Explore every episode of the podcast Wisdom by WESA
| Title | Pub. Date | Duration | |
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| Retail Roundup: How to use Visuals that Connect for Retail Success | 23 sept. 2025 | 00:33:19 | |
We sit down with photographer and creative strategist Gregg Carnes, founder of Truh’st, to explore how retailers can leverage photography to connect with customers, elevate storytelling, and drive sales. With a philosophy built around “Visuals that connect. Stories that carry weight.”, Gregg shares practical tips retailers and social media managers can apply right away to create imagery that inspires trust and sets brands apart in today’s competitive marketplace. Listen in... WESA Retail Roundup September 23, 2025:
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| Claire Porter’s Artistic Evolution | 15 sept. 2025 | 00:25:22 | |
Today, we chat with Claire Porter about the emotional storytelling behind her equine photography, the design process of Art~Scarves, and how art becomes a companion. From limited-edition prints to limited-edition scarves, Claire shares the evolution of her creative process and the new ways audiences connect with her art.
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| Retail Roundup: Easy Video Ideas for Busy Retailers | 09 sept. 2025 | 00:32:27 | |
Join us for a practical and inspiring Retail Roundup session with western fashion influencer and content creator Kyli Hibbard (@shopwithmecowgirl). Fresh off the WESA Trade Show floor, Kyli will share quick, creative content ideas that retailers can use right away to boost engagement and showcase their products on Reels, TikTok, and Shorts even with a busy schedule. Listen in... WESA Retail Roundup September 8, 2025:
Chapters: 00:47 - The Power of Short Form Video in Retail 11:11 - The Importance of Hooks and Consistency in Video Marketing 19:22 - The Shift Towards Authenticity in Content Creation 23:22 - Navigating Short Form Video Strategies 27:25 - The Rise of YouTube and Its Impact on Content Creation Takeaways:
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| WESA’s Most Innovative Product Award Winner | 30 août 2025 | 00:25:59 | |
Today, we’re joined by Kelly Munro of Cascada, winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Alongside Cascada, Kelly also showcased Lighthoof, a proven mud management solution. As a first-time exhibitor, she brings fresh insights on innovation and connecting with the retail community.
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| Retail Roundup: Loans for Small Business - Why, How and When | 26 août 2025 | 00:34:12 | |
Today we are going to learn about loans for small businesses. When should you, how should you and the pitfalls to look for. Joining us Buck Harris, he has spent a lifetime helping small businesses find the right loan. A very informative 30 minutes for anyone in a small business. Listen in... WESA Retail Roundup August 26, 2025:
Chapters: 00:58 - Understanding Small Business Loans 14:00 - Understanding Business Financing: Good Debt vs Bad Debt 21:44 - Understanding Loans and Financial Management for Small Businesses 29:21 - Navigating Small Business Loans and Financial Strategies Takeaways:
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| New Companies and Products at the August WESA | 22 août 2025 | 00:38:12 | |
August Show Special: Glenn and Jennifer bring you a variety of interviews from new companies they found at WESA in Dallas. Listen in.... Guests and Links Episode August Special 155:
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| Retail Roundup: How to Merchandise Your Store, Tips That Work | 05 août 2025 | 00:35:09 | |
Today we look at merchandising and it's importance in your store, no matter the size. Joining us today is Bob Phipps of The Retail Doctor. With over 30 years of experience beginning in the trenches of retail and extending to senior management positions, Phibbs has been a corporate officer, franchisor, and entrepreneur. He shares some actionable tips to help you in merchandising your store to it's full potential. WESA Retail Roundup August 4, 2025:
Chapters: 05:51 - The Evolution of Merchandising 06:42 - The Evolution of Retail Spaces 17:32 - The Importance of Visual Merchandising 21:41 - Understanding Effective Window Displays 23:17 - The Role of Scent in Retail Marketing 29:23 - Introduction to Retail Insights | |||
| The Art and Business of Hats with J Marc Bailey and Cole Bailey | 30 juil. 2025 | 00:28:13 | |
In this episode, we dive deep into the world of hat shaping with Cole and J Marc Bailey of Gone Country. Discover how the team combines traditional craftsmanship with modern business savvy to keep this iconic western art alive and thriving. Whether you’re a retailer, artisan, or fan of western style, Marc’s stories, tips, and expertise offer a fresh perspective on quality, creativity, and customer connection in the hat industry and beyond.
