Explore every episode of the podcast Zero Click Marketing
| Title | Pub. Date | Duration | |
|---|---|---|---|
| What Zero Click Marketing Actually Is | 10 Mar 2026 | 00:14:36 | |
I (Amanda Natividad) define Zero Click Marketing, share a simple mental model (the ZCM Ladder), and give you a mini playbook you can use this week. What you’ll learn:
Timestamps: This episode is brought to you by SparkToro — the audience research tool that helps you find where your audience spends time, what they read, watch, and listen to, and who influences them. Learn more at sparktoro.com. This episode was edited by Share Your Genius (shareyourgenius.com) Learn more about Zero Click Marketing and Amanda Natividad:
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| The Clicks Lie | 10 Mar 2026 | 00:13:50 | |
If clicks are your primary success metric, you're probably undercounting what's working — and over-rewarding what isn't. In the debut episode of Zero Click Marketing, I (Amanda Natividad) make the case that the click-based funnel isn't just outdated, it's actively misleading. And the cost isn't just bad measurement — it's bad decisions. In this episode:
Key insight from this episode: "When you stop optimizing for the click and start optimizing for genuine value in the platform, you end up with better clicks — more intentional ones from people who actually want to be there."This episode is brought to you by SparkToro — the audience research tool that helps you find where your audience spends time, what they read, watch, and listen to, and who influences them. Learn more at sparktoro.com. This episode was edited by Share Your Genius (shareyourgenius.com) Learn more about Zero Click Marketing and Amanda Natividad:
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| Tell Your Execs: AI Rankings Are BS (with Rand Fishkin) | 12 Mar 2026 | 00:35:46 | |
You know the zero click problem is real. But how do you get your CEO or CMO on board — and how do you prove it's working once they are? In this episode, I chat with Rand Fishkin to talk measurement frameworks, his new AI visibility research, and why correlation (not causation) is the name of the game. Guest: Rand Fishkin, Co-founder and CEO of SparkToro Key takeaway: Zero Click Marketing is not about giving up on sales or clicks. It’s about accepting that influence often happens before the click — and measuring that influence more honestly.
This episode is brought to you by SparkToro — the audience research tool that helps you find where your audience spends time, what they read, watch, and listen to, and who influences them. Learn more at sparktoro.com. And be sure to check out Gumshoe.ai for search and AI visibility. Edited by Share Your Genius (shareyourgenius.com) Learn more about Zero Click Marketing and Amanda Natividad:
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| ZCM Field Notes: Why LinkedIn Has Two Algorithms (And Why That Matters) | 16 Mar 2026 | 00:07:08 | |
ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Today, we're talking about the LinkedIn algorithm — because Christopher S. Penn just published an unofficial guide on how LinkedIn's algorithm works right now — and I have some quick notes and a "party" analogy I want to share. Subscribe to Christopher's Almost Timely newsletter on Substack for lots more on AI, data science, and marketing. And download his report and read it yourself! :) IMO, some of the best pages to read in the 150-page report:
Thank you to my launch sponsor, SparkToro, the makers of fine audience research software. This show wouldn't be possible without 'em! Oh also, I tried to find when I posted something about social media being a party, and I couldn't find it, but I did find this awesome blog post from Grace at Demand Curve where she explains how I built my Twitter following and she includes my party analogy. Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads | |||
| From Old-School SEO to Zero Click Marketing (with Brendan Hufford) | 24 Mar 2026 | 00:28:41 | |
My buddy Brendan Hufford drops by! We talk about his journey from old-school SEO to zero-click marketing. We cover the early days of SEO, the content habits that helped him build a reputation, and why he stopped trying to win by playing the obvious game. We also get into why zero-click marketing works, why it was happening long before it had a name, and why attribution gets messy fast in B2B. Brendan shares how he thinks about buyer journeys, self-reported attribution, becoming your audience’s favorite, and the simplest way to start measuring zero-click impact today. This was a fun one because Brendan brings both the receipts and the realism. If you’ve ever struggled to explain marketing impact beyond first-click or last-click attribution, this episode is for you. 00:00 Intro This episode was edited by Share Your Genius (shareyourgenius.com) Connect with Brendan Hufford and check out his work: LinkedIn | GrowthSprints.co for B2B SaaS growth | BrendanHufford.com for his personal site Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads | |||
| Where Zero Click Marketing Happens | 19 Mar 2026 | 00:11:48 | |
Once you understand the concept of Zero Click Marketing, the next question is obvious: Where should you actually be doing this? In this episode, I break down the four environments where Zero Click Marketing thrives — the places on the internet where influence happens before someone ever clicks a link. From social feeds to AI answers, these platforms reward content that delivers value natively. If you understand where ZCM happens, you can create content that builds trust, recognition, and demand — even when you can’t track the click. I also share three real-world examples of Zero Click Marketing in action, including a fascinating product launch from Seattle Ultrasonics that shows how a single piece of content can explain — and sell — an entirely new category. New here? Start with Episode 2: What Zero Click Marketing Actually Is. Timestamps: Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads | |||
| ZCM Field Notes: Search Is Now an Evidence Game (Ugh, Thanks, AI) | 02 Apr 2026 | 00:11:04 | |
Today I'm sharing my notes on recent news/research in the worlds of AI and Google Search. I'm breaking down 3 key pieces:
If you want a more polished version of this episode along with a spiffy graph, read my blog post. Timestamps: Big thank you to my launch sponsor, SparkToro, the makers of fine audience research software. Rand Fishkin/SparkToro did the research that also supports the ideas in this episode.
Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads | |||
| The Difference Between Fine and Good | 31 Mar 2026 | 00:10:01 | |
A lot of marketers confuse polished with effective. Or they confuse consistency with substance. But neither one guarantees the work is actually good. In this episode, I make the case for a higher bar: usefulness. In a zero-click world, your content has to stand on its own. So before you worry about making it prettier or posting more often, ask whether the idea is actually strong enough to deserve attention. New here? Start with Episode 2: What Zero Click Marketing Actually Is Join us next week — I’ll break down why marketers overvalue what’s easiest to count. Timestamps: Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads Produced in partnership with Share Your Genius | |||
| The Beige of Marketing | 21 Apr 2026 | 00:10:56 | |
Best practices can help you avoid obvious mistakes — but they can also make your marketing forgettable. In this episode, I explain why the real problem isn’t best practices themselves, but using them without personalization, taste, or audience insight. Drawing on my experience at Fitbit, I’ll show you how audience research leads to stronger content, smarter channel choices, and more compelling marketing — plus a few practical ways to get started without spending much money or time. This episode is an expansion of my blog post, “Best Practices Are Meaningless Without Audience Research.” Timestamps: 00:00 How best practices turn into beige marketing 01:27 The antidote: audience research 02:01 The Fitbit example and the real B2B challenge 03:43 Good marketers have always done some version of this 05:08 More examples: marketers, skincare, and sports betting 06:36 How to start doing audience research 07:40 How to spot patterns faster 09:38 Best practices only tell you the format 10:05 How audience research improves taste 11:02 Best practices get you on the field. Audience research helps you win. You can do audience research with all kinds of tools and networks like Google Trends, Exploding Topics, Reddit, and of course, my launch sponsor, SparkToro. You can create an always-free account and get 5 reports per month on sparktoro.com.
Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius | |||
| A Playbook for Shaping What the Internet Says About You | 14 Apr 2026 | 00:11:03 | |
Before someone clicks your website, they may already have formed an opinion about your brand from the public record — snippets, Reddit threads, reviews, and AI answers. So today, I’m sharing a 7-step playbook for shaping your brand’s public record. I’ll help you audit what’s visible, identify weak claims versus strong facts, publish more credible proof, make that proof easier to retrieve and cite, and track whether the public story around your brand is getting stronger over time. It’s a practical episode about reputation, visibility, and what marketers can still influence in a world of fragmented discovery. This episode pairs nicely with the previous week’s “Why Better Attribution Won’t Fix Your Measurement Problem.” You might want to check that one out after this one. :) Timestamps: 00:00 Why your brand’s public record matters 02:00 The 7-step playbook 02:35 Audit the story the internet is already telling about you 04:00 Treat third-party services as an extension of your brand 05:25 Separate weak claims from strong facts 07:22 Make your content easy to retrieve, cite, and summarize 09:01 Measure whether your public record is getting stronger Resources:
Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius | |||
| Why Better Attribution Won’t Fix Your Measurement Problem | 07 Apr 2026 | 00:11:57 | |
A lot of marketers say they want better measurement. Usually, what they really want is cleaner attribution.
