Explore every episode of the podcast Wise Practice Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Is It Worth It to Run a Group Practice with Lisa Catallo, RCC, CCC, ACS | 06 Oct 2026 | 00:29:50 | |
Ever find yourself wondering, "Is running a group practice even worth it anymore?" In this episode, Whitney talks with Lisa Catallo about burnout, leadership, loneliness, and what happens when the business you built starts asking more from you than you ever expected. Lisa shares why she chose to downsize her practice, what she learned in the process, and how practice owners can tell whether they need to quit, restructure, or simply get better support. 02:56 Meet Lisa Catallo Meet Lisa Catallo, RCC, CCC, ACS Lisa Catallo is a Canadian psychotherapist, group practice owner, and business coach who has spent the last eight years helping practice owners lead with clarity, confidence, and sustainable systems. Through the Group Practice Network and her podcast, Empowered to Lead, she supports therapists who want to build values-driven practices without burning out or losing themselves in the day-to-day. Her work is calm, grounded, and focused on helping leaders step fully into the CEO role their practice needs them in. Lisa's Resources Website Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| Rethinking the Traditional 60/40 Split with Brittany Schank, LCSW | WP 205 | 29 Sep 2026 | 00:37:36 | |
Whitney Owens sits down with returning guest Brittany Schank, LCSW, and owner of Solace Counseling, to talk about why the traditional 60/40 split model stopped working in her group practice. Brittany shares what it was like to realize her clinicians were sometimes taking home more than she was, why the numbers were no longer sustainable, and how she transitioned toward salary and per-session pay. They also discuss the hidden costs of running a group practice, why higher percentages do not always mean a better opportunity for therapists, and how work-life balance, support, and strong practice culture can matter just as much as compensation. Brittany also shares her new I'm Here client check-in app, designed to make the waiting room process easier for both clinicians and clients. 00:00 Welcome + episode introduction Meet Brittany Schank I'm Brittany Schank. I'm a licensed clinical social worker, and I own a group practice called Solace Counseling up in Fargo, North Dakota, home of extremely friendly people and extremely unfriendly winters. We've got 11 clinicians now, which still catches me off guard some days, since this thing started as just me and a caseload. And most recently, I built an app called I'm Here. It's really nothing fancy, just a simple way for clients to text that they've arrived so nobody has to sit in an awkward waiting room making eye contact with a stranger. I built it because I was tired of that problem in my own practice, and it turns out a lot of other practices had the exact same headache. Outside of all that, I'm a mom to four kids and married to my husband Landon, who is also the COO of our counseling practice (we met working together, so when he joined full time it felt like a full-circle moment). In my free time, you can find me watching my kids play while in cozy socks and an oversized sweatshirt and sweats, drinking an iced coffee, beating my kids in a game of Uno, or out catching the biggest fish! Brittany's Links WP122 | Leading with Wisdom: Adding Supervision to Your Practice with Brittany Schank, LCSW Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| The Truth About Hiring Offshore: How South African Professionals Are Helping Therapy Practices Grow with Di Luden | WP 204 | 22 Sep 2026 | 00:28:12 | |
In this episode of the Wise Practice Podcast, I'm talking with Di Luden, co-founder of Ubuntu Freelancers, about how virtual assistants can support therapy practices with intake, admin, marketing, billing, and more. Di shares how Ubuntu connects U.S.-based practices with highly skilled team members in South Africa, why their model creates a win for both practice owners and their assistants, and how they handle challenges like time zones, training, HIPAA compliance, and live phone coverage. We also talk about their incredibly low staff turnover and why that can make such a difference when you're building a reliable support team. If you've been telling yourself you need to get more organized before hiring help, this episode is especially for you. Di explains how an assistant can actually help you document your workflows, create SOPs, and build stronger systems as you go. Plus, Wise Practice listeners can receive five free hours of onboarding when they sign up with Ubuntu Freelancers. 02:57 Meet Di Luden Meet Di Luden Di Luden is the Co-Founder of Ubuntu Freelancers, helping therapy practices, behavioral health organizations, and coaching businesses build exceptional client coordination and administrative support teams using highly skilled South African talent. She has partnered with hundreds of practice owners to streamline operations, improve the client experience, and free clinicians to focus on what they do best. Passionate about people and partnerships, Di is committed to creating meaningful employment opportunities while helping businesses grow. Di Luden's Links Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| How to Get More Therapy Clients with Google Ads with Brandon Grill | WP 203 | 15 Sep 2026 | 00:26:05 | |
I've used Google Ads in my own practice, especially during seasons when we needed to fill caseloads quickly, so I was excited to sit down with Google Ads expert Brandon Grill and really dig into what makes them work. In this episode, Brandon and I talk about how to know if your practice is actually ready for Google Ads, why your website and overall digital presence matter so much, and why getting more specific with the services you advertise can make a huge difference. We also talk about the numbers you should be watching, including click-through rates and conversion rates, how to tell if the problem is your ad or your landing page, and why practice owners still need to stay involved even when someone else is managing their campaigns. We also get into insurance versus private pay practices, how Google Ads can work alongside SEO, and what can go wrong when campaigns aren't set up or tracked well. If you've been wondering whether Google Ads are worth the investment for your private practice, this episode will give you a much clearer picture of what to consider before you start spending money. 03:22 – Brandon's Journey Into Google Ads Meet Brandon Grill Brandon Grill is a Google Ads expert focused on helping therapists and mental health practices. He specializes in improving every part of the lead generation process, from ads to conversion tracking to landing pages to conversion rate optimization (or CRO). His work is focused on helping private practices turn more clicks into qualified inquiries while making the most of their marketing budget. Brandon's Links Brandon's LinkedIn Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| The Free Google Tool Most Practice Owners Aren't Using with Mary Walker | WP 202 | 08 Sep 2026 | 00:37:04 | |
If you're investing in SEO, how do you actually know if it's working? In this episode, I'm joined by Mary Walker of Simplified SEO Consulting to break down Google Search Console and show practice owners how to use it to understand what's happening with their website. We look at real data from my own counseling practice, including impressions, clicks, search queries, average position, and which pages are gaining or losing traction. Mary also explains how to identify the keywords bringing people to your website, determine whether those searches are actually attracting your ideal clients, and find opportunities to strengthen services you want to grow. We also talk about what to look for if you've been paying an SEO company and want to know whether your investment is actually improving your visibility over time. Mary is also offering Wise Practice listeners a waived onboarding fee for foundational SEO programs—a $350 value—as well as 10% off an SEO consulting package. If you've ever wondered, "Is my SEO actually working?" this episode will help you figure out exactly where to look. 06:13 – Why Therapists Struggle to Measure SEO Show Sponsor Wise Practice Summit (Ticket sales end 9/11) If you're enjoying today's episode, I want to personally invite you to one of my favorite events of the year—the Wise Practice Summit, happening October 8th through 10th in Nashville, Tennessee. If you're a practice owner who wants practical strategies to grow your business, become a stronger leader, and connect with other faith-based practice owners who truly understand the unique challenges of this work, this event is for you. Over three days, you'll hear from incredible speakers, gain actionable tools you can implement right away, and connect with trusted partners like GreenOak Accounting and other experts who are dedicated to helping private practice owners thrive. More importantly, you'll be surrounded by a community of people who share your heart for serving others while building healthy, sustainable businesses. We're just a few weeks away, so if you've been thinking about joining us, now is the time to grab your ticket. I'd love to meet you in Nashville and spend those three days learning and growing together. Learn more here: https://www.wisepracticeconsulting.com/summit-2026-1 Meet Mary Walker Mary Walker is the owner of Simplified SEO Consulting, where she helps private practice owners grow their businesses through ethical, strategic SEO. With dual Master's degrees in Psychology and Digital Marketing, she brings a unique blend of human insight and technical expertise to her work. Mary is passionate about helping therapists and helping professionals feel confident in their online presence without losing the heart of what they do. She is also a mom of five and a strong advocate for building a business that supports both professional success and personal fulfillment. Mary Walker's Resources Website (I'd love to offer listeners a waived onboarding fee for our foundational SEO programs, which is a $350 value, as well as 10% off our SEO consulting package). Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| 4 Ways Insurance-based Practices Quietly Lose Time and Money with Justin Ith | WP 201 | 01 Sep 2026 | 00:29:13 | |
If you take insurance in your practice, there's a good chance you're losing money somewhere in the process without even realizing it. In this episode, I'm joined by Justin Ith, co-founder and CEO of Aria, to talk about the hidden costs of accepting insurance and the places where revenue tends to slip through the cracks. We break down credentialing, eligibility verification, claim submission, and denials, and Justin shares what practice owners should be paying attention to in each area. We also talk about why so many denials actually start much earlier in the process, how small errors can turn into lost revenue, and how automation can help growing group practices reduce administrative work without continually adding more staff. If you're running an insurance-based practice and want to protect your revenue while making the administrative side of your business easier, this episode is for you. 04:41 Meet Justin Ith, Co-Founder of Aria Show Sponsor Wise Practice Summit If you're enjoying today's episode, I want to personally invite you to one of my favorite events of the year—the Wise Practice Summit, happening October 8th through 10th in Nashville, Tennessee. If you're a practice owner who wants practical strategies to grow your business, become a stronger leader, and connect with other faith-based practice owners who truly understand the unique challenges of this work, this event is for you. Over three days, you'll hear from incredible speakers, gain actionable tools you can implement right away, and connect with trusted partners like GreenOak Accounting and other experts who are dedicated to helping private practice owners thrive. More importantly, you'll be surrounded by a community of people who share your heart for serving others while building healthy, sustainable businesses. We're just a few weeks away, so if you've been thinking about joining us, now is the time to grab your ticket. I'd love to meet you in Nashville and spend those three days learning and growing together. Learn more here: https://www.wisepracticeconsulting.com/summit-2026-1 Meet Justin Ith Justin Ith is the co-founder and CEO of Aria, the practice automation platform for growing group practices. He has spent the past decade in health technology, with a focus on billing and revenue cycle, working with organizations of every size, from solo practices to large systems like Optum, Providence, and Seattle Children's. What he cares about most is the business side of running a practice: the owners who set out to help people and end up buried in back-office work they never trained for. That is the problem he started Aria to work on. Justin's Resources Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| Why Knowing What to Do Isn't the Problem | WP 200 | 25 Aug 2026 | 00:23:46 | |
