Adventures in Local Marketing (BrightLocal)
Explore every episode of Adventures in Local Marketing
| Pub. Date | Title | Duration | |
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| 08 Nov 2021 | Amanda Jordan on How to Overcome Multi-location SEO Challenges | 00:49:51 | |
Adventures in Local Marketing is back for a second season! Throughout season two, we're going to be branching out to cover a broad range of topics to truly help our listeners become a better local marketer. Amanda Jordan is our first guest of the season, and we have been lucky enough to hear her valuable insights on the local SEO issues of multi-location businesses. This is a topic we haven't had the opportunity to explore in-depth before, so it was great to sit down with Amanda and listen to her advice. Having worked in the industry for over ten years, Amanda has a great deal of first-hand SEO experience with multi-location businesses. As you'll learn, these businesses face unique challenges with local SEO, but a powerful strategy can combat these problems. Listen to learn:
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| 08 Aug 2023 | Noah Learner on Telling Client Stories with Data | 00:45:48 | |
In this episode, Sterling Sky's Director of Innovation, Noah Learner, teaches us how to extract meaning when looking at cold, hard data, puts overpromising podcasts (who, us?!) in Room 404, and lays out his 5-point framework for local SEO testing and reporting success. Listen to learn:
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| 17 Oct 2023 | Crystal Carter on Powerful Applications of Schema Markup | 00:45:36 | |
Schema might not be a ranking factor, but that doesn't mean you can leave it in the 'to do' pile. In this episode, structured markup master Crystal Carter lifts the lid on all things schema:
Take a listen to hear two seasoned podcasters (and good friends) diving into a key, but sometimes forgotten, area of local business marketing, and witness the most passionate episode of 'Room 404' yet! RESOURCES What is structured data validation?: https://www.wix.com/seo/learn/resource/structured-data-validation The Strategic Value of Structured Data Implementation on SME Websites: https://moz.com/blog/strategic-structured-data-sme-websites Wix SEO Webinars: https://www.wix.com/seo/learn/webinars Schema.org: https://schema.org/ Local SEO Schema: Types and Templates for Easy Structured Data Markup: https://www.brightlocal.com/learn/local-seo-schema-templates/ Adding Structured Data Markup to Your Site's Pages: https://support.wix.com/en/article/adding-structured-data-markup-to-your-sites-pages-2546962 Crystal's website: https://www.crystalcarterseo.com/ Follow Crystal on Twitter/X: https://twitter.com/crystalontheweb Follow Crystal on LinkedIn: https://uk.linkedin.com/in/crystal-carter-digital | |||
| 05 Sep 2023 | Mike Blumenthal on What Google's Past Can Teach Us About Its Future | 00:38:53 | |
In this episode, Near Media's Mike Blumenthal highlights the Google trends we should all be paying close attention to, discusses the evolution and importance of images in Google Business Profile, and introduces upcoming Near Media consumer research that could change how we look at searcher behavior. Listen to learn:
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| 30 Mar 2021 | Niki Mosier on Google-proofing your Page Experience | 00:44:24 | |
We’re only a few weeks away from the rollout of Google’s Page Experience update and, while we don’t yet know what impact it will have on rankings, it’s undoubtedly something that needs to be on the radar of every SEO. As this is arguably the biggest change to Google’s algorithm we’ve seen in recent years, we enlisted technical SEO virtuoso, Niki Mosier, to get her expert opinion on everything worth knowing about the update. Listen to learn:
Resources Want to check if your site is protected against the Page Experience Update? These tools and resources (as recommended by Niki) will help you identify and resolve any Core Web Vitals issues: How to audit Core Web Vitals with Screaming Frog thruuu, an Awesome SERP Analyzer Google Page Experience Audit Checklist and Template by Seosly | |||
| 18 Apr 2024 | Julian Hooks On Staying People-first in an SEO-obsessed World | 00:47:23 | |
In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study.
