Explore every episode of the podcast Your Path to Book Publishing

What is an author brand really built on?

This episode of Your Path to Book Publishing pulls together key insights from the recent author branding series, including lessons inspired by conversations with Jill Schulman, author of The Bravery Effect, and branding expert Ty Schmidt. 

At the center of the discussion is a simple but important truth: an author brand is not built only through visuals, content, or visibility. It is built through reputation, relationships, clarity, and consistent action over time. 

The episode explores why a book often acts as an ambassador for an author’s brand, why genuine engagement matters more than passive posting, and why many authors delay meaningful progress by telling themselves “someday.” It also offers a reminder that author branding is often a messy process, but that does not mean something is going wrong. In many cases, the mess is part of building something real. 

By the time you finish listening, you’ll learn:

•  Why reputation is one of the strongest foundations of an author brand 
•  How relationships help shape visibility and long-term trust 
•  Why authors need to move beyond “posting and ghosting” 
•  How “someday” can quietly delay a book and brand for years 
•  Why authors should think of themselves as the guide, not the hero, in their readers’ journey 

For authors who have been thinking about their brand but are unsure where to focus, this episode offers a practical invitation: choose one takeaway and apply it. A stronger author brand is built one decision, one relationship, and one action at a time. 

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

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Building an author brand can feel messy.

You are trying to figure out how your brand connects to your book, how your book supports your brand, and how to actually show up online in a way that feels clear, consistent, and real.

In this episode of Your Path to Book Publishing, Zach talks with Ty Schmidt about what actually helps people pay attention to your brand. Together, they unpack why branding is not just about graphics, logos, or posting content. It is about the relationships and reputation you build over time and what people come to know you for.

Ty shares insights from her background in journalism, social media, and brand-building, along with practical advice for authors who feel overwhelmed by all the different platforms and pressure to do everything at once.

By the time you finish listening, you’ll learn:

• Why relationships and reputation are such a powerful part of author branding
• How to get clearer on who you are and what your brand stands for
• Why authors do not need to be on every platform to build momentum
• How to engage online in a way that actually builds connection
• Why “posting and ghosting” is not enough if you want people to remember you

Ty also shares a simple but challenging question authors should ask themselves: Who are you in 12 words or less? That clarity can become a foundation for how you show up online, communicate your message, and connect with the people you want to serve.

If you have been overthinking your author brand or feeling like you need to do more before you can start, this episode is a helpful reminder that progress matters more than perfection, and that sometimes the best place to begin is by choosing one platform, one message, and one way to start showing up consistently.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

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What does bravery really look like for authors?

In this episode of Your Path to Book Publishing, Zach talks with Jill Schulman, author of The Bravery Effect, about fear, uncertainty, and what it takes to keep moving forward as you write, publish, and build your author brand.

Jill shares her journey from researching bravery in graduate school to publishing her book, growing her brand, and opening doors to more speaking, PR, and thought leadership opportunities. Together, Zach and Jill unpack why fear is not always a sign to stop. Often, it is a sign that what you are doing matters.

By the time you finish listening, you’ll learn:

• How publishing a book can strengthen your author brand
• Why fear and uncertainty are a normal part of the process
• How Jill’s book helped create more visibility and opportunities
• Why “someday” can keep authors stuck longer than they realize

If you have been waiting to feel fully ready before moving forward with your book, this episode is a reminder that bravery is not the absence of fear. It is taking the next step anyway.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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If the phrase author branding feels vague, overused, or like it only applies to logos and visuals, this episode will help you think about it in a much more practical way.

In this episode of Your Path to Book Publishing, Zach introduces a new series on author branding and explores what branding really means for nonfiction authors. He shares lessons from his own career, personal stories, and examples from authors he has worked with to explain why your brand is not just about visuals. It is about your reputation, your message, and what you want people to remember about you.

This episode is especially relevant for coaches, consultants, speakers, and thought leaders who want to think more clearly about what they want to be known for as they write, publish, and market their book.

In this episode, you’ll learn:

• Why author branding is more than logos, visuals, and taglines
• How to think about what you want to be known for as an author
• Why reputation and messaging are such an important part of your brand
• Why being memorable matters in book publishing and book marketing
• How your brand can evolve over time as your clarity grows
• A simple question to ask yourself as you think about your author brand

Many nonfiction authors spend a lot of time thinking about their book, but not enough time thinking about the reputation and message behind it. This episode will help you start thinking more intentionally about your author brand and how it connects to your book publishing journey. 

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

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 If you’ve been thinking about writing, branding, and marketing as separate parts of the author journey, this episode will help you see how connected they really are.

In this episode of Your Path to Book Publishing, Zach reflects on key insights from his recent conversations with Emily Crookston and Denise Thomas to show how book publishing, author branding, and book marketing influence one another. He explores the role of clarity, vulnerability, trust, relationships, and long-term strategy in building a stronger nonfiction book and author platform.

In this episode, you’ll learn:

• Why clarity matters early in the author journey
• How collaboration, interviews, and Artificial Intelligence (AI) can help strengthen your book
• Why vulnerability and storytelling make your book more relatable
• How your book can strengthen your brand and build trust
• Why relationships often matter more than authors expect in book marketing
• Why marketing is not just a launch sprint, but a long-term marathon

Why this episode matters

Many nonfiction authors think of publishing, branding, and marketing as separate steps. In reality, each one shapes the others. This episode will help you think more strategically about your author journey so you can build a book that supports your bigger goals

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

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If you’ve ever wondered whether you should write your book yourself, hire help, or use AI in the process, this episode is for you.

In this episode of Your Path to Book Publishing, Zach talks with ghostwriter and author Emily Crookston about what it really takes to turn your ideas into a strong nonfiction book. They explore how ghostwriting, collaboration, strategy, and AI can all play a role in helping authors create a book that reflects their voice and supports their bigger goals.

This conversation is especially relevant for coaches, consultants, speakers, and thought leaders who want to write a nonfiction book but are unsure what kind of support they need.

