Explore every episode of the podcast Work Less, Earn More
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Ep 244: Get Your Business ORGANIZED w/ Tracy Hoth | 24 Sep 2024 | 00:49:57 | |
In today's episode, I have an enlightening conversation with Tracy Hoth, a seasoned professional organizer and certified life coach. Tracy shares her secrets to transforming chaos into order, covering essential areas of business organization. We discuss how your mindset can make or break your organizational efforts, and Tracy reveals strategies for taming your digital clutter and creating an efficient digital workspace. She provides practical tips for optimizing your schedule and making the most of your time. Additionally, Tracy shares insights on how to organize your business assets for maximum productivity and streamline your operations with effective processes. Throughout our conversation, Tracy offers a wealth of personal anecdotes, actionable tips, and tried-and-true strategies to help you streamline your business operations and reclaim your time. Whether you're drowning in digital files or struggling with time management, this episode is packed with insights that will help you take control and get organized. Listen to the full episode to hear:
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 243: How to Make Your First $10,000+ Online | 17 Sep 2024 | 00:40:49 | |
In today's episode, I’m interviewed by Brian Luebben. We dive into Brian's inspiring journey from being a corporate employee to becoming a successful entrepreneur with two seven-figure businesses. We discuss topics like scaling online businesses, generating passive income, and the challenges that come with rapid business growth. I also share some of my own strategies and experiences, such as creating a membership program, the importance of webinars, and how to structure them effectively. You’ll get valuable insights on how to start and grow an online business, make the most of your webinars, and turn leads into sales. Listen to the full episode to hear:
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 234: SEO for course creators (interview with Kate Toon) | 16 Jul 2024 | 00:52:09 | |
In today's episode, I had the pleasure of diving deep into the world of SEO with the incredibly knowledgeable Kate Toon. We delved into strategies for effectively promoting online courses through content marketing and search engine optimization. Kate emphasized the importance of grasping search intents, conducting meticulous keyword research, and crafting top-notch, captivating content tailored to the informational and investigational needs of potential buyers.
Listen to the full episode to hear:
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| EP 144: A New Take on Financial Freedom | 21 Nov 2022 | 00:19:27 | |
Financial freedom is a common goal and an amazing thing to experience, but it often gets tied together with the idea of penny-pinching today so that you can save for the future, with the end goal being to amass as much money and stuff as possible. Regular people call this saving for retirement. Others take it to an extreme and call it F.I.R.E: Financial Independence, Retire Early. And some people don't save at all and just hope for the best. But a lot of us somewhat goal-oriented folks at least feel like we should be making sacrifices today so that we can eventually retire fabulously wealthy. Whether or not we successfully do that, of course, is up to our personal motivation, willpower, and ability to strategize. But is accumulating money and stuff even truly the highest ideal? Should it really be our priority? Do we really need to feel guilt over not making those sacrifices today? Listen to the full episode to hear:
Learn more about Gillian:
Instagram: @GillianZPerkins | |||
| EP 143: The One Where I Had a BABY at the BEACH | 14 Nov 2022 | 00:08:12 | |
I have a new baby! Surprised? So was I! Meet Ezra Perkins. He’s almost three weeks old and he arrived three weeks early, so he truly was a surprise for us. Today I want to take a few minutes to share the story of Ezra’s birth because it’s kind of a funny story. Listen to the full episode to hear:
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| EP 142: How to Change Your Life in Six Months | 07 Nov 2022 | 00:17:06 | |
Have you ever had a moment of clarity when you suddenly realized that your life doesn’t have to be the way that it is? Maybe it’s when you see someone else’s life, or something on Instagram, and you see how beautiful it is and you wonder, why doesn’t my life look like that, or feel like that? Sometimes it’s the moment when we realize the only reason our life is the way it is–that we live where we live, have the friends we have, eat the food that we eat–is because we’re in the habit of doing them. The good news is that regardless of whatever led you here right now, you can start making different decisions and completely transform your life. And it doesn’t have to take years. In as little as six months, your life could look dramatically different. So today, I’m sharing the fundamentals that will take you from where you are now to where you really want to be and make dramatic changes in your life. Listen to the full episode to hear:
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| EP 141: Scale Your Profits by Simplifying Your Business with Jereshia Hawk | 31 Oct 2022 | 00:43:50 | |
There are two big reasons I wanted to talk to Jereshia Hawk. First, a few years ago she overhauled her business to make it more streamlined, a move that has proved wildly successful. I wanted to know what that looked like from the inside, what simplifications she made that had such a big impact, and if there were other factors that contributed to the way her business took off like a rocket. Secondly, I wanted to nerd out about sales funnels and sales systems. I love getting into the nitty gritty details with people who have really successful sales systems. Jereshia has a system that is driving her multimillion dollar business, so obviously something is working, and I wanted to get the scoop on how her systems work, how she’s getting leads, and how she’s turning those leads into customers. Thankfully, she agreed to do a deep dive with me and I’m so excited to share it with you. Jereshia Hawk is a sought after business coach and sales expert who grew her business from $0-2 million in less than 4 years with organic marketing, a lean team, and high profit margins. She helps high-achieving experts launch and scale leveraged group coaching programs by packaging and positioning their intellectual property and strategically repurposing live videos to generate new leads. Jereshia’s mission is to help narrow the racial wealth gap by helping 100 women of color (and their allies) per year build and run million-dollar online coaching businesses that contribute to a ripple effect of positive impact and lasting legacy. Listen to the full episode to hear:
Learn more about Jereshia Hawk:
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| EP 140: A Minimalist Approach to Online Business: Working Less and Earning WAY MORE | 24 Oct 2022 | 00:09:35 | |
Is bigger, always better? The point of running a business is to make money. Making more money means your company is more successful. And a bigger business makes more money, right? Well, not always. Turns out the profit margins on big businesses can be razor thin, or even non-existent. It can be easy to get caught up in messages that you should grow your business to be as large and as successful as possible. But is that really your goal? Not if you’re like most people who want to run their own businesses. You probably started your business because you wanted freedom, a flexible schedule, to be your own boss, and to create a better lifestyle for your family. So how do you achieve those goals? By taking a minimalist approach. Listen to the full episode to hear:
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| EP 139: Affiliate Marketing: The Ultimate Guide to Getting Started with Denise Wilbanks | 17 Oct 2022 | 01:07:46 | |
I frequently get questions about affiliate marketing, and it’s something that I do myself. If you’re not familiar with affiliate marketing, the short version is that you promote someone else’s products in exchange for a commission whenever you make a successful sale. But there is a lot of confusion and false perceptions about what affiliate marketing is, who it’s a good option for, and how it could fit into your business strategy. So today, I’m going to give you a complete rundown of affiliate marketing so you can really understand whether or not it’s the right fit for you that will make the best use of your time, and will make you the most money. To help me, I’ve got Startup Society and 100K Mastermind member, Denise Wilbanks. She’s going to interview me with all of her questions about affiliate marketing, so you can learn along with her. Denise Wilbanks is the boss babe behind This Is My Everybody, where she is passionate about helping overwhelmed women to simplify their life, home and business so that they can start creating a life filled with what matters most to them. Denise believes in living a life you love, pursuing your biggest dreams, and surrounding yourself with what matters most to you. Living a simple life clears a path to get you there. Listen to the full episode to hear:
Learn more about Denise Wilbanks:
Learn more about Gillian: | |||
| EP 138: The FOUR Email Sequences Your Business Needs | 10 Oct 2022 | 00:13:06 | |
Studies have shown that email marketing, when done right, earns about a dollar per subscriber, per month. So if you have a thousand subscribers, you could earn $1000 per month. And the more you grow your list, the more potential you have to earn money just from your email marketing. So are you hitting that mark? If not, the sequences I’m going to share with you will help you get more strategic with your email marketing and convert more of your subscribers into paying customers. And even if your list is still small, implementing these strategies now can help ensure that you don’t leave money on the table as your list continues to grow. Today, I’m going to walk you through four email sequences that will help you consistently make money without having to constantly hustle for clients or run live launches. Listen to the full episode to hear:
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| EP 137: How to Develop a Social Media Strategy: Step-by-Step Tutorial | 03 Oct 2022 | 00:25:02 | |
If you’re running a business these days, it’s pretty much standard that you’ll do some kind of social media marketing. But the unfortunate truth is that most small business owners don’t have any real strategy for their social marketing. They’re just randomly posting content or trying to copy their competitors. The end result? They don’t see any impact on their bottom line and it becomes a massive waste of time. Today, I’m going to share the process that I use to develop our social media strategy every year, which has grown our audience to over one million followers. It’s also the strategy we teach inside Startup Society, that helps members develop social media strategies for their businesses. Listen to the full episode to hear:
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| EP 136: Conversations to Clients: Start Quality Conversations That Lead to Sales with Nicole Cramer | 26 Sep 2022 | 00:27:52 | |
Everyone has had the experience of meeting someone who you think might be a good fit for your product or service, but you’re not sure how to shift the conversation from a casual chat to talking about what you do or what you offer, and getting their interest. So today, we’re talking with Nicole Cramer about how to start conversations that lead to sales. She is an Exactly What to Say Certified Guide, and she’s going to share that method for making sales while you’re making conversation. Nicole Cramer is a high-vibe sales coach for female health and wellness entrepreneurs and CEO of Healthy Steps with Nicole. She specializes in how to start conversations that lead to clients through her proven sales system and she is also one of only twelve Exactly What to Say Certified Guides, making her a specialist in sales language and conversion. Nicole’s focus is on high-touch, relationship based selling where making the customer is more important than making the sale. Listen to the full episode to hear:
Learn more about Nicole Cramer:
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| EP 135: How to Beta Launch a Membership Site with Laura Watson | 19 Sep 2022 | 00:32:52 | |
