Are you looking for a coach to support you in growing your pet business?

Working for yourself can be hard, and having a coach means that you have someone in your corner to support and guide you.

Like dog training, the coaching industry is unregulated, and there are lots of different kinds of coaches you can turn to.

In this podcast episode and blog, I'm exploring three different approaches to coaching you can choose from, so you can figure out which best suits you.

Key topics and timings in this episode:

0.02 - Episode introduction.

0.30 - Why I decided to cover this topic.

1.09 - Regulation in the coaching space.

1.52 - The difference between coaching and mentoring.

4.05 - Type one - the My Way coach or mentor.

5.24 - Type two - the My System coach or mentor.

7.40 - Type three - The Coach coach or mentor.

10.26 - What I've learned while investing in all three types of coaching and mentoring.

12.26 - Why it's key to choose the right style for what you need, and how there is no right or wrong style.

14.20 - How you can work with me either one to one as a coach or in my Pets Get Visible membership where I have a coaching approach.

Links mentioned in this episode:

If you're fed up with being told what to do and are looking for the approach in option 3, this is how I work. Book a free call with me, and let's see if we're a good fit.

Why I trained as an accredited coach and what that means for your pet business

Is my Pets Get Visible membership right for you?

Navigating the rollercoaster of running a pet business

Do qualifications matter as a pet professional?

Embracing your strengths with Sasha Louise Smith

Are you looking to grow your pet business by using Instagram?

Charlotte Perrott is a social media manager and coach for pet businesses, and she stays on top of the latest Instagram features and trends.

It’s a platform that can sometimes feel overwhelming, and mastering how to use it can put you in front of pet parents who need what you have to offer.

Charlotte, who runs Canine Marketing Support and Pet Business Support, loves Instagram, and in this podcast episode, she explains how you can too, with simple ways to grow your engagement and followers.

We also talk about the dark side of social media, and how Charlotte recently turned an unpleasant experience into an opportunity to showcase her expertise.

If you’d like to get more from your Instagram account, this is a must-listen, and many of the strategies Charlotte shares can be used on other platforms too.

0.20 - Episode overview.

1.10 - Charlotte and the different services she offers.

1.47 - How Charlotte found herself in the pet industry after COVID and leaving the travel industry.

5.05 - The challenges business owners face on social media, especially starting out and why it’s normal to feel overwhelmed at times.

7.47 - Charlotte’s advice for businesses who might feel nervous about being visible and small first steps to take to feel more comfortable.

9.46 - How Charlotte overcame an unpleasant experience of being trolled on social media. 

12.25 - Advice on navigating nasty people online.

16.14 - Dealing with the ever-changing demands of Instagram without losing your mind!

19.47 - Charlotte’s thoughts on why Instagram can benefit your pet business.

20.24 - Why you’re building a library of content as a pet business without even noticing.

22.22 - Charlotte’s five Instagram features.

22.48 - Feature 1 - Go live without going live, and how you can practice.

25.27 - Feature 2 - Engage with your community if you want engagement.

30.10 - Feature 3 - Remove the TikTok watermark and use Instagram to create your content.

35.17 - Feature 4 - Repurpose your content and look at changing the format of it, for example, carousel to reel.

37.38 - Feature 5 - Use stories, try out the different tools and have fun with it.

40.54 - Using the links on Instagram stories.

42.12 - How Charlotte would love to see pet businesses using Instagram.

43.55 - Where to find out more about Charlotte.

Find out more about Charlotte on her website: https://petbusinesssupport.co.uk/

Follow her on Instagram: https://www.instagram.com/petbusinesssupport/

Connect on Facebook: https://www.facebook.com/petbusinesssupportuk

Listen to Charlotte’s podcast: 

https://petbusinessownerpodcast.podbean.com/

See how Charlotte responded to her troll: https://www.facebook.com/share/p/UzqUpkHhfwun6sGs/

Further listening:

Building a community for your pet business on Instagram with Helen Perry

Using LinkedIn for your pet business with Helen Pritchard

In this bonus episode, I'm sharing key takeaways from the Business of Pets event organised by the Pet Industry Federation.

This covers range of topics including the importance of having a mentor, the value of a strong support network, the need for a business plan, and the significance of knowing your numbers.

Plus the power of storytelling, the impact of customer confidence on the pet industry, and the role of influencers in promoting pet brands.

You'll also learn about the innovative products and brands showcased at the event.

Key topics in this episode:

• Having a mentor is crucial for business success and personal growth.
• Building a strong support network is essential for overcoming challenges and avoiding loneliness.
• Creating a business plan and knowing your numbers are key to growth and profitability.
• Storytelling is a powerful tool for connecting with customers and building a brand.
• Customer confidence is growing in the pet industry, but affordability is still important.
• Influencers play a significant role in promoting pet brands and driving sales.
• Attending industry events and investing in them can lead to valuable insights and connections.
• Innovative pet products showcased at the event include bone broth, CBD-infused treats, and grooming tools.
• Investing in professional photography can enhance brand image and attract media coverage.
• The pet industry is constantly evolving, and staying informed and adaptable is crucial for success.

Links mentioned in this episode:

Be first to know of any future Pet Industry Federation events

I can't stress how valuable it is to attend events like this and meet like-minded people, if nothing else to realise that you're not on your own in experiencing challenges.

Going out and seeing other entrepreneurs will leave you feeling inspired, and you learn loads of things you can implement in your pet business.

To find out more, visit: https://petfederation.co.uk/

Finally, mentoring and coaching came up so many times and if you're reading this and you're looking to work with a qualified and accredited coach or mentor, hi, I'm here to help.

I have the ILM Level 5 Accreditation in Coaching and Mentoring and am currently studying for ILM Level 7 certification in coaching executive and senior leaders.

You can work with me one-to-one and I also run a VERY affordable membership, Pets Get Visible, where you can join two, one-hour, group coaching calls each month.

This is just £30 a month and you can get 50% off your first month.

Further reading

Why I trained as an accredited coach and what this means for your pet business

Is my Pets Get Visible pet business membership right for you?

How to choose the right pet business membership

The NatWest Accelerator and how it can help your pet business

Would you love to be more bold when it comes to promoting your pet business?

Perhaps you’ve felt frustrated because people less experienced or qualified than you, or who use outdated and questionable methods are everywhere?

Or if you’ve a product, you might feel invisible while competitors are sharing endless posts about how they’re ‘smashing it.’

If you can relate, I imagine it’s not that these people or products are in any way superior.

More likely the people behind them are more bold, and it’s the voices that shout the loudest who get heard.

In this podcast episode I’m talking about five things that can stand in the way of your being bold in your pet business.

Key topics and timings in this episode:

0.20 - Why I’m being bold by talking about being bold.

1.15 - Working with pet businesses on telling their stories in my first online course in 2019, Create Content With Confidence.

2.20 - The Be Bold Bootcamp and how you can get support on putting yourself out there, what to expect and how to get involved.

3.15 - The dreaded words ‘Put yourself out there.’

05.58 - Why being bold isn’t just for the BS-ers.

Five things that can stand in the way of your being bold.

6.34 - 1. Feeling like you’re not able to put yourself out there.

10.35 - 2. Feeling unsure where to start.

13.20 - 3. What will people think?

19.21 - 4. What if people criticise me?

24.07 - 5. Thinking we need to be polished and perfect.

29.29 - Why even taking a leap of faith and setting up on your own is far more bold than you give yourself credit for.

Links mentioned in this episode:

If something big you’ve been wanting to do and you’d like some support, a bit of a nudge to do it and some accountability?

If so, the Be Bold Bootcamp is for you and it's starting April 25th.

Register for the Be Bold Bootcamp here

Read Why every pet business should have a win folder

Read How to deal with criticism from people in your industry.

If you enjoyed this post, you might like to read Osmaan Sharif on how to get out your way and put your pet business out there or How to overcome comparisonitis with Kate Hoyle

Are you looking to make more of an impact with your pet business?

Would you love to elevate yourself as THE expert in your field or shine the spotlight on your pet products?

Then you’re going to love my podcast with pet business marketing coach Dom Hodgson.

We talk about how to make an impact with your pet business and Dom shares some really simple steps to follow to make this happen.

Discover the different ways to get your service or products to stand out and what will make a difference when it comes to moving your pet business forward.

Key topics and timings in this episode:

2.02 - About Dom and what he does with pet business marketing  

3.54 - Dom explains how he ended up in the pet industry

7.44 - How learning to do stuff for your own pet business is vital 

13.20 - Dom explains what to do if you have a fear of selling

17.24 - Dom shares about his upcoming Impact pet business event

19.56 - Dom tells me what activities can make an impact for pet businesses

30.15 - Dom explains how pet businesses can keep the momentum 

36.48 - How you won’t push away people by regularly keeping in contact over email 

39.00 - The importance of keeping your own contacts and mailing lists 

40.31 - Dom tells me what’s going on at Impact and what people can expect

47.01 - How to find Dom and more about the Impact event 

Links mentioned in this episode:

Impact is taking place in Sunderland Friday 6th - Sunday 8th May.

Grab your ticket at www.petbusinessmarketing.com/impact

Looking for ways to get publicity for your pet business as we go into Spring?

Spring is in the air which means lighter mornings and evenings, no need to wrap up and some much needed sunshine.

And we can spend more time outdoors enjoying life with our pets. 

After a dreary winter, it’s time to lift our spirits, and think of ways to connect with our customers and potential clients through our content.

Whether it’s for your website, social media or a press campaign, there’s plenty of hooks and angles you can use.

In this podcast episode are ideas to keep your product or service front of mind. 

Key topics and timings in this episode:

0.19 - Tips on how to plan your spring content

0.38 - World events and why we need to carry on marketing our pet businesses.

3.41 - How Kerry Whitney from Frankys Boutique, Hayley Bonwick from Handmade by Hayley and Sarah Mills from Albie’s Boutique are raising money for pets in Ukraine.

5.43 - The Underdog International appeal and how to donate.  

6.16 - What spring means for your pet business content.

7.15 - Putting value Into your content.

8.54 - Content ideas based around the seasons.

11.25 - Planning around the Bank Holidays and the Queen’s Platinum Jubilee in June.

12.10 - Easter publicity ideas.

14.43 - Key awareness days for April, May and June.

27.51 - Why you should be bold and pitch to the press! 

28.10 - My press release and awareness day bundles.

Work with me

If you’d like further support, perhaps you’re thinking of creating a campaign or would like to put together a press release, do get in touch.

I’ve two new packages - a Press Release Bundle and an Awareness Day Bundle. 

With the Press Release Bundle, I help you write a press release, we find places to send it to, we find ways to repurpose it so you get maximum value.

With the Awareness Day Bundle, I’ll show you how to put together an awareness day campaign, so we create a press release, and plan your social media, e mail marketing, website content and everything you need for your day.

I've helped dozens of businesses create their Awareness Days and content to go with them, plus written hundreds of stories as a journalist about Awareness Days.

Both packages are £497 and you can book yours here.

Links mentioned in this episode:

At the start of the episode I talked about three ladies who are supporting charities helping people and their pets in Ukraine following the Russian invasion in February 2022.

They are Kerry, Hayley and Sarah and you can find out more on their websites.

