coolest place to work" on the internet. This episode is based fully on opinion. I encourage everyone to do their own research, as alway! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 27 Dec 2023 | Why audiences want quality over relatability in 2024 (ft. Koosha Nouri) Pt. 2 | 00:39:43 | |
Is relatability over-rated? As Alix Earle faces some scrutiny over a vomit dress in the closet, it seems that audiences are starting to grow weary of the over-relatable. But what will come next? Creators like Jackie Aina and Monet McMichael have grown cult-like followings in the beauty space for creating high-quality content. Is this going to be one way the pendulum swings away from what was trendy the last few years? Let's discuss! Welcome to the season finale of #AheadOfTheCurve with Coco Mocoe! Today's episode is part 2 with top beauty brand strategist and creator, Koosha Nouri. What will be the next big trend on TikTok and beyond in 2024? High-def content. We see this growing on beauty tok with creators like Monet McMichael. But where does it go back to? One of the top creators in the beauty space -- Jackie Aina. Will beauty filter fatigue lead to the renaissance of high def, 4k videos on social media? And what will happen to celebrity brands like Rare Beauty by Selena Gomez, Kylie Cosmetics by Kylie Jenner and Fenty Beauty by Rihanna as the beauty space becomes fatigued with so many celebrity brands popping up left and right? Let's talk! EMAIL: TAGS: Jackie Aina, Monet McMichael, Meredith Duxbury, Alix Earle, Mikayla Noguiera, Tati Westbrook, Selena Gomez, Rihanna, Kylie Jenner This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 02 May 2023 | Met Gala 2023: The Subliminal Messages Behind the Most Memorable Looks | 00:28:50 | |
In this episode, we delve into the 2023 Met Gala - the most highly anticipated fashion event of the year. Join us as we discuss the stunning red carpet looks, the most talked-about celebrity appearances, and the overarching cultural themes that defined the event. From the fashion-forward to the controversial, we break down every aspect of this unforgettable evening, providing insights and commentary that you won't want to miss. Tune in for a deep dive into the Met Gala 2023, and discover all the highlights and memorable moments from this iconic night in the fashion world. Here is an article from Vogue on all the Met Gala looks Some looks that stood out to me were from Kylie Jenner, Emma Chamberlain, Rihanna, Pedro Pascal and more! Not only do we talk about the theme, which was Karl Lagerfeld, but we also discuss what celebs did NOT attend - which can be just as telling. Thank you so much for listening to this episode and giving it a rating! We are climbing the Entertainment News & Pop Culture charts. THANK YOU! Let me know who you want me to interview in the future! Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news. If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 24 Jul 2023 | Barbie: How Mattel Rebranded "The Most Hated Doll" in America ("Tiny Shoulders" Documentary) | 00:40:25 | |
Just a few years ago, Barbie was seen as a polarizing and sometimes hated figure - as documented in the 2018 documentary "Tiny Shoulder". Fast forward to 2023, Barbie could be argued as one of the most universally loved brands in the lead up to the release of the movie starring Margot Robbie and Ryan Gosling. But how did Mattel do it? To understand the branding of Barbie, we must first dive into her history. Did you know that the founder of Barbie, Ruth Handler, created the doll because she felt like only giving young girls baby dolls indoctrinated them into motherhood? There is a great article about Ruth Handler, the mother of Barbie, on Tablet Magazine (read here) You can watch "Tiny Shoulders" on Hulu. This episode is a deep dive into Mattel and the polarizing history of Barbie in the lead up to the 2023 movie. The reason I do not spend much time discussing the Barbie movie is because I stand with the SAG-AFTRA & WGA strike. This is more about the brand behind the doll, Barbie, and is not to be mistaken as a promotional piece of content for the movie. For business inquiries, email: cocomocoe@whalartalent.com You can find Coco Mocoe on your favorite social platforms by searching @cocomocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 06 Nov 2023 | Millennials Vs. Gen-Z: Whose digital footprint will be more "cringe" as time goes on? | 00:38:59 | |
Have you noticed an influx of videos on TikTok making fun of millennials? Well, I have! But Millennials have always been ridiculed online for simply existing. And why is that? Watch my other show, #ShareYourScreen, with Nicky Reardon here: https://www.youtube.com/@NickyandCoco For potential interviews or partnerships, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 27 Feb 2023 | Shelby Jeanne: How she sold out a product on TikTok with just two videos | 00:31:11 | |
You may have seen the viral TikTok of @shelbjeanne's boss calling her while she is skiing. Not only did the video get 11 million views but it also led to TikTok viewers selling out the sunglasses she was wearing from her small business and then some. We talk about what it is like to be a small business owner on TikTok while working part-time, how a breakup led to this moment, her drive to create a community for women in action sports with her brand and what it means to be a part of the 'secret ninja society'. You can find her sunglasses here: secretninjasociety.com Shelby Jeanne on TikTok: @shelbjeanne Shelby Jeanne on IG: @shelbjeanne Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news. If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 20 Feb 2023 | "How to break out of a niche on TikTok" (ft. CreepTime) | 00:42:14 | |
Thank you for rating the podcast wherever you listen! Welcome our first guest, CreepTime, to the "Ahead of the Curve Podcast". We talk about breaking out of a niche, paranormal stories, the ethics of true crime on social media (like with the Moscow, Idaho case) and what it was like for @creeptime to grow to 1.6 million followers while working full-time. Where you can follow CreepTime: Podcast (CreepTime the Podcast) TikTok (@creeptime) Instagram (@sylasdean) YouTube (CreepTime) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 21 Jan 2023 | The Tarte Trip: Why do brands send influencers on expensive brand trips? Breaking down the drama & marketing strategy | 00:33:52 | |
Tarte sent big influencers, like Alix Earle, on a trip to Dubai this week and TikTok was confused. Why do beauty brands send influencers on big trips when launching a product? There is a genius marketing strategy behind the chaos. The viral TikTok that sparked the discussion from Jack Mac Barstool: https://www.tiktok.com/@jackmacbarstool/video/7190226153909521710 Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news. If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 28 Sep 2023 | Taylor Swift & Travis Kelce: Why is everyone obsessed with "PR" relationships? (ft. @simplysimone) | 00:48:37 | |
Today we are talking to pop culture expert @simplysimone from TikTok (300k+) all about the trending topics right now. Is Taylor Swift and Travis Kelce a “PR relationship”? How did Olivia Rodrigo break the Disney pop star curse? Could Beyonce be going for an EGOT? Why did Kim Kardashian announce the Usher as the Superbowl Halftime performer? And why is ‘Love is Blind’ season 5 so messy? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 10 Jul 2023 | How Threads changed the social media landscape overnight (ft. Sara McCord) | 01:14:09 | |
Mark Zuckerberg finally gets a win with Threads and Elon Musk does not appear to be happy. Plus, Threads seems to have changed the social media landscape over night. In a world where everyone is chasing short-form video, does this mark the move away from that? Sara McCord is a marketing and communications professional who I found on TikTok. She brought great thoughts to this discussion. You can find Sara McCord's blogpost on the topic here or find her on TikTok @SaraJMcCord -- Here is the article from NYT about the launch of Threads: https://www.nytimes.com/2023/07/06/technology/threads-downloads-twitter.html Here is the article from TechCrunch about how Twitter has managed since Elon Musk took over: https://techcrunch.com/2023/07/06/elon-musk-twitter-everything-you-need-to-know/ -- For business inquiries, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 14 Mar 2024 | TikTok Ban 2024: Why it feels real this time & what will happen to creators | 00:36:50 | |
Subscribe to Coco's YouTube channel 📺 Follow Coco Mocoe on social media: Join the Discord here: https://discord.gg/PjJuA7JehE Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do! Listen to my episode about the UMG vs. TikTok battle: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369?i=1000644222978 Email: cocomocoe@whalartalent.com CNN: "House passes bill that could lead to US ban of TikTok" #TikTokBan #Marketing This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 21 Aug 2023 | The Danger of Fame: Taylor Swift fans show up outside wedding rehearsal + times fans killed celebrities | 00:42:20 | |
UPDATE: A day after this episode went up, a video surfaced online of Drew Barrymore's lifelong stalker rushing the stage with her and Renee Rapp at an event. Read more about the story here. Fame is one of the most dangerous things that can happen to a person. You may have seen videos of fans swarming a small restaurant in New Jersey that Taylor Swift was spotted inside of. Here is why that normalizes the stalking behavior to those with the worst of intentions. Plus the shifts in culture and legislation that I hope happens to protect these people from the worst of the stalkers. Plus we talk about celebrities who have tragically died because of fame; from John Lennon to Princess Diana to Selena and more. Here is the TikTok that I referenced that sparked this discussion. Here is an article about the fans who showed up to stalk Taylor Swift outside of Jack Antonoff's wedding rehearsal in New Jersey. You can find me on your favorite social media platforms @cocomocoe For business inquiries, email cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 28 Feb 2024 | Creator Advice: "How to get out of a shadowban on TikTok" | 00:38:26 | |
Subscribe to Coco's YouTube channel 📺 Follow Coco Mocoe on social media: Join the Discord here: https://discord.gg/PjJuA7JehE Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do! Today we are talking about how to break out of a shadowban on TikTok, how to find a new niche when feeling stale about your content and what is changing about TikTok's algorithm (Reesa Teesa's 10 minute series takes over!) You can listen to my episode about the success of Reesa Teesa and her "Who the F Did I Marry?" series here Email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 09 Oct 2023 | Bobbi Althoff: How a mom-influencer created the top rap podcast overnight | 00:45:55 | |
Today we will be talking about the rise of Bobbi Althoff and her mysterious podcast. This video is based on personal opinion and I encourage everyone to do their own research. Follow Coco on socials: Instagram.com/cocomocoe TikTok.com/@cocomocoe YouTube Join the #AheadOfTheCurve Discord here: https://discord.gg/4wTp3DpjBh Rate the podcast on chartable: https://chartable.com/podcasts/coco-mocoe-tarot Thank you for listening to "Ahead of the Curve with Coco Mocoe" on YouTube and your favorite podcast platforms email: cocomocoe@whalartalent.com RESOURCES: “The Really Good Podcast” by Bobbi Althoff: https://www.youtube.com/@Thebobbialthoff “Women On Top” interview with Bobbi Althoff: https://spotify.link/EOTdGhjoKDb Cosmopolitan’s Interview with Bobbi Althoff: https://www.cosmopolitan.com/entertainment/celebs/a44762496/bobbi-althoff-tiktok-podcast/ Bobbi Althoff on the BFF Pod: https://www.youtube.com/watch?v=YUXr2kGYuWo&pp=ygUSd29tZW4gb24gdG9wIGJvYmJp TIME STAMPS: Introduction 0:00 - 2:32 Comments from Discord 2:32 - 4:32 Who was Bobbi Althoff before the podcast 4:32- 9:30 The start of “The Really Good Podcast” 9:30 - 12:30 The infamous Drake interview 12:30 - 17:35 Funny Marco 17:35 - 18:39 Chicken Shop Date & Ziwe 18:39 - 23:54 Funny Marco & Bobbi’s tour 23:54 - 25:34 Unanswered questions & theories 25:34 - 31:50 Industry Plant Theories 31:50 - 37:40 How she can move forward 37:40 - 45:55 #bobbialthoff #drake #podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 22 Jan 2024 | Creator Advice: "Your fear of getting hate is stopping you from going viral" | 00:38:15 | |