Resources Julian on LinkedIn: https://www.linkedin.com/in/julianhooks/ Advertising Commissions LLC: https://www.advertising-commissions.com/ Asurion: https://www.asurion.com/ See Julian speak at BrightonSEO San Diego: https://us.brightonseo.com/talks/beyond-algorithms-customer-centric-seo-as-the-key-to-long-term-success Get started with Search: a developer's guide, from Google: https://developers.google.com/search/docs/fundamentals/get-started-developers Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin Rand Fishkin's company, Sparktoro: https://sparktoro.com/ Nicole DeLeon on LinkedIn: https://www.linkedin.com/in/nicoleldeleon/ Nicole DeLeon's company, North Star Inbound: https://www.northstarinbound.com/ Product-led SEO, by Eli Schwartz: | |||
| 21 Jul 2020 | Jason Brown on Becoming the Spammer’s Public Enemy #1 | 00:43:48 | |
We’re back with our second episode of ‘Adventures in Local Marketing’ and this time we’re talking spam, spam, and more SPAM, with Jason Brown. Jason is the leading expert on all the shady things that go down in local SEO, so we wanted to find out:
So grab your headphones and saddle up as we take a tour of the darker side of local marketing with the ‘Sheriff of Google’. | |||
| 17 Jun 2024 | Marie Haynes on Embracing Search's AI Future, and Why We Should Be Excited | 01:27:20 | |
In this month's BUMPER EDITION of Adventures in Local Marketing, Claire speaks to AI and search expert Dr Marie Haynes about all (and we mean all) things Google and AI. We cover how Google Gemini will underpin all of search going forward, dive into the Google API leaks, and take a detour to learn about a surprise meeting at Google I/O... It's the longest episode we've ever released and for good reason! It's a meaty topic with plenty to chew on, so step inside Marie's mind and get the most up-to-date insights on Google and AI today. PLUS we go live with this episode on the same day as Marie's brand-new book (and accompanying workbooks) 'SEO in the Gemini Era'. Check it out for yourself now: https://mariehaynes.com/gemini-era-seo/
Listen to learn:
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| 21 Oct 2024 | Dayna Lucio on Combining General and Local SEO for the Best Possible Results | 00:40:42 | |
We often forget that, in local business, local SEO and general SEO are all part of the same whole. Your site needs to be as optimized as your Google Business Profile, but how often do these strategies really speak to one another? We spoke to Amsive Digital's Dayna Lucio for the lowdown on how, particularly in more complex business models like franchises, it's crucial for SEO and local SEO to speak to each other for the best possible outcomes. What you will learn in this episode:
About Claire Carlile (Host) Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does. About Dayna Lucio (Guest) Dayna is an Sr. SEO Strategist at Amsive and has almost a decade’s experience executing and developing comprehensive strategies for multi-location and franchise brands. Her experience in local SEO has spanned a variety of industries including health, beauty and spa, fitness, home improvement, and more. Resources from this episode:
About Adventures in Local Marketing Adventures in Local Marketing is the podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape. | |||
| 16 Mar 2021 | Claire Carlile on Setting Your Agency up for Success From Day One | 00:41:16 | |
What’s one topic that comes up time and time again in local SEO? How to launch and maintain a successful agency. It’s something we get asked about a lot, and so we enlisted the help of Claire Carlile. Claire’s got 12 years of managing her own boutique agency under her belt, so you’ll be sure to take away some game-changing tips. Listen to learn how to:
If you’re at the start of your journey or further down the path, you’re going to learn a lot from Claire in this episode. See the complete picture of local rankings with Local Search Grid | |||
| 31 May 2022 | Dani Owens on How to Build Local Links | 00:25:00 | |
Local SEOs have a love-hate relationship with link building. We love links, but building them is time-consuming, manual, repetitive and ultimately has a relatively low success rate compared to other SEO tactics. Fortunately, Dani Owens is here to help. Dani has a wealth of experience building local links for a wide variety of clients and niches. In this episode, she reveals:
About Dani Owens: Dani is a local SEO consultant and founder of Pigzilla, a private local SEO training community. Before starting Pigzilla, Dani worked at a digital agency for five years where she gained a lot of enterprise SEO experience for brands such as STIHL, Club Car, and Ariens & Gravely. Dani is currently building a local building service, LocalPR.com, which is launching soon.
