Explore every episode of the podcast Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Google Just Made a HUGE Change to AI Search (Your SEO Just Improved - You May Have Missed it!) | 04 Nov 2026 | 00:13:11 | |
Is AI search killing Shopify SEO? Google's latest changes to AI Overviews and AI Mode are transforming how customers discover products, research brands and make purchasing decisions. But what does this mean for your Shopify store's organic traffic? In this episode of Winning With Shopify, host Nick Trueman breaks down Google's October 2026 AI search update, the growing challenge of zero-click searches and why building a recognisable brand is becoming increasingly important for ecommerce success. As AI-powered search becomes more prominent, traditional SEO rankings are no longer the only measure of visibility. Shopify merchants need to understand how their products and content appear in AI-generated answers, even when customers don't click through to their websites. Nick shares three practical Shopify SEO strategies to help ecommerce businesses adapt to AI search, improve their organic visibility and stay competitive. In this episode, you'll discover:
The key takeaway? AI isn't killing SEO - it's changing how ecommerce brands need to approach it. Businesses that invest in useful content, technical foundations and brand authority will be better positioned as search continues to evolve. Whether you're a Shopify store owner, ecommerce marketer or DTC brand founder, this episode will help you understand what AI search means for your business and what you can do about it. Timestamps: (00:00) - 3 Shopify SEO Actions for AI Search Exclusive Listener Offers: Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.https://your.omnisend.com/wws Ships-A-Lot - Improve fulfilment costs, shipping margins and customer experience.https://info.shipsalot.com/winning-wi... Yoast - 15% off Shopify and WordPress with code WWS15.https://yoast.com/product/yoast-seo-s... Inventory Planner - Free seven-day inventory bootcamp.https://info.brightpearl.com/winning-... Easygift - Extended 30-day free trial with code WWShttps://506-io.webflow.io/wws-easygift Subscribe to Winning With Shopify for practical advice on Shopify SEO, AI search, ecommerce marketing and growing a profitable online business. What do you think? Is AI search making Shopify SEO harder, or creating new opportunities for ecommerce brands? Let us know in the comments! #ShopifySEO #AISearch #GoogleAIOverviews #EcommerceSEO #Shopify | |||
| Stop Killing Your Margins With Discounts - Do This Instead | 02 Nov 2026 | 00:31:21 | |
Is AI search making SEO harder for Shopify stores? Google’s latest changes could affect how customers find and choose your products. In this episode of Winning With Shopify, Nick Trueman explains what’s changing in Google AI Overviews and AI Mode, and what it could mean for ecommerce brands. He looks at the zero-click search challenge, why brand recognition matters in AI results, and how AI is changing the way customers search. You’ll get three practical Shopify SEO actions to help your brand adapt: create useful FAQs and content, strengthen technical SEO and structured data, and track your visibility in AI search. The episode also explains why AI is changing SEO rather than making it irrelevant. Subscribe to Winning With Shopify for practical Shopify, ecommerce and SEO advice. Timestamps (00:00) - 3 Shopify SEO Actions for AI Search Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital Easygift - Extended 30-day free trial with code WWS https://506-io.webflow.io/wws-easygift Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.https://your.omnisend.com/wws Ships-A-Lot - Improve fulfilment costs, shipping margins and customer experience.https://info.shipsalot.com/winning-wi... Yoast - 15% off Shopify and WordPress with code WWS15.https://yoast.com/product/yoast-seo-s... Inventory Planner - Free seven-day inventory bootcamp.https://info.brightpearl.com/winning-... Charlie Tyler Socials - https://www.linkedin.com/in/charleshtyler/ https://www.linkedin.com/company/506-io/home/ https://506.io/easygift | |||
| How To Build A Cult-Like Ecommerce Brand - That Customers Can't Stop Buying From | 28 Oct 2026 | 00:19:50 | |
Want customers to love your brand so much they keep coming back and bring their friends with them? This episode looks at what makes certain brands stand out and build loyal followings. From Liquid Death and Stanley to Gymshark, Glossier and Crocs, we break down how memorable branding, community, self-expression and customer participation can turn everyday products into brands people feel connected to. You’ll learn the four foundations of a cult brand and how ecommerce businesses can apply these lessons to build stronger customer relationships and lasting loyalty. Subscribe to Winning With Shopify for practical Shopify, ecommerce and growth strategies. Chapters - (00:00) - Why Customers Become Obsessed With Certain Brand Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.https://your.omnisend.com/wws Ships-A-Lot - Improve fulfilment costs, shipping margins and customer experience.https://info.shipsalot.com/winning-wi... Yoast - 15% off Shopify and WordPress with code WWS15.https://yoast.com/product/yoast-seo-s... Inventory Planner - Free seven-day inventory bootcamp.https://info.brightpearl.com/winning-... Easygift - Extended 35-day free trial with code: WWShttps://506-io.webflow.io/wws-easygift | |||
| Inside A 3PL: How 5 Million Shopify Orders Actually Get Shipped | 26 Oct 2026 | 00:35:22 | |
How much is shipping really costing your ecommerce business? In this episode of Winning With Shopify, we break down the biggest shipping and fulfilment decisions Shopify brands face – from the true cost of faster delivery to knowing when it's time to move from in-house fulfilment to a 3PL. We look at how shipping speed can affect conversion rates, when one warehouse is enough, the costs involved in using multiple fulfilment centres and whether 1-day delivery is actually worth the extra expense. You'll also learn how to understand 3PL fees, improve profit margins through AOV, avoid expensive fulfilment mistakes and decide whether outsourcing your fulfilment is actually the right move for your business. In this episode:
If you're spending too much on shipping, struggling with fulfilment or trying to work out whether a 3PL is right for your Shopify store, this episode breaks down the key decisions you need to make. Timestamps: (00:00) - Shipping Costs That Hurt Ecommerce Profits Socials - Instagram: @zachzitney X (Twitter): @callmezitney2 Instagram: @maxzitney LinkedIn: Ships A Lot Company Page X (Twitter): @ShipsaLot Facebook: Ships A Lot Fulfillment Follow Winning With Shopify for practical ecommerce growth strategies, Shopify advice and real-world lessons on building and scaling online brands. | |||
| AI Inventory Planning: How AI Can Stop Inventory Destroying Your Shopify Store | 21 Oct 2026 | 00:15:52 | |
Bad inventory management can quietly destroy an ecommerce business. In this episode of Winning With Shopify, we look at how overstocking, stockouts, late purchase orders and poor inventory planning can tie up cash and destroy profit margins – and how AI could help ecommerce brands make better inventory decisions. We explore Sage Copilot and the Retail Intelligence Agent, looking at how AI can help merchants identify inventory issues, improve reorder timing and make better decisions without relying entirely on spreadsheets and gut instinct. You'll also learn why your inventory strategy needs to connect with your marketing, pricing and profitability – particularly during high-demand periods like Black Friday. In this episode:
If you're running a Shopify store and want to avoid tying up cash in the wrong stock, this episode looks at how better inventory planning and AI can help you make smarter decisions. Timestamps: (00:00) - How Inventory Mistakes Can Destroy Your Cash Flow Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND. Yoast - 15% off Shopify and WordPress with code WWS. Easygift - Extended 35-day free trial with code: WWS Follow Winning With Shopify for practical ecommerce growth strategies, Shopify advice, AI insights and real-world lessons for building and scaling online brands. | |||
| How Rebel Cheese Scaled From $750K To $20M+: The Tech Behind The Growth | Ft. Rebel Cheese | 19 Oct 2026 | 00:30:46 | |
What actually happens behind the scenes when a Shopify brand scales to $20M+? In this episode of Winning With Shopify, Paul from Rebel Cheese takes us behind the scenes of scaling a fast-growing ecommerce brand and the technology, fulfilment and operational challenges that come with it. From managing perishable products and complex shipping requirements to building a Shopify tech stack that connects Shopify, Klaviyo, ShipStation and Odoo, this episode looks at the systems required to support a growing ecommerce business. You'll also learn how Rebel Cheese approaches testing new Shopify apps without putting the live store at risk, how they manage split shipping and scheduled delivery, and how inventory forecasting and production planning become increasingly important as a brand grows. In this episode:
If you're growing a Shopify store and starting to experience more complex fulfilment, inventory or technology challenges, this episode offers a behind-the-scenes look at what it takes to build the systems needed to scale. Timestamps: (00:00) - The Challenges of Scaling a Shopify Brand Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND. Yoast - 15% off Shopify and WordPress with code WWS. Easygift - Extended 35-day free trial with code: WWS Rebel Cheese Socials -
Follow Winning With Shopify for practical ecommerce growth strategies, real-world case studies and actionable advice for building and scaling online brands. | |||
| How To Get a $4 CAC and minimum $500+ LTV - Ecommerce Profitability 101 | 14 Oct 2026 | 00:13:10 | |
What if you could acquire a new customer for just £4 and generate more than £500 in lifetime value? In this episode of Winning With Shopify, Nick breaks down one of the most powerful ecommerce marketing funnels he has experienced across 19 years in marketing and PPC. From TV and press advertising to PPC, high-converting landing pages, free products and subscriptions, this funnel was designed to acquire customers at a low cost and then maximise their lifetime value. Nick explains how the funnel worked, why it was so effective and what ecommerce brands can learn from the strategy today. In this episode:
If you're looking for ways to acquire customers more efficiently, increase repeat purchases and build a more profitable ecommerce funnel, this episode breaks down a real-world strategy that delivered exceptional results. Timestamps: (00:00) - £4 Customer Acquisition & £500 Lifetime Value (00:44) - The Ecommerce Funnel Behind the Results (01:27) - TV, Press & PPC Customer Acquisition (03:32) - High-Converting Ecommerce Landing Pages (04:56) - Turning Free-Product Buyers Into Subscribers (06:21) - Growing Customer Lifetime Value to £500+ (07:30) - Optimizing PPC Campaigns for Profitability (08:18) - Subscription Strategies for Ecommerce Brands (09:56) - Why Subscriptions Drive Repeat Purchases (10:47) - The One-Product Ecommerce Strategy (11:39) - Why More Upsells Reduced Revenue Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND. Yoast - 15% off Shopify and WordPress with code WWS. Easygift - Extended 35-day free trial with code: WWS Follow Winning With Shopify for practical ecommerce growth strategies, real-world case studies and actionable advice for acquiring customers, increasing lifetime value and scaling online brands. | |||
| Is AI Actually Driving Sales? 3 Places Shopify Stores Can Find The Truth | 12 Oct 2026 | 00:18:16 | |
Are AI visibility tools actually telling you the truth? In this episode of Winning With Shopify, Nick explains why many AI visibility reports can't be trusted and reveals three platforms ecommerce brands can use to get more accurate data on how AI is impacting their website, traffic and revenue. We look at Google Search Console, Bing Webmaster Tools and Google Analytics 4 (GA4), including what each platform can tell you about AI impressions, citations, website traffic and conversions. You'll learn how to track AI performance by country and device, understand AI grounding queries, identify which pages are appearing in AI results and connect AI-driven traffic with actual ecommerce revenue. In this episode:
If you're trying to understand whether AI is actually driving traffic, customers and revenue to your ecommerce store, this episode shows you where to find the data and how to start measuring your AI performance properly. Timestamps: (00:00) - Why AI Visibility Reports Can't Be Trusted Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND. Yoast - 15% off Shopify and WordPress with code WWS. Easygift - Extended 35-day free trial with code: WWS Follow Winning With Shopify for practical ecommerce growth strategies, Shopify advice, AI insights and real-world tactics for growing online brands. | |||
| How To Build Brand Trust - Make Customers Find Like and Trust You | 07 Oct 2026 | 00:23:04 | |
Why do some ecommerce brands feel instantly trustworthy, while others make customers hesitate before buying? In this episode of Winning With Shopify, Nick breaks down how ecommerce brands can build customer trust at every stage of the buying journey — from the first impression and product photography to reviews, transparency, customer support and what happens after the sale. Trust isn't just about adding a few reviews to your Shopify store. Customers need to feel confident that your products are genuine, your brand is credible, their order will arrive and you'll be there if something goes wrong. You'll learn how to:
If you're getting traffic to your Shopify store but customers aren't converting, a lack of trust could be one of the biggest barriers. This episode looks at the practical changes you can make to give customers more confidence — and ultimately turn more visitors into buyers. Timestamps: (00:00) - How Ecommerce Brands Build Customer Trust (01:13) - Fix Your Brand's First Impression (02:36) - Stop Focusing Only on Your Homepage (04:20) - Product Photography That Actually Builds Trust (07:38) - Why Customer Reviews Are So Important (09:56) - Consistency Builds Trust & Conversions (11:05) - Prove Why Customers Should Trust Your Brand (13:03) - Product Demos & After-Sales Support (14:09) - Don't Make Your Brand Boring (15:40) - Use Your Community to Build Trust (18:19) - Why Transparency Matters in Ecommerce (19:41) - Delivery, Returns & Stock Transparency (21:15) - Make Customer Support Easy to Access (21:44) - Final Takeaway Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND. Yoast - 15% off Shopify and WordPress with code WWS. Easygift - Extended 35-day free trial with code: WWS Follow Winning With Shopify for practical ecommerce growth advice, real-world strategies and actionable tips for building and scaling online brands. | |||