Want to be an influencer or creator in 2024? Want to make TikTok or YouTube your full-time job? Well...get ready for lots of hate! Unfortunately it is part of the job. But that doesn't mean it should stop you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 25 Dec 2023 | How to be a viral beauty influencer in 2024 (ft. Koosha Nouri) Pt. 1 | 00:49:03 | |
Want to be the next Meredith Duxbury or Monet McMichael? What will be different about how beauty influencers become famous in 2024 compared to 2023? What do the top beauty brands look for when curating their influencer lists and beauty trends? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 14 Apr 2023 | 'Love is Blind' Season 4 Finale: How Netflix saved a dying franchise (w Grace Reports) | 01:10:18 | |
In this episode, we take a deep dive into the highly anticipated finale of Love is Blind season 4, where the contestants reveal their final decisions on whether to stay engaged or walk away. Join us as we analyze the most dramatic moments, heartbreaking breakups, and heartwarming love stories that unfolded throughout the season. From dissecting the couples' final vows to uncovering behind-the-scenes secrets, we recap everything you need to know about this epic finale. Tune in to discover our predictions for which couples will make it, which ones won't, and the reasons behind their decisions. Don't miss out on this exclusive breakdown of Love is Blind season 4! The couples who are featured in the wedding finale are: 1. Chelsea and Kwame 2. Micah and Paul 3. Tiffany and Brett 4. Bliss and Zack Follow Grace Report on YouTube, TikTok and Instagram for more reality TV recaps and deep dives. Thank you so much for listening to this episode and giving it a rating! That helps me so much as my podcast grows. Let me know who you want me to interview in the future! Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news. If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 13 Nov 2023 | Celebrity "SEO" Conspiracies: From Taylor Swift's "Jet" to Hailey Bieber "Mean Girl" (ft. Fluently Forward) | 01:02:38 | |
Ever wondered how often celebrities google themselves? Or taken it a step further and done a PR stunt to change any bad search results that are trending? Well today, we are discussing some of the most talked about celebrity “seo” conspiracies from Disney’s “Frozen” to Hailey Bieber’s “Mean Girl” to Taylor Swift’s “Jet”. Today’s episode is with one of my favorite podcasters who you hear me mention ALL THE TIME, which is Shannon from Fluently Forward. Listen to her podcast here: https://podcasts.apple.com/us/podcast/fluentlyforward/id1589952385 Follow Shannon on TikTok: https://www.tiktok.com/@fluentlyforward Thank you for subscribing and reviewing the podcast! Share it with a friend who loves pop culture and marketing as much as we do! Email: cocomocoe@whalartalent.com Find Coco Mocoe on your favorite socials by searching @cocomocoe Subscribe to the ‘Ahead of the Curve’ podcast on YouTube: https://www.youtube.com/channel/UC7MC6lTh3ui3_id2n-vnlPQ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 24 Apr 2023 | @caroreyrey: The Rise of Latinx Representation in Hollywood + Working with Celebs like Zendaya & Justin Bieber | 00:47:33 | |
Today's episode pulls back the curtain of Hollywood with Carolina Reynoso (@caroreyrey). Her and I met at our day job (BuzzFeed) and she has since gone on to film viral videos on red carpets like the Oscar's, meet Steven Spielberg, attend every exciting red carpet in the past year and much more. We talk about how she got her foot in the door to the industry. How she started out by working with celebrities like Zendaya and Justin Bieber. And her passion, which is Latinx representation in media. Here is an article by Axios about the Latinx moviegoer population vs Latinx representation in media: https://www.axios.com/2022/03/31/latinos-hollywood-representation-movies Follow Carolina Reynoso (@caroreyrey) on social media here: Watch her on the PeroLike YouTube channel here: https://www.youtube.com/@PeroLike -- If you love the podcast, you will love my socials! Search 'Coco Mocoe' on your favorite apps to find me and connect. Instagram: @cocomocoe TikTok: @cocomocoe YouTube: Coco Mocoe LinkedIn: Coco Mocoe For business inquiries, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 08 May 2023 | Shirah Benarde: How she made $40k from TikTok & had one of the fastest deals in Shark Tank history (NightCap) | 00:43:46 | |
Have you ever watched Shark Tank and wondered about the behind-the-scene details or what happens to the contestants after they strike a deal with a shark? Today's episode is with Shirah Benarde (@shirahbenarde). She and her brother founded the anti-roofie scrunchie brand, NightCapIt (@nightcapit). They had one of the fastest deals in Shark Tank history with Lori Griener. Here is the NightCap site if you want to purchase protection for your drinks! Here is a viral clip from their episode of Shark Tank! We talk about how she made $40k from TikTok alone in the 6 weeks leading up to their pitch on Shark Tank. We talk about her Gen-Z focused branding strategy (community over perfection) and how she grew her brand to almost 500k on TikTok at the time of posting this episode. And we talk about her plans to branch the company out in to the music and college space. This was such a fun interview and I hope you enjoy listening as much as I enjoyed chatting with Shirah! The book I referred to in the middle of the podcast is linked here. It has been almost a decade since I read the book so my recollection may have been fuzzy and I am not a mental health professional! I encourage you to read the book yourself to fact check me, as always! Tune into 'Ahead of the Curve with Coco Mocoe' for weekly episodes on pop culture, entertainment and marketing news. If you love the podcast, you will love my socials! @CocoMocoe on Instagram, TikTok and YouTube. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 11 Dec 2023 | The Origin of "Millennial Cringe" (ft. @freddiesroommate) | 01:07:39 | |
Remember Boxxy? Join us as we explore the rise and fall of this internet icon and her influence on the birth of millennial cringe culture. We'll take a trip down memory lane, revisiting iconic moments, tracing the evolution of cringe, and analyzing its lasting impact. We also discuss why Gen-Z is so obsessed with capturing millennial cringe in their own ironic content. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 19 Jun 2023 | Why I Left BuzzFeed (A Love Letter to the Last 3 Years) | 00:33:28 | |
When you are listening to this, I will be in Cannes Lion in the south of France. Thank you for all the opportunities you have afforded me as my audience. I have gone from an entry-level marketing employee to traveling the world to talk about marketing to some of the most brilliant people in the industry. Thank you, thank you, thank you. I hope I make you proud as my audience. -- This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 08 Jan 2024 | Saltburn Analysis: "Barry Keoghan Deserves the Oscar" | 00:35:23 | |
"Saltburn" Spoiler Alerts Ahead! 🚨 Today’s episode of #AheadOfTheCurve with Coco Mocoe is all about the movie “Saltburn” - because I can’t stop thinking about it. Topics discussed:
Emerald Fennell’s interview in NME magazine: https://www.nme.com/features/film-interviews/emerald-fennell-saltburn-director-oxford-university-3540076 Saltburn IMDB: https://www.imdb.com/title/tt17351924/ Podcast episode about Succession and the Kardashians: https://podcasts.apple.com/us/podcast/why-the-kardashians-are-turning-their-show-into-a/id1603953369?i=1000613986207 My second show with Nicky Reardon, “Share Your Screen”: https://www.youtube.com/@NickyandCoco TLDR; GIVE BARRY KEOGHAN THE OSCAR ✨ #Saltburn #JacobElordi #BarryKeoghan -- Hi I'm Coco Mocoe! Welcome to my show, "Ahead of the Curve". I work in media and I've made a career off accurately predicting trends and rising stars right before they blow up. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 23 Apr 2023 | Coachella 2023: Frank Ocean Makes History in the Worst Way Possible | 00:34:29 | |
Coachella 2023 was one of the most dramatic years the festival has ever seen, in the worst way possible. And this time it wasn't the influencers who got the most hate; but surprisingly, one of the most anticipated headliners in Coachella history. In this episode, we talk about Frank Ocean's disappointing performance (or lack thereof) as the Sunday headliner. What exactly went wrong and the advice I would give him on repairing his image from a marketing standpoint. Is Frank Ocean an example of the "rubber band" theory in marketing going too far? Variety magazine wrote an in-depth article about what went wrong with Frank Ocean's Coachella performance, which you can find here. Let me know what you think of this episode in the comments of my recent TikTok about this whole debacle! If you like the podcast, you will love my socials! TikTok: @cocomocoe YouTube: Coco Mocoe Instagram: @cocomocoe LinkedIn: Coco Mocoe This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 12 Jun 2023 | The Renaissance of YouTube & Long-Form Digital Media (w. @MichaelAndMatt) | 01:03:01 | |
Are people growing tired of short-form videos, like TikToks and Reels? That is a loaded question with no right or wrong answer. But I do predict that we are about to see a resurgence of YouTubers and long-form media, like podcasting, as people seek out more substance than 10 second videos. Today I got to speak to Michael Lindsay and Matthew Schueller (@michaelandmatt) who grew their platform on YouTube and are now launching a podcast about their surrogacy and their fatherhood journey as a same-sex couple. You can listen to new episodes of 'Who's Your Daddy?' every Thursday! Mr. Beast talks about the resurgence of YouTube in his interview from the Colin & Samir podcast here. -- For business inquiries, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 30 Oct 2023 | Why did everyone want Glossier to fail? | 00:42:28 | |
Today is an honest book review and deep dive into the trending book, Glossy by Marisa Meltzer. It is a profile piece about Emily Weiss and Glossier. But who is she? Emily Weiss is the founder of the popular beauty brand, Glossier. She was introduced to the world as a Teen Vogue intern on the MTV show, ‘The Hills’, starring Lauren Conrad. She would go on to create the popular beauty blog ‘Into The Gloss’ which would be the catalyst for her billion-dollar company, Glossier. What can we learn from “trendy” beauty brands like Glossier and female founds like Emily Weiss? Let’s dive in. My next book review will be the Britney Spears memoir, ‘The Women in Me’. Let me know what other trending topics and books you want me to cover from a marketing perspective! TIME STAMPS: Introduction - 0:00 The Glossy Book + Author - 2:20 Emily Weiss - 4:38 “Into the Gloss” - 7:15 Glossier - 12:47 Glossier’s Height - 16:26 Celebrity Name Drops - 22:40 Glossier’s Mistakes - 26:18 How can Glossier become “cool” again? - 35:10 Follow Coco on social media: Instagram: instagram.com/cocomocoe TikTok: tiktok.com/@cocomocoe YouTube: https://youtube.com/@CocoMocoe?si=x8WFaM-iNp_xOMn_ Join the #AheadOfTheCurve Discord: https://discord.gg/drDBjzVXnp Thank you for listening to ‘Ahead of the Curve with Coco Mocoe’ wherever you find your favorite podcasts! Tune in weekly for deep dives into trending topics, pop culture and celebrity interviews - all from a marketing expert’s perspective. You can buy the book here (Thank you for using link as I get a percentage of the profits from my link): https://amzn.to/3QeJ1JC For business inquiries, email: cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 07 Aug 2023 | BookTok Drama Leads to Harrassment of Real-Life Hockey Player, Kai Cenat Riot & Cardi B "Mic" on eBay (Marketing Expert Reacts) | 01:00:22 | |
