Explore every episode of the podcast YouTube Success - YouTube for Business & YouTube Growth, Video Marketing
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| Vanity Metrics Vs Valuable Metrics | 04 Jan 2025 | 00:13:57 | |
Watch On YouTubeSummary Reflecting on 2024: Reviving the YouTube Success Podcast with Renewed Commitment In the final 2024 episode of the YouTube Success Podcast, host Matt Hughes candidly discusses the reasons behind his hiatus from the podcast in August and the valuable lessons he learned about paying attention to metrics. He highlights his experiences from a recent conference, reviews the year, and compares the success of the YouTube Success Podcast against his 'Matt Full Time' brand. With renewed determination, Matt outlines his commitment to producing 52 episodes in 2025, sharing valuable insights completely free, and his plans for TubeFest 2025 featuring notable creators. He emphasizes the importance of planning, understanding metrics, and the power of giving away valuable content. 00:00 Welcome to the Final Episode of 2024 00:48 The Importance of Analyzing Your Numbers 02:02 Reflecting on Content Creation and Metrics 04:19 Commitment to the YouTube Success Podcast 04:33 Sharing Analytics and Listener Statistics 05:55 Plans for 2025: New Episodes and Structure 10:16 Upcoming Interviews and TubeFest 2025 12:22 Thank You and Looking Forward to 2025 | |||
| 13-Step Guide To Launching A YouTube Channel | 22 Aug 2024 | 00:12:28 | |
Watch on YouTubeSummary Starting a YouTube channel is an exciting adventure, but it can also feel overwhelming if you’re not sure where to start. In this episode, I walk you through the essential steps to kickstart your channel and set yourself up for success. This episode provides actionable tips and insights designed to help you navigate the early stages of your YouTube journey with confidence. Don’t miss out on the chance to transform your YouTube aspirations into reality. What’s been the toughest part of starting or growing your YouTube channel for you? Share your challenges, and let’s find solutions together! YouTube For Business This is our low cost membership that helps entrepreneurs and business owners grow their brand and revenue by mastering YouTube. It provides strategic support, expert guidance, and a community of like-minded creators, helping you show up consistently on camera, create impactful content, and turn views into customers. If you want to grow your visibility and make YouTube work for your business, this is the place to be. Links
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| Embrace Your Weird | 29 Feb 2024 | 00:09:42 | |
Watch on YouTubeSummary In this episode of YouTube Success podcast, join me as I share insights from my recent experience at Social Media Marketing World and explore why being a little "weird" can actually be your superpower in content creation. I'll share stories and discuss how they can help you connect better with your audience. Whether you're new to creating videos or have been doing it for a while, this episode has practical tips to help you stand out online. So, if you're curious about how embracing your “weird” can make your YouTube channel more interesting, this conversation is for you! YouTube For Business This is our low cost membership that helps entrepreneurs and business owners grow their brand and revenue by mastering YouTube. It provides strategic support, expert guidance, and a community of like-minded creators, helping you show up consistently on camera, create impactful content, and turn views into customers. If you want to grow your visibility and make YouTube work for your business, this is the place to be. Links
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| Faceless YouTube Channel: 5 Things You Need To Know To Get Started | 22 Feb 2024 | 00:15:47 | |
Watch on YouTubeSummary Did you know you can launch your own YouTube channel without showing your face in your videos? If you've ever dreamed of starting a channel but don’t want to show your face and you are feeling overwhelmed by where to begin, this episode is your guide. I shared 5 crucial steps to getting started and by the end of this episode, you'll have all the tools and knowledge you need to launch your own faceless YouTube channel and start sharing your content with the world. Of course, no YouTube channel is complete without polished videos. That's why we'll also cover the basics of video editing, thumbnails, and other important things to keep in mind when starting a channel. YouTube For Business This is our low cost membership that helps entrepreneurs and business owners grow their brand and revenue by mastering YouTube. It provides strategic support, expert guidance, and a community of like-minded creators, helping you show up consistently on camera, create impactful content, and turn views into customers. If you want to grow your visibility and make YouTube work for your business, this is the place to be. Links
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| How To Find Your Drive To Get Started: Success Journey with Samantha Cameron | 15 Feb 2024 | 00:36:23 | |
