來賓：Kai Hattendorf｜JWC合夥人, 國際展覽業協會UFI前執行長
(本集為全英文訪談)
疫情與AI，正在重新改變全球活動產業。但這一次，科技革命似乎沒有宣告實體活動的終結，反而讓人們重新看見：當世界充滿數位內容，真實的人與人相聚，變得更加珍貴。
本集邀請全球商業活動產業的重要觀察者、JWC合夥人，也是UFI前執行長 Kai Hatendorf，從全球產業趨勢出發，分享他對活動產業未來的觀察。
AI可以協助提升效率、改善參與者體驗，從智慧搜尋、Chatbot到媒合推薦，都有實際應用價值。但Kai認為，AI帶來的另一個重要啟示，是它讓我們更清楚看見實體活動的獨特價值：真實的人、真實的想法，以及面對面交流所建立的信任。
然而，活動的價值真的只在於參與人數、住房晚數與經濟效益嗎？
Kai提醒，活動產業長期以來太習慣用觀光產業的方式衡量自己，卻忽略了活動對一個城市、社群與產業所帶來的知識移轉、人才培育、文化發展與長期影響。他分享如何從目的地政策目標出發，透過多元指標評估商業活動的影響力，讓活動不再只是「帶來多少人」，而是能清楚說明「創造了什麼改變」。
而在活動越來越多、內容越來越容易取得的時代，主辦者的角色也正在改變。
未來的活動，不再只是打開場館大門，讓大家進來，而是更需要像策展人一樣，精心安排內容、社群與人與人的連結。 一場只有20人的活動，也可能比 2,000 人的大型活動更有價值。
從AI到信任，從人數到影響力，從活動執行者到策展者——這場對話帶我們重新思考活動產業真正的競爭力。
🎧 歡迎收聽《這會有意思 Meeting Jungle》，與Kai Hatendorf一起探索全球活動產業正在發生的轉變，以及我們如何從「辦好一場活動」，走向「創造真正的影響力」。
(This episode is conducted entirely in English. )
The global business events industry is being reshaped by two major forces: the pandemic and artificial intelligence. But unlike previous technological revolutions, AI may not signal the end of in-person events. Instead, it is making us recognize something even more valuable: when digital content is everywhere, genuine human connection becomes more important than ever.
In this episode, we welcome Kai Hatendorf, Partner at JWC and former CEO of UFI, to explore the future of the global business events industry.
AI can improve efficiency and enhance attendee experiences through smarter search, chatbots, navigation and matchmaking. But Kai believes its deeper significance lies in reminding us what technology cannot easily replace: real people, authentic perspectives and the trust built through face-to-face conversations.
Yet how should we measure the value of an event? Is it really just about attendance, hotel nights and economic spending?
Kai challenges the industry's traditional reliance on tourism metrics. Events can contribute far more to a destination through knowledge transfer, talent development, social progress, cultural development and long-term legacy. He shares how destinations can assess event impact against their broader policy goals—and how organizers can start collecting more meaningful data beyond headcounts.
Meanwhile, the role of event organizers is also evolving.
The future is no longer simply about opening the doors and seeing what happens inside. It is about becoming a curator—carefully shaping content, communities and the quality of human connections. A gathering of 20 people can be far more relevant than an event of 2,000.
From AI and trust to impact measurement and the changing role of event professionals, this conversation challenges us to rethink what makes an event valuable.
🎧 Listen to Meeting Jungle and join Kai Hatendorf as we explore how the industry can move beyond organizing events to creating meaningful, lasting impact.
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EP04｜為什麼還在辦「讓人記不住」的會議？專訪 C2 International 製作總監Lina Beaudin
Episode 4
Tuesday, October 20, 2026 • Duration 39:42
來賓：Lina Beaudin｜C2 International 製作總監
(本集為全英文訪談)
你參加過多少場「排排坐、聽整天簡報、回家全忘光」的商業會議？當現代人每天被迫接收相當於 16 部電影、高達 74GB 的資訊轟炸時，人類大腦能記住的往往只剩 1%。
本集《Meeting Jungle》邀請到曾打造加拿大150週年國慶、統籌2萬人WE Day巨型舞台，現任國際頂級體驗活動公司C2 International製作總監的Lina Beaudin。擁有即興喜劇（Improv）背景的她，將太陽馬戲團（Cirque du Soleil）的奇觀DNA與劇場思維帶入冰冷的商業世界。
從把安永會計師事務所（EY）的創新年會直接搬進芝加哥夜店、打造鏡面密室酒吧（Speakeasy）與沉浸式工作坊，到讓全場大主管關燈「在黑暗中對話」，Lina深度拆解C2如何運用「Meaningful Participation（有意義的參與）」打破會議框架：
為什麼「單向聽講」不是參與，真正的記憶來自「動手共創」？
即興喜劇的「Yes, and…」原則如何解救卡關的商務腦力激盪？
預算有限時，如何用「驚喜與細節」取代無聊的內容堆疊？
穿越會議叢林，跟著 Lina 一起打破罐頭活動的無趣循環，找回讓人永生難忘的對話影響力！
Bombarded by 74GB of Information Daily: What Do You Actually Want Your Attendees to Remember?
"We get fed 74 gigabytes of content shot at us in one day—the equivalent of 16 films. The human brain cannot intake that much… what are the people you're inviting really retaining? One percent." — Lina Beaudin
We often assume that a great conference requires endless content: packing 9 AM to 6 PM back-to-back with 15 speakers and a 10-minute bathroom break. But as Lina Beaudin points out, sitting quietly in a chair does not mean your audience is truly participating or engaged.
If you want people to return year after year, the secret isn't more slides; it’s collaborative "Labs" and hands-on making. When participants start co-creating and doing things together, your event stops being a forgettable routine and turns into a lasting memory.
🎧 Tune in to hear Lina explain how behavioral science and experiential design transform monotonous corporate conferences into dynamic co-creation hubs!
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會開車的叫司機、會開刀的叫醫師、會開玩笑的叫脫口秀，那會開會的呢？
讓會議不迷路的會議引導師 Facilitator 到底是什麼？
為什麼世界知名企業都找會議引導師帶領內部會議呢？
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