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Explore every episode of the podcast Your First Digital Product

Dive into the complete episode list for Your First Digital Product. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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1–50 of 69

TitlePub. DateDuration
Season 3 Recap – Reflections, Challenges and Plans for the Show18 Jun 202400:14:10

At the end of every season, I ask myself four questions. What happened? What went well? What didn't go well? And what's next? In this episode, I'll share ALL the answers to those questions, plus some specific financial information on the brand and why this episode will likely be the last.

Links πŸ”—
- Season 1 Recap
- Season 2 Recap
- Podcast appearances
- Send me a voice message
- Get in touch

Share a link to this episode πŸ‘‰ https://yfdp.show/ep68

Why accessibility in your product and business is so important with Erin Perkins11 Jun 202400:43:36

There's no better time to start thinking about accessibility than today! Erin talks about the why and how to make your digital products (and business) more accessible.

Erin Perkins is a champion for disability rights and an entrepreneur promoting accessibility and inclusiveness. As a deafblind woman, she founded Mabely Q, an independent online business. Erin also serves as a speaker and educator. Her unique experiences foster genuine inclusion, empowering people with disabilities. With Erin's guidance, businesses embrace diversity and unlock the potential of every individual.

Links πŸ”—
- Free Social Media Scorecard
- Accessibility Made Easy
- Visit Erin's website
- Find Erin on Instagram
- Listen to my solo episode on making your digital product more accessible
- Accessible PDFs From InDesign Training

Share a link to this episode πŸ‘‰ https://yfdp.show/ep67

Start here on the path to your digital product09 Apr 202400:28:03

There's a lot that goes into creating a digital product, but a common question that people ask is, where do I even start?

In this episode I'll share five steps to get started – scope, topic, audience, result and timeframe.

Links πŸ”—
- Brainstorming guide for potential digital product topics
- Schedule a free 30-minute strategy call
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep58

Digital products can help you find your people with Deanna Seymour02 Apr 202400:59:54

Deanna and I are all over the place today talking about her audio courses and private podcasts, how digital products can help you connect with people, how her teaching background has helped her as a product creator and figuring out exactly what you want and need as an online business owner.

As the host of Big Fun Content, Deanna Seymour understands the power of creativity, fun, and lettin' your freak flag fly when it comes to content creation. She’s all about bold branding, lively design, and making less content, but doing it better.

With a mix of humor, empathy, and real talk, Deanna helps you feel more comfortable in your own skin so you can actually have fun with your content and connect with your perfect-fit clients.

When she’s not recording a new podcast episode or working with clients, she’s probably making GIFs, hangin’ with her fam, or sneaking in some Real Housewives!

Links πŸ”—
- Find Deanna on her website
- Follow Deanna on Instagram
- Check out the Anti-Hustle Holiday Series
- Buy Eff That

Share a link to this episode πŸ‘‰ https://yfdp.show/ep56

How to make your digital product more accessible26 Mar 202400:13:48

Accessibility is the quality of being able to be reached, entered, used, or understood by everyone, especially people with disabilities.

Accessibility is a way to reach more people and help more people understand the information you're sharing with them. It's good for everyone and really just good practice.

In this episode, we'll talk about a few ways that you can make your digital product more accessible, without having to do a ton of extra work.

Links πŸ”—
- Book your free strategy session
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep56

Marketing your product with pillar content with Abby Herman19 Mar 202400:42:59

We're mixing it up today and instead of talking about Abby's digital products, she came on the show to talk about all things marketing. From creating pillar content to getting in front of other people's audiences, Abby answers all of my marketing questions!

Abby Herman is a fractional marketing director, content strategist and podcast manager for service-based businesses who want to gain more visibility for their businesses with personalized content strategies and implementation. She helps business owners let go of the day-to-day frustration around their marketing so her clients can get back to doing what they love in business. Abby is the voice behind The Content Experiment Podcast, where she features guests and solo episodes to talk about business growth and mindset, content strategy, and visibility for podcasters.

Links πŸ”—
- xkcd 10,000 comic
- Learn how to Ask Your Audience
- Visit Abby's website, thecontentexperiment.com
- Connect with Abby on Instagram, Facebook and LinkedIn

Share a link to this episode πŸ‘‰ https://yfdp.show/ep55

Why should I spend time on a $50 product when my services are thousands of dollars?12 Mar 202400:13:05

I love this question because on the surface it makes sense. It looks like a valid comparison, but if you really look at it, the comparison is just not there. In this episode, I dive into many ways that you can look at this.