Watch on YouTubeSummary In this episode of YouTube Success Podcast, I am inviting you on an inspiring journey alongside Samantha Cameron, a Social Media Alchemist, where you'll uncover invaluable insights on igniting your motivation and propelling yourself toward success. Samantha shares her personal experiences and strategies for overcoming obstacles, finding purpose, and staying resilient in the face of challenges. From identifying your passions to harnessing the power of determination, this episode offers practical advice and actionable steps to kickstart your own success journey. Tune in and discover the keys to unlocking your inner drive with Samantha Cameron. YouTube For Business This is our low cost membership that helps entrepreneurs and business owners grow their brand and revenue by mastering YouTube. It provides strategic support, expert guidance, and a community of like-minded creators, helping you show up consistently on camera, create impactful content, and turn views into customers. If you want to grow your visibility and make YouTube work for your business, this is the place to be. Links
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| Why We're Closing The YouTube Community | 08 Feb 2024 | 00:09:25 | |
Watch on YouTubeSummary Why are we bidding farewell to the YouTube Community? Join me as I share the reasons behind this move, and what my next plan is, as we shift to a broader focus. We had a fun and insightful journey in the YouTube Community and this gave me the vision that drives a new journey forward. Join me as I embark on this exciting new chapter and discover what lies beyond the closure of the YouTube Community. Don't miss out on the opportunity to be part of something greater—this is just the beginning! YouTube For Business This is our low cost membership that helps entrepreneurs and business owners grow their brand and revenue by mastering YouTube. It provides strategic support, expert guidance, and a community of like-minded creators, helping you show up consistently on camera, create impactful content, and turn views into customers. If you want to grow your visibility and make YouTube work for your business, this is the place to be. Links
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| How To Pitch Collaborations Successfully: Featuring Robin Waite | 01 Feb 2024 | 00:49:33 | |
In this episode of the YouTube Success Podcast, join us as we delve into the world of successful collaborations with Robin Waite, a seasoned business coach and speaker at TubeFest. Take it from Robin’s successful experience of collaborations and learn how you can pitch collaborations to fellow YouTubers and/or influencers successfully. Join YouTube Community Join the YouTube Community to connect with fellow content creators, share your insights, and stay updated on the latest news. Your journey to YouTube success is more enjoyable when shared. Be part of the conversation! Links
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| Does a Short Form Strategy Work | 25 Jan 2024 | 00:16:38 | |
Watch on YouTubeSummary In this week’s episode of YouTube Success Podcast, we'll reflect on my experiences with the Shorts Challenge, and I’ll share some valuable insights and a secret tip that has me really pumped. We'll also touch on the challenges and explore how Shorts is making waves across different platforms. Plus, I'll reveal some surprising growth stats for the podcast. This is all about a positive journey through Shorts, analytics, and the ongoing experiment to make our content even better. Episode Highlights
YouTube For Business This is our low cost membership that helps entrepreneurs and business owners grow their brand and revenue by mastering YouTube. It provides strategic support, expert guidance, and a community of like-minded creators, helping you show up consistently on camera, create impactful content, and turn views into customers. If you want to grow your visibility and make YouTube work for your business, this is the place to be. Links
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| How To Become Visible To Your Audience: Success Story with Dorien Morin-Van Dam | 18 Jan 2024 | 00:33:11 | |
Watch on YouTubeSummary In today's episode, I'm joined by Dorien Morin-Van Dam, a social media strategist with over 13 years of experience. Dorien shares her journey on how to gain visibility and be consistent with it. Discover the catalyst for her journey, the impact on her business, and the invaluable tips she shares for building an engaging online presence. Get ready for insights, laughs, and encouragement to kickstart your journey! Join YouTube Community Join our YouTube Success Podcast Community and share your experiences, insights, and questions. We'd love to connect with you as we all navigate the exciting world of video content creation together. Links | |||
| How To Get Started On YouTube | 11 Jan 2024 | 00:14:09 | |
Struggling to hit that elusive 100-subscriber milestone? What if I told you there's a comprehensive checklist waiting for you, a step-by-step guide to break down the barriers that have held you back? Join me as I guide you through the essential steps to launch your YouTube channel successfully. Episode highlights
I’ve created a checklist – it's not your average one-pager, it's a whopping nine pages packed with actionable insights. Hit the ground running! Links | |||
| Wins, Events, & Challenges | 04 Jan 2024 | 00:25:25 | |
Watch on YouTubeSummary Exciting news on my end – I've finally hit a major milestone by becoming monetised on YouTube. We'll chat about the journey from the initial 1,000 subscribers to reaching the coveted point of monetisation. But that's not all! I'm happy to invite you all to join TubeFest, a groundbreaking video marketing conference set for May 23rd, 2024, in the UK. It features 2 tracks, one for creators to learn from established influencers and another tailored for business-focused content creators looking to monetise their channels. Now, onto the Shorts Challenge – a 28-day experiment where we’ll be creating short-form content together as a group every single day. It's all about practicing that daily content-creation habit. I've even set up a tracking process to measure how the videos perform over the month. So, if you're up for a challenge or keen on joining the TubeFest, grab all the details in this episode. Episode highlights
