Explore every episode of the podcast Write Publish Market
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Episode 172: Instagram Grids for Effective Book and Business Marketing | 12 Nov 2024 | 00:30:52 | |
In this episode, Jodi interviews Ruthie Sterrett of The Consistency Corner. Ruthie offers Write Publish Market listeners practical advice on creating Instagram 9-grids and 3-grids to streamline content and messaging for busy entrepreneurs and business owners. Jodi and Ruthie both emphasize the importance of integrating mission, vision, and values into marketing efforts for business owners, particularly those writing books. The episode wraps up with tips on maintaining effective marketing strategies for book launches.
Time Stamps: 03:24 "Marketing isn't limited to social media." 08:55 Instagram 9-grid: Profile design for strategic storytelling. 11:22 Nine grids are not ideal for everyone. 13:52 Develop a writing routine with Ready Set Write. 19:10 Created 9-grid; added 3-grid for promotion. 19:44 Updating Instagram is easier than websites. 25:01 Ensure human touch in AI-driven content creation. 28:17 Great explainer, calm demeanor, similar to teacher.
Keywords:
Resources Mentioned: Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
About Our Guest: Ruthie Sterrett is the Founder and CEO of The Consistency Corner, a full service marketing agency that provides CMO level strategy and done-for-you implementation for CEOs ready to take off the marketing hat. With 15+ years of experience and wins like taking a $20M retail brand to $100M, Ruthie is uniquely qualified to help CEOs leverage marketing differently, and get back to leading their company and serving their clients. She is known for her optimistic and upbeat personality paired with a solution finding growth mindset. In her spare time, Ruthie loves cheering on the Purdue Boilermakers while raising her family in sunny Florida.
Website: https://www.theconsistencycorner.com/ Instagram: https://www.instagram.com/theconsistencycorner/ LinkedIn: https://www.linkedin.com/in/ruthie-sterrett/ Podcast: https://podcasts.apple.com/us/podcast/the-consistency-corner-instagram-alone-is-not/id1573435207
LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1iI4D8AbiownLORQXF4rCuJWB777Skrv-DidbClGy6fE/edit?usp=sharing
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| Episode 171: Self-Publishing: A Choose Your Own Adventure for Business Owners | 29 Oct 2024 | 00:09:30 | |
In this episode, Jodi uses the analogy of a "choose your own adventure" as it relates to self-publishing. Jodi highlights the numerous options and decisions business owners writing books face at each stage of the book process (writing, publishing, and marketing), emphasizing the importance of defining personal success and tailoring the process accordingly. She also offers practical advice on tasks that can be outsourced and encourages business owners to embrace the flexibility and control that self-publishing provides.
Time Stamps: 03:37 Consider hiring help or manage book project. 07:30 Self-publishing offers control and personalization for authors.
Keywords:
Resources Mentioned: Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1eurD8_eLS9DK1_JwHepER5NXW9l1sSdxYdNIE9ssOTs/edit?usp=sharing
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| Episode 162: Strategies to Navigate the Book Publishing Industry | 25 Jun 2024 | 00:39:30 | |
In this episode, Jodi is joined by literary agent and book author Lucinda Halpern. As they discuss Lucinda’s book, Get Signed, Jodi and Lucinda discuss critical elements of book launching, including emphasizing the supremacy of an email list over social media for marketing impact. They also talk about the merits of traditional versus self-publishing, the necessity of providing practical value in business books, and the essential mindset work involved in writing. Lucinda shares her journey from intending to self-publish to securing a traditional book deal, underlining the importance of networking, strategic planning, and evolving one’s career for long-term success.
Time Stamps: 00:00 Transitioned from marketing to successful literary agent. 03:47 Growing company, female CEO diversifies during pandemic. 09:00 Challenges of writing a book and business. 10:29 Shift to higher gear with traditional publishing. 15:18 Don't self-publish if you have potential. 18:34 Evolution of career through empathy and success. 22:15 Email list crucial for successful book launch. 24:01 Immediate incentives key for selling books online. 27:04 Book about getting published, being your own advocate. 31:10 Seek unique, reader-facing content for standing out. 35:25 Recommend "Buy Back Your Time" and time management. 38:43 Explore book publishing with the Author Entrepreneurs Lab.
Keywords: email list for book launch, book marketing strategies, pre-order incentives, frustrations in publishing industry, eliminating gatekeeping for authors, pitching a book, reader perspective for book writers, practical value in business books, traditional publishing vs self-publishing, importance of book distribution, evolution of book projects, writing mindset, vulnerability in book writing, perennial bestsellers, streamlining business processes, delegation for business owners, time auditing, right amount of people in business, self-promotion challenges, understanding traditional publishing, pivoting in publishing process, personal stories in books, end reader value, standing out in the book market, author website and social media, seeking expert help for authors, timing for writing a book, agent and editor interest, time management for entrepreneurs, entrepreneur book writing benefits, Lucinda Halpern literary agent
Resources Mentioned: Company of One by Paul Jarvis Free Time by Jenny Blake
About Our Guest: Lucinda Halpern is a literary agent with over 15 years experience, and the founder of Lucinda Literary, based in New York. Prior to founding her agency, she worked in the Publicity division of HarperCollins, where she assisted on the media campaign for Freakonomics among other New York Times bestsellers. She later worked as a marketing consultant for Gretchen Rubin (The Happiness Project), before launching her career as an agent. She has worked with all major publishers, including Penguin Random House, Simon & Schuster, Macmillan, Hachette, and Scholastic, and currently represents New York Times and internationally best-selling authors in the categories of business, personal growth, psychology, narrative nonfiction, and upmarket fiction. Her classes and coaching programs have been taught to hundreds of writers worldwide, and became the inspiration for Get Signed: Find an Agent, Land a Book Deal, and Become a Published Author (Hay House/Penguin Random House; February 2024). Learn more at getsignedbook.com or lucindaliterary.com and follow Lucinda Halpern on Instagram and Twitter.
GET SIGNED Free Book Bonuses Link: https://www.getsignedbook.com/bonuses/ Instagram: @ lucindaliterary and/or @ lucindahalpern Twitter: @ lucindaliterary and/or @ LucindaBlu Facebook: Lucinda Literary LinkedIn: Lucinda Literary and/or Lucinda Halpern
LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/14viB3W7vHgKMckjbse3Z1gByzXNKarW22Y92eE_DPAw/edit?usp=sharing
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| Episode 161: Maximize Book Sales with a Strategic Website | 18 Jun 2024 | 00:23:17 | |
In this episode of Write Publish Market, Jodi speaks with Pauline Wiles, an author turned website designer, about the role a strategically designed website plays in promoting abusiness owner’s book and business. Pauline emphasizes the importance of integrating the book into the main business website, refreshing the site during the book launch phase, and effectively using the website to support the book launch team. The conversarion highlights common mistakes business owner authors make, strategies to avoid them, and time-saving features to streamline the process.
Time Stamps: 04:43 Emphasize consistent branding and marketing techniques. 07:43 Incentivize book launch with secret website rewards. 12:13 Writing routine important for efficient book writing. 14:35 Leverage book page to drive business opportunities. 18:13 Create concise contact page for better interactions. 19:48 Pauline, thanks for the helpful website tips. 22:32 Listen to my podcast, join my mentorship.
Keywords:
Resources Mentioned: Are We Old Yet? by Gary Cole Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause by Becky Robinson Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
About Our Guest: Pauline Wiles (pronouns: she/her) is an author turned website designer, who helps authors and solopreneurs with books create modern websites for strong business results. Her strategic approach delivers a powerful marketing asset that builds authority, grows your audience, and sells your services and programs. British by birth, Pauline is now a contented resident of California, although she admits to an occasional yearning for afternoon tea and historic homes.
Website: https://www.paulinewiles.com/ Free training: 21 Ways I Spot Your DIY Website: https://www.paulinewiles.com/free
LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1rc6cpba12bqwulI21Zo-RYY76Z6HgSdqkUp_vn4qwP4/edit?usp=sharing
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| Episode 160: Create Impact in Business with Your Book | 11 Jun 2024 | 00:28:02 | |
In this episode, Jodi welcomes business strategist and author Amy Traugh to explore Amy’s book journey with The CEO Method. Amy shares insights on leveraging a launch team, the importance of human connections in marketing, and how her book has bolstered her business credibility. Amy also shares about unexpected tech issues with Amazon and the powerful impact of strategic networking.
Time Stamps: 00:00 Podcast for entrepreneurs on writing and publishing. 04:18 Easy for me, existing content, find support. 08:50 Writing a book adds authority and credibility. 10:13 Preparing for book launch involves backend work. 14:03 Develop a productive writing routine with guidance. 15:44 Tracking states reached through book distribution visually. 19:24 Reaching event hosts for swag provides ROI. 23:08 Expand reach, engage with book launch team. 27:17 Thanks for listening.
Keywords: client acquisition strategy, vanity metrics, business intent, accountability, book launch team, engagement generation, asking for help, public sharing, Amazon woes, mutually beneficial relationships, business networking, What's In It for Them book, Joe Polish, Write Publish Market podcast, entrepreneur book writing, Amy Traugh, business strategist, CEO method, sales plateau, bestseller book, data-driven decisions, profitable business, Big Idea to Bestseller, Jay Kheper, credibility establishment, warm client introductions, referral power, book launch challenges, marketing tool, lead magnet
Resources Mentioned: What’s in it for Them? by Joe Polish
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
About Our Guest: Amy Traugh is a business strategist, author, and the host of the top 2.5% ranked podcast, The Motivated CEO.
She helps service providers, generate the consistent sales they want so that they can create the impact they desire, without sacrificing their two most valuable assets, time and energy through her signature CEO Framework.
www.amytraugh.com
Grab a FREE copy of The CEO Method: An Entrepreneur's Guide to Business Success at https://amytraugh.com/freebook
LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1HFQV-pw2O42YSrtUQeBVXEy-vMlOou-el1ge5_39WGc/edit?usp=sharing
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| Episode 159: Navigating Book Publicity in 2024 | 04 Jun 2024 | 00:26:53 | |
In this episode of the Write Publish Market podcast, host Jodi Brandon interviews Leah Paulos, founder of Press Shop PR and Book Publicity School, about the evolving landscape of book publicity in 2024. Leah shares valuable insights on the differences between marketing and publicity, strategies for effectively promoting a book, and the importance of being both strategic and adaptable in today's media environment. Listeners will gain practical advice for cutting through the noise and successfully launching their nonfiction books, regardless of their publishing path.
Time Stamps: 00:00 Entrepreneur-focused podcast, featuring writing and publishing tips. 04:53 Strategic targeting, avoiding overwhelm, focusing on bandwidth. 06:45 Traditional publishing requires authors to be active. 12:37 Adapting to diverse formats to reach readers. 15:53 Study recent successful books for strategic guidance. 18:18 Clear goal alignment essential for successful campaigns. 21:59 Crafting concise, compelling pitches for books. 26:08 Grateful for listening.
Keywords: book publicity, book marketing, publishing industry, self-publishing, hybrid publishing, traditional publishing, PR campaigns, media attention, book sales, audience engagement, book promotion, author branding, social media marketing, book launch strategies, author promotion, media coverage, book distribution, publishing timeline, book events, author platforms, book sales goals, publishing goals, author experiences, publicity strategies, nonfiction writers, promotional work, audience demographics, book reviewers, podcast interviews, book advertising
Resources Mentioned: Foreign Agents by Casey Michel Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
About Our Guest: Leah Paulos, the Founder of Press Shop PR and Book Publicity School, has worked at the intersection of books and media for over 20 years. Twice named a top PR firm by the Observer, Press Shop has worked on a wide range of titles, including MARCH by Rep. John Lewis, ON TYRANNY by Timothy Snyder, and on books by Ruth Bader Ginsburg, Neil deGrasse Tyson, James Kirchick, and Pulitzer-finalists Samuel Freedman and Louise Aronson. Leah began her career as a magazine editor at Condé Nast, then worked as a freelance writer for dozens of national magazines before moving into book publicity in 2006 and launching Press Shop in 2012. She graduated from Cornell University in 1998, and lives in Brooklyn with her husband and 2 boys.
Press Shop PR: https://www.pressshoppr.com/ Book Publicity School: https://www.bookpublicityschool.com/ Linkedin: https://www.linkedin.com/company/press-shop-pr/ Facebook: https://www.facebook.com/PressShopPR and: https://www.facebook.com/people/Book-Publicity-School/100090936998502/ Twitter: https://twitter.com/PressShopPR
LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1f3Rmb0yC8mC4YUIY8_3fb-nXNZCFg7GMfkdCA8CyPuM/edit?usp=sharing
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| Episode 158: Cultivate a Compelling Author Brand | 28 May 2024 | 00:25:48 | |
In this episode of Write Publish Market, host Jodi Brandon is joined by Heidi Yarger, founder of Spitfiregirl, to dive deep into the nuances of book marketing and building a personal brand. They discuss the strategic importance of starting the marketing journey early (ideally six months before a book launch), incorporating an author’s personal stories, and establishing thought leadership to engage the audience effectively. Additionally, they discuss the use of artificial intelligence in enhancing content creation and marketing strategies for authors.
Time Stamps: 00:00 Clients should start planning six months ahead. 05:23 Utilize speaking engagements to support business growth. 06:32 Brand yourself and your book strategically. 11:39 Author discusses editing book framework for more appeal. 14:00 Navigating book promotion requires strategic persistence and resilience. 17:26 Maya finds using chat GPT for quotes smart. 20:21 Use paid GPT for targeted DIY prompts. 25:03 Listen to the podcast and join membership.
Keywords: artificial intelligence in publishing, content pillars, DIY authors, social media content creation, book marketing strategies, Likable Badass book, Permission to Speak book, book launch strategy, author's writing process, press features, speaking engagements, book promotion ads, complex nonfiction promotion, Write Publish Market Podcast, Heidi Yarger, Spitfire Girl agency, personal brand marketing, nonfiction book marketing, author thought leadership, women authors, social media communication for authors, writing routine challenge, AJ Harper, Write a Must Read book, nonfiction writing, book framework design, engaging social media topics, vulnerability in writing
Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Write a Must Read by AJ Harper Likeable Badass by Alison Frigale Permission to Speak by Samara Bay
About Our Guest: Heidi Yarger is founder & creative director of Spitfiregirl, an award-winning agency for visionaries, leaders and doers ready to take the next step. Using brand strategy and thoughtful design, Heidi & her team help authors go beyond traditional book marketing to help them show up and show out online - creating a personal brand that will serve you before, and long after your book launch.
Website: https://spitfiregirldesign.com Instagram: https://www.instagram.com/thespitfiregirl Linkedin: https://www.linkedin.com/in/heidiyarger/ Pinterest: https://www.pinterest.com/thespitfiregirl/
LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1IlOBkT4M-TDJzy-Gxhf8vuulzsI4oE9XAAsDBopvsJE/edit?usp=sharing
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| Episode 157: Transform Your Book Marketing Strategy with Podcast Tours | 21 May 2024 | 00:37:12 | |
| Episode 156: Find the Right Editor for Your Nonfiction Book | 14 May 2024 | 00:34:12 | |
In this episode, host Jodi Brandon and guest Ellen Polk detail the intricacies of choosing the right editor for your book, emphasizing the importance of communication, compatibility, and editorial processes. They discuss different types of editors/editing services and how authors can tailor their questions to find the best match for their particular project's needs. The episode provides valuable insights and practical tips for entrepreneurs looking to refine their manuscripts and enhance their impact through effective collaboration with the right editorial partner.
Time Stamps: 00:00 Ellen Polk helps women write impactful books. 04:57 Editors consider sentence relevance, value, and proofreading. 09:05 Guide created based on author concerns and experience. 11:46 Connecting with authors cultivates successful author-editor relationships. 13:09 Communicate book's goal to editor for alignment. 17:28 Editors collaborate with authors to improve manuscripts. 22:19 Qualifications and experience are crucial for editors. 26:29 Communication style and compatibility in working relationship. 29:52 Comprehensive guide offers valuable insight for writers. 31:27 Fan of author impressed by writing skills. 34:01 Show notes, see you inside the lab.
Keywords: vulnerability, trust, mindset, power imbalances, industry expert, partnership, safe space, writing routine, ready set write challenge, business owners, editors, editing process, revisions phase, developmental editing, coaching, writing, publishing, marketing books, entrepreneurs, Jodi Brandon, Ellen Polk, nonfiction books, line editing, stylistic editing, copy editing, proofreading, communication style, feedback, mentorship, Author Entrepreneurs Lab
Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Tough Titties by Laura Belgrave
About Our Guest: Ellen Polk is the founder of Sage House Editorial, a business dedicated to helping ambitious, mission-driven women transform their expertise, experience, and insights into powerful nonfiction books that allow them to amplify their impact, inspire action, grow their businesses, create new opportunities, and position themselves as a go-to in their industry.
Through end-to-end editorial support and 1:1 creative consulting, Ellen is committed to helping women take their big ideas from bucket list to bookshelf and become modern authors.
Website: www.sagehouseeditorial.com Instagram: @sagehouseeditorial LinkedIn: Ellen Marker-Polk Author's Guide to Hiring an Editor: www.sagehouseeditorial.com/hire-an-editor
LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1SZWFXJVGPWbDrqth4ALBgvU03Fv41cAj9nX8f6tkDhc/edit?usp=sharing
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| Episode 155: Leverage Book Writing for Business Growth and Success | 07 May 2024 | 00:22:01 | |
In Episode 155, host Jodi Brandon chats with guest Angel Myers, a licensed marriage and family therapist and seasoned author. They delve into Angel's journey of writing her book, Every Day I Do: How to Rewrite Your Vows After an Affair, discussing the inspirations behind it and the challenges she faced, including her initial hesitancy about entering the publishing world. The conversation also explores how Angel uses her book in her professional practice and her unexpected passion for writing fiction, revealing her ongoing projects and future aspirations in romance writing.
Time Stamps: 00:00 Angel Myers: Therapist, author, trainer, and parent. 03:30 Author considers writing a book to help clients. 08:39 Readers found relatability in following one couple. 11:46 Resource for families and couples in various settings. 15:19 Delegate to experts, utilize editing software early. Period. 18:34 Self-help book by entertainment journalist is inspiring. 21:16 Join my mentorship membership for book publishers.
Keywords: book publishing, entrepreneur, writing a book, marriage therapy, podcast, self-help books, relationship advice, affair recovery, fiction writing, book marketing, author experience, writing process, editing a book, book launch, reader feedback, therapy practices, romance fiction, relationship counseling, publishing strategies, business growth, editorial advice, market research, storytelling, creative writing, educational resources, couple therapy, authorship, book sales, personal development, audience engagement
Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Dear Alpha Female: How to Attract the Love You Deserve by Crystal Jordan
About Our Guest: Angel Myers is a Licensed Marriage and Family Therapist with over 15 years experience in behavioral health care with a record of service excellence in helping numerous couples resolve the areas of distress in their marriage and relationship. She is the author of Everyday I Do: How to Rewrite Your Vows after an Affair, which is an affair recovery book with an accompanying journal and also lead trainer for the Every Day I Do program serving other practices and organizations which help couples. She's also a fiction writer currently working on a romance/ women's fiction called The Wedding Therapist due in early Spring. Where she's not writing and training she is behind the scenes parenting her two beloved children 16 and 14 Vivian and Uriah. Lastly, with the remaining hours of her week she finds any opportunity to engage in self-care with her favorite hobbies including ballroom dancing.
www.everydayido.com www.angelmarriageandfamily.com
LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1gZtXo85-MSaDyBFKzm30neTQgCXQ-A8CHmwkTM8zt9c/edit?usp=sharing
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| Episode 154: Your Audiobook: Best Practices and Expert Tips | 30 Apr 2024 | 00:31:42 | |
Time Stamps: 00:00 Embracing your own voice, overcoming self-consciousness. 06:13 Writing style, narration, and marketing your book. 08:09 Authors should narrate their own books for interpretation. 12:02 Essential factors for effective audiobook narration. 14:19 Need to stop rushing, remove guesswork. Appreciate it. 17:02 Include program info, stay in your lane. 20:41 Differentiate marketing strategies for book distribution wisely. 23:43 Personalized coaching brings out the best narration. 27:11 Including audiobooks allows for more inclusive learning. 29:56 Compelling story, author can be a narrator. Keywords: write publish market podcast, Robert Lane, audio post-editing, audiobooks production, revenue for book formats, consuming audiobooks, audiobook narration, nonfiction authors, Your Book Your Voice, publishing on Audible, author brand, mindset exercises, hiring professional narrators, AI narration, audio file uploading service, book sales on Amazon, audiobook distribution strategy, recording quality, brand identity, human voice narration, technical narration aspects, equipment setup guidance, editing services for audiobooks
Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
About Our Guest: Robert A. Lane is an Audiobook Coach & Producer as well as an inspirational speaker. He spent 30+ years working in the entertainment industry in various facets including on & off camera, post production and corporate management. Fourteen of those years were spent at 20th Century Fox, working on the studio lot in L.A. as their Feature Project Manager. He also has over 20 years of experience as a re-recording mixer, sound designer and music composer for many films, tv shows and industrial videos. After leaving the entertainment world in 2020, Robert founded Robert Lane Coaching and created the “Your Book Your Voice” audiobook coaching program, which helps published nonfiction authors record, narrate and publish their audiobook on Audible, Amazon & Apple Books in six-weeks. Robert is also a best-selling author with his book “Lights Action You!” as well as an award-winning filmmaker. He resides in Sedona, Arizona.
Website - https://www.robertlanecoaching.com Instagram - https://www.instagram.com/robertlanecoaching YouTube - https://bit.ly/RobertLaneCoachingYouTube Your Book Your Voice Podcast (live) - https://bit.ly/yourbookyourvoicepodcast LinkedIn - https://www.linkedin.com/in/robert-a-lane Facebook - https://www.facebook.com/robertlanecoaching “Lights, Action, YOU!” (Book on Amazon) - https://amzn.to/3Ly833t
LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1LGxAHe9kRjV7elEf6Rtbd48HEABRwebV0zhMCrSafos/edit?usp=sharing
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| Episode 153: Email Marketing Strategy for Business Owners Writing Books | 23 Apr 2024 | 00:26:37 | |
Today Jodi is joined by Latasha Doyle, the virtuoso behind Uncanny Content and Uncanny Unedited. They discuss the world of email marketing, funnels, and how they can effortlessly integrate with the lifecycle of your book. Latasha is a seasoned copywriter and marketing strategist, and she explains how your book is an extensive marketing tool that works both top and bottom of the funnel. Jodi and Latasha explore how email marketing can substantially increase your odds of conversion, and why owning your email list is paramount in the ever-changing landscape of social media. Latasha also shares her insights on the evolution of book marketing in the face of an increasingly digital and self-publishing environment, including tapping into book influencer culture, maintaining brand alignment between your business and your author persona, and the critical realization and understanding that your book is a continual part of your product suite.
Time Stamps: 03:18 Use book or chapter to attract customers. 09:02 Leverage networks for effective book promotion. 13:44 Podcast offers writing challenge for productive business owners. 22:40 Leverage book in marketing and advertising effectively. 23:52 Author wants control over time and promotion.
Keywords: Entrepreneur, Writing a Book, Book Publishing, Podcast, Marketing, Content and Copy Agency, Romance Books, Paranormal Fantasy, Email Marketing, Marketing Strategies, Self-Published Works, Fiction Writers, Book Marketing Partner, Marketing Strategist, Content Marketing, Business Growth, Nonfiction Authors, Book Launch, Speaking Engagements, Consulting, Traditional Publishing, Self-Publishing, Hybrid Publishing, Intellectual Property, Book Tours, Advanced Reader Copies, Social Media, Influencer Marketing, Bookstagram, Book Talk
Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
About Our Guest: Latasha Doyle owns Uncanny Content, a full-service content and copy agency. She and her team bonded over a love of books — mostly romance and paranormal fantasy — that led them to create a new branch of the business: Uncanny Unedited. Today, Uncanny Unedited serves fiction writers with marketing strategies that help them stand out, sell more of their self-published works, and build a following of rabid fans.
uncannycontent.co uncannycontent.co/strategy-intensives
LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/14pwZSqf22JHwe46NO4PO-ymPXWqg6AAYU_rBSJ9nQ8A/edit?usp=sharing
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| Episode 170: Sales Multipliers + Your Book | 22 Oct 2024 | 00:09:17 | |
In this episode, Jodi explores the concept of sales multipliers and how they can significantly boost the effectiveness of your book within your business ecosystem. She explains various strategies such as upsells, downsells, order bumps, and tripwires, all aimed at increasing the overall value of each transaction and ensuring your book serves its role in growing your business. Jodi also provides practical examples and insights to help business owners integrate these techniques to maximize both customer loyalty and revenue.
Time Stamps: 03:15 Add-ons, gamification, tiered pricing, book club programs. 06:50 Use sales multipliers to boost loyalty, spend.
Keywords:
Resources Mentioned: Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1Km0elh78zBVoqHfIADpkLbvBByQhbZKfqor6Py4SFqE/edit?usp=sharing | |||
| Episode 152: The Role of Capacity for Business Owners Writing Books | 16 Apr 2024 | 00:37:42 | |
In this episode, Jodi, with guests Ginny Krauss and Elli Runkles of Supported CEO, explore the concept of capacity for business owners, particularly when it comes to book writing. Jodi, Ginny, and Elli discuss what it really means to manage your time, energy, and headspace while running a business. Ginny and Elli get real about bouncing back from burnout and share how to tell if you're taking on too much (and what to do about it).
Time Stamps: 36:56 Discover more on book publishing - join!
Keywords:
Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
About Our Guests: Ginny Krauss & Elli Runkles are marketers turned alignment coaches and Co-Founders of Supported CEO. Their mission is to help busy entrepreneurs thrive in both life and business without burning out, by becoming more supported versions of themselves. Ginny & Elli have 15+ years of entrepreneurial experience both having previous businesses prior to coming together to co-found Supported CEO in 2023. They are both Americans who have had the unique experience of living abroad for over a decade, Ginny lives in Germany and Elli lives in Portugal. They also are the hosts of the Supported CEO podcast!
Learn how to 2x your capacity with our 20 minute free training: www.supportedceo.com/capacity
Listen to the Supported CEO podcast: https://podcasts.apple.com/gb/podcast/supported-ceo-podcast/id1696108460
Connect with us on Instagram: www.instagram.com/supported_ceo
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1VCEDj0AXgFuch7EYjW8xsfdx79zaF3kfVTzy0U36JfM/edit?usp=sharing
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| Episode 151: Use Your Book to Build Your Dream Life | 09 Apr 2024 | 00:24:22 | |
In this episode of the Write Publish Market podcast, host Jodi Brandon sits down with guest Sharon Leger to discuss her book journey. Sharon, a former teacher turned life coach for busy moms, shares her experience of writing, publishing, and marketing a book to help moms create lives they are obsessed with. She talks about the evolution of her book project, the challenges she faced during the process, and how she's using her book to engage with her audience and inspire other moms. Sharon also gives valuable advice to business owners considering writing a book and shares some reading recommendations. Join us as we delve into Sharon's insightful journey and learn from her experience in the book publishing world. Time Stamps:
Keywords:
Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
About Our Guest: Sharon Leger is a former elementary school teacher who ditched the chaos of the classroom to become a life coach for busy moms. Her ultimate goal is to help moms create lives they are obsessed with.
Website: https://sharonlegercoaching.com/ Instagram: https://www.instagram.com/sharonlegercoaching/
LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1s7VO1ZVU4mmGnt1tLLIRMJUu97SSB6mIM4zKZP28HfY/edit?usp=sharing
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| Episode 150: Hybrid Publishing: Bridging the Gap between Traditional and Self-Publishing | 02 Apr 2024 | 00:22:40 | |
In this episode of Write Publish Market, host Jodi Brandon sits down with Katie Zeliger, founder of Marakee Press, a hybrid publishing company. Katie shares her inspiring journey of supporting first-time authors in getting their books from the first draft to distribution. She talks about her experience working as a mental health advocate and counselor, and how it has influenced the high-touch services her company provides to authors. Katie also sheds light on the world of hybrid publishing, distinguishing it from vanity publishing and highlighting its benefits for authors who may not fit into traditional publishing and are overwhelmed by self-publishing options. Jodi and Katie discuss the importance of researching and finding the right fit in hybrid publishing, and Katie gives valuable advice for local and regional authors looking to build relationships with their community and local stores. Finally, Katie shares a book recommendation, offering a glimpse into her current read. Tune in to this insightful episode to gain a deeper understanding of hybrid publishing and its potential for authors seeking to bring their books to life. Time Stamps:
Keywords: book publishing, entrepreneur, writing, author, publishing industry, hybrid publisher, Meraki Press, first-time authors, traditional publishing, self-publishing, self-publishing options, predatory press, vanity publishing, hybrid standards, IBPA, Independent Book Publishing Association, book creation, ghostwriting, developmental edits, marketing strategies, local authors, regional authors, bookstore relationships, local stores, distribution, quality publishing, genre, traditional publishing contract
Resources Mentioned: IBPA Hybrid Publisher Criteria: https://www.ibpa-online.org/page/hybridpublisher IBPA Industry Standards Checklist: https://www.ibpa-online.org/page/standardschecklist The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
About Our Guest: Katie Zeliger (zel-eh-ger) is a hybrid publisher in central western Pennsylvania. She began Meraki Press three years ago as a means to support first time authors on their journey from first draft to distribution. Katie has a background as a humanitarian aid worker and mental health advocate and counselor, which she uses to better serve their authors, allowing them a uniquely high-touch service. Katie is recently married and loves spending her days sipping lattes, reading and writing.
website: www.merakipress.org instagram: @merakipress_design free ebook "A Quick Guide to Publishing" www.merakipress.org/freebie
LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/12fNXDhlDXxyFD4S68hIIJcXGULq48UYQP_JU4JxIKnU/edit?usp=sharing
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| Episode 149: 5 Book Publishing Myths BUSTED | 26 Mar 2024 | 00:11:31 | |
In this episode of Write Publish Market, host Jodi Brandon busts common myths about book publishing, debunking misconceptions and setting the record straight. From traditional publishing deals to bestseller lists and ghostwriting, listeners gain valuable insights into the reality of the publishing world. With Jodi's expertise and straightforward approach, this episode offers invaluable guidance for entrepreneurs navigating the book publishing journey.
Time Stamps: 00:00 Book sales don't make money for businesses. 05:29 Consider launch timing around relevant awareness months. 09:26 Valuing time and effort, creating without cheating. 10:45 Book publishing podcast, join author entrepreneurs lab.
Keywords: entrepreneur, writing a book, book publishing, marketing, myths, traditional publishing, book marketing, publicity, media opportunities, author, hybrid publishing, self-publishing, royalty checks, lead generation, speaking fee, book sales, launch timing, book launch, business plan, organization, holiday promo, financial literacy, bestseller lists, vanity metrics, ghostwriter, repurposed content, YouTube transcripts, podcast transcripts, email marketing, path to publication, business owners writing books, CEOs writing books, entrepreneurs writing books, book writing for entrepreneurs, book writing for business owners, book writing for CEOs, Ready Set Write challenge
Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1iYvCsOwplIwZtM7hde-Lk5vZhmZl0SIE0qL-Z7v3Tk8/edit?usp=sharing
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| Episode 148: Email Marketing for Book-Writing Business Owners | 19 Mar 2024 | 00:29:55 | |
In this episode, host Jodi Brandon and email marketing expert Bev Feldman dive into the nuances of crafting effective email marketing strategies for book writers and entrepreneurs. They stress the importance of regular reviews, personalized funnels, and the pitfalls of "set it and forget it" email sequences, sharing insights to enhance engagement and avoid overwhelming subscribers. The episode wraps up with Jodi promoting her mentorship membership and Bev's book recommendations, highlighting their personal reading habits and adjustments to make room for reading in their busy lives.
Time Stamps: 00:00 Bev Feldman: Jewelry designer turned tech consultant. 04:50 Balancing focus between business and book marketing. 07:53 Advise clients allowing email opt-outs for marketing. 10:41 Segment people based on purchase behaviors for marketing. 13:28 Filter out automated sequence for newsletter segment. 17:55 Recommend welcome onboarding sequence to build rapport. 21:05 Advice on email management and business strategy. 25:55 Reading three books, including new library books. 28:10 Reworked morning routine for reading, coffee, kids.
Keywords: Bev Feldman, Jodi Brandon, email marketing, reading habits, open rates, click through rates, email engagement, email sequences, business planning, email performance analysis, desktop and mobile testing, overwhelmed funnels, follow-up emails, email marketing sequence, automated welcome sequence, autoresponders, book updates, book publishing, ConvertKit consulting, email automation, book launch marketing, email segmentation, client status, newsletter deliverability, business owners writing books, CEOs writing books, entrepreneurs writing books, book writing for business owners, book writing for CEOs, book writing for entrepreneurs
Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Rouge by Mona Awad
About Our Guest: Bev Feldman is a jewelry designer turned tech nerd at Your Personal Tech Fairy. As an email marketing consultant specializing in ConvertKit, Bev provides personalized strategies for established coaches, consultants, and service providers who want to automate their email marketing but are feeling done with one-size-fits-all advice that doesn't take into account your business model, your list size, what you sell, and how you want to show up. Bev's expertise lies in thinking big while paying attention to the tiny details - with a dash of magic - that allow you to send the right emails to the right subscribers. When she's not playing around in ConvertKit, Bev's either playing the piano, wrangling her two kids, or reading a book or two of the analog variety.
https://yourpersonaltechfairy.com/publish
LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1pkBUH28QeUFr99uBvdC6wbrl6n8qhhr1WBgNAKRisKk/edit?usp=sharing
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| Episode 147: Your Book Is an Investment in Your Business | 12 Mar 2024 | 00:07:58 | |
In this episode, host Jodi Brandon takes us through the importance of seeing your book as an investment in your business, not just a creative endeavor or a bucket list item. She emphasizes the significant time and financial investment required for self-publishing or hybrid publishing and the need to consider both tangible and intangible ways to earn back that investment. Jodi also discusses the myths around traditional book publishing deals and the importance of defining your metric for success and aligning your goals with your book's role in your business. Tune in to gain valuable insights into treating your book as an investment and positioning it to best serve your business.
Time Stamps: 00:00 Podcast for entrepreneurs: writing, publishing, marketing books. 03:44 Establish writing routine to enhance productivity. Visit jodybrandeneeditorial.com/readyset. 07:13 Podcast episode gratitude and author entrepreneurs Lab
Keywords: book publishing, entrepreneur, writing, business growth, investment, creative endeavor, bucket list, self-publishing, hybrid publishing, service providers, editing, royalties, advance, traditional publishing, marketing plan, bestseller, vanity metrics, readers, courses, coaching, masterminds, tools, programs, mentorship, membership, author entrepreneurs Lab, education, resources, co-writing, book world, business owners writing books, entrepreneurs writing books, CEOs writing books, book writing for entrepreneurs, book writing for business owners, book writing for CEOs
Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1izTQKrr2mjhr9ppOhYc3wxBEBHFlWWZnXwIjKgZjZ2Q/edit?usp=sharing
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| Episode 146: The 4 Cs of Consistent Writing | 05 Mar 2024 | 00:29:54 | |
Episode 146
In episode 146, host Jodi Brandon welcomes YA author and life coach Isabel Sterling to explore the four Cs of consistent writing (create a realistic writing plan, commit to believing your plan is good enough, cultivate excitement for your writing session, and celebrate every single win), providing listeners with a blueprint for establishing and maintaining a realistic and rewarding writing routine. They delve into adjusting writing plans to fit personal circumstances, overcoming creative blocks, and the psychological benefits of celebrating small victories.
Time Stamps: 00:00 Consistent writing schedule varies for different people. 04:09 Many people procrastinate despite making elaborate plans. 09:26 Planning time wisely is key for productivity. 13:07 Identify creative blocks to improve your writing. 15:40 Develop a writing routine for efficient book writing. 19:43 Teach brain by appealing to its motivators. 22:38 Track and celebrate progress in writing sessions. 24:54 Tracking data reveals realistic writing time expectations. 29:12 Join Author-Entrepreneurs Lab mentorship program for book publishing support.
Keywords: Jodi Brandon, Isabel Sterling, publishing process, author burnout, writing consistency, realistic writing plan, writing schedule, non-negotiable commitments, benefits of reading YA, book writing mentorship, writing time comparison, writing mindset, productive writing increments, setting writing goals, emotional impact on writing, overcoming writing insecurities, creative process obstacles, creative blocks, self-kindness in writing, journaling for writers, tangible writing goals, celebrating writing milestones, rewiring brain for writing, tracking writing progress, four C's of consistent writing, Ready Set Write challenge, book writing for business owners, business owners writing books, CEOs writing books, entrepreneurs writing books, book writing for entrepreneurs, book writing for CEOs
Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
About Our Guest: Isabel Sterling is a master coach, foster mom, and author of These Witches Don’t Burn, This Coven Won’t Break, and The Coldest Touch. She lives with her spouse, foster kiddo, and fur-babies in Central New York, where the winters are frigid, the summers are too hot, and autumn is perfect.
www.instagram.com/isa_sterling www.IsabelSterling.com/courses (this has my Write Consistently course, which teaches the 4 Cs in more detail)
LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1HV2kYcrSeRU-AymsYPDP3JJ9njqA9kUFPBFVy-dBPWY/edit?usp=sharing
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| Episode 145: Business Owners' 2024 Guide to Book Publishing Paths | 27 Feb 2024 | 00:12:05 | |
In this episode, Jodi explains the various paths to book publication available to entrepreneurs this year. Jodi discusses the evolution of traditional publishing, the rise of self-publishing, and the emergence of hybrid publishing, and e emphasizes the importance of understanding your goals, timeline, and business needs to determine the best publishing path for you. Join us as we explore the pros and cons of each route and the crucial factors to consider when deciding the right path for your book and business. Tune in to gain valuable insights to help propel your book writing, publishing, and marketing success in 2024 and beyond!
Time Stamps:
Keywords:
Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
LINK TO FULL EPISODE RAW TRANSCRIPT: https://docs.google.com/document/d/1DwyoiSJgG9oPWAygCiuudXKwpV9iWJUBk5TlT02lguw/edit?usp=drive_link
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| Episode 144: Repurpose Your Book Content to Amplify Your Message | 20 Feb 2024 | 00:22:53 | |
In this episode, Jodi is joined by guest Brit Bozik, a content specialist, to explore the powerful world of content repurposing. They discuss the misconceptions around content creation and repurposing, and how to effectively reach and engage your audience. Brit shares her repurposing formula and practical tips for turning one piece of content into multiple touch points across different platforms. Jodi and Brit delve into how book authors can leverage content repurposing to amplify their book's message and engage with their audience. The episode ends with a reading recommendation, providing valuable insights into content repurposing and engaging book marketing strategies.
Time Stamps: 05:24 Content repurposing maximizes reach, engagement, and consistency. 09:30 Content strategy involves creation, audience, and repurposing. 11:02 Repurposing formula: break, themes, content types, socials. 16:05 Business owners have an advantage writing books. 16:52 YouTube blooper video still resonates with fans. 22:07 Subscribe to author entrepreneurs lab for more
Keywords:
Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Content Repurposing Formula: https://thatcreativegirl.myflodesk.com/repurpose-formula Venn diagram graphic: https://drive.google.com/file/d/1TW7eCcehTCj1Oamgo1IbFgUiSMphrKU9/view?usp=drive_link
About Our Guest: Brit Bozik, a content specialist supporting podcasters, speakers, authors and coaches who feel stuck and overwhelmed with content creation. Unlike traditional content managers, my expertise lies in repurposing your existing content to amplify your message, strengthen your leadership, and elevate your online brand.
With my Content Power Up signature offer and Repurposing Formula, I combine strategy, creativity, and design to help you establish authority within your niche and accelerate your business growth.
https://www.thatcreativegirl.com/ig-links/ https://www.instagram.com/thatcreativegirl.brit Freebie - https://thatcreativegirl.myflodesk.com/repurpose-formula
LINK TO FULL RAW EPISODE TRANSCRIPT:
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| Episode 143: Think Beyond the Book Launch | 12 Feb 2024 | 00:08:26 | |
In this episode, Jodi explores the long-term strategies for marketing your book beyond the launch day. Jodi shares important insights on how to integrate your book into your business ecosystem, emphasizing serving over selling. Learn how to position your book as an evergreen marketing tool and discover the key phases of book marketing. Join us and gain valuable tips to ensure your book's long-term success. Keep writing, keep marketing, and think beyond the launch. Keywords:
Resources Mentioned:
LINK TO FULL RAW EPIOSDE TRANSCRIPT: https://docs.google.com/document/d/1DdiwVZ7y5THplRr6-TZi_7H5T3XVdkX7M7h4bi9X32c/edit?usp=drive_link | |||
| Episode 169: Confidence from Vision to Print Book | 15 Oct 2024 | 00:38:28 | |
In this episode, Jodi interviews Chantelle Andercastle about her book journey. Chantelle shares her insights on making aligned decisions and the importance of hiring out tasks outside of one's expertise. Jodi and Chantelle discuss Chantelle’s unique approach to creating a print-only, visually engaging book series intended to serve as a practical “business binder” for entrepreneurs. They also discuss the benefits of handwriting notes for deeper cognitive engagement and provide tips for navigating the self-publishing process, particularly noting the value of clear documentation and thoughtful design.
Time Stamps: 00:00 Podcast for entrepreneurs on writing, publishing, marketing books. 03:19 Going deeper led me to write book. 08:40 Series of books create a comprehensive business binder. 12:32 Balancing visual creativity with informative content creation. 14:07 Visuals engage differently; aesthetics motivate writing. 17:44 Self-publishing struggles without adequate support and budget. 22:25 Book aids in business calls, enhancing strategy discussions. 25:40 Offer simplified services, not whole design packages. 27:02 Align decisions with your values, despite popularity. 29:36 Recursiveness in business improves through clear documentation. 33:15 Book on brain memory processes, slightly complex.
Keywords: Hiring out non-strength tasks, Aligned decision-making, Print-only book, Business binder, Decision overwhelm, ISBN publishing logistics, Handwriting vs. typing, Business strategy documentation, Visual book design, Engaging educational content, One-on-one reader interaction, Book series for business owners, Personal values in business, Brand voice development, Time boxing techniques, Memory improvement books, Reading habits, Book review importance, Self-publishing challenges, Traditional vs. self-publishing, Productivity in writing, Author Entrepreneurs Lab membership, Interactive learning, Practical business strategies, Publishing logistics support, Coffee table book design, Marketing self-published books, Personal writing process, Physically interactive books, Business content creation
Resources Mentioned: Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite The Artist's Way by Julia Cameron
About Our Guest: Chantelle Andercastle works with solo entrepreneurs to create their own personal Business Binder—an evolving reference point that leads to more aligned and deliberate decisions. Beyond Brand Voice, the first title in her Aligned Action book series, offers entrepreneurs practical strategies and insightful exercises to define, refine, and consistently communicate their brand identity in a way that aligns with their values and goals. At Clear Quartz Creative, Chantelle offers hands-on help and engaging workshops for business owners who want to be more thoughtful decision-makers.
Book: https://www.amazon.com/Beyond-Brand-Voice-Copywriting-Entrepreneurs/dp/1738063003 Website: https://www.clearquartzcreative.co/ Podcast: https://podcasts.apple.com/ca/podcast/aligned-action-podcast/id1567842542
LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1EBNeH80941y1-Pdzv1-a8p3d5lSZ9aCjkTr1LIVbDsM/edit?usp=sharing
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| Episode 142: LinkedIn Strategies for Book Promotion | 06 Feb 2024 | 00:23:59 | |
On this episode of Write Publish Market, Jodi dives into the world of LinkedIn with special guest Cara Steinmann, the founder of Ravel Collective. Cara is a networking expert who helps purpose-driven women entrepreneurs build strategic networks that lead to referrals, collaboration, visibility, and fun. In this insightful conversation, Jodi and Cara explore how to leverage LinkedIn for business growth, including tips for building authentic relationships, strategies for effective networking, and advice for promoting a book on the platform. Cara also shares her non-icky LinkedIn networking playbook, offering valuable scripts and strategies for making genuine connections. Tune in to this episode to gain valuable insights into using LinkedIn to expand your business network and promote your book in an authentic, effective way.
Time Stamps:
Keywords:
Resources Mentioned: Non-Ick LinkedIn Networking Playbook: ravelcollective.com/networking-guide The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
About Our Guest: Cara Steinmann, founder of the Ravel Collective and host of Ravel Radio podcast, helps purpose-driven women service entrepreneurs build strategic networks that lead to referrals, collaboration, visibility and fun. She works with female founders to connect and grow through authentic connection strategies and private membership communities. | |||
| Episode 141: Applying Creativity and Science to Book Writing | 30 Jan 2024 | 00:14:01 | |
Episode 141 Applying Creativity and Science to Book Writing
In this episode of the Write Publish Market podcast, Jodi discusses the importance of a writing routine and the science behind creative flow. She emphasizes the need for entrepreneurs to establish a writing routine that works for them, considering factors such as time of day, setting, and background noise. Brandon highlights the benefits of testing different routines and using data to determine what works best. She also recommends two sources for further reading: "Story Genius" by Lisa Cron and "The Psychology of Writing" by Robert T. Kellogg. The episode explores the concept of training the brain for creativity and emphasizes the value of a dedicated working environment. Brandon concludes by encouraging entrepreneurs to use the information provided to become part of the 1% who successfully write and complete their books.
Time Stamps: [00:00:05] - Welcome to the Write Publish Market podcast [00:00:38] - Importance of a writing routine [00:01:07] - Recap of the previous episode on writing routine [00:01:21] - Pitfalls of not having a routine [00:02:02] - The only right routine is the one that works for you [00:02:30] - Importance of gathering data to determine the right routine [00:03:16] - Using routine to build the writing habit [00:04:09] - Training the brain for creativity [00:04:55] - Book recommendation: "Story Genius" by Lisa Cron [00:05:55] - Book recommendation: "The Psychology of Writing" by Robert T. Kellogg [00:06:59] - Background noise and its impact on writing [00:08:04] - Knowing when to take breaks during writing sessions [00:08:50] - Importance of a dedicated working environment [00:11:56] - The science behind training the brain for creativity [00:12:47] - Combining routine and brain training for success [00:13:10] - Conclusion and invitation to share takeaways
Keywords: write publish market podcast, entrepreneur, writing a book, book publishing partner, book publishing industry, writing routine, science of creative flow, brains, science behind creativity, writing sessions, momentum, routine, research, time of day, setting, background noise, environment, pitfalls, data, writing space, habits, writing habit, train your brain, fiction authors, nonfiction professional development writer, Story Genius, Lisa Cron, Psychology of Writing, Robert T. Kellogg, background noise, flow, performance, anxiety, boredom, memory retrieval, state of flow, break, dedicated working environment, flexible routine, coupling knowledge, inspiration, consistent writer
Resources Mentioned: Story Genius by Lisa Cron “The Psychology of Writing” by Robert T. Kellogg
FULL TRANSCRIPT CAN BE ACCESSED HERE: https://docs.google.com/document/d/1579rAbMCo_DQo_jaZ3wZYP7AJGqEzPMqMt0UHUUpmWU/edit?usp=drive_link Write Publish Market Episode 138 (writing routines) | |||
| Episode 140: Use Your Book to Collab as a Summit Host or Contributor | 23 Jan 2024 | 00:30:23 | |
Episode 139 Use Your Book to Collab as a Summit Host or Contributor
In this episode of the Write Publish Market podcast, Jodi welcomes guest Krista Miller, who has seen massive success hosting online summits. Krista shares her journey of how she turned a disappointing mini summit into a thriving, revenue-generating event. By doubling down on her target audience and setting clear goals ranging from list growth to promoting a book, Krista has been able to tailor her summits into full-funnel strategies and now teaches other business owners how to do the same. If you've ever considered using a book as a promotional tool during a summit, whether as a host or contributor, this episode is for you. Jodi and Krista explore efficient strategies to get your book into the hands of more people all while growing your business. Krista also shares about the power of order bumps, using books as prizes, and even pre-sales strategies.
Time stamps: 00:00:00 Introduction 00:02:30 Krista Miller talks about her first experience hosting a summit 00:05:15 Looking at audience targeting and refining the summit strategy 00:08:45 The role of goals in planning a summit 00:12:00 Approaching potential speakers for the summit 00:19:00 Importance of genuine excitement for a summit 00:23:20 The use of a book as a promotional tool in a summit 00:26:30 Getting a book in the hands of attendees 00:29:40 How her first summit was a game-changer for her business 00:33:00 Jodi and Krista discuss the strategy for subsequent summits 00:38:00 Closure of the episode and thanking the guest 00:39:30 Krista’s tips for order bumps and book prizes during summit 00:41:45 Discussion about pre-sales during a summit session 00:44:20 Differences in pre-orders between traditional publishing and self-publishing 00:46:00 Krista's book recommendation 00:48:00 Wrap up and goodbyes
Keywords: Krista Miller, mini summit, summit hosting, list of affiliates, target audience, revenue increase, summit strategy, all-access pass, business goals, funnel strategy, speaker promotion, booking services, promoting a book, speaking engagements, meeting deadlines, summit attendees, promotional tool, business growth, virtual summits, tripling email list, ongoing results, mentorship membership, Author Entrepreneurs Lab, book marketing, book publishing, order bumps, pre-sales, Amazon pre-order, business owners writing books, entrepreneurs writing books, book publishing services
Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Summit in a Box, Krista's program teaching others how to host summits (link below) Name of the Wind by Patrick Rothfuss
About Our Guest: At Summit in a Box®, Krista Miller helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up. https://www.summitinabox.co/series https://www.instagram.com/summitinabox/
LINK TO EPISODE RAW TRANSCRIPT: https://docs.google.com/document/d/1Jz0nA5aZkWthu_nWOjklscTPkxEmimzgBTpjcCloamI/edit?usp=drive_link | |||
| Episode 139: Book Blurbs 101 for Business Owners Writing Books | 16 Jan 2024 | 00:26:47 | |
Welcome to Episode 139 of the Write Publish Market podcast! In today's episode, we have a special guest, Jessie Cunniffe, a professional blurb writer and book blurb coach. Jessie is here to guide us through the world of book blurbs. Jodi and Jessie start with Book Blurb 101, covering what exactly a book blurb is and the different meanings it can have. Jessie then walks us through a proven formula for crafting effective book blurbs, including the essential elements and tips for hooking readers. She also shares how to revise and experiment with your blurb to maximize its impact. And, as always, we wrap up with a reading recommendation from Jessie. Stay tuned for an informative and inspiring episode that will help you master the art of book blurbs to boost your book's visibility and sales. Let's dive in!
The full episode raw transcript can be found here.
Time Stamps: 00:00:05: Introduction to the Write Publish Market podcast and the host, Jodi Brandon 00:00:39: Introduction of guest, Jessie Cunniffe, a professional blurb writer and book blurb coach 00:01:28: Discussion on book blurbs and their different meanings in the publishing world 00:03:26: Explanation of the essential elements of a book blurb and the importance of a good hook 00:04:48: Overview of the paragraph sections in a nonfiction blurb: setup, qualifier, and bullet points 00:09:28: Importance of using bullet points to highlight the main benefits of the book 00:11:59: Summing up the blurb with a strong concluding sentence and a call to action 00:13:32: Using the same copy on Amazon and the back cover of the book 00:14:28: Utilizing the blurb in other marketing materials and platforms 00:16:30: The possibility of revising the blurb based on sales performance and changing trends 00:18:29: Importance of testing and experimentation with the blurb for better results 00:21:27: Details on the discount code provided by Jessie for her services 00:23:35: Appreciation for the clever names of Jessie's services and her quick delivery of "book blurb" 00:24:47: Book recommendation 00:25:59: Conclusion and gratitude for listening to the podcast
Keywords: Jessie Cunniffe, Jodi Brandon, Publish Market podcast, entrepreneur, book, business, writing, publishing, marketing, author community, blurb writer, book blurb coach, Sydney, Australia, indie author, blurb writing, custom blurb services, Book Blurb Magic, Spicy Blurb Playbook, journaling, ocean pools, guitar, arts pages, highly respected newspaper, book description, book endorsement, traditional publishing, sales copy, Amazon, book publishing industry, fiction, nonfiction, hook, setup, qualifier, bullet points, call to action, marketing copy, testing, experimentation, business owners writing books, entrepreneurs writing books
Resources Mentioned: AnatomyofABookBlurb.com: Jessie's free cheat sheet for book blurbs (link below) A Moveable Feast by Ernest Hemingway How I Found Freedom in an Unfree World by Harry Browne
About Our Guest: Jessie Cunniffe is a professional blurb writer and book blurb coach from Sydney, Australia. A passionate advocate of the indie author community, Jessie has dedicated herself to taking the pain out of blurb-writing with her custom blurb services and two signature courses: Book Blurb Magic and The Spicy Blurb Playbook. When she’s not writing or dreaming up the next BBM product, Jessie can be found journaling, exploring new ocean pools, and playing her guitar. She has been a contributor to the arts pages of one of Australia’s most highly respected newspapers for the past decade. On the occasion that Jessie manages to snatch some reading time, she’s probably buried in P. G. Wodehouse or Agatha Christie.
Website: www.bookblurbmagic.com Instagram: @bookblurbmagic Facebook: https://www.facebook.com/bookblurbmagic
FREE blurb cheatsheet: anatomyofabookblurb.com
Jessie’s Services: 1:1 Blurb Audit
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| Episode 138: Writing Routines for Business Owners Writing Books | 09 Jan 2024 | 00:13:02 | |
Episode 138 Writing Routines for Business Owners Writing Books
Welcome to Episode 138 of the Write Publish Market podcast! In today's episode, Jodi dives into the topic of writing routines. Whether you're an entrepreneur considering writing a book or already in the process, having a solid writing routine is crucial for success. Jodi shares insights on the importance of developing a writing routine, from creating realistic schedules to tracking data points. Discover how to find the routine that works best for you and why it is essential for efficient book writing. Tune in now and get ready to enhance your writing journey!
Time Stamps: [00:00:05] Jodi Brandon introduces the podcast and herself as the host. [00:00:25] Jodi Brandon mentions that the podcast features interviews with entrepreneurs and discusses the importance of writing routines. [00:01:09] Jodi Brandon explains that having a writing routine is crucial for making progress and creating realistic schedules. [00:02:02] Jodi Brandon discusses the importance of collecting data about your writing sessions to determine your most productive time, word count, and ideal setting. [00:03:09] Jodi Brandon emphasizes that the right writing routine is the one that works for you, and encourages listeners to experiment with different routines. [00:04:06] Jodi Brandon suggests considering different writing environments, such as coffee shops, libraries, or home offices, based on personal productivity preferences. [00:05:06] Jodi Brandon talks about the relationship between discipline, motivation, and sticking to a writing routine. [00:06:45] Jodi Brandon mentions the concept of "deciding once" to build a habit and shares Stephen King's writing routine as an example. [00:09:02] Jodi Brandon explains the benefits of having a writing routine, including consistent production and easier prioritization of writing. [00:10:42] Jodi Brandon emphasizes the importance of tracking data about your writing sessions to create realistic schedules and production plans. [00:11:27] Jodi Brandon teases an upcoming episode about the science of creativity. [00:11:52] Jodi Brandon reiterates that the most important thing is to find a writing routine that works for you. [00:12:17] Jodi Brandon concludes the episode and thanks listeners for tuning in.
Keywords: write publish market podcast, entrepreneur, writing a book, book publishing partner, book publishing industry, book production schedule, writing routine, writing habit, writing session, business owners writing books, discipline, writing motivation, muse, creativity
Resources Mentioned: Ready Set Write challenge: www.jodibrandoneditorial.com/readysetwrite
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| EP. 137: Building and Growing an Author Platform with Liz Charlotte Grant | 12 Dec 2023 | 00:28:49 | |
Tune in and discover how you can leverage the different platforms and the rhythm of marketing to establish and grow your own author brand with Liz Charlotte Grant. Learn to cultivate loyalty and trust among your audience and seamlessly integrate your strategies into your workflow. To effectively sell your book, you have to find your specific and targeted audience and establish genuine human connections by providing value. Full show notes, links mentioned and raw transcript can be found here. | |||
| Episode 136: DIY Book Publicity Tips for Business Owners | 28 Nov 2023 | 00:07:27 | |
Your book is now written, edited, and already published. Congratulations! You have made it. Such an outstanding achievement deserves a celebration. But wait. Do people know about the book? Do they know your great ideas and solutions to their problems are documented in a book that you wrote? After investing your effort, ensuring your book reaches the right audience and gains attention is crucial for business owners writing books. This is where the importance of book publicity shines. Join Jodi in this episode as she discusses DIY publicity for your nonfiction book. She shares three tips and a BONUS TIP you can do if you are not in a position to or are interested in outsourcing book PR and publicity. Full transcript and show notes can be found here.
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| Episode 135: Pre-Plan for a Successful Book Launch with Amanda Warfield | 14 Nov 2023 | 00:27:00 | |
Book writing and publishing is always a coveted achievement by any author. However, a good book that serves its intended purpose has great untold stories of dedication, sacrifice, and commitment behind the scenes. Amanda, a return guest in the show, talks about her book-writing journey and whether the book serves the original goal intended. | |||
| Episode 134: NaNoWritMo for Business Owners Writing Nonfiction | 31 Oct 2023 | 00:09:57 | |
Join me in this episode as we dig deeper into how you can achieve your NaNoWriMo goal. Get insights on building and nurturing your writing consistency and habits. With the right mindset and tools, you can get more done within a month than you can ever imagine. Sound interesting? Tune in! | |||
| Episode 133: Going Beyond Beyond The First Book with Nikki Rausch | 17 Oct 2023 | 00:26:15 | |
A successful book writing and publishing is one of the greatest achievements of any author. Seeing all the great ideas documented and sharing your expertise with the world is very satisfying. Nikki joins us in this episode to share some insights into her journey of writing three books. There is no doubt that her story will inspire you. | |||
| Episode 168: Using AI Effectively in Nonfiction Book Writing, Publishing, and Marketing | 08 Oct 2024 | 00:08:25 | |
In this episode, Jodi explores the role of AI in the book publishing processand notes its utility for research, self-editing, marketing, and more – in other words, during the writing, publishing, and marketing phases – while cautioning against using it to actually write your book. The episode provides practical examples of how business owners can leverage AI tools to enhance their writing efficiency, improve their book structure, and streamline their marketing efforts. Jodi also notes the current copyright limitations regarding AI-generated content.
Time Stamps: 00:00 Use AI for research, not book writing. 04:04 AI helps rephrase, remove jargon for clarity. 07:40 Check out Author Entrepreneurs Lab for support
Keywords: book publishing, AI in publishing, entrepreneur authors, writing routine, book research, table of contents, book positioning study, self-editing, rephrasing text, removing jargon, sales copy, ad copy, social media planning, social media captions, interview questions, media kit, podcast tour, book blurb, author bio, book description, sales page copy, AI-generated content, copyright protection, writing efficiency, book market analysis, identifying keywords, author entrepreneurs Lab, mentorship membership, co-writing times, book world education
Resources Mentioned: Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1y8_Z5fDOv7lxIIucC5-VkL9s21Mw-GxwW8RFTDo0JLM/edit?usp=sharing
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| Episode 132 : Write a Book to Grow Your Business with Maddy Osman | 03 Oct 2023 | 00:22:44 | |
There are many ways of promoting a business, ranging from hiring salespeople, advertising, and using social media. Writing a book is one of the untapped ways to market your business. Join this conversation with Maddy and learn how her book, Writing for Humans and Robots: The New Rules of Content Style, has been a game changer in her business. | |||
| Episode 131: Easy and Proven SEO Strategies for Book Marketing with Mariah Magazine | 19 Sep 2023 | 00:36:19 | |
In this episode, Mariah Magazine shares her proven and market-tested strategies that you can implement today in your book landing pages to get you found on Google. Her strategies are simple. Tune in and head to the show notes learn more. | |||
| Episode 130: Leverage Your Book to Grow Your Business with Tracy Crump | 05 Sep 2023 | 00:27:15 | |
In this episode, Tracy Crump shares her book-writing journey and how to use your book in your business and establish yourself as an authority in a creative way that only you can. Your book is a potent tool for enhancing your brand presence and expanding your reach. Full show notes and raw transcript found here.
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| Episode 129: Book Disclaimers 101 | 22 Aug 2023 | 00:08:12 | |
Join me in this episode as we dig deeper into book disclaimers, what they are, why you need one, and where they go. A book disclaimer is a vital tool in maintaining clarity, setting expectations, and promoting responsible reading practices with your audience. | |||
| Episode 128: Why You Need a Writing Routine with Dallas Woodburn | 08 Aug 2023 | 00:24:58 | |
A writing coach can provide guidance, support, and accountability, helping you establish and maintain a writing routine. They can assist in setting manageable expectations and offer strategies to enhance your productivity and creativity. Join this conversation with Dallas Woodburn, and let’s talk more about that. | |||
| Episode 127: Manuscript to Book: Book Design and Publishing with Susi Clark | 25 Jul 2023 | 00:32:19 | |
Do you have a rough draft of your dream book but are unsure about the steps to turn it into a published masterpiece? Don't worry! Graphic designer Susi Clark is here to help. Susi has all the tips you need, from choosing the right book cover dimensions and colours to finding the perfect font. Join us as we discuss the journey of designing your book, from its early stages to becoming a bestseller. Tune in! | |||
| Episode 126: AI and Books Writing | 11 Jul 2023 | 00:15:19 | |
Join me in this episode as we dig into four of the most common Artificial intelligence (AI) questions from a Q&A section I run on Instagram and LinkedIn. Listen and learn more about AI and book writing, traditional book publishers and AI, the difference between AI-generated and AI-assisted and how you can leverage AI as a helping tool in your writing journey. Tune in! | |||
| Episode 125: Get Comfortable Using Your Book as a Business Experiment with Nicole Lance | 27 Jun 2023 | 00:25:39 | |
As entrepreneurs, we love to be in control, which keeps us in business. However, when it comes to book writing, the journey can be lonely, difficult, and uncomfortable when we don't have the know-how. The fact that we have to ask for help writing our book can make us nervous and ultimately withdraw from the process or take more time than intended. Writing a book is an experience that should be enjoyed, not dreaded. We have to step back from the process and realize that writing a book is a journey. One that doesn't always go as planned and requires support to bring to fruition. Join the conversation with Nicole Lance as she shares her book-writing journey and how being intentional, asking for help, and walking with like-minded people can help you feel more empowered in the process. Full show notes, links mentioned, and our guest bio can all be found here! | |||
| Episode 124: Book Design for Business Owners Writing Books with Ines Monnet | 13 Jun 2023 | 00:18:12 | |
Book design is one of the under-appreciated elements of the book publishing process, yet it is the first thing everyone notices when they get a hold of your book. Since it all starts from the cover page, is your book cover appealing and attractive to the eyes of the reader? Have you structured your book to encourage a person to keep reading? Join this conversation with Ines Monnet and learn what authors need to know about the book design process. Tune in! | |||
| Episode 123: Social Media and Your Book with Elizabeth Foil | 30 May 2023 | 00:28:17 | |
In the episode, Elizabeth Foil shares more about AI, authenticity, credibility, and the importance of the scene and storytelling in your book talks. Elizabeth is a social media strategist and ad expert. Her love of reading and storytelling quickly took her into the book sphere of social media, where she uses strategy to help authors and entrepreneurs with their book and marketing goals. Tune in! Full show notes, key highlights, raw transcript and links metioned can all be found here. | |||
| Episode 167: Errors in Books: The Math Behind Imperfect Editing | 01 Oct 2024 | 00:11:18 | |
In this episode, Jodi talks about the inevitability of errors in published books, discussing why even meticulously edited and proofread books are not immune to typos and mistakes, and highlighting a 95% “acceptable” error rate in the publishing industry. The episode explains the roles of human and AI editors, the importance of multiple editing passes, and the potential pitfalls that sometimes come during the self-publishing process. Jodi emphasizes the significance of building time for self-editing and revisions into the production schedule and offers insights on different editorial styles and their impact on the final book.
Time Stamps: 00:00 Rushed drafts contain more errors, require revisions. 04:42 Join "Ready Set Write" challenge to improve productivity. 10:07 Book creation is difficult; join my mentorship program.
Keywords: book publishing, entrepreneurs, book writing, traditional publishing, self-publishing, hybrid publishing, typo, copy editing, proofreading, human error, editing process, manuscript, editing test, production schedule, self-editing, revision, Microsoft Word, Google Docs, track changes, suggested edits, typesetter, Amazon, IngramSpark, Lulu, unrealistic schedule, style guides, Chicago Manual of Style, AP style, grammar mechanics, casual language, clarity of message, book team
Resources Mentioned: Write Publish Market episode 156: http://www.jodibrandoneditorial.com/write-publish-market-podcast/156 Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1Zy4fZYPC5CedUXcBdPm01eWZWoN5vXK9ZStS3w2CPSM/edit?usp=sharing
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| Episode 122: The Power of Book Reviews | 16 May 2023 | 00:10:41 | |
Your book is a tool to help you grow. If you don’t leverage it, it will not do anything for your business. Learn how to get reviews and use them to take your business to the next level! Tune in! Head to the show notes for key highlights, full show notes and the raw transcript. | |||
| Episode 121: A Book Journey Is a Roller Coaster with Shanna Hocking | 02 May 2023 | 00:27:23 | |
Writing and publishing a book is a long game, and it’s easy to turn over our dream and goals to others and let them deter us from accomplishing what is most important to us. Figuring out what is right for you and what works for you will help you determine your success path. Being open to new bylines and opportunities and partnering with others will allow you to invest in yourself and your book and leverage other people's expertise to bring your dream to fruition. In the episode, Shanna Hockings shares her journey writing, publishing, and pitching her book, the importance of one bold move a day, and celebrating little wins to make a ripple effect. | |||
| Episode 120: Book Planning Methods: Plotting vs. “Pants-ing” | 18 Apr 2023 | 00:10:49 | |
Writing a book can be daunting, but with proper planning, you can get through it and complete your book in the best possible way. To help you organize your ideas, there are two popular book-planning approaches: Plotters and Pantsers. Both have their own advantages and disadvantages, but they can be used effectively to plan a successful book-writing process. No matter the approach you choose, having a plan and accountability for your book writing is essential for successful completion. Both Plotters and Pantsers offer different benefits and can be used together depending on your needs as an author. Full show notes and key points found here.
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| Episode 119: Extending Your Book’s Reach with a Professional Publicity Partner with Christina Lenkowski | 04 Apr 2023 | 00:34:24 | |
As an author, the power of publicity can make or break your book. With the right public relations strategy in place, you can get your book in front of thousands of potential readers. The same holds true for businesses. The right PR plan can help you build a reputation and increase visibility to open up new opportunities and growth. Publicity is a powerful tool that can take authors and businesses to new heights when used effectively. Join this conversation and learn more with our publicity expert, Christine Lenkowski. | |||