Links πŸ”—
- Episode on audiences to sell to
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep54

Incorporating print on demand into your suite of products with Tim Krywulak05 Mar 202400:44:10

Have you ever thought about print on demand products as part of your offerings? Tim shares why and how he added these to his product list which also includes a few templates available on Gumroad.

Tim is a podcaster and YouTuber who covers content creation and social media strategy. He has spent much of his career in education, applied research, and project management, all of which involve elements of content creation and storytelling. Now, he's on a mission to use that experience to help other content creators and entrepreneurs develop their skills, build sustainable businesses, and achieve their goals.

Links πŸ”—
- Vanessa Lau
- Work Breakdown Structure
- Visit Tim's website
- Check out Tim's YouTube channel
- View Tim's products on Gumroad
- Check out Tim's print on demand products

Share a link to this episode πŸ‘‰ https://yfdp.show/ep53

If I have a lead magnet, do I have a digital product?27 Feb 202400:10:33

A new connection recently asked, If I have a lead magnet, do I have a product? And the answer is YES.

Smaller products are great because like lead magnets, they solve one problem really well. They are easier for you to create and easier for your customers to consume and get a big win from!

Today I'll share a few options when it comes to creating a digital product, all from the perspective of lead magnets.

Links πŸ”—
- Hollie's story
- Kyle's story
- Schedule a free, 30-minute strategy call
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep52

Turning her lead magnet into a paid product with Hollie Arnett20 Feb 202400:47:42

Hollie created the Ultimate Branding Checklist as a lead magnet for her list. After seeing a lot of success, she decided to expand on it and now offers three additional paid options.

Hollie Arnett is a brand strategist and coach for creatives, and the founder of Maker & Moxie. With a background in graphic design and experience with her own art practice, Hollie knows the power of creativity and how building a brand can enable your creative business to thrive. That's why she's on a mission to help creators build their brand, grow their audience, and share their work with the world so that together we can make the world a more creative place, one brand at a time. More creativity, colour, and joy in the world? Yes please!

Links πŸ”—
- Download the Ultimate Branding Checklist
- Visit Hollie's website
- Follow Hollie on Instagram and Threads
- Check out Hollie's podcast, Brand Your Passion

Share a link to this episode πŸ‘‰ https://yfdp.show/ep51

What’s the best sales platform for my digital product?13 Feb 202400:11:56

There are tons of sales platforms out there for your digital product – how do you know which is the best one for you? Let's talk about a few questions to ask when vetting sales platforms. I'll also share a variety of options and talk a bit about each.

Links πŸ”—
- Sign up for your free, 30-minute strategy session
- Watch my YouTube live on Lemon Squeezy and check out the blog post
- Sign up for reminders about my upcoming live on Gumroad
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep50

You may already have a digital product with Debbie Campbell06 Feb 202400:25:31

We don't all have an idea for a product – sometimes it takes a friend or colleague to show us that we already have something to sell!

Debbie had been maintaining websites for many years, communicating with clients using email templates and snippets from Google docs. She was looking for a better way to clearly let her clients know what was and wasn't included in her care plans (and to upsell additional services). Once she created a comprehensive document, she also had a product to sell to her peers.

Links πŸ”—
- Three types of audiences you can sell to
- Check out Debbie's product (and use code YFDP20 for 20% off)
- Visit Debbie's agency website

Share a link to this episode πŸ‘‰ https://yfdp.show/ep49

Launching a product before you have a big audience with Brionna Ned04 Jun 202400:47:48

"Build an audience" is one of the biggest pieces of advice in the online world, but what if you create a product first? Brionna created her Contracts Foundations course knowing that because it was so valuable, people would find it. She also recommends the course to new leads when they can't afford her 1:1 services or just to get up to speed with the fundamentals of contracts before they start working with her.

Brionna is a self-described multi-dimensional misfit. She started her career in law working at various firms in California before she became the second legal hire at a nascent electric vehicle company. She left her full-time role as in-house counsel 5 years ago to pursue entrepreneurship as a legal consultant and wellbeing guide. She's worked with everyone from C-level executives at Fortune 100 companies, to new solopreneurs, to stay-at-home caregivers, to teenagers. Most recently, she launched a new venture, The Everyday Lawyer, that's focused on teaching freelancers and solopreneurs the foundations of business law so they can make better and more confident decisions in their work.

Links πŸ”—
- Brionna's Linktree
- Visit Brionna online
- Sign up for her newsletter
- Follow her on Instagram
- Connect with her on LinkedIn
- Find her on Threads
- Subscribe to her YouTube channel
- Dani Gardner Discoverability by Design (affiliate)

Share a link to this episode πŸ‘‰ https://yfdp.show/ep66

Advice you're not hearing about digital products30 Jan 202400:10:00

Everything you think about digital products is wrong.