Thank you so much for listening to, rating and sharing the podcast! Send it to all your marketing friends. In today's episode, we react to these topics from a marketing perspective. Everything is based on opinion. 1. BookTok Drama (5:05) InTheKnow posted a great article recapping all of the booktok drama that went down this last week, if you want to read the full article. In short, a TikToker by the name of Kierra Lewis began fixating on hockey players after reading the smut novel 'Pucking Around' by Emily Rath. She began posting videos of real-life hockey players, one of which was Alex Wennberg. The videos became increasingly sexual and the Seattle Kraken hockey team even flew her out to the Stanley Cup. There she posted vulgar videos of players which could be seen as sexual harassment, in my opinion. TikToker, @mynameismarines, posted now deleted videos from Kierra Lewis in which Lewis talked about players strokes, her holes, and filmed hockey players without their consent during stretches with sexual commentary over the videos. Wennberg's wife eventually spoke out against the harassment that her husband and other players faced as a result of Lewis' videos. Seattle Kraken unfollowed Lewis and deleted all their booktok videos. Lewis claimed that the team used booktok for clout, insinuating that players should be okay with her sexually suggestive videos because it gave them 'fame'. This is all based on my own opinion of the situation. Let me know what your thoughts are. 2. Kai Cenat Riot (33:00) Twitch Streamer, Kai Cenat, tried to hold a PS5 giveaway in NYC last Friday and it quickly turned into a riot. The situation led to legal ramifications for Kai and his team. He was arrested and released Saturday morning but has to go to court. The charges are 'inciting a riot' among other things. Here are my thoughts on why live-streamers hold a specific type of fame and can turn out an audience that is sometimes bigger than A-List, 'mainstream' stars. The riot felt like Tanacon 2.0 but somehow even worse. Here is an article by AP recapping the event. 3. Cardi B Microphone (51:00) Cardi B was recently performing in Vegas and threw her microphone at an audience member who splashed water on her. Where the story sparked my interest was TMZ reported that the microphone was being listed on eBay and is currently going for $99,900. The bids end tomorrow (Tuesday). But in my opinion, the microphone has yet to be verified. There are no identifiable features on the eBay listing. There are other listings on eBay claiming to be the same exact microphone. How do we know it is legit? -- Thank you for listening to 'Ahead of the Curve with Coco Mocoe'. You can find Coco on social media (@cocomococe). Tune in every Monday morning for trending pop culture news from a marketing perspective. For business inquiries or guest appearances, email cocomocoe@whalartalent.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com | |||
| 24 Jun 2024 | The 5-Year Cycle in Marketing: "Is TikTok's Expiration Date Near?" | 00:18:32 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Would TikTok be as big as it is today if it wasn’t for the death of Vine? We talk about this and more in the comeback episode of “Ahead of the Curve with Coco Mocoe” You can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of the podcast, you will be sent a Friday… | |||
| 01 Jul 2024 | The "Brat" Effect: The Branding of Charli XCX | 00:21:25 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com "Ahead of the Curve with Coco Mocoe" is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber on the official Substack here. Book a consulting session with Coco by clicking here. If this link is no longer available, then the sessions booked up. In this episode of ‘Ahead of the Curve with Coco Mocoe’, we talk about the power of association and anti-branding by studying the roll-out of Charli XCX’s highly acclaimed “brat” album. Not only is the music great, but the album branding matches the honesty and brutalism of the hyperpop album. And now, her fans are declaring 2024 a "brat summer”. Plus, how you can get your audience to think of you daily by associating your content with something they do repeatedly. We will be discussing the power of associating yourself with a word like “summer” and why the music industry is obsessed with this specific word. From Meg Thee Stallion’s “Hot Girl Summer” to Charli XCX’s “brat summer”. Plus, how you can get your audience to think of you daily by associating your content with something they do repeatedly in their routine. Table of Contents: 0:00 - Introduction 3:19 - Life Updates 6:55 - Charli XCX “Brat” Summer 11:24 - Meg Thee Stallion & “Summer” Branding 14:08 - The “Barbie Summer” of 2023 15:07 - The Pavlov’s Dog Experiment & Power of Association 18:00 - Why brands are obsessed with the word “summer” —— PAID —— 21:24 - Examples of the Power of Association * Mariah Carey “All I Want For Christmas is You” * Shonda Rhimes “Thank God It’s Thursday” * Rebecca Black “Friday” * Miley Cyrus “Party in the U.S.A.” 33:30 - How TikTokers like Alix Earle and Reese Teesa grow by repetition 36:49 - How to use power of association for yourself Thank you for rating the podcast on your preferred podcast platform! Email: cocomocoe@gmail.com Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Subscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes: https://cocomocoe.substack.com/ Download the app to watch the podcast from your phone: https://substack.com/app | |||
| 08 Jul 2024 | The Brooke Schofield Effect | 00:23:44 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com You can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of the podcast, you will be sent a Friday trends report each week: cocomocoe.substack.com Follow Coco Mocoe on Socials * TikTok * YouTube Did you know that on TikTok (and almost all social platforms) there is a thing called “warming”? This is (allegedly) where employees at an app will find a creator or account that they like and they will “heat them up” in the algorithm. There is also an alleged button where they can “cool down” an account or have it slow down in the algorithm if they do something they deem unacceptable or they want a trend to die down on the platform. This has never been confirmed by TikTok but it was discussed in a Forbes article from 2023 titled, “TikTok has a secret button to make anything go viral”. In the article, Forbes spoke to six current and former employees of TikTok and reviewed internal documents. The article states that some employees can hand pick creators or specific videos and “supercharge” their distribution on the FYP. While this might sound unfair, and in some ways it is. One employee was thought to have violated company policy when they heated their spouses account on the FYP. But this is a common practice for large platforms. One reason for “heating” is when the platform wants users to begin using a particular feature on the app so they will hand pick and promote creators who are early adopters and leaning into the feature when everyone else is afraid to. In today’s episode, I am going to talk about my theories about how the TikTok algorithm is shifting right now using the Brooke Schofield vs. Clinton Kane viral storytime as a great case study. Why did TikTok push out the story now vs when it was told on the Canceled Podcast with Tana Mongeau or the Zach Sang podcast multiple times? I have a few theories. Rate the podcast to help it grow ⭐️ Thank you for rating the podcast on Spotify, Apple Podcasts! This helps the podcast grow and reach more people who love marketing and pop culture as much as we do. For business inquiries, email: cocomocoe@gmail.com In this episode, we talk about; Introduction — 0:00 Quick Life Updates — 5:09 Brooke Schofield Vs. Clinton Kane Timeline — 9:56 Why did TikTok push out Brooke’s videos — 14:29 What creators will TikTok make famous in 2024 and 2025 — 17:32 Why Reesa Tessa got pushed by TikTok — 19:10 Why the Brooke Schofield story went viral now vs when she told it in the past — 20:38 Extended Episode (Paid Members Only) What will TikTok change in the next year — 23:44 How to fix your TikTok if videos are not uploading and sitting a 0 views 30:35 One hack to get your recent TikTok on the FYP — 32:57 “Leave hawk tuah girl alone!” — 35:02 Download the Substack app to listen or watch the podcast from your phone: https://substack.com/app?utm_campaign=app-marketing&utm_content=author-post-insert | |||
| 15 Jul 2024 | The Millennial Effect: How millennials got the reputation of being "cringe" online | 00:44:02 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Want to hear more of "Ahead of the Curve" podcaast? Subscribe to the official Substack for $9/month to listen to the extended episodes every week: https://cocomocoe.substack.com/ Today we are joined by Kyle Fitzpatrick from The Trend Report™! Subscribe to his Substack to be notified of our conversation about Gen Alpha and our predictions for how they will differentiate from Gen-Z online. In this episode of '“Ahead of the Curve with Coco Mocoe” podcast, we discuss how the different generations use the internet and more specifically, why Millennials got the reputation of being “cringe” despite creating the trends that Gen-Z is obsessed with re-creating. For time stamps, refer here: Introduction — 0:00 Meet Kyle from “The Trend Report” — 5:10 Why Baby Boomers love Facebook — 10:23 Why Baby Boomers are “loyalists” — 16:26 Why Gen X is so “forgotten” — 19:55 Why Millennials are “perfectionist” online — 26:30 The definition of “digital fomo” — 33:40 The “internet black hole” theory — 36:25 Why Gen-Z is so ironic online — 38:04 — PAID — Gen-Z’s relationship to Millennials — 43:27 Millennials starting the “reality TV” trend — 45:04 Why millennials are so earnest — 46:20 Gen-Z’s “Brain Rot” language will not age well— 47:20 Why millennials don’t “fight back” — 50:15 Gen-Z’s obsession with trends and “cores” — 53:57 Gen-Z’s animosity towards Millennials — 56:20 Why Gen-Z is terrified of individuality — 1:00:09 Will Gen Alpha be anonymous — 1:02:50 Follow Coco Mocoe on Socials * TikTok * YouTube Rate the podcast to help it grow ⭐️ Thank you for rating the podcast on Spotify, Apple Podcasts! This helps the podcast grow and reach more people who love marketing and pop culture as much as we do. “Ahead of the Curve” is a marketing podcast for anyone who loves pop culture and trends. For business inquiries, email: cocomocoe@gmail.com Listen to the extended episode by subscribing for $9/month on Substack: cocomocoe.substack.com | |||
| 22 Jul 2024 | The "Call Her Daddy" Effect (Part 1) | 00:28:24 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the rise of “Call Her Daddy” and it’s host, Alex Cooper. In 2021, she became the highest-paid female podcaster when she got a $60 million deal from Spotify — shortly falling the highly-covered "Call Her Daddy” break up with her ex co-host, Sofia Franklyn. As her 3-year contract with Spotify nears a close, rumor has it she is gunning for a $100 million pay day. But is the show worth it? Or will Alex Cooper branch off into another lane? Reference Links: The Diary of a CEO: Alex Cooper Interview Hannah Berner interviews Alex Cooper in 2020 Alex Cooper WSJ article about her $100 million goal for “Call Her Daddy” Alex Cooper’s interview with Miley Cyrus for “Call Her Daddy” Alex Cooper’s interview with Tana Mongeau for “Call Her Daddy” Fluently Forward’s Deep Dive into “Call Her Daddy” Time Stamps: Introduction — 0:00 Alex Cooper Before Fame — 4:20 Alex Cooper on Hannah Berner’s podcast in 2020 — 6:10 The “Joe Rogan Effect” in marketing — 11:33 Alex Cooper dad in media — 12:00 The start of “Call Her Daddy” vs now (Sofia Franklyn and Alex Cooper) — 13:30 YouTube’s Adpocalypse and the end of messy storytimes — 14:43 “Call Her Daddy” reaching #1 on the Comedy Charts — 18:15 “Call Her Daddy” signing to Barstool Sports 19:35 Why Alex Cooper began doing celeb interviews 22:40 Alex Cooper’s privacy 24:00 What makes a good podcast — 25:15 Paid Time Stamps: What was the tipping point where “Call Her Daddy” went mainstream — 29:00 Sofia Franklyn & Alex Cooper Fall Out — 30:40 Alex Cooper interviews Miley Cyrus — 31:45 Alex Cooper’s struggle with celebrity interviews — 36:10 Alex Cooper’s awkward interview with Megan Fox — 37:15 Hot Ones & Chicken Shop Date vs Call Her Daddy — 38:05 How signing to Spotify helped “Call Her Daddy” get celeb guests — 40:30 Why it seems like she is leaving Spotify — 47:40 Why “Call Her Daddy” is falling on the charts — 48:50 Emma Chamberlain vs. Alex Cooper Spotify Future — 51:15 Thank you for rating the podcast on your preferred podcast platform! Email: cocomocoe@gmail.com Follow Coco Mocoe on TikTok, Instagram and YouTube! IG: @cocomocoe TT: @cocomocoe YT: coco mocoe “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Download the Substack app to watch the podcast from your phone! | |||
