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Explore every episode of the podcast Your Business Growth Podcast

Dive into the complete episode list for Your Business Growth Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Sell It Before Your Build It with Mike Wiston11 Aug 202600:59:18

What happens when the client responsible for more than 80% of your revenue disappears almost overnight?

In this episode of Your Business Growth Podcast, Jeremy Shapiro interviews Mike Wiston, co-founder of MowMedia, about how a devastating revenue collapse helped shape the sales and product philosophy that eventually turned MowPod into the largest dedicated podcast marketing company in the US, Canada, and UK.

MowMedia initially built its business around newsletter growth.

Then Morning Brew came along.

A roughly $20,000 test quickly turned into six-figure spending and gave Mike and his team the validation they needed to know they had a real business.

There was just one problem: Morning Brew represented more than 80% of their revenue.

When the company was acquired and its spending stopped, that revenue disappeared almost overnight.

Mike and his team had employees to pay, a significant burn rate, and no easy replacement for their biggest customer.

Instead of allowing the setback to end the company, they rebuilt how they approached growth.

Mike shares how:
✔️ Morning Brew became the client that validated MowMedia
✔️ More than 80% of company revenue disappeared after the acquisition
✔️ Landing The Hustle helped replace the lost business
✔️ MowMedia became a sales-first organization
✔️ Constant pipeline development reduced dependence on individual clients
✔️ Apple's iOS changes disrupted the newsletter growth business
✔️ Podcasting became the company's next major opportunity
✔️ MowMedia eventually generated more than 90% of its revenue from podcasting
✔️ The company became the largest dedicated podcast marketing firm in the US, Canada, and UK
In this episode, we discuss:
✔️ Why every company needs an unfair advantage
✔️ Selling results instead of clicks and impressions
✔️ The danger of customer concentration
✔️ Why sales activity shouldn't stop when business is booming
✔️ What happens when a market's primary KPI suddenly stops working
✔️ How MowMedia moved from newsletters into podcast marketing
✔️ The sell-first, build-second philosophy
✔️ Testing demand before investing in a product
✔️ Using existing customers to validate new ideas
✔️ Testing pricing during product development
✔️ Why founders sometimes need to abandon good ideas
✔️ Taking emotion out of product decisions
✔️ Understanding customers by experiencing their problems yourself
✔️ Building communities without treating every member as a sales opportunity

Mike also shares lessons on:
✔️ Launching Friday Night Karaoke to experience podcasting firsthand
✔️ Growing its Facebook community to more than 50,000 members
✔️ Why MowPod's first major podcast product failed
✔️ Killing a product instead of continuing to pour money into it
✔️ The gaming company that became an expensive lesson in emotional decision-making
✔️ Turning MowPod Charts into a completely free podcast resource
✔️ Using free products for long-term brand awareness
✔️ Finding the hidden KPIs clients don't always verbalize
✔️ Why growth without a meaningful business outcome doesn't matter
✔️ Creating relationships where the customer and service provider both win

👉 Connect with Mike Wiston:
· MowPod: https://mowpod.com/
· MowPod Charts: https://charts.mowpod.com/
· Mike Wiston on LinkedIn: https://www.linkedin.com/in/mikewiston/
· Mike Wiston on Instagram: https://www.instagram.com/sobimike/

📘 Hosted by Jeremy B. Shapiro, Author, Your Business Growth Playbook ( https://yourbusinessgrowthplaybook.com/ )

Mike Wiston, MowPod, MowMedia, Jeremy Shapiro, podcast marketing, podcast growth, Morning Brew, The Hustle, newsletter growth, business growth, entrepreneurship, sell first build second, product validation, customer acquisition, sales strategy, business pivot, podcast advertising, podcast promotion, MowPod Charts, founder lessons, business strategy

#PodcastMarketing #BusinessGrowth #Entrepreneurship #Sales #PodcastGrowth #Podcast

Stop Overthinking Business with Rael Bricker04 Aug 202600:43:04

What would you do if you built a successful consulting business—and then watched your revenue disappear almost overnight?

In this episode of Your Business Growth Podcast, Jeremy Shapiro interviews entrepreneur, author, and professional speaker Rael Bricker about the series of high-stakes decisions that took him from losing a major consulting contract to building an education company with thousands of students and eventually acquiring nine companies in just 18 months.

Rael's entrepreneurial career began with confidence, ambition, and two young MBA graduates convinced they could build a consulting firm.

They landed a major contract and delivered results.

Then an international consulting firm entered the picture, advised their client to eliminate other consultants, and Rael's business suddenly lost its primary source of revenue.

That setback forced a completely different direction.

Rael and his partner entered education with just 20 students. Through aggressive guerrilla marketing, strong timing, and a growing demand for education in South Africa, that small operation eventually grew to approximately 4,000 students.

Then another event changed everything.

After an armed man entered the business carrying an AK-47 and threatened Rael and his students, Rael decided it was time to find an exit.

What followed was an extraordinary period of expansion.

Rael shares how:
✔️ A major consulting loss created an entirely new business opportunity
✔️ 20 students eventually became approximately 4,000
✔️ A massive physical guerrilla marketing campaign drove student acquisition
✔️ One frightening incident forced him to rethink his future
✔️ A reverse listing provided an alternative path to the public market
✔️ Nine companies were acquired in approximately 18 months
✔️ Acquisitions expanded the company from diploma education into degrees and private schooling
✔️ The company's share price moved from approximately 90 cents to 14 rand during the expansion

In this episode, we discuss:
✔️ What to do when a major client disappears
✔️ Why self-belief has to be backed by customer value
✔️ Finding opportunity when outside events disrupt your plans
✔️ How guerrilla marketing helped build an education company
✔️ Growing from one location into multiple campuses
✔️ How a reverse listing works
✔️ Building an acquisition strategy around products and customer groups
✔️ The dangers of acquiring companies without enough attention to culture
✔️ Why 27 spreadsheets may be 26 too many
✔️ Acting before every detail is perfect
✔️ Changing direction without abandoning your larger mission
✔️ The KPIs Rael uses to manage his financial services business

Rael also shares lessons on:
✔️ The 2013 health scare that changed his priorities
✔️ Selling approximately $1 billion in mortgages from the stage
✔️ Turning decades of business experience into professional speaking
✔️ Writing and publishing Dive In
✔️ Using a book as a business calling card
✔️ Why Radical Candor shaped his approach to leadership
✔️ Finding mentors who challenge how you think

👉 Connect with Rael Bricker:
• Rael Bricker's website: https://raelbricker.com/
• Rael Bricker on LinkedIn: https://www.linkedin.com/in/rael-bricker
• Rael Bricker on Facebook: https://www.facebook.com/rael.bricker
• Rael Bricker on Instagram: https://www.instagram.com/raelbricker

📘 Hosted by Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook ( https://yourbusinessgrowthplaybook.com/ )

Chapters:
00:00 Office Gun Threat
01:02 Podcast Setup
01:19 MBA Confidence Origins
03:00 Landing Eskom Contract
06:54 Client Loss Pivot
09:58 Campus Startup Hustle
11:56 Guerrilla Marketing Boom
16:25 Activism And AK47
20:28 Reverse Listing Exit
22:25 Acquisition Rollup Strategy
27:04 Share Price Surge
28:44 Beating Analysis Paralysis
31:30 2013 Health Wakeup
35:01 Writing Dive In
37:40 KPIs And Rapid Fire
41:37 Final Recap And Links

🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop!

IT Services CEO: How Mike Ritsema Scaled to $10M+ Recurring Revenue: Acquisitions, Specialization & Systems02 Jun 202600:50:41

Mike Ritsema, CEO of i3 Business Solutions, explains how he transformed a struggling IT services firm into a $10M+ recurring-revenue business using targeted acquisitions, niche specialization, and repeatable operational systems. Hear practical steps to simplify scale, reduce founder stress, and build predictable revenue—examples, pitfalls, and systems you can apply to established service businesses.

What if growing your business actually made life LESS stressful?

In this episode of Your Business Growth Podcast, Jeremy Shapiro interviews Mike Ritsema, CEO of i3 Business Solutions, about how he scaled a struggling IT services company into a $10M+ recurring revenue business through acquisitions, specialization, and operational systems.

Mike shares the difficult realities behind entrepreneurship:
✔️ Maxing out personal credit lines
✔️ Going months without taking a paycheck
✔️ Surviving the 2001 tech recession
✔️ Watching 9/11 unfold while fearing the business would collapse
✔️ Navigating the Great Recession and COVID
✔️ Managing complicated business partner buyouts

Instead of slowing down, Mike leaned into growth and built a stronger company through recurring revenue, acquisitions, and organizational focus.

In this episode, we discuss:
✔️ Why buying a business can outperform starting one from scratch
✔️ The hidden operational cost of employees wearing multiple hats
✔️ How specialization improves service quality and execution
✔️ Why recurring revenue transformed the company
✔️ The operational benefits of scaling beyond 50 employees
✔️ How acquisitions simplified leadership responsibilities
✔️ EOS, Traction, and operational accountability systems
✔️ Why referrals remain the highest-quality lead source
✔️ Building premium service businesses with stronger margins
✔️ The value of peer groups, masterminds, and mentorship

Mike also shares lessons on:
✔️ Leadership during economic uncertainty
✔️ Scaling service-based businesses
✔️ Delegation and operational clarity
✔️ Managing company culture after acquisitions
✔️ Why lifelong learning matters for entrepreneurs

👉 Connect with Michael Ritsema and learn more about i3 Business Solutions:
* i3 Business Solutions: https://i3bus.com/
* Michael Ritsema on LinkedIn: https://www.linkedin.com/in/michaeljritsema

📘 Hosted by Jeremy B. Shapiro, Author of Your Business Growth Playbook ( https://yourbusinessgrowthplaybook.com/ )

Chapters:
00:00 On the Brink
01:11 From IBM to Ownership
02:32 Buying Not Starting
05:37 Early Struggles and 9 11
09:16 Recession Pivot and Plateau
11:41 Too Many Hats
13:43 Partner Buyouts and Recurring Revenue
16:58 Bored Then Bought a Rival
20:46 Scale With Less Stress
24:30 Systems and Priorities
26:02 Weekly Priority Discipline
26:47 Client Value Over Noise
27:23 Networking for Acquisitions
28:25 Merging Company Cultures
30:56 One Role One Rock
34:27 Specialization at Scale
36:20 Pricing Power and Saying No
38:07 Scaling Advice and Mentors
41:50 Peer Groups and Benchmarks
43:56 Owner KPIs for Growth
45:36 Rapid Fire Takeaways
47:37 Unlikely Mentor Story
49:34 Wrap Up and Where to Connect

Keywords: Mike Ritsema, Jeremy Shapiro, recurring revenue, IT business, managed services, EOS, Traction, business acquisitions, entrepreneurship, business systems, MSP growth, leadership, scaling a business, service business growth, business strategy

#businessgrowth #Entrepreneurship #RecurringRevenue #Leadership #BusinessStrategy #Podcast

Want to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/your_business_growth_podcast

🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop!

B2B Healthcare Pivot: How Len May Scaled EndoDNA to 4x Revenue26 May 202600:54:01

What happens when a company hits $10M revenue but profits barely move? Jeremy Shapiro interviews EndoDNA founder Len May about the exact shift that transformed a struggling direct-to-consumer (DTC) business into a scalable B2B healthcare company. Len explains how rising advertising costs drove the pivot and the strategic decisions behind 4x revenue growth. Actionable takeaways for founders facing business growth plateaus and planning a DTC-to-B2B transition.

What happens when your company hits $10 million in revenue… but profits barely move?

In this episode of Your Business Growth Podcast, Jeremy Shapiro interviews entrepreneur and EndoDNA founder Len May about the exact shift that transformed his business from a struggling direct-to-consumer model into a scalable B2B healthcare company.

Len shares how:
✔️ Rising advertising costs nearly stalled growth
✔️ Social media platforms repeatedly shut down campaigns
✔️ Customer acquisition became increasingly expensive
✔️ COVID disrupted events and distribution channels
✔️ Revenue continued growing while profitability stayed flat

Then came the breakthrough: Instead of selling directly to consumers, Len shifted the business scaling the company from $10 million to $40 million in annual revenue.

In this episode, we discuss:
✔️ Why some high-revenue businesses struggle financially
✔️ The hidden downside of direct-to-consumer models
✔️ The power of B2B partnerships and white-labeling
✔️ How recurring revenue transformed the company
✔️ Why customer lifetime value matters more than single sales
✔️ Using AI and machine learning in healthcare
✔️ Personalized medicine and genomic testing
✔️ How doctors became an extension of the sales team
✔️ The role of customer feedback in product innovation
✔️ ADHD, entrepreneurship, and unconventional thinking

Len also shares lessons on:
✔️ Scaling healthcare technology companies
✔️ Building onboarding systems for clinics
✔️ Leveraging affiliate products for additional revenue
✔️ Creating feedback loops with customers
✔️ Why entrepreneurs should stop waiting for perfect execution

👉 Learn more about Len May and EndoDNA:
* EndoDNA's website: https://endodna.com/
* Len May on LinkedIn: https://www.linkedin.com/in/lenmay/

📘 Hosted by Jeremy B. Shapiro, Author of Your Business Growth Playbook
https://yourbusinessgrowthplaybook.com/

Chapters
00:00 Profit Stuck at 10M
01:12 Len May Origins
02:29 Cannabis as Medicine
03:54 Early Hustles to Real Estate
05:36 Dispensary Opportunity
07:15 Genetics Lightbulb
09:21 Launching EndoDNA
10:30 Building the DNA Test
12:51 Patents and Global Growth
14:25 Marketing Shutdowns and COVID
15:46 Stuck Phase Breakdown
17:09 Doctor Call New Pivot
19:56 Practitioner Distribution Model
22:28 White Label Intel Inside
23:28 AI Platform for Doctors
26:01 Guardrails and Compliance
27:45 Getting Doctors to Commit
28:42 Charging For Utilization
29:36 Skin In The Game
30:24 Genomics To Shopping Cart
32:19 Affiliate Catalog And Feedback
33:59 B2B Pivot To Scale
36:06 Epigenetics Recurring Testing
39:25 Clinical Trials Data Flywheel
42:30 Neurodivergence As Advantage
46:43 KPIs Sales And Satisfaction
49:06 Rapid Fire And Wrap Up

Keywords: Len May, EndoDNA, Jeremy Shapiro, personalized medicine, genomics, healthcare AI, B2B growth, business strategy, direct to consumer, white label business, entrepreneurship, epigenetics, recurring revenue, functional medicine, startup growth

#entrepreneurship #BusinessGrowth #Healthcare #AI #Genomics #podcast

Want to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/your_business_growth_podcast

🔔 Subscribe for more conversations with founders, entrepreneurs, and business leaders sharing real lessons on growth, leadership, and building sustainable companies.

