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People don't hire your broker or bank, they hire you, but why. In a sea of Realtors or lenders, what is it that makes you stand out. What do you do differently? https://youtube.com/shorts/jkQQPEspWeY?feature=share On this week's episode we discuss exactly that! Check out Steve's website and his Instagram.

Consistently chasing after "now" business week in and week out can eventually burn you out.  I don't care if you wear a cape and are the world's greatest salesman, if you're constantly prospecting vs attracting business, at some point, you will break. This is why you need to simplify your sales strategy. Sales is a lot more than just finding people who are willing, able and ready right now. You need to stay in touch with leads, past clients, and then when you are working with people you need to impress upon them you're the right person for the job. All of this is sales. It's the way you stay in touch with people who aren't ready yet to the way you make them feel during the process. https://player.vimeo.com/video/1028539335?badge=0&autopause=0&player_id=0&app_id=58479 Do you know what consumers think of getting cold called?  How do you feel when you get a cold call from India?  I seem to get three cold calls each week and I hate them.  My cable provider, some car warranty company, and countless calls from real estate related internet paid lead service providers.  Even though they may be trying to help me get a better deal, it still annoys the living shit out of me. So the question you have to ask yourself is what kind of "sales" do you want to do?  Do you want to spend 2-3 hours a day cold calling? Do you want to spend hours a week "popping by" FSBO's? Do you want to have to rely on "closing" people all the time on something they are unsure on? OR Do you want to create a sales strategy that has potential clients calling you?   Check Out This Week's Podcast Do you want to run a business instead of being run by one? Check out CEO Sales Strategies Doug's Linkedin

Over the next 12-18 months we're going to see who's a sales person vs an entrepreneur. With commission compression and NAR lawsuit, outside sources are doing everything they can to eliminate the need of using a real estate agent or lender. It's in times like these that HUGE opportunities come up, it's just a matter of whether or not you see them.  My predictions over the next few years is that agents or lenders will pivot in ways we don't even know about yet, but however they do it, they will be wearing their entrepreneur hat. A long term career in real estate or mortgage will involve you thinking long term, not short. On this week's podcast we bring in business expert, Jen DuPlessis, where she shares the fundamentals in letting go to grow. There are going to be some hard choice everyone needs to make, but it's going to be those choices that will be the difference between success and failure. Consumers Expect More From Their Real Estate Agent Roughly 1 in 5 people regretted hiring an agent and wished they did it on their own! Yes folks,  19% of home sellers surveyed regretted using an agent. This isn't a real estate problem, this is an industry problem and the exact reasoning behind why all of these "let's cut the Realtor out of the equation companies" are growing. Lack of value is the industry's problem right now. I believe that the answer to this problem is rooted to how we, as real estate agents, view our occupation.  Are we sales people or business people?  There is a major fundamental difference between the two and we now face an option as to how to respond to the the increased competition and the "less expensive" options. The public is speaking up and telling the industry to shape up or ship out! We aren't entitled to a 6% commission! We aren't entitled to be involved in a transaction! We need to earn it! The public doesn't want more real estate sales people. They want more real estate problem solvers.  If the industry as a whole began to teach agents to run their practices as small business owners vs. sales people, I believe we will redefine the value a good Realtor brings to the table. The reason for this is simple. Sales people play the short game and business owners play the long game. Let's start off defining the main difference in motivation between the two. A sales person, by nature, is motivated by closed sales and personal gain. A business person, by nature, is motivated by creating and maintaining the best product or service that can become salable at some time. Let's use these questions to spell out the difference in mindset the two may have.  You can then use this questions to analyze your own business. 16 Questions That Determine if You're An Entrepreneur vs A Sales Person Here is a list of 16 questions on how you view, market, or run your current business.  The answer to these questions will determine whether or now you are running a business or just another sales person chasing a check.   1. Do You Have A Database? A business owner has a database they consistently market.  They view their relationships as future business and make staying in touch with their network a priority.  They most likely have an email or direct mail list to keep in contact with network. Over 60% of business comes from referral or past clients, but it's impossible to attract when you're not top of mind.  A sales person doesn't care to keep track of a database. If they have one, it's on a spreadsheet or CRM, but nothing is actively done with it in terms of consistent communication. A sales person does not consistently stay in touch with past clients. NOTE: If you are having trouble marketing your database, sign up for Referral Sweet. 2. Do You Have A Website You Own? A business owner has a website they fully control vs one they lease because they are playing the long game.  A business owner constantly invests in working on their website always looking to improve or add value with it. A sales person may also have a website,

Farming, does it still work? That's one of the first things you think of when you think of becoming the neighborhood Realtor everyone knows. You pick a certain neighborhood and send direct mail (farm) to its residents every month for an indefinite amount of time. Yes, it still works, but sending direct mail to a certain neighborhood isn't the only way you can become the neighborhood Realtor everyone knows. Today, you can farm your database, social channels, niches, etc. You can become the neighborhood Realtor without even living in the same neighborhood you're the neighborhood Realtor for! Note: Check out the podcast with Matt Muscast The Neighborhood Realtor Expert.  Here's a Sneak peak. Regardless of what you strategy is, the concept of a maintaining a consistent presence of marketing using various  channels is the blueprint to becoming the neighborhood Realtor.  Consistent communication leads to top of mind brand awareness, which leads to conversations, which trust, which then creates conversations that lead to getting you hired. The real estate agent with the most amount of attention, notoriety, or largest brand are already and will continue to be the agents with the most sales. There isn't any magic trick or super power to this. THe only goal  is to be the first agent people think of when they think of real estate. Consistent Communication To The Same People Over Time is How You Become Their Neighborhood Realtor The first place to start is in putting together your database of relationships, past clients, and anyone else you would expect to hire you or do business with.  People hire or are referred to people they know or know of not strangers.  This is why the most important "database" to stay in front of are the ones you already know. Most Realtors try to chase a bunch of leads before making sure everyone they already know, knows they can refer them business.  The reality is you're chasing a very small percentage of market that's extremely competitive. Does your entire rolodex of relationships remember or know to refer you business? Think deep, do they automatically think of you when they think of real estate? Become The Neighborhood Realtor To The People You Know Before Trying To Reach The Ones You Don't Real estate is a referral dominated business, where over 60% of all agent business comes from the people you already know. The best people to farm are the ones you would invite to your wedding, funeral, hang out with, or say hello to in the grocery store, not complete strangers! Real estate is a belly to belly business where overwhelmingly people want to work with someone they know, trust, and like, but so many real estate agents place their marketing efforts on shiny objects they are told will create business for them. Here's where most real estate agents think they should be doing. Buy an expensive zip code or online lead platform to keep "leads" coming in. Get a mega website they don't know how to use or drive traffic to. Cold call cancelleds, expired, and FSBO's constantly.  They are told that it's a numbers game and once they get 10 rejections they are one step closer to getting a "YES". Get a super duper email autoresponder to "drip" on people until they respond to you. I'm not saying these activities don't work, they do, but most agents don't have the budget or systems to work them effectively to scale.  The good news is you don't have to because the business is right in front of you already. Any logical business owner would place the majority of their marketing budget and energy towards the largest source of business, right? When the people you already know forget you're in real estate, they forget to refer and use you. People refer real estate agents for 3 reasons. They have to like the agent they are referring them to; They have to like the person that is asking or suggesting for a referral for an agent; and The person referring the agent has to notice that an ongoing conversation is taking place (about ...

What the hell is going on in the real estate industry? More specifically what is going on with the future of buyer agency? Is the end near and will buyer agency cease to exist? I'm hearing of agents already "losing" buyers who are unwilling to pay a buyers agency fee at closing so is this the beginning of the end? Here's what I know for certain, if you don't change you will go out of business because here's the truth.  Commission compression is real and the future of buyer agency as an income stream is real. There is a large segment of the real estate buying population that does not see the value in paying 2.5-3% buyers agency fee. My Prediction: The average buyers agency fee will be 1-1.5% in the next 6-18 months. NOTE: Listen to this podcast to see the ins and outs of how to profit with mortgage legally. The Future Of Buyer Agency Compensation Is Through Ancillary Services Or Indirect Services If real estate agents and brokerages do not start making adjustments, they are at risk for a massive wake up call. We're talking about a 50% reductions on buyer agency commissions which WILL CHANGE the way the entire industry operates. However, it's not all doom and gloom because there is a massive opportunity here to because I believe a large part of the future of buyer agency compensation can be through mortgage. I made a post a on my personal Facebook page back in March stating that every loan office just became a buyers agent and i got a lot of shit for it.  In today's market I think my prediction is starting to see fruition because the opportunity to shift. “BUT MY COMPANY NAME IS… AND WE HAVE BEEN AROUND FOR 99 YEARS… OUR MARKET SHARE IS AMAZING & I DON"T NEED TO ADJUST!” Nobody gives a crap.  People care about one thing and that's their bottom line.  What is your alternative going to be with a buyer client when they say no to your buyers agency agreement? Are you just going to let them go because your ego is too big thinking you are "worth 2.-3%"?  Guess what, 100% of nothing is still zero. This is going to be one of th ebuggest challenges we see within the real estate industry over the next 12 months, but what are you going to do about it? Well, through a mortgage partnership you can legally collect anywhere between .5-.75% (lenders call these basis points) of the loan amount. So if you were to receive 1-1.5% commission as a buyers agency fee, you could not also receive additional compensation legally through referring the mortgage, which you probably do anyways 90% of the time. The Future of Buyer Agency Is Thinking Outside The Box Everything changed with the NAR lawsuit. This has changed the consumer expectations. In addition telling a byer they need to come up with an additional 2-3% plus their downpayment is a tough sell.  I'm not discounting buyers agency at all, the public is, I'm just trying to show you an alternative. The way real estate is bought and sold has changed dramatically in the last 15+ years. It was not long ago when consumers needed a real estate agent to obtain information on the buying and selling process. In today’s world, buyers can get that information easily by turning on their computer and logging onto Zillow, Trulia, Red Fin, Realtor.com, and other property search related websites. The value of a buyer's agent has lost much of it's value in the eyes of consumers. Your Buyers Agency Value Proposition Has To Change People don't hire your broker they hire you, but you have to show them you're worth it. What do you do that nobody else does?  The client experience and your personal brand have never been more important. part of having a value proposition can be marketing yourself as a hybrid agent or a true one stop shop. Now your buyer clients can use you to help them find, negotiate, and finance their next property which is much different than someone who cannot offer that. People don't hire or remember what you do, they remember how you do it.