Visit Kerry Whitney’s Franky’s Bowtique here: https://www.frankysbowtique.com/

Visit Hayley Bonwick’s Handmade By Hayley here:  https://www.handmadebyhayleyb.co.uk/

Visit Sarah Mills' Albie’s Boutique on Facebook here: https://www.facebook.com/albiesboutique/

Donate to the Underdog International appeal here: https://www.justgiving.com/fundraising/rachelspencerpfpb

Have you seen news stories about awareness days and wondered how they come about?

There are hundreds of awareness days taking place every week and you CAN use them as a way to get press coverage.

As long as the awareness day relates to you and what you do, and you're able to create something relevant, you can use them to generate story ideas.

In this podcast learn how to use key dates to pitch to the press and everything you need to make your campaign take off.

It DOESN'T have to be your own awareness day.

You can be your own PR and plan your own campaign and get tonnes of press. Learn how in this episode.

Key topics and timings in this episode:

0.19 - How to keep in touch in the free Facebook group.

1.32 - Introduction to the episode and what awareness days are.

3.33 - Examples of the variety of awareness days.

5.23 - Having your own awareness day and examples Dogs In Yellow day on March 20th and National Terrier Day on March 27th.

6.11 - How Sarah secured 11 pieces of press in three days around her awareness day.

7.17 - Why you don’t have to have your own day.

9.20 - What makes a good awareness day campaign.

11.47 - Things to consider around creating an awareness day campaign.

13.22 - How to find dates to use.

14.20 - Examples of how existing awareness days can be used. 

16.56 - Why it’s essential to plan ahead.

20.56 - How to maximise the impact of your day and carry on the conversation.

24.26 - Going the extra mile to make an impact.

25.02 - Repurposing your awareness day content to make it work hard for you.

26.07 - What to do to get journalists attention on the actual day.

27.09 - Measuring the success of your day.

30.30 - How to get support for your awareness day. (E. Mail me Rachel@publicityforpetbusinesses.co.uk)

Links mentioned in this episode:

Click to read: How Kerry Jordan's National Dog Photography Day went viral

Learn more about Michelle Burgess from Scruffy Little Terrier's National Terrier Day

Learn more about Sarah Jones' Dogs In Yellow Day

Check out planners online like https://www.awarenessdays.com/ and on www.animalscharities.co.uk/

This list from Sarah Jane White from Ruffle Snuffle is great and I also use Janet Murray’s Courageous Content planner.

Find out more about Caroline the Slim Pet Vet here: https://www.facebook.com/DrCaroline.Vet

Hire a copywriter if you’re feeling overwhelmed like Rikki Sullivan at The Canine Copywriter.

Alison Price can help with graphic design at

Do you have an anxious dog and get frustrated when other dogs approach them, jump on them and stress them out?

When owners say, 'It's ok, they're friendly,' or, 'They just want to play,' or 'They need telling off.'

If so, Sarah Jones' story is one you will want to hear. When her Cocker Spaniel Bella became anxious and reactive, Sarah went on a mission not just to help her own dog but thousands of others and their owners.

She set up My Anxious Dog, creating products ranging from stickers to go on wheeliebins to hoodies, harnesses and leads.

Emblazoned with the words Anxious and Keep Away, Sarah's products spell it out loud and clear that anxious dogs need space.

This weekend, Sunday March 20th 2022, she's launching the first National Dogs In Yellow day to spread the message far and wide.

Her mission is for people to have consideration for others and take the stress away for anxious dogs and their pet parents.

In this episode, you can learn all about Sarah and her work with My Anxious Dog.

Key topics and timings in this episode:

2.00 - Introduction to Sarah and how she found herself running a pet business.

2.40 - How did Sarah come to settle on My Anxious Dog. 

4.05 - How Sarah discovered Bella was anxious. 

7.25 - Where Sarah heard about dogs wearing yellow and discovered it was a way to tell people Bella was anxious.

9.10 - How her business first started with her putting stickers on bins.

11.05 - She shares how her business grew from this to creating products and much more. 

15.22 - What’s been the ripple effect for other anxious dogs and their owners.  

20.51 - Why Sarah created her yellow army and community of other anxious dog owners. 

26.15 - What has worked for Sarah best when it comes to reaching people far and wide?

27.05 - How working on raising her profile in the press has helped Sarah with her mission on getting dogs in yellow out there. 

34:00 - Sarah shares the press coverage that she’s had for My Anxious Dog.

41.03 - Sarah’s advice to newcomers in the pet industry. 

37.55 - She shares the comparisons from her previous role in electronics to working in the pet industry.

43.50 - Sarah’s National Dogs In Yellow Day and her goals for March 20th.

46.15 - Where to find out more about Sarah and My Anxious Dog.

Links mentioned in this episode:

Visit Sarah's website: www.myanxiousdog.co.uk

Follow My Anxious Dog on Facebook: https://www.facebook.com/myanxiousdog

Join the Yellow Army Facebook Group: https://www.facebook.com/groups/215979409295118

Looking to raise the profile of your pet business by entering Theo Paphitis’ Small Business Sunday?

It’s a community award where you get the paws up from the multi-millionaire entrepreneur and star of BBC’s Dragon’s Den.

It is amazing for your pet business profile, a brilliant and super easy way to get press coverage, and you become part of Theo’s supportive community too.

Last month, February 2022, was the Small Business Sunday Winner’s Event in Birmingham where Theo celebrated the people who toil away.

And on February 14th 2022, after 12 attempts, I was picked as a SBS winner! So this podcast is all about the impact it has.

As well as hints and tips, you’ll hear from SBS superstar Kim O’Donnell about how it’s helped her pet accessory business, Leo, Charley and Me.

Key topics and timings in this episode:

1.21 - Introduction to what SBS is and how can it help your pet business. 

21.54 - How Twitter helped Kim win SBS and the first results she started to see 

25.06 - The press coverage that Kim received from SBS

27.34 - How Kim won a place at Theo’s Autumn fair

33.36 - What the show did for Kim’s business - how she made a quarter of her annual profit in just two days 

36.01 - How Kim got over her imposter syndrome at the wholesale fair 

37.15 - What it was like for Kim to meet Theo

42.15 - Advice from Kim on taking part in SBS

Links mentioned in this episode:

Find out more about taking part, https://www.theopaphitissbs.com/

Learn more about Kim on her website, https://leocharleyandme.co.uk/

Have you ever thought about approaching large retailers like John Lewis or Pets at Home to work with you?

In this podcast episode I'm speaking to Chris Costello from Product Guru about how you can do this through their pet huddles.

The Pet Huddle takes place in Birmingham on March 31st and there are a few spaces remaining.

It's a recording from an interview in my Facebook group, and you can watch the live here.

Key topics and timings in this episode:

0.19 - What Product Guru is and what to expect from this episode.

1.59 - Chris explains who he is and what Product Guru is.

3.13 - The various ways you can use Product Guru from a free listing to pitching live at their events.

4.26 - What to expect from the Pet Huddle event on March 31st.

6.54. - The three different ways products can pitch to retailers at the event.

8.42 - How the round table process works.

10.17 - How the virtual pitch works.

11.29 - How the sampling box works.

12.36 - The range of brands taking part.

14.43 - How the huddles have worked for other types of brands including how one small business landed a spot in Harrods and Selfridges.

19.24 - Pricing for the three options.

21.48 - Question and Answer session.

Links mentioned in this episode:

Learn more about the Pet Huddles here: https://www.productguru.co.uk/huddles-events/pet

Have you ever suffered from comparisonitis?

You might have found yourself looking at other pet businesses or in a similar space and thinking ‘oh my gosh they do so much more than me?’

Fretting as you see them chat about their waiting list, client base, even their media wins, and spiral yourself into self-doubt?

Whilst it’s healthy to be inspired by others, comparisonitis can have a huge impact on self-esteem.

That’s why this week I’m talking to therapist Kate Hoyle.

She deals with lots of people who struggle with comparing themselves, we talk about what it is, how to spot it and simple steps you can follow to nip it in the bud and feel good about yourself!

Key topics and timings in this episode:

1.56 - About Kate and how she used hypnotherapy to support clients.

5.05 - Kate explains what comparisonitis is. 

8.45 - How we become affected by comparisonitis through social media. 

12.26 - Why it's hard it is not to compare yourself to others when you're feeling low.

16.20 - Kate shares how comparisonitis can be used in a positive way.

17.24 - Why studying can sometimes be a form of procrastination. 

21.34 - What lessons we can learn from our dogs.

24.06 - Kate explains how when we compare ourselves, we lose track of our own uniqueness.

28.30 - The importance of not letting opinions get you down and doing your own thing with your business. 

32.10 - Kate shares practical steps to stop comparing your business and yourself to others.

38.25 - How to find Kate online and social media. 

Links mentioned in this episode:

Find out more about Kate on her website: www.katehoylehypnotherapy.com

Are you looking to invest in training in your pet business but feel unsure about what's right for you?

There is so much information out there when it comes to ways to grow your business.

From learning practical skills and theory to help you deliver your service or create your product.

To thousands of marketing and social media experts, plus tech, coaching and much more.

And where do you start? The free content, paid for programmes or one to one, or a mix of all three?

In this podcast episode I'm chatting about the difference between the options, plus my own experiences and what has helped to start and grow my business.

Plus case studies and recommendations too.

Key topics and timings in this episode:

1.11 - What to do if you think you would like to work together one to one.

2.12 - How the internet means we can learn pretty much anything for FREE!

2.31 - How I first started learning online and why I decided to pay for a programme.

3.57 - Examples of free content and membership models in the fitness industry.

6.05 - Why I invested in my own business and what the impact of that was.

11.50 - How free content works.

15.51 - How paid for courses and group programmes work.

17.45 - How free content can lead people into your paid programmes.

21.25 - How one to one coaching and mentoring works.

23.16 - Information on my one to one packages.

25.15 - Feedback from current clients on the difference between one to one and free content.

26.45 - Advice on using free content to get a feel of the person you’re thinking of investing with.

29.14 - What to do if you’d like to chat, e mail Rachel@rachelspencerwrites.com or find me on social media. 

Links mentioned in this episode:

Book in a free 15 minute call here.

Find out more about Janet Murray on her website here

Find out more about Helen Perry here

Katie Gwilt is founder of The Kat Lady and in this episode she shares how she set up her business as a holistic cat groomer and behaviourist.

Katie always loved cats, and found herself running her dream business of working with her feline friends after a terrifying experience with her health.

After taking time to recover, she set her heart on supporting cats and their humans, helping cats in need and discovering ways to make their lives happy and healthy.

Katie is such an inspiring lady and is doing incredible things in the cat caring space and it is so exciting to be able to share them with you in this In The Spotlight episode.

Learn how she overcame her health problems and several rounds of surgery to pursue her dream of working with cats and how she's set to help others do the same.

Key topics and timings in this episode:

2.02 - Katie’s background and role in the pet industry.

3.21 - How Katie found her way to becoming the Kat Lady via a terrifying collapsed and years of health problems and surgery.

10.15 - How Katie’s business grew from cat sitter to holistic therapist and much much more.

16.35 - Getting the word out about The Kat Lady.

20.21 - Blogging and how it’s helped Katie grow her business - especially on LinkedIn.

23.52 - How Katie overcomes imposter syndrome.

25.53 - Featuring in Your Cat and landing an amazing opportunity with the iPet network.

28.17 - What the Grooming Academy will mean for Katie’s business.

32.02 - Katie’s passion for education when it comes to cat care.

34.09 - Where to find out more about Katie.

Links mentioned in this episode:

Visit Katie's Website: https://thekatlady.co.uk/

Read Barry's story on Katie's website here.