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| 30 Apr 2021 | Jordan Choo on How to Land Bigger Clients | 00:47:33 | |
Many agencies aspire to move upmarket and work with bigger clients – and for good reason. Bigger clients lead to larger retainers, better budgets, and impressive client logos to show off to prospects. But what exactly does moving upmarket look like? And is working with big clients all it’s cracked up to be? In this episode, Jordan shares his experiences of moving his agency upmarket and the possibilities and perils that this presents. Listen to learn:
Resources: Want to learn more about effective marketing strategies for franchises? Then be sure to listen and subscribe to Jordan’s podcast: The Franchise Marketing Podcast. | |||
| 26 Nov 2024 | Areej AbuAli on Building an Engaging and Supportive Brand Community | 00:46:39 | |
"If you build it, they will come," right? Haha, no chance. Fostering a truly respectful, supportive, and helpful community full of brand advocates and topic experts is no mean feat—and even harder when you're entering a competitive arena or starting from scratch... but the results, both emotional and statistical, speak for themselves when you get it right. We spoke to Women in Tech SEO's Areej AbuAli about her experience building her global community of passionate and supportive women, what drove her to get started, what lessons she's learned in the process, and what she's still learning today. This is a must-listen for anyone trying to build a community of any kind—Areej really is one of the foremost voices on the topic. What you will learn in this episode:
About Claire Carlile (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does. About Areej AbuAli (Guest)Areej AbuAli is the founder of Women in Tech SEO, a global digital marketing community. Founded in 2019, Women in Tech SEO has over 10,000 global members and 60,000 followers who connect through online groups and in-person conferences in the UK, Europe, and the USA. Areej is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate. Resources from this episode:
About Adventures in Local MarketingAdventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile*. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape. *Sadly, this is the last episode of Adventures in Local Marketing hosted by Claire Carlile. We thank Claire for all her hard work picking the brains of experts in the industry, and wish her the best for the future. The BrightLocal Podcast will be back in the new year—watch this space! | |||
| 07 Dec 2021 | Phill Agnew on the 7 Consumer Psychology Principles Every Marketer Should Know | 00:56:23 | |
We like to think of ourselves as rational people–our decisions are based on logic and facts. But the truth is that we’re all guided by biases that influence the way we think and act. Being aware of these biases can be extremely powerful in the hands of a marketer. After all, the very practice of marketing is to influence people’s behaviours–whether that’s encouraging someone to buy a product or simply to open an email. In this episode, Phill Agnew, host of marketing science podcast, Nudge, explains the seven consumer psychology principles that will make your marketing more effective. You’ll learn:
This episode is packed with plenty of practical examples that prove the power of consumer psychology. In fact, we’d be very surprised if you don’t come away with at least one new tactic that you’ll want to implement right away. Resources: | |||
| 17 Jun 2020 | Introducing Adventures in Local Marketing | 00:01:32 | |
Welcome to 'Adventures in Local Marketing' – the only podcast that tells the stories from the frontlines of local marketing.
In this trailer, host Kristian Bannister, explains why we've launched 'Adventures in Local Marketing' and what to expect from each episode.
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| 13 Jun 2023 | Andi Jarvis Wants to Poke Bad Strategists in the Eye | 00:39:22 | |
In this episode, we drill deep into the brain of Andi Jarvis, a self-confessed strategy nerd. Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool in the UK. Eximo Marketing primarily works with established manufacturers who want to grow their business via direct-to-consumer. Listen to learn:
Follow Andi on Twitter: https://twitter.com/andijarvis Find Andi on LinkedIn: https://www.linkedin.com/in/andijarvis/ Eximo Marketing: https://eximomarketingstrategy.com/ The Strategy Sessions Podcast: https://eximomarketingstrategy.com/podcast/
Resources: Good Strategy Bad Strategy: The Difference and Why it Matters: https://www.amazon.co.uk/Good-Strategy-Bad-Difference-Matters/dp/1846684811 Mark Ritson: https://www.marketingritson.com/
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| 28 May 2021 | Colan Nielsen on Building Your Unique Local SEO Playbook | 01:10:01 | |
On this episode, we chatted with Colan Nielsen about how to build an effective, and importantly, unique local SEO playbook. Colan is VP of Local Search at Sterling Sky, and we tapped into his 11+ years of experience to find out the best ways to develop your own playbook. As you’ll learn, a playbook goes way beyond a simple checklist of actions to take. Your playbook should not only define how you go about local SEO, but also what steps you take to communicate with clients and uncover new tactics. Listen to learn:
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| 19 May 2023 | Adventures in Local Marketing New Season Trailer | 00:01:15 | |
Welcome to Adventures in Local Marketing, the podcast for local marketers.