| 29 Jul 2024 | The "Call Her Daddy" Effect (Part 2) | 00:33:45 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of “Ahead of the Curve w Coco Mocoe”, we will be talking about what comes next for Alex Cooper and “Call Her Daddy” as her 3-year, $60 million deal with Spotify comes to a close. In 2023, she launched the “Unwell Network” and signed Alix Earle, Madeline Argy and Harry Jowsey to her new podcast network. Dave Portnoy, himself, has called her new network a “mini Barstool Sports”. Is Alex Cooper trying to create the sorority house of the internet? We will also react to some of her best, and worst, interviews on “Call Her Daddy”. 3-years into her record-breaking contract with Spotify, has Alex Cooper gotten better at celebrity interviews or has she gotten worse? And lastly, we will talk about what comes next for Alex Cooper and why I think she is going to position herself as the Tyra Banks or RuPaul of the podcasting world. Reference Links: * The “Call Her Daddy” Effect (Part 1) * Jojo Siwa “Call Her Daddy” Episode * Ariana Madix “Call Her Daddy” Episode * Leah Kateb “Call Her Daddy” Episode (Love Island USA) * Rob Rausch “Call Her Daddy” Episode * Tana Mongeau “Call Her Daddy” Episode * Dave Portnoy “Call Her Daddy” Episode Time Stamps: * Introduction — 0:00 * Table of Contents — 3:57 * Why did Alex Cooper start the “Unwell” Network — 8:30 * Comparisons to “Dear Media” — 10:00 * Barstool Sports vs. BuzzFeed — 11:00 * Alex Cooper Business Smarts — 16:20 * Analyzing episodes of “Call Her Daddy” — 22:40 * Jojo Siwa “CHD” Episode — 22:58 * Ariana Madix “CHD” Episode — 26:15 * Leah Kateb “CHD” Episode — 30:50 PAID EXTENDED EPISODE — 33:45 * Rob Rausch “CHD” Episode — 33:50 * Tana Mongeau “CHD” Episode — 40:40 * Dave Portnoy “CHD” Episode — 46:40 * Alex Cooper’s Husband, Matt Kaplan — 54:44 * Why Alex Cooper should launch a show — 56:49 Thank you for reviewing the podcast on Apple and Spotify! Email: cocomocoe@gmail.com Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Subscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes: cocomocoe.substack.com Download the app to watch or listen to the podcast from your phone | |||
| 05 Aug 2024 | The "Love Island" Effect: Authenticity Vs. Contrived Drama | 00:31:27 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Did you know that season 6 of “Love Island USA” had almost the same amount of minutes streamed as MAX’s “House of the Dragons” Season 2? How did a show with .025% of the budget as one of televisions favorite dramas compete in viewership? We talk about that in today’s episode of “Ahead of the Curve with Coco Mocoe”. What was the tipping point that made a dying show peak to the number 1 spot in it’s sixth, and potentially final, season? Was it the addition of host Ariana Madix from “Vanderpump Rules”? Was it the chemistry of the cast? Was it luck? This episode is inspired by an article I read in Forbes by Jamie Gutfreund titled, “Thinking Like A Creator Can Help Brands Build Trust. Here’s Why”. In this article, the veteran marketing strategist and long-time talent manager breaks down the virality of being authentic vs forcing it. She uses Alix Earle and “Love Island USA” season 6 as two case studies on how to do “authenticity” correctly. Links and references in this episode: * Forbes Article: “Think Like a Creator” * Deadline: “Love Island USA Doubles Viewership” * Screen Rant: “I Believe Love Island USA Season 6 Saved The Series” Episode Time Stamps: * 0:00 – Introduction * 3:45 – Table of Contents * 6:56 – The Success of “Love Island USA (Season 6)” vs Previous Seasons * 13:00 – How this season captured authenticity vs contrived reality TV * 20:24 – Why Love Island was genius for casting Ariana Madix from VPR as the new host * 27:22 – The key to viral “authenticity” as a creator or brand Paid Time Stamps (Extended Episode): * 31:27 – Two formats to go viral authentically on TikTok, YouTube and Instagram * 44:50 – Predictions for the “Love Island USA” cast * 48:42 – The comparisons between “Love Island” and “Vanderpump Rules” early days Rate the podcast to help it grow ⭐️ Thank you for rating the podcast on Spotify, Apple Podcasts! This helps the podcast grow and reach more people who love marketing and pop culture as much as we do. For business inquiries, email: cocomocoe@gmail.com Listen to the extended episode by subscribing for $9/month on Substack: Download the Substack app to listen to the episode from your phone Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe | |||
| 13 Aug 2024 | "It Ends With Us" P.R. Fiasco or Genius? + The End of the "Mr. Beast" Era on YouTube | 00:33:15 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing two great examples of why I always say, “all press is NOT good press”. One of the biggest stories in pop culture right now is about the premiere of “It Ends With Us”. This was a book turned movie from author Colleen Hoover. Director and actor Justin Baldoni bought the rights to make the movie in 2019 and hired Blake Lively to play the lead, Lily Bloom. All seemed to be going well until fans noticed that a large portion of the cast unfollowed Baldoni on socials ahead of the premiere and there seems to be tension during the press tour. Despite this potential drama, the movie brought in $50 million dollars in it’s opening weekend at the box office – doubling it’s budget of $25 million. Could the Ryan Reynolds “Deadpool” takeover of the “It Ends With Us” press run have been a smart move, despite fans claiming that it took away from the serious undertones of the movie? Let me know your thoughts. And in the extended episode for paid subscribers, we discuss the developing stories around Mr. Beast from employees having inappropriate relations with minors (allegedly) to his Prime Video show “Beast Games” having issues surrounding the safety of contestants on set. Does this mark the end of the “Mr. Beast” era of YouTube which was all about extreme challenges and putting people in extreme situations for a chance at some money? The Mr. Beast story is still developing so I might have to do a separate deep dive in a few weeks, if more information comes out. Time Stamps: 0:00 – Introduction 5:13 – “It Ends With Us” Box Office Results 7:22 – Deadpool x It Ends With Us: Marketing Cross-Over 9:40 – Critic Reviews of “It Ends with Us” 16:51 – The confusing marketing of “It Ends With Us” 22:30 – Ryan Reynolds writing the roof scene 24:36 – “All Press is Not Good Press” 27:40 – The launch of Blake Lively’s hair care “Blake Brown Beauty” 33:15 – Mr Beast Deep Dive (Paid Substack – Extended Episode) 42:44 – “I worked for Mr Beast, He’s a Fraud” Viral Video 44:00 – Former Employee, Jake Weddle, Speaks Out 46:15 – Mr Beast’s Solitary Confinement Video Gone Wrong 51:26 – The similarities of the David Dobrik situation and the Mr Beast situation – The End of the “Mr. Beast” Era on YouTube Thank you for rating the podcast on your preferred platform! Follow Coco Mocoe on Socials to stay connected through out the week: Email: cocomocoe@gmail.com Referenced Articles: The Hollywood Reporter: “Box Office Boom…’It Ends With Us’ Soars to Huge $50” The Hollywood Reporter: “Did Blake Lively and Justin Baldoni have a rift…?” Rotten Tomatoes: “It Ends With Us” Reviews New York Times: “Willing to Die for Mr. Beast (And $5 Million)” DogPack404: “I Worked For Mr. Beast, He’s a Fraud” DogPack404 Interviews Jake Weddle This podcast is based on my own opinion! I always encourage you to do your own research. | |||
| 20 Aug 2024 | "Love Island USA" Reunion: Everything They Got Wrong + the Blake Lively "It Ends With Us" Fiasco Got Worse | 00:24:36 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Welcome to today’s episode of “Ahead of the Curve with Coco Mocoe”! We will be diving into the hot mess that was the “Love Island USA” Reunion which aired last night on Peacock. I have never seen a reunion fumble so badly. For paid subscribers, we will be discussing more thoughts on the Blake Lively “It Ends With Us” marketing fiasco which only got worse since my last podcast about the topic: https://cocomocoe.substack.com/p/it-ends-with-us-pr-fiasco-or-genius Plus, I want to briefly touch on the bizarre world that is TikTok Shop. Has anyone else noticed how bad it has gotten? Thank you for reviewing the podcast on Apple and Spotify to help it grow in the charts! I believe we are in the top 30 of “Entertainment News” as of last week, eek! Time Stamps: 0:00 - Introduction 1:39 - Love Island USA Reunion 4:00 - How they should’ve formatted the reunion 6:50 - Liv is the leader of the cast 8:25 - The firepit convo where they voted out Andrea 9:50 - JaNa talks about unaired topics from reunion 10:23 - Aaron vs Kaylor Drama at Reunion 14:20 - Miguel & Leah vs Rob 16:24 - Kendall & Nicole Clip 18:20 - Love Island Vs. Love is Blind Vs. Bravo Reunions 24:36 - Blake Lively Situation Got Even Worse 26:30 - Colleen Hoover’s problem 28:00 - Where Justin Baldoni went wrong 30:40 - Why Blake Lively will struggle to repair her reputation 32:51 - Was this Blake Lively’s Oscar run? 36:05 - What does Blake Lively do next? 38:30 - The bizarre world of TikTok Shop Watch my previous episode on “Love Island USA” here: https://cocomocoe.substack.com/p/how-love-island-usa-used-the-vanderpump “Ahead of the Curve” is a weekly podcast about all things marketing and pop culture! We break down the behind-the-scenes of the internet’s most talked about stories. Thank you for listening! Email: cocomocoe@gmail.com | |||
| 26 Aug 2024 | "Why more choice is a bad thing": The Paradox of Choice in Marketing | 00:23:57 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Hi, coconuts! Today’s episode of “Ahead of the Curve with Coco Mocoe” is all about what I like to call “The Paradox of Choice”. This is the idea that customers are more likely to make a purchase of a product when they are presented with less variations of said product. This episode was inspired by the marketing podcast, “Nudge”, and their episode titiled: “Why too much choice is a bad thing”. Listen to that episode here and show them some love: We will be discussing the power of repetition when it comes to brands like In-N-Out, Head & Shoulders, McDonalds and more. Then for the paid portion of the podcast, we will be applying these findings to the growth trajectory of some of the most viral creators on TikTok & one up-and-coming music artist. One of my favorite Substacks this month, Toni Bravo (The Delicate Decade): https://tonibravo.substack.com/ Thank you for leaving a review of the podcast on Apple and Spotify! (My goal for Apple reviews is to get 500 by the end of the year and we are currently at 134) Email: cocomocoe@gmail.com Follow Coco Mocoe on socials for daily marketing & pop culture content: Time Stamps: 0:00 - Introduction 2:42 - “Why too much choice is a bad thing” episode on Nudge podcast 3:21 - The “Head & Shoulders” Study & The paradox of choice 8:56 - Why algorithms reward repetition 10:36 - When to experiment vs when to repeat as a creator online 12:45 - Crumbl Cookie Marketing Example 14:15 - The McDonalds Study 16:00 - Chasing trends as a creator 17:20 - “Blue Ocean Strategy” in Marketing 20:45 - “Branding is just repetition” 23:57 - PAID SEGMENT Creators Who Used The Paradox of Choice Theory to Build a Cult-Like Following 24:33 - Toni Bravo: Beauty Influencer 27:15 - Jools “Very Demure” Lebron 29:00 - How to stand out from the rest of your niche as a creator 31:15 - Logan M “Cucumber Salad” TikTok Chef 33:48 - Keith Lee on TikTok 36:09 - The “Hollywood Hair Theory” 37:44. - “The Dare” & the power of branding 39:22 - Concluding Thoughts Thank you for listening! To become a paid member and get access to every extended episode of the podcast, subscribe to the official substack for $9-a-month (cocomocoe.substack.com) Do you prefer pop culture episodes or marketing episodes? Let me know in the reviews. Leave a comment below of a creator, brand or artist who has used the power of repetition to go viral and build a cult-like following: #Marketing #TikTok #MusicIndustry | |||
