What happens when employee advocacy moves beyond “posting on LinkedIn” and into creating full-blown branded content? Should those employees be paid like influencers? In this episode of Workfluencer, employment lawyer and creator Heather Bussing joins Rhona to explore how companies can compensate employee-creators fairly and compliantly. We dig into: Why paying employees for branded content builds trust and authenticity How to classify and compensate employee-creators without missteps Overtime, equity, and ownership issues every HR team should consider Lessons from influencer contracts employees can adapt How HR and marketing can protect employees and unlock brand value If you’re an HR leader, TA pro, employer brand manager, or corporate content creator, this episode will help you champion employee advocacy programs the right way. RESOURCES MENTIONED Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/ CONNECT WITH US: Connect With Heather on LinkedIn: https://www.linkedin.com/in/heather-bussing-785122161/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/   Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts  ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify  ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ Workfluencer, employee advocacy programs, employee ambassadors, employee generated content, EGC, paying employees for content, HR compliance, influencer contracts, content ownership law, work for hire, internal influencer program, Heather Bussing interview Learn more about your ad choices. Visit megaphone.fm/adchoices

LinkedIn can be overwhelming, especially for introverts. But what if your quiet approach is actually your superpower? In this episode, certified career coach and LinkedIn Top Voice Lissa Appiah shares how she built a personal brand that converts—without being loud, posting daily, or faking confidence. You’ll learn how to: Build a personal brand on LinkedIn as an introvert Turn your side hustle into a full-time business Grow visibility without burning out Use content strategy that works for quiet creators Create LinkedIn posts that attract clients and speaking gigs Whether you're a content creator, coach, or corporate professional, this episode breaks down exactly how to grow on LinkedIn—on your terms. RESOURCES MENTIONED Visit Lissa's Website: https://weapply.ca/ Subscibe to Lissa's YouTube: https://www.youtube.com/c/LissaAppiahCareerStrategist Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/ CONNECT WITH US: Connect With Lissa on LinkedIn: https://www.linkedin.com/in/lissaappiah/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Workfluencer, introverts, content creation, personal branding, LinkedIn, social media strategy, corporate branding, side-hustle, full time content creator Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when a trained playwright enters the corporate world? Tara Turk-Haynes, founder of Equity Activations and former VP of DEI and Talent Acquisition, reveals how theatrical storytelling techniques can revolutionize workplace content, build authentic community, and challenge power dynamics from within the system. In this episode, Tara shares her unique framework for finding story-worthy moments in everyday workplace situations, the difference between content that gets engagement versus content that creates genuine connection, and how to balance truth-telling with strategic relationship building. Whether you're an HR professional, content creator, or workplace leader, you'll walk away with actionable strategies for using storytelling to drive meaningful change and build authentic communities around your content. What you’ll learn: How to develop a "storyteller's eye" for workplace content opportunities The framework for turning ordinary moments into community-building narratives Strategies for truth-telling without burning bridges Why targeting "the person with the least power" creates better content for everyone The difference between viral content and impactful content Tara Turk-Haynes is a strategic leader and Founder of Equity Activations who specializes in embedding diversity, equity, inclusion, and belonging into daily business operations. As a first-generation college graduate and corporate worker, she crafts measurable, equity-driven strategies within talent acquisition, leadership development, and organizational culture, helping companies build sustainable, high-impact equity strategies that drive engagement, retention, and business success. Subscribe to The Way We Work Newsletter RESOURCES MENTIONED: Equity Activations Takeover The Workfluencer Podcast Get My Newsletter Perceptible Studios – Video content that builds trust RECOMMENDED NEXT EPISODE→ Content Creation While Employed: Jessica Winder on Brand + Boundaries **** 🌟CONNECT WITH TARA 💼 LinkedIn:  https://www.linkedin.com/in/ttaraturkhaynes/ 🎵 TikTok:  https://www.tiktok.com/@ttarahaynes 🌐 Website: https://www.equityactivations.com/ 📸 Instagram: https://www.instagram.com/ttarahaynes/ 📹 YouTube: https://www.youtube.com/@equityactivations  🌟 CONNECT WITH RHONA 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social  📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/   Workfluencer, Workplace storytelling, DEI content strategy, Talent acquisition storytelling, HR content creation, Employee advocacy content, Workplace equity narratives, Corporate storytelling techniques, Authentic workplace content, HR professional development, Diversity and inclusion storytelling, Employee engagement content, Workplace culture content, Business storytelling framework, HR thought leadership   💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when you want to build your personal brand, but your company isn’t on board? This week on the Workfluencer Podcast, Tiffany Tate flips the mic and interviews our host, Rhona Pierce, about what it really takes to grow your influence as a working professional. They dive into how to build a personal brand, protect your career, and create content that resonates without burning out. If you’ve ever wondered how to start posting, what to share, or how to navigate corporate boundaries, this is the episode for you. What you’ll learn: Why mid-career is the best time to start creating content How to find your niche (without overthinking it) The surprising story of how Rhona started ghostwriting in high school What to do if your employer doesn’t like your content Why your personal brand matters more than a company’s approval How to balance lifestyle content with professional boundaries The habits and tools Rhona uses to stay consistent without burning out The first step to becoming a Workfluencer this week Tiffany Tate is a Keynote Speaker and the Founder of Career Maven Consulting, a leadership development company that partners with companies to engage, advance, and retain mid-career professionals and emerging executives through coaching, leadership development programs and talent advisory. Subscribe to The Good Work Guide Newsletter  RESOURCES MENTIONED: Career Maven Consulting Takeover The Workfluencer Podcast Get My Newsletter Perceptible Studios – Video content that builds trust  RECOMMENDED NEXT EPISODE→ ⁠Content Creation While Employed: Jessica Winder on Brand + Boundaries⁠ ****🌟 CONNECT WITH TIFFANY  💼 LinkedIn:  https://www.linkedin.com/in/tiffanywaddelltate/ 🌐 Website: https://www.tiffanywaddelltate.com/ 📸 Instagram: https://www.instagram.com/tiffanywaddelltate/    🌟 CONNECT WITH RHONA  💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/   workfluencer, professional content creation, personal branding while employed, content strategy for professionals, building influence at work, mid-career content creation, workplace social media policies, employee personal branding, professional influence building, content creation for recruiters, HR professional branding, LinkedIn content strategy, authentic professional presence, career advancement through content, professional storytelling, how to create content while working full time, building personal brand without losing job, workfluencer strategies for mid-career professionals, navigating workplace boundaries with content creation, content creation systems for busy professionals, authentic professional content frameworks   💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

Lorna Erickson and Victoria Gates turned their decades of interviewing expertise into a profitable content business—landing 30+ brand deals worth six figures in under two years. Here's exactly how they did it, plus the tactical steps you can take this week to land your first partnership.   In this episode, Rhona, Victoria & Lorna will discuss: How to identify profitable niches within your expertise area (even if they seem "smaller") The exact DM formula that landed them an $18,000 brand deal Why follower count matters less than you think for partnerships How to price partnerships when you have zero precedent The qualification process that helps you avoid toxic brand relationships Three tactical steps to land your first brand deal this week Lorna Erickson & Victoria Gates are hiring manager coaches with over two decades of interviewing experience, making them THE expert interviewers. They help companies and hiring teams make more accurate, equitable and confident hiring decisions one interview at a time. Their content shines a light on frustrations both candidates and hiring teams experience in the interview process, focusing on educational AND entertaining information geared towards anyone in the hiring, interviewing and business space. Their mission is to make the interviewing experience better for everyone involved.   RESOURCES MENTIONED: Check out our hiring manager self-paced training and consultation services Takeover The Workfluencer Podcast Get My Newsletter Perceptible Studios – Video content that builds trust RECOMMENDED NEXT EPISODE→ ⁠Building HR's Most Subscribed Newsletter: Authentic Content Strategy with Hebba Youssef  ****🌟 CONNECT WITH LORNA 💼 LinkedIn:  https://www.linkedin.com/in/lornaerickson/ 🎵 TikTok:  https://www.tiktok.com/@expertinterviewers 🌐 Website: https://expertinterviewers.com/ 📸 Instagram: https://www.instagram.com/expertinterviewers/   🌟 CONNECT WITH VICTORIA💼 LinkedIn:  https://www.linkedin.com/in/vpreston/ 🎵 TikTok:  https://www.tiktok.com/@expertinterviewers 🌐 Website: https://expertinterviewers.com/ 📸 Instagram: https://www.instagram.com/expertinterviewers/   🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/   Brand partnerships, corporate influencer, workfluencer, content creator business, influencer marketing, B2B partnerships, content monetization, talent acquisition content, LinkedIn content strategy, TikTok for business, social media monetization, creator economy, partnership pricing, influencer rates, content marketing ROI, employer branding, HR content creation, professional development content, how to get brand deals   💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

When HR executive Jessica Winder decided to share her sobriety journey on LinkedIn, her family warned it would destroy her career. Instead, it became her most powerful content and helped hundreds of professionals struggling in silence. In this episode of Workfluencer, Jessica reveals how she built authentic influence while navigating executive roles, why she finally embraced video content after years of resistance, and the real cost of speaking truth to power in corporate America. Whether you're an individual contributor afraid to post or a leader wanting to enable your team's voices, Jessica's journey from "timid" content creator to LinkedIn powerhouse offers a masterclass in building influence without losing your job. In this episode we cover: Why Jessica calls herself a “troublemaker”, and how that became her brand Her evolution from timid LinkedIn posts to bold public leadership The post that nearly got her fired (and what saved her) Why she finally made the leap to TikTok and YouTube How she batch-creates content with a full-time SVP role and four kids under two Her best advice for professionals afraid to post online Jessica D. Winder is the SVP of People at CoLab Software and Founder of Hidden Gem Career Coaching. Known for creating "good trouble" in traditional HR spaces, Jessica has built a following of nearly 80,000 on LinkedIn by sharing honest insights about workplace culture, leadership, and personal growth. She's the author of The Hidden Gem Within and recently expanded into video content on TikTok and YouTube. Jessica is five years sober and openly advocates for addiction awareness in professional spaces. RESOURCES MENTIONED: Subscribe to Jessica’s Newsletter: The Corporate Cheat Code Buy Jessica’s Book Takeover The Workfluencer Podcast Repurpose Content Easier with CreatorHQ: https://creatorhq.co?aff=9qejn Perceptible Studios – Video content that builds trust RECOMMENDED NEXT EPISODE→ ⁠Building HR's Most Subscribed Newsletter: Authentic Content Strategy with Hebba Youssef⁠  ****🌟 CONNECT WITH JESSICA 💼 LinkedIn:  https://www.linkedin.com/in/jessicadwinder/ 🎵 TikTok:  https://www.tiktok.com/@hiddengemcoach 🌐 Website: https://www.hiddengemcareercoaching.com/ 📸 Instagram: https://www.instagram.com/hiddengemcoach 📹 YouTube: https://www.youtube.com/@hiddengemcoach 🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/   HR executive content creation, workplace personal branding, employee advocacy programs, LinkedIn content strategy, corporate content creation, sobriety in workplace, HR thought leadership, video content for professionals, workplace authenticity, content creation while employed, HR leader personal brand, corporate social media guidelines, workplace vulnerability, professional content boundaries, executive personal branding 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wondered what it really takes to create those polished conference recaps you see flooding LinkedIn? Rachel Bourne and Lydia Wu teamed up to create daily conference recaps at Unleash America - and what they discovered about event content creation will change how you think about conference coverage. From managing exhaustion while filming to dealing with people walking through your shots, this episode reveals the strategic and chaotic reality behind those polished recaps flooding your LinkedIn feed. In this episode we cover: The dual-channel mindset required for successful event content creation Why conference recaps are becoming essential as travel budgets tighten Strategic gear choices that actually work (and what to leave at home) How to collaborate effectively without losing your authentic voice The real reason why conference attendance is shifting toward vendors Practical systems for consistent content creation workflows Rachel Bourne is a global talent strategist and systems HR executive with nearly 20 years of innovation leadership experience across Fortune 500 companies. Currently on sabbatical from corporate life, she hosts The Shift Show, where she translates complex workplace trends for professionals navigating the future of work. Her background spans technology transformation, AI strategy, and talent management. Lydia Wu is an HR Swiss Army knife with experience across consulting (Accenture, Deloitte), innovation leadership (Panasonic), and HR tech solutions. She’s the creator behind Oops, Did I Think That Out Loud? where she bridges the gap between HR buyers seeking fit-for-purpose technology and innovative vendors who may have spent their marketing budget on product development. Her content focuses on demystifying HR tech and helping practitioners navigate AI rationally.   RESOURCES MENTIONED: Rachel Bourne’s The Shift Show Lydia Wu’s Oops! Did I Think That Out Loud? Perceptible Studios – Video content that builds trust  WORKFLUENCER RESOURCES & TOOLS:  📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw  🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook  ♻️ Repurpose Content Easier with CreatorHQ: https://creatorhq.co?aff=9qejn  🎧 Science-backed music for your brain. Try it FREE for 30 days: brain.fm/rhonapierce  ****🌟 CONNECT WITH LYDIA 💼 LinkedIn:  https://www.linkedin.com/in/lydiaywu/ 🌐 Website: http://oopsdidithinkthatoutloud.com/ 📸 Instagram: https://www.instagram.com/oopsdidithinkthatoutloud 📹 YouTube: https://www.youtube.com/@OopsDidIThinkThatOutLoud 🌟 CONNECT WITH RACHEL 💼 LinkedIn:  https://www.linkedin.com/in/rachel-bourne/ 🌐 Website: https://www.theshiftshow.net/ 📸 Instagram: https://www.instagram.com/shifthappens4u/ 📹 YouTube: https://www.youtube.com/@ShiftHappens4U 🎙️ Podcast: https://www.theshiftshow.net/podcast   🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/   conference content creation, HR content creators, event content strategy, content collaboration, conference recaps, workplace content creation, workfluencer, Unleash America conference, Unleash America 2025, conference recap videos, event content creation tips, Unleash America content creation, how to create conference recaps, conference content collaboration, Unleash conference coverage, HR conference content strategy   💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr In this episode, we cover:RECOMMENDED NEXT EPISODE→ Building HR's Most Subscribed Newsletter: Authentic Content Strategy with Hebba Youssef Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when your newsletter becomes the unofficial therapy session for HR professionals everywhere? In this episode, Rhona sits down with Hebba Youssef, Chief People Officer at Workweek and the creator of I Hate It Here, one of the most read and reshared newsletters in the People space. Known for her honest tone and spicy memes, Hebba has built a brand that balances leadership credibility with creative chaos. We unpack what it really looks like to speak truthfully in public while still leading a team, how she balances her executive role with her creator identity, and why memes sometimes say more than a whitepaper ever could. Hebba shares the systems and mindset that have made her newsletter essential reading for HR professionals who want to do better – and have fun while doing it. If you’re an HR or TA leader who’s wrestling with what to say, and how to say it, you’ll want to hear this. In this episode, we cover: 00:00 – Introduction 01:13 – How I Hate It Here became part therapy, part rebellion 02:14 – The pop culture DNA of the newsletter 10:20 – Writing from memes: the “GIF-first” creative process 21:49 – What it’s like being both a CPO and a monetized creator 24:17 – How content changes internal relationships at work 30:59 – Advice for HR leaders afraid to speak up 32:16 – What Hebba wishes more HR leaders would admit out loud 34:13 – What she hopes I Hate It Here gives readers 35:34 – Plead the Fifth: memes, fake advice, and a well-timed cop-out 38:01 – How to follow Hebba, join her community, and keep up Hebba Youssef is the Chief People Officer at Workweek and the creator of I Hate It Here, a viral HR newsletter that combines real talk, research, and memes to challenge how we think about work. She also hosts The I Hate It Here Podcast and runs the Safe Space community—all in partnership with Workweek. Hebba’s built one of the most trusted voices in HR by saying what others are afraid to, and making it impossible to look away. RESOURCES MENTIONED: ➡️ Subscribe to I Hate It Here: https://join.hateithere.co/e13d9d5b/13 ➡️ Join the Safe Space community: https://hateithere.co/community/safe-space/ WORKFLUENCER RESOURCES & TOOLS: 📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw 🎬 Get 1 Month’s worth of social media videos done for you: https://perceptiblestudios.com/ ♻️ Repurpose Content Easier with CreatorHQ: https://creatorhq.co?aff=9qejn 🎧 Science-backed music for your brain. Try it FREE for 30 days: brain.fm/rhonapierce RECOMMENDED NEXT EPISODE → How to Create Content That Gets Attention – with Mike Peditto **** 🌟 CONNECT WITH HEBBA 💼 LinkedIn: https://www.linkedin.com/in/hebba-youssef/ 🎵 TikTok: https://www.tiktok.com/@hebbayoussef 🌐 Website: https://hateithere.co/ 📸 Instagram: https://www.instagram.com/hebbamyoussef/ 📹 YouTube: https://www.youtube.com/@ihateit-here 🎙️ Podcast: https://hateithere.co/podcast/ 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/ HR newsletter, workplace content creation, authentic leadership, employee engagement, HR thought leadership, content creator, chief people officer, workplace culture, HR memes, professional branding, newsletter strategy, HR community, workplace communication, content marketing, HR trends, employee experience, workplace transparency, HR technology, content creation process, workplace humor 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

When candidates ghost your hiring process before the first interview, it’s easy to blame the job market. But what if the real problem is trust? In this episode of Workfluencer, we’re joined by Meghan Cantrell, Senior Manager of Talent Acquisition at OxBlue, who shares how she tackled candidate ghosting head-on by turning hiring managers into video creators. With no production budget and no marketing team, Meghan used short, authentic hiring manager videos to boost skills assessment completions by 40%, speed up interviews, and land high-converting hires—including a million-dollar rookie. If you're in recruiting, employer branding, or talent strategy, this episode is packed with scrappy, repeatable ideas to help your candidates engage before the first call—and help your hiring managers become your strongest content allies. In this episode, we cover: 00:00 Introduction 02:50 – What candidates and hiring managers were experiencing 06:15 – The lightbulb moment: “What if they met the hiring manager first… through video?” 08:00 – Getting hiring managers to agree (and why scripts didn’t work) 10:20 – Tools, tactics, and keeping it scrappy 13:35 – The impact: 40% increase in assessment completions 17:00 – What kinds of videos to create: welcome, training, culture, mental health 18:40 – How video shifted hiring manager relationships and built buy-in 20:30 – Tips for working with Legal and Marketing 24:30 – First steps for recruiters ready to try this 26:45 – Plead the Fifth: Agency trauma, BS job specs, and recruiter intuition 31:00 – Next-level idea: Prepping candidates with second-tier questions  Meghan Cantrell is the Senior Manager of Talent Acquisition at OxBlue, where she leads hiring strategies across tech, sales, and support functions. Known for her candidate-first mindset and innovative use of video in the hiring process, Meghan has transformed how her team builds trust and accelerates hiring—even in a noisy, competitive market.     RESOURCES & TOOLS:    📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw 🎬 Get 1 Month’s worth of social media videos done for you: https://perceptiblestudios.com/ 🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook ♻️ Repurpose Content Easier with CreatorHQ: https://creatorhq.co?aff=9qejn   🎧 Science-backed music for your brain. Try it FREE for 30 days: brain.fm/rhonapierce    RECOMMENDED NEXT EPISODE→ How to Create Content That Gets Attention – with Mike Peditto     ****🌟 CONNECT WITH MEGHAN💼 LinkedIn:  https://www.linkedin.com/in/meghancantrell/     🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social  📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/   hiring manager video content, candidate ghosting ,video in recruiting, talent acquisition strategy, how to engage candidates, recruiting video ideas, employer branding tactics, assessment completion rate recruiting, authentic hiring manager videos, candidate trust and engagement   💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Peditto didn’t plan to go full-time as a content creator—at least not yet. But after building a massive audience with his no-BS job search videos, the timing came sooner than expected. Now with over 100 million views and a growing community across TikTok, LinkedIn, and Instagram, Mike creates content that job seekers love—and some internet trolls love to hate. In this episode, he shares what it really takes to create content that grabs attention, builds trust, and gets results. We explore the leap from TA to full-time creator, the chaos behind his most viral videos (yes, the foil-in-the-microwave moment), and how he handles hate at scale without compromising the quality of his message. If you’re creating content to grow your influence, attract the right audience, or just stay sane in the algorithm... this episode is for you. In this episode, we cover: Why Mike went full-time creator before he felt ready The foil in the microwave video and why it really went viral The psychology of comments: why letting people think you’re wrong drives engagement Visual hooks and prop-driven content strategy Shifting your audience: job seekers, recruiters, and hiring managers The worst internet hate he ever received—and how he bounced back Staying sharp on recruiting trends after leaving TA What to know before making the leap to full-time content creation Plead the 5th: Mike calls out a creator he believes is actively harming job seekers with their "advice" Mike Peditto is a content creator, speaker, and former Director of Talent Acquisition. He’s built a following of over 330K across platforms by sharing real, relatable, and slightly chaotic career content that challenges how we talk about work. Through his videos, trainings, and soon-to-be-released book, Mike helps job seekers and hiring teams navigate the world of work with honesty, clarity, and a little humor.     RESOURCES MENTIONED IN THIS EPISODE:    📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw  🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook  🎬 Get 1 Month’s worth of social media videos done for you: https://perceptiblestudios.com/   ♻️ Repurpose Content Easier with CreatorHQ: https://creatorhq.co?aff=9qejn   RECOMMENDED NEXT EPISODE→ Why HR Leaders Need to Create Content - with John Baldino     ****🌟 CONNECT WITH MIKE 💼 LinkedIn:  https://www.linkedin.com/in/mpeditto/ 🎵 TikTok:  https://www.tiktok.com/@realisticrecruiting 🌐 Website: https://mikepeditto.com/ 📸 Instagram: https://www.instagram.com/realisticrecruiting   📹 YouTube: https://www.youtube.com/@RealisticRecruiting 🎙️ Podcast: https://www.corporatepizzaparty.com/    🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social  📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ 📹 YouTube: https://www.youtube.com/@RhonaBPierce/   Full-time content creator, go viral on LinkedIn, job search content, content creation strategy, viral content creator, quitting TA job, how to create engaging content, creator hate comments, TikTok content advice, content creator burnout, employee to creator journey, personal brand growth, career advice videos, video content strategy, content that gets attention, using props in video   ******************************************************************💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/workfluencer/id1740429498   🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr******************************************************************   Learn more about your ad choices. Visit megaphone.fm/adchoices

If AI can help you move faster… can it also make you sound just like everyone else? In this episode—recorded live at Transform—Rhona sits down with Trent Cotton, HR executive, content creator, and certified AI nerd (his words, not ours), to talk about the real risks of letting AI take over your voice. They get into what authenticity really means in content creation, how to tell if someone’s phoning it in with automation, and why the messy middle—between efficiency and originality—is exactly where creators should be working. What We Talk About: ➡️ The red flags that give away AI-generated content ➡️ How to use AI for ideation without losing your voice ➡️ Why “smart cuts” beat shortcuts in content creation ➡️ The AI myth Trent wants HR tech vendors to stop selling ➡️ Why Trent won’t follow jargon-filled posts (even yours) This episode is for anyone navigating the line between helpful tools and hollow content. Whether you're hiring, building a personal brand, or just trying to keep up—this conversation will make you think twice before hitting “generate.”   RESOURCES MENTIONED IN THIS EPISODE:     📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw 🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook 🎬 Get 1 Month’s worth of social media videos done for you: https://perceptiblestudios.com/    RECOMMENDED NEXT EPISODE→ Why HR Leaders Need to Create Content - with John Baldino     ****🌟 CONNECT WITH TRENT 💼 LinkedIn:  https://www.linkedin.com/in/trentcotton/ 🌐 Website: https://www.trentcotton.com/   📸 Instagram: https://www.instagram.com/human_capitalist/ 📹 YouTube: https://www.youtube.com/@Human_Capitalist 🎙️ Podcast: https://www.trentcotton.com/podcast     🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social  📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/   💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/workfluencer/id1740429498   🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

If HR wants to shape the future of work, it has to be part of the conversation. At Transform 2025, I sat down with John Baldino—HR exec, speaker, and co-host of But First, Coffee—to talk about why content isn’t just for marketers anymore. We got into what it really means to stay visible without being performative, and how creating content can help HR leaders build trust, attract talent, and show up as more than a job title. Whether you’re already posting or still thinking about it, this one’s full of honest perspective and practical advice. What we talk about: Why consistency builds trust What “being real” looks like in content How leadership starts with showing up for your own voice ****🌟 CONNECT WITH JOHN💼 LinkedIn:  https://www.linkedin.com/in/johnbaldinohr/ 🌐 Website:  https://humareso.com/ 📹 YouTube: https://www.youtube.com/@humareso 🎙️ Podcast: https://www.youtube.com/@humareso/streams     🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social  📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/ ------------ 🎬 Workfluencer is produced by: Perceptible StudiosLearn how we can help you create content to attract clients, candidates, and opportunities at www.perceptiblestudios.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people think building a community is about finding a niche and hoping people show up. Jeremy Lyons knows better—he’s the man behind the RecOps community. From launching the first RecOps conference to building the widely read RecOps Roundup newsletter, Jeremy has turned a behind-the-scenes role into a movement. In this episode, we dig into: The four (sometimes five) pillars of Recruiting Operations—and why employer branding belongs in the mix. How Jeremy built the RecOps community during a wave of layoffs, and why neutrality became his non-negotiable. The moment his newsletter stopped being about him and started being for the community—and how that shift changed everything. Why he replaced “hot takes” with “spicy takes” (and what Scoville levels have to do with recruiting). His advice for anyone who wants to start creating content but feels overwhelmed: start small, start simple, start now. Whether you’re a recruiting pro, a corporate content creator, or someone thinking about how to build trust through content, this conversation offers both clarity and inspiration. RESOURCES MENTIONED RecOps Collective - https://www.recopscollective.com/ RecOps Roundup Newsletter - http://recops.substack.com/ Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/ CONNECT WITH US: Connect With Jeremy on LinkedIn: https://www.linkedin.com/in/lyonsjeremy/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Workfluencer, RecOps, Recruiting Operations, Recruiting Ops, Talent Operations, Hiring Operations, Talent Acquisition, Employer Branding, RecOps Community, RecOps Roundup, HR Tech, Recruiting Conferences, Community Building, Content Creation, Spicy Takes, Neutrality in Content, Newsletter Growth, HR Community, Recruiting Strategy, Candidate Experience, Talent Strategy Learn more about your ad choices. Visit megaphone.fm/adchoices

You’ve seen their posts. You’ve shared their videos. But what’s the real story behind their influence? This is Workfluencer, a podcast about professionals who use content to challenge norms, create opportunity, and build real momentum — without needing to go “all in” as influencers. In this trailer episode, host Rhona Barnett-Pierce introduces the show’s mission and what to expect: honest, behind-the-scenes conversations with creators, leaders, and side-hustlers using content to shape careers, spark conversations, and shift entire industries from the inside. What you’ll hear: ✅ How content is becoming a career asset — not just a marketing tool ✅ Why professionals are turning to platforms like LinkedIn, podcasts, and video ✅ What future episodes will explore: strategies, struggles, and the messy middle of visibility and growth 🔔 Subscribe now to hear from the creators shaping work culture — one honest post at a time.📍 Learn more: https://workfluencerpodcast.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Work isn’t just what you do anymore—it’s how you show up. In this solo launch episode, host Rhona Pierce introduces Workfluencer—a podcast about professionals using content to build careers, spark conversations, and challenge how we talk about work. This isn’t just another podcast. It’s a redefinition of visibility, influence, and impact in today’s workplace. What you’ll learn: Why Workfluencer was created How content is transforming the professional landscape What to expect in upcoming episodes 📍 Learn more: https://workfluencerpodcast.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your team ready for HR tech? Recruitment technology has never evolved faster—but without a clear strategy, even the best tools can slow you down. In this episode, I’m joined by Lisa Skinner, CHRO at Teamtailor, live from Transform 2025. We dig into one of the biggest blind spots in talent acquisition today: adopting HR tech without first asking the right questions. From assessing team readiness to designing people-first systems, Lisa shares what it takes to make tech actually work—for your process, your candidates, and your hiring managers. What You’ll Learn in This Episode:  • Why better tech won’t fix a broken process • How to assess readiness across the employee lifecycle • Common missteps companies make when implementing new tools • What great hiring could look like 5 years from now • How to keep candidate experience at the center of your tech strategy Perfect for recruiters, HR leaders, and TA pros navigating the future of hiring—and looking to make smarter decisions that truly serve people, not just systems.      //TIMESTAMPS:   00:00 The Role of HR Tech in Simplifying Processes 02:58 The Evolution of Recruitment Technology 06:01 AI's Impact on Recruitment and Human Touch 08:57 Common Pitfalls in Adopting HR Tech 11:50 Future Trends in Hiring and Recruitment 14:59 Enhancing Candidate Experience and Inclusivity     ****  🌟 CONNECT WITH LISA 💼 LinkedIn: https://www.linkedin.com/in/lisa-skinner-k%C3%A4llstr%C3%B6m-3942b82/ 🌐 Website:  https://www.teamtailor.com/en-us/demo 📹 YouTube: https://www.youtube.com/@teamtailorsoftware 🎙️ Podcast: https://www.teamtailor.com/en/happy-recruiting-podcast/     🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social  📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/   💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr  Learn more about your ad choices. Visit megaphone.fm/adchoices

Are fake candidates on the rise in 2025? The rise of AI has made fake job applications more sophisticated than ever. In this episode, I’m joined by former FAANG recruiter, Stefanie Fackrell to discuss the rising challenge of candidate catfishing. Discover how AI tools, fake profiles, and interview fraud are impacting hiring teams.  But instead of focusing on aggressive verification tactics that can harm diversity efforts, discover how to build genuine candidate relationships while protecting your hiring process. Learn why traditional screening methods are failing and get actionable strategies that work without compromising inclusive hiring practices. What You'll Learn in This Episode: The "bot vs. bot" era of hiring: AI tools on both sides Real stories of sophisticated hiring scams and their consequences Impact on diversity, equity, and inclusion efforts Building fraud-resistant hiring processes Balancing verification with candidate privacy Perfect for recruiters, hiring managers, and TA leaders who want to stay ahead of this growing challenge.     RESOURCES MENTIONED IN THIS EPISODE:   Greenhouse AI use policy: https://www.greenhouse.com/guidelines-for-using-ai-in-our-interviewing-process Reddit Thread on Fake applicants: https://www.reddit.com/r/recruiting/comments/1gkl0u6/fake_applicants_are_out_of_control/   📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw     //TIMESTAMPS:   00:00 INTRODUCTION 00:00 The Bot vs. Bot Era of Hiring 05:11 Candidate Deceit: The New Norm 09:53 Ethics and Creativity in Job Applications 15:08 AI in Interviews: Resourceful or Deceptive? 19:51 Building Relationships in Recruitment 25:07 Navigating the New Hiring Landscape 29:53 The Future of Recruitment: Community and Connection     RECOMMENDED NEXT EPISODE→ #24: Building a Neuro-inclusive Hiring Strategy with Tameka Allen     ****🌟 CONNECT WITH STEFANIE💼 LinkedIn: https://www.linkedin.com/in/stefaniefackrell-hr-rebel/ 🌐 Website: https://www.dysruptivehr.com/     🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social  📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/   💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

Create Candidate Email Campaigns using Nurture by Teamtailor link.rhonapierce.com/teamtailor Learn how to build engaged talent pipelines and drive better hiring outcomes using email nurture campaigns. In this episode, I’m joined by TA Leader Brandon Jeffs. We discuss actionable strategies for recruiters and talent acquisition professionals to personalize their approach, streamline outreach, and create authentic connections with candidates. Email is more than just a communication tool—it’s a powerful way to nurture candidates at every stage of the hiring funnel. Learn how to map the candidate journey, craft emails that get replies, and optimize your process to achieve incredible results. What You'll Learn in This Episode: How to design email nurture campaigns that boost candidate engagement. How to map the candidate journey and identify key touchpoints to nurture relationships. Why candidate nurturing is more than a one-time activity—it’s a daily practice. The role of authenticity in candidate engagement and how to make a lasting impression. Brandon's Best Advice for Recruiters: Write emails for an "audience of one" to create personalized, impactful outreach. Leverage tools like email sequences and drip campaigns for targeted outreach. Focus on high-quality candidates instead of quantity to optimize results. Always add value—whether through advice, connections, or transparent communication. *************📧  Become a more strategic Recruiter: https://link.rhonapierce.com/YZEviw   //TIMESTAMPS:   00:00 INTRODUCTION 03:10 Candidate Nurturing: A Personal Approach 06:01 Strategic Time Management in Recruiting 08:45 Optimizing Candidate Engagement 12:10 Building Relationships in Recruiting 15:03 Leveraging Newsletters for Candidate Connection 17:53 Email Strategies for High Open Rates 30:55 Crafting Compelling Content for Candidates 33:44 Tech Stack for Effective Candidate Nurturing 39:50 The Future of Candidate Nurturing 46:20 Building Relationships: The Heart of Recruiting   RECOMMENDED NEXT EPISODE→  #14: Ditch the Cold Calls: Build a Talent Community Instead - with Taylor Desseyn     ****🌟 CONNECT WITH BRANDON💼 LinkedIn: https://www.linkedin.com/in/brandohires/ 🎙️ Podcast: https://open.spotify.com/show/0HS4AlUh90jnX5y7OijO0H     🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social  📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/   💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498  🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to build an employee advocacy program but don't know where to start? In this episode, employee advocacy expert Nicole Stephens reveals the frameworks and strategies that actually work, from highly regulated industries to Fortune 50 companies. Learn: Why authentic employee stories outperform corporate content How to help employees spot and share story-worthy moments The right way to use content libraries (and when to move beyond them) Measuring success without expensive tools Getting leadership buy-in for employee advocacy Balancing brand guidelines with authenticity  Nicole shares practical examples from intern to C-suite level, explaining how companies of any size can build a powerful employee advocacy program that drives real results. Perfect for talent acquisition leaders, employer brand professionals, and business leaders looking to enhance their talent attraction through employee voices.   #EmployeeAdvocacy #EmployerBranding #TalentAcquisition #Recruiting #ContentStrategy #EmployeeGeneratedContent     ----------------------------------------------------------------------------------------------------  📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw   🎬 Get 1 Month’s worth of social media videos done for you: https://perceptiblestudios.com/  ----------------------------------------------------------------------------------------------------      //TIMESTAMPS:   00:00 INTRODUCTION 01:03 Why Traditional Recruiting Content Doesn't Work  04:20 Content Libraries: The Right Way to Use Them  07:44 How Candidates Really Consume Employee Content  10:21 Balancing Brand Guidelines with Authenticity  13:48 Redefining Failure in Employee Advocacy  20:33 Building an Employee Advocacy Program with Zero Budget  24:54 Help Employees Find Story-Worthy Moments  28:04 Entry-Level to C-Suite: Content That Works  34:55 Overcoming Common Employee Advocacy Challenges  43:15 The Future: When EGC Becomes Just Content  45:42 Should You Pay Employees for Content?     RECOMMENDED NEXT EPISODE→  #16: Making the case for Hiring Manager branding with Carrie Corcoran   ****🌟 CONNECT WITH NICOLE💼 LinkedIn: https://www.linkedin.com/in/nicolescoffey/  🌐 Website: https://nicolestephens.work/      🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/    💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498   🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we dive deep into employee onboarding with Amy Davies, founder of First 30. Learn why 33% of new hires leave within their first 6 months and how effective onboarding can save companies an average of $390,000 annually in turnover costs.    Amy shares:  - Why first impressions are crucial in employee retention  - How pre-boarding sets the foundation for success  - The true cost of poor onboarding practices  - Practical strategies for creating an effective onboarding program  - Ways to measure and prove onboarding ROI  - How to get leadership buy-in for onboarding initiatives  - Tips for managing onboarding content effectively  - The importance of cross-functional relationships in onboarding    Key Insights:  💡 Successful onboarding goes beyond paperwork and orientation  💡 Great onboarding can improve engagement by 82%  💡 The importance of making employees feel psychologically safe  💡 Why recruiters should stay involved in the onboarding process  💡 How to create a "drip campaign" approach to onboarding information     RESOURCES MENTIONED IN THIS EPISODE:   📘Ideas to Get Your New Hires Off to a Great Start https://first30ready.ck.page/onboardingebook   📘Strategies for Running Compassionate and Effective Layoffs https://first30ready.ck.page/compassionatelayoffsebook    📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw     RECOMMENDED NEXT EPISODE→  #6: Inclusive Hiring Starts with Effective Intake Calls with Kat Kibben   ****🌟 CONNECT WITH AMY💼 LinkedIn: https://www.linkedin.com/in/daviesamy/  🌐 Website: https://first30ready.com/  📹 YouTube: https://www.youtube.com/@first30ready    🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/    💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

Around 20% of the population in the US is neurodivergent, yet most hiring processes contain significant barriers for neurodiverse candidates. If you’re not intentional about prioritizing neuro-inclusivity, AI-driven recruiting is going to make this worse!   So how can companies make sure they’re not unintentionally excluding neurodiverse talent?   My guest this week is Tameka Allen, a People & Culture consultant and the founder of ModCulture, a consultancy fostering business success through neuroinclusive work cultures.   In this interview, she emphasizes the importance of creating accessible hiring practices that accommodate diverse cognitive styles, the misconceptions surrounding neurodivergent candidates, and the need for organizations to adopt a growth mindset. Tameka shares practical steps for improving interview processes, the value of data in driving change, and the positive ripple effects of embracing neurodiversity in the workplace.     RESOURCES MENTIONED IN THIS EPISODE:   📕 Embracing Neurodiversity in Hiring Quick start Guide: https://bit.ly/neurodivergenthiring 📬 Get the Newsletter: https://link.rhonapierce.com/YZEviw     //TIMESTAMPS:   00:00 INTRODUCTION 03:05 Personal Journey to Neuro-Inclusive Practices 05:53 Challenges Faced by Neurodivergent Candidates 08:49 The Importance of Inclusive Interview Processes 12:08 Common Misconceptions About Neurodivergent Candidates 14:58 Practical Accommodations for Neurodivergent Candidates 17:49 Data-Driven Approaches to Improve Hiring 21:06 The Ripple Effects of Neuro-Inclusive Hiring 23:56 Overcoming Resistance to Change in Hiring Practices 27:09 Small Changes for Immediate Impact     RECOMMENDED NEXT EPISODE→  #9: The Truth about Diversity Hiring - with Tara Turk-Haynes    ****🌟 CONNECT WITH TAMEKA💼 LinkedIn: https://www.linkedin.com/in/tamekanallen/  🌐 Website: https://modculture.co/      🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/    💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498   🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you planning on creating content at the next conference you attend? There's more to conference content than just posting selfies. Mike Peditto shares his real experience creating content at RecFest USA and the practical lessons learned along the way. You'll learn: How to plan your content strategy before the event Essential equipment for quality content creation Balancing being present vs. capturing content Tips for getting quality audio at busy events Best practices for editing and reviewing event footage Understanding and creating for your target audience    RESOURCES MENTIONED IN THIS EPISODE:   🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook  🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video      //TIMESTAMPS:   00:00 INTRODUCTION 02:52 Lessons from RecFest: Content Creation Challenges 06:14 Planning and Equipment for Event Content 09:03 Balancing Presence and Content Creation 11:48 Engaging with Interviewees at Events 15:08 Editing and Reviewing Content 17:59 Target Audience and Content Strategy 24:12 Reflections and Future Plans   RECOMMENDED NEXT EPISODE→ #14: Ditch the Cold Calls: Build a Talent Community Instead - with Taylor Desseyn   ****🌟 CONNECT WITH MIKE💼 LinkedIn: https://www.linkedin.com/in/mpeditto/  🎵 TikTok:  https://www.tiktok.com/@realisticrecruiting  📸 Instagram: https://www.instagram.com/realisticrecruiting  🎙️ Podcast: https://www.corporatepizzaparty.com/      🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/    💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498   🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

Do your hiring managers trust you? What about your manager? Recruiting is really hard if internal stakeholders don't trust you.   In this episode, I’m joined by Brooke Wheeler, a Talent Acquisition Leader who has mastered the art of building trust internally. She shares insights on building trust with hiring managers, overcoming feelings of being undervalued, and the significance of curiosity in recruitment. Brooke shares personal experiences and insights on empowering teams, managing up, and finding advocates within the workplace, emphasizing that effective communication and a proactive approach are essential for success in talent acquisition.      🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video      //TIMESTAMPS:   00:00 INTRODUCTION 02:24 The Importance of Internal Branding 06:03 Overcoming Undervaluation in Recruitment 10:11 Navigating Company Culture and Positivity 13:32 Curiosity as a Tool for Building Relationships 17:40 Empowering Teams and Managing Up 21:28 Finding Advocates in the Workplace     RECOMMENDED NEXT EPISODE→ #12: The Unstoppable Power of a Recruiter's Brand, with Anna Morgan   ****🌟 CONNECT WITH BROOKE💼 LinkedIn: https://www.linkedin.com/in/brookewheeler/  🌐 Website: https://restorationtalentsolutions.com/      🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/    💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498   🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

Zach Nunn, founder of Living Corporate, pulls back the curtain on what it takes to create authentic content about race and identity in the workplace. From deleting episodes with problematic guests to calling out patronizing DEI storytelling, Zach shares why most corporate diversity content misses the mark and how to create conversations that actually matter. What You'll Learn: Why Zach sometimes doesn't release podcast episodes (including one with a tech executive) The problem with DEI storytelling that treats employees like "rescued" success stories How to spot performative vs. productive conversations about workplace equity Why individual anecdotes often miss systemic issues in DEI discussions The responsibility content creators have when platforming voices How journalism's decline affects podcast integrity Real examples of authentic workplace storytelling that drives change RESOURCES MENTIONED: Visit the Living Corporate Website - https://living-corporate.com/ Takeover The Workfluencer Podcast Get My Newsletter Perceptible Studios – Video content that builds trust ****🌟 CONNECT WITH ZACH💼 LinkedIn:  https://www.linkedin.com/in/zacharynunnphr/  🌐 Website: https://living-corporate.com/  📹 YouTube: https://www.youtube.com/@LivingCorporate/  🎙️ Podcast: https://open.spotify.com/show/2mRmf9FpyH8GfhRNSQ1ZV9     🌟 CONNECT WITH RHONA💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social  📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce 🌐 Website: https://www.rhonapierce.com/  📹 YouTube: https://www.youtube.com/@RhonaBPierce/     💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Workfluencer, diversity equity inclusion, race at work, workplace conversations about race, DEI content, corporate diversity programs, authentic DEI, workplace equity, inclusion podcast, systemic racism workplace, DEI storytelling, platform responsibility, content creator ethics Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you feeling stuck in your TA career? Dr. Jasmine Escalera reveals how to reinvent yourself without burning it all down.   Dr. Jasmine Escalera is a certified career and life coach with a PhD in Neuropharmacology. She's the founder of The Courage Crew, the only free online community dedicated to supporting women in reinventing their personal and professional lives.   In this conversation, Rhona and Dr. Jasmine discuss topics such as the misconceptions about career reinvention, how to overcome burnout in talent acquisition, redefining success metrics for TA professionals, the power of micro-changes in your career, and practical strategies for pushing beyond your comfort zone. They also explore the importance of aligning your career with your values and how to build resilience in the face of industry challenges.   RESOURCES MENTIONED IN THIS EPISODE:  🎁 Join The Courage Crew for FREE: https://www.skool.com/the-courage-crew-kickstarter-3809/about  🎧 Science-backed music for your brain. Try it FREE for 30 days: brain.fm/rhonapierce 🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video     //TIMESTAMPS:   00:00 INTRODUCTION 02:15 Jasmine’s Reinvention Journey  06:02 Breaking Toxic Patterns 12:33 Navigating Burnout in HR 18:12 Mindset Shifts for Transformation 24:08 Overcoming Fear and Embracing Change 30:49 Redefining Success on Your Own Terms 48:00 Brain.fm Science-backed music for your brain     ****🌟 CONNECT WITH JASMINE💼 LinkedIn: https://www.linkedin.com/in/jasmine-escalera/  🌐 Website: https://www.skool.com/the-courage-crew-kickstarter-3809/about  📸 Instagram: https://www.instagram.com/jasmineescaleracoaching/ 🎙️ Podcast: https://her-next-career-move.captivate.fm/listen      🌟 CONNECT WITH ME  💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/    💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498  🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Rhona Pierce and Kamara Toffolo discuss the intricacies of resume writing for talent acquisition professionals. They explore the challenges recruiters face in crafting their own resumes, the importance of quantifying accomplishments, and how to effectively showcase soft skills and leadership qualities. The conversation also delves into tailoring resumes for specific roles, leveraging employer branding experience, and navigating career changes. Additionally, they touch on the significance of staying competitive in a crowded job market and the responsible use of AI tools in the resume writing process. Kamara shares actionable takeaways for TA professionals to enhance their resumes and and stand out in the job market.      🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video      //TIMESTAMPS:   00:00 INTRODUCTION 02:53 Quantifying Accomplishments in Talent Acquisition 06:07 Showcasing Soft Skills and Leadership 08:57 Tailoring Resumes for Specific Roles 12:13 Leveraging Employer Branding Experience 15:04 Navigating Career Changes in TA 17:53 Staying Competitive in a Crowded Market 21:12 Utilizing AI Tools Responsibly 24:05 Key Takeaways for TA Professionals     **** 🌟 CONNECT WITH KAMARA 💼 LinkedIn: https://www.linkedin.com/in/kamarat/  🌐 Website: https://kamaratoffolo.com/  📹 YouTube: https://www.youtube.com/kamaratoffolocareers      🌟 CONNECT WITH ME  💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/    💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498  🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

Turn your podcast interviews into powerful recruiting content. In this solo episode, I share my strategy for maximizing the impact of your podcast guest appearances through strategic content repurposing. You'll learn: Why repurposing podcast appearances is crucial for your personal brand How to identify the most valuable segments from your interviews Ways to transform one podcast appearance into multiple content pieces Using engagement metrics to guide your content strategy Practical tools like Claude and Opus Clip for efficient repurposing Creating blog posts, newsletters, and videos from your interviews   RESOURCES MENTIONED IN THIS EPISODE:   📗 Download Content Repurposing AI Prompts: https://link.rhonapierce.com/Prompts 🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook  ♻️ Repurpose Content Easier with CreatorHQ: https://creatorhq.co?aff=9qejn 🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video   //TIMESTAMPS:   00:00 INTRODUCTION 00:58 Importance of Repurposing Content from Podcast Appearances 02:24 Identifying Valuable Talking Points for Repurposing 04:12 Creating Various Types of Content from a Podcast Interview 08:25 Streamlining the Content Repurposing Process with Tools 09:21 DEMO: Using Claude for Content Repurposing 15:34 DEMO: Using Opus Clip to Create Clips from Podcast Episodes 20:28 Introducing 'Level Up With Video' Service   RECOMMENDED NEXT EPISODE→ #18: Visibility Creates Opportunity: How to be a great podcast guest with Orlando Haynes   ****   🌟 CONNECT WITH ME  💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/    💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498   🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr   Learn more about your ad choices. Visit megaphone.fm/adchoices

Orlando Haynes shares his expertise on how to build a personal brand by being a guest on podcasts. He emphasizes the importance of visibility and leveraging podcast appearances to attract opportunities and candidates. Orlando discusses how to choose the right podcast to appear on, the importance of staying authentic while on air, and how to handle unexpected questions. He also provides tips on avoiding common mistakes as a podcast guest and maximizing the impact of podcast appearances.    RESOURCES MENTIONED IN THIS EPISODE: 🎥 Create Video Clips using Opus Clip: https://www.opus.pro/?via=throwouttheplaybook 📘 Download Orlando’s Guide: Tips to Maximize Your Podcast Appearance: https://link.rhonapierce.com/OrlandoH   🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video     //TIMESTAMPS:   00:00 INTRODUCTION 03:15 Building Your Personal Brand through Podcast Guesting 08:23 Choosing the Right Podcast and Staying Authentic On Air 13:05 Maximizing the Impact of Your Podcast Appearance 26:25 Understanding the Audience and Providing Actionable Advice 34:03 Handling Unexpected Questions 36:23 Common Mistakes to Avoid as a Podcast Guest 41:30 Analyzing and Learning from Each Podcast Appearance 46:10 Leveraging Podcast Appearances to Benefit Your Brand   RECOMMENDED NEXT EPISODE→ #15: How to Create Great Recruiting Content - with Joel Lalgee   ****🌟 CONNECT WITH ORLANDO💼 LinkedIn: https://www.linkedin.com/in/orlandohaynes/  🌐 Website: https://careertalkspodcast.com   📸 Instagram: https://www.instagram.com/orlando_haynes1/  📹 YouTube: https://www.youtube.com/@careertalkspodcast/  🎙️ Podcast: https://open.spotify.com/show/5nbSqyDX8zKV778hgs2pJW     🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/    💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498   🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr   Learn more about your ad choices. Visit megaphone.fm/adchoices

Tejal Rives, a recruiter and content creator, shares her content creation journey and how it has made her a better ally to job seekers. She started creating content to bridge the gap between the limited prep she could provide as a recruiter and what candidates needed to know. She shares her experience of using content creation to advocate for job seekers and improve her own recruiting practices. Tejal provides advice for recruiters who want to create helpful content and emphasizes the importance of having a burnout plan.     🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video   🎁 FREE Storytelling for Recruiters Course:  https://link.rhonapierce.com/41vKMC     //TIMESTAMPS:   00:00 INTRODUCTION 04:44 Dealing with Burnout and Trolls in Content Creation08:33 The Importance of Repetition and Recycled Content11:18 Balancing Honesty and Empathy in Content Creation20:07 Approaching Sensitive Topics with Objectivity and Facts25:24 Using Content Creation to Advocate for Job Seekers31:03 Advice for Recruiters Creating Content38:14 Finding Your Creative Voice and Building Relationships    RECOMMENDED NEXT EPISODE→ #15: How to Create Great Recruiting Content - with Joel Lalgee   ****🌟 CONNECT WITH TEJAL💼 LinkedIn: https://www.linkedin.com/in/caffeinatedcareers/  🎵 TikTok:  https://www.tiktok.com/@caffeinatedcareers  🌐 Website: https://caffeinated-careers.beehiiv.com/  📸 Instagram: https://www.instagram.com/caffeinatedcareers/  🐦 Twitter: https://x.com/coffeeandtejal      🌟 CONNECT WITH ME  💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/    💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498   🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

Rhona interviews, Carrie Corcoran, an employer branding consultant, about the importance of involving hiring managers in recruitment marketing and employer branding efforts. They discuss the benefits of hiring managers sharing their stories and experiences, the common objections to their involvement, and strategies for getting them to participate. They also provide tips for training hiring managers to effectively share their stories and ideas for quick and easy content creation.     🎬 Get 1 Month’s worth of social media videos done for you: https://throwouttheplaybook.com/video 🎁 FREE Storytelling for Recruiters Course:  https://link.rhonapierce.com/41vKMC     //TIMESTAMPS:   00:00 INTRODUCTION 04:15 Overcoming Objections and Creating Compelling Content 09:08 Training Hiring Managers to Share Their Stories 13:16 Quick and Easy Content Ideas for Hiring Managers 16:10 Using Video to Showcase Personalities and Team Culture 23:15 Measuring the Impact of Hiring Managers in Employer Branding 27:58 Taking Action and Starting Small with Video Content     RECOMMENDED NEXT EPISODE→ #7: Measuring the Impact of your Employer Brand with James Ellis    ****🌟 CONNECT WITH CARRIE💼 LinkedIn: https://www.linkedin.com/in/employerbrandingleader/  📹 YouTube: https://www.youtube.com/@carriecaresebconsulting       🌟 CONNECT WITH ME  💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/    💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498   🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

Rhona is joined by, Joel Lalgee, a recruiter and content creator, with over 500k followers across social media platforms. Joel shares his insights on creating effective recruiting content. He emphasizes the importance of understanding your audience and what they care about. Joel also discusses the benefits of leveraging video content and shares his content creation process. Joel highlights the power of content in building trust with candidates and hiring managers.   🎁 FREE Storytelling for Recruiters Course:  https://link.rhonapierce.com/41vKMC     //TIMESTAMPS:   00:00 INTRODUCTION 01:07 Joel’s Content Creation Journey 04:13 Repeating Key Messages 08:50 Leveraging Video Content 13:49 Authenticity and Relationship Building 17:58 Content Creation as a Long-Term Game 29:23 Finding Your Niche and Embracing Your Expertise in Recruiting Content 38:37 Balancing Content Creation and Recruiting Responsibilities 49:16 Building Trust with Candidates and Hiring Managers through Content   RECOMMENDED NEXT EPISODE→ #14: Ditch the Cold Calls: Build a Talent Community Instead - with Taylor Desseyn   ****  🌟 CONNECT WITH JOEL  💼 LinkedIn: https://www.linkedin.com/in/joellalgee/  🎵 TikTok: https://www.tiktok.com/@the_realest_recruiter  🌐 Website: https://www.therealestrecruiter.com  📸 Instagram: https://www.instagram.com/the_realestrecruiter/   📹 YouTube: https://www.youtube.com/@Therealestrecruiter/  🐦 Twitter: https://x.com/Humanheadhunter      🌟 CONNECT WITH ME  💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/    💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498   🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

Rhona is joined by Taylor Desseyn, who shares his unconventional approach to tech recruiting, focusing on building a community rather than relying on traditional outreach strategies. He also shares his strategies for engaging his audience, including experimenting with content and listening to the market. Taylor encourages recruiters to embrace the future of online talent communities and leverage talent marketplaces like Gun.io.   📬 Newsletter: https://link.rhonapierce.com/YZEviw   //TIMESTAMPS:   00:00 INTRODUCTION 08:42 Experimenting with Content and Listening to the Market 15:05 The Importance of Building Community 19:11 The Power of Content in Helping Others 24:19 The Future of Talent Acquisition: Online Communities 29:03 In-Person Interactions and Talent Marketplaces     RECOMMENDED NEXT EPISODE→ #12: The Unstoppable Power of a Recruiter's Brand, with Anna Morgan   ****  🌟 CONNECT WITH TAYLOR  💼 LinkedIn: https://linkedin.com/in/taylordesseyn  🌐 Website: https://solo.to/tdesseyn  📸 Instagram: https://instagram.com/tdesseyn  📹 YouTube: https://www.youtube.com/@tdesseyn  🐦 Twitter: https://x.com/tdesseyn      🌟 CONNECT WITH ME  💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce🌐 Website: https://www.rhonapierce.com/    💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498   🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Rhona is joined by Vanessa Raath, an expert talent sourcer. Vanessa challenges traditional email outreach methods and shares her approach to crafting email campaigns that resonate with candidates. She emphasizes the importance of personalization, doing research on candidates before reaching out, and thinking like a marketer. Vanessa also discusses the power of email metrics and how they can be used to refine and improve campaign performance. 💻 Check out Vanessa’s Courses: https://academy.vanessaraath.com/    📬 Newsletter: https://link.rhonapierce.com/YZEviw🎁 FREE Storytelling for Recruiters Course:  https://link.rhonapierce.com/41vKMC   //TIMESTAMPS:   00:00 INTRODUCTION 05:07 The Three Pillars of Talent Sourcing 09:43 Personalizing Email Outreach Beyond Job Descriptions 13:25 Using Authentic Content to Engage Candidates 17:14 Creative Ways to Stand Out in a Crowded Inbox 21:49 Common Mistakes in Email Outreach 23:06 Leveraging Data and Metrics to Improve Campaign Performance 26:46 Building Genuine Relationships with Potential Candidates 29:01 Advice for Recruiters Starting Email Campaigns     RECOMMENDED NEXT EPISODE→ #12: The Unstoppable Power of a Recruiter's Brand, with Anna Morgan   ****  🌟 CONNECT WITH VANESSA💼 LinkedIn: https://www.linkedin.com/in/vanessaraath/ 🌐 Website: https://www.vanessaraath.com/ 📸 Instagram: https://www.instagram.com/van_raath/ 📹 YouTube: https://www.youtube.com/@Van_Raath 🐦 Twitter: https://twitter.com/Van_Raath      🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce   💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498   🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr   Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Rhona and Anna Morgan discuss the importance of personal branding for recruiters and how it can help build trust with candidates and clients. They share their own experiences and provide strategies for recruiters to establish their personal brand. They emphasize the need for authenticity, engagement, and consistency in content creation. They also discuss the alignment of personal brand with the employer brand and the benefits it can bring.    🎁 FREE Storytelling for Recruiters Course:  https://link.rhonapierce.com/41vKMC 📬 Newsletter: https://link.rhonapierce.com/YZEviw     //TIMESTAMPS:   00:00 INTRODUCTION 06:42 Building Trust through Authenticity and Engagement 09:56 The Importance of Relatability and Grace in Recruiting 17:49 Practical Steps to Start Building Your Personal Brand 29:14 Aligning Personal Branding with the Employer Brand 37:45 The Power of Messy Action over Perfect Inaction     RECOMMENDED NEXT EPISODE→ #7: Measuring the Impact of your Employer Brand with James Ellis    ****🌟 CONNECT WITH ANNA💼 LinkedIn: https://www.linkedin.com/in/annamorgan-recruiter-careerbff/  🌐 Website: https://www.annamorgancareerbff.com/ 📸 Instagram: https://www.instagram.com/annamorgancareerbff     🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce   💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

Tired of recruiter content that chases likes but lacks substance? In this episode, discover how Andrew Lewis grew from 0 to 45K followers by mastering content creation that delivers real value and opens up new career opportunities. As Head of Talent at Worldly, Andrew shares how he carved out his unique voice, built personal branding that stands out, and earned the trust of his audience. We dive into actionable strategies for recruiters and creators who want to break free from recycled talking points and create original content that builds credibility—not just engagement. Learn how Andrew curates what’s worth sharing, turns daily recruiting challenges into high-impact posts, and balances authority with vulnerability. Plus, get tips for staying consistent with your content creation while leading a busy talent acquisition function. What you’ll learn: - How to identify your unique lane and voice as a recruiter-creator - Why selective curation matters for personal branding - The difference between content that gets clicks and content that builds long-term trust - Turning real-world recruiting challenges into high-value posts - Practical strategies for consistent content creation in TA - How personal branding can unlock new career opportunities in talent acquisition RESOURCES MENTIONED: Subscribe to The Talent Operator  Takeover The Workfluencer Podcast  Get My Newsletter  Perceptible Studios – Video content that builds trust 🌟 CONNECT WITH ANDREW LinkedIn: https://www.linkedin.com/in/andrew-lewis-31104559/ Website: http://www.talentoperator.com/ 🌟 CONNECT WITH RHONA LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Instagram: https://www.instagram.com/rhonabpierce/ TikTok: https://www.tiktok.com/@rhonabpierce Website: https://www.rhonapierce.com/ YouTube: https://www.youtube.com/@RhonaBPierce/ 💜 Leave a review on Apple Podcasts: https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify: https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr If you’re ready to elevate your content creation, boost your personal branding, and open up new career opportunities, this episode is a must-listen! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this bonus episode, Rhona Pierce explores the unconventional journeys of successful recruiters and the power of storytelling in talent acquisition. The guests share their unique journeys and how they leveraged their personal brands to navigate unconventional career paths. Rhona emphasizes the importance of incorporating personal stories into recruiting strategies to build trust, credibility, and connections with candidates. And she shares tips on crafting and using personal stories in recruiting.     📬 Free Storytelling for Recruiters Course:  https://link.rhonapierce.com/41vKMC     //TIMESTAMPS:   00:00 Introduction 02:23 John Gulick: From Circus Acrobat to Tech Recruiter 04:20 Tara Turk-Haynes: Finding a Path through Representation 06:41 Sean Page: Leveraging Transferable Skills in Recruiting 09:39 Tannum Sullivan: Creating Opportunities in Employer Branding 12:05 James Ellis: Discovering Employer Branding through Diverse Experiences 15:11 The Power of Personal Stories in Recruiting 17:31 Conclusion and Next Steps      🌟 CONNECT WITH ME  💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce   💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498   🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr   Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Rhona Pierce interviews Jennifer Laurie, Chief People Officer at StartOut, about the EEOC's new guidance on workplace harassment released in 2024. They discuss the significant updates, implications for talent acquisition professionals, and strategies for creating a more inclusive hiring process.   📬 Newsletter: https://link.rhonapierce.com/YZEviw     //TIMESTAMPS:   00:00 INTRODUCTION 02:59 Reasons for the Updated Guidance 07:54 Broadening the Scope of Harassment 09:07 Key Changes for Talent Acquisition Professionals 11:30 Protecting Gender Identity and Expression 16:24 Recognizing Intersectional Harassment 23:42 Action Steps for Employers 28:43 Conclusion and Call to Action   RECOMMENDED NEXT EPISODE→ #9: The Truth about Diversity Hiring - with Tara Turk-Haynes    ****  🌟 CONNECT WITH JENNIFER💼 LinkedIn: https://www.linkedin.com/in/jenniferlauriehr/🌐 Website: https://equitablehrguild.com/    🌟 CONNECT WITH ME  💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce   💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498   🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Rhona sits down with Tara Turk-Haynes, a DEI expert and Talent Acquisition leader, for a candid conversation about what it really takes to make diversity hiring work. They discuss the importance of data, the role of ERGs, and the impact of societal and political factors on DEI efforts.   📬 Newsletter: https://link.rhonapierce.com/YZEviw     //TIMESTAMPS:   00:00 INTRODUCTION 02:16 - Tara's Journey into DEI Work  04:48 - Setting Clear Diversity Hiring Goals and Metrics  07:37 - Measuring the Success of Diversity Hiring Efforts  10:21 - Involving ERGs in the Hiring Process  16:15 - The Evolution of Tara's Thinking on Diversity Hiring  21:51 - The Skills-Based Nature of Recruiting and DEI  22:08 - Predictions for Diversity Hiring in 2024  26:17 - The Importance of Retention and Inclusion   RECOMMENDED NEXT EPISODE→ #6: Inclusive Hiring Starts with Effective Intake Calls with Kat Kibben    ****  🌟 CONNECT WITH TARA  💼 LinkedIn: https://www.linkedin.com/in/ttaraturkhaynes/  🐦 Twitter: https://x.com/ttarahaynes  🌐 Website: https://www.equityactivations.com/  📸 Instagram: https://www.instagram.com/ttarahaynes/     🌟 CONNECT WITH ME  💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce   💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498   🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Sean Page, a senior technical recruiter, shares his strategies for being productive and effective as a solo recruiter in a resource-constrained environment. Sean discusses how he leverages data, prioritizes tasks, builds relationships with candidates and hiring managers, and communicates effectively with stakeholders.   📬 Newsletter: https://link.rhonapierce.com/YZEviw 🎁 Try Brain.fm FREE for 30 days: brain.fm/rhonapierce    //TIMESTAMPS: 00:00 INTRODUCTION 04:43 - Leveraging data to improve productivity and make better recruiting decisions 07:52 - Creating a positive candidate experience  13:24 - The importance of using tools and technology to stay organized and save time  20:33 - Finding time for social media and building a personal brand as a recruiter  22:03 - Staying organized and managing your day to stay productive  32:54 - Communicating effectively with candidates, hiring managers, and vendors  42:48 - Advice for anyone looking to be more productive as a recruiter RECOMMENDED NEXT EPISODE→ #3: Hiring Manager Partnerships with Amy Miller   ****  🌟 CONNECT WITH SEAN  💼 LinkedIn: https://www.linkedin.com/in/sean-page-capm  🐦 Twitter: https://twitter.com/SeanPageTalent    🌟 CONNECT WITH ME  💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498   🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, James Ellis, an Employer Branding Expert and the founder of Employer Brand Labs, shares insights on employer branding, its financial impact, and the misconceptions surrounding it. He emphasizes the importance of creating a strong employer brand that is clear and distinct, rather than aiming to look good to everyone. James also discusses the financial implications of employer branding and how it can drive business outcomes and shares the language you can use to make the case for Employer Branding to leadership.   📬 Newsletter: https://link.rhonapierce.com/YZEviw  📊 Employer Brand Value Report: https://bit.ly/ebvalue   //TIMESTAMPS:   00:00 INTRODUCTION 01:09 - James' Unconventional Path to Employer Branding 05:06 - Misconceptions About Employer Branding 14:08 - Making the Financial Case for Employer Branding 24:33 - Strategies for Presenting the Business Case 36:49 - Proving the Value of Employer Branding 37:03 - Building an Employer Brand on a Limited Budget     ****🌟 CONNECT WITH JAMES💼 LinkedIn: https://www.linkedin.com/in/thewarfortalent/ 🌐 Website: https://www.employerbrandlabs.com/ 📩 Newsletter:  https://employerbrandheadlines.substack.com/ 🐦 Twitter: https://x.com/thewarfortalent 📹 YouTube: https://www.youtube.com/@EmployerBrandLabs 🎙️ Podcast: http://thedefinitionofinsanity.show/   🌟 CONNECT WITH ME💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 💜 Leave a review on Apple Podcasts  https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498   🟢 Leave a rating on Spotify  https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr   Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Kat Kibben, the founder and CEO of Three Ears Media, discusses the importance of asking the right questions during intake calls and avoiding an order taker mindset. They discuss the common mistakes recruiters make in asking questions, the value of asking follow-up questions, and how to address bias in the hiring process. Kat also shares insights on the future of recruiting in an AI-driven world and the importance of creativity in asking effective questions.   📬 Newsletter: https://link.rhonapierce.com/YZEviw Inclusive Hiring Training: https://bit.ly/4aCoN4u //TIMESTAMPS: 00:00 Introduction 00:12:02 Mindset Needed to Lead Intake Calls  00:13:36 Preparing and asking Good Follow Up Questions  00:21:26 The Right Questions to Address Biases  00:19:18 Aligning Recruiters and Hiring Managers  00:22:15 Preparing for the Future of Recruiting in an AI-driven world   **** 🌟 CONNECT WITH KAT 💼 LinkedIn: https://www.linkedin.com/in/katrinakibben/ 🌐 Website: https://www.threeearsmedia.com/ ✍️ Blog: https://katrinakibben.com 🐦 Twitter: https://twitter.com/KatrinaKibben 📸 Instagram: https://instagram.com/Katrinakibben 📹 YouTube: https://www.youtube.com/@ThreeEarsMedia   🌟 CONNECT WITH ME  💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

Mary Kay Baldino, Head of Talent Acquisition at a global company with over 10,000 employees, discusses the importance of balancing confidence and humility as a TA leader. She emphasizes the need for expertise, data, and evidence to back up your recommendations. Mary Kay also highlights the significance of creating a culture of vulnerability and learning, navigating cultural differences in a global organization, and maintaining a human-centric approach to recruiting. She shares personal stories and examples to illustrate her points. 📬 Newsletter: https://link.rhonapierce.com/YZEviw //TIMESTAMPS:00:00:00 - Introduction00:02:20 - Mary Kay's Journey into Talent Acquisition00:04:47 - Shifts in Approach as a TA Leader00:07:02 - Advice for New TA Leaders00:09:19 - Learning from Early Mistakes00:11:43 - Courageously Confronting Bias00:14:10 - Creating a Culture of Vulnerability00:16:31 - Navigating Cultural Differences in Global TA00:23:40 - Equipping Teams for Cultural Awareness00:28:32 - Aligning Strategies with Local Nuances00:33:09 - Balancing Standards and Flexibility ****🌟 CONNECT WITH MARY KAY💼 LinkedIn: https://www.linkedin.com/in/marykaybaldino/🌐 Website: https://www.r1rcm.com/careers/ 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🐦 Twitter: https://twitter.com/rhonab📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Tabitha Cavanagh, VP of Recruiting and Talent Strategy at The Sales Collective, discusses competency-based interviewing and its effectiveness in evaluating sales candidates. 📕 Download the Salesperson Interview Guide: https://bit.ly/4dIg17Y 📬 Newsletter: https://link.rhonapierce.com/YZEviw //TIMESTAMPS:00:00 - Introduction and Tabitha's journey into talent acquisition04:31 - Differences between traditional and competency-based interviewing for sales hiring08:52 - The sales DNA test and its role in the hiring process11:35 - How competency-based interviewing uncovers a salesperson's unique story beyond their resume15:28 - Specific competency-based interview questions to evaluate sales skills19:30 - Discovering unique candidate stories through competency-based interviewing21:48 - Training clients to conduct effective competency-based interviews24:19 - The impact of competency-based interviewing on diversity and inclusion26:08 - Advice for implementing competency-based interviewing in the sales recruitment process29:38 - Convincing old-school sales leaders to adopt competency-based interviewing ****🌟 CONNECT WITH TABITHA💼 LinkedIn: https://www.linkedin.com/in/tabtherecruiter/📕 Salesperson Interview Guide: https://bit.ly/4dIg17Y🌐 Website: https://resumeandprofilefeedback.com/ 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🐦 Twitter: https://twitter.com/rhonab📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Amy Miller, a senior recruiter at Amazon with over 25 years of experience in tech recruiting, shares her insights on building strong partnerships between recruiters and hiring managers. Discover the secrets to effective collaboration, alignment, and success in the hiring process. 📬 Newsletter: https://link.rhonapierce.com/YZEviw //TIMESTAMPS:[00:03:27] Building Trust and Rapport with Hiring Managers[00:07:04] Good Consulting vs. Bad Customer Service[00:13:54] The Ideal Intake Call Structure[00:18:06] Dealing with Unrealistic Candidate Profiles[00:22:19] Maintaining Clear Communication Throughout the Search[00:25:29] Navigating Challenges and Staying Aligned[00:30:04] The Impact of Strong Partnerships on Recruiting Metrics[00:33:56] Advice for Recruiters Struggling to Build Strong Partnerships[00:36:45] What Hiring Managers Can Do to Foster Strong Partnerships[00:38:58] Amy's Advice to Her Younger Recruiter Self ****🌟 CONNECT WITH AMY💼 LinkedIn: https://www.linkedin.com/in/amymil/📹 YouTube:  http://www.youtube.com/c/amymiller🐦 Twitter: https://twitter.com/YogaPantsRec🎵 TikTok: https://www.tiktok.com/@recruitinginyogapants🌐 Website: http://www.recruitinginyogapants.com/ 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🐦 Twitter: https://twitter.com/rhonab📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to increase your applications by 60%? Learn how Twitter did it with their innovative #Building Characters recruiting podcast.   In this episode of Throw Out The Playbook, I sit down with Jon Gulick and Lauren Zabel, the masterminds behind the second season of Twitter's wildly successful recruiting podcast. They share the story of how #BuildingCharacters came to be, the strategies they used to promote it and measure its impact, and their tips for other TA teams looking to start their own podcast Start Podcasting with Riverside: https://throwouttheplaybook.com/riverside 📬 Newsletter: https://link.rhonapierce.com/YZEviw TIMESTAMPS: 00:00 Introduction  (00:01:36) - John and Lauren's Journeys to TA (00:03:18) - The Origins of #BuildingCharacters (00:06:28) - Getting Buy-In and Support from Leadership (00:08:45) - Setting Goals and Measuring Success (00:11:03) - Planning Seasons and Episodes (00:13:22) - Promotion and Audience Engagement (00:18:06) - Surprising Benefits and Challenges (00:24:55) - Advice for TA Teams Considering Podcasts (00:27:15) - Would They Do It Again?   **** 🌟 CONNECT WITH JON & LAUREN 💼 Jon’s LinkedIn: https://www.linkedin.com/in/jongulick/ 💼 Lauren’s LinkedIn: https://www.linkedin.com/in/lauren-zabel-62399210/ 🎙️ #BuildingCharacters Podcast: https://open.spotify.com/show/0I8CB2o58M8IY1RTR40lRX   🌟 CONNECT WITH ME  💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

Tannum Sullivan, Employer Brand and People Experience Manager at Golden Hippo, shares her journey into employer branding and how she started podcasting as part of her employer branding strategy. She discusses the impact of the podcast on talent attraction and employee engagement, as well as the process of identifying employee stories and repurposing podcast content for other channels. Tannum also highlights the challenges and surprising benefits of using podcasting as a recruitment tool and offers advice for companies looking to leverage podcasting for talent attraction. Start Podcasting with Riverside: https://throwouttheplaybook.com/riverside 📬 Newsletter: https://link.rhonapierce.com/YZEviw TIMESTAMPS:00:00 Introduction 02:27 Tannum's Journey into Employer Branding 04:50  Inspiration for Starting the Podcast07:12  Goals for the Podcast09:35 Identifying Employee Stories to Showcase12:01 Impact of Employee Stories on TA Efforts and Engagement14:28 Repurposing Podcast Content for Other Channels16:53 Most Successful Channels and Formats19:12 Challenges of Podcasting as a Recruitment Tool21:36 Surprising Benefits and Outcomes24:01 Advice for Companies Looking to Leverage Podcasting 28:40 Tools and Resources for Starting a Podcast ****🌟 CONNECT WITH TANNUM 💼 LinkedIn: https://www.linkedin.com/in/tannum-sullivan/🎙️ Podcast: https://open.spotify.com/show/6HPojUUSmFoj6rrZna4roK🌐 Website: https://www.golden-careers.com/ 🌟 CONNECT WITH ME 💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🐦 Twitter: https://twitter.com/rhonab📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

Everything in business has changed, except for the way most companies hire. Throw Out The Playbook is the podcast arming you with simple strategies to revolutionize how you attract, engage, and retain qualified talent.   Host Rhona Pierce, a Software Engineer turned Talent Acquisition Leader, leverages her 20+ years of experience hiring in Tech and Media to break down trends and give you a behind-the-scenes look at what forward-thinking Talent Acquisition Professionals are doing to shape the future of hiring.   This is the show for recruiters who are tired of hearing that hiring is broken and are ready to do something about it. Each week, Rhona is joined by guests who are ripping up the hiring playbook. They'll share what works, what doesn't, and the lessons they learned along the way. You'll hear various perspectives from people in the industry, not just the same voices we're all used to hearing.   Season 1 drops soon, with new episodes every week. Make sure to subscribe wherever you get your podcasts. **** 🌟 CONNECT WITH ME  💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ 🐦 Twitter: https://twitter.com/rhonab 📸 Instagram: https://www.instagram.com/rhonabpierce/ 🎵 TikTok: https://www.tiktok.com/@rhonabpierce 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Learn more about your ad choices. Visit megaphone.fm/adchoices

In this bonus episode, recorded live at SHRM 2025, Rhona Pierce interviews Tara Amaral, a veteran talent acquisition expert. Tara shares practical strategies for building effective recruiting functions, highlighting the importance of simple, repeatable processes, data-driven decision-making, and thoughtful change management. She discusses how organizations of all sizes can optimize hiring, leverage technology and AI wisely, and foster strategic partnerships. Tara emphasizes the enduring value of human expertise in recruitment, offering actionable advice for leaders and recruiters navigating today’s evolving talent landscape.   This episode was brought to you by VirgilHR, The all-in-one SaaS solution that empowers HR professionals to make smart, compliant employment decisions in real-time. HR compliance doesn’t have to be a headache.  👉🏾 Schedule a demo and see how easy it can be: https://link.rhonapierce.com/VirgilHR    **** Connect with Tara on LinkedIn: https://www.linkedin.com/in/taranamaral/  Learn more about Riviera Advisors at https://rivieraadvisors.com/ **** 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr   SHRM 2025, Talent Acquisition, HR, Data-Driven Recruitment, Change Management, AI in Recruitment, Intake Calls, Recruitment Strategies, Employee Engagement, Hiring Process, Recruitment Technology Learn more about your ad choices. Visit megaphone.fm/adchoices

When two established HR professionals decide to launch a podcast together, what could go wrong? According to Desiree Goldey and Ashley King, co-hosts of the new Talentless podcast, quite a lot – and that's exactly what made their partnership stronger. In this episode of Workfluencer, we dive deep into their journey from recording "absolutely trash" episodes to building a mission-driven show that's already generating buzz in the talent acquisition space.  If you're considering launching a podcast (solo or with a partner), thinking about content creation as an HR professional, or simply want to understand what it takes to build authentic influence in a crowded space, this episode delivers actionable insights wrapped in refreshingly honest storytelling.   What you’ll learn:  Why they named their podcast, Talentless. Challenges faced by women in the podcasting space. Importance of education and skill-building in HR and talent acquisition. Maintaining creative control and authenticity in content creation. Overcoming societal and internal barriers for women in leadership roles. The learning curve and unexpected challenges of podcasting. Strategies for audience building and community engagement. Ethical considerations regarding podcast metrics and organic growth. Why they believe HR professionals have the power to impact the wealth gap in America. RECOMMENDED NEXT EPISODE→ Content Creation While Employed: Jessica Winder on Brand + Boundaries   ****🌟 CONNECT WITH DESIREE💼 LinkedIn:  https://www.linkedin.com/in/desireegoldey/  📸 Instagram: https://www.instagram.com/talentless_podcast/  🎙️ Podcast: https://www.talentlesspodcast.com/    🌟 CONNECT WITH ASHLEY💼 LinkedIn:  https://www.linkedin.com/in/ashleykingdei/  📸 Instagram: https://www.instagram.com/talentless_podcast/  🎙️ Podcast: https://www.talentlesspodcast.com/    🌟 CONNECT WITH RHONA💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social  📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce 🌐 Website: https://www.rhonapierce.com/  📹 YouTube: https://www.youtube.com/@RhonaBPierce/    💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Workfluencer, podcast launch, HR podcasting, talent acquisition content, creative partnerships, podcast planning, women in HR, content creation strategy, ow to start a podcast with a partner, women in HR podcasting, creative control in podcasting, podcast planning mistakes, HR content creation, talent acquisition thought leadership, women lifting women in business, podcast audience building strategies, authentic podcast marketing, HR industry representation Learn more about your ad choices. Visit megaphone.fm/adchoices

In this bonus episode, recorded live at SHRM 2025, Rhona Pierce interviews Haggai, co-founder of Bites, a platform revolutionizing training and communication for frontline employees. Haggai explains how Bites transforms existing materials into TikTok-style microlearning videos, integrates with popular messaging apps, and achieves high engagement without users needing corporate email addresses. He discusses the unique challenges of training frontline workers, Bites’ seamless user experience, and their positive journey with SHRM Labs. Haggai also shares future plans to directly link training to business outcomes, making learning both engaging and impactful.   What You’ll Learn: Why traditional L&D is hemorrhaging money How social media psychology changes retention rates The real cost of boring training (hint: it's not just turnover) What happens when you make learning addictive This episode was brought to you by VirgilHR, The all-in-one SaaS solution that empowers HR professionals to make smart, compliant employment decisions in real-time. HR compliance doesn’t have to be a headache.  👉🏾 Schedule a demo and see how easy it can be: https://link.rhonapierce.com/VirgilHR    **** Connect with Haggai on LinkedIn: https://www.linkedin.com/in/hagai-horovitz/  Learn more about Bites at https://mybites.io/ **** 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr   SHRM 2025, SHRM Labs, Haggai, Bites, internal communication, training, learning, frontline employees, microlearning, content creation tool, TikTok-style videos, engagement rates, communication channels,  learning management system, workforce development, training challenges, Gen Z training, millennial training,  employee training, learning experience, professional training content Learn more about your ad choices. Visit megaphone.fm/adchoices