In this trailer, we introduce our brand-new host, Claire Carlile. Claire explains what you can expect in the upcoming episodes, and why you should choose to take your next adventure with us.
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| 22 Jun 2020 | Greg Gifford on His Journey Through Local Marketing | 00:40:12 | |
Welcome to the very first episode of 'Adventures in Local Marketing' In our debut episode, we sat down with local SEO expert, Greg Gifford, to chat about, well... everything. Listen along to learn:
About Greg Gifford Greg Gifford is the Vice President of Search Marketing at SearchLab, a boutique marketing agency specializing in Local SEO and PPC. He’s one of the most in-demand speakers at digital marketing and automotive conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He's got over 17 years of online marketing and web design experience, and his expertise in Local SEO has helped hundreds of businesses gain more visibility in local searches. Greg graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation. Follow Greg Gifford on Twitter Here are the resources Greg recommended in today's episode: | |||
| 28 Mar 2024 | David Mihm on the State of Multi-location GBP Management | 00:47:25 | |
In this episode, Claire speaks to Near Media's David Mihm on the obstacles and opportunities that lie in wait when dealing with Google Business Profiles for multi-location businesses. Listen to learn:
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| 28 Aug 2024 | Elizabeth Rule on Scaling Multi-location Brands with Local SEO | 00:54:22 | |
Once your brand reaches a couple of dozen locations, the local search tactics you need to employ to grow further only get more intricate and complex. Host Claire Carlile is joined by Elizabeth Rule from Sterling Sky, to discuss what needs to be in your gameplan when working with a growing brand. They cover what to consider when acquiring another brand, the importance of getting the right information architecture, how reviews and reputation management impact the growth process, and so much more. You will learn: ✅Common challenges with growing local businesses, and strategies to resolve them Timestamps: 00:00 Intro 02:42 Strategies for Scaling Local Businesses 06:22 Acquiring and Rebranding Existing Businesses 08:55 Managing Google Business Profiles for Multi-Location Growth 13:16 Turning Negative Reviews into Opportunities 22:45 Room 404: 'Optimized for SEO' 25:16 Preparing for Growth and Management of Passwords 31:46 Pitfalls to Avoid in Expanding to New Locations 34:27 Managing Google Profiles and Service Area Businesses 37:05 Factors to Consider in Choosing a Location 44:50 Proximity to Competitors and Google's Local Filter 50:00 Resources for Local SEO and Multi-Location Businesses About Claire (Host) Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does. Where to find Claire: About Elizabeth (Guest) Elizabeth is an expert local SEO analyst at Sterling Sky. Over the years Elizabeth has been involved with many local businesses as they grow, both through the acquisition of other businesses and by the extension of their own offering as they build out their brick-and-mortar locations on a national scale. As a Google Business Profile Product Expert, Elizabeth helps businesses crack the code to gain valuable visibility in local search and helps solve complex GBP issues. She is also a faculty member and speaker at the Local U SEO Conference. Where to find Elizabeth: Room 404 Find out what Elizabeth decides to put into 'Room 404', as it makes their heart race, but for all the wrong reasons! Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:
Resources
About Adventures in Local Marketing Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape. Copyright 2024 BrightLocal | |||
| 24 Sep 2024 | George Nguyen on Creating a Successful Brand Publication | 00:50:51 | |
With a deluge of AI-spun content hitting the web today, it's never been more important to ensure you're working with real experts on your brand publication. Host Claire Carlile is joined by George Nguyen from Wix to discuss how to develop content hubs for brands that want to build their authority and expertise—no matter the vertical. What you will learn in this episode:
About Claire Carlile (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does. Where to find ClaireAbout George Nguyen (Guest)George Nguyen is the Director of SEO Editorial at Wix. He creates content to help users and marketers better understand how search works and how to use Wix SEO tools. He was formerly a search news journalist and is known to speak at the occasional industry event. Where to find GeorgeRoom 404Find out what George puts in Room 404... rest assured, it's a search phrase many will be happy to see/hear the back of! Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:
Resources from this episode:
About Adventures in Local MarketingAdventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape. | |||
| 29 Oct 2020 | Cindy Krum on Building a Mobile-first, Future-proof SEO Strategy | 01:02:35 | |