What You’ll Learn

•  What ghostwriters actually do 
•  How to decide whether to write your book yourself or get help 
•  How AI can support your writing process without replacing your voice 
•  Why your goals should shape your book development process 
•  Why clarity and strategy lead to a stronger book 

Resources & Links

The Pocket PhD: https://www.thepocketphd.com/
Unwritten: https://www.thepocketphd.com/unwritten-book/
LinkedIn: https://www.linkedin.com/in/emilycrookston/
Write and Rise: https://thoughtful-budget-258.notion.site/Write-Rise-The-Newsletter-for-Authorpreneurs-2ae88c6705eb808b814dcf78d5414ee3?source=copy_link

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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Many aspiring nonfiction authors hope that publishing a book will open new doors for their career.

But what actually happens after you publish a book?

For many coaches, consultants, speakers, and thought leaders writing a nonfiction book, publishing is about more than becoming a published author. It’s about building authority, strengthening credibility, and creating new opportunities to grow a personal brand or business.

Yet many aspiring authors still wonder:

Will writing a book actually help grow my brand?
Will publishing a book lead to speaking opportunities or new clients?
And how do authors turn a book into something that continues creating impact long after launch?

In this episode of Your Path to Book Publishing, Zach Kristensen sits down with Denise Thomas, executive communication coach and author of The Only One in the Room, to talk about her real-world experience writing and publishing her nonfiction leadership book.

Denise shares what it was like moving from the idea of writing a book to becoming a published author—and how the book has already influenced her author brand, leadership work, and speaking opportunities just months after its release.

In this episode, you’ll hear about:

• Denise’s journey writing and publishing a nonfiction book
• How publishing a book can elevate your authority and credibility
• The role relationships play in supporting a successful book launch
• How Denise used print-on-demand book publishing and e-commerce to sell books directly to readers
• Why organizations often purchase books in bulk for leadership development and professional growth

Denise also shares advice for aspiring nonfiction authors who feel called to write a book but aren’t sure where to start.

Coming Next

Next week’s episode features ghostwriter and author Emily Crookston, where we’ll discuss:

• Working with a ghostwriter to write a book
• How authors can get their ideas onto the page faster

The evolving role of AI in the book-writing process

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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Many aspiring nonfiction authors think the journey is simple: write the book and publish it.

But book publishing is only one phase of a much bigger author journey.

In this episode of Your Path to Book Publishing, Zach Kristensen reviews the five phases every author navigates and explains why understanding the full picture can help you make better decisions about your book, your brand, and your long-term goals as an author.

The 5 Phases of the Author Journey

1. Book Development – Writing the book, defining your ideal reader, and shaping a clear message.
2. Book Publishing – Choosing between self-publishing, traditional publishing, or hybrid publishing.
3. Author Branding – Clarifying what you want to be known for and the problem you help your audience solve.
4. Launch & Marketing – Planning how your book reaches readers and supports your larger goals.
5. Beyond the Book – Using your book to open doors to speaking, coaching, consulting, and other opportunities.

What’s Coming Next

This episode marks the beginning of a four-part series on the Author Journey.

Next up:

• An interview with Denise Thomas, author of The Only One in the Room
• A conversation with a professional ghostwriter about writing support and using AI thoughtfully
• A final episode pulling together insights and answering listener questions

If you're writing a nonfiction book—or thinking about becoming an author—understanding these phases can help you move forward with greater clarity and strategy.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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After 130 episodes, it’s time for an evolution. In this episode, I’m pulling back the curtain on why we are shifting the format of the show and how these changes are designed to help you—the nonfiction author—navigate the "team sport" of publishing with more clarity and real-world insight.

In This Episode, You’ll Discover:

• The Power of the "Team Sport": Why going it alone is the hardest way to publish and how a team of experts elevates your brand.
• Why Failure is a Teacher: Why I’m committed to sharing the "real-time" struggles and setbacks of the authors I work with, not just the highlights.
• The New 4-Part Monthly Format: A breakdown of how each month will now be structured to provide a 360-degree view of the publishing process.

The New Monthly Roadmap

Starting March 16th, every four episodes will follow a specific theme (e.g., Marketing, Ghostwriting, Editing) using this flow:

1. Episode 1: The Foundation – A solo deep dive where I share my personal insights and what you need to consider regarding the month's theme.
2. Episode 2: The Author’s Journey – An interview with an author I have personally worked with. No fluff—just real stories of their current struggles and successes.
3. Episode 3: The Expert’s Lens – I’ll bring in the pros (editors, ghostwriters, marketers) to fill the gaps and share technical expertise I don't provide alone.
4. Episode 4: The Recap & Listener Q&A – We’ll pull the insights together and answer your specific questions about the topic.

Key Quotes from the Episode

"A book is a team sport. No matter how hard or how smart you are, you need the expertise of others to produce a book people actually want to read.

What’s Next?

• Mark Your Calendars: We are taking a brief break next week (look out for a possible preview!), and our first official themed series kicks off on March 16th.
• Get Involved: We are bringing back the Q&A segment! If you have questions about writing, publishing, or building your brand, I want to hear them for our Episode 4 recaps.

Share the Love: Know a fellow speaker, consultant, or coach who is ready to write their book? Share this episode with them and help us spread the word about the new format!

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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Almost every nonfiction author says it at some point:

“I want to be a New York Times bestselling author.”

It sounds ambitious. It sounds impressive. It sounds like the gold medal of publishing.

But in this episode of Your Path to Book Publishing, the conversation goes deeper than the badge.

Because bestseller status isn’t a trophy. It’s a tool.

And tools only matter if they serve the right purpose.

This episode explores what bestseller status can actually change — and what it doesn’t automatically fix. It breaks down the difference between major lists like the New York Times and USA Today, category-based Amazon rankings, and what those signals truly mean in the marketplace.

More importantly, it reframes the core question nonfiction authors should be asking:

Not “How do I hit a list?”
 But “What is bestseller status supposed to unlock for me?”