Scaling Too Fast: Rebuild Profit, Cut Business Debt & Stop Chasing Vanity Metrics | Jon Chintanaroad19 May 202600:59:54

Jon Chintanaroad reveals how a business hitting six-figure months was secretly collapsing — and the recovery steps that worked. Hear a candid breakdown of scaling too fast, chasing vanity metrics, taking on massive business debt, and rebuilding toward profit. Practical takeaways for established entrepreneurs: spot dangerous business growth signals, prioritize profit over ego, manage debt, and rebuild sustainable cash flow and margins.

What happens when a business doing six-figure months is secretly collapsing behind the scenes?

In this episode of Your Business Growth Podcast, Jeremy Shapiro sits down with entrepreneur Jon Chintanaroad for a brutally honest conversation about scaling too fast, chasing vanity metrics, taking on massive debt, and rebuilding a business from the ground up.

Jon shares how he:
✔️ Left recruiting to start his own business
✔️ Scaled through coaching programs and paid ads
✔️ Joined high-level masterminds chasing “million-dollar months”
✔️ Took out a $350,000 SBA loan to keep the business alive
✔️ Ended up buried under nearly $800,000 in debt
✔️ Faced bankruptcy and devastating personal consequences

But this episode is also about recovery and rebuilding.

After the collapse, Jon completely changed his approach to business:
✔️ Lean operations
✔️ Profit-first financial systems
✔️ Organic LinkedIn marketing
✔️ Smaller, higher-quality client relationships
✔️ Lifestyle-focused entrepreneurship
✔️ Systems built around freedom and peace of mind

In this episode, we discuss:
✔️ Why revenue means nothing without profit
✔️ The dangers of copying “successful” business models blindly
✔️ How mastermind culture can create unhealthy pressure
✔️ The emotional toll of debt and entrepreneurship
✔️ Why many founders are secretly struggling financially
✔️ How organic content became his most reliable lead source
✔️ The power of simplicity and sustainable growth
✔️ Why boring businesses are often the healthiest businesses
✔️ The mindset shift from “more” to finding your sweet spot

This is one of the most transparent entrepreneurial conversations you’ll hear — packed with practical lessons for founders, agency owners, coaches, consultants, and anyone trying to build a sustainable business.

👉 Connect with Jon Chintanaroad :
• Recruiting Launch: https://recruitinglaunch.com/

📘 Hosted by Jeremy B. Shapiro
Author of Your Business Growth Playbook https://yourbusinessgrowthplaybook.com/

Chapters:
00:00 Debt-Fueled Cold Open
01:00 From Recruiter to Agency Owner
01:50 Internet Money and Group Coaching
05:03 Six-Figure Months and Smoke Mirrors
06:49 The Numbers Reveal the Cliff
07:49 SBA Loan Spiral to Bankruptcy
14:03 Living With Debt Anxiety
15:22 Family Reckoning and Therapy
19:30 Finding Your Sweet Spot
21:23 Guardrails Accountability and Profit First
24:43 Subscribe Break and Extra Life
25:21 Why Lean Beats Big Overhead
28:55 Cash Ads and Boring Business
30:41 Boredom Means Stability
32:00 Prove the Model First
32:43 Organic LinkedIn Engine
34:09 DIY Before Delegation
38:55 Authentic Brand Voice
42:36 Profit First Lifestyle Design
44:35 Sweet Spot Sales Calls
47:44 Hybrid Done For You Offer
53:41 Scorecards and KPIs
57:31 Rapid Fire Wrap Up

Keywords: Jon Chintanaroad , business bankruptcy, entrepreneurship lessons, SBA loan failure, business debt, Profit First, Jeremy Shapiro, recruiting business, organic marketing, LinkedIn outreach, coaching business, startup burnout, business turnaround, Your Business Growth Podcast

#Entrepreneurship #BusinessGrowth #Startup #ProfitFirst #Podcast #BusinessLessons

Want to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/your_business_growth_podcast

🔔 Subscribe for more conversations with founders, entrepreneurs, and business leaders sharing real lessons on growth, leadership, and building sustainable companies.

Zero-Cost Sales Strategy - Sam Berman (LARC) on Scaling a Napkin Sketch into Logistics12 May 202600:52:05

Jeremy Shapiro interviews Sam Berman, founder of LARC, on building a zero-cost sales strategy and how a restaurant napkin sketch evolved into global logistics. Hear practical tactics for creating a low-cost sales engine, early customer acquisition, and operational scaling — actionable takeaways for founders and growth-stage entrepreneurs.

What happens when you realize a billion-dollar industry is still operating with outdated systems and nobody is willing to fix it?

In this episode of Your Business Growth Podcast, Jeremy Shapiro sits down with Sam Berman, founder of LARC, to break down how a restaurant napkin sketch evolved into a global logistics and engineering company trusted by some of the world’s largest technology and data center operators.

After years working in Silicon Valley, Sam saw major problems in industrial packaging and logistics:
✔️ Expensive wood crating systems
✔️ Slow deployment times
✔️ Massive sustainability waste
✔️ Product damage during shipping
✔️ A complete lack of innovation

Instead of accepting the status quo, Sam and his team spent years iterating, engineering, and refining a completely new approach.

That shift led to:
✔️ Strategic partnerships with global logistics giants
✔️ Massive growth in the data center industry
✔️ Packaging-as-a-service innovation
✔️ Better protection for high-value technology
✔️ Reduced shipping and operational costs
✔️ A brand so recognizable customers now say “Lark it”

In this episode, we break down:
✔️ How the original idea came from a restaurant napkin
✔️ Why disrupting old industries takes patience
✔️ The reality of long product development cycles
✔️ How partnerships accelerated growth
✔️ Why founders need resilience during isolation and uncertainty
✔️ How LARC became a trusted engineering solutions provider
✔️ The importance of first-mover advantage and IP protection
✔️ Why solving real customer problems creates loyalty and scale

If you’re a founder, entrepreneur, startup operator, or business owner building something difficult and long-term, this episode offers real lessons on resilience, partnerships, and category innovation.

👉 Connect with Sam Berman:
• LARC: https://larc.co/
• Sam Berman on LinkedIn: https://www.linkedin.com/in/samuelberman/

📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook

Chapters:
00:00 Build It Promise
00:49 Podcast Welcome
01:06 Napkin Sketch Origin
03:28 Reinventing Crating
05:37 Packaging As Service
08:03 Early Validation Wins
09:35 Funding And Iteration
11:16 Surviving The Long Road
15:56 First Major Data Center Deal
18:32 Secure Tech Breakthrough
19:21 Solutions Drive Loyalty
21:11 Partner Led Growth
26:25 Landing Logistics Giants
27:54 Defending the IP
28:26 First Mover Moat
29:48 Verbified Brand
32:26 Partners Drive Growth
35:59 Deal Backstops
38:02 Empire Not Exit
39:38 Founder Survival Mindset
42:45 Fail Faster Lessons
46:36 Rapid Fire Wrap
47:53 History as Mentors
50:52 Recap and Where Next

Keywords: Sam Berman, LARC, logistics innovation, startup founder, supply chain, packaging solutions, data centers, logistics partnerships, engineering startup, hardware startup, entrepreneurship, packaging as a service, business growth, Jeremy Shapiro, Your Business Growth Podcast

#podcast #Entrepreneurship #Startup #Logistics #BusinessGrowth #SupplyChain

Want to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/your_business_growth_podcast

🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop!

AI Threat, Low Valuation & Agency Pivot - Wes Towers (Uplift 360)05 May 202600:51:59

When a business valuation returned far lower than expected because AI threatened his industry, Wes Towers - founder of Uplift 360 - told Jeremy Shapiro how that shock forced a rethink of his agency. This episode outlines real-world lessons for assessing valuation risk, confronting AI disruption, and planning an agency pivot. Listen for founder-first insights on adapting strategy in an AI-disrupted market.

What happens when your business valuation comes back far lower than expected because AI is threatening your entire industry?

In this episode of Your Business Growth Podcast⁠, Jeremy Shapiro sits down with Wes Towers, founder of Uplift 360, to break down how a shocking valuation forced him to rethink his agency.

Wes had built a successful web agency, but the business was still too dependent on him, margins were tightening, and custom projects were becoming harder to scale. Then came the wake-up call: the market saw his agency as vulnerable to AI disruption.

Instead of ignoring the warning, Wes rebuilt the business.

That shift led to:
✔️ 60% recurring revenue
✔️ Higher-margin service delivery
✔️ Stronger niche positioning
✔️ Faster project turnaround
✔️ Better internal systems
✔️ Less founder dependency
✔️ His most profitable year yet

In this episode, we break down:
✔️ Why AI forced Wes to rethink his agency model
✔️ How niching into construction changed his positioning
✔️ Why taking the wrong clients can destroy margins
✔️ How productized services made delivery easier
✔️ Why recurring revenue changed the business
✔️ How AI can support better workflows
✔️ Why removing services can create more growth

If you run an agency, service business, or founder-led company, this episode will help you think differently about focus, systems, and long-term value.

👉 Connect with Wes Towers:
• Website: https://uplift360.com.au/
• Wes Towers on LinkedIn: https://www.linkedin.com/in/westowers/
• Wes Towers on Facebook: https://www.facebook.com/Uplift360Aus
• Wes Towers on TikTok: https://www.tiktok.com/@westowers
• Wes Towers on Instagram: https://www.instagram.com/uplift_360/
• Wes Towers on YouTube: https://www.youtube.com/@uplift_360/streams
• Wes Towers on X: https://x.com/uplift_360

📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook

Chapters:
00:00 Niching Painful Lessons
00:48 AI Threat Wake Up Call
01:14 Show Intro And Guest
01:46 Wes Origin Story
03:24 Finding The Trade Niche
05:02 Lifestyle First Growth Plan
06:50 Plateau And Margin Squeeze
09:16 Valuation Shock Explained
11:23 Personal Brand Exit Risk
12:44 Team Led AI Overhaul
15:17 Exit Mindset And Systems
17:15 Niching Horror Story
20:42 Productized Website Frameworks
24:17 Pricing Power And Delegation
25:53 Maintenance Saves Clients
27:05 AI Content Workflows
28:31 SEO Automation With Rank Math
31:50 Recurring Revenue Stability
35:00 Niche Attracts Bigger Clients
37:33 Standardizing Delivery With ClickUp
40:16 Eliminate Low Value Work
44:00 Mentors And Decisive Focus
46:13 Rapid Fire Growth Questions
50:39 Wrap Up And Where To Find Wes

Keywords: Wes Towers, Uplift 360, web agency growth, recurring revenue, business valuation, AI in business, niche marketing, construction marketing, digital agency, productized services, agency systems, founder dependency, SEO, service business growth, Jeremy Shapiro, Your Business Growth Podcast

#podcast #BusinessGrowth #Entrepreneurship #DigitalMarketing #AgencyLife #RecurringRevenue

Want to be a ⁠guest on Your Business Growth Podcast⁠? Send Jeremy Shapiro a message on ⁨PodMatch here: https://www.podmatch.com/hostdetail/your_business_growth_podcast

🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop!

Small Clients Big Money with Albert Butler28 Apr 202600:46:32

What happens when the biggest contracts in your business are actually slowing you down?

In this episode of Your Business Growth Podcast, Jeremy Shapiro sits down with Albert Butler, a CPA and business advisor, who shares how chasing large government contracts nearly limited his firm’s growth—and what happened when he shifted focus instead.

Albert built his career working across multiple industries before stepping into a firm heavily focused on government proposals. While these contracts looked prestigious, they required massive effort, long timelines, and high risk—often delaying revenue and draining resources.

Instead of continuing down that path, Albert made a bold decision—shift focus to smaller, high-value clients with faster turnaround and stronger relationships.

That shift led to:

✔️ 3X revenue growth

✔️ Faster sales cycles (months to weeks)

✔️ Higher profit margins

✔️ Stronger client retention and referrals

✔️ Long-term, lifetime customer relationships

In this episode, we break down:

✔️ Why large contracts can limit business growth

✔️ The hidden cost of long sales cycles

✔️ How to reduce customer acquisition time

✔️ Building a client-for-life business model

✔️ Why accounting is the heartbeat of business

✔️ The mindset shift from transactions to relationships

If you're a business owner, consultant, or service provider chasing big deals but struggling with growth, this episode will challenge how you think about profitability, scale, and focus.