Have you ever thought, "I know what I'm supposed to do, so why am I still stuck?" I've been there too. We can listen to all the podcasts, read all the books, take the courses, go to the conferences, and fill notebooks with great ideas. But knowing what to do and actually implementing it are two very different things. In this episode, I'm wrapping up our four-part series by talking about what I think so many practice owners are really missing: implementation and accountability. I'm sharing several stories of practice owners who didn't find some magical strategy that suddenly fixed everything. They started taking small steps, asking questions, getting support, and actually doing the things they already knew they needed to do. One practice owner built a full caseload. Another finally started paying herself. Another reached the point where she could step away from her practice for several days and trust that everything would keep running. That kind of change happens one step at a time. I also share more about the Wise Practice Membership Community and why we've built it around not just teaching you what to do, but helping you actually implement it alongside other faith-based practice owners. So instead of asking yourself, "What should I learn next?" I want you to ask: What am I going to implement this week? 03:51 Why Knowing What to Do Isn't Enough Show Sponsor Ubuntu Freelancers Imagine starting your day knowing the phones are being answered, new client enquiries are being followed up, appointments are booked, your inbox is organised and your administrative systems are running smoothly. That's what building the right team can do. One practice owner recently shared this after hiring through Ubuntu Freelancers: Ubuntu Freelancers helps therapy practices build high-performing remote administrative teams with carefully matched professionals who become a genuine extension of the practice. If you're ready to spend less time managing your business and more time doing the work you love, Ubuntu would love to help. Wise Practice listeners receive five complimentary hours of onboarding support with every successful placement. Just mention the code WISE when you book your Discovery Call at www.ubuntufreelancers.com. Links and Resources Join the Wise Practice Community (The Wise Practice Community will open for enrollment August 26–28.) https://www.wisepracticeconsulting.com/community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram | |||
| The 10 Most Common Mistakes I See Practice Owners Make | WP 199 | 18 Aug 2026 | 00:30:52 | |
Running a private practice means making mistakes. The goal is not to avoid every single one. It is to recognize what is keeping you stuck and make changes before those patterns start controlling your business. In this solo episode, I'm sharing 10 mistakes I regularly see practice owners make, including trying to do everything themselves, making decisions based on emotions instead of data, chasing shiny objects, waiting too long to hire, and avoiding difficult conversations. We'll also talk about why your practice will always go through changing seasons, how easily your identity can become tied to your business, and why consuming more information will not help unless you actually implement what you are learning. Y'all, you do not have to fix everything today. Choose one area that stood out to you and take one practical step forward. 00:00 Ubuntu Freelancers Show Sponsor Ubuntu Freelancers If you've thought about hiring remotely but weren't sure where to start, you're not alone. That's where Ubuntu Freelancers comes in. Ubuntu specialises in connecting therapy practices with exceptional South African professionals who have the skills, professionalism and experience to become valued members of your team. Every candidate is carefully vetted and matched to your practice, making the hiring process straightforward and stress-free. Whether you're hiring your first Virtual Assistant or expanding your support team, Ubuntu guides you through every step of the journey. As a thank you to Wise Practice listeners, Ubuntu will cover the first five hours of onboarding support with every successful placement. Simply mention the code WISE when you contact Ubuntu at www.ubuntufreelancers.com. Links and Resources Free Webinar: 10 Proven Strategies to Grow a Christian Private Practice [ August 25th ] Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| The 12 KPIs Every Practice Owner Should Track | WP 198 | 11 Aug 2026 | 00:28:56 | |
Are you making business decisions based on actual data, or are you chasing whatever shiny idea feels promising this month? When your practice has one great month followed by one disappointing month, it can be hard to know what is really working. You might invest more money in marketing, hire another therapist, or make a major change without having the numbers to support that decision. In this episode, I'm sharing the 12 key performance indicators, or KPIs, that every private practice owner should be tracking. These numbers can help you identify problems earlier, make calculated decisions, understand whether your marketing is paying off, and create more consistent growth in your practice. We'll talk about the intake numbers that matter, including new inquiries, conversion rates, and no-show percentages. I'll also explain how to measure the real value of your Google Ads, what to look for inside Google Search Console and your Google Business Profile, and why revenue alone does not tell the full financial story. For group practice owners, we'll also cover payroll, operating expenses, therapist caseloads, client churn, and average length of stay. These metrics are not about judging your team. They are tools that help you start better conversations, improve the client experience, and make thoughtful decisions about the health of your practice. You do not have to track everything perfectly overnight. Choose one number from this episode and start there. What we consistently measure is much easier to understand, improve, and grow. 02:58 Why Your Practice Growth Feels Inconsistent Show Sponsor Ubuntu Freelancers What happens when a potential new client calls while you're in session? Maybe they leave a voicemail. Maybe they don't. Either way, there's a good chance they'll call another practice. Every missed enquiry is someone looking for help, and every delayed response is a missed opportunity to grow your practice. Ubuntu Freelancers specialises in helping therapy practices build dedicated intake and administrative support teams who answer calls, respond to enquiries, schedule appointments and create an exceptional first impression for every client. Because Ubuntu Freelancer's focus's on behavioural health organisations, they understand what great client care looks like from the very first interaction. Wise Practice listeners receive five complimentary hours of onboarding support with every successful placement. Simply mention the code WISE when you book your Discovery Call at www.ubuntufreelancers.com. Links and Resources Free Webinar: 10 Proven Strategies to Grow a Christian Private Practice [ August 25th ] Join the Wise Practice Community (The Wise Practice Community will open for enrollment August 26–28.) Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| The Hidden Reason Your Practice Isn't Growing | WP 197 | 04 Aug 2026 | 00:21:30 | |
What if the thing keeping your practice from growing isn't your marketing, your website, or how hard you're working? Y'all, most practice owners already know a whole lot about what they should be doing. The hard part is actually following through when you're trying to make every decision, solve every problem, and carry the weight of the business by yourself. In this episode, I'm talking about why community may be the missing piece in your practice growth. I'm sharing how support, accountability, and honest feedback changed my own journey from solo practice owner to group practice leader. We'll also talk about why more information isn't always the answer and how having the right people beside you can help you move forward with more confidence. You were never meant to build your practice alone. 01:46 Free webinar invitation Show Sponsor Ubuntu Freelancers If you became a therapist to help people, but now spend your evenings answering emails, managing schedules, chasing paperwork and trying to keep your practice running, you're not alone. Ubuntu Freelancers helps therapy practices build dedicated remote administrative teams, so practice owners can spend less time managing the business and more time caring for clients. Unlike general staffing agencies, Ubuntu focuses on work with therapy practices and behavioural health organisations. They understand the unique demands of mental healthcare and carefully match practices with experienced Virtual Assistants, Intake Coordinators, Executive Assistants, Billing Specialists and Client Care Coordinators who become a trusted extension of your team. As a special offer for Wise Practice listeners, Ubuntu Freelancers will cover the first five hours of onboarding support with every successful placement. Simply mention the code WISE when you book your Discovery Call. Visit www.ubuntufreelancers.com to learn more. Links and Resources Free Webinar: 10 Proven Strategies to Grow a Christian Private Practice [ August 25th ] Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| 5 Habits of the Most Successful Practice Owners | WP 196 | 28 Jul 2026 | 00:29:31 | |
Y'all, building a successful private practice is not about chasing every new idea or reacting to every little problem. It is about creating steady habits that help you lead well, make smart decisions, and keep moving forward when things get hard. In this episode, I'm sharing five habits I consistently see in effective practice owners. We're talking about staying consistent, developing leaders instead of simply managing employees, knowing your numbers, expecting change, and staying grounded in your faith. I'm also sharing honest examples from my own practice, including hiring through turnover, building a leadership team, tracking the data that actually matters, and learning not to make every decision based on emotion. Whether you are a solo practice owner or leading a growing team, these habits can help you build a practice that is sustainable, profitable, and aligned with the work God has called you to do. 1:35 Welcome and Why Private Practice Feels Harder Show Sponsor Aria This episode is brought to you by Aria, the practice automation platform. You did the work. You billed for it. But did you actually collect it? If you take insurance, the gap between the care you delivered and what actually lands in the bank can be wider than you think. Aria's reporting shows you that gap in plain numbers: what you charged, what you collected, and what's still sitting unpaid. No more wondering where it went. Right now, Aria is giving the Wise Practice community a free first month of reporting, no contract. It works with SimplePractice, TherapyNotes, and other common EHRs, with more on the way. See where your money's going at https://www.heyaria.com/wise. Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| Private Practice Feels Different Right Now and How to Move Forward | WP 195 | 21 Jul 2026 | 00:25:45 | |
