We've helped you create consistent content, start a blog, create a live stream, and get insights on some of the biggest apps on the market.

We love our partnership. And it's time to close this body of work as we each embark on new projects and collaborations.

Join us as we wrap things up together.

Marketing Self-Assessment | Women Conquer Business

Content Consistency Framework and Schedule

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Brought to you by Women Conquer Business

• Connect with 
• Jen McFarland
• Women Conquer Business marketing consultancy

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Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

Top 8 Shows for Women Conquer Business in 2022

0:00 Music and Intro

0:57 The Women Conquer Business Mission

2:19 Top 8 Best and Most Popular Shows of 2022

8:54 Quips and Quotes

20:28 Our funniest moments from 2022

28:39 Looking ahead to 2023

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Podcast Production

• Podcast hosting: Captivate* (affiliate link)
• Livestream: StreamYard* (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Shelley's Livestream consultancy AGK Media Studio
• Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast

Everyone says the money is in the list, but how do you build a profitable email list? Learn what you can do today to engage your readers and guide potential customers to convert.

You know you need an email list and maybe you’ve even started building one. But how do you build it up and make it profitable? How do you automate emails and when should you send them out? What are the 3 automated emails you must send?

This episode will help the unsure entrepreneurs who know they should grow their list and send emails, but they need guidance and motivation to get started.

Topics include:

• How to start building a profitable email list
• How to automate emails
• 3 automated emails you must send to welcome subscribers and save yourself time
• 2 ongoing emails to send to keep your email list (and leads!) warm

Marketing Self-Assessment | Women Conquer Business

How to Create, Publish and Distribute Content Consistently

• Hubspot announces significant investment into Jasper (AI writing tool)
• Content Marketing Institute's take (aligned with our viewpoint):

People ask me about the 'best CRM' all the time. Selecting a CRM (customer relationship management) is wholly based on your individual business needs.

For example, one of the best CRMs available is Square. If that's your sole payment processor, it may be your best bet.

If you have an email marketing system (e.g., ActiveCampaign) that includes a CRM, that could be easiest because all of your emails and sales information are in one place.

This week's show, we highlighted Pipedrive.

• Pipedrive
• Sales-focused
• Can get expensive if you need the add-on features (e.g., leads, documents, campaigns, etc.)
• Some integrations are great, others not so great (or require Zapier/Pabbly)

If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

Focus on being the best person you can be in the present moment. On doing the right thing, right now. Be good and noble now—while it still matters.

Can I do the right thing and not care about credit?

This is difficult because we all want to get paid for our efforts. That’s why it is so challenging to start your own business and stick with it when you are not making any money in the beginning. But if I keep practicing what I do and offering value to anybody who is interested, it will pay off.

I believe that is true and I look for the joy along the way to keep going.

Learn about instant gratification in business, how change actually happens, and the power of celebrating small wins.

Learn about instant gratification in business, how change actually happens, and the power of celebrating small wins.

• Women Conquer Business
• LinkedIn

• Lilypond analogy comes from Systems Thinking for Social Change by David Peter Stroh: Kindle, Audible,
• paperback
• The Power of Small Wins: Why Celebrating Your Progress is Crucial for Long-Term Success
• The top 10 reasons why leaders should celebrate wins
• How To Celebrate Small Wins To Achieve Big Goals
• 10 Reasons We Rush for Immediate Gratification
• The Culture Of Impatience And Instant Gratification
• Customers Hate Waiting. 6 Ways How Businesses Offer Instant Gratification

What if I told you procrastination wasn’t about self-control? Before you buy another time management app learn why you procrastinate.

What if I told you procrastination wasn’t about self-control?

Before you buy another time management app learn why you procrastinate.

Whether you consider procrastination to be your spirit animal or people who procrastinate drive you nuts you’re going to learn a few things (it might be a good time to spring clean your business!).

• Women Conquer Business
• LinkedIn

• Procrastination: A Scientific Guide on How to Stop Procrastinating
• Procrastination
• Why You Procrastinate (It Has Nothing to Do With Self-Control)
• The Procrastination Equation: How to Stop Putting Things Off and Start Getting Things Done by Piers Steel, Ph.D. (Kindle; Audible; Hardcover; Paperback)

You are evolving. Take small steps every day. Those steps turn into big actions. And those big actions turn into huge results. And sometimes it just starts with the smallest step forward.

You are evolving. Take small steps every day. Those steps turn into big actions. And those big actions turn into huge results. And sometimes it just starts with the smallest step forward.

• Women Conquer Business
• LinkedIn

Kronda Adair talks about creating marketing systems to scale your business.

Are you a small business looking to grow? Look no further. On this week’s show, Kronda Adair talks about creating marketing systems to scale your business.

• The ActiveGrowth Podcast
• Obi’s Instagram

• Karvel Digital
• Kronda’s Personal Blog
• Marketing Tools
• Kronda’s “How I Learned to Run a Successful Web Business” blog post
• Facebook
• Twitter
• LinkedIn

Explore economic resources for black business communities, and the importance of creating a broader community so we can all rise together.

Leader, coach, speaker, and training facilitator Gerald Jones, host of the Buy Black Podcast | The Voice of Black Business, shares how the deaths of Alton Sterling and Philando Castile led to his podcast.

We also discussed creating economic resources for black business communities, and the importance of creating a broader community so we can all rise together.

So many insights your head might just explode.

• Two Days, Two Deaths: The Police Shootings Of Alton Sterling And Philando Castile
• Dr. Claud Anderson: PowerNomics : The National Plan to Empower Black America
• Black Wall Street: The African American Haven That Burned and Then Rose From the Ashes
• Here’s an article about Vanport: The Time Nature And Racism Teamed Up To Wipe Out A Whole Town
• What Can Be Done to Get More Funding for Black Women-Led Startups? (PS – .0006% of the nearly $500M in tech/startup/VC funding is $2.5 million going to black women-led startups. We can do better.)
• Harvard’s Implicit Bias tests
• Example of light sentencing for a white male rapist
• Another example of light sentencing for a white male rapist

• Free Business Owner Assessment: “From Self-Employed to CEO: How Close Are You”

Senta Scarborough was nominated for an Emmy®️ for her production work at E! News on a piece about Joan Rivers. Whether it’s producing for E! News, being a crime reporter in Arizona, or writing screenplays about Al Capone in Appalachia, storytelling is in Senta’s bones.

Senta Scarborough was nominated for an Emmy®️ for her production work at E! News on a piece about Joan Rivers. Whether it’s producing for E! News, being a crime reporter in Arizona, or writing screenplays about Al Capone in Appalachia, storytelling is in Senta’s bones. You’re not going to want to miss this week’s podcast — our 50th episode!!

• Civil War at 150
• Civil War Facts

• Sentamatic Media
• Twitter
• Instagram

• How to be Shamelessly Feminine with Jen Rozenbaum

Learn about the true time costs of our digital tools & digital trade-offs. Explore why the biggest gift is you.