You are invited to join the Shorts Challenge at shortschallenge.co.uk, participate in TubeFest on May 23rd, and shift from being content consumers to creators on YouTube. YouTube For Business This is our low cost membership that helps entrepreneurs and business owners grow their brand and revenue by mastering YouTube. It provides strategic support, expert guidance, and a community of like-minded creators, helping you show up consistently on camera, create impactful content, and turn views into customers. If you want to grow your visibility and make YouTube work for your business, this is the place to be. Links
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| How To Make YouTube Work: Efficiency Talk With Jerry Potter | 29 Dec 2023 | 00:38:08 | |
Watch on YouTubeSummary Are you struggling to streamline your YouTube content creation process? Ever wondered how to make YouTube work for you without losing hours in editing? In this episode, we're addressing the burning question: How can YouTubers be more efficient? In this YouTube Success podcast episode, we sit down with Jerry Potter, a YouTuber and social media coach, to explore the world of efficient content creation. From leveraging filming tools to editing and AI tools, Jerry and I share practical strategies and tools to enhance your YouTube game. Episode Highlights:
YouTube For Business This is our low cost membership that helps entrepreneurs and business owners grow their brand and revenue by mastering YouTube. It provides strategic support, expert guidance, and a community of like-minded creators, helping you show up consistently on camera, create impactful content, and turn views into customers. If you want to grow your visibility and make YouTube work for your business, this is the place to be. Links
Jerry Potter Tools featured in this episode Other links | |||
| What You Need to Nail Your YouTube Planning | 16 Aug 2024 | 00:17:36 | |
Watch on YouTubeSummary This episode is all about what you need to nail your YouTube planning. If you’ve been struggling with what content to create or how to make sure your videos actually get seen, planning is the key! I’m walking you through five powerful ways to plan and research for your YouTube channel so you can build a strategy that gets results. We’ll dive into how understanding your audience's search intent can help you create the right content at the right time. Plus, I’m sharing a golden phrase that will help you focus on what really matters—getting your content in front of the right people. Tune in, and by the end of this episode, you’ll be ready to create content that sticks! What’s been the biggest challenge for you when it comes to planning your content? YouTube For Business This is our low cost membership that helps entrepreneurs and business owners grow their brand and revenue by mastering YouTube. It provides strategic support, expert guidance, and a community of like-minded creators, helping you show up consistently on camera, create impactful content, and turn views into customers. If you want to grow your visibility and make YouTube work for your business, this is the place to be. Links
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| Pro Gear Guide | 21 Dec 2023 | 00:22:13 | |
Are you ready to take your YouTube game to the next level? This episode of the YouTube Success Podcast explores the Pro Gear Guide, a comprehensive resource available at kingofvideo.co.uk, where I shared insights on cameras, lighting, and other essential elements for creating a professional setup. This is aimed to guide you in making strategic investments to enhance your video production. Highlights:
YouTube For Business This is our low cost membership that helps entrepreneurs and business owners grow their brand and revenue by mastering YouTube. It provides strategic support, expert guidance, and a community of like-minded creators, helping you show up consistently on camera, create impactful content, and turn views into customers. If you want to grow your visibility and make YouTube work for your business, this is the place to be. Links
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| Using AI For Content Creation: Interview with Molly Mahoney | 14 Dec 2023 | 00:38:21 | |
Watch on YouTube https://youtu.be/8hw9XX3nFpg SummaryEver wondered what AI could really bring to the table in the world of content creation? Join us as we explore the practical side of using AI for content creation. In this episode, we're taking a closer look at the relationship between creators and AI, without the hype; just real talk about the role AI plays in enhancing, not overshadowing, your creative process. Episode Highlights
Bonus Topics
YouTube For Business This is our low cost membership that helps entrepreneurs and business owners grow their brand and revenue by mastering YouTube. It provides strategic support, expert guidance, and a community of like-minded creators, helping you show up consistently on camera, create impactful content, and turn views into customers. If you want to grow your visibility and make YouTube work for your business, this is the place to be. Links
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| Starter Gear Guide | 24 Nov 2023 | 00:12:58 | |