As I was putting together the season 2 bonus episode with all of the advice from the digital product creators of season 2, I realized that SO many of the ideas we have about digital products are just plain incorrect.

Today I walk through things you may think you need to be or do, but that no guest on the show has ever actually mentioned.

Links πŸ”—
- Sign up for your free, 30-minute strategy session
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep48

Reviewing season 2 and how you can review parts of your life and business12 Dec 202300:11:43

Join me as I walk through my four question framework (what happened, what went well, what didn't go well and what to try next time) as it applies to season 2 of the show. We'll also talk about how you can use this framework in any area of your life.

Links πŸ”—
- Check out the season recaps Canva presentation
- YouTube lives
- Instagram and Threads
- Case studies – Stories from the Road
- Market research calls
- Cold open episode

Share a link to this episode πŸ‘‰ https://yfdp.show/ep47

Offering value in each part of a sales funnel with Kathleen Celmins05 Dec 202300:40:48

Kathleen has been creating digital products for 10 years and most recently launched Quizillionaire, a toolkit to create a high-converting online quiz that attracts your ideal customer. We talk about the pieces of Kathleen's sales funnel along with creator mindset blocks and shifts.

Kathleen Celmins, the founder and CEO of The Well-Paid Expert, has more than 15 years of experience in the online marketing world - in both large Fortune 500 companies and start-ups. She's on a mission to help creators (service providers, writers, designers, marketers, podcasters) become well-paid experts.

Links πŸ”—
- Find her at thewellpaidexpert.com
- Check out Quizillionaire at quizillionaire.com

Share a link to this episode πŸ‘‰ https://yfdp.show/ep46

Ongoing marketing for your digital product28 Nov 202300:19:49

There are two types of marketing when it comes to digital products – launch marketing and ongoing marketing. Today we'll talk about several things that you can do to market your product ongoing, beyond that initial launch period. From showcasing your products in easy-to-get-to places to creating content for your audience to leveraging other audiences, I share a number of ideas that you can try.

Links πŸ”—
- Maximizing your website for converting digital products
- Affiliate marketing alongside your digital product with Angela Markham
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep45

Allowing your products to evolve with your energetic capacity and circumstances with Maggie Gentry21 Nov 202300:44:14

Maggie joins me to talk about her Solo Business Retreat Planning Guide and how this low-priced product is an offering for anyone at any point in their journey.

Maggie Gentry is a thought partner for high-conscious entrepreneursβ€”acting as a confidant and co-conspiratorβ€”gently guiding them towards their growth edges, pointing them back to their truth, and redefining how they do business on their own terms. When these elements flow together synchronistically, magic happens. Nothing gives her more joy than finding patterns amidst the (perceived) chaos so that her clients may step more fully into their genius and allow their businesses to be of service to the world.

Links πŸ”—
- Check out the episode I mentioned on the three types of audiences
- Find Maggie on her website at maggiegentry.com
- Sign up for her mindful marketing newsletter
- Check out Maggie's virtual office hours (free) and Shift Sessions (pay what you're able)
- Read her blog post, Systems as Rituals: Don’t Let Your Business Burn You OutΒ 
- Check out her digital product, Solo Business Retreat Planning Guide

Share a link to this episode πŸ‘‰ https://yfdp.show/ep44

Balancing existing client work with creating a new digital product14 Nov 202300:16:02

You may be wondering (like Roy on Threads) how to actually find time to work on a new digital product when you have client work and other obligations. In this episode, I share some questions around mindset to make sure you're in a good place, plus a few strategies for planning and time management.

Links πŸ”—
- Schedule your free call
- Why Mondays are a great day to work on your digital product
- Digital product roadmap
- Using an email autoresponder
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep43

Affiliate marketing alongside your digital product with Angela Markham07 Nov 202300:45:59

Angela talks about her first product, The Flourishing Affiliate and how the process was much different from her new product, The Affiliate Ascent. I also ask all of my burning questions about using affiliate marketing with your digital products.

Angela Markham has been helping small business owners grow their income and impact with affiliate marketing since 2014. She educates and motivates her clients through online courses, coaching programs and management services, which are all built on establishing and growing genuine relationships to generate scalable income sources.

Links πŸ”—
- Find Angela at angelajoymarkham.com
- Connect with her on Instagram
- Get Angela’s free goodies – 25 ways to recruit affiliate partners and how to grow your business with affiliate marketing
- Check out her courses – The Flourishing Affiliate and The Affiliate Ascent.

