Wisenetix Podcast – Details, episodes & analysis

In this episode of the Wisenetix Podcast, Geraldo Mattioli, a global agribusiness leader, shares key lessons from his 30-year career leading agribusiness operations across Brazil, the U.S., and Europe. He discusses digital transformation, strategic asset management, and the evolving challenges of agriculture leadership. Hear how trust, adaptability, and purpose-driven leadership drive performance in today’s global ag landscape. Listen now on all major platforms!

“Agriculture has changed a lot and will continue to change, but it's still an industry where change comes at its own pace.”

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Geraldo Mattioli is a global agribusiness leader with nearly 30 years of experience managing teams and operations across Latin America, North America, and Europe. He has led strategic initiatives in crop nutrition, sustainability, digital transformation, and asset optimization, always with a focus on business impact. His perspective blends practical leadership with deep market knowledge.

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What will you learn: 

• (00:00) Highlight
• (00:40) Introduction
• (04:16) Agriculture market differences
• (08:10) Leadership in new markets
• (12:04) Digital transformation barriers
• (14:39) Strategic asset decisions
• (16:42) Navigating professional transitions
• (22:33) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this special re-run episode of the Wisenetix Podcast, we’re bringing back our conversation with Sara Steever—Forbes Council Member and CTO at Paulsen. Sara has a one-of-a-kind background that blends agriculture, art, and digital tech, and she shares how those worlds came together in her career. We talk about how digital marketing and AI are changing the game in agriculture, from how farmers work to how companies connect with their audiences. It’s a conversation full of real-world insights you can use to sharpen your own strategies. Tune in on your favorite podcast platform!

"Digital platforms are vital for reaching and engaging the ag audience."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sara Steever, a Forbes Council Member with a diverse background blending agriculture, art, and technology, has evolved from her foundational roots on a South Dakota farm to her role as the CTO at Paulsen. Her journey, characterized by creativity and innovation, transitioned from graphic design to pioneering digital marketing within the agriculture sector. Currently, she utilizes her extensive experience to explore and demonstrate how technology can significantly transform agricultural practices and marketing strategies.

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What will you learn: 

• (00:00) Highlight
• (00:28) Introduction
• (01:45) Digital Transition
• (02:22) Design Success Insights
• (04:45) Continuous Learning
• (11:20) Digital Engagement
• (20:33) Tech Utilization
• (28:36) AI Impact
• (43:20) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of The Wisenetix Podcast, Collyn Damerau, Business Development Manager at Countryside Feed LLC, shares his inspiring transition from agricultural education to the animal feed industry. Collyn opens up about the challenges of working with a wide range of customers—from distributors to small-scale producers—and provides thoughtful insights into the shifting needs of modern agriculture. Whether you’re in sales, business development, or simply passionate about agriculture, this episode offers practical tips and a new way of looking at the industry. Tune in now on your favorite podcast platform!

"Effective communication is critical in agriculture, whether you’re educating farmers about feed products or responding to challenges on their operations."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Collyn Damerau holds a Master’s degree in Agricultural Education from Tarleton State University and has a proven track record in agricultural sales and education. Now the Business Development Manager at Countryside Feed LLC, Collyn brings years of expertise in retail, distribution, and feed production to the table.

What will you learn: 

• (00:00) Highlight
• (00:26) Introduction
• (04:05) From teaching to sales
• (09:42) A day in feed sales
• (12:22) Retail vs. direct sales
• (18:33) Communication in the feed industry
• (23:59) Cattle industry challenges
• (26:36) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Matthew Donovan, CEO of Agriculture Intelligence, shares how precision technology and AI are reshaping the world of agriculture. He highlights innovative tools like AgroView, showing how digital solutions help growers make smarter, faster decisions, boost sustainability, and increase profitability. Discover how drone imagery, AI, and geospatial data are addressing challenges in scale and efficiency, paving the way for the future of farming. Don’t miss this engaging conversation, now streaming on all major platforms!

"Digital farming technology will fundamentally change how we produce food by enhancing productivity and reducing waste."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Matthew Donovan holds a Master’s Certificate in Business Process Management from the University of Florida and an MBA in Marketing & Organizational Management from the University of Phoenix. With over 28 years of expertise in software development, AI, and business strategy, he is the CEO of Agriculture Intelligence. Donovan’s patented AgroView platform revolutionizes precision agriculture with actionable insights for growers.

What will you learn: 

• (00:00) Highlight
• (00:54) Introduction
• (01:26) Role of AI
• (09:49) Nutrient analysis
• (18:60) Crop-specific applications
• (30:11) Digital revolution in ag
• (40:13) Future of AI in farming
• (44:21) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of The Wisenetix Podcast, Rory Aronson, CEO of FarmBot Inc., takes us through the transformative role open-source farming robots are playing in small-scale agriculture. From automating backyard gardens to empowering agronomy researchers with precise tools for experimentation, FarmBot’s customizable technology is changing the way food is grown sustainably and efficiently. Rory offers valuable insights into the maker movement, the power of community-driven innovation, and the exciting possibilities AI brings to the future of farming. Don’t miss this conversation—stream it now on all major platforms to see how FarmBot is revolutionizing agriculture!

"FarmBot’s customizable features allow users to grow vegetables or even experiment with coral farming in new ways."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Rory Aronson, CEO of FarmBot Inc., holds a B.S. in Mechanical Engineering from California Polytechnic State University, San Luis Obispo. A social entrepreneur and inventor, Rory founded FarmBot—an open-source farming robot transforming small-scale agriculture through automation, customization, and accessibility. With over 9 years of experience, he focuses on product development, environmental sustainability, and community engagement.