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| Retail Roundup: In Store Sales and Getting to Most from Your WESA Booth | 29 juil. 2025 | 00:38:32 | |
In this episode, retail expert Nicole Leinbach Hoffmann shares how building a strong online presence drives real results on the sales floor. Also, how to get the most out of your booth at WESA in August. Listen in... WESA Retail Roundup July 28, 2025:
Chapters: 05:07 - The Importance of Online Presence in Retail 09:41 - Managing Online Presence for Local Businesses 16:14 - Engaging Customers at Trade Shows 21:37 - Investment Strategies for Retailers at Trade Shows 33:33 - Effective Communication at Trade Shows | |||
| Retail Roundup: Email Marketing for Retailers and Manufacturers | 22 juil. 2025 | 00:35:34 | |
This session dives deep into the crucial role of a well-crafted email strategy for retail businesses, exploring what truly works and what doesn't. Glenn will be joined by his long-time friend and business strategist, Jamie Samples of Yellow Barn Media, who will share insights on building email lists from scratch, acquiring emails effectively, and how email marketing can complement or even outperform social media for driving sales. Learn about content ideas to keep subscribers engaged, recommended user-friendly platforms, common pitfalls to avoid, and emerging trends to boost sales and engagement in the equine industry WESA Retail Roundup July 21, 2025:
Chapters: 00:17 - Introduction to the WESA Retail Roundup 05:21 - Building an Email Strategy 10:31 - Effective Email Acquisition Strategies 17:43 - Building Relationships Through Email Marketing 23:04 - The Importance of Email Marketing Personality 34:17 - Transitioning Leadership and Business Dynamics | |||
| Retail Roundup: August WESA Forecast: Colors, Styles, and What Customers Will Crave | 17 juil. 2025 | 00:26:34 | |
Today, we’re diving into the trends, colors, and must-have styles for the upcoming season just in time for the August WESA Trade Show. Whether you’re stocking for fall, holiday, or early spring, this session with content creator Morgan Nicole is designed to help retailers stay ahead of customer demand, make smarter buying decisions, and show up to WESA with confidence and clarity. WESA Retail Roundup July 14, 2025:
Timestamps: 01:06 - Trends and Styles for the Upcoming Season 07:58 - The Transition to Accessories in Fashion Retail 12:09 - Consumer Spending Trends and Expectations for the Future 19:04 - The Evolution of Consumer Relationships with Brands 23:01 - Preparing for the WESA Trade Show | |||
| How Kultured Rider Is Inspiring Confidence in the Show Ring and Beyond | 15 juil. 2025 | 00:23:35 | |
What do bold patterns, arena lights, and a mid-life “why not?” have in common? Yuki Khona. She ditched tech, found her love for rhinestones, and built Kultured Rider. Tune in to learn about the western show brand that’s as fierce as it is fabulous.
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| Retail Roundup - Importance of Inventory Management | 08 juil. 2025 | 00:27:48 | |
In today’s Retail Roundup we discuss the importance of inventory management with Danielle Malconian of Plus by Design. We all know that managing your inventory is one of the most important things you do. If not done well it gets costly, very quickly. Listen in... WESA Retail Roundup July 7, 2025:
Takeaways:
Chapters 00:04 - Introduction to the Horse Radio Network 04:06 - Inventory Management Strategies 13:12 - Navigating Inventory Decisions 17:31 - Managing Inventory and Customer Demands 22:38 - Navigating Trends and Inventory Management | |||
| Retail Roundup: Shipping Smarter, Not Harder | 01 juil. 2025 | 00:19:14 | |
Whether you’re managing shipments for a boutique storefront, online shop, or both, we know that shipping can be one of your biggest pain points. We’ll explore how retailers save money, simplify shipping, and access expert support when they need it most. Listen in... WESA Retail Roundup June 30, 2025
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| The Secrets Behind Cowboy Hat Shaping with Glenn Orms | 30 juin 2025 | 00:15:15 | |
Third-generation hat shaper Glenn Orms shares the legacy, craft, and passion behind Hat Masters and the timeless art of cowboy hat shaping. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact: Sophia Jagella, WESA Marketing Specialist Guest: Glenn Orms
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| Smart Incentives to Inspire and Retain Your Retail Team | 24 juin 2025 | 00:30:31 | |
Retailers know that hiring is only half the battle. Keeping great employees engaged and motivated is what truly drives success. In today’s session, we’ll explore smart, practical strategies for incentivizing your team beyond just a paycheck. Whether you run a boutique, a tack store, or a multi-location shop, you’ll walk away with ideas you can implement immediately. Listen in... WESA Retail Roundup June 23, 2025
Time Stamps: 07:33 - Flexibility in Business Scheduling 10:18 - Innovative Perks for Small Businesses 18:55 - The Importance of Employee Responsibility 27:01 - Creating a Positive Workplace Environment Takeaways:
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| The Importance of SEO for Any Company | 17 juin 2025 | 00:44:12 | |
Today’s conversation dives into the importance of SEO at any level. Cowgirl Biz supports Western retail brands in nurturing community, expanding reach, and growing with heart. Listen in... WESA Retail Roundup June 16, 2025
Time Stamps: 04:22 - The Birth of Cowgirl Biz 24:16 - Launching the Summer School of SEO 29:26 - Introduction to SEO Strategies 40:12 - The Importance of Collaboration in Business Takeaways
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| How VEXIL is Redefining Western Lifestyle Retail | 15 juin 2025 | 00:23:23 | |
VEXIL founder Shawn Wiese shares how his roots in professional bull riding and athlete management shaped a western lifestyle brand that resonates with today’s retailers and customers alike.
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| Retail Roundup: How Independent Retail Wins in 2025 | 09 juin 2025 | 00:39:10 | |
In a landscape dominated by big box stores, how do small retailers not just survive but thrive? We’ll find the answers today as we chat with Stevie Cummins, the powerhouse behind Jewel of the West, to explore how independent stores can win in 2025. Listen in... WESA Retail Roundup June 9, 2025
Time Stamps: 00:11 - Introduction to the WESA Retail Roundup 00:34 - Strategies for Small Retail Success 11:55 - Marketing Strategies for Local Businesses 24:14 - The Importance of Authenticity in Merchandising 30:36 - The Importance of Positivity in Business 34:25 - The Importance of Reevaluation in Business Takeaways:
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| Importance of Human Resources to a Small Business | 03 juin 2025 | 00:23:26 | |
Join us on the Retail Roundup as we sit down with HR professional Jessica Sackett and discuss the HR practices/strategies that help you find and keep good employees, no matter what size your store is. Listen in... Please note this was audio only, no video. WESA Retail Roundup June 2, 2025:
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| The Story Behind the Bed Stu Footwear Brand | 30 mai 2025 | 00:25:48 | |
Jason Wiese describes Bed Stu’s long term commitment to producing and marketing leather footwear and accessories with environmental consciousness in mind.
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| Retail Roundup: SOPs Made Simple | 20 mai 2025 | 00:28:41 | |
We explore the best practices of the written SOP for small businesses with Neil Potter of Improving Your Small Business. Why are SOPs important, how do you start and how do you implement them. Listen in… WESA Retail Roundup May 19, 2025:
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| Welcome To The Cold Cactus Boutique | 15 mai 2025 | 00:17:22 | |
From closing a small retail space to recently opening a much larger store, Tara Roberts shares the evolution of her brand, her insights on retail, and what’s next for The Cold Cactus Boutique. Tune in to hear her inspiring story.
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| Finding and Working with Sponsored Riders | 13 mai 2025 | 00:33:39 | |
Gabrielle Fournier from Arion Sellier France joins us to talk about working with Sponsored Riders. What works, what doesn’t? We go into detail on today’s Retail Roundup. Listen in… WESA Retail Roundup May 12, 2025:
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| Top Social Media Mistakes Retailers/Brands Make and How to Fix Them | 06 mai 2025 | 00:33:14 | |
We’re joined by Nicole Nava James of Zona Girl Nava, a boutique brand expert and social media manager, to break down the most common social media mistakes retailers make and, more importantly, how to fix them. WESA Retail Roundup May 5, 2025:
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| PRCA's Paul Woody shares Western Industry Insights on Marketing, Media and Modern Rodeo | 30 avr. 2025 | 00:27:16 | |
An inspiring conversation with PRCA Chief Marketing Officer Paul Woody as he discusses how the PRCA is expanding rodeo’s reach, embracing digital innovation, and strengthening connections across the western industry.
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| Retail Roundup - Limited Editions as a Retail Tool | 28 avr. 2025 | 00:37:20 | |
Jennifer Anderson shares how LovLeathers uses limited edition pieces to spark demand, sell out collections, and build a loyal following. From drop strategies to creating buzz on social media, you’ll walk away with fresh ideas to turn scarcity into serious sales. WESA Retail Roundup April 28, 2025:
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| What Sales Reps/ Manufacturers Wish Retailers Knew | 21 avr. 2025 | 00:40:44 | |
Join us for a special Retail Roundup conversation with Lorinda Van Newkirk! Learn how to build stronger, more successful relationships with sales reps from someone who understands both sides of the table. Lorinda will share insider tips on communication, placing orders, handling challenges, and working together for long-term success. Don’t miss this opportunity to level up your retail partnerships! Listen in... WESA Retail Roundup April 21, 2025:
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| Introducing WESA President Michael Anderson | 15 avr. 2025 | 00:24:43 | |
Recently elected WESA president Michael Anderson Chats About His Role
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| Revisit: Learning Lessons about Entrepreneurship from Lucky Chuck and Gypsy Soule Founder Lorinda Van Newkirk | 30 mars 2025 | 00:25:45 | |
Lorinda Van Newkirk talks about building western fashion brands and businesses. Listen In... Guests and Links Episode 105:
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| Spotlight on the French/West/Vaughn (FWV) and Baker Bonner Alliance | 17 mars 2025 | 00:30:52 | |
What the alliance of marketing powerhouses FWV and Baker Bonner means for the Western industry.
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| The Path to Purchase | 11 mars 2025 | 00:56:17 | |
Join us for this Retail Roundup, where we’ll explore the Path to Purchase—breaking down how online and offline experiences work together to influence customer decisions. Nicole Leinbach, globally recognized retail thought leader, author, professor and entrepreneur, will share insights on bridging digital and physical retail, optimizing customer touchpoints, and converting engagement into sales. Whether you're looking to enhance your e-commerce strategy, improve in-store experiences, or create a seamless shopping journey across all platforms, this session will provide actionable strategies to help you turn browsing into buying and customers into loyal brand advocates. Listen in... WESA Retail Roundup March 10, 2025:
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| A Closer Look at Front Porch Label | 28 févr. 2025 | 00:22:24 | |
Lisa Stubblefield talks about the history and future of her business and her brand.
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| A peek inside Power Hat Company and its Power Project | 15 févr. 2025 | 00:26:45 | |
Power Hat Company’s founder Brandi Voth, began mentoring survivors of human trafficking in 2017. She quickly realized the need for businesses to create opportunities for these survivors to gain marketable business skills, references, and on-the-job training. She founded the company in 2020 to provide transitional employment to survivors. Since then, she has partnered with other usinesses to create economic empowerment for exploited, trafficked, and at-risk individuals worldwide. There is a lot to this story and Brandi joins us today to tell us more!
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| Retail Roundup: Building a Western Brand from Scotland to the World | 11 févr. 2025 | 00:37:59 | |
Join us for a special Retail Roundup session featuring Natalie Zindani and Jessica Ross, the founders of Badcowgirl Co., a rising Western fashion brand based in Scotland. In this live conversation, retailers will hear firsthand from fellow retailers about the challenges and triumphs of launching a startup outside the traditional Western market. From navigating the global equestrian fashion industry to leveraging trade shows like WESA for growth, this session will inspire, educate, and motivate. Learn how these bold entrepreneurs are carving out a unique space in Western fashion, why UK women are embracing the cowgirl aesthetic, and how community and industry connections fuel success. WESA Retail Roundup February 10, 2025:
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| How Cowboy Collectibles Created a Horsehair Jewelry Business | 15 janv. 2025 | 00:22:16 | |
How a Made in Montana company built a horsehair jewelry and accessory business border-to-border, coast to coast and across the ocean. Wisdom by WESA Episode 143:
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| Doug Naylor, Wrangler’s National Director of Key Western Accounts | 30 déc. 2024 | 00:21:15 | |
Doug Naylor joined Wrangler 24 years ago right out of college and has progressed up the ladder to his current position as Director of Key Western Accounts. He joins the show to talk about his career at Wrangler, what’s changed over the two and a half decades and his relationship with his customers. Wisdom by WESA Episode 142:
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| Retail Roundup: The Boot Retailer’s Playbook | 17 déc. 2024 | 00:37:01 | |
Join us for "The Boot Retailer’s Playbook", a live interview with Jeremiah Craig, the western boots influencer and country singer. Whether you're a buyer, store owner, or marketer, Jeremiah will share invaluable strategies for boosting boot sales, creating engaging in-store displays, and effectively marketing your products. Discover how to choose the right styles, educate customers on fit, and leverage storytelling to enhance your brand. Don't miss out on this opportunity to gain expert tips and elevate your retail game! WESA Retail Roundup December 16, 2024:
Time Stamps: 02:24 - The Journey into Cowboy Boots 14:05 - Sizing Challenges in Cowboy Boots 20:02 - Exploring Video Content Strategies for Boot Retailers 27:54 - Understanding Boot Fit and Sizing 32:15 - Building Relationships in the Boot Industry | |||
| Introducing Cuttin Up Show Blankets | 15 déc. 2024 | 00:26:27 | |
Jennifer Palmer, founder of Cutting Up Show Blankets chats about this new product concept. Listen in... Wisdom by WESA Episode 141:
Time Stamps: 02:49 - The Journey of Jennifer Palmer's Business 10:37 - The Longevity and Care of Saddle Pads 13:14 - The Production Techniques of Authentic Blankets 20:10 - Emerging Trends in the Cutting Horse Industry 25:21 - Transitioning to New Ideas in Business | |||
| Kelly’s Market Opens New Dallas Market Center Space | 30 nov. 2024 | 00:19:47 | |
Kelly Grindinger talks about the history of Kelly’s Market and the opening of a new Dallas Market Center showroom. Wisdom by WESA Episode 139:
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| Retail Roundup: Insights from Retail 101: Foundational Strategies for Small Retail Success | 18 nov. 2024 | 00:37:51 | |
Join Nicole Leinbach Hoffmann, Founder of RetailMinded.com and author of Retail 101, for an essential session tailored to small retailers. Discover practical strategies from her book, covering marketing essentials, product curation, and effective business management. Learn how to create impactful marketing, build a compelling product selection, and adopt business practices that boost profitability. Gain actionable insights from one of retail’s most influential leaders to elevate your store's success in today’s dynamic market! WESA Retail Roundup November 18, 2024: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Nicole Leinbach Hoffmann from Retail Minded | Facebook | LinkedIn Presented By: Western English Sales Association Time Stamps: 02:23 - Effective Marketing Strategies for Small Retailers 14:15 - Enhancing the In-Store Experience 17:46 - The Evolution of Consumer Experience 26:15 - The Impact of AI on Retail 32:56 - The Evolution of Retail Payments | |||
| Tecovas Takes Aim at Retail | 15 nov. 2024 | 00:22:34 | |
Tecovas VP of Sales Monte Nelson discusses the brand’s approach to an expanded retail presence. Wisdom by WESA Episode 139:
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| Hat Harness: A new way to travel with your hats | 30 oct. 2024 | 00:15:42 | |