👉 Connect with Albert Butler:

• Albert Butler on YouTube: https://youtube.com/@albertbutlercpa

• Albert Butler on LinkedIn: https://www.linkedin.com/in/butleralbert

• Albert Butler on Instagram: https://www.instagram.com/albertbutlercpa

• Albert Butler on Facebook: https://www.facebook.com/profile.php?id=61577977890720

• Albert Butler's Book: https://www.amazon.com/LIFE-Success-Failure-Quotes-Advice-ebook/dp/B0FKGJD7LD


📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook


Chapters:

00:00 Proposal Pain Points

00:59 Meet Albert Butler

01:46 Origin Story Accounting

03:11 Entering Government Contracts

06:00 Client Experience Matters

07:24 Partner Disagreements

08:43 Partner Exit Buyout

12:58 New Growth Strategy

15:26 ROI And Sales Cycle

20:57 Training Team Shift

23:24 Heartbeat Framework

24:28 Accounting Heartbeat

25:46 Tripling Through Niche

27:44 Client For Life

29:15 Legacy Life Strategy

32:13 Margins And Value

34:35 Purpose Over Money

35:53 Plan Act Review

37:58 Hire Better People

39:06 Retention Referral Metrics

43:14 Rapid Fire Wrap Up

45:05 Final Recap And Links

Keywords: Albert Butler, accounting business, CPA growth, small business strategy, client retention, business scaling, profit growth

#podcast #BusinessGrowth #Entrepreneurship #Accounting #SmallBusiness

Want to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/your_business_growth_podcast

🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop!

The Path to Nine Figures with Shawn Boehme21 Apr 202600:46:35

What happens when your team is working harder than ever—but your revenue refuses to grow?

In this episode of Your Business Growth Podcast, Jeremy Shapiro sits down with Shawn Boehme, a sales leader in cloud communications, who shares how poor alignment across product, sales, and marketing nearly stalled his business—and what happened when he fixed it.

Sean started his career during the early days of cloud communications, joining a fast-growing company and riding the wave of VoIP adoption. But as competition increased and the pandemic accelerated the market, growth stalled despite increased effort and hiring.

Instead of accepting the plateau, Sean made a bold decision—realign product, redefine the ideal customer, and restructure the entire offer.

That shift led to:

✔️ 20%+ growth after a complete plateau

✔️ Quadrupling overall revenue

✔️ Higher close rates (up to 50% inbound)

✔️ Reduced churn by nearly half

✔️ Stronger alignment across teams

In this episode, we break down:

✔️ Why high activity doesn’t equal high growth

✔️ How misalignment silently kills revenue

✔️ The importance of defining your ideal customer profile (ICP)

✔️ Why product should lead sales strategy

✔️ How tiered pricing increases deal size and revenue

✔️ Leveraging partnerships as scalable lead sources

If you're a business owner, sales leader, or entrepreneur stuck in a growth plateau, this episode will reshape how you think about scaling, alignment, and execution.

👉 Connect with Shawn Boehme:

• Panterra Networks: https://www.panterranetworks.com/

• Shawn Boehme on LinkedIn https://www.linkedin.com/in/shawn-boehme-72934469/

📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook

Chapters:00:00 Doing More With Less00:24 Podcast Setup And Guest Intro01:08 Sean's Origin Story03:50 Why Pantera Networks05:18 Early Cloud Growth Years06:29 Pandemic Plateau Hits09:06 Sales Team Morale And Poaching11:05 Redefining ICP And Offer14:28 Product Led Alignment Wins17:45 New Seat Tiers Drive Revenue20:05 Cutting Team And Value Pricing21:42 Pivot Toward Channel Sales22:46 Channel As Lead Source24:32 Hybrid Sales Model25:34 Scaling With Owners28:48 Product As North Star30:39 Differentiation Boosts Close33:17 Churn Cut In Half38:07 Metrics And Feedback40:02 Hindsight Customer Engagement41:20 AI Content Lead Gen42:48 Books And Mentors45:12 Wrap Up And Subscribe Keywords: Shawn Boehme, sales growth, SaaS sales, business scaling, cloud communications, VoIP, sales leadership, product market fit, revenue growth strategies, ICP strategy

#podcast #BusinessGrowth #SalesStrategy #Entrepreneurship #SaaS

Want to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on PodMatch, here: https://www.podmatch.com/hostdetail/your_business_growth_podcast

🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop!

The Billion Dollar Oracle, Ari Rastegar14 Apr 202600:54:41

What happens when you stop charging upfront fees—and tie your entire business to performance?In this episode of Your Business Growth Podcast, Jeremy Shapiro sits down with Ari Rastegar, founder of Rastegar Capital, who shares how aligning investor success with his own transformed his business—and helped him scale from a law student building houses to managing a billion-dollar real estate portfolio.Ari began his journey while still in law school, taking on risky real estate deals with little experience and learning everything in real time. After early wins and failures, he transitioned into institutional-level investing, raising capital, structuring deals, and eventually building a vertically integrated real estate platform.But along the way, he made a key decision: move away from fee-heavy models and instead build a performance-driven business where he only wins when investors win.That shift led to:✔️ Stronger investor trust and long-term relationships✔️ More disciplined deal selection and risk management✔️ Alignment between performance and profitability✔️ Scalable growth into a multi-billion dollar development pipelineIn this episode, we break down:✔️ Why traditional fee-based real estate models can misalign incentives✔️ How Ari raised capital early without experience or track record✔️ The crawl → walk → run framework for scaling any business✔️ Why most entrepreneurs underestimate psychological resilience✔️ How vertical integration builds long-term competitive advantage✔️ The role of mindset, failure, and adaptability in business growthIf you're a real estate investor, entrepreneur, or operator trying to scale while managing risk, this episode will reshape how you think about growth, alignment, and long-term success.👉 Connect with Ari Rastegar: • Rastegar Capital: https://rastegarcapital.com/ • Ari Rastegar on LinkedIn: https://www.linkedin.com/in/arirastegar/ • Book – The Gift of Failure: https://www.amazon.com/Gift-Failure-Turn-Missteps-Success/dp/1544523211📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook (https://yourbusinessgrowthplaybook.com/) Chapters:00:00 From law school to real estate investing03:20 First deal with no experience08:40 Scaling into institutional investing14:10 The KPMG building deal breakdown20:00 Raising capital without a track record26:30 Crawl → walk → run business model32:00 The real risks entrepreneurs ignore38:10 Why performance-based models win44:20 Fee structures vs investor alignment50:30 Building a vertically integrated platform56:00 Mental resilience in business1:02:00 Lessons from failure and setbacks1:08:00 Final insights and takeawaysKeywords: Ari Rastegar, real estate investing, capital raising, private equity real estate, performance based investing, real estate development, vertical integration, business growth, entrepreneurship mindset, scaling a business#podcast #RealEstateInvesting #BusinessGrowth #Entrepreneurship #PrivateEquity🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop!


Firing to Scale with Leo Young07 Apr 202600:37:14

What happens when the people managing your properties are the biggest reason your business is stuck?In this episode of Your Business Growth Podcast, Jeremy Shapiro sits down with Leo Young, a real estate investor and operator who shares how poor third-party property management nearly limited his growth—and what happened when he took full control instead.Leo started his career in sales before transitioning into real estate investing, eventually building a portfolio focused on manufactured housing communities. But as he scaled, he realized a major bottleneck: outsourced property managers were slowing down operations, increasing costs, and holding back property performance.Instead of accepting the inefficiencies, Leo made a bold decision—bring property management fully in-house.That shift led to:✔️ Up to 60% cost savings on property management✔️ Faster unit infill and occupancy growth✔️ Stronger operational control and execution✔️ Significant increases in property valuation (up to $160K–$240K impact per asset)In this episode, we break down:✔️ Why third-party property management often fails at scale✔️ The real economics behind manufactured housing communities✔️ How vertical integration improves both cash flow and valuation✔️ The trade-offs of bringing operations in-house✔️ Systems, processes, and hiring needed to make it work✔️ The mindset shift required to move from investor to operatorIf you're a real estate investor, business owner, or operator relying on external partners, this episode will challenge how you think about control, efficiency, and growth.👉 Connect with Leo Young: • Cornell Communities https://cornellcommunities.com/ • Leo Young on LinkedIn: https://linkedin.com/in/leo-young • Leo Young on Instagram: https://www.instagram.com/leoyoungrealestate📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth PlaybookChapters:00:00 The hidden cost of bad property management01:10 From Tesla sales to real estate investing05:20 Why manufactured housing made sense09:40 Scaling to multi-million dollar transactions13:00 The property management bottleneck17:30 Why third-party managers limit growth22:10 Decision to bring management in-house26:00 Early chaos: handling calls, rent, and systems30:45 Building internal systems from scratch35:20 Faster unit infill and execution gains39:00 Cost savings: 60%+ reduction explained42:30 How operational changes increase valuation47:00 Vertical integration vs outsourcing51:30 Lessons from the transition phase55:00 Key KPIs for property performance58:30 Advice for investors facing poor management1:02:00 Final insights and takeawaysKeywords: Leo Young, real estate investing, property management, vertical integration, manufactured housing, mobile home parks, real estate operations, business growth, asset management, property valuation, passive income, real estate podcast, scaling real estate, investor strategies, cost reduction, property investing tips, real estate portfolio growth#podcast #RealEstateInvesting #PropertyManagement #BusinessGrowth #Entrepreneurship #passiveincome 🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop!

Breaking the Referral Trap with Virginia Elder31 Mar 202600:50:42

What do you do when referrals slow down, revenue starts shrinking, and the strategy that built your business stops working?In this episode of Your Business Growth Podcast, Jeremy Shapiro sits down with Virginia Elder to unpack how she rebuilt her podcast production business after hitting a painful plateau. Virginia shares how she first entered business after transforming her own finances, launched a personal finance podcast, and then discovered that other financial professionals wanted her help launching and producing their shows.But the early momentum did not last forever. As the market changed, referrals became less dependable, buyer behavior shifted, and Virginia found herself buried in production work with too little time spent on growth. Instead of going back to a traditional job, she made a series of focused moves: refining her niche, changing her messaging, building new service tiers, leaning into strategy, and using personal outreach to connect with higher-value leads.You’ll hear about:✔︎ How her first podcast opened the door to a completely new business✔︎ Why referrals alone became too risky✔︎ The shift from “podcast manager” to podcast strategist✔︎ How the rise of video podcasting changed buyer expectations✔︎ Why she stopped spending time in the wrong networking rooms✔︎ The difference between busy production work and true growth work✔︎ How she built lower-ticket strategy offers that led to stronger client relationships✔︎ Why personalized outreach on LinkedIn worked better than generic pitching✔︎ The role of webinars, email list growth, and Facebook ads in building demand✔︎ How identity shifts inside the founder often come before business shifts outsideIf your business has felt stuck, overdependent on referrals, or too tied to execution work, this episode gives a practical look at how to reposition your services and create a stronger path to growth.👉 Connect with Virginia Elder • Virginia Elder on LinkedIn: https://www.linkedin.com/in/virginiaelder/ • Virginia Elder on YouTube https://⁨youtube.com/@PodcastingforFinancialPros⁩ • Virginia Elder on Instagram: https://www.instagram.com/podcastabundance📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook (https://yourbusinessgrowthplaybook.com/) Chapters:00:00 Revenue plateau and the need to reposition01:20 From corporate accounting to financial coaching04:25 Paying off debt and launching a podcast07:15 Finding a gap in the personal finance media space10:05 How the first podcast created a new business opportunity13:20 Why she stopped her own show after 30 episodes16:10 Building a podcast production niche for financial professionals19:40 Early warning signs that growth was slowing23:10 The risk of relying on one referral channel26:30 How video podcasting changed the market30:00 Busy work vs actual growth work33:45 Why she pulled back from the wrong networking groups37:10 Choosing better rooms and better referral sources40:20 Creating lower-ticket strategy offers44:30 The podcast audit and conversion lab model48:15 Personalized LinkedIn outreach that works52:10 Webinars, email growth, and Facebook ads55:40 Identity shift: from podcast manager to strategist 59:00 What she would have done sooner 1:01:30 Final thoughts and where to find VirginiaKeywords: Virginia Elder, Your Business Growth Podcast, Jeremy Shapiro, podcast production, podcast strategist, podcast growth, financial professionals, niche marketing, podcast audit, business growth, referrals, LinkedIn outreach, video podcasting, Facebook ads, webinar marketing, service business growth, offer creation, email list growth, entrepreneur mindset, podcast agency#podcast #PodcastGrowth #BusinessGrowth #ServiceBusiness #NicheMarketing #Entrepreneurship🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop!

Your Business Owns You with Maria Gallucci28 Jul 202600:38:01

What happens when your business is growing—but you're working nonstop and every decision still depends on you?

In this episode of Your Business Growth Podcast, Jeremy Shapiro interviews Maria Gallucci about how she went from handling nearly everything herself to building a team and national referral network that helped her scale to approximately $30 million in annual real estate sales volume.

Maria's connection to real estate started early. As a child of deaf adults (CODA), American Sign Language was her first language. At just 12 years old, she helped her parents through the purchase of their first home after seeing firsthand how difficult the process could be without accessible communication.

That experience eventually became the foundation of a 35-year real estate career serving the deaf and hard of hearing community.

But success created another problem.

Maria found herself working constantly. Clients could reach her at virtually any hour, every problem came through her, and the business was consuming the life she had worked so hard to build.

Instead of simply working more, she began building systems, delegating responsibilities, and creating leverage.