Listeners will discover:

• Why bestseller status functions as a credibility signal
• What it can realistically influence (speaking, positioning, authority)
• What it does not guarantee (business clarity, revenue systems, long-term sales)
• Why some bestselling authors still struggle after launch
• The strategic question every coach, consultant, and thought leader should answer before pursuing a list

If you’re considering a bestseller strategy — or simply wondering whether it’s worth it — this episode offers a clear, strategic perspective rooted in long-term thinking.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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Many nonfiction authors believe the first milestone of writing a book is finishing a draft.

It’s not.

In this episode of Your Path to Book Publishing, we explore the often-overlooked stage that determines whether your writing flows, your publishing decisions make sense, and your marketing actually connects.

If you’ve ever felt overwhelmed by too many book ideas…
If you’ve rewritten the same chapter multiple times…
If you’re unsure who your book is really for…

This episode addresses the real issue underneath those frustrations.

Because most authors don’t have a productivity problem.
They have a positioning problem.

And without solving that first, the rest of the author journey — from book development to publishing to marketing — becomes harder than it needs to be.

Inside this episode, you’ll discover:

• Why “having too many ideas” is often a warning sign
• The hidden phase of the author journey most writers skip
• How lack of clarity quietly slows down writing and decision-making
• A simple way to test whether your book concept is strong enough to move forward

If you want to write faster, publish smarter, and build a nonfiction book that actually lands with readers, this episode will help you rethink where the journey truly begins.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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Feeling stuck at the starting line of book publishing is more common than most authors realize.

In this episode of Your Path to Book Publishing, the focus is on the real reason aspiring nonfiction authors feel overwhelmed before they even begin — and why trying to jump straight into writing, publishing options, or marketing is often what keeps them stuck.

Instead of rushing into tactics, this episode reframes the starting point of the author journey around orientation before execution. It walks through the two foundational questions every author must answer before choosing a publishing path, building a platform, or writing a single chapter.

Listeners will learn:

• Why “where do I start?” isn’t a motivation problem — it’s a context problem
• How skipping clarity leads to overwhelm, comparison, and stalled progress
• The difference between movement and meaningful progress
• The two questions that quietly guide every successful author journey

This episode is especially helpful for coaches, consultants, speakers, and thought leaders who know they want to write a book — but feel unsure how to begin without wasting time or making costly mistakes.

🎧 Key Topics Covered:
Book publishing for beginners, author mindset, nonfiction author journey, book clarity, writing a nonfiction book, book publishing strategy, getting started as an author

If starting has felt harder than expected, this episode provides the grounding and clarity needed to move forward — without pressure, panic, or perfection.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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What Really Happens on Book Launch Day (A Real Hybrid Publishing Case Study)

Book launch day doesn’t always go the way authors expect.

In this episode of Your Path to Book Publishing, we share a real-world case study from the January launch of Connected Deeper by Richard L. Godfrey and Christine Lavulo—a launch that hit unexpected issues the moment the book was supposed to go live on Amazon.

Instead of celebrating launch day, the book was still in preorder, shipping dates were wildly off, and buyers were already asking questions.

This episode breaks down what happened behind the scenes, how the issue was handled, and what nonfiction authors need to understand about launch-day realities.

In this episode, you’ll learn:

• Why something going wrong on launch day is more common than authors expect
• How a hybrid publishing setup can protect your book launch
• What to do when Amazon rankings don’t update right away
• Why launch day isn’t the time to troubleshoot publishing tech
• The difference between a publication date and a launch date—and why separating them gives you more control

If you’re planning to publish a nonfiction book—or have a launch coming up—this episode will help you approach book publishing and book launch strategy with clearer expectations and less stress.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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Why does book publishing almost always take longer than expected?

For nonfiction authors — especially coaches, consultants, speakers, and thought leaders — delays in the writing and publishing process are extremely common. Most of the time, these delays aren’t caused by mistakes or lack of discipline. They happen because the real-world timelines between writing, editing, and publishing are often underestimated.

In this episode of Your Path to Book Publishing, the focus is on where those hidden delays typically occur, based on consistent patterns seen while working with authors throughout every phase of the author journey. From drafting and editing to print-on-demand proofs and platform approvals, small timing gaps add up quickly.

The episode also includes a real-world example involving print-on-demand proofs from multiple platforms, where subtle design differences forced a pause in a client’s timeline — not because of errors, but because different printers processed the same files differently.

In this episode, listeners will learn:

• Why writing a book takes longer in practice than most authors expect
• Where the editing process is commonly underestimated
• Why “print on demand” still includes real production and approval timelines
• How proof copies, platform reviews, and distribution delays compound
• How to build more realistic publishing timelines without unnecessary stress

This episode helps authors reframe publishing delays as part of the normal process — not a sign of failure — and provides clarity on how to plan timelines with greater confidence and flexibility.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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If you’re a nonfiction author—especially a coach, consultant, speaker, or thought leader—there’s a moment you eventually reach in the publishing process:

How much of selling my book is really on me… and how much depends on the publishing path I choose?

In this episode of Your Path to Book Publishing, we unpack a mindset that shows up consistently across self-publishing, hybrid publishing, and traditional publishing—and why understanding this early can change how you approach book marketing, momentum, and long-term visibility.

Rather than focusing on tactics or launch hacks, this conversation reframes what ownership actually looks like for authors—and why being invested in your book’s success isn’t a burden, but an advantage.

In this episode, you’ll explore:

• Why publishing infrastructure supports momentum—but doesn’t create it
• How book sales tend to work across different publishing paths
• The role authors play in early traction and long-term visibility
• Why effective book marketing is about intention, not volume
• How to integrate your book naturally into the work you’re already doing

This episode is especially helpful if you’ve ever felt unsure about where your responsibility begins—or if you’ve been waiting for the “system” to take over after publication.

🎧 Listen in to reset your expectations, clarify your role, and approach book marketing with more confidence and alignment.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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If you’re a nonfiction author — especially a coach, consultant, speaker, or thought leader — you’ve probably wrestled with the question:

"Should you focus on building your author brand first, or writing the book first?"