What do you do if you've got a small budget, just a little budget, or maybe no budget, and you want to get started on YouTube? In this episode of YouTube Success podcast, I’ve tackled the challenge of starting on YouTube with a limited budget. From gear recommendations to cost-effective strategies, he provides valuable insights for those looking to create quality content without breaking the bank. Episode Highlights
YouTube For Business This is our low cost membership that helps entrepreneurs and business owners grow their brand and revenue by mastering YouTube. It provides strategic support, expert guidance, and a community of like-minded creators, helping you show up consistently on camera, create impactful content, and turn views into customers. If you want to grow your visibility and make YouTube work for your business, this is the place to be. Links
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| How To Batch Film 3 Months Of Content | 09 Nov 2023 | 00:12:58 | |
Watch on YouTubeSummary In this episode, I delve into the significance of batch filming in starting a successful YouTube channel. The focus is on strategic planning, overcoming perfectionism, and the practical application of tools like Descript to simplify the content creation process. I provide a step-by-step guide with six key elements that are essential for channel launch. Additionally, the importance of consistent content scheduling is highlighted, encouraging new YouTubers to take the first step in creating and publishing content regularly. The episode aims to inspire and guide content creators by offering practical strategies to initiate and maintain a successful YouTube channel. Highlights
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| Embracing Passion in Content Creation: The Judi Fox Story | 02 Nov 2023 | 00:50:03 | |
Watch on YouTubeSummary In this YouTube Success podcast episode, we sit down with a LinkedIn expert, Judi Fox, to explore the journey of a corporate worker turned full-time content creator and personal branding powerhouse. While the episode may not seem directly related to YouTube success, it's packed with valuable insights and wisdom that can greatly benefit aspiring YouTubers and content creators. We discuss personal branding and the incredible speed at which Judi grew her LinkedIn presence back in 2018, providing inspiration for those looking to build a strong online identity. For anyone seeking inspiration, motivation, and practical advice on transitioning from a corporate job to a full-time creator or growing their YouTube channel, this episode offers valuable insights from the world of personal branding and community building. It's a testament to the power of resilience, adaptability, and taking calculated risks. Join us in this enlightening conversation and takeaway insights to enhance your journey towards YouTube success. Links | |||
| How To Get More Engagement On Your YouTube Videos? | 26 Oct 2023 | 00:11:35 | |
Watch on YouTubeSummary In this episode of the YouTube Success podcast, I delve into the art of engaging with your YouTube audience, from generating more comments to making your subscribers feel truly connected with your brand. We explore the significance of engagement on YouTube, touching on why it's a critical metric for your channel's success and what it tells the algorithm about your content. Engagement is the key to YouTube success, so join us for this episode to uncover the strategies that will take your channel to new heights. Join the conversation video podcast of this episode on YouTube and share your own engagement tactics with us in the comments! Links | |||
| What’s The Best Way To Edit My YouTube Videos? | 19 Oct 2023 | 00:15:53 | |
Watch on YouTubeSummary In this episode of the YouTube Success Podcast, I delve into the world of video editing, insights, and recommendations for YouTube beginners. Learn the importance of editing, discover beginner-friendly software, and explore the benefits of outsourcing editing. Whether you're new to YouTube or looking to improve your video quality, this episode has valuable insights to offer. In addition to discussing beginner-friendly editing software, we also touch on more advanced options. While these tools have a steeper learning curve, they provide greater creative control and are worth considering as your skills grow. Whether you're a solo creator or aspiring to build a creative team, we explore the possibilities of outsourcing your editing needs. This episode covers cost-effective outsourcing solutions, like hiring editors from the Philippines, and even long-term team building for those with bigger YouTube aspirations. Tune in to get the lowdown on enhancing your YouTube videos through the power of editing. Links | |||
| One Million Subscribers in One Year - Interview with Jesse Davis | 16 Oct 2023 | 00:57:07 | |
In this episode of the YouTube Success Podcast, you'll be joining me, as I sit down with a remarkable guest, Jesse Davis. Together, we explore Jesse's extraordinary journey, starting from a family YouTube channel to achieving a stunning milestone of 100,000 subscribers in just two months. We discuss the critical elements that led to his success, such as content strategy, audience targeting, and the challenges of maintaining a work-life balance while managing a thriving YouTube career. If you're an aspiring content creator or a YouTube enthusiast, this conversation is a must-listen for you, offering invaluable insights and practical advice on your path to YouTube success. Links | |||
| Should I Create A YouTube Channel Or A Podcast? | 15 Oct 2023 | 00:18:09 | |
