➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

What happens when you trade chef whites for content calendars—and accidentally build an 8-million-follower empire rooted in therapy jokes and group chat chaos? You get Gina Tash.

In this episode, Wendy Forsythe sits down with the co-founder of @MyTherapistSays to unpack one of the most unconventional entrepreneurial journeys you'll hear. Gina shares how she went from culinary school and catering gigs to monetizing Instagram anonymously, hiring her most passionate fans, and turning viral memes into Gucci collabs, Met Gala moments, and a fiction TV deal currently in development.

If you're navigating burnout, imposter syndrome, or trying to scale something authentic in a noisy digital world—this conversation is your blueprint.

➡️ Show Links

Instagram: https://www.instagram.com/ginatash/
Facebook: https://www.facebook.com/TheGinaTash/

➡️ Timestamps

00:15 — Welcome & Introduction
01:26 — From culinary school to 100M+ impressions per month
03:50 — Why culinary school was the hardest thing she's ever done
04:25 — The entrepreneurial mindset: "If I do it, I do it properly"
07:10 — Monetizing at 5K followers—how brands started paying early
09:03 — Growing pains: delegating, hiring, and protecting brand voice
14:21 — Dream collabs: Gucci, Valentino, and the Met Gala
16:36 — The viral content formula: "We know in 5 seconds if it'll blow up"
18:34 — Consulting brands on viral social strategy
20:15 — Why Gen Z wants messy, real, behind-the-scenes content
25:17 — Decision-making: "Majority wins or we debate it out"
26:41 — What's next: TV, books, and infinite growth
27:32 — Gina's X Factor: making women feel less alone

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#WomenInLeadership #MindsetMatters #FemaleEntrepreneurs #FeminineEnergy #BurnoutPrevention #ConfidenceGap #ViralContentStrategy #MentalHealthMemes #EntrepreneurialMindset #AuthenticBranding #ContentCreatorTips #WomenEmpowerment #LeadershipMindset #PivotYourCareer #InstagramGrowth #TherapyHumor #MyTherapistSays

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Homes.com CMO Chris Mumford (ex-GEICO, creator of GEICO Caveman & Hump Day campaign) reveals how Your Listing Your Lead is disrupting Zillow & real estate marketing. 

Discover challenger brand strategies behind Super Bowl 2024 with Dan Levy & Heidi Gardner, why brand personality beats metrics, talkability marketing grows brands 2.5X (McKinsey), and non-lead diversion delivers true agent leads.

➡️ Show Links

Instagram: https://www.instagram.com/homesdotcom/
Website: https://www.homes.com/
Facebook: https://www.facebook.com/homesdotcom/?ref=_xav_ig_profile_page_web#

➡️ Timestamps:

0:18 GEICO legacy & iconic campaigns
1:18 What is a challenger brand?
2:37 Early career: UPS vs FedEx, GEICO 2006
4:05 Innovation under pressure
5:19 Brand personality is the ultimate asset
6:30 Shift from TV to omnichannel
8:26 Know your identity → know your risks
9:09 Homes.com: Mission-driven challenger
10:58 GEICO innovation: 3–4 storylines in TV
13:05 Homes.com = Robin Hood fixing lead models
13:55 “Your Listing, Your Lead” explained
14:38 Zillow model vs Homes.com (never sells leads)
15:02 Agent-first: Faster sales via internet power
16:01 Super Bowl 2024 launch breakdown
16:25 Dan Levy + Heidi Gardner inject personality
18:06 Acquired & flipped to non-lead-diversion
18:30 Super Bowl = massive exposure play
20:01 Top-funnel → mid-funnel education
21:18 Old channels reborn: Direct mail, email
22:09 Agents: Layer your brand on Homes.com
23:30 Myth: Talk = 2.5X growth (McKinsey)
24:44 Not all PR is good PR
25:10 Create cultural conversations
26:37 X Factor: Extreme competitiveness

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#HomesCom #YourListingYourLead #Zillow #ChallengerBrand #SuperBowl2024 #DanLevy #HeidiGardner #GEICOCaveman #HumpDay #RealEstateMarketing #AgentLeads #BrandPersonality #Talkability #McKinsey #NonLeadDiversion #ChrisMumford #RobinHoodBrand #Omnichannel #DirectMail #XFactorMarketing

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Brad Inman spent 40+ years revolutionizing how the real estate industry communicates and innovates, transforming from a San Francisco Examiner journalist to founding Inman News—the industry's most trusted media empire. After selling to Beringer Capital in 2021, this serial entrepreneur who launched platforms like HomeGain, TurnHere, and ClimateCheck is now disrupting the longevity space with Livelong Media.

In this episode, he reveals why homes will come to consumers (not the other way around), how AI is creating "godlike" capabilities in real estate, and the tenacious mindset that helped him champion tech underdogs when the industry feared innovation. From interviewing Barbara Corcoran's mic-stealing moment to buying a San Francisco home to be at the center of AI development, Brad shares the unfiltered truth about building media empires, embracing failure, and why authenticity beats perfection every time.

➡️ Show Links
 
https://livelongmedia.com/
https://www.livelong.events/
https://climatecheck.com/
https://www.linkedin.com/in/bradinman123/
https://www.inman.com/author/bradinmangmail-com/

➡️ Key Segments 

00:00 – From Real Estate Journalism to Digital Media Pioneer 
00:19 – Why Buyer Agents and ReMax Led the Tech Revolution
00:35 – The Industry That Feared Technology: Brad's Mission 
01:13 – Serial Entrepreneur DNA: Why Realtors Are Like Startups 
01:33 – Welcome to XFactor Marketing with Brad Inman 
02:28 – Origin Story: From Print Journalism to Internet Pioneer 
03:16 – Building Trust: How Integrity Created an Empire 
04:35 – AI Revolution: Why Brad Moved to San Francisco at 70 
05:27 – Launching Tech Giants: Zillow, Lending Tree & The Underdogs 
07:14 – The $800 Million "Four Transaction" Success Story 
08:01 – Championing Diversity: Yas's Transformative Influence 
09:20 – Gen X Takes Charge: The Leadership Revolution 
10:26 – Technology as Default: Why Gen X Should Run Everything 
11:50 – AI's Godlike Transformation of Real Estate 
13:29 – Homes Coming to Consumers: The Future of Property Search 
14:55 – Transparency Revolution: Why Deception Dies with AI 
16:25 – The Art of Humility: Barry Diller, Barbara Corcoran & Gary Keller 
20:24 – The New Kid Who Forgot His Name (And Won Hearts) 
22:13 – Authenticity Over Perfection: Being Human as Strategy 
23:09 – Never Give Up But Know When to Throw Grandma Off the Boat 
24:40 – One Candle on eBay: The Hard Truth About Starting 
25:19 – Brad's X Factor: Tenacity That Never Quits

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Alan Stein Jr. spent 15+ years training NBA legends like Kobe Bryant and Kevin Durant, studying what separates the elite from everyone else. Now one of the world's most sought-after corporate performance coaches, he's taken those championship principles from the court to the boardroom, helping Fortune 500 executives and entrepreneurs unlock their peak potential. In this episode, he breaks down the exact blueprint that built champions: why mastering basics beats chasing hacks, how to earn unshakeable confidence through repetition, and the "next play" mentality that turns setbacks into comebacks.

➡️ Show Links

https://alansteinjr.com/
https://www.linkedin.com/in/alan-stein-jr/
https://twitter.com/AlanSteinJr
https://www.instagram.com/alansteinjr/
https://www.facebook.com/AlanLSteinJr/

➡️ Key Segments

00:00 – From Basketball Courts to Corporate Success
00:25 – The "Never Get Bored with Basics" Philosophy
01:05 – Why Discipline Beats Motivation Every Time
01:42 – Welcome to XFactor Marketing
03:21 – Alan's Origin Story: From Passion to NBA Performance Coach
04:39 – The 3 Habits That Define Champions
07:22 – Focus on Bricks, Not Walls: Breaking Down Big Goals
09:30 – Conquering Self-Doubt Like an Elite Athlete
14:41 – Motivation vs. Discipline: Making the Right Choice
19:40 – Coaching Teens vs. NBA Stars: Universal Success Principles
22:35 – Alan's X Factor: Why Caring Changes Everything
25:52 – Inside Alan's Books: Raise, Sustain, and Next Play

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE “Content Creation Realities & Lessons: A Guide to Smarter Strategy”: https://stan.store/wendyforsythe

Scott Clary went from selling a tech company to building one of the most recognized personal brands in business. As host of the Success Story Podcast (50M+ downloads) and a weekly newsletter reaching 321,000+ subscribers, he’s mastered the art of creating content that opens doors. In this episode, he shares how to pick the right platform, stay consistent, and reverse-engineer success so your brand becomes your greatest career asset.

➡️ Show Links

https://www.successstorypodcast.com
https://www.linkedin.com/in/scott-clary/
https://twitter.com/scott_d_clary
https://www.instagram.com/scottdclary/

➡️ Key Segments

00:00 – Future-Proofing Your Career Through Personal Brand
02:15 – From Tech Exit to Media Empire
04:00 – Why Scott Chose Podcasting Over Other Content Formats
06:30 – The #1 Trait Shared by High Performers
09:20 – How Obsession Drives Long-Term Success
12:00 – Picking the Right Platform for Your Strengths
14:45 – Why Most People Quit Before They Win
16:50 – The “Create for Your Past Self” Content Framework
18:30 – Building an Audience From Zero: Scott’s First Steps
21:00 – The Year It Takes to See Traction — and How to Speed It Up
23:40 – Reverse-Engineering Top Creators Without Copying
27:20 – Scott’s X Factor and Why It Matters
33:00 – Final Advice: Start Now, Stay Consistent, Play the Long Game

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "AI Tools Playbook" with the most actionable takeaways from this episode: https://stan.store/wendyforsythe

➡️ Join our community: https://stan.store/wendyforsythe

Discover the AI tools my team uses daily to save time and enhance marketing efficiency. From email management with Fixer.ai to automation with n8n.io, learn how to leverage AI for business growth and stay ahead in the AI revolution.

➡️ Timestamps

00:00 Introduction to AI Tools
01:26 Welcome to X Factor Marketing Podcast
01:48 Overview of AI Marketing Toolkit
02:24 Inspiration from The Gathering Event
04:14 Tool 1: Fyxer.ai for Email Management
07:30 Tool 2: ChatGPT for Custom GPTs and Thought Partnership
12:43 Tool 3: Gamma.app for AI-Powered Presentations
14:07 Tool 4: Lovable.dev for No-Code Websites and Apps
15:41 Tool 5: n8n.io for Workflow Automation
17:35 Tool 6: Operator.chatgpt.com for Personal Assistance
18:41 Closing Thoughts on AI Adaptability

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#AIMarketing #AITools #MarketingAutomation #ProductivityTools #FixerAI #ChatGPT #GammaApp #LovableDev #n8nIO #OperatorGPT #BusinessEfficiency #NoCode #AIPresentations #WorkflowAutomation #PersonalAssistantAI #MarketingPodcast #XFactorMarketing #AI2025 #BusinessGrowth #EmailManagement

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Betsy Myers, former White House official who served both Clinton and Obama administrations, reveals why women still can't break through to top leadership roles despite decades of progress. From being "completely over her head" as Obama's campaign COO to founding the Center for Women at Bentley University, Betsy shares the strategic mindset shifts that separate women who plateau from those who rise to the top.

She's a Harvard leadership expert who discovered the critical difference between mentors and sponsors, why 70% of successful women feel like frauds, and the "sticky floor" behaviors that keep women stuck. Betsy has spent 30+ years studying women's advancement, authored "Take the Lead," and now works with eXp Realty's Women's Impact Network helping female entrepreneurs rewrite the rules of success.

➡️ Show Links  

https://www.bentley.edu/centers/center-for-women-and-business  
https://www.linkedin.com/in/betsy-myers/  
https://www.amazon.com/Take-Lead-Motivate-Inspire-Everyone/dp/1439102082  
https://www.instagram.com/expwomensimpactnetwork/

➡️ Key Segments  

00:00 – Betsy's X-Factor: From White House to Women's Leadership Pioneer  
02:15 – The Obama Campaign Crisis: "What Bank Account?"  
04:30 – Authentic Leadership vs. Strategic Positioning  
06:45 – Clinton vs. Obama: Leading Different Personality Types  
08:20 – Why Women's Leadership Progress Stalled at 20%  
10:15 – Mentors vs. Sponsors: The Game-Changing Difference  
12:00 – The Procter & Gamble Sponsorship Model That Works  
14:30 – Breaking the "Tall Poppy Syndrome"  
16:45 – Female Alliance: Stop Competing, Start Collaborating  
18:30 – Self-Promotion Without Arrogance  
20:15 – Give Yourself Grace: You Are Worthy of Success  

➡️ Connect With Wendy  

https://x.com/brandWendy/  
https://www.linkedin.com/in/wendyforsythe/  
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Christine Jacobson, real estate marketing powerhouse and SVP of Marketing at Realtor.com, reveals how she built iconic brands from startup to legacy in an industry desperate for innovation. From co-founding NextHome into one of the most successful real estate franchises in a decade to spearheading Realtor.com's largest brand campaign ever featuring Reba McEntire, Christine shares her journey of transforming real estate through strategic branding and client-centric marketing. She's a third-generation realtor who started as a top-producing agent closing $50 million in sales, led marketing at OJO Labs (winning 40+ awards and helping raise $62.5M), co-founded transaction platform Rayse, and now leads the marketing strategy at America's most trusted real estate portal. Christine has been featured in Inman, HousingWire, and RISMedia for her innovative approach to B2B-to-C marketing.

➡️ Show Links

 https://www.realtor.com/ 
https://www.linkedin.com/in/christinerjacobson/ 
https://www.rayse.com/ https://www.realtor.com/marketing 
https://www.realtor.com/nearlyhome

➡️ Key Segments

00:00 – Christine's X-Factor: Third-Generation Realtor Turned Brand Builder
02:00 – From Real Estate Agent to NextHome Co-Founder
04:09 – Why Startups Can't Afford to Treat Branding as an Afterthought
05:25 – The B2B-to-C Marketing Model: Your Client's Client is Yours Too
06:48 – Balancing Franchise Brand Power with Agent Individuality
08:13 – Brand Inspiration: Learning from Apple and American Express
09:37 – Stepping Into Legacy Brand Territory at Realtor.com
11:04 – Making the Shift from Product-Focused to Client-Centric Marketing
12:22 – Leveraging National Campaigns for Local Agent Success
14:11 – The Reba McEntire "Nearly Home" Campaign Strategy
15:29 – Celebrity Selection: Why Authenticity Beats Comedy Every Time
16:52 – Free Marketing Assets for Agents Through Pro Campaign Hub
17:37 – How to Access Co-Brandable Campaign Materials
18:26 – Personal Branding Advice: Start with Your "Why"
19:14 – Beta Testing the Future: New Products and Services Coming Soon

➡️ Connect With Wendy

https://x.com/brandWendy/ 
https://www.linkedin.com/in/wendyforsythe/ 
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Angelica Ventrice, former pharmaceutical sales rep turned holistic health and business coach, reveals why high achievers feel empty after every win and how childhood conditioning creates performance addiction. From selling sneakers at 16 to building The Aligned Method that's transformed over 900 women's lives, Angelica shares her journey of helping burnt-out professionals reconnect with their authentic selves while maintaining their drive for success. She's been featured in Entrepreneur, Authority Magazine, MyFitnessPal, and BarBend, and is the founder of the Healthy  Hustle Workshops.

➡️ Show Links

https://angelicaventrice.com/
https://www.instagram.com/theangelicaventrice/
https://www.linkedin.com/in/angelica-ventrice/

➡️ Key Segments

00:00 – Angelica's X-Factor: Connecting with Anyone
02:31 – From Pharmaceutical Sales to Health Coaching
04:09 – Building an Authentic Personal Brand Through Storytelling
07:41 – The Performance Trap: When Your Worth = Your Achievement
09:38 – Why High Achievers Lose Touch with Themselves
12:03 – Balancing Vulnerability with Professionalism in Branding
14:51 – Morning Routines: Don't Check Your Phone First Thing
18:24 – Box Breathing and Nervous System Regulation
19:21 – The Cortisol Connection: Why Women Over 40 Need Different Strategies
22:04 – Building Value-Driven Online Communities (Not Chasing Trends)
24:39 – Putting Your Health and Mindset First as a High Achiever

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Carrie Lysenko went from managing fan loyalty at the Toronto Blue Jays to becoming CEO of one of Canada's highest-converting real estate brokerages—and her journey through male-dominated industries shaped everything she knows about building authentic connections at scale. After 14 years scaling The Weather Network's digital empire and 3+ years as VP of Product at VerticalScope, Carrie joined Zoocasa in 2019 and transformed it into a lead conversion machine that crushes the industry's brutal 1% standard. Now managing over a million leads in the pipeline, she's cracked the code on why phone calls still beat every digital channel, how her "patented" 21-day follow-up system maximizes every lead investment, and why strategic questioning reveals what clients really want. As a working mom with an MBA who went back to school while raising kids, Carrie brings both business strategy and real-world grit to helping 230+ EXP agents build their own brands through the Agent Accelerator program.

➡️ Connect With Carrie

https://twitter.com/carrielysenko
https://careers.zucasa.com/agentaccelerator
Lead Generation Course

➡️ Key Segments

00:00 – Strategic Questioning That Uncovers Client Motivation
00:25 – The Unsung Hero Converting Leads at Scale
00:58 – Zoocasa's Origin Story: 10 Years Perfecting Conversion
01:46 – Breaking the Brutal 1% Industry Standard
02:42 – The Authentic Connection Formula
03:28 – Why Phone Calls Still Win
04:20 – Standing Out in a Digital World
04:59 – The Patented 21-Day Follow-Up Cycle
06:00 – Speed to Lead: Why 5 Minutes Matters
06:23 – The MIT Study: 9 Attempts vs 2 (Most Give Up)
07:08 – Relationship Building Over Quick Wins
08:17 – Guard Rails vs Scripts: Staying Human
09:44 – The One Mouth, Two Ears Rule
10:32 – Two Ways to Work With Zucasa
11:17 – Agent Accelerator: The FastCap Graduation Program
12:35 – Building Your Brand While Getting Support
13:51 – Zucasa Partners: High-Value Leads (No Upfront Fees)
15:17 – Breaking Barriers: From MLB to Tech to Real Estate
17:00 – Raising Future Female Leaders
18:45 – Your Next Steps: Certification + Live Support

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Phil Stringer, former COO of a mega real estate team in North Carolina turned AI marketing expert, shares how he went from overwhelmed by technology to building a business around making AI simple for real estate professionals. From giving up TV entirely in 2022 to dive deep into AI, Phil reveals his philosophy of learning marketing fundamentals first, then using AI tools to amplify results. He breaks down his favorite tools, essential prompts, and why AI won't replace marketers—but will replace the tasks marketers hate doing. Phil now reaches an audience of over 5 million and has been featured on major platforms like FOX, CBS, NBC, ABC, NPR, Good Morning America, The Today Show, and Inside Edition.

➡️ Show Links

https://philstringer.com  
https://www.instagram.com/philstringer/  
https://www.tiktok.com/@phil.stringer  
https://www.linkedin.com/in/phil-stringer-655798283/

➡️ Key Segments

00:00 – The Foundation: Marketing First, AI Second  
00:27 – From Real Estate COO to AI Expert  
01:36 – Making Complex Technology Simple for Everyone  
02:32 – Why You Can't Skip Marketing Fundamentals  
03:52 – Favorite AI Tools: Opus Clip for Video Editing  
05:27 – The 70% Rule: AI Gives You Foundation, You Make It Yours  
05:53 – Will AI Replace Marketers? (Spoiler: No)  
07:41 – Why Phil Stopped Watching TV in 2022  
09:34 – The Future: AI Agents as Your Virtual Assistants  
12:09 – ChatGPT as Your Marketing Bestie  
12:46 – Phil's Secret Prompt Arsenal (500+ Prompts!)  
13:31 – The Prompt That Improves Your Prompts  
16:30 – Why ChatGPT Doesn't Know Truth from Fiction  
17:20 – AI Voice Calling: The Wild West of Lead Generation  
19:08 – AI Scams: When Phil's "Dad" Called at 3 AM  
20:49 – Phil's X-Factor: Making Complex Simple

➡️ Connect With Wendy

https://x.com/brandWendy/  
https://www.linkedin.com/in/wendyforsythe/  
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

John Tsai, founder of The Align Group and one of Vancouver’s most prolific real estate creators, shares how copying a viral reel—literally word-for-word—earned him 50,000 followers overnight. From grinding 14-hour days as a prospector to becoming a full-blown marketer with a content team and 5,000+ posts, John explains how he balances brand-building, agent recruitment, and real estate growth using authenticity, consistency, and smart delegation. He walks through his batching process, the content hacks that work (and don’t), and how agents can stop overthinking and start showing up.

➡️ Show Links

https://www.instagram.com/tsairealestate/
https://www.youtube.com/c/JohnTsaiPREC
https://www.linkedin.com/in/john-tsai-78b96512/

➡️ Key Segments

00:00 – How Copying a Reel Gained Him 50,000 Followers
01:03 – From Prospector to Marketer: The Evolution
02:48 – “Marketing-Based, Prospecting-Enhanced”
04:02 – Building Brand Through Authenticity
06:15 – The Accidental Beast Brand
08:21 – Why Most of His Content Is “Garbage” (and Why That Works)
10:44 – Batching Content and Creating Consistently
12:13 – Rip Off & Duplicate: The Cold Calling Viral Hack
13:27 – Attracting Clients (and Agents) Through Instagram
14:54 – Real Estate Content That Converts
16:03 – Buy Back Your Time: The 80% Rule
7:45 – Why You Need to Leave Your Calendar Open
18:59 – Don’t Work In the Business, Work On It
20:32 – Riches Are in the Niches: Final Advice

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

How do you build a lasting brand in a noisy, fast-changing world?
By doing the work, leading with purpose—and letting your story become your strategy.
In this powerful episode, Wendy Forsythe sits down with Andrea Ocampo—creator, innovator, and architect of influence—to explore how courage, curiosity, and community can transform your career and your confidence.

Andrea’s story takes her from NFL sidelines to the boardroom, where she’s helped brands and leaders communicate authentically and build influence with impact.
Together, we dive into storytelling, leadership, AI, and what it means to lead with heart in the digital age.

➡️ Timestamps

00:00 — Welcome & Introduction
01:00 — Andrea’s journey from cheerleader to creator
04:30 — Building a brand through community, not campaigns
07:15 — The power of storytelling in leadership
10:05 — How to overcome fear and “fail forward”
13:20 — AI as your research partner (not your replacement)
17:00 — Courage, authenticity, and women leading differently
22:45 — The Miami Women Dinner Series and community building
26:00 — How to overcome on-camera nerves and show up confidently
29:00 — Andrea’s personal X Factor

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#WomenInLeadership #RealEstate2025 #MindsetFitness #ConfidenceGap #SpeakUp #AskForHelp #FeminineEnergy #EXPRealty #XFactorPodcast #RickyMendeece #WomenEmpowerment

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Carrie Soave, real estate team leader and AI strategist, shares how she’s using ChatGPT as a business partner to coach agents, generate leads, and build smarter systems. From cloning her favorite mentors inside GPT to slashing content creation time from 20 hours to just one, Carrie reveals the powerful role AI can play in your real estate growth—without losing your human touch. Learn how she’s training agents to future-proof their brands and embrace voice search, automation, and creative leverage.

➡️ Show Links

https://www.instagram.com/carriesoaveandassociates/
 https://www.youtube.com/@carriesoave
https://www.linkedin.com/in/carrie-soave-35312862/

➡️ Key Segments

00:00 – Intro & Welcome Carrie Soave
01:03 – The Realities of Today’s Market & Marketing
02:48 – How AI Became Carrie’s Business Partner
04:02 – ChatGPT as a Coach, Copywriter, and Strategist
06:15 – “I Took Russell Brunson & Built Him into My GPT”
08:21 – Cutting Content Creation from 20 Hours to Just 1
10:44 – Voice Search is the Future (and AI is Listening)
12:13 – The Truth About SEO in the AI Era
13:27 – Building Funnels with GPTs
14:54 – The Difference Between Knowledge and Execution
16:03 – Don’t Fear AI: Embrace It Before You’re Left Behind
17:45 – AI for Recruiting, Retention & Relationship Building
18:59 – Coaching Agents to Think Bigger with AI
20:32 – If You’re Not Creating, You’re Invisible

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Justin Havre, top-producing real estate agent and team leader in Calgary, shares his bold marketing strategies that transformed him from classroom rookie to industry powerhouse. From his legendary $750K pursuit of Calgary.com to his airport takeover campaign, Justin reveals how strategic domain investments, brand building, and calculated risks have generated over 450,000 leads throughout his career. Discover why he believes "less is more" when it comes to lead conversion and how introversion doesn't have to limit your marketing impact.

➡️ Show Links

https://justinhavre.com/
https://calgary.com/
https://www.instagram.com/justinhavre/

➡️ Key Segments

00:00 – Intro & The High Failure Rate Reality Check
00:41 – From Marketing Novice to Strategic Investor
01:54 – The Calgary.com Origin Story: A $750K Vision
03:01 – Four Rejection Letters and Strategic Persistence  
04:09 – Vision Boards Work: The 4-Year Manifestation
05:52 – Personal Brand vs. Location Strategy
06:45 – Building a Domain Portfolio
08:33 – 400+ Domains: Investment Strategy or Digital Hoarding?
09:33 – Future-Proofing in the AI Era: Why Domains Still Matter
11:08 – Airport Takeover Campaign
13:21 – When Your Billboard Gets the Airport President Fired Up
15:34 – Brand Power: When Presentations Become Unnecessary
16:29 – Lead Attribution: Getting Smarter with Ad Spend
17:24 – Database Gold Mining
17:54 – 450K Leads Generated
19:31 – The X-Factor: Your Personal Brand as Your Superpower

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons Guide" with the most actionable takeaways from this episode: https://stan.store/wendyforsythe

➡️ Join our community: https://stan.store/wendyforsythe

Tina Caul, Chief Visionary of Caul Group Residential and top producer at eXp Realty, shares her journey from marketing novice to social media powerhouse. With over 20 years in real estate and leading one of the top teams in the Carolinas, Tina reveals how authenticity and consistency have been key to her marketing success.

➡️ Show Links

https://www.instagram.com/tina_caul/
https://tinacaul.com/
https://caulgroup.com/

➡️ Key Segments 

00:00 – Intro & Tina's Brand Evolution 
01:20 – Overcoming Camera Shyness & Finding Authenticity 
03:01 – Message to Market Match: Defining Your Brand 
04:16 – Building a Luxury Brand Through Coaching 
05:19 – Creating Your Unique Brand: Mood Boards & Consistency 
07:29 – Incorporating Video Into Your Daily Routine 
09:05 – Making Content Creation Part of Your Job 
10:21 – Inspiring Your Team to Create Content 
11:57 – Essential Marketing Tools: ChatGPT & TypeIt 
13:54 – Analyzing Content Performance & Repurposing 
15:36 – Being a Problem Solver on Camera 
17:58 – Authentic Content Outperforms Professional Videos 
19:22 – Tracking Content Ideas Throughout Your Day 
20:35 – The X Factor: Being Your Authentic Self

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Playbook" with the most actionable takeaways from this episode: https://stan.store/wendyforsythe

➡️ Join our community: https://stan.store/wendyforsythe

Wendy Forsythe, Chief Marketing Officer at eXp Realty, discusses how content creation has evolved from family TV gatherings to individualized mobile experiences, and shares practical strategies and tools for building your business through strategic content marketing.

➡️ Key Segments

00:00 - The Evolution of Content Consumption
02:37 - Why Everyone is Now a Content Creator
03:11 - The "Big Six" Platforms for Business Growth
04:33 - How to Choose Your Starting Platforms
05:54 - Viewing Social Media as Marketing Channels
06:21 - What Content to Create for Your Business
08:18 - Building Consistency in Your Content Strategy
09:07 - Essential Content Creation Tools for Beginners
13:30 - Summary: From Consumption to Creation

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "How AI Will Transform Your Business" with the most actionable takeaways from this episode: https://stan.store/wendyforsythe

➡️ Join our community: https://stan.store/wendyforsythe

Glenn Sanford, Founder and CEO of eXp Realty and disruptive entrepreneur, discusses marketing strategy, AI tools for real estate agents, and building effective personal brands. With experience dating back to the mid-90s when he built his first internet marketing company, Glenn shares insights on how agents can leverage new technologies while maintaining the personal connection that drives the real estate business.

➡️ Show Links

https://www.instagram.com/glenndsanford/
https://x.com/ceoglenn

➡️ Key Segments

00:00 – Intro & Glenn's Marketing Journey Since the 90s
03:18 – Marketing Strategies for Real Estate Agents: Standing Out in a Crowded Market
05:19 – AI Marketing Strategy: Using ChatGPT & Custom GPTs for Real Estate
08:27 – Practical Tips for Getting Better Results from AI Tools
13:02 – Building an Authentic Personal Brand Through Vulnerability
14:56 – Brand Evolution: Lessons from Starbucks, Apple & eXp's Brand Refresh
19:59 – The Future of AI in Real Estate: One-Prompt Website & App Creation

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Ricky Mendez isn't your typical motivational speaker—he's an implementational force who transforms mindset into measurable action. From directing over half a billion dollars in sales to working with global brands like Costco, Home Depot, and lululemon, Ricky discovered something profound: without feminine energy, he was burning out. Now, as a rare male champion of women's empowerment, he's on a mission to help women shatter the confidence gap through his Mindset Fitness framework—gratitude reframing, energy conversion, and "pointing thumbs not fingers." His message to women? "Do not let weak-minded men tell you what you can or cannot do." Whether you're facing judgment or fear of speaking up, Ricky's tactical hacks—like his gratitude poem and "I Am Great" photo album—will rewire how you show up and lead.

➡️ Timestamps

00:00 Welcome + Why Mindset Matters for Women in Leadership
01:26 What Is Mindset Fitness? Ricky’s Powerful Definition
03:18 Feminine Energy & Burnout: The Hidden Power Shift
04:17 The Confidence Gap: Why Women Hold Back
07:38 Speaking Up Isn’t Optional—It’s a Responsibility
09:01 Judgement, Fear & Visibility: How to Build Real Confidence
11:55 Facing Harsh Criticism as a Woman? Here’s the Reframe
15:56 The Framing Technique That Will Change Your Mindset
20:41 Wendy’s X Factor & The Power of Sponsorship Over Mentorship
27:08 Final Takeaways: Ask for Help, Speak Up, and Lead Boldly
24:08 Mentorship vs. Sponsorship: The Key to Advancing Women Leaders
26:19 Reactive vs. Proactive: A New Approach to Supporting Women

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#WomenInLeadership #RealEstate2025 #MindsetFitness #ConfidenceGap #SpeakUp #AskForHelp #FeminineEnergy #EXPRealty #XFactorPodcast #RickyMendeece #WomenEmpowerment

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Maria Wendt transformed Instagram into her stage and built a multi-million dollar digital empire—not with gimmicks or shortcuts, but through raw vulnerability and relentless consistency. From watching her dad start a business at age 7 to coaching thousands of entrepreneurs on scaling with integrity, Maria reveals the courage it takes to build trust when your "fingers are shaking" before you hit post. As a single mom running an eight-figure business, she's cracked the code on batching content, repurposing strategically, and making millions from the 1% while giving insane value to the 99%. Her mission: help women make money and build businesses that give them freedom. If you're in the messy middle of scaling, Maria's systems and unfiltered honesty will show you the way.

➡️ Show Links

Instagram: https://www.instagram.com/maria.wendt/
Website: https://www.mariawendt.com/
LinkedIn: https://www.linkedin.com/in/mariafwendt/
Facebook: https://www.facebook.com/p/Maria-Wendt-Official-100090621002736/
X/Twitter: https://x.com/mariafwendt

➡️ Timestamps

00:00 Maria Wendt, From $63 to 7 Figures
01:27 Entrepreneurship Lesson at Age 7
03:11 Moving to Instagram and Building Trust Through Vulnerability
06:33 Blue Ocean Strategy: Go Where Everyone's Afraid
08:34 Finding Courage: If Your Fingers Aren't Shaking, Post It
09:43 Content Systems: Batching 40 Reels and Repurposing 85%
16:34 Mission to Empower Female Entrepreneurs
20:00 Challenges Women Face as Cultural Expectations Shift
23:00 Advice for the Messy Middle: Consistency Over Perfection
25:49 X Factor: Kindness Opens Doors

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Seth Siegler went from real estate agent to Chief Innovation Officer at EXP Realty, leading AI transformation for 90,000+ agents worldwide. As a self-taught coder who sold two startups, Seth reveals how AI won't replace agents—it'll make them exponentially better. From meeting EXP founder Glenn Sanford at a hackathon to getting early access to OpenAI and Google's latest tools, Seth shows how "citizen developers" are building custom software without coding experience. His mission: democratize AI so every real estate professional can scale their business beyond what they thought possible.

➡️ Show Links

LinkedIn: https://www.linkedin.com/in/sethsiegler/

➡️ Timestamps

00:00 Seth Siegler, Innovator in Real Estate Tech
00:04 Chief Innovation Officer at eXp Realty
00:12 Agents Worry About Being Replaced by AI
00:18 AI Enhances, Doesn't Replace Real Estate Professionals
00:32 Building iBuyer Systems and Luna 2.0 Chatbot
01:25 From Real Estate Family to Agent and Tech Founder
02:36 First Startup Tech for Brokerage Gained Traction
03:07 Meeting eXp's Glenn Sanford at a Hackathon
04:48 Role as CIO Forward-Thinking, Applying Emerging Tech
11:33 AI Training Helping Agents Use AI for Business Growth
17:40 Citizen Developers Non-Coders Building Software with AI
23:57 Rewarding Projects Evangelizing AI's Potential for Agents

➡️ Connect With Wendy  

https://x.com/brandWendy/  
https://www.linkedin.com/in/wendyforsythe/  
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Gina Kirschenheiter was packing lunches at 5 AM for six kids when she realized reality TV fame wasn't forever—but the platform it gave her could build something lasting. After eight years on Bravo's Real Housewives of Orange County, she and partner Travis Mullen made a bold leap into real estate, launching The Gated Group at EXP Realty with a mission to protect clients like a "gate around them throughout the entire journey." What started as Travis pushing Gina toward real estate ("I never saw that coming") became a powerhouse team that's already closed $8.5-10M in sales, gets houses into escrow in a week or less, and proves that with authenticity and hustle, you can turn celebrity into meaningful business success while staying true to who you are.

➡️ Show Links  

Gina's Instagram: https://www.instagram.com/ginakirschenheiter/  
Travis's Instagram: https://www.instagram.com/travis.mullen.85/  
The Gated Group: https://gatedgroup.com/

➡️ Timestamps  

00:00 From Reality TV Spotlight to Real Estate Arena  
02:29 Six Kids, 5 AM Lunches, and Work-Life Balance  
03:21 The Transition: Using Platform to Create Something Else  
04:35 "We're Really Doing the Work" - Beyond the Celebrity  
05:19 Making Yourself Approachable Despite Fame  
06:27 When Perception Works Against You  
07:40 "We Are the Most Powerful Marketing Team"  
08:52 "Be the Celebrity of Your Own Market"  
09:43 One Brand Strategy: Personal + Professional  
11:19 The Gated Group: Building Something Bigger Than Names  
12:52 The Gate Symbolism: Keeping Clients Safe  
15:16 Why EXP Realty Was the Right Fit  
17:10 Each Other's X-Factors: Connection vs. Problem-Solving  
21:56 Partnership Advice: Stay in Your Lane  
25:18 Future Vision: Quality Over Quantity Team Growth  
27:09 Being a Tool in Other Agents' Tool Belts

➡️ Connect With Wendy  

https://x.com/brandWendy/  
https://www.linkedin.com/in/wendyforsythe/  
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Summer Goralik was following a suspect home from her investigator job at the Orange County DA's office when she realized—pregnant and terrified—she needed a different path. Trading her government badge for entrepreneurial freedom, she launched a compliance consulting practice that her husband said would make them "officially poor." Nine years later, she's built a thriving "Company of One" helping brokers navigate California's regulatory maze, armed with insider knowledge from her six years at the Department of Real Estate. Her first self-published article about DRE audits remains her most-read piece to date, proving that even the most unglamorous niches can build empires. From escrow officer to criminal investigator to sought-after consultant, Goralik reveals why unfiltered honesty is her superpower, exposes how brokers wait until the 11th hour to care about compliance (then panic), and explains why teaching people boring things they need to know beats chasing glamorous topics nobody cares about.

➡️ Show Links

LinkedIn: https://www.linkedin.com/in/summergoralik/

➡️ Timestamps

00:00 From Following Suspects to Following Her Own Path
01:24 The 10-Second Elevator Pitch That Wins
02:14 "I Have That Insider Knowledge"
03:17 Company of One: The Solo Empire
04:21 Escrow Drove Me to Government Work
05:08 Pregnant, Followed Home, Time to Pivot
05:44 "No One's Going to Pay for Compliance" (Wrong)
06:33 The Article That Built a Business
07:30 "Don't Give Away So Much" (I Do Anyway)
08:36 Being Too Honest on LinkedIn Works
10:16 Teaching Boring Things People Actually Need
11:43 "We Will Officially Be Poor" - Proving Him Wrong
13:27 Compliance Is Trending (Finally)
14:36 The DRE Question That Gets Every Broker
15:25 Stop Waiting for the 11th Hour
18:34 My X-Factor: Unfiltered Honesty

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Darryl Davis went from emancipated minor at 16 to building Long Island's #1 real estate office by proving that mindset beats tactics every time. This top coach who says "real estate saved my life" reveals why wearing a name tag everywhere creates million-dollar deals, how the "inline dialogue" turns cold calls into conversations, and why smiling might be your most underutilized business tool. His X Factor? Studying human connection like a science—because in real estate, connection is currency.

➡️ Show Links

https://www.darryldavisseminars.com/
https://www.linkedin.com/in/darryldavis/

➡️ Key Segments

0:00 – Emancipated at 16: The Tough Childhood That Built a Champion
0:17 – From 19-Year-Old Rookie to Top Producer Overnight
0:31 – Building Long Island's #1 Office (Against All Odds)
0:39 – Finding Your Unique Voice When Everyone Sounds the Same
1:04 – "Real Estate Saved My Life" – The Healing Power of Helping
1:08 – Mindset Medicine: What New Realtors Actually Need to Hear
2:15 – Starting at 19: When Hunger Beats Experience
3:37 – Stop Copying, Start Being: Authentic Personal Branding
5:06 – Your Voice Is Your Superpower (Use It)
6:37 – Agents Over Politics: Choosing Service in Divided Times
7:43 – New Realtor Reality: Your Mindset IS Your Income
10:20 – The Inline Dialogue: Cold Calls That Feel Like Conversations
12:27 – The Name Tag Millionaire: Wearing Success Everywhere
13:33 – Beyond Commissions: Building Wealth Through Real Estate Investing
14:40 – Metaphors That Sell: Making Complex Concepts Click
17:19 – How Selling Houses Healed Childhood Anger
19:54 – Darryl's X Factor: Studying Human Connection Like a Science
21:08 – The Million-Dollar Smile: Your Most Underused Business Tool

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Rob Giglio built his career at the intersection of art and science, transforming from consumer packaged goods at P&G to revolutionizing go-to-market strategies at art.com, HubSpot, DocuSign, and now Canva—where he's leading the charge to empower the world to design. This servant leader who "loves sales and marketing like his two sons—for different reasons" reveals why understanding customer segmentation can transform entire industries, how features become benefits in functional products, and the three non-negotiable attributes he seeks in every hire: wattage, results orientation, and true leadership.

In this episode, he shares why Canva might be "the funnest job at the funnest company," how a two-step mission creates unstoppable flywheels, and the profound advice from his father that shaped his X Factor: "The most worthy deed helps someone else succeed." From discovering that a third of art buyers don't care about the art itself to building bridges between brands and buyers, Rob unpacks the playbook for scaling enterprise growth while never taking yourself too seriously.

➡️ Show Links

https://www.canva.com/
https://www.linkedin.com/in/robgiglio/

➡️ Key Segments

00:00 – Sales vs Marketing: "I Love Them Both Like My Two Sons"
00:17 – From Nothing But Ambition to Billion-Dollar Boardrooms  
00:40 – Three Hiring Essentials: Wattage, Results, and Road-Building Leaders
01:25 – The Accidental Strategy: Why End-User Focus Connects Every Role
02:17 – Art + Science = Great Marketing (Plus a Lot of Data)
02:36 – The Interview Lie: "I'm a Salesperson" (But Really Both)
04:02 – Art.com Lessons: Why Your Boss Matters More in Startups
04:50 – The Missing TAM Study That Changed Wall Decor Forever
05:41 – Shocking Discovery: 1/3 of Art Buyers Don't Care About Art
06:33 – Van Gogh's Starry Night: Decor Match or Artist Story?
07:53 – HubSpot Magic: Marketing to Marketers Just Like Me
09:42 – From Big Company to Startup: Why Hands-On Matters
10:58 – DocuSign Reality: When Features ARE the Benefits
13:03 – "The Funnest Job at the Funnest Company" – Inside Canva
13:45 – Three Founders, Three Legs: The Perfect Leadership Stool
14:28 – The Two-Step Mission: Get Big to Do Good (Then Repeat)
15:35 – Taking Work Seriously Without Taking Yourself Seriously
16:46 – Austin Vibes and Aggressive Goals: Building Enterprise
18:13 – Wattage Over IQ: How Bright Does Your Bulb Burn?
18:54 – Results Orientation: Finding People Who Stop at Nothing
19:50 – Flag Planters Who Build Roads: Redefining Leadership
20:47 – Canva Create: The Mind-Blowing Campaign Experience
22:24 – Nike's Timeless Empowerment: "If You Let Me Play"
23:36 – Building Your Brand: The Forgotten Second Pillar
24:38 – The Bridge Between Product and Buyer: Critical Connection
26:01 – Rob's X Factor: The Most Worthy Deed Helps Others Succeed

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#RobGiglio #Canva #CanvaCreate #XFactorMarketing #GoToMarket #ServantLeadership #MarketingStrategy #SalesAndMarketing #HubSpot #DocuSign #EnterpriseSales #DesignForEveryone #StartupLessons #ProductLedGrowth #BrandBuilding #CustomerSegmentation

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

She once fought with her husband over a $3 guacamole charge. Now she's managed $200 million in ad spend. Ashley Brock went from scarcity mindset and three failed businesses to building a near 8-figure company in under three years — all by betting on the one thing she'd done her whole career. She breaks down exactly why most small business owners think about ad spend completely wrong, how to pick the right platform for your business, why your mindset about money is the first thing that needs to change before you ever run your first ad, and the three things she's always paid for — skill, speed, and energy — that turned every investment into a 10x return.

➡️ Timestamps

0:00 From $3 guacamole fights to $200M in ad spend — Ashley's story
2:35 Why Ashley's been in advertising since day one out of college
3:17 Why people are scared to spend money on ads
4:37 The floating analogy — why you just have to do it
5:35 The first thing Ashley addresses with every new student: money mindset
6:04 Why "build it and they'll come" is killing your business
6:29 The bad date analogy — one bad ad isn't a reason to quit
7:02 How to figure out where to actually spend your ad budget
19:24 Cost per lead by platform and why Google leads cost more
20:26 The Chipotle guacamole fight that changed everything
22:21 Three failed businesses before going all-in on paid ads
23:11 Paying for speed: how her first investment led to a six-figure day
24:07 Pay for skill, pay for speed, pay for energy
26:04 Ashley's X factor: seeing possibility in people before they see it themselves

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

418 pumpkin pies, 10 pickup locations, zero ad spend—60 organic leads in 90 days. Yvonne Ku partnered with a local bakery, got three home builders to host pie pickups at their model homes, and turned a Thanksgiving giveaway into a lead generation machine. The bakery blasted her campaign to 10,000 people for free, one location refilled three times, and a hockey mom connection landed her on local TV. She breaks down exactly how she built the campaign from scratch, why the "no sales pitch" rule is everything, and how to replicate this for any holiday with zero budget.

➡️ Timestamps

0:00 418 pies, zero ad spend—Yvonne's Thanksgiving lead gen strategy
1:15 Why Thanksgiving is the least commercial (and most powerful) holiday
3:42 Partnering with a local bakery: how she pitched it cold
5:28 Using new home builders as pie pickup locations
7:51 One location refilled three times in a single day
10:19 The "no pitch" rule: just say enjoy your pie
12:47 How a hockey mom connection led to a local TV segment
15:23 60 referrals in 90 days: leveraging your partner's database
17:55 Start small: why you don't need the full operation on day one
19:38 Yvonne's X factor: give value first, business follows

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Three years ago, Camryn Cisneros was driving trucks in the Army. Today, she's reshaping what belonging means in real estate—and proving that identity isn't just personal, it's profitable.

In this episode, Wendy Forsythe sits down with Camryn to explore how she went from military service to purpose-driven agent, and how One eXp is turning community into a record-breaking business advantage. This conversation goes deep on imposter syndrome, the critical difference between mentors and sponsors, and why building relationships isn't just culture—it's strategy.

If you've ever felt like you don't fit at the table, Camryn's message is clear: build the damn table. That mindset shift might be the most profitable move of your career.

➡️ Show Links

Instagram: https://www.instagram.com/camryncisneros/?hl=en
Facebook: https://www.facebook.com/camryn.cisneros.7/

➡️ Timestamps

01:12 — Why belonging is good for business
05:00 — From military service to entrepreneurship
08:20 — When success feels lonely
13:01 — Breaking records with One eXp
15:23 — You're one yes away from changing your life
21:38 — Mentors vs. sponsors—and the fear of asking
25:32 — Thank you to our One eXp leaders

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#OneeXp #eXpRealty #RealEstateCommunity #BelongingMeansBusiness #CamrynCisneros #RealEstateLeadership #RealEstatePodcast #RealEstateGrowth #AgentSuccess #IdentityIsPower #WomenInLeadership #MilitaryToEntrepreneur #ImpostorSyndrome #BuildYourOwnTable

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Most agents are busy. Few are strategic. Matt Spangler is here to fix that.

In this episode, Wendy Forsythe sits down with Matt Spangler—a marketing strategist with two decades of experience helping real estate professionals cut through the noise and build brands that actually generate business. No fluff, no busywork—just clarity on who you serve, creativity that stands out, and systems that move the needle.

Matt breaks down why niche focus beats broad appeal, how pillar events create compounding visibility, and what kind of content actually gets noticed in a crowded feed. Then the conversation shifts to AI—and how agents can use it to think sharper, ask better questions, revive cold leads, and spark new deals in minutes.

If you're ready to stop marketing like everyone else and start building something that works, this one's for you.

➡️ Show Links

LinkedIn: https://www.linkedin.com/in/mrmattspangler/

➡️ Timestamps

00:00 — Matt Spangler's two decades in marketing
01:12 — Welcome to X Factor Marketing
04:17 — Real estate branding requires two things
09:06 — Focus weekly time on your core customer
14:15 — The power of pillar events
18:36 — Content creation that actually gets noticed
26:02 — How AI helps agents think, prospect, and close

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#RealEstateMarketing #AIForAgents #PersonalBranding #NicheMarketing #RealEstateContent #PillarEvents #AgentGrowth #MarketingStrategy #ContentThatConverts #RealEstate2025 #XFactorPodcast #WomenInLeadership

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Neymar Lopez got her real estate license without speaking English. Sold her first house in Boulder, Colorado without a driver's license. Closed 7 transactions in her first 6 months—and hit 38 deals last year while serving on the DMAR Board of Directors and getting appointed to the NAREP National Board.

Neymar breaks down how she built a business where 90-95% of clients come from the Latino community, why she mixes personal and business content on one Instagram account, and how connecting with governors, mayors, and nonprofits created trust before she ever asked for a listing. You'll learn her "camera ready every day" rule, why being a "secret agent" kills your business, and how she tells buyers NOT to buy when the timing is wrong.

If you want to build a real estate brand rooted in community, leadership, and showing up loud—this conversation is your blueprint.

➡️ Timestamps

0:00 What's your X factor?
1:07 Neymar's business today: Denver, Boulder, and 90% Latino clients
3:05 Board positions: DMAR and NAREP National
4:02 Origin story: no English, no driver's license, passed the test anyway
6:26 7 transactions in 6 months without speaking English
7:09 From 7 deals to 38: building community in Denver
8:07 How connecting with governors and mayors built instant trust
10:32 "If you're a secret agent, you're in trouble"
13:24 Stories over posts: why daily content wins
14:25 One account vs. two: mixing personal and business
15:45 Coaching first-time buyers through high interest rates
17:58 When Neymar tells buyers NOT to buy
18:24 Her X factor: top producer with her heart
19:47 Why she left her old brokerage for eXp

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Discover how Rafael "Ray" Reyes turned Instagram into his #1 lead generation tool—racking up 300K views per video, landing properties in Cardi B's hands, and expanding globally without spending $3,000/month on Zillow.

Ray breaks down his exact content formula: the 3-second hook rule, why trending audio matters more than production quality, and how collaboration unlocked international opportunities. You'll learn why his father's passing became the catalyst for going all-in on social media and why his philosophy is simple: stop overthinking, just jump.

If you want to turn social media into actual revenue—this conversation is your blueprint.

➡️ Timestamps

0:00 What's your X factor?
1:15 How Instagram became Ray's #1 lead source
3:42 The viral AI video: 300K views in 24 hours
5:28 How Cardi B bought a house from Ray's video
7:51 Expanding globally through Instagram collaborations
10:19 The 4 pillars: cold calling, mailers, social media, networking
12:47 Ray's listing video formula: hooks, trending audio, staging
15:23 Copy and paste: why perfection kills progress
17:55 The "just jump" philosophy and immigrant hustle
19:38 Ray's X factor: jumping into what you don't understand

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Discover how Holly Mabry went from a small-town Arizona brokerage to becoming Chief Brokerage Officer at one of the fastest-growing real estate companies in the world—by refusing to let anyone count her out. In this interview, Wendy speaks with Holly about her 27-year journey in real estate, the mantra that shaped her career ("I'm going to be so good you can't ignore me"), and what it takes to lead through one of the most disruptive periods the industry has ever seen.

You'll learn how Holly's grandmother taught her to deliver hard truths with kindness, why being authentically yourself is the ultimate competitive advantage, and how eXp is staying ahead of industry changes by building tools and resources that help agents win. From joining eXp when they had just 11,000 agents to now overseeing brokerage operations nationwide, Holly breaks down what separates agents who thrive from those who get left behind.

If you want to build a real estate career rooted in service, authenticity, and long-term thinking—this conversation is your playbook.

➡️ Timestamps

0:00 What's your X factor? 
1:22 Being yourself as the ultimate competitive edge
2:28 Grandmother's lesson: truth delivered with kindness
2:57 Holly's role as Chief Brokerage Officer at eXp
3:29 Joining eXp at 11,000 agents—the coolest ride
4:29 Family roots in Arizona real estate since the 70s
5:31 Overcoming "you're from a small brokerage" dismissals
5:49 The mantra: "Be so good they can't ignore me"
7:06 Navigating industry changes and the current pivot
19:44 Why taking care of the consumer is everything
21:00 How eXp stays proactive on compliance and forms
22:49 The Volkswagen obsession: buses, beetles, and "the thing"
25:50 Mountain biking, e-bikes, and chickens named Rosie, Dolly & Pants
26:38 Closing advice: 30-day cycles and being unapologetically yourself

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Discover how one Austin agent generated $75 million in sales using Facebook groups—no paid ads, no Zillow leads, and zero cold calling. In this interview, Wendy speaks with John Michael Perez, who built a lead generation machine by creating niche community groups that have nothing to do with real estate.

You'll learn the exact Facebook group playbook John uses to attract warm leads, build local authority, and convert strangers into clients. From his weekly content schedule to his "Business Tuesday" hack that keeps his face at the top of the feed, to getting sponsors to fund his events for free—this episode breaks down the full system step by step. If you want leads coming to you instead of chasing them, this is your blueprint.

➡️ Timestamps

0:00 Why cold calling didn't work for John
1:47 The mindset shift to becoming a "lighthouse"
2:35 How $75M in sales came from Facebook groups
3:00 Why your group should NOT be about real estate
4:51 The secret sauce: in-person events that capture leads
6:23 How Facebook recommends your group to the right people
7:43 The weekly content schedule that builds trust
10:23 Business Tuesday: the algorithm hack that keeps you visible
12:10 How to leverage client testimonials for instant credibility
14:01 How to run events for "free 99" using sponsorships

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

I'm breaking down two strategies that explode engagement without paid ads: trendjacking and newsjacking. These are proven plays I run on my own content and for EXP's brand account that consistently go viral. Trendjacking means jumping on popular trends and making them your own. Newsjacking is straight from the PR playbook: green screen yourself over news articles and become the instant local expert. I show exactly how to spot trends in your daily scroll, use CapCut's teleprompter feature, and turn comments into listing conversations.

➡️ Timestamps

0:00 Two strategies to explode reach
0:38 What is trendjacking?
3:08 Trendjacking examples (perching, phone drop, What's Going On)
6:04 Official apology trend for EXP
7:01 How to spot trends to jack
8:28 The 80-20 content mix
9:05 When trend content turns into deals
9:28 What is newsjacking?
10:08 Green screen strategy from PR world
11:03 Using CapCut teleprompter
12:14 Jared James case study
13:00 Local newsjacking opportunities

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#TrendJacking #NewsJacking #RealEstateMarketing #SocialMediaStrategy #OrganicEngagement #ContentCreation #InstagramReels #RealtorTips #GreenScreenStrategy #ViralContent #EXPRealty #LocalExpert

Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Discover how top real estate agents are generating 100% inbound leads using YouTube long-form videos—no paid ads, no Zillow leads, and no cold outreach. In this interview, Wendy speaks with Ally the Agent, a two-time ICON agent who sells 30+ homes a year from a channel with just 1,200 subscribers.

You’ll learn the exact YouTube video ideas, SEO strategy, lead funnels, and content playbook Ally uses to attract high-intent buyers, build trust, and convert clients consistently. If you want to grow your real estate business with organic lead generation, this episode breaks down everything—from video length to pros & cons videos to lifestyle content buyers actually care about.

Timestamps
00:00 – Why buyers don’t care about market stats
01:12 – How Ally sold 48+ homes a year with YouTube
03:30 – The power of long-form content for realtors
05:18 – Video topics that attract real buyers
07:05 – Ally’s YouTube playbook for real estate agents
09:42 – Lifestyle content vs. “boring” real estate videos
12:20 – How to create converting feeder videos
14:55 – The #1 step to start your own YouTube channel

Connect With Wendy
https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#realestateagent #realestatetips #realestateleads #organicleadgeneration #youtubemarketing #realestateyoutube #realtortraining #realtorlife #youtubeforrealtors

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Andy Griesinger reveals how he closed 100+ transactions with zero paid ads using one simple truth: Instagram is your billboard. His strategy blends heavy networking, real relationships, and daily content that builds TLC trustworthiness, likability, and credibility.

He breaks down why personal posts spark real conversations, how staying top-of-mind creates organic leads, and why the “post I almost didn’t post” often hits hardest. Andy shows exactly how clients judge your page instantly and how to make that moment count.

➡️ Timestamps
0:00 Trusted realtor 
0:46 Building TLC
1:49 100+ transactions
2:50 Instagram is my billboard
5:01 Turning views into conversations
6:12 Power of personal posts
9:35 The post I almost didn’t post
11:17 Key tips
12:13 We're here for it

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

#OrganicLeadGen #InstagramRealtorStrategy #BuildTLC #RealEstateMarketing #InstagramForAgents #RealtorTips #NetworkingRealtor #SocialMediaForAgents #EXPRealty #OrganicMarketing #LeadGenerationTips #RealEstateLeads

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

I've been trying to get Beverly Jackson on the podcast for almost a year. Worth the wait. Beverly leads marketing, brand, and channel integration at Zillow—one of 350 marketers working on a brand that's become culture itself. Not just part of culture. IS culture. In this episode, Beverly pulls back the curtain on "Someday Starts Today"—Zillow's newest platform (not campaign, platform) that launched during the Grammys. She shares her marketing framework (Data → Insight → Story), why emotional storytelling beats transactional marketing, and how agents can build sustainable businesses using Zillow's tools. Plus, Beverly's X-factor: authenticity. Marketing is art + science—the art is the authenticity you bring.

⏱️ TIMESTAMPS
0:00 - Intro: Beverly Jackson, Zillow
1:00 - Zillow Is Culture (Not Just a Brand) 
2:42 - Building the Next 20 Years on Solid Shoulders 
4:53 - "Someday Starts Today": Platform, Not Campaign 
8:45 - Launching During the Grammys (Full Circle Moment) 
9:05 - Why a Platform vs. a Campaign? 
11:54 - Meeting Customers Where They Are 
13:21 - The Story Behind the Transaction 
14:52 - Beverly's Framework: Data → Insight → Story 
17:51 - Real Estate Agents Know Their Communities 
20:06 - How Agents Should Use Zillow Tools 
22:53 - Beverly's X-Factor: Authenticity

🎯 KEY TAKEAWAYS
✔️ Zillow isn't just a brand—it IS the cultural zeitgeist 
✔️  "Someday Starts Today" is a platform designed to meet every customer where they are 
✔️  Marketing framework: Data → Insight → Story (push past data to breakthrough insights)
✔️ Focus on the story behind the transaction (humans, not just metrics) 
✔️ Launched during the Grammys (Beverly's full-circle moment from her Grammys days) 
✔️ Zillow tools help agents build sustainable businesses (not just generate leads) 
✔️ Beverly's X-factor: Authenticity (marketing is art + science) 
✔️ "Nobody wants too much Beverly all the time" - but show up as yourself

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe
Mike DelPrete wrote an article that dropped Zillow's stock 9% in one day. What did he discover? Google was testing full real estate search embedded in their platform—actual listings with filters, agent contact info, the works. The industry freaked out. In this episode, Mike and I unpack what's really happening with Compass, Zillow, Rocket, Redfin, Google, and AI—and what it all means for agents building sustainable businesses. His theme for 2026: Everything is changing, nothing is changing. The fundamentals haven't changed. Agents are still the center of the transaction. Personal connections can't be replaced. But you need to compete where you can win.

⏱️ TIMESTAMPS
0:00 - Intro: Mike DelPrete, Industry Strategist & Observer 
1:00 - Is the Industry at a Tipping Point? 
3:02 - Mike's Advice: Stop Going on the Internet 
4:43 - Compass vs. Zillow: The Exclusive Listings Battle 
6:48 - The Redfin/Rocket Partnership: What It Means 
9:02 - Mega Brokers & the Agent's Role 
13:03 - The Holy Grail Race: Owning the Entire Transaction 
16:45 - Is Bundling Better for Consumers? 
19:11 - Who Should Be Your Dance Partner? 
20:11 - The Article That Dropped Zillow's Stock 9% 
22:40 - Google's Crystal Ball: What's Next? 
25:12 - The Last Mile: Where Agents Win 
27:42 - Mike's X-Factor: Pattern Matching

🎯 KEY TAKEAWAYS
✔️ "Everything is changing, nothing is changing" - Mike's 2026 theme 
✔️ Stop going on the internet - best advice for cutting through noise 
✔️ Private exclusives are "so 2025" - Compass has 10K listings, accept it and move forward 
✔️ Google tested full real estate search (dropped Zillow's stock 9%) 
✔️ The Holy Grail race: Zillow and Rocket want to own the entire transaction 
✔️ Compete where you can win - you're the last mile solution 
✔️ 50% of online leads go ignored - massive opportunity gap 
✔️ If someone calls you, pick up the phone (they've done everything to avoid calling)

🏠 ABOUT MIKE DELPRETTE
Mike DelPrete is an industry strategist, writer, consultant, and one of the most respected observers in real estate. His research and analysis literally moves markets—one of his articles dropped Zillow's stock 9% in a single day. He has an uncanny ability to see patterns before anyone else and connect dots from a distance. Mike's writing and insights are followed by industry leaders, investors, and agents worldwide.

🎤 ABOUT WENDY FORSYTHE
Executive Leader | Marketing Innovator | Author & Podcast Host
Wendy Forsythe is the Chief Marketing Officer of eXp Realty, one of the largest real estate brokerages globally with over 83,000 agents. With 25+ years of experience driving growth and brand transformation across real estate, she's recognized as a HousingWire 2025 Woman of Influence and appears on the 2025 Swanepoel Power 200 list.
​Wendy is the host of the X-Factor Marketing podcast and author of Leverage Your X-Factor: The 6-Step Framework to Scale Your Real Estate Business and Reclaim Your Life, a #1 new release on Amazon. A sought-after speaker and thought leader, she leads with authenticity, purpose, and a people-first approach to building what's next.

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

I wrote a book in 2025. And I almost didn't finish it—not because of time, but because I got stuck between 80% done and 100% perfect. In this episode, I'm pulling back the curtain on the entire process of writing Leverage Your X-Factor: the when, the how, the why, and the 6-part framework that helps agents scale smarter and avoid burnout.
Here's the truth: We're being pulled on both ends of a rope right now. AI has made everyone a "perfect marketer," so your uniqueness needs to shine brighter than ever. And the industry is in chaos—regulations, lawsuits, tough markets. Without a framework? You'll burn out.
This is the behind-the-scenes story you need to hear.

https://www.amazon.com/dp/B0GQK38L6P

📖 THE X-FACTOR FRAMEWORK
Focus • Action • Community • Technology • Operations • Resilience
A proven system to scale smarter, live better, and build businesses that last.

🎯 KEY TAKEAWAYS
✔️ Say your goals out loud to other people (accountability is everything)
✔️ Find a coach when you're doing something new
✔️ The writing process: 30 minutes/week, interview → record → transcribe → edit → repeat
✔️ Don't get stuck in the perfectionist trap between 80% and 100%
✔️ Your uniqueness matters more than ever in the AI era
✔️ Build a framework or you'll burn out

📚 GET THE BOOK: LEVERAGE YOUR X-FACTOR
All proceeds support eXp's Extend a Hand charity, which helps agents during disasters and medical crises.
Grab your copy here: https://www.amazon.com/dp/B0GQK38L6P

🎤 ABOUT WENDY FORSYTHE
Wendy Forsythe is the Chief Marketing Officer at eXp Realty and host of the X-Factor Marketing Podcast. With 30+ years in real estate, she's helped thousands of agents build sustainable, fulfilling businesses through personal branding, strategic marketing, and authentic leadership.
Named a 2024 HousingWire Marketing Leader and 2025 Woman of Influence.

SPECIAL THANKS
Noor Marzook (Book Editor)
Jenny Berger (Book Cover Design)
Mindy Grubb (Extend a Hand Executive Director)

#RealEstateMarketing #PersonalBranding #XFactorMarketing #BookWriting #AgentEmpowerment #eXpRealty #LeverageYourXFactor #RealEstatePodcast #MarketingStrategy #Entrepreneurship #WendyForsythe #ScaleYourBusiness #AvoidBurnout #RealEstateCoach
Mindy Grubb (Extend a Hand Executive Director)

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

No script. No filter. Just real talk about building a real estate business.
Gina Kirschenheiter from Real Housewives of Orange County sits down with me at Inman Connect NYC for a rapid-fire Q&A you won't want to miss. We skip the corporate speak and get straight to what actually matters: Does platform equal clients? How do you thrive in uncertainty? What wins with luxury clients?
Spoiler: This got honest fast.

WHAT YOU'LL LEARN:
✔️ Does having a celebrity platform make real estate easier? Gina has 1M+ followers. Here's the truth about platform vs. actual clients (it's not what you think).
✔️ What's Gina's real estate superpower? She only knows uncertainty—and why that's her competitive advantage.
✔️ What should agents focus on in 2026? My three predictions (mergers, lawsuits, uncertainty) and why RESET is my word for the year.
✔️ How do you win luxury listings? Why preparedness beats Chanel bags every single time.
✔️ What social media trends are working in 2026? Netflix-style listing videos, AI storytelling (like Glenda Baker's AI grandma), and why we need to "up the Annie."
✔️  How do you build a personal brand authentically? "Who you are IS your brand. Just start showing up and showing who you are."

TIMESTAMPS:
0:00 - Introduction: Rapid-Fire Q&A with Gina Kirschenheiter
0:22 - Where Are the Husbands? (New York Adventures)
2:06 - Gina's Favorite Podcast: Legally Brunette
2:50 - How Gina & Emily Simpson Batch Content
3:47 - Favorite Inman Panel: eXp CEO Leo Perea Killed It
5:17 - Why eXp Leadership Works (They're Actually Realtors)
6:33 - Wendy Needs a Hype Song (Help Us Out!)
8:30 - Wendy's 3 Predictions for 2026
9:52 - Wendy's Word for 2026: RESET
10:25 - What to Reset in Your Business Right Now
10:56 - Gina: I Only Know Uncertainty (It's a Superpower)
11:30 - If You Can Win in Uncertainty, You're in for the Long Haul
12:27 - Consistency: Doing the Job Over and Over
12:47 - Social Media Ideas for 2026
13:05 - Netflix-Style Listing Videos Trending
14:32 - Glenda Baker's AI Grandma Story (Mind-Blowing)
15:43 - Gina's Take on AI: Great Tool, But Creepy
17:24 - Wendy's Highest Sale & Overcoming Impostor Syndrome
18:42 - Starting in Your 20s: The Impostor Syndrome Challenge
20:00 - Win in Your Head Before You Win at the Kitchen Table
20:08 - Preparedness Over Chanel Bag (Always)
20:43 - Educate Yourself on How Money Works
21:22 - Building The Gated Group: What Surprised Gina
22:02 - Platform Doesn't Mean It's Easy
22:37 - Buyers and Sellers Aren't Just Lining Up
22:51 - Most Business Is Referral Business
23:24 - "I Get Those Listing Appointments (Platform Doesn't)"
24:15 - Personal Brand Revolution Question
24:45 - Who You Are IS Your Brand
25:28 - AI Has a Place, But Don't Replace Yourself
26:32 - Just Show Up and Show Who You Are

➡️ Connect With Wendy https://www.instagram.com/brandwendy
  / brandwendy

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Street credibility. Performance credibility. Referral credibility. The three things you need to get on real estate stages.
In this episode, Kendall Bonner breaks down the credibility gap that prevents agents from turning speaking opportunities into career-changing moments. She also shares the launch of two major projects: Climber (a free community that hit 700+ members in launch week) and Industry Speaks Academy (teaching aspiring speakers how to get on stages).
Plus: the hard conversation about women in leadership and why women need more sponsors, not just mentors.

WHAT YOU'LL LEARN:
✔️ The 3 credibilities you need to get on real estate stages (and why most speakers are missing 2 of them)
✔️ Why event organizers don't book speakers—they book TOPICS
✔️ The #1 mistake speakers make when sending samples (hint: podcasts don't count)
✔️ How to build performance credibility BEFORE you get on stage
✔️ Why "I can speak on anything" kills your opportunities
✔️ What Climber is and why 700+ agents joined in launch week
✔️ The difference between mentorship and sponsorship for women in leadership
✔️ Panel etiquette: why you should never look at the moderator when responding

KEY QUOTE:
"Don't chase likes and comments. The business happens in a DM. Social media isn't a strategy for business—it is a tool." — Kendall Bonner

➡️ Connect With Wendy
https://www.instagram.com/brandwendy

Are you exhausted by the real estate industry's toxic "hustle culture"? In this special deep-dive episode, we are pulling back the curtain on Wendy Forsythe’s brand new book, Leverage Your X-Factor: The 6-Step Framework to Scale Your Real Estate Business and Reclaim Your Life.

If you feel like you are working harder than ever but spinning your wheels, this episode is for you. We break down the proven 6-pillar X-Factor blueprint designed to help you step out of the frantic "Agent" role and into the empowered "CEO" mindset. Stop trying to mimic the competition and learn how to uncover your unique X-Factor to build an aligned, highly profitable, and sustainable business.

📚 GET THE BOOK: Grab your copy of Leverage Your X-Factor on Amazon today!
💛 Giving Back: All proceeds support eXtend a Hand, eXp Realty's official charitable foundation that supports agents and their families during times of medical emergencies, natural disasters, and crisis. 👉 Order Here

🔑 WHAT WE COVER IN THIS EPISODE:

• The Crisis of Clarity: Why being busy is not the same as being productive, and how to find your true "superpower".
• The 6-Pillar Framework: A breakdown of Focus, Action, Community, Technology, Operations, and Resilience.
• The AI Advantage: The critical difference between being "AI-Generated" (forgettable) and "AI-Enhanced" (unforgettable).
• Ditching the 12-Month Plan: Why annual business plans are dangerous and how 90-day sprint cycles create massive momentum.
• Resilience as a Strategy: Why protecting your energy and scheduling rest before business is the ultimate key to longevity.

🤝 CONNECT WITH WENDY:

• Instagram: @brandwendy
• Website: wendyforsythe.com
• Learn more about the charity: extendahandcharity.org

🔔 SUBSCRIBE to the channel for weekly strategies on mindset, storytelling, and building an unforgettable real estate brand that the market can't ignore!

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

She left a stable job when her kids were little with no master plan. Just passion, a good reputation, and a phone call to her husband. 13 years later, Katie Lance has helped thousands of real estate agents crack the code on social media — and just crossed $1 million in course sales on Kajabi. She breaks down the Focus 5 system she's been teaching for years that takes five minutes a day and actually moves the needle, why most agents are overthinking their content strategy, how to use AI without destroying the trust you've spent years building, and why "done is better than perfect" isn't just a cliché — it's the whole strategy.

➡️ Timestamps

0:00 Why real estate is still a relationship business — no matter what changes
2:10 The Focus 5 system: 5 minutes, 5 posts, meaningful comments
5:30 Why you have to create a lot of bad video before the good stuff comes
11:20 How to figure out which platform your clients are actually on
17:15 Katie's hot take on AI avatars and why trust is at an all-time low
33:00 Leaving Inman, betting on herself, and diving in before she was ready
41:20 Katie's X factor: making overwhelmed agents feel like they can actually do it

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/