| How To Increase Conversion Rate On Shopify in 2026 - CRO Guide - Part 1 | 05 Oct 2026 | 00:36:17 | |
What actually happens when you change the things that matter on your Shopify store? In this episode of Winning With Shopify, Nick breaks down five real CRO tests, the results they produced and what Shopify merchants can learn from them. These aren't generic CRO tips. We're looking at changes that generated results ranging from $45K to $600K, including subscription changes, payment options, urgency, mobile navigation and search. You'll also learn why conversion rate alone can be misleading, how tools like Microsoft Clarity and heatmaps can uncover opportunities, and why CRO improvements can have an impact beyond sales — including your SEO. In this episode:
If you're driving traffic to a Shopify store but want to get more sales from the visitors you're already paying for, this episode breaks down where to look and what to test. Timestamps: (00:00) - 5 Real Shopify CRO Tests & Results(02:50) - CRO Test #1: The $45K Subscription Change(07:20) - CRO Test #2: The $400K Payment Change(14:30) - Why Conversion Rate Can Be Misleading(18:20) - CRO Test #3: The $55K Urgency Change(23:50) - CRO Test #4: The $160K Mobile Navigation Change(27:30) - Heatmaps & Microsoft Clarity for CRO(32:00) - Why CRO Can Also Improve SEO(38:00) - CRO Test #5: The $600K Search Change Follow Winning With Shopify for practical ecommerce growth advice, real-world tests and strategies for building and scaling online brands. Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND. Yoast - 15% off Shopify and WordPress with code WWS. Easygift - Extended 35-day free trial with code: WWS Adam Pearce - https://www.linkedin.com/in/shopifyexpertadampearce/ https://www.linkedin.com/company/blend-commerce-shopify-cro-agency | |||
| I Gave AI 3 Prompts To Prepare My Shopify Store For Black Friday | 30 Sep 2026 | 00:13:41 | |
Black Friday is coming — but is your Shopify store actually ready? In this episode of Winning With Shopify, Nick shares three AI prompts that Shopify merchants can use to prepare for Black Friday and uncover problems before the biggest shopping weekend of the year. Rather than using AI to write another Black Friday email, these prompts are designed to make AI analyse your ecommerce data, find weaknesses and identify where you're potentially leaving money on the table. You'll learn how to use AI to:
Sponsored by Omnisend Omnisend helps ecommerce brands grow through email and SMS marketing, automation and segmentation. Use it to build the campaigns and automated customer journeys that can turn Black Friday shoppers into repeat customers. Find out more about Omnisend and get 30% off paid plans for three months with code WINNINGWITHOMNISEND. Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND. Yoast - 15% off Shopify and WordPress with code WWS. Easygift - Extended 35-day free trial with code: WWS Timestamps: (00:00) - 3 AI Prompts for Black Friday Follow Winning With Shopify for practical ecommerce growth advice, founder stories and strategies for building better online brands. | |||
| This Website App / Plug-In Has 1 Billion Downloads. Are You Using It? | 28 Sep 2026 | 00:18:06 | |
Yoast has just passed 1 billion downloads. But what can Shopify merchants actually learn from one of the biggest SEO tools in the world? In this episode of Winning With Shopify, Nick is joined by Yoast to break down what Shopify brands need to know about SEO in 2026 — from search intent and technical SEO to AI search and the future of discovery. Check out the guide: https://yoast.com/help/guide-for-yoast-seo-for-shopify/ SEO has changed. It is no longer just about adding keywords to pages and hoping for rankings. Search engines, AI tools and customers are becoming better at understanding brands, products and intent — meaning Shopify merchants need a stronger foundation than ever. You’ll learn:
Whether you are trying to grow organic traffic, improve product visibility or prepare your store for AI-driven search, this episode breaks down the practical SEO changes Shopify brands should be making now. Sponsored by Yoast Yoast helps Shopify merchants build stronger SEO foundations with tools that support optimisation, structured data, technical SEO and content improvements. Learn more about Yoast SEO for Shopify and how it can help improve your store’s search visibility. Exclusive listener offers: Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND. Yoast - 15% off Shopify and WordPress with code WWS. 506 - Extended 30-day free trial on any of their three Shopify apps with code WWS. Timestamps: (00:00) - Why Shopify Stores Need Better SEO (00:44) - The SEO App With 1 Billion+ Downloads (02:28) - Shopify SEO Is More Than Keywords (03:11) - The SEO Search Intent Mistake Brands Make (06:00) - How Yoast Helps With Shopify SEO (07:58) - AI Is Changing SEO & Search (08:53) - Technical Shopify SEO You Can't Ignore (11:18) - A Shopify URL Problem You Should Fix (13:13) - Using AI to Improve Your Shopify SEO (15:12) - SEO Fixes Every Shopify Merchant Should Make Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. About Winning With Shopify Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing. | |||
| This Water Brand Built A $1.4B Business By Breaking Every Branding Rule | 23 Sep 2026 | 00:15:48 | |
Water is one of the most commoditised products on the planet. So how did Liquid Death build a $1.4B business by breaking almost every branding rule? In this episode of Winning With Shopify, Nick breaks down the branding strategy behind Liquid Death and what ecommerce businesses can learn from a brand that turned something as ordinary as water into a product people recognise, talk about and want to be associated with. From its unconventional name and packaging to its influencer strategy and approach to attention, Liquid Death has built a brand that looks and behaves very differently from traditional bottled water companies. You'll learn:
The bigger question is one every ecommerce founder should be asking: when almost anyone can copy your product, what makes customers choose your brand? Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND. Yoast - 15% off Shopify and WordPress with code WWS. 506 - Extended 30-day free trial on any of their three Shopify apps with code WWS. Timestamps: (00:00) - How Liquid Death Reinvented Water Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. About Winning With Shopify Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing. | |||
| TikTok Shop Is Changing Ecommerce Forever: What Brands Need To Know | 21 Sep 2026 | 00:31:33 | |
TikTok Shop is changing ecommerce. Brands can now take customers from discovery to purchase without them ever leaving TikTok - creating a completely different way to acquire customers, build social proof and generate sales. In this episode of Winning With Shopify, Nick is joined by Ben from Peregrine Commerce to break down how TikTok Shop actually works, why so many Shopify brands are still ignoring it, and what brands need to know before making TikTok Shop part of their ecommerce strategy. From affiliate marketing and creator partnerships to fulfilment, Shopify integration, content and unit economics, Ben explains what it really takes to make TikTok Shop work as a serious sales channel - rather than treating it as another social media experiment. You’ll learn:
Connect with Ben & Peregrine Commerce: Exclusive listener offers: Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. About Winning With Shopify Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing. Timestamps: (00:00) - Why TikTok Shop Is a Flywheel | |||
| The Black Friday Discount Trap: How 20% Off Can Destroy Your Shopify Business | 17 Sep 2026 | 00:26:42 | |
Black Friday can create record sales for Shopify brands — but it can also quietly destroy your profit. After 19 peak ecommerce seasons, Nick breaks down the biggest Black Friday mistake many brands make: focusing on revenue growth without understanding the true cost of discounting. A 20% discount might look like a simple way to increase conversions, but the impact goes much deeper. It affects your margins, your ROAS targets, your average order value, your fulfilment workload and even the long-term value of the customers you acquire. In this episode of Winning With Shopify, Nick uses real ecommerce maths to show why discounting can completely change the economics of your business — and why more sales doesn't always mean more profit. You’ll learn:
The biggest Black Friday mistake? Many brands assume a 20% discount means they simply need 20% more sales to make up the difference. But discounts don't just reduce revenue — they change your entire acquisition model. Once you factor in product margins, advertising costs, fulfilment and customer lifetime value, a successful-looking Black Friday campaign can actually leave your business less profitable. Nick also shares alternative strategies including bundles, rewards, tiered offers, exclusives and value-added incentives that help brands compete during peak season without simply racing to the biggest discount. In this episode: Follow Winning With Shopify for practical ecommerce growth strategies, Shopify marketing advice and expert conversations designed to help brands grow more profitably. Exclusive listener offers: About Winning With Shopify Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing. | |||
| How I Built A 7-Figure Shopify Brand With AI, Automation & Almost No Team | 14 Sep 2026 | 00:32:41 | |
What if you could build a 7-figure Shopify brand without building a 50-person team? In this episode of Winning With Shopify, Nick is joined by Phil Atkinson, founder of Greenphones, to reveal how AI and automation are changing the way ecommerce businesses operate — from analytics and Google Ads to marketing, research and customer service. Phil has built a radically lean ecommerce operation, using AI as a team of specialised “employees” with different roles, access to business data and the tools needed to analyse performance and help run the business. Rather than simply using AI to write content, this episode explores what happens when you start giving AI access to the systems and information that actually run an ecommerce business — and whether one person can use AI to compete with much larger teams. You’ll learn:
If you're a Shopify founder, ecommerce manager or marketer trying to understand how AI can save time, improve decision-making and help a smaller team compete with much larger businesses, this episode is for you. Connect with Phil Atkinson: Greenphones: In this episode: Follow Winning With Shopify for practical ecommerce growth strategies, Shopify marketing advice, AI insights and expert conversations designed to help Shopify brands grow more profitably. Exclusive listener offers: About Winning With Shopify Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing. | |||
| If I Had To Build A Shopify Brand From Scratch In 2026, Here's Exactly What I'd Do | 09 Sep 2026 | 00:31:15 | |
If I had to build a Shopify brand from scratch today, I would do almost everything differently. Ecommerce has changed. Customer acquisition is more expensive, competition is everywhere, AI is changing how people discover products and the brands that win are no longer just the ones with the best products — they are the ones with the best systems. In this episode, Nick breaks down exactly how he would build a Shopify brand from zero in 2026, covering everything from finding the right opportunity and creating demand to building a brand that can scale profitably. This is the blueprint for building a modern ecommerce business — not just a store that generates sales, but a valuable brand with predictable growth, loyal customers and long-term potential. You’ll learn:
In this episode: Nick also shares the mistakes he would avoid, the channels he would prioritise and the strategies he believes will separate successful Shopify brands from everyone else over the next few years. Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: About Winning With Shopify Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing. | |||
| Shopify SEO Masterclass - Everything You Need To Get Growing Your SEO With Shopify | 07 Sep 2026 | 00:33:05 | |
SEO is changing. Shopify brands that want to grow need more than keywords — they need search engines and AI platforms to understand, trust and recommend their products. In this episode, Nick is joined by Alex Moss from Yoast to break down everything Shopify brands need to know about SEO, from the foundations of technical SEO to creating content that drives qualified organic traffic. Alex explains why successful ecommerce SEO is no longer just about rankings, and why data quality, structured information and trust signals are becoming increasingly important as search continues to evolve. You’ll learn:
Alex also shares practical advice on building a stronger SEO foundation, improving website trust signals and creating a Shopify store that is easier for both customers and search engines to understand. In this episode: Useful resources: Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: About Winning With Shopify Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing. | |||
| Black Friday Is Broken: AI Is About To Change Your Shopify Store Forever | 02 Sep 2026 | 00:24:12 | |
Black Friday is broken. Shopify brands can no longer win by simply offering bigger discounts — the future winners will be the brands that AI can find, understand and recommend when customers are ready to buy. Black Friday and Cyber Weekend are changing. As customers increasingly use AI shopping assistants, personalised recommendations and new search experiences to discover products, Shopify brands need a new strategy to compete. In this episode, Nick breaks down how AI will transform ecommerce sales, why the old Black Friday playbook is becoming outdated and how smarter brands are using AI to improve discovery, create better offers and turn seasonal shoppers into long-term customers. You’ll learn:
Nick also shares five tools Shopify brands can use to prepare for the biggest shopping period of the year, covering AI-powered marketing, ecommerce SEO, conversion optimisation, inventory planning and fulfilment. In this episode: Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: About Winning With Shopify Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing. | |||
| How I Built a £1M Ecommerce Brand and Sold It - Shopify Growth Stories, with PPC & SEO | 31 Aug 2026 | 00:36:29 | |