In this episode, we dive deep into the age-old debate: should you create a YouTube channel or start a podcast? Join us as we explore:
Plus, get a glimpse of a surprise revelation about dual content creation. Whether you're an established creator, a newbie, or just curious about where to channel your efforts, this episode will provide insights to help you make an informed decision! Links | |||
| When Is It The Right Time To Start A YouTube Channel? | 14 Oct 2023 | 00:14:43 | |
Watch on YouTube https://www.youtube.com/watch?v=koBdJDX3-Mg SummaryIn this insightful episode, we delve into the world of YouTube content creation and answer the question that plagues aspiring YouTubers: "When is the right time to start a YouTube channel?" Join us as we navigate the dynamic landscape of online video content with the King of Video himself. Our host discusses the evolution of YouTube and shares valuable advice on strategic content creation, debunking the myth of needing to create 200 "bad" videos before making good ones. Learn how to make better videos right from the start and discover the crucial minimum requirements for launching your YouTube journey. From branding and channel setup to equipment choices, we explore the essentials for beginners, with a focus on leveraging your smartphone as a powerful tool. Find out why your mobile phone might be all you need to get started and why equipment shouldn't be a barrier. If you're curious about the ideal setup, our host shares insights on having a content buffer, lighting, microphones, and even dedicated cameras. Whether you're just starting out or looking to take your YouTube game to the next level, this episode offers valuable guidance for every aspiring content creator. Tune in and kickstart your YouTube journey today. Links | |||
| Live Streaming Essentials for Creators | 08 Aug 2024 | 00:08:25 | |
Watch on YouTubeSummary Today, I'm discussing the top tools for live streaming YouTube videos. If you've ever wondered how to stream to multiple platforms simultaneously or how to live stream pre-recorded content, this episode is for you. Discover why these tools are game-changers for YouTube creators and how they can enhance your streaming setup. Don't forget to check out the free resources available at kingofvideo.co.uk/resources. Which streaming tool are you most excited to try? Let me know in the comments! YouTube For Business This is our low cost membership that helps entrepreneurs and business owners grow their brand and revenue by mastering YouTube. It provides strategic support, expert guidance, and a community of like-minded creators, helping you show up consistently on camera, create impactful content, and turn views into customers. If you want to grow your visibility and make YouTube work for your business, this is the place to be. Links
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| Do I Need An Intro? | 12 Oct 2023 | 00:07:34 | |
Watch Episode on YouTubeSummary Summary of the YouTube Success Podcast - Episode 1:
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| Expert’s Curse And How It Affects New YouTubers | 01 Aug 2024 | 00:12:15 | |
Watch on YouTubeSummary Ever feel overwhelmed by your own expertise when planning YouTube content? You're not alone. In today's episode, I talk about a common struggle many experts face - a challenge that often makes starting a YouTube channel feel impossible. If you're struggling with where to start, feeling bogged down by too many ideas, or just need a clearer path forward, this episode is for you. Tune in to learn how to get those videos made without getting overwhelmed. Ever felt stuck because you know too much? Share your thoughts in the comments below! YouTube For Business This is our low cost membership that helps entrepreneurs and business owners grow their brand and revenue by mastering YouTube. It provides strategic support, expert guidance, and a community of like-minded creators, helping you show up consistently on camera, create impactful content, and turn views into customers. If you want to grow your visibility and make YouTube work for your business, this is the place to be. Links
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| YouTube Success Season 2: What's Next For Content Creators? | 30 Jul 2024 | 00:09:12 | |
We're back with Season 2 of the YouTube Success Podcast! 🎉 In this episode, we’re sharing some exciting updates and checking in to see how you've been. Did you miss us? Tune in to hear about what’s new and what you can expect from this season. Plus, we've got some valuable insights and tips to help you take your YouTube channel and social media to the next level. Catch all the exciting news and see what we’ve been up to. We’ve missed you, and we can’t wait to share more with you! YouTube For Business This is our low cost membership that helps entrepreneurs and business owners grow their brand and revenue by mastering YouTube. It provides strategic support, expert guidance, and a community of like-minded creators, helping you show up consistently on camera, create impactful content, and turn views into customers. If you want to grow your visibility and make YouTube work for your business, this is the place to be. Links
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| Can You Get Clients On YouTube (Interview with Louise Brogan) | 18 Apr 2024 | 00:35:29 | |