What will you learn: 

• (00:00) Highlight
• (00:43) Introduction
• (02:02) FarmBot
• (08:34) Open-source systems
• (19:13) Research & educational impact
• (26:16) FarmBot & sustainability
• (35:22) Future possibilities
• (39:30) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Tiago Toledo, a seasoned market manager with over a decade of experience, shares his perspective on how a second term for Donald Trump could shape the agriculture and feed industries. Tiago breaks down key topics like tariffs, biosecurity, sustainability, and their ripple effects on supply chains and global markets. He also provides practical strategies to handle disruptions and uncover opportunities in an unpredictable market. Don’t miss this engaging discussion—available now on all major platforms!

"The Trump administration’s tariff agenda creates opportunities and risks depending on how companies position their supply chains and strategies."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Tiago Toledo earned his bachelor’s degree in Business Administration with a focus on International Trade from PUC Campinas. With over 12 years of experience across supply chain, marketing, and sales management, Tiago has worked on developing strategies that balance innovation, risk mitigation, and long-term growth.

What will you learn: 

• (00:00) Highlight
• (00:29) Introduction
• (03:29) Impacts of U.S. tariffs
• (07:47) Supply chain strategies
• (11:19) Biosecurity concerns
• (15:43) Sustainability & agriculture
• (21:44) Regulatory shifts
• (30:37) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Andrew Uden, CEO of HerdDogg, opens up about his journey in agriculture and innovation. Growing up on a cattle-feeding operation shaped his path, eventually leading him to spearhead tech solutions for livestock management. Andrew talks about tackling product-market fit, driving sustainable innovations, and building platform-as-a-service models for agriculture. Discover how HerdDogg is reshaping the future of livestock management. Tune in now on your favorite podcast platforms!

"Creating a successful product requires focus, understanding your core market, and solving specific challenges without trying to do everything."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Andrew Uden holds a Master's degree in Applied Science focused on Food Production Systems from the University of Nebraska-Lincoln and a Bachelor's degree in Animal Sciences. Currently the CEO of HerdDogg, Andrew has extensive experience in business development, genetics, and global agriculture innovation. His leadership drives solutions to improve livestock management through cutting-edge technology.

What will you learn: 

• (00:00) Highlight
• (00:47) Introduction
• (07:31) Data analytics
• (12:48) Livestock management
• (18:53) Product testing
• (24:59) Platform-as-a-service model
• (31:35) Global experiences
• (38:21) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Joel Reid, founder of Green Wave Enterprises, brings over 20 years of experience in humic substances and soil health solutions to the table. Learn how humic products drive soil regeneration, boost crop yields, and tackle the pressing challenges in modern agriculture. Packed with insights on sustainability and real-world applications, this conversation provides valuable tips for professionals working at the crossroads of agriculture and marketing. Tune in on your favorite platform for actionable advice on soil science and crop management!

"Humic substances naturally enhance soil quality by stimulating microbial activity and promoting the optimal balance between organic carbon and nutrients."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Joel Reid, founder of Green Wave Enterprises, holds 23 years of experience in providing premium humates and humic acid products for agriculture and remediation. Based in Oregon, Joel specializes in soil health solutions that improve crop yields and combat soil degradation. With a legacy rooted in innovation and sustainability, Joel’s insights bridge technical knowledge with practical application.

What will you learn: 

• (00:00) Highlight
• (00:41) Introduction
• (04:15) Humic substances
• (08:45) Soil health
• (14:13) Practical applications
• (21:48) Science & trust
• (27:43) Humic product's future
• (29:48) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Dr. Emily Otto-Tice from Lucta shares her expertise on the challenges of supply chain management and its vital role in the agriculture industry. With more than 20 years of experience, she provides valuable perspectives on infrastructure issues, innovations sparked by the pandemic, and sustainable approaches for future growth. Don’t miss this insightful conversation about overcoming supply chain obstacles and building resilience in agriculture and marketing!

"Investments in transportation infrastructure, from railways to waterways, are critical to keeping the agricultural supply chain efficient and competitive."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Emily Otto-Tice holds a Ph.D. in Animal Sciences from Purdue University and an M.S. in Non-Ruminant Nutrition from Michigan State University. With over 20 years in agriculture, she has held pivotal roles in feed additives, swine nutrition, and commodity marketing. Currently an Account Manager at Lucta, she leverages her expertise to address complex supply chain and business challenges.

What will you learn: 

• (00:00) Highlight
• (00:26) Introduction
• (06:41) Supply chain
• (12:27) Pandemic lessons
• (19:59) Infrastructure challenges
• (24:47) Innovations in logistics
• (30:35) Balancing career & family
• (32:17) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, Dillon Buline, Co-Founder of Terra Products Company, talks about what it takes to build and grow a successful agri-business while managing a multi-generation family farm. He shares the challenges and rewards of diversifying, creating a strong company culture, and leading in the ever-changing world of agriculture. Tune in to hear practical strategies for tackling industry challenges and driving innovation to improve your agricultural operations. Listen now on YouTube, Apple Podcasts, Spotify, and more!

"Growth comes with challenges, and learning to delegate tasks is essential for scaling a business and maintaining its operations effectively."

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dillon Buline is the Co-Founder of Terra Products Company, based in Iowa City, Iowa, and a fifth-generation farmer at Buline Family Farms. With over a decade of experience in agriculture and agribusiness, Dillon focuses on delivering animal nutrition and agronomy solutions. His entrepreneurial journey reflects a deep understanding of farm operations and the need for diversification in agriculture.

What will you learn: 

• (00:00) Highlight
• (00:25) Introduction
• (04:25) Terra Products
• (08:36) Services & solutions
• (10:48) Feed mill
• (15:27) Company culture
• (20:41) Agriculture challenges
• (32:14) Final Questions

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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