In this episode, we discuss:
✔️ How Maria turned a personal experience into a highly specialised real estate business
✔️ Why working 24/7 eventually became unsustainable
✔️ Moving from solopreneur to team-based business owner
✔️ Why letting go was one of the hardest parts of scaling
✔️ Building a nationwide ASL real estate referral network
✔️ How specialisation generated stronger word-of-mouth referrals
✔️ Becoming highly visible in traditional search and AI results
✔️ Using YouTube, books, speaking, and testimonials to build authority
✔️ Why relationships outperform cold leads for Maria
✔️ Creating systems that allow a business to operate without the owner doing everything

Maria also shares lessons on:
✔️ Serving deaf and hard of hearing buyers and sellers
✔️ Making business communication more accessible
✔️ Building trust through American Sign Language
✔️ Maintaining client relationships after the transaction
✔️ Surviving changing real estate markets
✔️ Investing in real estate for long-term wealth
✔️ Using a team to create more time for advocacy, writing, and nonprofit work

👉 Learn more about Maria Gallucci:
• Maria Gallucci: https://galluccihomes.com/
• Raised in Silence: https://raisedinsilence.com/
• Maria Gallucci on LinkedIn https://www.linkedin.com/in/maria-gallucci-18725b9/

📘 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook ( https://yourbusinessgrowthplaybook.com/ )

Chapters:
00:00 Burnout Wake Up Call
00:18 Meet Maria Gallucci
02:07 First Deals and Real Estate Grind
03:49 CODA Roots and ASL Advantage
05:33 Advocacy and Accessibility Barriers
07:40 Building a Team and Systems
10:49 Letting Go to Scale
12:37 Niching Down for Impact
14:24 National Referral Network
16:37 Book and Speaking Visibility
19:33 AI Search Rankings Strategy
21:21 Market Shifts and Value Communication
25:52 Investing Beyond Commissions
28:12 Advocacy and Raised in Silence
32:46 KPIs Referrals and Client Care
34:24 Rapid Fire and Wrap Up

Keywords: Maria Gallucci, Jeremy Shapiro, real estate business, ASL real estate, deaf real estate agent, real estate referrals, business systems, real estate marketing, American Sign Language, CODA, entrepreneurship, scaling a business, referral marketing, real estate investing, delegation, business growth, real estate podcast

#RealEstate #BusinessGrowth #Entrepreneurship #RealEstateInvesting #Leadership #Podcast

Want to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on PodMatch, here: https://podmatch.com/hostdetail/your_business_growth_podcast

🔔 Subscribe for more conversations with founders, entrepreneurs, and business leaders sharing real lessons on growth, leadership, and building sustainable companies. ⁨@YourBusinessGrowthPlaybook⁩

The $30 Million Pivot with Eric Lowe24 Mar 202600:46:38

What happens when your business is growing—but your model quietly starts holding you back?

In this episode of Your Business Growth Podcast, Jeremy Shapiro sits down with Eric Lowe, co-founder of Aptiva Health, to break down how he identified a hidden operational bottleneck and turned it into a major growth opportunity.

Eric shares how his early virtual healthcare model—built on part-time providers—worked at first, but eventually began limiting scale, consistency, and patient experience. Instead of pushing harder or hiring more contractors, he stepped back, analyzed the data, and made a bold decision: bring key parts of the operation fully in-house.

That decision reshaped the business—and helped scale it into a $30M healthcare system.

Inside this episode:

✔︎ Why part-time providers created a hidden growth ceiling

✔︎ The real cost mismatch: 60% spend for only 30% productivity

✔︎ How patient experience exposed operational weaknesses

✔︎ The turning point that led to hiring full-time physicians

✔︎ Why culture and consistency matter more than flexibility

✔︎ How bringing services in-house improved margins and outcomes

✔︎ The strategy behind building specialized healthcare centers

✔︎ Using AI to increase efficiency without replacing people

✔︎ How COVID forced rapid adaptation—and created new growth opportunities

✔︎ The simple mindset shift that helps founders get unstuck

Eric also breaks down how solving one problem at a time—rather than trying to fix everything—was the key to sustained growth.

This episode is a strong lesson in operations, scaling strategy, and making the hard decisions that unlock the next level of your business.


👉 Connect with Eric Lowe

  • Eric's Upcoming Book, Broker Driven: https://www.brokerdriven.com/
  • Eric Lowe on LinkedIn: https://www.linkedin.com/in/ericloweaptiva/
  • Eric Lowe on Facebook: https://www.facebook.com/eric.lowe.139945
  • Eric Lowe on Instagram: https://www.instagram.com/eric.j.lowe/

📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook

00:00 Solve One Problem

00:25 Bottleneck Breakthrough

01:19 Origin Story Luck

03:29 Virtual Practice Model

06:53 Building Supply Demand

10:17 Scheduling Hits Limits

12:23 Full Time Economics

15:18 In House Commitment

17:06 Culture Over Contractors

18:58 Scaling Clinics Operations

22:09 Leadership Systems Loops

24:28 AI For Clinician Support

27:38 COVID Growth Catalysts

29:30 Building Mental Wellness

31:49 Cost Control Playbook

33:59 In House Radiology Decision

36:18 Bundled Surgery Pricing

39:10 Founder Problem Solving

40:57 Leverage Debt To Scale

42:02 Rapid Fire Takeaways

45:09 Wrap Up And Next Steps


Keywords: Eric Lowe, Aptiva Health, healthcare business growth, medical practice scaling, operational bottleneck, healthcare management, business systems, scaling strategy, patient experience, healthcare operations, AI in healthcare, medical entrepreneurship, vertical integration, healthcare marketing, business growth podcast, Jeremy Shapiro, healthcare startup, physician business model

#podcast #BusinessGrowth #HealthcareBusiness #ScalingBusiness #Entrepreneurship #Operations


🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop!

Million Dollar Launch Lessons with Marc Walton17 Mar 202600:46:13

What do you do when your business hits a ceiling—not because demand disappears, but because your pricing model traps you there?

In this episode of Your Business Growth Podcast, Jeremy Shapiro sits down with Mark Walton to break down how he went from a low-ticket Forex education model that kept stalling out to a premium coaching business with a waiting list and far more freedom.

Mark shares his path from selling a physical business in the UK, moving his family to Lanzarote, struggling through failed website work, and learning Forex trading the hard way—before finally finding a mentor who helped him turn things around.

Later, when his education business hit a wall, he realized the answer was not more volume. It was better positioning, better offer structure, and a much higher value conversation.

You’ll hear about:

✔︎ Why his original monthly membership hit a psychological pricing ceiling

✔︎ How annual and lifetime offers increased customer value fast

✔︎ Why some clients stay only a few months in low-ticket programs

✔︎ How premium pricing led to better clients and stronger commitment

✔︎ The shift from DIY education to high-ticket private coaching

✔︎ Why he screens clients before accepting them into coaching

✔︎ How a waiting list helped him protect his time and quality of service

✔︎ Why multiple income streams matter, especially when markets shift

This episode is a strong lesson in pricing, positioning, and building a business that gives you freedom instead of more complexity.

👉 Connect with Marc Walton

  • https://www.forexmentorpro.com/
  • https://yourinvestingfuture.com/ William Holsten on LinkedIn: https://linkedin.com/in/marcwalton
  • Marc Walton on YouTube: https://www.youtube.com/@marcwalton
  • Marc Walton on X: https://x.com/marcwalton
  • Marc Walton on Instagram: https://www.instagram.com/marcwaltonfx/

📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook: https://www.youtube.com/@YourBusinessGrowthPlaybook

Chapters:

00:00 Island Leap and Income

00:36 Forex Wake Up Call

04:34 Mentor and Breakthrough

06:06 Multiple Income Mindset

07:20 Course Launch Partnership

10:39 From Fund to Clients

12:09 Pricing Ceiling Lessons

18:08 High Ticket Coaching Shift

21:12 Tiered Offers Explained

22:02 Daughter Sparks Pricing

22:52 Doubling Coaching Fees

24:34 Switching to Crypto

26:05 Multiple Income Streams

28:14 Membership Pricing Tiers

31:02 Side Brand Cross Sell

32:44 Waitlist and Selectivity

35:51 Scaling Without Employees

37:46 Avoiding Tiered Upsell Traps

38:58 Advice for Stuck Owners

42:57 KPIs and AI Search Shift

45:07 Where to Find Mark

45:48 Final Thanks and Subscribe

Keywords: Mark Walton, Your Business Growth Podcast, Jeremy Shapiro, Forex mentor, trading education, high ticket coaching, pricing strategy, membership business, customer lifetime value, annual offer, lifetime offer, waiting list business, premium pricing, online course business, trading coach, multiple income streams, Lanzarote entrepreneur, offer structure, business freedom, serial entrepreneur

#HighTicketCoaching #PricingStrategy #MembershipBusiness #BusinessFreedom #tradingeducation

🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop! https://www.youtube.com/@YourBusinessGrowthPlaybook

Scaling Up Until it Breaks with William Holsten10 Mar 202600:37:16

What happens when your side hustle is an instant hit… and then starts falling apart the moment you scale it?

In this episode of Your Business Growth Podcast, Jeremy Shapiro sits down with William Holston to unpack the hard lesson behind an early product success that almost collapsed under real-world demand. William shares how a backyard charity carnival inspired a breakout game idea, how early customer demand validated the concept fast, and how scaling with the wrong materials created a wave of product failures, refunds, and hard decisions.

Instead of hiding from the problem, William made customers whole, rebuilt the product in steel, raised the price, and created a more durable business model with add-ons, repeat purchases, and a stronger market position.

You’ll hear about:

✔︎ How a “dunk tank without 500 gallons of water” became a real business

✔︎ Why MVP success does not guarantee scale-ready execution

✔︎ The difference between top-line excitement and true

profitability

✔︎ What to do when product quality starts breaking trust

✔︎ Why William chose refunds over reputation damage

✔︎ How rebuilding the product in steel led to a premium price

increase

✔︎ The role of add-ons, consumables, and repeat purchases in improving margins

✔︎ What his later national study found about stress, fatigue, distraction, and business mistakes

This episode is a strong reminder that one bad scaling decision does not have to end the business—if you are willing to protect trust, learn fast, and rebuild the model the right way.

👉 Connect with William Holsten

William Holsten on LinkedIn: https://www.linkedin.com/in/william-holsten

Mistake Risk Quiz: https://MistakeRiskQuiz.com

📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook: https://www.youtube.com/@YourBusinessGrowthPlaybookChapters:

00:00 Scaling Loan Blunder

01:23 Dunk Tank Problem

02:28 Pitch Burst MVP

04:10 Early Demand Surge

05:13 Wow Moment Differentiation

06:30 Customers And Channels

07:26 Quality Crisis Hits

09:52 Refunds And Retrench

10:28 Steel Redesign Win

13:06 Pricing And ROI

15:07 Upsells And Consumables

17:12 Goof Proof Testing

20:43 From Games To Research

24:11 STORM And SAFER

27:44 Study Surprises

28:49 Advice And Routines

32:25 Looking Back Lessons

34:34 Using The Risk Quiz

35:46 Recap And Where To Go

36:40 Final Thanks And Subscribe

Keywords: William Holston, Your Business Growth Podcast, Jeremy Shapiro, product failure, product scaling, MVP, minimum viable product, pricing strategy, premium pricing, refunds and reputation, customer trust, entrepreneurship, business mistakes, risk management, mistake prevention, product market fit, side hustle growth, add-on sales, repeat purchases, innovation, small business lessons

#podcast #BusinessGrowth #Entrepreneurship #PricingStrategy #ProductDevelopment #riskmanagement

🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop! https://www.youtube.com/@YourBusinessGrowthPlaybook

The Rule of 12 with Lance Cayko03 Mar 202600:46:58

What do you do when you’ve built an award-winning, nationally recognized firm… and still can’t find profit?

In this episode of Your Business Growth Podcast, Jeremy Shapiro sits down with Lance Cayko (F9 Productions) to break down a counterintuitive turnaround: instead of hiring more people and chasing bigger volume, Lance capped headcount, tightened operations, and used pricing strategy to change the economics of the business.

You’ll hear how Lance and his team created an “expedite” option that cut delivery time in half—and in many cases, prospects happily paid double. He also shares what happened when they raised fees (including for repeat clients), tracked time and KPIs at the employee level, and built a real feedback loop between architecture and construction to reduce field issues and improve outcomes.

In this episode, you’ll hear about:

✔️ Why “busy” doesn’t mean profitable (and how to prove it with time tracking)

✔️ The hidden ceiling around headcount and customer service quality

✔️ A simple premium “speed” add-on that converts fast

✔️ How a 25% fee increase landed with clients (and why most didn’t blink)

✔️ The culture play: revenue visibility, shared targets, and 5-star review tracking

✔️ Why vertical integration (design + build + development) changes margins

✔️ The mindset shift: hearing “no” is part of winning long-term

If you’re stuck at a plateau, drowning in overhead, or afraid to raise prices—this episode is a practical playbook for making profit without piling on more staff.