What do you do when private practice feels heavier than usual? In this solo episode, I'm sharing honestly about the fear, stress, uncertainty, and pressure so many practice owners are carrying right now. From shifting caseloads and money worries to personal grief, leadership challenges, and the weight of caring for a team, this season has felt like a lot. If your practice feels hard right now, you are not alone. I'm talking about what I've been seeing in the private practice world, what I've been walking through personally, and how we can respond with faith, grace, community, and grounded rhythms instead of fear, overworking, or avoidance. Y'all, this is a real and honest conversation about leadership, faith, hard seasons, and remembering that this will not last forever. I also share why community matters so deeply right now and invite you to join us at the Wise Practice Summit, October 8–10 in Nashville, Tennessee. 04:04 Fear, caseload struggles, and money stress Show Sponsor Aria This episode is brought to you by Aria, the practice automation platform. You did the work. You billed for it. But did you actually collect it? If you take insurance, the gap between the care you delivered and what actually lands in the bank can be wider than you think. Aria's reporting shows you that gap in plain numbers: what you charged, what you collected, and what's still sitting unpaid. No more wondering where it went. Right now, Aria is giving the Wise Practice community a free first month of reporting, no contract. It works with SimplePractice, TherapyNotes, and other common EHRs, with more on the way. See where your money's going at https://www.heyaria.com/wise. Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network
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| Profitable Marketing: Marketing Tactics That Are Cheap and Generate Results With Joshua Brummel | WP 194 | 14 Jul 2026 | 00:34:11 | |
Y'all, marketing your practice does not have to mean spending a fortune and hoping something sticks. In this episode, I'm joined by Joshua Brummel, co-founder of Therapy Flow, to talk about practical marketing tactics that are low-cost, high-impact, and actually worth your time as a practice owner. We get into email marketing, reactivating past clients, networking in a way that feels more natural, creating content that can be repurposed across multiple platforms, lead magnets, SEO, and why your website still matters so much. Joshua brings such a clear and helpful perspective on what is working in marketing right now, especially for group practice owners who want to be intentional with their time, energy, and money. If you've been wondering how to get more consistent with your marketing without overcomplicating it, this conversation is going to give you some really practical places to start. 05:22 Marketing Tactics That Actually Create ROI Show Sponsor Aria This episode is brought to you by Aria, the practice automation platform. You did the work. You billed for it. But did you actually collect it? If you take insurance, the gap between the care you delivered and what actually lands in the bank can be wider than you think. Aria's reporting shows you that gap in plain numbers: what you charged, what you collected, and what's still sitting unpaid. No more wondering where it went. Right now, Aria is giving the Wise Practice community a free first month of reporting, no contract. It works with SimplePractice, TherapyNotes, and other common EHRs, with more on the way. See where your money's going at https://www.heyaria.com/wise. Meet Joshua Brummel Joshua is the Co-Founder of Therapy Flow, a marketing and CRM company. With over 8 years of experience working in the private practice space, he has played a pivotal role in helping practice owners build seven-figure businesses by driving marketing success for thousands of clients. Therapy Flow is known for its ability to help therapy practices launch paid ads. Having managed more than $3 million in ad spend, they know how to not only generate consistent clients but also ensure a return on investment. Joshua is the author of 'The Flow,' a newsletter with over 15,000 weekly readers. and host of group practice con, a practice owner conference designed for 7-figure practices. Joshua's Resources Therapy Flow Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| How to Know if Your Marketing is Working with Neal Samudre | WP 193 | 07 Jul 2026 | 00:51:11 | |
Are you investing in marketing for your therapy practice but wondering if it's actually working? In this episode of the Wise Practice Podcast, I'm joined again by Neal Samudre, founder of Sambright, to talk about what practice owners really need to know before they decide to start, stop, or change their marketing strategy. We talk about why marketing is not a quick fix, how long you should give SEO or Google Ads before making decisions, and why practice owners need to understand their data instead of making choices out of fear or frustration. Neal breaks down the key numbers to watch, how to establish a baseline, and why feedback between you and your marketing partner matters so much. We also talk about the cost of inaction. Because if people in your community cannot find your practice, they cannot get the help they need. In this episode, we cover: ➡️ How to know if your marketing is working If you are a Christian practice owner who wants to grow wisely, make better marketing decisions, and understand what your data is actually telling you, this conversation is for you. 00:00 Sponsored by Aria Show Sponsor Aria This episode is brought to you by Aria, the practice automation platform. You did the work. You billed for it. But did you actually collect it? If you take insurance, the gap between the care you delivered and what actually lands in the bank can be wider than you think. Aria's reporting shows you that gap in plain numbers: what you charged, what you collected, and what's still sitting unpaid. No more wondering where it went. Right now, Aria is giving the Wise Practice community a free first month of reporting, no contract. It works with SimplePractice, TherapyNotes, and other common EHRs, with more on the way. See where your money's going at heyaria.com/wise. Meet Neal Samudre Neal Samudre is the founder of Sambright, a digital marketing firm that helps health and wellness practices get more qualified inquiries with Google Ads, SEO, and AI search. He is also a former CMO, the author of the book "Start From Joy," and is a regular speaker on joy and personal development. He lives with his wife and children in Nashville, TN. Neal's Resources FREEBIE: Is Your Marketing Actually Working? Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| The Truth About Cutting Costs and Growing Your Practice in 2026 with Julie Herres | WP 192 | 30 Jun 2026 | 00:37:36 | |
Before you cut another expense in your practice, ask yourself this: what is it costing you *not* to have it? In this episode of the Wise Practice Podcast, I'm joined by Julie Herres, founder of GreenOak Accounting, to talk about making wise money decisions in your private practice. Y'all, this has been a challenging year for practice owners. So many of us are feeling the pressure around finances, growth, staffing, marketing, and knowing where to invest our money. It can be tempting to start cutting costs just to feel more in control, but not every expense is the problem. Julie and I talk about how to look at your numbers with more clarity, how to know whether an expense is actually helping your practice grow, and why cutting something that saves you time or brings in revenue can sometimes cost you more in the long run. We also get into the habits of successful practice owners, including tracking your data, reviewing your finances regularly, surrounding yourself with the right experts, and making sure your personal lifestyle does not put pressure on your business. If you've been feeling nervous about money, unsure what to cut, or wondering where to invest next in your practice, this conversation will give you some practical things to think through. In this episode, we cover: * Why practice owners are feeling more cautious about money right now Julie and the GreenOak Accounting team will also be joining us at the Wise Practice Summit in Nashville, Tennessee, October 8–10. If you want to be in the room with other faith-based practice owners and experts who can help you grow with wisdom and clarity, I would love to see you there. 07:10 What to consider before cutting expenses Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network Meet Julie Herres Julie Herres has helped hundreds of private practice owners gain financial freedom. Founder of GreenOak Accounting, the country's largest firm serving healthcare private practices, Julie is an accountant, consultant, speaker, author of Profit First for Therapists and host of the Therapy for Your Money podcast. Julie's Resources | |||
| Why Christian Practice Owners Need Each Other: The Case for Community, Connection, and Building Together in Faith - Podcast Takeover with Amy Dover | WP 191 | 23 Jun 2026 | 00:24:19 | |
What if building your practice alone isn't strength, but isolation? Y'all, practice ownership can feel lonely real quick. You're making decisions about money, hiring, marketing, systems, leadership, and growth while also trying to stay grounded in your values and your faith. In this episode, Amy Dover wraps up her Wise Practice Podcast takeover with a conversation for Christian practice owners who feel called to build something bigger but are tired of carrying it all by themselves. She also talks about the real cost of isolation, the spiritual importance of being sharpened by others, and why managing is not the same as thriving. 4:13 Why Practice Owners Need Community Too Show Sponsor SamBright Time for a quick shoutout to our sponsor, SamBright. How many hours did you spend on marketing this week? Tweaking your website, wondering why your SEO isn't moving, trying to figure out if your Google Ads are doing anything at all? For most practice owners, the answer is too many. And the frustrating part is, it still isn't filling your therapists' schedules the way it should. SamBright takes all of that off your plate. SEO, Google Ads, local search run as one system with one goal: more qualified calls from people who are ready to book. You focus on running your practice. They focus on making sure more clients find you. Book a call at https://www.sambright.com/schedule. Amy Dover's Resources Built to Last: The Solo to Group Mastermind Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| What I Would Do Differently If I Were Starting a Group Practice Today - Podcast Takeover with Amy Dover | WP 190 | 16 Jun 2026 | 00:29:59 | |
What would you tell yourself if you could go back to the very beginning of your group practice? Y'all, that question will make you think. In this episode, Amy Dover is taking over the podcast again as part of her June series on group practice ownership. Amy is a licensed marriage and family therapist, owner of Dover Counseling Services in southeastern Alabama, and a Wise Practice consultant with over a decade of experience building and leading a group practice. Today, Amy is talking about what she would do differently if she were starting a group practice all over again. And her answer might surprise you. Before the systems, the compensation models, the hiring processes, or the spreadsheets, Amy says the first thing she would tell herself is this: find your people. Amy shares the honest lessons she has learned about money, scarcity mindset, hiring, leadership, people-pleasing, and stepping out of the therapist role and into the CEO role. She also talks about the spiritual side of practice ownership, including what it looks like to stop striving, trust God with the outcome, and build a practice that is sustainable instead of exhausting. If you are a Christian practice owner who feels like you are trying to figure it all out alone, this episode is going to feel like a deep breath. 4:39 What Amy Would Tell Herself Before Starting a Practice Show Sponsor SamBright This episode is sponsored by SamBright, the marketing growth partner for your practice. SamBright handles the growth side, so you don't have to think about it. Their team builds and manages your SEO, Google Ads, and local search presence. For larger practices, they even nurture clients with their email and SMS marketing. Most clients start seeing new client calls within 30 days of launch. If you want to get back to running your practice by offloading the marketing, book a call at sambright.com/schedule. That's https://www.sambright.com/schedule. Amy Dover's Resources Built to Last: The Solo to Group Mastermind Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| Is It Time To Hire Your First Therapist? What Nobody Tells You about the Leap From Solo to Group - Podcast Takeover with Amy Dover | WP 189 | 09 Jun 2026 | 00:25:56 | |