Watch on YouTubeSummary Join us, as Louise Brogan and I discuss how YouTube, an often overlooked platform, can be a powerful tool for attracting clients and driving business success. Our guest shares her journey of using YouTube as a complementary platform to her LinkedIn-focused business strategy, ultimately amassing over 10,000 subscribers and generating client leads. Discover actionable insights and strategies for harnessing the potential of YouTube to turn views into leads and expand your business reach. Whether you're a small creator, an entrepreneur, or a business owner looking to expand your online presence, this episode offers valuable tips and inspiration to use YouTube as a marketing tool and achieve tangible results. About Louise Brogan Louise Brogan runs a LinkedIn Marketing Agency to help businesses understand how to use LinkedIn for business. Some of Louise’s notable achievements include being named a Small Business Champion in the UK and entered the Small Business Saturday Top 100, where she was recognised as the Small Business of the Year. With over a decade of experience in marketing and business development, Louise has solidified her position as a leading authority in leveraging social media platforms for business success. She is one of the speakers at TubeFest, on May 23rd 2024. YouTube For Business This is our low cost membership that helps entrepreneurs and business owners grow their brand and revenue by mastering YouTube. It provides strategic support, expert guidance, and a community of like-minded creators, helping you show up consistently on camera, create impactful content, and turn views into customers. If you want to grow your visibility and make YouTube work for your business, this is the place to be. Links
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| Content Promotion Framework | 11 Apr 2024 | 00:17:51 | |
Watch on YouTubeSummary Welcome to another episode of the YouTube Success podcast! In this episode, I'll be talking about the Content Promotion Framework, which is the final part of our series on making your videos successful. You’ll learn how to strategically promote your content across different platforms to maximise your reach and engagement. Plus, I’m sharing practical tips on which platforms are best for getting your YouTube content seen. You'll be surprised by some of the places where you can share your content. Tune in now and learn how to get more eyes on your videos! YouTube For Business This is our low cost membership that helps entrepreneurs and business owners grow their brand and revenue by mastering YouTube. It provides strategic support, expert guidance, and a community of like-minded creators, helping you show up consistently on camera, create impactful content, and turn views into customers. If you want to grow your visibility and make YouTube work for your business, this is the place to be. Links
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| Content Repurposing Framework | 04 Apr 2024 | 00:23:42 | |
Watch on YouTubeSummary What if I told you that you can make over 47 different pieces of content from just one signature video? Join me in the latest episode of the YouTube Success Podcast. I’m going to show you how to turn your main video into tons of other content pieces. In this episode, we will go into the details of how to do this, and I’ll share practical tips and tricks to get the most out of your signature video. This covers everything from short videos to quotes, blog posts, and more. Plus, I’ll walk you through the steps to create all this content for different platforms. Find out how to use tools to make this process easier and to reach more people. Whether you've been making videos for a while or you're just starting out, this episode has some great advice to help you succeed with your content. YouTube For Business This is our low cost membership that helps entrepreneurs and business owners grow their brand and revenue by mastering YouTube. It provides strategic support, expert guidance, and a community of like-minded creators, helping you show up consistently on camera, create impactful content, and turn views into customers. If you want to grow your visibility and make YouTube work for your business, this is the place to be. Links
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| What Exactly Is A Signature Video? | 21 Mar 2024 | 00:11:31 | |
Watch on YouTubeSummary Discover the power of signature videos in this episode of YouTube Success. Join me as I explain what exactly is a signature video, and help you understand how you can turn it into valuable business assets. We'll explore why signature videos are crucial for your channel's success and how you can start creating them today. I'll also give you tips on how long your videos should be and how to make sure they're interesting. Let's make your YouTube journey a success! YouTube For Business This is our low cost membership that helps entrepreneurs and business owners grow their brand and revenue by mastering YouTube. It provides strategic support, expert guidance, and a community of like-minded creators, helping you show up consistently on camera, create impactful content, and turn views into customers. If you want to grow your visibility and make YouTube work for your business, this is the place to be. Links
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| Dedicated Podcast Channel | 08 Mar 2025 | 00:10:49 | |
