This week we are joined by the legendary MacCoy Merkley, CMO of Portland Leather Goods. MacCoy came on the show a couple of years ago to share how they grew an email list from 600,000 to 1.5million in 4 months.

In this episode, MacCoy and Nick discuss how to expand your Shopify store by combining the power of paid advertising with strategic email marketing techniques. We break down the best practices for integrating these two powerful channels to create a seamless customer journey, driving higher sales and repeat business. Tune in and start winning with paid ads and email!

Portland Leather Goods: https://www.portlandleathergoods.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction
4:10 How Portland Leather Goods Got Started
11:37 Simple, but effective business advice
21:58 How To Integrate With Google Ads
31:11 CMO Network: Business Optimisation
39:10 Empowerment at Work
44:02 Limiting Beliefs
47:38 Outro

Check out our awesome partners!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Support the show

In this episode we are joined by Adam Rosencrans from 2 Fur Doodie to explore the power of Micro Influencer Marketing! Nick and Adam discover how partnering with micro influencers can become a profitable strategy for building and scaling your Shopify brand.

They break down the key benefits of micro influencer marketing, from cost-effective campaigns to authentic audience engagement. Learn how to identify the right influencers, create compelling collaborations, and measure your success. Whether you're new to influencer marketing or looking to refine your approach, this episode offers actionable insights to help you grow your Shopify brand within niche communities through micro influence!

Reach out to Spec here: https://spec.digital/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Check out our awesome partners!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Key takeaways:
0:00 Introduction
5:11 The Untapped Potential of Micro Influencers
9:22 How To Reach Out Direct To Your Clients
13:16 How To Work With Influencers
17:00 How To Reach Out To Influencers
21:06 The Story of 2 Fur Doodie
29:46 How To Hook People In The First 10 Minutes
33:30 How to Refer a Friend

Support the show

In this episode, we delve into How To Manage Your Shopify Inventory To WIN During Peak with expert insights from Inventory Planner.

Discover essential strategies for mastering Shopify inventory management, ensuring you stay ahead during high-demand periods. Learn how to optimise stock levels, forecast demand accurately, and avoid common pitfalls that can disrupt your sales.

Whether you're gearing up for the holiday rush or any peak season, this episode provides actionable tips to streamline your inventory processes and maximise profits.

Tune in and equip your Shopify store for success with top-notch inventory management techniques!

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Reach out to the Spec team here: https://spec.digital/expertise/seo-services/

Sign up to the Growth Hub here: https://community.winningwithshopify.com/ 

Key takeaways:
0:00 Introduction
4:45 How to Plan Your Shopify Store for the Holiday Season?
11:36 The Phycology of Shopify Inventory Management
18:07 The symbiotic relationship of SEO and merchandising
22:45 Ideas During Low Inventory Periods
27:07 How To Do Shopify Loyalty Without Discounting
34:46 E-commerce Startups: How to grow a business
39:04 What Does ‘Good’ Look Like?
42:31 Outro


Check out our awesome partners!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify 

Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

Support the show

Last week was Nick's 100th episode! So this week, we are going to do something a little different. We have gone through the archives and hand picked some of our favourite clips over the last 100 episodes that we feel are most helpful to you. 

Grab yourself a drink, kick back and enjoy this nostalgic episode!

Thank you for being on this journey with us, we have big things in store for the next 100. 

Support the show

This week on the show we are discussing how to create your own jewellery brand. The do's, the don'ts and everything in-between!

We are joined by Karissma Yve, CEO and Founder of Gildform. Karissma started her career as a jewellery creator, launching her jewellery brand XENOPHORA that landed at Paris Fashion Week. She then went on to create Gildform to bring innovation to the jewellery industry so all creators can transform their ideas into reality with the help of innovative technology and manufacturing.

In this episode Karissma shares her story, the advice she has for entrepreneurs wanting to start a jewellery business and insights of the industry!

