WTF Did I Just Read? Tech Sales & Marketing Edition – Details, episodes & analysis

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WTF Did I Just Read? Tech Sales & Marketing Edition

wtfdidijustread

Business

Technology

Frequency: 1 episode/10d. Total Eps: 48

Dani Woolf, CEO at Audience 1st, Chris Roberts, CISO at Boom Supersonic, and Maria Graham, Director of Sales at Nuspire, are flipping the script on the worst marketing & sales messages in cybersecurity - once and for all. They’re lifting the rug of the CISOs email inbox, picking one poor marketing or sales message, and tearing it down. More importantly, they’re building it back up to provide an alternative approach that does work. They believe in open lines of communication. So, they’re coming on live every week so you can ask questions, validate your message, or get advice on how to connect with security practitioners.

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Apple Podcasts

🇬🇧 Great Britain - marketing
24/12/2024
#85
🇬🇧 Great Britain - marketing
23/12/2024
#51
🇨🇦 Canada - marketing
23/09/2024
#45

Spotify

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https://wtfdidijustread.com/
92 shares

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RSS feed quality

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Score global : 58%

Publication history

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48. Treating Security Practitioners Like China Dolls → Effective Customer Engagement

Episode 48

Wednesday, January 10, 2024 • Duration 57:57

In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering:

The challenges in accessing customer insights for marketing, strategies for effective sales discovery, and the importance of collaboration between sales and marketing teams. They highlight the need for a strategic approach in customer engagement and internal collaboration to ensure the creation of effective marketing content and efficient sales processes.

Key Takeaways:

Accessing Customer Insights: A major challenge for marketers is gaining access to customers post-sale to gather insights. This is crucial for creating relevant and resonant content. Sales teams sometimes hesitate to facilitate this access, fearing overburdening the customer.
Effective Sales Discovery: For sales professionals, effective discovery is key. This involves understanding customer needs and aligning them with product offerings. Marketers can assist by providing sales teams with the right questions to extract valuable insights during the discovery process.
Collaboration Between Sales and Marketing: The importance of collaboration and open communication between sales and marketing cannot be overstated. Sales teams need to understand the value of marketing’s role in creating content that resonates with customers and drives demand.
Realistic Expectations with Customers: Setting realistic expectations with customers, especially those who aren’t advocates, is essential. It's about understanding the customer's willingness to engage in post-sales activities like case studies or feedback sessions.
Handling Rejections for Customer Access: When faced with rejection from sales teams to access customers, it’s important to communicate the necessity of customer insights for content creation and to explore alternative ways to gather this information, such as attending industry events.
Horror Experiences with Vendor Requests: Excessive requests from vendors can be overwhelming for customers. A balance needs to be struck in how often and for what purposes customers are approached post-sale.

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Victim of a crappy marketing or sales message?

Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.

WTF Did I Just Read? Tech Sales & Marketing Edition – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

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RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

WTF Did I Just Read? Tech Sales & Marketing Edition – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Other1

Related Shows Based on Content Similarities