👉 Connect with Lance Cayko

Lance Cayko on LinkedIn: https://www.linkedin.com/in/lance-cayko-1227031a/

Lance Cayko on YouTube: https://youtube.com/@FishingWithLance

Lance Cayko on Instagram: https://www.instagram.com/fishingwithlance/


📊 Hosted by: Jeremy B. Shapiro, Host and Author, https://www.youtube.com/@YourBusinessGrowthPlaybook


Chapters:

00:00 The “half the time, double the fee” moment

01:12 Meet Lance Cayko + the profit problem

03:05 Builder-first background and why it matters in design

06:10 Design-build as a differentiator and feedback loop from the field

09:05 Early survival mode and building systems for volume

12:20 Tiny house project, viral growth, and big brand opportunities

16:35 Vertical integration: architect + builder + developer

20:10 The confusing plateau: busy team, no profit

23:40 Time tracking, KPIs, and finding the real leak

27:10 Why headcount growth can break customer service

30:05 Raising fees and the “attorney letter” model

33:10 The expedite add-on: faster timeline, higher fee

37:05 Premium pricing vs race-to-the-bottom thinking

40:20 Revenue transparency: the office thermometer + reviews

44:10 Hiring lessons: training, standards, and culture

47:30 Turning losses into profit with better pricing mechanics

51:10 Advice: hear “no,” take ownership, and protect the model

54:40 Where to find Lance + wrap-up


Keywords: Lance Cayko, F9 Productions, Your Business Growth Podcast, Jeremy Shapiro, premium pricing, price increase, value-based pricing, expedite fee, faster delivery, profit margins, service business profitability, time tracking, KPIs, architecture firm growth, design build, vertical integration, headcount cap, customer service, operations strategy, revenue transparency


#podcast #PremiumPricing #ProfitTurnaround #ExpediteFee #ServiceBusinessGrowth #DesignBuild


🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop! https://www.youtube.com/@YourBusinessGrowthPlaybook


BTS: Podcast Episode Plans with Jeremy Shapiro24 Feb 202600:14:15

Most successful podcasts aren’t just about the guests—they’re about the preparation behind the scenes. In this special Behind the Scenes episode of Your Business Growth Podcast, host Jeremy Shapiro reveals the proven episode planning system that transforms ordinary conversations into compelling stories that resonate with your audience. If you’re tired of aimless recordings and want to craft episodes that hook listeners from the first second, this episode is your blueprint for intentional, impactful content.

Delve into Jeremy’s step-by-step process for designing episode plans that set a clear narrative arc and ensure every conversation feels structured, yet natural. You’ll discover how he screens guests with laser precision—using application forms, pre-interview calls, and in-depth research—to find stories that truly fit his show’s focus on entrepreneurs who broke through a growth plateau. Jeremy shares how to tease out those pivotal moments that turn an average episode into a story worth sharing.

We break down the core components of a standout episode plan—crafting unique titles that draw curiosity, developing a compelling backstory that hooks listeners, and plotting questions to highlight a guest’s transformation. Jeremy emphasizes the importance of aligning the episode arc with your show’s format, using research (books, social profiles, bios) to deepen the conversation, and preparing a flexible outline that keeps the dialogue engaging and dynamic.

Why does this matter? Because skipping planning often leads to scattered, forgettable episodes. With a strategic framework, you can elevate your podcast’s quality, attract better guests, and deliver content that truly impacts your audience. Jeremy’s approach isn’t about strict scripting—it's about creating a roadmap to guide authentic dialogue while maintaining clarity and focus.

Perfect for podcasters serious about quality, guest-driven shows, or entrepreneurs wanting to harness the power of storytelling—this behind-the-scenes look reveals how meticulous planning directly correlates with audience growth, guest satisfaction, and content longevity. If you’re ready to stop winging it and start producing episodes that stand out, listen now. Your audience—and your metrics—will thank you.

Recommended Resources:

  • Subscribe to Your Business Growth Podcast today!
  • David's podcast ⁨Firing the Man
  • Brad's podcast Beyond a Million

Keywords: Podcast Planning, Episode Structure, Guest Screening, Narrative Arc, Podcast Growth, Storytelling Techniques, Entrepreneur Success, Audience Engagement, Podcast Tips, Content Strategy

#PodcastPlanning #EpisodeStructure #GuestScreening #NarrativeArc #PodcastGrowth #Storytelling #EntrepreneurSuccess #AudienceEngagement #PodcastTips #ContentStrategy #podcast #bts #behindthescenes #behindthemusic

Chapters:00:00 - Why episode planning enhances podcast quality00:30 - Jeremy’s three main guest sourcing methods00:59 - Simplifying the guest intake and screening process01:27 - Crafting the initial episode concept from applications02:23 - Conducting pre-interview calls to shape the narrative03:44 - Selecting stories that illustrate overcoming business growth plateaus04:51 - Setting up for research: author bios, social media, and other background info06:17 - Filtering pitches: understanding proper fit for your show07:08 - Prepping for episode creation after research and interviews08:04 - Deep research: exploring books, social media, and website content09:00 - Developing effective episode titles and hooks10:00 - Structuring the narrative arc: from origins to lessons learned11:04 - Defining call-to-action points for guests12:01 - Sharing detailed episode plans with guests for feedback12:30 - How a flexible outline improves natural conversation flow13:26 - The value of structured prep vs. winging it14:26 - Final encouragement to develop your own episode planning process

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Profitable But Trapped with Simone Little17 Feb 202600:45:23

What do you do when your business is profitable, referrals keep coming in, and yet every “yes” means longer days, more stress, and less of your life?

In this episode of Your Business Growth Podcast, Jeremy Shapiro sits down with Simone Little, who hit that breaking point while running a growing VA agency. The money looked great, but... her life didn’t.

Simone made a bold call: a six-week sabbatical where she let all clients go with no promises… so she could rebuild her business model from the ground up.

Simone shares how she shifted from selling tasks to selling outcomes as a fractional COO, using a five-part business framework, a deep-dive audit process, and firm boundaries that protect strategic thinking time.

The result: more revenue, less chaos, a healthier team, and a business that can keep moving while she steps away.

In this episode, you’ll hear about:

  • Why burnout isn’t solved by “more self-care” (it’s structural)
  • The real reason agencies break: capacity without planning
  • How Simone used a sabbatical to redesign her life and business
  • The pivot from VA work to fractional COO strategy and leadership
  • Her 5 core business areas: sales/marketing, team, CEO development, operations, finance
  • The 4-hour business audit that reveals what’s costing time, money, and culture
  • How boundaries protect outcomes (and how to get clients to respect them)
  • The KPIs Simone watches: leads, revenue, tech spend, and capacity planning

If your business depends on you for everything - and you’re tired of paying for growth with your health - this episode will give you a clear way to rebuild with structure, team leverage, and calmer execution.

👉 Connect with Simone Little

  • Chief Alignment Agency: https://www.chiefalignmentagency.com/explore
  • Simone Little on Facebook: https://www.facebook.com/thesimonelittle
  • Simone Little on Instagram: https://www.instagram.com/thesimonelittle/

📊 Hosted by: Jeremy B. Shapiro, Host and Author, https://www.youtube.com/@YourBusinessGrowthPlaybook

Chapters:

00:00 Taking a Risk: The Start of a Sabbatical

00:16 Understanding Burnout: A Structural Issue

00:42 Guest Introduction: Simone's Breaking Point

01:31 Simone's Entrepreneurial Journey: From Hair Salon to VA Agency

03:25 Challenges of Rapid Growth: Burnout and Overwork

07:41 The Turning Point: Taking a Sabbatical

10:53 Redesigning Life and Business: Post-Sabbatical Insights

13:13 Transition to High-Level Strategy: Discovering the COO Role

18:37 Implementing Strategic Changes: Client Success Stories

23:01 Meeting KPIs and Value-Based Pricing

23:49 Challenges of Transitioning Business Models

24:56 Enforcing Boundaries for Business Health

25:48 Personal Boundaries and Client Communication

29:51 Inspiration to Prioritize Well-being Over Hustle

33:24 Helping Founders Overcome Bottlenecks

37:27 Unexpected Benefits of Value-Based Products

41:51 Key Performance Indicators for Business Success

44:37 Conclusion and Contact Information

Keywords: Simone Little, Your Business Growth Podcast, Jeremy Shapiro, VA agency, virtual assistant agency, burnout recovery, business systems, SOPs, delegation, team building, capacity planning, fractional COO, operations strategy, business audit, boundaries for entrepreneurs, scaling service business, leadership, KPI dashboard, profit planning, operations management

#podcast #FractionalCOO #BurnoutToBusiness #AgencySystems #CapacityPlanning #FounderBoundaries

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From Broke to Booked with Nick Bonitatibus10 Feb 202600:49:37

What do you do when you move to a new city, revenue stalls, debt starts stacking up—and the idea of getting a job suddenly feels real?

In this episode of Your Business Growth Podcast, Jeremy Shapiro sits down with Nick Bonitatibus to break down how Nick went from general “video marketing for small businesses” (his words: “classic mistake”) to committing to one clear niche.

Nick shares the turning point where he opened Indeed, looked at jobs for less than five minutes, and decided Plan B was done. From there, the growth came from two key moves.

You’ll hear about:

  • Why “helping everyone” makes selling harder
  • How focusing on senior care created referrals and authority
  • The shift from DIY courses → coaching → “digital directing” (done-with-you execution)
  • What changed once Nick rebuilt the offer around client follow-through
  • Why more sales conversations solved more than funnel tweaks
  • How systems + delegation improved margins and reduced chaos
  • The mindset: action creates clarity, and clarity makes selling easier

🎧 If you’re stuck between “I need revenue now” and “my offer isn’t clicking,” this episode will give you a simple path forward.👉 Connect with Nick Bonitatibus

  • Website: https://www.thedigitalchamps.com/
  • Facebook: https://www.facebook.com/TheDigitalChamps
  • Instagram: https://www.instagram.com/thedigitalchamps/
  • Youtube: https://www.youtube.com/channel/UCx4wiQ6uo6Wi5LpwPWewNCw
  • LinkedIn: https://www.linkedin.com/in/nickjboni/
  • LinkedIn Business Page: https://www.linkedin.com/company/thedigitalchamps/
  • TikTok: https://www.tiktok.com/@thedigitalchamps

📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook

Chapters:

00:00 The Struggles of Starting a Business

01:31 Finding a Niche in Senior Care

03:52 From DIY to Done-for-You Services

11:58 The Turning Point: Moving to San Diego

15:48 The Importance of Niching Down

20:06 Overcoming Imposter Syndrome

22:53 The Power of Testing and Iteration

25:03 Overcoming Sales Aversion

25:48 Aligning Your Offer with Customer Needs

27:27 The Importance of Niching Down

29:22 Pricing Strategies and Customer Value

35:59 Systematizing Your Business

42:40 Advice for New Entrepreneurs

45:18 Reflecting on the Journey

48:17 Conclusion and Final Thoughts

Keywords: Nick Bon, Nick Bonitatibus, Your Business Growth Podcast, Jeremy Shapiro, senior care marketing, home care marketing, niche marketing, niching down, video marketing strategy, sales calls, offer creation, service business growth, done with you services, systems and SOPs, delegation, pricing strategy, premium offer, referrals, entrepreneurship mindset

#EntrepreneurLife #BusinessOwner #ServiceBusiness #NicheMarketing #SalesCalls #BusinessCoaching #OfferCreation #MarketingStrategy #ScaleYourBusiness #BusinessSystems #SOPs #Delegation #ContentMarketing #HomeCareBusiness #SeniorCare

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Changing the Game with Andrew Ackerman03 Feb 202600:50:50

What do you do when you’re running one of the top programs in the world—but realize staying there means slow decline?

Andrew Ackerman faced that exact moment. As a leader inside one of the world’s most respected startup accelerators, he saw the writing on the wall: the market was crowded, competition was scaling faster, and doing “more of the same” wouldn’t win.

In this episode of Your Business Growth Podcast⁠, Jeremy Shapiro sits down with Andrew to break down how a blank-sheet rethink led to a category-defining pivot—and how redefining the customer unlocked growth almost overnight.

You’ll hear how Andrew:

  • Recognized the danger of being “top five” in an oversaturated market
  • Stopped competing with giants and found a place to win outright
  • Identified unmet supply and unmet demand hiding in plain sight
  • Rebuilt the entire program model from scratch
  • Shifted from early-stage startups to more mature companies
  • Changed pricing, structure, and messaging to fit a new ICP
  • Learned why messaging fails even when product-market fit exists
  • Used customer interviews to validate the pivot before launch

Andrew also shares lessons from reviewing more than 10,000 startups, investing in over 70 companies, and turning years of experience into his book The Entrepreneur’s Odyssey.

🎧 Tune in to learn why growth often comes from stepping sideways—not pushing harder—and how redefining your market can make everything easier.

👉 Connect with Andrew Ackerman:

📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook

Chapters:

00:00 Introduction to the Startup Dilemma

01:22 Meet Andrew Ackerman: From COO to Investor

01:50 The Birth of Bunk One: Revolutionizing Summer Camps

03:49 Challenges and Breakthroughs in Early Growth

07:05 Transitioning to Venture Capital and Accelerators

13:12 Redefining the Accelerator Model

15:53 Niching Down: The Path to Becoming Number One

25:33 The Blank Slate Moment

25:57 Liberating Experience of Redefining Business

26:17 Considering a Career Shift

26:33 Developing a New Business Model

27:43 Market Research and Validation

32:06 Implementing the New Model

33:41 Unexpected Benefits of Niching Down

36:41 Advice for Business Owners Facing Decline

40:05 Reflections and Lessons Learned

42:14 The Entrepreneur's Odyssey Book

48:45 Where to Learn More About Andrew

Keywords: Andrew Ackerman, business strategy, market repositioning, niche strategy, accelerator model, startup growth, business pivot, redefining your market, category creation, customer discovery, ICP strategy, startup accelerators, venture investing, entrepreneurial leadership, business reinvention, scaling strategy, Your Business Growth Podcast, Jeremy Shapiro, The Entrepreneur’s Odyssey

#podcast #marketdominance #accelerator #startup #startuplife #ycombinator #strategicpivot #entrepreneurship #businessgrowth #MarketNiching #startupsuccess #innovation #productdevelopment #businessstrategy #customerengagement

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Rebuilding After the Crash with Damien Zamora27 Jan 202600:51:20

In 2019, Damien Zamora hit the lowest point of his life.