You can check out Gildform here - https://www.gildform.com/

This episode is brought to you by Inventory Planner. Start your 14-day free trial now at https://www.inventory-planner.com/trial 

Support the show

Kicking off September with a Lightning Episode!

Nick is off sick this week and he has lost his voice, so our Production Director, Byron, has stepped in as we didn't want to miss a week!

In this episode, Byron is joined by Nathan Hirsch. Nathan is a lifelong entrepreneur and currently the CEO of EcomBalance and Outsource School.

Before EcomBalance and Outsource School, Nathan founded FreeUp.net in 2015 with an initial $5,000 investment, scaling it to $12 million in yearly revenue, and having it acquired in 2019!

EcomBalance - https://ecombalance.com/


This episode is brought to you by Inventory Planner. Start your 14-day free trial now at https://www.inventory-planner.com/trial

Support the show

August is almost a distant memory but it has been a month full of amazing guests!

To finish off a great month we are joined by Tom, the Co-founder & CEO of Jebbit and this episode is all about setting up your business for a cookieless world.

Nick and Tom dive into what Zero Party Data is, how to make sure your business strives in a cookieless world and much more!

Jebbit - https://www.jebbit.com/

Support the show

August has been fun!

Today, we are joined by Gaurav, Founder & CPO of Avataar Shopify app & other headless ecosystems. In this episode Nick and Gaurav discuss a variety of topics from Customer centricity and the complexity around consumer decisions, to the Global shift in consumer behaviour and the impact on businesses.

They delve into Augmented Reality in retail: benefits, use cases, consumer reactions and much more!

You can check them and their Shopify app out here - https://www.avataar.ai/


Want to get involved in the podcast? Enquire here! https://winningwithshopify.com/

Support the show

Make Your First Million on Shopify - Top Tips To Get There Quickly!

On this episode, Nick shares his top tips to help you make your first million on Shopify! If you are planning to launch your store or recently launched your store and looking to grow, this is an episode not to be missed.

Topics include finding the right products, testing the market, branding, running ads, email marketing and much more!

Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands. Take 8 minutes, or less, to add a recurring revenue channel to your business. Download Yotpo Subscriptions from the Shopify App Store today  apps.shopify.com/yotpo-subscription

Want to get involved in the podcast? Enquire here! https://winningwithshopify.com/

Support the show

This week on the show is a topic we haven’t discussed before and is all about how to manage inventory and stock!

We get asked a lot of inventory related questions by the WWS community, so wanted to bring on Charles at EasyScan to share his knowledge on inventory management and 5 ways to make sure your inventory is setup for the long haul!

If you are having issues with managing stock and inventory at the moment, this episode is not to be missed!

Charles is the Product Manager at EasyScan, and has 5 years of hands-on retail experience, plus 7 years of software development, primarily focused on e-commerce. This has set him up perfectly to Product Manage the best Shopify inventory embedded app on the App Store, EasyScan: SKU and Barcode. EasyScan has an impressive 5/5 stars from over 43 reviews and is the No.1 go to super app for everything fulfilment and inventory management on Shopify.

You can check out EasySan here: https://apps.shopify.com/easyscan-inventory-and-order


Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands. Take 8 minutes, or less, to add a recurring revenue channel to your business. Download Yotpo Subscriptions from the Shopify App Store today  apps.shopify.com/yotpo-subscription

Want to get involved in the podcast? Enquire here! https://winningwithshopify.com/

Support the show

This week is our final episode of our Subscription series with Recharge. In this episode, our special guest is Lindsay who is the CEO & Founder of Bite. Bite is an incredible plastic-free sustainable business that is scaling rapidly with the subscription model!

Lindsay discusses with Nick how the business was started, how the products are created, how she has implemented the subscription model to grow her business and everything that is involved with building a mission-driven brand!

If you’re interested in how to build and scale a sustainable and mission-driven business, this episode is not to be missed!