In this episode of Your Path to Book Publishing, we slow this question down and look at what actually keeps capable authors stuck — and why the answer isn’t as simple as choosing one over the other.

You’ll learn why waiting for clarity often creates more friction than progress, how author voice and positioning are shaped through action, and why the most successful nonfiction authors allow their book and brand to develop together over time.

This episode reframes the question entirely and offers a practical way to move forward without feeling overwhelmed, scattered, or stuck in planning mode.

In this episode, you’ll discover:

• Why “brand vs. book” is often the wrong question to ask
• What truly prevents authors from getting started
• How author voice and positioning are developed through use, not theory
• Why focusing on one platform early can accelerate clarity
• A simple way to build momentum in both your book and your brand at the same time

If you’ve been waiting to feel ready before starting your book or building your platform, this episode will help you rethink what readiness actually looks like.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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As 2025 comes to a close, this episode of Your Path to Book Publishing is a reflection on what has been learned after working with more than 30 nonfiction authors this year across writing, publishing, launching, and book marketing.

If you’re a nonfiction author, coach, consultant, or thought leader navigating how to publish a book — and how to do it with intention — this episode will help you reset, refocus, and think more strategically about your path forward.

In this episode, I reflect on:

• What successful authors tend to get right early in the process
• Where many authors get stuck — and why
• How the book publishing and book marketing landscape is shifting
• What opportunities are opening up for authors heading into 2026
• Why clarity matters more than ever at every stage of publishing

This episode isn’t about tactics or step-by-step strategies. It’s about perspective — and making sure you’re building the right book, the right platform, and the right publishing path for your goals.

🎙 Your Path to Book Publishing returns January 12, 2026.

 Enjoy the holidays, and see you in the new year.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook 

If you’ve ever said, “I want to write a book… I just don’t have time,” this episode was made for you.

In this week’s episode of Your Path to Book Publishing, we break down the real reason time gets in the way for nonfiction authors — and the practical strategies that allow you to start (and even draft) your book without adding hours to your week.

You’ll learn:

• Why your book actually begins long before you “start writing”
• How to make progress using the time you already have — even without typing a single word
• The creative process behind shaping ideas into a strong, marketable book concept
• How to capture, organize, and refine your thinking using tools you already use daily
• The pros and cons of speech-to-text writing, dictation, and idea-capture workflows
• Why a fast first draft matters more than a perfect one
• How ghostwriters and AI-assisted outlining can speed up your timeline dramatically
• The mindset shift busy coaches, consultants, and executives need in order to finish a book

If you’re a nonfiction author with a full calendar — client work, leadership roles, family, and everything in between — this episode walks you through how to finally start your book without waiting for “more time.”

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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Most nonfiction authors ask the same question at some point:
“How do authors actually make money from their books?”

In this episode, you’ll learn exactly that — because the truth is, royalties are not where most nonfiction authors earn their income. Your real opportunity comes from the ecosystem around your book. And once you start thinking like an IP company, the number of revenue paths available to you expands dramatically.

Today, we walk through 37 income streams nonfiction authors can use — and why you only need a handful of them to start seeing real traction. You’ll also hear the single fastest revenue generator for most coaches, consultants, speakers, and thought leaders.

In this episode, you’ll learn:

• Why book royalties are almost never the main income source — and why that’s actually empowering
• The 7 categories of author income (book-based, education, consulting, speaking, digital media, memberships, licensing)
• How to choose the three streams that make the most sense for your stage and goals
• The biggest mindset shift that helps authors build a sustainable business — not just a book
• The income stream most nonfiction authors can activate before launch day

Free Resource:

Download the full one-page guide with all 37 income streams at: juxtabook.com/37ways

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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Most nonfiction authors think they’re “writing a book.”

But the moment you decide to write one… you’ve actually become an intellectual property company.

In this episode, you’ll learn why this mindset shift changes everything about how you publish, market, and monetize your work — especially if you're a coach, consultant, speaker, or thought leader.

This episode breaks down how authors can think bigger, protect their ideas, and treat their book as the gateway to a scalable ecosystem—not a one-off product.

In this episode, you’ll learn:

• Why every nonfiction author is an IP company (whether they realize it or not)
• How to turn your ideas, frameworks, and stories into long-term assets
• What Taylor Swift can teach authors about rights, licensing, and content ownership
• How top authors like Brené Brown, James Clear, and Donald Miller built multi-product ecosystems
• Why “your book is not your business”… your IP strategy is
• How to protect your content in an AI-driven world
• The key questions that help you identify the next asset in your author business

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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If your Amazon rankings have been bouncing around lately or your ads suddenly feel less effective, there’s a reason. Amazon has quietly updated its A9/A10 algorithm, and it’s now heavily prioritizing external traffic from your author platform.

In this episode, we break down what this shift means for nonfiction authors, why outside traffic now matters more than Amazon’s internal discovery, and how to adjust your book marketing strategy so your book stays visible.

You’ll learn:

• What changed in Amazon’s latest algorithm update
• Why Amazon is prioritizing high-intent external traffic
• How LinkedIn, email newsletters, podcasts, and social media impact your ranking
• Why your author platform now matters more than your Amazon page
• How this affects self-published and traditionally published authors
• What nonfiction authors should update right now to stay competitive

Plus: The type of external traffic Amazon rewards the most for nonfiction, business, and self-help authors.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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Can self-publishing actually pay off?

If you’ve ever wondered whether you can make real profit from your book — not just cover your costs — this episode is for you.

In this week’s Your Path to Book Publishing, we break down how one nonfiction author launched their book just a few weeks ago and is already seeing thousands in profit from a direct-sales strategy that outperforms Amazon and traditional publishing combined.

Whether you’re a coach, consultant, speaker, or thought leader, you’ll learn how to turn your book into a real revenue stream — even if you don’t have a huge platform or marketing team.