| 02 Sep 2024 | What I Watched: "Pop Star Academy" (KATSEYE) Documentary + "Blink Twice" Psychological Thriller | 00:29:40 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com SPOILERS AHEAD! In today’s episode of “Ahead of the Curve with Coco Mocoe” podcast, we are diving into the Netflix documentary about the girl group KATSEYE called “Pop Star Academy” + the psychological thriller “Blink Twice” featuring Channing Tatum. If you loved “America’s Sweethearts” documentary about the Dallas Cowboys Cheerleaders then you will love “Pop Star Academy”. And if you loved “Saltburn” or any Jordan Peele movie, then you will love “Blink Twice” by Zoe Kravitz. Reference Links: “Blink Twice” Trailer on YouTube “How to join a K-Pop Girl Group” WikiHow Karina from AESPA apologizes for relationship (CNN) 35 Rules Old Hollywood Stars Had to Follow (Harpers Bazaar) Let’s get to 200 reviews on Apple Podcasts and 1,000 reviews on Spotify! TIME STAMPS: 0:00 - Introduction 2:20 - Pop Star Academy Recap 2:49 - What is a k-pop trainee 5:05 - Pressure for idols to avoid scandals* 7:50 - Comparing strict rules to early Hollywood rules 10:00 - Burial training process 14:00 - When Abby got cut 14:48 - When a girl got cut for social media 17:31 - Ethics of the “dream academy” being a surprise survival show 19:15 - Lexie quitting 23:22 - Filming the girl’s therapy session 24:15 - Why didn’t the show focus on the final members of KATSEYE 26:54 - Why the co-founder of HYBE doesn’t meet the trainees in person PAID COCONUTS: EXTENDED EPISODE 29:40 - Final thoughts on “Pop Star Academy” Documentary 30:40 - (Prediction) Katseye will open for Olivia Rodrigo* 32:27 - KATSEYE genius promotion roll-out* 34:50 - “Blink Twice” Analysis 36:34 - “Blink Twice” Recap (Spoiler Alert) 37:00 - Channing Tatum deserves an Oscar 39:40 - Why they wear all white on the island 41:30 - The “snake venom” truth serum 42:45 - The desire to be seen 43:34 - White bowtie on dresses 44:37 - What Stacy’s character represented 45:34 - What did Lucas represent? 46:55 - What did the indigenous workers represent? 47:53 - What the bodyguard represents 49:18 - Plot holes in movie Email: cocomocoe@gmail.com Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Follow the “Middle Row” playlist on Spotify for new music each week: https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9 “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Subscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes: cocomocoe.substack.com #KATSEYE #PopStarAcademy #BlinkTwice #MovieReview | |||
| 09 Sep 2024 | Think it's too late to break big on social media? Here's why you're wrong. | 00:26:07 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Did you know Emma Chamberlain didn’t post her first video on YouTube until 10-years after it’s inception? And it took Mr. Beast 5 years to gain his first 100,000 subscribers? The biggest creators on social media are not always the first to break big but the ones who never gave up, no matter what the industry said. Today’s episode of “Ahead of the Curve with Coco Mocoe” is advice to anyone who wants to create online but is afraid they missed their window. Whether you have yet to post your first video or you run an account with 10,000,000 followers but you are afraid that you are “washed up” - this episode is for you. In this episode, we talk about: * How to find the platform that is right for you (ex: TikTok vs. YouTube vs. Podcast) * How to find your niche online * How to find what makes you unique within your niche In the extended episode for paid subscribers on Substack, we will talk about: * How to change your niche without losing your audience Do you want more creator advice like this or do you want pop culture deep dives? (You can vote on the official Substack video: cocomocoe.substack.com) “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Thank you for reviewing the podcast on Spotify and Apple Podcasts! Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: cocomocoe@gmail.com | |||
| 16 Sep 2024 | "Stop watching creators in your niche if you want to stand out" | 00:27:15 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the reason you should NOT be watching creators and brands most close to you in your niche. Even if you don’t mean to copy them, it could happen even subconsciously. Instead, here are some methods you can use to find your own lane when posting on oversaturated apps like TikTok, Instagram, YouTube and podcasting. At the end of the episode, I dive into my thoughts on two pop culture topics, which are below: * The “The Secret Lives of Mormon Wives” on Hulu * The VMA’s: Katy Perry, Sabrina Carpenter, Chappell Roan + Addison Rae Only paying members of the official Substack can listen to this portion of the podcast. Subscribe to the #AOTC Substack to listen to the pop culture portion of this podcast episode: coocmocoe.substack.com/podcast Additional Source: “The allure of companies like Lularoe for LDS women” by Washington Post Do you want me to do a deep dive into “Steal Like an Artist” from Austin Kleon for an upcoming episode? Vote here: cocomocoe.substack.com AMAZON BOOK RECS: * “Steal like an Artist” Austin Kleon (9.69 for paperback) * “Big Magic” Elizabeth Gilbert (11.89 for paperback) * “The Creative Act” Rick Rubin (19.25 for hardcover) * “Swipe Up For More!” by Stephanie McNeal (23.29 for hardcover) Thank you for using my Amazon associate links above as I get a percentage of the sale “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Thank you for reviewing the podcast on Spotify and Apple Podcasts - love you, coconuts. Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: cocomocoe@gmail.com Subscribe to the official Substack if you want to listen to the extended episode every week: cocomocoe.substack.com | |||
| 23 Sep 2024 | The Astrology of Chappell Roan's Rise: Who will become famous during Age of Aquarius (2024 to 2043) | 00:34:00 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Today’s episode of “Ahead of the Curve” is a combination of astrology and marketing as we dive into the rise of Chappell Roan. Her fame was a slow burn until February of this year when she opened for Olivia Rodrigo on the GUTS tour and momentum picked up. This was a few weeks after Pluto shifted into Aquarius. Pluto went back into Capricorn in September of this year and will remain there until November 18th, 2024. It will leave Capricorn for the last time in our lifetimes and go back into Aquarius for the next 18 years. What does Chappell Roan’s rise during the Pluto in Aquarius sneak peak earlier this year signify to us about how fame and celebrity culture might shift as the mysterious planet moves into the sign of community and innovation? References: * The Astrology Podcast: Age of Aquarius Episodes * Chani Nicholas: What you need to know about Pluto in Aquarius * Chappell Roan’s Natal Chart: Deborah Roe (IG) Disclaimer: I am not an astrology expert and do not claim to be. It is something I look at for fun but I encourage you to do your own research and come to your own conclusions. Let me know what you thought of this episode & if you would like more pop culture astrology deep dives by letting me know in the reviews of the podcast on Spotify and Apple. Thank you for your support! The extended version of the episode is only available to paying members of the official Substack. You can join by going to cocomocoe.substack.com Email: coocmocoe@gmail.com Follow Coco Mocoe! | |||
| 30 Sep 2024 | The Substack Effect: The Impending Death of the Short-Form Algorithm | 00:29:12 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Sorry the audio is a little odd on this one! Going to change my mic settings for next time ❤️ In today’s episode of “Ahead of the Curve with Coco Mocoe”. we are talking about the inevitable rise of Substack and the potential death of the short-form algorithm. As a creator who began Substack three months ago and has made $10,000, as of today, I am going to be breaking down my thoughts on the rise of Substack and what it says about shifting needs from users and what they want from the next generation of creators who will break big. At the end of the episode, I will dive into my specific advice for how I got followers over to my Substack. Find the extended versions of the podcast here: cocomocoe.substack.com/podcast Some of my favorite Substack profiles: * After School (a trend report newsletter) * Culture Work (nuanced cultural takes and deep dives) * The Social Juice (a marketing newsletter) “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Thank you for reviewing the podcast on Spotify and Apple Podcasts! Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: cocomocoe@gmail.com | |||
| 07 Oct 2024 | "Start now when no one is looking & you'll be 10 steps ahead when they are" | 00:29:01 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the value of working hard on your creations when no one is looking that way you have archived content that helps build a more devoted fanbase when luck eventual strikes for you. At the end of the episode, I dive into my thoughts on two pop culture topics, which are below: * The “Joker 2” Movie: Reaction * “Love is Blind” on Netflix Season 7 Do you want a follow up episode about the “archived effect” in marketing with specific examples? Let me know in the reviews. “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Thank you for reviewing the podcast on Spotify and Apple Podcasts! Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: cocomocoe@gmail.com Become a paid subscriber to unlock all of the extended episodes at cocomocoe.substack.com | |||
| 14 Oct 2024 | How to find viral inspiration without stealing from other creators: "Steal Like an Artist" by Austin Kleon | 00:33:43 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com If you enjoyed this book advice episode, let me know in the podcast reviews on Apple + Spotify for more! Did you know that “The Beatles” started as a cover band? A lot of the greatest creatives of every generation learn the difference between plagiarizing and inspiration early on and use that to break through the noise of their competition. In this episode of “Ahead of the Curve with Coco Mocoe”, I will be breaking down the advice from Austin Kleon’s best-selling book, “Steal like an Artist” and applying it to those of you who are creators online. How can you use the advice to make better videos and find your life-changing format, without copying the work of others, in a trend-based algorithm? Buy the book on Amazon: Here Creatives that I have found inspiration from online: * “Chicken Shop Date” by Amelia Dimoldenberg * Robyn DelMonte (GirlBossTown on TikTok) Only paying members of the official Substack can listen to the extended episode of the podcast. Susbcribe to the Substack to unlock all of the extended episodes at cocomocoe.substack.com “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Thank you for reviewing the podcast on Spotify and Apple Podcasts! Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: cocomocoe@gmail.com | |||