You can't build an attraction based business WITHOUT having a brand. I don't think you can have any long lasting business without a brand The most important thing you can do is learn how to stand out in the marketplace.People don't remember what you do, they remember how you do it. The hardest part most service based businesses or individuals have is seeing themselves as a brand.   NOTE: Listen to the latest podcast with College Hunks Hauling Junk & Moving Founder Nick Friedman. Here's a sneak peak....   "I work for a broker and they are my brand..." NO, The you are the brand. The broker is not.  Helping build your broker's brand does you NO BUENO. As a matter of fact less than 4% of consumers actually chose their agent because of the brand they were affiliated with. What does this mean? It means that buyers and sellers don't give a shit what company you work for. People aren't hiring your broker, they hire you. Company brand used to matter as the public perception used to think they needed to work with an agent at a big brand name.  In today's brokerage world, that is no longer true for the most part because 96% of consumers reported they hired the agent vs the brokerage they affiliated with. How To Standout In The Marketplace Step 1- Determine Your Symbol Over 60% of all agent business is derived from referrals and repeat business because people seek out agents they know, like, trust, or are referred to. You don't get referrals and repeat business from strangers, you get them from the relationships you have in life, but only when you are remembered. You need a logo that tells a story. Which is more memorable? NIKE OR   I think we know the obvious answer here, but the question is why? Over time we've been trained to associated Nike with their logo.  When I see it, I don't just think of the company, but I think of what the company stands for. Instantly I get images in my head of: Michael Jordan Basketball Sports Just Do IT Adrenaline Competition and so on.... That logo has the power to trigger all those thoughts and emotions in my brain.  That's the power of branding. Over time I have been exposed to a consistent combination of marketing campaigns where Nike associated their branding with the stories of well known athletes.  You cannot learn how to stand out in the marketplace without first defining your own story. They didn't need to put their shoes or apparel in the ads, they just placed their logo next to the athletes stories. Therefore, over time, my brain was programmed to associate that swoosh with athleticism.  It was the consistency and branding of the Nike's logo that created that association in my brain. I understand Nike is a billion dollar company and we are talking about real estate branding here so let's go through my own branding from when I still practiced as an example. Mike Cuevas, Realtor OR   The logo is more memorable than saying Mike Cuevas, Realtor.  Images are more power than straight text and why I use my logo in everything I do because I know my logo resonates more than my name.   My Chicago Real Estate Dude eventually turned into Real Estate Marketing dude, the name of my podcast.  I'm fighting for attention, not leads. THe "dude" is my personality summed up while my logo is my symbol.  When you have the attention of your database you'll attract clients My only goal in real estate branding is to be the most known Realtor amongst my network.Once that is accomplished, it's just a numbers game because people move. The more people who know who I am, the more referrals and repeat business I get. It's that simple. I don't market Mike Cuevas the Realtor, I market the Dude who's name happens to be Mike Cuevas.   My brand also reflects my style. I’m not a luxury agent. I’m a dude. I have found that the more “real” that I am in my marketing, the more people I connect with.  Connecting with people , nurturing, and building relationships is the entire goal of my marketing strategy.

Everyone in real estate knows they need to create content for real estate marketing, but many are still holding back, why? Conquering the fear of putting yourself out there doesn’t require skill, it requires determination.  Attracting clients vs. chasing leads is what every agent wants, but without having a personal brand or a lot of notoriety, it’s near impossible to build an attraction based business. Guess what holds people back 99% of the time?  The fear of putting yourself out there. (Listen to this week’s podcast with Chan Weber From Agile & Co… Here’s a sneak peak…) https://vimeo.com/1016536101?share=copy#t=0 Why Every Agent Needs To Start Creating Content Immediately In order to understand how this works, you need to understand how and why people refer or use Realtors.I have a more in-depth article you can read here about the psychology of whats makes someone refer you, but let me summarize it for you.People refer and use Realtors they know, like, trust, and… REMEMBER! When you create content for real estate marketing that you distribute you more referable. As you do this consistently over time, you become unforgettable. In my opinion, the number one goal in real estate marketing is to remain top of mind to the people who already know, like, and trust you. This is where content comes into play. Content allows you to stay relevant WITHOUT always having to feel like you are selling something. The more content you create and the more people who see it, the more referable you become. “10-15% of the people who see your content this year will be moving, but 100% of them have a referral for you!” Why Conquering The Fear of Putting Yourself Out There Is So Important Over recent years, many “shiny objects” have infiltrated the real estate marketing industry and although they sound really cool, the vast majority of business will STILL come from people you already know. However if you cannot get over the master conquering the fear of putting yourself out there, then how can you ever create content consistently?In this article, I want to show you why conquering your fear of putting yourself out there is key to the future of your real estate business. Who Are You Creating Content For? The best people to share your content with is your database of relationships. You don’t need you content to get seen by millions of people, you need it to get seen by the ones who will send you referral business or use you directly for their services.  Everyone lives somewhere making everyone a future potential client or referral source. The database I’m talking about is nothing more than a collection of people you would invite to your wedding or funeral if you had an unlimited budget. Your database is NOT a collection of Zillow leads, opt ins, or other people you have no personal relationship with. Your database is comprised of your best friends, neighbors, family, parents at your kid’s school, and anyone else you would say “hi” to in the grocery store. If you would be angry to learn they bought or sold without you they are part of your database. Here’s the question. If you’re creating content for people you already know then why are you scared to show it to them? That would be like running away from someone you knew at the grocery store?  Step 1 to conquering the fear of putting yourself out there is realizing who you are creating content for. Your best sources of business are through relationships, which include your friends, past clients, and family. Quite often, real estate agents shy away from “marketing” their closest relationships. What Kind of Content Should You Create? The key to overcoming the fear of putting yourself out there is being a great storyteller.  You don’t want to send your database sales related messages talking about interest rates or bragging about how many houses you sold, you want to add value. You don’t have to talk about real estate,

https://vimeo.com/1014475434 Nobody wants to be sold, but that doesn't meant you shouldn't be trying to sell your service, it just means you need to change how you sell it. Story telling in real estate is how you can constantly market your real estate business WITHOUT necessarily having to talk about real estate or give market reports. It is a skill that makes content creation easy. Once content creation becomes easy, then so does attracting vs. chasing clients. On this week's podcast we feature master story teller Robert Kennedy III. Robert is story telling in real estate building a locally famous brand people know, like, trust, and refer. How Do You Get Started With Storytelling In Real Estate? If you feel slimy advertising your business, we're going to show you how to market it WITHOUT EVER having to talk about real estate.  Many real estate agents default to all their marketing efforts be full of real estate related content, but do you really need to do that?  No. Storytelling in real estate is about marketing that reminds people you're in real estate vs tell them, but it begins with embracing  your personal brand. The truth is... Your database doesn't care how many houses you sold this month! Your database doesn't want your turn back the clock emails! Your database doesn't want to hear about today's interest rates! Your database doesn't want to hear about real estate until they are in the market to buy or sell themselves! So quit talking about real estate and start storytelling in real estate creating content people would actually look forward to receiving.  The problem most people have is in "how" they market their business.  I'm going to walk you through the steps necessary to adapt a content strategy for storytelling in real estate. Let's walk through the process of identifying your personal brand, creating a marketing message, and then a consistent strategy going forward. The key here is creating a marketing strategy that is authentic, fun, and doesn't rely on regurgitating boring real estate information people don't care about. Step 1: Identify Your Brand Message First, it begins by realizing you are a brand.  Yes, that's right you're a brand. It was reported only 4% of consumers used the agent because of the brand they were affiliated with.  This means 96% of consumers chose the agent over the brand.  So quit marketing your broker's brand and start marketing your own! Your personal brand is your "story" to tell.  It's how people know you and remember you. Can you imagine any new business becoming successful without identifying who they are or what they represent?  Every business has a "why" behind them or something they stand for. How Do I Find My Message? As in any business, the first place to start focus your craft your content strategy with where the majority of business comes from, that's your database. In real estate your database is your audience. Over 80% of  home buyers and sellers find their agent from referral, repeat client, or they personally met them.    This means the vast majority of business comes from the people we already know not strangers.   The reason it's so important to stay in communication with your entire database is because 10-15% of them are moving this year and 100% of them have a potential referral for you. If I had 100 people in my world who knew what I did for a living about 10-15 of them are moving.  At the same time all 100 of them knows at least one person who is moving this year they can refer me to. Generating referrals from your database is much easier than you think, but it requires consistency in communication to do it. You will begin attracting referrals just by staying in touch with your database.  Often times we overthink the mechanics of how to market your database, but it's very simple. We overthink our branding strategy, but it's just being you.  If you're a doctor,

