Zero to Rockstar Coaching Business – Details, episodes & analysis

This week’s podcast episode is pure GOLD if you’re ready to step up, claim your space, and create a high-value brand that stands out in a big way.

I sat down with Emma Gage, founder of The Wild Ones and brand strategist to some of the world’s most iconic companies (Nike, Google, L'Oreal – just casually). Emma’s journey from corporate to coaching is full of insights for us entrepreneurs and coaches who are ready to think beyond the typical "just show up" advice and actually own our brilliance. 

In this episode, Emma and I chat about what she calls “Unicorn Ambitions” – bold, audacious goals that change everything. We unpack how you can start positioning yourself strategically, even if you’re in the early stages, and dive into the power of having a disruptive idea to cut through the noise.

Some of the highlights:

✨ Why “Unicorn Ambitions” are for anyone who’s serious about making an impact 

✨ How to break out of the personal branding box and position yourself as high-value from the get-go 

✨ Emma’s take on building a disruptive brand strategy (it’s not about throwing shade or self-promotion) 

✨ How to communicate your brand’s mission and stay consistent, so you’re not just visible – you’re unforgettable

Why This Episode Matters: 

This episode matters because it’s about building a brand with purpose and power, not just visibility. Emma introduces the concept of “Unicorn Ambitions”—bold, strategic goals that go beyond surface-level branding and allow you to create a high-value brand from the outset. In a world where coaches often focus on visibility for visibility’s sake, Emma shares how positioning yourself with a disruptive, cohesive strategy can help you stand out and attract clients who see your unique value. If you’re ready to stop blending in and start making a real impact, this episode is for you.

Who is Emma Gage?

Emma Gage is a disruptive brand strategist who has spent 20+ years working for people like Nike, Google and Disney 🔥but now focuses on helping female entrepreneurs create 7/8 figure positioning through her business, the Wild Ones Strategy.

Book Recommendations

The Big Leap by Gay Hendricks

Do Open by David Heiatt

Connect with Emma Gage:

Website: https://www.thewildones.io/

Email: emma@thewildones.io

Newsletter: The Wild Edit

Membership: The Disruption Camp - Waitlist

LinkedIn:  https://www.linkedin.com/in/emma-gage-the-wild-ones-71143814/

Freebie: Your Million Dollar...

In today’s episode, we’re diving into Big Deal Energy (BDE) and how stepping into it can help you build a fully booked coaching business. If you've been playing small or feeling like you’re not getting the results you deserve, it's time to tap into the unapologetic, stand-out energy that will transform your business. We’re talking confidence, visibility, and personal branding that makes people take notice!

• WTF is Big Deal Energy? (And why it’s the key to a successful coaching business.)
• How to step into your "holy fck"* era and expect more from your business.
• Why playing small and hiding behind your qualifications is holding you back from becoming fully booked.
• My secret hacks to creating a personal brand that reflects your big deal energy (no more blending in).
• How my clients go from crickets to cha-chings by embracing business confidence and bold actions.

This episode is a no-BS call to action for every coach who’s been playing it safe. If you’ve been sitting in "Not Me Energy", wondering why things aren’t moving as fast as you want, then this episode is for you. Leanne’s approach is all about stepping into your next-level self, owning your space, and getting fully booked—without waiting for permission. If you’re ready to ditch self-doubt and start showing up with serious confidence, this episode is your wake-up call.

• Stop procrasti-faffing! If your inner critic is holding you back from building a fully booked coaching business, now’s the time to shift into action mode.
• Confidence is everything. Show up like the successful coach you want to be by creating a personal brand that reflects your Big Deal Energy.
• Take action: "What would me in my Big Deal Energy do?" Start making bold decisions that reflect the business success you're working toward.

• [02:00] What Big Deal Energy really means (hint: it’s not arrogance, it’s confidence).
• [05:30] Why you’re stuck in Not Me Energy and how to switch out of it fast to grow your coaching business.
• [10:00] How creating a bold personal brand helped me get fully booked in two different niches.
• [12:30] My client’s transformation after stepping into her Big Deal Energy and revamping her business brand.
• [16:45] Mindset shifts that every successful coach needs to make.