Amy Dover is taking over the Wise Practice Podcast for this special June series, and today she's talking about one of the biggest milestones in private practice: hiring your first therapist. In this episode, Amy shares the story of hiring her first clinician, the mistakes she made early on, and what she wishes someone had told her before she stepped into the role of employer and leader. She talks honestly about the difference between simply adding another therapist and actually building the systems, expectations, contracts, culture, and leadership foundation your practice needs to grow well. If you're a solo practice owner wondering whether it's time to hire, this conversation will help you think through your referral pipeline, your readiness to lead, your values, your infrastructure, and the fear that can sometimes keep you stuck. Amy also shares about her upcoming mastermind, Built to Last: Growing from a Solo Practice to a Group, for Christian practice owners who are ready to make their first hire or grow beyond their first team member. 5:02 The story behind Amy's first hire Show Sponsor SamBright Today's sponsor is SamBright, and if you've ever paid for SEO or Google Ads and felt like you had nothing to show for it, stick with me for a second. Most marketing agencies sell you one channel. They measure success with impressions and click reports that don't tell you whether your phone actually rang. That's the problem, not you. SamBright runs SEO, Google Ads, and AI search together because that's how clients make decisions now. They even run email and SMS marketing for larger practices. One system covers multiple channels. And every Monday morning you get a plain-English update on how it's going. If your practice's caseloads should be fuller than they are, book a call at sambright.com/schedule. Amy Dover's Resources Built to Last: The Solo to Group Mastermind (Grab $50 Off if you register before June 12th) Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| The Loneliness of Leading a Practice Nobody Around You Understands - Podcast Takeover with Amy Dover | WP 188 | 02 Jun 2026 | 00:29:41 | |
Leading a practice can feel lonely in a way most people don't fully understand. In this special Amy Dover takeover episode, Amy kicks off a four-part series for the month of June by naming something a lot of practice owners feel but don't always say out loud: the loneliness of leadership. Whether you're a solo practice owner or leading a group, there are decisions you carry that your spouse, friends, team, or even other business owners may not be able to fully understand. You're holding clinical complexity, financial responsibility, ethical decisions, leadership pressure, and for Christian practice owners, faith and calling too. Y'all, that is a lot to carry. Amy shares honestly about a hard season in her own practice when Dover Counseling became a seven-figure practice, the culture began to shift, and she found herself sitting alone in her office trying to figure out what had gone wrong. She talks about the pain of leading through that season, the decision to move from 1099 to W2, and the relief that came when she finally found consulting and community with other practice owners who truly understood. This episode is for the practice owner who looks like she's holding it all together but feels alone behind the scenes. 4:07 Why practice owners need time with other practice owners Show Sponsor SamBright This episode is brought to you by SamBright, the growth solution for practices that want to get found. Here's what most practice owners don't realize: your patients aren't just Googling anymore. They're asking ChatGPT. They're clicking the first ad they see. They check your Google Maps listing in about ten seconds. If you're not showing up across those places, those calls go to someone else. Simple as that. Book a discovery call at sambright.com/schedule. Amy Dover's Resources Built to Last: The Solo to Group Mastermind (Grab $50 Off if you register before June 12th) Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| Reverse Interview: Whitney Owens on Building Multiple Income Streams with Laura Long | WP 187 | 26 May 2026 | 00:49:24 | |
I'm usually the one asking the questions around here… but in this episode, Laura Long flips the script and interviews me about something I know so many of y'all are thinking about right now: What does it actually look like to build income streams beyond the therapy room? We got real about the journey behind Wise Practice, the fears and risks that came with starting something new, and the tension so many therapists feel when they know they're called to more but aren't sure where to begin. This isn't one of those "just create passive income" conversations. We talk honestly about the emotional resistance, identity shifts, mistakes, faith, burnout, and risk-taking that come with building something outside your private practice. I also share the story of how Wise Practice was born, the seasons where I doubted myself, and what I wish I had known before stepping into entrepreneurship. If you've had an idea sitting on your heart for years, this episode might be the push you need to finally take the next step. 4:13 Laura Interviews Whitney on Building Multiple Income Streams Show Sponsor Simplified SEO ($50 Off Strategy Sessions) If you're not quite ready for ongoing SEO services but know you need direction, a strategy session might be exactly what you're looking for. At Simplified SEO Consulting, our strategy sessions are designed to give you clarity, confidence, and a clear plan forward. We take a deep dive into your website, your goals, and your current visibility, then provide actionable recommendations you can implement right away. This is perfect for private practice owners who want expert guidance without a long-term commitment. Right now, we're offering $50 off our SEO strategy sessions for listeners of this podcast. Laura's Resources Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| Is Now the Time to Build an Additional Stream of Income? | Podcast Takeover with Laura Long | WP 186 | 19 May 2026 | 00:46:30 | |
What if the next step in your practice isn't more clients… but something completely new? In this special Wise Practice podcast takeover, Laura Long joins the show to talk about multiple income streams for therapists, how to know when you're ready to expand, and why "passive income" usually isn't as passive as social media makes it sound. From supervision and teaching to consulting, intensives, and online business ideas, Laura shares practical ways clinicians can grow without burning themselves out. If you've been feeling pulled toward "something more," this episode is for you. 4:24 Why therapists start wondering "what's next?" Show Sponsor Simplified SEO 10% Off Local SEO (Duration of Contract) If you're a local private practice owner, your visibility in your specific community matters more than anything else. Local SEO is what helps your practice show up when someone searches for services like yours in your area, and it can make the difference between a full caseload and being overlooked. We understand how important it is to connect with clients in your community, and we build strategies that support long-term growth. For podcast listeners, we're offering 10% off our local SEO services for the entire duration of your contract. If you're ready to become more visible in your local area, you can learn more at https://simplifiedseoconsulting.com Laura's Resources Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| Billing Without Guilt: Creating a Cancellation Policy That Works with Beth Rontal, LICSW | WP 185 | 12 May 2026 | 00:32:48 | |
Y'all ever feel that little knot in your stomach when it's time to talk about money with a client? Like you know you're called to this work… but charging for it still feels uncomfortable? In this episode, I'm sitting down with Beth Rontal, a clinical social worker and documentation expert who has helped thousands of therapists turn their clinical work into clear, compliant notes that actually protect their practice and their income. But what we really get into is something so many of us wrestle with and don't always say out loud… the guilt around getting paid. We talk about why that guilt shows up, especially for those of us who see this work as a calling, and how to shift your mindset so you can serve your clients well without burning yourself out in the process. Beth also shares practical, real-world strategies around cancellation policies, no-shows, and getting paid in a way that's both firm and relational. Y'all, this is the kind of conversation that can change how you run your practice day to day. If you've ever struggled with setting boundaries, enforcing your policies, or just feeling confident asking for what your time is worth, this one's for you. 0:00 Sponsor: Simplified SEO Show Sponsor Simplified SEO If you already have a website and some marketing in place but aren't seeing the results you expected, it might be time to take a closer look at your SEO strategy. At Simplified SEO Consulting, we offer personalized consulting packages designed to help private practice owners understand what's working, what's not, and exactly what to do next. Right now, we're offering 10% off our SEO consulting packages for listeners of this podcast. This is a great option if you want expert insight without committing to a full-service plan. Meet Beth Rontal, LICSW Beth Rontal LICSW, did not set out to become The Documentation Wizard. She spent 20 years as a theater costume designer before answsering a higher calling to become a trauma therapist. For over two decades, she has helped thousands of therapists transform their clinical intuition into clear, compliant documentation that passes audits and protects both client confidentiality and therapist income. She developed these skills while supervising clinicians and helping to create a mental health clinic's first digital documentation system. As a nationally known documentation expert, Beth's trainings, forms, and consultations provide structure and clarity that translate clinical work into notes reflecting high-quality care. She continues to maintain her clinical practice in Boston, MA. Beth's Resources Website Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network | |||
| Creating Passive Income in Private Practice with Jenny Melrose | WP 184 | 05 May 2026 | 00:37:42 | |
Y'all ever feel like you've got a really good idea… but no clue how to actually turn it into income? Maybe you've thought about creating a course, writing a book, or building some kind of passive income stream—but it just feels overwhelming. Or maybe you've tried, and it didn't go the way you hoped. In this episode, I'm sitting down with Jenny Melrose to talk about what it really looks like to build something outside the therapy room that actually works. Not just more content. Not just more followers. But a strategy that leads to real growth. We're getting into where therapists get stuck when it comes to passive income, why your audience matters more than your idea, and how to create something people will actually buy without feeling salesy. If you've ever thought, "I know I could be doing more… I just don't know where to start," this one's for you. 05:00 Meet Jenny + her story Show Sponsor Simplified SEO If you're a therapist or private practice owner trying to grow your business online, you've probably heard that SEO matters, but figuring out where to start can feel overwhelming. That's where they come in. Simplified SEO Consulting specializes in helping helping professionals increase their visibility on Google in a way that feels ethical, sustainable, and aligned with your values. They don't believe in shortcuts or one-size-fits-all strategies. Instead, they create customized SEO plans designed to help you attract the right clients consistently over time. To make it easier to get started, they're currently offering a waived onboarding fee for our foundational SEO programs, which is a $350 value. If you've been thinking about investing in your long-term growth, this is a great place to begin. Meet Jenny Melrose Jenny Melrose is a business strategist and host of the Practice to Profit podcast, where she helps entrepreneurs turn inconsistent income into sustainable, CEO-level growth. She specializes in helping solopreneurs simplify their strategy, focus on the metrics that actually matter, and build businesses that support their life—not consume it. Jenny is known for breaking down complex ideas into clear, actionable steps that create momentum without burnout. Jenny's Resources Website Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| The Marketing Secret Most Practice Owners Miss with Kris Jones | WP 183 | 28 Apr 2026 | 00:35:09 | |