We are going back to basics and reminding everyone what's really important in this market. Remember, it is all about the relationships you build over time, but you have to play the long game. In order to build an attraction based business you have to have an impeccable service people remember and want to refer. https://vimeo.com/1012258809?share=copy On this week's episode we bring on Kristi Jenkins to go over her process of how she becomes her clients Realtor for life. Her goal is not to sell them one house, it's several houses over the course of time as well as anyone they refer her along the way. This new market is going to require agents developing a deep relationship with their database. Meet Kristi Jenkins With more than 2 decades of real estate experience and countless repeat clients, Kristi Jenkins is known as your “Realtor for Life”. She has helped her clients move throughout many stages of change and growth, from first-time home buyers to empty nest sellers and everyone in between.She has won numerous awards for both her exceptional client care and her excellence in sales, which set her apart in her field. Kristi’s attention to detail, fierce negotiation skills and exceptional marketing exceed the expectations of both buyers and sellers. She specializes in luxury and waterfront properties throughout the greater Eastside and Seattle areas and sells across all price points. She is an expert in residential resales, new construction and land acquisition and development.Having grown up and raised her own children in the community where she works, Kristi has a unique perspective on her neighborhood, schools and amenities. She prides herself on her ability to go beyond traditional agent services and provide a curated experience for buyers moving to a new community and sellers looking to highlight the incredible features of the home they’re leaving. Kristi creates a personalized plan for each client and uses exclusive marketing strategies and an innovative approach in each transaction. As a Managing Broker, Kristi’s leadership responsibilities go beyond training and mentoring new brokers. She is intimately involved with compliance, financial management, education and changes at both the local and national level.She believes in collaborating with other agents of the highest caliber and values her impeccable reputation within her local real estate community. Kristi has worked personally with some of the best real estate brokers in the country, including Ryan Serhant, and has a global network of esteemed agent partners. When Kristi isn’t working, she and her husband of 25 years, Chris, enjoy exploring the beautifulPacific Northwest, boating the San Juan Islands and unwinding at Suncadia. They have 2 amazing, grown daughters, Caroline (a nurse) and Kaylie (a graduate student), and a beloved Maltese-Bichon named Sassy. Kristi is a Washington wine enthusiast and will take a friend to head just about anywhere that offers a white wine flight and charcuterie board! Check out Kristi's website.

The riches are in the niches and today's episode is another example of that. Meet George, who after filming one video on Youtube for tenants squatting in a property that went viral! That video instantly positioning him as the expert in Squatter related deed instances. From there he was able to create two products: Check out Title Fraud Defender. Check out Squatter Defender. One video led to an entire business model, which again proves the point we make every week on this show. Attention and brand always attract business no matter what business you're in. Whether you're an agent, lender, or squatting expert, today's currency is attention! Want to learn more about George? Follow him at instagram.com/mrd_portland facebook.com/MrdPortland linkedin.com/in/georgemccleary youtube.com/@georgemcclearyMRD tiktok.com/@mrd_portland x.com/mcclearyRE 

Check out the DK Law Website. Diana's Instagram.

Check Out ConveYour This week's episode is joined by recruiting and onboarding specialist Stephen Rhyne. One thing for certain is that there is a lot of movement within the real estate industry right now in regards to changing brokerages, etc. However, recruiting is a full contact sport and requires 3 parts. First you need to attract, then you need to onboard, and then you need to retain. These 3 principles are to place not only your recruiting efforts but long term retention for any business. Website Instagram YouTube

Check out Tommy's Website. Check out his Instagram.

Check out Valerie's website and Instagram.

Check out Tanya's website.

We are still talking about the market shift because it is what everyone should be talking about. The best way to survive is to nurture the personal relationships you have and that is exactly what we built Referral Sweet for. Learn More About Greg

Check out Avery's website. Today we are talking to Avery Carl, head of the top EXP team. Best part is it only took them 5 years.

Check out Chrissy's website.

Frank Rohde joins us to discuss how first time home buyers can get in the game in todays market. Check out Ownify

Sometimes we all need to go back to the basics and since we are in the business of running a business, it bears repeating. Today we are gonna make sure we all understand the basics that we often take for granted. Check out Ewell's Website.

Today we are joined by Dionne Malush and Mike Hanlon, and they are gonna tell us about how they created one killer brokerage.

Direct Response. We are talking about marketing again because in this day and age, it is all about surviving the market. Check out Adam D'Annunzio's website. You can also reach him at 609-604-5958

Don't freeze. Things are changing in the Real Estate market, but now isn't the time to panic. David's Website David's Instagram

Check Out Paul's Website

Tale as old as time but if you haven't learned it yet, you need to. If you aren't marketing yourself then you are gonna struggle through this market. Jessica's Channel Jessica's Insta Jessica's Website

AI is taking the world by storm and the real estate market is no exception. How can you utilize it to sell more houses? Check out Robert's LinkedIn: https://www.linkedin.com/in/reichrobert/

Today we are talking to Kathy Byrnes about how you can stand out in today's market. Be sure to check out her website.

Today we are talking about USP. Unique. Selling. Proposition. Memorize it because we are seeing a paradigm market shift and now that the NAR Settlement has fundamentally changed how agents are going to operate, it is time to shift. How do we do that? With a Unique Selling Proposition.

We talk about needing a brand a lot but it is so much more than that. Your "brand" is just a word we use to describe your motivation, your offering, your voice and who you are. Before you can build a brand, you need to build what you are, what you're doing and why you're doing it. Be sure to check out Clint Jordan's website.

Are you creating media, content, video, whatever you want to call it? If you aren't, then you're missing out on a massive opportunity. The market is changing, marketing is changing. Don't get left behind.

Social media is NOT Craig's list. If you are looking for what kind of real estate social media content you should post, it's very simple.  Stop telling people you're in real estate and start reminding them you're in real estate. What is real estate content?  Why is everyone talking about real estate content and how does it apply to my business? My goal of this article is to explain how to create real estate social media content that leads to clients in this post. Let me be blunt. If you want to attract business, especially online, you must create real estate content. Let's go through the steps of exactly how it works. Stop Creating Real Estate Social Media Content That Tells People You're In Real Estate You don't need to tell people you're in real estate, you need to remind them.  Creating real estate social media content consistently allows you to sell without selling by constantly reminding others that you're in real estate. What would you rather do, beg people for referrals or attract them? "Hey do you know anyone who wants to buy a house" "Hey do you know anyone who wants to sell a house" When you are always selling, it's hard to attract business. You are told you must make x amount of calls a day, 5 days a week. This is the old school train of thought when it comes to real estate marketing. I believe it's these hard core sales tactics are a major reason why 87% of newly licensed agents do not make it 5 years in the business. Especially in light of the NAR commission dispute, it's never been more important to build a personal brand.  When you create consistent real estate social media content you take a different approach. It allows you to share your expertise and become the expert without having to say it because content over time builds authority. The 2 Benefits Of Consistently Creating Real Estate Social Media Content Creating real estate content helps you in two ways.  First, is that it allows you to keep your brand in front of your largest source of business, your database of relationships.  Over 60% of all agent business comes from referrals and repeat clients. It allows you to keep your brand at the forefront without having to always come off as a slick salesman. Creating real estate content is a way to consistently nurture your relationships. The second way you can use real estate content is to attract new potential clients.  Let's take this article you are reading right now.  Maybe you found me on Facebook, Instagram, or Google. I want you to read this article so I can build a relationship with you and down the road you may become one of our members of Referral Sweet (that's my soft sales pitch). I'm not hard core selling you anything, but I am teaching you about creating real estate content. I'm talking about doing the same thing for your real estate business. I'm not sure what kind of real estate content to create? There are two types of content to create.  First is educational.  This is content that you share your expertise on various real estate topics.  It should be focused around the questions that typical buyers and sellers have in real estate.  I can list a many different topics for your to create content on. The second kind of content to create is more for branding and staying on top of mind.  It can be holiday videos, neighborhood tours, or just sold case studies to give you a few examples.  This kind of content allows you to share your daily real estate story. You don't create this kind of content to pick up leads, but more for nurturing your relationships and remaining on top of mind amongst your database, prospects who are not ready to make a move yet. Start Creating Content, Start Attracting Clients When you consistently remain on top of mind with the people you know, referrals and repeat business occurs. This is a visual on how simple the process really is. 10-15% of the people you know this year are moving, but 100% of them have a referral for you.