Most ecommerce brands are built on traffic they don't own. This founder changed that — and it helped him build and sell a £1M Shopify brand. Jayden Clark built Woodlark Garden Luxury into a seven-figure ecommerce business before selling it for £515,000. But the business started in a vulnerable position - with 95% of revenue coming from Google Ads and very little organic traffic. In this episode, Jayden reveals how he moved away from relying purely on paid acquisition, built a scalable SEO strategy, increased organic revenue and created a more valuable ecommerce business that became attractive to buyers. Jayden also shares lessons from his latest ecommerce venture, Camper Nation, which generated £500k in organic revenue in its first 18 months, and explains why building owned traffic can become one of the biggest advantages for Shopify brands. You’ll learn:
In This Episode (00:00) The Problem With Relying on Paid Ads (01:15) Why 10% Margins Were Too Risky (03:44) Building a 50/50 SEO & Paid Ads Strategy (05:04) Finding High-Intent Ecommerce Keywords (08:02) Turning Winning Ad Keywords Into SEO Traffic (11:13) Matching Search Intent to the Customer Journey (15:49) Selling the Ecommerce Business (17:08) Why Organic Traffic Increased Business Value (19:49) Cross-Selling & Increasing Customer Value (21:48) Turning Ecommerce Traffic Into Leads (26:04) The Metric That Predicts Future Sales (29:16) How Smaller Ecommerce Brands Can Win SEO (31:55) A Low-Cost Ecommerce Backlink Strategy (35:37) Final Thoughts We also discuss how Jayden built industry authority, created content that converted visitors into customers and used SEO as a competitive advantage rather than just a traffic channel. Learn more from Jayden: Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: About Winning With Shopify | |||
| Google Ads for Shopify: Why Your Costs Are Rising and What Still Works | 25 Aug 2026 | 00:25:59 | |
Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand. Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth. In this episode, Nick explains why most Shopify brands get Google Ads wrong and how successful DTC brands use paid search, Shopping ads and customer data to build a scalable acquisition engine. Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital You’ll learn:
Nick also shares the biggest mistakes Shopify brands make with Google Ads, why better data leads to better automation and how to build a paid acquisition strategy designed for long-term brand growth. In this episode: Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: About Winning With Shopify | |||
| Your Shopify Store Isn’t Enough: How To Win When Everyone Sells the Same Products | 21 Aug 2026 | 00:41:45 | |
When customers can buy the same products from dozens of retailers, your Shopify store needs to give them a reason to choose you. In this episode, Nick is joined by Alan Dowell from Escentual, an online beauty retailer specialising in fragrance, skincare and cosmetics, to discuss how brands can differentiate in crowded markets, build customer trust and turn more first-time buyers into loyal customers. Learn more about Escentual: Connect with Alan Dowell on LinkedIn: They reveal why many ecommerce brands struggle despite selling great products, how removing friction can improve conversion rates and why the best brands focus on customer experience rather than competing purely on price. You’ll learn:
The episode also covers how removing 70+ Shopify apps improved conversion rates, why brands should test instead of assume, and how better customer communication can create stronger loyalty and repeat purchases. In this episode: (00:00) - Competing when everyone sells the same products Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND. Yoast - 15% off Shopify and WordPress with code WWS15. 506 - Extended 30-day free trial on any of their three Shopify apps with code WWS. About Winning With Shopify Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing. | |||
| We Audited 50 Shopify Stores: 7 Mistakes Losing Shopify Sales | 18 Aug 2026 | 00:21:45 | |
Most Shopify brands don't have a traffic problem. They have a conversion problem. After auditing 50 Shopify stores and analysing hundreds of ecommerce experiences, Nick reveals the biggest mistakes that stop visitors from becoming customers. In this episode, you'll discover the product page, trust, UX and conversion issues that could be costing your Shopify store sales - and the changes successful DTC brands make to turn more visitors into buyers. You’ll learn:
Nick shares real examples from Shopify stores, explaining how brands can remove buying friction, improve customer confidence and turn more of their existing traffic into revenue. In this episode: Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: About Winning With Shopify | |||
| 1 Million Shopify Journeys Reveal The Offers That Actually Convert | 14 Aug 2026 | 00:34:47 | |
Your Shopify discount strategy could be costing you sales and profit. Want to test smarter promotions on your Shopify store? Try 506’s Shopify apps with an extended 30-day free trial using code WWS. Should you offer 10% off, give customers a free gift or encourage shoppers to spend more to unlock a better deal? In this episode, Nick is joined by Charlie Tyler from 506, the team behind EasyGift, 506 Sale & Bulk Discount, EasyScan and EasyLink, to reveal how Shopify brands can create promotions that increase conversion rates and average order value without unnecessarily sacrificing margin. You’ll learn:
Charlie also shares how growing ecommerce brands can use smarter promotions, urgency and offer structures to increase sales while protecting profitability. In this episode: Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: 506 - Extended 30-day free trial on Shopify apps with code WWS. About Winning With Shopify | |||
| Shopify SEO: Why Your Products Aren’t Appearing in ChatGPT | 11 Aug 2026 | 00:21:25 | |
Your Shopify store could be invisible to the next generation of shoppers. As more customers start searching through ChatGPT and AI tools instead of traditional search engines, Shopify brands need to understand one important question: can AI actually find, understand and recommend your products? In this episode, Nick breaks down why some Shopify products are appearing in AI search results while others are being missed - and what ecommerce brands need to change now to stay visible. You’ll learn:
Nick also shares practical Shopify SEO actions brands can take today, from improving product information and collection pages to building the authority signals AI platforms use when recommending products. In this episode: Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Listener offers: Winning with Shopify listeners get an extended 30 day free trial on any of the three. Details at 506.io/wws, code WWS. About Winning With Shopify | |||
| Your Shopify Margins Are Disappearing: The Fulfilment Problem Nobody Sees | 07 Aug 2026 | 00:36:53 | |
Your Shopify growth could be limited by something customers never see: your fulfilment operation. Before building Ships A Lot, twin brothers Max and Zach Zitney were Shopify merchants themselves. They experienced first-hand how warehouse problems, rising shipping costs and unreliable fulfilment could damage margins, customer experience and growth. In this episode, Max and Zach reveal the fulfilment mistakes that nearly broke their own ecommerce brand - and what growing Shopify brands need to know before scaling operations. You’ll learn:
Max and Zach also share how their experience as merchants led them to create Ships A Lot, helping ecommerce brands improve fulfilment visibility, reduce shipping costs and scale more effectively. In this episode: Get your free Parcel Margin Report Send Ships A Lot one month of your shipping data and receive a one-page analysis showing what you currently pay per order, what you could pay with Ships A Lot and where your margin may be leaking. Get your free Parcel Margin Report Listener offers: About Winning With Shopify | |||
| Shopify Email Marketing: 2% of Sends Are Driving 37% of Sales | 04 Aug 2026 | 00:26:01 | |
Most Shopify brands do not need to send more emails. They need better automations. Omnisend analysed 27 billion emails and found that automated messages generated 37% of email sales from just 2% of sends. In this Tea Break Talk, Nick breaks down the three Shopify email automations every ecommerce brand should build first - welcome flows, abandoned cart emails and browse abandonment. You’ll learn how to turn more visitors into customers, increase repeat purchases, use SMS more effectively and avoid the biggest mistakes brands make with email marketing. You’ll learn:
In this episode: Listener offers: About Winning With Shopify | |||
| Your Shopify Growth Is Being Held Back by Inventory Problems | 01 Aug 2026 | 00:39:17 | |
A bad customer review might have nothing to do with your product. Alan Grimsley from Inventory Planner joins Nick to explain why 77% of negative reviews can be traced back to operational problems - and the five Shopify inventory mistakes that quietly damage cash flow, sales and customer trust. Drawing on his experience across PayPal, Shopify and Sage, Alan explains how overstock, stockouts, unreliable data, poorly planned campaigns and inaccurate supplier lead times can hold back even fast-growing ecommerce brands. You’ll learn:
Alan also shares lessons from AYBL, Wild & Stone and Astrid & Miyu, including how better inventory forecasting can protect cash flow, reduce excess stock and keep bestselling products available. In this episode: Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Free Inventory Planning Bootcamp Listener offers: About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency for ecommerce brands. | |||
| Shopify AI: 19 Ways to Save Time, Cut Costs and Grow Sales | 28 Jul 2026 | 00:23:08 | |
Stop experimenting with AI and start using it to produce measurable results in your Shopify business. Nick Trueman shares 19 practical ways to use Shopify AI to increase sales, save time, reduce costs and remove repetitive work. From Shopify Sidekick, ChatGPT and Claude to customer support, email marketing, product imagery and sales forecasting, this episode explains what you can implement right now - and where relying on AI could damage your brand. You’ll learn:
In this episode: Follow Winning With Shopify for practical Shopify growth advice every Tuesday and Friday. Listener offers: About Winning With Shopify | |||
| How to Build a DTC Brand: Your Shopify Store Isn’t Enough | 25 Jul 2026 | 00:33:51 | |
A successful Shopify store can generate sales. A strong DTC brand gives customers a reason to choose you, remember you and buy again. Nadine Killoran joins Nick Trueman to explain how ecommerce businesses can move beyond building a good store and create a brand with long-term customer loyalty. Drawing on her experience with brands including Absolute Collagen, Aion Bank and MYJAR, Nadine shares practical advice on brand investment, customer retention, subscriptions, pricing and securing CFO buy-in. Learn what customers actually care about, why the second purchase is more important than the first and how to build a DTC brand that customers choose over cheaper alternatives. In this episode: Exclusive listener offers: Seguno - Shopify email marketing Yoast - Shopify SEO Inventory Planner - Shopify inventory management TaxCloud - Shopify sales tax management | |||
| Your Shopify Customers Are Leaving Money Behind: 7 Ways to Increase AOV | 21 Jul 2026 | 00:18:18 | |
Shopify brands fail to harness to power of AOV increases through Upsells and Cross-Sells. 0:38 — Why Upsells and Cross-Sells Matter for AOV 1:00 — Tip 1: Bundling — Simplify It and Drop the Discount 2:05 — Use Microsoft Clarity to Watch Real User Behaviour 2:39 — Tip 2: Do Not Overwhelm the Customer 4:02 — The Sainsbury's Example — How Over-Pushing Kills Conversions 5:26 — Tip 3: Post-Purchase Upsells on the Order Confirmation Page 6:43 — Tip 4: Be Careful Using Data Before You Hit 5–10K Orders Per Month 8:09 — How to Do Upsells Manually as a Smaller Store 8:55 — Tip 5: Create a Customisable Look or Set 10:18 — How This Flips the Customer Conversation Completely 11:13 — AB Test the Outfit Feature Before Rolling It Out 11:46 — Tip 6: Sell Packs Instead of Single Items 13:05 — T-Shirt Pack Pricing Strategy Example 14:23 — Tip 7: Set a Spend Threshold to Trigger a Reward 15:29 — The $500 Minimum Spend Club Strategy 16:22 — Tip 8: Use Real Statistics as Social Proof 17:54 — Outro — Subscribe and Visit the Website | |||
| 10 Shopify Experts & Founders Reveal How They Actually Grew Their Brands | 17 Jul 2026 | 00:18:02 | |
From all of our recent Shopify store owners and marketing guests, here are the top bits of advice from the experts! This week, we're combining the top pieces of advice from all of our guests. From marketing and warehousing to practical growth tips for your Shopify store. In this episode, you'll learn:
0:00 Customers Buy Trust, Not Just Products Winning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions and scale their ecommerce brand. New episodes every Tuesday and Friday. This Shopify Podcast is brought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Yoast: Shopify SEO Inventory Planner: Shopify Inventory Management Listeners can join a free seven-day inventory bootcamp. TaxCloud: Shopify Sales Tax Management Winning With Shopify listeners receive free migration onboarding. | |||
| The Shopify Apps Quietly Killing Your Conversion Rate | 14 Jul 2026 | 00:20:31 | |
Get the right Shopify Apps for your store, to drivce revenue and productivity, not kill it. | |||
| Shopify Marketing: Build Customer Trust That Converts By Matviy Matviyenko | 10 Jul 2026 | 00:34:37 | |
Brands ignore the biggest part of Shopify marketing, which is building customer trust. | |||
| Shopify Dropshipping: How Every Brand Should Scale With It By Nick Trueman | 07 Jul 2026 | 00:17:16 | |
Shopify dropshipping is something that every brand should be using to scale. Brands that aren't are missing sales. | |||
| 182,000,000 Discount Codes Analysed: What Works on Shopify | 03 Jul 2026 | 00:32:27 | |
Optimise your Shopify checkout with a better discount code strategy, based on data from 182m Shopify codes.
In this episode, you'll learn:
Inventory Planner: Shopify Inventory Management TaxCloud: Shopify Sales Tax Managment. | |||
| Shopify SEO: Changes You Can't Ignore In Ecommerce SEO With Nick Trueman | 30 Jun 2026 | 00:16:56 | |
Shopify SEO is always changing, from technical to AI. Tune in to hear the latest and greatest Shopify SEO advice. This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Yoast: Shopify SEO. Inventory Planner: Shopify Inventory Management TaxCloud: Shopify Sales Tax Management. | |||
| Scaling Ecommerce In Your Shopify Store: From Wholesale To a Global DTC Brand With Paul O'Sullivan | 26 Jun 2026 | 00:39:13 | |
Optimise your Shopify setup for ecommerce growth, through both wholesale and your online store.