You can check them out here: https://bitetoothpastebits.com/

Interested in building subscriptions into your business? Check out how can help Recharge here: rechargepayments.com

Want to get involved in the podcast? Enquire here! https://winningwithshopify.com/

Support the show

For our fourth part of our Subscription series with Recharge, we are joined by Ruoting Sun, VP of Product Marketing at Recharge to discuss the value of subscriptions, building SMS into your business and how to increase customer retention. Also Nick and Ruoting discuss how e-commerce and Shopify’s evolution since the pandemic and predictions of the future e-commerce subscription space.

Interested in building subscriptions into your business? Check out how can help Recharge here: rechargepayments.com

Want to get involved in the podcast? Enquire here! https://winningwithshopify.com/

Support the show

This week we have Stephen Tracy, Founder of Keap Candles on the show to continue our Subscription series!

In this episode Stephen shares how he has built a striving business through the subscription model and created long-term genuine relationships with customers. 

Nick and Stephen also discuss topics such as meeting consumers where they are, the importance of building a thoughtful customer portal and building a brand story that turns customers into advocates.

You can check out Keap here and get 10% off using the code 'Winning' for 10% off - KeapBK.com/Subscribe

Interested in building subscriptions into your business? Check out how can help Recharge here: rechargepayments.com 

Want to get involved in the podcast? Enquire here! https://winningwithshopify.com/

Support the show

With having worked with almost 2000 brands throughout his career, Nick shares the steps that are helping brands win right now!

In this episode we explore why customers buy your products and how to harness the power of customer data to boost your sales. Discover the truth about increasing sales and learn actionable strategies to elevate your Shopify store's average order value. Dive into the world of AI product recommendations and see how leveraging influencer marketing can transform your brand. Plus, we’ll reveal how multi-site reward sites can amplify your reach and engagement!

Reach out to the Spec team here: https://spec.digital/expertise/seo-services/

Sign up to the Growth Hub here: https://community.winningwithshopify.com/

Key takeaways:
0:00 Introduction
3:29 Why do customers buy your products?
9:26 How can we use customer data?
19:48 The truth about increasing sales
24:46 How to increase average order value on Shopify
30:01 AI product recommendations
38:20 Leveraging Influencer marketing
43:03 Multi-site reward sites


Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

Support the show

This episode is not to be missed - We are joined today by Lisa Mastela - Founder & CEO of Bumpin Blends!

Lisa has a fantastic story of how she started Bumpin Blends and bootstrapped it to 7 figures! Nick and Lisa delve into how she runs an almost entirely subscription-based business, how the predictability of subscriptions can be beneficial for customers & the business, creating a community beyond your product and lots more!

Check out Bumpin Blends below and Lisa has given all Winning With Shopify listeners 20% off ANY Bumpin Blends bundle with code: WINNING

https://bumpinblends.com/

Interested in building subscriptions into your business? Check out how can help Recharge here: rechargepayments.com

Want to get involved in the podcast? Enquire here! https://winningwithshopify.com/

Support the show

On this episode we have Lindy Crea - VP of Partnerships at Recharge on the show to share her insights on the e-commerce industry and why the subscription business model isn’t to be ignored!

With years of experience in the subscription and payment space, Lindy discusses the benefits of having a subscription model in your business, how to increase customer retention and how you can take your store to the next level through subscriptions.

You can find out more about them here: rechargepayments.com

Want to get involved in the podcast? You can here! https://winningwithshopify.com

Support the show

This week we have the amazing Gorgias back on the show and we are joined by the Strategic Partner Manager, Neil Forrest, to discuss all things Customer Service! Nick and Neil dive into what customer service really is, four things we should be doing for brand owners, how to leverage social media to improve your customer service and much more!

Find out more about Gorgias here - https://gorgias.grsm.io/winning-with-shopify-2-months-free

Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands. Take 8 minutes, or less, to add a recurring revenue channel to your business. Download Yotpo Subscriptions from the Shopify App Store today  apps.shopify.com/yotpo-subscription

Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

Support the show

We are joined by Osa Gaius, Founder & CEO of Parrot this week. Nick and Osa discuss the differences in conversions between desktop compared to mobile, how to analyse email open rates & what to look for and the regulations with SMS marketing to make sure everything is legal!