If you are slacking on creating video, let this be a lesson. No one really loves to be in front of the camera, even if they seem like it, they probably don't. We don't do it because we love it, we do it because it's essential to growing our brand. Jordan Silvester found that out, and listen to see how it helped his business explode. ResourceCheck Out Jordan's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast. Folks, we're gonna be chatting about today is something I think everyone's going to get a little bit of a kick out of. Look, none of us want to get on social media. We do it because being on social media creates money. It creates clients, it creates a tension, it builds your brand.00:04:47:12 - 00:05:04:04UnknownBut if we really had an option, me included in this, I'd go hide behind. I'd sit on my couch all day and watch television or play video games or something. Know, I wouldn't be out there creating content, doing all the stuff on social media because I'm do it because I know I have to. Reality is, if you're not doing it, somebody else is.00:05:04:04 - 00:05:31:22UnknownAnd building your brand on social, whether it's Facebook, TikTok, YouTube, Instagram, I mean, honestly, it's all of them. If you're not doing it, somebody else is. And that's why you need to be there. 100% of your future clients will be online and over 80% of them will use the first person they come into contact with, many of which happens to be the first person they're either introduced to or they personally meet or they run into at a bar or restaurant or through a family or friend.00:05:31:22 - 00:05:52:07UnknownThat's just basically how it is in other words, this damn business is nothing more than a giant popularity contest. So I get a message and we got a we got a Canadian coming up on the house today and he's not too deep in the count. He's just over the just over the border. But not that that matters. But he's a you know, he just that's a story.00:05:52:07 - 00:06:08:02UnknownWould I just what I just laid up. I hate social media. I don't want to do it. But once I started doing it, I started getting a lot of buzz. People started commenting and all sudden I feel like I'm getting all these conversations I never would have had unless I'd started doing it to begin with. So we're going to hear a story and see why he does it.00:06:08:02 - 00:06:23:06UnknownAnd I'm hopefully it's going to kick you in the ass and why you need to do it too. And if you even are doing it, you need to get a little bit more consistent. Let's we all do. So without further ado, let's go ahead and introduce our guest from the other side of the pond, not pond water. Mr. Jordan Sylvester, What's up, dude?00:06:23:08 - 00:06:45:02UnknownHey, man. Thanks so much for having me today, Mike. It's great to get a chance to just chat about the excitement of real estate and trying to figure out where that next deal comes from. You know, the the the infamous pipeline conversation, Where where's the where's the next one going to come from and what are we going? Yeah, feast or famine, peaks or valleys, month the month, week to week client by clients, you name it.00:06:45:02 - 00:07:05:12UnknownRight. So tell me a little bit about yourself. I saw everyone who you are. Before we get started here and I got a bunch of different questions and one here, your story on how why you actually like social media nuggets. You don't like it, do you know? I'm not a huge fan of social media. And if you actually were to go to my Facebook page and look at posts previous to basically this August, you'd see five over the last two years.00:07:05:16 - 00:07:25:04UnknownAnd two of them are, Hey, you want to come hang out at my birthday on the patio crammed into one of our local watering holes. So but I understood that in the market shift in the wher...

If you are creating a brand, the most important thing you can be is authentic. Today we are talking to Nick Woodard about what it to means to be authentic and to reflect that in your business. ResourceCheck Out Nick's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What's up? Ladies and gentlemen, welcome with our episode of the Real Estate Marketing Dude podcast. Folks, we're going to chat about today is the only thing you should be focused on in 2024, because I was like, What are you going to do in markets?00:04:04:08 - 00:04:21:19UnknownStrange thing. What new shiny objects coming out next? What kind of work? I buy more leads. Work? I do this. No, dude, just need to start being more of yourself. You you need to be authentic before you could ever start marketing or attract anybody online. If you have any bit of like fakeness or bullshit about yourself, you're in turn people off.00:04:21:19 - 00:04:41:24UnknownAnd today's entire show is going to be dedicated towards one thing Authenticity. How do you become more authentic? Authentic? How do you become more authenticity? How do you become more authentic? So I think Nick here reached out to me maybe on Instagram, if I'm not mistaken, or maybe it's Facebook, I forget which platform, but he's been listed in the show for quite a while.00:04:41:24 - 00:05:03:17UnknownAppreciate that. But you know what? He really massages like my ability to show for a while. And this guy's been an agent for 20 years in a bar was six or seven years ago. He says he stopped he stopped being that perfect, perfect like Barbie doll and all type of an age it right? Like the stereotypical fucking person.00:05:03:17 - 00:05:20:20UnknownHello. I'm here for real. Say you write your name tag and everything, right? Perfect. Suit. Your socks are perfect. You're driving the car. You might have rented it from a friend just for the day, just to do showings. Right. But you put on that front. We've all been there and he stopped caring. He just said, Fuck it. I'm going to go out and be myself.00:05:20:21 - 00:05:35:09UnknownAnd we're going to hear story today. We have have not dug into this or you to hear it live with me here. We haven't practice this or anything like that. And he said, Mike, once I stopped giving a shit, I started business, took off, I started being myself. So the first thing I do is I go to his website.00:05:35:09 - 00:05:55:18UnknownI want you guys, if you guys are online, go visit his website and keep him in mind for your referrals because you'll be in good hands. But without further ado, we want to go ahead and introduce Mr. Nick Woodard from Middle Tennessee. What's up, Nick Paton And dude, good to be on here. I'm a friend. Yeah, forever. Thanks for coming on.00:05:55:20 - 00:06:10:06UnknownDo people want to hear your the story? I like I love these shows because you take something and you actually run with it. And I want to just hear the whole story is like from start to finish. I think people are going to get a lot out of it and you guys have to learn how to connect with people online.00:06:10:06 - 00:06:29:02UnknownAnd it's just like you connect with your neighbor, you connect with people at church, restaurant bars, whatever you do, I don't care. The same way you connect with people one on one face to face and same way you connect with them online. But it's very difficult to do that when you're really not in your own true skin. And my first question I have for Nick is, Nick, how long were you in real estate?00:06:29:04 - 00:06:51:02UnknownAll you time. Overall, I've been in it for 20 years. It's now growing here just south of Nashville, Middle Tennessee. And I went to high school here, went to went to college at MTSU, and then got into real estate because it was kind of a family thing. And that's that's what I was going to do until I figured out what I wanted to do.00:06:51:04 - 00:07:07:20UnknownAnd here we are 20 years l...

If you're running a business then you need a system in place. You probably need a dozen systems in place. Technology is making it easier than ever, and today we are looking at how your systems can serve your business. ResourceCheck Out Reward RealtyReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What's up? Ladies and gentlemen, welcome to the episode of the Real Estate Marketing Dude podcast. Folks, we have quite the reward for you today. No pun intended, Caroline, but what we're going to be chat about, folks, you guys are all running around and your heads cut off. This is the time that you have to go back and like, run your business like a business.00:03:34:13 - 00:03:54:07UnknownNo business exists without systems in place. If you don't have systems in place, you're not running a business. You're just another salesperson with their fucking head cut off and you're running around making sense of nothing. Folks, if you want to right now is the time that while the market sort of changed and revamped, this is when you actually focus on those systems.00:03:54:07 - 00:04:10:07UnknownBut everyone always asks me, Mike, what's a system? What's a system? What's a system? A system is something you repeat in your business with each and every client, each and every month, just like McDonald's makes their burgers. The reason why they taste the same no matter what fucking McDonald's you go to is because they have a system to how they make their food.00:04:10:11 - 00:04:28:11UnknownThat's what defines their business. Unfortunately, real estate agents don't have enough systems in their business and that's why the service doesn't stick with anyone. And while 90% of the people forget what you do for a living, because when you're working with them, there's nothing you're doing to make them say, Wow, that person is a shit. So what we're going to do is bring on the coaching, the systems.00:04:28:11 - 00:04:44:21UnknownI just met her a couple of minutes ago. She's pretty damn impressive. She's got like a system for everything. And I told her, I don't want to know any more. I just want a hit record and I want you to tell us the systems that you implement with your agents in your office that has them all so productive.00:04:44:23 - 00:05:04:11UnknownWhat is it you're doing? Because while everyone else is sort of floundering in the water and treading water right now, you're crushing it. And it's not because of like you got lucky, it's because you got your shit together and you have systems and people are returning to those systems despite market conditions. So I think I'm to call the show something about systems.00:05:04:11 - 00:05:20:14UnknownBut without further ado, let's go ahead and introduce our guest, Miss Caroline Hobbs. How are you, Caroline? Great, great. Thanks for having me. Well, so listen, there's a little bit who you are. Where are you from and what the hell are we going to talk about today? Yeah. So my name is Caroline Hobbs. I am here in Silicon Valley.00:05:20:14 - 00:05:50:09UnknownSan Jose, California, and I've been selling homes for about 15 years now. And I started Word Realty on April will be 11 years. So we've got someone Giovani, we've learned a lot. And all this time and I've really learned about all the benefits of technology and leveraging systems to automate tasks so that you can provide a highly higher level of customer experience for each and every single one of your clients.00:05:50:11 - 00:06:08:21UnknownThank you. No one talks about the experience for customers at all. Like, you got it. Nobody talks about it. Like if people aren't saying wow about working with you, like you don't have a business, you guys and you won't have a business. So I want to start to beginning with you. You have a brokerage. How many do you run your brokerage like a team, or do you guys run it like a brokerage?00:06:08:21 - 00:06:28:02UnknownAnd is everyone sort of on the same syst...