Watch On YouTubeSummary Why I Moved the YouTube Success Podcast to Its Own Channel In this episode, Matt Hughes, host of the YouTube Success Podcast, discusses his decision to move the podcast to a dedicated channel. Matt shares insights on why having a separate channel might be beneficial, especially given YouTube's increasing focus on podcast content. He provides examples from top podcasts on YouTube and explains strategies like linking Shorts to long-form content. Matt also covers technical considerations and promises more consistent content moving forward, including regular episodes and interviews. 00:00 Introduction to the YouTube Success Podcast 00:24 Background and Evolution of the Podcast 01:37 Why Move to a Dedicated Channel? 01:48 YouTube's Growing Focus on Podcasts 04:31 Strategies for the New Channel 07:35 Technical Adjustments and Future Plans 09:32 Conclusion and Final Thoughts Links
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| Going Viral: Insights from YouTube Sensation Jenny Hoyos - 7M Subscribers & 2 Billion Views! | 11 Mar 2025 | 00:37:57 | |
Watch on YouTubeSummary Going Viral: Insights from YouTube Sensation Jenny Hoyos - 7M Subscribers & 2 Billion Views! In this episode of the YouTube Success Podcast, host Matt Hughes interviews Jenny Hoyos, a massive YouTube influencer with over 7 million subscribers and 2 billion views. Jenny discusses her journey from starting as a passionate creator to becoming a viral sensation, collaborating with top brands like Nickelodeon and the Paris Olympics, and her strategies for creating relatable content. They dive into the importance of understanding your audience (avatar), trend hacking, retention metrics, and balancing creativity with business. Jenny shares valuable insights on avoiding burnout, the significance of editing over technical quality, and whether it's advantageous to focus on a single social media platform before branching out. Tune in to gain actionable tips and inspiring stories from Jenny Hoyos on making it big on YouTube. 00:00 Introduction to Jenny Hoyos 01:40 Jenny Hoyos' YouTube Journey 04:19 Strategies for Viral Content 06:18 Understanding Your Audience 12:21 Metrics and Analytics 17:30 Balancing Creativity and Business 22:23 Team Dynamics and Personal Insights 25:45 Advice for Young YouTubers 32:21 Expanding to Other Platforms 37:10 Conclusion and Contact Information Links
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| This Is What Nobody Tells You About Video Podcasting Part 2 | 28 Jun 2025 | 00:07:02 | |
Watch on YouTube Episode Summary In this episode, Matt Hughes, the 'king of video,' dives into the often-overlooked aspects of podcasting, focusing on the steps and time commitment required post-recording. Building on part one, he details the process of uploading, transcribing, and editing a video podcast using Descript, including creating social media clips and promotional materials. Matt highlights the importance of organization, showcasing tools like templates and Notion for efficient workflow management. He also discusses the advantages of having an established setup and confidence in front of the camera. Despite the challenges, he emphasizes that with preparation and the right tools, publishing a weekly podcast is achievable within two hours. This episode is a practical guide for budding podcasters on what it truly takes to produce and promote a video podcast. 00:00 Introduction to Podcasting Challenges 00:45 Steps After Recording the Episode 01:23 Editing and Creating Social Media Clips 03:14 Creating Graphics and Summaries 03:58 Organizing and Publishing Episodes 04:51 Unfair Advantages and Final Thoughts 06:08 Conclusion Download the checklist here | |||
| This Is What Nobody Tells You About Video Podcasting | 28 Jun 2025 | 00:16:20 | |
Watch on YouTube Essential Steps to Launching Your Video Podcast: Part 1 In this first episode of a two-part video podcast series, the host delves into the essentials of starting a video podcast. The episode covers the five key components required for launching a podcast: strategy and planning, tech and equipment, workflow and production, publishing and promotion, and monetization and growth. These steps are enriched with personal insights and a detailed checklist, which listeners can download for free. The host also discusses the challenges of podcasting as a solo entrepreneur and the importance of authentic content creation. 00:00 Introduction to Video Podcasting 01:15 Strategy and Planning 05:01 Tech and Equipment Essentials 07:01 Workflow and Production Tips 11:10 Publishing and Promotion 12:32 Monetization and Growth 15:25 Conclusion and Next Steps Download the checklist here | |||
| Relaunching YouTube Success: A Fresh Start and New Goals for 2026 | 01 Jan 2026 | 00:18:31 | |
Watch on YouTube Hello YouTube Success podcast listeners! I am Matt Hughes, the creator and founder of the YouTube Success podcast. After an inconsistent posting schedule last year, I'm excited to restart the podcast with renewed energy and a consistent plan. In this episode, I reflect on the podcast's history, share the highs and lows of the past year, and discuss my vision for 2026. I also introduce two gifts: a digital app called The Win Jar for tracking your daily wins, and a free WhatsApp community for all listeners. Join me as we embark on this journey together with weekly episodes and valuable insights from successful creators and business people. Let's make this a fantastic year for our YouTube journeys! 00:00 Introduction and Podcast History 02:01 Reflecting on a Challenging Year 05:10 The Importance of Tube Fest 09:07 Exciting Plans for 2026 13:12 Gifts for the New Year 17:24 Final Thoughts and Encouragement WhatsApp Community https://chat.whatsapp.com/EQfaCeWPq8Y8a7yHqkkDTb Win Jar https://thewinjar.com | |||
| The Key to Consistency and Commitment in Your YouTube Journey | 07 Jan 2026 | 00:21:06 | |