You can check them out here: https://www.getparrot.com/

Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands. Take 8 minutes, or less, to add a recurring revenue channel to your business. Download Yotpo Subscriptions from the Shopify App Store today  apps.shopify.com/yotpo-subscription

Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

Support the show

This week on the show we are joined by John Chao, the CEO of Tresl to talk all things data and how use it to increase revenue from all channels! Nick and John discuss how brands are focusing more on retention and lifecycle subscriptions this year, the importance of having a single source of truth for your data and much more!

You can check them out here:

Tresl website: https://www.tresl.co/?utm_source=podcast&utm_medium=referral&utm_campaign=wws

Segments app: https://apps.shopify.com/segments?utm_source=podcast&utm_medium=referral&utm_campaign=wws

Product Hunt:  https://www.producthunt.com/upcoming/tresl-segments

Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands. Take 8 minutes, or less, to add a recurring revenue channel to your business. Download Yotpo Subscriptions from the Shopify App Store today  apps.shopify.com/yotpo-subscription

Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

Support the show

This week we have Yoast on the show and are joined by the lovely Marieke Van De Rakt, who is the former CEO of Yoast and now head of Strategy.

In this episode Marieke and Nick dive into the the story and journey of Yoast to date, and the importance of improving your content for SEO! 

You can check them out here - https://yoast.com/shopify/apps/yoast-seo/

For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build - https://www.yotpo.com/winning-with-shopify-sms-offer/

Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

Support the show

On this episode we are joined by Raphael Neff, Founder of Chesshouse!

Nick and Raphael discuss the story of Chesshouse, the importance of apps and what apps in particular has really helped the businesses growth and customer retention!

You can check them out here - https://www.chesshouse.com/

This episode is sponsored by Back In Stock: https://backinstock.org/win/

Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

Support the show

This week we are joined by João Moreira who is the Project Manager for BackInStock!

João and Nick discuss what apps you can use to increase revenue, and the frustrations of products being out of stock for customers and how to turn it into a positive to increase sales!

Check them out here: https://backinstock.org/win/

Their 4 apps:

Cross-sell https://csell.io/

Plug in SEO https://apps.shopify.com/plug-in-seo

Back In Stock https://apps.shopify.com/back-in-stock

Page Speed Optimiser https://apps.shopify.com/plug-in-speed

Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

Support the show

This week we are joined by Shopify themselves! In this episode, we are join by Tui Allen, the Product Director at Shopify.

Tui and Nick discuss the new changes and features Shopify are rolling out in the coming months, and they discuss tips on how merchants can provide a good customer experience on their Shopify store so customers keep coming back.

Reach out through: experts.shopify.com

3 Products to support you: 

• https://www.shopify.com/balance
• https://www.shopify.com/protect
• https://www.shopify.co.uk/capital

This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from ecommerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy here to get started! https://www.privy.com/winning

Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

Support the show

This week on the show, we've got the brilliant Blake Hutchison - CEO of Flippa.

Nick and Blake talk about how to build a Shopify business that can be sold, how to prepare it for sale, how to value it, how to find a buyer, how to structure the deal, what handovers & earn-outs can look like and overall, how to have a lot of fun & success with it.

Check out what stores are selling here: https://flippa.com/

Ps. they're are happy to give you some free advice! 

This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from e-commerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy here to get started! https://www.privy.com/winning

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

Support the show

This week we are joined by Lucy and her inspiring story of founding Bare Kind. Bare Kind is a Bamboo sock company that save endangered animals.