After decades as a serial entrepreneur - helping over 300,000 businesses get online and generating more than $500 million in revenue - his company began to spiral. Overhead ballooned. Focus disappeared. Debt stacked up. Lawsuits loomed. Key partners walked away. Payroll became impossible.

Then came the personal tragedy.

In this episode of Your Business Growth Podcast, Jeremy Shapiro sits down with Damien for a raw, honest conversation about collapse, clarity, and rebuilding from the ground up.

You’ll hear how Damien:

  • Took over every executive role when the company began unraveling
  • Faced more than $1 million in business debt and near insolvency
  • Asked for mentorship for the first time—and followed hard advice to stop the bleeding
  • Slashed SaaS expenses from $36,000/month to $5,000/month
  • Narrowed his focus back to one core offer instead of chasing new ideas
  • Doubled monthly recurring revenue to stabilize the business
  • Used content, community, and consistency to reduce churn
  • Found renewed growth by leaning into done-for-you services and data-driven offers

This episode is a masterclass in leadership during crisis - and a reminder that rebuilding doesn’t start with innovation. It starts with focus, discipline, and clarity.

🎧 Tune in to hear how Damien held his team together, walked away from distractions, and rebuilt momentum when everything pointed toward failure.

👉 Connect with Damien Zamora:

Damien Zamora on LinkedIn: https://www.linkedin.com/in/damienzamora/

https://gomobilesolutions.com/

📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook

Chapters:

00:00 The Lowest Point: A Million Dollars in Debt

02:03 The Entrepreneurial Journey Begins

03:39 The Internet Toolbox: A Game Changer

06:02 Navigating the Dot-Com Boom

15:13 The Rise of Go Mobile Solutions

19:15 The 2019 Crisis: Personal and Professional Challenges

23:59 Navigating Financial Challenges

24:15 Life-Changing Event in Costa Rica

24:59 Sweat Lodge Revelation

25:44 Refocusing Business Strategy

27:12 Impact of COVID-19 on Business

27:59 Expense Reduction and Revenue Doubling

32:52 Strategies to Reduce Churn

34:41 Happy Hour Series and Community Engagement

39:11 Launching New Products and AI Integration

41:58 Building a Championship Team

44:08 Advice for Entrepreneurs

46:28 Tracking KPIs and Ensuring Growth

49:10 Conclusion and Final Thoughts

Keywords: Damien Zamora, business recovery, business collapse, entrepreneur comeback, recurring revenue, cutting expenses, reducing churn, leadership during crisis, business debt recovery, mentorship for entrepreneurs, business pivot, mobile app business, content marketing strategy, KPIs for founders, Your Business Growth Podcast, Jeremy Shapiro, scaling after failure, business resilience, subscription business

#podcast #leadership #EntrepreneurJourney #BusinessTurnaround #DebtToSuccess #StrategicPivot #LeadershipLessons #BusinessInnovation #OvercomingChallenges #EntrepreneurialInsights #BusinessGrowth

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The 80/20 Trap with David Schomer20 Jan 202600:53:43

If you’re not growing, you’re dying - and in e-commerce, the “one winning product” trap can kill a business fast.

In this episode of  ⁨Your Business Growth Podcast, host Jeremy Shapiro sits down with David Schomer, CEO of Build Grow Scale and host of Firing The Man to break down how he went from a stalled business headed toward bankruptcy to building an Amazon operation with 1,000+ ASINs and a system that supports predictable, profitable scaling.

David shares the strategy that pulled him out of multiple plateaus: consistent product launches - plus the financial discipline most sellers ignore. He explains why revenue is a vanity metric, why net income is what matters, and how to avoid launching products that were doomed from day one using his “fail on paper” method.

You’ll hear how David:

  • Built his first e-commerce cashflow selling textbooks, then transitioned into private label
  • Used product launches as a growth engine — and felt the pain every time he paused
  • Managed cashflow constraints with low MOQ negotiation, better payment terms, and U.S. manufacturing
  • Avoided bad launches with a simple rule: 3x landed cost pricing (or he won’t sell it)
  • Systemized launching with a 60-step checklist + videos so products ship with minimal owner involvement
  • Uses the 80/20 rule to focus on the few products producing most profits — and retire the rest
  • Thinks about premium pricing, bundles, and upsells instead of racing to the bottom
  • Tracks metrics like gross profit after ad spend and conversion rate to keep growth profitable

If you sell physical products online - Amazon, Shopify, Etsy, or anywhere else - this episode is a masterclass in building a catalog that prints profit instead of stress.

🎧 Tune in to learn how to build a product launch machine, protect margins, and keep your business growing even when competitors pile in.

👉 Connect with David Schomer:

📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook⁩ 

Keywords: David Schomer, Build Grow Scale, Firing The Man, e-commerce scaling, Amazon FBA, Amazon seller, product launch strategy, launching products on Amazon, cash conversion cycle, MOQ negotiation, payment terms, landed cost, profit margins, net income, fail on paper, 80 20 rule, SKU strategy, ASIN catalog, premium pricing, bundle strategy, upsells, conversion rate optimization, ad spend profitability

#podcast #amazon #amazonproducts #fba #amazonfba #firingtheman #ecommerce #dropshipping #etsy #shopify #shopifydropshipping

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How a Business Pivot Created an 8-Figure Exit | Aaron Jensen21 Jul 202600:55:48

What if the business model that made you successful became the very thing holding your company back?

In this episode of Your Business Growth Podcast, Jeremy Shapiro interviews entrepreneur Aaron Jensen about how he built one of the world's largest GoHighLevel reseller businesses, survived a collapsing real estate market, pivoted into insurance, and ultimately achieved an eight-figure business exit.

Aaron explains why recurring revenue, pricing strategy, operational control, and continuous testing became the keys to building a stronger and more valuable company.

In this episode, we discuss:
✔️ Building a multi-million-dollar business from door-to-door sales experience
✔️ Becoming one of the largest GoHighLevel resellers in the world
✔️ Why one-time revenue models eventually become stressful
✔️ The risks of outsourcing your core operations
✔️ Bringing fulfillment back in-house for higher quality and better margins
✔️ Pivoting from real estate to insurance after the housing downturn
✔️ Using recurring revenue to stabilize cash flow
✔️ The "popcorn pricing" strategy that increased average sales
✔️ Managing remote sales teams with KPIs and accountability
✔️ Building businesses that buyers actually want to acquire

Aaron also shares lessons on:
✔️ Entrepreneurship and resilience
✔️ Pricing psychology
✔️ Remote leadership
✔️ Business systems and operations
✔️ Building companies with the end in mind

👉 Connect with Aaron Jensen:
Climb with Ridgewell Insurance: https://www.climbwithridgewell.com/
Aaron Jensen on LinkedIn: https://www.linkedin.com/in/aaron-jensen101/

📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook ( https://yourbusinessgrowthplaybook.com/ )

Chapters:
00:00 Scaling Stress Begins
01:36 Door to Door Grit
03:37 Brick and Mortar Lessons
05:07 Real Estate Offer Breakthrough
07:08 Top Reseller Growth Story
09:58 Hamster Wheel Fulfillment
11:20 Outsourcing vs In House
16:01 Market Crash Reality Check
19:33 Pivot to Insurance
21:16 Recurring Revenue Model
26:17 Popcorn Pricing Playbook
30:11 Popcorn Pricing Psychology
30:59 Trust Based Selling
32:16 Modernizing Insurance Sales
33:53 Upsells And Sales KPIs
37:16 Remote Team Accountability
39:43 Selling The Company
40:55 Building An Insurance Agency
44:40 Audit Your Life For Fit
48:52 Entrepreneur Archetypes And Partners
50:36 Rapid Fire And Wrap Up

Keywords: Aaron Jensen, Jeremy Shapiro, GoHighLevel, business growth, recurring revenue, insurance marketing, real estate marketing, entrepreneurship, pricing strategy, business systems, business pivot, scaling a business, remote teams, business exit, leadership

#podcast #businessgrowth #Entrepreneurship #RecurringRevenue #Leadership #BusinessStrategy #Podcast

Want to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on PodMatch, here: https://podmatch.com/hostdetail/your_business_growth_podcast

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Additional Resources:

The Pivot from Too Expensive with Emily Crookston12 Jan 202600:35:42

What do you do when your premium offer stops selling, even though the right prospects are still showing up?

In this episode, Jeremy Shapiro sits down with Emily Crookston (ghostwriter, developmental editor, and author of Unwritten) to unpack the toughest stretch of her career: 12+ months without landing a single ghostwriting client. The calls were still happening, but people kept saying no. Then one prospect dropped the line every premium service provider dreads: “You’re too expensive.”

Instead of discounting her core offer, Emily rebuilt her business model and used the new model to convert the same market that was already saying no. The result: BIG growth, easier selling, better-fit clients, and a path to scale beyond her personal time.

You’ll hear how she:

  • Went from academia burnout to building a flexible ghostwriting business
  • Diagnosed the real problem: demand was there — her offer structure wasn’t
  • Created a new tier using Claude to speed up outlines, structure, and synthesis
  • Kept quality high by staying transparent, hands-on, and expert-led
  • Built a path to lower-priced tools for DIY authors without doing book coaching
  • Tracked funnel metrics (email + calls) to spot dips and adjust quickly

If you sell high-end services and you’ve felt stuck, this is a clean example of how to adjust the product, not just “do more marketing.”

🎧 Tune in to learn how tiered offers, smart process changes, and practical AI use can revive a service business without trashing your brand.

👉 Connect with Emily Crookston:

📊 Hosted by: Jeremy B. Shapiro, Host and Author, ⁠⁠⁠⁠Your Business Growth Playbook


Chapters:

0:00 The Worst Business Year: A Period of Shame and Self-Doubt

00:21 Reinventing High-Price Services for Massive Growth

01:06 Welcome to Your Business Growth Podcast

01:20 From Academia to Ghostwriting: Emily's Journey

03:58 Building a Business in the Business Book Market

05:46 The Emotional Rollercoaster of Business Growth

08:28 The AI Pivot: Transforming Services and Pricing

15:09 Becoming an Action Taker: Lessons from Entrepreneurship

17:44 Implementing a New Service Delivery Model

19:25 Challenges and Adaptations with AI

21:21 Inspiration and Industry Perspectives

24:04 Expanding Service Offerings

29:19 Advice for Business Owners

33:23 Key Metrics and Final Thoughts


Keywords: Emily Crookston, Unwritten book, ghostwriting, book ghostwriter, developmental editor, nonfiction ghostwriting, business book writing, premium service business, tiered offers, service tiers, pricing strategy, client acquisition, plateau in business, no clients for a year, AI writing tools, Claude AI, AI assisted writing, sales calls, conversion rate, email marketing metrics, entrepreneurship mindset, Business Growth Playbook, Jeremy Shapiro

#ai #ghostwriting #claude #sales #podcast #funnel #pivot #premiumpricing #bookpublishing


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The $100 Million Secret with Ted Miller III30 Dec 202500:46:47

What happens when you do everything “right” — pick a niche, dial in your offer, and rack up thousands of clients — and still hit a wall?

In this episode, Jeremy Shapiro sits down with Ted Miller III (CEO of TM3), who went from sleeping in his truck “broke as a joke” to building a business that scaled hard — after discovering a brutal truth: his niche had a ceiling. Ted had amassed 7,000 chiropractic clients, then hit a plateau because the market itself wasn’t big enough.

You’ll hear how Ted used an education-based sales model to convert leads into paying clients without aggressive closing — and the three growth levers that helped drive revenue from $3M to $34M:

  • Cast a wider net by moving into a scalable market
  • Increase frequency of purchase through recurring revenue and coaching
  • Increase transaction value with high-ticket done-with-you / done-for-you services (starting at $36K/month)

Ted also breaks down why charging $250 for a small-group workshop changed the quality of buyers, how to think about customer lifetime value, and why his favorite KPI isn’t vanity metrics — it’s raving fans.

🎧 Tune in if you’re stuck, plateaued, or trying to grow past the “owner-operator” stage without turning your business into a bigger prison.

👉 Connect with Ted Miller III:

📊 Hosted by: Jeremy B. Shapiro, Host and Author, ⁠⁠⁠⁠Your Business Growth Playbook

The Shift No One Talks About with Dom Cassone17 Dec 202500:54:31

What happens when hard work stops working?

In this episode of Your Business Growth Podcast, Jeremy Shapiro sits down with Dom Casone, a long-time entrepreneur who faced layoffs, stalled growth, failed ventures, and eventually personal bankruptcy — and still rebuilt a stable, profitable business.

Dom’s story is raw, honest, and deeply practical. He shares how sticking with bad decisions too long nearly ended everything, and what finally helped him reset his business, his finances, and his mindset.

Inside this conversation, Dom breaks down:

  • How a layoff pushed him into entrepreneurship — and why excitement quickly turned into fear
  • The mistake of trying to serve everyone and why it nearly stalled his growth
  • How repeated plateaus forced him to rethink revenue, pricing, and expenses
  • Why profitability mattered more than headline revenue numbers
  • How membership models and recurring income changed everything
  • What bankruptcy taught him about limits, decision-making, and recovery
  • Why implementation matters more than ideas
  • How mental resilience and perspective influence sales, leadership, and relationships
  • The importance of staying close to your core business while testing new ideas

This episode is for business owners who feel stuck, overwhelmed, or unsure of their next move — and want a grounded, experience-based path forward.

🎧 Listen to hear how Dom rebuilt stability step by step and why sustainable growth starts internally.

👉 Connect with Dom Cassone:

📊 Hosted by: Jeremy B. Shapiro, Host and Author, ⁠⁠⁠Your Business Growth Playbook

From Single Studio to 7+ Figure Exit with David Hilton09 Dec 202500:48:35

Most small business owners stay trapped in the same cycle: long hours, low margins, unreliable income, and a business that falls apart the moment they step away. Today’s guest broke that pattern in a spectacular way.