Watch Episode In this episode of the YouTube Success podcast, I discuss the important theme of consistency for 2026 and beyond. Reflecting on past seasons, I emphasize the value of commitment over mere consistency when building expertise on YouTube. I also share personal challenges including setting up an ideal work environment, managing time, and maintaining self-confidence while producing content. Additionally, I talk about the importance of systems, processes, and small daily actions that can make a big difference to your YouTube success. Don't miss my tips on staying committed and the announcement of exciting resources like the Shorts Challenge app. Tune in for a realistic and motivational discussion to kickstart your year! 00:00 Welcome to Season Three 00:38 The Importance of Consistency 01:38 Overcoming Challenges to Stay Committed 04:31 Building Confidence On Camera 06:53 Introducing the Shorts Challenge 09:17 The Role of Systems and Processes 12:58 Health and Wellness Journey 18:56 Final Thoughts and Upcoming Events Shorts Challenge Matt Fat To Fit https://www.youtube.com/@MattFatToFit DJI Osmo Pocket 3 Win Jar WhatsApp Community | |||
| 1% Every Week How Small Changes Boost Your Channel | 21 Jan 2026 | 00:13:16 | |
Watch Episode 1% Improvements: Elevate Your Video Production Every Week In this episode of the YouTube Success Podcast, I, Matt Hughes, delve into the concept of making 1% improvements to your video production skills each week. By focusing on improving your camera shots, lighting, and audio, you can significantly enhance the quality of your videos over time. I share practical tips on optimizing sound quality even with basic equipment, using effective lighting techniques, and ensuring proper camera setup for a professional look. I also announce the launch of our new podcast studio in Leicester and invite listeners to join our community via a WhatsApp group. Don't forget to subscribe, follow, and review the podcast. Thanks for tuning in! 00:00 Introduction: The Power of 1% Improvements 00:32 Enhancing Your Audio Quality 05:45 Lighting Tips for Better Videos 09:17 Camera Techniques for Professional Shots 12:11 Conclusion and Final Thoughts Vlogcast Studios https://vlogcaststudios.co.uk/waitlist DJI Osmo Pocket 3 WhatsApp Community | |||
| How Loneliness and Money Sparked TubeFest | 05 Apr 2026 | 00:13:33 | |
How Loneliness and Money Sparked TubeFest (and Why I Started Too Fast) In this episode of the YouTube Success Podcast, I explains how loneliness and money motivated him to launch TubeFest, an independent video marketing event for creators and business owners. TubeFest launched in 2024 with nearly 200 attendees, stumbled in 2025 after I went “too big, too fast,” and is now set for April 23–24, 2026 in Birmingham at the Eastside Rooms with 200 tickets sold, more sponsors, and YouTube and TikTok speaking. 00:00 Loneliness and Money 00:20 TubeFest Origin Story 02:13 Registering the Idea 03:05 VidSummit Commitment 03:59 Early Events Lessons 04:42 Why Creators Feel Lonely 05:52 Building Community at Events 07:47 Two Stages Explained 08:22 Creators vs Business Owners 10:22 Solving Money and Mindset 12:04 Wrap Up and Next Steps | |||
| Unlock Your Potential - Stop Overthinking & Start Posting | 28 Jan 2026 | 00:13:02 | |
Watch Episode In this episode of the YouTube Success podcast, I delve into the common pitfalls that hold aspiring YouTubers back, such as overthinking strategy, equipment, and planning. I offer practical solutions by encouraging you to focus on action over perfection. By committing to publishing your first 13 videos without overly concerning yourself with views and subscribers, you can build essential skills and confidence. Join me as I provide a clear plan and challenge to help you get started on your YouTube journey. Don't forget to join our free WhatsApp community for early access to episodes and support from fellow listeners. 00:00 Overcoming YouTube Overthinking 00:43 Introduction to the YouTube Success Podcast 01:05 Understanding the YouTube Journey 02:56 Reframing Your YouTube Approach 03:51 Setting Realistic YouTube Goals 05:33 The Importance of Consistency 07:58 Improving Your On-Camera Presence 09:32 Editing and Learning from Mistakes 10:53 Commit to Your First 13 Videos 11:56 Final Thoughts and Encouragement WhatsApp Community https://chat.whatsapp.com/EQfaCeWPq8Y8a7yHqkkDTb Vlogcast Studios https://vlogcaststudios.co.uk/waitlist DJI Osmo Pocket 3 | |||
| The #1 Planning Hack Every YouTuber Needs in 2026 | 08 Apr 2026 | 00:07:35 | |
Use a YouTube Research Channel to Generate Endless Video Ideas In this episode of the YouTube Success Podcast, I explain why every YouTuber should create a separate “research channel” to generate endless content ideas and get inside the mind of their ideal client. I share how I learned this at VidSummit and mention you can also attend Tube Fast on April 23rd–24th in Birmingham. I walk through creating a new YouTube channel via switch account, view all channels, and create new channel, then using it only as your ideal viewer by subscribing to competitors and watching long-form videos and Shorts so the algorithm builds a clean, niche-specific home feed. I stress only using this account for research, cleaning watch history if it gets “infected,” and using the recommended videos daily for ideation and inspiration without copying word-for-word. 00:00 Welcome and Big Promise 00:49 Where I Learned It 01:22 What Are Research Channels 02:00 Create a Clean Account 02:57 Train the Algorithm 03:55 Avoid Polluting the Feed 04:58 Daily Idea Mining 06:19 Turn Recommendations Into Videos 07:05 Quick Recap and Next Steps | |||