Chances are you listen to podcasts if you're reading this. Chances are you might have considered hosting one of your own. But here is the million dollar question; is it worth the time and money and how will it help your business? Today we are talking about that with Trevor Oldham, founder of PodcastYou.com. ResourceCheck Out Trevor's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What's up? Ladies and gentlemen, welcome to The Wrap. So the Real Estate Marketing Dude podcast, folks, welcome back. We're going to be chatting about today is a different form of content creation is actually the type of content you're listening to right now. Why the hell that 1.5 million are You guys decide to follow me? I have no damn idea, but I'm glad you did because this podcast has been one of the largest sources of my personal business.00:04:40:16 - 00:05:06:05UnknownI can tell you guys that without a doubt. You know, when I was I'm not doing video services for real estate agents more, so I want to make that very clear. I'm no longer doing video marketing, but I do have a software you guys can play with us in and we'll talk about that later. However, if I never had a podcast and never built an audience and my prior real estate marketing dude business as a video marketing company would never existed, the podcast and a podcast in general.00:05:06:05 - 00:05:24:21UnknownIt's a form of content, you guys, it's a form of media. And so many people right now are like, I got to create videos like videos, a form of content, okay, it's just another form of media and everybody, as long as you work for yourself and you have your own damn business, you're running a business. And yes, the answer is you do need to start creating content, whether that's video, whether it's podcasts.00:05:24:21 - 00:05:47:01UnknownI don't give a fuck what it is, but if you're not creating content, someone else is and you're going to be out of business. The building of personal brand is everything, especially in a real estate related business. And if you don't have a brand, you don't have a business, you're a salesperson chasing a chuck. So what we're going to be chatting about today is we got my boy Trevor hold him here, and he's going to be walking us through the power of podcasting.00:05:47:03 - 00:06:00:02UnknownSee these questions pop up all the time. Should I get a podcast versus not get a podcast? So what would be the strategy if we were to create a podcast as a real estate agent or lender? Is it worth it? Is it not? We're going to find out. Without further ado, let's go ahead and introduce our guest, Trevor.00:06:00:02 - 00:06:20:10UnknownTrevor, what is going on? How are you doing once you say hello to who you are and what we learned today, they're do excellent today, Mike. Thanks for having me on, on the show. CONAN From out in New York, upstate New York, out here, finally get some nice weather, 35 degrees, which is nice that I was talking to one lady earlier today, 70 degrees like, damn, where I kill for that.00:06:20:12 - 00:06:40:14UnknownI'm not going to see those temps still till May. But with that said, we're on a company called Podcasting. You podcasting. Why are you been doing it since 2017? Been in the podcasting space since 2015, seeing all of the ups and downs within the space and yeah, just how people personally brand themselves within the podcasting space love it.00:06:40:16 - 00:06:55:16UnknownLet's get into it. I get questions all the time about this, like, Hey, should I start a podcast? Should we, should we do this podcast? And what we're going to do is you do this for all kinds of industries, correct? Correct. Okay. So let's keep it. We'll try to keep it focus for the real estate people like that.00:06:55:20 - 00:07:10:11UnknownI would a reality investor, a mortgage lender, real estate agent and honestly, this is a deal for any local service based business. If your referral base,

ResourceCheck Out Brit PropertiesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:06:09:10 - 00:06:30:05UnknownWhat's up? Ladies and gentlemen, welcome. Another episode of the Marketing Dude podcast. Folks, if you've been following last few weeks, the name of the game right now is thinking outside the box and doing things a little bit differently and opening your eyes to new things. There's lawsuits, there's all kinds of shit going on in the real estate industry, and whenever there's turmoil like this, there's also a lot of opportunity.00:06:30:05 - 00:06:45:19UnknownBut you have to be able to see it and take advantage of it because it's during the shifts that the people from nowhere make big names from themselves, and the ones who are big names end up drowning. And I like to bring a lot of different perspectives onto the show. So I don't know. This guy is from Chicago.00:06:45:20 - 00:07:06:18UnknownThis is two Chicago people in a row. So you're welcome. There's a reason why we're fucking awesome. It's because we work hard. Unlike the people in California. No offense taken. No, we're there. We're going to go out and introduce our guests today. We're going to be talking about industrial real estate, industrial investing. It's much different than what we've typically talked about.00:07:06:18 - 00:07:23:15UnknownDon't think we've ever had this on the show. So I'm excited to see where the conversation takes us today. So without further ado, let's go out and introduce our guests. Mr. Joel, Fred Friedman. FRIEDMAN How do I want to say it? Friedland. Friedland okay, I'm all right. Sorry. I did see the land at the end. Well, how are you doing it?00:07:23:15 - 00:07:43:16UnknownSay hello and now tell us a little bit about yourself. Sure. So I live in Chicago. I grew up in a suburb of Chicago called Highland Park. And when I was 22 years old, I graduated from the University of Michigan, by the way, two years there and before that, two years at San Diego State. So I love San Diego, where you live.00:07:43:18 - 00:08:11:06UnknownCongratulations on your championship. Thank you. Thank you. Big deal. Yeah. Yeah, it was awesome. So right after graduating, I wanted to get into real estate and I thought, I'm going to get into residential real estate because that's what I do. And a friend of mine introduced me to a family that owned a business called Podolski Podolski Family, and they owned 84 industrial buildings and we're looking for a leasing agent.00:08:11:08 - 00:08:39:13UnknownSo and a property manager. So I interviewed them on a Thursday and I started on Friday. And because I was, I think, a pretty good interviewer. Interviewee they hired me right away and said in 1981 interest rates were 17%. They had 84 buildings, ten of them were vacant, and they wanted me to figure out how to do the lease up of their vacant industrial buildings.00:08:39:13 - 00:09:08:21UnknownFirst of all, you have to understand what an industrial building is. An industrial building is is usually in the way they have industrial parks in every city and every town has them. In Chicago, there were 16,000 industrial buildings, but most people never even heard of it. An industrial is where warehousing takes place and distribution. So for today, the famous industrial tenant is Amazon.00:09:08:23 - 00:09:47:01UnknownAnd but every store has a warehouse. Every chain, every restaurant chain has a warehouse. And then there's manufacturing where every product if you look around in the background here at this place,

Marketing is everything, and big part of that is ads. I know, it's a confusing subject, but we are gonna break it down for you. Today, Stephen Whiting joins us to discuss retargeting, potentially the most important thing you can do for your brand.ResourceCheck Out Street TextReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast and welcome. What we going to chat about today is how to follow people around the Internet. Have you ever been shopping? Maybe if you're a woman, you're shopping for shoes. I know you are. Don't lie to me. And if you are, that shoe started following you all over the internet.00:08:42:18 - 00:09:03:19UnknownThat's called retargeting. If you're dude, man, I know maybe you're looking at an ax throwing shit banger golf simulator, whatever the hell it is, but also that thing's following you all over the internet. The reason why remarketing is so important is not is because you are not that important. And people might see you, they might interact with you, they might message you once, they might visit your website.00:09:03:21 - 00:09:22:10UnknownBut it is such a busy world that literally they're going to forget that they were even there 24 hours later and no one converts on the first touch, much like your significant other did it either. You made her laugh, you dated her, you bought her flowers. I don't know what you did, but you did something. And it happened over multiple touches and eventually you won him over.00:09:22:12 - 00:09:38:13UnknownThat's sort of the idea here with retargeting. And what we're going to be chatting about is that how do you get more of your content seen? And then more importantly, how do you make sure it gets to them? Because a lot of people just make but also making content. And if you're not running ads well and your content isn't good organically, well then how is anyone going to see it?00:09:38:13 - 00:09:56:16UnknownSo we're going to solve all those problems on today's episode. And without further ado, I want to go ahead and introduce our guest today who is the CEO of Sweet Street Text. Right. Thank you. And Mr. Stephen Whiting, he's really cold right now because he's like in the thunder, like, I think he's like an Antarctica or something. But welcome to the show.00:09:56:16 - 00:10:14:10UnknownWhy don't you tell our listeners hello and say tell us a little bit about yourself, what you do. Thanks, Mike. I'm super excited to be here. Yeah, big Arctic front just blew in and the office is freezing. So if it sounds like I am, my teeth are clattering. They most certainly are, yes. So my name is Steve Whiting, as Mike mentioned, CEO of Street Techs.00:10:14:10 - 00:10:40:09UnknownSo we make it really, really easy to run effective ads on Instagram and Facebook to generate leads. That's kind of been the main thing that a lot of people know us about. But what they don't really know behind the scenes is that to be successful on those platforms, it's really about building up the content, the no lack of trust and having a lot of rotating content that's going to warm people up and help you convert those leads because you know it's top of funnel and but the industry is changing.00:10:40:09 - 00:10:58:12UnknownYou know, a lot of businesses, things are changing in the marketplace. And if you understand the concepts that will go through today and you can put implement them into your business, it's a complete game changer. You go from trying to win business to people like literally thinking of you as a celebrity by the time you walk in and have that listing presentation.00:10:58:12 - 00:11:13:10UnknownYeah, it's sort of weird. If you do a version with video, you're like, You watch that. Wow, it's crazy. I know you actually watch that. But yes, people will watch your stuff. But here's the key. Guys know like and trust because no one hires ...

We talk about building a brand all the time, but what can you do with that brand? Today we are talking about turning that brand into an empire.ResourceHenry Street CreativeReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramWhat is up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast, and welcome to 2024, folks. Since all it's been ten years, especially this year, this podcast has been on the ground and I'm going to start this year off where I started off 14 or ten fucking years ago in 2014. And back then we were talking about the same damn thing that we're still talking about today.00:04:40:08 - 00:04:55:20UnknownBut back then people thought I was crazy because they're like, Who the fuck are you? And more importantly, what the hell is a personal brand? I'm a real estate salesperson. I don't need a brand. My brokers, my brand, women screaming the saying. So I think it's a very appropriate episode because your personal brand has never been more important.00:04:55:20 - 00:05:11:16UnknownBecause no one hires your broker, they hire you. You're the individual that they work with, and you're the person that they remember of. And the goal here is that when I time the word real estate is thought about how many people really associate your name with that, that's what we're talking about with personal branding. So I want to start the year off with a bang.00:05:11:16 - 00:05:27:19UnknownWe brought on one of the most experts in this field. His name is Mr. Tyler Mount, and we're going to talk personal branding and how you can build an empire with it. Tyler What's up, man? I want you to run a little bit about who you are, where are you from, and what the fuck do you do? Well, look, thanks for having me.00:05:27:19 - 00:05:52:07UnknownI love the energy. You know, I've worked in digital marketing, specifically real estate. Digital marketing. For the better part of 15 years, I've been fortunate enough to work with nearly a thousand clients in 16 countries. I've represented over $7 billion in real estate developments across the nation. And you know what I have found working with whether it's the CEO of T-Mobile, the the president of the United States, the CEO of Twitter, now known as X ray.00:05:52:09 - 00:06:09:18UnknownYou know, what I've learned is the power of personal brand. I want to just double down on what you started with today. No one cares what you're talking brokerage, right? The idea that someone is hiring you because you're a Keller. Keller Williams is a misnomer, right? Because you can write a contract doesn't make you special. An idiot out of high school could do that.00:06:09:22 - 00:06:29:14UnknownWhat actually makes you special and what makes you important is the personal side humanity of you, and how we can really start to encapsulate that in your brand and get people to know I can trust you in order to transact with you. That's right. No one remembers what you did there. Remember how you do it. No one remembers what you said or how he said.00:06:29:16 - 00:06:42:11UnknownSo let's dig deeper because a lot of people sort of I feel like people understand like what a brand is, but they don't like they hear this term. It's almost like a buzzword because it is a little bit complicated. Like and here's let's just break it down to basics here. Here's where I see I will get your opinion.00:06:42:11 - 00:07:02:13UnknownSeriously, most people, when they think of their personal brand, they don't in that they don't visualize their individualism. I guess, if you want to say as a brand, because they're like, I'm a dad, I'm a father, I'm stressed out human being and I'm just a person in the rat race here. How the hell am I? BRAND And you have to realize, folks, is that you are the brand.00:07:02:13 - 00:07:18:20UnknownYour brand is your persona. It's how many people think or associate you with anything else that it stands for.