In this episode, host Jeremy Shapiro sits down with David Hilton, a former studio owner who transformed a struggling family business into one of the top 10 photography companies in the entire country, scaled it across multiple locations, and took it to a high seven-figure exit — all while working normal hours and taking four weeks of vacation every year.

David reveals the exact steps that took him from:

  • A single, owner-dependent studio

  • To a business that multiplied sixfold in the first year

  • To multiple profitable locations

  • To a company that ran without him

  • To an exit timed perfectly at the market peak

Inside this conversation, you’ll learn:

  • Why trying to serve “everyone” was killing the business

  • How niching down unlocked pricing power and demand

  • Why premium pricing attracts better customers, higher margins, and stronger loyalty

  • The difference between growth and profitable growth

  • How to build systems that remove you from daily operations

  • The real reason a second location destroys most businesses — and how David survived it

  • How to spot the constraint that’s quietly blocking your revenue

  • How to prepare a company for a major sale years before the exit

David’s story shows what happens when you stop chasing volume, start focusing on profit, and use systems to create freedom. His approach works in nearly any industry — not just photography — because the fundamentals don’t change.

🎧 If you want to grow, step back from daily chaos, or build a business you can eventually sell, this episode gives you the roadmap.

👉 Connect with David Hilton:

📊 Hosted by: Jeremy B. Shapiro, Host and Author, ⁠⁠Your Business Growth Playbook

Inbound Sales Mastery with Wes Schaeffer25 Nov 202500:48:21

Feeling stuck in your business is exhausting. When expenses rise faster than revenue, when hustle stops working, and when you’re grinding without getting ahead — everything feels heavier. Today’s guest knows that cycle all too well.

In this episode, Jeremy Shapiro sits down with Wes Schaeffer — The Sales Whisperer — who rebuilt his business after facing repeated stalls, income instability, and burnout. Instead of trying to outrun every setback, Wes made a series of strategic shifts that changed the entire trajectory of his business.

Inside this conversation, Wes breaks down how he:

  • Hit multiple plateaus and turned each one into a launchpad
  • Shifted from unpredictable income to dependable monthly revenue
  • Rebuilt his sales approach using clarity, boundaries, and value-driven communication
  • Cut out anxiety-driven work and focused on what truly moves the needle
  • Stopped doing low-value tasks and invested in systems that run without him
  • Created recurring revenue streams that cover his bills even on days he doesn’t work

Wes also reveals the mindset shifts that made the difference — from pricing confidence to removing desperation from the sales process. His story is proof that progress doesn’t come from doing more; it comes from doing the right things consistently.

🎧 Listen in to hear how Wes built a business that supports his family, funds their lifestyle, and gives him real control over his time.

👉 Connect with Wes:

📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook

Breaking the Hustle Trap with Ryan Crownholm18 Nov 202500:37:40

When a devastating accident left Ryan Crownholm in a wheelchair and the housing market collapse wiped out his income overnight, his business looked finished. Instead, he used the setback to rebuild smarter.

In this episode, Jeremy Shapiro sits down with Ryan, a U.S. Army veteran turned entrepreneur, who transformed crisis into growth. From hauling junk to becoming America’s largest swimming pool removal contractor, Ryan reveals which of the key strategies from Your Business Growth Playbook turned struggle into sustainability.

You’ll hear how he:

    • Pivoted from general contracting to a high-margin niche business
    • Used data (not guesswork) to uncover hidden profit opportunities
    • Built bulletproof systems that scaled without him on site
    • Escaped the “Hustle Trap” and built a business that ran on metrics
    • Doubled revenue year over year — by doing less, not more
  • Ryan’s story proves that sometimes losing control of your business is the best thing that can happen to it.

  • 🎧 Tune in to learn what Ryan did that can transform any business — even in a downturn.

    👉 Connect with Ryan:


  • 📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook

    Season 1 Trailer for Your Business Growth Podcast with Host, Jeremy Shapiro14 Jul 202500:01:01

    Get ready, fellow business owners, for Season 1 of Your Business Growth Podcast, the companion show to Jeremy Shapiro’s book Your Business Growth Playbook, dedicated to helping you break through those frustrating plateaus and get back to scaling your business!

    If you’re an established entrepreneur who’s seen success but now feels like more hustle just isn’t working anymore, or if your expenses keep getting higher but revenue isn’t keeping up, then you’re in the right place.

    Our goal is to uncover the tactical and strategic methods that help businesses like yours increase not just revenue, but also profits.

    Most of our episodes are in the form of interviews with business owners just like you who were growing, and then… hit the wall. They got stuck. Despite the challenges, however, they found a way through and got back to the growth they deserve.

    You’ll meet the founders of B2B business, e-commerce businesses, retail stores, consumer brands, consultants, agencies, service providers, and more. All of them got stuck. And then found their way back to growth. And you can, too!

    Don’t miss out on the growth strategy that could get you back to growth.

    Subscribe today and let’s breakthrough that wall together.

    Meet Your Host, Jeremy Shapiro

    Jeremy B. Shapiro is a serial-entrepreneur. Since 1996, every single one of his many businesses have been in the service of fellow entrepreneurs.

    For decades, through structured mastermind groups, one-on-one coaching, and consulting work, Jeremy has been helping entrepreneurs discover the core strengths in themselves and their business, and realize their true potential combining passion and expertise to grow their businesses and attain the freedom they deserve.

    In his role as a mentor and coach to entrepreneurs, Jeremy has helped small business owners make the transition from “solopreneur” to “business owner” – an important distinction that many entrepreneurs can easily miss when working “in” their business instead of “on” their business.

    Jeremy has been interviewed extensively by the media for his expert opinions and has been interviewed and featured on NPR Morning Edition, the Boston Business Journal, Fox News, ABC, NBC, PBS, the Boston Globe, New England Cable News, The Australian, California Biz Journal, Market Watch, and was even interviewed by the Toyo Keizai – the Business Week of Japan.

    When not helping other entrepreneurs take their businesses to the next level, you’ll likely find Jeremy traveling the world with his family, soaking up language and culture like a sponge, cycling unreasonably long distances for vegan pastries and craft coffee, running, or cooking for friends and family.

    Episode Resources:


    Subscribe today and let’s breakthrough that wall together!

    How to Recover After Losing a Major Client (40% Revenue Drop) — Jon Morris, Rise Interactive and Fiscal Advocate14 Jul 202600:46:26

    Jeremy Shapiro interviews Jon Morris, founder of Rise Interactive and Fiscal Advocate, about surviving a sudden loss of a top client that cost 40% of revenue. Jon shares the financial decisions, leadership mindset shifts, and growth strategies he used to stabilize cash flow, diversify clients, and rebuild for long-term growth. Key takeaways: practical steps to recover after client loss, how to prioritize short-term liquidity vs. strategic investments, and leadership actions to guide teams through crisis.

    What would you do if your biggest client disappeared overnight and took 40% of your revenue with them?

    In this episode of Your Business Growth Podcast, Jeremy Shapiro interviews Jon Morris, founder of Rise Interactive and Fiscal Advocate, about the financial decisions, leadership mindset, and growth strategy that transformed a major business crisis into the foundation for building one of the world's largest independent digital marketing agencies.

    Jon shares how disciplined decision-making, investing in sales, and focusing on the right business metrics allowed his company to recover stronger than ever.

    In this episode, we discuss:

    ✔️ Losing 40% of revenue during the 2008 financial crisis

    ✔️ Why salary reductions saved the company from layoffs

    ✔️ Building one of the earliest digital marketing agencies

    ✔️ The power of incremental business growth

    ✔️ Hiring a salesperson who transformed company growth

    ✔️ Why customer retention is every CEO's top priority

    ✔️ The three KPIs every founder should monitor

    ✔️ Building predictable sales systems and partnerships

    ✔️ Scaling professional service businesses sustainably

    ✔️ Preparing a business for long-term success and exit

    Jon also shares lessons on:

    ✔️ Leadership during economic uncertainty

    ✔️ Cash flow management and financial discipline

    ✔️ Sales hiring and performance management

    ✔️ Agency growth strategies

    ✔️ Long-term thinking for entrepreneurs

    👉 Learn more about Jon Morris:

    • Fiscal Advocate: https://fiscaladvocate.com/

    📘 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook (https://yourbusinessgrowthplaybook.com/)

    Chapters

    00:00 Pay Cut Gamble

    01:12 Origin Story Prize Money

    02:08 Pivot to Done For You

    03:44 Early Digital Marketing Days

    07:04 Incrementalist Mindset

    08:30 Losing the Biggest Client

    10:24 Salary Cuts Not Layoffs

    12:38 All Hands Comeback Plan

    15:43 Hiring for Hustle Culture

    21:36 Big Sales Hire Howard

    26:16 Diversifying Revenue Streams

    29:07 Scaling Sales and Marketing

    32:25 From Twelve to Forty Million

    35:53 KPI Framework for Exit

    40:37 Rapid Fire Lessons

    45:25 Wrap Up and Where to Find Jon

    Keywords: Jon Morris, John Morris, Jeremy Shapiro, Rise Interactive, Fiscal Advocate, digital marketing, agency growth, entrepreneurship, leadership, customer retention, sales strategy, financial management, business growth, CEO, marketing agency, business podcast

    #businessgrowth #Entrepreneurship #Leadership #DigitalMarketing #BusinessStrategy #Podcast

    Want to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on PodMatch, here: https://podmatch.com/hostdetail/your_business_growth_podcast

    🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop! @YourBusinessGrowthPlaybook

    Additional Resources:


    Business Growth Mindset: Profit and Scaling Lessons from a Family Floral Business — Steve Barton07 Jul 202600:53:01

    Jeremy Shapiro interviews Steve Barton, former owner of a third‑generation family floral business, about how mindset — not just operations — can block growth. Steve shares unconventional decisions and leadership shifts founders can use to improve profit and scale. Ideal for established small‑business owners and entrepreneurs seeking tactical mindset changes to break growth plateaus.

    What if the biggest obstacle to growing your business isn't your operations—but your mindset?

    In this episode of Your Business Growth Podcast, Jeremy Shapiro interviews Steve Barton, former owner of a third-generation family floral business, about the unconventional decisions that transformed a stagnant company into a highly profitable business that ultimately sold successfully.

    Steve explains how he unexpectedly took over the business at age 22, overcame years of growth plateaus, dramatically improved profit margins by moving up the supply chain, and built a company that attracted buyers.

    In this episode, we discuss:
    ✔️ Taking over a family business after an unexpected crisis
    ✔️ Growing from six figures to more than $2 million in revenue
    ✔️ Why revenue without profit creates unnecessary stress
    ✔️ Becoming your own wholesaler to increase margins
    ✔️ Using acquisitions to expand market share
    ✔️ Creative marketing strategies that dominated a local market
    ✔️ Simplifying customer buying decisions through packaging
    ✔️ Why entrepreneurs should create their own opportunities instead of competing for existing ones
    ✔️ The financial metrics every business owner should monitor
    ✔️ Building a business with a successful exit in mind

    Steve also shares lessons on:
    ✔️ Leadership inside family businesses
    ✔️ Marketing psychology and branding
    ✔️ Profit-first thinking
    ✔️ Business exits and succession planning
    ✔️ Awareness, mindset, and entrepreneurial growth

    👉 Connect with Steve Barton:
    SteveBartonCoaching.com/

    📘 Hosted by Jeremy B. Shapiro, Author of Your Business Growth Playbook ( https://yourbusinessgrowthplaybook.com/ )

    Chapters:
    00:00 Vow To Sell Big
    01:49 Family Flower Shop Roots
    02:51 FTD And Early Expansion
    04:40 Direct Mail Growth Playbook
    05:46 Family Business Boundaries
    06:49 Taking Over After Stroke
    09:28 Leading At Twenty Two
    10:30 Marketing Mindset No Box
    12:07 Becoming Your Own Wholesaler
    15:58 Competing With Supermarkets
    18:09 Mural Not Billboard Branding
    25:01 Yellow Pages Packaging Wins
    28:09 Yellow Pages Dominance
    28:37 Brand Awareness Proof
    30:10 Selling With Visuals
    30:34 Plateaus And Breakthroughs
    31:34 Exit Plan And Rollups
    33:41 Wedding Business Scale
    35:06 Premium Pricing Tactics
    38:44 Tracking Key Metrics
    40:29 Coaching And Harvard Pitch
    42:42 Game Of 10 Explained
    46:02 Books And Mentors
    51:15 Wrap Up And Next Steps

    Keywords: Steve Barton, Jeremy Shapiro, family business, business growth, business exit, entrepreneurship, acquisitions, wholesale business, profitability, marketing strategy, leadership, mindset, business coaching, scaling a business, business podcast

    #BusinessGrowth #Entrepreneurship #Leadership #BusinessStrategy #BusinessExit #podcast

    Want to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on PodMatch, here: https://podmatch.com/hostdetail/your_business_growth_podcast

    🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop!

    Additional Resources:


    Pricing Strategy to Scale Without Employees — Joel Miller (The Sky Floor)30 Jun 202600:51:10

    Learn the pricing strategy Joel Miller (co-founder, The Sky Floor) used to sustain 18 years of growth without employees or outside investment. Jeremy Shapiro and Joel unpack practical pricing choices and business trade-offs you can apply today: setting profitable price points, pricing to reduce operational complexity, and pricing as a growth lever. Ideal for solo founders and bootstrapped businesses seeking repeatable, low-overhead scale.

    What if you could grow your business for 18 straight years—without employees, outside investment, or working around the clock?