Learn the true costs and benefits of all of these digital tools that we use. I call it digital trade-offs.

Are you getting just as much out of your screen time as you’re putting in? In the second segment, we talk about how sometimes the biggest gift, is you. And finally, we’re introducing a new segment called equity corner.

Because it’s time for white folks to start having honest conversations about race.

• Deep Work, Cal Newport
• Digital Minimalism, Cal Newport
• Digital Trade-offs ebook
• Freedom distraction-free app
• Boomerang for Gmail
• The Racist Origins of “Being Grandfathered In”
• Grandfather clause

• Women Conquer Business
• Grab Free Resources at the Marketing Automation Station
• LinkedIn

I’m suggesting that the entire model for social media is meant to distract and to annoy and to make you check how many likes you have.

How much support are you getting from this digital community? Is it connecting you in any sort of meaningful way?

If you’re using social media for your business it’s important to know it’s pay to play. You’re renting space from social media landlords who rent space to large corporations who can pay a lot of money. It takes a special kind of magic to be going viral on social media anymore.

So the questions I have are:

• Is your digital life operating in a supportive model meaning is it supporting your goals
• Is it supporting your core key work?
• Or is your digital life operating in a servant model, meaning, are you serving the digital beast?

When we realize and recognize each other’s talents and treasures something extraordinary happens.

It’s also important to remember the gifts we have within ourselves.

That’s part of what makes us all a gift to one another is the ability to see a friend who’s struggling or to recognize the struggle within ourselves and pull ourselves back and help our friends excel and be the best that they can be because it makes us all greater. And sometimes it’s just seeing what a gift we are.

This week we’re introducing a new segment to the show called Equity Corner. What’s Equity Corner?

It’s intended to raise awareness around the issues of the day including words and phrases we might think twice before using.

It’s a look at not only...

Corporate psychologist and mindfulness expert Patricia Thompson, Ph.D., helps us bridge the gaps between leadership, work-life balance, and mindfulness. If you’ve ever questioned why ‘soft skills’ matter, you won’t wonder again after this interview.

Corporate psychologist and mindfulness expert Patricia Thompson, Ph.D., helps us bridge the gaps between leadership, work-life balance, and mindfulness.

If you’ve ever questioned why ‘soft skills’ matter, you won’t wonder again after this interview.

• Patricia Thompson, Ph.D., Silver Lining Psychology (leadership quiz)
• Executive Mindfulness Online Course (includes a link to the quiz)
• Patricia Thompson, Ph.D.’s book: The Consummate Leader: a Holistic Guide to Inspiring Growth in Others…and in Yourself: available on Kindle or paperback
• Google’s Project Aristotle
• Deep Work, Cal Newport

• Silver Lining Psychology
• LinkedIn
• Twitter
• Facebook
• Instagram

• How to Be a Productive Leader with Sally Foley-Lewis
• Vulnerability and Imposter Syndrome with Allison Kinnear

Meet Jen Rozenbaum. We talk about what it means to be shamelessly feminine, and how overcoming fear comes down to putting things into perspective while practicing presence over perfection.

Today I interview Jen Rozenbaum. We talk about what it means to be shamelessly feminine, and how overcoming fear comes down to putting things into perspective while practicing presence over perfection.

Learn how she overcame cancer while running a business. We also discuss femininity and how everyone has their own definition.

• Shamelessly Feminine
• LinkedIn
• Facebook
• Twitter
• YouTube

• Storytelling with Emmy-Nominated Producer Senta Scarborough

Shiny object syndrome. It’s a thing. A thing you can avoid. How to stay on task with your plan, including resources and budgeting.

Shiny object syndrome (SOS). It’s a thing. A thing you can avoid. You know all those apps and tools you bought on Black Friday? Do you know how you’re going to use them? How to stay on task with your plan, including resources and budgeting.

* Sidebar: it's actually not magical. It's targeting based on search, but I digress. ... this episode is about pausing before buying that new thing you really don't need to solve your business problems. Learn more about focusing on top business priorities.

• Women Conquer Business
• Grab Free Resources at the Marketing Automation Station
• LinkedIn

• Why Your Entrepreneurial Spirit is Important
• How to Plan and Engage Effectively on Social Media
• Tips for Talking with Techies & How Gender Plays a Role

Product ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. Learn how to get started.

A product ladder is a range of products varying in price and features. Product ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. You can create a product ladder by breaking services into smaller chunks or offering products or services in bundles or packages.

How do you get started building a product ladder?

Join Jen and Shelley as they discuss how they are building their own product ladders and get their tips and tools to get it done quicker.

Questions answered in this episode:

• How can you attract leads and increase sales even in uncertain economic times?
• Why do you need a product ladder?
• How do you get started building a product ladder?

Marketing Self-Assessment | Women Conquer Business

How to Create, Publish and Distribute Content Consistently

• YouTube Shorts allows creators to sample/clip videos from other creators
• TikTok replaces Netflix as second most-popular app for those under 35

Landing Page Hot Tips by Rob Hope: $29 on AppSumo

If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

You have two essential tasks in life: to be a good person and to pursue the occupation that you love. Everything else is a waste of energy and a squandering of your potential.

How does one do that? OK, that’s a tougher question. But the philosophy we see from the Stoics makes it simple enough: say no to distractions, to destructive emotions, to outside pressure.

Ask yourself: What is it that only I can do? What is the best use of my limited time on this planet? Try to do the right thing when the situation calls for it. Treat other people the way you would hope to be treated. And understand that every small choice and tiny matter is an opportunity to practice these larger principles.

What are my tasks in this life?

My tasks are to help older people share their message of wisdom, peace, and hope with the world by setting up a home studio and putting out content every week.

Only then will the good drown out the bad.

Why your entrepreneurial spirit is important and how to engage with others effectively when exercising your entrepreneurial muscles.

How do small business owners and entrepreneurs differ? The differences affect things like goal-setting and decision-making. We also talk about why the entrepreneurial spirit is important and how to engage with others effectively when exercising your entrepreneurial muscles.

• The Four Types of Entrepreneurship
• 5 Characteristics of Entrepreneurial Spirit
• How To Build An Entrepreneurial Mindset In Your Organization & Yourself
• Are You a Small-Business Owner or an Entrepreneur? The Difference is Important.

• Women Conquer Business
• Grab Free Resources at the Marketing Automation Station
• LinkedIn

Learn how gratitude makes you a better leader, starting with surrender — and appreciating your own life so you can appreciate everyone around you.

This episode is all about gratitude. Not Thanksgiving style, everyday style. We talk about how the power of gratitude makes you a better leader, starting with surrender — and appreciating your own life so you can appreciate the people you work with and for.

• Jocko Podcast, “Good”
• How Feeling Grateful Can Make You More Successful
• A Little Thanks Goes a Long Way: Explaining Why Gratitude Expressions Motivate Prosocial Behavior
• How to Give a Meaningful “Thank You”

• Women Conquer Business
• Grab Free Resources in our Marketing Automation Station
• LinkedIn

Allison Kinnear shares her personal experiences with Imposter Syndrome on her journey to become a leader in the field.