Y'all… if your website feels confusing, overwhelming, or just not bringing in the right clients… this one might hit a little too close to home. Because the truth is, most practice owners don't have a marketing problem. They have a messaging problem. In this episode, I'm sitting down with Kris Jones to talk about something that can completely change how your practice grows without adding more to your plate. We're talking about story. Not fluff. Not branding buzzwords. A clear, simple way to communicate what you do so the right clients actually say, "This is exactly what I've been looking for." If you've ever wondered why people land on your website and don't reach out… or why your marketing feels like a full-time job… this conversation is going to give you a totally different way to think about it. And honestly, it might just simplify everything. 02:14 The Missing Piece: Your Story Sponsor Wise Practice Summit 2026 If you're in a season of big decisions, feeling stuck, or carrying the weight of leadership, the Wise Practice Summit was created for you. It's a space for faith-based practice owners to step away from the day-to-day, gain clarity, and realign their practice with their life and calling. Right now, you can grab $100 off your ticket with our Early Bird pricing through May 1. You don't have to figure this out alone. Meet Kris Jones In a world where most business owners are drowning in marketing tactics, Kris Jones discovered something shocking: a single, well-crafted story can replace all your marketing and double your sales. As the founder of Red Door Stories and a hand-selected mentee of StoryBrand's Donald Miller, Kris has perfected the art of turning expertise into irresistible messaging that sells. Kris Jones' Resources Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| Building a Sustainable Therapy Practice When Life is Heavy with Rebeca Gilbert | WP 182 | 21 Apr 2026 | 00:33:19 | |
If you've ever tried to lead your practice well while your real life feels heavy… this one's for you. Because let's be honest, y'all—no one teaches you how to run a business, care for clients, honor your faith, and carry your own hard season at the same time. In this conversation, I'm joined by Rebeca Gilbert, and we're talking about what it actually looks like to build a sustainable therapy practice when life doesn't let up. Not in theory—but in the middle of real pressure, grief, and uncertainty. We get into the tension so many of us feel… Rebeca shares her story of navigating private practice during an incredibly heavy season, and how it reshaped the way she thinks about boundaries, income, time, and calling. This episode is a reminder that sustainability isn't a fixed formula. It's something you reevaluate in every season. And sometimes, being faithful doesn't mean getting bigger. It means slowing down, adjusting your expectations, and building a practice that actually supports your life—not just your business. If you've been feeling stretched, tired, or questioning what's next… I think this conversation is going to meet you right where you are. 6:00 Meet Rebeca Gilbert Sponsor Wise Practice Summit 2026 If you're in a season of big decisions, feeling stuck, or carrying the weight of leadership, the Wise Practice Summit was created for you. It's a space for faith-based practice owners to step away from the day-to-day, gain clarity, and realign their practice with their life and calling. Right now, you can grab $100 off your ticket with our Early Bird pricing through May 1. You don't have to figure this out alone. Meet Rebeca Gilbert, LPC (GA), LMHC (FL), EMDR-C, ACS Rebeca Gilbert is a Licensed Professional Counselor and somatic trauma therapist serving women in Florida and Georgia, specializing in EMDR, Brainspotting, and body-based trauma care. She is a faith-centered private practice owner who helps clients and clinicians move out of survival mode by honoring nervous system regulation, ethical care, and sustainable rhythms of work and rest. Rebeca bridges neuroscience, somatic wisdom, and Christian faith to challenge hustle-driven models of success in therapy and business. Her work invites clinicians to build practices rooted in safety, stewardship, and trust rather than fear or burnout. Rebeca's Resources Website Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| The Secret to Marketing Without Feeling Salesy with Bianca Hughes | WP 181 | 14 Apr 2026 | 00:32:27 | |
If marketing your practice feels uncomfortable, you're not alone. Y'all, most of us didn't get trained in this. We thought we'd be sitting with clients… not figuring out websites, messaging, and how to get found. In this episode, I'm talking with Bianca Hughes about how to market your practice in a way that actually feels natural and not salesy. We get into why therapists avoid marketing, how imposter syndrome shows up, and what really helps clients find you. Here's the big takeaway. Marketing isn't about performing. It's about being clear on who you help and being yourself. Because the right clients are already looking. They just need to be able to find you. 9:46 Why Therapists Avoid Marketing (And Feel So Awkward Doing It) Sponsor Wise Practice Summit 2026 If you're in a season of big decisions, feeling stuck, or carrying the weight of leadership, the Wise Practice Summit was created for you. It's a space for faith-based practice owners to step away from the day-to-day, gain clarity, and realign their practice with their life and calling. Right now, you can grab $100 off your ticket with our Early Bird pricing through May 1. You don't have to figure this out alone. Meet Bianca Hughes, LPC Bianca Hughes is a compassionate therapist whose heart-work breaks down barriers in mental health, guiding high achievers from the prison of perfectionism toward authentic self-discovery and profound inner peace. Through her powerful speaking, she touches lives by illuminating the path to freedom from perfectionism, creating transformative experiences that ripple through organizations and individuals alike. With genuine care, she leads the Soulful Clinician Collective, a mentorship community for new and early-career therapists navigating what's next in their careers, providing real guidance and actionable steps to build financially sustainable careers without the burnout, gatekeeping or the 'therapists can't make money' narrative. Bianca's Resources Website Links and Resources Get my book, The Practice of Becoming Looking for support and connection: Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| The Hard Truth: 5 Things Practice Owners Shouldn't Be Doing with Zack Ufland | WP 180 | 07 Apr 2026 | 00:39:40 | |
Y'all ever look around at your practice and realize you're doing something just because "that's how everyone else does it"… but deep down, it's not really working? In this episode, I'm sitting down with Zack Ufland to talk through five things practice owners might need to stop doing. And I'll be honest, some of these might ruffle a few feathers. We're talking about things like offering free consults, giving too much grace with cancellations, trying to do everything yourself, and more. These are habits a lot of us pick up along the way without ever really questioning them. What I love about this conversation is that it's not about shame or judgment. It's about getting honest. Are you making decisions from fear, or from what actually supports the kind of practice you're trying to build? We also get into the reality that not everything is black and white. What makes sense in one season of your business might not make sense in another. But if you've been feeling stretched thin, second-guessing your systems, or wondering why things aren't clicking the way you hoped, this episode is for you. Sometimes the most helpful thing you can do is take a step back and ask, "Is this actually serving me… or is it just what I've always done?" 08:03 Stop Offering Free 15-Minute Consultations Sponsor Wise Practice Summit 2026 If you're in a season of big decisions, feeling stuck, or carrying the weight of leadership, the Wise Practice Summit was created for you. It's a space for faith-based practice owners to step away from the day-to-day, gain clarity, and realign their practice with their life and calling. Right now, you can grab $100 off your ticket with our Early Bird pricing through May 1. You don't have to figure this out alone. Meet Zack Ufland, LMFT Zack Ufland is a private practice owner, consultant, and leader who is passionate about helping therapists build sustainable, thriving practices. After transitioning out of agency work, Zack successfully built a private pay practice—Paradigm Therapy in Raleigh, North Carolina—and later expanded into a group practice alongside his wife. He's known for his focus on creating strong systems, healthy boundaries, and a positive team culture that actually supports both clinicians and clients. Today, Zack helps practice owners grow with intention so their business can support the life they truly want, and he also serves as a consultant with Wise Practice Consulting. Zack's Resources Private Practice Start-Up Checklist Links and Resources Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| How to Leave a Group Practice and Start Your Own (The Right Way) with Zack Ufland | WP 179 | 31 Mar 2026 | 00:32:07 | |
Thinking about leaving your group practice… but not sure when (or how) to actually do it? In this episode, Whitney sits down with Zack Ufland to talk through what it really looks like to step out on your own and build a private practice that actually supports your life. From timing your exit to managing risk and setting up your foundation, this conversation goes beyond logistics and gets into the mindset required to make it work. Zack shares how he knew it was time to leave, how he prepared financially, and the practical steps he took to create a smooth transition for both himself and his clients. He also opens up about the emotional side of starting a business, including fear, uncertainty, and the determination it takes to follow through. If you've been wondering whether private practice is the right move, or you're in the early stages of planning your exit, this episode will help you think more clearly about your next step. 7:53 How to Know When It's Actually Time to Leave Sponsor Wise Practice Summit 2026 If you're in a season of big decisions, feeling stuck, or carrying the weight of leadership, the Wise Practice Summit was created for you. It's a space for faith-based practice owners to step away from the day-to-day, gain clarity, and realign their practice with their life and calling. Right now, you can grab $100 off your ticket with our Early Bird pricing through May 1. You don't have to figure this out alone. Meet Zack Ufland, LMFT Zack Ufland is a private practice owner, consultant, and leader who is passionate about helping therapists build sustainable, thriving practices. After transitioning out of agency work, Zack successfully built a private pay practice—Paradigm Therapy in Raleigh, North Carolina—and later expanded into a group practice alongside his wife. He's known for his focus on creating strong systems, healthy boundaries, and a positive team culture that actually supports both clinicians and clients. Today, Zack helps practice owners grow with intention so their business can support the life they truly want, and he also serves as a consultant with Wise Practice Consulting. Zack's Resources Private Practice Start-Up Checklist Links and Resources Get my book, The Practice of Becoming Looking for support and connection: Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| Caring for the Vulnerable While Building a Sustainable Practice with Susan Melendez Doak, LPC | WP 178 | 24 Mar 2026 | 00:35:14 | |
What does it look like to care for vulnerable clients without burning out your team or compromising the sustainability of your practice? In this episode, I'm joined by Susan Melendez Doak, LPC, a group practice owner in rural Oregon who has built a practice centered on serving her local community, including Medicaid clients and other often-overlooked populations. Susan shares how she created a model that reflects her values while still making financial sense. We talk about the real challenges of serving high-need clients, what makes this work sustainable, and why alignment matters so much when you're building a practice that's meant to last. We also talk about diversifying payer sources, supporting clinicians who do heavy trauma work, improving access to care, and creating a practice culture that attracts people who care deeply about the mission. This is a thoughtful conversation about business, faith, values, and what it means to build a practice that serves people well. 08:50 From Solo To Group Practice + Serving Rural Clients In this episode, we cover:
If you've ever wondered how to run a healthy practice while staying connected to the heart of the work, this episode is for you. Sponsor Wise Practice Community Running a private practice can feel lonely. You're making big decisions, trying to grow, and wondering if you're doing it right. That's why I created the Wise Practice Community. It's a membership for faith-based practice owners who want support building a healthy, sustainable practice. Inside, we focus on marketing, hiring, systems, finances, and leadership, with live trainings, accountability, and a community that gets it. We've recently revamped everything to make it simpler and more effective. Enrollment opens on March 25th and is only open for three days. If you want more clarity, support, and connection, this is for you. Meet Susan Melendez Doak, LPC Susan Melendez Doak is a licensed professional counselor, clinical supervisor, and the group practice owner at Newberg Counseling & Wellness in Newberg, Oregon. Susan and her team provide compassionate counseling services with a mission to empower our local community with the skills and the courage to handle the challenges of life. Susan Melendez Doak's Resources Links and Resources Looking for support and connection: Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram | |||
| Scaling to Multiple Locations with Todd Call | WP 177 | 17 Mar 2026 | 00:34:02 | |
What does it actually look like to grow a group practice across multiple locations? In this episode, I'm joined by Todd Call, co-owner of Triology, a Christian counseling group practice based in Kalispell, Montana. Todd has nearly three decades of experience as a therapist, and today his work focuses on visionary leadership and building organizations that help people thrive. Todd shares how Triology began with a simple conversation between two therapists whose caseloads were full and whose waiting lists kept growing. Instead of continuing to turn people away, they started asking a bigger question: What would it look like to keep saying yes to the people who need help? That question eventually led them to hire therapists, expand their team, and build a practice that now serves multiple communities across Montana. We talk through what it's really like to grow beyond a single office. Todd shares the early days of running two locations, navigating long travel distances between towns, and figuring out how to keep a team connected when people aren't working under the same roof. Todd also opens up about the leadership shifts that came with growth. Early on, he realized that simply having an open-door policy wasn't enough to support a growing staff. As the practice expanded, he and his partner had to create more structure, strengthen their leadership systems, and clarify the mission driving their work. We also discuss how faith plays a role in Triology's mission and how Todd and his team partner with churches and communities to support mental health in a holistic way. In this episode, we discuss:
If you're thinking about opening a second location or wondering what it takes to scale a practice across cities or states, this conversation will give you a realistic look at the opportunities and challenges that come with expansion. 13:06 Early Multi-Location Challenges: Mileage, Meetings, And Systems Free Webinar March 24th @ 12:00 PM If you've ever looked at your calendar and thought, "I know I'm a good therapist… so why isn't my caseload fuller?" — you're not alone. Many of us were trained to provide excellent clinical care, but we were never taught how to consistently generate referrals or build a steady financial foundation. And when your caseload is inconsistent, it's not just frustrating — it can create real stress around income and stability. I'm Whitney Owens — private practice consultant and owner of a thriving private-pay group practice — and I'm hosting a free live training called "Why Your Caseload Isn't Full (Even Though You're a Great Therapist)" on Tuesday, March 24th at 12:00 PM Eastern. In this webinar, I'll walk you through the five key areas that determine whether your practice feels steady or unpredictable — and what you can begin adjusting immediately to create a more consistent, sustainable caseload. If you're a solo or group practice owner ready to stop guessing and start building with confidence, I'd love for you to join me. Go to wisepracticeconsulting.com/events to register. Meet Todd Call, MS, LMFT LCPC Todd is the co-owner of Thrivology, a Christian group practice based in Kalispell, Montana. Todd has 29 years experience as a therapist, and is now focused on the visionary leadership of people and organizations. He is married with 7 children and 7 pets, so please pray for his wife! Todd's Resources Links and Resources Looking for support and connection: Join the Wise Practice Community (Doors close March 27th) Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| How to Build a Specialty Practice That Attracts the Right Clients with David Sanchez | WP 176 | 10 Mar 2026 | 00:29:47 | |
Have you ever asked yourself, Should I niche down… or am I going to lose clients if I do? I hear this question all the time from practice owners. We're trained to treat a wide range of issues, so choosing a specialty can feel risky. But what if clarity is actually the thing that creates momentum in your practice? In this episode, I sit down with David Sanchez, founder of Charlotte Counseling Associates, to talk about how he built a highly specialized, faith-based group practice focused on sex addiction, betrayal trauma, and couples healing. What began as a general solo practice slowly evolved into a clear niche — and that decision transformed his referrals, marketing, and long-term vision. Inside this conversation, we talk about: We also discuss the deeper layer behind niching — passion. When you care deeply about the work, it fuels your energy, your leadership, and your sustainability as a business owner. If you've been wondering whether it's time to specialize your solo or group practice, this episode will help you think strategically and confidently about your next steps. Listen in and start building a practice that attracts the right clients — on purpose. 10:28 When a General Practice Becomes a Niche Practice Free Webinar March 24th @ 12:00 PM If you've ever looked at your calendar and thought, "I know I'm a good therapist… so why isn't my caseload fuller?" — you're not alone. Many of us were trained to provide excellent clinical care, but we were never taught how to consistently generate referrals or build a steady financial foundation. And when your caseload is inconsistent, it's not just frustrating — it can create real stress around income and stability. I'm Whitney Owens — private practice consultant and owner of a thriving private-pay group practice — and I'm hosting a free live training called "Why Your Caseload Isn't Full (Even Though You're a Great Therapist)" on Tuesday, March 24th at 12:00 PM Eastern. In this webinar, I'll walk you through the five key areas that determine whether your practice feels steady or unpredictable — and what you can begin adjusting immediately to create a more consistent, sustainable caseload. If you're a solo or group practice owner ready to stop guessing and start building with confidence, I'd love for you to join me. Go to wisepracticeconsulting.com/events to register. Meet David Sanchez, MS, LCMHCS, CSATS, Brainspotting Certified, EMDR Trained, DARTT Trauma Trained In October 2014, David Sanchez started his solo practice, Charlotte Counseling Associates, out of a strong desire to serve others dealing with mental health and addictions. In 2017, Charlotte Counseling Associates PLLC moved to a larger location in beautiful South Park on Fairview Rd. By 2018, he remembered his vision to create a group practice as there was a deep need in the community, and he wanted to work alongside intelligent and talented therapist professionals. As of January 2026, David is grateful to have five therapist professional associates (specialized in sex and porn addiction and betrayal trauma), a payroll specialist, and a new client coordinator and office admin as part of his staff. David is planning to hire at least two more therapists in 2026. CCA's mission is to help individuals, couples, and families heal, recover, and move forward from affairs, sex addiction, betrayal, trauma, and more in Charlotte, North Carolina, and surrounding areas. The ultimate goal is not only stopping the acting out behavior, but improving trust, connection, communication, vulnerability, empathy, and overall intimacy in the relationship and family system. David's Resources Links and Resources Looking for support and connection: Join the Wise Practice Community (The doors close on March 27th) Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network
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| How to Get Insurance Companies to Raise Your Rates with Jeremy Hinote, LPC, NCC, CPCS | WP 175 | 03 Mar 2026 | 00:39:43 | |
What if your lowest-paying insurance panel is costing you thousands a year… and you didn't even realize you could ask for a raise? In this episode, I sit down with Jeremy Hinote, owner of Savannah River Counseling in Augusta, Georgia, to break down exactly how he negotiated a major reimbursement increase with one of the most notoriously difficult payers: Tricare. And yes, it worked. Jeremy shares the step-by-step process he used to: • Identify his lowest reimbursement rate We also talk through the emotional side of the process. The fear of losing a panel. The tension between serving clients and running a sustainable business. And the mindset shift required to advocate for your value. If you're insurance-based, considering joining panels, or wondering whether you're being underpaid, this conversation will give you practical tools and the confidence to start asking better questions. Jeremy also shares specific resources, negotiation tips, and what insurance companies actually care about when reviewing rate increase requests. If you've ever thought, "I guess this is just what they pay," this episode may change your perspective. 06:15 How we met (and why he joined Wise Practice right away) Jeremy's Resources Website Links and Resources Get my book, The Practice of Becoming Looking for support and connection: Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| Making Space for the Sacred in Your Practice with Jordan Raynor | WP 174 | 24 Feb 2026 | 00:36:16 | |
Running a successful practice can slowly crowd out the very faith that called you to this work in the first place. In this episode of the Wise Practice Podcast, I sit down with Jordan Raynor to talk about how to make space for the sacred in your practice without adding more to your plate. We explore what it looks like to shift from working for God to working with God, and how that simple change can transform the way you lead, care for clients, and experience your work. This conversation felt especially timely during the Lenten season, a time that invites reflection, awareness, and slowing down even in the middle of a busy practice. Rather than focusing on doing more, this episode centers on noticing God's presence in the work you're already doing. Jordan and I also talk about the importance of community for faith-based practice owners, the role of vulnerability in leadership, and why sustainable work requires rest, connection, and play. If you've been feeling stretched thin or disconnected from your faith in your work, this episode offers a grounding reminder that you don't have to carry it all alone. 09:00 You don't have to lead with God to be led by God Show Sponsor Berries This episode was brought to you by Berries - the AI assistant helping clinicians save hours each week on documentation. Try it for free using the link below and use code WISEPRACTICEPODCAST to get 50% off your first month Try Berries: https://heyberries.com/?via=wise-practice-podcast Jordan Raynor's Resources Links and Resources Get my book, The Practice of Becoming Looking for support and connection: Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network | |||
| Embracing Lent as a Practice Owner | WP 173 | 17 Feb 2026 | 00:21:36 | |
Lent doesn't have to feel rigid, heavy, or like one more thing you're failing at as a practice owner. In this episode, I'm talking about how to actually practice Lent in a way that's gentle, meaningful, and realistic for the season of life and leadership you're in. We're moving away from rules and performance and toward relationship—creating space for God in the middle of running a practice, making decisions, caring for clients, and juggling real life. I walk through practical ways to approach fasting, letting go of distractions, and filling that space with what truly restores you, whether that's prayer, reflection, giving, or simply slowing down. If you've ever wondered how Lent can support both your faith and your work as a practice owner—without comparison, shame, or pressure—this episode is for you. 01:53 How Practice Owners Can Actually Practice Lent Links and Resources Get my book, The Practice of Becoming Looking for support and connection: Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| Why Lent Matters for Practice Owners | WP 172 | 10 Feb 2026 | 00:18:28 | |