Lead generation is the name of the game. Who better to talk to then the expert himself? We are gonna be diving into lead generation and what you should be doing.ResourceJay's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramLadies and gentlemen, welcome to the episode of the Real Estate Marketing Dude podcast. Folks, we're going to chat about today. We're going to wrap up the year strong and talking about, guess what? More marketing, but more importantly, how you convert that marketing. So many people, especially in our space, throw a lot of money at stuff that make the ego feel good but don't necessarily get the results at the end of the day.00:03:05:02 - 00:03:20:19UnknownAnd yet, as you guys, you know what I'm talking about. You know exactly what I'm talking about. Biggest complaint I see is, social media doesn't work or these ads don't work or this hasn't worked Well, most times it's human error. It's not that it doesn't works. They work for somebody, but they're not working for you. So that's not a bad thing.00:03:20:19 - 00:03:38:05UnknownJust means you need to learn how to do it right, Need to know how to do it more. Quit being so damn creepy online and all that fun stuff. So that's we're going to be chatting about today is lead generation. So we brought on the expert himself. They call him Lead Gen J, and he's going to talk to us about best practices, specifically to your space.00:03:38:05 - 00:03:56:20UnknownSo go how to take notes, pay attention and we'll get right into it. J What's up, man? How are you doing? In wants to run a little bit about who you are, what you do doing well. Appreciate you having me. Jay Feldman, also known as Lead Gen Jay on YouTube. So actually run a very successful PR agency full time.00:03:56:20 - 00:04:19:03UnknownWe have 72 employees across two different offices, so I know all about what you're talking about with the fluff that that feels good but doesn't necessarily generate it leads the personal branding, the social media stuff that everybody thinks they need to do in order to get clients. But my superpower as a as a founder and as a CMO is really generating leads for my agency.00:04:19:05 - 00:04:41:06UnknownAnd now I teach lead generation to thousands and thousands of people in my private courses, communities and my YouTube channel. So hopefully we can give back to some of the realtors, lenders that are watching the show and maybe teach them a different approach for generating leads that they may not have heard of before. I'm very familiar with with the work I've worked with a lot of realtors before.00:04:41:08 - 00:04:59:23UnknownAnd yeah, you know, social media is not the magic bullet. This might be for them. So I'm looking forward to getting them back this way. Well, let's get into it. Like, let's just start from the basics. Let's make this very elementary and I will get into the nitty gritty towards the end here. But at least in real estate space, what's the biggest issue?00:05:00:00 - 00:05:23:20UnknownI have my own opinion, but I'd like to hear yours. Where do people go wrong first? Because that's usually where it starts. It's like at the beginning that they screw up and once you screw that up, you can really build it back up. Is that the target biggest? Is it the offer? What is it? Yeah, I think the biggest struggle that realtors deal with is kind of the same struggle that insurance salespeople deal with is that there's not a lot of differentiation in what they're offering.00:05:23:22 - 00:05:42:24UnknownSo people tend to go with the ones that they know, like antitrust first. So that's one big challenge that they have to get through. And that's where the personal branding and the social media really comes into play and the networking. So I do think is hugely important for realtors to do those things. I'm not discounting any of those things.00:05:43:01 - 00:06:03:15UnknownSo I think that's the biggest struggle.

Today we have Nick Niehaus on the show and we are discussing video in 2024. If you aren't using video, then you are doing something wrong. Get ahead before it's too late.ResourceNick's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:01:40:20 - 00:02:10:17UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:02:10:19 - 00:02:30:10UnknownWhat's up? Ladies and gentlemen, welcome to The Wrap. So the Real Estate Marketing Dude podcast. Folks, we're at the end of the year here. And if you're like most people probably thinking, Wow, 20, 23 sort of sucked, but what am I going to do in 2024? It's what you should be doing this time of year. While business is slow this year, maybe a little bit slower than the normal for a lot of people.00:02:30:12 - 00:02:47:10UnknownBut regardless of what happened this year, when the summer comes around, one of the things I always do is just practice and think about what the hell I'm going to do next year differently. What changes am I going to make? One of the things that you have to do is make changes, especially right now, this is the best time to make changes.00:02:47:10 - 00:03:12:06UnknownIs when everybody started looking around what to do when there's an interrupt or a pattern change or anything like that. That's the best time to go out there and actually stand out. Stick out. One of the ways to do that is going to be obviously with video, if you've been on the show for quite some time, we talked about video, we script an interview, lots of videos over the years, and we brought on Nick that's going to tell us everything about video, where he sees it going and whatnot.00:03:12:08 - 00:03:32:04UnknownAnd that's we're going to talk about today. What are you going to do next year in video? A lot of change. In the last 18 months, we saw long form go to short form. We saw, you know, like the need for less, call it edited videos even more. Authenticity has always been the key. But what's coming in 2024, you have artificial intelligence.00:03:32:04 - 00:03:47:11UnknownCan you use that for script writing all this other stuff? So that's we're going to be chatting about today. So without further ado, let's go ahead and introduce our guest, Mr. Nick Niehaus. Yeah, absolutely. Thanks, Mike. Excited to be here. Thanks for having me on. Why don't you tell everybody a little bit about what you do business school.00:03:47:11 - 00:04:03:04UnknownWhat does that tell you about when you get into it? Like because what we want to talk about is how we're going to do in 2024 on video. What can we do that you haven't done already or what you see where the trends and what should we be focusing on? Yeah, absolutely. So I guess, first of all, you know, I run a company called Business Video School.00:04:03:06 - 00:04:22:03UnknownWe primarily teach real estate agents how to use video. And one of the key components of that is that we really teach people that video is a form of communication. So, yes, it's a marketing tool. Happy to provide some tips and tricks on that front today. But I think that that in my mind and heading into 2024 is maybe the most important thing to sort of understand.00:04:22:04 - 00:04:38:20UnknownYou know, coming into this year. You mentioned obviously it's been a tough year. And the good news about that is that there there's less noise, there's less people marketing. I mean, there's literally less agents than there was a year ago. But there's also just once agents that cut back on their their ad spend, they cut back on their effort.00:04:38:21 - 00:05:02:05UnknownYou know,

If you still see yourself as just someone who sells houses, you might need to reevaluate. In this market, you should be an entrepreneur. You should constantly be looking for new ways to make money in this market and new ways to capitalize on a shifting market.ResourceDan's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:03:33:13 - 00:04:04:18UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:04:04:20 - 00:04:25:06UnknownWhat's up? Ladies and gentlemen, welcome to Other Up. So the Real Estate Marketing Dude podcast folks, Rome is burning. Things are going all crazy. Holy shit. There's another NAR lawsuit. This one claims to take down the industry. The number two just came out, I think, yesterday. Folks, this is not going away. And what's going to happen? Sorry, my mic's like pulling on me.00:04:25:06 - 00:04:43:04UnknownBut what's going to happen is that the cream is going to. What's up? What's the saying? The cream rise of the top or what am I trying to say? Cream rises to the top. I think that's what what I'm trying to say. But that's what's going to happen. This is like a what's the DA wisdom rule called survival of the fittest.00:04:43:04 - 00:05:08:11UnknownRight? That's what's going to happen. Survival of the fittest right now. And people are freaking out. I'm loving it. Like, not that people are freaking out, but I just see nothing but giant opportunities because I love paradigm shifts in the market when everything is going so smooth, so easy, no one changes and you become complacent. And that's that complacency that's got you kicking yourself in the pants right now because you haven't changed in the market.00:05:08:11 - 00:05:25:18UnknownJust caught you with your pants down. And when that happens, you have to change. And so many people are just stuck right now. They're like still like me and they're not doing anything. But folks, if you listen and pay attention, if I told you last quarter here, it's just going to be about what to do when that shit changes and this is going to be one of those shows.00:05:25:20 - 00:05:42:24UnknownSo we brought on Coach Dan Gordon and Dan is going to go out and Ganz. A whole brand is for bad ass entrepreneurs only. Okay, so we're going to talk to you about entrepreneurial ism because you're not another salesperson chasing a check. You're selling houses in real estate. You're you don't work for your broker, you work for yourself.00:05:43:05 - 00:06:00:03UnknownAnd if you're not positioned as an entrepreneur or you don't view yourself as an entrepreneur, I will promise you you're going to be out of business in the next 6 to 12 months. So without further ado, let's go ahead and introduce our guest coach. Dan, what's up, Dan? Mike, thank you. Thank you. Thank you for having me. I just.00:06:00:03 - 00:06:22:09UnknownI love what you shared. I am a big fan of things changing. I'm a big fan of things breaking in. I'm a big fan of things failing because in breaking, failing and changing, that's where you learn the most about yourself. That's where you grow. But as human beings, we are designed to avoid new things. It's just it is endemic in our humanity.00:06:22:14 - 00:06:46:07UnknownAnd your ego, like the part of you that keeps you safe, tells you don't do anything new. And when something new happens, it says, run away from it. Yeah, but look, I have studied successful people all of my professional career and the one throughline of every successful person I'm talking from Richard Branson to Dr. King was the Theresa.00:06:46:09 - 00:07:11:14UnknownEverybody who has made a splash in the world.

Todays market is a brutal one. If you are going to succeed, you need to learn how to pivot. If you are stuck in the same old business strategy, you might be in for a rude awakening.ResourceReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:01:29:05 - 00:02:00:08UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:02:00:10 - 00:02:23:24UnknownWhat's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast. Folks, we've got a lot to talk about today. I want you. If you're sitting to work working out, I want you to stop working out and grab your pen and paper. If you're sitting at a desk, grab your damn pen and paper, because we're going to be chatting about today is exactly how to pivot in today's marketplace, because I can't tell you the amount of stories, the amount of posts I see on social media.00:02:24:01 - 00:02:45:14UnknownAs a matter of fact, I just logged on to Facebook one day today and in the post that I read was, Hey guys, it was an anonymous, of course, because no one wants to admit this, but this is happening all over the country with people in the industry. And she goes, Ah, he says, Hey guys, this is the worst year I've ever had in my life and I'm not going to make my mortgage payment in the next 30 days.00:02:45:16 - 00:03:07:02UnknownI don't know what the fuck to do. Essentially, where do I do? Guys like they're just asking for help. And this is a consistent story's us right here, folks. 90% of the industry has never seen a shift. Repeat that. 90% of the industry's never seen a shift. And if your broker has ever seen a shift, it's very hard to find leadership in this marketplace today because you got to see people who are doing it.00:03:07:04 - 00:03:23:02UnknownReality is that these are the best times. And even though it might be hard right now, whoever does pivot, this is when people are born, this is when brands are built. So market share is taken. And this is when you really build your legacy. It's when things go easy that it's very hard to stand out. When things don't go easy, it's very easy to stand out.00:03:23:04 - 00:03:44:23UnknownSo the opportunity you have in front of you is very trying for any of you guys. And it might not be smooth road right now, might feel a little rocky and that's normal. Welcome to the shift. But it's what you do and how you react is going to make the difference. So if you don't want to end up like the story I'm going to or I just told you about, I want you to listen to our guests today because this guy knows all about pivoting.00:03:45:00 - 00:04:06:14UnknownAbsolutely. Lutely, super successful, sold his company. I'm not going to let him tell you, because this guy's a serial entrepreneur, but there's not a better person to have today than the get your get out of your damn box. Get outside your box, get out of your own head. There's a ton of opportunity, but you need to pivot. So without further ado, let's go out and introduce our guest, Mr. Nixon, a Did I say your last name right?00:04:06:14 - 00:04:23:17UnknownNick In Alamance article it's like Coca Cola. That's not Italian, is it? It is. Jesus. I didn't think it was. Oh, my goodness. All right, let's tell everyone who the hell you are. What are you doing? What are we good to talk about today? Yeah. All right, I'll. Maybe I'll give you a call about 92nd or 62nd version.00:04:23:17 - 00:04:40:16UnknownSo I live in Miami. Data entrepreneur, originally from Michigan, super blue collar, middle class upbringing. All four grandparents worked at the same factory. Dad, uncles, brothers, all worked there.

If you haven't heard about the massive news that is the NAR lawsuit, then you need to check it out. Today we are talking about the massive opportunity this is bringing.ResourceReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:00:12:24 - 00:00:44:08UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster of Real Estate Marketing. Doing this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:00:44:10 - 00:01:13:06UnknownWhat is up? Ladies and gentlemen, welcome another episode of the Real Estate Marketing Dude podcast and holy crap, folks, have you been following this show for any period of time? I've been talking about what just happened this week. I've been talking about that for the last two years, well before the lawsuits, well before any of this stuff. The importance of building a personal brand and or a unique selling proposition to stand out.00:01:13:08 - 00:01:33:02UnknownWell, the numbers, if you even tuned back to several years of episodes, the numbers with consumer dissatisfaction were evident. They were out there planning it. And this is going to be the fuel to the fire that they've been waiting for. So what we're going to be doing, though, in this show is that this is not all doom and gloom.00:01:33:04 - 00:01:55:00UnknownTwo nights ago, I couldn't sleep, literally could not sleep, could not sleep because I was like, oh, my God, should I start a brokerage because of this? The opportunity here is also very, very large. So this is not going to be a doom and gloom show. It might be for some of you guys, at least if you're not willing to change, because one thing for sure is that this market will change.00:01:55:02 - 00:02:12:11UnknownThere's no doubt about it. The way you're going to be compensated is changing. I mean, it's going to happen. And if you go on social media right now, you're seeing two different sort of trains of thoughts. The other a lot of people are like, well, you're going to have to list to win list live to list or last list or whatever they're calling it.00:02:12:16 - 00:02:37:02UnknownGreat. Still doesn't the fact that you're going to lose 50% of your commission in the buyer side of the commission. Right. Whether you list or not, you still have income that is generated from buyer commission revenue. And it's not just about that. What is more concerning more than anything is that honestly, you have to look into the remarks like, go, go ahead and hit the NBC News article and go scroll through the comments.00:02:37:08 - 00:02:58:17UnknownAnd that's where the true answer is, folks, because I spent at least, gosh, maybe 30, 45 minutes just reading through the comments of the news articles that are coming out, bashing the industry, saying how real estate agents held them hostage, essentially, which is bullshit. But, you know, the news and the media's going to spin in whatever way they do, like they always do.00:02:58:17 - 00:03:18:04UnknownIt's always say they're fake news. But the comments are evident. Guys. People don't like real estate agents. And, you know, I didn't we didn't need this lawsuit to come out and tell us that we saw this in the in the Atkins customer or client satisfaction surveys that have been done over the last four or five years. So the writing's been on the wall.00:03:18:06 - 00:03:54:17UnknownNow, why is that not all doom and gloom? And let's start with actually both. Let's do the pros and cons. Maybe that's what we call the show pros and cons of the doom and gloom of the in our settlement, because there's a lot more pros I see so far in cons. And I'm not just saying that to hype you up paradigm shift like this is when people make money, This is when people take market share,

If you decided to start creating content, you probably realized how hard it is. Today's guest can tell you exactly how to do it and how to make it look good.ResourceCheck Out Steve's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:05:40:08 - 00:06:11:10UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:06:11:12 - 00:06:33:10UnknownWhat's up? Ladies and gentlemen, welcome to the other episode of the Real Estate Marketing Dude Podcast. And most of you been listening to the show for years know us as video, and we haven't done it with video, video marketing and all that other stuff. And we haven't done many podcasts recently on video, but the title of this one is How to Shoot Videos That Don't Suck.00:06:33:10 - 00:06:54:15UnknownAnd folks, I can tell you that in the last few years, all the videos we've created, the thousands of videos we created, there is a formula here and it doesn't matter if you're ugly, you're fat, you stutter, it doesn't matter. The biggest, I would say, reservation I get from people and they're trying to get on camera and they would hire us was be like, I'm too boring, I'm ugly.00:06:54:15 - 00:07:14:19UnknownI've a face made for radio. None of that shit matters when it comes to video. You have to know two things how to main, how to maintain and retain attention, and how to take people through a story essentially and add value to them while you're doing it. So we brought on Mr. Steve Stockman, who wrote a book on how to shoot videos that don't suck.00:07:14:19 - 00:07:37:20UnknownThis dude's in L.A. He creates shit for people and he's very creative and he's going to break down. I don't know, let's call it the infrastructure of a successful video, if that's okay. But without further ado, let's go ahead and introduce our gas and we're going to break it down for you guys. How to create videos that people are actually going to watch and that you'll feel happy to put out there on social media, YouTube and all the above.00:07:37:20 - 00:08:03:19UnknownSo, Steve, how are you doing? Why don't you tell everyone a little bit about who the hell you are, where you're from, and let's get in Skype, all kinds of questions for you. I'm doing great. Thank you for thank you for having me. So I do TV shows, then a feature film, music videos, basically. I've been in Los Angeles making a living as a director and a writer and producer for quite a long time, and I like to teach about video.00:08:03:21 - 00:08:37:19UnknownYou know, when the big video revolutions started, it started to be like a doctor at cocktail parties. You know, you'd walk in, but instead of saying, Hey, could you look at this boil on my neck, they'd go, You know, I've got a video. Could you look at it for me and tell me how it is? And what was funny about it was that it was almost always a series of related problems that were perfectly understandable because in the olden days, I don't know if you remember the olden days, but nobody asked you to make videos in the olden days and the olden days videos were things that people who are professionals like me made and00:08:37:19 - 00:09:03:06Unknownnormal people never made them, and in fact were so excited to see themselves on a TV screen when they walked through the the video store at the mall that they would point and smile at it, you know, which we don't do anymore either now that everything is on video all the time. So so I wrote this book and how to Shoot video that Doesn't Suck is in nine languages and 250,000 plus copies.00:09:03:06 - 00:09:30:18UnknownYou can get it wherever books are.