In this episode, we talked to mobile SEO expert Cindy Krum about Google’s latest developments and how this is impacting SEO. Learn why you can’t afford to sleep on mobile-first indexing, the best opportunities to claim more search visibility, and how to future-proof your SEO strategy. Cindy is one of the leading experts in mobile SEO, but her knowledge doesn’t end there. In this episode, we covered:
Resources: We covered A LOT of topics on this episode, so here’s some more content to feast on.
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| 16 Jul 2021 | Levi Williams-Clucas on Building Trust Signals Within Google My Business | 00:49:33 | |
Is your Google My Business listing sending out strong trust signals? Levi views trust signals as a double-header. There are the trust signals your GMB listing gives out to potential customers – would someone buy from your business? And, there are the trust signals it sends out to Google – does your business seem legitimate and worthy of ranking? Listen to learn:
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| 28 Sep 2020 | Ben Fisher on Finding Competitive Advantages in Google My Business | 00:57:29 | |
On this month’s episode of ‘Adventures in Local Marketing’, we spoke with Ben Fisher of Steady Demand. Ben is one of only two officially-recognized Platinum Product Experts of Google My Business, so this was an amazing opportunity to find out:
Ben also shared his backstory in SEO, which dates back to 1994 – four years before Google was even founded! With no playbooks to follow at the time, Ben explains how experimentation was key to success back then and how it still rings true today.
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| 19 Aug 2020 | Dana DiTomaso on Learning to Love Reporting | 00:48:09 | |
Do you consider reporting a chore? Do you frantically scramble to pull all your data together at the end of the month? Dana DiTomaso believes reporting doesn’t have to be so soul destroying! On this episode, we talked to Dana to learn:
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| 21 Feb 2024 | Steve Wiideman on Navigating Big Brand Local SEO | 00:49:45 | |
In response to the findings of BrightLocal's Brand Beacon Report 2024, this episode sees us speak to enterprise expert Steve Wiideman about all things multi-location SEO. In this wide-ranging and tactical nugget-filled conversation, Steve covers the challenges and opportunities available to multi-location SEOs today, and shares his proven processes for working with brands. Listen to learn:
As you can see from the list above, it's a long one, but absolutely worth getting stuck into if you're working with big brands or looking to do so. Resources:
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| 14 May 2024 | Aaron Weiche on Developing a Conversion Mindset | 00:43:19 | |
In this episode, Claire chats to Leadferno's Aaron Weiche about how adopting a conversion-focused mindset can benefit agencies and their clients alike. Listen to learn:
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| 21 Nov 2023 | Stefan Somborac on The Life and Times of a Google Product Expert | 00:41:01 | |
In this episode, we speak to Google Business Profile *Platinum* Expert, Marketing Metrology's Stefan Somborac, about what it's like to volunteer to help, and most importantly learn from, local businesses posting in the Google Business Profile Help Community (what a mouthful!) Listen to learn:
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| 19 Jul 2023 | Krystal Taing on Making Multi-location SEO Feel Local | 00:30:06 | |
In this episode, Uberall's Krystal Taing shares her obsession with multi-location SEO, slings her pet peeves into Room 404, and delivers a rousing 5-point plan for scaling enterprise local SEO success. Listen to learn:
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| 28 Jan 2021 | Lily Ray on Navigating SEO in 2021 | 00:49:00 | |
‘Adventures in Local Marketing’ is back with a bang for 2021! In our first episode of the year, we're joined by yet another expert guest to take stock of SEO in 2020, and to look ahead to 2021. Our guest on this episode is seasoned SEO pro and keynote speaker, Lily Ray. Lily draws from first-hand experience of working with a wide range of clients and her in-depth analysis on 2020’s biggest winners and losers in search, to help us understand where SEO goes from here. Listen to learn:
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| 12 Apr 2022 | Blake Denman on How to Grow Your Agency (While Avoiding Screwups) | 00:38:15 | |
Growing an agency is hard. There are so many things to get right and so many things that can go wrong. Growth isn’t as simple as getting new clients on the books–and that’s not exactly simple anyway. You also need to focus on client retention, hiring and training staff, managing team workloads, creating efficient processes, and building and nurturing a winning culture–all while keeping a watchful eye on profitability.