| 21 Oct 2024 | The "Victoria's Secret" Dilemma: Evolution Vs. Identity Crisis | 00:35:15 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing the 2024 Victoria’s Secret Fashion Show that has the internet divided. What can we learn from looking at VSFS as a case study for how to evolve with a changing audience without having a branding identity crisis? You can watch the video version of the podcast for free, exclusively on Substack. Become a paying member to unlock all extended versions of the “Ahead of the Curve” podcast: cocomocoe.substack.com/podcast REFERENCE LINKS: * Victoria’s Secret Fashion Show 2024 on YouTube * StreamCharts: VSFS Breaks YouTube Record for 2024 * Affiliate Link: “Find Your Why” Book on Amazon “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Thank you for reviewing the podcast on Spotify and Apple Podcasts! Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: cocomocoe@gmail.com | |||
| 28 Oct 2024 | Addison Rae's Marketing Playbook: The Importance of "Social Proof" When Breaking Mainstream | 00:23:00 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Today’s episode of “Ahead of the Curve with Coco Mocoe” is all about the three stages of fame online: trial & error, repetition then social proof. Most creators never make it to the last stage of “social proof”. But what is it and how did Addison Rae, specifically, use the concept of “social proof” to break out of the social media algorithms and become the next music industry darling and collaborate with artists like Charli XCX? Addison Rae's new song “Aquamarine” even got a shout out from Ariana Grande on her Instagram stories this past weekend! Watch the music video below: We will also be discussing other creators that have used social proof to their advantage; such as, Emma Chamberlain, Victoria Paris and more. To unlock the extended version of the podcast, you can join the Substack at cocomocoe.substack.com 🧡 “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Thank you for reviewing the podcast on Spotify and Apple Podcasts! Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Follow the "Middle Row" playlist on Spotify to hear new music before it goes mainstream: https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9 Email: cocomocoe@gmail.com | |||
| 04 Nov 2024 | How to become a household name using the "Halloween Costume Theory" (+ "Anora" film review at the end) | 00:26:18 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the “Halloween Costume Theory” in branding. Artists like Sabrina Carpenter, Charli XCX and Chappell Roan have been putting out music for 10+ years. So what changed in 2024 that sky rocketed them to household name fame? There are of course many factors like talent, skill and determination. But because this is a marketing podcast, we will be discussing the “halloween costume theory” and how it is used to sky rocket someone to massive fame. At the end of this podcast, I will be analyzing the new “Anora” film by Sean Baker, starring Mikey Madison. It currently has a 98% on Rotten Tomatoes and is one of the best films I have seen all year. Thank you for making the Substack a best-seller! Join the community to unlock extended episodes of the podcast at cocomocoe.substack.com Time Stamps: 0:00 - What is the halloween costume theory? Examples of the Costume Theory: 8:26 - Jojo Siwa 12:03 - Addison Rae 13:36 - Marilyn Monroe 14:00 - Judy Garland from “Wizard of Oz” 14:42 - Millie Bobby Brown in “Stranger Things” 17:34 - Sabrina Carpenter 19:49 - Tate McRae 20:45 - Miley Cyrus 22:10 - Chappell Roan Extended Episode: 26:18 - Analyzing “Anora” “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Thank you for reviewing the podcast on Spotify and Apple Podcasts! Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: cocomocoe@gmail.com | |||
| 12 Nov 2024 | "Maybe social media doesn't matter": The Empty Marketing of the Kamala Harris Campaign | 00:24:58 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com As someone who has dedicated their whole professional career to marketing and understanding the power of the internet, I had a huge reckoning last week when I watched one of the best run marketing campaigns, Kamala HQ, not end up moving the needle at all when it came to voting for a President. Not only did Kamala Harris lose the electoral college, but for the first time in Donald Trump’s three elections, he won the popular vote, as well. Kamala Harris put tons of effort into her marketing and her “Kamala HQ” TikTok account gained over 5 million followers in less than 3 months. She broke the internet with phrases like “You think you just fell out of a coconut tree?” and Charli XCX tweeting that “kamala is brat”. It seems maybe the lesson here is that Kamala Harris focused on short-form marketing while Donald Trump focused on long-form marketing. He appeared on dozens of podcasts, some that lasted over 3 hours, while Harris went viral using trending sounds on TikTok and posting YouTube Shorts with Jennifer Lopez. In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the brilliant marketing campaign ran by Kamala Harris that did not end up helping her win the election, at all. Topics + Time Stamps: * The Power of Speech & Marketing - 0:00 * Why Americans love an “underdog” - 5:10 * Why celebrity endorsements from Taylor Swift, Beyonce, etc didn’t move the needle - 13:00 * Why Trump embraced podcasts - 16:57 * Why the right side is better at gaining popular podcasts and influencers as talking heads - 24:58 * Why the top podcasts in the US are right wing - 27:30 * Why the left side pushes out influencers - 31:30 * The political paradox that influencers like Drew Afualo and Brittany Broski have faced - 33:22 * Why America was put off by Kamala HQ being run like a fan account - 44:00 The extended episode begins at 24:58 and is only for paying members of the Substack. You can become a member for $9-a-month at cocomocoe.substack.com Reference Links: * Colin & Samir: “How YouTube Podcasts Predicted the 2024 Election” About the Podcast: “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Thank you for reviewing the podcast on Spotify and Apple Podcasts! Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: cocomocoe@gmail.com | |||
| 18 Nov 2024 | "This is your sign to start that podcast" | 00:30:30 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Thank you for making me a Substack best-seller! To become a paying coconut and unlock extended episodes of every podcast episode, go to cocomocoe.substack.com 🥥 In today’s episode of the “Ahead of the Curve with Coco Mocoe” podcast, we will be talking about how to start a podcast in 2025. And more specifically, why you should be uploading your long-form videos to Spotify as they aim to compete with YouTube in 2025. TOPICS & TIME STAMPS: Introduction - 0:00 The current creativity crisis (i.e. Mr. Beast) - 1:20 Spotify’s new video feature for creators - 4:45 Why you should use new features to grow on platforms - 6:15 Spotify’s new monetization model for video creators - 8:00 Why artists won’t get paid as much as podcasters on Spotify - 10:55 Why podcasts are so influential - 12:50 Why audio isn’t enough for a podcast anymore - 15:30 The camera, mic and lighting I use to record a podcast - 16:00 Why you should turn all your YouTube videos into a podcast - 20:28 The comeback of vlogs and lifestyle creators - 21:54 What I use to edit podcasts (CapCut for desktop) - 22:15 How to film in a podcast studio (PeerSpace) - 24:05 How to get an RSS Feed for a podcast - 25:25 How to record virtual interviews using Riverside.fm - 27:46 How to find your viral format for a podcast - 30:30 * The importance of contrast - 34:00 The importance of a consistent setting - 38:30 “In order to be interesting, you have to have interests” - 41:15 This is your sign to start a podcast in 2025 - 50:00 REFERENCE LINKS: How to start a podcast & upload clips to Spotify: creators.spotify.com AOTC: “The Empty Marketing of the Kamala Harris Campaign”: https://cocomocoe.substack.com/p/maybe-social-media-doesnt-matter My Amazon Storefront for Creators: https://amzn.to/3ltAuqs “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Thank you for reviewing the podcast on Spotify and Apple Podcasts! 🌟 Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: cocomocoe@gmail.com | |||
| 25 Nov 2024 | Stop trying to be a TikToker | 00:33:33 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Become a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.com I went to the TikTok Creativity Summit last week and left disappointed. As someone who championed the platform since you could only upload 15-second videos in 2019, I have seen it’s meteoric rise. I loved that TikTok was a disruptor and completely changed the way platforms source content and made it easy for anyone to become a creator. But the magic of TikTok’s discoverability became it’s achilles heel, as well. The FYP does not prioritize showing users content from their favorite creators. But rather places emphasis on showing hundreds of new creators to users, every day. While this is great for initial exposure, it means that over time the platform’s creators are abandoning the platform because they know it is not meant for longevity. In today’s episode of “Ahead of the Curve with Coco Mocoe” podcast, I am going to be diving into my thoughts on the grim future of TikTok. Is it even worth it to try and be a TikToker anymore? With a looming TikTok ban and an algorithm that prioritizes off-putting TikTok Lives & concerning TikTok Shop items, has TikTok lost the plot? I wrote more about this in Friday’s trend report on Substack, which you can read here. TOPICS DISCUSSED: 0:00 - Introduction 8:43 - Substack Chat Responses to “Is TikTok Dying?” 12:00 - Where did TikTok’s algorithm go wrong? 15:15 - Creators are frustrated with TikTok 16:53 - Brittany Brooks’s Rise and Separation from TikTok 18:30 - How the potential bans are affecting TikTok 20:12 - “TikTok became boring to me” 23:36 - TikTok’s fatal flaw: Short form videos 24:27 - Why big creators are no longer reliant on TikTok 29:15 - How TikTok can course correct 33:33 - What other platforms should you prioritize as a creator or brand in 2025 34:30 - The 5-Year Cycle in Marketing 40:00 - What new platform might “replace” TikTok 42:49 - The three features you should use to grow on TikTok in 2025 50:31 - How to make content that is bigger than any platform or trend Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.com REFERENCE LINKS: * Join my best-selling Susbtack to unlock the extended episodes: cocomocoe.substack.com * My Amazon Storefront for Creators: https://amzn.to/3ltAuqs * “The death of the follower” SXSW Talk:
* “This is your sign to start a podcast” episode: https://cocomocoe.substack.com/p/this-is-your-sign-to-start-that-podcast -- “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Thank you for reviewing the podcast on Spotify and Apple Podcasts! Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: cocomocoe@gmail.com | |||