IN THIS EPISODE, YOU’LL LEARN:

• Why self-publishing is more than a publishing path — it’s a revenue model
• How to use direct book sales from your website to dramatically increase profit
• The real profit-per-book comparison between direct sales, Amazon, and traditional publishing
• How one author earned nearly $5,000 in profit in the first month after launch
• What tools and setup you need (like BookVault + WooCommerce) to make it all work seamlessly
• How to pair simple, consistent marketing with strong ROI — even without ads

If you’ve ever felt unsure about whether self-publishing can be profitable, this episode will show you the numbers, the process, and the path forward.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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Ever feel overwhelmed trying to market your book?
Wondering if you should post on social media, run ads, hire a publicist, or just cross your fingers and hope readers find it?

You’re not alone.

In this episode of Your Path to Book Publishing, you’ll learn the four audience signals that tell you exactly how to market your book — so you can stop guessing, stop chasing every new trend, and finally create a book marketing strategy that fits you and your ideal readers.

IN THIS EPISODE, YOU’LL DISCOVER:

• The difference between demographics and psychographics — and how to identify what truly motivates your readers
• Why understanding where your audience spends time online (and offline) is the key to connecting effectively
• The emotional triggers behind book buying — pain, aspiration, and proof — and how to use them ethically in your messaging
• How to match your content format (posts, podcasts, visuals) to your audience’s learning habits for stronger engagement
• A simple system to align your message, audience, and delivery — so your marketing feels natural and actually works

If you’re tired of doing “random acts of marketing,” this episode will help you focus your efforts and build a sustainable author marketing plan that resonates with your readers.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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Before you hit publish on your nonfiction book, there are a few crucial steps that can make—or break—your launch.

In this episode of Your Path to Book Publishing, you’ll learn the six essential things to double-check before launching your book, plus the one final step that determines whether your book quietly fades or builds long-term momentum.

Whether you’re self-publishing, hybrid publishing, or going traditional, this episode gives you a practical book publishing checklist to ensure your book connects with the right readers and sustains success beyond launch week.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

•  How to confirm your book still aligns with your audience’s biggest problem or desire
•  Why ordering a printed proof (and even listening to your book read aloud) helps catch hidden errors
•  The hidden power of metadata—your categories, keywords, and description—for discoverability
•  How to plan early for reader reviews that drive visibility and credibility
•  Why your author platform must reflect your upcoming book to build trust
•  How to choose the right book launch strategy for your goals and schedule

If you want your book not only to launch well but also to last, this episode provides the clarity and structure to ensure every detail is ready before you publish.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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Self-publishing gives authors incredible freedom—but it’s not the right fit for everyone.

In this episode of Your Path to Book Publishing, we’ll look at a real-world example of an author who seemed ready to self-publish—until it became clear that wasn’t the best path for their goals.

You’ll learn:

• When self-publishing might hurt your author brand instead of helping it
•  What to consider before investing time and money into publishing on your own
•  How hybrid or traditional publishing could better align with your long-term goals
•  The key questions to ask before choosing your publishing path

The truth is, publishing a book is more than a creative project—it’s a business decision.

And sometimes, the smartest move is to pause, reassess, and choose the path that gives you both credibility and longevity.

🎧 Tune in to learn how to evaluate your options, protect your investment, and make sure your publishing choice supports the kind of author—and business—you want to build.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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You can write the best book in your field, hire a top editor, and design a beautiful cover—but if you miss this one critical piece of your launch strategy, your book risks fading into the background after just a few weeks.

In this episode of Your Path to Book Publishing, you’ll learn:

•  The #1 overlooked element in most nonfiction book launches
•  Why audience engagement must start months before your release date
•  How pre-launch engagement builds momentum, fuels reviews, and drives sales long after launch week
•  Practical ways to engage your audience—even if your launch is right around the corner

Too many authors think their launch begins on release day. The truth? It starts months earlier—when you bring your readers into the process and make them part of the journey.

Whether you’re self-publishing, going hybrid, or working with a traditional publisher, audience engagement is the foundation for a successful book launch and long-term book marketing strategy.

Listen now to learn how to avoid the mistakes most nonfiction authors make and how to build the kind of connection that keeps your book visible for the long haul.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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Is self-publishing still worth it in 2025? For nonfiction authors, the answer depends on understanding the evolving publishing landscape and the strategies that drive long-term success.

In this episode of Your Path to Book Publishing, discover seven essential steps to successfully self-publish a nonfiction book in today’s market. The episode also explores why more authors are choosing self-publishing over traditional or hybrid publishing — and the exact strategies being used to make it work.

Listeners will learn how the industry continues to shift: Amazon KDP and IngramSpark adjusting fees and policies, new print-on-demand platforms like BookVault creating fresh opportunities for direct sales, and AI tools supporting editing, book marketing, and metadata optimization. With reader trust in self-published books higher than ever, the bar for professional design, editing, and early reviews has also been raised.

What you’ll take away from this episode:

• The 7 key steps to self-publishing success in 2025
• How to navigate the trade-offs of cost vs. quality, speed vs. strategy, and control vs. credibility
• Distribution strategies that combine Amazon, IngramSpark, and direct-to-consumer sales
• Why early reviews fuel Amazon’s algorithm and long-term visibility
• How to think beyond the book by bundling with coaching, courses, and events

Whether exploring publishing options for authors, evaluating hybrid publishing, or ready to take the self-publishing route, this episode breaks down what it takes to publish and market a book that continues to work long after launch.

Tune in now to learn how nonfiction authors can build momentum, credibility, and impact through self-publishing.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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Episode 112: Why Book Reviews Are the Secret Fuel Behind Every Successful Author

Why do some books climb the Amazon charts while others stall out? The answer isn’t just ads, bulk sales, or clever book marketing tactics—it’s reviews.

In this episode of Your Path to Book Publishing, we dive deep into why reviews are one of the most powerful tools you have as a nonfiction author. You’ll learn how they boost your book’s visibility, fuel your Amazon ads, build trust with readers, and keep your book selling long after launch week.