Allison Kinnear shares her personal experiences with Imposter Syndrome on her journey to become a leader in the field. If you’ve ever felt like a fraud or thought that vulnerability is a weakness, it’s important to know you’re not alone. This episode offers tons of strategies to help you realize your power.

• Margaret J. Wheatley, Who Do We Choose To Be?: Facing Reality, Claiming Leadership, Restoring Sanity
• Margaret J. Wheatley, Perseverance
• Brene Brown, I Thought It Was Just Me (but it isn’t): Making the Journey from “What Will People Think?” to “I Am Enough”
• Brene Brown, The Power of Vulnerability: Teachings of Authenticity, Connection, and Courage
• John Kabat-Zinn, Wherever You Go, There You Are: Mindfulness Meditation in Everyday Life
• Amy Cuddy, Presence: Bringing Your Boldest Self to Your Biggest Challenges
• Katty Kay and Claire Shipman, The Confidence Code: The Science and Art of Self-Assurance — What Women Should Know
• Barbara McIntyre, photographer
• Valerie Young, Imposter Syndrome

• Voice of Her Own (now called Allison Kinnear)
• LinkedIn
• Facebook
• YouTube

Learn what it means to be the face of an organization, get strategies and tactics, and the dos and don’t’s to engage on social media channels.

Lately, I’ve been hit in the face with a lot of bad business tactics on social media.

In this episode, I came at it from not only the perspective of a professional who's asked a lot of social media questions but also as a consumer of social media.

Learn about what it means to get out there and be the face of an organization, strategies and tactics, and the do’s and don’t’s of engagement.

• Social Bee (social media scheduler)
• Yellow Dog Consulting
• Pew Research Center, Social Media Use in 2018
• Pew Research Center, Social Media Fact Sheet

• Women Conquer Business
• Grab Free Resources at the Marketing Automation Station
• LinkedIn

An effective networking strategy in business seems daunting. Amy C. Waninger shares why it's essential that we broaden our experiences.

Jen interviews Amy C. Waninger to talk about the importance of broadening our experiences and networks.

Is your professional network as diverse as the workforce and community around you? If not, you could be missing important opportunities.

• Book: 
• Network Beyond Bias: Making Diversity a Competitive Advantage for Your Career
• Lead at Any Level LLC
• LinkedIn
• Twitter

• What is the Me Too Movement? How Does #MeToo Affect Business?
• Tips for Talking with Techies & How Gender Plays a Role

How to communicate effectively with techies (IT staff and technical freelancers like web developers). We talk about how techies think, a techie’s work environment, and how gender plays a role.

Let's talk about how to communicate with techies (IT staff and technical freelancers like web developers).

We all know communication is one of the more important soft skills to have. But how do you talk to someone whose skills and perspective you might not understand? We’ll talk about how techies think, a techie’s work environment, and how gender plays a role.

• Women Conquer Business
• Grab Free Resources at the Marketing Automation Station
• LinkedIn

• How to Launch Your Ideas in 6 Weeks with Benjamin Dell
• How is #MeToo Changing Business?
• Shiny Object Syndrome: How to Stay Focused on Priorities

• Ecosystem definition
• When Women Talk Techie To Tech Men – Keep These Techniques In Mind
• Communication becomes a key skill for techies
• Understanding Geeks
• Pay Gap? For Women at Startups, the Equity Gap is Worse
• National Center for Women & Information & Technology
• Jen McFarland, Is...

What gets lost about the #MeToo Movement is the power those two words have for people who’ve experienced sexual violence.

What is the Me Too Movement? How has it changed? What does #metoo mean for Business? Me too has been in the news a lot — we talk about the issues and how business is slowly changing as a result.

• American business and #MeToo
• MeToo Now Means Business
• NOW WHAT? Social media has created a remarkable moment for women, but is this really the end of the harassment culture?
• Me Too Movement
• The woman behind ‘Me Too’ knew the power of the phrase when she created it — 10 years ago
• There are only 25 women CEOs in the Fortune 500 — here’s the full list
• The Number of Black CEOs at Fortune 500 Companies Is at Its Lowest Since 2002
• Protect Female Farmworkers
• Generational differences
• Statistics on the Purchasing Power of Women

• Women Conquer Business
• Grab Your Free Resources a the Marketing Automation Station

Get ready for an honest discussion of what it’s like to be working from all kinds of remote areas. You’ll learn the twists and turns and how vital it is to set your priorities and be grounded in your values — and then hold yourself to it.

This week’s episode of the podcast is all about building the life and business of your dreams on the road.

Have you ever wanted to work from home? Are you ready to be location independent? A digital entrepreneur?

Get ready for an honest discussion of what it’s like to be working from all kinds of remote areas. You’ll learn about the twists and turns and how vital it is to set your priorities and be grounded in your values — and then hold yourself to it. Kalyna Miletic shares so much good stuff. You don’t want to miss this!

• Mel Robbins, 5-second rule (YouTube video)

• Kalyna Miletic

Jen discusses the power of curiosity in business and why perfectionism is a doctrine you need to lose if you really want to move your ideas forward.

Jen discusses the power of curiosity in business and why perfectionism is a doctrine you need to lose if you really want to move your ideas forward.

• Definition of perfectionism
• Why Imperfect Actions Make the Best Stories (no longer available)
• The Power Of Imperfect Action And Why Being A Perfectionist Is Killing Your Business
• Harvard Business Journal on Curiosity
• Innovation is a Combination of Curiosity and Persistence
• A Culture of Curiosity Is the Key to Building a Company That Learns to Improve

• Women Conquer Business
• Grab Free Resources at the Marketing Automation Station
• LinkedIn

Jen visits with Katie Collins to discuss the sales fears and obstacles that prevent women entrepreneurs from getting the best clients.

During this episode, Jen visits with Katie Collins to discuss how to overcome fear of rejection in sales and obstacles that prevent women entrepreneurs from getting the best clients. Overcome those fears so you can attract who you want without compromising your rates.

• Katie Collins website
• LinkedIn
• Email

• Don’t Burn the Business Plan with Sandra Hughes
• Why Empowered Women Empower Others with Genecia Alluora
• Why You Need To Be A Rational Unicorn with Michael Jonas

Learn the power of generating leads by creating the perfect opt-in.

The top marketing experts tell us to build our “business home” on “owned property,” not the “rented land” of social media. That means we need to establish and grow an email list where our most loyal and interested audience can be reached.

But how do we get them to sign up?

We offer them the perfect opt-in (free download, quizzes, calculator, automated webinars ....) as a lead magnet. Then, over time, we can offer them all our products and services while we nurture and build a relationship with them.

How do we know what will be the perfect, irresistible opt-in? That's what we'll discuss in this exciting and revealing episode.