Follow Katie on LinkedIn

Follow Katie on Facebook

Follow Katie on Instagram

Would you like support in growing your pet business and to feel part of a community by joining a membership?

It can be lonely and overwhelming as a solo business owner, and there are always new skills and challenges to figure out.

Being part of a community of other people who are in your industry and are experiencing the same thing can be valuable and that’s where memberships come in.

Over the last ten years there has been a rise in online communities, and there are many different pet business ones you can be part of.

It might be solely for people who do the same as you, such as a membership for dog trainers, or a broader membership where people who offer products and services for pets come together.

When joining a pet business membership, it’s key to choose the one that’s right for you, and in this episode, I’m exploring the key things to consider.

Key topics and timings in this episode:

0.35 - Episode overview and what to expect

1.15 - Why be part of a membership

2.21 - Studies into the benefits of being in memberships

3.16 - How being in a pet business membership can help

4.40 - How to find the right membership and things to consider and expect

6.52 - Researching pet business memberships

8.30 - Checking the reputation of the membership owner

10.30 - Checking the coaching style of the membership owner

15.10 - Will the delivery style in the membership suit you?

16.15 - Is this a community you want to be part of?

18.23 - What to expect from my pet business membership Pets Get Visible.

Links mentioned in this episode:

The Pets Get Visible membership includes:

• Learning resources library with templates, worksheets and videos on marketing topics
• Monthly live workshops on visibility and publicity
• Monthly forward planning resources and content inspiration
• Bi-weekly coaching calls for personalised support
• 3 monthly co-working sessions to get content created
• Private community Facebook group for support and collaboration
• Directory listing on the top UK pet blog, The Paw Post

All for £30 per month, providing an affordable way to feel confident and consistent with their marketing.

You can get a 50% discount on your first month, meaning it's just £15 - join Pets Get Visible for just £15.

Plus, read or listen to Is my Pets Get Visible membership right for you?

Or if you’d prefer one-to-one support, book a call and let’s chat.

Related posts

Sarah Mills from Albie's Boutique interview

Why I trained as an accredited coach and what that means for your pet business

How to write a press release for your pet business

Crufts is back for 2022 after a two year break and if you’re involved, this is a chance to get some press coverage.

If you’re there showing a dog, taking part in Scruffts, joining in the dog sports or showcasing your product you can pitch to the press about it.

In this podcast episode I’m sharing how to get press coverage from Crufts.

And if you’d like to get a little more support or ask any questions around using Crufts as a media opportunity, I have a free workshop you can attend too.

It’s taking place on February 17th at 4pm on Zoom and you can register here.

Key topics and timings in this episode:

0.18 - Intro and why Crufts is a brilliant media opportunity.

1.28 - Details of the free Crufts workshop taking place on February 17th at 4pm.

2.17 - This year’s Crufts and how it’s back with a bang after a two year break, with 150,000 people and 27,000 dogs expected.

3.39 - How to use Crufts to get local press coverage.

3.56 - Case studies Claire Lawrence and Karen Boyce.

6.11 - How to get press in Trade titles and the kind of stories they might use, anniversaries and new product launches.

9.42 - Winning national press from Crufts and the kind of stories journalists are looking for.

12.41 - Human interest story case study of Kratu the rescue dog.

16.09 - How to use press to amplify the reach you have from being at Crufts.

17.33 - How to download my free resources - five steps to get in the press and press release template.

18.42 - Get in touch if you’re there and I can come and say hi!

Links mentioned in this episode:

The Crufts workshop is on February 17th at 4pm on Zoom and you can register here.

Read Karen's Crufts win story here. 

Read Claire's Crufts win story here.

Read about Nature’s Menu in Pet Gazette here: https://www.petgazette.biz/23537-natures-menu-unveils-poo-bag-sculpture/

Dragon's Den fans - this episode is for YOU!

Have you ever watched the show and wondered what it would be like to go before the Dragons on the BBC 1 series?

Well this week's podcast guest did - and got investment.

Debbie Greaves from Barking Bags wowed Sara Davies and secured a £35,000 investment in her dog walking bags.

She held her own in the Den, even when newbie Steven Bartlett scoffed at her bags for being 'unfashionable' and 'not for millennials.'

Debbie hit back, and even suggested the social media guru met up with her daughter after the show.

In this episode Debbie lifts the lid on what it's really like in the Den and her advice for any petpreneur considering it.

Key topics and timings in this episode:

2.10 - Debbie shares what led her to start her walking bag business.

3.05 - Debbie explains how the first version of her bag came from a trip to Oxfam and a shocked woman in her local park inspired her to create a 'proper bag.'

5.38 - How Debbie partnered with Nottingham Uni students in creating the bags.

8.25 - Growing the business from a hobby to selling out at Discover Dogs.

8.55 - How she got the word out when she first started out. 

12.40 - Examples of the feedback Debbie gets from her superfans.

15.57 - Why millennials LOVE Barking Bags, even if Steven Bartlett doesn't.

17.55 - How she ended up on the TV and the process to getting there.

27.27 - What it's like to get out of the lift on Dragon’s Den and go before the Dragons.

32.15 - Why Debbie wasn't nervous in front of the panel.

35.43 - Debbie shares how she felt initially, her reaction to finding out she was going to be on TV and the rollercoaster of being in the process.

38.55 - What happens after the Dragon’s invest in your business.

41.30 - Why Debbie thought Deborah Meadon would invest and how she felt when Sara said yes.

46.18 - How  pet businesses can work with Debbie and Barking Bags.

52.30 - Debbie’s advice to anyone wanting to go on Dragon’s Den.

55.00 - Where to find out more about Debbie and Barking Bags.

Links mentioned in this episode:

Debbie's website: www.BarkingBags.co.uk

Debbie on the Metro website: https://metro.co.uk/2022/01/27/dragons-den-hopeful-tries-to-set-steven-bartlett-up-with-daughter-16003288/

Did you know that it's possible to use Twitter to get amazing press coverage in huge titles? 

Like the Metro, the Telegraph, the Daily Mail, Your Dog magazine, Psychologies, huge websites like Yahoo and Buzzfeed and Unilad. 

And the everyday journalists are on there looking to hear from people like YOU who run small businesses.

People who might want to talk about their experiences, or share expert insights, or talk about that product or service. 

If you're not using Twitter, and I don't want this to sound like I'm telling you what to do or what you must be doing… 

But you are missing a trick if you want to get press coverage. 

In this podcast episode where I'm talking all about Twitter. 

You'll learn why it's important to be on there, how to connect with journalists, how to give them what they want, how to build relationships, so you can become their go to person.

Plus loads of little Twitter tricks that you can use to land brilliant press coverage in 10 minutes a day. 

Key topics and timings in this episode:

0.19 - Come and join my free Facebook group here if you have any questions about Twitter.

1.32 - Intro to the podcast and why I'm talking about Twitter.

2.46 - Why if you're looking for press coverage you should consider going on Twitter. 

3.44 - Statistics on the active users on Twitter Facebook, YouTube, Whatsapp and Instagram.

4.55 - Using Twitter to find out what's going on in the news and how 48% of Twitter users say that's why they use the platform.

6.12 - Why pet businesses should be on Twitter and examples of case studies I've found and written stories about the pet industry from Twitter.

8.42 - Why Twitter is the platform to connect with journalists because that's where they're working all the time.

11.38 - How to go about building relationships with journalists on Twitter.

12.53 - Case study Kerry Jordan and how she landed coverage in the times after building relationships with journalists on Twitter.

16.10 - How to use it in a really effective way in just 10 minutes a day by using the #journorequest.

18.29 - Case studies of pet businesses who have used Twitter and landed brilliant press coverage.

22.55 - Final Thoughts on Twitter and how if you behave like a nice person on there, you will reap the rewards.

Links mentioned in this episode:

Join the Publicity for Pet Businesses Facebook Group.

How to use Facebook groups to get press coverage with Jill Foster

Using a PR company versus learning how to do your own publicity. 

Karen Rhodes from Luxury Dog Hampers has featured in The Times, Dogs Monthly and Metro.

Kim O'Donnell from Leo, Charley and Me pet accessories has secured coverage in Boots magazine and Good Housekeeping.

Michelle Burgess from Scruffy Little Terrier has trended on Twitter for her National Terrier Day awareness day and had features in the Mail On Sunday, Business Insider and Woman magazine.

Jo Milnes from

Have you ever had a lightbulb moment and followed it through?

This week on the podcast I'm speaking to Karen Rhodes from Luxury Dog Hampers and Suffolk Pet Services.

Karen was watching a TV show about Fortnum and Mason three years ago and had a thought, 'I wonder if I could make this for dogs?'

Rather than forgetting about it, she made it happen, and now runs the HUGELY successful Luxury Dog Hampers.

She's been featured in GQ, the Times, Dogs Monthly, Your Dog, worked with influencers and sold so many hampers in lockdown she ran out of actual hampers.

In this In the Spotlight episode she shares so much helpful information for any product business owner on building a brand from scratch and getting press coverage.

Key topics and timings in this episode:

0.18 - Introduction to the episode

2.37 - Karen’s background, starting as a dog walker when she stopped working as a foster parent.

4.37 - Taking a leap of faith to set up Luxury Dog Hampers after watching a show about Fortnum and Mason.

5.48 - How Karen got started with her pet business and how her senior dog Bailey helped her get the word out there.

9.32 - How Karen started out with approaching the press.

11.28 - Where Karen has been featured.

13.16 - The impact of getting in the press on her business.

15.26 - Keeping things simple in your marketing.

17.14 - Karen shares some of the angles she’s used for coverage.

20.55 - How Karen coped as a new business during the lockdown losing her dog Bailey but also seeing her business thrive.

25.05 - Refining and polishing her brand.

29.29 - Karen’s advice for new businesses.

32.43 - Why getting media coverage is worth the time and effort and the impact it’s had on Karen.

36.24 - Where to find out more about Luxury Dog Hampers.

Links mentioned in this episode:

Visit Karen's website: https://luxurydoghampers.co.uk/

Read about her in GQ: https://www.gq-magazine.co.uk/lifestyle/gallery/best-gifts-for-dog-lovers

Follow her on Instagram: https://www.instagram.com/luxurydoghampers/

And on Facebook: https://www.facebook.com/luxurydoghamper

Would you love to raise the profile of your pet business by being featured in the media?

If so, taking part in the 12 week Get Your Pet Business in the Press programme will give you everything you need to find stories in your pet business and share them with journalists.

In this podcast I'm sharing what to expect from taking part in the programme, how it works, plus interviews with three ladies who have completed the course.

Dog trainer Jo Sellers, Karen Rhodes from Luxury Dog Hampers and Jo Milnes from Distincive Pets share the impact it's had on their businesses.

Key topics and timings in this episode:

0.19 - Introduction to the episode and it being specifically about my programme.

1.36 - What the Get Your Pet Business in the Press programme is.

1.53 - My background in journalism.

4.03 - The different elements of the programme.

6.06 - How the live calls work.

7.55 - Jo Sellers interview.

17.20 - Details of the dates, times and sessions taking place over the 12 week programme.

23.19 - The membership community calls and how you will be supported by a group of pet businesses who have been through the course and are willing you to succeed,

24.43 - The members only podcast.

27.04 - Jo Milnes interview.

34.53 - Karen Rhodes interview.

Links mentioned in this episode:

Find out more about the programme and save your place: https://publicityforpetbusinesses.mykajabi.com/GetInThePress

Karen Rhodes website: https://luxurydoghampers.co.uk/

Jo Sellers website: https://www.pippinpetsdogtraining.co.uk/

Jo Milnes website: https://distinctivepets.co.uk/

Is getting on the radio one of your PR goals for your pet business?

Being interviewed live is fantastic for giving people an insight into you as a pet professional but can be daunting too.

Anna Webb is a seasoned BBC Radio presenter and a regular guest on shows like Jeremy Vine, Trisha and Alan Titchmarsh.

She’s a dog trainer, canine nutritionist and co-hosts Barking At The Moon on BBC Radio London, and her own show, A Dog’s Life podcast.

Anna explains how pet business owners can give fantastic radio interviews with tips on everything from getting rid of nerves to what kit you need.

Plus what it’s like to go head to head with the Pope’s biographer in a debate over whether it’s selfish to have dogs and not children.

Key topics and timings in this episode:

0.19 - Intro to the episode and what to expect

2.03 - Anna’s background and different skills.

3.46 - What to expect from Anna’s podcast.

7.26 - The kind of stories that appeal to Anna for her radio show.

13.05 - Who to contact when you’re pitching to radio shows.

15.38 - How to prepare for an interview.

20.31 - How to gather your thoughts to get your point across when your mind is spinning!

25.52 - What to do if a conversation goes in a direction you’re not happy with.

27.50 - How to know when to stop talking!

32.53 - How long the ideal answer is.

37.01 - Why it’s important to remember your ‘why’ when you’re on the radio and feel nervous.

38.01 - Ways to build rapport with hosts and presenters.

41.49 - Getting the right tone to engage listeners.

43.23 - The kit needed for radio interviews.

46.26. - Dos and Don’ts on the radio.

48.46 - Anna’s advice to pet brands who want to be on the radio - give it a go and have some humour. 

Links mentioned in this episode:

Listen to Anna's podcast on her website: www.annawebb.co.uk

Tune in to Barking At The Moon on BBC Radio London on Thursday nights here: https://www.bbc.co.uk/sounds/play/live:bbc_london

Follow Anna on social media @annawebbdogs on all platforms.

Are you thinking of taking part in a five day challenge and want to make the most of the time you set aside?

Free online challenges provide a brilliant way to learn something new in a short space of time, delivered by an expert.

You can add to your skillset and experience what it’s like to work with the person hosting the challenge.

If learning how to feature in the press is something you’d like to learn more about, then you’re just in time to join my free Get Your Pet Business in the Press challenge starting January 10th 2022.

You can save your place by clicking this link and it would be great to see you there.

Key topics and timings in this episode:

1.01 - What happens in the Get Your Pet Business in the Press challenge

1.52 - Where people have had press coverage, Telegraph, Your Dog, Your Cat, Edition Dog, Dogs Today, Daily Mail, BBC Radio and much more.

2.24 - How the challenge led to sales for dog lead maker and dog walker Jesse Graves.

Here are the five ways to make the most of being in the challenge.

4.27 - One - only take part in challenges that are relevant to you and what you do.

7.25. - Two - if you sign up for a challenge, commit to doing the work if you want to get a result.

11.21 - Three - take advantage of the time you have with the challenge host as you’d normally pay thousands for it!

13.27 - Four - Network like mad with the people in the group because they could turn into future customers and clients.

18.57 - Five - Think of the challenge as a PR opportunity and make an impression on everyone there.

22.47 - Why I have to be like the Demon Headmistress on the challenge and make sure people stick to the tasks.

26.16 - How to join the challenge.

Links mentioned in this episode:

Join the five day Get Your Pet Business in the Press challenge here:

https://publicityforpetbusinesses.mykajabi.com/PublicityChallenge

Is getting some media coverage on your wish list for 2022? 

If so, then you will love what's in this podcast episode where I walk you through how to create a media plan for your pet business.

You'll learn what to put into a media plan, how to come up with ideas consistently throughout the year, how long do you need to wait before you approach the media. 

Plus, what you can do with everything in your media plan to make sure that your social media and the content that you create on your own platforms is relevant and helps you make more sales in your business. 

And if you'd like more support, I have a workshop happening on January 5th at 1pm, where you can put your media plan together.

It's £47 and e mail subscribers do get a discount. You can find out more here.

Key topics and timings in this episode:

0.31 - How to join in the workshop on January 5th if you'd like support.

2.25 - What a media plan is

3.52 - Why it's important to plan so far ahead

6.24 - Forward planning case study - Katie Gwilt The Kat Lady

8.57 - How to build up your media plan without it being totally overwhelming

10.24 - Examples of what to put in a media plan for dog trainers

13.23 - How to decide what to do with the topics in your plan and what to pitch, what to use for social media and website content

16.17 - Breaking down the themes into monthly and weekly content ideas

17.57 - Why it's essential to plan ahead for media coverage because many titles have long lead times so you need to be at least three months ahead

18.26 - Case study - Kerry Jordan and how she plans for National Dog Photography Day

19.45 - Case study Niki French and her book launch for Stop Walking Your Dog

20.54 - How to get more support by joining in the workshop

Links mentioned in this episode:

Katie Gwilt's website: www.TheKatLady.co.uk

Kerry Jordan's website: www.furandfables.com

Niki French's website: https://puptalk.co.uk/

If you'd like more support, I have a workshop happening on January 5th at 1pm, where you can put your media plan together.

It's £47 and e mail subscribers do get a discount. You can find out more here.

Join the Five Day Get Your Pet Business in the Press challenge here.

Do you keep track of the wins in your pet business?

We can get so bogged down in the day to day running around that we don’t find time to celebrate the good stuff.

Or, we DO celebrate when things go well, but it’s soon forgotten when we become stressed or busy.

Then, when we’re feeling overwhelmed, or there’s been a bump in the road, rather than thinking about our achievements, we can dwell on the negative.

One of the things I’ve done to to stop myself doing this, and this is still a work in progress, is create a win folder.

In this episode I’m talking about why I believe every pet business should have one in their resilience toolkit.

Key topics and timings in this episode:

0.20 - Why every pet business should have a win folder

1.08 - What a win folder is 

1.51 - Why it's important to keep a track of wins in life

3.59 - How the idea for a win folder started

6.04 - How the win folder helped me through lockdown

8.25 - Choosing a digital or a physical win folder

10.33 - How your win folder can help with comparisonitis and imposter syndrome

11.23 - How you win folder can help with your marketing

11.40 - What is social proof and social proof mining?

12.40 - Social proof example - Doreen Potter

13.47 - How to build up your win folder

17.45 - Why you should use the comments in your win folder for marketing e mails and sales pages including the words that people say about you

20.06 - What pet businesses say about their win folders and why they love them!

Links mentioned in this episode:

Sign up for the next five day Get Your Pet Business in the Press challenge January 10th - 14th here: Five Day challenge

Follow me on social media:

https://www.instagram.com/rachelspenceruk

https://www.facebook.com/rachelspenceruk

https://twitter.com/rachelspenceruk

https://www.linkedin.com/in/rachelspenceruk/

Have you ever thought about sending your photos in to a newspaper or magazine?

Often photos on their own can make a story, and while it’s usually professional photographers who are commissioned by news outlets, they do publish images from the public too.

So if you have a breathtaking image, or a photo that is taking off on social media, there’s the potential that the press could use it too.

In this podcast I’m chatting to Vasi Siedman from Pet Pix Academy in Florida who has had her photos published in HUGE publications like the New York Times.

She’s sharing how she went about it and has come tips on how to capture awesome images of your dog at Christmas and all year round too.

Key topics and timings in this episode:

Links mentioned in this episode:

Vasi is helping the Benji Strong Foundation raise money for pets who have cancer.

Vasi also has her own podcast here: https://www.petpixacademy.com/podcasts/petpix-academy-with-vasi-siedman

Visit her website: www.petpixacademy.com

And follow her on Instagram at www.instagram.com/petpixacademy

Can playing to your strengths rather than focusing on your challenges help you feel more comfortable with self-promotion?

Sasha Louise Smith, a life coach supporting dog professionals, says embracing what makes you unique can help your business thrive, on your own terms.

Sasha has worked in the dog industry since 2015, as a walker, trainer and dog boarder.

She decided to train as a coach after experiencing burnout and benefiting from a mentor herself, Christina Cass from Epic Dog.

Now an accredited coach, Sasha specialises in supporting neurodivergent clients, both diagnosed and undiagnosed, to help them navigate the challenges they face.

From managing hyperfocus and loss of interest to dealing with Rejection Sensitivity Dysphoria, Sasha shares practical strategies to play to your strengths.

Whether you have an ADHD diagnosis or simply find yourself constantly starting new projects only to abandon them, this chat will help you see your differences can be your superpowers.

Sasha's approach is all about embracing your individuality, creating systems and processes that work for you, and tapping into the support you need to thrive.

In this episode, you'll gain lots of great advice about making life easier and being kinder to yourself as a business owner.

Listen in on the player link below and connect with Sasha on social media on the links at the bottom of this post and let her know your thoughts on this chat.

Key topics and timings in this episode:

1:53 - Sasha's background as a life coach and small business mentor in the dog industry since 2020.

2:31 - Why Sasha set up her own pet business in 2015 and how her rescue work, especially with border collies, developed her practical skills.

4:59 - How finding a mentor in 2018 after a breakdown impacted her business and led her to step away from the training aspect of her dog business.

5:57 - Why Sasha decided to focus on coaching and community support and joined Epic Dog as their community manager.

6:44 - Supporting trainers in the 2020 lockdown and how this shaped her decision to expand her skills and qualifications to help business owners.

11:23 - How Sasha's ADHD diagnosis in 2021 shaped her training experience and inspired her to seek out the right qualifications for her coaching and mentoring.

14:56 - Sasha's advice on how to go about finding the right coach or mentor.

10:25 - Sasha's personal experience of mental health challenges and how she went about gaining a formal ADHD diagnosis.

24:12 - The three different types of ADHD and Sasha's approach to working with neurodivergent clients.

29:57 - Common challenges Sasha's clients face, like starting and losing interest in projects, experiencing Rejection Sensitivity Dysphoria, and feeling overwhelmed.

34:36 - Sasha's perspective on the diverse qualities her clients bring to their businesses and why a neurodivergent diagnosis can be empowering.

37:05 - Sasha's advice on finding the right ways to take care of yourself and your emotional wellbeing, and why it's okay to ask for support, whether through coaching or therapy.

39:24 - Why you don't need a diagnosis to access educational resources if you're relatiing with some of the topics Sasha talks about.

43:06 - Why it's okay to not be firing on all cylinders all the time and how your mental health can impact your capacity.

44:35 - How to connect with Sasha on social media if you'd like to learn more.

Links mentioned in this episode:

Find Sasha on Facebook: www.facebook.com/Coachingbysashalouisesmith

Sign up for Sasha’s newsletter here:

Is getting some press coverage something you’d love to achieve for your pet business?

You might see other people in the industry getting brilliant media coverage and wonder ‘how do they do it?’

Well, the good news is you don’t need a huge budget and a fancy PR company to appear in the media and make sure your business is seen.

In this podcast episode I’m sharing five simple steps you can follow to if you’d like to Get Your Pet Business in the Press.

There’s also a PDF you can download here that takes you through each step, with space for notes and ideas and additional resources.

Key topics and timings in this episode:

0.30 - Introduction to the episode and how to get the PDF download which walks you through each step.

2.00 - Why you don’t need a PR company or agency to get in the press.

3.13 - How getting in the press can help you grow your pet business.

5.22 - The difference in the number of people you can reach through media coverage versus social media.

6.26 - Case study Zoe Willingham.

7.15. - Step one - consider who you want to reach.

9.52 - Step two - think about where you would like to be featured.

13.27 - Step three - come up with a story idea.

20.10 - Step four - find the right person to pitch to - the one who is likely to be interested in what you have to say.

23.41 - Step five - write your pitch.

25.22 - Be prepared to have the journalist call as soon as you send your pitch.

26.54 - How to join my free Five Day challenge.

27.21 - How to stay in touch in my Free Publicity for Pet Businesses community.

Links mentioned in this episode:

Download the Five Steps PDF

Read How to prepare for an interview in ten simple steps

Sign up for the free Get Your Pet Business in the Press challenge taking place January 10th - 14th 2022.

Keep in touch in the Publicity for Pet Businesses Facebook community

When Michelle Burgess started a pet blog, Scruffy Little Terrier, so she could share her life as a new dog mum, she never imagined it would grow into a business.

That was back in 2014 and she’d just adopted Border Terrier pup Barney and in that time it’s grown from a hobby to a full time business.

Michelle sells amazing products for terrier owners from clothing to items for the home and she also has treats and goodies for terriers too.

She shares how she overcame the many hurdles that were in her way to launch a successful brand and how media coverage really helped her business grow.

Michelle has been on TV, on BBC Radio and had her products featured in Coast magazine TWICE.

In this podcast episode we cover her journey from having a blog that she started on a whim to an award winning pet brand.

Key topics and timings in this episode:

0.20 - what to expect in this episode

2.15 - Michelle’s background and how the blog started in 2014

7.16 - How having the blog helped Michelle with coping with her health issues

9.18 - Growing her blog into a business

13.53 - How Michelle grew a community of people who could buy her products from her blog

20.04 - Turning her blog from a hobby to a business where she was selling her products

24.57 - How Michelle went about gaining media coverage for her products

32.29 - Why it’s important to really think about the titles you want to target

40.16 - How securing press coverage has impacted Michelle’s business and her self confidence

47.15 - Michelle’s advice to anyone considering building a business - don’t compare, go at your own pace.

51.33 - Being part of a community and how this can support you through challenging times.

54.57 - What’s next for Scruffy Little Terrier

Links mentioned in this episode:

Visit her website: www.scruffylittleterrier.com

Find her on Facebook: www.facebook.com/ScruffyLittleTerrier

Follow her on Twitter: www.twitter.com/MichelleSLT

Check out Barney and Sandy on Instagram: www.instagram.com/scruffylittleterrier

Join the next Five Day Challenge: https://publicityforpetbusinesses.mykajabi.com/PublicityChallenge

Pitching to the press about your pet business can be daunting, especially if you’re doing it for the first time.

That’s why I created the Get Your Pet Business in the Press one to one sessions, where we’re able to work together on your pitch or press release.

The sessions are held on Zoom and by the end you’ll have your pitch ready, we’ll have some titles and writers to approach and in many cases, your press release will be written. 

In this podcast episode, I’m sharing everything you need to know about working together one to one.

Key topics and timings in this episode:

0.18 - Intro and details on the FREE Zoom Q and A taking place on November 30th at 1pm

2.08 - What is a Get Your Pet Business in the Press session?

3.49 - Getting your press release and pitch DONE on the session.

5.50 - Who the Get Your Pet Business in the Press sessions are for and the kind of people who have used them. 

7.06 - The two ‘work with me’ options, book an hour session or a day.

8.52 - Booking your day and time and what you get before the session to help you prepare.

9.28 - Why the Get Your Pet Business in the Press sessions are different to working with a PR company and a much more affordable price.

10.45 - What happens on the call.

11.32 - What happens after the call.

15.27 - Examples of the kind of results people have had from Get Your Pet Business in the Press sessions.

16.31 - How to decide whether you should book the hour session or half day.

26.09 - What is the impact of being in the press?

27.30 - How to book your session.

Links mentioned in this episode:

Find out more about the Get Your Pet Business in the Press sessions.

Adios Plastic in The Guardian

Adios Plastic in Pet Business World

Rebecca Walters in Oswestry Advertiser

Wendy Thomson in Warrington Worldwide

Wendy Thomson in the Warrington Guardian

Jo Milnes in Bridlington Express

Would you love to have professional looking graphics and imagery for your pet business feel unsure about taking the next step?

Investing in how your brand looks can help take you to the next level and get more people to know about what you offer.

But the whole ‘brand’ thing can feel uncomfortable.

You don’t want to feel like you’re taking yourself too seriously, and it’s something I've struggled with.

This week on the podcast I’m chatting to Alison Price from House of Henry, a graphic designer for the pet industry.

We’re exploring the different ways design can elevate your brand, boost your own confidence and bring more customers and sales.

Plus everything you need to know if you're thinking of starting to work with one, so you don't get overwhelmed.

Key topics and timings in this episode:

0.26: Introduction to the episode

2.31: Alison’s background

3.03: How graphic design can work for pet business owners

4.56: What graphic design ideas are working well for pet businesses right now

6.39: Lead magnets and how these can help wow potential clients

10.13: How professional design can make petpreneurs feel more confident putting their brands out there

15.09: Creating online brochures and magazines for awareness days and special dates

16.10: How to brief a designer

22.00: Why it’s important to find a designer you trust and who understands your brand.

25.08: How your brand can change as your business grows

30.00: Why having a designer doesn’t mean you can’t do work on your brand yourself.

33.21: Case study Sarah Jones from My Anxious Dog

37.02: How to find out more about Alison

Links mentioned in this episode:

Want to find out more about Alison and House of Henry?

Visit her website: https://www.houseofhenry.uk/

Follow Alison on social media @hourseofhenryuk on all platforms. 

Are you ready for Christmas yet?

The big day might be six weeks away but if you’ve a product or service you’re going to be promoting around Christmas, it’s time to start talking about it now.

In fact, if you want to get press coverage, it was time to start talking about it back in July.

That’s when all the big brands - think John Lewis and Marks and Spencer - showcase their festive creations.

When it comes to your own content on your website, in your e mails, and on your social media, you can leave it a little later though.

In this podcast episode I’m going to share simple ways to plan your Christmas content so you can chill out and enjoy the holidays.

Key topics and timings in this episode:

0.20: Can you believe there’s only six weeks to Christmas and why it’s time to get planning now.

2.10: Why it’s not to late for your blog, e mail and social media Christmas content.

2.43: Step one - decide on what you’re going to be marketing at Christmas.

3.38: Ideas to ‘Christmas up’ your current services and products with case studies from Emily Thomas and her Canicross bundles.

6.02: Step two - create core content around your Christmas product with case study from Michelle Burgess at Scruffy Little Terrier.

8.07: Case study Ali Smith from Rebarkable creating a Christmas workshop for puppies.

9.23: Step three - brainstorm your social media posts with a block of post it notes where you answer common questions, explain the benefits, share case studies and much more.

11.30: My Get Your Pet Business in the Press Christmas bundle ideas.

15.51: Schedule your social media posts for your Christmas offer and repeat them.

17.38: Step five - get some press coverage around your Christmas offer and what kind of things you can use for story ideas. 

20.45: My story ideas for 2022 Q and A on November 30th at 1pm - sign up here.

Links mentioned in this episode:

Check out Michelle Burgess Scruffy Little Terrier Christmas guide:

Ali Smith Rebarkable  has a Naughty to Nice workshop for puppy owners.

Emily Thomas K9TrailTime has Christmas stockings for active dogs and a Canicross starter course for people who want to get fit in 2022.

Join my free Facebook group, www.facebook.com/groups/publicitytipsforpetbusinesses  or follow me on social media @rachelspenceruk.

For tips on pitches and press releases check out this episode, What’s the difference between a pitch and a press release.

And you can learn how to write a press release in this episode, How to write a press release for your pet business. 

Would you love for your pet business to be the go-to pet business in your local community?

Maybe you have some support locally but you want to branch out and reach more people?

Perhaps you'd like to target people in your local community who aren’t on social media and be the talk of the town for all the right reasons.

If so you'll love this chat with American pet sitter Collin Funkhouser who shares the amazing ways he’s grown his pet business in his local community.

It all started as a side hustle but is now a full time job for Collin and his wife Meghan, plus they run an amazing podcast and community for pet sitters too!

From wearing clothes that scream Pet Sitter to securing hard to reach clients, to speaking at local colleges to being an authority in the US pet space, Collin shares loads of brilliant advice.

Key topics and timings in this episode:

0.18: Introduction. 

1.52: About Collin and his pet business . 

3.04: How the business started for Collin and his wife Meghan as a side hustle but ended up growing.

5.17: What it was like growing his pet sitting business at the beginning.

8.48: His challenge when it came to finding people who weren’t on social media.

13.41: The stumbling blocks they experienced at the beginning of their journey.

16.26: Starting the podcast. 

19.20: How the podcast has grown a community in the pet industry. 

23.46: How they decide what content to share on social media.

29.41: How their podcast had helped their face to face business.

32.21: Using their podcast to position themselves as experts in the industry.

37.22: The challenges facing pet businesses when it comes to putting themselves out there.

41.35: The importance of educating owners to build trust and help them feel reassured their beloved pet is safe. 

43.13: How being featured in the local newspaper helped Collin reach pet owners he’d been unable to find on social media. 

46.25: Collin shares his tips for getting in the media.

51.16:What’s next for Collin and his podcast and business.

52.59: Where can you find out more and connect with Collin.

Links mentioned in this episode:

You can find out more about Collin and Meghan’s Podcast here: www.petsitterconfessional.com 

Join them on Facebook and Instagram: @petsitterconfessional

Would you love to be the go to expert in your area of the pet industry?

For your name to be on the tip of people’s tongues when what you offer crops up in conversation?

Being known for what you do can help you stand out, bring you more clients and sales, boost your feeling of self worth and enable you to increase your prices.

And as long as you’re happy to put yourself in the spotlight, with a little focus it’s a lot easier than you think.

In this podcast episode you’ll learn seven simple ways you can become the go-to expert in your field.

Key topics and timings in this episode:

0.18: Introduction to episode

1.00: Get in touch if you’d like me to be a guest expert on publicity in your community.

1.45: What being the go-to expert means for you.

2.20: How being the go-to rescue dog expert helped Suzanne Gould build her self worth and put up her prices.

4.50: Decide on what you want to be known as an expert for.

8.38: Launch your core content platform, this can be a blog, vlog or podcast.

10.18: Put yourself forward as a guest expert in other people’s communities.

12.25: Carry out research or a study into a topic in your area of expertise or launch an awareness day.

15.02: Write a book and how easy it is to get published these days.

17.02: Get some press coverage where you talk about your area of expertise.

19.38: Speak at events and my terrible experience talking at Glee when I was a total flop.

21.00: Build up your expert status activities slowly. And get help if you can for public speaking! 

22.07: Final thoughts.

22.23: Don’t be scared to build yourself as an expert in an area where there are other experts. 

23.52: Be prepared to feel uncomfortable calling yourself an expert.

24.09: Connect with others in your area of expertise.

24.50: Persevere as it will pay off.

25.15: Keep a folder of wins to keep you going when you wobble.

26.28: Listen to my interview with Osmaan Sharif for further support. 

Links mentioned in this episode:

Osmaan Sharif - Get Out Your Way and put your pet business out there.

Niching with The Beagle Lady Kellie Wynn,

Spaniel specialist Hannah Antrobus Positively Pawsome Pups

Claire Lawrence interview: Barking Dog expert Claire Lawrence

Suzanne Gould interview: Rescue Dog Ranger Suzanne Gould

For more on pitching to podcasts, try this episode, How to pitch yourself as a podcast guest,

For guest blogging inspiration, try How to find people to collaborate with in your pet business. 

Find out more on Tracey's study on her website https://bestdoglearningandstuff.co.uk/

Learn about Write a Dog Book in 30 days course with Canine...

Were you at the recent Pet Industry Federation awards or are you thinking of applying in the future?

This podcast features interviews with hosts Alexandra and Nigel Baker from the Pet Industry Federation.

Plus winners Debbie Greaves from Barking Bags, Gemma Connolly from Scoff Paper, Steve Belgrau from The Pet Joint and Denise Lucas from The Green Poop Bag company who was shortlisted for the Sustainability Award.

Key topics and timings in this episode:

0.30: Introduction

2.36: Interview with Alexandra and Nigel Baker from the Pet Industry Federation

12.05: Interview with Debbie Greaves from Barking Bags - Winner of New Business of the Year

22.19: Interview with Gemma Connolly from Scoff Paper - Winner of Product Innovation - Dog

33.02: Interview with Steve Belgrau from The Pet Joint - Winner Cattery of the Year

36.53: Interview with Denise Lucas from The Green Poop Bag company - Shortlisted for Sustainability Award 

45.31: Conclusion and how to get press coverage from the awards 

Links mentioned in this episode:

Website - Pet Industry Federation http://www.petcare.org.uk/

Website - Barking Bags https://barkingbags.co.uk/

Website - Scoff Paper https://scoffpaper.com/

Website - The Pet Joint https://www.thepetjoint.co.uk/

Website - The Green Poop Bag company https://greenpoopbag.co.uk/

How to write a press release for your pet business

Download my free Press Release Template and guide

Do you run a local pet service business and are curious as to how having a podcast might be helpful?

If so, you will love this podcast episode with Greg Pattison from Great Paws dog training who hosts the Woofin Pawsome podcast.

Greg is proof that podcasts can play a vital role for those in the pet industry and he has used his to grow his business as a dog trainer in a really creative and interesting way.

His podcast brings an element of extra support to the pet owners he’s working with, and it’s been transformational for his business.

It’s helped him build a community with other pet professionals, attract more clients, generate lots of leads and bookings.

And it's helped inspire him to come up with programmes and packages for existing clients.

So if you're thinking of starting a podcast, Greg shares how it could work for you, plus loads of practical advice on how to get going.

Key topics and timings in this episode:

2.07: About Greg

2.42: About Greg’s podcast 

4.21: What promo did greg do before the podcast?

7.47: The promotional surprise benefits Greg found from doing a podcast 

11.40: How having a podcast has helped Greg build relationships with potential clients

13.58: How Greg first approached podcasts vs how he does them now 

16.58: How have guest podcasts benefitted the show?

20.04: How Greg is generous with his content in his podcast 

22.16: What’s the benefit of the podcast on Gregs business?

22.43: What impact has the podcast had on Greg's dog training business?

27.14: How Greg personally connects with podcasts 

31.04: What other pet professionals need to know about setting up a podcast?

37.32: When does Greg schedule his podcast and his advice to other pet businesses

40.57: What’s next for Greg and his podcast and business?

47.05: Where to find out more about Greg

Links mentioned in this episode:

Find out more about Greg on his website: https://greatpaws.co.uk/about-me

On Instagram: https://www.instagram.com/greatpawsne

On Facebook: https://www.facebook.com/greatpawsne

For Twitter: https://twitter.com/great_paws

And check out his podcast: https://greatpaws.co.uk/woofin-pawsome-podcast 

To learn more about podcasts you might enjoy the following episodes:

How to start a podcast with Ant McGinley

How to be the perfect podcast guest

How to pitch as a podcast guest

Are you thinking of going to Content Marketing expert Janet Murray’s Courageous Content Live event or buying the Courageous Content planner?

Janet is a social media and content marketing expert and the host of the Courageous Content podcast and helps small business owners be brave when it comes to sharing their work online.

Putting yourself out there can be scary, and her products and systems are designed to help entrepreneurs overcome this so they can attract more clients and make more sales.

Three years ago I found Janet’s podcast and it helped take me from being a clueless freelance who waited for the phone to ring to having a successful online business.

I’m an affiliate of Janet’s because having her in my corner has had a huge impact on my business.

In this podcast I’m sharing what to expect from her planner and event.

Key topics in this episode:

00.30: What is the Courageous Content planner?

2.40: What is the Courageous Content Live event?

3.19: Why we need to be courageous with our content

4.24: My personal experience of being scared of sharing content

6.50: What to expect from Janet

7.30: What you’ll learn inside the planner and the 4x4 method

8.41: How the planner can help you stay consistent

12.06: What to expect from the Live Event

13.26: What guests are at the event

15.10: What the impact of creating content consistently will be on your business

16:00: Come and say hi if you go and how to use the code CCLIVERACHEL

Links mentioned in this episode:

Use the code CCLIVERACHEL

Check out the Courageous Content Planner - an A4 desk planner packed with content ideas/prompts, planning templates, and checklists. 

Here's the link for Courageous Content Live - a virtual content planning event for coaches, creatives and entrepreneurs, taking place this November.

Listen to Jan's Courageous Content podcast

Are you looking to approach content creators to feature your pet business?

In this podcast episode, I'm talking about why thinking 'What's in it for them,' rather than 'What's in it for me,' will drastically improve your pitch success rate.

One of the exercises I do with my clients is to ask them to create a ‘wishlist’ of publications where they’d like to be published.

Regularly, people will get in touch and say, ‘I want to be in this magazine or on this podcast or work with this blogger.’

It might be a brand they’d love to collaborate with and they want to know the best way to approach it.

And the key to success is to think, ‘What’s in it for them?’ What is in it for the journalist, content creator or brand in featuring or working with you?

In this episode you'll learn how 'What's in it for them' works as a pitching approach, and how you can use it to improve your success rate.

Key topics and timings in this episode:

0.10 - Intro

0.30 - Pets Get Visible sponsors this episode - find out more here: Is my Pets Get Visible membership right for you?

2.01 - What 'what's in it for them' means

3.26 - Building and nurturing relationships

7.07 - Respecting time and value exchange

9.29 - Why you shouldn't be surprised if you're asked for money

10.00 - What is a value exchange?

13.21 - Using the personal touch in pitching

14.49 - Rachel's pitching examples

18.35 - Pitching examples from pet business owners Wendy, Kerry and Louise

23.46 - Conclusion and next steps

Links mentioned in this episode:

If you’d like a pitch framework, you can download my free podcast pitching guide here.

And for further, personalised support on your ideas, come and join Pets Get Visible.

Your first month is only £15 and you can get started here.

Is my Pets Get Visible membership right for you?

How to pitch yourself as a podcast guest

How to be the perfect podcast guest

Working with bloggers and influencers with Vicky Gunn

Best podcasts for the pet industry

Visibility lessons from Sunnyside Cottage

Would you love to get started with using interviews in your pet business content?

Chatting to industry experts and other pet professionals helps keep your marketing material interesting and fresh.

You bring a new face to your audience and it can help you build your following too.

In this podcast episode I’m breaking down everything you need to know if you want to start using interviews in your content marketing.

Key topics and timings in this episode:

2.28: Background to the idea for this podcast

3.20: What is an interview?

4.19: Why use interviews in your content marketing?

6.02: Examples of ideas

7.54: How interviews can get you time with people who might ordinarily charge a lot of money for sharing their expertise!

11.19: Different ways to use interviews in your marketing including repurposing and resharing at times when the topic is relevant.

15.37: How to find people to interview

18.03: How to carry out the interview, from using Zoom to real life to an old fashioned notepad and pen

21.37: What to do after the interview and how to promote the interview

Links mentioned in this episode:

Join my free Facebook group www.facebook.com/groups/publicitytipsforpetbusinesses and it would be great to see you there.

How to find people to collaborate with in your pet business content

How to start a podcast for your pet business

Get out your way and put yourself out there with Osmaan Sharif

How to get started with guest blogging in your pet business

Thinking of trying Pinterest for your pet business but not sure if it's worth the time and graft?

Well you will LOVE this podcast with Tori Mistick, a pet blogger, social media expert, business coach and all round pawsome dog mum.

Tori also has a podcast, Wear, Wag, Repeat and teaches petpreneurs how to make an impact on social media.

Pinterest has been a HUGE part of her growth and in this episode she shares everything you need to know to get started.

If you were on the fence about trying it, this episode will get you off that fence and on Pinterest.

Key topics and timings in this episode:

2.25:Who is Tori and what does she do?

5.45: Tori explains about Pinterest 

9.31: How would Pinterest work for pet product businesses?

13.02: How do Pinterest trends work?

16.23: How would Pinterest work for a pet service provider?

20.27: How do people interact with Pinterest?

22.59: The importance of keywords with Pinterest

26.12: Language that marketers use vs the language that pet businesses can use

27.24: How does Pinterest work for driving people to your website?

31.35: Tori shares if you have a weekly blog post what your Pinterest should look like 

34.44: Tori tells me how Pinterest has benefited her website traffic compared to other social media sites

38.21: How can you track the traffic from Pinterest

41.37: Tori’s advice to businesses sitting on the fence about Pinterest 

44.19: Where to find Tori 

Links mentioned in this episode:

Check out Tori's website www.wearwagrepeat.com to find out more about her podcast, courses and blog posts 

Follow here on Instagram: www.instagram.com/wearwagrepeat

Blog: www.wearwagrepeat.com

Podcast: www.wearwagrepeat.com/podcast

Online Courses: www.wearwagrepeat.com/courses

Instagram: www.instagram.com/tmistick

Facebook: www.facebook.com/groups/wwrlabs

Pinterest: www.pinterest.com/tmistick 

LinkedIn: www.linkedin.com/in/torimistick

Are you thinking of putting yourself forward to appear on a podcast but want to make sure you get it right?

Being a guest on a podcast is a brilliant way to reach hundreds or even thousands of potential clients in a really powerful way.

Because they’re listening to you, it helps you build a connection far quicker than they might experience from a social media post or a blog even.

You’re seen as a trusted source of information from the person who hosts the podcast and it’s vital that you get it right and make a good impression.

They’re giving you the privilege of being about to access their audience, and that’s the potential to connect with tens of thousands of people who had never heard of you before.

So you want to make a good impression so on International Podcast Day - September 30th - I’m sharing how to be the perfect podcast guest.

In this podcast episode there’s ten things to consider when you’re appearing on a podcast to make sure it’s a memorable experience for the host and the listener.

Key topics and timings in this episode:

0.18: Podcasts and how they can help you promote your business.

1.24: How I became a podcast addict and signed up for a programme after listening to podcasts for ten hours non stop!

3.22: Why we need to appreciate the opportunity from the podcast host as they are putting us in front of their audience.

4.03: International podcast day September 30th.

4.30: The ten steps to being the perfect guest.

4.31: It’s about their audience, not you.

7.02: Be conversational and chatty.

8.51: Look for visual cues from the host.

10.16: Be interesting and enthusiastic.

12.30: Prepare the key things you want to get across.

15.14: Have your bio and images ready.

16.51: Assume the listener has no idea who you are.

19.01: Check your sound and connection.

21.07: Shout about the episode.

24.12: Build a podcast library on your website.

Links mentioned in this episode:

Thank you to Chloe Nerina Fuller from the Assistance Dog Education project you can find out more about her podcast here. 

Pitching to podcasts? Try this episode: How to pitch yourself as a podcast guest here that goes into more detail. 

Want to start a podcast? Try How to start a podcast for your pet business with Ant McGinley

I’m throwing the spotlight on Marie Yates and the incredible work her organisation does to help people who are survivors of sexual violence on the podcast this week.

Marie’s the inspirational Canine Perspective founder, which works with rescue dogs that help people recover, heal, and rebuild their lives following terrible events.

You’ll hear about the rescue dogs that have helped people and how they helped a woman in her 80s who had never safely touched another human being. 

And about rescue dogs Reggie and Bruno, who were let down by their humans and how they cope with their experiences, embrace life, and learn to trust again.

Marie shares how the idea of Canine Perspective became a reality and the steps she took to make it all come together.

Discover how it’s lead to a book and a podcast (or rather pawdcast!) and what she hopes to achieve for her organisation going forwards.

It’s a feel-good listen, and I hope that you enjoy it. 

*Please do be aware that there is a reference to people who have been affected by sexual violence*

Key topics and timings in this episode:

2.15: Marie talks about her background

3.23: Marie's career before Canine Perspective

6.49: Marie talks about her published book

10.28: How her book idea evolved and she then became a dog trainer

14.05: Marie talks about the idea of Canine Hope and rescue dog Bruno

20.33: What feedback does Marie get from people that the organisation works with?

25.33: Marie shares how lockdown put the organisation on hold but what people can expect from them moving forward 

29.12: Marie's children's book ‘Luna's Woodland adventure’ 

30.36: Marie shares what we can learn from rescue dogs especially following the Coronavirus pandemic 

32.27: Marie tells me what she learnt from lockdown and how she became resilient

35.28: What’s next for Canine Perspective?

36.12: Where can you find out more about Marie and Canine Perspective?

Links mentioned in this episode:

Find out more about Marie and Canine Perspective on her website: www.canine-perspective.com

Would you love to get some press coverage for your pet business but when you try to think of a story idea you draw a blank?

You know what it is you do, how you help your customers and the transformation your services might bring.

With your products, it’s always so lovely to get positive feedback and of course, see pets looking dapper in your creations.

But when it comes to putting pen to paper and writing about YOU -   you freeze.

I know this from experience. Even though I've been a journalist since 1999, I’ve always written about other people, not me!

So when the tables were turned and I had to write my story, I found it really tricky.

One way I have found helps people when they’re struggling to share the personal story behind their pet business is to think of three different ‘moments.'

I'm sharing them in this podcast episode and I hope it helps spark ideas for your pet business.

Key topics and timings in this episode:

0.19 - Introduction to the podcast, why I'm covering different moments you can use to generate story ideas 

2.57 - How I found it hard to put myself out there so I understand how difficult it can be 

3.24 - Moment one - the Lightbulb moment, what is this and how you can use it 

4.06 - Lightbulb moment case study, Sarah Jones from My Anxious Dog

5.38 - Lightbulb moment case study, Julie and Peter Maxted Dog G8 

7.30 - Lightbulb moment case study, Karen Rhodes Luxury Dog Hampers 

9.07 - Moment Two - the Sliding Doors moment, what it is and how you can use it 

10.12 - Sliding Doors moment, Michelle Burgess Scruffy Little Terrier 

13.24 - Sliding Doors moment, Suzanne Gould Edinburgh Holistic Dogs 

15.04 - Moment three - the Turning Point moment what it is and how you can use it including my experience 

16.04 - Turning Point moment, Katie Guastapaglia Dogwood Adventure play 

18.43 Summary of the three moments 

19.18 - Where can you find me?

19.45 - Details of my new programme starting on the 21st September 2021 

Links mentioned in this episode:

Sarah Jones website www.myanxiousdog.co.uk

Julie Maxted website: www.dog-g8.com/

Julie Maxted podcast: www.publicityforpetbusinesses.co.uk/julie-maxted-pr-success/

Karen Rhodes website: www.luxurydoghampers.co.uk

Michelle Burgess website: www.scruffylittleterrier.com/

Suzanne Gould website:  www.edinburghholisticdogs.co.uk

Katie Guastapaglia website:  www.dogwoodadventureplay.com

My website: www.publicityforpetbusinesses.co.uk/

Links mentioned in this episode:

Have you been thinking of pitching to a journalist but feel a bit nervous as you're not sure what they look for in a story?

Would you love to learn what journalists want?

If the answer's yes you will love this week's podcast with Marie Carter Robb who is editor of Pets Magazine.

Marie has worked for newspapers including the Independent and the Guardian, and lots of women's magazines and local publications AND as a PR in the pet industry.

Then she decided to create her OWN magazine.

In this episode you'll get a great insight into what makes a story plus have the potential to pitch to Marie - because you'll discover what she wants!

Key topics and timings in this episode:

1.50: Introduction 

2.57: About Marie Carters background

5.50: Marie Carters talks about setting up Pets magazine 

8.05: What does Marie look for when pet brands approach Pets Magazine?

13.12: What other dogs does Marie have?

16.44: Marie talks more about the issues she likes to cover and feels strongly about 

19.19: What regular slots does Marie have in Pets Magazine

21.47: Marie explains what dog trainers or cat groomers should consider if they want to be featured in Pets Magazine

23.36: Marie tells me the strangest product she’s ever reviewed 

25.03: Marie talks about the effective of the pandemic and the rise in dog abandonment as people go back to work 

29.22: Marie gives me her advice for pet businesses who are feeling resistant to promoting themselves 

32.37: Where can you contact Marie 

Links mentioned in this episode:

Marie's website: Pets Magazine website

Follow Marie on LinkedIn: Marie Carter Robb on LinkedIn

Learn how to get your pet business in the press in my coaching programme: What to expect from the Get Your Pet Business in the Press Programme

Would you love to raise the profile of your pet business but feel your so busy trying to spin a hundred different plates that you just wouldn't be able to find the time?

If the answer is yes then I think you'll be inspired with this podcast episode with Emily Thomas who runs two pet businesses.

Emily is one of the busiest and most productive people I know.

She runs a hugely successful Canicross equipment business, K9TrailTime and travels across the country to events.

Emily also runs a hydrotherapy centre when she lives in Gloucester along with her business partner.

And in the last nine months we've been working together on raising her profile.

She's done an incredible job, featuring in several national newspapers, in magazines and lots more.

Emily shares how she fitted it in her hectic schedule in this episode and her advice for other pet professionals when it comes to getting your name out there.

Key topics and timings in this episode:

2.48: Emily Thomas talks about her background

5.48: In person events and how they impacted on Emily’s business

7.26: How Emily found it not being able to attend Canicross events for 18 months during lockdown

9.45: Emily talks about the relationships she’s built with customers through her business 

10.35: What compelled Emily to take part in my Free publicity challenge in 2021 and how she found it 

16.22: Emily shares how she managed her publicity before joining the challenge admitting to having no structure or plan 

18.09: The range of publications Emily has been featured in

24.36: Emily tells me how long achieving publicity has taken her

26.58: The impact of the press coverage for Emily’s business 

30.06: Emily shares her experience of imposter syndrome 

31.48: Emily’s advice to a person who is on the fence about focusing on press coverage

34.53: We talk about FOMO and how it can motivate pet businesses to want to get press coverage 

36.15: Emily gives her top tip for getting publicity 

39.29: Emily shares what the future holds for her pet business 

41.43: Emily talks about the 52% increase of sales she experienced in 2021 

Links mentioned in this episode:

Emily's feature in The Sun and with Victoria Pendleton story

Emily's feature in the Daily Mail.

Her website K9TrailTime

Her website Canactive

Would you love to learn how to get press coverage for your pet business in five days?

If the answer is yes then I’m so excited to invite you to my free five day challenge to help you do exactly that and it's happening next week!

The Get Your Pet Business in the Press challenge is taking place on Monday 30th August to Friday September 3rd.

Inside you’ll learn everything you need to get your pet product or service in the media, ranging from local titles to huge pet magazines.

In this podcast episode I’m sharing all you need to know about the challenge and what you can expect to achieve from taking part.

Key topics and timings in this episode:

0.49: Intro to the five day Get Your Pet Business in the Press challenge and how you don’t need to have a fancy PR company to get in the press.

1.34: How the challenge works and what you will learn, short video in the morning, 20 minute task and an evening live at 6pm.

2.52: Why now is the easiest time for you to get press coverage.

5.18: How you’ll learn to be your own PR in the free five day challenge.

6.05: The main focus of the five day challenge - media coverage in newspapers, magazines, TV and radio.

7.24: Examples of the outlets people in the challenge have been featured from the Daily Mail to Radio 2.

8.17: The difference between publicity and social media.

12.04: What kind of outcomes you can expect to see from raising your profile.

16.07: How to sign up for the challenge.

16.57: What will happen on each day of the challenge.

18.12: Challenge success stories, Jesse Graves, Liza Edwards, Louise Humphrey, Karen Rhodes, Gina Grandfield, Rikki Sullivan.

21.53: What you need to do to take part.

23.50: The challenge prizes.

Links mentioned in this episode:

Sign up for the challenge: https://publicityforpetbusinesses.mykajabi.com/PublicityChallenge

How Karen Boyce secured 30 pieces of press coverage in six months,

How to write a press release for your pet business

Hiring a PR company versus learning how to do it yourself.

Are you struggling to get your pet business found on Google?

Maybe Google just doesn’t know that you exist?

Don’t worry I have exactly what you need in this week’s podcast with SEO and website optimisation expert Malcolm Maybury.

Find out how to go from being invisible on Google search to ranking at the top of the search he’s sharing the secret to keywords, website optimisation.

Plus what you can do to improve your website to make Google love it, in a simple easy to understand way.

Key topics and timings in this episode:

2:20: Background to 360spin.com

3:38: What businesses Malcolm works with

4:35: What challenges does 360 spin help to solve 

5:46: How does Malcolm help small businesses 

7:30: Keywords and how they can be used 

8:37: Mistakes small businesses make with digital marketing

9:31: Can small businesses salvage their website?

12:00: The steps you can take to be found on Google 

19:00: How to use keywords to make your website visible 

21:10: How reviews can be used to boost your rankings 

27:52: How can blogging help 

29:20: What should your website look like?

30:36: How to post to Facebook without being penilised

33:00: The positives of working with a professional for digital marketing 

36:54: How Google can demote rankings if loopholes have been used 

37:56: What to do when you work with an expert

38:40: Where to find out more about Malcolm 

Links mentioned in this episode:

Malcolm helps small and big businesses across the UK improve their searchability on Google, and you can find out more on his website, 360Spin.com 

How blogging can help your pet business

How to get your pet business found on Google with Rosie Robinson,

Do you love listening to podcasts and dream of starting one of your own?

Podcasting has grown massively, particularly since lockdown, and there are currently over 2 million podcasts available to tune in to.

That’s a massive jump from just 500,000 in 2018, according to research by Podcast Insights. 

Another study by Statista found 16 million people in the UK were podcast listeners.

Having a podcast is an ideal way to give people an insight into who you are, and share your ethos, values and expert knowledge.

And starting one honestly isn’t that difficult. 

This week on the podcast we have Ant McGinley, the King of Podcasting, explaining all you need to know if you’re thinking of launching one yourself.

Ant mentored me to launch this podcast, and introduced me to the podcasting world at his awesome event Pods Up North and I am so so excited to have him on the show.

Key topics and timings in this episode:

0.30: Introduction to what to expect from this episode

2.05: Background to how Ant has supported me in creating the podcast

3.36: Ant’s background and how he got into podcasting.

6.54: How anyone can have their own show and how there isn’t a barrier to entry now.

7.29: Why should you start a podcast in the first place?

10.39: What the podcasting community is like and how podcasters support one another.

13.02: How having a podcast can help you grow your business.

19.04: Why podcasts make people feel like they know you. 

22.54: Ant shares advice for new podcasters Ali and Sarah on things to focus on in their upcoming shows.

29.44: The basic kit you need to get started with your podcast.

36.43: How simple it is to record a podcast on a phone with the Rode reporter app. 

38.50: How podcast hosting platforms work.

44.47: How Facebook has plans to be a podcast provider in the not too distant future.

46.22: Finding the right style for your podcast - should you do a solo, interview or a mix?

51.20: How one of Ant’s colleagues managed to get a message from Russell Crowe thanks to their podcast.

56.31: Using your podcast to approach experts and people you would love to learn from.

57.24: Why having a podcast can help you rise above the many people who claim to be an expert on the internet as people can listen to you demonstrating your expertise.

60.39: How having a podcast means you can give as much time as you want to sharing stories, knowledge and interviews rather than being cut off on the radio!

1.02.13: Essential elements of a podcast.

1.06.13: What is success for a podcast?

1.10.26: Where to find out more about Ant.

Links mentioned in this episode:

Find out more about Ant's new mentoring community at https://podcasterhq.net/

Follow Ant on social media @antmcginley and his event, Pods Up North @podsupnorth. 

Would you love to secure press coverage for your pet business and need some story inspiration?

You’ll find plenty in this blog post and episode of the podcast where I’m sharing my top 20 favourite stories from five years of helping clients get in the press.

To celebrate the 200th episode of the Your Pet Business Content, Your Way podcast, I’ve rounded up a selection to show what journalists look for.

Since I began working with small businesses supporting them with approaching the media, there have been over 1,000 pieces of coverage.

From local outlets to the BBC Breakfast sofa and This Morning, I hope listening and reading these examples will show you what’s possible.

And if you’d like to chat about working together, head to the ‘work with me’ section for a range of options to suit all budgets.

Listen to this episode or head to my website to read many of the examples in the blog post here: https://rachelspencer.co.uk/top-20-pet-business-stories/

Key topics and timings in this episode:

2.28 - How this podcast started at Publicity for Pet Businesses.

3.53 - What made me train as a coach.

7.00 - How you can pitch to the press yourself and why I feel so passionately about showing business owners how to do this.

8.03 - Story number 20 ‘Meet Carla Finzel, the district nurse for pets.’

9.40 - Story number 19 ‘Kate Taylor on why dogs should be allowed everywhere like children.’

12.20 - Story number 18 ‘Karen Boyce the puppy queen of Wales.’

13.38 - Story number 17 ‘Doreen Potter, the Cumbrian dog trainer giving Romanian rescues a home.’

15.07 - Story number 16 ‘Supporting your cat coming out of lockdown with Wendy Thomson in the Warrington Guardian.’

16.14 - Story number 15 ‘Katie Gwilt The Kat Lady in Total Grooming.’

18.23 - Story number 14 - ‘Helen Motteram on the mental health crisis facing our dogs in the Daily Mirror.’

20.14 - Helen Motteram shares what it’s like to be on the BBC Breakfast sofa.

22.11 - Story number 13 - ‘Caroline Wilkinson as a doggy agony aunt in the Guardian.’

23.02 - Caroline on how publicity has helped her business.

24.09 - Story number 12 - ‘Not all breeders are Cruella De Vil with Rebecca Walters.’

25.23 - Rebecca talks about what it was like being in the press sharing her mission.

29.15 - Story number 11 - ‘How to train your dog for social media stardom with Kerry Jordan.’

30.15 - Kerry talks about being in her local lifestyle mag Cumbria Life.

31.33 - Story number 10 - ‘A crisis can bring out the best in us - Suzanne Gould.’

32.44 - Suzanne talks about how being in the spotlight has helped her stand out as a dog trainer.

36.16 - Story number 9 - ‘Meet lockdown hero and Menopaws story Louise Humphrey.’

37.31 - Louise shares how PR has positioned her as a pilates and canicross expert.

38.29 - Story number 8 - ‘Jo Sellers on being a prisoner in her home in Take a Break.’

39.52 - Jo on what it was like being in a real-life women’s magazine.

41.20 - Story number 7 - ‘Emily Thomas why more people are turning to canicross and lots more.’

42.56 - Emily on raising her profile as an authority in canicross.

44.52 - Story number 6 - ‘Meet Zoe Willingham - the animal lover who lives with over 100 pets in the Daily Mirror.’

47.38 - Zoe shares what it’s like to be in the press.

49.27 - Story number 5 - ‘Becky Baker on The One Show and post-puppy blues.’

50.54 - Becky on why you’ve just got to ‘go for it!’

52.09 - Story number 4 - ‘Sarah Jones and her mission for dogs in yellow to get the space they need in the Daily Mirror.’

55.23 - Sarah shares what being in the media has done for anxious dogs.

56.07 -...

How much should you give away for free?

In the digital age, when we have so many ways to communicate and so many marketing platforms, and so much noise, how do you stand out?

Using content marketing to share your knowledge in your given field is a way of building that know, like and trust.

It can be hard to know how much you should be sharing, and striking a balance is important.

In this episode I cover some of the common questions around working for free and giving away advice for free.

There are examples from pet business owners, plus some of my personal experiences, and I share how my mindset has changed on this topic.

Key topics and timings in this episode:

0.30: The debate around how much we should share for free.

1.07: My experience of working for free and having a fixed mindset around the topic.

3.33: Why I changed and the different ways I will work for free.

5.50: Why work for free in the first place? The benefits of working for free.

6.57: The customer experience and how having free content on your website on the topic you specialise in can make people choose you.

11.17: Working for free and publicity - if you’re being in an article, chances are you will be working for free.

12.17: Case study Sue McCabe from Muttamorphosis and being featured on the BBC.

13.19: Case study Zoe Willingham and the free Dog Pub challenge.

15.37: How much advice should you give away for free in your content? 

17.27: Press release example and how that has led to people booking my Power Hours.

19.44: Will people use your free content and not book with you? 

20.33: Why people will always want more personalised advice.

23.06: Case study Helen Pritchard LinkedIn expert.

25.52: How sharing free advice can ensure you’re the. Go-to person.

27.13: How many touchpoint does someone need to buy from you? 

28.00: Conclusion, why I believe you should be generous with the advice you share.

Links mentioned in this episode:

If you enjoyed this episode, you might like

Getting started with LinkedIn for your pet business with Heleh Pritchard

How to write a press release for your pet business

How to create an effective content strategy for your pet business

How to get your pet business found on Google

Join my FREE publicity challenge

Is your feeling of not being good enough holding back your business? 

Maybe you’re always worrying that people will find out you’re not the expert and you’re constantly thinking ‘who am I to say this?’ 

Perhaps you’re worried about what people will say or criticise something you’ve said?

If you were nodding away to any of that then this week’s podcast with performance and mindset coach Osmaan Sharif is a must-listen to help you get out of this way of thinking.

Discover why reframing your mindset to how you’re helping people is key to ditching those mindset gremlins!

Key topics and timings in this episode:

1.51: Introduction 

2.28: About Osmaan

5.16: Osmaan’s advice for businesses wanting to grow but feeling held back by their mindset

7.13: Accepting you need to get yourself out there to help others

10.33: Osmaan shares how you don’t have to wait for the perfect moment in business 

13.03: Osmaan’s advice for worrying about what people think of us 

16.27: Osmaan shares why you need to be the guide to your customers not the hero

19.36: How your experience from your previous career is still valid in your new business

22.07: How to put yourself out there

24.53: Osmaan talks about imposter syndrome

33.08: How the Rapid Transformation Formula works

36.59: How to overcome feelings of overwhelm and tiredness 

41.26: How recognising your goals can help win publicity 

45.36: Osmaan’s advice for when we’re putting the breaks on ourselves 

50.08: How to explore negative feelings 

52.28: Where to find out more about Osmaan 

Links mentioned in this episode:

Take the quiz on Osmaan's website:  www.rapidtransformation.co.uk

Tune into the podcast: https://www.rapidtransformation.co.uk/podcast/

Are you thinking of starting a small business?

Or maybe you've started one recently and have chosen this episode for some wisdom?

This month marks 15 years since I first went freelance and I'm sharing what I've learned and the mistakes I've made.

Starting out on your own is scary, and to say running your own business is a rollercoaster doesn’t even begin to describe it!

Since 2006 when I left my staff job there has been huge changes in the media, my business and my personal life too.

Lots of lessons have been learned, some good, some bad, and in this podcast I’m going to explore 15 of them.

It’s in the hope that you will find them helpful, it’s warts and all, and I hope it will help you avoid some of the mistakes I have made.

Key timings in this episode:

0.30: Celebrating 15 years as being self employed and intro to the episode.

2.15: If it’s your first listen, do please go and check out some of the more practical ones in the links at the bottom with advice on what to do if you want to raise your pet business profile.

2.55: Why being self employed isn’t for everyone.

3.55: Why you have to put faith in yourself.

3.59: How I came to be self employed in 2006 after quitting my job on a boozy hen night.

10.14: Why social media isn’t everything and what life was like before it!

13.57: Being determined and how that will help you as an entrepreneur.

16.12: Why it’s ok to be yourself and why it took me ages to figure this out.

20.53: Why it’s important to be generous and pay it forward.

24.58: Why you shouldn’t rely on one client or one income stream.

25.14: Embracing change rather than being scared of it.

30.29: It’s ok to ask for help.

32.59: Build a community around you of people who have your back.

35.29: Work with people who share your values and who value you.

39.23: Learn how to spot the red flags.

41.40: Don’t be afraid to do things differently.

44.06: Take time off for the things that matter.

47.32: Why it’s fab to be the captain of your own ship.

49.33: How to keep in touch and how you can work with me.

Links mentioned in this episode:

How to use awards to get publicity for your pet business:

https://www.publicityforpetbusinesses.co.uk/kirsty-skeates-awards/

How to pitch to podcasts:

https://www.publicityforpetbusinesses.co.uk/podcastpitch/

How to pitch to guest blogs:

https://www.publicityforpetbusinesses.co.uk/guest-blogging-pet-business/

How to write a press release:

https://www.publicityforpetbusinesses.co.uk/how-to-write-a-press-release-for-your-pet-business/

Blogging for pet businesses:

https://www.publicityforpetbusinesses.co.uk/blogging-for-pet-businesses/

Facebook group:

https://www.facebook.com/groups/publicitytipsforpetbusinesses

Free Publicity Challenge:

https://publicityforpetbusinesses.mykajabi.com/PublicityChallenge