Join Me in Supercharged!

Ready to turn up your Big Deal Energy and build a fully booked coaching business? Supercharged! kicks off on November 11th for 4 weeks of game-changing confidence, branding, and business growth. You’ll nail your niche, create a magnetic personal brand, and set your business up for success in 2024.

👉 Join the VIP-only waitlist for a £200 discount, Group Voxer access, and a chance to win a full refund + £150 cash bonus! https://www.leannesia.com/superchargedwaitlist

Special Offers & Resources:

• Free Guide: "10 Ways to Sign Clients Without Posting on Instagram Every Day" – This free guide will guide you through effective strategies to grow your business without the need for daily social...

Are you ready to finally turn your coaching business from a dream into a rockstar reality? Dive into today's episode where I sit down with the phenomenal Lizzie Moult. Lizzie's journey from fresh-faced coach to hosting sold-out events and celebrating £30k months is nothing short of inspiring. She spills the secrets on building a thriving coaching business, mastering self-trust, and creating a life filled with magic and wonder.

During our interview, you'll discover how to craft an irresistible elevator pitch, connect with potential clients in the most unexpected places, and why your inner critic might just be feeding you fake news that holds you back from your success. Plus, Lizzie shares her go-to book for success and the power song that fuels her big-deal energy. So if you're serious about making waves in the coaching world, this episode is your not-to-be-missed blueprint for success. Tune in and let's make your coaching business shine!

More about Lizzie Moult:

Lizzie Moult is a Holistic C​ognitive behavioural therapist, Soul Guide and Marketing Genius. Her mission is to educate people ​on how to trust themselves in order to live a life full of magic and wonder. ​she is the host of the five-star rated podcast Choosing Change which discusses how to create a more fulfilling life one step at a time. ​she is Dedicated to the journey of self-exploration, ​and is an expressive down to earth soul who leads with heart and expands the mind. After healing her own stories, beliefs and patterns that kept her feeling small, stuck, and prioritising everyone else. Lizzie is a radiant example of how you can turn your life around, break the rules, and create a life you love.  

Topics covered on Find Your Marketing Magic & Grow Your Coaching Business with Lizzie Moult :

1. How did Lizzie go from being a brand-new coach with zero clients to hosting sold-out events and hitting a £30k month in her coaching business?
2. The common fears and challenges that new coaches face after finishing coaching school. How did Lizzie navigate these obstacles?
3. Tips on how to craft a compelling elevator pitch and confidently share what you do with others.
4. Real-life stories of how networking can lead to unexpected opportunities and new clients!
5. How to identify and leverage your unique marketing strengths to grow your coaching business.
6. What were Lizzie's low points in her coaching business, and how did she turn these experiences into learning opportunities?

Connect with Leanne Sia:

• Website: www.leannesia.com
• Instagram: @_leannesia_

Connect with Lizzie Moult:

• Podcast: Choosing Change
• Website: www.lizziemoult.com
• Instagram: @lizzie_moult
• Facebook: @lizziegmoult

Resources from this episode:

• Lizzie’s favorite song Latto - Big Energy
• The Prosperous Coach: Increase Income and Impact for You and Your Clients by Steve Chandler & Rich...

Are you tired of the social media hustle with zero clients to show for it? Then you need to tune into today's episode, where I'll reveal the secrets of a killer client attraction ecosystem. Join me as I guide you through creating a magnetic client attraction ecosystem that pulls dream clients into your orbit like never before.

Together we'll dive deep into what makes an irresistible offer, how to nail your niche, and why a personal brand isn't just fluff—it's your ticket to standing out. You'll learn how to craft a freebie that converts, why email marketing is your golden ticket to consistent sales, and how to nurture your subscribers. Plus, you'll get the inside scoop on my 10K templates that will skyrocket your visibility beyond Instagram.

So if you're ready to step into your big deal energy and make your coaching business pop, this is the episode you can't afford to skip. Tune in now, and let's turn your coaching dreams into a booming reality!

Topics covered on Client Attraction Ecosystem :

1. What is a client attraction ecosystem, and how can it transform your coaching business?
2. How can nailing your niche stop you from flip-flopping and start bringing in paying clients?
3. The secret to creating an offer that your clients actually realise they need.
4. Why is a high-quality freebie essential in the client attraction ecosystem?
5. What are the steps to nurturing new email subscribers so they become eager to buy from you?
6. Why should you prioritise your email list over social media followers?
7. Selling strategically without feeling sleazy or uncomfortable.
8. Why is mindset just as important as strategy when building a rockstar coaching business?

Connect with Leanne Sia:

• Website: www.leannesia.com
• Instagram: @_leannesia_

Resources from this episode:

• My 10K Templates
• SUPERCHARGED!

Related episodes:

• 5. How to Turn Your Niche Drama Into a Niche Breakthrough
• 2. Don't Be Vanilla: How to Stand Out as a Coach

Quote:

“To get your coaching business booming, you have to be willing to step into your big deal energy."- Leanne Sia

Are you letting your money mindset block your path to success? In today's podcast episode, I sat down with the fabulous Money Coach - Emilie Nutley and we dive deep into the world of wealth and money mindset. We tackle the big questions: How do your beliefs about money shape your business? Can you really attract dreamy clients if your financial confidence is shaky?

Emilie spilled the beans on transforming from a self-confessed spender to a savvy money coach. She'll guide you through practical steps to fix your money mindset, align your finances with your goals, and I'll share some personal insights that could be the key to unlocking your earning potential. Get ready for an eye-opening discussion filled with actionable tips, including writing powerful letters to money itself! Plus, Emilie's upcoming Cash Flow Confident program might just be what you need to unfu*k your finances for good. Tune in now, and let's shift your money mindset from doubtful to dynamite!

More about Emilie Nutley:

Emilie Nutley is a Money Coach working with female professionals and business owners and empowers them to take charge of their own financial future and build generational wealth. Having been in the financial education space for three years, Emilie realised there was more to simply teaching people how to budget and found that the real key to building wealth is through healing your relationship with money. Emilie combines financial strategy with money mindset work, using a trauma-informed approach to help you finally feel good about money. You can follow her on Instagram, @emilienutley and listen to her podcast Good Money Vibes."

Topics covered on Money Mindset:

1. How might your money mindset be blocking you from attracting dream clients?
2. Why is understanding your relationship with money more important than just budgeting?
3. What does being financially avoidant look like, and what impact does it have on your business?
4. What are the steps to repair your money mindset and align it with your business goals?
5. How do your childhood experiences shape your current financial behaviours and decisions?
6. Practical exercises you can do to challenge and change your limiting money beliefs.
7. Strategies that will help you manage your business income and personal spending effectively.
8. How can Emilie's upcoming programmes help you take control of your finances and grow your wealth?

Connect with Leanne Sia:

• Website: www.leannesia.com
• Instagram: @_leannesia_

Connect with Emilie Nutley:

• Website: emilienutley.co.uk
• Instagram: @emilienutley
• Cashflow Confident: emilienutley.co.uk/cashflow-confident
• Joyful Money Journey: emilienutley.co.uk/money-coaching
• Podcast Good Money Vibes: emilienutley.co.uk/podcast

Quote:

"Having less money doesn't help anyone, so charge appropriately." - Emilie Nutley

Are you a coach stuck in the coaching closet, struggling to attract coaching clients? In today's episode, I'm diving deep into what's holding you back from shining bright in your coaching business and doing what you were meant to do in this world. If you've been whispering about your coaching services to just a few people, it's time to shout it from the rooftops! 

I'll be sharing real talk on why staying hidden in the coaching closet is costing you big time and how stepping into your big-deal energy can transform your business. We'll tackle those pesky fears of failure, inadequacy, and uncertainty head-on. Plus, I've got actionable steps that will have you owning your coach identity like a rock star. So, are you ready to break free and make an impact while doing what you love? Tune in, get inspired, and let's get you out of that coaching closet and into the spotlight where you belong!

Topics covered on Get Out of Coaching Closet & Attract Coaching Clients:

1. What does it mean to be in the "coaching closet"?
2. How can you tell if you're not fully owning your identity as a coach?
3. How can sharing your coaching journey help you attract coaching clients?
4. What can you do right now to break free from the coaching closet and step into your "big deal energy"?

Connect with Leanne Sia:

• Website: www.leannesia.com
• Instagram: @_leannesia_

Resources from this episode:

• Amber’s post about coming out from coaching closet: https://www.instagram.com/p/CwFA-UYKiGt/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Quote:

"Not being visible and not coming out of the coaching closet is costing you your business." - Leanne Sia

Hey, coaching superstar! Do you want to hear another inspiring story that proves the leap from a 9-5 job to a rockstar coaching business is really possible? You're in the right place! For the very first time, I'm sharing a client success story, and it will knock your socks off!

Meet Emily Armitage, a Business Coach & Human Design Translator, who transformed her life and business with a little help from yours truly. She went from nearly throwing in the towel to becoming a full-time rockstar coach! In this episode, Emily will spill the beans on how we turned her self-doubt into big-deal energy and rebranded her business to truly shine.

If you're craving real talk, actionable advice, and a story that proves it's all possible, then you can't miss this. It's not just about celebrating wins; it's about the nitty-gritty of what it takes to make it happen. Ready to be inspired and learn exactly how Emily made her coaching business dreams come true? Tune in now, and let's get you moving towards your own success story!

More about Emily Armitage:

Emily is a business coach, strategist, and Human Design translator obsessed with supporting women with business and big dreams. Using a potent mix of coaching, strategy + Human Design, she’s here to help you ditch the 'should's', make more money, and smash the patriarchy, one female founder at a time. She combines Human Design and business coaching because together they supercharge your business. Add bespoke business strategy into the mix and you've got yourself a laser focused framework, designed for your version of success. 

Topics covered on How Can Your Coaching Business Transform When You Work with the Right Coach:

1. Emily's transformation from a frustrated coach on maternity leave to a full-time rockstar coach.
2. How can finding the right coach change your coaching business's trajectory?
3. What were Emily's biggest challenges during our time together, and how did I help her overcome them?
4. What strategies did we use to help Emily step into her "big deal energy," and how can you apply them to your own life?
5. Emily's advice for coaches who are thinking of working with me.
6. What role did human design play in Emily's success, and how can it impact your coaching business?
7. How does human design act as a practical tool for tackling business challenges?

Connect with Leanne Sia:

• Website: www.leannesia.com
• Instagram: @_leannesia_
• Your Unique Business Freedom Formula Freebie: www.emily-armitage.ck.page/freedom-formula

Connect with Emily Armitage:

• Website: www.emilyarmitage.co.uk 
• Instagram: @emilyarmitage_ 

Resources from this episode:

• My Human Design

Quote:

“I don't ever believe that there's anything that you invest in that's a waste.” - Emily Armitage

Do you want to know what it really takes to build a six-figure coaching business? Then you can't miss this episode! Today, I sit down with the phenomenal Cat Del Carmen, who shares her incredible journey from self-doubt to a £200k powerhouse. Cat reveals how she scaled her coaching business to six figures by focusing on what truly matters: client results and thought work.

Cat gets real about the struggles, the breakthroughs, and the mindset shifts that have propelled her success. We dive deep into the power of thought work, the art of simplifying your business model, and why believing "everyone wants to work with me" can be a game-changer for your confidence and client roster!

If you've ever felt stuck or wondered how to bridge the gap between where you are and where you want to be, this episode is your roadmap. Grab your notepad because you'll want to jot down every golden nugget Cat drops. Tune in now and get inspired to create the impact, income, and freedom you know you're meant to have!

More about Cat Del Carmen:

Cat Del Carmen is a business coach, wife, and mami who teaches WOC how to scale to six figures in their coaching business. Cat grew her business from $10k to $200k cash in a single year by focusing on client results, becoming an expert at marketing and selling, and now she teaches her clients the same process that helped her scale while simplifying. 

Cat is the host of Latinas Booked Out Podcast, which has over 105k downloads, where she teaches her concepts, and philosophies of growing a coaching business through trauma-informed, high-integrity, business practices. She has been featured in the New York Times, Yo Quiero Dinero Podcast, and The Offbeat Life Podcast.

Topics covered on [tbd] :

1. How did Cat turn her coaching business into a six-figure success in just one year?
2. The biggest mindset shifts Cat had to make to build a six-figure coaching business.
3. How can embracing self-compassion lead to resilience and success in your coaching business?
4. The power of detaching yourself from business results.
5. How the belief "everyone wants to work with me" transformed Cat's coaching business.
6. Cat's experience of trusting the process and letting go of the 'how.'
7. Cat's advice for new coaches who feel like quitting because they are struggling to get consistent clients.
8. Must-read books that will revolutionise your mindset and business strategies.

Connect with Leanne Sia:

• Website: www.leannesia.com
• Instagram: @_leannesia_

Connect with Cat Del Carmen:

• Website: www.catdelcarmen.com 
• Instagram: @catdelcarmen
• Latinas Booked Out: www.catdelcarmen.com/podcast

Resources from this episode:

• $100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
• We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel Rodgers
• The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield

Starting a coaching business can feel like an uphill battle, right? It's even tougher when you're still waiting to sign your first coaching client. Trust me, I've been there, and I want you to know you're not alone, darling. To show you, let me share some of my own tough moments that made me feel a bit crap and disheartened as I was trying to get my coaching business off the ground. From the highs of potential clients sliding into my DMs to the lows of unsolicited advice and salesy tactics, I'm laying it all out there!

I'll share how I turned disappointments into resilience and why those tough moments actually turned into golden opportunities for my business and personal growth. If you've ever been disheartened or just need a hype woman to get you back on track, this is the episode for you! Tune in, and let's turn those setbacks into comebacks together.

1. How to handle unsolicited sales messages from other coaches in your DMs?
2. Experiencing "catfishing" in the coaching industry.
3. I was asked to be a case study for another coach's program, was it an honor or just a sales tactic?
4. Is writing affirmations like "I am a six-figure business owner" really effective?
5. Dealing with negative comments on social media when starting your coaching business.
6. How can you build resilience and maintain a positive mindset when starting your coaching business?

Connect with Leanne Sia:

• Website: www.leannesia.com
• Instagram: @_leannesia_

Resources from this episode:

• Manychat

Quote:

“Anything that happens, you can choose to let it ruin you or let it raise you up.” - Leanne Sia

Are you entangled in the web of niche drama? It's time to cut through the confusion and turn your niche nightmares into a niche breakthrough. So, if you're holding back because you're not quite sure who you're speaking to, this episode is for you!

Today, I'll dive deep into the exact questions I ask my clients to pull them out of the niche quicksand. Plus, I’ll include one of my very favorite visualisations that I normally save only for my VIP clients! So even if you believe your niche is clear, I challenge you to join me and reaffirm that you're on the right path to drawing the right people into your orbit.

By the end of the episode, you'll have the tools to step into your big-deal energy and bridge the gap between being a qualified coach and creating the impact and income you're destined to make. So, are you ready to transform your niche drama into your power story? Listen in and let's make it happen together!

Topics covered on How to Turn Your Niche Drama into a Niche Breakthrough:

1. Are you feeling stuck with 'niche drama' and unsure how to attract the right clients?
2. What are the exact questions I use to help my clients break through their niche drama?
3. A simple visualisation exercise that can transform your perspective on your niche and your coaching business.
4. What's the secret to committing to your niche and promoting your coaching services with confidence?

Connect with Leanne Sia:

• Website: www.leannesia.com
• Instagram: @_leannesia_

Related episodes:

• From Zero Clients To Becoming a Rockstar Coach [ep. #1]

Quote:

"It's time to step into your big deal energy and share your magic with the world. Because you're not selling crack cocaine, darling. You're selling something that changes the world for the better." - Leanne Sia