Wolfie’s World of Running – Details, episodes & analysis

Wolfies World is under new management, Brian parts ways with Borderlands.

What does this mean for the future of Wolfies World?

Will there be changes?

And probably on top of most minds Why?

Find out how and why CBCS founder Malcolm Pascotti created a brand that is resonating from summits to urban crosswalks.

Is he a runner?

Is he not a runner?

Listen and find out.

Summary

In this episode of Wolfie's World, host Brian interviews Tyson, known as Trekking with Ty, who shares his journey from a small-town upbringing in California to becoming an influential figure in the running community. Tyson discusses his early life, the impact of Boy Scouts, his struggles with addiction, and how running transformed his life. He reflects on his experiences with the Speed Project, the importance of community in running, and the challenges of post-adventure blues. Tyson emphasizes the therapeutic nature of running and his desire to inspire others to find joy in the sport.

Summary

In this episode, we sit down with friend of the pod Johnny Ramos, an ultra runner who recently won and set the course record at Saddles 100. We discuss Johnny's journey from a rebel rousing small town kid in Arizona to becoming a passionate athlete in the ultra running community. Johnny shares his experiences with wrestling, the impact of his upbringing, and how he balances his career in the Air Force with his running ambitions.

The conversation delves into the importance of community, mental health, and the sacrifices made for family. Johnny's story is one of resilience, determination, and the pursuit of personal growth through endurance sports.

Go buy his Saddles 100 Champion collectors shirt over at Can't Buy Cool Studios. Malcolm (founder of CBCS and prior guest on Wolfie's World) is doing the most punk rock move to support an athlete.

In this engaging conversation, Matt Trappe discusses his journey in the running community, the launch of his lifestyle brand Auteur Sportif, and the importance of brand narratives in trail footwear.

Matt emphasizes the importance of bridging the gap between brands and the running community.

The concept of brand narrative is crucial in differentiating trail footwear from road running.

Auteur Sportif aims to focus on the lifestyle aspect of running rather than just performance.

Consumer feedback is often too late to influence current product iterations in footwear.

Athletes play a significant role in shaping brand narratives and consumer perceptions.

Aura app provides a new way for runners to share their experiences creatively.

The future of running brands may involve more regional and niche marketing strategies.

Collaboration between brands and platforms like Aura could enhance consumer engagement.

How many Ultra Runners do you know that got their start at age 9? How many have stories of chasing down David Goggins at age 10 and mentoring Jim Walmsley into Ultra Running?

I only know 1 and I'm grateful to bring him to Wolfie's World.

This is the Legend - James Bonnett.

Check out his coaching at McMillian Running:

https://www.mcmillanrunning.com/james-bonnett/

Mikey Krater joins me on Wolfie's Wolrd from his hotel room post-New York City marathon. You can hear in Mikey's this weekend was special, the running community is special, the NYC marathon is a celebration of running.

Mikey talks about his recent YouTube file "The Mikey Kratzer Picture" by MAKE RUNNING.

We talk about the younger generation pushing the self-expression and run club scene forward in a positive manner.

With Mikey there are always laughs, inspiration and open invites for everyone to join as he continues to share his passion for running.

Chad Bruce has been a close friend for over 8 years and was long overdue for a visit to Wolfie's World. We talk about his wildly different experiences at Javelina Jundred, his explosion into the 200 mile scene, Cocodona 250, Arizona Monster 300 and his 2026 Triple Crown pursuit! Chad shares his gear knowledge specific for the 200+ mile events and his partnerships with Coros, Speedland, Path Projects, Ultraspire, Vespa Endurance, Fluid Nutrition, Squirrels Nut Butter, XOSkin.

Beyond his impressive and inspiring running resume, Chad is a Husband, Father/Grandfather, business owner - he embodies the 95. Chad also shares his all encompassing WHY and how he connects with this faith and Christ through this long solo journey's.

Stoke level is high for this one, long time supporter of Wolfie's World, I'm bringing on Santi from San Antonio, TX and captain of Extra Credit run club. This one goes deep into community building and the importance of intentionally creating an atmosphere/aesthetic that is welcoming to new runners.

Santi's journey reflects the importance of community support in personal growth.

Running can serve as a mental health check for individuals in high-stress industries.

The Extra Credit Run Club was born from a desire to create a welcoming space for all runners.

Santi emphasizes the significance of vulnerability in the running community.

Building a pro team allows for the celebration of local talent and community heroes.

Santi's background in music and branding informs his approach to running and community building.

The importance of maintaining joy in running amidst competitive pressures.

Santi's experiences highlight the value of mentorship in sports and life.

Inclusivity in branding can attract a diverse group of runners.

This conversation underscores the transformative power of running in people's lives.

Summary

In this engaging conversation, I sit down with Christian and we explore the journey of building Near Earth Socks, the challenges of transitioning from photography to product creation, and the importance of sustainability in the running industry. We discuss Nike's recent entry into trail running, the potential impact of the Olympics on the sport, and the significance of authenticity and connection in branding. Christian shares insights on the meaning behind his brand's name and the role of nostalgia in sports culture, emphasizing the need for genuine experiences in marketing.

It was an honor hosting this conversation with Christian, enjoy!