| 09 Dec 2024 | Your flaws are about to become much more lucrative | 00:33:15 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Become a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.com I was driving through Los Angeles the other day and noticed an uptick in WayMos. Those are the driverless cars that originated in San Francisco. As I realized this meant that Uber and Lyft drivers could eventually get replaced by robocars, it made me wonder: What other jobs are at risk of being replaced by robots or CGI? Then the fear donned on me: influencers. We could potentially see a world in the next 10-15 years where our comfort creators are not actual humans but rather made up of Sim-like avatars. These “generated influencers”, as I am calling it, have no racist Tweets to be unearthed, they won’t call out for sick days or face creative burn out. But most importantly, they won’t ask for any money. We already saw the rise of CGI-creators the last 10-years with influencers like Lil Miquela growing to 2.5 million followers on IG. Spotify Wrapped launched an AI podcast episode that recaps listeners music habits through out the past year. Boston Dynamic robo-dogs walked the runway alongside models at a 2023 Coperni fashion show. Does the rise of A.I. and robotics for art foreshadow the end of human influencers, models and podcasters? TOPICS DISCUSSED: 0:00 - The rise of robots as social status (Alexander McQueen 1999 show) 2:00 - The first CGI Influencer: Lil Miquela 6:30 - TikTok Ban + Housekeeping 7:39 - Why I have never run an ad on this podcast 9:50 - What I mean by “generated influencers” 11:10 - Future technology influences in media (Zenon, Back to the Future, The Jetsons) 13:00 - Robots don’t understand consequences 16:13 - The Kardashians and the Tesla Robots (Kim Kardashian x Elon Musk) 18:50 - Cyborg Fashion Trends 22:04 - The rise of “fake” influencers 23:58 - Why audiences don’t actually want “authenticity” 26:06 - The risk of working with influencers 28:15 - Why you shouldn’t feel bad for charging for a brand deal 29:15 - The reason brands will lean into generated creators 33:15 - Spotify using AI hosts for the wrapped podcast * 38:50 - Why flaws will become much more lucrative 40:18 - The commodification of “authenticity” 43:28 - Why live streaming will be hard for generated influencers 44:11 - The two things audiences will never stop craving Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.com REFERENCE LINKS: * Join my best-selling Susbtack to unlock the extended episodes: cocomocoe.substack.com * My Amazon Storefront for Creators: https://amzn.to/3ltAuqs “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Thank you for reviewing the podcast on Spotify and Apple Podcasts! Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: cocomocoe@gmail.com | |||
| 16 Dec 2024 | Every TikToker's worst nightmare just came true | 00:42:52 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Become a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.com Two weeks ago, I posted an episode of “Ahead of the Curve with Coco Mocoe” that was titled: “Stop trying to be a TikToker”. This episode was about my disenchantment with TikTok after attending their Creativity Summit in Los Angeles. It was so condescending and low-effort. You can listen to the episode on Substack here. I had no idea when I posted that video that the ban was closer to a decision that ever before. A week later, a D.C. Appeals Court ruled against TikTok in delaying the ban that is set for January 19th, 2025. You can read more about the ban here. In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about why this is the worst possible news for TikTok. Even if the ban gets delayed, the magic of the FYP seems forever lost. Creators are jumping ship as it slowly sinks. TOPICS DISCUSSED: * Intro - 0:00 * Previous Episode: “Stop trying to be a tiktoker” - 6:30 * The magic of the FYP algorithm is gone - 11:00 * Why brands are pulling out of brand deals on TikTok - 16:08 * The TikTok Ban Vs. the Death of Vine - 17:30 * Steps to save your TikTok audience - 18:28 * Why TikTok became popular in the first place - 22:29 * How to find what makes you unique - 25:00 * What type of creator thrives on each platform - 28:08 * Why the magic of the TikTok FYP is officially gone - 32:30 * What TikTok should’ve done differently - 35:30 BEGINNING OF PAID PORTION: * What platform will replace TikTok - 42:52* * What do all big platforms have in common - 44:18 * Why Lemon8 and Clapper will never replace TikTok - 47:20 * The Rise of “Ghost Metrics” - 52:00 Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.com REFERENCE LINKS: * Join my best-selling Susbtack to unlock the extended episodes: cocomocoe.substack.com * My Amazon Storefront for Creators: https://amzn.to/3ltAuqs * Franchesca Ramsey: TikTok Ban Vs. Death of Vine “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Thank you for reviewing the podcast on Spotify and Apple Podcasts! Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: cocomocoe@gmail.com | |||
| 23 Dec 2024 | Blake Lively's Evidence Justin Baldoni Ruined Her Reputation | 00:59:01 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Everything in this video and article is based on opinion and everything is alleged. I am not a journalist or lawyer. I always encourage you to do your own research and come to your own conclusions. On December 21st, 2024 the New York Times published an expose article, detailing the online retaliation Blake Lively faced after raising concerns about on-set misconduct that she and others allegedly faced at the hands of co-star and producer, Justin Baldoni, along with his business partner and co-producer, Jamey Heath. News broke that Lively was filing a 70-page complaint (a prerequisite to a lawsuit) which detailed her team’s findings of a sinister smear campaign at the hands of publicists and social contractors hired by Justin Baldoni and his production company, Wayfarer Studios. I highlighted and annotated the 70-page court filing, which you can read for free on my Substack here. Today’s episode of “Ahead of the Curve with Coco Mocoe” will be a complete breakdown of the court filing along with my own thoughts and theories as someone who works in marketing and PR. TOPICS DISCUSSED: Blake Lively vs. Justin Baldoni Introduction - 0:00 Going through the 70-page lawsuit filing - 8:26 “The Protections for Return to Production” Letter from Blake Lively to Wayfairer in January 2023 - 11:21 Billionaire Steve Sarowitz who BL names in the lawsuit - 17:36 What is astroturfing - 18:50 Justin Baldoni’s PR Team Outlines Plan in Texts - 20:26 How Ryan Reynolds blocking Justin Baldoni was the catalyst - 22:00 Melissa Nathan’s TAG PR team proposal - 22:57 Text screenshots - 24:50 Baldoni sends Twitter thread about Hailey Bieber “mean girl” accusations - 26:39 The mysterious Texas contractor - 27:29 More screenshots - 30:30 The journalist publishing stories was the sister of the publicist hired by Baldoni - 32:10 More details of the inappropriate behavior on set - 33:55 How Blake Lively was set up in the press - 48:15 More screenshots of messages - 50:37 The retaliatory plan in lead up to movie release - 52:29 Lawsuit mention of Taylor Swift and her fans - 55:10 Manipulating of journalists and the press - 56:00 Saying goodbye to free listeners - 59:01* EXTENDED EPISODE ON SUBSTACK: Them talking about suppressing videos that reflect badly on JB in the FYP - 1:00:00 Other women had filed HR complaints against JB - 1:03:27 More journalist manipulation - 1:04:31 Acknowledging BL silence - 1:05:19 The timing - 1:07:53 Putting on our Molly McPherson PR hats - 1:11:05 The Taylor Swift vs. Scooter Braun connection - 1:15:30 TAG Management PR patterns? - 01:17:09 JB Publicist Speaks Out - 01:19:00 Concluding Thoughts - 1:25:33 Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.com REFERENCE LINKS: Free break down of the lawsuit on Substack: https://cocomocoe.substack.com/p/blake-lively-vs-justin-baldoni-i My Amazon Storefront for Creators: https://amzn.to/3ltAuqs Baldoni’s publicist responds: https://www.deuxmoi.world/latest/publicist-jennifer-abel-allegedly-breaks-silence-on-explosive-text-messages-in-baldoni-lawsuitist My last podcast on “It Ends With Us” movie: https://cocomocoe.substack.com/p/it-ends-with-us-pr-fiasco-or-genius?utm_source=publication-search “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Thank you for reviewing the podcast on Spotify and Apple Podcasts! Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: cocomocoe@gmail.com | |||
| 30 Dec 2024 | "We are going to war": How the Underbelly of Hollywood P.R. Got Exposed (Justin Baldoni Vs. Blake Lively Lawsuit) | 00:45:22 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Become a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.com Disclaimer: Everything in this episode is alleged and is based on my own opinion. I always encourage you to do your own research and come to your own conclusions. You can read the 52-page filing for free here. After the Blake Lively filing broke major headlines last week, Justin Baldoni was hit with a second lawsuit, this time from his former publicist, Stephanie Jones. Stephanie Jones, who owns Joneswork, claims that a junior employee, Jennifer Abel, went rogue and ran the alleged smear campaign against Blake Lively without her knowledge or consent. Not only that, but she claims to have evidence that Abel and Melissa Nathan planned to pin the smear campaign on Jones and use the bad press to poach more of her clients, including Baldoni, to their competing PR agencies. All of this happened in the days leading up to the “It Ends With Us” movie premiere in August of 2024 and Jones includes dozens of texts and emails to back up her claims. In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be diving into the second lawsuit filed against Baldoni and his PR team, we will discuss what this reveals about the underbelly of Hollywood P.R., what the accused might do next to fight back and the disturbing link between crisis comms manager, Melissa Nathan, and her journalist sister, Sara Nathan. Thank you for being a coconut and making my Substack a best-seller! You can unlock the extended episodes of the podcast by becoming a member at: cocomocoe.substack.com REFERENCE LINKS: * AOTC: Blake Lively’s Evidence Justin Baldoni Ruined Her Reputation * Daily Mail: Justin Baldoni Prepares Counter-Suit * NYT: “We Can Bury Anyone” Inside a Hollywood Smear Campaign * Business Insider: “Who’s Afraid of Stephanie Jones?” “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Thank you for reviewing the podcast on Spotify and Apple Podcasts! ⭐️ Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: cocomocoe@gmail.com LET'S GET TO 500 REVIEWS ON SPOTIFY! ⭐️ ❤️ 🥥 | |||
| 06 Jan 2025 | Not all press is good press | 00:39:52 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Become a member of the best-selling Substack to unlock the second half of the episode: cocomocoe.substack.com I recently asked the coconuts in the Substack chat about the art of controlled controversy. I was going to script out an episode about times celebrities were able to drum up controversy on purpose without getting too much backlash from their core audience. But after watching the explosion of the “It Ends With Us” legal drama between Blake Lively and Justin Baldoni, I decided to dedicate the episode to accidental controversy. Why are some artists able to maneuver through controversy unscathed, like Sabrina Carpenter, while other artists seem to struggle to ever bounce back, like Katy Perry? “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Thank you for reviewing the podcast on Spotify and Apple Podcasts! ⭐️ Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: cocomocoe@gmail.com | |||
| 14 Jan 2025 | My hometown is burning | 00:35:32 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Subscribe to my best-selling Substack to unlock extended episode of the podcast: cocomocoe.substack.com If you want to donate or volunteer in LA, check the @mutualaidLA instagram stories for hourly updates on what help is needed through out the city. DONATION LINKS: * The Lyles: Official GoFundMe * The Allisons: Official GoFundMe * Santiago: Official GoFundMe NEED DONATIONS DELIVERED TO YOU? FILL OUT THIS FORM (click here) Read my Substack article about the great migration out of LA that is just beginning (click here) Thank you everyone for your patience while I got this episode up a day late. I will keep you all updated on the on-going crisis and how to help or get help. Thank you. LA feels the love from all over the world ❤️ “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Thank you for reviewing the podcast on Spotify and Apple Podcasts! Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: cocomocoe@gmail.com | |||
