YAP is the must-listen podcast for driven entrepreneurs and high achievers who are hardcore about business, personal growth, and achieving their potential. Hosted by Hala Taha, self-made entrepreneur and CEO of YAP Media, this #1 entrepreneurship podcast features mini-masterclasses with business icons and industry legends like GaryVee, Alex Hormozi, Mel Robbins, Reid Hoffman, Kevin O’Leary, and Codie Sanchez who help you profit in all aspects of life—from boosting sales and beating algorithms to biohacking and productivity. Whether you’re launching a startup, scaling your business, running a side hustle, or upgrading your mindset, every YAP episode delivers actionable advice that WILL help you profit. Listen, Learn, and Profit with the Young and Profiting (YAP) podcast!
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Seth Godin, Why Employee Productivity Is at a 70-Year Low and How to Fix It | Leadership | YAPClassic
Friday, October 25, 2024 • Duration 41:25
Seth Godin led 300 volunteers across 40 countries to build The Carbon Almanac, a comprehensive almanac on climate change. All these people worked hard for free not because of an efficient assembly-line structure, but because of Seth’s human-centric approach to work. He offered them dignity, fostered a sense of agency, and created the right environment for people to connect with meaningful work. In this episode, Seth explains why traditional work models are leading us on a “race to the bottom.” He also shares how to build high-trust teams that foster creativity and lead with significance.
In this episode, Hala and Seth will discuss:
- Why work isn’t working anymore
- Industrial Capitalism vs. Market Capitalism
- How to rise by racing to the top
- Why turnover is a good thing
- How to create a culture of significance
- What jobs will be taken away by AI
- The four kinds of work
- Why high-trust, high-stakes work is the future
- Creating real agency and dignity at work
- Why you can’t treat people like a resource
- And other topics…
Seth Godin is one of the top marketers of our generation. He is a renowned author of dozens of international bestsellers. Seth has founded several successful companies, including Yoyodyne, which he sold to Yahoo for $30 million. He also founded the altMBA, an online leadership workshop, The Carbon Almanac, a project focused on climate change, and Squidoo, one of the internet’s early popular community platforms. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He was also inducted into the Marketing Hall of Fame in May 2018.
Connect with Seth:
Seth’s Website: https://www.sethgodin.com/
Resources Mentioned:
Seth’s Book, The Song of Significance: A New Manifesto for Teams: https://www.amazon.com/Song-Significance-New-Manifesto-Teams/dp/0593715543/
The Carbon Almanac: https://thecarbonalmanac.org/
LinkedIn Secrets Masterclass, Have Job Security For Life:
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Social + Podcast Services: yapmedia.com
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Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset.
Productivity, Work-Life Balance, Work Life Balance, Team Building, Motivation, Mindset, Manifestation, Time Management, Life Balance, Goal Setting, Goals, Resolutions
Leadership, Productivity, Networking, Goal Setting, Time Management, Problem Solving, Decision Making, Leadership Skills, Strategic Planning, Mindset, Time Management, Team Building.
Seth Godin: How to Build a Business Strategy That Actually Works | Business | E313
Monday, October 21, 2024 • Duration 53:15
Even with hard work and careful planning, many businesses still struggle because they don’t fully understand strategy or the systems at play in a complex world. Bothered by this common issue, Seth Godin wrote his latest book, This is Strategy, to help entrepreneurs and leaders make smarter, more strategic decisions. In this episode, Seth breaks down the four threads of strategy: time, games, empathy, and systems. He also shares practical advice to help entrepreneurs see and even change the systems that affect their success.
In this episode, Hala and Seth will discuss:
- What strategy is and is not
- How to know if your strategy is working
- The problem with focusing on tactics
- Why working harder isn’t enough
- Spotting hidden systems affecting your business
- The four pillars of strategy
- Real-world examples of successful strategies
- How Airbnb used timing to scale
- Adapting when systems change
- And other topics…
Seth Godin is a well-known marketer, entrepreneur, and bestselling author of many books, including his latest, This is Strategy. His books have been translated into nearly 40 languages and have helped millions rethink marketing, business, and leadership. Seth has founded several successful companies, like Yoyodyne, which he sold to Yahoo for $30 million. He also founded Squidoo, one of the internet’s early popular community platforms. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He was also inducted into the Marketing Hall of Fame in May 2018. He created the altMBA, an online leadership workshop, and The Carbon Almanac, a project focused on climate change.
Connect with Seth:
Seth’s Website: https://www.sethgodin.com/
Seth’s LinkedIn: https://www.linkedin.com/in/sethgodin/
Seth’s Instagram: https://www.instagram.com/sethgodin/
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Resources Mentioned:
Seth’s Book, This Is Strategy: Make Better Plans: https://www.amazon.com/This-Strategy-Make-Better-Plans/dp/B0D47T8S7N
LinkedIn Secrets Masterclass, Have Job Security For Life:
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Social + Podcast Services: yapmedia.com
Transcripts - youngandprofiting.com/episodes-new
Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset.
Productivity, Work-Life Balance, Work Life Balance, Team Building, Motivation, Mindset, Manifestation, Time Management, Life Balance, Goal Setting, Goals, Resolutions
Leadership, Productivity, Networking, Goal Setting, Time Management, Problem Solving, Decision Making, Leadership Skills, Strategic Planning, Mindset, Time Management, Team Building.
YAPClassic: David Meltzer, A Masterclass on Decision-Making for Championship-Level Businesses | Leadership
Friday, September 20, 2024 • Duration 50:14
David Meltzer knows how to play to win. Having led the world’s most iconic sports marketing and management firms, he has spent his career mastering the game of business. Eager to carry on his mission of impacting over a billion people, he wrote Game-Time Decision Making. The book draws from the biggest names in sports and entertainment to uncover how to make confident decisions in high-pressure situations. In this episode, David reveals how to attract the right people, create the ideal mindset to make good decisions, and build a championship-level business.
David Meltzer is a Top 100 Business Coach, an international keynote speaker, bestselling author, and the co-founder and CEO of Sports 1 Marketing. He is also the former CEO of Leigh Steinberg Sports & Entertainment, the world’s most notable sports agency.
In this episode, Hala and David will discuss:
- Why David wrote Game-Time Decision Making
- Surrounding yourself with high-vibration people
- The power of radical humility
- Avoiding toxic relationships in business
- Why sleep affects your decision-making
- The three levels of decision-making
- Shifting your energy to break bad habits
- Forgiveness as a weapon for growth
- Practicing what you want to become
- And other topics…
David Meltzer is an entrepreneur, international keynote speaker, podcast host, and bestselling author. He is the co-founder of Sports 1 Marketing and the former CEO of Leigh Steinberg Sports & Entertainment, the real-life agency behind Jerry Maguire. He is the host of The Playbook podcast, where he interviews entrepreneurs, top athletes, and thought leaders. David is a Top 100 Business Coach who regularly speaks at global events, helping others balance profit with purpose. He is also the executive producer of Elevator Pitch and 2 Minute Drill Entrepreneur. His mission is to empower over one billion people to lead happier, more fulfilled lives.
Connect with David:
David’s Website: https://dmeltzer.com
Resources Mentioned:
David’s Book, Game-Time Decision Making: High-Scoring Business Strategies from the Biggest Names in Sports: https://www.amazon.com/Game-Time-Decision-Making-High-Scoring-Strategies/dp/1260452611
YAP E46 with Emily Fletcher: https://www.youngandprofiting.com/46-mindfulness-meditation-and-manifesting-with-emily-fletcher/
LinkedIn Secrets Masterclass, Have Job Security For Life:
Use code ‘podcast’ for 30% off at yapmedia.io/course.
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Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset.
Psychology, Mindset, Habits, Positivity, Self-Improvement, Personal Development, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini
Joey Zwillinger, Allbirds Co-founder: How We Earned 7 Figures in Our First 30 Days With 0 Marketing Spend | Business E255
Friday, November 10, 2023 • Duration 59:10
It all started with a three-page vision statement for Joey Zwillinger and his company, Allbirds, which is revolutionizing the footwear industry with its eco-friendly and sustainable products. Joey and his co-founder Tim Brown set out to emulate nature’s brilliant design skills by creating the now iconic Wool Runner, a shoe made from Merino wool, and to create a sustainable global company in the process. In this episode, the latest in a limited series sponsored by Shopify, Joey shares some of the challenges that Allbirds faced, the technology that transformed their direct-to-consumer business into a global brand, and how to align mission with profitability.
Joey Zwillinger is the CEO and Co-Founder of Allbirds, which uses wool to create sustainable footwear. He has long been passionate about making things from renewable resources, which led him to start Allbirds with New Zealander Tim Brown and begin tackling sustainability issues in the footwear industry. Working together, Tim and Joey crafted a revolutionary wool fabric made specifically for footwear, resulting in an entirely new category of shoes inspired by natural materials.
In this episode, Hala and Joey will discuss:
- How competitive sports translates into business
- Finding a career with meaning and impact
- The importance of constraints to creativity
- Aligning your mission and profitability
- Learning innovation from nature
- Founding a purpose-focused company
- Launching Allbirds with the Shopify platform
- The secrets to a million-dollar launch
- Breaking through in a noisy marketplace
- And other topics…
Joey Zwillinger is the CEO and Co-Founder of Allbirds, which uses wool to create sustainable footwear. Prior to co-founding Allbirds, he spent six years at biotech firm Terravia (formerly Solazyme, Inc.) leading its renewable chemical business, developing and selling high-performance algae-based chemicals into various industries such as CPG, personal care, and industrials. He has long been passionate about making things from renewable resources, which led him to start Allbirds with New Zealander Tim Brown and begin tackling sustainability issues in the footwear industry.
Resources Mentioned:
Joey’s LinkedIn: https://www.linkedin.com/in/jzwillinger/
Allbirds Website: https://www.Allbirds.com/
Allbirds Twitter: https://twitter.com/Allbirds
Allbirds Instagram: https://www.instagram.com/Allbirds/
Allbirds Facebook: https://www.facebook.com/weareAllbirds
Zingerman’s Deli's Mission and Guiding Principles: https://www.zingermanscommunity.com/about-us/mission-guiding-principles/
Why and How Visioning Works by Ari Weinzweig, founder of Zingerman's Deli: https://www.zingtrain.com/article/why-and-how-visioning-works/
LinkedIn Secrets Masterclass, Have Job Security For Life:
Use code ‘podcast’ for 30% off at yapmedia.io/course.
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**Relay is a financial technology company, not an FDIC-insured bank. Banking services and FDIC insurance provided through Evolve Bank & Trust and Thread Bank; Members FDIC. The Relay Visa® Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa® debit cards are accepted.
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Jen Gottlieb: Stand Out and Be Seen, How to Build A Personal Brand From Scratch | Entrepreneurship E254
Monday, November 6, 2023 • Duration 57:09
Jen Gottlieb was living what she thought was her dream: she was living in New York and had a role on a major television show. Then, in the span of a single week, her show got canceled and her cheating boyfriend left her for one of her friends, and Jen was left holding the pieces. But Jen turned her breakdown into a transformation, launching her own successful career and company, and today she helps business owners, coaches, and experts gain the confidence and skills they need to discover their own passions. In today’s episode, Jen will share some tips and strategies for raising your profile and authority as an entrepreneur and how to find the perfect opportunities that align with your goals.
Jen Gottlieb is an entrepreneur, host of the I Dare You Podcast, and co-founder of the award-winning Super Connector Media. With a successful five-year stint as a VH1 host and career as a Broadway actress under her belt, Jen now teaches business owners how to build their own profitable brands. She is also the author of the new book BE SEEN: Find Your Voice. Build Your Brand. Live Your Dream.
In this episode, Hala and Jen will discuss:
- Finding your purpose when you’ve hit rock bottom
- Figuring out your “lean in” story
- Why AI is more profound than fire and electricity
- How to leverage AI to build your brand
- How to better command authority
- Why visibility is your responsibility
- Showcasing your credibility markers
- How to think about paid vs. earned media
- Amplifying your media impact
- How to follow up and build connections
- And other topics…
Jen Gottlieb is an entrepreneur, host of the I Dare You Podcast, and co-founder of the award-winning Super Connector Media. With a successful five-year stint as a VH1 host and career as a Broadway actress under her belt, Jen now teaches business owners how to build their own profitable brands. Jen is a sought-after speaker and has shared the stage with top thought leaders and celebrities, including Gary Vaynerchuck, Snoop Dogg, and Martha Stewart. Her work has been featured in major publications like Forbes, Business Insider, Maxim, and Women's Health, among others. She is also the author of the new book BE SEEN: Find Your Voice. Build Your Brand. Live Your Dream.
Resources Mentioned:
Jen’s Website: https://jengottlieb.com/
Jen’s LinkedIn: https://www.linkedin.com/in/jengottlieb/
Jen’s Twitter: https://twitter.com/jen_gottlieb
Jen’s Instagram: https://www.instagram.com/jen_gottlieb/?hl=en
Jen’s Facebook: https://www.facebook.com/Jenleahgottlieb
Jen’s YouTube: https://www.youtube.com/channel/UCk73vlEj-GL-qtodvVfxHFQ
I Dare You Podcast: https://podcasts.apple.com/us/podcast/i-dare-you/id1648379896
Jen’s new book: BE SEEN: Find Your Voice. Build Your Brand. Live Your Dream: https://www.amazon.com/dp/1401972586?tag=namespacebran417-20
LinkedIn Secrets Masterclass, Have Job Security For Life:
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Karissa Bodnar, Thrive Causemetics Founder: Entrepreneurship Gave Me The Freedom To Donate $150M in Value to Over 500 Charities | Entrepreneurship E253
Friday, November 3, 2023 • Duration 01:04:43
Karissa Bodnar was in her early twenties and working her way up the cosmetic ladder, from a make-up artist at Sephora to Clarisonic and then to L’Oréal. But when she hit a brick wall after losing a close friend to cancer at 24, she came to the realization that she had to stop waiting around and build the beauty company of her dreams. She started her own company from her one-bedroom apartment, taking orders herself and making product formulas on her kitchen counter. That company, Thrive Causemetics, is now a multimillion-dollar business, selling “clean” cosmetics that can be worn by everyone. In this episode, Karissa shares the details of the stages of her entrepreneurial journey and how she was able to get her company from the kitchen counter to where it is today.
Karissa Bodnar is a makeup artist, beauty product designer (cosmetic chemist), formulator, and entrepreneur. She launched Thrive Causemetics, a vegan direct-to-consumer cosmetics brand, in 2015. Karissa’s passion for empowering individuals through beauty has also taken her from backstage at New York Fashion Week to working with a roster of high-profile clients.
In this episode, Hala and Karissa will discuss:
- Her early hustles on a farm in rural Washington
- How cosmetics gave her confidence
- How personal tragedy sparked a new direction
- The importance of “clean” cosmetics
- Why scarcity drives focus
- How to build a side hustle without quiet quitting
- Using Shopify and finding her initial sales channels
- Going 100 percent direct-to-consumer
- Naming products after her own customers
- And other topics…
Karissa Bodnar is a makeup artist, beauty product designer (cosmetic chemist), formulator, and entrepreneur. She launched Thrive Causemetics, a vegan direct-to-consumer cosmetics brand, in 2015. Prior to starting the company, she worked as a product developer at L'Oreal in the premium skincare and color cosmetics category. Her "clean" cosmetics can be worn by people with compromised immune systems. Karissa’s passion for empowering individuals through beauty has also taken her from backstage at New York Fashion Week to working with a roster of high-profile clients.
Resources Mentioned:
Karissa’s Website: https://thrivecausemetics.com/pages/our-story
Karissa’s LinkedIn: https://www.linkedin.com/in/karissa-bodnar-0413899/
Karissa’s Twitter: https://twitter.com/karissabodnar?lang=en
Karissa’s Instagram: https://www.instagram.com/karissabodnar/?hl=en
Karissa’s Facebook: https://www.facebook.com/people/Karissa-Bodnar/100063804366110/
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Harley Finkelstein: We Are Living in the Next Renaissance, How The Next Wave of Entrepreneurs Will Change the World as We Know It | Entrepreneurship E252
Monday, October 30, 2023 • Duration 01:07:25
Growing up, Harley Finkelstein had a passion for entrepreneurship. He became one of the first vendors on Shopify, and his T-shirt company became a survival tool for him in college. He realized that he could never see himself working for anyone else. Harley is now the President of Shopify and a respected entrepreneur. In this episode, Harley unpacks his lifelong journey as a serial entrepreneur. He will explain why we are currently in an entrepreneurial renaissance and how to thrive in the new “connect to consumer” world.
Harley Finkelstein is an entrepreneur, lawyer, and the President of Shopify. Harley is an Advisor to Felicis Ventures and one of the “Dragons” on CBC’s Next Gen Den. He received the Canadian Angel Investor of the Year Award, Canada’s Top 40 Under 40 Award, Fortune’s 40 Under 40, and was inducted into the Order of Ottawa. Harley starred on Discovery Channel’s I Quit, and recently co-founded Firebelly, a modern high-end tea brand.
In this episode, Hala and Harley will discuss:
- How Harley came from “forced entrepreneurs”
- Becoming one of the first vendors on Shopify
- How Shopify revolutionized online business
- The Entrepreneurial Renaissance
- Why more women are becoming entrepreneurs
- Reverse engineering your business momentum
- Why Harley co-created Firebelly Tea
- The Connect to Consumer Era
- Why 2023 is the year of the entrepreneur
- And other topics…
Harley Finkelstein founded his first company at age 17 while a student at McGill University. Harley completed his law degree as well as his MBA at the University of Ottawa, where he co-founded the JD/MBA Student Society and the Canadian MBA Oath. Harley is an Advisor to Felicis Ventures and one of the “Dragons” on CBC’s Next Gen Den. He received the Canadian Angel Investor of the Year Award, Canada’s Top 40 Under 40 Award, Fortune’s 40 Under 40, and was inducted into the Order of Ottawa. From 2014 to 2017 Harley was on the Board of Directors of the C100, and from 2017 to 2020 he was on the Board of Directors of the Canadian Broadcasting Corporation (CBC). He is currently on the Board of Operation Hope, a nonprofit providing financial literacy empowerment and economic education.
Resources Mentioned:
Harley’s Website: http://harleyf.com/about/
Harley’s LinkedIn: https://www.linkedin.com/in/harleyf/?originalSubdomain=ca
Harley’s Twitter: https://twitter.com/harleyF
Harley’s Instagram: https://www.instagram.com/harley/
Harley’s Facebook: https://www.facebook.com/HarleyF
Harley’s Podcast “Big Shot”: https://www.bigshot.show/
Shopify: https://www.shopify.com/
Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify
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YAPClassic: Chris Voss on Advanced Negotiation, The Secret to Gaining Influence and Winning Negotiations | Sales
Friday, October 27, 2023 • Duration 51:15
Prior to 2008, Chris Voss was the lead international kidnapping negotiator for the FBI and the FBI’s hostage negotiation representative for the National Security Council’s Hostage Working Group. Now, he’s using his wisdom to teach business leaders how to negotiate and land deals. In this episode of YAPClassic, Chris will explain several advanced negotiation techniques, like how to conduct an accusation audit and what words we want to hear when negotiating. He will also break down how we can use tactical empathy to diffuse negativity in tense situations.
Chris Voss is a former FBI Hostage Negotiator. He is the founder and principal of The Black Swan Group, a consulting firm that provides training and advises Fortune 500 companies through complex negotiations. Voss has taught for many business schools and has used his many years of experience in international crises and high-stakes negotiations to help people become better negotiators in their everyday lives.
In this episode, Hala and Chris will discuss:
- Why you shouldn’t match other people’s energy
- The unknown benefits of positivity in a negotiation
- Why you need to do a gratitude exercise in the morning
- How to diffuse negativity in a negotiation
- The differences between empathy, sympathy, and agreement
- “That’s right” vs. “you’re right”
- The problem with sympathy
- Why you want to hear the word ‘no’ during a negotiation
- How to conduct an accusations audit
- The 7-38-55 body language rule
- And other topics…
Chris Voss is a Former FBI Hostage Negotiator and the CEO of The Black Swan Group Ltd. Before becoming the FBI's lead international kidnapping negotiator, Christopher served as the lead Crisis Negotiator for the New York City division of the FBI. During Chris’s 24-year tenure with the Bureau, he was trained in the art of negotiation by not only the FBI, but also Scotland Yard and Harvard Law School. He is also a recipient of the Attorney General’s Award for Excellence in Law Enforcement and the FBI Agents Association Award for Distinguished and Exemplary Service.
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Resources Mentioned:
Chris’s Website: https://www.blackswanltd.com/our-team/chris-voss
Chris’s LinkedIn: https://www.linkedin.com/in/christophervoss/
Chris’s Instagram: https://www.instagram.com/thefbinegotiator/
Chris’s Facebook: https://www.facebook.com/ChrisVossNegotiation/
Sign up for Chris’s newsletter: Text "black swan method" to 33777.
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Jaspreet Singh: The Middle-Class Curse, Why 50% Of Americans Earning 6 Figures Still Live Paycheck to Paycheck | Finance E251
Monday, October 23, 2023 • Duration 01:02:17
Jaspreet Singh grew up in a family of doctors and it was assumed he would become a doctor too. But he decided to try a different path. He started his first business, an event planning company, when he was in college, and also started investing in real estate. Motivated to help other entrepreneurs avoid his early mistakes, he started the Minority Mindset YouTube channel, where he teaches his followers finance, economics, and how to grow their mental wealth while also growing their financial wealth. In today’s episode, Jaspreet shares what keeps people poor, the psychology of investing, an abundance versus poor mindset, and much more.
Jaspreet Singh is a serial entrepreneur, investor, licensed attorney, and YouTube sensation. Although he didn’t receive any formal financial education, he’s on a mission to make financial education fun and accessible. Jaspreet is the Chief Executive Money Nerd at the Minority Mindset Companies and the host of the Minority Mindset YouTube Channel.
In this episode, Hala and Jaspreet will discuss:
- Coming from a family of doctors and becoming an entrepreneur
- Buying into real estate at rock bottom
- Starting an event planning business in college
- How to avoid getting scammed as a young entrepreneur
- How to grow a successful YouTube channel
- The importance of financial literacy
- Bad habits that keep you poor
- Why you should stop financing things that don’t pay you
- Why recessions create opportunities
- And other topics…
Jaspreet Singh is a serial entrepreneur and licensed attorney. Although he didn’t receive any formal financial education, he’s on a mission to make financial education fun and accessible. Jaspreet is the Chief Executive Money Nerd at the Minority Mindset Companies and the host of the Minority Mindset YouTube Channel.
Resources Mentioned:
Jaspreet’s YouTube (Minority Mindset): https://www.youtube.com/@MinorityMindset
Jaspreet’s Website: https://theminoritymindset.com/
Jaspreet’s LinkedIn: https://www.linkedin.com/in/jaspreet-singh-6930a649/
Jaspreet’s Instagram: https://www.instagram.com/minoritymindset/
LinkedIn Secrets Masterclass, Have Job Security For Life:
Use code ‘podcast’ for 30% off at yapmedia.io/course.
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Learn more about YAP Media Agency Services - yapmedia.io/
Hala Taha: Your Secret Weapon, How Leveraging LinkedIn Can Grow Your Brand and Generate Leads | Marketing | The Goal Digger
Friday, October 20, 2023 • Duration 40:37
How can you leverage LinkedIn to generate leads and grow your business? LinkedIn has more than 135 million active users every day, so chances are, your ideal client is logged into LinkedIn right now. In this episode of The Goal Digger Podcast, Hala unpacks her top tips for LinkedIn marketing, like how we can make our content skimmable, what keywords we should use in our posts, and why we should prioritize engaging, educational content.
Jenna Kutcher is an expert on online marketing, the host of the successful podcast The Goal Digger, and the author of the recent book, How Are You, Really? Jenna believes that we crave lives of fulfillment, not just advancement, and we can achieve that by investing in ourselves and in our dreams.
In this episode, Hala and Jenna will discuss:
- How Hala landed big guests on YAP as a new podcaster
- Step 1 of building a strong LinkedIn following
- The best types of content to post on LinkedIn
- How to create skimmable content
- The formula for engaging and educational posts
- What keywords should you use in your posts?
- Ways to be more likable and approachable in the DMs
- Building a personal brand on LinkedIn
- And other topics…
Jenna Kutcher is a small-town Minnesota girl obsessed with all things marketing who turned a $300 Craigslist camera into a seven-figure empire. At 23, she took a chance and left her corporate job to pursue full-time entrepreneurship, starting with a wedding photography business and branching out into online marketing advice. Jenna now works with creative entrepreneurs on how to build profitable, sustainable, and authentic businesses, and is a successful social media influencer. She is best known as the presenter of the podcast The Goal Digger for aspiring entrepreneurs and is the bestselling author of How Are You, Really? (2022).
LinkedIn Secrets Masterclass, Have Job Security For Life:
Use code ‘podcast’ for 30% off at yapmedia.io/course.
Resources Mentioned:
Jenna’s Website: https://jennakutcher.com/
Jenna’s LinkedIn: https://www.linkedin.com/in/jennakutcher/
Jenna’s Twitter: https://twitter.com/jennakutcher
Jenna’s Instagram: https://www.instagram.com/jennakutcher/
Jenna’s Facebook: https://www.facebook.com/jenna.kutcher/
The Goal Digger Podcast: https://podcasts.apple.com/us/podcast/the-goal-digger-podcast/id1178704872
Jenna’s book How Are You, Really?: Living Your Truth One Answer at a Time: https://www.amazon.com/gp/product/B09G6SVK5V/
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More About Young and Profiting
Download Transcripts - youngandprofiting.com
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Leave a Review - ratethispodcast.com/yap
Watch Videos - youtube.com/c/YoungandProfiting
Follow Hala Taha
LinkedIn - linkedin.com/in/htaha/
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TikTok - tiktok.com/@yapwithhala
Twitter - twitter.com/yapwithhala
Learn more about YAP Media Agency Services - yapmedia.io/
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