Hat Harness co-founders Tonia Lonigro and Daniel Kasidi tell the story of how she created a new way to travel with hats. Wisdom by WESA Episode 138:
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| Retail Roundup: Transform Complaints into Collaboration: Insights from Joshua Routh | 28 oct. 2024 | 00:47:02 | |
Discover how to transform daily complaints into positive collaboration in the latest WESA Retail Roundup. Joshua Routh, an engaging speaker and former retailer, shares his insights on creating a complaint-free workplace, emphasizing the importance of gratitude and focusing on what is working rather than what is wrong. He discusses the detrimental effects of complaining on both personal well-being and workplace morale, advocating for a shift towards positivity and accountability. Routh introduces the "Gripe" method, providing practical tips for retail managers to effectively handle customer complaints, especially in the fast-paced equine retail environment. Join us as we explore actionable strategies to foster a more harmonious and productive workplace. WESA Retail Roundup October 28, 2024: Host: Ashley Winch, host of the Quarter Horse Podcast Facebook: Retail Roundup Facebook group Guest: Joshua Routh | Instagram | Facebook | YouTube | LinkedIn Presented By: Western English Sales Association Time Stamps: 00:05 - Welcome to the Show 00:33 - Introducing Joshua Routh 02:38 - Transforming Complaints into Collaboration 28:00 - The Impact of Complaining 38:14 - Creating a Complaint-Free Workplace 39:09 - Strategies for Retail Managers 42:39 - Boosting Team Morale 46:57 - Conclusion and Next Steps | |||
| Retail Roundup: Unlocking Retail Growth at the Holidays and Beyond | 21 oct. 2024 | 00:34:29 | |
Join us for an exciting Retail Roundup Live Interview with Western Fashion Content Creator, Morgan Nicole Zipperlen! Discover how to elevate your brand through powerful storytelling and community building, and learn creative ways to boost sales with seasonal promotions and event marketing. Morgan will share insider tips on keeping your inventory fresh, showcasing new arrivals in a way that drives conversions, and leveraging user-generated content to amplify your brand's reach. Don’t miss this opportunity to gain actionable insights that will help you engage your audience and grow your retail business! Listen in.... WESA Retail Roundup October 21, 2024: Host: Glenn the Geek, host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Morgan Nicole Zipperlen | Instagram Presented By: Western English Sales Association | |||
| Retail Roundup: Working with Influencers & Collaborations with Boutiques | 08 oct. 2024 | 00:29:50 | |
Known for her stylish content and collaborations with iconic brands like Wrangler, Shaley Ham has become a major influencer shaping trends in Western fashion and retail. Today, she'll share her retail insights, tips on working with influencers and social media strategies. Listen in.... WESA Retail Roundup October 7, 2024: Host: Glenn the Geek, host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Shaley Ham | Facebook | TikTok | Instagram Presented By: Western English Sales Association | |||
| A Startup Western Brand in the UK | 30 sept. 2024 | 00:17:50 | |
Natalie Zindani and Jessica Ross tell their story about starting a women’s western brand in Scotland. Wisdom by WESA Episode 137:
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| Retail Roundup: Up-sell, cross-sell and just make their day. | 24 sept. 2024 | 00:40:17 | |
Join esteemed international speaker, author, and business strategist Barbara Wold in this engaging webinar as she delivers invaluable insights into Up-selling and cross-selling. Listen in... WESA Retail Roundup September 23, 2024: Host: Glenn the Geek, host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Barbara Wold, International Speaker, Author and Business Strategist Presented By: Western English Sales Association | |||
| Retail Roundup: Current Trends and Retail Insights | 16 sept. 2024 | 00:44:06 | |
We are joined by Ashley Alderson, founder of The Boutique Hub and a champion for small businesses, is an entrepreneur and speaker dedicated to empowering others to live their best lives. She gives us actionable advice, personal insights, and strategies that resonate with boutique owners navigating retail, trends, and social media in a niche market. Listen in.... WESA Retail Roundup September 16, 2024: Host: Glenn the Geek, host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Ashley Alderson | Website | Podcast Presented By: Western English Sales Association | |||
| The Buckaroo Hatters Story | 15 sept. 2024 | 00:26:04 | |
Mike Moore, founder of Buckaroo Hatters talks about his multi-faceted hat business.
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