If you’ve ever thought about launching a membership site, today’s episode is for you. I’m talking with Laura Watson, who participated in our Validate accelerator program earlier this year, about her experience beta launching her membership site, the Watercolour Garden. We’re going to chat about how she did it, what some of her biggest challenges were–and some of her biggest wins–and we’ll get into the nitty gritty details and numbers behind her beta launch, so you can see what’s possible for you, too. Laura Watson is a botanical artist based on the west coast of Canada. She is the founder of The Watercolour Garden, an online community that helps watercolor painters create botanical paintings using her 3 step painting method. Laura has a diploma with distinction from the London Art College in Botanical Painting, and her paintings are in private collections worldwide. Listen to the full episode to hear:
Learn more about Laura Watson:
Learn more about Gillian: | |||
| Ep 233: How to Start an Online Business in 2024 | 09 Jul 2024 | 00:18:18 | |
In this episode, I, Gillian Perkins, an experienced online business strategist, share a comprehensive guide on the seven essential steps to start and grow a successful online business. I emphasize the importance of selecting a business idea, conducting market research, writing a simple business plan, and performing a beta launch. I also cover crucial administrative steps, strategies for finding customers, and scaling the business effectively. Throughout the episode, I offer practical insights, free resources, and encourage you to take action towards your entrepreneurial goals. Listen to the full episode to hear:
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| EP 134: 7 Easy Steps to Create and Sell a Digital Product | 12 Sep 2022 | 00:19:35 | |
While there are a lot of different ways you can make money online, creating and selling digital products has got to be one of the very best. And it's certainly one of my favorites. It gives you so many of the advantages of making money online–the flexibility, the huge potential for profit etc.–without a lot of the disadvantages that can come when you're selling physical products or services. Now of course selling physical products or services can be amazing businesses as well. But my personal favorite, and the one that I really think is the best in a lot of ways, is selling digital products. I also know that it can be intimidating to get started with, and I think that's one of the biggest things holding people back. They just don't really know what the process needs to look like. It feels like it's very complicated. But it doesn’t have to be. Which is why I’m sharing seven steps to creating and selling a digital product so you can see how simple it can really be. Listen to the full episode to hear:
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| EP 133: 8 Digital Products That Can Earn You At Least $100/day | 05 Sep 2022 | 00:16:00 | |
I’m a huge fan of digital products. I talk about courses a lot of the time, because they’re what have allowed me to earn passive income online, enabling me the flexibility in my schedule so that I can work from home, homeschool my kids, and enjoy a really nice lifestyle. But while I love online courses and I think they’re an incredible opportunity, they do take a lot of time and effort to create and market. So today, I’m going to share with you eight digital product ideas that still have really good earning potential, but are a lot simpler to create and market. Listen to the full episode to hear:
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| EP 132: Can't pick a niche? Do this instead. | 29 Aug 2022 | 00:17:41 | |
You’ve probably heard that when you’re starting your business it’s super important to pick a niche, the more specific the better. If you want to grow your business and your brand, it’s better to be a big fish in a small pond, right? But if you’ve tried to follow this advice and found yourself feeling frustrated and pigeon-holed, you’re not alone. A lot of people struggle with this when they’re first starting their online business. I know I did. And I regularly talk to people inside Startup Society and other programs we run who are going through it too. So what do you do? Today I’m going to share what the process of choosing a niche really looks like and help you take some of the stress and pressure out of it so you can build your business. Listen to the full episode to hear:
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| EP 131: How to Decide What Business to Start | 22 Aug 2022 | 00:14:10 | |
If you want to start your own business, the very first, most important part of the process is just deciding what business you want to start. You can’t move forward, and you can’t begin to grow your business at all until you make that crucial decision. So in today’s episode, I’m going to share with you exactly how you can make that decision, whether you’re stuck because you have too many ideas and you just can’t choose, or if you’re stuck because you don’t have enough ideas. Listen to the full episode to hear:
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Resources: | |||
| EP 130: 6 Things You Must Do Before Launching Your Business | 15 Aug 2022 | 00:15:51 | |
Last month, I was teaching a class about how to start a business. And even though most of the participants hadn’t yet started their businesses, all of them had worked on the branding for their business. So even though they hadn’t done almost any of the other steps of setting up their business to make it legal or to start making money, they’d designed their branding. Of course we get really excited by new ideas and want to start doing things that feel satisfying and that we can see right away. But when you’re starting a business, the things you can see aren’t necessarily the most important. And there are a lot of things behind the scenes that we have to do before we can actually start a business. Today, I’m covering six practical things you have to do before you can start your business. Listen to the full episode to hear:
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| EP 129: The Ultimate Guide to Getting Started with SEO and Ranking on Google with Brandon Gaille of RankIQ | 08 Aug 2022 | 00:49:01 | |