If you're a practice owner, chances are you're reading this while doing something else—answering emails, moving between sessions, or thinking about what still needs to get done today. I know that pace well, and I also know how easy it is for even meaningful things to become "just one more thing" on a full plate. This episode isn't about adding another strategy or asking you to work harder. It's an invitation to slow down and reflect on why Lent matters for practice owners—especially in the middle of a season when everything feels like it's speeding up. As client needs increase and leadership demands grow heavier, we don't need more noise. We need grounding, intention, and space to notice what's really happening in us and around us. In this conversation, I talk about Lent as a rhythm of reflection rather than a task to complete. Whether you've practiced Lent for years or are just beginning to explore it, my hope is that this episode helps you see it not as something extra, but as a way to lead your practice—and your life—from a steadier, more faithful place. If you've ever felt like you're doing all the right things on the outside but longing for deeper grounding on the inside, this episode is for you. 01:31 If you're multitasking right now, I see you Links and Resources Get my book, The Practice of Becoming Looking for support and connection: Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| Lessons I Learned from Writing a Book | WP 171 | 03 Feb 2026 | 00:24:26 | |
I'm really glad you're here today because this episode is a little different and honestly pretty personal for me. I'm talking about something I've never shared before, what it was actually like to write my first book. Not the polished highlight reel version, but the real behind-the-scenes story. The doubts, the learning curve, the surprises, and the parts I didn't expect at all. If you've ever thought about writing a book, creating something meaningful, or putting an idea into the world that's been sitting on your heart for a while, this episode is for you. I'm walking you through why I wrote The Practice of Becoming, how it came together over time, what I learned along the way, and what I wish I had known before I started. We're talking about the why, the process, the fears, the imperfect launch, and why doing the thing imperfectly still matters. So if you're curious about writing a book, self-publishing, or just need permission to start before you feel ready, stick with me. I'm sharing the honest, messy, encouraging version of this journey, and I think you're going to get a lot out of it. Let's dive in. 02:09 Why Your Why Matters More Than Anything Links and Resources Get my book, The Practice of Becoming, at my website https://www.wisepracticeconsulting.com Looking for support and connection: Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network | |||
| Staying the Course (Part 4 of 4): What Faithful Investment Actually Looks Like This Year | WP 170 | 27 Jan 2026 | 00:28:15 | |
Today's episode is the final part of our January series, Staying the Course, and honestly, it might be the most grounding one yet. We're talking about what faithful investment actually looks like—especially in seasons where things feel uncertain, noisy, or just plain overwhelming. If you've been wondering, What is actually worth my time, energy, or money right now? or feeling pulled in ten different directions by advice, programs, and opinions… this conversation is for you. Because investment isn't just about dollars. It's about stewardship. It's about discernment. And it's about learning how to lead steadily instead of reacting out of fear. In this episode, I'm slowing us down and inviting us to look at investment through a faith-based lens—not reckless growth and not fear-based shrinking, but thoughtful, sustainable leadership over time. We'll talk about where investing really matters, how to tell the difference between fear-based and faith-based decisions, and how to stay rooted in what God is asking you to tend right now. If you've listened along with this series, thank you for being here. And if you're just jumping in, I'm so glad you are. Let's close this series by talking about the kind of investment that brings peace, clarity, and steadiness—not just for your practice, but for you too. 06:51 Fear Based vs Faith Based Decisions Links and Resources Get my book, The Practice of Becoming, at my website https://www.wisepracticeconsulting.com Looking for support and connection: Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network | |||
| Staying the Course (Part 3 of 4): Leading People Well When You're Tired | WP 169 | 20 Jan 2026 | 00:24:48 | |
Some seasons of leadership don't feel loud or dramatic. They feel heavy. Quiet. Exhausting in a way sleep doesn't fix. If you're leading a practice right now and finding yourself thinking, "I don't have the energy for one more conversation," or "Why does this feel so hard when I'm doing everything right?"—this episode is for you. Today, we're talking about what it really looks like to lead when you're tired. Not just physically tired, but soul tired. The kind of fatigue that comes from carrying responsibility for clients, staff, finances, and vision—often without realizing how much weight you've been holding. This is the third episode in our January series, Staying the Course: Faithful Leadership in Seasons That Ebb and Flow, and it's one of the most honest conversations I've had about leadership. I'm sharing from a very real place—walking through family health challenges, a demanding season of business growth, and my own need to slow down and pay attention to what my body and spirit are asking for. In this episode, we'll talk about:
If you're navigating a slower season, feeling worn down, or questioning your capacity to keep going—this conversation is an invitation to pause, reflect, and lead yourself with the same compassion you offer everyone else. Let's dive in. 02:30 What "Soul Tired" Actually Feels Like for Practice Owners Links and Resources Get my book, The Practice of Becoming, at my website https://www.wisepracticeconsulting.com Looking for support and connection: Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| Staying the Course (Part 2 of 4): Why Pulling Back Costs You More Later | WP 168 | 13 Jan 2026 | 00:29:44 | |
There's a moment every practice owner faces—the numbers wobble, referrals slow down, and fear quietly whispers, "Maybe now is the time to pull back." In today's episode, I'm continuing our January series on faithful leadership during the ebbs and flows of private practice, and we're tackling a decision I see practice owners make every single year: pulling back when things feel uncertain—and how that choice often costs more in the long run. We're talking about why slowing down feels responsible, how fear can disguise itself as wisdom, and how to lead your practice with discernment instead of reaction. I'll walk you through the real impact of pausing marketing, delaying systems, stepping away from support, and taking everything on yourself—plus how Scripture invites us into patience, consistency, and long-term vision. If you're in a slower season, feeling unsure, or wondering whether the decisions you're making now will help or hurt you later, this conversation is for you. My hope is that this episode helps you stay rooted, steady, and faithful—without burning out or retreating from the very things that help your practice grow. Let's dive in. 2:33 The Hidden Cost of Slower Seasons Links and Resources Looking for support and connection: Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network | |||
| Staying the Course (Part 1 of 4): Faithful Leadership When the Numbers Feel Unsteady | WP 167 | 06 Jan 2026 | 00:26:01 | |
As we step into a new year, it's easy to feel pressure to move faster, do more, and fix everything all at once — especially as a private practice owner. But what if faithful leadership doesn't look like reacting quickly… and instead looks like staying steady? To start 2026, I'm sharing a January solo podcast series called Staying the Course: Faithful Leadership in a Practice That Ebbs and Flows. This series is all about slowing down, discerning wisely, and leading your practice with consistency, faith, and stewardship — even when the numbers feel uncertain. In this first episode, Faithful Leadership When the Numbers Feel Unsteady, I talk openly about the fear that can surface when profit drops, caseloads fluctuate, or staffing changes shake your confidence. Drawing from my own experience as a solo and group practice owner, I explore why ebb and flow is not a sign of failure, how fear can disguise itself as "wisdom," and what it actually looks like to lead faithfully during unsteady seasons. We'll talk about:
This episode is an invitation to pause, breathe, and reframe how you view uncertainty in your practice. Faithful leadership isn't about controlling outcomes. It's about steady stewardship, wise investment, and trusting God through every season of growth, loss, and change. If your practice feels uncertain right now, you're not behind. You're right where many faithful leaders find themselves, and you don't have to navigate it alone. 02:13 Slowing Down Is Not Quitting, It's Leadership Links and Resources Looking for support and connection: Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| What Should I Pay Myself as a Practice Owner with Barry Roach | WP 166 | 30 Dec 2025 | 00:26:53 | |
Hi friends! Whitney here — and today's Wise Practice episode is one every single practice owner needs in their back pocket. Whether you're brand-new to private practice or scaling into a thriving group, the same question always surfaces: "What should I actually pay myself?" It sounds simple… until taxes, entity types, self-employment rules, "reasonable salary" requirements, and quarterly payments make your head spin. That's why I brought on someone who makes money talk feel human — Barry Roach Jr., enrolled agent and owner of Core Accounting & Consulting Group. Barry has spent years helping therapists understand their numbers, strengthen their financial foundation, and navigate tax decisions with confidence. And in this episode, he breaks down: ✨ When (and when NOT) to elect S-Corp status If you've ever wondered whether you're paying yourself too little, too much, or totally wrong… this episode will save you stress, money, and confusion. Trust me — you're going to walk away feeling empowered and clear on your next steps. Tune in now and finally get the answers you've been searching for. 02:42 The #1 question practice owners ask: "What should I pay myself?" Barry's Resources Website Links and Resources Looking for support and connection: Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| End of Year Insurance Billing Procedures with Davia Ward, CMRS, CBCO | WP 165 | 23 Dec 2025 | 00:26:11 | |
In this episode of the Wise Practice Podcast, I sit down with Davia Ward — CEO and founder of Healthcare Partners Consulting & Billing — and one of the most mission-driven leaders I've ever met. With over 37 years of experience in healthcare, Davia has built a nationwide billing firm grounded in accuracy, compassion, and Christ-centered service. But what struck me most in our conversation wasn't just her expertise… it was her heart. Davia shares her powerful personal journey from file clerk to registered nurse to founder of a thriving billing company that now employs and empowers women across the country — military wives, single moms, survivors, and those who simply needed someone to believe in their potential. Her story alone is worth listening to. But this episode is also packed with practical, timely tools for insurance-based practice owners, especially as we head into the end of the year. Davia breaks down: ✨ What every practice owner needs to know about open enrollment Plus — Davia created an end-of-year billing SOP toolkit just for Wise Practice listeners. Yes, really. This conversation is equal parts heart, wisdom, and highly actionable guidance. If you've ever felt overwhelmed by insurance billing, unsure how to navigate the year-end chaos, or simply needed encouragement from a strong Christian leader… this episode will bless you. Tune in and learn how to streamline your billing, strengthen your leadership, and serve your clients well — one claim at a time. 03:10 Meet Davia Ward Davia Ward's Resources Annual Patient Insurance Update Communication Links and Resources Looking for support and connection: Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| How to Scale to a 7-Figure Practice with Alison Pidgeon, LPC | WP 164 | 16 Dec 2025 | 00:31:44 | |