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| Shopify Marketing Growth: 8 Things You Can't Neglect If You Want Ecommerce Growth - ft. Nick Trueman | 24 Jun 2026 | 00:19:47 | |
8 Shopify marketing growth strategies for brands of all sizes and niches, who want ecommerce growth. | |||
| The Shopify Tax Mistake That Could Cost Your Store $40,000 | 19 Jun 2026 | 00:21:44 | |
In this episode of the Winning With Shopify Podcast, Nick Trueman sits down with Ryan from TaxCloud to discuss one of the most overlooked challenges facing growing Shopify brands. As stores scale, operational tasks can become increasingly complex. Ryan explains how successful eCommerce businesses use automation to reduce administrative work, stay organized, and focus on growth. The conversation covers Shopify growth strategies, subscription businesses, multi-channel selling, operational efficiency, and why planning early can help businesses scale more effectively. Whether you're launching your first Shopify store or managing a rapidly growing eCommerce brand, this episode offers valuable insights into building systems that support long-term growth. Timestamps: 0:00 Intro 1:35 How TaxCloud Became the #1 Tax App in the Shopify App Store 2:29 The Costly Mistakes Growing Shopify Brands Make With Sales Tax 4:39 Filing Frequency, Nexus & Why It Gets More Complex as You Scale 6:23 The $40,000 Cable Bullet Case Study 8:08 Shopify Tax vs Stripe Tax: What They Do & What They Don't 10:13 When Should Shopify Brands Start Thinking About Sales Tax? 12:04 Sales Tax for Subscription Businesses: What You Need to Know 16:29 Almond Cow Case Study: 70% Less Time Spent on Tax 19:10 Outro EXCLUSIVE WWS OFFERS Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/ Winning With Shopify listenersget 20% off the first three months of Seguno Email Marketing with code WWS20: https://www.seguno.com/winning-with-s... Check out Yoast and get 15% offALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-... Join the bootcamp and elevateyour inventory game: https://info.brightpearl.com/winning-... Follow us on socials: / @winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by https://spec.digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| Shopify Tips to Grow 500% in 12 months - How Cutter & Squidge Scaled Fast. | 12 Jun 2026 | 00:46:25 | |
Artisan Food Ecommerce: How Cutter & Squidge Achieved 500% Growth Through Shopify, Branding and Operational Scale Emily and Annabelle, founders of Cutter & Squidge, reveal how they scaled their artisan food business by 500% in just 12 months while maintaining product quality, customer loyalty, and brand integrity! Emily and Annabelle (Founders, Cutter & Squidge) share the growth strategies, operational systems, and ecommerce decisions that helped transform a small handmade brownie business into a nationally recognised food brand. In this episode, you'll learn: • How to scale an artisan food business without compromising quality 00:00 Introduction Website: Instagram & TikTok: Winning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. Every Friday, Nick Trueman interviews successful founders, ecommerce experts, and Shopify partners to uncover the strategies behind real business growth. New episodes every Tuesday and Friday. Sponsors: Yoast – Get 15% off all monthly Shopify purchases for the first six months with code WWS15: TaxCloud – Book a tactical session covering tax reconciliation, returns, compliance, and more: Seguno – Get 20% off your first three months of email marketing with code WWS20: Brightpearl – Join the bootcamp and elevate your inventory management: Follow Winning With Shopify: Instagram: @winningwithshopify Powered by https://spec.digital/ Interested in sponsoring the show? | |||
| Shopify broke e-commerce as we know it. You need to hear this. | 09 Jun 2026 | 00:15:23 | |
In this week’s Tuesday Teabreak Talks, we’re diving into the latest updates from Shopify, and why they could completely change the future of e-commerce as we know it. From AI-powered store creation and instant theme generation to smarter admin-side assistance, Shopify is making it easier than ever for businesses to launch and manage online stores. We’re also taking a look at Sidekick’s newest features, including voice chat and screen sharing, and what these updates mean for merchants moving forward. But here’s the important part: while the tech is impressive, AI is still just a tool. It can’t think creatively, understand your customers like you do, or replace the human touch that makes a brand stand out. AI can only work from what it’s been taught, shown, or told.So if you’ve built a unique business with personality, originality, and real human connection - keep being unique. That’s still your biggest advantage. Want to work with Nick? Reach out here https://spec.digital/ | |||
| AI Isn’t Optional: How This Shopify Store Got Traction Fast! | 05 Jun 2026 | 00:29:23 | |
In this episode, Nick sits down at Subsummit with Kit Stanwood, founder of Golden Tallow, a luxury Wagyu tallow skincare brand.Unlike many founders who join the show after scaling to millions, Kit is actively building her business in real time. From sourcing ingredients and creating products to leveraging AI tools, this episode offers a behind-the-scenes look at modern entrepreneurship.Kit shares how she launched her first skincare product, used customer feedback to develop new products, built a Shopify store from scratch, and manages her business as a solopreneur with AI-powered workflows.Guest:Kit StanwoodWebsite:https://goldentallow.comInstagram:https://www.instagram.com/goldentallowTikTok:https://www.tiktok.com/@goldentallowYouTube:https://www.youtube.com/@GoldenTallowWhat You'll Learn:How to launch a skincare brand from scratchWhy customer-led product development worksHow AI acts as a solopreneur's co-founderBuilding systems before scalingCreating products your audience actually wantsLeveraging personal branding for ecommerce growthHow to use Shopify as a solo founderThe future of AI-powered entrepreneurshipKey Takeaways:00:51 Entrepreneurial Skillset for Success01:52 Smart Sourcing: Samples & Quality02:40 Funding First Product Batches03:25 Wagyu Tallow Skincare Innovation06:53 Solopreneurship with AI Co-Founders08:11 Customer-Led Product Development12:09 Documenting Business Processes: Scaling16:24 Leveraging Personal Brand for Sales19:36 Solopreneur Mental Health Strategies21:31 AI: Solopreneur's Unfair Business Edge25:33 What's Next for Golden Tallow?EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://www.seguno.com/winning-with-shopify-podcastCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by https://spec.digital/, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| 5 Quick-Fixes Holding Back MOST Shopify Stores - Works For Any Brand, Any Size. | 02 Jun 2026 | 00:14:54 | |
Most Shopify brands are leaking revenue because they’re getting the simple stuff wrong. In this week’s Tuesday Tea Break Talks, we break down 5 quick fixes that apply to almost any ecommerce brand - regardless of size, niche or turnover. We cover: Small changes. Big impact. If your store is doing over £1m/year and you want help uncovering hidden growth opportunities, reach out and let’s have a chat https://spec.digital/ | |||
| How 2 CEOs Built 65,000+ Subscription Shopify Stores ft. Ben Spell & John Roman | 29 May 2026 | 00:42:08 | |