Timestamps: 00:00 The real problem: buyers are influenced before the click 01:41 Attribution vs. measurement: two different jobs 04:33 Stop giving the wrong channels all the credit... 05:10 ...because influence happens everywhere! 08:05 Why measurement needs to get broader and simpler 09:30 Why we (accidentally?) end up starving our demand creation channels 10:47 Measurement needs to grow up. 11:24 Next week: influencing the public record
Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius | |||
| The End of the “Ultimate Guide” Strategy | 28 Apr 2026 | 00:07:00 | |
For years, marketers were told to create the ultimate guide: one page that covers everything on a topic. That advice worked when the goal was to rank, earn the click, and keep people on your site. But that era is coming to an end. In this episode, I walk through new research on Google and ChatGPT that points in the same direction: broad, catch-all content is getting weaker, while focused, hard-to-replace value is getting stronger. I break down what winning websites actually have in common, why relevance now beats comprehensiveness, and how to rethink your content strategy for a zero-click world. Research cited in this episode:
Timestamps: Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius | |||
| A Form Fill Is Not Demand Generation | 19 May 2026 | 00:09:16 | |
Here's my new rule for demand generation: Ungate the argument. Gate the utility. Ungate the point of view — and ungate the template, tool, deeper cuts, or genuinely useful live experience. Buyers now have more ways to get answers without entering your funnel: AI search, Reddit, YouTube, private communities, and competitors’ ungated posts. And if your best educational content is locked behind a form, it's not shaping your public record. The better question isn’t “should we gate this?” It’s: what should be freely available so buyers can understand, trust, remember, cite, and share your ideas — and what is valuable enough that someone would reasonably trade their information for it? Because in a zero-click world, changing someone’s mind without relying on clicks and form fills is the whole game. Timestamps: 00:00 — The old B2B bargain: email address for the thing 02:04 — Buyers have more ways to get answers without you 03:03 — AI search makes the gated content problem more obvious 04:00 — Why the public record matters in a zero-click world 05:00 — Ungate the argument, gate the utility 06:00 — Buyers want to engage on their own terms 07:07 — A form fill is not the same thing as demand 07:26 — Three questions to ask before gating content 08:05 — Good gates vs. lazy gates Sources & Tools: What is Gated Content? And How to Make It Discoverable to AI Bots by Conductor Gated Content and AI Search: Why It’s Invisible by Ziptie Gartner Sales Survey Finds 67% of B2B Buyers Prefer a Rep-Free Experience 10 Minute Email - 10minuteemail.com SparkToro - sparktoro.com Alertmouse - alertmouse.com Pre-order the book: Zero Click Marketing (zeroclickmarketing.co/book) Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius | |||
| GEO Is What Happens When Search Becomes Zero-Click | 12 May 2026 | 00:20:45 | |
AI search is changing SEO, but not because SEO is dead. It’s changing because search is becoming more zero-click. In this episode, I explain GEO — Generative Engine Optimization — and why it’s less about chasing AI hacks and more about making your content easier to retrieve, understand, cite, trust, and remember. I break down four practical mechanics of GEO: retrievability, extractability, credibility, and public evidence — and show why good AI visibility still starts with good marketing. Timestamps 00:00 Why AI search is changing SEO 01:35 What GEO actually means 03:10 Why GEO is a zero-click marketing problem 04:30 The four mechanics of GEO, beginning with retrievability 08:30 Extractability: can your content be understood and reused? 11:00 Credibility: why generic SEO content falls short 13:30 Public evidence: why your brand’s off-site record matters 18:45 Why GEO is not magic — it’s good marketing Resources:
Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius | |||
| Announcing: Zero Click Marketing — The Book! | 07 May 2026 | 00:02:29 | |
Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web is officially available for pre-order. YOU HEARD RIGHT, CUTIES! I announce my and Rand Fishkin's upcoming book, explain why pre-orders matter, and tell you how to claim the pre-order bonuses. Pre-order the book at zeroclickmarketing.co/book. Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads | |||
| Why Marketers Make Content for Dashboards (Not Their Audience) | 05 May 2026 | 00:13:46 | |
Marketers say they want good strategy. Then they optimize for whatever’s easiest to measure. This episode is about why easy-to-see metrics like traffic, likes, attributed pipeline, and rankings can create false confidence. Instead, better measurement can look like this: off-platform sharing, stronger sales conversations, customer education, adoption of your language, and content that does more than one job. In a zero-click world, the easiest metric to report is not always the one that matters most. Timestamps 00:00 Why marketers optimize for what’s easiest to measure 01:36 How SEO gets too much credit for capturing demand 04:23 The Fitbit B2B example and content as a service 06:09 Better ways to judge content quality 07:54 Why the best content does more than one job 11:12 What better measurement looks like in a zero-click world
Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius | |||
| Why B2B Is MORE Emotional Than B2C (with Talia Wolf) | 02 Jun 2026 | 00:33:45 | |
B2B buyers like to pretend decisions are purely rational. But when your job, reputation, budget, and team trust are on the line? That’s emotional as hell. I sat down with Talia Wolf, founder of GetUplift and author of Emotional Targeting, to dig into customer research, pricing transparency, AI search, and how emotional targeting helps marketers create messaging that actually resonates. Talia also shares a case study on how her team helped one company increase free trials by 54% through emotionally resonant comparison pages. Timestamps 00:00 — Why B2B purchases are deeply emotional 01:36 — How emotional targeting and zero-click marketing fit together 04:47 — Talia’s three-step framework: research, audit, test 05:11 — Why buying B2B software carries more emotional risk than B2C 09:27 — The qualitative research that reveals what buyers actually care about 11:00 — How Teamwork.com used comparison pages to increase free trials by 54% 16:50 — Why honest comparison content can attract better-fit customers 19:37 — Why pricing transparency matters more in the AI search era 25:41 — The KPIs Talia’s team tracked beyond free trials 28:10 — The problem with A/B testing and what to do about it Resources:
Connect with Talia Wolf: https://www.linkedin.com/in/taliagw/ Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads
Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads | |||
| Your Marketing Stack Is About to Get Smaller | 27 May 2026 | 00:13:04 | |
The best-of-breed marketing stack made sense when traffic was cheap. But in a zero-click world, every lead is harder to earn — and every tool handoff is another place for that lead to die. In this episode, I make the case for rethinking bloated marketing stacks, explain why small teams may need fewer tools instead of "the best" tool for every job, and share how Typeform’s Growth Flow turns forms into richer workflows for capture, enrichment, automation, and reporting. Timestamps: For the full DTC workflow, read my newsletter, "Your Marketing Stack Is About to Get Smaller." This episode is sponsored by Typeform. It features my honest take on Growth Flow. Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads | |||
| ZCM Field Notes: 68% of Google Searches Now End Without a Click | 10 Jun 2026 | 00:11:58 | |
Breaking news! Rand Fishkin/SparkToro published a new zero-click search study. In the first four months of 2026, a whopping 68% of Google searches ended without a click. I sound off on this finding, the trajectory of the zero-click phenomenon, and a durable strategy to help you win. Sources:
ZCM Field Notes are short reactions to news or observations of what's happening in the field. Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads | |||
| The Content Strategy Frameworks AI Can't Beat (with Kaleigh Moore) | 09 Jun 2026 | 00:29:02 | |
I chat with writer and strategist Kaleigh Moore about how content teams can adapt to AI search without sacrificing quality. Kaleigh shares her “source signal stack” framework, explains why third-party validation matters, and makes the case for treating LinkedIn, Reddit, YouTube, newsletters, and employee-led content as part of one larger visibility ecosystem. Timestamps 00:00 — Why employee experts are such a powerful source of original content 03:06 — How Kaleigh started learning AI tools and GEO/AEO hands-on 05:46 — The “source signal stack” and how LLMs evaluate content 09:40 — The messy reality of measuring AI visibility and attribution 12:57 — Durable marketing bets in a fast-changing AI landscape 17:09 — What effective employee advocacy can look like in practice 20:43 — How internal talks can become LinkedIn, YouTube, and recruiting content 26:07 — Kaleigh’s underrated tactic: syndicating newsletters on LinkedIn 28:08 — Where to follow Kaleigh and read her newsletter, Context Window Connect with Kaleigh Moore: https://www.linkedin.com/in/kaleighmoore/ Learn more about Kaleigh Moore: https://www.kaleighmoore.com/ Subscribe to Context Window: https://kaleigh-moore.kit.com/ Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads
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