In this episode of the Wise Practice Podcast, I'm excited to welcome my dear friend and trusted colleague, Alison Pidgeon. Alison is the founder and CEO of Move Forward Counseling, a thriving multi-location practice in Pennsylvania with eight offices and more than 65 clinicians. I've had the joy of watching her grow from a single-location practice to a seven-figure business, and her insights on scaling are truly invaluable. Before we dive in, I share a quick story about a long-running joke between us—our shared dream of owning hot tubs. Alison bought hers years ago; I kept putting it off. And then, in the most unexpected way, I ended up being gifted a blow-up baptism hot tub from our church. It felt like the perfect metaphor for business growth: sometimes the things we hesitate on finally come together in surprising ways. Today, Alison and I talk about what practice owners often get wrong when scaling, how to hire and retain strong clinicians, when to invest in leadership, and why delegation is essential if you want to grow to seven figures without burning out. If you're dreaming of a bigger practice—or wondering what sustainable scaling really looks like—you're going to love this conversation. 06:22 From One Location to Eight Alison Pidgeon's Resources Website Links and Resources Looking for support and connection: Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| Protecting Your Brand and Avoiding Trademark Scams with Joey Vitale | WP 163 | 09 Dec 2025 | 00:33:45 | |
Today's episode is such a good one, y'all. If you've ever wondered how to actually protect your brand—or if all those scary trademark scam letters are legit—you are in for a treat. I brought back one of my favorite past guests, Joey Vitale, and trust me… when someone comes on the Wise Practice Podcast twice, it's because they REALLY know their stuff. Joey is not only a top-rated trademark attorney, he's the guy who makes the legal side of business feel simple, human, and—dare I say—fun. And after everything he's taught me (and after using his team personally for my own trademark), I knew we needed a round two. Today we're diving into what's new in the trademark world, how to spot a scam a mile away, why those "blue check" Gmail verifications matter, and the surprising places your brand might be at risk without you even realizing it. And listen—after the week I've had using ChatGPT to accidentally make up an entire fictional plot for my book club (yes, really), I can confidently say: do NOT let AI handle your trademark strategy. Leave that part to the experts. So if you want to protect the business you've worked so hard to build—or you simply want to stop second-guessing every trademark-ish email that lands in your inbox—this episode is going to give you clarity and peace of mind. Let's jump in and talk trademarks, scams, and everything in between with the brilliant and always entertaining Joey V. 02:00 – Whitney's ChatGPT Book Club Fail Joey Vitale's Resources Website The 3 Mistakes You Must Avoid to Protect Your Brand with Joey Vitale Links and Resources Looking for support and connection: Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| Creating a Practice That Changes You with Shelby Rhea Miller, LPCC | WP 162 | 02 Dec 2025 | 00:32:39 | |
If you've ever felt like your practice is stretching you, shaping you, or even changing you—this episode is going to speak straight to your heart. Today, I'm sitting down with the incredible Shelby Rhea Miller, LPCC, founder of Sycamore Counseling Services, to talk about what really happens when God uses your business to grow you. Shelby's story is full of courage, risk-taking, surrender, and the kind of spiritual formation that only comes from stepping into something bigger than yourself. She's built a thriving practice from the ground up, but even more importantly—her practice has been building her. In this conversation, we unpack what it means to follow the Holy Spirit in business decisions, how to find joy even when the risk feels huge, and how God shows up in the unexpected twists and disappointments along the way. If you're a practice owner wondering where God is leading you—or why your growth feels stretching—this episode will encourage you to lean in with faith and boldness. Let's dive into "Creating a Practice That Changes You" with my friend Shelby Rhea. You're going to love this one. 06:47 – Meet Shelby Rhea Miller, LPCC Shelby Rhea Miller's Resources Links and Resources Looking for support and connection: Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| How Vicarious Trauma Impacts our Work with Jenny Hughes, PhD | WP 161 | 25 Nov 2025 | 00:34:13 | |
As a therapist and group practice owner, I know firsthand how the work we do shapes us. The stories we hold, the crises we navigate, and even the simple act of showing up empathically day after day can impact our emotional and spiritual health. That ongoing impact is called vicarious trauma, and it plays a bigger role in our work—and our leadership—than we often acknowledge. In this episode, I'm joined by Jenny Hughes, PhD, a licensed clinical psychologist who specializes in trauma and PTSD and supports helpers and healers through these exact experiences. Jenny offers such a compassionate, grounded perspective on what vicarious trauma looks like, how it shows up in our bodies and businesses, and why it's something we all encounter as clinicians. She also introduces the beautiful idea of vicarious resilience—the glimmers of hope and connection we receive from doing this work. We also talk about how faith, community, and honest conversations can help us lead from a place of clarity instead of overwhelm. Whether you're a solo practitioner or running a growing group practice, this conversation will give you language, tools, and encouragement to navigate the emotional weight of this work with more intention. This conversation is full of insight, encouragement, and practical wisdom for anyone doing the sacred work of helping others heal. 07:13 Meet Jenny Hughes, PhD Jenny's Resources Website Links and Resources Looking for support and connection: Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| How to Improve Self-Awareness in Leadership - Live Consulting with Anna Sasser-Christian, LCSW | WP 160 | 18 Nov 2025 | 00:35:53 | |
Hey friends, it feels so good to be back on the mic! After months of prepping for the Wise Practice Summit and connecting with so many amazing practice owners in Greenville, I'm coming into this episode fired up and full of gratitude. If you've ever had one of those seasons where you thought, "This is just too much… maybe I should quit," I've been there too. But let me tell you, God always shows up. The Summit was such a beautiful reminder that the work we do—growing our practices, leading our teams, and serving from a place of faith—truly matters. And when we keep showing up with perseverance and prayer, He blesses it in ways we can't even imagine. Today, I'm thrilled to introduce you to Anna Sasser-Christian, founder of Little Dove Counseling in Walnut Creek, California. Anna has been part of the Wise Practice community for a while now, and I've watched her grow from a solo therapist to leading a thriving group of seven clinicians — all while becoming a new mom! In this live consulting episode, Anna brings a thoughtful question about leadership — not just how to manage a team, but how to show up as a Christ-centered leader who creates clarity, connection, and peace within her practice. We're diving deep into self-awareness, spiritual grounding, and what it really means to lead with faith at the core. So grab your coffee, settle in, and let's get into a conversation that's going to encourage you, challenge you, and remind you that you don't have to do this work alone. 07:40 Exciting News: Next Stop — Nashville! Anna Sasser-Christian's Links Links and Resources Looking for support and connection: Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| Making Your Mission and Vision Matter - Live Consulting with Nathan Hansen, LPC | WP 159 | 11 Nov 2025 | 00:36:25 | |
Hey friend, Whitney here. I'm fired up about today's episode because we're pulling back the curtain on how clear branding, mission, vision, and values can fuel real growth in your faith-based practice. I'm coaching my friend Nathan Hansen, LPC of Great Lakes Wellness Counseling, and we get super practical on turning values into hiring, culture, and clinical excellence, and how to rally your team around a shared purpose. We dive into:
Quick heads-up: the Wise Practice Community opens tomorrow with a limited-time promo of 89 cents for your first month, November 12 through 14. If you've been wanting weekly live trainings, expert Q&As, small-group accountability, editable paperwork, and a supportive community that understands your faith, this is your moment. Learn more here: https://www.wisepracticeconsulting.com/community 07:15 The Power of Mission, Vision, and Values Nathan Hansen's Links Links and Resources Special Promotion November 12-14: Join the Wise Practice Community for 89 cents Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||
| Balancing Clinical Practice with Christian Conviction - Live Consulting with Shirlonda Shepard M.Ed, LPC, CPCS, CACII | WP 158 | 04 Nov 2025 | 00:30:15 | |
This week's episode of the Wise Practice Podcast is one I'm especially excited about because it's a live consulting session with the amazing Shirlonda Shepard, owner of True North and Associates in Savannah, Georgia. Shirlonda came to the show with a heartfelt question: How can faith-based therapists integrate their Christian values into counseling while staying ethical and professional? I love conversations like this because they get to the core of what so many of us wrestle with—how to honor God in our work without overstepping our role as clinicians. In this episode, Shirlonda and I talk openly about the gray areas: what to do when faith and ethics seem to collide, how to support clients with different beliefs, and what it means to let the Holy Spirit guide your sessions. You'll also hear us dive into practical topics like marketing your faith-based practice, handling tough client conversations, and even hiring staff who align with your mission. If you've ever wondered how to integrate faith into therapy without losing your footing as a professional, this episode will speak straight to your heart. 05:15 The Big Question: Balancing Faith and Ethics Shirlonda Shepard's Links Links and Resources Special Promotion November 12-14: Join the Wise Practice Community Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook Check out all of the podcasts on the PsychCraft Network
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| How to Know When You're Ready to Go Out on Your Own - Live Consulting with Amanda Zuccaro, Licensed Professional Counselor | WP 157 | 28 Oct 2025 | 00:26:24 | |
Have you ever felt that holy nudge - that mix of excitement and fear that says, "Maybe it's time to go out on my own"? I remember that feeling so vividly. You're standing on the edge of something new, your heart's racing, and the "what ifs" start flooding in. What if I'm not ready? What if it fails? But also… what if this is exactly what God is calling me to do next? In today's episode, I'm sitting down with Amanda Zuccaro, a Licensed Professional Counselor who's right in that in-between space - still working at her current practice but feeling called to step into her own. We talk about how to know when you're ready to make that leap, how to prepare financially and emotionally, and what it looks like to take faith-based action even when everything isn't perfectly lined up yet. If you've ever dreamed about starting your own practice - or you're wondering if now's the time - this conversation is for you. Amanda's story will inspire you to stop spinning your wheels, trust the process, and take that first brave step toward your own wise practice. 04:49 The Big Question: When Is It Time to Go Out on Your Own? Amanda Zuccaro's Links Links and Resources Special Promotion November 12-14: Join the Wise Practice Community for 89 cents Learn More about Wise Practice Consulting Connect with Wise Practice on Instagram Connect with Whitney Owens on Facebook | |||