Most people take a look at this market and they go, "oh well," and they do nothing. Those people are not succeeding or thriving in this market, they assume it's impossible. But it's not impossible, so today we are looking at another way to dominate in this market.ResourceCheck Out Nate's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:06:08:16 - 00:06:27:00UnknownWhat's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast. Folks, if you've been following the show the last few weeks, we've been talking about things being a little bit outside the box while everyone else is singing doom and gloom. I see nothing but light and opportunity. And a lot of that reason for it is that these shifts are when people actually take ground.00:06:27:02 - 00:06:45:22UnknownThis is when people actually grow. They take market share. But you can't be sitting at the sidelines. You got to start by doing something differently. There's two things I've been really screaming. One is double down on brand. This is your time to steal your everyone else's attention right now. They're all quiet. They're saving their money. They're not doing ads on social media.00:06:45:22 - 00:07:01:17UnknownThey're just sitting there doing absolutely nothing. That's why you want to be really loud. But two is you got to take on a new, unique selling proposition. And the chat that I've seen a lot of people in all the Facebook groups doing right now is like where the transaction is, where the transaction is, where the transactions will tell you where the transactions are not going to be in the next year.00:07:01:23 - 00:07:20:14UnknownIt's not going to be and I would not concentrate in your regular mom and pop residential retail sales. I if I'm you, I'm concentrating on people who have to move in this marketplace and there's going to be a lot of situations with that. One of those situations I saw the other day is a real estate agent posting. I can't afford this mortgage payment this month.00:07:20:19 - 00:07:39:15UnknownWhat am I going to do? Their real estate agent is one of many. Foreclosures are up 28% or 35% year over year. And that's going to be people who have to sell are going to have to move. Life change events, marriage, divorce, bankruptcy. That's where I'm focusing my lead generation efforts. But without a brand, none of that stuff matters.00:07:39:15 - 00:07:59:02UnknownSo we're going to sort of tie in branding, social media marketing, and then how to find deals and where you should be putting your hat on today. So we brought on Mr. Nate Armstrong. This dude is a fucking killer, dude. He has a couple companies. He's got a social media arm. He's a real estate investor, but primarily he's a marketer.00:07:59:02 - 00:08:12:16UnknownIf you check out his website, you know exactly what I'm talking about. But without further ado, let's go ahead and introduce Nate to the show. What's up, Nate? Mike, thanks for having me on, man. Pleasure. I still everyone a little bit. Who the hell are you? Where are you from? What are we can talk about today? Yeah. Yeah.00:08:12:16 - 00:08:35:05UnknownSo I used to be a realtor while back. Is going on ten plus years ago, and I got involved in a big development project where I referred clients and raised money and whatnot. And my wife told me not to do the development project. This is like in the the wake of the last recession. And fast forward six months in, I got a phone call from the developer that he said, I'm walking, I'm out.00:08:35:07 - 00:08:59:18UnknownAnd I'm like, What? Like, no, like you don't just walk like we finish this thing. I'm the guarantor on your loans. And I referred half the people that that are working with you on this is like, Well, I'm out and here's the keys. And is that moment I was forced to, to start liquidating our rental properties and I ripped my wife and my,

The market is coming down, you can't deny it. Eventually we will all have to figure out how to sink or swim. How can you adapt to succeed in a down market? The money isn't gone, it just isn't where you think it is.ResourceCheck Out Jim's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:What's up? Ladies and gentlemen, welcome to our episode of the Real Estate Marketing Dude podcast. I think we just had 8% interest rates. The market is slow. What are you going to do? Hey, if you're a real estate broker or you're a team leader, it is fucking recruiting season all day, every day. Because every single time the market shifts, agents are who are spoiled about how easy business was.00:01:40:23 - 00:02:01:20UnknownThey weren't really looking at their brokerage for support. But when things shift like that, the number one thing all agents industry I look in is who's going to help me navigate the mess that we're in, the slowness that I'm experiencing. And if you're in the business of recruiting, this is today's episode is going to be how to feast and famine, feast or famine in a changing market.00:02:01:20 - 00:02:17:00UnknownThis is going to be on how you feast because it's markets like these that are honestly the easiest time to recruit. It's very difficult to recruit when everyone is doing well because what's the purpose of recruit? Hey, I'm doing well. I don't need you right When you're getting your ass kicked, you're like, Should I need some help? I need a coach.00:02:17:00 - 00:02:36:16UnknownI need to switch brokerages. Maybe I'm with the wrong people. Maybe I'm with that. What my predictions are going to be, I've never I've been roasted for 20 years. I've never seen 8% interest rates before in my career. So this is new to me as well. But what I know is that people are hurting right now and people are looking at what am I going to do next?00:02:36:16 - 00:02:56:10UnknownAnd they're scared. 90% of the real estate agents out there have never seen a shift like this. So if you're a team leader or broker owner, the chances are you've been in the business longer than most of the people you're trying to recruit early. Usually that's how it used to work. Today you have people in the business for two years and all said in their coaches and their influencers and all this other stuff, but we need to go back to the basics.00:02:56:10 - 00:03:15:05UnknownThis is a very healthy thing with the right mindset. So without further ado, I want to go ahead and introduce our guest. We had him on about like the Kova days, if I'm not mistaken, a couple of years ago, years ago now, three years on, his name is Mr. Jim readily jumped. Hello. Hey, man. Thank you for having me back on the program.00:03:15:05 - 00:03:31:15UnknownAlways a pleasure, Mike. What are we going to get into today? Let's talk about recruiting because it's recruiting season, As you mentioned, I just saw a stat that was 90% of all the agents operating today have never been in a market with 5% interest or greater. And so when you look at that, you know, you've got a lot of agents who are exiting.00:03:31:15 - 00:04:00:02UnknownThe latest numbers show that about 80,000 agents have already exited this business. Now we've got a double whammy hitting the market. We've got a whammy of, you know, people just not ever experiencing a down market. They've been in an upcycle for the last ten years. But now we've got something else is setting the market. There's a lot of fear around which is buyer representation back BS now under attack by the Department of Justice in two major lawsuits and major players like Remax Keller and Re Max.00:04:00:02 - 00:04:30:07UnknownBut anywhere Keller claims is on the list. But Remax got major MLS. Those that are settling in the settlements are saying basically we're going to make sure that sellers now have an option not to pay back agents that don't know how to deal with that are going to exit t...

Cost segregation is often overlooked but is a useful as a value-add proposition and can lead to significant tax savings. Today, we talk all about it.ResourceCheck Out Cost Segregation AuthorityReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:02:38:11 - 00:03:09:09UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.00:03:09:16 - 00:03:35:03UnknownWhat's up? Ladies and gentlemen, welcome to the episode of the Real Estate Marketing Dude podcast. Folks, we've been walking around or walking around talking about and around the shift in this marketplace and what the hell you as a real estate agent are going to do to actually earn your split. There's a huge lawsuit going on. A class action settlement.00:03:28:02 - 00:03:50:14UnknownLooks like it's got some legs in the market. We're dealing with fucking 8% interest rates. And let's be honest, the transactions are down. We're at number 60,000 real estate agents have left the industry so far, and these times are times that you want to look forward to, believe it or not, because it's during the shifts that you actually gain market share and make moves.00:03:48:00 - 00:04:16:11UnknownThis is when people start making money, but not the ones that sit and do absolutely nothing and still doing the same shit you're doing 25 fucking years ago. So what we're going to be really chatting about today is how you sharpen your skill set as a real estate agent, a lender, anyone within this marketplace, because your broker ain't going to save you out of this shift.00:04:05:03 - 00:04:39:04UnknownWho's going to save you is your own skill set. And a lot of times, I mean, you're going to get off your butt and learn something new and start providing more value in a market with high inflation and costs. I mean, gas today, I just spent $140 filling up my truck in gas. I'm in San Diego. People want to learn how to save money, period.00:04:25:24 - 00:05:03:06UnknownThere's not a better time than to learn what we're going to talk about today because it has everything on how to save money for your already existing clients. Much of what you could be using for content right now in this day and age, because nobody one of the things that's resonated the most is how do you help people navigate the mess of the economy we're in and the save money?00:04:44:20 - 00:05:03:06UnknownSo without further ado, we're going to go ahead and introduce our guest, Mr. Eric Oliver, who's an expert on cost segregation. And I'm going to let him tell you what that is in a second. So why did you say hello to our guests? So a little bit about yourself and what we're going to talk about why the House is so important today.00:05:00:14 - 00:05:46:18UnknownBecause it is. Yeah, no thanks. My pleasure being here. My name is Eric all over. I'm with a company called Cost Segregation, and we work with investors, brokers, agents, CPAs across the country helping their clients or helping them save money, save tax dollars through their real estate that they currently hold. And so the way we do that is something called cost segregation, which really is just accelerated depreciation on your real estate holdings.00:05:28:19 - 00:06:05:03UnknownSo one of the benefits of owning real estate is you get to depreciate that or take an expense every year. However, that expense typically gets spread out over either 27 and a half or 39 years. And so what we like to tell clients is, listen, I may not even own the building in 27 and a half years, let alone be alive.00:05:47:19 - 00:06:22:13UnknownThe way my wife tells me I eat, I probably won't even be alive in 27 and a half year...

Change is a scary thing and in today's market, change is here and more is coming. The question is, how will you handle it?ResourceCheck Out Saving HomesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on Instagram