    In this episode of Your Business Growth Podcast, Jeremy Shapiro interviews Joel Miller, co-founder of The Sky Floor, about the pricing strategy that transformed his agency from exhausting 80-hour workweeks into a sustainable, profitable business built around value instead of time.

    Joel explains why hourly billing keeps agencies trapped, how asking better questions creates better clients, and why success doesn't have to mean building a massive team.

    After years of defending invoices and tracking every hour worked, Joel and his twin brother Alan completely changed their approach by focusing on client outcomes rather than billable time.

    In this episode, we discuss:
    ✔️ Why hourly billing creates conflict with clients
    ✔️ How value-based pricing changes the sales conversation
    ✔️ Asking strategic questions that uncover real business problems
    ✔️ Building six-year average client relationships through trust
    ✔️ Why publishing pricing can improve lead quality
    ✔️ Overcoming the fear of charging premium prices
    ✔️ Growing revenue without hiring employees
    ✔️ Why proactive problem-solving creates loyal clients
    ✔️ Setting healthy business boundaries without hurting customer service
    ✔️ Rejecting the "scale or die" mindset

    Joel also shares lessons on:
    ✔️ Pricing psychology
    ✔️ Long-term client retention
    ✔️ Premium positioning for service businesses
    ✔️ Entrepreneurship and lifestyle design
    ✔️ Building a business around your own definition of success

    👉 Learn more about Joel Miller and The Sky Floor:
    https://TheSkyFloor.com/
    • Joel Miller on LinkedIn: https://www.linkedin.com/in/joelelliottmiller/
    • Joel Miller on Instagram: https://www.instagram.com/joelemiller/

    📘
    📊 Hosted by: Jeremy B. Shapiro, Host and Author, Your Business Growth Playbook ( https://yourbusinessgrowthplaybook.com/ )

    Chapters:
    00:00 Scale or Die Myth
    01:10 Meet Joel Miller
    01:44 Twin Founders Origin
    03:11 Leaning Into Twins
    04:22 Early Agency Hustle
    05:46 Hourly Billing Hell
    06:59 Switch to Value Pricing
    08:51 Probing Questions Win
    11:38 Transitioning Old Clients
    13:08 Pricing by Outcomes
    16:22 Raising Prices Mindset
    22:01 Publishing Prices Debate
    23:31 Subscribe Break
    24:35 Silence Reveals Truth
    25:49 Ask Better Questions
    27:51 Trust Through Honesty
    29:17 Challenge Sacred Cows
    29:50 Long Term Upside
    31:16 Clients Leave Return
    32:22 No Hostage Assets
    34:30 Proactive CRM Rescue
    37:38 Turn Off At Five
    41:35 Reject Scale Or Die
    43:23 Define Success Together
    44:47 Shift To Value Pricing
    46:52 Rapid Fire Wrap Up
    49:45 Final Recap And Links

    Keywords: Joel Miller, Jeremy Shapiro, value based pricing, hourly billing, agency business, pricing strategy, marketing agency, consulting business, entrepreneurship, business growth, premium pricing, client retention, service business, agency owner, business podcast

    #podcast #businessgrowth #Entrepreneurship #ValueBasedPricing #AgencyGrowth #PricingStrategy #Podcast

    Want to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on PodMatch, here: https://podmatch.com/hostdetail/your_business_growth_podcast

    🔔 Subscribe today to get notified of new episodes, interviews, and shorts when they drop!

    Season 1 Wrap Up with Jeremy Shapiro, Host, Your Business Growth Podcast23 Jun 202600:27:28

    In this Season 1 recap of Your Business Growth Podcast, Jeremy Shapiro breaks down the biggest lessons from 27+ business owners who got stuck at a plateau and found their way back to growth.

    If you’re looking for practical strategies to scale a business, improve profit, build systems, and create entrepreneurial freedom, this episode is packed with proven insights you can apply right away.

    Across the season, Jeremy explores what really drives growth at every stage of business — from early validation to seven-, eight-, and nine-figure scale. You’ll hear the recurring themes that showed up again and again: radical niching, automation, recurring revenue, vertical integration, value-based pricing, education-based selling, and using fewer people with better systems.

    Jeremy also shares the top books, lead sources, and strategic moves that helped these founders get unstuck and back on track.

    Whether you’re a founder, operator, or service business owner, this recap gives you a clear framework for getting out of the hustle trap, making smarter decisions, and building a business that grows with more intention.

    Subscribe for Season 2 as Jeremy continues interviewing high-growth business owners and sharing the lessons behind their breakthroughs.

    🔔 Subscribe Today!

    📘 Hosted by Jeremy B. Shapiro, Author of Your Business Growth Playbook ( https://yourbusinessgrowthplaybook.com/ )

    Guests and Episodes Mentioned:

    Keywords: business growth, how to scale a business, business plateau, entrepreneurship, systems and automation, recurring revenue, value-based pricing, education-based selling, business strategy, niche marketing, founder mindset, business growth podcast, scaling a business, leadership, entrepreneurship podcast

    Want to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on PodMatch, here: https://podmatch.com/hostdetail/your_business_growth_podcast

    More about this episode: https://yourbusinessgrowthplaybook.com/s1-season-1-wrapup/

    🔔 Subscribe on YouTube

    🔔 Subscribe for more conversations with founders, entrepreneurs, and business leaders sharing real lessons on growth, leadership, and building sustainable companies.

    SaaS Growth Strategy and Customer Success: The Path to a Half‑Billion Valuation with Stephan Bajaio16 Jun 202600:58:15

    Stephan Bajaio overcame a major growth plateau by shifting from selling software to driving measurable customer outcomes. Hear SaaS growth strategies for customer success, product adoption, reducing churn, and scaling revenue.

    What happens when your software is excellent, but your customers still fail?

    In this episode of Your Business Growth Podcast, Jeremy Shapiro interviews Stephan Bajaio, former Co-Founder and Chief Evangelist at Conductor, about how the company overcame a major growth plateau by shifting from simply selling software to helping customers achieve measurable results.

    Conductor had already become a leader in enterprise SEO software and reached roughly $20 million in revenue.

    But growth stalled.

    Customers had access to powerful tools, yet many struggled with implementation, adoption, and execution.

    Stephan shares how:
    ✔️ Enterprise customers struggled to use the platform effectively
    ✔️ Growth flattened despite strong demand
    ✔️ Customer satisfaction suffered due to poor adoption
    ✔️ Teams lacked the internal expertise needed for success
    ✔️ Traditional onboarding wasn't producing results

    Then came the breakthrough.

    Instead of simply providing software, Conductor built managed services, enablement programs, and customer success systems that helped clients implement recommendations and achieve outcomes.

    That shift unlocked significant new growth and helped drive millions in additional revenue.

    In this episode, we discuss:
    ✔️ Building one of the first enterprise SEO platforms
    ✔️ Educating a market that didn't understand SEO
    ✔️ Why SaaS companies often hit adoption ceilings
    ✔️ The difference between product success and customer success
    ✔️ How managed services created a new growth engine
    ✔️ Using customer feedback to drive innovation
    ✔️ Why implementation is often the real bottleneck
    ✔️ Improving NPS through accountability and guidance
    ✔️ Building company culture during rapid growth
    ✔️ Creating ownership mindsets across teams
    ✔️ Hiring people who genuinely care about the mission
    ✔️ Why founders must think beyond the product

    Stephan also shares lessons on:
    ✔️ Leadership and culture at scale
    ✔️ Founder identity after success
    ✔️ Documenting organizational knowledge
    ✔️ Enterprise sales and customer education
    ✔️ Building communities around products
    ✔️ The future of search and digital visibility

    👉 Learn more about Stephan Bajaio:
    • https://vibelogic.com/
    • Stephan Bajaio on LinkedIn: https://www.linkedin.com/in/stephanbajaio/

    📘 Hosted by Jeremy B. Shapiro, Author of Your Business Growth Playbook ( https://yourbusinessgrowthplaybook.com/ )

    Chapters:
    00:00 Growth Stalls at 20M
    01:30 Origin Story Link Experts
    03:44 Building Enterprise SEO SaaS
    06:12 Selling Search Before Software
    10:01 Evangelism and Competitive Wakeup
    13:27 Scaling Culture and Ownership
    17:33 Hiring for Passion
    19:26 Founder Identity and Town Halls
    23:30 Escaping the Founder Trap
    27:22 Visionary vs Operator Balance
    28:26 Fast Forward to Plateau
    28:45 Implementation Plateau
    29:41 Acceleration Onboarding
    31:51 Managed Services Shift
    35:06 Culture Not Role
    37:07 Enablement Training Wheels
    41:01 Speedboat vs Cruise Ship
    43:55 Founder Identity Passion
    46:03 Memorialize Your Playbook
    50:44 Reflection Kilimanjaro
    53:57 Rapid Fire Wrap

    Keywords: Stephan Bajaio, Jeremy Shapiro, SEO software, SaaS growth, customer success, managed services, enterprise software, business growth, company culture, leadership, customer retention, NPS, startup growth, scaling a business, recurring revenue, search marketing, digital marketing, software adoption
    #BusinessGrowth #SaaS #CustomerSuccess #Leadership #Entrepreneurship #Podcast

    Want to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on PodMatch, here: https://podmatch.com/hostdetail/your_business_growth_podcast

    🔔 Subscribe for more conversations with founders, entrepreneurs, and business leaders sharing real lessons on growth, leadership, and building sustainable companies.

    The Price Multiplier Breakthrough: Rachel Allen on Dismantling an Agency and Surviving a 6‑Month Lead Drought09 Jun 202600:38:04

    Jeremy Shapiro interviews Rachel Allen on the Price Multiplier breakthrough: how she dismantled a successful agency, survived a six‑month drought with zero new leads, and moved past burnout. For agency owners and entrepreneurs facing outward success but internal stress, this episode delivers real lessons on pricing, recovery, and rethinking operations to restore momentum and profits.

    What happens when your business looks successful on the outside—but leaves you exhausted, stressed, and stuck?

    In this episode of Your Business Growth Podcast, Jeremy Shapiro interviews Rachel Allen about how she dismantled a successful agency, survived a six-month drought with zero new leads, and completely transformed her business into a multi-seven figure business by making one bold pricing decision.

    Rachel shares how:
    ✔️ She started freelancing during the 2008 recession with only $200
    ✔️ A copywriting side hustle became a successful business
    ✔️ Building an agency created more stress than freedom
    ✔️ Six years at the same revenue level left her feeling stuck
    ✔️ A six-month dry spell nearly pushed her out of entrepreneurship
    ✔️ One unconventional pricing decision changed everything

    Then came the breakthrough.

    Instead of competing as a copywriter, Rachel repositioned herself as a high-level marketing strategist and quintupled her prices.

    Within weeks, she landed the largest client of her career and began building the business she actually wanted.

    In this episode, we discuss:
    ✔️ Why scaling isn't always the right growth strategy
    ✔️ The hidden downside of agency ownership
    ✔️ How pricing influences client perception
    ✔️ Moving from service provider to strategic advisor
    ✔️ Why premium positioning attracts different buyers
    ✔️ The psychology behind charging more
    ✔️ Building referral-driven businesses
    ✔️ Networking strategies that create long-term growth
    ✔️ Working with larger organizations and enterprise clients
    ✔️ Creating a business designed around freedom and lifestyle

    Rachel also shares lessons on:
    ✔️ Business reinvention and repositioning
    ✔️ Overcoming pricing fears
    ✔️ Qualitative and quantitative business metrics
    ✔️ Building meaningful professional relationships
    ✔️ Creating sustainable growth without a large team
    ✔️ Making difficult decisions as an entrepreneur

    👉 Connect with Rachel Allen:
    • Bolt From The Blue Copywriting: https://boltfromthebluecopywriting.com/
    • Rachel Allen on LinkedIn: https://www.linkedin.com/in/rachelallenwrites/

    📘 Hosted by Jeremy B. Shapiro, Author of Your Business Growth Playbook https://yourbusinessgrowthplaybook.com/

    Chapters:
    00:00 Dry Spell Breakthrough
    01:29 From Journalism to Hong Kong
    03:02 Early Freelance Hustle
    03:50 Boutique to Agency Shift
    07:17 Six Figure Plateau Lessons
    09:24 Shutting Down the Agency
    12:33 Cabin Retreat Price Leap
    15:35 Repositioning as Strategist
    17:47 Pricing Transparency Strategy
    20:04 Landing Fractional CMO Client
    21:45 Scaling Through Client Teams
    24:36 Multi Revenue Streams Freedom
    27:21 Referrals and Social Capital
    31:48 Metrics and Weekly Tracking
    35:04 Rapid Fire and Wrap Up

    Keywords: Rachel Allen, Jeremy Shapiro, pricing strategy, premium pricing, marketing strategy, entrepreneurship, copywriting, consulting business, business growth, scaling a business, agency owner, referrals, marketing consultant, business pivot, personal branding, entrepreneur mindset, high ticket services, business transformation

    #BusinessGrowth #Entrepreneurship #MarketingStrategy #Consulting #BusinessOwner #Podcast

    Want to be a guest on Your Business Growth Podcast? Send Jeremy Shapiro a message on ⁠PodMatch⁠, here: ⁠https://podmatch.com/hostdetail/your_business_growth_podcast

    🔔 Subscribe right now for more conversations with founders, entrepreneurs, and business leaders sharing real lessons on growth, leadership, and building companies.

    Subscribe on YouTube⁠: https://www.youtube.com/@YourBusinessGrowthPlaybook?sub_confirmation=1

    ⁠Watch this episode with Rachel Allen: https://youtu.be/m1Oe2LzHTro

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