Here’s what you’ll discover:

• Why book reviews matter more than most authors realize
• How reviews fuel algorithms, ads, and long-term book sales
• Three simple, natural ways to ask for reviews (without being pushy)
• How to repurpose reviews for your book marketing strategy—on your Amazon description, website, speaking proposals, and LinkedIn
• Why a mix of positive and even a few negative reviews actually builds credibility

Whether you’re self-publishing, hybrid publishing, or traditionally publishing, reviews are not optional—they’re essential. Start building your review strategy today to increase your author credibility, connect with readers, and sell more books.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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Many authors think of AI only as a shortcut to write faster. But what if it could actually serve as your developmental editor?

In this episode of Your Path to Book Publishing, I share the exact AI strategy I used on my own book draft—how it flagged weaknesses I completely missed and how you can use it to sharpen your writing without losing your voice.

BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:

• Why good prompts are the difference between vague notes and actionable editing feedback
• How to use audience details to get targeted insights from AI
• A step-by-step method to handle AI’s feedback without feeling overwhelmed
• Practical ways to keep your unique voice while still improving structure, flow, and clarity

If you’re working on a nonfiction manuscript—whether you’re pursuing self-publishing, hybrid publishing, or traditional publishing—this episode will help you see how AI can save you hours of editing while making your book more engaging and impactful for your readers.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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A $1.5 billion settlement just shook the publishing world—and it directly affects you as an author. Anthropic, the creators of Claude AI, have agreed to pay one of the largest copyright recoveries in U.S. history for using pirated books to train their models.

In this episode of Your Path to Book Publishing, we’ll break down what happened, why it matters, and how you can protect your work in the age of AI, whether you’re self-publishing, hybrid publishing, or working with a traditional publisher.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• What the Anthropic settlement means for authors, publishers, and the future of copyright in AI
• Why your publishing contract (and rights ownership) matters more than ever
• How to check if your book is part of the settlement database this fall
• Practical steps you can take right now to protect your work and strengthen your legal standing

This is one of the biggest shifts in modern publishing. Don’t miss this chance to understand how it impacts your book, your royalties, and your author business.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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Here’s a riddle: why can a $150,000 “good” book deal leave you with less money this year than a $50,000 “very nice” deal?

In this episode of Your Path to Book Publishing, we’re unpacking the reality of book advances—what they are, how they’re paid, and the contract details that matter more than the headline number.

If you’re a nonfiction author exploring traditional publishing as a path to boost your credibility, speaking opportunities, consulting pipeline, or business growth, this episode will give you the clarity you need.

Here’s what you’ll learn:

• How book advances actually work (and why you don’t usually have to pay them back).
• The three factors that matter most: math, timing, and terms.
• How payouts are structured across signing, manuscript delivery, and publication.
• The five categories of book deals—from “nice” to “major.”
• Why most books never “earn out” their advances—and how that impacts your royalties.
• Two critical clauses to check in your contract: accounting methods and sub-rights.

Whether you’re thinking about publishing strategies, comparing self-publishing vs. traditional publishing, or just curious how author royalties really stack up, this episode will help you understand what’s behind those big book deal announcements.

🎧 Listen now to learn how to evaluate a book advance and decide if it’s the right move for your author career.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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What actually happens when someone who helps authors every day finally sits down to write their own book?

In this behind-the-scenes episode of Your Path to Book Publishing, I’m sharing a personal update on my writing process—what’s working, what’s surprising me, and the things I’ll absolutely do differently next time. If you’re writing your first book or somewhere in the messy middle, you’ll find encouragement and practical takeaways from the trenches.

Whether you’re self-publishing or exploring traditional or hybrid publishing, this episode is full of honest insights that will help you stay on track—and grow through the process.

IN THIS EPISODE, YOU’LL LEARN:

• What outlining taught me about staying focused and flexible
• How I’m using speech-to-text and why it’s both a shortcut and a slowdown
• Why beta reader feedback is shaping my book (and how to collect it effectively)
• Real-life book writing tips for staying motivated and making progress
• What I’d do differently next time—from involving readers earlier to adding more stories

Whether you’re writing a business book, a memoir, or a self-help title, this episode will help you better navigate the early stages of writing a nonfiction book—with less frustration and more momentum.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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What if your most effective book marketing strategy starts long before you type “The End”?

In this episode of Your Path to Publish, we’re flipping the script on how to promote a nonfiction book. Instead of waiting until launch week to start generating buzz, we explore how to invite your audience into the process from the very beginning—so that by the time your book is ready, you’re not marketing to strangers... you’re celebrating with a team of believers.

You'll learn:

• Why traditional launch plans often fall flat for nonfiction authors
• How co-creation builds your author platform while you write
• Practical ways to involve readers early (even if your book isn’t finished yet)
• How to create what we call “The Belonging Loop” to turn readers into raving fans

🎧 Listen now and start your nonfiction book launch with community, clarity, and confidence.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

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Many nonfiction authors dream of becoming a “bestselling author,” but the truth is—what most really want isn’t the title. It’s what they believe that title will unlock: more clients, paid speaking opportunities, credibility, and momentum.

In this episode of Your Path to Publish, we’re unpacking the real reasons behind the bestseller obsession—and reframing it into a strategy that actually delivers results. Because the goal isn’t just to hit a list. The goal is to build a book that moves your business and brand forward.

Whether your path is self-publishing, hybrid, or traditional, this episode breaks down the steps to align your book with your long-term goals—so it keeps working for you long after launch week.

You’ll learn:

• Why bestseller status often leads to a dead end—and how to avoid it
• How to reverse engineer your book based on what you want it to do for you
• The four-part framework for building a book that brings real results
• What to do after launch to keep your book generating value

🎧 Tune in to learn how to shift from chasing a title to creating a strategic, sustainable publishing plan.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

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Most nonfiction authors focus on writing and publishing—but overlook one crucial step that can make or break their book marketing efforts: deeply understanding their audience.