Share a link to this episode πŸ‘‰ https://yfdp.show/ep42

Maximizing your website for converting digital products31 Oct 202300:16:21

I posted a question on Twitter and Threads recently that I was planning solo episodes. I asked, what are you interested in learning about digital products? Fatima responded and said, maximizing your website for converting digital products. I love to talk about websites and have a ton of tips for you in this episode.

Links πŸ”—
- What are you interested in learning about?
- Free calls
- Carrd
- Episode 8
- Gill's LinkedIn post
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep41

Continuous learning and experimentation in business with Kim Doyal24 Oct 202301:00:33

Kim has been a serious student of marketing for as long as she's been in business. She also walks her talk and gets "clarity through the doing." In this episode, Kim also shares her love of physical products and how she's been offering those from the very beginning.

With over 15+ years in the digital marketing space, Kim is an email & newsletter enthusiast, podcaster, and founder of Create It - The Content Planner. Focused on living with intention & purpose, while maximizing fun.

Links πŸ”—
- Copy School
- Ann Handley
- 12-Step Foolproof Sales Letter Template by David Frey
- Luma
- Breakthrough Launch
- Product Launch Formula
- HighLevel
- Creator’s Weekly
- Heartwork Journaling
- Heartwork Journaling University
- Extendly
- Be Your Future Self Now by Dr. Benjamin Hardy
- 10X is Easier Than 2X by Dan Sullivan
- Kim on YouTube
- Find Kim on her website at kimdoyal.com
- Sign up for her newsletter, The Spark
- Check out Create It, The Content Planner

Share a link to this episode πŸ‘‰ https://yfdp.show/ep40Β 

Exploring the wheel of emotions on your journey to your first digital product17 Oct 202300:13:45

In the last solo episode, I talked about dealing with disappointment in your digital product, but that's not the only emotion you may feel. In this episode, I explore the wheel of emotions and identify others you may encounter on your journey.

Links πŸ”—
- The wheel of emotions
- Gill's episode
- Kay's episode
- Rubber duck debugging
- Emily's episode
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep39

What if your digital product was easy and fun with Liz Wilcox28 May 202400:41:05

Digital products don't have to be so hard! Listen to Liz's story of selling her first product, then creating it and how she continues to create and sell with relative ease.

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their β€œmagic” and turn it into emails that people want to read and, most importantly, purchase from.

In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole β€œemail marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.

She’s best known for her 4200+ users membership, 20 Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe.

Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.

Links πŸ”—
- Free email swipes
- Liz's website
- Join the Facebook group
- Follow Liz on Instagram

Share a link to this episode πŸ‘‰ https://yfdp.show/ep65

Living her mantra, "Action Creates Clarity" with Shawn Fink10 Oct 202300:47:41

Shawn is a business coach who advises her clients to act because action creates clarity. Learn how she has embodied this mantra with her first and second businesses and the digital products she's created over the years.

Shawn Fink is a creative business strategist who has been creating digital and virtual offers, coaching and selling online for 15 years. She's a gentle instigator and changemaker who prefers to operate as a free spirit and think outside the box of the online industry.

In 2013, she built a 6-figure membership business that helped her build a village of women around the world.

In 2020, she took a Brave YES Leap and closed that business down and moved into helping other entrepreneurs build thriving businesses.

She helps her clients grow, uplevel or pivot their business to center their thriving and joy.

Links πŸ”—
- Find her at shawnfink.com
- Sign up for her weekly Brave YES Business Playbook newsletter
- Learn more about her Bolder Business Boundaries Challenge
- Take her new quiz to Discover Your Entrepreneurial Courage Style

Share a link to this episode πŸ‘‰ https://yfdp.show/ep38

Dealing with disappointment in your first digital product03 Oct 202300:10:57

Digital products are not all rainbows and bubbles and baskets of kittens and buckets of money. There are a couple of different ways that you may experience disappointment with your digital product and in this episode, I talk about three of them.

Links πŸ”—
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep37

Prototypes and passion projects to overcome the fear of producing with Bridget Willard26 Sep 202300:23:59

Bridget started with a prototype/passion project, an Amazon book, before diving into other Amazon books, a free content planner and her premium product, Launch With Words.Β 

Author of several marketing books, Bridget Willard is a teacher who focuses on building relationships first, brands second. She prides herself in offering in-house training, marketing strategy, copywriting, and social media account management.

Her WordPress Plugin β€œLaunch With Words” is a value-add for developers who focus on niche marketing. To equip small business owners, she writes, teaches, presents to small groups, and creates tutorials.

When she’s not inspiring small businesses, she is reading books, watching sports with Diesel The Cat, or enjoying the outdoors in Corpus Christi, TX.