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About Blake: Blake Denman is President and Founder of Rickety Roo, a local SEO agency which he founded in 2009. Blake has more than 14 years of local SEO and paid search marketing experience. | |||
| 30 Jul 2024 | Melissa Popp on Consumer-Centric Storytelling in Content Marketing | 00:49:17 | |
Storytelling plays a crucial role in implementing memorable and effective marketing strategies that stand out from the crowd. Host Claire Carlile, is joined by Melissa Popp, to discuss how storytelling can connect brands with their local audiences. They also cover the importance of authentic and unique content, how to get buy-in from various departments, common content creation shortcomings for SMEs, measuring ROI, and so much more. Seriously, this episode is jam-packed! If you are a local marketer looking for an effective way to connect and engage with your audience, this is a must-listen. You will learn:
Timestamps: 02:16 - Explanation of 'Local Narratives' 03:13 - Importance of unique content 03:29 - Google leak and its impact on unique content 06:15 - How brand and storytelling work hand-in-hand 07:49 - Content volume is the wrong metric 09:15 - Common content marketing shortfalls for SMEs (and larger brands) 14:27 - How tone of voice can be a challenge 15:40 - Melissa's 'Buyers Journey Process' specific to SEO 17:47 - Finding your origin story 24:07 - The role of customer stories 25:00 - Being too hung up about keywords 26:10 - 'Room 404' segment 29:00 - How to do it at scale 35:00 - Measuring ROI 36:38 - 'Recipe for Success' segment About Claire (Host) Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does. Where to find Claire About Melissa (Guest) Melissa is the Content Strategy Director at RicketyRoo. In this role, she oversees all content initiatives for clients and her responsibilities span from creating high-level content strategies to diving into the minutiae of content creation. Melissa says she lives and breathes everything related to content. Writing has been her passion since she first picked up a #2 pencil, and she takes pride in making content relevant to readers and illustrating to clients how crucial this connection is for reaching potential customers. Where to find Melissa Room 404 & Recipe for Success Find out what Melissa decides to put into 'Room 404', as it makes their heart race, but for all the wrong reasons. She also shares her 'Recipe for Success' with storytelling. Want more from Adventures in Local Marketing? We highly recommend checking out these episodes:
Resources
About Adventures in Local Marketing Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape. Copyright 2024 BrightLocal | |||
| 24 Nov 2020 | Carrie Hill on Creating Kick-ass Local Content | 01:01:59 | |
There’s no doubt content is key to both ranking high in local search and generating more leads, but there’s a lot of mixed messages about the best ways to approach this. And often what ranks and what converts can be very different beasts. Luckily, we’ve enlisted Sterling Sky’s content creating champion Carrie Hill to get answers to questions such as should local businesses be blogging regularly? What kind of content converts? And what do you do if great content isn’t ranking? On this episode, Carrie reveals her secrets to make the words (and leads!) flow. Listen to learn:
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