In this episode of Your Path to Book Publishing, we break down the three essential things every author must know about their readers to publish and market a successful nonfiction book.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• Why vague audience definitions (like “first-time managers”) fall flat—and what to do instead
• How to align your book’s content with your readers’ stage of awareness and needs
• Where to find your audience online and offline, and how one author found surprising traction in a forgotten niche

Whether you're self-publishing or going the traditional route, this episode will help you create a sharper, smarter book marketing strategy—starting with the audience that matters most: your readers.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

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You’ve got the idea. You’ve got the passion. But you can’t seem to find the time.

In this episode of Your Path to Book Publishing, I’ll walk you through a simple but powerful exercise that has helped both me and my clients uncover hidden writing time—sometimes up to 60 minutes a day. It’s called the Time Awareness Audit for Authors, and it might just be the thing that finally gets your book moving forward.

We’ll cover:

• Why waiting for “the perfect time” is the biggest myth in writing
• How to run your own 3-day time audit without guilt
• Where writing sprints hide in your current schedule (yes, even yours!)
• Why 15–30 minute blocks are more powerful than you think

Whether you're juggling work, family, or just too many Netflix shows, this episode will help you reclaim your writing momentum—no schedule overhaul required.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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You may be the only name on the cover—but behind every successful nonfiction book is a team of experts who helped bring it to life.

In this episode of Your Path to  Book Publishing, we’re talking about why writing and publishing a book is a team sport—and who you actually need on your side to finish strong, reach readers, and build your author business.

📚 Whether you're self-publishing, working with a hybrid publisher, or aiming for a traditional deal, this episode will help you figure out who belongs on your book dream team.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The 5 key publishing phases and who helps you win in each one
• The difference between editors (developmental, line, copy… oh my!)
• Why your author brand and platform team matter just as much as your manuscript team
• How to choose the right designer, marketer, or coach for your book
• And why your readers are one of the most important team members you’ll ever have

If you’re trying to do everything yourself—or not sure who to trust—this episode will give you clarity and confidence.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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You’ve seen the titles: Amazon Bestseller, Wall Street Journal Bestseller, New York Times Bestseller. But what does it actually take to become a bestselling author—and is it worth it?

In this episode of Your Path to Book Publishing, we break down the different types of Amazon bestseller statuses, how they work, and what they mean for your book’s success. If you're a nonfiction author, coach, consultant, or entrepreneur working on your book launch or building your author platform, this is the episode for you.

BY THE TIME YOU FINISH LISTENING, YOU’LL UNDERSTAND:

• The 3 types of Amazon bestseller status and how they’re calculated
• How many book sales you realistically need to hit #1 in your category
• Whether Amazon bestseller status will actually help you sell more books, grow your business, or boost your thought leadership
• When it’s worth the time, effort, and budget—and when it’s not

If you’re planning your book promotion or exploring publishing strategies to boost your marketing ROI, this episode gives you the clarity to decide what kind of success you want and how to define it on your own terms.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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How to Prevent Your Book Launch from Flopping: The Power of a Pre-Mortem

You’ve put everything into writing, editing, and launching your nonfiction book—but what if it doesn’t go the way you hoped?

In this episode of Your Path to Book Publishing, we’ll explore how to use a pre-mortem strategy to strengthen your book marketing plan, avoid common pitfalls, and increase your chances of success across every stage of your author journey.

Whether you're self-publishing, planning a business book launch, or building your author platform for thought leadership and entrepreneurial growth, this approach will help you anticipate challenges and take action now—before it's too late.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How to spot your blind spots before your book launch begins
• Why traditional postmortems aren’t enough for publishing ROI
• How to apply the pre-mortem framework to your launch team, author marketing strategy, and beyond
• Real-world examples of authors who could have avoided mistakes with a little more foresight

This is a must-listen if you want to write a book that not only launches well—but sells consistently, connects with readers, and fuels your business.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

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It’s our 100th episode, and I’m incredibly grateful to everyone who’s been part of the journey—whether you’ve tuned in from the beginning or just found Your Path to Book Publishing.

In this milestone episode, I’m doing things a little differently. I’m sharing lessons learned from 100 podcast episodes and nearly 15 years in the publishing industry. You’ll hear my thoughts on where the publishing world is headed, how AI is reshaping the author experience, and what I believe every nonfiction author should focus on first.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• What excites me most about the future of book publishing (including direct-to-reader sales and smarter AI tools)
• How to think like a long-term author—not just a first-time writer
• Why defining your author brand and testing your content should come before writing the book

Whether you’re just getting started or deep in your author journey, this episode is full of real talk, industry trends, and practical next steps. Here’s to the next 100 episodes!

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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In today's online-heavy world, it’s tempting to think that selling your book on Amazon is the only option that matters. But there’s a powerful—and often overlooked—way to grow your credibility, build reader connection, and keep your book in readers' hands: your local bookstore.

In this episode of Your Path to Publish, we’re diving into why bookstores still matter, how to approach them, and what you need to know before walking in with your elevator pitch.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• Why bookstore placement still holds value for nonfiction authors
• The three types of bookstores (and how they evaluate new titles)
• How to build relationships with local booksellers the right way
• The backend logistics you need to understand before your pitch
• How to combine online and in-person sales to grow your reach

If you’ve ever wondered how to get your book on a shelf—and keep it moving—this episode is your starting point.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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You’ve launched your book—congrats! But after the buzz fades, you might find yourself wondering: Now what? If you’re a coach, consultant, or speaker, your book shouldn’t just sit on the shelf. It should bring you leads, build trust, and drive your business forward.