Links πŸ”—
- Say hi to her on Twitter at @BridgetMWillard
- Visit her at bridgetwillard.com
- Check out her free Content Planner
- Visit Launch with Words, including her latest pack, the Web Dev SEO Mini Pack
- View her books on Amazon

Share a link to this episode πŸ‘‰ https://yfdp.show/ep36Β 

Traveling on the path of least resistance to your first digital product19 Sep 202300:09:09

Many times we hold the "hard path" in high regard; if it's not hard, it's not worth it. But I think that taking the path of least resistance is your best bet to your first digital product.

Links πŸ”—
- Sign up for your free 15-minute call
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep35

Using your digital product as a gateway into a relationship with Kristina Romero12 Sep 202300:43:31

Kristina Romero has created a wide variety of products over the years and has used those products to create ongoing relationships, often with recurring revenue.Β 

Kristina Romero began as a website developer creating websites for companies that included the Coca-Cola Company, Food Network, and Hollywood celebrities. Through her experience running an agency, she developed a passion for helping other website professionals grow their businesses and better serve their clients. Kristina has trained thousands of business professionals with content across the web through webinars and courses. With her training programs and recently published book The Revenue Relationship, Kristina's built a community where professionals can discover quality instruction to increase revenue and improve client relationships.

Links πŸ”—
- Get your book on Audible with acx.com
- The Recurring Revenue Retreat, use WPCMPEEPS for $150 off
- The Automatic Customer by John Warrillow
- Find Kristina on her website or wpcaremarket.com
- Learn more about her book
- Check out her Facebook group

Share a link to this episode πŸ‘‰ https://yfdp.show/ep34

Moving past imposter syndrome to create, launch and market your first digital product05 Sep 202300:09:36

If imposter syndrome has been holding you back from creating, launching or marketing your first digital product, check out this episode where I share a few strategies for moving past it.

Links πŸ”—
- Schedule your free, 15-minute, no strings attached call
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep33

Taking small steps and big leaps thanks to business support with Kay Peacey29 Aug 202300:53:11

Each step of the way, Kay has felt resistance getting to the next level. By asking for help, she's been able to break through barriers and has created a digital product and membership community that she's excited about.

Kay Peacey has honed her email marketing automation skills to ninja levels over 5 years of consulting and training for small businesses all over the world.

She’s the UK’s leading ActiveCampaign specialist and the founder of Slick Business. Their ActiveCampaign Academy provides expert help, training and support to email marketers all over the globe.

Kay’s unique combination of top-level strategy and technical skills plus a lifetime of teaching make her the perfect person to help your business unlock bigger return on investment from your email marketing automation whilst keeping the human touch.

She’s also partial to using the Lego mini-figs or paper aeroplanes to drive home the learning.

Links πŸ”—
- Atomic
- Membership Geeks
- Worditude
- The Design Space
- Connect with Kay on LinkedIn, Twitter, YouTube
- Find Kay on her website
- Check out the free Accelerated ActiveCampaign Training
- Join her Facebook group

Share a link to this episode πŸ‘‰ https://yfdp.show/ep32

Permission to launch a small, imperfect product that's not overly designed22 Aug 202300:09:51

I had an amazing conversation last week with someone who has not launched a product because of a few misconceptions. In this episode, I share four things that your product does not have to be.

Links πŸ”—
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep31

Including your audience when creating products to foster community with Paul Charlton15 Aug 202300:56:41

In this episode, Paul shares how he uses his email list, validation, pre-selling and a community approach to creating and selling digital products.

Paul is a designer and content creator who is fuelled by a passion for education. In fact, his drive to educate has led him to create a thriving YouTube channel and community called WPTuts, where he shares all of his free content. But his journey doesn't end there. Recently, he’s taken on the exciting challenge of creating digital products, and it's been a truly eye-opening experience. This new endeavor has unlocked a world of possibilities and has only ignited his passion even further.

Links πŸ”—
- Check out the books by Pat Flynn
- Find Paul online
- Visit his YouTube channel
- Follow him on Facebook
- Connect on Twitter
- Check out his documents pack and his courses

Share a link to this episode πŸ‘‰ https://yfdp.show/ep30

Selling templates, the story of my second digital product08 Aug 202300:18:12

I created some content in an area of interest for me and it got some traction. Here's the story of how I created some small digital products around it β€” templates and instructional videos β€” plus what I've learned.

Links πŸ”—
- Episode 10 on my first digital product
- Episode 11 with Kyle Van Deusen
- Reaching your goals with The 12 Week Year
- Episode 13 with Gill Andrews
- Episode 28 with Sara Dunn
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep29

Gaining clarity for a product by working closely with clients with Yasmine Salem Hamdan21 May 202400:47:14

Tune in for a very meta episode! Yasmine shares the story of creating digital products (contract templates for service providers) but also talks about the contracts you need as a service provider and digital product creator.

Meet Yasmine Salem Hamdan, an award-winning entrepreneur and intellectual property attorney based in Dallas, Texas. She's the founder of Coachesandcompany.com, where she's revolutionizing legal protection for entrepreneurs by offering plug-and-play legal solutions and lawyer-created business contracts without the hefty law firm fees. Her innovative approach has helped thousands of entrepreneurs safeguard their businesses and financial futures. Yasmine also hosts The Business of Doing Business Podcast, where she shares bite-sized lessons and invaluable insights, catering to modern entrepreneurs. Her contributions have earned recognition from platforms like Forbes, Entrepreneur Magazine, Thinkific, and Dallas Startup Week.

Yasmine’s mission is to help entrepreneurs everywhere build their own Protected & Profitable businesses in order to create a positive impact on the world & financial independence for themselves.

Links πŸ”—
- FREE Legally Launch Guide
- Digital Product Terms & Conditions Contract Template
- Coaches & Company on Instagram
- Coaches & Company on Threads
- Yasmine on LinkedInΒ 
- The Business of Doing Business Podcast

Share a link to this episode πŸ‘‰ https://yfdp.show/ep64

Finding success in a second digital product with Sara Dunn01 Aug 202300:38:33

Sara saw so many wedding professionals blogging incorrectly, so she created a product β€” a blogging guide. The guide wasn't overly successful because it wasn't a solution to an important problem in the eyes of her audience. Learn how she created her next product based on actual feedback, how it fits into her service offerings and how she's still able to use her first product.

Sara Dunn is a Wedding SEO Specialist for wedding planners, photographers, venues, and other wedding professionals who want their websites to rank higher on Google.

With a knack for making SEO easy to understand, she’s created a unique Wedding SEO Framework that simplifies what it takes to get a wedding business in front of dream clients.

Sara has been featured by Honeybook, Special Events, and NACE. She was named a WeddingPro educator for 2022 and has presented to audiences including WeddingPro, WIPA, Wedding MBA, and Two Bright Lights.

Links πŸ”—
- You can learn more about Sara at saradoesseo.com
- Follow her on Instagram and TikTok
- Check out her product, 1-Hour SEO

Share a link to this episode πŸ‘‰ https://yfdp.show/ep28

Why you’re not marketing your productΒ and what to do about it25 Jul 202300:17:31

In this episode, I share four reasons that you're not marketing your digital product then dive into how you can start marketing again.

Links πŸ”—
- Review of the Revenue Growth Habit
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep27

Aligning your products with your services with Nathan Ingram18 Jul 202300:26:13

Nathan Ingram joined me to share how he's able to create products and services for WordPress business owners based on his experiences as an agency owner due to the concept of alignment.

Nathan is the creator of MonsterContracts, battle-tested contracts for WordPress client work. As the founder of >ADVANCE Coaching, Nathan is a Growth Coach for WordPress Business owners, helping them become more successful in their businesses.

You may also have heard Nathan as the Host at iThemes Training where he teaches WordPress and business development topics via live webinar. Based in Birmingham, Alabama, he has been working with clients to build websites since 1995.

Links πŸ”—
- Learn more about Nathan at nathaningram.com
- Check out MonsterContracts at monstercontracts.com
- Find his book, Dealing with Problem Clients: Building Fences Around Friendly Monsters on Amazon

Share a link to this episode πŸ‘‰ https://yfdp.show/ep26

Getting support on the journey to your first digital product11 Jul 202300:14:40

Doing something for the first time can be scary. In this episode, I share a few personal experiences and strategies on how you can get support on your journey.

Links πŸ”—
-Β Upcoming YouTube live on Selling Digital Products with Lemon Squeezy
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep25

Building her business with services and digital products with Karmen Kendrick04 Jul 202300:30:24

In this episode, Karmen Kendrick shares how she's continually experimenting with digital products and how she offers both services and digital products in her business.

Karmen Kendrick is a marketing manager for LearnDash, a leading provider of online course creation and learning management software. With over five years of experience in the field, Karmen brings a wealth of knowledge and expertise to her role.

Before joining LearnDash, Karmen worked as a freelancer, offering WordPress web design and digital marketing consulting to various clients. Alongside her role at LearnDash, Karmen helps service professionals and software brands grow revenue by strategizing and implementing go-to-market plans, email marketing, marketing automation, customer journey mapping, website management, and lead generation. With a passion for helping businesses succeed online, Karmen is dedicated to driving growth and engagement for her clients.

Links πŸ”—
- Liz's episode
- Karmen's Twitter Space
- Find Karmen online
- Visit Karmen's shop
- Sign up for Karmen's newsletter, Tips and Tacos

Share a link to this episode πŸ‘‰ https://yfdp.show/ep24

Making progress on important goals in your life27 Jun 202300:15:03

In this episode, I talk about how I use The 12 Week Year framework to make progress on important goals in my life, a huge disruption that I'm currently experiencing and thoughts on how you can get back to making progress on your own important goals.

Links πŸ”—
- Upcoming YouTube live on Selling Digital Products with Lemon Squeezy
- The 12 Week Year on Amazon
- My Q2 2023 12 Week Year ClickUp list
- My podcast guesting plan
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep23

Creating for yourself and for your audience with Jolene Dames20 Jun 202300:54:06

Artist Jolene Dames shares her experience creating her first digital product, a house-sitting guide and video from her travels.

Jolene Dames is a self-taught artist who began her career in 1998 when hired at a local theater with no formal artistic training. She went on to work as a scenic artist painting sets for theater, television, and films such as The Avengers, The Dark Knight Rises, A Beautiful Day in the Neighborhood. During these two decades in the industry, Dames has developed herself as a set designer, charge artist and on set painter among other prestigious titles.Β 

Concurrently Dames has committed the past 28 years of her life as an artist in her own right specializing in large-scale paintings. Dames is inspired based on the concept of navigation- literally and figuratively. She has an unrelenting curiosity for the true north in both dimensions. Although painting is her primary outlet, Jolene also documents her world travel via art, writing & moving images into a visual storytelling series.

Links πŸ”—
- Find Jolene on her website, jolenedames.com
- Follow her on Instagram @jolenedames
- Check out her product, A Real Life House Sitting Video & House Sitting Guide [Video + PDF]
- Learn more about working with me 1:1 to launch your product
- Message me on Twitter, Instagram or LinkedIn to get the Google Sheet mentioned in the episode

Share a link to this episode πŸ‘‰ https://yfdp.show/ep22

Three realistic goals for your first digital product11 Jun 202300:07:37

A few weeks ago I was on Instagram and saw an ad that read, β€œMy online course made nearly 200K in 1 year completely on autopilot with 0 audience.”

I don't think this is a realistic goal for most people, so in this episode I share three realistic goals for your first digital product.

Links πŸ”—
- Episode 10 on my first failed digital product
- Episode 11 with Kyle Van Deusen
- Episode 1 with Liz Fetchin
- Episode 9 with Sara Loretta
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep21

Experimenting and refining β€” a process for business and for life08 May 202300:07:32

In this episode, I use my four reflection questions to recap season 1. What happened? What didn’t go well? What did go well? What can you try next time?

Links πŸ”—
- Episode 10
- How are you experimenting in your business?
- The results of my 90 day social media experiment
- Joe’s content flywheel
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep20

Protecting yourself and your digital product with terms and disclaimers with Hans Skillrud02 May 202300:34:57

Typically I interview people who have launched digital products, but in this episode, I talk with Hans Skillrud about protecting yourself and your digital product with policies.Β 

Hans is the cofounder of Termageddon, overseeing agency partnerships and growth. He's a former owner of a 12-person web design agency and has had experience both buying and selling agencies prior to running Termagedon full time. When not working, you can find Hans in his garage doing some (amateur) woodworking or programing arduinos to automate his house.

On the show, we discuss:

  • The three policies you need – privacy, terms and disclaimers
  • The importance of having plain language policies
  • Having customers agree to terms with a checkbox
  • How to properly use copyright dates
  • How to handle refunds, the three ways to create policies and MVPs
  • Gumroad and other third-party platforms
  • Digital product subscriptions
  • Having policies that reflect what you're actually doing right now, not your vision for later

The three policies you need are:

  • Terms – The rules for your products or services. Information on use, refunds, cancellations, returns, etc. DMCA information should be included with your terms.
  • Privacy Policies – What information you collect from users and what you do with that information.
  • Disclaimers – If you have affiliate links, or certain types of information (health/fitness, legal or financial).

Links πŸ”—
- In Gumroad, you can add a custom field for terms and add the link to where your terms live
- Check out the Termageddon website
- Find Hans on Twitter

Share a link to this episode πŸ‘‰ https://yfdp.show/ep19

Adapting your business around your life and knowing yourself with Laura Robinson14 May 202400:52:20

Laura has gone through several evolutions of her business, from 1:1 work to a membership to a group cohort to courses and beyond. Her goal is always to build her business around her life, and she has developed a really great sense of self to know what works for her and what doesn't.

Laura is an online marketing mentor and experienced digital copywriter. Over the last 10 years, she has helped hundreds of business owners create and sell 1-1 services, courses, memberships, and group programs. She’s taught thousands of people around the world, through the copywriting training she created for international business organizations including Female Entrepreneur Association, Enterprise Nation, and Membership Academy. She is also the author of the Comfy Business Playbook, and the creator of the Comfy Business Newsletter for people who want a business that flexes around their other life challenges, priorities, and adventures.

Links πŸ”—
- Sign up for Laura's newsletter
- Follow her on Facebook or Instagram
- Check out Laura's products and services
- Kay's episode
- Laura's episode on Membership Geeks
- Laura's episode on Female Entrepreneur Association

Share a link to this episode πŸ‘‰ https://yfdp.show/ep63

Avoiding overwhelm in your digital product24 Apr 202300:07:07

Today I share a story about being overwhelmed finding a place for brunch, plus knowing yourself and knowing your audience.

Links πŸ”—
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep18

Scaling back high expectations of yourself to get your first digital product launched with Emily Ryan17 Apr 202300:42:28

Emily shares her digital product experiments including a Mailchimp course that she didn't launch, paid workshops with replays and email templates. Together, we brainstorm some ideas on how she can scale back the expectations of herself and her products.

Emily is a Mailchimp Pro Partner and has been working with brands and clients for the last 8 years to grow their business with email marketing. Emily is based outside of Chicago and has 3 little ones!

On the show, Emily and I discuss:

  • The course that Emily tried to create and how she quickly got overwhelmed
  • Trying out paid workshops and selling email templates
  • Selling on your website vs. on a separate store like Etsy or Gumroad
  • Always marketing your product and creating evergreen content
  • Creating a series of videos vs. a traditional linear course
  • Creating a free mini course to use to market
  • The pressures of a course and the benefits of live videos
  • Emily's audience and the importance of defining one
  • Ideas on packaging products for a specific audience
  • The 1:1 training calls Emily offers and how she might maximizing the calls by offering group packages
  • Ideas about how to price new offerings
  • Finding the time and considering a "beta" program
  • You don't need to offer every single thing and the benefits of simplicity
  • Emily's advice for new creators

Links πŸ”—
- Find Emily at Westfield Creative
- Connect with her on Instagram and Twitter
- Visit her store on Gumroad
- Episode 3 with Joe Casabona
- Episode 4 on why I don't recommend courses
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep17

Why you’re REALLY procrastinating on your first digital product10 Apr 202300:07:43

Today let’s talk about four common reasons you’re REALLY procrastinating on your first digital product.

Links πŸ”—
- Episode 2
- Eisenhower Matrix
- Email about creating a clear plan
- Resources
- Send me a message
- Send me a voice message

Share a link to this episode πŸ‘‰ https://yfdp.show/ep16

Expanding her customer base by creating non-1:1 offerings with Kristen Ricupero03 Apr 202300:31:50

Kristen Ricupero, a business and personal financial coach, had more leads coming her way than she could handle. That, coupled with an even larger demand due to covid, led her to create her first signature course, Path to Profitability. Learn how she created a big course, then some smaller offerings after the fact.

Kristen is a business & personal financial coach & who specializes in helping small business owners and entrepreneurs develop and strengthen their money management skills, eliminate debt, and create cash flow systems to maximize profit and ultimately build wealth. By developing specific action plans that are tailored to each client’s needs, values, and goals, it allows them to live and retire in ways they only thought they could dream. Kristen is a Master Financial Coach, Certified Profit First Coach, and recipient of the Pittsburgh Professional Women 2021 Influential Leadership Award.

Kristen is fueled by her passion to help others succeed, make impact in their communities and become financially free. In her spare time, she is an avid runner and lifter. She lives in the suburbs of Pittsburgh, PA with her husband and two children.

In this episode, Kristen and I discuss:

  • Her first digital product, Path to Profitability
  • How her product is for people who aren't ready for a 1:1 commitment
  • Building on the Profit First framework, plus mistakes Kristen made
  • The customer transformation
  • What's next for people who have finished the course, including Kristen's membership
  • The ladder and Kristen's philosophy
  • Wanting to serve more people who came along (plus more mistakes Kristen made)
  • How she actually created the course
  • Beta testing and feedback
  • What Kristen learned and what she would have done differently
  • The Small Biz Starter Bundle, plus her ebooks and lead magnets
  • Leveraging an existing book, Profit First
  • What Kristen recommends for people creating their first digital product

Links πŸ”—
- Find Kristen and her offerings at financialfitnesscoaching.com
- Follow her on Instagram

Share a link to this episode πŸ‘‰ https://yfdp.show/ep15

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