To make money with your business, you need to make sales. To make sales, you need leads. But where do you get those leads? One of the most popular places on the planet to get leads is through traffic from Google. That traffic is usually directed to content on your site, which makes Google SEO one of the most common aspects of a content marketing strategy. But Google SEO can be complicated and you might have questions about what it is, how it works, and how to get your content to rank, especially if you’re just getting started. Today I’m talking to Brandon Gaille about how to get started with Google SEO, what your first steps should be, and how to build a system for getting your content to rank on Google, so you can tap into that source of leads. Brandon Gaille is an SEO expert who has been studying Google SEO for well over 10 years. He’s also the founder of Rank IQ, one of the top SEO tools on the market. He hosts the popular podcast, The Blogging Millionaire, where he teaches SEO strategies to over 20,000 bloggers. Listen to the full episode to hear:
Learn more about Brandon Gaille: Learn more about Gillian:
Resources: | |||
| EP 128: What to Focus On When You're Just Starting Out | 01 Aug 2022 | 00:13:58 | |
When I was first trying to get my business started, I spent a lot of time watching YouTube videos about how to start an online business and about business strategies. I also listened to podcasts, read blog posts, and subscribed to dozens of newsletters. I was hungry for advice about how to get my business started and making money. I got a ton of advice from mentors from afar during that phase, and I appreciate what I was able to learn. But the problem with taking in all of that information and advice is that you get so many different ideas about what you could be working on or what you should be working on, it can make it really difficult to know what you should really be focusing on when you’re first starting out. Today, I’m giving my best advice for what made a difference, what was a distraction, and what you really need to focus on when you’re getting your online business going. Listen to the full episode to hear:
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| EP 127: How to Start Your Own Business and Make It Legal | 25 Jul 2022 | 00:20:28 | |
The other day, I was talking to my sister-in-law, who wants to start a business as a wedding planner. She already has a lot of experience doing it for free, but the prospect of making it official and legal so she can get paying clients is overwhelming her, so she hasn’t taken those steps yet. And I know she’s not alone. A lot of people who want to start a business feel the same way. They’re overwhelmed by the things they need to do, or they feel like they don’t even know what they’re supposed to do, so they feel overwhelmed by the unknown. If that’s you, keep listening. Because today, I’m going to break down seven basic, but necessary, steps to make your business official. Listen to the full episode to hear:
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Resources:
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| EP 126: 7 Passive Income Ideas That Easily Make $200 a Day | 18 Jul 2022 | 00:23:34 | |
The initial appeal of passive income is to make money without any effort. But with a greater understanding of what passive income is and how it really works, you can get a more realistic idea of the power and potential of this alternative way of earning a living. It’s not necessarily an easy way to get rich, but instead a strategic way to diversify your income and create greater financial freedom. But creating streams of passive income does take effort. Quite a lot, in fact. But the long term gains will make that effort worth it. What’s the best way to earn passive income? Should you sell courses, publish a book, set up a drop shipping website, start a membership program? Or even build a business and sell it? Or simply invest your savings into an existing business or dividend-earning stocks? Today, we’re looking at seven of the best passive income options. These are all strategies that are easy to get started and proven to be able to earn at least $200 every day. Listen to the full episode to hear:
Learn more about Gillian: | |||
| EP 125: How to Turn Your Knowledge into an Online Business | 11 Jul 2022 | 00:19:03 | |
These days, there are so many ways to monetize your knowledge. You could write a book or an ebook. You could create a course that people can go through at their own pace. Or you could run a live program where you guide people through the material and help them apply it. You could provide coaching or consulting or even a service where you use your knowledge to help others. Over the last five years or so, I've monetized my knowledge in almost all of these different ways. And some of them took a lot of effort and time and didn't pay very well. And then others have been extremely profitable. So today I wanted to share with you what has worked best for me and has allowed me to build the multi six figure information business that I run today, and also what I would recommend someone do if they’re interested in getting started in the information industry. Listen to the full episode to hear:
Learn more about Gillian:
Resources: | |||
| Ep 232: how to "listen to your audience" when you DON'T HAVE an audience | 02 Jul 2024 | 00:11:57 | |
In this episode, I delve into how to create content and products that resonate with your audience, even if you currently don't have one. I outline four key strategies: using your former self as a target market, leveraging feedback from your friends and family, gradually growing and engaging with a small audience, and analyzing other creators' audiences. I share my personal journey of starting a successful YouTube channel, provide examples and actionable tips, and invite you to my free workshop and podcast series for further guidance. Listen to the full episode to hear:
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| EP 124: The Ultimate Beginner’s Guide for Making PASSIVE INCOME | 04 Jul 2022 | 00:21:49 | |
Ever since people started lending other people money thousands of years ago, it's been possible to earn passive income. But things have changed a lot over the centuries and they’re changing all the time now as technology advances. That means there are so many different ways you can earn passive income beyond the old fashioned way of collecting interest on a loan. So how does passive income work nowadays? It can sound too good to be true. It sounds like making something out of nothing. And a quick google will pull up hundreds of stories of people who say they’ve been wildly successful at it. So how do you know what’s real? Here’s the reality. We’re not creating something out of nothing. We are investing time or money into creating this stream of passive income for the future. Let’s dig into what that really means. Listen to the full episode to hear:
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| EP 123: How to Successfully Sell Your First Course with Jess Catorc from Teachable | 27 Jun 2022 | 00:55:46 | |
If you are thinking about creating your first course, this is the episode for you. From generating leads with no audience or a small audience to launch strategies to pricing to turning your leads into paying, satisfied customers, I’m going to cover it all with Jess Catorc from Teachable. Teachable is a course hosting platform that has been around for nearly a decade and has worked with thousands upon thousands of course creators. They’ve got the data, the tools, and the expertise to help make your course a success, and Jess is a major part of that. Jess is an award-winning brand strategist and leads Launch Creator Initiatives at Teachable. She’s been featured in Forbes, Entrepreneur, ABC television network, and has spent the last 8+ years working with creators and startups to expand their reach and revenue online in the Creator Economy. Listen to the full episode to hear:
Learn more about Jess Catorc:
Learn more about Gillian: | |||
| EP 122: My Content Repurposing Strategy (NOT What You Think) | 20 Jun 2022 | 00:11:11 | |
If you’ve heard people talking about repurposing content, you’re probably heard something like this: Plan and film one video, then edit it and turn it into 8, 9, 10 pieces of content! One video turns into a YouTube video, a podcast, a blog post, social media posts, a newsletter, and more! The gurus will tell you this is a smart, time-saving way to multiply your efforts so you can show up everywhere online. Sounds great, right? The only problem is, it doesn’t work. Which is why today I’m sharing my content repurposing strategy that makes effective use of my content and my time. Listen to the full episode to hear:
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| EP 121: Podcasting vs YouTube: Which Makes Me More Money | 13 Jun 2022 | 00:10:44 | |
This podcast is called Work Less, Earn More and pretty much the whole premise is figuring out which activities, tasks, or projects actually make your business the most money, focusing on those, and letting go of the rest. That way you can earn the most, with the least amount of time and effort. And you would think that since I’m doing YouTube and this podcast, I would have figured out by now which one actually makes me more money and which one I can let go of, because they’re both pretty time-consuming. So why do I keep doing both? And which one actually does bring in more money? Listen to the full episode to hear:
Learn more about Gillian:
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| EP 120: Work-Life Balance | Working Mom Schedule + Routine Tips | 06 Jun 2022 | 00:21:09 | |
One of the most common questions I get here and in real life is “how do you do it all?” How do you balance your schedule as a mom who also runs a business? How do you run a business and homeschool your kids and cook meals, exercise, and, and, and? Well, the short answer is that phrase “you can have anything but you can’t have everything.” Or to paraphrase, you can do anything, but you can’t do everything. It really comes down to making decisions about what your real priorities are, then making judgment calls about how to actually prioritize the things that are important to you and saying no to basically everything else. But I know a lot of you would like some more practical details of what that looks like in real life. So that’s what I’m sharing in this episode. I want to paint a picture of what my real days and weeks look like to help you understand how I do all this. Listen to the full episode to hear:
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| REPLAY EP 76: How to Start a Freelancing Career and Land Your First Clients with Jay Clouse | 30 May 2022 | 00:42:34 | |
In the last few episodes, we’ve been talking about how to find and land your first clients in your online business. So today, we’re replaying an interview with Jay Clouse about how to start a freelancing career. More people than ever before are taking the leap to work for themselves. There are a lot of potential upsides. A flexible schedule. Freedom of choice in who you work with and what you work on. Security. And of course, no limit on your potential earnings. But most people are also painfully aware of the challenges of getting started. Is your personality a good fit for freelance work? What business should you start? Will anyone even want to hire you? And how can you find your first client? To help you answer those questions and more, today on the podcast I’m bringing you Jay Clouse. Jay is the founder of Freelancing School and the Unreal Collective, and his speciality is helping people make that transition from creative-stuck-in-a-day-job to freelancer, then from freelancer to CEO. Listen to the full episode to hear:
Learn more about Jay Clouse:
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| EP 119: Roundup: How Did You Get Your First Customers or Clients? | 23 May 2022 | 00:26:50 | |
In the last episode, you heard the story of how I got my first clients and customers and finally started attracting the right customers. Now I want to share the stories of several other business owners and how they got their first customers and how those clients led them to where they are today. Emily Banks works with online business owners to help elevate their brands, products and marketing materials through strategy based design. Tiffany Pichardo of Virtually Simple is a Virtual Assistant who specializes in customer service and YouTube growth. Samantha Harris is a Lead Generation and Sales Strategist for online business owners. She focuses on developing organic strategies to help her clients reach more of their target audience so they can sell more of their offers. Tony Rulli is the Co-founder and Head of Advertising at Intentional Spark, a digital advertising agency dedicated to helping online business owners grow their businesses through digital marketing. Tony and his teams focus on Facebook and Instagram ads, but also manage all ad platforms for their clients. Listen to the full episode to hear:
Learn more about Emily Banks:
Learn more about Tiffany Pichardo:
Learn more about Samantha Harris:
Learn more about Tony Rulli:
Learn more about Gillian:
Resources:
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| EP 118: How I Finally Found My First Customers | 16 May 2022 | 00:22:19 | |
Getting momentum from zero is almost always the hardest part. That first hundred dollars, first thousand dollars that you earn is some of the hardest money you’ll ever make. And the same thing goes for finding your first clients. How do you go from zero to finding your first client or your first handful of clients? I know that when I first started it felt like a mystery. I had no idea where to start. In my first business, I overcame that hurdle accidentally and gained clients through word of mouth. But when I started my online business it was a whole other story. But I knew that if I was going to succeed with my online business, then I needed to find those first customers. So I started working on it. Here’s what I did, what didn’t work, and how I finally got my first customers. Listen to the full episode to hear:
Learn more about Gillian:
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| EP 117: How to Make Money Online with Zero Followers | 09 May 2022 | 00:15:59 | |
When I was fresh out of high school, I was already pretty dissatisfied with the different career options that were out there. And I wasn’t quite sure what I wanted to do or what I wanted to be when I grew up, but after getting some inspiration, I set out on my own to make an alternative option. I wanted to work a four hour week. I wanted to leverage my investments and make passive income. It all sounded great on paper. But in the real world, it wasn’t working at all. Because I was trying to follow instructions from books when I didn’t even have a way to tell people what I was doing, what service I was trying to offer, what product I was trying to sell. I had no audience. But I overcame that roadblock and today I’m sharing four principles that enabled me to start making money online, even before I had an audience. Listen to the full episode to hear:
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| EP 116: What I Would Do If I Had To Start Over | 02 May 2022 | 00:15:50 | |
What would I do if I lost my whole business? If my email list got deleted and my YouTube channel was shut down? If my website was erased and maybe even my professional reputation was lost, how would I start over from zero? What would I do first? How would I make my first sale? How would I get the momentum I would need to grow a new business into a reliable source of income? Here's what I do. If I had to start over. Listen to the full episode to hear:
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Resources: | |||
| Ep 231: How One Woman Earns $20,000 in Just 2 Hours/Month (with Debbie Duffy) | 25 Jun 2024 | 00:20:14 | |
In today's episode, we have an inspiring conversation with Debbie Duffy, a visionary entrepreneur who recently sold her multimillion-dollar court reporting firm. Debbie takes us through her incredible journey of starting and expanding a membership network tailored specifically for court reporting firm owners. What's truly remarkable is that she launched this membership without an existing audience and rapidly grew it to 300 members. Join us as Debbie shares her insights and strategies for achieving such impressive success. Listen to the full episode to hear:
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| EP 115: How to Start a Successful YouTube Channel in 2022 | 25 Apr 2022 | 00:18:54 | |
Maybe you have a goal of starting a successful YouTube channel. But you can only reach that goal if you’re clear on what that really means. From the outside, it might look like YouTube is easy. All you have to do is record a video each week and post it, right? But the reality is that there is a lot that goes on behind the scenes of building a successful YouTube channel. Today, I’m going to share from my six years of experience on YouTube, the mistakes I’ve made, what I’ve learned, and what really matters when it comes to building a successful channel in 2022. Listen to the full episode to hear:
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| EP 114: 4 Systems to Take You to $100,000 and Beyond! | 18 Apr 2022 | 00:25:33 | |
I recently posted a video where I broke down four phases to take you from zero to $100,000 dollars over the next 12 months. And in the comments, there were a lot of questions about phase three of that process. So today we’re diving into more detail about how to use systems and automation to scale your business. These are systems that will allow you or your team to guide people to find out about your products and to deliver those products without dropping what you’re doing for every single sale. I’ll tell you what those systems are, how they should work, and give you some tips for building them for yourself. Listen to the full episode to hear:
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| EP 113: Cyber Security for Small Businesses with Todd Mitchell | 11 Apr 2022 | 00:25:46 | |
The security and protection of our businesses and our customers’ information is so important, but a lot of us don’t know that much about how to go about making those things as safe and secure as possible. Especially with rapid changes in technology and new threats to cybersecurity that come up. Which is why today I’ve brought in an expert. Todd Mitchell has over 25 years of experience in using risk-based assessments to create and enforce cyber security policies that keep data safe while ensuring the information gets to the correct decision maker at the correct time, intact and unchanged. Todd has a Master of Science in Cyber Security Policy, as well as a Master of Business Administration, and a Bachelor of Science in Information Technology with a concentration in Ethical Hacking. Listen to the full episode to hear:
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| EP 112: Roundup: How to Grow Your Business in Limited Hours | 04 Apr 2022 | 00:23:39 | |
If you only had 20 hours to work in your business each week, what task would be at the top of your priority list? Why? That’s the question I asked four of my most trusted business connections, friends, and mentors. Today, you’ll hear from Lucy Griffiths, Ashlyn Carter, Lacy Boggs, and Ashley Gartland in the first of a new format we’re calling Roundup, where I invite my business friends and mentors to answer a question, and you get their insights and experiences on that topic. Today, they’ll tell us what tasks they prioritize in their business and why, and you’ll get insight into why you might want to shift your priorities so you can do more with less time. Lucy Griffiths is the creator of Confident on Camera. Her incredible sales funnel has sold over 30,000 copies of one of her online courses. Lucy focuses on strategies that give her really big results with the least possible effort. Ashlyn Carter is conversion copywriter and marketing strategist specializing in wedding & creative industries. Her launch funnels have generated results for clients including upwards of $1M in revenue in a single week and her courses teach people to write their own effective, sales-generating copy, all while working half-time. Lacy Boggs is a content strategist and the director of The Content Direction Agency. She helps small business owners fill their program or practice by generating organic demand through content marketing. Ashley Gartland is a business coach who helps busy small business owners and online entrepreneurs simplify and streamline their business so they can grow more and work less. Listen to the full episode to hear:
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| EP 111: How Much Can You "Realistically" Expect to Earn in Year One? | 21 Mar 2022 | 00:14:44 | |
I got an email recently with a really good question. The email went something like this, “I know you don’t have a crystal ball, but what is a fair estimate for how long it will take me to start making consistent monthly income. Some sort of ballpark to help me set my expectations would be helpful. The number I have in my head is 12 to 18 months from now that I should be covering my monthly expenses and making at least a little beyond that.” This person’s expectation right now is that after working on her business for a year, or a year and a half, that she should be breaking even, maybe a little more. The thing about goals and expectations is that whatever target you set your course toward will affect everything you do to try to reach that goal. So when you expect the break even in 18 months, your actions will–consciously or not–take you in that direction. It’s like the saying, aim for the moon, and even if you fail you’ll be among the stars. Which is why I don’t want that person or you to be setting your sights on just breaking even after a year or more, because it is possible to do so much better than that. So today I’m taking you through exactly what you can expect in the first year, how you can make predictions for yourself and your business, and what your first goal should be to set yourself on the trajectory for success. Listen to the full episode to hear:
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| EP 110: Must-Know for Employers - ERC Tax Credit Explained with Mark Sullivan | 14 Mar 2022 | 00:28:28 | |
Have you heard of the Employee Retention Credit? If you haven’t, you’re not alone. The ERC is part of a COVID relief program created by the US government to provide assistance to business owners who have been impacted by COVID-19. Your business could be eligible for a substantial credit but most entrepreneurs and business owners aren’t aware of it, which means there’s a significant amount of funding going unclaimed. So today, I’m talking with Mark Sullivan, CEO of ERC Specialists about the ERC, who is eligible, how to apply and how to work with an ERC specialist to make the process as easy as possible. ERC Specialists is a specialty payroll company exclusively dedicated to understanding and maximizing the CARES Act Employee Retention Credit (ERC) for small businesses affected negatively by COVID 19. Mark has a wealth of knowledge on this topic, and he is really passionate about helping entrepreneurs to take advantage of this unusual opportunity that has been created. Listen to the full episode to hear:
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| EP 109: The Software As A Service Business with Nathalie Lussier - Exploring Alternative Business Models | 07 Mar 2022 | 00:32:48 | |
Too often, choosing your business model isn’t a conscious decision and you accept whatever the default seems to be for your industry. But choosing your business model is a really important decision. The business model that you choose affects absolutely everything about how you do business, from what you do on a daily basis to how much money you make and how you make that money, to how much time you spend working each week. Let’s open our eyes to the different options out there and make conscious choices about the model that’s really right for our businesses, our customers, ourselves, and our personal goals. This episode is part of a series on business models. In each episode, I’m interviewing a business owner about their business model, how it works, how they make money, and what it all entrails so that you can learn about your different options and make that choice. Today I’m talking to Nathalie Lussier about the Software As A Service model and her business, AccessAlly. Nathalie Lussier is an award-winning entrepreneur who has been making web sites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college. As the founder of AccessAlly, the powerful digital course and membership solution for industry leaders, she believes that access to education can help defy stereotypes and make the world a better place, while providing a sustainable livelihood for enterprising teachers. Listen to the full episode to hear:
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| EP 108: A Simple (Yet Surprisingly Profitable!) Business Model — VIP Days, Explained with Jordan Gill - Exploring Alternative Business Models | 28 Feb 2022 | 00:46:24 | |
Choosing your business model is a really important decision. The business model that you choose affects absolutely everything about how you do business, from what you do on a daily basis to how much money you make and how you make that money, to how much time you spend working each week. But too often, it isn’t even a conscious decision, but just accepted as the default for whatever type of business you’re building or the industry you’re in. It doesn’t have to be that way. Let’s open our eyes to the different options out there and make conscious choices about the model that’s really right for our businesses, our customers, ourselves, and our personal goals. This episode is part of a series on business models. In each episode, I’m interviewing a business owner about their business model, how it works, how they make money, and what it all entrails so that you can learn about your different options and make that choice. Today I’m talking to Jordan Gill about her business, Systems Saved Me. Jordan helps burned out service providers convert their monthly retainers to virtual VIP Days. Her program Done In a Day™ has helped over 270 students create and sell their first VIP Days. She also has a podcast called Systems Saved Me with over 300 episodes all about how business owners navigate success with systems. Listen to the full episode to hear:
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| EP 107: The Certification Business Model with Natalie Gingrich - Exploring Alternative Business Models | 21 Feb 2022 | 00:28:13 | |
The business model that you choose affects absolutely everything about how you do business, from what you do on a daily basis to how much money you make and how you make that money, to how much time you spend working each week. Choosing your business model is a really important decision. But too often, it isn’t even a conscious decision, but just accepted as the default for whatever type of business you’re building or the industry you’re in. So let’s change that. Let’s open our eyes to the different options out there and make conscious choices about the model that’s really right for our businesses, our customers, ourselves, and our personal goals. This episode is part of a series on business models. In each episode, I’m interviewing a business owner about their business model, how it works, how they make money, and what it all entrails so that you can learn about your different options and make that choice. Today I’m talking to Natalie Gingrich about her business, The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration. She's driven to help women earn an income with ease while doing what comes most naturally to them. Natalie has merged her corporate career background with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders. Listen to the full episode to hear:
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| EP 106: The Productized Service Model with Anna Wolf of Superscript Marketing - Exploring Alternative Business Models | 14 Feb 2022 | 00:41:01 | |
Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are, and more. Today I’m interviewing Anna Wolf, the owner of Superscript Marketing, a small agency that sells a productized service, meaning they sell a service that looks very similar for each of the different types of clients they serve. We’ll talk about why she chose this model, how it works and some of the additional considerations that this type of business can create, as well as the pros of selling a simple service rather than responding to each individual client’s specific needs. Listen to the full episode to hear:
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| Ep 230: Meet the Scriptwriter Behind YouTube's Biggest Channels (Interview with George Blackman) | 18 Jun 2024 | 00:42:25 | |
In this episode, I had the pleasure of interviewing George Blackman, the brilliant scriptwriter behind popular YouTube channels like Ali Abdaal, Mike Shaikh, Creator Booth, Noah Kagan, and others. George shared his formula for crafting viral videos, offering invaluable insights on scriptwriting, audience engagement, structuring content, and creating compelling hooks. Throughout our conversation, he provided a wealth of tips for YouTubers on writing engaging scripts that consistently attract viewers and help grow their channels. Listen to the full episode to hear:
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| EP 105: The Hybrid Course/Consulting Business Model with Marie Poulin - Exploring Alternative Business Models | 07 Feb 2022 | 00:36:10 | |
Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are and more. Today I’m talking to Marie Poulin, creator of Notion Mastery, her hybrid online course that mixes self-paced study with office hours and community support. Marie helps solopreneurs and small teams streamline their digital systems, processes, and workflows, so they can spend more time on what matters. Notion Mastery is an online course and community that helps folks use Notion to live and work better. Listen to the full episode to hear:
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| EP 104: It's a Service... Turned Into a Product! with Candice Prather - Exploring Alternative Business Models | 31 Jan 2022 | 00:21:46 | |
Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are, and more. Today I’m talking to interior designer Candice Prather about how she blends her offerings to capture very different types of customers in a service-based business. Candice Prather is a Maryland-based Interior Designer and Realtor at Keller Williams Preferred Properties. She is a proud member of The American Society of Interior Designers (ASID), the Real Estate Staging Association (RESA), and The National Association of Realtors (NAR). Listen to the full episode to hear:
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| EP 103: The Micro-Agency Model with Cher Hale - Exploring Alternative Business Models | 24 Jan 2022 | 00:20:19 | |
Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are and more. Today I’m talking to Cher Hale about how she’s built a micro-agency by design, serving a very specific demographic and market that aligns with her values and passions. Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in using public relations to help historically-excluded authors and entrepreneurs take back their narratives. As a Taiwanese-Black American woman, Cher is passionate about leveraging the power of media to tell diverse stories through online, print, TV, and podcast mediums so she can play a role in reshaping how our society views social justice, feminism, and multiculturalism. Listen to the full episode to hear:
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