| 20 Jan 2025 | Justin Baldoni & The Dark Art of Media Manipulation | 00:47:53 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com BECOME A MEMBER OF MY BEST-SELLING SUBSTACK TO UNLOCK EVERY EXTENDED EPISODE OF AOTC & LEAVE COMMENTS: cocomocoe.substack.com I promised you that I would post a follow-up on the Justin Baldoni vs. Blake Lively legal fiasco if he filed a lawsuit against her and not The New York Times. I promised I would give his lawsuit a fair shot and that is what I did. 179-pages later and here are my candid thoughts. This new lawsuit includes Ryan Reynolds and Lively’s longtime publicist, Leslie Sloane. On January 16th, Justin Baldoni, Jamey Heath, Wayfarer, Melissa Nathan and Jennifer Abel sued Blake Lively and Ryan Reynolds for $400-million dollars in damages. They claim that Blake Lively did not read the book and was flippant about filming but then switch tones and say that she cared so much about the book and story that she concocted an evil plan to steal the movie and franchise out from under him. So which one is it? I encourage you to read the lawsuit yourself and come to your own conclusions. Everything is alleged and based on my opinion. I am not a lawyer or journalist, I am just nosy! Always do your own research. You might have differing opinions from me and that is okay but I encourage you to read all four of the lawsuits in full before coming to a conclusion. Here is my breakdown of Blake Lively’s lawsuit against Justin Baldoni (no paywall) CLICK HERE TO OPEN Here is my breakdown of Stephanie Jones’ (former publicist) lawsuit against Justin Baldoni (no paywall) CLICK HERE TO OPEN REFERENCE LINKS: * Matt Bernstien: “Blake Lively & The Amber Heard Effect” on YouTube * Who Trolled Amber Heard? Podcast * Katya’s Thread on Baldoni’s 179-Page Lawsuit * AOTC: Blake Lively’s Evidence Justin Baldoni Ruined Her Reputation Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.com “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Thank you for reviewing the podcast on Spotify and Apple Podcasts! Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: cocomocoe@gmail.com Comments are available on the official Substack 🤍 | |||
| 27 Jan 2025 | Why Kim Kardashian could be the next President of the United States | 00:29:04 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about why I could see Kim Kardashian running for president (and potentially winning). Could this be why she started a campaign to be a lawyer and began her baby political career by aligning herself with inmate reform? Kim Kardashian has seemingly aligned herself with new age,… | |||
| 03 Feb 2025 | "the courage to be disliked" from a marketing perspective ✨ | 00:34:36 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com What do the most influential celebrities and creators know that most don’t? They know that you must be disliked first to become loved. But why is that? We break it down in today’s episode of “Ahead of the Curve with Coco Mocoe”. We will be talking about the book, “The Courage to be Disliked” by Ichiro Kishimi and Fumitake Koga. TOPICS DISCUSSED: 0:00 - Welcome! 10:40 - The truth about loneliness (especially as a creator) according to the book (page 52) 20:16 - Why inferiority can actually be a good thing 26:12 - The crabs in a bucket analogy and why you don’t want others around you to succeed 27:33 - Why you shouldn’t compete with others in your niche 30:00 - The idea of unburdened love between a creator and their audience 32:32 - You must be polar to be popular PAID PORTION OF EPISODE AT COCOMOCOE.SUBSTACK.COM 34:46 - Break the rules as a creator (Reesa Teesa + Alix Earle) 39:47 - Allow yourself to flop to gain a loved audience 47:00 - The most loved creators are the most disliked 48:00 - Opening my hello kitty x lol surprise doll You can comment on this video if you are a paying member of my best-selling Substack at cocomocoe.substack.com “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Thank you for reviewing the podcast on Spotify and Apple Podcasts! Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: cocomocoe@gmail.com | |||
| 11 Feb 2025 | How to spot an industry plant (video) | 00:26:15 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com What do Sabrina Carpenter, Doechii, Chappell Roan, Gracie Abrams and Tate McRae all have in common? They all have rumors swirling that they are "industry plants" all over online forums, especially as their fame reaches new heights, like after the Grammy's. But do "industry plants" even exist in the music industry? Or is their meteoric fame the by product of hard work, vision and good artist development? Read my Substack article about the topic: cocomocoe.substack.com/p/maybe-being-an-industry-plant-isnt TOPICS: * Introduction - 0:00 * Industry plant article - 3:48 * Chappell Roan industry plant allegations - 4:56 * The connotations of the term “industry plant” - 6:58 * Travis Kelce Industry Plant - 8:58 * Why do people accuse ice spice of being an industry plant - 11:45 * Why industry plant is really just good artist development - 13:20 * Aesthetics in breaking big (ex. The Dare) - 15:15 * Remy Bond - 16:23 * Breaking out of your “snow globe” (ex. Ash Trevino) - 20:07 Extended Episode at cocomocoe.substack.com/podcast ⬇️ * How big artists build the right team around them (ex. Sabrina Carpenter and Chappell Roan) - 26:15 * The people on IG who make your favorite artists - 31:05 * How to get noticed by the taste makers & platforms - 38:48 * The bamboo analogy for when you feel stuck 48:48 Tap here for the extended episode and comments on my best-selling Substack “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: cocomocoe@gmail.com Thank you for reviewing the podcast on Spotify and Apple Podcasts! | |||
| 18 Feb 2025 | The Internet Hates Female-Founded Brands: Poppi Vs. Olipop | 00:26:59 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Commenting is only available on Substack! When I began seeing the push back against Poppi on social media, I was confused. It seems that people were upset with them for sending out vending machines to influencers ahead of the 2025 Super Bowl. I agree with the critique that they could have been more inclusive in their selection of influencers. Inclusion from brands is a topic I have talked about on my podcast before. But what I don’t agree with is the anger over them seeming “out-of-touch”. Why is it “out-of-touch” for Poppi to send out temporary vending machines to influencers but not “out-of-touch” for Dunkin Donuts to pay Ben Affleck $10-million dollars for 30-seconds? My theory: the internet hates female-founded brands that market to a primarily female demographic. This is compounded by the fact that the influencer space is dominated by women. Poppi is a brand with a front-facing, female founder. Her name is Allison Ellsworth. Even though it was co-founded with her partner, Stephen, she is the one who often appears on camera and was even the face of their video response on TikTok as the controversy kicked up. Olipop, Poppi’s biggest founder, began leaving comments in TikTok videos claiming the vending machines were $25,000. Something that was debunked by AdWeek and something Ellsworth disputes, as well. But because Olipop is founded by two men, no one is calling them “catty”, “jealous” or “b****y” for spreading rumors about a competitor in TikTok comments. If a female-founded brand did that, there would be hell to pay. As always, there is no right or wrong answer here. Keep it respectful in the discussions on Substack, as you always do. And thank you for being a coconut! ❤️ 🥥 You can read my deep dive article about Poppi’s controversy on Substack here. “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Thank you for reviewing the podcast on Spotify and Apple Podcasts! Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: cocomocoe@gmail.com | |||
| 24 Feb 2025 | How Addison Rae Quit TikTok & Became a Pop Star | 00:18:56 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Who else has used the rubber band method to create mystery and desire from their audience? You can let me know in the comments on the Substack at cocomocoe.substack.com/podcast/ You can read Rolling Stone’s cover story on Addison Rae here In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about Addison Rae’s recent Rolling Stone cover story. In it, she gives some insight into her mysterious strategy. How was she able to break through the stiff, glass ceiling of influencers before her and become pop music’s newest darling? She has performed alongside Charli XCX, had co-signs from Grammy-winners like Finneas and most importantly, has Gen-Z on the edge of their seat. A generation that is known for not holding back their insults and honesty when it comes to how they feel about TikTok’s biggest creators. I believe Addison Rae used what I call the “rubber band method” in marketing. But what exactly is that and how can you implement it as a creator, yourself? “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: cocomocoe@gmail.com Thank you for reviewing the podcast on Spotify and Apple Podcasts! Follow Coco Mocoe on TikTok, Instagram and YouTube! Thank you for being a coconut and supporting my creator journey 🥥 ❤️ TOPICS + TIME STAMPS: 0:00 - Addison Rae’s “Obsessed” seen as a “flop” 1:50 - “The Rubber Band Method” in Marketing 3:13 - Coconuts thoughts on Addison Rae’s re-brand 5:07 - Rolling Stone Addison Rae cover story summary 7:08 - Popular Vs. Cool 8:22 - The movie that shifted Addison Rae’s career 9:12 - The failure of item beauty 11:00 - Addison Rae’s transition off TikTok 12:20 - The rubber band method in marketing 15:40 - How to know when to shift your niche 15:30 - When to pull back as a creator EXTENDED EPISODE ON THE SUBSTACK: 18:56 - Other influencers who have used the rubber band method * Emma Chamberlain * Brittany Broski * Alex Cooper 35:03 - How to know if it is time for you to pull back as a creator | |||
| 03 Mar 2025 | The Brilliant Branding of Tate McRae | 00:20:52 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In this episode of “Ahead of the Curve with Coco Mocoe”, we will start my new series called “The Brilliant Branding of ______”. This was inspired by the success of my TikTok under the same name on my cocomocoe account (watch here). The first episode of the series is about “The Brilliant Branding of Tate McRae”. Do you have a suggestion for my next “The Brilliant Branding of _____” episode? Send your suggestion and theories in the comments on Substack or on Apple and Spotify reviews for a potential shout out! TOPICS + TIME STAMPS: 0:00 - Introduction 2:20 - How I define “household name fame” 4:30 - Part One: “Become an Extreme Version of Yourself” How Tate McRae discovered what makes her unique and turned it up 1,000 notches 11:40 - Part Two: “Leaning into Mystery” EXTENDED EPISODE ON COCOMOCOE.SUBSCTACK.COM: 20:52 - Part Three: “Think Later Vs. So Close To What” 27:14 - Part Four - “World Building in Branding” “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. IG: @cocomocoe TT: @cocomocoe Email: cocomocoe@gmail.com Thank you for reviewing the podcast on Spotify and Apple Podcasts! cocomocoe@gmail.com | |||
| 10 Mar 2025 | The Brilliant Branding of "Anora" | 00:23:21 | |
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of "Ahead of the Curve with Coco Mocoe", we will talk about some fun facts about the making of my favorite film of the year, "Anora", plus the marketing strategies behind the scenes. Then in the second half of the episode, exclusively for paying coconuts of the best-selling Substack, we are going to talk about my thoughts on the specific branding. My theory of this whole episode is that they created a popular movie by refusing to be popular. And we will talk about how you can do something similar whether you are an artist, creator or brand owner. Sean Baker and Mikey Madison were a dream team together for this underdog film but their marketing team was the secret third man who helped push the movie across the finish line at the Oscar's. Time Stamps: 0:00 - Introduction/Oscar’s wins for “Anora” 6:14 - 5 BTS Facts About the Making of “Anora” 12:37 - The $18 million marketing budget 16:41 - “Anora” box-office sales compared to other Oscar 2025 contenders Extended Episode at cocomocoe.substack.com 23:21 - Traditional marketing campaign (Barbie) vs. Anora’s marketing campaign 33:40 - The targeting of a specific Gen-Z audience 42:25 - A creator example of the “Anora” strategy Let me know in the reviews on Apple and Spotify what you want the next episode of "The Brilliant Branding of _____" to be about plus any theories you might have. Listen to last week's episode about "The Brilliant Branding of Tate McRae" “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. IG: @cocomocoe TT: @cocomocoe Email: cocomocoe@gmail.com | |||