In this episode of Your Path to Publish, we break down how to turn your nonfiction book into a lead-generating funnel—one that works behind the scenes to attract your ideal clients. We’ll walk through how the free + shipping model works, how to map out your funnel, and how to make your book more than just a passion project.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How to use your book as the front-end offer in a larger funnel
• The key elements of a lead-generating book funnel (and what tools you need)
• Real-world examples of authors using the free + shipping model successfully
• What to offer beyond the book—and how to automate it all

Whether your book just launched or it’s been out for a while, this episode will show you how to create momentum that lasts long after launch week.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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Think publishing your book is the finish line? Not quite. If you want to turn your writing into a sustainable career, you need more than royalties. In this episode of Your Path to Publish, we’re diving into how successful nonfiction authors actually earn a living—and how you can do the same by building smart, scalable income streams around your book.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• Why book royalties alone rarely pay the bills (and what to do instead)
• Five proven income streams authors use to grow a sustainable business
• How to choose the income path that fits your strengths, goals, and lifestyle
• Real-world ideas to start small and build momentum—even while you’re still writing

If you want to go beyond your book and build a career that lasts, this episode is your roadmap.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook 

Top Strategies on How to Market a Self-Published Book

You hit publish on your book—now what? Whether you're on a tight budget or just overwhelmed by options, marketing your book doesn't have to be complicated or chaotic.

In this episode of Your Path to Publish, Zach breaks down a simple, proven framework for self-published authors to build visibility, attract readers, and start selling books. From your author brand to advanced tools like ads and influencers, this episode will help you build a strong marketing foundation that scales over time.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• Why your author brand, website, and email list are the foundation of any successful book marketing strategy
• The biggest mistakes authors make when starting to market their books—and how to avoid them
• Practical tactics you can start today to get your book in front of more readers without burning out

If you're ready to move your book forward and finally feel confident about your marketing plan, don’t miss this episode.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

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CONNECT WITH US: Website | Instagram | Facebook 

You can have the best-written book in the world—but if the right people never hear about it, it’s not going to get the attention it deserves.

In this episode of Your Path to Publish, we’re digging into the single most overlooked (and most important) part of book publicity: knowing exactly who your reader is before you launch your campaign. Whether you're working with a publicist or flying solo, this episode will help you ground your PR strategy in clarity, not guesswork.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• Why audience clarity—not a press release—is the real foundation of effective book publicity
• A simple three-part framework to define your target reader (demographics, psychographics, and preferred channels)
• How to tailor your PR approach so it resonates and actually moves the needle
• Actionable ways to research, refine, and realign your message for greater results

Whether your book is already out or still in the works, it’s never too late to dial in your message and amplify your reach. Stick around to the end of the episode for a challenge that will help you refocus your publicity strategy today.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook 

You’ve probably Googled “publishers for my book” and found dozens of lists—but how do you actually know which ones are legit, the right fit, or just a waste of time?

In this episode of Your Path to Publish, we’re cutting through the noise and diving into how to find credible publishers, research them effectively, and spot the red flags that can derail your publishing journey. Whether you’re writing a nonfiction book, memoir, or business book, this episode will help you focus your energy where it matters most.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• Where to look for publishers that align with your genre and goals
• The difference between red flags and green lights when evaluating publishers
• How to navigate submission guidelines and stay organized
• Smart strategies for finding the right publishing partner—not just any one that says “yes”

If you’ve been overwhelmed by all the publishing options out there, this episode will help you simplify the search and take confident next steps.

Stay tuned until the end for extra tips on how to network with publishers and learn what editors are really looking for.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook 

You’ve poured your heart into your manuscript, polished your proposal, and finally hit submit. Now what?

In this episode of Your Path to Publish, we’re tackling one of the hardest parts of the publishing process—rejection. Whether you’ve already received a “thanks, but no thanks” or you’re dreading your first, this episode will help you reframe rejection and stay in the game.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• What actually happens after you submit your book to an agent or publisher
• Why rejection is often about timing, trends, or editorial fit—not your talent
• Productive ways to respond to rejection and stay motivated
• How to use feedback, revise your submission, and keep pitching
• Why some authors turn rejection into opportunity through self-publishing or resubmission

If rejection has made you question your book’s future, this episode is your reminder that you’re not alone—and you’re not out of options.

Stay tuned until the end to hear how one bestselling series almost didn’t make it—and what you can do today to keep moving forward.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook 

If you're wondering whether a platform is really necessary to land a literary agent or traditional book deal, especially as a nonfiction author—this episode is for you.

You’ve probably heard conflicting answers. Some say you need thousands of followers. Others say it doesn’t matter. So what’s the truth?

In this episode of Your Path to Publish, we’re cutting through the confusion and breaking down what agents actually want to see, what “platform” really means, and how to build momentum—even if you're starting from scratch.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• What a platform actually is (hint: it’s more than social media)
• How platform expectations vary by nonfiction category (prescriptive, memoir, academic)
• Simple steps to show agents you're building momentum, even without a massive following
• What to avoid when presenting your platform in a proposal

If you’ve been stressing about your email list size or Instagram following—take a breath. You might have more of a platform than you think.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook 

If you want to sell more books on Amazon, you're not alone—but you might be focusing on the wrong things.

In this actionable episode of Your Path to Publish, we cut through the noise and share the five strategies that actually move the needle when it comes to promoting your book on Amazon. Whether you're overwhelmed by options or not sure where to start, this episode is your guide to using Amazon the right way.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• How to optimize your book listing to get found in Amazon’s search engine
• What KDP Select is—and how to use it to boost your book’s visibility
• Why reviews are the key to conversion (and how to get more of them)
• How to run Amazon ads without wasting your budget
• The power of community and ongoing reader engagement

If you’re ready to go beyond hoping for sales and start strategically growing them, this episode is a must-listen.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook 

Writing a book can feel like running a marathon with no finish line in sight. Starting is easy, but staying motivated? That’s the real challenge.

In this episode of Your Path to Publish, we’re tackling why motivation fizzles out, how to hack your brain to keep writing, and actionable strategies to help you cross that finish line.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

• The science behind why your motivation fades (and how to get it back)
• Proven techniques to build consistent writing habits
• How to silence your inner critic and push past self-doubt
• Simple mindset shifts to make the writing process enjoyable

If your book draft has been gathering dust, this episode will give you the tools and inspiration you need to get back on track.

Let’s make sure your story gets written — and published!

Learn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. 

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen

Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook