Hiding your struggles is keeping you broke and disconnected from your audience. I realized this when I made my first million at 23—people didn't see the discipline or the betrayals; they just saw a "blonde Instagram chick" and spat venom because they lacked context.

We're diving deep into the psychology of Narrative Transportation, that state where your audience stops judging you and starts living the story with you. I'm breaking down how I alchemized eating canned tuna and failing 20 sales calls into a brand that people actually trust.

If you're ready to transcend "basic bitch branding" and become a memorable leader, you need to master the art of the hero's journey.

Here's a glance at what you'll hear from me in this episode:  

• The "Venom" of Success: Why sharing results without the "trials and tribulations" creates resentment instead of connection.

• Ancient Technology: Why the human brain retains stories better than facts, data, or statistics.

• Social Bonding & Safety: How storytelling creates biological safety and social intimacy with your potential clients.

• The "Trance" State: Understanding neural coupling and how to light up your listener's imagination.

• The Redemption Arc: How sharing your transformation allows your audience to reframe their own pain and challenges.

• The "Best Story" Wins: Why being emotionally compelling is more important than being the "most" logical or skilled.

Timestamps:

• 00:00 – Introduction

• 01:13 – How my first million-dollar press feature actually backfired.

• 03:48 – Taking control of the narrative

• 05:56 – Why a lack of story creates an inherent disconnection in your humanity.

• 07:52 – Narrative Transportation: The phenomenon of being immersed in a story

• 09:44 – How hearing someone else's hardship reframes our own meaning-making.

• 13:16 – Example breakdown: The difference between a transactional pitch and a soulful story.

• 18:52 – Why celebrities like Taylor Swift are compelling through universal themes

• 20:47 – Why sharing failures makes you more trustworthy and competent.

• 25:55 – Introduction to the Hero's Journey framework for your brand.

Links:

• Origin Story Template: https://www.canva.com/design/DAG-bXPns94/URY-Dv9S35Vh4n--8P303Q/view?utm_content=DAG-bXPns94&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview

• Instagram: https://www.instagram.com/rachelbell/

• Work of Art Website: https://workofartpodcast.com/

I'm showing you how to build a magnetic brand and a bank account using your creative genius—no more building your brand backwards by chasing viral hooks while losing your soul to the AI noise of 2026. In this episode, I'm giving it to you clean with a bottom-up approach that focuses on your roots so your creative fruits can actually sustain themselves. Buckle in, because we're moving past the surface-level shizz to dive into the six foundational pieces—like personal mythology, brand archetypes, and real-ass magnetism—that turn your brand into a compounding investment and ensure you get paid the most for what comes easiest to you.

I break down why the traditional "top-down" approach of focusing on tactics and aesthetics alone leads to a seething sense of incongruence and vanity metrics that don't equate to revenue. I share how to address the root of your brand by moving from performing for the masses to niching down and communicating your true essence. 

Listen in as I share the six-part framework I use inside Creator Catalyst to help you stop chasing trends and start building a brand that is a compounding investment for your entire life.

•    The Bottom-Up Philosophy: Why addressing the somatic roots of your brand is non-negotiable before you ever touch a posting schedule.
•    Personal Mythology: How to use storytelling—the most ancient human technology—to build a world where your audience finds belonging.
•    Philosophy and Principles: Why being polarizing and standing for your anti-values is exactly what creates deep trust and magnetism.
•    Magnetism and Paradox: How to combine universal archetypes with your personality "plot twists" to become completely unforgettable.
•    The Genius Trifecta: Identifying your medicine, skills, and mastery so you can get paid the most for what comes easiest to you.
•    The Triple Threat Content Method: A system of Authority, Artistry, and Audience posts to keep you energized instead of exhausted.

Timestamps:

•    00:00 – Introduction
•    01:17 – Why most people build brands backwards and end up with zero community.
•    05:16 – Front stage vs. back stage self: The high cost of brand incongruence.
•    07:54 – Element 1: Personal Mythology and the ancient technology of storytelling.
•    16:23 – Element 2: Using philosophies and principles to transform from a vendor to a thought leader.
•    19:39 – Why standing for your anti-values is required for deep trust.
•    21:50 – Element 3: Magnetism—Universal Archetypes meets the multi-dimensional paradox.
•    25:19 – The Alex Hormozzi Case Study: Why the "Gym Bro" paradox is magnetic.
•    28:14 – Element 4: Identifying your Zone of Genius (Medicine, Skills, and Mastery).
•    34:14 – Element 5: Signature Style and the visual identity blueprint.
•    36:44 – Element 6: The Triple Threat Content Flow: Authority, Artistry, and Audience.
•    40:17 – Building a brand that doesn't require a rebrand every six months.

Links:

·       Creator Catalyst: https://joincreatorcatalyst.com/

·       Instagram: https://www.instagram.com/rachelbell/

·       Work of Art Website: https://workofartpodcast.com/

It's time for you to get another sneak peek at what goes on in my 6-Figure Coaching Biz Facebook group where I let you guys ask me anything on a live call each week. In this episode, I'll be sharing one of my past Q&A sessions where I talked about the perfect marketing plan, the top 3 mindset tips for a beginning entrepreneur and my best advice on how to overcome the anxiety of recording content in front of people.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/67

Here's a glance at what you'll learn from the Q&A call in this episode: 

• The 3 mindset tips you need when starting your entrepreneurial journey
• How to make every launch a success by implementing the ideal marketing plan
• If a new coach should start with one-on-one coaching or group coaching
• How to conduct your market research by asking the right questions
• The perfect way to get over the anxiety of filming IG content in front of people
• How you should price your coaching to attract clients but be fair on yourself

Every six months, Rachel will sit down to reflect on her life and the lessons learned so far. This time, that life update was recorded and you're about to hear Rachel delve into her past and answer questions that help reveal the mindset that has allowed more freedom, both in spirituality and business.

GAIN ACCESS to the full show notes for this episode here: https://paydaywithrayray.com/episodes/66

Here's a glance at what you'll hear in this episode: 

• How you can explore your spiritual journey within everyday tasks
• The fears that still hold Rachel back
• Why it's so important to express your emotions
• How Rachel and Allen connected
• The role psychedelics have played in Rachel's life
• Understanding what it is to live from a feminine perspective
• How self-doubt plays a role in life and methods to overcome it

Trust me, you don't need a huge audience to attract clients, so instead of chasing those Insta likes, start chasing REAL results. In this episode, I'm going to guide you through the three main steps to get clients and why none of them require a large audience. These steps are literally the simplest tools that you can implement to start seeing exponential growth. 

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/65

Here's a glance at what you'll learn from me in this episode: 

• How to get your ideal client avatar without having an audience
• Why you should be sharing your client results
• The conversion skills to attract high-ticket clients
• What scripts you should use to interact with your potential customers
• How to create exponential and organic growth
• Why and how you should leverage Instagram stories

It's time for an ask me anything! If you're in the 6-Figure Coaching Biz Facebook Group, you'll know of the Q&A sessions that we have to give you an opportunity to ask me anything. If you didn't know of these sessions, it's your lucky day! Tune in to hear a replay of the Q&A session that took on the subject of why you need to ask for support.

GAIN ACCESS to the Facebook group and full show notes here: https://paydaywithrayray.com/episodes/64

Here's a glance at what you'll learn from the Q&A call in this episode: 

• Why you will find value in asking for support.
• How you can support students in a group environment instead of a one-on-one call and strategies for guiding a group program.
• The best release schedule for offering new products and what you should test to see if your audience needs a new product.
• How to narrow down and find your ideal niche. Learn how to find what you love doing without worrying about money.
• The perfect balance between sharing vulnerability whilst establishing authority
• How to find consistency in the tasks that you don't enjoy

You've let it be known that you love listening in on coaching sessions, so buckle in, because here we go again! In this episode, Yehudis Smith, a conscious parenting coach, learns how to scale her coaching by turning her one-on-one sessions into group sessions.

Listen in to hear the warning signs of why you may get stuck when trying to scale and why you should focus on a small, but loyal audience, instead of a large audience. The biggest takeaway from this coaching session is how to build your ideal client avatar and then attract it. So, if you're wanting to transition from one-on-one coaching, to a scalable program, get those headphones in, get your notepad ready and get ready to get that payday, baby!

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/63

Here's a glance at what you'll learn in this episode: 

• How you can create your ideal client avatar (and why you should).
• How you can scale by creating a group program and overcoming the fear of losing the one-on-one connection.
• How you can improve your sales game.
• Why mindset is so important for coaches to master.
• The strategy behind building a smaller and loyal audience than trying to reach everyone.

Jessica Benstock runs the Phoenix Path Coaching Institute which aims to give coaches the training to master the art of holistic trauma coaching, depth healing and mentorship. Tune in to hear Jessica discuss the different energy defense styles that your clients fall into, how to trust your own intuition, and what the CIA knows about consciousness and how you can implement it into your own practice. 

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/62

Here's a glance at what you'll learn from Jessica in this episode: 

• What it means to hold space and to be a great practitioner
• How you can build trust in intuition and how to pick up on subtleties
• Why you shouldn't rely on your intellect, but instead, focus on your client and your intuition
• What the CIA can teach you about consciousness
• How to notice different energy defense styles

Struggling to get the results you want from your sales? I'm going to walk you through the top 5 sales mistakes that I see coaches make and how you can overcome them to thrive on your future sales calls.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/61

Here's a glance at what you'll learn from me in this episode: 

• Why we need to flip the perception of sales and how to not come across as a "sleazy cars salesman."
• How a sales call isn't about convincing, but giving the potential client a clearer choice of how they can move forward.
• Why you should have a high intention to serve and a low attachment to taking anything personally.
• The 3 reasons why you may not enjoy sales and how to overcome the fear of rejection.
• The 5 reasons your sales aren't performing as much as you'd hope.

Chris Lee teaches his students how to live an authentic existence by removing their coal that surrounds their inner diamond. You'll hear how Chris denied the negative truths of his environment to create scenarios that allow him to thrive. Chris describes how he built his environment to be an ocean, so that he could be a shark, instead of living in a fishbowl where all he could be was a guppy.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/60

Here's a glance at what you'll learn from Chris and I in this episode: 

• How to live an authentic existence and find your inner diamond
• Why you should create and nurture your environment to thrive
• How to turn negative scenarios into positive and life building moments
• How to rig life in your favour
• What you can do to transform someone who is unwilling to grow
• Why you should learn to forgive even the worst people

Are you ready to start selling with SOUL? Chris Stoikos created an 8-figure business with The Beard Club. Listen in as Chris discusses how he broke through his personal blockages to fully actualize what his life mission is and how he now uses those lessons to live intentionally by ignoring his minds agenda. We're going to break down everything you'll learn in our SOULED Out Experience workshop. You'll learn how to feel more confident, more embodied and more aligned with your purpose of what you want to bring to the world by upgrading your belief system, your emotional intelligence and your SELF.

Secure your "SOULED OUT" EXPERIENCE ticket here: https://www.souledoutexperience.com/

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/59

Here's a glance at what you'll learn from Rachel & Chris in this episode and the workshop: 

• The Workshop: What 'The SOULED Out Experience' is
• How to break through your blockages to fully actualize your mission
• The founding story of The Beard Club and how it became an 8-Figure company
• How to disconnect from financial success to find your own meaning
• Why you should open up to your feelings and speak from the heart
• How to find your intention and ignore your minds agenda

Discovering introspection will help you leave the past and grow into the future. On today's episode, Mike Bledsoe is taking us on a journey to find what we love and to focus purely on that. Listen in as we discuss how to take the path that will make you flourish and how to discover your clients struggles so that you can deliver them amazing results.  

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/58

Here's a glance at what you'll learn in this episode: 

• How to be unique and special in a cramped marketplace
• Figuring out the path to take that will make you flourish
• Discovering introspection to leave the past and grow into the future
• Turning down opportunities to focus on what you love
• Embracing polarization and how to trust yourself
• Dealing with online hate and cancel culture
• Why you should find your clients struggles to deliver them results
• How to visualize and becoming obsessed

If the title feels aggressive, good—I'm actually back, bitches, and I missed the living sh*t out of this. It's 2026, and we are officially done with the era where work equals suffering; the only sane option left is to turn your business into a masterpiece. In this episode, I'm pulling back the curtain on my radical healing journey, why I killed "Payday with Rayray" to launch Work of Art, and how you can survive the current "trust recession" by treating your brand like world-building. Buckle in, because I'm about to show you how to resurrect your inner artist and get paid for your creative genius before I peace out for motherhood (yep, there's a baby bump involved).

• The Rebrand: Why I shifted from "Payday" to "Work of Art" and why treating your business like an art project is the secret to longevity.
• The "Trust Recession": Why buyers are skeptical, why connection is the only currency that matters in 2026, and how to build it through a screen.
• World Building: How to view your personal brand like a fantasy novel (think Harry Potter) to create a community that people never want to leave.
• The Root System: Why most people fail at branding by focusing on the fruit (money/content) instead of the roots (who you intrinsically are).
• The Big Announcement: The details on my pregnancy, my upcoming RETIREMENT, and why this is your last chance to work with me.

• 00:00 - Introduction
• 00:53 - Aggressively returning to the podcast and the table flip of 2023.
• 03:42 - Why work can be your heaven or your hell, and choosing to make it art.
• 09:00 - Resurrecting your inner artist
• 14:50 - The irony of my financial success
• 18:24 - The Trust Recession: Why shortcuts are destroying influence and how connection saves it.
• 21:25 - Personal Branding as World Building: Creating a universe for your community.
• 23:50 - Creator Catalyst: The mastermind for the face of the business.
• 27:55 - The Plot Twist: I'm pregnant, expecting in May, and retiring (again).

• Creator Catalyst: https://joincreatorcatalyst.com/
• Instagram: https://www.instagram.com/rachelbell/
• Work of Art Website: https://workofartpodcast.com/

Before you burn out, build your team! Luke Fontaine is back to discuss how to get your first hire onboarded, trained and ready to go. Listen in as we discuss the best time to hire, what to look for in a hire, and how to build a team before you're at a 100% workload, and even when you're burned out!

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/57

Here's a glance at what you'll learn from Luke in this episode: 

• Getting your first hire onboarded, trained and ready to go
• How to create intimacy in your coaching, whilst still building a team
• How to scale, create an amazing client experience and have predictable revenue
• Who to hire first and what to look for in a hire
• How to split up your responsibilities before burning out
• Letting go of your ego and allowing others to do work
• The plan of action to build out your verticals
• How to nurture an amazing team culture

Want a tour of my Online Coach Accelerator program? I'll open the door and show you inside in today's episode of Payday With Rayray.

This episode previously published as episode 28.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: http://paydaywithrayray.com/episodes/56

Here's a glance at what you'll learn from me in this episode: 

• How we run our enrollment process.
• How I got involved in business mentorship.
• What OCA is and what makes it different.
• Who OCA is (and isn't) for.
• What allows OCA to WORK.
• An overview of OCA's 8 modules.
• Why you WOULDN'T join OCA.

Do you want to out-care the competition? Well, put your wizard hats on! We're about to mix together the ingredients for a powerful client love potion! Listen in as I share the 3 key ways to enhancing your client delivery.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/55

Here's a glance at what you'll learn from me in this episode: 

• How to find out what your clients want and how to give it to them.
• The 3 key ways to enhance your client delivery.
• How to focus on existing clients and create meaningful relationships.
• What 'Frame' is.
• How to create relaxation and trust.
• Upgrading your service from a 5-star service to a 6-star service.
• Why you should imagine that you're dating your clients.
• How to not sacrifice yourself to deliver your service.
• How to "out-care" the competition.

Is your copy working? Direct-response copywriting is an essential skill for every entrepreneur. Listen in as I break down copywriting essentials and do a live audit of our copywriting competition winners social media post.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/54

Here's a glance at what you'll learn from me in this episode: 

• Direct-response copywriting basics.
• The importance of communicating your value.
• Traditional vs. direct-response copywriting examples.
• The content writing matrix.
• The copy and the creative and why they're equally as important.
• The client transformation timeline.
• Copywriting techniques and copy commandments.
• Common copywriting mistakes.
• How to structure your copy.
• How I go through a copywriting audit.

Is it time to set some boundaries? People-pleasing can be dangerous and depleting for a coach. Listen in as Jessica Benstock shares the best ways to set boundaries so you can avoid burnout, serve others (and yourself!) at the highest level, and experience total freedom.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/53

Here's a glance at what you'll learn from Jessica in this episode: 

• How to interface the practical and spiritual realms.
• The role of intuition in entrepreneurship.
• What a boundary is and how to make one.
• The FRAMEWORK for setting a boundary.
• How to recover from a GUILT hangover.
• What to do when your boundary is CROSSED – a second time.
• How to navigate boundaries with friend-clients.
• When to be vulnerable and when to draw the line.

New year, new marketing! Listen in as I share my top four marketing predictions for 2021, specifically for the coaching industry.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/52

Here's a glance at what you'll learn from me in this episode: 

• My 4 marketing predictions for the coaching industry.
• The timeless marketing principles to live by.
• What's SO last year…and what's coming.
• Why YOU need an X-factor.
• The importance of personality in 2021.
• How to be a SUPREME coach this year and beyond.
• The 4 essential elements of personal branding.

Finding good friends can be hard. Listen in as Alyse and I share how to attract true friends and connect deeply in a way that creates a lasting relationship – and learn what to do if you discover someone simply isn't a good fit.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/51

Here's a glance at what you'll learn from Alyse and me in this episode: 

• How we met and Alyse's evolution.
• How to ATTRACT and cultivate supportive friendships.
• How RADICAL RESPONSIBILITY fits in when making (and keeping) friends.
• Why you don't have to be FAKE to be a magnet for amazing friends.
• What we do so we NEVER fight.
• How we balance each other out (as BFFs AND housemates!).
• A process for handling friend breakups with ease.
• Our favorite things about each other.

I experienced some MASSIVE evolutions last year, and I bet you did, too. Listen in as I share my 10 evolutions of 2020, what I learned from them, and how I intend to roll into 2021 – and hear how you can RISE and SHINE this year to get your biggest payday yet.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/50

Here's a glance at what you'll learn from me in this episode: 

• My 10 EVOLUTIONS of 2020 and what I learned from them.
• How to open your heart and take RISKS.
• What I learned about leadership, power, and growth.
• The difference between strength and POWER.
• The SECRET WEAPON to my success.
• Why ALIGNMENT won't always feel so good.
• My INTENTION for 2021!
• An EXERCISE for reflection and intention-setting.

Are you living lucidly? If you can't seem to part from your phone, you may not be. Listen in as Nathaniel Solace, an Integrative Leadership Coach and creator of the Ritual Reboot program shares how to wake up, live with intention, and get the results you want to see.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/49

Are YOU interested in Nathaniel's Dopamine Detox course? Go to RitualReboot.com and use the coupon code "PAYDAY" for $100 off.

Having a bad day? I have a strategy that always gets me out of a funk. Listen in as I share my Bad Day Cure so you can nourish your mind, body, and soul on the days when you just can't even.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/48

Here's a glance at what you'll learn from me in this episode: 

• Why breakdowns are GIFTS.
• How to gain a new perspective and RELAX in less than a minute.
• The 5 personality patterns…which one are YOU?
• My 3-3-3 Mind-Body-Soul Bad Day Cure formula.
• The 3 ways I heal my mind when I'm having a bad day.
• The 3 ways I support my body during a bad day.
• How I nourish my soul when I'm in a funk.
• Why even 1% progress is a WIN.

I'M BACK! It's been a long time since the last one of these Payday's with Rayray, but today I'm joined by my best friend Jessica Benstock to share with you all why I haven't been uploading and who better to talk about it with than Jessica, who's been right by my side. In this episode Jessica helps me unpack all that's happened since my last episode. I've received a ton of questions from all of you over the last year about my life transitions and how I've been handling them (and not handling them). I hope this conversation gives you a deeper understanding of why I've made some major shifts in my life and where I'm headed in the future.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/74

Here's a glance at what you'll hear from me in this episode:  

• Why I let go of every single client
• What happened to OCA and what caused me to give it all up
• How I plan to find and follow my north star

Listen in as I do a one-on-one coaching session to break down the best strategies to have wildly effective sales calls (and follow-ups!) that come from the heart and feel good all around.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/47

Here's a glance at what you'll learn from Brittany and I in this episode: 

• Brittany's background, inspiration, and goals.
• What Brittany has created through OCA.
• Why the most perfect offer won't sell (and how to make sure it does!).
• The TOP 3 main objections Brittany gets (and how to address them).
• Two tips to practice AUTHENTIC TEAMWORK to make sales calls feel goooood.
• How to have wildly effective calls that are authentic AND empathetic.
• Sales call hacks and tips to know where your prospect stands ASAP.
• How to care without carrying when highlighting the painful gap.
• The SECRET to confident closing and magical, energetic follow-ups.

The word "authentic" is tossed around a lot. But what does it really mean? Listen in as I share the truth about authenticity and how to create a marketing strategy that suits your authentic expression right now and works.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/46

Here's a glance at what you'll learn from me in this episode: 

• Why trying to "be authentic" will always be a losing battle.
• What it means to be authentic and why authenticity is ever-evolving.
• The intersection where your authenticity lies and how to attract the right people.
• How to create a Personal Manifesto and the traits and values I live by.
• How to bring authenticity to your marketing in a way that feels right.
• Why you should stop judging strategies (and how to think about them differently…).
• How to create an authentic online brand persona.

Are you ready to get sh*t done? Listen in as Luke Fontaine shares how to structure a business so you don't just find that you've created yourself another job.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/45

Here's a glance at what you'll learn from Luke in this episode: 

• How to nurture a relationship with tech so it works FOR you.
• Project management, communications, and recommended software.
• How to separate yourself from your business.
• What it means to have a business vs. create a job.
• How to make space for STRUCTURE and FLOW (yes, it's possible!).
• Characterizing your business to separate yourself from it.
• L.U.K.E.: Leverage, Utilize, KISS (he'll explain), and Error.
  What the ultimate Integrator's day looks like.

Wanna know what it takes to move your business from 6 to 7 figures? Listen in as I share seven required lessons to make the leap in today's episode of Payday With Rayray.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/44

Here's a glance at what you'll learn from me in this episode: 

• What's required to ascend from where you are to where you want to be.
• The 7 lessons I learned when going from 6 to 7 figures.
• Why it's all about the people (and profits).
• How to own your zone and step up as a leader.
• How to sidestep judgements and stay true to yourself.
• Why it's a systems game.
• What's easier and what's harder when you move from 6 to 7 figures.

Scared to slide into those DMs? Listen in as I share my methodology for converting predictably and confidently in the DMs in today's episode of Payday With Rayray.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/43

Here's a glance at what you'll learn from me in this episode: 

• The MATH and METHODOLOGY behind converting DM convos.
• How to leverage today's BEST marketing platform.
• How to know if you're out of integrity...or just SCARED.
• The BEST way to build trust in the DMs.
• How to accelerate your ideal client's readiness and relationship with you.
• What to do to create a feeding frenzy of DEMAND around your content.
• Common mistakes to avoid when sliding into the DMs.
• How to START conversations that lead to sales (with examples!).
• Warm and cold lead outreach SCRIPT inspo.

The journey to becoming a great leader isn't easy. Listen in as I share my top eight lessons for leading a movement or team in today's episode of Payday With Rayray.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/42

Here's a glance at what you'll learn from me in this episode: 

• How I've developed as a leader.
• How to be PROACTIVE on the journey.
• The EIGHT biggest lessons I've learned on my leadership journey.
• The difference between what's your FAULT and what's your RESPONSIBILITY.
• HARD (but necessary) questions to ask yourself.

Scared of getting CANCELED? Listen in as I share how to break free from the throes of perception and stop caring what other people think in today's episode of Payday With Rayray.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: http://paydaywithrayray.com/episodes/41

Here's a glance at what you'll learn from me in this episode: 

• Why CANCEL CULTURE is a threat to self-expression.
• How to CHOOSE what you care about.
• Why you'll NEVER be safe from perception (EVER).
• My 3 (yes, only 3) qualified sources of feedback.
• Why you can't expect understanding from those not on your path.
• How to play by YOUR own rules and trust yourself.

Are you an alpha coach or a beta coach? What's the difference? Listen in as I share how to find your power, become an alpha coach, and become unshakable in today's episode of Payday With Rayray.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: http://paydaywithrayray.com/episodes/40

Here's a glance at what you'll learn from me in this episode: 

• What it REALLY means to be a coach.
• How to find and connect to your OWN authentic power.
• What contributes to the RESISTENCE of your own power.
• The REWARDS and risks of being an alpha coach.
• The SPECIFIC traits of an alpha vs. beta coach.
• How to become an alpha coach and embody the traits of a truly limitless leader.

Curious about me? Listen in as I answer audience questions in today's episode of Payday With Rayray.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: http://paydaywithrayray.com/episodes/39

Here's a glance at what you'll learn from me in this episode: 

• My signs, love language, and personality type.
• My biggest lessons around money and life.
• What I do to create boundaries while breaking down walls.
• My food habits and how I deal with bad days.
• How I think about spirituality.
• Some little-known facts about me.

Want to be a fly on the wall during a real-life coaching session with me? Now's your chance! Listen in as I coach Maria Allen in today's episode of Payday With Rayray.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: http://paydaywithrayray.com/episodes/38

Here's a glance at what you'll learn in this episode: 

• How I coach, the questions I ask, and what active listening feels like.
• Maria's realizations, takeaways, and questions.
• What SCOPE CRAWL means...and how to avoid it.
• How I help students clarify their vision, ideal client avatar, and offer.
• The KEY behind successful high-ticket offers.
• How to guide a client on their unique path to success.  
• How I structure and execute coaching calls.

In this episode, I break down the 10 most surprising lessons that I learned in 2021 and how they've given me insight into how I'll approach 2022. From learning how to properly set boundaries, to reorientating my role, the lessons I've learned should help you in your plan of action for approaching this upcoming year.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/73

Here's a glance at what you'll hear from me in this episode: 

• How to create your focus for the new year
• The most important lessons to take into 2022
• How to make the best choices for yourself
• Strategies to deal with ego death
• Plans for a new mastermind and community

Energy is everywhere, and it's impacting your success as an entrepreneur – whether you realize it or not. Learn how to liberate your own energy in today's episode of Payday With Rayray with Andrew Degregorio.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: http://paydaywithrayray.com/episodes/37

Here's a glance at what you'll learn from Andrew in this episode: 

• Why you can't ignore ENERGY as an entrepreneur.
• What energy work is and why it's not just for hippies.
• One of the MOST POWERFUL tools we already possess.
• How energy work can help you feel more, do more, and be wildly productive.
• How to feel and experience energy MORE.
• How to take the FIRST STEP towards liberating your own energy.

SLOW DOWN to speed up success? Learn why this actually does make sense in today's episode of Payday With Rayray.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: http://paydaywithrayray.com/episodes/36

Here's a glance at what you'll learn from me in this episode: 

• The science of exponential growth in business.
• The LINK between patterned behavior and linear growth.
• Paradoxes, the counterintuitive nature of the universe, and what they mean for YOUR business.
• When solutions will present themselves...and when they won't.
• My 4-step process for SLOWING DOWN to speed up.

Ready to become top-of-mind? Learn how to authentically attract your best clients and followers in today's episode of Payday With Rayay.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: http://paydaywithrayray.com/episodes/35

Here's a glance at what you'll learn from me in this episode: 

• How to radically shift the way you think about personal branding.
• When to give your creative side a play day.
• What to do to generate top-of-mind brand awareness.
• An easy way to figure out your content pillars.
• The steps to gain clarity on your unique archetype.
• A breakdown of the 12 archetypes and what to do when you've identified yours.

Is it time to pivot, or is there a better way to get what you truly want? Learn the three things to consider BEFORE you make a move in today's episode of Payday With Rayray.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: http://paydaywithrayray.com/episodes/34

Here's a glance at what you'll learn from me in this episode: 

• What "PIVOTING" really means.
• The three reasons why you may be inspired to pivot.
• What to consider if you're feeling BORED.
• Why pivoting isn't always the answer if you aren't making money.
• What to ask yourself if your pivot is inspired by BURN-OUT.
• The two scenarios where I'd recommend pivoting (listen carefully!).

Want to make the leap to full-time coaching? Learn the things to learn, do, and have before you take the plunge in today's episode of Payday With Rayray.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: http://paydaywithrayray.com/episodes/33

Here's a glance at what you'll learn from me in this episode: 

• Tactical ways to identify your skillsets.
• Student and teacher seasons (and why you should have BOTH).
• The truth about certifications.
• The magic that lies in the intersection of knowledge and experience.
• The trinity of a coach's value.
• How to identify when you are ready.

Are you an influencer or an entrepreneur? Can you be both? I share the secrets of creating a hybrid model personal brand in today's episode of Payday With Rayray.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: http://paydaywithrayray.com/episodes/32

Here's a glance at what you'll learn from me in this episode: 

• The distinct differences between an influencer and entrepreneur on social media.
• Why knowing the difference will provide clarity (and sanity).
• How to recognize resistance when going all-in on one role.
• How to be a HYBRID personal brand (and why it's NOT a binary choice).
• Common entrepreneur and influencer gifts and distortions.
• How to snag the GIFTS while leaving the distortions behind.
• Why you ARE NOT the templates you step into.

What's an entrepreneurial journey without lots of questions? I answer 10 audience questions about everything from sales to mindset in today's episode of Payday With Rayray.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: http://paydaywithrayray.com/episodes/31

Here's a glance at what you'll learn from me in this episode: 

• How to niche down when you're multi-passionate.
• A surefire way to speak in a language your ideal client UNDERSTANDS.
• Ways to sidestep judgement and take empowered, confident decisions.
• The difference between a niche and an ideal client.
• What I find to be the MOST beautiful and attractive quality in a person.
• How to NAIL the first sale (and every sale thereafter).
• The questions to ask yourself before you pivot.
• The keys to a successful and fulfilling role as a leader.
• Tips and tricks to keep client engagement up.
• What I'd change in everyone's mindset if I could (and an exercise to show what you stand for).

Consistent $10K (or more!) months ARE possible. Discover the 11 critical steps to get there in today's episode of Payday With Rayray.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: http://paydaywithrayray.com/episodes/30

Here's a glance at what you'll learn from me in this episode: 

• How to make $10K/month (or more!) every. single. month.
• The 11 CRITICAL STEPS to achieving consistent results (and fatty paychecks!).
• What to STOP doing ASAP to protect your sanity and business.
• Key questions to ask yourself to get on the right track.
• How to maximize the ONE resource you'll NEVER get back.
• Energy, attraction, and how they relate to your biz.
• The #1 priority. ALWAYS.