Marketing Self-Assessment | Women Conquer Business

How to Create, Publish and Distribute Content Consistently

Marketing Brew: Customers are researching brand stances and voting with their dollar ahead of the midterms

• Practice what you post (your customers are watching) — don’t say one thing and do another
• People look at your donations, statements

OmmWriter (distraction-free writing), courtesy of Ann Handley's Newsletter.

If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

What’s the meaning of life? Why was I born? Most of us struggle with these questions. No amount of travel, reading or clever sages can give you the answer.

It is not our question to ask. Instead, it is we who are being asked and our lives are the answer. You must find the answer in your actions, in living the good life—by embodying the principles of justice, self-control, courage, freedom, and abstaining from evil.

Do my principles show themselves in my life?

Do they show up in my work and the content I produce?

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: 

Fabulous insights from Benjamin Dell, Founder, MissingLettr, about launching great business ideas quickly, and why you need to promote blog posts more than a couple of times.

Jen visits with Benjamin Dell, Founder, and CEO of MissingLettr. Benjamin provides a lot of insights into rapidly developing ideas and taking them to market.

• MissingLettr
• Follow Benjamin Dell on Twitter: @bendell

Sally is obsessed with productive leadership. We learn why it’s important to have a magnet in our heart, a compass in our head, and an oxygen mask as a reminder.

Join Jennifer as she interviews Sally Foley-Lewis. Sally is obsessed with productive leadership. We learn why it’s important to have a magnet in our heart, a compass in our head, and an oxygen mask as a reminder.

• Sally Foley-Lewis
• Sally’s Book, The Productive Leader, Available on Amazon

Jen shares how she quit her job to start her business and why she is so passionate about helping businesses owned by women.

Jen shares the journey that led to Foster Growth (now Women Conquer Business) and why she is so passionate about helping businesses owned by women and people of color.

• Nate Frazier, Swell
• Harvard's Implicit Bias Test

• Women Conquer Business
• Grab Free Resources at the Marketing Automation Station
• LinkedIn

Discussion of truth in business in a ‘post-truth’ world, and woman-owned business advantages, including its positive impact on the economy and hiring.

Join Jen as she discusses recent podcast changes, the challenges of finding truth in business in a ‘post-truth’ world, and woman-owned business advantages and its positive impact on the economy and hiring.

• Why the Truth Is So Important to Your Business
• Rethinking Sales and Marketing in the ‘Post-Truth’ Era
• 3 Questions to Ask Yourself About Truth in Business
• Finding the Truth in Your Business
• Cool, interactive graph that shows how many men vs. women in your industry
• Estimates based on current GDP, etc., from the National Association of Women Business Owners (NAWBO)
• Harvard Business Review, The Other Diversity Dividend

• Whatagraph
• Databox

• Women Conquer Business
• Grab Free Resources from the Marketing Automation Station
• LinkedIn

• Your Recipe for Success: Curiosity and Imperfect Action
• What’s Your Next Evolution?
• How is #MeToo Changing Business?
• Reckoning: What Happens When Enough is Enough

Learn how your attitudes toward power may be holding you back.

Join Jennifer and her guest Tandy Pryor where you’ll learn how your attitudes toward power, including your physical environment, may be holding you back and help you get some tips for standing in your own power.

• Tandy Pryor Coaching

• How to Be a Productive Leader with Sally Foley-Lewis
• Truth in Business and the Impact of Women-Owned Business
• Overcome Sales Fears to Attract Your People with Katie Collins
• Ignite Your Inner Lioness with Thembi Bheka

Are you in a self-created prison? Are you limiting your success? Jen interviews Brian Fowlie who learned meditation to free his mind while in prison, which ultimately helped him get released. Now he helps people break through the walls of limitation and develop personal empowerment.

Are you in a self-created prison? Are you limiting your success? Jen interviews Brian Fowlie who learned meditation to free his mind while in prison, which ultimately helped him get released. Now he helps people break through the walls of limitation and develop personal empowerment.

Brian talks about how the prison system helped him see and breakthrough his limitations. You’ll also learn the business mindset benefits of meditation.

• The Prophet, by Kalil Gibran
• Man's Search for Meaning, by Viktor Frankel
• Close Your Eyes, Open Your Mind a Practical Guide to Spiritual Meditation

• Transformational Journeys Make You a Better Leader

Get can’t-miss tips about how to lead an organization with heart while never forgetting where you came from.

Jen interviews Tim McCain about his journey from addict and convict to becoming a successful leader and entrepreneur.

You’ll also learn how Tim’s inner control freak got soothed, to his business’ advantage.

Get some can't-miss tips about how to lead an organization with heart while never forgetting where you came from.

• Chatcolab: Northwest Leadership Laboratory
• As A Man Thinketh, James Allen
• Think and Grow Rich, Napoleon Hill
• Brendon Burchard

• Planting a Leadership Garden
• You are the Ringmaster of Your Own (Business) Circus
• Why Authenticity Attracts More Customers

• Photolynx
• Community Catharsis Solutions

We uncover your 4 MOST IMPORTANT questions you MUST ASK before you start something new. Why? Because it saves you time and money.

As business owners, we LOVE to chase our ideas. What's better than attracting our customers with a new offering? BUT have you asked all the important questions you need to consider before going all-in?

During this episode, we uncover the 4 KEY questions you MUST ASK before you start something new. Why? Because it takes too much time to launch and market your ideas, so you want to get it right the first time.

Marketing Self-Assessment | Women Conquer Business

Content Consistency Framework and Schedule

Have you started planning for Black Friday, Small Business Saturday, or Cyber Monday? Here's what we can learn from a second Prime Day and inflation.

Descript video editing and captioning

If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

Epictetus once said, “If anyone would take two words to heart and take pains to govern and watch over themselves by them, they will live an impeccable and immensely tranquil life. The two words are: persist and resist.” That’s great advice. But what principles should determine what we persist in and what we ought to resist? Marcus supplies that answer: reverence and justice. In other words, virtue.

What do my principles tell me about persisting and resisting?

Persist in love and resist hate. Persist in doing the things that bring me joy and resist the procrastinating, buffering activities that keep me hiding from the world and my responsibilities.

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free...

Do you have Marketing FOMO? Marketing changes Every.Single.Day. If you're always jumping to the newest tactics learn why patience is a marketing virtue.

Do you have marketing FOMO? Shiny object syndrome?

Marketing changes Every.Single.Day.

AND, it's easy to forget the power of PATIENCE in marketing.

If you're always jumping to the newest tactics and latest, greatest software, learn why you're killing your marketing (and hurting your business).

Marketing Self-Assessment | Women Conquer Business

Content Consistency Framework and Schedule

• All the Key Updates for Marketers from Google’s 2022 ‘SearchOn’ Event (Social Media Today): More ways to search, more personalized results, and more potential influence from forums are some of the key considerations for future SEO performance.
• Google's Resources: 
• https://searchon.withgoogle.com/

We cover what's new in Canva

• Video
• Cinematic Presentations
• Collaboration tools
• Docs

Thanks to Sally Moon Meditation for making the Tweak of the Week Suggestion

Sally Moon Meditation

If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

There is an old Chinese proverb, "One moment of patience may ward off great disaster. One moment of impatience may ruin a whole life."

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing...

Learn how to carve out time for content batching, including setting up a structure for creating batches of content all at once, repurposing, and how that can reduce stress and so you will shine online.

If you feel like you never have time to create content for your audience, we are going to blow your mind with content batching.

Learn how to streamline content creation with batching.

Are you getting everything you can out of your content? Maybe you feel too rushed to get everything done and you’re overwhelmed with tasks.

Learn how to carve out time for content batching, including setting up a structure for creating batches of content all at once, repurposing, and how that can reduce stress and so you will shine online.

Topics include:

• What is content batching
• Setting up a structure
• Sample workflows
• Content repurposing
• Jen demos her social media content batching system

Content Batching Slide Deck by Jen McFarland

• Social Media Automation
• Content Planning Strategies
• Host Content Parties with Friends
• Demystifying Successful Business Projects
• How to Repurpose Content

Marketing Self-Assessment | Women Conquer Business

Content Consistency Framework and Schedule

• Shelley attended her first Ren Fair
• Jen appeared on the Talk Commerce podcast

TikTok’s growth may be slowing (Business Insider)

• YouTube view time up (but not as much as TikTok)
• Instagram and Facebook view time continues to fall
• TikTok growth is slowing, only time will tell if it will continue to level out

YouTube updated creator pay program to include Shorts (Business Insider):

• YouTube will start sharing revenue from Shorts ads with creators. Creators will take 45%, with YouTube pocketing 55%.
• Before: creators needed 1,000 subscribers and 4,000 hours of watch time on long-form videos within a year Now: creators are eligible with 1,000 subscribers and 10 million views on Shorts...

When you're feeling burned out it's hard to focus on anything — let alone marketing. This episode will help you overcome burnout so you can get your marketing mojo back.

It's hard to succeed when you're not motivated. It's hard to get motivated when you're burned out. This week, we talk about burnout, boundaries, and getting your mojo back in time for the last quarter of 2022.

Topics include:

• What are the signs of burnout?
• When you feel burned out, what happens to your boundaries?
• How to get your mojo back
• How to set reasonable goals and priorities — and stick to it

3 Keys to Reach Your Business Goals

Content Consistency Framework and Schedule

• She Podcasts Live postponed until June 2023
• Near Media Analysis: Recession-Proof Your Brand with Local Marketing
• Seven in 10 (70%) Americans believe a recession is imminent.
• Invest in SEO for organic traffic
• Google Business Profile is responsible for 70-80% of local conversions
• Ask for reviews
• Share deals with your audience
• Integrated online and offline marketing

Related Episodes:

Recession Proof Business: Creative Revenue Streams

What if Social Media Disappeared?

• CoSchedule Headline Analyzer (free+): want to create good content? Start with the headline. This tool will help you push all the right buttons (or 'grab them by the feelings' as Shelley put it)

Screenshot from CoSchedule's Headline Analyzer

Seeds are long underground germinating. Do the work required to nurture and tend to them. So that they—and you—are prepared and sturdy for the hard winters of life.

Are you sizzle or steak?

All sizzle and no steak means someone or something does not live up to its reputation, that someone or something is touted as being bigger, better, more important, more talented, or superior in some way but in reality, is not.

It’s a lot like being all talk and no action or a shallow person with surface-level relationships who do not show up when things get difficult.

Take the time to build slowly and steadily without expecting huge results in a short amount of time. Set your expectations appropriately and you’re less likely to burn out or get...

Are you overly reliant on social media? What if social media disappeared? Get great ideas for marketing without social media.

Are you overly reliant on social media? What if social media disappeared? What would you do?

Our show talks a lot about creating content and running a business using digital marketing tactics. All.The.Time.

In this episode, Jen and Shelley discuss what they would do if social media suddenly disappeared. They discuss how you can adapt your marketing strategies, develop your business differently, and even who you could reach out to and how to go about reaching them.

Training topics include:

• Marketing strategy
• Business development
• Who to reach out to
• How to reach them

Client Attraction Checklist

Download Shelley's 23-point checklist offering different ways to market yourself without social media.

Marketing Self-Assessment | Women Conquer Business

Freelancers now 36% of the Workforce (Near Media): we discuss whether this is good (or bad) for workers in general and freelancers in particular.

• Shift "the workstation for productive people" — organize your email accounts (all of them!) and apps in one place. Tired of having 5000 tabs open? Consider using Shift ($99/year).
• Cheaper alternative: Kiwi for Gmail (Free - $58/yr.)

Am I prepared for my bubble to burst?

We cannot rely too heavily on what has been, up to this point, normal. We have witnessed over the last two years that everything can shut down overnight. Events and flights cancel, jobs disappear, and family and friends get sick and die.

What then can we rely upon? Our values and ideals. When we choose our goals based on our values, we will always discover another way to achieve a value-based goal when we run into unexpected obstacles.

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with 

Learn the easiest ways you can transform your podcast, creative content, or your online services into tangible, physical products you can sell online.

If you don't know what dropshipping is, it's basically selling physical products without having to worry about stocking them. No more garages filled with books and t-shirts!

Learn the easiest ways you can transform your podcast, creative content, or your online services into tangible, physical products you can sell online. We’ll share our own experiences with Amazon, Printful, and other dropshipping platforms so you can get started creating additional income today.

• How does dropshipping work?
• Benefits of dropshipping
• Downsides of dropshipping
• Product dropshipping
• Hybrid dropshipping: Fulfillment by Amazon
• Self-publishing

Dropshipping for Beginners Slides

• Download Jen's Free Marketing Self-Assessment
• Join Shelley's content creator community

Pabst Blue Ribbon Hotel

Hindenburg Narrator: the perfect tool for audiobook narration

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

Online courses are a great way to promote your business, products, and services. Get the details on the best online course platforms.

Best Online Course Platforms

With the rise of self-publishing and the success of platforms such as YouTube, blogging, and podcasting, there is now a tremendous demand for online courses.

By using online course creation platforms, businesses can create courses to sell or use internally.

These platforms are a great way to promote your brand, business, products, and services to increase revenue.

Get the details on the top online course platforms for creating, hosting, and selling your online course.

We chat longer at the beginning than usual (because Jen drove a Lamborghini). If you're here for course platforms only, start at 17 minutes.

Create your first course to promote your brand, business, products, and services and increase revenue.

• How to build a course
• Top online course platforms
• What tools to look for in a course platform

Slides: Best Online Course Platforms 2022

• Download Jen's Free Marketing Self-Assessment
• Join Shelley's free elder content creator community

• Near media reporting, Yelp’s new revenue stream is selling business data.

• What new path can I blaze today?
• We need to know when to let go of what is no longer working for us and find a new way to reach our goals.

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with...

On this episode of Women Conquer Business, we dive into the world of AppSumo and its various tools and features for businesses.

A new AI writing tool, ChatGPT, is discussed along with concerns about plagiarism and the loss of personal writing style. The host also shares her personal experience with AppSumo, finding useful courses and tools such as MissingLettr and Social Bee. She also discusses Luna, a cold outreach sales program, and the benefits of owning a platform like Bonsai.

We cover the vetting process for AppSumo Select products and general recommendations for using discounted software and tools for supporting tasks rather than mission-critical ones.

Have you listened to our bonus episode? 2022 Word of the Year with Jen McFarland and Liz Zirk

Related post: How to Stop Blowing Your Budget Every Month (software costs add up — only buy what you need to support your goals)

Related episode: Shiny Object Syndrome: How to Stay Focused on Top Business Priorities (AppSumo can become a distraction if you let it)

Topics include:

• What is AppSumo?
• How AppSumo saves you money
• What to look for
• What NOT to buy
• 60-day money-back guarantee (Facebook Group we mention for research)
• Our favorite apps

I've used this $3 course as a list-building tool for the last year. As of May 2023, I've sold over 800 checklists, many of whom are on my email list.

I'm updating it to a full course, at which time the price will go up.

Depending on your industry, you might be able to sell templates, courses, or apps on AppSumo to bring attention to your brand.

Ultimate Podcast Planning Checklist

We offered this course on AppSumo and sold over 800 copies. 

• [00:01:02] Saving on Marketing Costs with AppSumo
• [00:05:20] AI writing tool ChatGPT generates content
• [00:09:47] Ensure Effective Marketing with this Self-Assessment Checklist
• [00:12:31] Maximizing Marketing Budget with AppSumo Lifetime Deals
• [00:14:48] AppSumo: A Guide to Finding Reliable Software
• [00:22:45] Unlock AppSumo's Deals for Game-Changing Tools
• [00:24:55] Discover Affordable Website Tools and Courses Online
• [00:26:35] Maximize Efficiency with Ready-Made Templates
• [00:27:45] Ken Moo Lifetime Deals: Your Ultimate AppSumo Guide
• [00:32:01] Entrepreneurs, save time and money with AppSumo

Have the robots taken over?

Nope.

That doesn't mean you shouldn't hop on the ChatGPT craze. This conversational AI writing tool can help you escape the blank page. However, it won't make you an A+ student or an amazing expert — it still needs a human hand to provide helpful content for your customers.

I'll let ChatGPT explain itself:

ChatGPT is designed to...

Learn to create your first e-commerce strategy, based on your offer: physical products, digital products, online services, or a hybrid.

Every business is starting to sell online. With the e-commerce market growing at a fast pace, there is every reason to set up your own online shop.

However, running an e-commerce business is not as easy as it looks. To succeed you will need to constantly adjust your strategy to meet the needs of your customers.

In this episode, we show you how to create your first e-commerce strategy, based on your offer: physical products, digital products, online services, or a hybrid.

We also explain how to do a SWOT analysis of your business to identify your strengths, weaknesses, opportunities, and threats.

E-commerce beginners guide ©Foster Growth LLC

Marketing Self-Assessment | Women Conquer Business

Messages and Methods | LinkedIn

• Trouble for Facebook?

• Warmup Inbox
• MailGenius

Can I go a whole day without blaming others?

When I ask myself, why haven’t I done this yet? I find all kinds of excuses which is the same as blaming.

It all leads to excuses and blaming others and circumstances influenced by them.

It’s time to take full responsibility and answer the questions honestly.

I haven’t done that work because…

• I put it off. It feels hard.
• It requires making decisions that might be wrong.
• It might lead to losing time or money

When we sweep away all the excuses and blame and get down to the things that are truly holding us back, then we can take small steps to move forward past the fears that keep us stuck.

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: 

Want a recession-proof business? Learn about passive and active revenue streams, and how to open up new pathways to earning revenue.

Create a Recession-Proof Business

Having only one revenue stream means taking a chance that it will never fail. When the economy experiences changes that affect your business, income can quickly dry up. If you rely solely on a few steady clients for all your income, what happens if they suddenly leave you?

That’s why we recommend creating multiple, diverse revenue streams to support your business.

In this episode, we’ll explore passive and active revenue streams, and how to open up new pathways to earning revenue.

• Brainstorming resource mentioned: Thought Leaders Practice “be a well-paid infopreneur”
• Interview with Sally Foley Lewis: Sally sent Jen Thought Leaders Practice after our interview together

Content Consistency Framework and Schedule

• Make your Escape to Getaway House(Jen went to the Portland location and loved it!)
• Facebook's B2B Targeting: Facebook’s offering new B2B segments to help businesses use advertising targeted at decision-makers. When compared with LinkedIn’s $5.60 CPC, this makes Facebook’s $0.95 CPC appear more affordable (but still expensive)
• Report: Rules of Recession-Proofing: Key Takeaway: focus on the long-term, e.g., top of the funnel (brand awareness, getting people in) rather than cutting marketing or solely focusing on short-term gains

• Loopedin.io: All-in-one tool for collecting feedback, building roadmaps, sharing changelogs and publishing knowledge bases.

It is necessary to begin where the world is if we are going to change it to what we think it should be.

There are plenty of small steps that, were you to take them, would help move things forward. Don’t excuse yourself from doing them because the conditions aren’t right or because a better opportunity might come along soon.

What’s the smallest step I can take toward a big thing today?

Podcast Production

• Podcast hosting: Captivate (affiliate...

Shelley gives us the scoop on how to find and reach out to podcast hosts. Learn how to be a great guest, find the RIGHT podcasters to collaborate with, and why promotion is the key to success.

How do collaborations help you expand your audience?

Podcast guesting is one of the BEST ways to promote your business (for free!). You can expand your brand, reach a new audience, gain credibility and showcase your products and services.

But how can you find the right podcast and get booked as a guest? How do you deliver the exceptional value your host expects?

Shelley gives us the scoop on how to find and reach out to podcast hosts and how to be a great guest ‌podcast hosts want to collaborate with, promote and refer to others.

Presentation Deck

• How to connect with podcast hosts
• Prepare to give value to the host and audience
• Tell a good story
• Fulfill the responsibilities of a great guest
• Reciprocate and collaborate
• The “best guests ever” did these things…
• What help or cool stuff can you offer?
• Action steps to reach out as a great podcast guest

Livecast Life Course Signup

Content Consistency Framework and Schedule

Listen to Shelley's recent guest appearance on Brilliance + Passion.

Late in his life, after surgery, Theodore Roosevelt was told he might be confined to a wheelchair for the remainder of his days.

He responded, “All right! I can work that way too!”

We can respond to even the most disabling turns of fate by working with what we’ve got and choosing to have a positive attitude in any situation.

Nothing can prevent us from learning. In fact, difficult situations are often opportunities for their own kinds of learning, even if they’re not the kinds of learning we’d have preferred.

How can I make the best of situations I face?

Podcast Production

• Podcast hosting: Captivate(affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with 

How do creator collaborations help you expand your audience?

The fastest way to grow your audience is to join forces through collaboration with other creators. There are as many ways to do that as there are imaginative people to collaborate with, but how do you get started? 

Who can you collaborate with? What’s the best way to reach out and work with new people?

It comes down to relationship building and networking with other creators, coaches, and speakers. 

In this episode, we'll share how beginners can get started with cross-promotion and other simple one-time collaborative efforts, then take you all the way through to joint ventures and affiliate marketing.

Methods of collaboration we explore:

• Cross-promotion
• Podcast interviews
• Book compilation
• Summit, conference and speaking engagements
• Joint ventures
• Affiliate and influencer collaborations

Words of Wisdom

Breaking News

• Money talk: A Vericast survey found 34% of Gen Z turn to TikTok for financial advice, while 33% get money tips from YouTube
• Social selling is not doing so well... "While 45% of consumers say social media influences their shopping, only 11% have purchased directly through social media, according to a May 2022 McKinsey report."
• Google is pushing back its deadline for killing off tracking cookies until at least 2024

Can't-Miss Resources

• Content Consistency Framework and Schedule
• Epiphany Courses special 15% off deal for podcast listeners

Inspirational Nugget

Money creates problems. Climbing one mountain exposes another, higher peak. There is never enough love. Virtue is the one good that reveals itself to be more than we expect. Virtue—made up of justice, honesty, discipline, and courage—is the only thing worth striving for.

Certainly, nothing will improve your life path more than virtuous choices. Doing your best work will always bring more satisfaction and better results than doing the bare minimum or shirking

Social Media Automation: Best Productivity Boosting Marketing Tools

Are you sick of wasting hours every day on social media? Does it feel like you're not getting anything accomplished because of all the time you spend posting on your social media accounts? 

That's exactly how we felt. If you're spending too much time on social media, but not seeing any results, then this episode is for you. We'll guide you through solutions to help you boost your productivity. We review the best social media automation tools we've used and tested. 

We'll explain how they work, and how they can help you automate the social media aspect of your business, resulting in increased productivity and increased profits.

• Available on YouTube: https://youtu.be/7xRA7Q4I5M0
• Deck and more info: https://womenconquerbiz.com/podcast/social-media-automation/
• Interview with Kate Bradley Chernis: https://www.womenconquerbiz.com/podcast/kate-bradley-chernis/
• Interview with Ben Dell: https://www.womenconquerbiz.com/podcast/great-business-ideas/

Words of Wisdom

How do you get your social media automation going so that you can spend your time engaging? You get your stuff, you create it, you put it in a social scheduler, and then the next step is to automate it as much as possible. Then you can be commenting and engaging and asking questions and driving people to the content that you're sharing on social. — Jen

Can't-Miss Resources

SPECIAL LAUNCH OFFER: get a LIFETIME 15% off discount on Jen’s courses and community: https://www.epiphanycourses.com/podcast

Content Consistency Framework and Schedule https://framework.agkmedia.studio

Connect with Us

Podcast Production

• Podcast hosting: Captivate* (affiliate link)
• Livestream: StreamYard* (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy
• Epiphany Courses

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Shelley's Livestream consultancy AGK Media Studio
• Shelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast

How to Expand Your Reach on Social Media with Effective Engagement

How do you increase your engagement and reach on social media in 2022?

• The purpose of social media
• Brand awareness
• Customer Service
• Sharing fun and interesting posts
• Thought leadership (blogs, podcasts, articles written by others)
• Create a strategy for visibility and credibility
• Use our topic clusters episode to generate content ideas
• https://www.womenconquerbiz.com/podcast/topic-clusters/ (or on YouTube: https://www.youtube.com/watch?v=hy-evnzLJxc) 
• If you can do nothing else, comment on other people’s posts
• Social selling: great example Lately.ai (other people’s audiences)
• Share personal values that are relevant and relatable
• Tag people and share their content
• Tools: Typeshare (https://typeshare.co) (tweak of the week); Hypefury (https://hypefury.com/)

Words of Wisdom

If you don't have time to post a lot, go comment on other people's posts. Go find people that are in your area or adjacent or people who might be your ideal client and watch what they post and then comment on it. It positions you as a thought leader if you are professional and you are sharing something of value to other people. It makes a tremendous difference because when you comment on other people's posts, you're expanding your reach beyond your own followers and you're opening the door for other people to find out about you and what it is that you do. — Jen

If you are trying to connect with somebody and they have a social media presence, go find out about them, instead of asking stupid questions that you could have just looked on their Facebook page or their LinkedIn page and found out for yourself. Instead of asking them those things, ask them deeper things that nobody asks them. — Shelley

Breaking News

• Shelley’s guest appearance on Chasing the Insights Podcast speaking about consistent content creation and distribution with Vince Warnock https://chasingtheinsights.com/ep226-shelley-carney-content/
• Rally.io (crypto for creators): $RISE (Jen’s first crypto purchase — Mark Schaefer’s ‘community’ coin). $TILT (Tilt), Joe Pulizzi, Ann Handley, Brian Fanzo, and other creators are on Rally

Can't-Miss Resources

• Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter 
• Get on the waiting list for Shelley’s upcoming Livecast Lifestyle course: https://sendfox.com/lp/1xq86n

Tweaks of the Week

• Typeshare: https://typeshare.co 
• Upcoach vs. Vonza

Inspirational Nugget

• “When you’ve done well and another has benefited by it, why, like a fool, do you look for a third thing on top—credit for the good deed or a favor in return?”

—MARCUS AURELIUS, MEDITATIONS, 7.73

The answer to the question “Why did you do the right thing?” should always be “Because it was the right thing to do.” After all, when you hear or see another person do that—especially when they might have endured some hardship or difficulty as a consequence of doing that right thing—do you not think, There, that is a...

Transitioning to a Content Entrepreneur 

The content entrepreneur drives the creator economy through the content-first/audience-first strategy. How do you know when your content creation hobby is ready to transition to a content entrepreneur business? What are the steps you must take to build a profitable business from your content and audience?

In this episode, we will explore the ways we move from having a hobby to a "jobby" to becoming a business owner. We'll talk about preparing mentally, emotionally, and physically to become a digital CEO and how to build a money-making machine.