In this episode, we delve into key topics, including:

- How Lucy Started & Grew Bare Kind.
- Learn practical tips and strategies for running a sustainable and environmentally friendly business.
- Understand the importance of Unique Selling Propositions and how they influence customer buying decisions.
- Get an inside look at the processes and efforts that go into creating and maintaining a strong brand identity.
- Explore the methods Bare Kind used to identify and connect with their ideal customers.
- Gain insights into effective negotiation techniques that can help your business thrive.

Whether you're passionate about sustainability, looking to start your own business, or seeking to improve your existing brand, tune in and learn how to make your business both successful and kind to the planet!


Bare Kind: https://barekind.co.uk/

Reach out to the Spec team here: https://spec.digital/expertise/seo-services/

Key takeaways:
0:00 Introduction
8:24 How Lucy Started & Grew Bare Kind
13:45 How Do You Have a Green Business?
21:13 USPs & Buying Decisions
27:14 Building The Behind The Scenes Of A Brand
34:09 How Bare Kind Understood Who Their Target Customers Are
44:15 The Power of Negotiation

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

Support the show

This week we host an SEO masterclass! We always get asked about SEO, how it works and what stores can do to improve their organic search rankings. With 15 years in the industry, Nick shares his insights into running an SEO consultancy and is joined by SEO expert, Brandon Leibowitz, who shares his insights from across the pond! 

Need help with your SEO? Check out the links below for a free consultation:

https://justaskparker.com/

https://seooptimizers.com/gift/

This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from ecommerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy here to get started! https://www.privy.com/winning

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

Support the show

On this episode we have Serial Entrepreneur, Mikey Moran, on the show! Mikey explains how he made $2m in a single month, and shares advice he would give to Shopify store owners who may be just starting out, or running a successful store and looking to scale up!

Mikey’s Instagram: https://www.instagram.com/moranmikey/

Mikey’s New book: https://www.amazon.co.uk/Fearless-Beauty-Hair-Business-Blueprint/dp/1544520085

Private Label Extensions: https://www.privatelabelextensions.com/

Podcast: https://www.hairbizradio.com/

This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from e-commerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy here to get started! https://www.privy.com/winning

Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

Support the show

This week on the show is all about knowing your numbers and keeping your books in order! We are joined by Melissa, Head of Content at Synder. 

In this episode Melissa and Nick discuss Melissa’s journey of running her own Shopify store and how Synder can simplify your finances! Finances can sometimes seem like a boring topic but they’re crucial with running a profitable e-commerce store.

Find out more about Synder here - https://synder.me/winningshopify

This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from ecommerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy here to get started! https://www.privy.com/winning

Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

Support the show

This week on the show, we have Claudiu Cioba, Founder & CEO of Videowise! With a background in content and video marketing, Claudiu and Nick discuss the importance of video content for brands, how video content improves conversion rates, what makes a great shopping video and much more!

Find out more about Videowise here - https://www.videowise.com/

This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from ecommerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy here to get started! https://www.privy.com/winning

Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

Support the show

Sara Stoddard is the VP of Partnerships and Integrations at Amaze. She has spent her career focusing on product design and management that optimises and improves customer shopping experiences. In this episode, Sara and Nick dive into what great tools brands can use, and also what brands can do to efficiently cultivate consumer trust!

Amaze is a first-of-its kind, no-code design platform that is available for free in the Shopify App Store:

• It helps Shopify merchants quickly and easily launch their online store, streamline and accelerate marketing efforts, and increase customer engagement through tailored shopping experiences.
• It offers immersive designs, animations, and transitions, enabling merchants to build customised landing pages in just a few clicks – no design or technical skills required. 
• It also helps merchants design shopping experiences to effectively educate their target audience about the products they want to see. This ensures consumers see relevant and personalised content based on their interests and have a positive, seamless experience learning about different products.

Find out more about Amaze here - https://amaze.co/

This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from ecommerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy to get started via this link - https://www.privy.com/winning

Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

Support the show

This week on the show, Nick is joined by the CEO of Privy, Ben Jabbawy, to discuss how to convert more website visitors into customers.

It’s one thing getting people to visit your Shopify store, but it’s another for getting visitors to convert once they get there! Therefore, in this episode, Nick and Ben discuss a strategy of how Shopify store owners can convert more website visitors into customers and improve conversion rates!

Find out more about Privy here - https://www.privy.com/winning

Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

Support the show

On this episode we are joined by Tyler from Gorgias to talk social media and customer support! Nick and Tyler discuss how you can leverage social media to streamline your customer service, nurture relationships and ultimately drive more sales! 

Find out more about Gorgias here -  https://gorgias.grsm.io/winning-with-shopify-2-months-free

Check out Synder here and use code EASYBOOKS for one month free! (No credit card needed) - https://synder.me/winningshopify

Need help with your brand? Reach out to us for a FREE consultation - https://justaskparker.com/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

Support the show

Celebrating her 5th year of business at age 19, Angelina Ly, Founder of  Firefly Slime comes on the show to share her story of building Firefly Slime what it is today. 

Angelina started her business at age 14, and over the last 5 years she has reached her goal of 15,000 orders online and has amassed 375k followers on Instagram, 115k followers on Tiktok, and 20k on Youtube, all while being a full-time student. Angelina and Nick discuss the benefits and challenges of using social media to build a thriving Shopify business.

Firefly Slime - https://fireflyslime.com/

Check out Synder here and use code EASYBOOKS for one month free! (No credit card needed) - https://synder.me/winningshopify

Need help with your brand? Reach out to us for a FREE consultation - https://justaskparker.com/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

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This week Nick and Byron discuss frequently asked questions! Working at JustAskParker and Spec Digital, we get asked a lot of similar questions. So we decided to do a quick fire episode to answer these questions. From how to improve ROI with the new IOS update, to what is the best marketing strategy for your business!

Check out Synder here and use code EASYBOOKS for one month free! (No credit card needed) - https://synder.me/winningshopify

Need help with your brand? Reach out to us for a FREE consultation - https://justaskparker.com/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

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On this episode we are joined by Louis Lavedan from Gorgias to talk all things customer support! Nick and Louis discuss what customer support really is, what the keys to build a successful customer support strategy are, and how you can automate your customer support process to remove the headache from customer support and make your business more sales!

Check out Gorgias here - https://gorgias.grsm.io/winning-with-shopify-2-months-free

For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build - https://www.yotpo.com/winning-with-shopify-sms-offer/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

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In this episode we have a very special announcement!

We have been working over the past 12 months to build a platform where you guys can be more involved in the community and increase the support you get from us (for free!). Three months ago we hired Lee Hazzard, and we are now proud to announce we are launching the Winning With Shopify Growth Hub: The new community for growing Shopify stores!

It’s FREE to join, so come and sign up via the link here: https://wwspodcast.com/pages/the-growth-hub 

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This week Nick discusses the top Shopify apps every store needs to help improve everything from driving traffic to your store, tracking website visitor behaviour, integrating social media and your Shopify store and much more!

For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build - https://www.yotpo.com/winning-with-shopify-sms-offer/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

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In this episode, Serial Entrepreneur, Valentin Radu, CEO of Omniconvert, is on the show! Nick and Valentin discuss how to optimise customer value, improve conversion rates and strive in a cookie-less future!

Check out Omniconvert - https://www.omniconvert.com/

For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build here - https://www.yotpo.com/winning-with-shopify-sms-offer/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

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Welcome and Happy New Year!

It's a New Year, new you & new episode on the Winning With Shopify podcast!

January is all about New Years resolutions and to kickstart the new year, we have Darren from OpenStore on the show! 

In this episode Nick and Darren discuss why business owners would want to sell their Shopify stores, what makes a business attractive to buy, how to price a company and much, much more…

Curious how much your business is worth? Get your free, no-obligation offer from OpenStore at https://open.store/winning

For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build here. - https://www.yotpo.com/winning-with-shopify-sms-offer/

We have a webinar you can join in January! Please find out more here - https://www.eventbrite.co.uk/e/free-webinar-grow-sales-with-google-shopping-seo-in-the-post-peak-blues-tickets-221830018557

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

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This week is our final episode of the year and of our series on building trust during the holiday season and helping you keep that momentum into the new year with Yotpo! In this episode, Nick is joined by Josh, VP of Strategy at Yotpo, to discuss how January can be a good time for engagement, the change of IOS15/Data/Cookie-less world and brands having to continue to adjust and how consumers seem to be attracted to brands with a cause!

For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build - https://www.yotpo.com/winning-with-shopify-sms-offer/

We have a webinar you can join in January! Please find out more here - https://www.eventbrite.co.uk/e/free-webinar-grow-sales-with-google-shopping-seo-in-the-post-peak-blues-tickets-221830018557

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

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This week is our third episode of our series on building trust during the holiday season and helping you keep that momentum into the new year! In this episode, Nick is joined by Shawn McIntyre from TenTree to discuss the typical trends for January, how to communicate with customers after the holidays and primary strategies for post-holiday engagement!

You can view Tentree’s awesome site here - https://tentree.co.uk/

For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build - https://www.yotpo.com/winning-with-shopify-sms-offer/

We have a webinar you can join in January! Please find out more here - https://www.eventbrite.co.uk/e/free-webinar-grow-sales-with-google-shopping-seo-in-the-post-peak-blues-tickets-221830018557

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

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This week we continue our series of our four part series on building trust during the holiday season and helping you keep that momentum into the new year! On this episode, Nick is joined by Dee from Avec Drinks who discuss a range of topics from, how to attract new customers, how to market to existing customers and the challenges e-commerce brands face in January and how to overcome them.

For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build here.

We have a webinar you can join in January! Please find out more here.

Want to be involved in the podcast? You can get involved here.

Support the show

This is the first episode of our new four part series on building trust during the holiday season and helping you keep that momentum into the new year! On this episode, we are joined by Regan Bolotin from Yotpo who shares their knowledge on how you can use the holidays to bring people in and acquire new customers.

What's better than launching a new powerhouse revenue channel for your brand? Doing it for free! Yup, you heard that right. For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build via this link - https://www.yotpo.com/winning-with-shopify-sms-offer/

Need help with your marketing? Get in touch with us here - https://justaskparker.com/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

Support the show and join the conversation in our Facebook Group! https://www.facebook.com/groups/WinningWithShopify/

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This week we continue our First 1000 Sales series!

On this episode we have the innovative and inspiring Billy Price from Billy Footwear join us. This business was born with purpose and passion. Billy has been a wheelchair user since the age of 18 and since couldn’t put his shoes on himself. So he decided to create a shoe with a unique zipping system, and at 36 he made it possible and was able to put his shoes on himself again. Himself and his co-founder started off small in Seattle, Washington and the business has been growing ever since!

This episode is inspiring, real and one not to be missed!

https://billyfootwear.com/

Need help with your marketing? Get in touch with us here - https://justaskparker.com/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

Support the show and join the conversation in our Facebook Group! https://www.facebook.com/groups/WinningWithShopify/

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This week on the podcast we have our good friends back, Brightpearl!

Mark from Brightpearl and Nick discuss the major e-commerce event coming up, BLACK FRIDAY. They discuss all the alternative ways to shop and sales channels available for your business.

Brightpearl is a Retail Operating System (ROS) for retailers and wholesalers that’s built for hyper scalability. Brightpearl automates the back office so merchants can get back time and grow fearlessly. Try out their FREE guide on their site - https://www.brightpearl.com/

Need help with your marketing? Get in touch with us here - https://justaskparker.com/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

Support the show and join the conversation in our Facebook Group! https://www.facebook.com/groups/WinningWithShopify/

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On Episode 2 of our Your First 1000 Sales series we have brought in George Greenhill who runs a company called Protein Package.

George started his company at age 17. Four years on and he is running a thriving Shopify business in the fitness nutrition space.  He saw a gap in the market when he was a student and was struggling to afford the high protein foods in high street shops or didn't want to bulk order the same flavour of protein bar online. So he started Protein Package, an online pick and mix store of healthy snacks delivered to your door.

Nick and George discuss the journey and reality of building his business over the last four years.

Protein Package - https://proteinpackage.co.uk/

Need help with your marketing? Get in touch with us here - https://justaskparker.com/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

Support the show and join the conversation in our Facebook Group! https://www.facebook.com/groups/WinningWithShopify/

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This week we are joined by Shopify Merchant Jake Starr, Founder of Recycled Firefighter!

Jake was a full-time firefighter working over 72 hours a week, when he realised that even with overtime pay I wasn't making enough money to support my growing family. With 10 years of firefighter experience under his belt it was time to venture into something new, teaching himself how to sew, and grew his Shopify business into the extra income that he desperately needed.

In this episode we discuss…

- Supply & Demand: Understand the dynamics of managing supply and demand to keep your business thriving.
- How To Market Your Product With Real Feedback: Discover how to leverage authentic customer feedback to enhance your marketing efforts.
- How to Scale Your Messenger Ads with AI: Explore advanced techniques for using artificial intelligence to optimise your Messenger ad campaigns.
- Pre-order or In-stock?: Weigh the pros and cons of different inventory strategies to find the best fit for your business.
- Finding the Right Work/Life Balance For You: Learn practical tips for maintaining a healthy balance between work and personal life.
- How to Manage a Stagnating Business: Get expert advice on identifying the signs of stagnation and strategies to reinvigorate growth.

Whether you're an aspiring entrepreneur or an experienced business owner, tune in and transform your approach to e-commerce success!

Key takeaways:
0:00 Introduction to Jake & Recycled Firefighter
5:20 Supply & Demand
10:05 How To Market Your Product With Real Feedback
16:41 How to Scale your Messenger Ads with AI
27:51 Pre-order or In-stock?
34:00 Finding the Right Work/Life Balance For You
40:17 How to Manage a Stagnating Business

Recycled Firefighter: https://recycledfirefighter.com

Jake Starr: https://jakestarr.ai

Reach out to the Spec team here: https://spec.digital/expertise/seo-services/


Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify 

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It’s a new week and a new WWS series, helping you make your first 1000 sales! 

In this episode, Nick discusses his insights from working years in the industry and the patterns he has noticed from businesses that succeed.

Need help with your marketing? Get in touch with us here - https://justaskparker.com/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

Support the show and join the conversation in our Facebook Group! https://www.facebook.com/groups/WinningWithShopify/

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This week we have a bonus episode with the brilliant Ira from Message Whiz.

He and Nick talk about how you can cut through the noise and get a 95% open rate on your SMS messages (take that, email!).

There is also an EXCLUSIVE offer waiting for the first 10 to sign up!

Get Message Whiz on Your Store: https://apps.shopify.com/messagewhiz-the-power-of-sms-1 

Website: https://messagewhiz.com

Need help with your marketing? Get in touch with us here - Shopify Marketing Agency

Want to be involved in the podcast? You can get involved here - Winning With Shopify Podcast

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This week we are joined by the incredibly impressive and humble Kyle Lafond. Kyle is the founder of American Provenance, a personal care and wellness brand primarily for men.

In this episode, Kyle shares how he grew his business from starting on his family’s dairy farm in Wisconsin in 2015, to being stocked on over 4000 shelves across the United States and huge growth through his Shopify store 6 years later. Nick and Kyle discuss the importance of keeping your target customer in mind at all times and constantly serving their needs. 

You can view their store here - https://americanprovenance.com/

Need help with your marketing? Get in touch with us here - https://justaskparker.com/

Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/

Support the show and join the conversation in our Facebook Group! https://www.facebook.com/groups/WinningWithShopify/

Support the show