Working Girl Talk – Details, episodes & analysis

Things are getting ...strange online. On today's episode, we're going over Dunkin Donuts' recent halloween campaign and its possible influence by the Nutter Butters unhinged content. I'll share some insight into why "weird" can actually lead to impactful marketing. Since it's Halloween, it's only fitting that things get a little spooky, right?!

On Work Break: Love Is Blind and The Substance

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Greetings from my post-NYC recovery! In this episode, I'm breaking down Advertising Week! It was my first time attending and I'm diving into ALL of it. From top learnings and takeaways (Terry Crews #1 fan alert!) to my tips if you plan to go next year! Plus: is it worth attending?

ALSO! I kick off the show by sharing some news about Working Girl Talk's future. Thanks for your patience as I've grappled with the direction this show needs to go in order to provide the most value. I'm SUPER excited for this new chapter and I hope you are too.

Buckle up, my pop culture-obsessed marketers we're heading into a new era!❤️

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You may not be used to acknowledging the work you've done -- and especially the next step of telling others about it.

No one wants to appear conceited or boastful. But more often than not, I see people underselling their great work. In this episode, I’ve compiled a few of my WGT tips based on my own experience and working with other young professionals.

Today, we're answering: How can I advocate for myself and showcase my achievements without appearing boastful or conceited?

This Week's Headlines:

💕 Barbie breaks records (Forbes)

📊 Good news for Meta (Wall Street Journal, Marketing Brew, GBR)

❌ Twitter is X (CNBC)

A special something for WGT listeners!! Get your FREE personalized BiziFormula - a financial guideline to help you manage your money effectively so you can grow profit, build cash, and get your business to pay you more. Get the guide: https://www.bizinumbers.com/workinggirltalk

Super excited about today's Working Girl guest! Felicia Romero has been a health and wellness coach for over 15 years. She is a former figure competitor and IFBB pro. She’s an 8x magazine cover model, public speaker, fitness coach and the host of Diet Dropout Podcast. She’s helped hundreds of people on their weight loss and mindset journey.

In this episode, we talk about her wellness journey, what it's like on a magazine cover shoot set, competing in figure competitions, self-worth, balancing fitness and healthy eating as a working woman, developing a positive relationship with food - and with yourself, and more!

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This Week's News:

- Facebook to give $100 million to small businesses (Inc.)

- Facebook releases a new desktop layout (TechCrunch)

- Penguins take over She'd Aquarium (CapitalFM, The Verge)

- Louis Vuitton's parent company will start making hand sanitizer (ABC News)

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With the current state of the world, I thought now would be the perfect time to talk about remote work! Working remote is fun because it’s a new and fresh environment, but there are some things to watch out for. I’ve gathered the tips that work for me and I also turned to the experts and did some research for this episode, as well!

Remote work will probably touch all of us at some point but due to these circumstances I did divide this episode up into two parts. Part one: the actual logistics of remote work and how you can kill it and be productive. Part two: how to add joy and cheer to a long-term remote situation. We got this!

You may have seen that "Boost Post" button next to your Facebook or Instagram post... but when should you use it? In today's episode, we're talking boosted posts vs. ads on social media. We'll cover the main differences and factors to help you decide which one is your best option.

Before you think, "this doesn’t apply to me" - think again. If you work in marketing, social media, are a business owner, a college student or a side hustler, this episode is for you. At some point in your life you may need to know the best option for advertising on Facebook and here it is for free on Working Girl Talk. 

This Week's News:

- Twitter's new feature seems familiar... (The Verge)

- Pinterest takes on misinformation (The Verge)

- A halt in Baby Yoda toy production (CNN)

- Kohl's is aiming to fix its women's line (CNBC)

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An exciting episode with Risa Kostis, stylist and owner of RISTYLE Consulting and co-founder of The Rescue Kit Company. 

RISTYLE Consulting is a boutique styling company that specializes in bridal styling, one-to-one client styling, and wardrobe shopping & editing. Risa and her work have been featured on Huffington Post,  E!, Scottsdale Modern Luxury and so much more. After a serious car accident, Risa began to experience the intricacies of physical and emotional scars. At the same time, she decided that nothing would stop her from reaching her dream - even if she didn't know exactly where and what that dream would be.

Her path has been filled with many diverse experiences, including: college cheerleading, bridal hair and makeup, fashion buying, fashion publicity in NYC, and now styling - she is the true definition of a business woman who is making her own path and killing it!

On this episode, we talk about the many twists and turns of Risa’s path, an emotional journey after a serious car accident, tips for consultants in every industry, fashion for the workplace, manifesting your dreams and more. I loved hearing Risa's story and you will too!

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Follow The Rescue Kit Company HERE

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This Week's News:

- JIF vs. GIF (CNN Business)

- Netflix releases Top 10 (Netflix, Mashable)

- TSA bans TikTok (The Verge)

Maybe you received a “per my last email” or maybe it was that "FYI" or what about a "please advise"? The world of workplace emails can be confusing - and let’s face it, unproductive. But email is an essential way to communicate at work and a great way keep track of previous conversations and tasks. Mean emails happen but since you can only control yourself, there are a few things you can do to make it a better experience for everyone. In this episode, we're talking tips and tricks on handling not-so-friendly emails. 

This Week's News:

- Watch "To All The Boys" on Netflix for free (The Verge)

- Top 10 best companies to work for in the U.S. (Great Place To Work, Business Wire)

- Best states for business (24/7 Wall St.)

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On today's episode, we chat with Chelsea Hamilton of Simple Jane! Simple Jane is a business created for women who wanted to experience the healing power of CBD products that work, without the stigma of cannabis.

Before going into this interview, I had no clue about anything CBD-related. Chelsea explains the science of CBD and how she became the co-founder of Simple Jane. We talk business partnerships (her co-founder is her mom!), how to make partnerships really work, how learning the 5 love languages helped her in business and awesome tips for working women when it comes to finding a business coach. Enjoy!

Learn more about Simple Jane

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By the time you get home from work, the last thing you want to do is take a picture and think of a caption. But how is a working girl supposed to keep that digital brand alive? Two words: content batching. On this episode, we talk how to batch content in advance and what to avoid while doing it.

Designed to be a follow-up to episode #37: "A Beginner’s Guide to Making a Content Strategy" - let's dive in!

This Week's News:

- Byte ("the new Vine") gets over a million downloads (TechCrunch)

- Ancestry is laying off employees in the midst of slow growth (CNBC) 

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