Want to grow your Instagram audience with followers that'll actually buy? Learn how in today's episode of Payday With Rayray.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: http://paydaywithrayray.com/episodes/29

Here's a glance at what you'll learn from me in this episode: 

• How to grow your IG audience with leads that BUY.
• Strategies to nurture followers that ENGAGE.
• The pros and cons of viral and targeted content.
• Why I'm qualified to speak on Instagram growth.
• The difference between VANITY METRICS and KPIs.
• Instagram algorithm #facts.
• Three things to do for targeted, profitable Instagram growth.
• The HYBRID MODEL to influence, go viral, AND make money doing it.
• How to slide into DMs without being annoying (or creepy).

Want a tour of my Online Coach Accelerator program? I'll open the door and show you inside in today's episode of Payday With Rayray.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: http://paydaywithrayray.com/episodes/28

Here's a glance at what you'll learn from me in this episode: 

• How we run our enrollment process.
• How I got involved in business mentorship.
• What OCA is and what makes it different.
• Who OCA is (and isn't) for.
• What allows OCA to WORK.
• An overview of OCA's 8 modules.
• Why you WOULDN'T join OCA.

In the first part of my conversation with Paige, you'll learn who Paige is and how we both met. Then we dive into how Paige helps women build unapologetic, honest, human-design based businesses and how I transitioned my business and relationships to achieve what OCA is today.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: https://paydaywithrayray.com/episodes/72

You'll be able to find part 2 of our conversation on Undefined with Paige Michelle here: https://podcasts.apple.com/us/podcast/brutal-hilarious-truths-part-2-relationships-unhealthy/id1524466107?i=1000540159424

Here's a glance at what you'll hear from Paige and I in this episode: 

• How I made a personal transition to skyrocket my business
• Why you can (and should) make radical changes to improve yourself
• Why I don't follow ANYONE on Instagram
• How to undefine and empower yourself instead of disempowering yourself
• Being okay with people not liking your work or lifestyle
• How to avoid self-sabotage

What's stopping you from attracting clients without even knowing it? I'll reveal the top ten trip-ups in today's episode of Payday With Rayray.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: http://paydaywithrayray.com/episodes/27

Here's a glance at what you'll learn from me in this episode: 

• How to audit yourself and be truthful about where you are in business.
• The most common mistakes new coaches make when launching their business.
• Why sneakiness, going wide, and shiny objects don't sell.
• How to go deep with a potent message that works.
• Why your fearless presence makes an impact on your bottom line.
• What to remember when it comes to PASSION.
• The influencer vs. entrepreneur dilemma.
• How to sell the destination (not the vehicle) with compelling clarity.

Samone Blakely AKA "TorahCents shares her journey and how OCA helped catapult her business to the next level.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: http://paydaywithrayray.com/episodes/26

Here's a glance at what you'll learn from Samone in this episode: 

• Life outside the cubicle: When Samone realized she was an entrepreneur.
• Her experience with poverty and how it shaped her future.
• What inspired her to put it all out there and hit PUBLISH.
• The 3 keys for filtering feedback and making sure your message LANDS.
• Her before and after OCA experience.
• How to add INTRIGUE to your own business.
• The 3 transformational paradigm shifts she experienced inside OCA.
• How YOU can create results and transform your biz.

Allyson Byrd shares what the Black community is fighting for and how to become an authentic ally. 

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: http://paydaywithrayray.com/episodes/25

Here's a glance at what you'll learn from Allyson in this episode: 

• What Black people are fighting for – in case you missed it.
• Why silence is a violent attack.
• How social media practices SEGREGATION.
• What INFLUENCERS and coaches can do to authentically ally with Black leaders.
• Some FACTS you can't unhear about the Black experience in America.
• How to deal with your systemic racism, check your privilege, and deal with it.
• The steps to take RIGHT NOW and the journey to embark on FOREVER.

Be honest. Do you love sales? Learn how to sell with confidence, convert, and sell in a way that feels good in today's episode of Payday With Rayray.

GAIN ACCESS to the full show notes for this episode and access to more business tips from Rayray here: http://paydaywithrayray.com/episodes/24

Here's a glance at what you'll learn from this episode: 

• The difference between permission-based and forceful sales.
• How to shift from disempowering frames to wildly empowering ones.
• The 3 different types of buyers.
• How I learned to sell with authenticity, passion, permission and a bad-ass close rate.
• The 4 TOP sales mistakes people make and how to avoid them.
• How to frame your calls and build a clear GAP for your prospect.
• The best ways to handle objections and CONVERT.
• Why TRACKING your sales shizz is KEY.