What are the steps you must take to build a profitable business from your content and audience?

o  Hobby

o  “Jobby”

o  Business

o  Build a money-making content entrepreneur machine

Words of Wisdom

Algorithms and the rented space and stuff like it could all change and those people could go away. It's not a list. You can't just pick up that list of people and say, now I'm going over here. But people who really want to engage with you, people who really want to learn from you, people who want to listen to you, they subscribe. Then wherever you go, they will continue to follow you. And that's why I tell a lot of people to make sure you're asking people to subscribe to your email list. — Jen

I think it's a performer mentality. Performers are used to working with venues, showing up, and then whoever is in the audience is who they perform for. But when you become a performer who has a following, who has a fan base, then it's really important to be able to have some kind of communication going on with your fan base outside of just showing up. — Shelley

Breaking News

• Google to Auto-Delete Location? Eh…. I don’t believe them. “Google has now said it will automatically delete location history data for visits to sensitive locations such as "counseling centers, domestic violence shelters, abortion clinics, fertility centers, addiction treatment facilities .. and others." https://www.nearmedia.co/google-location-privacy-eu-antitrust-win-shopify-brand/ 
• Why 2022 is the year of ‘relationship marketing’: https://www.marketingtechnews.net/news/2022/jun/28/why-2022-is-the-year-of-relationship-marketing/ “As a marketer, that’s something you can’t sleep on anymore. Not after COVID. People want to have a voice. They want to be recognized, and they want to be given recognition for their allegiance and loyalty to brands.”

Can't-Miss Resources

• Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter 
• Get on the waiting list for Shelley’s upcoming Livecast Lifestyle course: https://sendfox.com/lp/1xq86n

Inspirational Nugget

“This is what you should teach me, how to be like Odysseus—how to love my country, wife, and father, and how, even after suffering shipwreck, I might keep sailing on course to those honorable ends.” —SENECA, MORAL LETTERS, 88.7b

If you got everything else wrong from The Odyssey, but you left understanding the importance of perseverance, the dangers of hubris, the risks of temptation and distraction? Then you really learned something.

Can I show Odysseus-like...

Skyscraper Pages

Last week, we talked about topic clusters, making lists of topics or content themes based on your expertise. A list is nice, but what do you do with it?

This week we're detailing skyscraper pages. Sometimes called pillar posts, or the skyscraper technique, think of this as the 'center' of your topic cluster — the most important content related to a cluster. Think of this as your 'ultimate guide' to ultimate guides.

Presentation/Training:

What is a skyscraper page?

How does it build authority?

View Slides

• Review: E-A-T, Content Funnel, Topic Clusters
• Long-Form(ish) Content Types
• Cornerstone
• Skyscraper
• 10x
• Pillar
• Small Business Content Dilemma
• Content Reality
• Questions and Advice
• Chocolate Cake Example (from last week) Revisited

Watch on YouTube

• Subscribe to the Women Conquer Business newsletter
• Shelley’s LinkedIn Newsletter: “What is Personal Branding and Why Do I Need It?”

• On July 13 Descript will unveil a transformative new way of making a video. Join the Livestream on July 13, 10 am PT / 1 pm ET. Register to watch live or look for it on their YouTube Channel
• Privacy Issues and women’s health in the wake of Roe v. Wade reversal
• Get the whole ‘crow in the chimney’ story: How Does a Crow in Your Chimney Relates to Your Business?

• ProductDyno product selling and delivery platform where customers can access all their related purchases from you in ONE place. Alternative to: Podia, Thinkific, MemberVault, and Kajabi. Currently available on AppSumo for lifetime purchase (Shelley bought a Tier 3 license).
• SnapDownloader: Moving off of Facebook? Want all your videos hosted elsewhere? SnapDownloader lets you download videos from YouTube, Facebook, Twitter, and Vimeo. Currently available on AppSumo. As we mentioned on the show, please only use this on your own videos.

• You have the power of turning obstacles upside down, taking one negative circumstance and using it as an opportunity to practice an unintended virtue or form of excellence.
• How can I use this obstacle as an opportunity?
• I’m sure more good things...

If you want to know the SECRET to reach the right audience with your expertise, the solution is within YOU. Learn about creating Topic clusters (AKA content themes) based on your expertise.

We've talked A LOT about researching content based on customer testimonials and basic keyword research. But if you want to know the SECRET to reach the right audience with your expertise, the solution is within YOU.

This week's show is all about creating Topic clusters (AKA content themes) based on your expertise. You'll find you have a goldmine within you. We'll help you unlock the riches.

Training topics:

E-A-T (Expertise, Authoritativeness, Trustworthiness)

• Why Google cares about your Expertise as a creator, the Authoritativeness of the content/information, and the Trustworthiness of your website.

YAMYL (Your Money or Your Life)

• Use care in creating content in these areas:
• News and current events (business, tech, science, etc.)
• Government and law
• Financial advice (investments, retirement)
• Shopping information (product reviews, research)
• Medical advice (drugs, hospitals, emergencies)
• People (race, religion, sexuality)
• … Yeah, we think it’s just about everything too. But Google doesn’t like it if your content is inaccurate and could do harm to another person.
• Long story short: create good content based on the content funnel and topic clusters we talk about next and you should be OK.

Content Funnel

• People search for different reasons:
• Navigational
• Informational
• Transactional
• Commercial
• Create different types of content to capture people in different places within the funnel.

Topic Clusters

• What are topic clusters?
• Grouping content based on themes or a common broad topic, held together by a pillar post or skyscraper page
• High-quality content representing different places within the funnel.

Chocolate Cake Example

• We walk you through a topic cluster using chocolate cake as an example.

Service Providers

• Use the 'problem, solution, results' model if you’re a service provider struggling to come up with topics.

Topic Clusters by Jen McFarland

💌 Marketing Missive: Weekly Marketing Insights

When creating content for your business, you have so many choices: podcasting, videos, social... it's easy to forget about blogs. Don't snooze on this content powerhouse.

How to Create a Successful Blog for Your Business

When creating content for your business, you have so many choices: podcasting, videos, email marketing... it's easy to forget about blogs.

We'll talk about how to create a successful blog for your business, including finding the right blog service (or hosting it on your own website), how to find topics that appeal to your customers and the essentials you need to include in each blog post.

Why blog in 2022?

• Search engines still like words the most
• Blogs aren’t going anywhere
• “Blogging” as a profession is increasingly difficult - not quick money; blogging for business (like any content strategy) is the long game
• Alternative Blogging Platforms
• Gives you a chance to test out your voice/writing style/topics, find an audience

Great place to start if you don’t have a website

• Medium: https://medium.com/creators
• NewsBreak Originals: https://creators.newsbreak.com/creators
• Vocal: https://vocal.media/

Best blogging website platforms

• WordPress: https://wordpress.org
• Ghost: https://ghost.org
• Squarespace: https://squarespace.com

Finding topics

• Make a list of your expertise, in granular detail
• What questions do you answer?
• Answer the Public / Google related questions
• Testimonials
• Customer questions
• Research, research, research

Blog post essentials

• Headlines and hooks
• Images
• Subheads
• Embeds (video, Twitter, etc.)
• Call to Action

Promote and share your blog

• Social media
• Newsletter

Words of Wisdom

💌 Marketing Missive: Weekly Marketing Insights

Livecast Life Workbook Guide

Ahrefs releases Yep search engine (https://yep.com/) (in beta)

• Yep uses a 90/10 profit share business model where 90% of advertising profits are paid directly to creators.
• Claims to offer an unbiased, private...