In this episode recorded directly from Subsummit, Nick Truman is joined by John Roman from BattlBox and Ben Holland from Good Ranchers to unpack how BattlBox grew a multimillion-dollar brand with 70% subscription revenue & Good Ranchers scaling to 63,000+ subscribers! This conversation is packed with real-world lessons for ecommerce founders. John and Ben share how they approach retention, churn, customer lifetime value, product quality, pricing, influencer marketing, subscription tech, and building long-term customer relationships. Guests: John Roman – BattlBox Website: https://www.battlbox.com/ Ben Holland – Good Ranchers Website: https://www.goodranchers.com/ What you’ll learn: - How BattlBox built a 70% subscription-based business - How Good Ranchers scaled to 63,000+ subscribers - Why product quality beats retention hacks - How to grow ecommerce without relying on Meta ads - Why LTV matters more than one-time sales - How to reduce churn and win back customers - Why subscription tech should be seen as a value driver - How influencer and podcast marketing can build trust fast Key Takeaways: 00:23 Growing E-commerce Without Meta Ads 02:49 Product Quality Trumps Tech Nudges 05:52 Achieving High Customer Retention Rates 06:36 From Truck Sales to Online Meat 08:16 Value Beyond Product: Education & Recipes 09:14 LTV as a Key Scaling Metric 12:04 Landing a Netflix Original Series 14:25 Identifying Your True Target Audience 15:28 Growing E-commerce Without Meta Ads 17:09 Influencer Marketing for New Brands 21:08 Subscription Pricing Strategy: One-Time Premium 24:12 Subscription Platform: Value, Not Expense 28:56 Full-Time Churn Win-Back Strategy 32:58 Too Much Product Causes Churn EXCLUSIVE WWS OFFERS: Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://www.seguno.com/winning-with-shopify-podcast Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/ Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by https://spec.digital/, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| How to Turn More Visitors Into Customers | 27 May 2026 | 00:21:18 | |
What if you could double your conversion rate with just a few simple changes? In this episode of Tuesday Tea Break Talks, Nick breaks down the exact CRO (Conversion Rate Optimisation) process used to dramatically increase conversions for two Shopify brands. From uncovering customer objections to smarter A/B testing and retesting strategies, this episode explains how small changes can lead to massive revenue growth — without increasing traffic spend. Nick also shares real ecommerce examples, including:
If you run a Shopify store, work in ecommerce marketing, or want to increase sales from your existing traffic, this episode is packed with practical CRO insights you can apply immediately. Topics covered:
Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| Get 65% Revenue Growth In 6 Months: The CRO Playbook That Actually Works | 15 May 2026 | 00:40:35 | |
In this episode of the Winning With Shopify podcast, Nick Truman sits down with Adam Pearce, CEO and Co-Founder of Blend Commerce, to break down what actually drives conversion rate optimisation (CRO) for Shopify brands. This conversation goes far beyond simple conversion rates. Adam explains how leading ecommerce brands improve revenue per session, customer lifetime value (LTV), UX, product pages, filtering systems, and retention strategies to drive long-term growth. If you run a Shopify store and want to increase sales without relying purely on more traffic, this episode is packed with practical insights. Guest: Adam Pearce – CEO & Co-Founder of Blend Commerce Test your CRO here: https://www.blendcommerce.com/winningwithshopify LinkedIn: https://www.linkedin.com/in/adampearcemarketing What you’ll learn: • How Shopify brands increase revenue with CRO • Why conversion rate is often the wrong metric • The importance of revenue per session and LTV • How UX impacts ecommerce growth • Common CRO mistakes brands make • Why heatmaps and customer data matter • How brands like Dr. Squatch and Stubble & Co approach CRO • The role of retention in ecommerce profitability Key Takeaways: 00:31 Increase Shopify Revenue 65% with CRO 00:34 Overcoming Founder Pushback on CRO 00:52 From Politics to Process in CRO 01:22 Dynamic vs Static CRO Process 02:41 Unlocking Conversion: The Power of Data-Driven Design 03:51 CRO Agency as UN in Organizations 05:25 Understanding Revenue Per Person Metric 06:30 CRO Failure: Aesthetics Over Function 07:32 CRO Failure: No Clear Growth Goals 08:27 Conversion Rate Optimization: A Misnomer 16:40 Use Heatmaps for Data-Driven UX 18:30 Stubble & Co's CRO Filtering Strategy 19:17 CRO is an Ongoing Business Process 22:38 LTV as Your North Star Metric 26:41 Educate Customers During Delivery Window 32:47 Dr. Squatch's Aligned Marketing & UX EXCLUSIVE WWS OFFERS: Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://www.seguno.com/winning-with-shopify-podcast Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/ Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Follow us on socials:https://www.instagram.com/winningwithshopifypodcasthttps://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| 5 Questions You Need To Ask Your Data! (Straight from SubSummit) | 13 May 2026 | 00:16:21 | |
Most ecommerce brands are collecting data… but asking the wrong questions. In this episode of the Winning With Shopify podcast, Nick shares 5 powerful questions every Shopify brand should be asking their data to improve profitability, marketing performance, and customer growth. Recorded live from SubSummit in Kansas City, this episode covers the hidden insights many brands completely miss — including order profitability, customer profitability, landing page behaviour, and channel performance. You’ll learn:
If you run a Shopify store, manage ecommerce marketing, or want to scale smarter using data, this episode is packed with actionable insights. Subscribe for more Shopify growth tips, ecommerce strategies, and marketing insights. Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| How To Sell 5 MILLION Units of a Single Product | 08 May 2026 | 00:42:13 | |
What would selling 5 million units of one product do for your business? In this episode, we sit down with Amy Anzel, founder and CEO of Hollywood Browser Beauty to unpack how she built one of the UK’s most recognised dermaplaning brands - selling over 5 million units worldwide. Amy shares the real journey behind building a beauty brand from scratch, from pitching wholesale buyers and learning manufacturing in China to scaling through TikTok trends, retail partnerships, and ecommerce growth. If you’re building a Shopify brand, launching a beauty product, or trying to scale through retail and DTC, this episode is packed with valuable insights. Guest: Amy Anzel – Founder & CEO of Hollywood Browzer Website: https://hollywoodbrowzer.com/ Instagram: https://www.instagram.com/hollywoodbrowzer/ What you’ll learn: • How Hollywood Browzer sold over 5 million units • The power of product education in ecommerce • How to pitch wholesale buyers successfully • Why benefits matter more than ingredients • Turning negative reviews into product innovation • Scaling a beauty brand through TikTok and retail • The strategy behind international expansion Key takeaways: 00:34 The Art of Dermaplaning: Why Passion Matters 01:36 From Acting to Beauty Entrepreneurship 02:39 Manufacturing Journey: China to Product 03:35 Overcoming Early Buyer Rejections 03:58 Pioneering a Market: Owning Authority 04:31 Achieving Low Product Return Rates 05:35 Leveraging Customer Reviews for Trust 05:54 Multi-Channel Sales Strategy 06:04 Funding New Product Development 10:48 Turning Negative Reviews into Innovation 12:46 Video Tutorials for Product Education 15:14 Product Positioning: Enhancing Other Products 17:59 Future Vision: Multi-Step Skincare System 29:19 International Expansion: US Market Launch EXCLUSIVE WWS OFFERS: Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/ Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://www.seguno.com/winning-with-shopify-podcast Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| How to Grow DTC Sales Using B2B Strategy | 05 May 2026 | 00:15:14 | |
Wholesale isn’t just about bulk orders - it can actually drive massive growth for your direct-to-consumer (DTC) sales. In this episode of Tuesday Tea Break Talks, Nick breaks down 5 powerful ways to use your wholesale (B2B) strategy to grow your Shopify store. From SEO and brand awareness to pricing strategy and customer ownership, this episode uncovers how to turn retailers into a growth engine - not a competitor. You’ll learn: • How wholesale partnerships can boost SEO and brand visibility • Why brand search volume matters (and how to track it) • The importance of pricing consistency across retailers • How to compete with Amazon and other stockists • A clever (and slightly cheeky) way to win back customers If you sell through retailers or are thinking about scaling wholesale, this episode is packed with practical strategies you can implement right away. Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship | |||